Issue: 19780901

Friday, September 1, 1978
September
3
False
83
Saturday, January 10, 2015

Articles
cover
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POPULAR PHOTOGRAPHY
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PopularPhotography_19780901_0083_003_0001.xml
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PENTAX CORPORATION
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PENTAX CORPORATION
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PopularPhotography_19780901_0083_003_0002.xml
tableOfContents
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2
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Popular Photography
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PopularPhotography_19780901_0083_003_0003.xml
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3
3
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KONICA CAMERA CO.
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KONICA CAMERA CO.
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PopularPhotography_19780901_0083_003_0004.xml
masthead
4
4
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MASTHEAD
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PopularPhotography_19780901_0083_003_0005.xml
article
4
4,134,135
letters to the editor
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letters to the editor
The theory of reciprocity
Complimentsl
Helpful hints from Hoya
Addendum
The way to Santa Fe...
Compound fracture
To thine own self be true
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Hits, runs, and errors Harvey Shaman’s article, “Why and How to Process Your Own Slides” (June issue), is of special interest to me, since I have been processing Ektachrome at home for about 25 years. I’m sure you’ve already heard that the real processing temperature for the E-6 system is 100.4 F ±0.5 degree for the first developer and color developer steps.
PopularPhotography_19780901_0083_003_0006.xml
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5
5
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Vivitar Canada Ltd.
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Vivitar Canada Ltd.
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PopularPhotography_19780901_0083_003_0007.xml
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6
6,7
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Nikon Inc.: NIKKOR LENSES
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Nikon Inc.
NIKKOR LENSES
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PopularPhotography_19780901_0083_003_0008.xml
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8
8
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GERMAIN SCHOOL OF PHOTOGRAPHY
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GERMAIN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19780901_0083_003_0009.xml
article
8
8
editorial
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editorial
Photography: how universal a language?
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ARTHUR GOLDSMITH
The notion that photography is a universal language isn’t new, but it’s very much in the air now due to efforts by the International Photographic Council, a not-for-profit organization representing the photographic industry. The IPC is promoting the use of the phrase, “Photography—the universal language,” throughout the industry as a reminder of the medium’s ability to transcend the limitations of spoken/written languages and its potential for bringing people all over the world closer together in understanding.
PopularPhotography_19780901_0083_003_0010.xml
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9
9
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Sunpak Corporation
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Sunpak Corporation
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PopularPhotography_19780901_0083_003_0011.xml
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10
10,11
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Eastman Kodak Company
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Eastman Kodak Company
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PopularPhotography_19780901_0083_003_0012.xml
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12
12
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TIFFEN
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TIFFEN
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PopularPhotography_19780901_0083_003_0013.xml
article
12
12,14
offbeat
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offbeat
A celebration: the first colloquium of Latin American photography was held in Mexico City
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NORMAN ROTHSCHILD
It was ushered in with little fanfare and precious little hyperbole. Yet, the First Colloquium of Latin American Photography, held in Mexico City May 10 to 19, was probably the single most important photographic event in the history of that region.
PopularPhotography_19780901_0083_003_0014.xml
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13
13
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BRONICA ETR
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BRONICA ETR
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PopularPhotography_19780901_0083_003_0015.xml
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14
14
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DIMCO-GRAY COMPANY
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DIMCO-GRAY COMPANY
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PopularPhotography_19780901_0083_003_0016.xml
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14
14
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Advertisement
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PopularPhotography_19780901_0083_003_0017.xml
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15
15,16,17,18
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Advertisements
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Canon USA Inc.
Canon AE-1
Canon USA Inc.
Canon AT-1
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PopularPhotography_19780901_0083_003_0018.xml
article
19
19,87
shop talk
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shop talk
Test instruments are already on the market to help repairmen adjust the expected battalions of autofocusing cameras
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NORMAN GOLDBERG
Last month’s discussion about autofocus ended as it began—with a comparison of autofocus to auto-exposure. As pointed out last month, just as we have spot metering for critical scene luminance readings, so we will have spot focusing.
PopularPhotography_19780901_0083_003_0019.xml
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20
20
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19780901_0083_003_0020.xml
article
20
20,152
schwalberg atlarge
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schwalberg atlarge
We agree that automation works. But which systems are faster?
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BOB SCHWALBERG
Elsewhere in this issue I have attempted to explore some practical aspects of exposure automation without partisanship or polemic. Inboard light metering was born in controversy, and through all of its evolutionary history (which began in 1935-36 when Zeiss Ikon added uncoupled selenium light meters to their 2¼-sq.
PopularPhotography_19780901_0083_003_0021.xml
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21
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TIME-LIFE BOOKS
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TIME-LIFE BOOKS
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PopularPhotography_19780901_0083_003_0022.xml
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24
24
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The Art Institute
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The Art Institute
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PopularPhotography_19780901_0083_003_0023.xml
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24
24
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J. FRANK AND SON INC.
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J. FRANK AND SON INC.
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PopularPhotography_19780901_0083_003_0024.xml
article
24
24,147,149
view point
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view point
Portrait of a pictorialist—a look at the end of a long-cherished photo tradition
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JACOB DESCHIN
One of the last of the old-time pictorialists, regional mentor of that photographic persuasion, and a local portrait photographer, died in April in Yellow Springs, Oh. Axel Bahnsen had succumbed to a heart attack at his studiohome and died soon after at the Springfield Community Hospital.
PopularPhotography_19780901_0083_003_0025.xml
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25
25
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Beseler Photo Marketing Co.
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Beseler Photo Marketing Co.
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PopularPhotography_19780901_0083_003_0026.xml
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26
26,27
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Minolta Corp.: MINOLTA XG 7
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Minolta Corp.
MINOLTA XG 7
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PopularPhotography_19780901_0083_003_0027.xml
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28
28
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National Camera, Inc.
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National Camera, Inc.
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PopularPhotography_19780901_0083_003_0028.xml
article
28
28,155,157
movie methods
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movie methods
It’s no longer around the corner: now you can put your own film on TV
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LEENDERT DRUKKER
How much life is there left in super 8? As a recording medium, it has no equal at this time. The camera is relatively inexpensive, virtually maintenance-free, it is flexible, compact and lightweight, and self-contained: it doesn’t tie the filmer to an electric outlet nor burden him with a powerpack.
PopularPhotography_19780901_0083_003_0029.xml
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29
29
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Rollei
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Rollei
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PopularPhotography_19780901_0083_003_0030.xml
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30
30,31
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OLYMPUS
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OLYMPUS
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PopularPhotography_19780901_0083_003_0031.xml
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32
32
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Photographic Society of America
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Photographic Society of America
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PopularPhotography_19780901_0083_003_0032.xml
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32
32
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FOCUS
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FOCUS
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PopularPhotography_19780901_0083_003_0033.xml
article
32
32,146
nuts & bolts
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nuts & bolts
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Try these techniques for bailing yourself out of dull picture situations BILL PIERCE Alas, the poor professional is often asked to take pictures that the self-respecting amateur would not touch with a 10-foot pole. The professional takes pictures that are useful to other people, his employers.
PopularPhotography_19780901_0083_003_0034.xml
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33
33
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Omega
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Omega
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PopularPhotography_19780901_0083_003_0035.xml
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34
34
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DIMCO-GRAY COMPANY
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DIMCO-GRAY COMPANY
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PopularPhotography_19780901_0083_003_0036.xml
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34
34
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DALE LABORATORIES
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DALE LABORATORIES
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PopularPhotography_19780901_0083_003_0037.xml
article
34
34,38,150
markets & careers
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markets & careers
Photojournalists need more than technical skills to prosper; well-thought-out ideas, for example
Visual vs. nonvisual ideas
Researching and presenting ideas
Where ideas come from
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HOWARD CHAPNICK
I have always been haunted by the contrasting images of two hypothetical photojournalists. One could walk around the block and develop 20 editorial ideas worthy of exploration. His counterpart could walk from Paris to Moscow and back and be completely devoid of a usable editorial idea.
PopularPhotography_19780901_0083_003_0038.xml
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37
37
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American School of Photography
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American School of Photography
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PopularPhotography_19780901_0083_003_0039.xml
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38
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ELMO
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ELMO
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PopularPhotography_19780901_0083_003_0040.xml
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38
38
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ACUFINE, Inc.
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ACUFINE, Inc.
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PopularPhotography_19780901_0083_003_0041.xml
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39
39,40,41,42
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Nikon Inc.: Nikon FE
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Nikon Inc.
Nikon FE
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PopularPhotography_19780901_0083_003_0042.xml
article
43
43
help!
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help!
Unwanted hue
A vignetting dilemma
Where, oh where?
Speeds and things
What does it mean?
A numbers game
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Enclosed are some negatives that I developed slightly longer than normal to get a bit more contrast, but the film came out gray. What happened? I used the same developer, water-bath rinse, and fixer that I’ve always had good luck with before.
PopularPhotography_19780901_0083_003_0043.xml
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44,45
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Eastman Kodak Company
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Eastman Kodak Company
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PopularPhotography_19780901_0083_003_0044.xml
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46
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PHOTOGRAPHY DIRECTORY
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PHOTOGRAPHY DIRECTORY
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PopularPhotography_19780901_0083_003_0045.xml
article
46
46,148
instant photography
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instant photography
Polaroid’s high-contrast Type 51 4x5 print film offers scope for creativity and special effects
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DON LEAVITT
As you may know, high-contrast films record the brightness extremes of a situation. You get the brightest highlights and the darkest shadows, strong whites, strong blacks, and few or no gray tones. In this sense, high-contrast films are the opposite of standard black-andwhite shooting films like Tri-X and HP-5, etc.
PopularPhotography_19780901_0083_003_0046.xml
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47
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SOLIGOR
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SOLIGOR
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PopularPhotography_19780901_0083_003_0047.xml
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48,49
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Advertisement: popular photography
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popular photography
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PopularPhotography_19780901_0083_003_0048.xml
article
52
52,135,138
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tools & techniques
How to keep your cameras, films, and chemicals cool when the weather is hot
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CORA WRIGHT KENNEDY
There’s no doubt that a certain number of photographers run into problems with their cameras, color films, and darkroom work due to hot weather. But the situation isn’t as difficult as you might think for those hot days that still remain, if you follow the dictates of common sense, plus various special suggestions.
PopularPhotography_19780901_0083_003_0049.xml
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53
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CHRYSLER CORPORATION: Sapporo
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CHRYSLER CORPORATION
Sapporo
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PopularPhotography_19780901_0083_003_0050.xml
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54,55
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SIGMA
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SIGMA
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PopularPhotography_19780901_0083_003_0051.xml
article
56
56,151,152
the color darkroom
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the color darkroom
What’s new in color-processing chemicals
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BOB NADLER
It’s time again. My shelves are overflowing. Those fecund factories that fill our color darkroom with goodies have been hard at work producing newer, better, and faster stuff to make our time in the dark ever more enjoyable and effortless.
PopularPhotography_19780901_0083_003_0052.xml
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57
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R. J. REYNOLDS TOBACCO CO.
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R. J. REYNOLDS TOBACCO CO.
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PopularPhotography_19780901_0083_003_0053.xml
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58
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ATARAXIA custom Processing
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ATARAXIA custom Processing
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PopularPhotography_19780901_0083_003_0054.xml
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58
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Advertisement
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PopularPhotography_19780901_0083_003_0055.xml
article
58
58,189
travelers camera
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travelers camera
Special lenses for special effects: stretch your view and imagination
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CARL PURCELL
Remember when Nikon introduced the first fisheye lens? The world of photography was fascinated: 180 degrees in one round image! Picture editors sneered. With a few exceptions they considered this type of picture a gimmick; the lens was an expensive toy.
PopularPhotography_19780901_0083_003_0056.xml
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59
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KONICA CAMERA CO.
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KONICA CAMERA CO.
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PopularPhotography_19780901_0083_003_0057.xml
article
60
60,61,62
popphoto snapshots
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popphoto snapshots
News about people, products, and events
The stamp statement
ASMP N.Y. HQ. A-OK
Just a snap of the wrist
Hold that bulldog
Fastest Ektachrome ever
Burk's works
A developed conviction
In search of women with answers
The Gatewood gambit
Calling Dr. Jekyll
Sharp images
Pundit-dit-dit, da-da-da, dit-dit-dit
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NORMAN SCHREIBER
“I’m happy I did it,” said Ben Someroff. What he did was design and make the photograph for the U.S. stamp that honors photography. Perhaps you’ve seen the stamp. It was released on June 26, and there are 160,000,000 in print. Ben’s achievement is amplified by the fact that the photography stamp is said to be the first American stamp that uses and looks like a photograph.
PopularPhotography_19780901_0083_003_0058.xml
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65
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The School of Modern Photography
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The School of Modern Photography
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PopularPhotography_19780901_0083_003_0059.xml
article
66
66,74,143,144
just out
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just out
JOSEPH P. FESCE
Camera accessories
Projection and viewing
Darkroom equipment
Books, booklets, and catalogs
Miscellaneous
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Konica C35 Close-Up Attachment fits Konica AF, EF-N, and EF-P cameras for shooting at a distance of 12.6 in. The unit, a combined camera mount and optical system, has three telescoping antenna-type legs to facilitate positioning. Area covered is 6.1x9.1 in.; effective reduction ratio is 1:6.
PopularPhotography_19780901_0083_003_0060.xml
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67
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Panasonic
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Panasonic
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PopularPhotography_19780901_0083_003_0061.xml
article
68
68,148
shows we've seen
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shows we've seen
Once “blacklisted,” these men and women changed photography
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Photographic Crossroads: The Photo League, International Center of Photography, New York (June 2-July 9). One evening in December, 1948, I went to a photo exhibition in — of all places—the basement of Hotel Albert, a somewhat déclassé hostelry in Greenwich Village.
PopularPhotography_19780901_0083_003_0062.xml
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69
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THE SHARPER IMAGE
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THE SHARPER IMAGE
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PopularPhotography_19780901_0083_003_0063.xml
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70
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Robert Waxman camera
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Robert Waxman camera
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PopularPhotography_19780901_0083_003_0064.xml
article
70
70,72
photoelectronics
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photoelectronics
Here’s why some electronic-flash units are more for the birds than others
Recently published books:
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ED FARBER
Stopping a bird in flight is not an easy matter especially if you want the wing-tip feathers perfectly sharp. Harold Edgerton, in his book Electronic Flash-Strobe (McGraw Hill, 1970), points out that “Hummingbirds with wings of 45-mm length have a wing beat of about 53 times per second."
PopularPhotography_19780901_0083_003_0065.xml
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71
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America’s Oldest Photography School
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America’s Oldest Photography School
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PopularPhotography_19780901_0083_003_0066.xml
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72
72
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Kmart Corporation
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Kmart Corporation
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PopularPhotography_19780901_0083_003_0067.xml
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73
73
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Eastman Kodak Company
[no value]
Eastman Kodak Company
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PopularPhotography_19780901_0083_003_0068.xml
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74
74
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The Nikon School
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The Nikon School
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PopularPhotography_19780901_0083_003_0069.xml
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75
75
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E. Leitz, Inc.
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E. Leitz, Inc.
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PopularPhotography_19780901_0083_003_0070.xml
article
76
76,154
photography today
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ICP FALL '78 EDUCATION PROGRAM
DIRECTIONS AND PERSPECTIVES LECTURE SERIES
DIALOGUES
EXPOSURE
ADVANCED WEEKEND WORKSHOPS_
VISION & CRAFT COURSES
COMMUNITY WORKSHOPS
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The International Center of Photography, 1130 Fifth Ave., New York, N.Y. 10028, offers a new and exciting program for Fall ’78. ICP workshops, lectures, and courses have been approved by the New York State Board of Education for credit recommendation at the graduate or undergraduate levels.
PopularPhotography_19780901_0083_003_0071.xml
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77
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HANIMEX
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HANIMEX
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PopularPhotography_19780901_0083_003_0072.xml
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78
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Advertisement
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PopularPhotography_19780901_0083_003_0073.xml
article
78
78,80,174
kids and Kameras
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kids and Kameras
Images flood our society and communications; visual literacy is needed to comprehend it all
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DON CYR
Much of the fuss over visual literacy seems to have subsided in recent years. Yet it wasn’t too long ago that all kinds of wondrous claims were being made for this rather innocuous term, as if visual literacy could somehow provide the belated key that would unlock all of education’s formidable treasures (though no serious advocate of visual literacy ever believed this).
PopularPhotography_19780901_0083_003_0074.xml
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79
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ASSOCIATED PHOTOGRAPHERS INTERNATIONAL
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ASSOCIATED PHOTOGRAPHERS INTERNATIONAL
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PopularPhotography_19780901_0083_003_0075.xml
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80
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FALCON
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FALCON
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PopularPhotography_19780901_0083_003_0076.xml
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81
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Advertisement
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PopularPhotography_19780901_0083_003_0077.xml
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82,83
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Advertisement: KOOL
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KOOL
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PopularPhotography_19780901_0083_003_0078.xml
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84
84,87
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Advertisement
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PopularPhotography_19780901_0083_003_0079.xml
article
88
88
equipment& materials
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first look
Kodak Colorburst 300
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[no value]
DON LEAVITT
Eastman Kodak Co. has just introduced a long-anticipated instant-picture camera with built-in electronic flash. Called the Colorburst 300, Kodak’s first instant-picture camera with flash will be available by the time you read this, sporting a suggested list price under $75.
PopularPhotography_19780901_0083_003_0080.xml
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89
89
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[no value]
FORD
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FORD
[no value]
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[no value]
PopularPhotography_19780901_0083_003_0081.xml
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90
90
[no value]
[no value]
Ehrenreich Photo-Optical Industries
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Ehrenreich Photo-Optical Industries
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0082.xml
article
91
91,92,93,140,142
equipment& materials
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The 'Pulitzers’prizes or products?
This year’s flap raises some questions about photojournalism’s most prestigious award
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[no value]
KENNETH POLI
At a recent workshop for investigative reporters and editors, the publisher of a Florida newspaper was asked, “What does my editor expect from me?” His reply: “A Pulitzer prize.” The answer was colorful, direct, graphic, and inspiring. After all, haven’t we always been told that a man’s reach should exceed his grasp?
PopularPhotography_19780901_0083_003_0083.xml
article
94
94,95,96,97,98,99,154
photography today
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Getting the most from auto-exposure SLRs
Full exposure automation is the norm with today’s advanced 35-mm SLRs. Here’s how to use this capacity for best results
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[no value]
BOB SCHWALBERG
Auto-exposure “electric-eye” cameras are now exactly 40 years old. The cameras have changed a lot since the 2¼x3¼-in. Kodak Super 620 that measured the light of exposure back in 1938. And so have their technical innards, from self-powered selenium cells to battery-amplified silicon photodiodes, and from delicate microammeters to solid-state LEDs.
PopularPhotography_19780901_0083_003_0084.xml
article
100
100,101
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[no value]
Auto-exposure SLRs and their metering systems
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[no value]
[no value]
DAVID STEIGMAN
BOB SCHWA LBERG
[no value]
PopularPhotography_19780901_0083_003_0085.xml
article
102
102,103,104,105,162,178,198
photography today
[no value]
HOW TO PHOTOGRAPH AIRPLANES
[no value]
[no value]
[no value]
CHRIS SORENSEN
Aircraft are fascinating. People devote their entire lives to themfor better or worse—and to the freedom, mobility, challenge to one's skills, and three-dimensional experiences they represent. Their inherent fascination makes aircraft challenging subjects for photography.
PopularPhotography_19780901_0083_003_0086.xml
article
106
106,107,108,109,110,111,112,113,114,115,141
GRAVUREPORTFOLIO
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Fabulous images of China past
Photographs of a bygone era prove the wisdom of an old Chinese proverb: “One picture is worth ten thousand words”
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[no value]
HARVEY V. FONDILLER
Little more than a century ago, the Western world knew China only from reports of travelers and artists’ sketches. Until recently, most of the photographs made before the fall of the last dynasty in 1912 were accessible only to scholars. The vintage photos that have been recently published and exhibited rank as important contributions not only to the history of photography but to history itself.
PopularPhotography_19780901_0083_003_0087.xml
article
116
116,117,118,119
equipment& materials
[no value]
Fuji joins black-and-white speed kings
Comfortably pushable up to 1,600, new Neopan 400 film checks out as a worthy contender for old champ, Tri-X, and doughty challenger, HP-5
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[no value]
BOB SCHWALBERG
Fuji’s fastest black-and-white image grabber is their new Neopan 400, now being spooled for the Japanese home market in 20and 36-exposure 35-mm loads and No. 120 rolls. Initial available-darkness comparisons made with an f/1.4 Summilux lens and a trace—that’s a brace plus one—of critically calibrated Leica bodies demonstrate rather convincingly that Fuji has enlarged the peer group previously limited to Kodak Tri-X and Ilford HP-5.
PopularPhotography_19780901_0083_003_0088.xml
article
120
120,121,139
super 8 for 35-mm photographers
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THE STILL VS MOVIE SEQUENCE
Despite technological similarities, they tell their tale in different ways
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[no value]
LENNY LIPTON
For my first 12 years in photography I was a still photographer. Over that span I used a variety of twin-lens reflex, rangefinder and, finally, SLR cameras. In 1964 I started to make movies in the now-obsolete 8-mm format, and within a year I was shooting and editing films in 16mm.
PopularPhotography_19780901_0083_003_0089.xml
article
122
122,123,198,258
photography today
[no value]
First learn to think like a bear
That's step No. 1 in making marketable wildlife photographs
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[no value]
PERRY SHANKLE
In recent years, every major outdoor magazine has carried articles on hunting big game with a camera. Such articles usually deal heavily in film, lenses, comparisons of different cameras, explanations of filters, and similar issues.
PopularPhotography_19780901_0083_003_0090.xml
article
124
124,125,139
photography today
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EIGHT ON A MATCH
How the illustration photography class at R.I.T. solved their wooden-kitchen-match assignment. How would you do it?
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[no value]
[no value]
One cold rainy day last winter a long-time friend and former teacher of mine at Rochester Institute of Technology in Rochester, N.Y., stopped by to say hello. Famous for his soft-sell approach, Professor Charles Arnold Jr., just happened to have a Kodak Carousel slide tray tucked under one arm.
PopularPhotography_19780901_0083_003_0091.xml
article
126
126,127,128,129,130,131,132,133,174
photography today
[no value]
Under False Colors
Infrared allows you to portray your impressions in altogether different, often more vibrant terms
Pep up pallid scenes
Dial your color
At your command: a palette of filters
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[no value]
NORMAN ROTHSCHILD
Kodak Ektachrome Infrared film has a personality all its own. It "sees” the world of color in unique terms. Like most of the tools in this highly diversified and versatile medium, Ektachrome Infrared is a child of science and technology.
PopularPhotography_19780901_0083_003_0092.xml
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135
135
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PopularPhotography_19780901_0083_003_0093.xml
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136
136
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[no value]
SIGHT & SOUND
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SIGHT & SOUND
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0094.xml
article
136
136
i want to buy...
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i want to buy...
Super punch
Two for one
Versatile Cinelarger
Preserving transparencies
[no value]
[no value]
[no value]
I wish to do slide shows in which I intend to use 4x4-cm (superslide) transparencies. I understand there is a hand punch that I can use to cut these out of 2¼-in.-sq. or 1¾x2¼-in. slides. Can you locate this item? Don Zielberg, Wichita, Ks.
PopularPhotography_19780901_0083_003_0095.xml
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137
137
[no value]
[no value]
POPULAR PHOTOGRAPHY MOVIE
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POPULAR PHOTOGRAPHY MOVIE
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0096.xml
article
138
138
[no value]
[no value]
BOOK REVIEW IN BRIEF
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[no value]
[no value]
[no value]
Scavullo on Men, by Francesco Scavullo with Bob Colacello and Séan Byrnes. New York: Random House, 1977; 185 pp., including 58 black-and-white photographs; hardcover, $15. In 1976 it was Scavullo on Beauty, in which this noted fashion photographer both celebrated his favorite jet-setting ladies and set forth their special image-creating tricks for the benefit and instruction of the rest of us earthbound females.
PopularPhotography_19780901_0083_003_0097.xml
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139
139
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PHOTO TALENT ASSOCIATES
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PHOTO TALENT ASSOCIATES
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PopularPhotography_19780901_0083_003_0098.xml
article
140
140
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The 1978 Flap
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John G. Morris
The clouds of controversy, which often hover over the prestigious Pulitzer Prizes, broke into a squall this year over the two awards for journalistic photography. First it turned out that the picture of a hostage held at gunpoint that won the Feature Photography Pulitzer for Jim Schweiker, Indianapolis staff photographer for United Press International, was not taken by Schweiker but by his friend John H. Blair, a free lance who had been assigned to the same story.
PopularPhotography_19780901_0083_003_0099.xml
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141
141
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Omega
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Omega
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PopularPhotography_19780901_0083_003_0100.xml
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141
141
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EDMUND SCIENTIFIC COMPANY
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EDMUND SCIENTIFIC COMPANY
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PopularPhotography_19780901_0083_003_0101.xml
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143
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PRO TOUCH LAB
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PRO TOUCH LAB
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PopularPhotography_19780901_0083_003_0102.xml
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143
143
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VALLEY CAMERA SUPPLY
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VALLEY CAMERA SUPPLY
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PopularPhotography_19780901_0083_003_0103.xml
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143
143
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PopularPhotography_19780901_0083_003_0104.xml
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144
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COLOR ONLY
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COLOR ONLY
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PopularPhotography_19780901_0083_003_0105.xml
article
145
145
first look
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Kodak’s Ektramax and Ektralite
Latest pair of pocket cameras has built-in flash; top model features f/1.9 lens
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[no value]
[no value]
Eastman Kodak Co. has introduced two new 110-cartridge cameras, both with built-in electronic flash. The top model, the Ektramax, has an innovative 25-mm f/1.9 lens using only four elements: three are plastic of which one is aspheric. Focusing is by scale on the top deck, down to 4 ft.
PopularPhotography_19780901_0083_003_0106.xml
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145
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PopularPhotography_19780901_0083_003_0107.xml
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146
146
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[no value]
PHOTO WORLD
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PHOTO WORLD
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PopularPhotography_19780901_0083_003_0108.xml
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147
147
[no value]
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0109.xml
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148
148
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Professional Laboratories
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Professional Laboratories
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PopularPhotography_19780901_0083_003_0110.xml
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149
149
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BLUE SPOT
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BLUE SPOT
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PopularPhotography_19780901_0083_003_0111.xml
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150
150
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Advertisement
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PopularPhotography_19780901_0083_003_0112.xml
article
150
150
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[no value]
CONTEST NOTICE
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[no value]
[no value]
[no value]
An underwater photo competition sponsored by Innerspace Pacifica is seeking entries of color slides, color prints, and b&w prints. The competition is divided into two categories, “amateur” and “open,” and prizes (plaques, ribbons, underwater equipment, etc.) will be awarded to winning entries. Deadline for submitting work is Sept. 20.
PopularPhotography_19780901_0083_003_0113.xml
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151
151
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[no value]
RGB Color Lab
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RGB Color Lab
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0114.xml
article
152
152,153
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[no value]
BOOK REVIEW IN BRIEF
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[no value]
[no value]
[no value]
The Running Fence Project—Christo, text by Werner Spies, photographs by Wolfgang Volz. New York: Harry N. Abrams, Inc., 1977; paperbound, $9.95. Several years ago banner headlines proclaiming that “Christo Wraps the Museum” appeared in various New York City newspapers.
PopularPhotography_19780901_0083_003_0115.xml
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153
153
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[no value]
Fotorama Color Labs
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Fotorama Color Labs
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0116.xml
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154
154
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Advertisements
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PopularPhotography_19780901_0083_003_0117.xml
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155
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Advertisements
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PopularPhotography_19780901_0083_003_0118.xml
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156
156,157
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PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19780901_0083_003_0119.xml
article
157
157
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[no value]
CONTEST NOTICE
[no value]
[no value]
[no value]
[no value]
Entries for the 1978 Nikon Photo Contest International are now being accepted. Slides or prints, black-and-white or color, must have been taken with Nikon equipment (documentation by way of serial number for camera body and lens is required).
PopularPhotography_19780901_0083_003_0120.xml
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158
158,159
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[no value]
LAB
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LAB
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[no value]
PopularPhotography_19780901_0083_003_0121.xml
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160
160
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Twin Cities Photo
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Twin Cities Photo
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[no value]
PopularPhotography_19780901_0083_003_0122.xml
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161
161
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[no value]
Century Plastics Inc.
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Century Plastics Inc.
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PopularPhotography_19780901_0083_003_0123.xml
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162
162
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PopularPhotography_19780901_0083_003_0124.xml
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163
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Advertisements
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PopularPhotography_19780901_0083_003_0125.xml
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164
164
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Advertisements
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PopularPhotography_19780901_0083_003_0126.xml
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165
165
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Advertisements
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PopularPhotography_19780901_0083_003_0127.xml
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166
166
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MASTER COLOR LABS
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MASTER COLOR LABS
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PopularPhotography_19780901_0083_003_0128.xml
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167
167
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[no value]
PORTER’S CAMERA STORE, INC.
[no value]
PORTER’S CAMERA STORE, INC.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0129.xml
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168
168,169
[no value]
[no value]
Olympic Camera
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Olympic Camera
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0130.xml
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170
170
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[no value]
ABC PHOTO SERVIE
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ABC PHOTO SERVIE
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0131.xml
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171
171,172,173
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[no value]
COMPETITIVE CAMERA CORP.
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COMPETITIVE CAMERA CORP.
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0132.xml
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174
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[no value]
COMPETITIVE CAMERA
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COMPETITIVE CAMERA
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[no value]
PopularPhotography_19780901_0083_003_0133.xml
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175
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[no value]
CUSTOM QUALITY STUDIO
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CUSTOM QUALITY STUDIO
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0134.xml
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176
176,177
[no value]
[no value]
Fox Professional Color Labs
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Fox Professional Color Labs
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0135.xml
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179
179,180,181,182,183
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[no value]
RITZ CAMERA
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RITZ CAMERA
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0136.xml
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184
184
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Starlight COLOR LAB
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Starlight COLOR LAB
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PopularPhotography_19780901_0083_003_0137.xml
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185
185
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AAA CAMERA INC.
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AAA CAMERA INC.
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PopularPhotography_19780901_0083_003_0138.xml
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186
186,187
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FREESTYLE
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FREESTYLE
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PopularPhotography_19780901_0083_003_0139.xml
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188
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COMPU-COLOR
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COMPU-COLOR
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PopularPhotography_19780901_0083_003_0140.xml
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189,190,191,192,193,194,195
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CAMBRIDGE
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CAMBRIDGE
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[no value]
PopularPhotography_19780901_0083_003_0141.xml
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196
196,197
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[no value]
LINCOLN COLOR LAB
[no value]
LINCOLN COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0142.xml
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198
198
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CAMERA DISCOUNT CENTER INC.
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CAMERA DISCOUNT CENTER INC.
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PopularPhotography_19780901_0083_003_0143.xml
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199
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CAMERA DISCOUNT CENTER INC.
[no value]
CAMERA DISCOUNT CENTER INC.
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PopularPhotography_19780901_0083_003_0144.xml
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200
200
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Retinachrome
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Retinachrome
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PopularPhotography_19780901_0083_003_0145.xml
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201
201
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[no value]
COST PLUS CAMERAS & ELECTRONICS
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COST PLUS CAMERAS & ELECTRONICS
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PopularPhotography_19780901_0083_003_0146.xml
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202
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PopularPhotography_19780901_0083_003_0147.xml
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203
203
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TOTAL-VUE Color Labs
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TOTAL-VUE Color Labs
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PopularPhotography_19780901_0083_003_0148.xml
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204
204,205,206,207,209,211
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Frank's
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Frank's
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PopularPhotography_19780901_0083_003_0149.xml
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208
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Aardvark & Son
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Aardvark & Son
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PopularPhotography_19780901_0083_003_0150.xml
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210
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THE WORLD OF 35 MM
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THE WORLD OF 35 MM
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PopularPhotography_19780901_0083_003_0151.xml
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212
212
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WOLF CAMERA SUPPLY
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WOLF CAMERA SUPPLY
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0152.xml
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213
213
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UR DARKROOM
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UR DARKROOM
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PopularPhotography_19780901_0083_003_0153.xml
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214
214,215
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Park CAMERA CO.
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Park CAMERA CO.
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PopularPhotography_19780901_0083_003_0154.xml
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216
216
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POPULAR PHOTOGRAPHY REPRINTS
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POPULAR PHOTOGRAPHY REPRINTS
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PopularPhotography_19780901_0083_003_0155.xml
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217
217
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Executive Photo & Supply Corp.
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Executive Photo & Supply Corp.
[no value]
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[no value]
PopularPhotography_19780901_0083_003_0156.xml
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218
218,219
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Jet Color Lab
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Jet Color Lab
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PopularPhotography_19780901_0083_003_0157.xml
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220
220
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Frontier Photo of Houston
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Frontier Photo of Houston
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[no value]
PopularPhotography_19780901_0083_003_0158.xml
article
221
221,227
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[no value]
first look
BESELER DUAL DICHRO 23 COLORHEAD
[no value]
[no value]
[no value]
For 23C and 23C II enlargers Interchangeable mirrored-honeycomb light integrator for diffusion, conic light integrator for condenser printing Permits condenser or diffusion dichroic color, condenser or diffusion variable-contrast, or condenser or diffusion black-and-white printing 200CC dichroic filtration in yellow, magenta, cyan
PopularPhotography_19780901_0083_003_0159.xml
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221
221
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UR DARKROOM
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UR DARKROOM
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PopularPhotography_19780901_0083_003_0160.xml
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222
222,223
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PARKWOOD CAMERA STORES
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PARKWOOD CAMERA STORES
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[no value]
[no value]
PopularPhotography_19780901_0083_003_0161.xml
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224
224
[no value]
[no value]
LION PHOTO SUPPLY, INC.
[no value]
LION PHOTO SUPPLY, INC.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0162.xml
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225
225
[no value]
[no value]
GLO-COLOR LABS
[no value]
GLO-COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0163.xml
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226
226
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19780901_0083_003_0164.xml
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227
227,228,229,230
[no value]
[no value]
CAMBRIDGE CAMERA MIDTOWN INC.
[no value]
CAMBRIDGE CAMERA MIDTOWN INC.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0165.xml
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231
231
[no value]
[no value]
PHOTOGRAPHER’S GUILD
[no value]
PHOTOGRAPHER’S GUILD
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0166.xml
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232
232,233
[no value]
[no value]
47th STREET PHOTO INC.
[no value]
47th STREET PHOTO INC.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0167.xml
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234
234
[no value]
[no value]
RITZ CAMERA
[no value]
RITZ CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0168.xml
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235
235
[no value]
[no value]
PHOTOGRAPHER’S GUILD
[no value]
PHOTOGRAPHER’S GUILD
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0169.xml
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236
236,237
[no value]
[no value]
HENRY'S
[no value]
HENRY'S
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0170.xml
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238
238
[no value]
[no value]
MCALPIN CAMERA & ELECTRONICS, INC.
[no value]
MCALPIN CAMERA & ELECTRONICS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0171.xml
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239
239
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0172.xml
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240
240
[no value]
[no value]
SUNSET COLOR LAB.
[no value]
SUNSET COLOR LAB.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0173.xml
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241
241
[no value]
[no value]
CAMERA FACTORY LTD.
[no value]
CAMERA FACTORY LTD.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0174.xml
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242
242,243
[no value]
[no value]
olden camera
[no value]
olden camera
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0175.xml
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244
244
[no value]
[no value]
Oregon
[no value]
Oregon
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0176.xml
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245
245
[no value]
[no value]
35 UNLIMITED PROFESSIONAL COLOR LAB
[no value]
35 UNLIMITED PROFESSIONAL COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0177.xml
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246
246
[no value]
[no value]
B&H
[no value]
B&H
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0178.xml
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247
247
[no value]
[no value]
PDQ
[no value]
PDQ
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0179.xml
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248
248,249
[no value]
[no value]
GARDEN CAMERA
[no value]
GARDEN CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0180.xml
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250
250
[no value]
[no value]
Midtown Foto INC.
[no value]
Midtown Foto INC.
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0181.xml
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251
251
[no value]
[no value]
PRO-35 COLOR LABS
[no value]
PRO-35 COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0182.xml
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252
252,253,254
[no value]
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0183.xml
article
254
254
index to advertisers
[no value]
index to advertisers
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0184.xml
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255
255,256,257
[no value]
[no value]
POP PHOTO'S SHOPPERS' MART
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0185.xml
article
258
258
[no value]
[no value]
BOOK REVIEW IN BRIEF
[no value]
[no value]
[no value]
[no value]
Delicacies: a personal view of food through the art of photography, by Ron Stark with introduction by Vicki Goldberg. New York: William Morrow & Company, Inc., 1978; unpaged, 75 black-andwhite photographs; paperbound, $7.95. If it is true that you are what you eat then Ron Stark must be a curious amalgam indeed since his “personal view of food,” as presented in this volume, runs the gamut from graphic design studies, to table-setting illustrations more usually associated with catalog photography, to neo-Netherlandish still lifes and Warhol-like complications.
PopularPhotography_19780901_0083_003_0186.xml
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259
259
[no value]
[no value]
BELL & HOWELL·MAMIYA COMPANY: Mamiya M645
[no value]
BELL & HOWELL·MAMIYA COMPANY
Mamiya M645
[no value]
[no value]
PopularPhotography_19780901_0083_003_0187.xml
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260
260
[no value]
[no value]
Eastman Kodak Company
[no value]
Eastman Kodak Company
[no value]
[no value]
[no value]
PopularPhotography_19780901_0083_003_0188.xml