Issue: 19890501

Monday, May 1, 1989
May
5
True
96
Saturday, December 6, 2014

Articles
cover
0_1
0_1,2
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POPULAR photography
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PopularPhotography_19890501_0096_005_0001.xml
advertisement
0_2
0_2,1
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Advertisements
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SIGMA CORPORATION OF AMERICA
I-AF 55-2OOmm F4.5
SIGMA CORPORATION OF AMERICA
AF 28-2OOmm F4-5.6 M
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PopularPhotography_19890501_0096_005_0002.xml
tableOfContents
2
2
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POPULAR photography
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PopularPhotography_19890501_0096_005_0003.xml
masthead
2
2,4
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POPULAR photography
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PopularPhotography_19890501_0096_005_0004.xml
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3
3
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Conon U.S A. Inc.: Canon XAPSHOT
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Conon U.S A. Inc.
Canon XAPSHOT
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PopularPhotography_19890501_0096_005_0005.xml
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4
4
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CELESTRON INTERNATIONAL: tel•e•scope
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CELESTRON INTERNATIONAL
tel•e•scope
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PopularPhotography_19890501_0096_005_0006.xml
advertisement
4
4
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Advertisements
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SUNSET color lab
SUNSET CUSTOM COLOR PRINTS
SUNSET color lab
KODACOLOR PRINTS
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PopularPhotography_19890501_0096_005_0007.xml
advertisement
5
5
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Advertisements
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MINOLTA
AF 35-80mm
MINOLTA
AF 80-200mm
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PopularPhotography_19890501_0096_005_0008.xml
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6
6,7
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canon: EOS 630
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canon
EOS 630
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PopularPhotography_19890501_0096_005_0009.xml
article
8
8,9,10,64,65
letters
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letters
SORE LOSER?
YOUR BEST GRIPES
STICKING UP FOR AMATEURS
SUNS AND STREET LIGHTS
READER’S REPRISE
WHAT’S IN A FRAME?
SIAMESE LENS CAPS
BEWARE OF DOG
CURRENT CAMERA CRISIS
CAPITALIST TOOL?
HISTORICAL COMBAT ZONE
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I am very upset to see some of the ridiculous pictures that have been printed in “Your Best Shot" column. I suppose if I could take great pictures of an old sow hog or even an eye-catching row of mailboxes, my pictures would be featured also.
PopularPhotography_19890501_0096_005_0010.xml
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9
9
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QUANTUM INSTRUMENTS: The Quantum Bantam Battery
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QUANTUM INSTRUMENTS
The Quantum Bantam Battery
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PopularPhotography_19890501_0096_005_0011.xml
advertisement
10
10
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tamrac: ACTION PACKED
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tamrac
ACTION PACKED
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PopularPhotography_19890501_0096_005_0012.xml
advertisement
11
11
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Advertisements
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Tokina
AT-X 300 f/2.8
Tokina
AT-X 80-200 f/2.8
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PopularPhotography_19890501_0096_005_0013.xml
article
12
12,13
features
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YOUR BEST SHOT
Dare to be different: Take an ordinary subject and transform it with imagination
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“Your Best Shot” Entry Rules: You may send up to 20 of your best shots (transparencies or prints no larger than 8 x 10), along with a daytime phone number, Social Security number, and any pertinent technical data to “Your Best Shot,” POPULAR PHOTOGRAPHY. 1515 Broadway, New York, NY 10036. You may enter as often as you like. We regret that due to the large number of entries we receive, we cannot return your photos unless accompanied by a self-addressed, stamped envelope. All materials will be handled with reasonable care; however, the publisher assumes no responsibility for the return or safety of photographs. Please allow 8 to 12 weeks for a response.
PopularPhotography_19890501_0096_005_0014.xml
article
14
14,16
snapshots
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snapshots
DIAMONDS ARE FOREVER
2nd COMING FOR THE 1st PHOTO
PRINTS CHARMING
PROCESSING REVERSAL
BREAKING THE C-NOTE
A SLIMMER, TRIMMER 35mm?
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Baseball is a natural subject for the camera. It provides ritual, drama, athletic heroics, and fun. Such photographs as Lewis Hines’ 1909 shot of a pick-up game in a tenement alley, Nicholas Murray’s famed 1938 black-and-white portrait of slugger Babe Ruth and his bat, and the image by Walter looss, Jr., of an elderly softball player show that for years photographers have found the sport as fascinating and enchanting as have millions of fans.
PopularPhotography_19890501_0096_005_0015.xml
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15
15
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Minolta Corporation: coKin CREATIVE FILTER SYSTEM
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Minolta Corporation
coKin CREATIVE FILTER SYSTEM
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PopularPhotography_19890501_0096_005_0016.xml
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17
17
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Vivitar Corporation: Vivitar Series 1
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Vivitar Corporation
Vivitar Series 1
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PopularPhotography_19890501_0096_005_0017.xml
advertisement
18
18,19
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OLYMPUS: THE OLYMPUS INFINITY SUPERZOOM
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OLYMPUS
THE OLYMPUS INFINITY SUPERZOOM
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PopularPhotography_19890501_0096_005_0018.xml
article
20
20,22
traveler's camera
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traveler's camera
Jamaica bound? Head for the hills and harbor towns for some exciting photo opportunities
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Lisl Dennis
On my last trip to Jamaica. I used Kingston as a home base to take off to two of my favorite photo spots on the island: the Blue Mountains north of town and Port Antonio along the northeast coast. Repeated visits to these areas have always been fruitful, yielding both generic images of Jamaica (the beached boat, the friendly locals, the ubiquitous hibiscus) and special ones that could be made only in these picturesque spots.
PopularPhotography_19890501_0096_005_0019.xml
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21
21
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McGraw-Hill Continuing Education Center
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McGraw-Hill Continuing Education Center
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PopularPhotography_19890501_0096_005_0020.xml
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23
23
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Advertisements
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PHOTO MART
PRODUCT PHOTOGRAPHY FINELIGHT Series
PHOTO MART
ADVERTISING PHOTOGRAPHY FINELIGHT Series
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PopularPhotography_19890501_0096_005_0021.xml
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24
24
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New York Institute of Photography
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New York Institute of Photography
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PopularPhotography_19890501_0096_005_0022.xml
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25
25
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19890501_0096_005_0023.xml
article
28
28,32
shooting color
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shooting color
Spring has sprung,the flowers are abloom;I wonder where's my macro zoom?
Play with abstraction of color and form
Push high-speed films for special effects
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George Schaub
Around this time of year, I look forward to crawling around the yard and clambering about favorite fields in the country taking photographs of flowers. Though passersby may be amused by the sight of a grown man hovering over some plant with a machine pressed against his nose, they little realize the intensity of the color and design excursion I’m on.
PopularPhotography_19890501_0096_005_0024.xml
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29
29,30,31
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Kodak: EKTAR 25-speed color print film
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Kodak
EKTAR 25-speed color print film
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PopularPhotography_19890501_0096_005_0025.xml
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33
33
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CUSTOM QUALITY STUDIO
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CUSTOM QUALITY STUDIO
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PopularPhotography_19890501_0096_005_0026.xml
article
34
34,35,36,37,86
SLR world
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SLR world
The little window that could but doesn't—a tale of a good idea gone wrong
Tales of a rewind crank, or powerless in New Jersey
28-210mm zoom too short? How about a 35-300mm?
35mm SLRs: the calm between storms—almost
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Herbert Keppler
The snapshooter, spying me with all my lenses and cameras, figured I’d know. “Excuse me,” he said. “I’ve loaded my camera, but I can’t remember what film is inside. Can you tell me?” In olden days, only a psychic could tell once the camera back was shut.
PopularPhotography_19890501_0096_005_0027.xml
article
38
38,42
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ideas!
A Rugged, Easy-to-make, Homemade Camera Case
Sonic Tape Measure Goes the Distance
Popular Photography’s information exchange where readers help readers solve problems
For a Lost Lens Cap Check the Supermarket
Covering Your Reflection Needs: A Space Blanket
Do-it-yourself Starburst Filters
A Transparent Solution For Transparency Viewing
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Convert your backpack into a convenient camera case using only one 4-inch and two 1-inch layers of thick foam rubber. Begin by cutting a paper pattern shaped like the interior of your pack. Lay the pattern over the foam rubber and cut it to size.
PopularPhotography_19890501_0096_005_0028.xml
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39
39
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Polaroid
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Polaroid
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PopularPhotography_19890501_0096_005_0029.xml
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40
40
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Kodak: EKTAPRESS Gold 100 Professional
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Kodak
EKTAPRESS Gold 100 Professional
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PopularPhotography_19890501_0096_005_0030.xml
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41
41
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AGFACOLOR: XRC 100
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AGFACOLOR
XRC 100
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PopularPhotography_19890501_0096_005_0031.xml
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43
43
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Minolta Corporation: MAXXUM 7000i
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Minolta Corporation
MAXXUM 7000i
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PopularPhotography_19890501_0096_005_0032.xml
article
44
44,45,46,47,48,49,50,51
features
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AUTO FOCUS
Cars transport more when they become vehicles of photographic expression
CARS AND SOCIETY
CARS AS ART
TIPS ON SHOOTING CARS
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The American passion for automobiles exceeds all rational bounds. Cars have fulfilled our fantasies, created our suburbs, and defined and shaped our society more than any other single piece of technology. The music, literature, and graphic arts of our time and place are so replete with automotive imagery that historians already refer to the American automobile culture of the 20th century.
PopularPhotography_19890501_0096_005_0033.xml
article
52
52,53,54,55,104,105
features
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5 NEW FUJI COLORS
Japan’s Jolly Green Giant of photography unleashes new print-film technology
ISO 100 GRAIN WITH ISO 400 SPEED?
How real is Reala?
FLASH SHOTS SHOW MORE NATURALLOOKING COLORS
The quadruple pack
HAS REALA BANISHED FLUORESCENTS’ UGLY GREEN CAST?
Filling the spectral gaps
Reactivated inhibitor releasers
More compact grains
Trade-offs and refinements
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Peter Krause
L. Andrew Mannheim
Count on Fuji to keep those film wars hot! Five new Fujicolor print films launched at the Photo Marketing Association show in Dallas include new technologies to make color negatives more stable, sharper, finer-grained, and more realistic.
PopularPhotography_19890501_0096_005_0034.xml
article
56
56,57,114,128,129
features
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LENS-SHUTTER AF
Zooms are getting longer
Dual lensers: two for the price of one?
Put it in your pocket or...?
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Minolta maintains that zoom point-and-shoot 35s should be distinct from SLRs and new-concept cameras, so it has brought forth the Freedom Zoom 90, a traditionally shaped model featuring a wider-ranging 38-90mm f/3.5-7.5 powerzoom lens and multibeam autofocusing that works in concert with the multizone programmed exposure system.
PopularPhotography_19890501_0096_005_0035.xml
article
58
58,59
TEXAS POINT-AND-SHOOTOUT
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FILM
New films keep getting better
Four new Agfacolor print films
Four new pro Agfachrome films
Scotch’s pushable Chrome 400
Where’s my Ektar?
Black-and-white gets better...
... and bigger
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As at Photokina, film introductions once again dominated the show news. Just prior to the meeting in Dallas, Fuji introduced new and revised emulsions in its color-print lineup, with two emulsions, Fujicolor Reala 100 and Fujicolor HG 400, being downright revolutionary (see our full report on these films elsewhere in this issue).
PopularPhotography_19890501_0096_005_0036.xml
article
59
59,60,61
TEXAS POINT-AND-SHOOTOUT
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ELECTRONIC FLASH
Electronic-flash news blitz
Contax under glass
Flash synch filter
More lighting
Call of the wild
TTL & DX go UW
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The most interesting new flashes were found among the power pro units. These nifty numbers should tempt photographers who need higher guide numbers. Ideal World Marketing (76-01 Jamaica Ave., Woodhaven, NY 11377) showed an improved version of the German-made Unomat P600 Processor flash, a full-featured unit with a unique universal dedicated camera adapter that can accommodate most major camera systems, including Canon, Contax, Nikon, Minolta, Olympus, and Pentax.
PopularPhotography_19890501_0096_005_0037.xml
article
60
60,61,62
TEXAS POINT-AND-SHOOTOUT
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PRO GEAR
Pro-gear panorama
Superwide Linhof upgrade
Rapid Rollex really rolls
Like your film medium rare?
Have a ball
Small strobe— big power
Stylish, economical monopack
Heavy-duty monopacks
Bogen motorized expand system
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The new Linhof Technorama 617S is living proof that less is more. Linhof replaced the Technorama 617 with this new model by modifying and simplifying it. The basic 2¼ x 6¾-format machine using a Schneider Super-Angulon 80mm f/5.6 lens is based on a high-pressure diecast body for greater strength.
PopularPhotography_19890501_0096_005_0038.xml
article
62
62
TEXAS POINT-AND-SHOOTOUT
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STILL VIDEO
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It used to be that a “professional” still video camera had at least the trappings of a full-fledged 35mm SLR. Panasonic’s new electronic still camera, dubbed the AG-ES1O Video Floppy camera, has many of the high-tech features of top-of-the-line still video systems but is dressed in dual-lens, point-and-shoot clothing.
PopularPhotography_19890501_0096_005_0039.xml
article
62
62
TEXAS POINT-AND-SHOOTOUT
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LENSES
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We didn't really expect too much this soon after Photokina, but a few new lenses surfaced at the PMA show. Perhaps the most significant design is Tokina’s 28-70mm f/2.8 AF, a constant-aperture zoom. With its wide view and constantly fast maximum aperture we hope it starts a trend.
PopularPhotography_19890501_0096_005_0040.xml
article
62
62,63
TEXAS POINT-AND-SHOOTOUT
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VIDEO
Video light side
Four faces of Sony
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Lighting the way for improved video, manufacturers continue to introduce lightweight units. The Reflecta NC 20 from Bogen can be mounted on the camcorder shoe or to the battery-integrated grip, and it allows both a.c. or d.c. operation with the same 6-volt, 20-watt lamp.
PopularPhotography_19890501_0096_005_0041.xml
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63
63
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Satter INCORPORATED: TUNDRA Sea King cases
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Satter INCORPORATED
TUNDRA Sea King cases
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PopularPhotography_19890501_0096_005_0042.xml
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63
63
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DALE LABORATORIES
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DALE LABORATORIES
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PopularPhotography_19890501_0096_005_0043.xml
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64
64
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Slik America Inc.: Autofocus SLK
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Slik America Inc.
Autofocus SLK
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PopularPhotography_19890501_0096_005_0044.xml
article
65
65
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CORRECTION
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Our apologies to the friends of the late Yoichi Okamoto for misspelling his name in the “Snapshots” section (page 12) of the March '89 issue. Mr. Okamoto was invited by President Lyndon Baines Johnson to photograph his administration, thereby becoming the first official White House photographer.
PopularPhotography_19890501_0096_005_0045.xml
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65
65
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Pioneer Marketing and Research, Inc.: ewa
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Pioneer Marketing and Research, Inc.
ewa
[no value]
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PopularPhotography_19890501_0096_005_0046.xml
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65
65
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Nikon
[no value]
Nikon
[no value]
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PopularPhotography_19890501_0096_005_0047.xml
advertisement
66
66,67
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19890501_0096_005_0048.xml
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68
68,69,70,71,72
[no value]
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Advertisements
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Cambridge Camera Exchange, Inc.
Canon EOS 650
Cambridge Camera Exchange, Inc.
CASIO
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[no value]
PopularPhotography_19890501_0096_005_0049.xml
advertisement
73
73
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Advertisements
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Freestyle
35MM BULK FILM LOADERS
Freestyle
PAKON 35MM SLIDE MOUNTS
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PopularPhotography_19890501_0096_005_0050.xml
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74
74,75,76,77,78,79,80
[no value]
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Advertisements
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B&H PHOTO
Canon
B&H PHOTO
MINOLTA
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PopularPhotography_19890501_0096_005_0051.xml
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81
81
[no value]
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Advertisements
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DIRECT CAMERA WAREHOUSE
PV420
DIRECT CAMERA WAREHOUSE
CCDF4O
[no value]
[no value]
PopularPhotography_19890501_0096_005_0052.xml
advertisement
82
82
[no value]
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Advertisements
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PHOTRON MARKETING INC.
Panasonic
PHOTRON MARKETING INC.
SONY
[no value]
[no value]
PopularPhotography_19890501_0096_005_0053.xml
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83
83
[no value]
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INTERNATIONAL CENTER OF PHOTOGRAPHY
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INTERNATIONAL CENTER OF PHOTOGRAPHY
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[no value]
PopularPhotography_19890501_0096_005_0054.xml
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84
84,85
[no value]
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Advertisements
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focus CAMERA INC.
OLYMPUS
focus CAMERA INC.
NIKON
[no value]
[no value]
PopularPhotography_19890501_0096_005_0055.xml
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86
86
[no value]
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Hirsch Photo
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Hirsch Photo
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PopularPhotography_19890501_0096_005_0056.xml
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86
86
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Advertisement
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PopularPhotography_19890501_0096_005_0057.xml
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86
86
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HOYA
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HOYA
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PopularPhotography_19890501_0096_005_0058.xml
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87
87
[no value]
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Advertisements
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ABE'S CAMERAS AND ELECTRONICS
Canon
ABE'S CAMERAS AND ELECTRONICS
Nikon
[no value]
[no value]
PopularPhotography_19890501_0096_005_0059.xml
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88
88,89
[no value]
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Advertisements
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Competitive Camera
NIKON N2000
Competitive Camera
CANON EOS
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PopularPhotography_19890501_0096_005_0060.xml
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90
90
[no value]
[no value]
Advertisements
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AAA Camera Exchange Inc.
NIKON
AAA Camera Exchange Inc.
MINOLTA
[no value]
[no value]
PopularPhotography_19890501_0096_005_0061.xml
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91
91
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Audio
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Audio
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PopularPhotography_19890501_0096_005_0062.xml
article
92
92,93,98
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in the dark
It took a heap of walkin',but we found something new for almost every darkroom
Paper tigers
T-Max comes of age
Color this interesting
Accessories for all budgets
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Peter Kolonia
Oh, my aching feet! After four days of cruising the aisles and back hallways of Dallas' cavernous convention center, site of this year’s Photo Marketing Association convention, my poor feet are plumb tuckered out. The good news is that all the marching was worth the effort: There are a lot of interesting, even innovative, darkroom products coming your way.
PopularPhotography_19890501_0096_005_0063.xml
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94
94
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PHOTO SHOPPING CENTER
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PopularPhotography_19890501_0096_005_0064.xml
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94
94
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EDUCATIONAL OPPORTUNITIES
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PopularPhotography_19890501_0096_005_0065.xml
advertisement
95
95,96,97
[no value]
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Advertisements
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Smile Photo
Canon
Smile Photo
Nikon
[no value]
[no value]
PopularPhotography_19890501_0096_005_0066.xml
advertisement
98
98
[no value]
[no value]
Consumer Information Center
[no value]
Consumer Information Center
[no value]
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PopularPhotography_19890501_0096_005_0067.xml
advertisement
99
99
[no value]
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Advertisements
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VIDEO DISTRIBUTION CENTER
MINOLTA C-50
VIDEO DISTRIBUTION CENTER
PENTAX 880A
[no value]
[no value]
PopularPhotography_19890501_0096_005_0068.xml
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100
100
[no value]
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Advertisements
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WALL STREET CAMERA INC
CANON
WALL STREET CAMERA INC
MAMIYA
[no value]
[no value]
PopularPhotography_19890501_0096_005_0069.xml
advertisement
101
101
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Advertisement
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PopularPhotography_19890501_0096_005_0070.xml
advertisement
102
102,103
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Advertisements
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GIFTIME DISCOUNT CENTER
Tokina
GIFTIME DISCOUNT CENTER
Vivitar
[no value]
[no value]
PopularPhotography_19890501_0096_005_0071.xml
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104
104
[no value]
[no value]
IFPO MEMBERSHIP DEPT.
[no value]
IFPO MEMBERSHIP DEPT.
[no value]
[no value]
[no value]
PopularPhotography_19890501_0096_005_0072.xml
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104
104
[no value]
[no value]
Badge-A-Minit: Badge-A-Minit Starter Kit
[no value]
Badge-A-Minit
Badge-A-Minit Starter Kit
[no value]
[no value]
PopularPhotography_19890501_0096_005_0073.xml
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104
104
[no value]
[no value]
Consumer Information Center
[no value]
Consumer Information Center
[no value]
[no value]
[no value]
PopularPhotography_19890501_0096_005_0074.xml
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105
105
[no value]
[no value]
THE DESIGN SCHOOLS
[no value]
THE DESIGN SCHOOLS
[no value]
[no value]
[no value]
PopularPhotography_19890501_0096_005_0075.xml
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105
105
[no value]
[no value]
HOYA
[no value]
HOYA
[no value]
[no value]
[no value]
PopularPhotography_19890501_0096_005_0076.xml
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106
106,107,108,109
[no value]
[no value]
Advertisements
[no value]
FOTO CELL INC
Canon
FOTO CELL INC
Nikon
[no value]
[no value]
PopularPhotography_19890501_0096_005_0077.xml
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110
110,111
[no value]
[no value]
Advertisements
[no value]
MIBRO CO., INC.
MINOLTA
MIBRO CO., INC.
PENTAX
[no value]
[no value]
PopularPhotography_19890501_0096_005_0078.xml
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112
112,113
[no value]
[no value]
Advertisements
[no value]
TRI-STATE CAMERA EXCHANGE INC.
Canon
TRI-STATE CAMERA EXCHANGE INC.
OLYMPUS
[no value]
[no value]
PopularPhotography_19890501_0096_005_0079.xml
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114
114
[no value]
[no value]
Advertisements
[no value]
Russell's Camera West
Nikon
Russell's Camera West
PENTAX
[no value]
[no value]
PopularPhotography_19890501_0096_005_0080.xml
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115
115
[no value]
[no value]
Advertisement: POPULAR photography
[no value]
[no value]
POPULAR photography
[no value]
[no value]
PopularPhotography_19890501_0096_005_0081.xml
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116
116,117,118,119
[no value]
[no value]
Advertisements
[no value]
Executive Photo & Supply Corp.
Vivitar
Executive Photo & Supply Corp.
FUJI
[no value]
[no value]
PopularPhotography_19890501_0096_005_0082.xml
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120
120,121,122
[no value]
[no value]
Photographic Marketplace
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19890501_0096_005_0083.xml
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122
122
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19890501_0096_005_0084.xml
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123
123,124,125,126,127,128,129
[no value]
[no value]
Advertisements
[no value]
ADORAMA
BESELER
ADORAMA
Omega
[no value]
[no value]
PopularPhotography_19890501_0096_005_0085.xml
article
130
130
help!
[no value]
help!
WHEN TO RELEASE
LIGHTS TOO LIGHT?
NO PROOF
AN EYE FOR CORRECTION
[no value]
[no value]
[no value]
After taking photographs for nearly 20 years, I'd like to start marketing some of my best work. Until recently I was unaware of the need for model releases. Are they always necessary? Steve Zimmerman, Loring AFB, ME While there’s no question that pictures that have an accompanying model release have a greater potential for earnings, the lack of one doesn’t necessarily mean that they are running totally out of the money.
PopularPhotography_19890501_0096_005_0086.xml
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131
131
[no value]
[no value]
Philip Morris Inc.: Merit Ultra Lights
[no value]
Philip Morris Inc.
Merit Ultra Lights
[no value]
[no value]
PopularPhotography_19890501_0096_005_0087.xml
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132
132
[no value]
[no value]
Minolta Corporation: MAXXUM PROFESSIONAL 9000
[no value]
Minolta Corporation
MAXXUM PROFESSIONAL 9000
[no value]
[no value]
PopularPhotography_19890501_0096_005_0088.xml