Issue: 19680901

Sunday, September 1, 1968
September
3
False
63
Saturday, January 10, 2015

Articles
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POPULAR PHOT-GRAPHY
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PopularPhotography_19680901_0063_003_0001.xml
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formerly General Aniline & Film Corporation
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formerly General Aniline & Film Corporation
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PopularPhotography_19680901_0063_003_0002.xml
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1
1
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Nikon Inc.
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Nikon Inc.
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PopularPhotography_19680901_0063_003_0003.xml
tableOfContents
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2
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POPULAR PHOTO-GRAPHY
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PopularPhotography_19680901_0063_003_0004.xml
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3
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Vivitar
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Vivitar
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PopularPhotography_19680901_0063_003_0005.xml
article
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4,6,42
LEITERS TO THE EDITOR!
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LEITERS TO THE EDITOR!
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We’ve covered both ways Congratulations! You still have the talent for picking had covers (June issue). A year’s time still hasn’t made Bez’s pictures any better. ERIC L. BLOCHER, Ypsilanti, Mich. My compliments to John Hamilton of Globe for his portrait of starlet Jacqueline Bisset [July cover], It just seems to jump right at you.
PopularPhotography_19680901_0063_003_0006.xml
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5
5
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Charles Beseler Co.
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Charles Beseler Co.
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PopularPhotography_19680901_0063_003_0007.xml
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6
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Advertisement
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PopularPhotography_19680901_0063_003_0008.xml
masthead
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680901_0063_003_0009.xml
advertisement
7
7
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Allied Impex Corp.: Soligor
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Allied Impex Corp.
Soligor
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PopularPhotography_19680901_0063_003_0010.xml
article
8
8,68
IN THE DARK ROOM
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IN THE DARK ROOM
HOW TO PRINT ON EKTACOLOR
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AL FRANCEKEVICH
Recently, on a spree of Ektacolor printing, I invited my color photography class from the School of Visual Arts to my studio. The questions they asked, and the discussions we had should be of interest to you. Here they are: Can you make Ektacolor prints from transparencies?
PopularPhotography_19680901_0063_003_0011.xml
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8
8
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Tiffen Optical Co.
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Tiffen Optical Co.
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PopularPhotography_19680901_0063_003_0012.xml
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9
9
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Zeiss Ikon-Voigtlander of Amerca,Inc.
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Zeiss Ikon-Voigtlander of Amerca,Inc.
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PopularPhotography_19680901_0063_003_0013.xml
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10
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NIKON INC,
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NIKON INC,
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PopularPhotography_19680901_0063_003_0014.xml
article
10
10
EQUIPMENT AND MATERIALS
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TRY A SLIDE SHOW ON COLOR TV
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W. FREDERIC WILSON
How many times this past year have you had to rearrange and darken a room and then drag out a projection screen and projector just to view a new box of slides? Wouldn’t you rather just be able to push a hutton and see them as easily as you do color TV ?
PopularPhotography_19680901_0063_003_0015.xml
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11
11
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Agfachrome
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Agfachrome
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PopularPhotography_19680901_0063_003_0016.xml
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12
12
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Allied Impex Corp.
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Allied Impex Corp.
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PopularPhotography_19680901_0063_003_0017.xml
article
13
13,48,66
NEWSFRONT
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NEWSFRONT
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TOKYO — Bellows out : Pentax Auto Bellows unit operates automatic diaphragm lenses, permits reversing lens for extreme close-ups, takes slide duplicator, and displays extension and correction factors on bellows rather than on rail.
PopularPhotography_19680901_0063_003_0018.xml
article
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14,16,56
COLOR CLINIC
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COLOR CLINIC
ANYONE FOR GUESSTIMATION?
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DAVID B. EISENDRATH
Recently, a calculator for exposures made under unusual night time conditions appeared in these pages; before that, we gave you some data on exposure guides for the rare conditions when a meter isn’t helpful. Exposure data for eclipses, for example, or rainbows and sunsets are phenomena for which it is confusing to estimate exposures even when using the narroivest-angled spot meter and proceeding with care at every step of the process.
PopularPhotography_19680901_0063_003_0019.xml
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14
14
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Blackhawk Films
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Blackhawk Films
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PopularPhotography_19680901_0063_003_0020.xml
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15
15
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Honeywell Photographic
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Honeywell Photographic
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PopularPhotography_19680901_0063_003_0021.xml
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16
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Advertisement
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PopularPhotography_19680901_0063_003_0022.xml
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17
17
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Sony/Superscope, Inc.
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Sony/Superscope, Inc.
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PopularPhotography_19680901_0063_003_0023.xml
article
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18,20
VIEW POINT
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VIEW POINT
A.S.M.P. GIVES ANNUAL BOUQUETS
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JACOB DESCHIN
In 1953, the American Society of Magazine Photographers formally recognized the contributions of a photographer, an inventor, and an editor by honoring them with awards for their outstanding achievements. They were Henri Cartier-Bresson for The Decisive Moment, a book of pictures and text by one of the key influences in contemporary photojournalism; Dr. Howland S. Potter for his invention of the principle of variable contrast in photographic papers (specifically, Varigam) ; and Roy Stryker “for his work in educating industry to a greater appreciation and more enlightened use of photography.
PopularPhotography_19680901_0063_003_0024.xml
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18
18
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The Germain School of Photography
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The Germain School of Photography
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PopularPhotography_19680901_0063_003_0025.xml
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19
19
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E. Leitz, Inc.
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E. Leitz, Inc.
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PopularPhotography_19680901_0063_003_0026.xml
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20
20
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Allied Impex Corp.
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Allied Impex Corp.
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PopularPhotography_19680901_0063_003_0027.xml
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21
21
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Graflex, Inc.
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Graflex, Inc.
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PopularPhotography_19680901_0063_003_0028.xml
article
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22
HELP!
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HELP!
OUR READERS WANT TO KNOW...
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When I take color pictures of distant scenes with a telephoto lens, many slides are overexposed, How can this be, since 1 made careful throughtlie-lens meter readings?—Wolfgang Laade. Heidelberg. W. Germany A technically correct through-thelens meter reading is not always correct for some of these scenes.
PopularPhotography_19680901_0063_003_0029.xml
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Aimes Industries
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Aimes Industries
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PopularPhotography_19680901_0063_003_0030.xml
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23
23
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SAWYER’S
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SAWYER’S
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PopularPhotography_19680901_0063_003_0031.xml
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24,27
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New York Institute of Photography
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New York Institute of Photography
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PopularPhotography_19680901_0063_003_0032.xml
article
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28
FOCUS ON SOUND
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FOCUS ON SOUND
MUSEUM WITHOUT WALLS
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TONY SCHWARTE
For centuries traders, explorers, and adventurers who roamed the world brought back artifacts from the cultures they encountered. When soldiers and scouts passed through Indian territory, they returned with tribal weapons, clothing, tools, and ornaments.
PopularPhotography_19680901_0063_003_0033.xml
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29
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Photo-Optical Industries, Inc.
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Photo-Optical Industries, Inc.
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PopularPhotography_19680901_0063_003_0034.xml
article
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30,32,44
TRAVEL
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TRAVEL
SMALL WORLD OF ACCESSORIES
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LES BARRY
One thing leads to another, and now (as I get ready for a trip to Canada) there’s a hievcle in the trunk of my car. a sub-miniature tape recorder in mv gadget hag, and a hair dryer in my suitcase. These arc the most recent finds in my constant, travel-oriented search for new developments in portable equipment to add comfort and convenience to my trips.
PopularPhotography_19680901_0063_003_0035.xml
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30
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BROOKS INSTITUTE OF PHOTOGRAPHY
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BROOKS INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19680901_0063_003_0036.xml
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Advertisement: Olympus Pen FT
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Olympus Pen FT
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PopularPhotography_19680901_0063_003_0037.xml
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Toshiba
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Toshiba
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PopularPhotography_19680901_0063_003_0038.xml
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Nikon Inc.
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Nikon Inc.
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PopularPhotography_19680901_0063_003_0039.xml
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32
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Advertisement
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PopularPhotography_19680901_0063_003_0040.xml
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Advertisement
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PopularPhotography_19680901_0063_003_0041.xml
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Photo-Optical Industries
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Photo-Optical Industries
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PopularPhotography_19680901_0063_003_0042.xml
review
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34,38,40,42
JUST OUT!
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JUST OUT!
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Eastman Kodak Co.
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Eastman Kodak Co.
KODAK INSTAMATIC M20
$100
Eastman Kodak Co.
PRICE REDUCTION
$125
Eastman Kodak Co.
SUPER WIDE-ANGLE
$999
Eastman Kodak Co.
GE BLUECOATS
Eastman Kodak Co.
WESTINGHOUSE FLASHCUBES
Eastman Kodak Co.
KEYSTONE CUSTOM 85
$159.50
Eastman Kodak Co.
DA-LITE ELECTROLET
Eastman Kodak Co.
[no value]
$65
Eastman Kodak Co.
B-W SLIDE SORTER
$2
Eastman Kodak Co.
SPIRATONE RAPID
Eastman Kodak Co.
TE-2Q TEMPERATURE CONTROLLER
$140
Eastman Kodak Co.
PREMIER
$11
Eastman Kodak Co.
WATER ALARM
$26.95
Eastman Kodak Co.
ACCESSORIES
Eastman Kodak Co.
[no value]
Eastman Kodak Co.
COPYING (M-l)
$1
Eastman Kodak Co.
UNDERWATER PHOTOGRAPHIC
Eastman Kodak Co.
GRAFLEX xL CABLE RELEASE
Eastman Kodak Co.
LIGHT STANDS
$12.50
Eastman Kodak Co.
DIVER VU
Eastman Kodak Co.
PHOTO ALBUMS
Eastman Kodak Co.
MERRY-GO-ROUND
$6
Eastman Kodak Co.
INSTANT ACTION
$4.95
Eastman Kodak Co.
SPIRATONE CAMERA POD
$3.95
Eastman Kodak Co.
PROFESSIONAL
$55
Eastman Kodak Co.
COMPANION SEAT
$19.95
Eastman Kodak Co.
EDMUND DRY COPIER
$.3.25
Eastman Kodak Co.
TRI-FILMATIC ATTACHE CASE
$34.95
Eastman Kodak Co.
EDMUND ULTRA-SONIC CLEANER
$39.95
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CAMERAS KODAK INSTAMATIC M20, the newest super 8 Kodak movie model is palm size (6⅝x3x2¼ in.). Among features are: 13→28-mm f/1.9 zoom lens with power or manual control, through-the-lens viewing. focusing by scale or symbols, electric eye exposure, insufficient light indicator in finder, automatic daylight filter, and a motor powered by AA alkaline cells.
PopularPhotography_19680901_0063_003_0043.xml
article
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Do you have a talent for photography? Take our free test and see.
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Do you have a natural ability for photography — a talent worth developing? Find out by sending for a special Aptitude Test created by a group of America’s most distinguished photographers. They arc looking for people with talent who might be trained for moneymaking careers in photography, either parttime or full-time.
PopularPhotography_19680901_0063_003_0044.xml
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38
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Taisei Optical Co.
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Taisei Optical Co.
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PopularPhotography_19680901_0063_003_0045.xml
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38
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Photo-Optical Industries, Inc.
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Photo-Optical Industries, Inc.
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PopularPhotography_19680901_0063_003_0046.xml
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38
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NEGA FILE
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NEGA FILE
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PopularPhotography_19680901_0063_003_0047.xml
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Canon Camera Co .
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Canon Camera Co .
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PopularPhotography_19680901_0063_003_0048.xml
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40
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THE AMPHOTO PHOTOGRAPHY BOOK CLUB
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THE AMPHOTO PHOTOGRAPHY BOOK CLUB
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PopularPhotography_19680901_0063_003_0049.xml
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41
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Yashica
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Yashica
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PopularPhotography_19680901_0063_003_0050.xml
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42
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19680901_0063_003_0051.xml
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Advertisement
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PopularPhotography_19680901_0063_003_0052.xml
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44
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Advertisement
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PopularPhotography_19680901_0063_003_0053.xml
review
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44
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short & sweet
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AUTOMATIC 180-MM
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AUTOMATIC 180-MM SONNAR f/2.8 To many a pro and discerning amateur, the 180-mm Sonnar f/2.8 has always been a standard, brilliantly sharp and fast lens. It has been available in a preset diaphragm mount, but the latest version sports an automatic diaphragm. It can he used automatically with the 2¼ Praktisix SLR and 35-mm SLR’s such as Exakta. Edixa. Praktiea, and Pentax.
PopularPhotography_19680901_0063_003_0054.xml
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47
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The School of Modern Photography
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The School of Modern Photography
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PopularPhotography_19680901_0063_003_0055.xml
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48
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Dynachrome
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Dynachrome
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PopularPhotography_19680901_0063_003_0056.xml
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48
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Advertisement
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PopularPhotography_19680901_0063_003_0057.xml
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49
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Nizo International Corporation
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Nizo International Corporation
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PopularPhotography_19680901_0063_003_0058.xml
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50
50,51
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Paillard Incorporated
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Paillard Incorporated
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PopularPhotography_19680901_0063_003_0059.xml
article
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52,56
TOOLS & TECHNQUES
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TOOLS & TECHNQUES
SET UP A HOME PHOTO GALLERY
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CORA WRIGHT KENNEDY
Have you ever thought of having a small black-and-white exhibit area right at home? This is a very satisfying way to make your photo output an integral part of everyday living. A good set-up should combine neat appearance plus relatively low cost, while permitting fast, easy switching of the prints.
PopularPhotography_19680901_0063_003_0060.xml
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NATIONAL CAMERA REPAIR SCHOOL
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NATIONAL CAMERA REPAIR SCHOOL
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PopularPhotography_19680901_0063_003_0061.xml
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Ehrenreich Photo-Optical Industries, Inc.
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Ehrenreich Photo-Optical Industries, Inc.
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PopularPhotography_19680901_0063_003_0062.xml
article
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EQUIPMENT AND MATERIALS
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first look
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Norman Rothschild
THE CANON TL-QL is a 35-mm SLR at the quality level of the FT-QL (see Laboratory Report, page 98, August issue) but selling for a substantially lower price. The cut in cost is accompanied by the elimination of some features, which may or may not be of significance to the photographer.
PopularPhotography_19680901_0063_003_0063.xml
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Konica Camera Corp.
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Konica Camera Corp.
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PopularPhotography_19680901_0063_003_0064.xml
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56
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ALLIED RADIO
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ALLIED RADIO
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PopularPhotography_19680901_0063_003_0065.xml
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57
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Honeywell Photographic
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Honeywell Photographic
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PopularPhotography_19680901_0063_003_0066.xml
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58
58
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Nikon Inc.
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Nikon Inc.
[no value]
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PopularPhotography_19680901_0063_003_0067.xml
article
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59,60,61,62
PHOTOGRAPHY TODAY
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The Hattersley Class:
VARIATIONS
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A great challenge in any art is to pick a worthy theme and create as many interesting variations on it as you can. Often, the first two or three come easily, but after that the going can really get rough. The heart of the challenge, however, is in carrying on an ever more difficult struggle against the pictorial weakness of the subject and your own laziness of vision.
PopularPhotography_19680901_0063_003_0068.xml
article
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63
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The Hattersley Class: PICTURES FROIVI STUDENTS
THE EGG & EVE
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Many months ago. wc published a lesson on eggs. You may remember that the object was to photograph white eggs on a white background and. using only one light source, create a variety of effects, it was stated that this project is especially good for learning to see the effects of light on form, space and mood.
PopularPhotography_19680901_0063_003_0069.xml
article
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64,68
OFF BEAT
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OFF BEAT
FROM PROJECTORS TO FLASH POWDER
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NORMAN ROTHSCHILD
This is a world filled with data on things all of us already know, don't care to know, and the banal. The spice of life is not only variety, but the satisfying of a curiosity that asks, “What can I find olT the main highway, on an obscure back road?” Some of my liest pictures were made there. In tiiis spirit, I hope you have lots of fun with the products and ideas presented here.
PopularPhotography_19680901_0063_003_0070.xml
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Eumig: MARK-S-709
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Eumig
MARK-S-709
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PopularPhotography_19680901_0063_003_0071.xml
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Konica Camera Corp.
[no value]
Konica Camera Corp.
[no value]
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[no value]
PopularPhotography_19680901_0063_003_0072.xml
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66
66
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PROMINAR INTERNATIONAL CORPORATION
[no value]
PROMINAR INTERNATIONAL CORPORATION
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PopularPhotography_19680901_0063_003_0073.xml
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Advertisement
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PopularPhotography_19680901_0063_003_0074.xml
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Advertisements
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PopularPhotography_19680901_0063_003_0075.xml
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Ponder&Best
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Ponder&Best
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PopularPhotography_19680901_0063_003_0076.xml
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70
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Calumet MANUFACTURING COMPANY
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Calumet MANUFACTURING COMPANY
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PopularPhotography_19680901_0063_003_0077.xml
article
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70
EQUIPMENT AND MATERIALS
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HERE’S HOW
TWO-STORY GADGET BAG ENDS MESS
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Charles Hancoski
One answer to the cluttered gadget hag problem is the drop-front model, customized inexpensively into a two-story arrangement. Open the top of the bag and the items most frequently used are readily available. Open the drop-front and bottomshelf items such as extension cords and flash units are bandy.
PopularPhotography_19680901_0063_003_0078.xml
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71
71
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PopularPhotography_19680901_0063_003_0079.xml
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72
72
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write Allied Impex Corp.
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write Allied Impex Corp.
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PopularPhotography_19680901_0063_003_0080.xml
article
73
73,74,75,125,126
PHOTOGRAPHY TODAY
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EXPOSURE EXPOSED
A PERFECTIONISTS GUIDE TO PERFECTION
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WALLACE HANSON
Let’s talk about exposure. More precisely, about good exposure. If you read this and heed it, you will learn how to get as good an exposure as can be got. To avoid your being a disgruntled customer at the end, let it be said at the onset that this is not the way to the truth and the light—just a way to get good exposures.
PopularPhotography_19680901_0063_003_0081.xml
article
76
76,77,129
PHOTOGRAPHY TODAY
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PHOTO BOOKS FOR PENNYPINCHERS
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David Vestal
I Protest! by David Douglas Duncan: a Signet Broadside, The New American Library, 1968. $1. Duncan’s one-man stand against the forces, whatever they are, that keep us in Vietnam: pictures made in eight days at besieged Khe Sanh. (The siege ended before the hook was published, making it momentarily less timely.
PopularPhotography_19680901_0063_003_0082.xml
article
78
78,79,116
PHOTOGRAPHY TODAY
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If it grabs yougrab back
The ordinary will become extraordinary
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ARTHUR GOLDSMITH
Do professional photographers envy amateurs? You can make a very safe bet they sometimes do. At one time or another. I’ve heard just about every professional photographer I've ever known express the wish to have the amateur's freedom of choice in shooting whatever appeals to him most.
PopularPhotography_19680901_0063_003_0083.xml
article
80
80,81
EQUIPMENT AND MATERIALS
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THAT LOW-DCWN LOOK
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JOSEPH FOLDES
Most SLRs with their fixed pentaprism virtually restrict the photographer to eye-level shooting. To take pictures from a lower angle, he is practically forced to his knees. Twelve inches above ground is about as low as he can sink—and to reach even that level, he’ll have to lie flat on the ground.
PopularPhotography_19680901_0063_003_0084.xml
article
82
82,83,84,85,118
EQUIPMENT AND MATERIALS
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HOW TO GET WHAT YOU NEED IN A LONG LENS
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BILL PIERCE
Football season will soon be upon us. and photographers all over the country will proclaim that they can’t live without a really long lens, in spite of the incredible number of lenses from 3(X)millimeters on up, there is no one panacea.
PopularPhotography_19680901_0063_003_0085.xml
article
86
86,87,88,89,90,91,92,93,94,95,118,119
PHOTOGRAPHY TODAY
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NORMAN BROTHS S COLOR NOTES: 'For open eyes and open minds, there are pictures everywhere’
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What approach to photography is for you? Do you like the simple, so-called “straight” approach? Or do you believe you can do better by taking liberties and putting your own color where you want it to be? W hiehever road you choose, it's good to keep in mind that talent alone is not enough to enable you to sav what you want through photography.
PopularPhotography_19680901_0063_003_0086.xml
article
96
96,97,117
EQUIPMENT AND MATERIALS
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GO STEADY WITH A TRIPOD
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NORMAN ROTHSCHILD
Does mirror kick leave you beset w itb anxiety? Do you have gnawing doubts about your camera’s optics? Arc you now comparing test reports searching for that extra edge of sharpness? If so. why not give your present camera a break: let its real capabilities shine through. Give it support. Give it a tripod.
PopularPhotography_19680901_0063_003_0087.xml
article
98
98,99,100,101,102,103,119
PHOTOGRAPHY TODAY
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WILL MCBRIDE
Germany’s leading American photo-illustrator tells his story to BILL PIERCE
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Although I was horn in St. Louis in January, 1931, I first became interested in photography in Berlin in 1956 or ’57. I think I was pushed into life. One thing I got pushed into was visual art. 1 went to the Art Institute of Chicago as a little ahoy and learned to draw.
PopularPhotography_19680901_0063_003_0088.xml
article
104
104,105
LAB REPORT
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MINOX B
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Al Francekevich
Like the Mercedes, the Rolex watch, and Dorn Perignon champagne, the Minox is a status symbol. We've seen it used by spies in movies and read about spies using it in real life. Without a doubt, it has a great deal of romance attached to it. Using this camera for a few weeks defined its value for me and gave me an idea of where it fits in with other photo equipment.
PopularPhotography_19680901_0063_003_0089.xml
article
106
106,107,124
LAB REPORT
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PENTAX SPOTMATIC
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Norman Goldberg
Testing the Honeywell Pentax Spotmatic proved a very interesting experience since it was my first opportunity to use a behind-the-lens metering system. Although I am thoroughly familiar with 35-mm cameras, in the past I have relied on a separate light meter for all my exposures.
PopularPhotography_19680901_0063_003_0090.xml
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108
108,109,110,111
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Kodak
814 Camera
Kodak
850 Projector
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PopularPhotography_19680901_0063_003_0091.xml
article
112
112,113,114,115
EQUIPMENT AND MATERIALS
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FOCUS ON QUALITY COMPACTNESS, AUTOMATION
CAMERA REPORT FROM WEST GERMANY
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HARVEY V. FONDILLER
"Times are changing . . . we must adjust to the changes to avoid losing contact with the market . . This exhortation to West German photo dealers from their wholesalers’ trade association expresses the 1968 viewpoint of West Germany's camera industry.
PopularPhotography_19680901_0063_003_0092.xml
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117
117
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MODERN PHOTO BOOKSTORE
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MODERN PHOTO BOOKSTORE
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PopularPhotography_19680901_0063_003_0093.xml
article
120
120,121,124
EQUIPMENT AND MATERIALS
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HOURS BECOME SECONDS with Nizo time-lapse S-80
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MURRAY DUITZ
Did you ever want to shoot the unfolding of a flower, or the rising of the sun, without standing over the camera for hours and using hundreds of feet of film? Now, for the first time, a built-in timelapse feature in the Nizo S-80 makes this type of filming easy, automatic, and economical.
PopularPhotography_19680901_0063_003_0094.xml
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122
122,123
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19680901_0063_003_0095.xml
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124
124
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CLARK SPECIALTIES. INC.
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CLARK SPECIALTIES. INC.
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PopularPhotography_19680901_0063_003_0096.xml
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124
124
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National Photo Coloring School
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National Photo Coloring School
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PopularPhotography_19680901_0063_003_0097.xml
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125
125
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47th STREET PHOTO INC.
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47th STREET PHOTO INC.
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PopularPhotography_19680901_0063_003_0098.xml