Issue: 19890301

Wednesday, March 1, 1989
March
3
True
96
Saturday, December 6, 2014
12/18/2014 3:32:58 PM

Articles
cover
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0_1,1
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POPULAR photography
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PopularPhotography_19890301_0096_003_0001.xml
advertisement
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0_2
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Eastman Kodak Company: Kodachrome 200
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Eastman Kodak Company
Kodachrome 200
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PopularPhotography_19890301_0096_003_0002.xml
masthead
1
1,2
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POPULAR photography
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PopularPhotography_19890301_0096_003_0003.xml
tableOfContents
1
1
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POPULAR photography
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PopularPhotography_19890301_0096_003_0004.xml
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2
2
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SUNSET color lab
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SUNSET color lab
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PopularPhotography_19890301_0096_003_0005.xml
advertisement
2
2
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HARMONY BOOKS
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HARMONY BOOKS
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PopularPhotography_19890301_0096_003_0006.xml
advertisement
2
2
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Satter INCORPORATED: ACHIEVER 632LCD
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Satter INCORPORATED
ACHIEVER 632LCD
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PopularPhotography_19890301_0096_003_0007.xml
advertisement
3
3
[no value]
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Advertisements
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Canon USA, Inc.
EOS 620
Canon USA, Inc.
EOS 650
[no value]
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PopularPhotography_19890301_0096_003_0008.xml
article
4
4,5,6,112
letters
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letters
SETTING IT STRAIGHT
AMP METER BIAS
MOON MASTERY
VERTICAL EXPOSURES
STUCK ON MULTI-EXPOSURES
STILL FLIPPED OUT
DALLAS REFLECTIONS
UP-CLOSE AUTOFOCUS
POOR MAN’S LEICA?
SHOOTOUT MISFIRES
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Will your Check Rated policy for advertisers make it easier or more difficult to advise on the relative merits of equipment? Armand R. Bosso Houston, TX Our new Check Rated system is designed to reward stores that are fair and forthright in dealing with consumers—it has nothing whatsoever to do with our equipment evaluations.
PopularPhotography_19890301_0096_003_0009.xml
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5
5
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Advertisements
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tamrac
614 Super Pro
tamrac
Zoom Traveler
[no value]
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PopularPhotography_19890301_0096_003_0010.xml
advertisement
6
6
[no value]
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Hoya: Hoya filters
[no value]
Hoya
Hoya filters
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PopularPhotography_19890301_0096_003_0011.xml
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6
6
[no value]
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IFPO MEMBERSHIP DEPT.
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IFPO MEMBERSHIP DEPT.
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PopularPhotography_19890301_0096_003_0012.xml
advertisement
7
7
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Advertisements
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SLIK AMERICA INC.
112AF
SLIK AMERICA INC.
322AF
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PopularPhotography_19890301_0096_003_0013.xml
article
8
8,9
YOUR BEST SHOT
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YOUR BEST SHOT
Capture the essence of a moment, object, or person, and you’re well on the way to having your pictures printed here
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“Your Best Shot” Entry Rules: You may send up to 20 of your best shots (transparencies or prints no larger than 8 × 10) along with a daytime phone number, Social Security number, and any pertinent technical data to “Your Best Shot,” POPULAR PHOTOGRAPHY, 1515 Broadway, New York, NY 10036.
PopularPhotography_19890301_0096_003_0014.xml
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10
10,11
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Advertisements
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SIGMA CORPORATION OF AMERICA
AF 24 mm F2.8
SIGMA CORPORATION OF AMERICA
AF 28-70 mm F3.5-4.5
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PopularPhotography_19890301_0096_003_0015.xml
article
12
12,14
snapshots
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snapshots
1987 INDEX AVAILABLE
THE MORE THINGS CHANGE ...
STOCK MARKET REPORT
CONTEST CONTEST?
THE STORY OF “O”
HOMELESS PHOTOGRAPHERS RECORD THEIR PLIGHT
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Rummaging through old copies of POPULAR PHOTOGRAPHY to find that important story or small item published months or years ago can be frustrating. Frustrate no more—at least as far as 1987 is concerned. After being indexless for many a year, we’re pleased to report that the situation is being remedied.
PopularPhotography_19890301_0096_003_0016.xml
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13
13
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Photography Book Club
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Photography Book Club
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PopularPhotography_19890301_0096_003_0017.xml
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15
15
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Advertisements
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CUSTOM QUALITY STUDIO
12 Exp. Fresh Roll
CUSTOM QUALITY STUDIO
24 Exp. Fresh Roll
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PopularPhotography_19890301_0096_003_0018.xml
article
16
16,18
shooting color
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shooting color
Don't feel left out, slide lovers. There are three new films just for you.
Intense competition
Who’s got the hottest ISO 100 slide film? Tests show it’s a toss-up.
The ISO 200 field: Is less saturation worth the gain in speed? You decide.
ISO 100 films
ISO 200 films
ISO 400: Scotch 400 is the hottest of the lot, but there’s a trade-off.
ISO 400 films
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George Schaub
While color-print films got the lion’s share of attention in our February '89 issue (see “Film Wars” and “Shooting Color”), three new slide films were also introduced recently—Agfachrome CT 100 and CT 200 and Scotch Chrome 400. These films are revisions of previous emulsions bearing the same name, and as you’re reading this, the new editions are already available in photo stores and film outlets.
PopularPhotography_19890301_0096_003_0019.xml
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17
17
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Victor Hasselblad, Inc.
[no value]
Victor Hasselblad, Inc.
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PopularPhotography_19890301_0096_003_0020.xml
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19
19
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Philip Morris Inc.: Merit
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Philip Morris Inc.
Merit
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[no value]
PopularPhotography_19890301_0096_003_0021.xml
article
20
20,21,74,75,76,77
SLR world
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SLR world
Matrix metering: Simple solution or dire delusion???
Conveniences or fripperies?
Segmented metering patterns
New Pentax SF-1n arrives quietly
Known metering patterns
Sure you can get bargains when you order by mail, but you’ve got to know how to do it
Attractive ad with good prices? Beware!
How well did a Nikura perform? See for yourself!
135mm Nikura and Tamron view
A bargain? Think again!
Why allow this nonsense?
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Herbert Keppler
I am tired of all the nonsense about photography becoming too automatic. I think anything that reliably speeds up or simplifies the mechanics of picture taking is commendable. I see no benefit to loading my own film if the film can be autoloaded, setting the ISO speed index if it can be set for me (provided I can change it when I wish!), or manually stopping down the lens to the right aperture if an autodiaphragm can do it.
PopularPhotography_19890301_0096_003_0022.xml
article
22
22,23
traveler's camera
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traveler's camera
Key in on a theme to help focus your travel shooting
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Lisl Dennis
Many times you'll find yourself in a location where your photo expectations are unmet, where your fantasies about the place don’t quite match the realities of the moment. Rather than give up on making pictures altogether, challenge yourself to create a self-assignment built around a theme, story line, or set of designs that reveal something about the place and, in the process, your perceptions of it.
PopularPhotography_19890301_0096_003_0023.xml
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24
24,25
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19890301_0096_003_0024.xml
article
26
26,27,86
pro view
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pro view
Zone System protagonists go for the jugular; it's the eye matchers vs. the sensitometrists
Zone System evolution
Eye vs. densitometer
Fighting the good fight
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Arthur Kramer
If you want to keep your friends, never discuss politics, religion, or the Zone System. But the Zone System is now a major driving force that’s sparked today’s movement toward view cameras. It’s the Zone System added to the infinite capabilities of the view camera that have added up to the ultimate in image and tone control.
PopularPhotography_19890301_0096_003_0025.xml
article
28
28,29,70
collecting cameras
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collecting cameras
Is this camera really necessary? Strictly speaking, maybe not, but it's a lot of fun.
Master of none?
Build a better finder ...
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Jason Schneider
I like to take pictures with classic cameras and have been haranguing others to do the same for nigh on to 20 years. You would, therefore, suppose that most of the cameras (252 at last count) comprising the Schneider collection would be reasonably effective picture-taking machines—and you’d be right.
PopularPhotography_19890301_0096_003_0026.xml
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30
30
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Minolta Corporation: MAXXUM 9000
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Minolta Corporation
MAXXUM 9000
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PopularPhotography_19890301_0096_003_0027.xml
article
31
31,32,33,34,35,36,37,38
features
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magical world of B
Set your shutter dial to "Bulb," hold in your cable release, and raise the shutter curtain on a land of enchanting effects and colors that can only be captured on film
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Way down at the bottom of your SLR or rangefinder camera’s shutter dial, usually right below the 1-second mark, you’ll find B, the speed beyond timed shutter speeds that splits the night and swings open the gateway of imagination. Once you've entered the realm of B, you'll see strange sights beyond conventional vision—star trails, iridescent streaks of light, cities without people, and skies alight with luminous, otherworldly color.
PopularPhotography_19890301_0096_003_0028.xml
article
38
38,39
features
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shooting at B:
a brief guide to the wiles and ways of “Bulb” exposures
BE YOUR OWN SHUTTER
MAXIMIZE TRIPOD STEADINESS
CHOOSE YOUR TIME WITH CARE
AVOID THE EXPENSIVE B
DON’T B WHEN YOU DON’T HAVE TO B
EXPECT AND ACCEPT THE UNEXPECTED
EXPERIMENT, EXPERIMENT, EXPERIMENT
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The basic requirements for taking pictures at the B setting are a camera that provides some means of keeping the shutter open for time exposures (this excludes practically all point-and-shoot, leaf-shutter 35s); a tripod, the more rigid the better; and a handheld release, either a traditional cable-in-sheath type with a locking set screw to enable hands-off, long time exposures, or an electric cable switch or remote with the same capability.
PopularPhotography_19890301_0096_003_0029.xml
article
40
40,41,104
features
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the problem with B
How do you succeed when reciprocity fails? Read this!
What is it?
RECIPROCITY FAILURE Is it really so bad?
Print Films
What causes reciprocity failure?
What to do when reciprocity fails
Slide Films
Adjustments for long and short exposures
Future failure?
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Peter Krause
What exposure should you give that night landscape? Your meter says you could use a very wide lens aperture and a fast shutter speed, but chances are you'd prefer having maximum sharpness, foreground to background. That means a very small lens opening and a correspondingly long exposure on B.
PopularPhotography_19890301_0096_003_0030.xml
article
42
42,43,44,45
features
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SPACED OUT
The Poor Man’s Panorama, or how to get the extended space of ultrawide photography with just about any camera you’ve got
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Joan
Arthur Stoliar
Can a whole equal more than the sum of its parts? It certainly does in this case. Here’s a technique for transforming parts, namely, common 35mm snapshots, into new and visually fascinating wholes: ultrawide panoramas. It requires no special panoramic or wide-angle equipment, no special processing or mounting; yet it permits startlingly effective imagery and a hatful of beguiling visual effects.
PopularPhotography_19890301_0096_003_0031.xml
article
46
46,47,48,49
features
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IN THE MOOD
Peter Mach’s posed setups revive memories of movies we never saw, evoke nostalgia for what never was
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Bob Schwalberg
When Peter Mach fell in love with photography about three years ago, he had very little interest in cameras and lenses. Three cameras and six lenses later, he remains so completely image oriented that he can recount the provenance of every prop and article of attire in his posed pictures, but has great difficulty remembering whether he used his 120 rollfilm reflex (a Mamiya 645) or his 35mm SLR (a Nikon FE 2).
PopularPhotography_19890301_0096_003_0032.xml
article
50
50,51,52,53,54,55
features
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NOTHING REVOLUTIONARY, BUT...
Technological breakthroughs were in short supply at the Consumer Electronics Show in Las Vegas, but manufacturers were putting their chips on the future of video
CAMCORDERS
LIGHTING AND ACCESSORIES
STILL VIDEO
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the Editors
Still video for the consumer market, the continuing battle of the video formats, and a slew of new camcorders made this year's Consumer Electronics Show more a marketing blitz than a dazzling display of future tech. Perhaps the show raised more questions than it answered.
PopularPhotography_19890301_0096_003_0033.xml
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54
54
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HOYA: HOYA filter brochure
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HOYA
HOYA filter brochure
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PopularPhotography_19890301_0096_003_0034.xml
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54
54
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THE DESIGN SCHOOLS
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THE DESIGN SCHOOLS
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PopularPhotography_19890301_0096_003_0035.xml
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55
55
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ART KANE PHOTO WORKSHOP
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ART KANE PHOTO WORKSHOP
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PopularPhotography_19890301_0096_003_0036.xml
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55
55
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NRI School of Photography
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NRI School of Photography
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PopularPhotography_19890301_0096_003_0037.xml
advertisement
56
56,57
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19890301_0096_003_0038.xml
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58
58,59,60,61
[no value]
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Advertisements
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CAMBRIDGE camera exchange, inc.
HIGH SPEED ANGENIEUX LENSES
CAMBRIDGE camera exchange, inc.
ANGENIEUX 8×24F BINOCULAR
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PopularPhotography_19890301_0096_003_0039.xml
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62
62
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INTERNATIONAL CENTER OF PHOTOGRAPHY
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INTERNATIONAL CENTER OF PHOTOGRAPHY
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PopularPhotography_19890301_0096_003_0040.xml
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63
63,64,65,66,67,68,69
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Advertisements
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B&H PHOTO
E77 8mm Camcorder
B&H PHOTO
F1000S Super VHS Camcorder
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PopularPhotography_19890301_0096_003_0041.xml
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70
70
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Advertisements
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Hirsch Photo
F3HP
Hirsch Photo
F3 Body
[no value]
[no value]
PopularPhotography_19890301_0096_003_0042.xml
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70
70
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Nikon Inc.
[no value]
Nikon Inc.
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PopularPhotography_19890301_0096_003_0043.xml
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71
71
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Advertisements
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Freestyle
35MM BULK FILM LOADERS
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PopularPhotography_19890301_0096_003_0044.xml
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72
72
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Advertisements
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PHOTRON MARKETING INC.
Maxxum 7000i
PHOTRON MARKETING INC.
OM77AF
[no value]
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PopularPhotography_19890301_0096_003_0045.xml
advertisement
73
73
[no value]
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Advertisements
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AAA Camera Exchange, Inc.
Canon EOS 650
AAA Camera Exchange, Inc.
Canon EOS 620
[no value]
[no value]
PopularPhotography_19890301_0096_003_0046.xml
advertisement
77
77
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Consumer Information Center
[no value]
Consumer Information Center
[no value]
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PopularPhotography_19890301_0096_003_0047.xml
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78
78
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Advertisement
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PopularPhotography_19890301_0096_003_0048.xml
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79
79
[no value]
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Advertisements
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THE NEW WALL STREET CAMERA INC
BRONICA SQ-A/AM
THE NEW WALL STREET CAMERA INC
PENTAX 645
[no value]
[no value]
PopularPhotography_19890301_0096_003_0049.xml
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80
80,81,82,83
[no value]
[no value]
Advertisements
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Executive Photo & Supply Corp.
NIKKOR AF-AIS LENSES
Executive Photo & Supply Corp.
AIS W/A & NORMAL LENSES
[no value]
[no value]
PopularPhotography_19890301_0096_003_0050.xml
article
84
84,118,119
critical focus
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critical focus
Reflections on professionalism, polarization, and one-way bracketing
Brewster’s angle for polarization by reflection
Reflecting on polarization
One-way exposure bracketing
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Bob Schwalberg
Before George Eastman introduced his rollfilm Kodak camera with the slogan, “You press the button, we do the rest,” it wasn’t easy to do photography. Although dry plates (coated on glass or celluloid) had already come into vogue in the 1870s, a successful photographer still had to know a lot about practical optics and photographic chemistry.
PopularPhotography_19890301_0096_003_0051.xml
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85
85
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EDUCATIONAL OPPORTUNITIES
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PopularPhotography_19890301_0096_003_0052.xml
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85
85
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PHOTO SHOPPING CENTER
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PopularPhotography_19890301_0096_003_0053.xml
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86
86
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Advertisements
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Russell's CAMERA∙WEST
SF-1 BODY
Russell's CAMERA∙WEST
NIKON MICROS
[no value]
[no value]
PopularPhotography_19890301_0096_003_0054.xml
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87
87,88,89
[no value]
[no value]
Advertisements
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Smile Photo
300 TL Rash
Smile Photo
Command Back T-90
[no value]
[no value]
PopularPhotography_19890301_0096_003_0055.xml
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90
90,91
[no value]
[no value]
Advertisements
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Competitive Camera
MAXXUM 5000
Competitive Camera
MAXXUM 7000
[no value]
[no value]
PopularPhotography_19890301_0096_003_0056.xml
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92
92,93
[no value]
[no value]
Advertisements
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GIFTIME
70-210 F4 AF
GIFTIME
35-200 F4 AF
[no value]
[no value]
PopularPhotography_19890301_0096_003_0057.xml
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94
94,95
[no value]
[no value]
Advertisements
[no value]
FOCUS CAMERA, INC.
Mirror Scope
FOCUS CAMERA, INC.
PENTAX 645
[no value]
[no value]
PopularPhotography_19890301_0096_003_0058.xml
advertisement
96
96
[no value]
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Advertisements
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CAMERA WORLD
AUTOFOCUS CAMERA
CAMERA WORLD
CAMCORDERS
[no value]
[no value]
PopularPhotography_19890301_0096_003_0059.xml
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97
97
[no value]
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Advertisements
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ABE'S OF MAINE
TRIPODS
ABE'S OF MAINE
MAXXUM FLASHES
[no value]
[no value]
PopularPhotography_19890301_0096_003_0060.xml
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98
98,99
[no value]
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Photographic Marketplace
[no value]
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PopularPhotography_19890301_0096_003_0061.xml
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100
100,101
[no value]
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Advertisements
[no value]
MIBRO CO., INC.
NIKON F-4
MIBRO CO., INC.
PENTAX SF-1
[no value]
[no value]
PopularPhotography_19890301_0096_003_0062.xml
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102
102,103
[no value]
[no value]
Advertisements
[no value]
TRI-STATE CAMERA EXCHANGE INC.
75-205 Matched Multiplier
TRI-STATE CAMERA EXCHANGE INC.
TOKINA 80-200mm
[no value]
[no value]
PopularPhotography_19890301_0096_003_0063.xml
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104
104
[no value]
[no value]
American Heart Association
[no value]
American Heart Association
[no value]
[no value]
[no value]
PopularPhotography_19890301_0096_003_0064.xml
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105
105
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Advertisement: POPULAR photography
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POPULAR photography
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PopularPhotography_19890301_0096_003_0065.xml
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106
106,107,108,109
[no value]
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Advertisements
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FOTO CELL INC
F-1 PRO SYSTEM
FOTO CELL INC
FOCUS SCREEN
[no value]
[no value]
PopularPhotography_19890301_0096_003_0066.xml
article
110
110
ideas!
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ideas!
Popular Photography’s information exchange where readers help readers solve problems
Now Stick Out Your Tongue
Unstick the Stuck With a Rubber Band
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Jerry A. Yeto of Dhahran, Saudi Arabia, has come up with an ingenious method for extracting the leaders from film cartridges, a prevalent malaise in these days of autorewind cameras. It’s effective about 75 percent of the time and requires only a 14-inch strip of 35mm film to work its magic.
PopularPhotography_19890301_0096_003_0067.xml
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111
111
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COUNCIL FOR AID TO EDUCATION
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COUNCIL FOR AID TO EDUCATION
[no value]
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PopularPhotography_19890301_0096_003_0068.xml
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112
112
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Advertisement
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PopularPhotography_19890301_0096_003_0069.xml
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113
113,114,125,116,117,118,119
[no value]
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Advertisements
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ADORAMA
4×5 Enlargers
ADORAMA
ANALYZERS
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PopularPhotography_19890301_0096_003_0070.xml
article
120
120
help!
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help!
BREAKING THE CODE
PREACHING TO THE CONVERTED
OLD NIMSLO MAILERS
RESCREENING?
ECONOMICAL CONVERSIONS
OLD WESTONS METER ON
PROCESSING OLDIES
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All those letters that appear with film listings in mail-order advertisements confuse me. I’m referring to letters such as TX, TMAX, KM, KR, ED, ET, GA, GB, RF, RS. Please tell me what the letters mean or let me know where to get this information.
PopularPhotography_19890301_0096_003_0071.xml
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121
121
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Advertisements
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TAMRON
28-70mm/F/3.5-4.5
TAMRON
70-210mm/F/4-5.6
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PopularPhotography_19890301_0096_003_0072.xml
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122
122
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MINOLTA: ULTRA-COMPACT AF ZOOM LENSES
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MINOLTA
ULTRA-COMPACT AF ZOOM LENSES
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PopularPhotography_19890301_0096_003_0073.xml