Issue: 19680401

Monday, April 1, 1968
April
4
True
62
Tuesday, January 27, 2015

Articles
cover
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680401_0062_004_0001.xml
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GENERAL ANILINE & FILM CORPORATION
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GENERAL ANILINE & FILM CORPORATION
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PopularPhotography_19680401_0062_004_0002.xml
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1
1
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Olympus: Olympus Pen FT
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Olympus
Olympus Pen FT
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PopularPhotography_19680401_0062_004_0003.xml
tableOfContents
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2
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680401_0062_004_0004.xml
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3
3
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Nikon Inc.
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Nikon Inc.
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PopularPhotography_19680401_0062_004_0005.xml
masthead
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4
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Masthead
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PopularPhotography_19680401_0062_004_0006.xml
article
4
4,6,78
LETTERS TO THE EDITOR!
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LETTERS TO THE EDITOR!
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Waaaaaaiiiiidaminit!!!! What happened? The February (Human Face) issue of POPULAR PHOTOGRAPHY is fabulous. Who goofed? Keep up the (recently) great work. CRAIG M. SHARROW, Detroit, Mich. I’ve long been a buyer of POPULAR PHOTOGRAPHY, looking for good pictures and good picture ideas.
PopularPhotography_19680401_0062_004_0007.xml
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5
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Bauer
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Bauer
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PopularPhotography_19680401_0062_004_0008.xml
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6
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Advertisement
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PopularPhotography_19680401_0062_004_0009.xml
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7
7
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Honeywell
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Honeywell
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PopularPhotography_19680401_0062_004_0010.xml
article
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8
COLOR CLINIC
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COLOR CLINIC
Deep-Freeze for Batteries?
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DAVID B. EISENDRATH
Although I am well aware that most people in large cities don't have a large deep-freeze (especially if they are apartment dwellers!), many of our rural readers do. And, indeed, many of the new refrigerators now include generous freezing compartments.
PopularPhotography_19680401_0062_004_0011.xml
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8
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Tiffen Optical Co.
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Tiffen Optical Co.
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PopularPhotography_19680401_0062_004_0012.xml
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9,10,11,12
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Advertisements
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500 TL
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1000 TL
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PopularPhotography_19680401_0062_004_0013.xml
article
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13
SOUND FOR PHOTOGRAPHERS
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SOUND FOR PHOTOGRAPHERS
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TONY SCHWARTZ
MORE TIME FOR SLIDES. Shortly after World War II, I worked as the art director in a studio that prepared all types of visual communications, including filmstrips and slide presentations. At that time, it was customary for each frame to remain on the screen for from 4 to 30 seconds.
PopularPhotography_19680401_0062_004_0014.xml
article
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SOUND FOR PHOTOGRAPHERS
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INSIDE TRACK
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Is any recorder that uses cassettes really capable of producing hi-fi sound? Equipment utilizing the cassette is certainly capable of hi-fi sound. The cassette offers good performance at budget prices (often below reel-to-reel cost).
PopularPhotography_19680401_0062_004_0015.xml
article
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13
SOUND FOR PHOTOGRAPHERS
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TAPE TIPS
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Herbert Friedman
WEATHER SHIELD. In an emergency, a wet-weather microphone shield can be fashioned from the cardboard cylinder inside a roll of toilet tissue. Tape one end securely around the mike so that water will run off when the mike is tilted slightly downward.
PopularPhotography_19680401_0062_004_0016.xml
article
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14
SOUND FOR PHOTOGRAPHERS
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TESTING 1-2-3...
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Herbert Friedman
SONY CASSETTE-CORDER TC-100. If you were to itemize the modern features built into portable recorders during the past two years, you would most likely find that your list describes Sony's CassetteCorder, Model TC-100. As the name implies, the TC-100 utilizes Norelco's cassette cartridge system, including automatic cartridge ejection.
PopularPhotography_19680401_0062_004_0017.xml
review
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14
SOUND FOR PHOTOGRAPHERS
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JUST OUT
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LAFAYETTE RADIO ELECTRONICS CORP.
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LAFAYETTE RADIO ELECTRONICS CORP.
RK-85
$44.95
LAFAYETTE RADIO ELECTRONICS CORP., 111 Jericho Tpke., Syosset, N.Y. 11791, has introduced two cassette tape recorders. The RK-85 is a solid-state unit that operates on five C cells. It has pushbutton controls (for fast forward, rewind, stop, play), safety record button, combination recording level and battery strength meter, earphone jack, auxiliary input jack, 2¾in. dynamic speaker, and can be operated on a.c. with optional adapter. Price, with remote-control microphone, stand, earphone, C cells, cassette of tape, and hand strap, $44.95. PRO-540 is a 4-track stereo tape deck for record and playback, capable of use with any high-fidelity system or amplifier. Features include: pushbutton controls for all tape modes, digital tape index, automatic shut-off switch, VU meter, stereo/mono selector switch, four inputs, two outputs. Price, with walnut base, $99.95.
LAFAYETTE RADIO ELECTRONICS CORP.
SONY TC-50
$125
SONY TC-50 cassette tape recorder is said to be small enough to fit into a jacket pocket. It has built-in microphone and speaker, pushbutton forward and rewind, automatic recording control, battery level and record meter, and operates on four AA cells in snap-in pack. Price, with leather case and one cassette, under $125. More details available from Superscope, Inc., 8150 Vineland Ave., Sun Valley, Calif. 91352.
LAFAYETTE RADIO ELECTRONICS CORP.
SONY TC-255
$180
SONY TC-255, a 4-track solid-state stereo tape deck for record and playback, has twin professional-type VU meters, automatic tape lifters, automatic sentinel shut-off switch, pinch roller for easier tape threading, digital tape index, individual channel recording buttons and separate recording levels, sound-with-sound, and speeds of 7½, 3¾, and 1⅞ ips. Price, with dust cover and walnut enclosure, under $180. More information available from Superscope, Inc., 8150 Vineland Ave., Sun Valley, Calif. 91352.
LAFAYETTE RADIO ELECTRONICS CORP.
REEVES "SELF-THREADER”
$1
REEVES "SELF-THREADER” tab uses color coding and numbers to indicate front and rear ends of reels. Gummed tab is pressed to glossy side of tape and provides up to 100 automatic threadings before replacement is necessary. Package of 36, sufficient for both ends of 18 reels, is priced at $1. Manufacturer is Reeves Soundcraft, Great Pasture Rd., Danbury, Conn. 06810.
LAFAYETTE RADIO ELECTRONICS CORP.
MICROPHONE STAND
$13.25
MICROPHONE STAND, the three-legged, Model CS-52, has a heavy cast-metal base, extends from 34to 62 in., with shock-absorbing base pads on each leg. Price is $13.25. Additional information and a product catalog available from Atlas Div. of American Trading and Production Corp., 10 Pomeroy Rd., Parsippany, N.J. 07054.
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PopularPhotography_19680401_0062_004_0018.xml
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Advertisement
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PopularPhotography_19680401_0062_004_0019.xml
article
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16,17,18
NEWS FRONT
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LATEST REPORTS FROM THE PHOTO WORLD
New "heat’ copier, $29.95
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NEW YORK—Copymate 400: New under-$30 copier will use heat-sensitive 3M Copymate paper in combination with a novel negative material to duplicate line and halftone originals in full room light, with no chemicals, and at less than ten cents per 8x10 copy.
PopularPhotography_19680401_0062_004_0020.xml
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16
16
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Honeywell
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Honeywell
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PopularPhotography_19680401_0062_004_0021.xml
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18
18
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PETRI
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PETRI
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PopularPhotography_19680401_0062_004_0022.xml
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19
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Simmon Omega
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Simmon Omega
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PopularPhotography_19680401_0062_004_0023.xml
article
20
20,62
GOWLAND'S L-A-SCENE
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GOWLAND'S L-A-SCENE
Go for One Good Picture a Day
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Basically there are two techniques I use in my glamor photography, even though they are opposite ways of shooting. One is to work freely, making hundreds of pictures in various locations and taking the chance of coming up with something candid and unusual.
PopularPhotography_19680401_0062_004_0024.xml
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20
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BROOKS INSTITUTE OF PHOTOGRAPHY
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BROOKS INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19680401_0062_004_0025.xml
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21
21,22,23,24
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BOLEX
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BOLEX
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PopularPhotography_19680401_0062_004_0026.xml
article
25
25,26,78
TRAVEL
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TRAVEL REPORT COLORADO
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LES BARRY
The sign in the coffee shop in Aspen said, “Think Snow." The evening was balmy, the night sky was star-filled, but I thought snow. And when I awakened the following morning and glanced through the window of my room at the Prospector Lodge, I saw real evidence of the power of positive thinking.
PopularPhotography_19680401_0062_004_0027.xml
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26
26
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Vivitar Corporation: Vivitar Speedlights
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Vivitar Corporation
Vivitar Speedlights
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PopularPhotography_19680401_0062_004_0028.xml
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27
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Advertisement
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PopularPhotography_19680401_0062_004_0029.xml
article
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28
new books, in brief
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new books, in brief
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THE HAMPTON ALBUM, photographs by Frances B. Johnston; The Museum of Modern Art, New York, N.Y.; black-and-white rotogravure photographs, 56 pages, hard cover, $2.95, soft cover, $1.95. Frozen slices of life in the unique Virginia school where Booker T. Washington was educated.
PopularPhotography_19680401_0062_004_0030.xml
article
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28
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CORRECTION
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The article ‘Something Else’ Color in the February, 1968 issue of POPULAR PHOTOGRAPHY erroneously carried byline credit to AI Francekevich only. Vern R. Stinson should have been given joint byline credit on the text of the article together with Mr. Francekevich and POPULAR PHOTOGRAPHY regrets this inadvertent omission.
PopularPhotography_19680401_0062_004_0031.xml
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28
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karl heitz Inc.
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karl heitz Inc.
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PopularPhotography_19680401_0062_004_0032.xml
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29
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HEATH COMPANY
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HEATH COMPANY
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PopularPhotography_19680401_0062_004_0033.xml
article
30
30,32
SLR’s for experimenters: Part I
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OFF BEAT
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NORMAN ROTHSCHILD
Any good SLR will get you the picture if you are attuned to the snapshot kind of work that falsely calls itself photojournalism. But if you’re an experimenter like me who tends to use an SLR as though it were a small swingless and tiltless view camera, then you'll have special needs.
PopularPhotography_19680401_0062_004_0034.xml
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30
30
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BOGEN PHOTO CORP.
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BOGEN PHOTO CORP.
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PopularPhotography_19680401_0062_004_0035.xml
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Advertisement
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PopularPhotography_19680401_0062_004_0036.xml
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TRAVEL INFORMATION
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TRAVEL INFORMATION
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PopularPhotography_19680401_0062_004_0037.xml
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Advertisement
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PopularPhotography_19680401_0062_004_0038.xml
article
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34
PHOTO TIPS
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PHOTO TIPS
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Drill a hole in one end of two wooden blocks and shape opposite ends to accept the wooden dowel that is passed through the roll of seamless paper. Slip ends with hole over the light stands, allowing you to lower or raise the background as needed.
PopularPhotography_19680401_0062_004_0039.xml
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34
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NATIONAL CAMERA REPAIR SCHOOL
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NATIONAL CAMERA REPAIR SCHOOL
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PopularPhotography_19680401_0062_004_0040.xml
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35
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Advertisement
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PopularPhotography_19680401_0062_004_0041.xml
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36
36
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Minolta Corporation: Minolta SR-T 101
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Minolta Corporation
Minolta SR-T 101
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PopularPhotography_19680401_0062_004_0042.xml
article
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37
SHOP TALK
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CAMERA TRANSPLANTS
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Where do old cameras go when they die? Is there a camera heaven? Can cameras be reincarnated? These questions are not intended to trigger a theological debate. They are quite serious factors to the custom-equipment shops who supply many of the top pros with one-of-a-kind cameras designed for special applications.
PopularPhotography_19680401_0062_004_0043.xml
article
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38,40,42,62
VIEW POINT
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Photographic Criticism in 1900
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JACOB DESCHIN
Among the largesse that dropped into my year-end holiday hopper was, of all things, an original bound copy of The Photographic Times for the year 1900. In its subtitle, it was described as "An Illustrated Monthly Magazine Devoted to the Interests of Artistic and Scientific Photography.”
PopularPhotography_19680401_0062_004_0044.xml
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38
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TWA
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TWA
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PopularPhotography_19680401_0062_004_0045.xml
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39
39
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graflex
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graflex
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PopularPhotography_19680401_0062_004_0046.xml
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40
40
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TEXAS TOURIST DEVELOPMENT AGENCY
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TEXAS TOURIST DEVELOPMENT AGENCY
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PopularPhotography_19680401_0062_004_0047.xml
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41
41
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E. Leitz, Inc.: Leica M4
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E. Leitz, Inc.
Leica M4
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PopularPhotography_19680401_0062_004_0048.xml
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42
42
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Calumet MANUFACTURING CO.
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Calumet MANUFACTURING CO.
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PopularPhotography_19680401_0062_004_0049.xml
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43
43
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19680401_0062_004_0050.xml
article
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44,48,50,52
PHOTO BEAT
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PHOTO BEAT
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An ordinary bicycle pump serves to build up pressure inside an underwater housing for movie cameras shown at recent Salon Photo-Cinéma-Optique in Paris, reports Amateur Photographer magazine. Internal pressure enables the flexible plastic housing to resist external water pressures encountered at depths.
PopularPhotography_19680401_0062_004_0051.xml
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Advertisement
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PopularPhotography_19680401_0062_004_0052.xml
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48
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DIMCO-GRAY
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DIMCO-GRAY
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PopularPhotography_19680401_0062_004_0053.xml
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49
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KONICA: Auto-Reflex
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KONICA
Auto-Reflex
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PopularPhotography_19680401_0062_004_0054.xml
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50
50
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BLACKHAWK FILMS
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BLACKHAWK FILMS
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PopularPhotography_19680401_0062_004_0055.xml
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51
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Ehrenreich Photo-Optical Industries, Inc.
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Ehrenreich Photo-Optical Industries, Inc.
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PopularPhotography_19680401_0062_004_0056.xml
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52
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Advertisement: kako
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kako
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PopularPhotography_19680401_0062_004_0057.xml
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52
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GERMAIN SCHOOL OF PHOTOGRAPHY
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GERMAIN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19680401_0062_004_0058.xml
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52
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THE LATENT IMAGE
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THE LATENT IMAGE
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PopularPhotography_19680401_0062_004_0059.xml
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52
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PopularPhotography_19680401_0062_004_0060.xml
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53
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Canon
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Canon
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PopularPhotography_19680401_0062_004_0061.xml
article
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54
HELP!
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OUR READERS WANT TO KNOW...
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How do you suggest filtering the water collected from a basement dehumidifier? I sometimes collect three to four gallons per week, and want to filter this for mixing chemicals.—Lee F. Martin, Florissant, Mo. Filtering can be done conveniently in an outsize funnel like the half-gallon (64 oz.), polyethylene one shown.
PopularPhotography_19680401_0062_004_0062.xml
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54
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Alabama
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Alabama
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PopularPhotography_19680401_0062_004_0063.xml
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55
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Ultrablitz: E-160 Electronic Flash
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Ultrablitz
E-160 Electronic Flash
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PopularPhotography_19680401_0062_004_0064.xml
article
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56,58
TRAVEL
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PLAN A TEXAS TOUR—AND WIN IT
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LES BARRY
How would you like to take your camera horseback riding in the wilderness among the majestic Chisos Mountains, or floating on a rubber raft along the Rio Grande River? How would you like to ride an aerial tramway up the side of a mountain, to an altitude of 5,620 feet; or ride a trolley car across the Texas-Mexico border, and take pictures at a Sunday afternoon bullfight?
PopularPhotography_19680401_0062_004_0065.xml
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56
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Michigan Tourist Council
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Michigan Tourist Council
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PopularPhotography_19680401_0062_004_0066.xml
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57
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Martel Electronics Inc.
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Martel Electronics Inc.
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PopularPhotography_19680401_0062_004_0067.xml
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58
58
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Nikon Inc.: Nikon Super Zoom-8
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Nikon Inc.
Nikon Super Zoom-8
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PopularPhotography_19680401_0062_004_0068.xml
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61
61
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The School of Modern Photography
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The School of Modern Photography
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PopularPhotography_19680401_0062_004_0069.xml
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62
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ACUFINE, INC.
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ACUFINE, INC.
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PopularPhotography_19680401_0062_004_0070.xml
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62
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CLARK SPECIALTIES. INC.
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CLARK SPECIALTIES. INC.
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PopularPhotography_19680401_0062_004_0071.xml
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62
62
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THE NEGA FILE COMPANY
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THE NEGA FILE COMPANY
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PopularPhotography_19680401_0062_004_0072.xml
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63
63
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Charles Beseler Co.
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Charles Beseler Co.
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PopularPhotography_19680401_0062_004_0073.xml
review
64
64,121
JUST OUT!
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JUST OUT!
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Ponder & Best, Inc.
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Ponder & Best, Inc.
OLYMPUS TRIP 35
$59.95
OLYMPUS TRIP 35 yields full-frame exposures, measures 4½x234 in., and weighs under 14½ oz. Automatic exposure control (with manual override) sets proper aperture with shutter speeds of 1/200 or 1/40 sec; shutter will not operate if light level is too low. Distance scale is calibrated in feet and meters; four zone settings show in finder. Other features: D Zuiko f/2.8 lens stopping down to f 22, thumb-rotated film advance, flash shoe and P.C. cord connection, luminous bright-frame finder with parallax correction marks, tripod socket, six slots in take-up spool for easier film loading. Price, with black leather pouch case and wrist strap, $59.95 Distributor is Ponder & Best, Inc., 11201 W. Pico Blvd., Los Angeles, Calif. 90064.
Ponder & Best, Inc.
UNIMATIC 800
$15.95
UNIMATIC 800, a 126-cartridge loading model, has a 40-mm f/1.8 lens; 1/75 sec shutter speed (1/25 with flashcube); fixed focusing from 4 ft; a single top control is used to advance film, cock shutter, advance flashcube, and release the shutter; and optical viewfinder. Price, with soft-lined plastic zipper case, $15.95. Distributor is Vytron Co., Box 832, Amityville, N.Y. 11701.
Ponder & Best, Inc.
SUPER 8 OUTFITS
$275
SUPER 8 OUTFITS consist of camera with zoom lens, projector, movie light, camera case, color film with processing included, batteries, GAP “Photo Fun” book, and optional 30x40 table screen. Anscomatic 890 Movie Outfit is priced at $275; Anscomatic 870 Movie Outfit, $199.50; Anscomatic 840 Movie Outfit, $179.50. Manufacturer is General Aniline & Film Corp., 140 W. 51st St., New York, N.Y. 10020.
Ponder & Best, Inc.
BEATTIE UNIVERSAL
BEATTIE UNIVERSAL has a programmed electric shutter that opens for viewing and closes for exposure automatically, and a revolving back. It accepts sheet (split 5x7), 120, 220. and 35-, 46, and 70-mm films. All controls are located at the back. A 4x5 back and film identifier will be available shortly. More details from Beattie Engineering Co., Dept. H., 1094 Florence Way, Campbell, Calif. 95008.
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PopularPhotography_19680401_0062_004_0074.xml
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64
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Toshiba America, Inc.
[no value]
Toshiba America, Inc.
[no value]
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PopularPhotography_19680401_0062_004_0075.xml
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64
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Advertising Director, Dept.
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Advertising Director, Dept.
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PopularPhotography_19680401_0062_004_0076.xml
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64
64
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SOLAR CINE PRODUCTS, INC.
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
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PopularPhotography_19680401_0062_004_0077.xml
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65
65
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New York Institute of Photography
[no value]
New York Institute of Photography
[no value]
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PopularPhotography_19680401_0062_004_0078.xml
article
66
66,68,70,72,80
CRITICS at LARGE
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CRITICS at LARGE
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Some books get too technical, others give too little usable data, and still others become too “arty" to be of practical value. Guide to Practical Photography strikes a happy medium. It's written so that you can skip the more theoretical discussions and go right on to finding solutions to practical picture making.
PopularPhotography_19680401_0062_004_0079.xml
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66
66
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Professional Color Laboratories, Inc.
[no value]
Professional Color Laboratories, Inc.
[no value]
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PopularPhotography_19680401_0062_004_0080.xml
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66
66
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CARAVELLE
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CARAVELLE
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PopularPhotography_19680401_0062_004_0081.xml
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67
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Durst (USA) Inc.
[no value]
Durst (USA) Inc.
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PopularPhotography_19680401_0062_004_0082.xml
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68
68
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Advertisements
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Weston Instruments, Inc.
RANGER 9 CdS
Weston Instruments, Inc.
MASTER V UNIVERSAL
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PopularPhotography_19680401_0062_004_0083.xml
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69
69
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Vivitar
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Vivitar
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PopularPhotography_19680401_0062_004_0084.xml
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70
70
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CONSUMERS’ RESEARCH, Inc.
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CONSUMERS’ RESEARCH, Inc.
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PopularPhotography_19680401_0062_004_0085.xml
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71
71
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YASHICA
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YASHICA
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PopularPhotography_19680401_0062_004_0086.xml
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72
72
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Nizo International Corporation
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Nizo International Corporation
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PopularPhotography_19680401_0062_004_0087.xml
article
73
73,74,75,76
PHOTOGRAPHY TODAY
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The Hattersley Class: KIDS IN THE TUB
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One of the best ways to photograph is to search for natural theaters of action. Having found one, all the photographer has to do is sit patiently in front of it with his camera, waiting for whatever will happen. In some cases, these natural theaters are so good that one can keep a vigil for months, even years, and never run out of good pictures.
PopularPhotography_19680401_0062_004_0088.xml
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77
77
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Honeywell PHOTOGRAPHIC
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Honeywell PHOTOGRAPHIC
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PopularPhotography_19680401_0062_004_0089.xml
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78
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SEKONIC
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SEKONIC
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PopularPhotography_19680401_0062_004_0090.xml
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79
79
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Honeywell
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Honeywell
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PopularPhotography_19680401_0062_004_0091.xml
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80
80
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KLING PHOTO CORPORATION
[no value]
KLING PHOTO CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19680401_0062_004_0092.xml
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81
81
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KLING PHOTO CORPORATION
[no value]
KLING PHOTO CORPORATION
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PopularPhotography_19680401_0062_004_0093.xml
article
82
82
EDITORIAL
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Subways are for seeing
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[no value]
John Durniak
If the Cambridge Seven Associates has anything to say about it, subway systems all over the world may become showplaces for photography. Hired to redesign the Arlington Station of the Boston underground, the Cambridge Seven turned to unique porcelain enamel photo murals as key elements in the remodeling program.
PopularPhotography_19680401_0062_004_0094.xml
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82
82
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Advertisement: Olympus Quickmatic-EEM
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Olympus Quickmatic-EEM
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PopularPhotography_19680401_0062_004_0095.xml
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83
83
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PANASONIC
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PANASONIC
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PopularPhotography_19680401_0062_004_0096.xml
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84
84
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Soligor
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Soligor
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PopularPhotography_19680401_0062_004_0097.xml
article
85
85,124
EQUIPMENT AND MATERIALS
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WHAT YOU DON'T KNOW ABOUT FILM
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IRA B. CURRENT
What is film? The simple answer may be, “Film is film.” But the selection of a film is perhaps the most critical step in the photographic process. Next to this is its use in a camera, and what is done to it in the darkroom. Most photographers arc now well aware of exposure and developing techniques and how their manipulation affects their photographic effort: the required end result of a photographic print meeting their own esthetic standards.
PopularPhotography_19680401_0062_004_0098.xml
article
86
86
PHOTOGRAPHY TODAY
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How to shoot images from all kinds of screens
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Would you like to shoot spot-news pictures while seated in a comfortable chair at home? Or start a collection of photos of your favorite TV star? Knowing the proper technique for making pictures off the TV screen can be profitable as well as an interesting hobby.
PopularPhotography_19680401_0062_004_0099.xml
article
87
87,133
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SLIDES & MOVIES
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NORMAN ROTHSCHILD
Too few of us have darkrooms in which to make black-and-white negatives from color slides or movie frames. And the latter are quite a problem, unless your enlarger is equipped for extreme blowups. But most of us these days have slide or movie projectors.
PopularPhotography_19680401_0062_004_0100.xml
article
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88,89,130,131,132
PHOTOGRAPHY TODAY
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Philadelphia’s photographic time machine: DR. SIPLEY
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DAVID VESTAL
The paradox of Dr. Louis Walton Sipley is this: inventive enterprise brought him face to face with the past and made him a historian, and initiative made him a custodian. What kind of man is the founder and director of the American Museum of Photography?
PopularPhotography_19680401_0062_004_0101.xml
article
90
90,91,92,93,94,95,96,97,134,157
EQUIPMENT AND MATERIALS
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POPULAR PHOTOGRAPHY LABORATORY REPORT
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Norman Rothschild
Russ Kinne
Norman Goldberg
POPULAR PHOTOGRAPHY’S program of equipment testing is solidly based on its laboratory—the most up-to-the-minute installation of its kind. Our test instruments were chosen, installed, and, in many cases, custom-designed and built by Technical Consultant Norman Goldberg, head of the well-known professional camera and instrument repair service, Camcraft, Inc., of Madison, Wis.
PopularPhotography_19680401_0062_004_0102.xml
article
98
98,99,100,157
PHOTOGRAPHY TODAY
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PHOTOGRAPHY'S NEW OLD GUARD
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Irv Tybel
You have just encountered, en masse, some of the most diverse and talented visual magicians of photography’s current underground. Film-makers, graphic designers, still photographers, entrepreneurs, electronics experts, and more.
PopularPhotography_19680401_0062_004_0103.xml
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101,102,103,104,105
PHOTOGRAPHY TODAY
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WHAT THE CIRCUS LEFT BEHIND
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DON SNYDER, a 33-year-old New York pro, has evolved an unusual graphic technique which utilizes the optics and technology of photography to produce stunningly beautiful non-photographic images he calls “lumographs.” A combination of dyes, inks, and various exotic chemicals baked onto optical glass, Snyder's lumography came into the “big time” with Timothy Leary.
PopularPhotography_19680401_0062_004_0104.xml
article
106
106,107,108,109
PHOTOGRAPHY TODAY
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Stoppers to think about
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PopularPhotography_19680401_0062_004_0105.xml
article
110
110,111,112,113
EQUIPMENT AND MATERIALS
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first look
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Norman Rothschild
James S. Forney
Bill Pierce
SPIRATONE’S PERISCOPE telephoto lens is the SLR’s equivalent to “elevator” shoes. It can raise the axis of the camera’s viewing field eight inches upwards—of obvious use for shooting over the heads of a crowd. But, conversely as the illustrations suggest, you can also really get down and photograph the view below without bending at the waist.
PopularPhotography_19680401_0062_004_0106.xml
article
114
114,115,157
PHOTOGRAPHY TODAY
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Snap Course?
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BETTY C. BROWN
No course at all, but an effort to put photography where the students are—in school. That’s the aim of the Lend-A-Camera Library, a new program developed by POPULAR PHOTOGRAPHY to work on the community level. The student shown here isn’t in a camera store.
PopularPhotography_19680401_0062_004_0107.xml
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116
116,117,133
EQUIPMENT AND MATERIALS
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HERE'S YOUR NIGHT-LIGHT EXPOSURE CALCULATOR
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STEPHEN P. MARTIN
Have you ever wanted to take pictures of scenes at night but didn't know how to begin or at what exposure to start? The easy-to-assemble calculator printed here will be the answer to your problems, for it provides suggested guide exposures for a variety of film speeds and for 26 different night-light scenes.
PopularPhotography_19680401_0062_004_0108.xml
article
118
118,119,134
EQUIPMENT AND MATERIALS
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CAN YOU MIX CHEMICALS?
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HARVEY ZUCKER
Compounding of photo solutions, chemical by chemical, is now only a curious memory for some workers, and yet, the basic requirements haven’t changed. They can be summed up in two words: cleanliness and consistency. Obviously, if you always mix a certain developer the same way each time you mix it, your chances of always getting the same results with that formula are increased; e.g., consistency breeds consistency.
PopularPhotography_19680401_0062_004_0109.xml
article
120
120
EQUIPMENT AND MATERIALS
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TOTAL AUTOMATION PLUS ƒ/1.8 LENS
[no value]
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[no value]
Harvey Zucker
Konica’s Electronic Auto SE is a remarkably easy-to-use quality 35, full-frame. It is automated almost to the point of absurdity, from exposure to spring-powered film advance, good for about 18 shots per winding (this also takes care of shutter cocking).
PopularPhotography_19680401_0062_004_0110.xml
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122
122,123
MOVIES
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ACTION ...frame by frame
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Most movie makers film action as it occurs, but Dale Ramsey creates it on a homemade animation rig. Ramsey, a 16-year-old Newport News, Va., high school student, made 829 drawings, filmed them frame by frame, and won second prize in the Kodak Teen-Age Movie Awards for his three-minute production, Problems in the Pounding Surf.
PopularPhotography_19680401_0062_004_0111.xml
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125
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Kodak
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Kodak
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PopularPhotography_19680401_0062_004_0112.xml
article
126
126
MOVIES
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NOW—A BOLEX SUPER 8 SOUND PROJECTOR
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[no value]
Murray Duitz
The Bolex SM8 is a compact, easy-to-operate sound projector. It provides automatic threading and take-up on the Bolex 400-ft take-up reel, and can handle reels up to 800 ft. The mechanical aspects are all very well designed. One selector switch operates the projector forward with the lamp at 40 percent or at full wattage.
PopularPhotography_19680401_0062_004_0113.xml
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126
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Advertisement
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PopularPhotography_19680401_0062_004_0114.xml
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127
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Kodak
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Kodak
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PopularPhotography_19680401_0062_004_0115.xml
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128
128,129
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19680401_0062_004_0116.xml
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131
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R. C. J. COLOR CORP.
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R. C. J. COLOR CORP.
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PopularPhotography_19680401_0062_004_0117.xml
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133
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State of Colorado
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State of Colorado
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PopularPhotography_19680401_0062_004_0118.xml
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133
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Advertisements
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Ziff-Davis Service
CAR & DRIVER YEARBOOK
Ziff-Davis Service
PHOTOGRAPHY DIRECTORY
[no value]
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PopularPhotography_19680401_0062_004_0119.xml
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133
133
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THE FR CORPORATION
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THE FR CORPORATION
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PopularPhotography_19680401_0062_004_0120.xml
article
134
134,137,157
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DISSENTING OPINIONS ON MIXING: FILTER OR NOT TO FILTER WATER
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Photographic purity of water has to be considered from two distinct angles: chemical purity and physical freedom from foreign matter. The chemical purity of water is measured by the ratio of parts of dissolved solids to one million parts of water.
PopularPhotography_19680401_0062_004_0121.xml
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135
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Advertisements
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HITACHI
TRQ-210
HITACHI
TRQ-570
[no value]
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PopularPhotography_19680401_0062_004_0122.xml
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136
136
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THE CAMERA ARTS BOOK CLUB
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THE CAMERA ARTS BOOK CLUB
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PopularPhotography_19680401_0062_004_0123.xml
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137
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Advertisements
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PopularPhotography_19680401_0062_004_0124.xml
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138,139,140,141,142,143,144,145,146,147,148,149,150
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PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19680401_0062_004_0125.xml
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151
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Advertisement: Popular Photography
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Popular Photography
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PopularPhotography_19680401_0062_004_0126.xml
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151
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BASS CAMERA CO.
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BASS CAMERA CO.
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PopularPhotography_19680401_0062_004_0127.xml
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152
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Betsy Color
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Betsy Color
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PopularPhotography_19680401_0062_004_0128.xml
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153
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680401_0062_004_0129.xml
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olden
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olden
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PopularPhotography_19680401_0062_004_0130.xml
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Advertisement
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PopularPhotography_19680401_0062_004_0131.xml
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MINIFILM PHOTO
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MINIFILM PHOTO
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PopularPhotography_19680401_0062_004_0132.xml
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160
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KOLOR BRITE
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KOLOR BRITE
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PopularPhotography_19680401_0062_004_0133.xml
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161
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AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
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PopularPhotography_19680401_0062_004_0134.xml
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FasCOLOR
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FasCOLOR
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PopularPhotography_19680401_0062_004_0135.xml
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163,164,165,166,167
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BASS CAMERA CO.
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BASS CAMERA CO.
[no value]
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PopularPhotography_19680401_0062_004_0136.xml
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168
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COLORTONE LABS
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COLORTONE LABS
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PopularPhotography_19680401_0062_004_0137.xml
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169,170,171,172
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WALL ST. CAMERA EXCHANGE
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WALL ST. CAMERA EXCHANGE
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PopularPhotography_19680401_0062_004_0138.xml
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Advertisement
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Advertisement
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PopularPhotography_19680401_0062_004_0140.xml
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Ritz CAMERA
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Ritz CAMERA
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PopularPhotography_19680401_0062_004_0141.xml
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176,177,178
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CLASSIFIED MART
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PopularPhotography_19680401_0062_004_0142.xml
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179
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EDMUND SCIENTIFIC CO.
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EDMUND SCIENTIFIC CO.
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PopularPhotography_19680401_0062_004_0143.xml
article
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180
I WANT TO BUY...
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I WANT TO BUY...
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I am an avid sportsman who takes a camera on many trips. Is there a gadget bag made that will attach by means of a harness to my body, yet allow easy access to a camera?—John Frank, New York, N.Y. A new bag of the type you describe has just been introduced by the S & S Ski Quipment Co., P. O. Box 651, Fremont, Ohio 43420.
PopularPhotography_19680401_0062_004_0144.xml
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181
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DA-LITE SCREEN CO., INC.
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DA-LITE SCREEN CO., INC.
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PopularPhotography_19680401_0062_004_0145.xml
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182
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Kodak
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Kodak
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PopularPhotography_19680401_0062_004_0146.xml