Issue: 19680201

Thursday, February 1, 1968
February
2
False
62
Saturday, January 10, 2015

Articles
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680201_0062_002_0001.xml
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GENERAL ANILINE & FILM CORPORATION
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GENERAL ANILINE & FILM CORPORATION
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PopularPhotography_19680201_0062_002_0002.xml
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1
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Advertisement
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PopularPhotography_19680201_0062_002_0003.xml
tableOfContents
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POPULAR PHOTOGRAPHY
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PopularPhotography_19680201_0062_002_0004.xml
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3
3
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Honeywell Photographic
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Honeywell Photographic
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PopularPhotography_19680201_0062_002_0005.xml
masthead
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4
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MASTHEAD
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PopularPhotography_19680201_0062_002_0006.xml
article
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4,8
LETTERS TO THE EDOTOR
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LETTERS TO THE EDOTOR
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Being fortunate enough to know personally the dynamics of Ansel Adams, I read with great enjoyment David Vestal’s fine article on his Yosemite workshop [December], There is one technical item which I believe requires clarification: Vestal states "Density is determined by exposure: relative contrast is determined by development.
PopularPhotography_19680201_0062_002_0007.xml
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5
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HARIAN PUBLICATIONS
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HARIAN PUBLICATIONS
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PopularPhotography_19680201_0062_002_0008.xml
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6
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E.LEITZ,INC.
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E.LEITZ,INC.
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PopularPhotography_19680201_0062_002_0009.xml
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7
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E. Leitz, Inc.
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E. Leitz, Inc.
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PopularPhotography_19680201_0062_002_0010.xml
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8
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Nikon Inc.
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Nikon Inc.
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PopularPhotography_19680201_0062_002_0011.xml
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9
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Soligor
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Soligor
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PopularPhotography_19680201_0062_002_0012.xml
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10
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National Camera Repair School
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National Camera Repair School
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PopularPhotography_19680201_0062_002_0013.xml
article
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10
HELP!
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HELP!
OUR READERS WANT TO KNOW...
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I want to make pictures of a full moon at the beach on Kodachrome II. daylight-type film. What's a good starting exposure?—Lewis J. Reginald, Los Angeles, Calif. An exposure of 1/60 and f/5.6 often works well with this film for a full moon alone, as illustrated, when the lunar altitude is about 40-90 degrees.
PopularPhotography_19680201_0062_002_0014.xml
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11
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COLUMBIA STEREO TAPE CLUB
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COLUMBIA STEREO TAPE CLUB
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PopularPhotography_19680201_0062_002_0015.xml
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12
12
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TIFFEN OPTICAL CO.
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TIFFEN OPTICAL CO.
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PopularPhotography_19680201_0062_002_0016.xml
article
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12,13,14
LATEST REPORTS FROM THE PHOTO WORLD
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NEWSFRONT
Met plans multi-media show
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NEW YORK—"Harlem on my Mind" will open at Metropolitan in Oct., '68: Making use of closed-circuit TV, photos, paintings, and recording art from Harlem community since 1900, show announced by museum director Thomas P. F. Hoving and THOMAS P.F. HOVING Manhattan Borough President Percy E. Sutton will occupy Met's major exhibition galleries.
PopularPhotography_19680201_0062_002_0017.xml
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14
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YASHICA
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YASHICA
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PopularPhotography_19680201_0062_002_0018.xml
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14
14
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ACUFINE, INC.
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ACUFINE, INC.
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PopularPhotography_19680201_0062_002_0019.xml
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15
15
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McGraw-Hill Color Slide Program
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McGraw-Hill Color Slide Program
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PopularPhotography_19680201_0062_002_0020.xml
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16
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Weston Instruments, Inc.
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Weston Instruments, Inc.
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PopularPhotography_19680201_0062_002_0021.xml
article
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16,18,134
IN THE DARKROOM
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IN THE DARKROOM
Flattery in the Lab
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AL FRANCEKEVICH
Of all the pictures taken with a camera, most involve people, and most of these concentrate on the face. The ramifications of this preoccupation are the subject of this issue of POPULAR PHOTOGRAPHY. I'd like to deal with one particular phase of this preoccupation and how the darkroom enters into it.
PopularPhotography_19680201_0062_002_0022.xml
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17
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SONY
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SONY
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PopularPhotography_19680201_0062_002_0023.xml
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18
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Kako
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Kako
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PopularPhotography_19680201_0062_002_0024.xml
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18
18
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Toshiba America, Inc.
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Toshiba America, Inc.
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PopularPhotography_19680201_0062_002_0025.xml
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19,20
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Stereo Demonstration Record
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Stereo Demonstration Record
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PopularPhotography_19680201_0062_002_0026.xml
article
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23,24,25,26
The Hattersley Class
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EXPLORING THE BABY
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Monte Casazza
The more wonderful a thing is, the more ways we should learn to see it and thus comprehend how wonderful it really is. To see such a marvel as a baby in only one way, which most of us do with our cameras, is to deny ourselves the experience of knowing one of God’s greatest creations.
PopularPhotography_19680201_0062_002_0027.xml
article
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27
The Hattersley Class: PICTURES FROM STUDENTS
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THE GIRL NEXT DOOR
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In this lesson special emphasis was placed on establishing a warm, friendly, noncritical, relaxed atmosphere in which the girl next door would feel free to be her natural self. A good many students tried it and it worked like a charm. We saw no pictures of girls cowed hy self-styled hotshot photographers.
PopularPhotography_19680201_0062_002_0028.xml
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28,29
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BAUER
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BAUER
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PopularPhotography_19680201_0062_002_0029.xml
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30
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Advertisement
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PopularPhotography_19680201_0062_002_0030.xml
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30
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GSP
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GSP
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PopularPhotography_19680201_0062_002_0031.xml
article
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30,32,52
VIEWPOINT
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VIEWPOINT
The Multiple Face
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JACOB DESCHIN
Assigned to do a portrait for the theatrical section of a New York newspaper. Henri Dauman. a most inventive young magazine photographer, decided to try a new prism device he was then experimenting with. He had had the optic ground specially for use with his regular lens to achieve unusual evestopping results.
PopularPhotography_19680201_0062_002_0032.xml
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Vivitar Products
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Vivitar Products
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PopularPhotography_19680201_0062_002_0033.xml
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32
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DURST
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DURST
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PopularPhotography_19680201_0062_002_0034.xml
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33
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Nikon Inc.
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Nikon Inc.
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PopularPhotography_19680201_0062_002_0035.xml
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34
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MUNICIPAL INFORMATION BUREAU
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MUNICIPAL INFORMATION BUREAU
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PopularPhotography_19680201_0062_002_0036.xml
article
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34,36,133
OFFBEAT
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OFFBEAT
Meaningful portraits can’t be automated
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NORMAN ROTHSCHILD
You've just confidently pushed the button of your automatic camera at the moment you saw what you wanted. The camera’s metering system assures you that the exposure will be good. And if you’ve held your camera still and used a high enough shutter speed to stop motion, this member of today’s group of modern lenses will be able to give a sharp account of itself.
PopularPhotography_19680201_0062_002_0037.xml
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35
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Charles Beseler Co.
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Charles Beseler Co.
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PopularPhotography_19680201_0062_002_0038.xml
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36
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BROOKS INSTITUTE OF PHOTOGRAPHY
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BROOKS INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19680201_0062_002_0039.xml
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37
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Mamiya
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Mamiya
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PopularPhotography_19680201_0062_002_0040.xml
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Advertisement
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PopularPhotography_19680201_0062_002_0041.xml
article
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38,136
CRITICS at LARGE
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CRITICS at LARGE
TWO MASTER PORTRAITISTS
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The simultaneous appearance of two big, important books of pictures essentially one-man shows between covers is a happy coincidence. One is the work of photography’s (probably) greatest celebrity. Karsh of Ottawa, who has been Karshing people into immortality for nearly 30 years.
PopularPhotography_19680201_0062_002_0042.xml
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41
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New York Institute of Photography
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New York Institute of Photography
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PopularPhotography_19680201_0062_002_0043.xml
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42,43
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Ultrablitz
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Ultrablitz
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PopularPhotography_19680201_0062_002_0044.xml
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THE NEGA FILE COMPANY
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THE NEGA FILE COMPANY
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PopularPhotography_19680201_0062_002_0045.xml
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44
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National Photo Coloring School
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National Photo Coloring School
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PopularPhotography_19680201_0062_002_0046.xml
article
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44,46,135
TRAVEL
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TRAVEL
FINDING FACES IN TURKEY
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LES BARRY
What makes a good travel picture? The answer to that, after taking into consideration the technical basics of photography, narrows down to one thing: subject. And, although there are a lot of standard subjects for travel the actual photographs depend, to a larger extent, on personal taste and choice.
PopularPhotography_19680201_0062_002_0047.xml
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Simmon Omega, Inc.
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Simmon Omega, Inc.
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PopularPhotography_19680201_0062_002_0048.xml
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46
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THE AMPHOTO PHOTOGRAPHY BOOK CLUB
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THE AMPHOTO PHOTOGRAPHY BOOK CLUB
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PopularPhotography_19680201_0062_002_0049.xml
article
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47,48,50,52
PHOTO BEAT
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PHOTO BEAT
DRUKKER/HANSON/POLI
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Just as the color photographer can buy film tailored to the color balance of his light source (daylight or tungsten types), so may the holographer now buy Agfa-Gevaert emulsions custom-designed for the color of the laser light (helium-neon or ruby types) he uses.
PopularPhotography_19680201_0062_002_0050.xml
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48
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SOLAR CINE PRODUCTS, INC.
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SOLAR CINE PRODUCTS, INC.
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PopularPhotography_19680201_0062_002_0051.xml
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48
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AMERICAN SCHOOL OF PHOTOGRAPHY
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AMERICAN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19680201_0062_002_0052.xml
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49
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Bronica
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Bronica
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PopularPhotography_19680201_0062_002_0053.xml
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50
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Calumet MANUFACTURING CO.
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Calumet MANUFACTURING CO.
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PopularPhotography_19680201_0062_002_0054.xml
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51
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19680201_0062_002_0055.xml
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52
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Advertisement
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PopularPhotography_19680201_0062_002_0056.xml
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52
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HAVERHILL'S
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HAVERHILL'S
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PopularPhotography_19680201_0062_002_0057.xml
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Advertisement
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PopularPhotography_19680201_0062_002_0058.xml
article
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SOUND FOR PHOTOGRAPHERS
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PERCEPTION OR DROP-OUTS?
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TONY SCHWARTZ
If you asked the average parent, “Would you like your child to be perceptive?", the answer, of course, would be “Of course!" Yet although parents may buy a fine KLH sound system or a Kodak Carousel slide projector, they often purchase $29 phonographs or 59-cent plastic slide viewers for their children.
PopularPhotography_19680201_0062_002_0059.xml
article
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56
SOUND FOR PHOTOGRAPHERS
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INSIDE TRACK
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My projector/recorder has good recording quality but produces lots of background “hash.” Why? Look for an arcing electrical contact in the motor circuit. Why do I get a loud popping sound when my amplifier is first turned on? This is normal for many solid-state amplifiers.
PopularPhotography_19680201_0062_002_0060.xml
article
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SOUND FOR PHOTOGRAPHERS
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TAPE TIPS
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WHY A Y-ADAPTER? If the sound source is stereo but the recorder is mono, use a Y-adapter to connect both stereo channels to the recorder input. Otherwise, not all of the sound will be recorded. IMPEDANCE MATCHING. Many solid-state recorders have a low-impedance microphone input, which often results in poor sound from even the best of highimpedance microphones.
PopularPhotography_19680201_0062_002_0061.xml
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57
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Honeywell Photographic
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Honeywell Photographic
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PopularPhotography_19680201_0062_002_0062.xml
article
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SOUND FOR PHOTOGRAPHERS
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TESTING 1-2-3...
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Herbert Friedman
RADIO SHACK'S REALISTIC 909. As transistor techniques improved, it was only a matter of time before quality recorder performance and features could be offered at real budget prices. A typical example of what’s offered in quality “home” recorders is Radio Shack’s Realistic 909.
PopularPhotography_19680201_0062_002_0063.xml
review
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SOUND FOR PHOTOGRAPHERS
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JUST OUT
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Concord Electronics Corp.
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Concord Electronics Corp.
CONCORD F-200
$150
CONCORD F-200 is an AM/FM radio containing a detachable Concord F-100 Sound Camera cassette-loaded tape recorder. Music can be recorded directly from the radio; commercials can be eliminated by a remote control switch. Start, stop, and rewind functions are handled with a single control. Solid-state unit is priced at under $150. Manufacturer is Concord Electronics Corp., 1935 Armacost Ave., Los Angeles, Calif. 90025.
Concord Electronics Corp.
ALLIED MODEL 1040
$169.95
ALLIED MODEL 1040 solidstate tape recorder has a fourtrack stereo and monaural system, speeds of 7½, 3¾, and 1⅞ ips, instant-stop feature for “edit-as-you-go” operation, two VU meters, digital tape index, 10-watt amplifier, detachable speakers, stereo headphone output, automatic tape lifters, volume and tone controls for eacn channel, and automatic shutoff. Price, $169.95, also includes two microphones, 7-in. take-up reel, and patch cords. Manufacturer is Allied Radio Corp., 100 N. Western Ave., Chicago, III. 60680, who also offers 1968 Catalog No. 270, without charge.
Concord Electronics Corp.
LAFAYETTE RK-920
$199.95
LAFAYETTE RK-920, a solidstate four-track stereo tape deck features automatic shutoff and reversing in either recording or playback mode. Other features: speeds of 7½, 3¾, 1⅞ ips, stereo preamp, pushbutton controls, two VU meters, dual capstan drive with dual drive motors, instant reset digital tape index, stereo headphone jack, dual volume/tone controls, cuing control, and sound-on-sound sound-with-sound, and sound monitoring. Price, $199.95. Manufacturer is Lafayette Radio Electronics Corp., 111 Jericho Tpke., Syosset, N.Y 11791.
Concord Electronics Corp.
UHER DECK 7000
$149.50
UHER DECK 7000 incorporates sound-on-sound recording for multiple effects, individual level controls and VU meters for each channel, automatic shut-off with metallic leader, two speeds, fingertip controls, and four-digit counter with push-button reset. Price, $149.50. Distributor is Martel Electronics Sales, Inc., 2339 S. Cotner Ave., Los Angeles, Calif. 90064.
Concord Electronics Corp.
REVISED BOOK
$3.25
REVISED BOOK, Tape Recording for the Hobbyist, by Art Zuckerman, tells what you can do with a tape recorder and how to do it, from party tricks to building a library of sound. It also describes home video tape recording methods, covers special sound effects. This 160-page book is available at electronics parts distributors and bookstores; price, $3.25. Publisher is Howard W. Sams & Co., Inc., 4300 W. 62nd St., Indianapolis, Ind. 46206.
Concord Electronics Corp.
AMPEX MODEL 750
$199.95
AMPEX MODEL 750 stereo tape deck offers monitoring, sound-on-sound, sound-withsound, and echo and duet effects, at a price of $199.95. Deck has three heads: record, playback, and erase, as well as two VU meters, automatic shut-off, and dual capstan drive. Manufacturer is Ampex Corp., 2201 Lunt Ave., Elk Grove Village, III. 60007.
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PopularPhotography_19680201_0062_002_0064.xml
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59
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Advertisement: The mamiya/sekor 500TL.
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The mamiya/sekor 500TL.
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PopularPhotography_19680201_0062_002_0065.xml
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60
60
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BLACKHAWK FILMS
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BLACKHAWK FILMS
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PopularPhotography_19680201_0062_002_0066.xml
article
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60,130
GOWLAND’S L.A. SCENE
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GOWLAND’S L.A. SCENE
Try some shade on the face
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With all of my electronic flash, floods, umbrellas, and just plain window light, I have tended lately to do more and more portrait studies in the outdoor shade. I used to think that if I took the roof off my studio I would have the perfect lighting, but I’ve found that moving outdoors to the patio is cheaper and perhaps better.
PopularPhotography_19680201_0062_002_0067.xml
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EQUIPMENT AND MATERIALS
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NORMAN GOLDBERG EXAMINES PATENT FOR 3M INSTANT-PICTURE CAMERA
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It would appear that 3M (Minnesota Mining and Manufacturing Co.) has designs on the “pictures in an instant” field, namely a moderate-price camera that accepts a special film cartridge containing both sensitized print material and developer.
PopularPhotography_19680201_0062_002_0068.xml
review
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JUST OUT!
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JUST OUT!
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Bell & Howell Co.
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Bell & Howell Co.
CANON AUTO ZOOM 86C
$209.95; $229.90
CANON AUTO ZOOM 86C super 8 has a 9.5 47.5-mm f/1.8 power zoom lens, automatic and manual exposure control, 18and 36-fps camera speeds, film speed range of 25 to 100 ASA, contoured grip, battery test buttons, microprism-screen rangefinder, reflex viewing, and manually operated Type A filter. Price, $209.95; $229.90, with case. A Tele-Lens converter extending zoom range to 78 mm is available for $99.95. Distributor: Bell & Howell Co., 7100 McCormick Rd., Chicago, Ill. 60645.
Bell & Howell Co.
B & H AUTOLOAD 440
$149.95
B & H AUTOLOAD 440 features new styling for super 8’s: attached lens cover that swings into open or closed position, recessed and protected 11 35-mm f/1.9 zoom lens, adjustable folding grip with built-in wrist strap, and woodgrain vinyl trim. Other features: two speeds, accidental exposure lock, battery check, footage counter, filter actuator, underexposure needle shows in reflex finder. Price, $149.95. Available accessories: custom or holster carrying cases, $14.95 each; remote control unit, $10.45; 650-watt movie light, $21.95. Manufacturer: Bell & Howell Co., 7100 McCormick Rd., Chicago, Ill. 60645.
Bell & Howell Co.
ROLLEI QR BRACKET
$14.95
ROLLEI QR BRACKET mounts on the side of Rolleiflex cameras, permits user to load film without removing flash from camera. Price, $14.95. Manufacturer is Aimes-Hershey, P. O. Box 73, Lockport, Ill. 60441.
Bell & Howell Co.
PANOMAT
$14.95
PANOMAT eliminates figuring of angles when making panoramic shots with lenses from 35to 135-mm. After setting focal length of lens, exposure is made and unit clicked into next position up to 360 degrees. Price, $14.95; leather case, $1.95. Distributor is Spiratone, Inc., 135-06 Northern Blvd., Flushing, N.Y. 11354.
Bell & Howell Co.
MIRANDA COPY STAND
$70
MIRANDA COPY STAND has a cameraholding arrangement that removes strain from the tripod socket and is said to assure an absolute flat bascboard-to-lens plane. Gooseneck lamps can be extended 36-in. apart; lamp housings have ball-and-socket joints. Other features: 26½-ft elevation, lighting and camera arms ride on own attachments and order can be switched, camera extends 8½ in. from pole thus centering lens over baseboard, and unit disassembles for storage. Price, under $70. More information from Allied Impex Corp., 300 Park Ave. S.. New York, N.Y. 10010.
Bell & Howell Co.
SCHACHT TRAVEMAT PRISM VIEWFINDER
$99.50
SCHACHT TRAVEMAT PRISM VIEWFINDER has an exposure meter to read the light coming through the lens, and replaces the interchangeable viewfinder system of Exakta cameras. Price $99.50. Distributor is Agof-Schaclu Lens Corp., 160 Fifth Ave., New York, N.Y. 10010.
Bell & Howell Co.
150-mm MACROTEL
$29.95
150-mm MACROTEL f/4.5 short barrel telephoto yields a continuous focusing range with most bellows units from almost 1:1 to infinity. It accepts 40.5-mm screw-in accessories, and is available in custom mounts to fit most popular 35-mm SLR’s. Price, $29.95. Full details from Spiratone, Inc., 135-06 Northern Blvd., Flushing, N.Y. 11354.
Bell & Howell Co.
90-mm WIDE-ANGLE ASTROGON
$99.75
90-mm WIDE-ANGLE ASTROGON f/6.8 for 4x5 press and view cameras is designed for use in confined areas. Seiko shutter has speeds of 1 to 1/500 sec, with MX synchronization. Price, $99.75, at Luminos dealers.
Bell & Howell Co.
135-mm VIVITAR
$230
135-mm VIVITAR f/1.8, a short-mount telephoto, has it “T” mount for use on most 35-mm SLR’s’, half and full click stops to f/16, 6-ft minimum focusing distance, engraved depth-of-field scale and infrared focus index, removable tripod mount, and is 51/16-in. long. Price, with lens shade and a “T” adapter, $230; an f/1.5 model is priced at $390. Lens is marketed by Ponder & Best, Inc., P.O. Box 64733, Los Angeles, Calif. 90064.
Bell & Howell Co.
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$105
GRAFLEX, INC., Rochester. N.Y. 14603. announces the SM 400 RC, a filmstrip/slide projector with forward and reverse remote control operation. Proper use eliminates rewinding of filmstrips. A two-position switch provides fingertip selection of strip travel direction. Dimensions are 7½x49/16x9⅜ in.; weight, under 7 lb. Price, with 30-ft cord, $105.
Bell & Howell Co.
SYLVANIA BCK
SYLVANIA BCK projection lamp has a Tru-Focus base and socket, and is interchangeable with existing CZA incandescent lamps. It has an average rated life of 50 hours. Manufacturer is Sylvania Electric Products Inc., 730 Third Ave., New York, N.Y. 10017.
Bell & Howell Co.
SAUNDERS ENLARGING EASELS
SAUNDERS ENLARGING EASELS have been incorporated into the Simmon-Omega line of darkroom products and will be known as SaundersOmega easels. Included are two Universal models with borders adjustable to 11x14 and convertible to 14x17, four Single-Size models from 16x20 down to 5x7 (latter with click-stop Adjustabar and five masks for sizes down to 2½x3½), two Adjustable Borderless easels for sizes up to 11x14 and 16x20, one 20x24 Professional Adjustable easel with geared masking bands, and two Print-and-Repeat easels for multiple exposures of different sizes on a single sheet of 8x10 or 16x20 paper. Literature and price list available from Simmon-Omega, Inc., P.O. Box 1060, Woodside, N.Y. 11377.
Bell & Howell Co.
VIVITAR AF35
$99.50
VIVITAR AF35, a 35-mm autofocusing enlarger, provides enlargements up to 11x14 in. on the baseboard. Other features: convection-cooled parabolic lamp housing, adjustable socket to fit standard ASA enlarging lamps, counterbalanced parallelogram-head elevating assembly that automatically varies the position of the condenser for optimum light transmission. 50-mm Vivitar f/3.5 lens with click stops, plano-convex double condenser system, two printing positions, on-off switch on baseboard, and support guides for negative strips. Price, with lens and glassless negative carrier, $99.50. Enlarger is marketed by Ponder & Best, Inc., P.O. Box 64733, Los Angeles, Calif. 90064.
Bell & Howell Co.
PHOTOGRAPHIC SUPPLY CATALOG
PHOTOGRAPHIC SUPPLY CATALOG contains 32 pages listing more than 500 different items with prices. For a free copy, write to Freestyle Sales Co.. 1431 N. Western Ave., Hollywood, Calif. 90027.
Bell & Howell Co.
BOOKLET FOR AMATEURS
BOOKLET FOR AMATEURS. Tips for Belter Color Pictures, covers unusual shots, composition, filters, posing, etc., and is available without charge from the following Betsy Color Laboratories. G.P.O. Box 203, New York, N.Y. 10001P.O Box 862, Louisville, Ky. 40201; P.O. Box 282 Pueblo. Colo. 81002; P.O. Box 42233, Portland Ore. 97242.
Bell & Howell Co.
GOSSEN SCOUT
$12.95
GOSSEN SCOUT exposure meter has builtin conversion for reflectedor incident light measurement weighs 1½ oz, is operated with one hand covers a shutter-speed range from 1/1,000 sec to -AMP;AMP;#X00BC; min., indicates lens openings from f/2 to f/22 with film speeds from ASA 12 to 1,600. Price, $12.95, with nylon neckstrap. Distributor is Kling Photo Corp., 25-20 Brooklyn-Queens Expwy. W., Woodside, N.Y. 11377.
Bell & Howell Co.
SUN GUN 8
$14.95
SUN GUN 8 movie light has an adjustable focusing beam, a 650-watt DVY lamp with an average rated life of 25 hours, and measures 3x4 in. Price $14.95; accessory handle, $2.50. Manufacturer is Sylvania Electric Products Inc., 730 Third Ave., New York, N.Y. 10017.
Bell & Howell Co.
GIANT BLOW-UPS
GIANT BLOW-UPS (up to 40x60 in.) from negatives or prints are offered by Blow-Up, 200 W. 57th St., New York, N.Y. 10019. Write for price list and instructions.
Bell & Howell Co.
ACCURA DUPLIVAR
$49.95
ACCURA DUPLIVAR makes same-size or enlarged duplicates without use of attachments. It fits most 35-mm SLR’s by means of an Accura “T” adapter. Price, $49.95, with adapter. Distributor is Accura, Ltd., P.O. Box 47 Flushing; N.Y. 11352.
Bell & Howell Co.
SUPER CAMBO VIEW
$45
SUPER CAMBO VIEW camera cases are introduced by Burleigh Brooks Inc., 420 Grand Ave., Englewood, N.J. Model C-20A opens like a onesuiter, has a foam-padded separator, and holds 2-AMP;AMP;#X00BC;X3-AMP;AMP;#X00BC;, 4X5, or 5x7 camera, three lenses, and accessories. Model C-20B is of conventional camera case design, holds camera upside down and ready for use. It holds same cameras as above as well as a generous amount of lenses and accessories. Price, $45 for either.
Bell & Howell Co.
SMILE-FILE
$5
SMILE-FILE, a folding album for filing or displaying snapshots, can be folded for bookshelf storage, hung on a wall, or set up like a folding screen. Ten hinged plastic boards with channeled edges on both faces accept prints. Plastic retaining clip can be used as a label. Price, $5. It is manufactured by Chatham Specialties Mfg. Co., Chatham, N.Y. 12037.
Bell & Howell Co.
P & B TRIPODS
$39.50
P & B TRIPODS are out in two new models. No. 1110 for heavy-duty use is constructed of aluminum and steel, and has three-section tubular legs with retractable spikes and rubber feet. Head tilts 90 degrees forward and 45 degrees backward; lateral tilt feature permits 90-degree tilt to left and 45 degrees to right. It collapses to 30 in. and extends to 70 in. Weight is 5½ lb. Price, $49.50. No. 1109 is made of aluminum, and has a 90-degree tilt, rotation of 360 degrees horizontally and vertically, U-shaped channel legs, 63-in. extension, length of 23½ in. when collapsed, and a weight of 4½ lb. Price $39.50. Both have reversible center posts and degree reference markings for adjustments. Distributor is Ponder & Best, Inc., P.O. Box 64733, Los Angeles, Calif. 90064.
Bell & Howell Co.
QUIK STICK
QUIK STICK is a clear, nonflammable, nontoxic spray adhesive for mounting prints. Tackiness can be varied by repeated sprayings. A product of Hudson Photographic Industries, Inc., Irvington-onHudson, N.Y., it is available in art supply and stationery STORES.
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PopularPhotography_19680201_0062_002_0069.xml
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65
65
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THE ENCYCLOPEDIA OF PHOTOGRAPHY
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THE ENCYCLOPEDIA OF PHOTOGRAPHY
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PopularPhotography_19680201_0062_002_0070.xml
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64
64
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Nikon Inc.: Nikon Super Zoom-8
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Nikon Inc.
Nikon Super Zoom-8
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PopularPhotography_19680201_0062_002_0071.xml
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64
64
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Advertisement
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PopularPhotography_19680201_0062_002_0072.xml
article
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67,130,131
TOOLS & TECHNIQUES
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TOOLS & TECHNIQUES
Those Gray-Day Picture Blues
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CORA WRIGHT KENNEDY
Must dull days be synonymous with dull pictures of people? Not by any means, if you know a few simple ways of handling portrait problems created by gray days. With all the know-how in the world, blackand-white pictures generally can’t (and certainly shouldn’t) be made to look as if they were recorded in bright sunlight.
PopularPhotography_19680201_0062_002_0073.xml
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68
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ZIFF-DAVIS SERVICE
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ZIFF-DAVIS SERVICE
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article
68
68,70,72,116
Schwalberg at EUROPHOT
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Schwalberg at EUROPHOT
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Bob Schwalberg returns to POP PHOTO as a correspondent-at-large covering England and continental Europe. Formerly Technical Editor of this magazine. Schwalberg has lived in West Germany for more than seven years.—Ed. This second triennial summit conference of European photography convened in October a good half-mile above sea level in the much-too-pretty-to-be-believed village of Garmisch. high in the beery Bavarian Alps.
PopularPhotography_19680201_0062_002_0075.xml
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69
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ZIFF-DAVIS SERVICE
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ZIFF-DAVIS SERVICE
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PopularPhotography_19680201_0062_002_0076.xml
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70
70
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Magniphoto
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Magniphoto
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PopularPhotography_19680201_0062_002_0077.xml
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70
70
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PopularPhotography_19680201_0062_002_0078.xml
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71
71
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ZIFF DAVIS SERVICE DIVISION
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ZIFF DAVIS SERVICE DIVISION
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PopularPhotography_19680201_0062_002_0079.xml
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72
72
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Ziff-Davis Publishing Company
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Ziff-Davis Publishing Company
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PopularPhotography_19680201_0062_002_0080.xml
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75
75
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The School of Modern Photography
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The School of Modern Photography
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PopularPhotography_19680201_0062_002_0081.xml
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76
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NIKON INC.
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NIKON INC.
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PopularPhotography_19680201_0062_002_0082.xml
article
76
76
EDITORIAL
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EDITORIAL
New hot subject
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Let’s face it—photography no longer belongs to the few. It is big business, as anyone can see from stock market reports,and it is interesting news for television, newspapers, and general-interest magazines. Photographers today live in a goldfish bowl and what once was a private world is wide open for all to see, report, and judge.
PopularPhotography_19680201_0062_002_0083.xml
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77
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Allied Impex Corp.
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Allied Impex Corp.
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PopularPhotography_19680201_0062_002_0084.xml
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78
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Konica Camera Corp.
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Konica Camera Corp.
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PopularPhotography_19680201_0062_002_0085.xml
article
79
79,80,81,116,118,120,131,132
THE HUMAN FACE
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BUY, BABY, BUY!
A with-it photographer looks hard at faces that keep the economy bubbling
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AL GRUEN
In a gutter of the Detroit ghetto fire riffled the pages of a magazine. It flipped to the color picture of a blonde girl smiling through the smoke. She held something in her hand, but it ran into a part of the page that had charred and couldn’t be identified.
PopularPhotography_19680201_0062_002_0086.xml
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82,83,84,85
THE HUMAN FACE
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WHAT IS IT?
It has two eyes, two ears, and a nose
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The face is a stage on which emotions are played, but when it’s still-picture-quiet, photographic techniques can take over and put on a show. Photography becomes a funhouse mirror when the printing paper is warped under the enlarger. Photography turns into a face-bulldozer when two negatives are sandwiched together.
PopularPhotography_19680201_0062_002_0087.xml
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86,87,132
THE HUMAN FACE
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PRETOUCHING: Correct faults before you shoot
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DAVID B. EISENDRATH
One of my friends once remarked facetiously that the biggest difference between amateur and professional photographers is that the pro shoots many shots of each subject, whereas the amateur makes only one, and that the professional also retouches.
PopularPhotography_19680201_0062_002_0088.xml
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88,89,90,91
THE HUMAN FACE
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THE Subject Was Noses
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RALPH HATTERSLEY
I’ve just finished researching the nose problem. I find that nothing encouraging about noses has been said in the last 2,500 years. To expand on this feeble literature of noses, I interviewet some photographers, noses being a problem with them.
PopularPhotography_19680201_0062_002_0089.xml
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92,93
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FIVE TRANSFORMATIONS
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These are catalysts—pictures to stimulate you, not pictures to imitate. A catalyst is a chemical that boosts a reaction without being changed by it—like the man across the street from a fight who eggs the other fellows on. But instead of “Let’s you and him fight!” these pictures say, “Use your eyes and mind when you photograph."
PopularPhotography_19680201_0062_002_0090.xml
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94,95,96,97
THE HUMAN FACE
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FACES, THIRD FLOOR
Pictures from the Edward Steichen Photography Center, the Museum of Modern Art, New York
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After three years, the Museum of Modern Art has changed this presentation of its photography collection. The new long-term show on the third floor is a great advance over the first one, both in picture selection and in lighting and installation.
PopularPhotography_19680201_0062_002_0091.xml
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98
98,99,100,101,134
THE HUMAN FACE
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'SOMETHING ELSE' COLOR
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AL FRANCEKEVICH
I must admit that I have strayed outside the field of conventional photography and into the realm of the photoengraver in creating the posterlike images on these pages. After years of doing and seeing hundreds of normal color photographs.
PopularPhotography_19680201_0062_002_0092.xml
article
102
102,103
THE HUMAN FACE
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TWO FACES OF MAN RAY
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Shooting a portrait of one of the most famous portrait photographers in the world would be a challenge for anyone—even versatile Tom McCarthy. He had known and admired Man Ray’s work, and relished the assignment to shoot the famed photographer-artist in his Paris studio.
PopularPhotography_19680201_0062_002_0093.xml
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104,105,106,107
THE HUMAN FACE
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FACE POWER
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PopularPhotography_19680201_0062_002_0094.xml
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108
108,109,110,111
THE HUMAN FACE
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the non-human face
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BOB BARRETT
An artist’s greatest gift is the ability to see everything new: every object as something it’s not. chaos as order, ugliness as beauty, things as people. The finest photographers possess the gift just as painters and poets do. Bob Barrett, who lives in New Jersey, is one of these.
PopularPhotography_19680201_0062_002_0095.xml
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112
112,113
THE HUMAN FACE
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Rothschild’s FACELIGHTING NOTEBOOK
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NORMAN ROTHSCHILD
1 The eyes are the mirror to the personality. They look most lifelike if each has a tiny catchlight. Move the main or fill until a catchlight appears. Try to avoid two or more eatchlights. If unavoidable, they can be retouched out carefully, on the negative (if large) or print.
PopularPhotography_19680201_0062_002_0096.xml
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114,115,136
EQUIPMENT AND MATERIALS
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MTF: THE CURVE THAT MEANS BETTER LENSES
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NORMAN GOLDBERG
For some time now, optical designers have had a technique for evaluating lens performance that no longer relies upon human judgment, but upon machines. The technique is known as Modulation Transfer Function, or M.T.F. for short. The apparatus used in M.T.F. analysis is often highly complex and sophisticated, but the basic principles involved are easy enough to grasp.
PopularPhotography_19680201_0062_002_0097.xml
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KODAK
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KODAK
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PopularPhotography_19680201_0062_002_0098.xml
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119
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Kodak
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Kodak
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PopularPhotography_19680201_0062_002_0099.xml
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121
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THE CAMERA ARTS BOOK CLUB
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THE CAMERA ARTS BOOK CLUB
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PopularPhotography_19680201_0062_002_0100.xml
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122
122,123,124,125,126,127
MOVIES
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8-TO-1 ZOOM, 3 FILMING SPEEDS
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The Canon 814 is a very well-made super 8 camera with excellent optical and mechanical performance. Its 8-to-1 f/1.4 Canon Zoom lens yields sharp pictures at both close-up and long distances and holds its focus throughout the zooming range.
PopularPhotography_19680201_0062_002_0101.xml
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128,129
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19680201_0062_002_0102.xml
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130
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THE LATENT IMAGE
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THE LATENT IMAGE
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PopularPhotography_19680201_0062_002_0103.xml
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130
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Ziff-Davis Service
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Ziff-Davis Service
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PopularPhotography_19680201_0062_002_0105.xml
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130
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THE FR CORPORATION Bronx
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THE FR CORPORATION Bronx
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PopularPhotography_19680201_0062_002_0106.xml
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JONES PHOTO EQUIMENT
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JONES PHOTO EQUIMENT
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PopularPhotography_19680201_0062_002_0107.xml
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TEXAS TOURIST DEVELOPMENT AGENCY
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TEXAS TOURIST DEVELOPMENT AGENCY
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PopularPhotography_19680201_0062_002_0108.xml
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134
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47th STREET PHOTO INC.
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47th STREET PHOTO INC.
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PopularPhotography_19680201_0062_002_0109.xml
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Advertisements
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PopularPhotography_19680201_0062_002_0110.xml
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136
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Advertisements
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PopularPhotography_19680201_0062_002_0111.xml
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137,138,139
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PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19680201_0062_002_0112.xml
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140,141,142,143,144,145
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Spiratone INC.
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Spiratone INC.
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PopularPhotography_19680201_0062_002_0113.xml
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146
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GLO-COLOR LABS
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GLO-COLOR LABS
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PopularPhotography_19680201_0062_002_0114.xml
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147
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19680201_0062_002_0115.xml
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Starlight COLOR LAB
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Starlight COLOR LAB
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PopularPhotography_19680201_0062_002_0116.xml
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149
149
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ZIFF-DAVIS PUBLISHING COMPANY
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ZIFF-DAVIS PUBLISHING COMPANY
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PopularPhotography_19680201_0062_002_0117.xml
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149
149
POPULAR PHOTOGRAPHY TRAVEL SERVICE
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POPULAR PHOTOGRAPHY TRAVEL SERVICE
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POPULAR PHOTOGRAPHY'S travel department maintains a complete up-to-date world-wide listing of travel information sources—countries, states and general areas. This page has been designed to help readers plan their vacations, photo tours, and week-end trips, by making it easy for them to obtain current news about any point on the globe.
PopularPhotography_19680201_0062_002_0118.xml
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KOLOR BRiTE
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KOLOR BRiTE
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PopularPhotography_19680201_0062_002_0119.xml
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151
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"SOUND FOR A PICTURE EVENING, VOLUME II”
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"SOUND FOR A PICTURE EVENING, VOLUME II”
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PopularPhotography_19680201_0062_002_0120.xml
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152,153
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olden
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olden
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PopularPhotography_19680201_0062_002_0121.xml
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Betsy Color
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Betsy Color
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PopularPhotography_19680201_0062_002_0122.xml
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AIDS TO BETTER PHOTOGRAPHY
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AIDS TO BETTER PHOTOGRAPHY
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PopularPhotography_19680201_0062_002_0123.xml
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MINIFILM PHOTO
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MINIFILM PHOTO
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PopularPhotography_19680201_0062_002_0124.xml
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MINIFILM
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MINIFILM
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[no value]
[no value]
PopularPhotography_19680201_0062_002_0125.xml
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158
158
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0126.xml
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159
159
[no value]
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0127.xml
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160
160
[no value]
[no value]
FasCOLOR
[no value]
FasCOLOR
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0128.xml
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161
161
[no value]
[no value]
BASS CAMERA CO.
[no value]
BASS CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0129.xml
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162
162,163,164,165
[no value]
[no value]
BASS CAMERA CO.
[no value]
BASS CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0130.xml
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166
166
[no value]
[no value]
COLORTONE LABS
[no value]
COLORTONE LABS
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[no value]
[no value]
PopularPhotography_19680201_0062_002_0131.xml
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167
167,168,169,170
[no value]
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
WALL ST. CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0132.xml
article
170
170
POPULAR PHOTOGRAPHY INDEX OF ADVERTISERS—FEBRUARY 1968
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POPULAR PHOTOGRAPHY INDEX OF ADVERTISERS—FEBRUARY 1968
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0133.xml
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171
171
[no value]
[no value]
Master Color Labs
[no value]
Master Color Labs
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0134.xml
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172
172,173
[no value]
[no value]
Ritz CAMERA
[no value]
Ritz CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0135.xml
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174
174,175,176
[no value]
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CLASSIFIED MART
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0136.xml
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177
177
[no value]
[no value]
EDMUND SCIENTIFIC CO.
[no value]
EDMUND SCIENTIFIC CO.
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[no value]
[no value]
PopularPhotography_19680201_0062_002_0137.xml
article
178
178
I WANT TO BUY...
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I WANT TO BUY...
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[no value]
[no value]
[no value]
I would like to purchase, a 2¼x2¼ SLR and have narrowed my choice to the Hasselblad 500C and the Praktisix II. What would you recommend?— Seymour Rosen. New Brunswick, N.J. Our experience is that both cameras have good lenses. All Hasselblad lenses have Compur shutters (which are easier to synch at all speeds with regular and electronic flash.
PopularPhotography_19680201_0062_002_0138.xml
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179
179
[no value]
[no value]
Minolta Corporation
[no value]
Minolta Corporation
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0139.xml
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180
180
[no value]
[no value]
Kodak
[no value]
Kodak
[no value]
[no value]
[no value]
PopularPhotography_19680201_0062_002_0140.xml