Issue: 19680701

Monday, July 1, 1968
July
1
True
63
Tuesday, January 27, 2015

Articles
cover
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680701_0063_001_0001.xml
advertisement
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G|A|F Corporation: Anscomatic ST/110
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G|A|F Corporation
Anscomatic ST/110
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PopularPhotography_19680701_0063_001_0002.xml
advertisement
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1
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Advertisement: Mamiya/Sekor DTL
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Mamiya/Sekor DTL
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PopularPhotography_19680701_0063_001_0003.xml
tableOfContents
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2
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680701_0063_001_0004.xml
advertisement
3
3
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Allied Impex Corp.: Miranda Sensorex
[no value]
Allied Impex Corp.
Miranda Sensorex
[no value]
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PopularPhotography_19680701_0063_001_0005.xml
article
4
4,6
LETTERS TO THE EDITOR!
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LETTERS TO THE EDITOR!
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In the article in April, Photography's New / Old Guard, you ask. "Who are these people?" Who are they, indeed? I would say they are a pretty sad lot. I see only one who looks as though he might have even a slight sense of humor. The rest are taking themselves so seriously that I fear they are missing the whole glorious adventure of life.
PopularPhotography_19680701_0063_001_0006.xml
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5
5
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Bell & Howell: Super 8
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Bell & Howell
Super 8
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PopularPhotography_19680701_0063_001_0007.xml
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6
6
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Photo-Optical Industries, Inc.: KOMURA
[no value]
Photo-Optical Industries, Inc.
KOMURA
[no value]
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PopularPhotography_19680701_0063_001_0008.xml
masthead
6
6
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Masthead
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PopularPhotography_19680701_0063_001_0009.xml
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7
7
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Nikon Inc.: Nikkormat FTN
[no value]
Nikon Inc.
Nikkormat FTN
[no value]
[no value]
PopularPhotography_19680701_0063_001_0010.xml
advertisement
8
8
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TIFFEN OPTICAL CO.: TIFFEN POLARIZER FILTERS
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TIFFEN OPTICAL CO.
TIFFEN POLARIZER FILTERS
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PopularPhotography_19680701_0063_001_0011.xml
article
8
8,16
VIEW POINT
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VIEW POINT
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JACOB DESCHIN
Picture books, with and without text, have been reaching the shelves in what may be unprecedented volume. In fact, activity in the field appears to be getting increasingly closer to that of photographic exhibitions, which are growing at a rapid pace across the country.
PopularPhotography_19680701_0063_001_0012.xml
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9
9
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[no value]
Minolta Corporation: Minolta SR-T 101
[no value]
Minolta Corporation
Minolta SR-T 101
[no value]
[no value]
PopularPhotography_19680701_0063_001_0013.xml
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10
10
[no value]
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National Camera Repair School
[no value]
National Camera Repair School
[no value]
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PopularPhotography_19680701_0063_001_0014.xml
article
10
10
HELP!
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HELP!
OUR READERS WANT TO KNOW...
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How much extra exposure is usually needed when making reflectorless flash pictures indoors to achieve a soft lighting effect?—Albert K. Wood-more, Chicago, Ill. Frequently you need only two more stops of exposure than for direct flash with a reflector.
PopularPhotography_19680701_0063_001_0015.xml
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11
11
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AGFA-GEVAERT: Agfachrome
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AGFA-GEVAERT
Agfachrome
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PopularPhotography_19680701_0063_001_0016.xml
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12
12
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Allied Impex Corp.: Soligor
[no value]
Allied Impex Corp.
Soligor
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PopularPhotography_19680701_0063_001_0017.xml
article
13
13,14
NEWSFRONT
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NEWSFRONT
Instant color copies at your desk?
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WASHINGTON—Xerox color print paper hinted : Dr. V. C. Tulagin, senior scientist at Xerox, may be hot on trail of full-color results with office-copy-type equipment. Dr. Tulagin, who formerly worked on the Electrocolor process at 3M, gave laboratory findings at Optical Society of America meeting.
PopularPhotography_19680701_0063_001_0018.xml
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14
14
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NIKON INC.: The Auto Micro-Nikkor
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NIKON INC.
The Auto Micro-Nikkor
[no value]
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PopularPhotography_19680701_0063_001_0019.xml
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14
14
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Advertisements
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AIMES-HERSHEY
Super Sun-Lite Pro
AIMES-HERSHEY
SUPER SUN-LITE PRESS
[no value]
[no value]
PopularPhotography_19680701_0063_001_0020.xml
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15
15
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Charles Beseler Co.: BESELER TOPCON AUTO 100, D-1, SUPER D
[no value]
Charles Beseler Co.
BESELER TOPCON AUTO 100, D-1, SUPER D
[no value]
[no value]
PopularPhotography_19680701_0063_001_0021.xml
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16
16
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KLING PHOTO CORPORATION: Linhof 220
[no value]
KLING PHOTO CORPORATION
Linhof 220
[no value]
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PopularPhotography_19680701_0063_001_0022.xml
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17
17
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Advertisements
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SONY
The Sony Easy-matic Solid-state “CassetteCorder" Model 100
SONY
The Sony Easy-matic Pocket "CassetteCorder’’ Model 50
[no value]
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PopularPhotography_19680701_0063_001_0023.xml
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18
18,19
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Advertisements
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Big Swinger
[no value]
The Swinger
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PopularPhotography_19680701_0063_001_0024.xml
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20
20
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Burleigh Brooks Inc.: SCHNEIDER LENSES
[no value]
Burleigh Brooks Inc.
SCHNEIDER LENSES
[no value]
[no value]
PopularPhotography_19680701_0063_001_0025.xml
article
20
20,22
COLOR CLINIC
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COLOR CLINIC
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DAVID B. EISENDRATH
Since fireworks displays are not necessarily confined to the night of July 4, you get more than one chance each year to make some of these fascinating photographs. Shooting straight pictures of the traditional "rockets’ red glare and bombs bursting in air is not especially difficult if you use a camera that allows for bulb or time exposures and you have a tripod or other steady support.
PopularPhotography_19680701_0063_001_0026.xml
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21
21
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Advertisements
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Honeywell Photographic
Rollei 35
Honeywell Photographic
Rollei 16
[no value]
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PopularPhotography_19680701_0063_001_0027.xml
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22
22
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Ehrenreich Photo-Optical Industries, Inc.: Braun Lite F270
[no value]
Ehrenreich Photo-Optical Industries, Inc.
Braun Lite F270
[no value]
[no value]
PopularPhotography_19680701_0063_001_0028.xml
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23
23
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Ehrenreich Photo-Optical Industries, Inc.: FUJICA COMPACT DELUXE
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Ehrenreich Photo-Optical Industries, Inc.
FUJICA COMPACT DELUXE
[no value]
[no value]
PopularPhotography_19680701_0063_001_0029.xml
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24
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Trans World Airlines, Inc.
[no value]
Trans World Airlines, Inc.
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PopularPhotography_19680701_0063_001_0030.xml
article
24
24,28,38
OFF BEAT
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OFF BEAT
NEEDED: AN INFORMATION CENTER
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NORMAN ROTHSCHILD
It’s a pity that in the largest city in the U.S.—in a state where the world's photographic manufacturer is located—which has the greatest number of photographers in one spot, there is no information center a photographer can go to get his questions answered fully or to do research.
PopularPhotography_19680701_0063_001_0031.xml
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27
27
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Famous Photographers School
[no value]
Famous Photographers School
[no value]
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PopularPhotography_19680701_0063_001_0032.xml
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28
28
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Calumet MANUFACTURING COMPANY: CALUMET MAGNESIUM 8" x 10" VIEW CAMERA
[no value]
Calumet MANUFACTURING COMPANY
CALUMET MAGNESIUM 8" x 10" VIEW CAMERA
[no value]
[no value]
PopularPhotography_19680701_0063_001_0033.xml
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29
29
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Simmon Omega, Inc.: Omega B-22 enlarger
[no value]
Simmon Omega, Inc.
Omega B-22 enlarger
[no value]
[no value]
PopularPhotography_19680701_0063_001_0034.xml
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30
30
[no value]
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KONICA CAMERA CORPORATION: Konica Auto-S2
[no value]
KONICA CAMERA CORPORATION
Konica Auto-S2
[no value]
[no value]
PopularPhotography_19680701_0063_001_0035.xml
article
30
30
GOWLAND'S L.A. SCENE
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GOWLAND'S L.A. SCENE
STUDIO LIGHTS THAT TRAVEL EASY
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The main difficulty for the photographer who uses a portable electronic flash studio set-up comes in transporting the equipment. He usually has to carry the lights, cords, power pack, and stands in the trunk of his car and make several trips to get them in and out of various buildings.
PopularPhotography_19680701_0063_001_0036.xml
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31
31
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Konica Camera Corp.: Konica Auto-Reflex
[no value]
Konica Camera Corp.
Konica Auto-Reflex
[no value]
[no value]
PopularPhotography_19680701_0063_001_0037.xml
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32
32
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Konica Camera Corp.: KONICA AUTO-S 261
[no value]
Konica Camera Corp.
KONICA AUTO-S 261
[no value]
[no value]
PopularPhotography_19680701_0063_001_0038.xml
article
32
32,72
TOOLS &TECHNIQUES
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TOOLS &TECHNIQUES
FRONT FILL HELPS BACKLIGHTING
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CORA WRIGHT KENNEDY
If you want to have some creative fun this summer, get out your "plus” lenses (which require no exposure increase), or add bellows or extension tubes, and experiment with backlighted effects for nature subjects. There’s something out of this world, in my experience, about close-ups of green leaves that have a translucent quality because light comes from behind.
PopularPhotography_19680701_0063_001_0039.xml
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33
33
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Allied Impex Corp.: Bauer E-160
[no value]
Allied Impex Corp.
Bauer E-160
[no value]
[no value]
PopularPhotography_19680701_0063_001_0040.xml
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34
34
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Konica Camera Corp.: Konica’s Super 8-6TL
[no value]
Konica Camera Corp.
Konica’s Super 8-6TL
[no value]
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PopularPhotography_19680701_0063_001_0041.xml
article
34
34,38
TRAVEL
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TRAVEL
FLASH, BUT WITH GOOD TASTE
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LES BARRY
All right, Arnie, cool it! The foregoing is addressed to the Arnie who was in the Blue Room of the Shoreham Hotel in Washington, D.C., the other night, blasting his flash at singer Lainie Kazan all through her performance. Granted Miss Kazan, a pretty young thing, is enough to provoke any man’s picture-taking inclinations.
PopularPhotography_19680701_0063_001_0042.xml
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37
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The School of Modern Photography
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The School of Modern Photography
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PopularPhotography_19680701_0063_001_0043.xml
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38
38
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Advertisements
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Interphoto Corp.
Kako Elite II
Interphoto Corp.
Kako HiBeam
[no value]
[no value]
PopularPhotography_19680701_0063_001_0044.xml
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38
38
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THE NEGA FILE COMPANY: NEGA-FILE’S retouching desk
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THE NEGA FILE COMPANY
NEGA-FILE’S retouching desk
[no value]
[no value]
PopularPhotography_19680701_0063_001_0045.xml
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38
38
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SOLAR CINE PRODUCTS, INC.
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0046.xml
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39
39
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E. Leitz, Inc.: The Leica M4
[no value]
E. Leitz, Inc.
The Leica M4
[no value]
[no value]
PopularPhotography_19680701_0063_001_0047.xml
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40
40,41
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Honeywell Photographic: Pentax
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Honeywell Photographic
Pentax
[no value]
[no value]
PopularPhotography_19680701_0063_001_0048.xml
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42
42
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Petri International (USA) Corp.: Racer
[no value]
Petri International (USA) Corp.
Racer
[no value]
[no value]
PopularPhotography_19680701_0063_001_0049.xml
article
42
42,44,46,50,75
PHOTOGRAPHY TODAY
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RIGHTS!
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RALPH HATTERSLEY
When you sell a picture to a publication, should you lose your right to sell the picture again to another publication? Do the big-circulation magazines have the right to demand outright possession of any pictures you do on assignment for them?
PopularPhotography_19680701_0063_001_0050.xml
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43
43
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Ehrenreich Photo-Optical Industries, Inc.: Bronica C
[no value]
Ehrenreich Photo-Optical Industries, Inc.
Bronica C
[no value]
[no value]
PopularPhotography_19680701_0063_001_0051.xml
advertisement
44
44
[no value]
[no value]
Advertisements
[no value]
Petri International (USA) Corp.
PETRI FT
Petri International (USA) Corp.
PETRI FLEX V6
[no value]
[no value]
PopularPhotography_19680701_0063_001_0052.xml
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45
45
[no value]
[no value]
Advertisements
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KLING PHOTO CORPORATION
Scout QUALITY EXPOSURE METER
KLING PHOTO CORPORATION
pilot PRECISION EXPOSURE METER
[no value]
[no value]
PopularPhotography_19680701_0063_001_0053.xml
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46
46
[no value]
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Paillard Incorporated: Bolex 16 System
[no value]
Paillard Incorporated
Bolex 16 System
[no value]
[no value]
PopularPhotography_19680701_0063_001_0054.xml
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47
47
[no value]
[no value]
Advertisements
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Paillard Incorporated
Bolex 155
Paillard Incorporated
Bolex SM-8
[no value]
[no value]
PopularPhotography_19680701_0063_001_0055.xml
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48
48
[no value]
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Nikon Inc.: Nikon F
[no value]
Nikon Inc.
Nikon F
[no value]
[no value]
PopularPhotography_19680701_0063_001_0056.xml
article
49
49
FOCUS ON SOUND
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FOCUS ON SOUND
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TONY SCHWARTZ
Herbert Friedman
There has been much research in recent years on how to read quickly and effectively. The consensus of this research is that an efficient reader consciously or unconsciously adopts a method that closely approaches the way we all do something that none of us is taught.
PopularPhotography_19680701_0063_001_0057.xml
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50
50
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ACUFINE, INC.
[no value]
ACUFINE, INC.
[no value]
[no value]
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PopularPhotography_19680701_0063_001_0058.xml
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50
50
[no value]
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JOHN G. MARSHALL MFG. CO.
[no value]
JOHN G. MARSHALL MFG. CO.
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0059.xml
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50
50
[no value]
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Nikon Inc.: Nikonos
[no value]
Nikon Inc.
Nikonos
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PopularPhotography_19680701_0063_001_0060.xml
article
50
50,114,115
PHOTOGRAPHY TODAY
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THE MAN WHO WROTE ‘NEBLETTE’
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CAROL SCHWALBERG
C.B. Neblette has become a synonym in his own lifetime. Just as people often say “Webster’s” for dictionary, so photographers say “Neblette” when they mean the first and best-selling college textbook on photography. Since its publication in 1927, Photography : Its Materials and Processes has gone through six American editions.
PopularPhotography_19680701_0063_001_0061.xml
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51
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[no value]
Beaulieu: Super 8
[no value]
Beaulieu
Super 8
[no value]
[no value]
PopularPhotography_19680701_0063_001_0062.xml
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52
52,53
[no value]
[no value]
Advertisements
[no value]
Canon Camera Co.
Canon FX
Canon Camera Co.
Canon Pellix QL
[no value]
[no value]
PopularPhotography_19680701_0063_001_0063.xml
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54
54
[no value]
[no value]
Mexico Information Office
[no value]
Mexico Information Office
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0064.xml
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54
54
[no value]
[no value]
Ziff-Davis Service Division
[no value]
Ziff-Davis Service Division
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0065.xml
article
54
54,56,93
PHOTOGRAPHY TODAY
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Ray Metzker
FABULOUS MULTIPLE IMAGES
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Harvey Zucker
Probably the most accomplished use of multiple imagery in creative photography to be found anywhere was in the recent large works of Ray K. Metzker, which were displayed early this year at the Museum of Modern Art. In reviewing his show, which closed at the end of January, one important question arises: how much does an artist’s technique contribute to the artistic value of his work?
PopularPhotography_19680701_0063_001_0066.xml
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55
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New York Institute of Photography
[no value]
New York Institute of Photography
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0067.xml
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56
56
[no value]
[no value]
Berkey Photo Inc.: minox heliotron ELECTRONIC FLASH
[no value]
Berkey Photo Inc.
minox heliotron ELECTRONIC FLASH
[no value]
[no value]
PopularPhotography_19680701_0063_001_0068.xml
article
56
56,78,79
PHOTOGRAPHY TODAY
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HE SETS PHOTOGRAPHY BACK 100 YEARS
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IRVING DESFOR
By experiment, ingenuity and hard work, John Dornés has succeeded in making photos that look as good as if they’d been taken a century ago. Dornés (pronounced Door-nay), an artist, architect and antiques collector of Monroe, N.Y., has developed an unusual photographic sideline.
PopularPhotography_19680701_0063_001_0069.xml
article
57
57,58,59,60
The Hattersley Class:
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THE REAL ME?
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Many of us spend much of our lives trying to discover who and what we are. We soon learn to our dismay that the real self, the essential spirit, is obscured by every kind of camouflage that the perverse and uncontrolled human imagination has been able to invent throughout eons of time.
PopularPhotography_19680701_0063_001_0070.xml
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61
61
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[no value]
General Electric Co.: GE Perma-cell Batteries and Charger
[no value]
General Electric Co.
GE Perma-cell Batteries and Charger
[no value]
[no value]
PopularPhotography_19680701_0063_001_0071.xml
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62
62
[no value]
[no value]
THE AMPHOTO PHOTOGRAPHY BOOK CLUB
[no value]
THE AMPHOTO PHOTOGRAPHY BOOK CLUB
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0072.xml
review
62
62,64,66
JUST OUT!
[no value]
JUST OUT!
[no value]
YASHICA INC.
[no value]
YASHICA INC.
ELECTRO 35
$200
YASHICA INC., 5017 Queens Blvd., Woodside, N.Y. 11377, adds new cameras to their line. ELECTRO 35 with electronic shutter and automatic exposure control (exposures as long as 30 sec) is available in an outfit containing camera and case, tele and wide-angle converters, auxiliary viewfinder. UV and Y2 filters, lens hood, cable release, and table-top tripod, all in a vinyl shoulder bag. Price, under $200. Camera alone is available in an all-black pro model (illustrated) for under $105; case, $12.50.
YASHICA INC.
Yashica SUPER 40
$140
Yashica SUPER 40 and SUPER 825 super 8s feature behind-the-lens CdS exposure control. working aperture and exposure warning signals visible in viewfinder, fold-away pistol grip housing power cells, footage indicator, diopter adjustment, rubber eye cup, and battery-check meter. Super 825 (shown) has 18 fps speed, and fixed focus 2.5-1 ratio zoom lens. Super 40 has 18 and 24 fps speeds, remote control cable socket, manual exposure override, single frame, manual filter control as well as movie light slot, and 4-1 ratio power zoom lens. Prices: Super 825, under $100; Super 40, under $140.
YASHICA INC.
RIGHT ANGLE FINDER
$5.95
RIGHT ANGLE FINDER Mirror Attachment for Minox cameras permits taking candid "around-the-corner” photographs, with the subject unaware he is being photographed. Unit snaps over viewfinder eyepiece of Minox B or II IS cameras. Price, $5.95. Distributor, Minox Corp., Box 1060, Woodside, N.Y. 11377.
YASHICA INC.
cut-film adapter
$49.50
ROLLEI SL66 accessories are announced by Honeywell Photographic Products, 4800 E. Dry Creek Rd., Denver, Colo. 80217. A frame designed to accept all types of focusing screens is priced at $4.95. A cut-film adapter (without, film holder) is priced at $49.50. (Owners of Rolleiflex TLR cut-film holders can use them on this adapter.) Case, of velvet-lined leather, has space for the SL.66, two lenses, extra magazine, and several small accessories. Weight is 3 lb, 13 oz; price, $79.50. More details available from Honeywell.
YASHICA INC.
ULTIMA 300
$18
ULTIMA, div. EPOI, Inc., 623 Stewart Ave., Garden City, N.Y. 11530, announces five electronic flash units. ULTIMA 300, a 6Vz -oz shoe-mounting unit uses penlight cells, recycles in up to 4 sec, provides up to 300 flashes with nickel-cadmium cells or up to 350 with alkaline energizers, has a Kodachrome 11 guide number of 30, and is priced at under $18, without batteries.
YASHICA INC.
ULTIMA 107
$60
ULTIMA 107, a one-piece unit producing 4,000 BCPS has a Kodachrome II guide number of 70. Power is supplied by C or "sub-C” cells housed in flash head, a.c., or with accessory 240-volt battery pack. Other features: up to 150 flashes with nickelcad cells. cut-off monitor circuit, and extension flash terminal. Price, with coiled PC cord, a.c. cord, and camera bracket, under $60.
YASHICA INC.
ULTIMA 310
$35
ULTIMA 310 operates on penlight cells or a.c., has a cut-off monitor circuit, cordless shoe-terminal as well as PC cord, and provides up to 150 flashes with alkaline energizers and up to 200 with nickelcads. Price, under $35.
YASHICA INC.
ULTIMA RING LIGHT RL-100
$80
ULTIMA RING LIGHT RL-100 provides shadowless light for close-ups. Light output is adjustable for ¼-, ½-, and full power. In addition, it has monitor cut-off circuit, universal adapter ring for most lenses, and operates on four C cells or a.c. Price, under $80.
YASHICA INC.
ULTIMA ELECTRIC-EYE “SLAVE” PHOTOCELL
$20
ULTIMA ELECTRIC-EYE “SLAVE” PHOTOCELL converts most electronic flash into a remote unit, up to 75 feet away from the main flash. It has a suction cup for attaching to any flat surface, as well as a tripod socket. Price, under $20, with silver battery, case, and lens cap. Further details from Ultima.
YASHICA INC.
PRINZ - MINICAM
$59.95
PRINZ - MINICAM Multi - Pak Ringflash for shadowless electronic flash photography has a variable capacitor for full-, half-, and quarter-power operation. (A 1/8/1/16 power capacitor is available.) Adapter ring is adjustable to fit any SLR lens, from 48to 60-mm. Operation is by a.c., four D cells, or 300-volt laminated battery. Price, $59.95. Distributor is American Camera & Photo Supply Co., 212 W. Hubbard St., Chicago, Ill. 60610.
YASHICA INC.
SUNSET ELECTRO CUBE
$6.95
SUNSET ELECTRO CUBE Converter Adapter permits use of electronic flash on Kodak Instamatic camera models 104, 154, SIO, S20, 304, 324, 404, 704, and 804. Adapter makes contact through the flashcube socket and electronically changes the synch delay to that of the flash. A socket permits camera to be mounted on a tripod. Price, $6.95. Distributor is Interphoto Corp., 45-17 Pearson St., Long Island City, N.Y. 11101.
YASHICA INC.
DURST DA900
$539.50
DURST DA900, a “twin-lens” autofocusing enlarger for films up to 2 ½ x 3 ½ in. comes with lens combinations. Switching from one lens to the other automatically switches in the matching autofocus cam system. (Manual focusing is possible.) Other features: rigid triangular beam upright with full set of direct-reading magnification scales, in-head filter drawer, friction drive, extra-long column for blow-ups to 16x20 on baseboard, illumination up to 250 watts, condenser/reflex illumination, conversion to reflex copy camera, and acceptability of interchangeable cold light and mercury vapor systems. Price, with 28and 50-mm or 50and 80-mm lenses, $539.50; with 50and 105-mm, $559.50. More details from Mr. John Kent, Durst (USA) Inc., subsidiary EPOI, Inc., 623 Stewart Ave., Garden City, N.Y. 11530.
YASHICA INC.
VUE LITE developing trays
VUE LITE developing trays and deep hypo baths are made of unbreakable, laminated, white plastic. They’re stated to be more stain resistant, with wider recessed ribbing to eliminate possible damage to prints during processing. For catalog of sizes, prices, and descriptions of other trays, write to RDA Corp., 422 S. Oliver, Wichita, Kan. 67218.
YASHICA INC.
EDWAL Single Solution Tray Cleaner
EDWAL Single Solution Tray Cleaner for hard rubber, stainless steel, polyethylene, polystyrene, and porcelain trays and darkroom materials comes in a 16-oz container and is concentrated. Diluted one part to three parts water, it can be reused by storing in another container. It is made by Edwal Scientific Products Corp., Dept. P., 12120 S. Peoria St., Chicago, Ill. 60643.
YASHICA INC.
KWIK-KLEEN film cleaner
KWIK-KLEEN film cleaner is non-toxic, and is said to repel resetting dust and eliminate pinholes caused by electrical charges of dirt, lint, etc. More information from Direct Image Corp., Dept. P., 1350 S. Monterey Pass Rd., Monterey Park Calif. 91754.
YASHICA INC.
TECHNAL PROOF PRINTER
$13.95
TECHNAL PROOF PRINTER accepts 35mm and assorted roll-film negatives, which can be intermixed in space up to 8x10. Negatives are kept in place with mounted split-clips. Film type and frame numbers show on the print. Paper holder has a locating stop for alignment of film and paper. Unit is made to open and close like a book. Price, $13.95. Distributor is Bogen Photo Corp., 232 S. Van Brunt St., P.O. Box 448, Englewood, N.J. 07631.
YASHICA INC.
MINOX 30x30-mm Slide Mounts
$4.95
MINOX 30x30-mm Slide Mounts for Minomat or Minotact projectors arc introduced by Minox Corp., Box 1060, Woodside, N.Y. 11377. Transparency is placed into book-type mount, which is snapped shut and ready for projection. Mount has an aluminum mask, with front and back cover glass. Price, 36 for $4.95.
YASHICA INC.
STORAGE CASE
$5.95
STORAGE CASE holds 12 Airequipt metal magazines, is made of high-density polyethylene plastic with double-wall construction designed to prevent damage to magazines if case is dropped. Price, $5.95; case with 12 magazines, $32.95. Distributor is Airequipt Mfg. Co., 20 Jones St., New Rochelle, N.Y. 10802.
YASHICA INC.
PREMIER DELUXE rotary dryers
$39.50
PREMIER DELUXE rotary dryers for color print materials have chrome-plated stainless steel drums, automatic spring tension, heavy rubber roller squeegee, canvas print table, pilot light, and automatic temperature control. Model A-1C ($39.50) has a 12x18 dryer surface; Model A-2C ($64.50) has a 24x28 drying surface. Manufacturer is Photo Materials Co., 500 N. Spaulding Ave., Chicago, Ill. 60624.
YASHICA INC.
PORTRAIT LIGHTING
PORTRAIT LIGHTING is described in a free booklet, A Word about Light and Lighting based on a Study of Photography and Photographers. Author Don Mohler, a veteran in the photo lighting industry, has condensed the science of portrait lighting into principles for successful portraits. Copies available from Smith-Victor Corp., Griffth, Ind. 46319.
YASHICA INC.
SPRAY ADHESIVE
$2.49
SPRAY ADHESIVE bonds paper, leather, glass, styrofoam, metal, etc., and can be repositioned for as long as several hours after application. Being colorless, it will not stain when used for mounting prints. For detailed close-up work or to prevent over-spray, aerosol can is equipped with an accessory snorkel tube for putting adhesive exactly where desired. Bond can be made permanent or temporary. Bonding temperature range is from -20 F to 250 F. A 16-oz can, with 11 oz adhesive, is priced at $2.49. Manufacturer is Illinois Bronze Powder and Paint Co., Lake Zurich, 111. 60047.
YASHICA INC.
SYLVANIA BULLETIN 0-334
SYLVANIA BULLETIN 0-334, Color Photography under Electric Lighting, designed to assist amateur and professional photographers, discusses light-source color temperature, use of negative film, filters, film speed and exposures, and incandescent, mercury, and Gro-Lux light sources. A copy is available from Sylvania Electric Products Inc., 1100 Main St., Buffalo, N.Y. 14209,—
[no value]
[no value]
PopularPhotography_19680701_0063_001_0073.xml
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63
63
[no value]
[no value]
FUJI PHOTO FILM U.S.A., INC.: FUJICA INSTANT LOAD Single-8
[no value]
FUJI PHOTO FILM U.S.A., INC.
FUJICA INSTANT LOAD Single-8
[no value]
[no value]
PopularPhotography_19680701_0063_001_0074.xml
advertisement
64
64
[no value]
[no value]
YASHICA INC.: Yashica Atoron
[no value]
YASHICA INC.
Yashica Atoron
[no value]
[no value]
PopularPhotography_19680701_0063_001_0075.xml
advertisement
64
64
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0076.xml
advertisement
64
64
[no value]
[no value]
Ehrenreich Photo-Optical Industries, Inc.: SPOTRON PENTAVIEW ZOOM
[no value]
Ehrenreich Photo-Optical Industries, Inc.
SPOTRON PENTAVIEW ZOOM
[no value]
[no value]
PopularPhotography_19680701_0063_001_0077.xml
article
65
65
AIDS TO BETTER PHOTOGRAPHY
[no value]
AIDS TO BETTER PHOTOGRAPHY
[no value]
[no value]
[no value]
[no value]
A library of useful information is available to photographers free, thanks to the instructional literature many manufacturers offer. There are, no doubt, several booklets described here that will interest you. Just enclose 10ç in coin or stamps to cover handling and you can circle as many choices as you wish on the coupon below.
PopularPhotography_19680701_0063_001_0078.xml
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66
66
[no value]
[no value]
Advertisement: Dynachrome film
[no value]
[no value]
Dynachrome film
[no value]
[no value]
PopularPhotography_19680701_0063_001_0079.xml
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66
66
[no value]
[no value]
Ziff-Davis Service Division
[no value]
Ziff-Davis Service Division
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0080.xml
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67
67
[no value]
[no value]
Mamiya: The Mamiya TLR
[no value]
Mamiya
The Mamiya TLR
[no value]
[no value]
PopularPhotography_19680701_0063_001_0081.xml
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68
68
[no value]
[no value]
GERMAIN SCHOOL OF PHOTOGRAPHY
[no value]
GERMAIN SCHOOL OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0082.xml
article
68
68
MOVIES
[no value]
HOW TO TYPE-CAST YOUR MOVIE TITLES
[no value]
[no value]
[no value]
Norman Rothschild
One way lo display your artistry in movie titling is to use a variety of lettering styles in your titles. While there are many title letter sets on the market, they display few styles of lettering. In an art supply store, however, you will find main types of lettering that can be transferred to ordinary paper and then photographed.
PopularPhotography_19680701_0063_001_0083.xml
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69
69
[no value]
[no value]
Vivitar Corporation: Vivitar lenses
[no value]
Vivitar Corporation
Vivitar lenses
[no value]
[no value]
PopularPhotography_19680701_0063_001_0084.xml
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70
70
[no value]
[no value]
BROOKS INSTITUTE OE PHOTOGRAPHY
[no value]
BROOKS INSTITUTE OE PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0085.xml
article
70
70,72
MOVIES
[no value]
FILM NOTES
[no value]
[no value]
[no value]
HARVEY V. FONDILLER
Thorough training is a prerequisite for success in any field—and film making is no exception. It’s not surprising, therefore, that Peter Collinson, the 28-year-old director of Paramount’s The Penthouse. has worked as a stagehand, electrician, actor, and stage manager in the theater and has had a succession of jobs leading to TV director.
PopularPhotography_19680701_0063_001_0086.xml
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71
71
[no value]
[no value]
Allied Impex Corp.: Bauer Super 8 projectors
[no value]
Allied Impex Corp.
Bauer Super 8 projectors
[no value]
[no value]
PopularPhotography_19680701_0063_001_0087.xml
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72
72
[no value]
[no value]
Blackhawk Films
[no value]
Blackhawk Films
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0088.xml
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72
72
[no value]
[no value]
CLARK SPECIALTIES. INC.: Clark Plastic Slide Mounts
[no value]
CLARK SPECIALTIES. INC.
Clark Plastic Slide Mounts
[no value]
[no value]
PopularPhotography_19680701_0063_001_0089.xml
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72
72
[no value]
[no value]
THE LATENT IMAGE
[no value]
THE LATENT IMAGE
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0090.xml
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73
73
[no value]
[no value]
Graflex, Inc.: Graflex Strobomatic 500
[no value]
Graflex, Inc.
Graflex Strobomatic 500
[no value]
[no value]
PopularPhotography_19680701_0063_001_0091.xml
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74
74
[no value]
[no value]
Canon Camera Co.: Canon TL
[no value]
Canon Camera Co.
Canon TL
[no value]
[no value]
PopularPhotography_19680701_0063_001_0092.xml
article
76
76,77
PHOTOGRAPHY TODAY
[no value]
PROCESS ON THE GO WITH A PHOTOMOBILE
[no value]
[no value]
[no value]
ERNST A. WEBER
Combining travel with photography is everyone’s dream, but in practice, the two frequently make a clumsy pair, particularly if pursued for several months at a stretch. You have to drag a load of equipment and supplies around, and you never can be certain how your shots are turning out.
PopularPhotography_19680701_0063_001_0093.xml
article
80
80,81
PHOTOGRAPHY TODAY
[no value]
and she can print, too!
[no value]
[no value]
[no value]
PETER GOWLAND
Konnie Kim, a lovely Korean girl, is the first model I’ve photographed who showed as much interest in what I was doing technically as she did in posing. Konnie explained her curiosity by admitting that she is a graphic arts student at U.C.L.A. and has two photography classes twice a week.
PopularPhotography_19680701_0063_001_0094.xml
article
82
82,83
EQUIPMENT AND MATERIALS
[no value]
OLD SOLUTIONS SHOULDN’T DIE
(or, are you minding the storage?)
[no value]
[no value]
AL FRANCEKEVICH
There are many techniques for storing photographic chemicals to exploit their maximum life. But first let's mention a common-sense rule: Never buy more chemicals than you expect to use in a reasonable time. It may seem like a terrific bargain to buy a five-gallon size of developer—but if you don’t use it while the developer is still effective, or if you put film through developer that is too old, it’s really no bargain.
PopularPhotography_19680701_0063_001_0095.xml
article
84
84,85,86,87,88,89,90,91,92
PHOTOGRAPHY TODAY
[no value]
PICTURES THAT SAY COLOR
[no value]
[no value]
[no value]
[no value]
Certain pictures will immediately say color to you—some will shout it out while others will speak in more subtle terms. But either way, you definitely get the idea that color is the message. It is decidedly a language of its own, a dimension that some pictures cannot do without and that some cannot abide.
PopularPhotography_19680701_0063_001_0096.xml
review
94
94,95,96,97,98
EQUIPMENT AND MATERIALS
[no value]
first look
[no value]
E. Leitz Inc.
[no value]
E. Leitz Inc.
THE LEICAFLEX SL
$639
E. Leitz Inc.
BAUER’S E 160 ULTRABLITZ
$59.95
E. Leitz Inc.
AIMES HERSHEY’S TINY BLONDE SLAVE
$18.50
E. Leitz Inc.
DISTAGON f/4
$330
E. Leitz Inc.
SPIRATONE’S ENLARGING METER
$14.95
E. Leitz Inc.
THE 17-mm FISH-EYE TAKUMAR f/4
$239.50
E. Leitz Inc.
YASHICA’S EZ-MATIC ELECTRONIC
$55
E. Leitz Inc.
POLAROID LAND’S BIG SWINGER
$24.95
Norman Rothschild
Bill Pierce
James S. Forney
THE LEICAFLEX SL should delight all of us who have been saying, “It ought to have...” ever since the original Leicaflex was introduced over three years ago. To answer the basic questions, yes, it does have full-field focusing, and yes, it does have through-the-lens metering.
PopularPhotography_19680701_0063_001_0097.xml
article
99
99,126,127,149
PHOTOGRAPHY TODAY
[no value]
THE JUNGLE NEXT DOOR
[no value]
[no value]
[no value]
CHESTER BURGER
Imagine yourself in the middle of a jungle village of Carib Indians. They’re eyeing you curiously from their thatched huts. Everywhere you see evidence that their way of life has changed little from pre-Columbian days. You’re loaded with cameras and films, but there’s so much fascinating subject matter that you hardly know where to begin shooting.
PopularPhotography_19680701_0063_001_0098.xml
article
100
100,101,102,103,120
PHOTOGRAPHY TODAY
[no value]
PHOTOGRAPHY: BIGGEST ART BARGAIN
[no value]
[no value]
[no value]
DOROTHY S. GELATT
Although photography is barely beginning to make its way into the formalized gallery world of the art market, more and more visually adventurous people are independently finding their own way to photographic art. And they are not afraid to buy it!
PopularPhotography_19680701_0063_001_0099.xml
article
104
104,105,106,107
PHOTOGRAPHY TODAY
[no value]
SHOOTING THE SUN
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[no value]
[no value]
[no value]
A really old adage never dies, and certainly one of the oldest is, “Shoot with the sun behind you, preferably coming over your shoulder.” And yet, only a quick glance at some of the most exciting pictures on view these days reveals just the opposite—the photographer is aiming his camera directly at the sun.
PopularPhotography_19680701_0063_001_0100.xml
article
108
108,109,110,111,112,113
PHOTOGRAPHY TODAY
[no value]
COLOR PLUS CONTENT
It's not often that pictures have both powerful colors and a strong message. When they do, you get standouts like these.
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[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0101.xml
review
116
116,117
LAB REPORT
[no value]
TOPCON AUTO 100
FIELD CHECK
Chas. Beseler Co.
[no value]
Chas. Beseler Co.
Topcon Auto 100
$159
David B. Eisendrath
There are several ways to measure exposure with a camera, but a good through-the-lens system affords some unique advantages: you can be sure you are measuring what the camera sees; you are measuring the illumination up to the instant of exposure; there is great convenience and simplicity in being sure that camera settings are properly made.
PopularPhotography_19680701_0063_001_0102.xml
review
118
118,119
LAB REPORT
[no value]
ROLLEIFLEX 3.5F
FIELD CHECK
Honeywell Photographic
[no value]
Honeywell Photographic
Rolleiflex 3.5F
$349.50
Harvey Shaman
Cameras come and go. but Rolleis go on forever; or so it seems to me. I got my first one in 1948, and my present one in 1953. it has been my primary studio camera ever since. The other day, the latest version was handed to me for an “in use” field test.
PopularPhotography_19680701_0063_001_0103.xml
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121
121
[no value]
[no value]
Kodak: KODAK INSTAMATIC M95 Movie Projector
[no value]
Kodak
KODAK INSTAMATIC M95 Movie Projector
[no value]
[no value]
PopularPhotography_19680701_0063_001_0104.xml
article
122
122,123,126
MOVIES
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ARRIFLEX 16BL
A challenge to 35-mm film production?
[no value]
[no value]
[no value]
Having used the 35-mm Arriflex for many years, I was eager to test the new 16-mm sound model, its availability aroused much interest in movie circles, since there are only two other 16-mm professional, portable sound cameras marketed in this country.
PopularPhotography_19680701_0063_001_0105.xml
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124
124,125
[no value]
[no value]
Advertisements
[no value]
FREESTYLE SALES CO.
F-56 AERIAL CAMERA
FREESTYLE SALES CO.
Kodak Aero Ektor
[no value]
[no value]
PopularPhotography_19680701_0063_001_0106.xml
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126
126
[no value]
[no value]
Colorfax LABORATORIES, INC.
[no value]
Colorfax LABORATORIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0107.xml
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127
127
[no value]
[no value]
Advertisements
[no value]
47th STREET PHOTO INC.
Mamiya Sekor 1000
47th STREET PHOTO INC.
Minolta SRT 101
[no value]
[no value]
PopularPhotography_19680701_0063_001_0108.xml
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127
127
[no value]
[no value]
Advertisements
[no value]
R. C. J. COLOR CORP.
35mm KODACHROME FILM
R. C. J. COLOR CORP.
KODACHROME MOVIE FILM
[no value]
[no value]
PopularPhotography_19680701_0063_001_0109.xml
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128
128,129,130
[no value]
[no value]
PHOTOGRAPHIC MARKET PLACE
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0110.xml
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131
131
[no value]
[no value]
TREMENDOUS COLOR
[no value]
TREMENDOUS COLOR
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0111.xml
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132
132,133,134,135,136,137
[no value]
[no value]
Advertisements
[no value]
Spiratone, Inc.
135mm f:2.8 PRE-SET SPIRATONE
Spiratone, Inc.
FISH-EYE LENS
[no value]
[no value]
PopularPhotography_19680701_0063_001_0112.xml
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138
138,139,140
[no value]
[no value]
Advertisement
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0113.xml
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141
141
[no value]
[no value]
Master Color Labs
[no value]
Master Color Labs
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0114.xml
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142
142
[no value]
[no value]
BETSY COLOR
[no value]
BETSY COLOR
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0115.xml
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143
143
[no value]
[no value]
Advertisements
[no value]
STERLING-HOWARD
35mm MAGNALUX ENLARGER
STERLING-HOWARD
4x5 VIEW CAMERA
[no value]
[no value]
PopularPhotography_19680701_0063_001_0116.xml
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144
144,145
[no value]
[no value]
Advertisements
[no value]
MINIFILM PHOTO
PRAKTICA NOVA CAMERA
MINIFILM PHOTO
2¼ SQ. PENTACON 6 REFLEX CAMERA
[no value]
[no value]
PopularPhotography_19680701_0063_001_0117.xml
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146
146
[no value]
[no value]
Advertisements
[no value]
KOLOR BRITE
KODACHROME II FILM
KOLOR BRITE
KODACOLOR-X FILM
[no value]
[no value]
PopularPhotography_19680701_0063_001_0118.xml
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147
147
[no value]
[no value]
GIRLOGRAPHY Around-The-World
[no value]
GIRLOGRAPHY Around-The-World
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0119.xml
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148
148
[no value]
[no value]
EVER-SNAP Color Labs
[no value]
EVER-SNAP Color Labs
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0120.xml
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149
149
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0121.xml
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150
150
[no value]
[no value]
Advertisements
[no value]
AIR PHOTO SUPPLY CORP.
AERO EKTAR
AIR PHOTO SUPPLY CORP.
4x5 SPEED GRAPHIC
[no value]
[no value]
PopularPhotography_19680701_0063_001_0122.xml
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151
151
[no value]
[no value]
GLOCOLOR LABS
[no value]
GLOCOLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0123.xml
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152
152
[no value]
[no value]
Starlight COLOR LAB
[no value]
Starlight COLOR LAB
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0124.xml
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153
153
[no value]
[no value]
Advertisements
[no value]
CAMBRIDGE CAMERA EXCHANGE
NIKON PHOTOMIC T
CAMBRIDGE CAMERA EXCHANGE
EXAKTA VXIIB
[no value]
[no value]
PopularPhotography_19680701_0063_001_0125.xml
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154
154
[no value]
[no value]
FasCOLOR
[no value]
FasCOLOR
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0126.xml
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155
155
[no value]
[no value]
Advertisements
[no value]
BASS CAMERA CO.
PRINZ ZOOM-A-REX 8-1 RATIO CAMERA
BASS CAMERA CO.
PRINZ REXAMATIC ZOOM MULTI 8 PROJECTOR
[no value]
[no value]
PopularPhotography_19680701_0063_001_0127.xml
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156
156,157,158,159
[no value]
[no value]
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[no value]
BASS CAMERA CO.
BASS “66” Deluxe COLOR ENLARGER
BASS CAMERA CO.
35mm DAYLIGHT FILM LOADERS
[no value]
[no value]
PopularPhotography_19680701_0063_001_0128.xml
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160
160,161
[no value]
[no value]
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[no value]
olden
EXAKTA VX IIB
olden
FUJICA MINI
[no value]
[no value]
PopularPhotography_19680701_0063_001_0129.xml
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162
162
[no value]
[no value]
COLORTONE LABS
[no value]
COLORTONE LABS
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0130.xml
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163
163,164,165,166
[no value]
[no value]
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[no value]
WALL ST. CAMERA EXCHANGE
NIKKOREX AUTO '35’
WALL ST. CAMERA EXCHANGE
PENTAX SPOTMATIC
[no value]
[no value]
PopularPhotography_19680701_0063_001_0131.xml
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166
166
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0132.xml
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167
167
[no value]
[no value]
Pictures, U.S.A.
[no value]
Pictures, U.S.A.
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0133.xml
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168
168,169,170
[no value]
[no value]
CLASSIFIED MART
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680701_0063_001_0134.xml
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171
171
[no value]
[no value]
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[no value]
EDMUND SCIENTIFIC CO.
SPANNER WRENCH
EDMUND SCIENTIFIC CO.
Giant Weather Balloons
[no value]
[no value]
PopularPhotography_19680701_0063_001_0135.xml
article
172
172
I WANT TO BUY...
[no value]
I WANT TO BUY...
[no value]
[no value]
[no value]
[no value]
My old 8-mm movies have become dirty and dusty. Is there anything that will clean them effectively?—Harvey Readen, Philadelphia. Pa. Here are a few of the many products available for cleaning 8-mm films as well as slides: FilmKare Movie Cleaner, FilmKare Products Co., 427 W. 42nd St., New York, N.Y. 10036; Rosco Filmrite, Rosco Labs, Inc., 214 Harrison Ave., Harrison. N.Y. 10528; Kodak Movie Film Cleaner, Eastman Kodak Co., 343 State St., Rochester, N.Y. 14650; Edwal Permafilm, Edwal Scientific Products Corp., 12120 S. Peoria St., Chicago, Ill. 60643.
PopularPhotography_19680701_0063_001_0136.xml
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173
173
[no value]
[no value]
Zeiss Ikon-Voigtlander of America, Inc.: Contaflex 126
[no value]
Zeiss Ikon-Voigtlander of America, Inc.
Contaflex 126
[no value]
[no value]
PopularPhotography_19680701_0063_001_0137.xml
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174
174
[no value]
[no value]
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[no value]
Kodak
KODACHROME II Film
Kodak
KODACHROME-X Film
[no value]
[no value]
PopularPhotography_19680701_0063_001_0138.xml