Issue: 19720701

Saturday, July 1, 1972
July
1
False
71
Saturday, January 10, 2015

Articles
cover
0_1
0_1,0_4,2
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0001.xml
advertisement
0_2
0_2,0_3,1
[no value]
[no value]
Honeywell Photographic
[no value]
Honeywell Photographic
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0002.xml
tableOfContents
2
2
[no value]
[no value]
Popular Photography
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0003.xml
advertisement
3
3
[no value]
[no value]
Ponder&Best, Inc.
[no value]
Ponder&Best, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0004.xml
article
4
4,8,136
LETTERS TO THE EDITOR
[no value]
LETTERS TO THE EDITOR
[no value]
[no value]
[no value]
[no value]
Acorn today; tomorrow an oak I really enjoyed Ed Meyer’s article on the ideal camera store [“Protechniques,” April issue]. I recently opened a very small camera store, and am trying to out-do two other dealers that have been around for many years and have more working capital than we have merchandise.
PopularPhotography_19720701_0071_001_0005.xml
masthead
4
4
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0006.xml
advertisement
5
5
[no value]
[no value]
GAF
[no value]
GAF
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0007.xml
advertisement
6
6,7
[no value]
[no value]
Konica Camera Co.
[no value]
Konica Camera Co.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0008.xml
advertisement
8
8
[no value]
[no value]
Photo-Optical Industries, Inc.
[no value]
Photo-Optical Industries, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0009.xml
advertisement
9
9,10,11,12
[no value]
[no value]
Eastman Kodak Company
[no value]
Eastman Kodak Company
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0010.xml
article
13
13,16
HOTLINE
[no value]
HOTLINE
[no value]
[no value]
[no value]
[no value]
SUBMINIATURE TV CAMERA: The battery-powered wristwatch TV camera is a step closer to reality. RCA has demonstrated a b&w research model weighing under one pound. Its solid-state "eye" consists of 32 rows each with 44 photo-sensitive silicon elements.
PopularPhotography_19720701_0071_001_0011.xml
advertisement
14
14,15
[no value]
[no value]
Photo-Optical Industries, Inc.
[no value]
Photo-Optical Industries, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0012.xml
advertisement
16
16
[no value]
[no value]
S. M. Frank & Co., Inc.
[no value]
S. M. Frank & Co., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0013.xml
advertisement
17
17
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0014.xml
advertisement
18
18,19
[no value]
[no value]
Polaroid
[no value]
Polaroid
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0015.xml
advertisement
20
20
[no value]
[no value]
TIFFEN OPTICAL COMPANY
[no value]
TIFFEN OPTICAL COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0016.xml
article
20
20
HELP!
[no value]
HELP!
Filters, lamps, and degrees K
[no value]
[no value]
[no value]
I have some tungsten halogen lamps that are rated at 3000 K. What filter should I use over the camera lens to raise the temperature of the light to match 3400 K Type A indoor color film? Art Gliner, Beltsville, Md. There’s no exact match with the usual light-balancing filters.
PopularPhotography_19720701_0071_001_0017.xml
advertisement
21
21
[no value]
[no value]
Beseler Photo Marketing Co., Inc.
[no value]
Beseler Photo Marketing Co., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0018.xml
advertisement
22
22
[no value]
[no value]
KLING PHOTO COMPANY
[no value]
KLING PHOTO COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0019.xml
article
22
22,24,125
TOOLS & TECHNIQUES
[no value]
TOOLS & TECHNIQUES
New darkroom goodies at the MPDFA's Chicago show
[no value]
[no value]
CORA WRIGHT KENNEDY
For darkroom workers, the real talk of the MPDFA show in Chicago was 16-mm Kodacolor II film in 110 cartridges for the new Kodak pocket Instamatic cameras. But the question was when would this tantalizing improvement over current Kodak negative color films be available in 35-mm form, along with the new three-solution chemistry required? When would you and I, who are committed to 35, be able to put the film’s finer grain and better sharpness to work for much better 8x10s and presumably respectable 11 x 14s (or larger prints) made in our own darkrooms? About a year was the general arrival date given for this film in 35 and 126 sizes.
PopularPhotography_19720701_0071_001_0020.xml
advertisement
23
23
[no value]
[no value]
Fuji Photo Film
[no value]
Fuji Photo Film
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0021.xml
advertisement
24
24
[no value]
[no value]
Ponder&Best, Inc.
[no value]
Ponder&Best, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0022.xml
advertisement
25
25
[no value]
[no value]
Fuji Photo Film
[no value]
Fuji Photo Film
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0023.xml
advertisement
26
26
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0024.xml
article
26
26,112
TIME EXPOSURE
[no value]
TIME EXPOSURE
Picture in a minute or two, with the Dubroni
[no value]
[no value]
EATON S. LOTHROP, JR.
“Every day the artistic trade shows us some new wonder,” was the comment made in ‘65 in response to the introduction to the photographic field of a camera that provided for the development of negatives right inside the camera. No, it wasn’t a new Polaroid Land camera, nor did it happen in 1965.
PopularPhotography_19720701_0071_001_0025.xml
advertisement
27
27
[no value]
[no value]
Minolta Corp.
[no value]
Minolta Corp.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0026.xml
advertisement
28
28,29
[no value]
[no value]
Nikon Inc.
[no value]
Nikon Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0027.xml
advertisement
30
30
[no value]
[no value]
Ponder&Best, Inc.
[no value]
Ponder&Best, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0028.xml
article
30
30
[no value]
[no value]
BOOK REVIEW IN BRIEF
[no value]
[no value]
[no value]
Harvey V. Fondiller
BOOK REVIEW IN BRIEF—8mm/ 16mm Movie-Making, by Henry Provisor. New York: Amphoto, 1971, 272 pp.; hardcover, $8.95. What can you say about a book on movie making that covers the obligatory points but is written gracelessly, edited poorly, and is occasionally inaccurate? Not much, except to pinpoint its defects and to note that many of the movie books published in the last few years have missed their mark—and this is one of them.
PopularPhotography_19720701_0071_001_0029.xml
advertisement
31
31
[no value]
[no value]
P. R. Mallory & Co. Inc.
[no value]
P. R. Mallory & Co. Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0030.xml
advertisement
32
32
[no value]
[no value]
Nikon School of Photography
[no value]
Nikon School of Photography
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0031.xml
article
32
32,123
VIEWPOINT
[no value]
VIEWPOINT
How to publish your own photo book— advice from someone who actually did it
[no value]
[no value]
JACOB DESCHIN
Here I’ve been saying for years that a photographer has to make his own prints if he is really to complete what he saw in the camera’s finder, when along comes Ralph Gibson and takes the concept a large step further. Not only must he make his own prints, Gibson insists, but he must get them published in book form.
PopularPhotography_19720701_0071_001_0032.xml
advertisement
33
33
[no value]
[no value]
Ponder&Best, Inc.
[no value]
Ponder&Best, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0033.xml
advertisement
34
34,35
[no value]
[no value]
DIVISION OF AIC PHOTO. INC.
[no value]
DIVISION OF AIC PHOTO. INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0034.xml
advertisement
36
36
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0035.xml
article
36
36,130,131
SHOWS WE'VE SEEN
[no value]
SHOWS WE'VE SEEN
[no value]
[no value]
[no value]
Jain Kelly
Woman, The 2nd World Exhibition of Photography, University of Oregon Museum of Art, Eugene (Jan.-Feb.). The overwhelmingly large and widely publicized Woman did little to further the cause of photography in Eugene, but it drew unusually large crowds into the museum.
PopularPhotography_19720701_0071_001_0036.xml
advertisement
37
37
[no value]
[no value]
Weston Instruments, Inc.
[no value]
Weston Instruments, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0037.xml
advertisement
38
38,39
[no value]
[no value]
Honeywell Photographic
[no value]
Honeywell Photographic
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0038.xml
advertisement
40
40
[no value]
[no value]
THE NEGA FILE COMPANY
[no value]
THE NEGA FILE COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0039.xml
advertisement
40
40
[no value]
[no value]
FORMERLY PHOTO TECH REPAIR SERVICE, INC.
[no value]
FORMERLY PHOTO TECH REPAIR SERVICE, INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0040.xml
article
40
40,42
OFFBEAT
[no value]
OFFBEAT
Thoughts on merchandising "fine art" photography
[no value]
[no value]
NORMAN ROTHSCHILD
For eons, it seems, certain groups of photographers have aspired to elevate the medium of photography to a level of “Fine Art.” I have never been unduly concerned about such nonsense. But somehow or other I got roped into attending a meeting of the Society of Photographers in Communication (formerly A.S.M.P.), which was devoted to the subject of “Merchandising Photography As A Fine Art.
PopularPhotography_19720701_0071_001_0041.xml
advertisement
41
41
[no value]
[no value]
HERVIC CORPORATION
[no value]
HERVIC CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0042.xml
advertisement
42
42
[no value]
[no value]
E. Leitz, Inc.
[no value]
E. Leitz, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0043.xml
advertisement
43
43
[no value]
[no value]
Berkey Photo
[no value]
Berkey Photo
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0044.xml
advertisement
44
44
[no value]
[no value]
Advertisement: Popular Bookstore of Photography
[no value]
[no value]
Popular Bookstore of Photography
[no value]
[no value]
PopularPhotography_19720701_0071_001_0045.xml
article
44
44,117,118
IN THE DARKROOM
[no value]
IN THE DARKROOM
Stretch the spectrum: latest dyes and color sheets offer infinite variety of tints and tones
[no value]
[no value]
AL FRANCEKEVICH
Regular readers of this column will be familiar with Color Key materials and their applications in color posterization effects. Color Key is a material manufactured by the 3-M Co. for making quick, low-cost proofs of color engravings. In recent years, photographers have flocked to it to create unusual color pictures.
PopularPhotography_19720701_0071_001_0046.xml
advertisement
45
45
[no value]
[no value]
Rollei of America, Inc.
[no value]
Rollei of America, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0047.xml
advertisement
46
46
[no value]
[no value]
Calumet photographic, inc.
[no value]
Calumet photographic, inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0048.xml
article
46
46,119
PROTECHNIQUES
[no value]
PROTECHNIQUES
Potential pro with a problem, plus a program for profit
[no value]
[no value]
EDWARD MEYERS
“I believe it is important that you publish my letter as a public service type WARNING TO ALL FREE-LANCE PHOTOGRAPHERS, OR AMATEURS TRYING TO SELL PICTURES. “Some months ago I was laid off by Lockheed and decided to take a crack at photography prior to seeking employment.
PopularPhotography_19720701_0071_001_0049.xml
advertisement
47
47,48
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0050.xml
article
48
48,134,137
SHOP TALK
[no value]
SHOP TALK
Good books on camera construction and design are rare and often not in English
[no value]
[no value]
NORMAN GOLDBERG
Quite a few readers of this column have written over the years for my recommendations of books on the subject of camera construction. Most of these readers acknowledge the broad choice of books on optics, but have trouble locating works on the specific topic of the design and construction of cameras.
PopularPhotography_19720701_0071_001_0051.xml
advertisement
51
51
[no value]
[no value]
The School of Modern Photography
[no value]
The School of Modern Photography
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0052.xml
article
52
52,54
FOCUS ON SOUND
[no value]
FOCUS ON SOUND
Tips on what it takes to build a sound track
[no value]
[no value]
LEE DRUKKER
If you’re a lone worker, concentrating on shooting, yet would also like to record the sound of the scene, you certainly have your hands full. That’s where automatic recording level, a feature common to cassette recorders, comes into the picture, and that’s where we left off last month.
PopularPhotography_19720701_0071_001_0053.xml
article
52
52
[no value]
[no value]
Inside track
[no value]
[no value]
[no value]
[no value]
I bought a stereo cassette recorder so I could record commentary on one track and slide-synch pulses on the other; but it seems that on this recorder I have to do both at the same time. How can I set up the recorder so I can record commentary first, and then add the slide synch? Almost all cassette recorders put both tracks into the record mode at the same time.
PopularPhotography_19720701_0071_001_0054.xml
advertisement
53
53
[no value]
[no value]
Petri International Corp.
[no value]
Petri International Corp.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0055.xml
advertisement
54
54
[no value]
[no value]
Agfa-Gevaert, Inc.
[no value]
Agfa-Gevaert, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0056.xml
advertisement
54
54
[no value]
[no value]
Ponder &Best, Inc.
[no value]
Ponder &Best, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0057.xml
advertisement
55
55
[no value]
[no value]
AIC PHOTO. INC
[no value]
AIC PHOTO. INC
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0058.xml
advertisement
56
56
[no value]
[no value]
National Camera
[no value]
National Camera
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0059.xml
article
56
56,128,129
TRAVELER'S CAMERA
[no value]
TRAVELER'S CAMERA
Thailand: country of ancient temples, busy markets, and bejeweled Buddhas
[no value]
[no value]
LES BARRY
Let’s face it: however much time you plan to spend visiting Bangkok, it isn’t going to be enough. This sprawling metropolis, which has been the capital of Thailand (formerly Siam) for some 300 years, is one of those cities in which the standard tourist attractions only whet the appetite for further adventures.
PopularPhotography_19720701_0071_001_0060.xml
advertisement
57
57
[no value]
[no value]
YASHICA Inc.
[no value]
YASHICA Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0061.xml
advertisement
58
58
[no value]
[no value]
eumig (U S A.) INC.
[no value]
eumig (U S A.) INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0062.xml
article
58
58
[no value]
[no value]
BOOK REVIEW IN BRIEF
[no value]
[no value]
[no value]
Norman Rothschild
BOOK REVIEW IN BRIEF—Photo Design by Harald Mante. New York: Van Nostrand Reinhold Co., 1971; 108 pp., 95 illustrations; hardcover, $12. The value of this book depends a great deal on your personal feelings about photography, and of life in general.
PopularPhotography_19720701_0071_001_0063.xml
advertisement
59
59
[no value]
[no value]
AIC PHOTO. INC.
[no value]
AIC PHOTO. INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0064.xml
advertisement
60
60
[no value]
[no value]
New York Institute of Photography
[no value]
New York Institute of Photography
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0065.xml
advertisement
61
61
[no value]
[no value]
New York Institute of Photography
[no value]
New York Institute of Photography
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0066.xml
advertisement
62
62
[no value]
[no value]
AIC PHOTO. INC
[no value]
AIC PHOTO. INC
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0067.xml
advertisement
62
62
[no value]
[no value]
Braun Electric
[no value]
Braun Electric
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0068.xml
article
62
62,135,136
JUST OUT
[no value]
JUST OUT
Cameras
[no value]
[no value]
JOSEPH P. FESCE
Honeywell Elmo Super 110, for super 8 movie making, has a 7—70-mm power zoom f/1.8 lens that focuses to 5½ in. from the front of the lens, speeds of 18 and 24 fps plus about 54 fps for slow motion, capability for single-frame exposures, an auto-exposure system for daylight film speeds of ASA 25, 40, 64, 100, and 160 (or artificial light equivalents 40-250), and is powered by four AA cells.
PopularPhotography_19720701_0071_001_0069.xml
advertisement
63
63
[no value]
[no value]
AIC PHOTO, INC.
[no value]
AIC PHOTO, INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0070.xml
advertisement
64
64
[no value]
[no value]
BROOKS INSTITUTE SCHOOL OF PHOTOGRAPHY
[no value]
BROOKS INSTITUTE SCHOOL OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0071.xml
article
64
64,66
SIMON SAYS
[no value]
SIMON SAYS
Someone once told me that not all dreams are dreams
[no value]
[no value]
[no value]
The bosses here have given each of us a mythical hundred bucks and asked us about the different ways we’d spend it, and since I can’t share the loot with you, at least I can share my thoughts. 1. I’d subscribe to the Milwaukee Journal for a year, put the balance in my savings account, and tell the management here that this newspaper is worth the money for the way it uses the pictures shot by the inspired photo staff.
PopularPhotography_19720701_0071_001_0072.xml
advertisement
65
65
[no value]
[no value]
Canon. Inc
[no value]
Canon. Inc
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0073.xml
advertisement
66
66
[no value]
[no value]
Calumet photographic, inc.
[no value]
Calumet photographic, inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0074.xml
advertisement
67
67
[no value]
[no value]
AKAI America.
[no value]
AKAI America.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0075.xml
advertisement
68
68
[no value]
[no value]
Berkey Photo Inc.
[no value]
Berkey Photo Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0076.xml
article
69
69,70,71,115,190
RF photography—alive and well
[no value]
THE RANGEFINDER ESTHETIC
How the system makes a difference in the photographer's view of the world
[no value]
[no value]
BILL PIERCE
Any camera leaves its mark on the pictures it helps to create. Large-format or smallformat, hand-held or tripod-mounted, with waist-level or eye-level viewing—all cameras have their effect on the final image. A good photographer uses cameras the characteristics of which help him to achieve his brand of photography, and whose limitations are unimportant.
PopularPhotography_19720701_0071_001_0077.xml
article
72
72,73,74,75,76
RF photography—alive and well
[no value]
RANGEFINDER RENAISSANCE
The “quiet little camera" finds new friends
[no value]
[no value]
NATALIE ROSENHECK
What camera do you prefer using? That’s a simple question that usually evokes a complicated answer. Many of us are evangelistic about the camera of our choice, feeling everyone should share our enthusiasm, but become rather vague when asked for concrete reasons. This is natural, because our reasons are mostly personal, deriving from our ideas about the nature of photography and the kinds of pictures we like taking.
PopularPhotography_19720701_0071_001_0078.xml
article
77
77,78,79,80,81,82
RF photography—alive and well
[no value]
THINK RANGEFINDER
There are more to choose from than you thought
[no value]
[no value]
NORMAN ROTHSCHILD
How would you feel if someone you presumed dead were to walk up to you and say, “Hello”? You’d be shocked. Now, no rangefinder camera ever walked up to me and said anything. But when I checked through the 1972 edition of the Photography Directory & Buying Guide, which is compiled by the editors of POPULAR PHOTOGRAPHY, and counted the number of rangefinder cameras, I knew that no funeral was imminent.
PopularPhotography_19720701_0071_001_0079.xml
article
83
83,84,85,86,87,88,89,90,91
RF photography—alive and well
[no value]
THREE PHOTOGRAPHERS VOTE RANGEFINDER EIGHT TO ONE!
[no value]
[no value]
[no value]
Hugh Birnbaum
For the statistically minded, this collection of pictures should prove beyond a doubt that eight out of nine color photographs in a strongly biased selection from the work of Dan Budnik, Mary Ellen Mark, and Terry Bisbee were made with rangefinder cameras.
PopularPhotography_19720701_0071_001_0080.xml
article
92
92,93,94,95,141
RF photography—alive and well
[no value]
MORE THAN MERE COINCIDENCE
Coupled rangefinders depend on trigonometry and fine workmanship
[no value]
[no value]
NORMAN GOLDBERG
Photographers are really sort of a smug bunch. They tend to believe that the date that first saw some technical improvement on a camera is the date of discovery of the device. Take rangefinders, for example. Ask almost any photographer about the history of the rangefinder and he’ll remember his propaganda by citing 1932 as the date of the first rangefinder.
PopularPhotography_19720701_0071_001_0081.xml
article
96
96,97,98,99,110
Photography Today
[no value]
Cameras, Chou and Richard Nixon
[no value]
[no value]
[no value]
HAROLD BLUMENFELD
Until President Nixon set foot on Chinese soil in February, the last major historic visit there by a foreign dignitary was at the end of the 13th century when Marco Polo went to see Kublai Kahn. Seven hundred years ago, the Chinese had already invented gunpowder and spaghetti, but the camera, unfortunately, was not on the scene to record the great event.
PopularPhotography_19720701_0071_001_0082.xml
article
100
100,127
SHOW REPORT
[no value]
NOT MUCH NEW IN STILL CAMERAS
[no value]
[no value]
[no value]
NORMAN ROTHSCHILD
Predictions that nothing of importance would be seen at this show were foolish. Without a doubt, Kodak’s introduction of the new pocket Instamatic cameras and projectors stole the show. And, despite the absence of quite a few major manufacturers, the well was not completely dry.
PopularPhotography_19720701_0071_001_0083.xml
article
100
100,120,121,122
SHOW REPORT
[no value]
MOVIES, FLASH, AND ACCESSORIES
[no value]
[no value]
[no value]
LEENDERT DRUKKER
Startling is the word for the flood of new super 8 cameras—all the more surprising since much of the “trade” had been lamenting about the sluggish activity. However, few of the new models broke new ground. The cameras looked familiar, although the zoom ranges ran longer: 6X, 8X, and even 10X have become standard.
PopularPhotography_19720701_0071_001_0084.xml
article
101
101,102,103,126
SHOW REPORT
[no value]
INSIDE THE POCKET INSTAMATICS
[no value]
[no value]
[no value]
NORMAN GOLDBERG
Here we go again! Kodak’s new line of cameras, the pocket Instamatics, were the hit of the recent photo show in Chicago. Five models comprising the new line were shown, and they range in price from $27.95 to $127.95, with features ranging from “box camera” simplicity all the way up to full exposure automation and coupled rangefinder, which accounts for the $100 spread. A series of rumors stretching back several months before the formal product introduction proved to be true: Kodak was going full-bore into the subminiature camera field.
PopularPhotography_19720701_0071_001_0085.xml
article
104
104,116,118
Lab report
[no value]
LEICA M5
[no value]
[no value]
[no value]
Bill Pierce
The Leica M5 is, essentially, an M-series Leica with a throughthe-lens meter. To accommodate the meter, the size of the camera has increased, the shape has changed, and some of the familiar features have been repositioned. But, when you pick up the camera, it still feels like a Leica.
PopularPhotography_19720701_0071_001_0086.xml
article
105
105,124
Lab report
[no value]
INSTRUMENT READOUTS
[no value]
[no value]
[no value]
Norman Goldberg
Comments: If there were no other new features than the black chrome finish, the M5 would merit admiration and great interest, for this is truly a breakthrough. Black chrome, applied in an even fashion over such broad areas, has not met with much success in the past.
PopularPhotography_19720701_0071_001_0087.xml
article
106
106,107
Lab report
[no value]
First look
[no value]
[no value]
[no value]
MICHELE FRANK
One might think the Polaroid Square Shooter 2 Land Camera is just a cheaper version of the original Square Shooter. The assumption is partly correct: it is cheaper, but it is also different. First, it doesn't have a rangefinder, and second, it doesn't have Focused Flash.
PopularPhotography_19720701_0071_001_0088.xml
article
108
108,109,190
MOVIES
[no value]
Shoot for exercise
-to develop a style of your own
[no value]
[no value]
DON SUTHERLAND
Athletes may go into training, dancers may do their exercises, and pianists may play their Czerny, but who ever heard of a film maker having a workout? It might not be a bad idea for the serious film maker because this is one of the best ways to define and promote those elusive intangibles grouped under “creativity,” and which align themselves into a distinct, individualistic style.
PopularPhotography_19720701_0071_001_0089.xml
advertisement
111
111
[no value]
[no value]
THE AMPHOTO PHOTOGRAPHY BOOK CLUB
[no value]
THE AMPHOTO PHOTOGRAPHY BOOK CLUB
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0090.xml
advertisement
112
112
[no value]
[no value]
SMP BOOKS
[no value]
SMP BOOKS
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0091.xml
article
113
113,114
SHOWS TO SEE
[no value]
SHOWS TO SEE
[no value]
[no value]
[no value]
[no value]
Birmingham Museum of Art, Eighth Ave. at 20th St. N., Birmingham: Joe Phillips. July 9-30 • Mobile Art Gallery, Langan Park, Mobile: The Hand of Man on America/David Plowden (Smithsonian). June 10-July 9 ARIZONA Phoenix Art Museum. 1 625 N.
PopularPhotography_19720701_0071_001_0092.xml
advertisement
113
113
[no value]
[no value]
AIC PHOTO. INC.
[no value]
AIC PHOTO. INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0093.xml
advertisement
114
114
[no value]
[no value]
Professional Color Laboratories
[no value]
Professional Color Laboratories
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0094.xml
article
114
114
[no value]
[no value]
CONTEST NOTICES
[no value]
[no value]
[no value]
[no value]
CONTEST NOTICES—Life magazine announces its Bicentennial Photography Contest, to celebrate the approaching 200th anniversary of the U.S. Open to all, the contest’s theme is “A Declaration of Interdependence.” Pictures should reflect the dependence of Americans on one another (i.e., family, neighbors, races, friends, etc.) Grand Prize is $25,000.
PopularPhotography_19720701_0071_001_0095.xml
advertisement
115
115
[no value]
[no value]
AETNA OPTIX, INC.
[no value]
AETNA OPTIX, INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0096.xml
advertisement
115
115
[no value]
[no value]
PHOTOGRAPHY INSTITUTE OF AMERICA
[no value]
PHOTOGRAPHY INSTITUTE OF AMERICA
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0097.xml
advertisement
117
117
[no value]
[no value]
OLYMPIA OPTICAL DEVICES
[no value]
OLYMPIA OPTICAL DEVICES
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0098.xml
advertisement
117
117
[no value]
[no value]
FALCON SAFETY PRODUCTS, INC.
[no value]
FALCON SAFETY PRODUCTS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0099.xml
advertisement
117
117
[no value]
[no value]
NATIONAL FREE LANCE PHOTOGRAPHERS ASSOCIATION
[no value]
NATIONAL FREE LANCE PHOTOGRAPHERS ASSOCIATION
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0100.xml
advertisement
119
119
[no value]
[no value]
Advertisement: Popular Bookstore of Photography
[no value]
[no value]
Popular Bookstore of Photography
[no value]
[no value]
PopularPhotography_19720701_0071_001_0101.xml
advertisement
120
120
[no value]
[no value]
GERMAIN SCHOOL OF PHOTOGRAPHY
[no value]
GERMAIN SCHOOL OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0102.xml
advertisement
120
120
[no value]
[no value]
KLEER-KOLOR LABS.
[no value]
KLEER-KOLOR LABS.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0103.xml
advertisement
121
121
[no value]
[no value]
STERLING-HOWARD
[no value]
STERLING-HOWARD
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0104.xml
advertisement
123
123
[no value]
[no value]
Franks HIGHLAND PARK CAMERA
[no value]
Franks HIGHLAND PARK CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0105.xml
advertisement
124
124
[no value]
[no value]
Chief COLOR LABS
[no value]
Chief COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0106.xml
article
124
124
[no value]
[no value]
Correction
[no value]
[no value]
[no value]
Hugh Birnbaum
In the stripdown report on the Yashica Mat-124G, which appeared on page 95 of the May, 1972, issue of POPULAR PHOTOGRAPHY, 14 words were lost between the author’s typescript and the printed page. The sentence that reads “Certainwind gears are made of brass, where fiber or some tough plastic like delrin would have been better,” should be corrected to read as follows: “Certain wind gears are made of brass, where steel would have been better, and the focusing cam followers are also brass, where fiber or some tough plastic like delrin would have been better.
PopularPhotography_19720701_0071_001_0107.xml
advertisement
125
125
[no value]
[no value]
THE General CAMERA COMPANY
[no value]
THE General CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0108.xml
advertisement
127
127
[no value]
[no value]
walk CAMERA
[no value]
walk CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0109.xml
advertisement
128
128
[no value]
[no value]
Henrys MAIL ORDER INC
[no value]
Henrys MAIL ORDER INC
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0110.xml
advertisement
129
129
[no value]
[no value]
ZIFF-DAVIS SERVICE DIVISION
[no value]
ZIFF-DAVIS SERVICE DIVISION
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0111.xml
advertisement
129
129
[no value]
[no value]
apollo FILM and TAPE
[no value]
apollo FILM and TAPE
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0112.xml
advertisement
129
129
[no value]
[no value]
PHOTO POSTER INC.
[no value]
PHOTO POSTER INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0113.xml
advertisement
130
130
[no value]
[no value]
Ziff-Davis Publishing Co.
[no value]
Ziff-Davis Publishing Co.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0114.xml
advertisement
131
131
[no value]
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0115.xml
advertisement
132
132,133
[no value]
[no value]
FREESTYLE SALES CO.
[no value]
FREESTYLE SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0116.xml
advertisement
134
134
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0117.xml
advertisement
135
135
[no value]
[no value]
PARKWOOD CAMERA STORES
[no value]
PARKWOOD CAMERA STORES
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0118.xml
advertisement
136
136
[no value]
[no value]
gild on CAMERA SUPPLY
[no value]
gild on CAMERA SUPPLY
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0119.xml
advertisement
137
137
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0120.xml
advertisement
137
137
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19720701_0071_001_0121.xml
advertisement
137
137
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0122.xml
advertisement
137
137
[no value]
[no value]
Candid-Instant Color PROFESSIONAL PRINTS
[no value]
Candid-Instant Color PROFESSIONAL PRINTS
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0123.xml
advertisement
138
138,139,140,141
[no value]
[no value]
PHOTOGRAPHIC MARKET PLACE
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0124.xml
advertisement
142
142,143,144,145,146,147
[no value]
[no value]
spiratone inc.
[no value]
spiratone inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0125.xml
advertisement
148
148
[no value]
[no value]
COLOR 35 PRO LAB
[no value]
COLOR 35 PRO LAB
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0126.xml
advertisement
149
149
[no value]
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0127.xml
advertisement
150
150
[no value]
[no value]
world camera & sound
[no value]
world camera & sound
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0128.xml
advertisement
151
151
[no value]
[no value]
MAIL-A-FILM
[no value]
MAIL-A-FILM
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0129.xml
advertisement
152
152
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19720701_0071_001_0130.xml
advertisement
153
153
[no value]
[no value]
GLO-COLOR LABS
[no value]
GLO-COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0131.xml
advertisement
154
154
[no value]
[no value]
NATIONWIDE CAMERA EXCHANGE
[no value]
NATIONWIDE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0132.xml
advertisement
155
155
[no value]
[no value]
NATIONWIDE CAMERA EXCHANGE
[no value]
NATIONWIDE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0133.xml
advertisement
156
156
[no value]
[no value]
GARDEN CAMERA
[no value]
GARDEN CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0134.xml
advertisement
157
157
[no value]
[no value]
INTERSTATE COLOR LAB
[no value]
INTERSTATE COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0135.xml
advertisement
158
158,159,160
[no value]
[no value]
Walk CAMERA
[no value]
Walk CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0136.xml
advertisement
161
161
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0137.xml
advertisement
162
162,163
[no value]
[no value]
COMPETITIIVE CAMERA CORP.
[no value]
COMPETITIIVE CAMERA CORP.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0138.xml
advertisement
164
164,165
[no value]
[no value]
CUSTOM QUALITY SIUDI0
[no value]
CUSTOM QUALITY SIUDI0
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0139.xml
advertisement
166
166,167,168,169
[no value]
[no value]
CAMBRIDGE CAMERA EXCHANGE
[no value]
CAMBRIDGE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0140.xml
advertisement
170
170
[no value]
[no value]
SUNSET COLOR LAB.
[no value]
SUNSET COLOR LAB.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0141.xml
advertisement
171
171
[no value]
[no value]
CAMBRIDGE CAMERA
[no value]
CAMBRIDGE CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0142.xml
advertisement
172
172
[no value]
[no value]
Camera Hut
[no value]
Camera Hut
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0143.xml
advertisement
173
173
[no value]
[no value]
Kodacolor film
[no value]
Kodacolor film
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0144.xml
advertisement
174
174,175,176,177
[no value]
[no value]
Ritz CAMERA
[no value]
Ritz CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0145.xml
advertisement
178
178,179
[no value]
[no value]
BASS CAMERA CO.
[no value]
BASS CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0146.xml
advertisement
180
180,181
[no value]
[no value]
olden camera
[no value]
olden camera
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0147.xml
advertisement
182
182
[no value]
[no value]
Porter's Camera Store. Inc.
[no value]
Porter's Camera Store. Inc.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0148.xml
advertisement
183
183
[no value]
[no value]
washington Master Photo
[no value]
washington Master Photo
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0149.xml
advertisement
184
184
[no value]
[no value]
47th STREET PHOTO INC.
[no value]
47th STREET PHOTO INC.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0150.xml
advertisement
185
185
[no value]
[no value]
SUPERCOLOR
[no value]
SUPERCOLOR
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0151.xml
advertisement
186
186
[no value]
[no value]
AIR PHOTO SUPPLY CORP
[no value]
AIR PHOTO SUPPLY CORP
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0152.xml
advertisement
187
187
[no value]
[no value]
P.D.Q. PHOTOFINISHERS
[no value]
P.D.Q. PHOTOFINISHERS
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0153.xml
advertisement
188
188,189
[no value]
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0154.xml
advertisement
190
190
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0155.xml
advertisement
191
191
[no value]
[no value]
LUSTRE COLOR
[no value]
LUSTRE COLOR
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0156.xml
advertisement
192
192,193
[no value]
[no value]
MINIFILM
[no value]
MINIFILM
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0157.xml
advertisement
194
194
[no value]
[no value]
Stanlight COLOR LAB
[no value]
Stanlight COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0158.xml
advertisement
195
195
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0159.xml
advertisement
195
195,196,198,199,200
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0160.xml
advertisement
196
196
[no value]
[no value]
CAMBRIDGE CAMERA EXCHANGE
[no value]
CAMBRIDGE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0161.xml
advertisement
197
197
[no value]
[no value]
MASTER COLOR LABS
[no value]
MASTER COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0162.xml
advertisement
201
201
[no value]
[no value]
EDMUND SCIENTIFIC CO.
[no value]
EDMUND SCIENTIFIC CO.
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0163.xml
article
202
202
I WANT TO BUY...
[no value]
I WANT TO BUY...
[no value]
[no value]
[no value]
[no value]
I would like to know of any 35-mm rangefinder cameras that have manually-operated light-metering systems. Doug Levy, Neponset, N. Y. There are quite a few, and they run from the very complex and expensive to the simpler varieties; some can also be used automatically, if desired.
PopularPhotography_19720701_0071_001_0164.xml
advertisement
203
203
[no value]
[no value]
Ponder&Best Inc
[no value]
Ponder&Best Inc
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0165.xml
advertisement
204
204
[no value]
[no value]
Kodak
[no value]
Kodak
[no value]
[no value]
[no value]
PopularPhotography_19720701_0071_001_0166.xml