Issue: 19890401

Saturday, April 1, 1989
April
4
True
96
Tuesday, December 16, 2014
12/18/2014 3:35:15 PM

Articles
cover
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0_1,2
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POPULAR Photography
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PopularPhotography_19890401_0096_004_0001.xml
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0_2,1
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Philip Morris Inc.: Marlboro Lights
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Philip Morris Inc.
Marlboro Lights
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PopularPhotography_19890401_0096_004_0002.xml
tableOfContents
2
2
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POPULAR photography
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PopularPhotography_19890401_0096_004_0003.xml
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3
3
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Nikon: N8008
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Nikon
N8008
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PopularPhotography_19890401_0096_004_0004.xml
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4
4
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Advertisement
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PopularPhotography_19890401_0096_004_0005.xml
masthead
4
4
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POPULAR photography
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PopularPhotography_19890401_0096_004_0006.xml
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4
4
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SUNSET Color lab.
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SUNSET Color lab.
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PopularPhotography_19890401_0096_004_0007.xml
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5
5
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MINOLTA: MAXXUM
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MINOLTA
MAXXUM
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PopularPhotography_19890401_0096_004_0008.xml
article
6
6,8,12
letters
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letters
SHORT ENDS GET THE STICK
UP AGAINST THE LIGHTBOX
POPULAR ESOTERICA?
DOWN WITH FILM SPEED
TRUTH IN DATA
OVER A LENS BARREL
CHANGING BAG
ATROCIOUS LABS
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Are you familiar with Kodak 5247 or Kodak 5294 slide/print films? If so, I would like to know your opinions of them. I received some free sample rolls from a maildelivery color lab. The pictures I shot were indoors with dim lighting, using only sunlight coming in through the window (no flash); the prints I received were very good for the situation.
PopularPhotography_19890401_0096_004_0009.xml
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7
7
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OLYMPUS
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OLYMPUS
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PopularPhotography_19890401_0096_004_0010.xml
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8
8
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IFPO MEMBERSHIP DEPT.
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IFPO MEMBERSHIP DEPT.
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PopularPhotography_19890401_0096_004_0011.xml
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9
9
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PHOTOGRAPHY BOOK CLUB
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PHOTOGRAPHY BOOK CLUB
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PopularPhotography_19890401_0096_004_0012.xml
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12
12
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tamrac
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tamrac
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PopularPhotography_19890401_0096_004_0013.xml
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11
11
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TAMRON: SNUB-NOSE ZOOM SHOOTS
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TAMRON
SNUB-NOSE ZOOM SHOOTS
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PopularPhotography_19890401_0096_004_0014.xml
article
14
14,16
snapshots
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snapshots
NATURAL ENDOWMENT
WAR GAMES, PHOTO STYLE
VIDEO WEDDINGS
WHEN IS A RICOH AN OLYMPUS?
A NEW FACE FOR AN OLD FRIEND
OF MICE, MEN, AND “FILM WARS”
FILM FLASH FROM FUJI
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The family that was partially responsible for giving the world Kodachrome is still committed to photography—in this case photographers. More than 30 years after Leopold Godowsky, Jr., and Leopold Mannes invented Kodachrome, the Godowsky family created and endowed a $5,000 award to honor the outstanding use of color film.
PopularPhotography_19890401_0096_004_0015.xml
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13
13
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SUNPAK: CV-150
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SUNPAK
CV-150
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PopularPhotography_19890401_0096_004_0016.xml
advertisement
17
17
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Philip Morris Inc.
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Philip Morris Inc.
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PopularPhotography_19890401_0096_004_0017.xml
advertisement
18
18
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New York Institute of Photography
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New York Institute of Photography
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PopularPhotography_19890401_0096_004_0018.xml
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19
19
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19890401_0096_004_0019.xml
article
22
22,23
features
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YOUR BEST SHOT
The decisive moment: You can’t always predict it, but you can be prepared!
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“Your Best Shot” Entry Rules: You may send up to 20 of your best shots (transparencies or prints no larger than 8 × 10) along with a daytime phone number, Social Security number, and any pertinent technical data to “Your Best Shot,” POPULAR PHOTOGRAPHY, 1515 Broadway, New York, NY 10036.
PopularPhotography_19890401_0096_004_0020.xml
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24
24,25,26,27
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ZONE VI STUDIOS, INC.
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ZONE VI STUDIOS, INC.
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PopularPhotography_19890401_0096_004_0021.xml
article
28
28,32,111
critical focus
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critical focus
Why flash in the dark? Get the right exposure with a top-flight flashmeter.
Cord and cordless metering
Checking SLR flash automation
Meter your flash distances
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Bob Schwalberg
Fifty years ago Dr. Harold Edgerton bottled the spark to create photography’s liveliest light. Then-current exposure meters used light-powered selenium cells to measure ambient-light exposures (preferably in bright sunlight) and couldn’t begin to deal with fast-burning flashbulbs, much less the even quicker discharge of a xenonfilled electronic flashtube.
PopularPhotography_19890401_0096_004_0022.xml
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29
29
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NRI SCHOOLS
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NRI SCHOOLS
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PopularPhotography_19890401_0096_004_0023.xml
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32
32
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Advertisement: LUMIQUEST
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LUMIQUEST
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PopularPhotography_19890401_0096_004_0024.xml
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31
31
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Victor Hasselblad, Inc.
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Victor Hasselblad, Inc.
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PopularPhotography_19890401_0096_004_0025.xml
article
34
34,36
traveler's camera
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traveler's camera
To make that special event a real photo opportunity, you've got to pick the right spot
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Lisi Dennis
One of the most frustrating experiences for any photographer, amateur or professional, is being locked into one shooting position when photographing a special event. Though you might think that being a pro guarantees the best spots (what with press passes, clearance to get close, and such), I’ve often found that it’s a mixed blessing at best.
PopularPhotography_19890401_0096_004_0026.xml
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35
35
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Vivitar
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Vivitar
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PopularPhotography_19890401_0096_004_0027.xml
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37
37
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COKIN
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COKIN
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PopularPhotography_19890401_0096_004_0028.xml
article
38
38,39
ideas
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ideas
Popular Photography’s information exchange where readers help readers solve problems
A Singular System For Multiple Exposures
A Simple, Safe, and Fast-food Lens Case
An Old-fangled Release For New-fangled Cameras
Turn Your Slide Pile Into a Slide File
Lightproof Your Darkroom: Tape It Easy
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If you’re frustrated because your camera won't allow multiple exposures, don't do anything rash (like trade it for another model). David Pasquazzi, a reader from Cranston, RI, has a system that will give you adequately accurate multiples.
PopularPhotography_19890401_0096_004_0029.xml
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40
40
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Kodalux Processing Labs
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Kodalux Processing Labs
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PopularPhotography_19890401_0096_004_0030.xml
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41
41
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Advertisements
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MAXXUM 7000I
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MINOLTA
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PopularPhotography_19890401_0096_004_0031.xml
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42
42,43
[no value]
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Advertisements
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SIGMA CORPORATION OF AMERICA
MF APO 350-1200mF11
SIGMA CORPORATION OF AMERICA
AFAPO 300mF2.8
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PopularPhotography_19890401_0096_004_0032.xml
article
44
44,45,46,55
SLR world
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SLR world
Getting red-eye in your flash shots? Yes, you can get rid of it.
What causes red-eye and how you can stay away from it
Avoid red-eye? Raise the flash or the light level
Point-and-shoot’s worse
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Herbert Keppler
You’ve shot a whole series of exciting indoor flash shots in color and almost all are ruined. The subjects’ eyes glow bright red like Dracula’s. Red-eye! But why? You’ve photographed people by flash in the same place before and the pictures were fine.
PopularPhotography_19890401_0096_004_0033.xml
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51
51,52,53,54
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Eastman Kodak Company: EKTAR 25-speed
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Eastman Kodak Company
EKTAR 25-speed
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PopularPhotography_19890401_0096_004_0034.xml
article
56
56,58,59
photoelectronics
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photoelectronics
Flash testing: Is your flash doing what the instruction book says? Here's how to check it.
How’s your recycling?
Great guide-number test
Getting no flash or just part? Check camera sync.
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James Bailey
Testing your flash unit may not be as enjoyable as checking out a camera, but fail to do it and you may wind up with poor or no pictures, no matter how good the camera. What to do? First, read the instructions for the flash unit carefully and try out all the controls to make certain they are working as the good book says.
PopularPhotography_19890401_0096_004_0035.xml
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57
57
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Advertisements
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CLAMP MAGIC
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MINI MAGIC
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PopularPhotography_19890401_0096_004_0036.xml
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59
59
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AKPW
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AKPW
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PopularPhotography_19890401_0096_004_0037.xml
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59
59
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ewa
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ewa
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PopularPhotography_19890401_0096_004_0038.xml
article
60
60
nature
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nature
Is your photography too serious? Take a break from the "job" and have some fun.
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John Shaw
Sometimes we get so serious about our photography that we tend to forget about the real reason we take pictures—to enjoy what we’re doing. We become compulsive and driven. I’m as guilty of this attitude as anyone else. “I’ve gotta get that shot,” my mind whispers; “it’ll make the cover of National Wildlife!”
PopularPhotography_19890401_0096_004_0039.xml
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61
61
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CUSTOM QUALITY STUDIO
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CUSTOM QUALITY STUDIO
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PopularPhotography_19890401_0096_004_0040.xml
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62
62
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SUNPAK
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SUNPAK
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PopularPhotography_19890401_0096_004_0041.xml
article
63
63
features
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FLASH: THE LIGHT FANTASTIC
Popular Photography’s practical guide to making the most of flash
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The Editors
Until a few years ago, flash was often an onerous, unwanted tool employed only when there wasn’t sufficient light to make the picture. After some arithmetic to figure the proper guide number, shutter speed, and aperture, and time to set same, a press of the shutter release caused a blast of unnaturally harsh, unidirectional illumination to freeze the subject in its tracks. You could almost always tell a flash shot by its artificial look.
PopularPhotography_19890401_0096_004_0042.xml
article
64
64,65,93
FLASH: THE LIGHT FANTASTIC
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POINT-AND-SHOOT FLASH
Find out what it’s really doing and how to make it do more
Flash position
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Are you a helpless prisoner of a pointand-shoot auto-everything camera, commanded to do just what its flash wants, where and when it wants to do it? Revolt! You may still enjoy all the compactness these little dears provide, but you can increase their picture-taking ability by rattling their automation's prison bars a bit.
PopularPhotography_19890401_0096_004_0043.xml
article
66
66,67,68,69
FLASH: THE LIGHT FANTASTIC
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DEDICATED FLASH
How to buy the right one and make it do what you want
YOU CAN GET ALL THE GOODIES, BUT WHAT FEATURES DO YOU REALLY NEED?
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Today’s electronics have made taking properly exposed flash pictures a breeze. With a so-called dedicated electronic-flash unit slipped into your camera’s hot shoe, you’re ready to make properly exposed flash pictures with scarcely a thought to shutter speed or aperture.
PopularPhotography_19890401_0096_004_0044.xml
article
70
70,71
FLASH: THE LIGHT FANTASTIC
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FLASH LIGHT
You can get good lighting with just one flash, but you’ve got to use your head!
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Gone are the bad old days when oncamera flash automatically meant pasty faces and that “blitzed-out” look. With improvements in reflectors, diffusers, and film latitude, you can slide a flash into the hot shoe of your SLR, point it directly at your subject, and get reasonably pleasant, if not shadowless, illumination.
PopularPhotography_19890401_0096_004_0045.xml
article
72
72,73,74
FLASH: THE LIGHT FANTASTIC
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FILL-IN FLASH
Dull day? Or are shadows too deep? Put your flash to work with existing light.
Fractional fill
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Peter Kolonia
Indoors, you use flash; outdoors you don’t, right? If you agree, you haven’t learned about one of the most important techniques separating snapshooters from photographers: combining daylight with flash in outdoor photography. Oddly enough, this technique is used under two exactly opposite lighting situations—when there’s no sun at all and when there’s too much. Let’s start with the latter problem, too much sun.
PopularPhotography_19890401_0096_004_0046.xml
article
72
72,73
FLASH: THE LIGHT FANTASTIC
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Fill flash by the numbers
How to calculate a balanced fill-flash exposure
NOTES:
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Calculating the proper fill-flash exposure with a dedicated or nondedicated, sensor-equipped automatic unit is easier than you might think. 1. Set flash to the correct ISO. 2. Set the camera's shutter to its flash sync speed, usually 1/60, 1/125, or 1/250 sec.
PopularPhotography_19890401_0096_004_0047.xml
article
75
75,76,77
FLASH: THE LIGHT FANTATIC
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SPECIAL EFFECTS FLASH
The standard synchronized flash shot may now be an endangered species
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If you want to do it right, you set your focal-plane shutter to the fastest speed that will uncover the whole 24 × 36mm frame and fire your flash shots at this sync speed. In general, this is a very good idea because it minimizes any possible exposure effects from ambient light.
PopularPhotography_19890401_0096_004_0048.xml
article
78
78,79
FLASH: THE LIGHT FANTASTIC
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STUDIO FLASH
Surprise! You can put a system together on a strictly amateur budget.
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George Schaub
Your on-camera flash is adequate for most casual people pictures, but when you want to add a professional touch to portraits or still-life work, there’s nothing like the creative flexibility you can get with multiple strobes. Mount the strobes on movable lightstands (or attach them to almost anything with dedicated clamps), enhance their light with diffusion materials or umbrellas, and you’re free to create nearly any lighting effect you want.
PopularPhotography_19890401_0096_004_0049.xml
article
80
80,81,82,83,84,85
FLASH: THE LIGHT FANTASTIC
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FLASH FEVER
Why wait until dark to try flash?! Pros use it to arrest action, delineate detail, and create special effects.
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PopularPhotography_19890401_0096_004_0050.xml
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86
86,87
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19890401_0096_004_0051.xml
advertisement
88
88,89,90,91,92
[no value]
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Cambridge Camera Exchange, Inc.
[no value]
Cambridge Camera Exchange, Inc.
[no value]
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PopularPhotography_19890401_0096_004_0052.xml
advertisement
93
93
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Hirsch Photo
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Hirsch Photo
[no value]
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[no value]
PopularPhotography_19890401_0096_004_0053.xml
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93
93
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Focus Camera Inc.: Hoya
[no value]
Focus Camera Inc.
Hoya
[no value]
[no value]
PopularPhotography_19890401_0096_004_0054.xml
review
94
94,113
JUST OUT
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JUST OUT
MITTS FOR PHOTO BUFFS
FULL-SERVICE DIGITAL TIMER
WHAT'S MY CONTRAST?
GIVE ME SOME LIGHT!
A WALKON THE WIDER SIDE
PINHOLES, BE GONE'
FEATURE-FILLED ULTRALIGHT 8mm CAMCORDER
Tempo Glove Mfg. Inc.
[no value]
Tempo Glove Mfg. Inc.
PHOTO BUFFS
$35
Tempo Glove Mfg. Inc.
DIGITAL TIMER
$299.95
Tempo Glove Mfg. Inc.
contrast
Tempo Glove Mfg. Inc.
Video Light
$89.95
Tempo Glove Mfg. Inc.
[no value]
Tempo Glove Mfg. Inc.
[no value]
$9.95
Tempo Glove Mfg. Inc.
[no value]
George Schuaub
If you're a cold-weather photo fan, you know the fumbling that can be caused by frozen fingers. Fingermits (list: $35) are an ingenious solution to an age-old prob lem-keeping hands warm while allow ing for the kind of digital dexterity required to operate a camera.
PopularPhotography_19890401_0096_004_0055.xml
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95
95
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Freestyle
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Freestyle
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[no value]
PopularPhotography_19890401_0096_004_0056.xml
article
96
96
FLASH: THE LIGHT FANTASTIC
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SOURCES
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Want more information? The following manufacturers and distributors offer flash equipment and accessories. Note that some cater to the professional, but all have informative literature on their products and the subject. Stop in at your local photo store for hands-on demonstrations of individual products.
PopularPhotography_19890401_0096_004_0057.xml
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96
96
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CAMERA·WEST
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CAMERA·WEST
[no value]
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[no value]
PopularPhotography_19890401_0096_004_0058.xml
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97
97,98,99,100,101,102,103
[no value]
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B&H PHOTO
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B&H PHOTO
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0059.xml
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104
104,105
[no value]
[no value]
focus CAMERA INC.
[no value]
focus CAMERA INC.
[no value]
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[no value]
PopularPhotography_19890401_0096_004_0060.xml
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106
106,107
[no value]
[no value]
TRI-STATE CAMERA EXCHANGE INC.
[no value]
TRI-STATE CAMERA EXCHANGE INC.
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0061.xml
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108
108,109
[no value]
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Competitive Camera
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Competitive Camera
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[no value]
PopularPhotography_19890401_0096_004_0062.xml
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110
110
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CAMERA WORLD
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CAMERA WORLD
[no value]
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[no value]
PopularPhotography_19890401_0096_004_0063.xml
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111
111
[no value]
[no value]
The Slideprinter
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The Slideprinter
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0064.xml
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111
111
[no value]
[no value]
The Council of State Governments
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The Council of State Governments
[no value]
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PopularPhotography_19890401_0096_004_0065.xml
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112
112
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I~:r.~t.1it.IcL~~Iit1
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PopularPhotography_19890401_0096_004_0066.xml
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114
114,115
[no value]
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MIBRO CO., INC.
[no value]
MIBRO CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0067.xml
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116
116,117
[no value]
[no value]
CATALOG SHOWCASE
[no value]
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POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19890401_0096_004_0068.xml
advertisement
118
118
[no value]
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ABE'S CAMERAS AND ELECTRONICS
[no value]
ABE'S CAMERAS AND ELECTRONICS
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0069.xml
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119
119
[no value]
[no value]
AAA Camera Exchange, Inc.
[no value]
AAA Camera Exchange, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0070.xml
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120
120
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Advertisement
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PopularPhotography_19890401_0096_004_0071.xml
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121
121
[no value]
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WALL STREET CAMERA INC.
[no value]
WALL STREET CAMERA INC.
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0072.xml
article
122
122,127,135
in the dark
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in the dark
Taking pictures is fun, but there's far more satisfaction in making them
Why black-and-white?
What kind of prints will you get from your best negatives? That depends on who prints them.
Close to wonderful
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[no value]
Peter Kolonia
If 90 percent of the world’s pictures are taken in color, why are so many of the great pictures we remember in black-and-white? And when there’s the convenience of a one-hour mini-lab on practically every block, why do many of the great photographers insist on doing their own darkroom work?
PopularPhotography_19890401_0096_004_0073.xml
advertisement
123
123,124,125
[no value]
[no value]
Advertisements
[no value]
Smile Photo
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0074.xml
advertisement
126
126
[no value]
[no value]
VIDEO DISTRIBUTION CENTER
[no value]
VIDEO DISTRIBUTION CENTER
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0075.xml
advertisement
128
128,129,130,131
[no value]
[no value]
Advertisements
[no value]
FOTO CELL INC.
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0076.xml
advertisement
132
132,133
[no value]
[no value]
GIFTIME DISCOUNT CENTER
[no value]
GIFTIME DISCOUNT CENTER
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0077.xml
advertisement
134
134
[no value]
[no value]
PHOTRON MARKETING INC.
[no value]
PHOTRON MARKETING INC.
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0078.xml
advertisement
135
135
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0079.xml
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135
135
[no value]
[no value]
HOYA
[no value]
HOYA
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0080.xml
advertisement
136
136,137,138,139
[no value]
[no value]
Executive Photo & Supply Corp.
[no value]
Executive Photo & Supply Corp.
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0081.xml
advertisement
140
140,141
[no value]
[no value]
Photociraphic Marketplace
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0082.xml
advertisement
142
142
[no value]
[no value]
Consumer Information Center
[no value]
Consumer Information Center
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0083.xml
advertisement
142
142
[no value]
[no value]
index to advertisers
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0084.xml
advertisement
143
143,144,145,146,147,148,149
[no value]
[no value]
ADORAMA
[no value]
ADORAMA
[no value]
[no value]
[no value]
PopularPhotography_19890401_0096_004_0085.xml
article
148
148,149
workshops
[no value]
workshops
ALASKA
ARIZONA
ARKANSAS
CALIFORNIA
CONNECTICUT
KENTUCKY
NEW JERSEY
WASHINGTON
[no value]
[no value]
[no value]
Wilderness Photography Workshops, Evergreen, CO. The basic five-day workshop held in Kachemak on June 19-24 will emphasize photography of sea life, birds, forest, and mountains. An additional five days (optional), June 14-19 or June 2429, will be spent at Chenik Camp near the McNeil River photographing wildflowers, brown bears, and other wildlife.
PopularPhotography_19890401_0096_004_0086.xml
article
150
150
help!
[no value]
help!
OLD COLOR
UNFULFILLING FLASH
PROBLEM BATTERIES
FILMS FOR PROS
[no value]
[no value]
[no value]
Can labs still process a roll of Kodacolor II film that was shot 10 years ago, and is it worth doing? Should any special precautions be taken in developing it? Vincent Rodriguez, Houston, TX You’re in luck insofar as the C-41 developing process used for Kodacolor II is readily available.
PopularPhotography_19890401_0096_004_0087.xml
advertisement
151
151
[no value]
[no value]
Advertisements
[no value]
Pentax Corp.
SF10
Pentax Corp.
SF1
[no value]
[no value]
PopularPhotography_19890401_0096_004_0088.xml
advertisement
152
152
[no value]
[no value]
MINOLTA: MAXXUM PROFESSIONAL 9000
[no value]
MINOLTA
MAXXUM PROFESSIONAL 9000
[no value]
[no value]
PopularPhotography_19890401_0096_004_0089.xml