Issue: 19721101

Wednesday, November 1, 1972
November
5
False
71
Saturday, January 10, 2015

Articles
cover
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0_1
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POPULAR PHOTOGRAPHY
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PopularPhotography_19721101_0071_005_0001.xml
advertisement
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0_2,0_3
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Advertisements
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SIDE-LIT f/4
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BOUNCE f/2.8
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PopularPhotography_19721101_0071_005_0002.xml
advertisement
0_4
0_4,1
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[no value]
Honeywell
[no value]
Honeywell
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PopularPhotography_19721101_0071_005_0003.xml
masthead
2
2,4
Member Audit Bureau of Circulations
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Popular Photography
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PopularPhotography_19721101_0071_005_0004.xml
tableOfContents
2
2
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Popular Photography
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PopularPhotography_19721101_0071_005_0005.xml
advertisement
3
3
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AIC PHOTO. INC.
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AIC PHOTO. INC.
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PopularPhotography_19721101_0071_005_0006.xml
article
4
4
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
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Here's a lesson relearned that may be worth sharing with your readers, along with a problem I'd like help in solving. The lesson relearned is the old standby of getting rid of scratches on negatives, especially when they appear on the nonemulsion side.
PopularPhotography_19721101_0071_005_0007.xml
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5
5
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Ehrenreich Photo-Optical Industries, Inc.
[no value]
Ehrenreich Photo-Optical Industries, Inc.
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PopularPhotography_19721101_0071_005_0008.xml
article
6
6
FYI
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FYI
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SIMON NATHAN
RAPID OMEGA 100, RAPID OMEGA 200 are two new camera names that indicate photokina first-lookers may have a surprise. The present Rapid will become the 100 series with interchangeable film magazines, but, as now, not interchangeable in mid-roll.
PopularPhotography_19721101_0071_005_0009.xml
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7
7
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Minolta Corporation
[no value]
Minolta Corporation
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PopularPhotography_19721101_0071_005_0010.xml
advertisement
8
8
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TIME-LIFE BOOKS
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TIME-LIFE BOOKS
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PopularPhotography_19721101_0071_005_0011.xml
advertisement
9
9
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Advertisement
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PopularPhotography_19721101_0071_005_0012.xml
article
12
12
HELP!
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HELP!
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I bought English-made Kodachrome-X film with processing included. The slip enclosed gives only two U.S. Kodak processing labs. Am I restricted to these two, or will other Kodak labs handle the film, honoring the prepaid processing? Arthur R. Schmidt, New York, N. Y.
PopularPhotography_19721101_0071_005_0013.xml
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12
12
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TIFFEN OPTICAL COMPANY
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TIFFEN OPTICAL COMPANY
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PopularPhotography_19721101_0071_005_0014.xml
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13
13
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AIC PHOTO. INC.: MIRANDA AUTO SENSOREX EE
[no value]
AIC PHOTO. INC.
MIRANDA AUTO SENSOREX EE
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PopularPhotography_19721101_0071_005_0015.xml
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14
14,15
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[no value]
Ponder & Best Inc.: DTL
[no value]
Ponder & Best Inc.
DTL
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PopularPhotography_19721101_0071_005_0016.xml
advertisement
16
16
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KLING PHOTO COMPANY
[no value]
KLING PHOTO COMPANY
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PopularPhotography_19721101_0071_005_0017.xml
article
16
16,20
OFFBEAT
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OFFBEAT
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NORMAN ROTHSCHILD
Among collectors and photographic art gallery adherents, the idea persists that a photographer should make a limited edition of a picture and then destroy the negative. As with etching, woodblock making, lithography, and other graphic arts, this is then supposed to raise the value of the artists’ images.
PopularPhotography_19721101_0071_005_0018.xml
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17
17
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Advertisements
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Kodak
[no value]
The new Kodak Instamatic M77 movie projector
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PopularPhotography_19721101_0071_005_0019.xml
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18
18,19
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Kodak: Carousel custom H projectors
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Kodak
Carousel custom H projectors
[no value]
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PopularPhotography_19721101_0071_005_0020.xml
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20
20
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E. Eeitz, Inc.
[no value]
E. Eeitz, Inc.
[no value]
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PopularPhotography_19721101_0071_005_0021.xml
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21
21
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Simmon Omega
[no value]
Simmon Omega
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PopularPhotography_19721101_0071_005_0022.xml
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22
22,23
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Advertisement
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PopularPhotography_19721101_0071_005_0023.xml
article
24
24,26
TOOLS & TECHNIQUES
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TOOLS & TECHNIQUES
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CORA WRIGHT KENNEDY
Last month I talked about previsualizing what light can do for your pictures to make better candid, available-light shots. And once you start with this, you’re well on your way. But there are some special pitfalls to be aware of to really increase your percentage of meaningful low-light images.
PopularPhotography_19721101_0071_005_0024.xml
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24
24
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Ponder & Best, Inc.: Vivitar Zoom Lenses
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Ponder & Best, Inc.
Vivitar Zoom Lenses
[no value]
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PopularPhotography_19721101_0071_005_0025.xml
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25
25
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Advertisement
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PopularPhotography_19721101_0071_005_0026.xml
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26
26
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KLING PHOTO COMPANY
[no value]
KLING PHOTO COMPANY
[no value]
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PopularPhotography_19721101_0071_005_0027.xml
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27
27
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eumig (U.S.A) INC.
[no value]
eumig (U.S.A) INC.
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PopularPhotography_19721101_0071_005_0028.xml
advertisement
28
28,29
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Advertisement: Durst F-30
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Durst F-30
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PopularPhotography_19721101_0071_005_0029.xml
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30
30
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BOGEN PHOTO CORP.
[no value]
BOGEN PHOTO CORP.
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PopularPhotography_19721101_0071_005_0030.xml
article
30
30,34
VIEWPOINT
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VIEWPOINT
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JACOB DESCHIN
History was made recently in the growing status of teaching photography as an art medium, with the establishment of the first professorship in the study of photographic history. The new chair is the David Hunter McAlpin Professorship of the History of Photography and Modern Art at Princeton University.
PopularPhotography_19721101_0071_005_0031.xml
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31
31
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BELLE & HOWELL
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BELLE & HOWELL
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PopularPhotography_19721101_0071_005_0032.xml
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32
32,33
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Hanimex-Praktica LLC
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Hanimex-Praktica LLC
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PopularPhotography_19721101_0071_005_0033.xml
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34
34
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National Camera
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National Camera
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PopularPhotography_19721101_0071_005_0034.xml
advertisement
35
35
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Photo-Optical Industries, Inc.
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Photo-Optical Industries, Inc.
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PopularPhotography_19721101_0071_005_0035.xml
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36
36,37
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Fuji Photo Film
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Fuji Photo Film
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PopularPhotography_19721101_0071_005_0036.xml
article
38
38,40
FOCUS ON SOUND
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FOCUS ON SOUND
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LEENDERT DRUKKER
Last month’s column touched on some of the video tape developments at the 6th annual Consumer Electronics Show in Chicago’s McCormick Place. Now it is time to come down to earth and report on a few of the more mundane unveilings. Touring the peripheries of the huge exhibition halls, this reporter noticed a few recording accessories which, while not earth-shattering, might be of interest to many tapists.
PopularPhotography_19721101_0071_005_0037.xml
article
38
38
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Inside Track
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Herbert Friedman
What is the difference between “sound-on-sound" and “.sound-with-sound"? Though the exact meaning of the terms depends to some extent on what the recorder's manufacturer intended, as a general rule “sound-on-sound” means that you can record on track 1, then record track 1 plus a microphone or phone signal (mixed) on track 2.
PopularPhotography_19721101_0071_005_0038.xml
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39
39
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Beseler Photo Marketing Co.
[no value]
Beseler Photo Marketing Co.
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PopularPhotography_19721101_0071_005_0039.xml
advertisement
40
40
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Advertisements
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S. M. Frank & Co., Inc.
KAYWOODIE
S. M. Frank & Co., Inc.
YELLO-BOLE
[no value]
[no value]
PopularPhotography_19721101_0071_005_0040.xml
advertisement
41
41
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AIC PHOTO, INC.
[no value]
AIC PHOTO, INC.
[no value]
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PopularPhotography_19721101_0071_005_0041.xml
advertisement
42
42,43
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Photo-Optical Industries, Inc.
[no value]
Photo-Optical Industries, Inc.
[no value]
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PopularPhotography_19721101_0071_005_0042.xml
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44
44
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Calumet photographic, Inc.
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Calumet photographic, Inc.
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PopularPhotography_19721101_0071_005_0043.xml
article
44
44,46,139
TIME EXPOSURE
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TIME EXPOSURE
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EATON S. LOTHROP
Just because someone finds reading articles about old pictures or cameras interesting or has one or two “oldies” hanging around the house, he can’t really be called a collector. There are frequent attempts, though, to apply that label to people and, once having applied it, to try to count noses or speculate as to how many “collectors” there might be in America (or the world, even).
PopularPhotography_19721101_0071_005_0044.xml
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45
45
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Gillette Company
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Gillette Company
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PopularPhotography_19721101_0071_005_0045.xml
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46
46
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SMP BOOKS
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SMP BOOKS
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PopularPhotography_19721101_0071_005_0046.xml
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47
47
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Kodak: Kodak Ektachrome
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Kodak
Kodak Ektachrome
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PopularPhotography_19721101_0071_005_0047.xml
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48
48,49
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Advertisement: Kodak pocket Instamatic cameras
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Kodak pocket Instamatic cameras
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PopularPhotography_19721101_0071_005_0048.xml
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50
50
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Sankyo Seiki (America) Inc.: Sankyo Hi-Focus focuses sharper
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Sankyo Seiki (America) Inc.
Sankyo Hi-Focus focuses sharper
[no value]
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PopularPhotography_19721101_0071_005_0049.xml
review
50
50
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BOOK REVIEW IN BRIEF
[no value]
Scroll Press
[no value]
Scroll Press
Echoes of Silence
$14.95
Jain Kelly
Philip Trager, a lawyer by vocation, has demonstrated a steady and sure evolution in photography, his style having changed remarkably from manipulated graphics to the strength of the view-camera image. The 12 images in Echoes of Silence reflect care in selection and printing; they were taken over a period of four years, from 1967 to 1971, the majority being dated 1970 and 1971.
PopularPhotography_19721101_0071_005_0050.xml
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53
53
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Greystone Press
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Greystone Press
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PopularPhotography_19721101_0071_005_0051.xml
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54
54,55
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KONICA: Autoreflex-T
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KONICA
Autoreflex-T
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[no value]
PopularPhotography_19721101_0071_005_0052.xml
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56
56
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Advertisement
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PopularPhotography_19721101_0071_005_0053.xml
article
56
56,132,133
IN THE DARKROOM
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IN THE DARKROOM
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AL FRANCEKEVICH
Do you remember your reaction the first time you saw a sharpshooter hit the bull's-eye while looking into a mirror, with the rifle over his shoulder? The degree of my amazement was about the same as I watched an Ektachrome print being processed by Aeroprint sprays.
PopularPhotography_19721101_0071_005_0054.xml
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57
57
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Advertisement: Vivitar Electronic Flash
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Vivitar Electronic Flash
[no value]
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PopularPhotography_19721101_0071_005_0055.xml
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58
58
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GERMAN SCHOOL OF PHOTOGRAPHY
[no value]
GERMAN SCHOOL OF PHOTOGRAPHY
[no value]
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PopularPhotography_19721101_0071_005_0056.xml
article
58
58,62
SIMON SAYS
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SIMON SAYS
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This is my private opinion, and I guess I'm stuck with it, hut nonetheless I figured that you might want to bounce it off the wall over at your place. A couple of years back, I wrote a very personal column, addressed to my son who was considering photojournalism as a career.
PopularPhotography_19721101_0071_005_0057.xml
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59
59
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Advertisement
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PopularPhotography_19721101_0071_005_0058.xml
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60
60,61
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New York Institute of Photography
[no value]
New York Institute of Photography
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PopularPhotography_19721101_0071_005_0059.xml
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62
62
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Miida
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Miida
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PopularPhotography_19721101_0071_005_0060.xml
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62
62
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PETRI
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PETRI
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PopularPhotography_19721101_0071_005_0061.xml
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63
63
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Scopus
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Scopus
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PopularPhotography_19721101_0071_005_0062.xml
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64
64
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LENCO PHOTO PRODUCTS, INC.
[no value]
LENCO PHOTO PRODUCTS, INC.
[no value]
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PopularPhotography_19721101_0071_005_0063.xml
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64
64
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NATIONAL FREE LANCE PHOTOGRAPHERS ASSOCIATION
[no value]
NATIONAL FREE LANCE PHOTOGRAPHERS ASSOCIATION
[no value]
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[no value]
PopularPhotography_19721101_0071_005_0064.xml
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64
64
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PHOTO POSTER INC.
[no value]
PHOTO POSTER INC.
[no value]
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PopularPhotography_19721101_0071_005_0065.xml
review
64
64
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BOOK REVIEW IN BRIEF
[no value]
[no value]
black-and-white
$9.75
Jain Kelly
George Krause-1, 60 black-and-white photograph by George Krause, introduction by Mark Power. Haverford, Pa.: Toll and Armstrong, 1972; hardcover, $9.75. George Krause is a young Philadelphian whose work is perhaps not as well known as it should be.
PopularPhotography_19721101_0071_005_0066.xml
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65
65
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The Gillette Company
[no value]
The Gillette Company
[no value]
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PopularPhotography_19721101_0071_005_0067.xml
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66
66
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MORGAN & MORGAN, INC.
[no value]
MORGAN & MORGAN, INC.
[no value]
[no value]
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PopularPhotography_19721101_0071_005_0068.xml
article
66
66,131,132
SHOP TALK
[no value]
SHOP TALK
[no value]
[no value]
[no value]
NORMAN GOLDBERG
Next time you’re in Rochester, N.Y., drop by 900 East Avenue. On a bookshelf in the cozy library of the house, there’s a volume bearing the title, Reveries of a Bachelor. Viewing it from the roped-off center of the small room, one is tempted to reach over the rope and sample excerpts from it—perhaps dwelling on a passage that amused the original reader.
PopularPhotography_19721101_0071_005_0069.xml
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67
67
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Advertisement
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PopularPhotography_19721101_0071_005_0070.xml
article
68
68,126,127
SHOWS WE'VE SEEN
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SHOWS WE'VE SEEN
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JAIN KELLY
Photosculptures by Jack Hunt, Larry Crawford and Tom Abbott—“The Egg and Eye," at Neikrug Galleries, New York City (July 11-August 30). About two years ago, Jack Hunt became intrigued by the idea of using the egg in sculpture. At first he planned to apply graphics to the eggs, but gradually became interested in the possibility of using photographs instead.
PopularPhotography_19721101_0071_005_0071.xml
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71
71
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The School of Modern Photography
[no value]
The School of Modern Photography
[no value]
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PopularPhotography_19721101_0071_005_0072.xml
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72
72
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Advertisements
[no value]
THE NEGA FILE COMPANY
A-350-G-00
THE NEGA FILE COMPANY
A-350-A-00
[no value]
[no value]
PopularPhotography_19721101_0071_005_0073.xml
review
72
72,74,134
[no value]
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JUST OUT
[no value]
Paillard Inc.
[no value]
Paillard Inc.
penlight cells
$229.50
Paillard Inc.
clip
$15
Paillard Inc.
[no value]
$159.95
Paillard Inc.
Minolta SR-T
$39.95
Paillard Inc.
Varioflex lenses
$315
Paillard Inc.
Model 100 AC/Charger
$11.95
Paillard Inc.
Colortran Pro light stands
$19.95
Paillard Inc.
Lase Slave triggers
$14.95
Paillard Inc.
Light Stand adapter
$1.95
Paillard Inc.
Kodak-type slide projectors
$19.95
Paillard Inc.
Buhl Image Amplifier
$21
Paillard Inc.
ST 42
$12
Paillard Inc.
S-V Reel Chests
$5.25
Paillard Inc.
Heavy-duty board storage boxes
$5
Paillard Inc.
Jet Dry Rapid Film Dryer
$3
Paillard Inc.
red safelight filter
$199.50
Paillard Inc.
Pro Automatic Self-Glossing
$199.95
Paillard Inc.
Omega Solid State Precision Timer II
$125
Paillard Inc.
[no value]
$3.50
Paillard Inc.
Flo-Temp tray heater
$9.95
Paillard Inc.
Rokunar lenses
Paillard Inc.
[no value]
$24.50
Paillard Inc.
[no value]
$2.50
Paillard Inc.
[no value]
$40
Paillard Inc.
Kalimar SLR Fitted Case
JOSEPH P. FESCE
Bolex 250 super 8 features: 8→40-mm f/ 1.8 lens, two-speed power zoom, manual focal-length setting knob, focusing from 4 ft., 18 and 24 fps running speeds, singleframe filming, battery cheek, reflex viewfinder with coincident image rangefinder focusing, subtracting counter, and uses five penlight cells for automatic diaphragm and film drive.
PopularPhotography_19721101_0071_005_0074.xml
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73
73
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AKAI: AKAI VTS-100S
[no value]
AKAI
AKAI VTS-100S
[no value]
[no value]
PopularPhotography_19721101_0071_005_0075.xml
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74
74
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NATIONAL FREE LANCE PHOTOGRAPHERS ASSOCIATION: Kodak pocket
[no value]
NATIONAL FREE LANCE PHOTOGRAPHERS ASSOCIATION
Kodak pocket
[no value]
[no value]
PopularPhotography_19721101_0071_005_0076.xml
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75
75
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Honeywell: TheAuto/Strobonar462
[no value]
Honeywell
TheAuto/Strobonar462
[no value]
[no value]
PopularPhotography_19721101_0071_005_0077.xml
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76
76
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[no value]
Photographic Society of America
[no value]
Photographic Society of America
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0078.xml
article
76
76
Photography today
[no value]
A fall preview of photography books
[no value]
[no value]
[no value]
ALAN CARUBA
The publishers' autumn lists indicate there are some exciting new books about to be released, from which a photographer may gain new insights. Here's a roundup of important photo book titles. A leader in the creation of monographs and great photography books is Aperture.
PopularPhotography_19721101_0071_005_0079.xml
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77
77
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Ehrenreich Photo-Optical Industries, Inc.
[no value]
Ehrenreich Photo-Optical Industries, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0080.xml
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78
78
[no value]
[no value]
Advertisement: Kodak pocket Instamatic cameras
[no value]
[no value]
Kodak pocket Instamatic cameras
[no value]
[no value]
PopularPhotography_19721101_0071_005_0081.xml
article
78
78,80
PROTECHINIQUES
[no value]
PROTECHINIQUES
[no value]
[no value]
[no value]
EDWARD MEYERS
I’m supposed to submit my car to a check-up, oil change, lube, etc., every 6,000 miles. I checked the odometer the other day and discovered that in the last nine months “ole faithful” went only 3,000 miles. That’s a long time to go without a check-up.
PopularPhotography_19721101_0071_005_0082.xml
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79
79
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0083.xml
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80
80
[no value]
[no value]
ACME-LITE MANUFACTURING CO.
[no value]
ACME-LITE MANUFACTURING CO.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0084.xml
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81
81
[no value]
[no value]
BELL & HOWELL
[no value]
BELL & HOWELL
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0085.xml
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82
82
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0086.xml
article
82
82,84,168
TRAVELER'S CAMERA
[no value]
TRAVELER'S CAMERA
[no value]
[no value]
[no value]
LES BARRY
At Marco Island, a sun-drenched resort community on the southwest coast of Florida, the callinectes sapidus wishes not to be disturbed. What’s a callinectes sapidus? As avid fishermen know, it’s a blue crab, hailed by seafood lovers as better eating than the celebrated stone crab.
PopularPhotography_19721101_0071_005_0087.xml
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83
83
[no value]
[no value]
KONICA CAMERA CO.: POLITICS 72
[no value]
KONICA CAMERA CO.
POLITICS 72
[no value]
[no value]
PopularPhotography_19721101_0071_005_0088.xml
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84
84
[no value]
[no value]
Ponder & Best, Inc.: The Olympus 35RC
[no value]
Ponder & Best, Inc.
The Olympus 35RC
[no value]
[no value]
PopularPhotography_19721101_0071_005_0089.xml
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85
85
[no value]
[no value]
AIC PHOTO, INC.: Ultrablitz
[no value]
AIC PHOTO, INC.
Ultrablitz
[no value]
[no value]
PopularPhotography_19721101_0071_005_0090.xml
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86
86
[no value]
[no value]
Fuji Photo Film: The Fujica ST 701
[no value]
Fuji Photo Film
The Fujica ST 701
[no value]
[no value]
PopularPhotography_19721101_0071_005_0091.xml
article
87
87,88,89
Photography today
[no value]
photographer, go home!
The place you call your home tells a lot about you. Here are some reasons, practical and sentimental, for making a record of it
[no value]
[no value]
WALLACE HANSON
people are eager to take pictures when they go on a trip, but that’s like carrying coals to Newcastle—or postcards to Paris. The best time to take pictures is when you are at home; and one of the best subjects for your camera is your own home. While your home may not tell all your secrets, and it may not even, as they say, speak volumes about you, it usually offers some fleeting glimpses that are more penetrating than anything you might view from the Eiffel Tower.
PopularPhotography_19721101_0071_005_0092.xml
article
90
90,91,138
Photography today
[no value]
ONE-SECOND PLUS
How to make extra-long exposures with fully-automatic, electronicshutter cameras
[no value]
[no value]
CORA WRIGHT KENNEDY
Maybe you haven't looked around recently, but there are a lot of fully automatic cameras that carry exposure control down to unbelievable limits beyond one sec, like four, eight, 10, 15 or more sec. How do you make the most of this electronic shutter wizardry?
PopularPhotography_19721101_0071_005_0093.xml
article
92
92,93,135,136
Lighting techniques
[no value]
UNAVAILABLE LIGHT— MADE EASY
[no value]
[no value]
[no value]
BILL PIERCE
The photographer who wants to control his lighting can use a great variety of relatively small lights that are portable, easy to mount (on camera or off), and in general present very few distracting problems when you are trying to concentrate on the subject.
PopularPhotography_19721101_0071_005_0094.xml
article
94
94,95,96,97,128,129,130
Photography today
[no value]
THE ECONOMICS OF FREE-LANCING
Look before you leap! It takes more than a camera and lots of talent to make it on your own—successfully
[no value]
[no value]
ARTHUR GOLDSMITH
Free-lancing can be a great life style. No boss, no timeclock, no fixed, dull routine. You are your own man (or woman) with the freedom to create a pattern of work and play that is utterly personal and individualistic. For many photographersturned-professional, the free-lance way is so satisfying and rewarding they wouldn’t dream of doing otherwise.
PopularPhotography_19721101_0071_005_0095.xml
article
100
100,101
Equipment and materials
[no value]
photokina 72: early highlights
[no value]
[no value]
[no value]
[no value]
ing treats for us at photokina. No newcomer to multi-layer coating techniques (having employed the process for years in certain microscope objectives and scientific instruments), Zeiss now offers the improved coating on almost all of its camera lenses.
PopularPhotography_19721101_0071_005_0096.xml
article
102
102,147
Lighting techniques
[no value]
AUTO-FLASH CLOSE-UPS
Perfect exposures without a hassle
[no value]
[no value]
NORMAN ROTHSCHILD
Getting enough light on the subject, and correct exposure to boot, has always been a hassle in close-up shooting. It's no problem, of course, if the subject holds perfectly still, and all you want is an arty shot, with the background selectively fuzzy.
PopularPhotography_19721101_0071_005_0097.xml
article
105
105,106,107
Lighting techniques
[no value]
COLOR: FACE TO FACE
[no value]
[no value]
[no value]
Natalie Canavor
vest replete with pockets, gadgetry and small souvenirs, Lloyd enters each new territory as “a sort of pied piper or clown. People take me for granted as just another crazy photographer and probably the funniest thing they ever saw. Since people you don’t know are strangers wherever you arc, they are suspicious unless you give them a frame of reference by which they can accept you, even laugh at you.
PopularPhotography_19721101_0071_005_0098.xml
article
108
108,109,110,111,184
Lighting techniques
[no value]
THE GREAT EQUALIZER
Fill-in flash? Simple when a little computer unit does the homework!
[no value]
[no value]
NORMAN ROTHSCHILD
Greater freedom in shooting electronic flash is here. Down with guide number calculations! Down with recalculating the f-stop every time you change lampto-subject distance! Up with the new computer electronic flash units, pioneered by Honeywell, and now joined by many other manufacturers.
PopularPhotography_19721101_0071_005_0099.xml
article
112
112,113,194
Equipment and materials
[no value]
Lab report NIKKOR LENSES
[no value]
[no value]
[no value]
[no value]
sharing certain styling characteristics, these lenses show enough differences in external appearance to help you to avoid mistakes when reaching for one. The two that look most alike are the 24-mm and the 35-mm lenses. But, even with their front caps in place, the difference is easy to see, because the 35-mm lens has its name and data engraved on the outside surface of the front ring, while the 24-mm lens carries its data more conventionally, on the retaining ring surrounding the front element.
PopularPhotography_19721101_0071_005_0100.xml
article
114
114,115,116,117,118,119,186,190
Photography today
[no value]
ALEXEY BRODOVITCH AND HIS INFLUENCE
[no value]
[no value]
[no value]
RENEE BRUNS
Who was Alexey Brodovitch? A man, a mystique, a legend? A genius, an eccentric? Many of us who never knew him except by reputation as the man who revolutionized the concepts of graphic arts, design, and photography, have been trying to fit together the pieces of a jigsaw puzzle by collecting stories, facts, and anecdotes from those who were his friends, associates, and students.
PopularPhotography_19721101_0071_005_0101.xml
article
120
120,121,142,143
Movies
[no value]
HOW TO GET THERE IN THE MOVIES
[no value]
[no value]
[no value]
DON SUTHERLAND
You can think of movies as made up of two separate parts. One is the action—the episode you've found interesting enough to take a number of shots of it. The second is the transition—something that signifies that the action is complete and ended, and that you're going on to the next one.
PopularPhotography_19721101_0071_005_0102.xml
article
122
122
Equipment and materials
[no value]
400 & OVER IN 35
The fast and ultrafast 35-mm films, and how to push them to even higher speeds when you need it
[no value]
[no value]
MICHELE FRANK
With a high-speed film you can take pictures under dim light conditions without having to resort to artificial light. Unfortunately, to obtain high emulsion speed in films, something has to be sacrificed. In most cases it's the fine-grain characteristics that you'd find in their lower-speed siblings.
PopularPhotography_19721101_0071_005_0103.xml
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123
123
[no value]
[no value]
THE AMPHOTO PHOTOGRAPHY BOOK
[no value]
THE AMPHOTO PHOTOGRAPHY BOOK
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0104.xml
article
124
124,168
Photography today
[no value]
Critique’72
Lively experiment: expert evaluation for$1 per critic
[no value]
[no value]
HARVEY V. FONDILLER
It was probably the biggest photo bargain in New York: for $3, you could have six of your pictures criticized by any three of 35 professionals from a roster that included some of the best-known names in photography. The occasion was Critique '72, recently sponsored by the New York Region of the Society for Photographic Education, at the New School for Social Research in New York City.
PopularPhotography_19721101_0071_005_0105.xml
article
125
125,137,139
SHOWS TO SEE
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SHOWS TO SEE
[no value]
[no value]
[no value]
[no value]
Friends of Photography Gallery, Sunset Cultural Center, San Carlos at 9th, Carmel: Routh. Robbins, and Julian. Oct. 3-Nov. 12. Dave Bohn. Oct. 14-Nov. 19 Significant Directions Photogallery, 41 2 "G" St., Davis: monthly exhibits Ohio Silver Gallery, 11554 Ohio Ave.
PopularPhotography_19721101_0071_005_0106.xml
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125
125
[no value]
[no value]
Hasselblad: THE ULTIMATE SUPER 8 PROJECTOR
[no value]
Hasselblad
THE ULTIMATE SUPER 8 PROJECTOR
[no value]
[no value]
PopularPhotography_19721101_0071_005_0107.xml
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126
126
[no value]
[no value]
Marubeni America Corporation
[no value]
Marubeni America Corporation
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0108.xml
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126
126
[no value]
[no value]
DIVERSY CREATION CORPORATION
[no value]
DIVERSY CREATION CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0109.xml
advertisement
127
127
[no value]
[no value]
ACUFINE, INC.
[no value]
ACUFINE, INC.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0110.xml
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127
127
[no value]
[no value]
Candid - Instant Color
[no value]
Candid - Instant Color
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0111.xml
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128
128
[no value]
[no value]
Advertisement
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[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0112.xml
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129
129
[no value]
[no value]
Winston Color Lab
[no value]
Winston Color Lab
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0113.xml
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129
129
[no value]
[no value]
apollo
[no value]
apollo
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0114.xml
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130
130
[no value]
[no value]
SUPER 8 FILMAKER
[no value]
SUPER 8 FILMAKER
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0115.xml
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131
131
[no value]
[no value]
KLEER-KOLOR LABS.
[no value]
KLEER-KOLOR LABS.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0116.xml
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131
131
[no value]
[no value]
Ziff - Davis Pub. Co.
[no value]
Ziff - Davis Pub. Co.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0117.xml
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131
131
[no value]
[no value]
miko PHOTO & SOUND CO.
[no value]
miko PHOTO & SOUND CO.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0118.xml
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132
132
[no value]
[no value]
Advertisement
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0119.xml
article
133
133
[no value]
[no value]
photo tip
[no value]
[no value]
[no value]
[no value]
Plastic gallon jugs, used by many darkroom workers to store solutions, splash the chemicals when they are poured out. One remedy is to make a hole in the handle, above the liquid level, preferably with a soldering pencil (top). Solutions will pour freely.
PopularPhotography_19721101_0071_005_0120.xml
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133
133
[no value]
[no value]
Advertisements
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PopularPhotography_19721101_0071_005_0121.xml
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134
134
[no value]
[no value]
Regal COLOR LABORATORIES
[no value]
Regal COLOR LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0122.xml
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135
135
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0123.xml
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135
135
[no value]
[no value]
The General CAMERA COMPANY
[no value]
The General CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0124.xml
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136
136
[no value]
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0125.xml
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137
137
[no value]
[no value]
P.D.Q. PHOTOFINISHERS
[no value]
P.D.Q. PHOTOFINISHERS
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0126.xml
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138
138
[no value]
[no value]
gildon CAMERA SUPPLY
[no value]
gildon CAMERA SUPPLY
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0127.xml
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139
139
[no value]
[no value]
COLORFAX Laboratories
[no value]
COLORFAX Laboratories
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0128.xml
advertisement
139
139
[no value]
[no value]
ZIFF - DAVIS PUBLICSHING COMPANY
[no value]
ZIFF - DAVIS PUBLICSHING COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0129.xml
advertisement
140
140,141
[no value]
[no value]
FREESTYLE SALES CO.
[no value]
FREESTYLE SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0130.xml
advertisement
142
142
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0131.xml
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143
143
[no value]
[no value]
PARKWOOD CAMERA STORES
[no value]
PARKWOOD CAMERA STORES
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0132.xml
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144
144,145,146,147
[no value]
[no value]
PHOTOGRAPHIC MARKET PLACE
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0133.xml
advertisement
148
148,149,150,151,152,153
[no value]
[no value]
Spiratone
[no value]
Spiratone
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0134.xml
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154
154
[no value]
[no value]
WASHINGTON MASTER PHOTO
[no value]
WASHINGTON MASTER PHOTO
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0135.xml
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155
155
[no value]
[no value]
STERLING-HOWARD
[no value]
STERLING-HOWARD
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0136.xml
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156
156,157
[no value]
[no value]
CAMERA HUT
[no value]
CAMERA HUT
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0137.xml
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158
158
[no value]
[no value]
Frank's HIGHLAND PARK CAMERA
[no value]
Frank's HIGHLAND PARK CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0138.xml
advertisement
159
159
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0139.xml
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160
160
[no value]
[no value]
Starlight COLOR LAB
[no value]
Starlight COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0140.xml
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161
161
[no value]
[no value]
INTERSTATE CAMERA STORES
[no value]
INTERSTATE CAMERA STORES
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0141.xml
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162
162,163
[no value]
[no value]
NATIONWIDE CAMERA EXCHANGE
[no value]
NATIONWIDE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0142.xml
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164
164
[no value]
[no value]
World camera & sound
[no value]
World camera & sound
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0143.xml
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165
165
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0144.xml
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166
166,167
[no value]
[no value]
COMPETITIVE CAMERA CORP.
[no value]
COMPETITIVE CAMERA CORP.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0145.xml
advertisement
168
168
[no value]
[no value]
RCS PHOTO WHOLESALERS
[no value]
RCS PHOTO WHOLESALERS
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0146.xml
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169
169
[no value]
[no value]
Advertisements
[no value]
LUSTRE COLOR CORPORATION
EKTACOLOR
LUSTRE COLOR CORPORATION
EKTACHROME
[no value]
[no value]
PopularPhotography_19721101_0071_005_0147.xml
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170
170,171,172,173
[no value]
[no value]
CAMBRIDGE CAMERA EXCHANGE
[no value]
CAMBRIDGE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0148.xml
article
174
174,176
[no value]
[no value]
FROM JAPAN TO PHOTOKINA:
[no value]
[no value]
[no value]
[no value]
Exhibitors from abroad are what make photokina international, and the Japanese, in particular, traditionally contribute much of the excitement. What makes it so exciting are surprises—and the Japanese security is tight enough to make sure there will be plenty of those.
PopularPhotography_19721101_0071_005_0149.xml
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174
174
[no value]
[no value]
Wolk CAMERA
[no value]
Wolk CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0150.xml
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175
175
[no value]
[no value]
MASTER COLOR LABS
[no value]
MASTER COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0151.xml
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176
176
[no value]
[no value]
Advertisement: KLIP-PACK
[no value]
[no value]
KLIP-PACK
[no value]
[no value]
PopularPhotography_19721101_0071_005_0152.xml
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177
177
[no value]
[no value]
Foto Factory, Ltd.
[no value]
Foto Factory, Ltd.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0153.xml
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178
178,179,180,181,182
[no value]
[no value]
RITZ CAMERA
[no value]
RITZ CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0154.xml
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183
183
[no value]
[no value]
Advertisement
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[no value]
[no value]
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PopularPhotography_19721101_0071_005_0155.xml
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184
184
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Advertisement
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[no value]
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PopularPhotography_19721101_0071_005_0156.xml
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185
185
[no value]
[no value]
LION PHOTO SUPPLY, INC.
[no value]
LION PHOTO SUPPLY, INC.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0157.xml
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186
186
[no value]
[no value]
Advertisement
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PopularPhotography_19721101_0071_005_0158.xml
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187
187
[no value]
[no value]
SUPERCOLOR
[no value]
SUPERCOLOR
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0159.xml
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188
188,189
[no value]
[no value]
olden camera
[no value]
olden camera
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0160.xml
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190
190
[no value]
[no value]
Minolta
[no value]
Minolta
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0161.xml
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191
191
[no value]
[no value]
PORTER'S CAMERA STORE, INC.
[no value]
PORTER'S CAMERA STORE, INC.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0162.xml
advertisement
192
192,193
[no value]
[no value]
BASS CAMERA
[no value]
BASS CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0163.xml
advertisement
194
194
[no value]
[no value]
Advertisement: Popular Photography
[no value]
[no value]
Popular Photography
[no value]
[no value]
PopularPhotography_19721101_0071_005_0164.xml
advertisement
195
195
[no value]
[no value]
GLO-COLOR LABS
[no value]
GLO-COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0165.xml
advertisement
196
196,197
[no value]
[no value]
MINIFILM
[no value]
MINIFILM
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0166.xml
advertisement
198
198
[no value]
[no value]
SUNSET COLOR LAB
[no value]
SUNSET COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0167.xml
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199
199
[no value]
[no value]
PRINT FILE, INC.: PRINT FILE
[no value]
PRINT FILE, INC.
PRINT FILE
[no value]
[no value]
PopularPhotography_19721101_0071_005_0168.xml
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200
200
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0169.xml
advertisement
201
201
[no value]
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0170.xml
advertisement
202
202,203,204,205
[no value]
[no value]
Wolk CAMERA
[no value]
Wolk CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0171.xml
advertisement
206
206
[no value]
[no value]
INTERSTATE 35 COLOR LAB
[no value]
INTERSTATE 35 COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0172.xml
advertisement
207
207
[no value]
[no value]
47th STREET PHOTO INC.
[no value]
47th STREET PHOTO INC.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0173.xml
advertisement
208
208
[no value]
[no value]
CUSTOM QUALITY STUDIO
[no value]
CUSTOM QUALITY STUDIO
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0174.xml
advertisement
209
209
[no value]
[no value]
CAMBRIDGE CAMERA
[no value]
CAMBRIDGE CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0175.xml
advertisement
210
210,211
[no value]
[no value]
ACE FILM CLUB: BORDERLESS COLOR PRINTS
[no value]
ACE FILM CLUB
BORDERLESS COLOR PRINTS
[no value]
[no value]
PopularPhotography_19721101_0071_005_0176.xml
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212
212
[no value]
[no value]
GARDEN CAMERA
[no value]
GARDEN CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0177.xml
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213
213
[no value]
[no value]
Advertisements
[no value]
[no value]
Kodachrome - Ektachrome
[no value]
35mm Hi-Speed Ektachrome
[no value]
[no value]
PopularPhotography_19721101_0071_005_0178.xml
advertisement
214
214,215
[no value]
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0179.xml
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216
216
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0180.xml
article
216
216
index of advertisers
[no value]
index of advertisers
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0181.xml
advertisement
217
217,218,219,220
[no value]
[no value]
POP PHOTO'S SHOPPERS' MART
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0182.xml
advertisement
221
221
[no value]
[no value]
EDMUND SCIENTIFIC CO.
[no value]
EDMUND SCIENTIFIC CO.
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0183.xml
review
222
222
I WANT TO BUY...
[no value]
I WANT TO BUY...
[no value]
Aries Photo Research Enterprises
[no value]
[no value]
While in Europe. I purchased some Agfa color film. The boxes are unlike any I've seen in the U.S. Instead of Agfachrome, one orange box says Agfacolor CT18. The other boxes are silver and say Agfachrome 50S Professional. How can I have this film processed in the U.S.?
PopularPhotography_19721101_0071_005_0184.xml
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223
223
[no value]
[no value]
YASHICA
[no value]
YASHICA
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0185.xml
advertisement
224
224
[no value]
[no value]
Kodak
[no value]
Kodak
[no value]
[no value]
[no value]
PopularPhotography_19721101_0071_005_0186.xml