Issue: 19640701

Wednesday, July 1, 1964
July
1
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55
Wednesday, December 31, 2014

Articles
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PHOTOGRAPHY
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PopularPhotography_19640701_0055_001_0001.xml
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Advertisement
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PopularPhotography_19640701_0055_001_0002.xml
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1
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N. Y. Subsidiary of Ehrenreich Photo-Optical Industries, Inc.
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N. Y. Subsidiary of Ehrenreich Photo-Optical Industries, Inc.
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PopularPhotography_19640701_0055_001_0003.xml
masthead
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PHOTOGRAPHY
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PopularPhotography_19640701_0055_001_0004.xml
tableOfContents
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IP HOTOsGRAPHY
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PopularPhotography_19640701_0055_001_0005.xml
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3
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MIRANDA
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MIRANDA
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PopularPhotography_19640701_0055_001_0006.xml
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4
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TIFFEN OPTICAL CO.
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TIFFEN OPTICAL CO.
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PopularPhotography_19640701_0055_001_0007.xml
article
4
4,6
LETTERS
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LETTERS
Taking America with you
Upside-down Argiope
Commercial bride?
Automation, the emancipator
A reader's got a secret
Addenda to travel-pic agencies
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All you say about the pleasures of taking photos while traveling [February Editorial] is true. But there is another side to the same coin that few Americans realize or enjoy. When traveling, they should take pictures of America with them.
PopularPhotography_19640701_0055_001_0008.xml
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4
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Advertisement
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PopularPhotography_19640701_0055_001_0009.xml
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5
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SAWYER'S
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SAWYER'S
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PopularPhotography_19640701_0055_001_0010.xml
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6
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Honeywell
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Honeywell
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PopularPhotography_19640701_0055_001_0011.xml
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7
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Minolta
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Minolta
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PopularPhotography_19640701_0055_001_0012.xml
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8
8,9
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Famous Famous Photographers School
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Famous Famous Photographers School
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PopularPhotography_19640701_0055_001_0013.xml
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10
10
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Advertisement
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PopularPhotography_19640701_0055_001_0014.xml
article
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10,12
JACOB DESCHIN VIEWPOINTS
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JACOB DESCHIN VIEWPOINTS
DO YOU NEED A GRANT?
Self-expression for pay
Tendency to blame
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A relatively young man with a wife and child and 12 years of varied photographic and writing extperience. asks in a letter. "Is there any foundation. fund, or other organization which could finance a project in which I could he an artist instead of a snapshooter?”
PopularPhotography_19640701_0055_001_0015.xml
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11
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GRAFLEX
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GRAFLEX
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PopularPhotography_19640701_0055_001_0016.xml
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12
12
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FUJI Photo Optical Products Inc.
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FUJI Photo Optical Products Inc.
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PopularPhotography_19640701_0055_001_0017.xml
article
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12
POPULAR PHOTOGRAPHY’S INTERNATIONAL EXHIBITS
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POPULAR PHOTOGRAPHY’S INTERNATIONAL EXHIBITS
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These exhibits, composed of selected prize-winning prints from POPULAR PHOTOGRAPHY’S international picture contests, are available to interested universities, colleges, art galleries, exhibition halls, museums, photo clubs, and other organizations open to the general public for showing.
PopularPhotography_19640701_0055_001_0018.xml
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13
13
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Ponder & Best, Inc.
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Ponder & Best, Inc.
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PopularPhotography_19640701_0055_001_0019.xml
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14
14
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kal heitz
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kal heitz
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PopularPhotography_19640701_0055_001_0020.xml
article
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14,26,28
EQUIPMENT AND MATERIALS
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JUST OUT
CAMERAS
CAMERA ACCESSORIES
LIGHTING EQUIPMENT
MEGALUME
DARKROOM EQUIPMENT
SOUND EQUIPMENT
BROCHURES
MISCELLANEOUS
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ANSCO CADET FLASH camera is available in a luggagetype carrying case, including All Weather film. AG-1 flashbulbs, and batteries. Price is $12.95. Ansco Cadet II camera outfit with flashgun, batteries, flashbulbs, and film is also available, at $11.95.
PopularPhotography_19640701_0055_001_0021.xml
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15
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ULTRABLITZ
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ULTRABLITZ
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PopularPhotography_19640701_0055_001_0022.xml
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16
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ROBERTS
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ROBERTS
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PopularPhotography_19640701_0055_001_0023.xml
article
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16
IN THE DARKROOM AL FRANCEKEVICH
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IN THE DARKROOM AL FRANCEKEVICH
HOW BLACK IS BLACK?
The fog test
More contrast means sacrifice
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Of all the really absolute rules in photography. the one that can he broken successfully least often is the axiom that each black-and-white print should have a good black and a good white somewhere in the picture area. The subject matter that is sometimes excepted is fog or mist, and in some cases very off-beat experimental prints.
PopularPhotography_19640701_0055_001_0024.xml
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17
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PHOTO PRODUCTS OF GENERAL ANILINE & FILM CORPORATION
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PHOTO PRODUCTS OF GENERAL ANILINE & FILM CORPORATION
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PopularPhotography_19640701_0055_001_0025.xml
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18
18
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Allied Impex Corp: MAUER 88R
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Allied Impex Corp
MAUER 88R
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PopularPhotography_19640701_0055_001_0026.xml
article
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18,20
glamor
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glamor
WHEN EVERYTHING WORKS TOGETHER
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PETER GOWLAND
The picture for this month's column was chosen because it combines the four factors that I consider the most important in making good glamor pictures: beautiful model, interesting setting, complementary background. and unusual lighting.
PopularPhotography_19640701_0055_001_0027.xml
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19
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MAMIYA division of Ehrenreich Photo-Optical Industries, Inc.
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MAMIYA division of Ehrenreich Photo-Optical Industries, Inc.
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PopularPhotography_19640701_0055_001_0028.xml
article
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20
CONTESTS & MARKETS
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CONTESTS & MARKETS
CONTESTS
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FOTO MAGAZINE of Stockholm announces its 1964 competition, offering $500 in prizes plus plaques and certificates. Submissions must be in groups of three prints (black-andwhite or color) or three slides. Only pictures which have not previously been published or awarded prizes will be eligible.
PopularPhotography_19640701_0055_001_0029.xml
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Advertisement
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PopularPhotography_19640701_0055_001_0030.xml
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21
21
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19640701_0055_001_0031.xml
article
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22,24,38,40,42
CRITICS at LARGE
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CRITICS at LARGE
LIVES OF A MAN AND A MAGAZINE: REVIEWED BY VESTAL AND DOWNES
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Any autobiography naturally presents a somewhat one-sided, author's-eye view of himself, and is the product both of his talents and of his blind spots. Steichen's book is no exception; but it must be said that he blows a mighty mellow horn.
PopularPhotography_19640701_0055_001_0032.xml
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22
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ALLIED IMPEX CORPORATION: rechargeable battery
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ALLIED IMPEX CORPORATION
rechargeable battery
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PopularPhotography_19640701_0055_001_0033.xml
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23
23
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19640701_0055_001_0034.xml
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24
24
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19640701_0055_001_0035.xml
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25
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19640701_0055_001_0036.xml
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26
26
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Honeywell: Strobonar 65C High Output Flash
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Honeywell
Strobonar 65C High Output Flash
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PopularPhotography_19640701_0055_001_0037.xml
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27
27
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Advertisements
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MAMIYA division of Ehrenreich Photo-Optical Industries, Inc.
Mamiya 23 Deluxe
MAMIYA division of Ehrenreich Photo-Optical Industries, Inc.
Mamiya 23 Standard
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PopularPhotography_19640701_0055_001_0038.xml
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28
28
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ALLIED IMPEX CORPORATION
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ALLIED IMPEX CORPORATION
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PopularPhotography_19640701_0055_001_0039.xml
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29
29
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H. A. BOHM & COMPANY
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H. A. BOHM & COMPANY
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PopularPhotography_19640701_0055_001_0040.xml
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30
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Advertisement
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PopularPhotography_19640701_0055_001_0041.xml
article
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30,123
COLOR CLINIC
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COLOR CLINIC
COMMON SENSE AND GUIDE NUMBERS
MANUFACTURERS GUIDE NUMBERS FOR ELECTRONIC FLASH UNITS
Shooting from moving vehicles
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DAVID B. EISENDRATH
During the past few years tin; photographic industry has heen going through a number of minor revolutions; some of them are apparent. hut many of them overtake us without warning. I am particularly concerned with the fact that manufacturers are bringing out fewer and fewer color films for indoor use with studio lighting.
PopularPhotography_19640701_0055_001_0042.xml
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OLYMPUS CORPORATION OF AMERICA
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OLYMPUS CORPORATION OF AMERICA
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PopularPhotography_19640701_0055_001_0043.xml
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32
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BOGEN PHOTO CORP.: Carena ZOOMEX"S"
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BOGEN PHOTO CORP.
Carena ZOOMEX"S"
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PopularPhotography_19640701_0055_001_0044.xml
article
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32,34,42
LES BARRY ON THE GO
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PHOTOGRAPHY AFLOAT IN SWEDEN
Pros appreciate it, too
It’s a long days’ journey
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It' s said, in the travel brochure. and among people who promote tourism to Sweden, that there’s nothing as restful and relaxing as the three-day boat trip between Stockholm and GOthenberg. I couldn't disagree more. If you take pictures when you travel (and who doesn't?), the combination canal-lakeriver-sea voyage across Sweden can constituti? one of the most exciting and photoprovocative vacation experiences you II ever have.
PopularPhotography_19640701_0055_001_0045.xml
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N.Y. Subsidiary of Ehrenreich Photo-Optical Industries
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N.Y. Subsidiary of Ehrenreich Photo-Optical Industries
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PopularPhotography_19640701_0055_001_0046.xml
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34
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ANOTHER FINE PRODUCT OF ALLIED IMPEX CORPORATION
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ANOTHER FINE PRODUCT OF ALLIED IMPEX CORPORATION
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PopularPhotography_19640701_0055_001_0047.xml
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35
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Agfa Incorporated
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Agfa Incorporated
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PopularPhotography_19640701_0055_001_0048.xml
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36
36
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North American Philips Company, Inc.
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North American Philips Company, Inc.
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PopularPhotography_19640701_0055_001_0049.xml
article
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36
PHOTO TIPS
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PHOTO TIPS
SHORT CUTS TO BETTER PICTURES
Weighted line keeps negative brush handy and ready for use
Empty film spools keep drying films separated
Block out meter settings on foreign-made lenses
Clay base keeps spotting dyes from tipping over
Envelopes make convenient files for negative strips
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Keep negative brush on a weighted line so it’s always handy and not apt to be splashed with solutions. Two screw-eyes are attached to a shelf (or wall) and a fairly heavy cord run through the eyes. Weight at one end should be same as that of the brush.
PopularPhotography_19640701_0055_001_0050.xml
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37
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BURLEIGH BROOKS, INC.
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BURLEIGH BROOKS, INC.
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PopularPhotography_19640701_0055_001_0051.xml
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38
38
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Honeywell
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Honeywell
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PopularPhotography_19640701_0055_001_0052.xml
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39
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19640701_0055_001_0053.xml
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40
40
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Nikon Incorporated: NIKKOREX 35 ZOOM
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Nikon Incorporated
NIKKOREX 35 ZOOM
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PopularPhotography_19640701_0055_001_0054.xml
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41
41
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THE CAMERA ARTS BOOK CLUB
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THE CAMERA ARTS BOOK CLUB
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PopularPhotography_19640701_0055_001_0055.xml
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42
42
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Honeywell
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Honeywell
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PopularPhotography_19640701_0055_001_0056.xml
article
43
43
TEST reports
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PRONTOR CABLE RELEASES
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Here are two special items from Alfred Gauthier GMBH of West Germany, which should make life a great deal easier for photographers who take time exposures or use a cable release in very low-light situations. One is the Prontor Ultra Slow Speed Cable Release, which facilitates accurate timing of exposures from 2 to 32 sec, with shutter set on Bulb.
PopularPhotography_19640701_0055_001_0057.xml
article
43
43
TEST reports
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450-mm MIRANDA-SOLIGOR f/8
TECH DATA
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The 450-mm Miranda Soligor f/8 lens is an extreme tele which sacrifices only speed for the sake of weight and price. Optically and mechanically, it is the peer of some faster, more expensive counterparts. Considering the fact that it primarily will be used on a tripod outdoors in broad daylight, the maximum f/8 aperture is more than sufficient.
PopularPhotography_19640701_0055_001_0058.xml
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44
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Advertisement
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PopularPhotography_19640701_0055_001_0059.xml
article
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44,45,46
NWES FRONT
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LATEST REPORTS FROM THE PHOTO WORLD
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LEVERKUSEN, West Germany— Agfa introduces new easyLoading cameras in Europe: European pohotographers got a Look at long-heralded Agfa easy-loading cameras and cartridges when they went into distribution throughout Europe in June.
PopularPhotography_19640701_0055_001_0060.xml
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46
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FUJI PHOTO OPTICAL PRODUCTS, INC.
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FUJI PHOTO OPTICAL PRODUCTS, INC.
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PopularPhotography_19640701_0055_001_0061.xml
article
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47
SPECIAL COLOR ISSUE
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NEW WAYS TO LOOK AT SLIDES
Use color print services
Making color dupes is simple
Consider rear screen viewers
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BILL PIERCE
So your color slides have just come back from the processor. What are you going to do with them? Project them? If that's all you can do with your slides, you may be imposing a serious limitation on your color work. Let’s say I come over to your house one afternoon to see your slides.
PopularPhotography_19640701_0055_001_0062.xml
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48
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ILFORD INC.
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ILFORD INC.
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PopularPhotography_19640701_0055_001_0063.xml
article
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48
EDITORIAL
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EDITORIAL
Darkroom renaissance coming?
Next month:
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BRUCE DOWNES
With the continued increase in popularity of color many of us in the industry look forward to the day when color prints will he as simple and economical to make as black-and-white today: for when that day comes it might well bring with it a darkroom renaissance with an accompanying surge of excitement and interest in photography as a creative craft.
PopularPhotography_19640701_0055_001_0064.xml
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49
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POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19640701_0055_001_0065.xml
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50
50
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CHARLES BESELER COMPANY
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CHARLES BESELER COMPANY
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PopularPhotography_19640701_0055_001_0066.xml
article
51
51
SPECIAL COLOR ISSUE
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PROBLEMS/SOLUTIONS IN COLOR
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DAVID B. EISENDRATH
The world of color photography is a wonderful one. It can be simple or complex, pleasurable or frustrating, effortless or demanding of extreme precision. To the dedicated worker, it is rewarding and gratifying. A painter need not grind his own paints, nor even be aware of their chemistry.
PopularPhotography_19640701_0055_001_0067.xml
article
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52,53,54,55,56,57,58,59,60,61
SPECIAL COLOR ISSUE
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EISENDRATH'S 7 COLOR CASE HISTORIES
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INCA KNIFE: Shiny metal objects are especially difficult to photograph, since metal always reflects its surroundings to some extent. This gold knife, used by the Incas to sacrifice human life, was no exception. The standard technique is to show the object’s shape by placing large reflectors in proper position so their images will give the impression of a smooth expanse of metal.
PopularPhotography_19640701_0055_001_0068.xml
article
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60,61,62,63
SPECIAL COLOR ISSUE
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COLOR GREMLINS
A COLOR SANDWICH
IT’S ALL IN THE AGING
PACKAGED PROTECTION
BEAT THE HEAT
QUANTITY NOT QUALITY
GREMLINS GALORE
TEMPERAMENTAL IMAGE
COLOR JUDGING
THE FUGITIVE DYES
GREMLINS ON THE RUN
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The revolution in color photography and the revelation of color photography prohahly have heen the two greatest phenomena to stimulate the photographic industry in the years since the war. Technology has advanced so greatly that today color is for everyone.
PopularPhotography_19640701_0055_001_0069.xml
article
64
64,65,98,99,100
FROM NORMAN ROTHSCHILD’S COLOR NOTEBOOK
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HOW TO SAVE MONEY ON COLOR
A little sense can often save a dollar
Method 1 SHOOT HALF-FRAME COLOR
Method 2:H00T 36INSTEAD OF 20-EXPOSURE LOADS
Method 3:L0AD YOUR OWN FROM 35-MM BULK ROLLS
Method 5: Process your own
Method 6: What about us poor 120 users?
Method 7: What about negative color?
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No one has ever claimed that shooting color is an inexpensive hobby. Nevertheless its rewards seem to be so great for many people that color is all they ever shoot. For such aficionados, as well as for those of us who would like to keep smiling on the way to and from the bank, any way either to save money in color, or stretch the number of pictures you can make for the same amount of loot, is indeed welcome.
PopularPhotography_19640701_0055_001_0070.xml
article
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66,101,102,103,104
SPECIAL COLOR ISSUE
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WHICH FILM?
Whatever your need, there’s one to match it
High contrast, high saturation
High saturation, medium contrast
Lower contrast, saturation
Very soft and high-speed
Tungsten color
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Up to now, one advantage black-and-white workers have always had was in the numbers and types of emulsions available to them. In black-and-white there are soft films of high speed, high-contrast films, films that are not color-sensitive, those that are orthochromatic or sensitive to green also, panchromatic films sensitive to all colors, and even special emulsions that can record infrared rays.
PopularPhotography_19640701_0055_001_0071.xml
article
67
67,94,95,96
WHICH FILM?
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6 MUST FILTERS
Don't make a move without these stand-bys
Using Type A in daylight
85B has more density
Polarizer is versatile
Avoid golden faces
Fluorescents not so simple
Pros give their choices
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First of all, don't let me give the impression that there are only six filters suitable for color photography. If you've got a pack horse, you can take a separate trunk with you every time you go out to shoot color, filled with the myriad filters suitable.
PopularPhotography_19640701_0055_001_0072.xml
article
68
68,69
SPECIAL COLOR ISSUE
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THE BATTLE AGAINST BLUE
BLUE SKIES AND BLUE SHADOWS
THE VIOLET CATASTROPHE
THE BLUES IN THE NIGHT
PROCESSING FAULTS
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GEORGE E. PARKER
How many times have you taken what would have been a fine color photograph only to discover that the transparency or print has an over-all blue cast or that there are unwanted blue shadow areas? The editors of Porper. PHOYOGROHY receive hundreds of color slides each week, and one of the major eauses of their failure is excessive blue tint.
PopularPhotography_19640701_0055_001_0073.xml
article
70
70,71
SPECIAL COLOR ISSUE
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$ in COLOR POST CARDS
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JOSEPH FOLDES
Just in case you missed the message in the title, it means: “There’s money to be made in the post card business.” Any photographer who can produce a sharp, well-exposed transparency of any size can enter this profitable business, without investment, on a fullor part-time basis.
PopularPhotography_19640701_0055_001_0074.xml
article
72
72,73,74,75,76,80,104,105,106,107
SPECIAL COLOR ISSUE
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WHAT THE INSTRUCTION BOOK DOESN’T SAY ABOUT MODEL 11
The drying problem
Make b&w contacts first
Next, filtration
Correcting the color
For tray workers, too
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AL FRANCEKEVICH
Several months have passed since the morning when the new Kodak processor was delivered to my studio for testing. That initial testing was the basis for getting out a hot pre-MPDFA-show report in last April’s issue. Since then, I’ve had a chance to feed several hundred sheets of color paper and a proportionate amount of chemicals into this processor, and consequently have worked out quite a few personal tricks and techniques in adapting it to my own darkroom conditions.
PopularPhotography_19640701_0055_001_0075.xml
article
77
77
SPECIAL COLOR ISSUE
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8 TIPS FOR BETTER NIGHT COLOR
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S. BYRON STONE
What I do in making night color pictures like those shown here, frankly, has more to do with common sense than with magic. The tips I'm about to give are simple —so simple in fact that it’s a little embarrassing. However, they work. Here they are:
PopularPhotography_19640701_0055_001_0076.xml
article
78
78,79
SPECIAL COLOR ISSUE
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EXHIBITION A SELECTION OF MEDAL-WINNING COLOR FROM THE EASTMAN KODAK WORLD'S FAIR COMPETITION & SHOW
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PopularPhotography_19640701_0055_001_0077.xml
article
81
81
SEE 300 PRIZE PICTURES ATTHE WORLD’S FAIR
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HOW THESE PRIZE COLOR SHOTS WERE MADE
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"This picture was taken from another surfboard about a half mile from shore at Sunset Beach, Hawaii,” said photographer Don James of California. The camera, a Leica III-A, was enclosed in a plexiglass waterproof housing designed by the photographer.
PopularPhotography_19640701_0055_001_0078.xml
article
82
82,83
TECH SECTION
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TWO DIFFERENT EKTACHROMES?
Rendition and gradation
When is it best?
Don’t use wrong kit
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NORMAN ROTHSCHILD
To the casual observer who has at one time or another shot either Ektachrome-X or Ektachrome Professional in the 120 or 620 size, and who hasn’t made a critical comparison, these films may at first seem to produce quite similar pictures. Actually though, there is a considerable difference in the results obtained from these two films, and sufficient difference also in their general characteristics to warrant a detailed discussion.
PopularPhotography_19640701_0055_001_0079.xml
article
82
82,83
TECH SECTION
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COLOR VS. BLACK-AND-WHITE
Relationship to realism
A useful characteristic
What technique for abstracts?
Key to effective photojournalism?
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CORA WRIGHT
There’s a longstanding debate in some circles about fundamental advantages of black - and - white over color. Color, various photographers point out, tends to show’ subjects too much as they are. But when the realism of color is removed, and subjects are abstracted down to a series of light and dark image tones only, it is far easier to create photographs that have a strong symbol impact.
PopularPhotography_19640701_0055_001_0080.xml
article
84
84,85,86,87
SPECIAL COLOR ISSUE
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FORM & CONTENT in color
Games with photographic form
Form used to disguise content
Opposites give life meaning
Photograph
Opposites
Photograph
Opposites
Players often make mistakes
Escaping through technique
To say the most with the least
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RALPH HATTERSLEY
In a large and very significant way, photography is so completely fouled up that no one realizes it. We are all like the island of arsenic eaters in the Mediterranean, where everyone ate arsenic because everyone always had. So isolated from the world were the islanders that getting a perspective on themselves was an impossibility.
PopularPhotography_19640701_0055_001_0081.xml
article
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88,89,90,91
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HATTERSLEY ANALYZES THE COLOR
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PAINE: One of Wingate Paine’s main problems is that he solves his assignments too well. Thus, clients often insist that he repeat one of his themes until he is weary His secret is that he never attacks a problem until he has very clearly in his mind exactly what he wants to say and has carefully added up the visual symbols to use.
PopularPhotography_19640701_0055_001_0082.xml
article
92
92,93,122,123
SPECIAL COLOR ISSUE
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HAL POWER tells: WHY I CHOSE NEGATIVE COLOR
for a 6,000-picture, around-theworld assignment
continued from page 93
Constant visual check
Something for everybody
Here are the color processing technical notes:
On the black-and-white phase, Modernage provided the technical information:
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Have you gone around the world shooting with seven different kinds of film— -—five types of color transparencies and two varieties of black-and-white? I have, and I wouldn’t advise it. My assignment was to cover in stills Shell’s TV series, “Wonderful World of Golf,” and the limitations imposed by using so many different kinds of emulsions made my assignment tougher than it ever should have been.
PopularPhotography_19640701_0055_001_0083.xml
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94
94,95
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EASTMAN KODAK COMPANY: KODAK INSTAMATIC 500 Camera
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EASTMAN KODAK COMPANY
KODAK INSTAMATIC 500 Camera
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PopularPhotography_19640701_0055_001_0084.xml
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96
96
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PopularPhotography_19640701_0055_001_0085.xml
article
97
97
EQUIPMENT AND MATERIALS
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NEW! LOW-PRICE CLIP-ON METER WITH CHOICE OF THREE ANGLES
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Corn Wright
Here's the latest innovation on the exposure scene: the new Spiratone CdS Clip On Meter that gives you a choice of normal, moderate telephoto, or longer telephoto angles of acceptance. Whenever you want to reduce the "normal" angle of 45 degrees to about 21 degrees, you merely attach the Dual Range Reading Telephoto Attachment A over the meter’s CdS cell B so only the blue tube C shows.
PopularPhotography_19640701_0055_001_0086.xml
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97
97
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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98
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99
99
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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100
100
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MANUFACTURING CO.: Calumet "4×5" VIEW CAMERA
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MANUFACTURING CO.
Calumet "4×5" VIEW CAMERA
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PopularPhotography_19640701_0055_001_0090.xml
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101
101
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Carl Zeiss, Canada Ltd.
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Carl Zeiss, Canada Ltd.
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102
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PHOTO RESEARCH corp
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PHOTO RESEARCH corp
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102
102
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SCHOOL OF PHOTOGRAPHY
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SCHOOL OF PHOTOGRAPHY
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102
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PERUTZ
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PERUTZ
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PopularPhotography_19640701_0055_001_0094.xml
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103
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BURLEIGH BROOKS, INC.
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BURLEIGH BROOKS, INC.
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PopularPhotography_19640701_0055_001_0095.xml
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104
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Colorfax Laboratories, Inc.
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Colorfax Laboratories, Inc.
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PopularPhotography_19640701_0055_001_0096.xml
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105
105
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NIKON INC.
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NIKON INC.
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PopularPhotography_19640701_0055_001_0097.xml
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106
106
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COLORTONE LABS
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COLORTONE LABS
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PopularPhotography_19640701_0055_001_0098.xml
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107
107
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World’s Fair Tour Popular Photography Magazine
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World’s Fair Tour Popular Photography Magazine
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PopularPhotography_19640701_0055_001_0099.xml
article
108
108,118,119
MOVIES
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METHODS & MATERIALS
TV in search of standards
Hidden projector
X-ray movies
Cannes film contests
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LEENDERT DRUKKER
It is astonishing how few amateurs use tight close-ups. Most seem to cling to the 10to-25-foot zone. At one time that would have been understandable: we just didn't have the proper equipment, it was difficult to adapt, and clumsy to use.
PopularPhotography_19640701_0055_001_0100.xml
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108,109,116,117
MOVIES
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SAUL BASS on VISUAL EXCITEMENT
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The Searching Eye, a film by Saul Bass, presented at the Kodak Pavilion, is stimulating the imagination of moviemakers visiting New York’s World Fair. Saul Bass is the electrifying image-creator of such memorable effects as the brick and street-sign titles of Wesl-Side Story, the prowling cat that introduced Walk on the Wild Side, the horrifying shower murder in Alfred Hitchcock's Psycho.
PopularPhotography_19640701_0055_001_0101.xml
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110
110,111,119
NEW & DIFFERENT
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First ever: WIDESCREEN ZOOM
Konica 8-mm reflex accepts anamorphic optics for movies with a 2½:1 panoramic sweep
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LEENDERT DRUKKER
We have just filmed wide-screen with a zoom-reflex camera, considered an impossible feat up to now. Wide-sereen movies, the reader will recall, were all but banished from the amateur world by the zoom lens, even though the panoramic format conquered the commercial cinema.
PopularPhotography_19640701_0055_001_0102.xml
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112,113,117,118
MOVIES
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LEENDERT DRUKKER TRIES FAIRCHILD’S VIDEO RECORDER
COMPARISON SHOTS SHOW LOSS OF SCREEN DEFINITION
Larry Klein:
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The race is on! Prodded by the debut of Telcan (see April issue), Fairchild Camera and Instrument Corp. showed its approach to the home video recorder, developed by its subsidiary, Winston Research Corp. We have had the opportunity to use it, as well as just observe its performance.
PopularPhotography_19640701_0055_001_0103.xml
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114,116
NEW & DIFFERENT
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Now step into a movie SENSORAMA
It recreates scenes in all dimensions, replete with stereo sound, odors, vibrations, and wind
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LEONARD LIPTON
Watch out for a remarkable new process called Sensorama! It attempts to engulf the viewer in the stimuli of reality. Viewing of the color stereo Sensorama film is replete with binaural sound, odors, winds. and vibrations. The original scene is recreated with remarkable fidelity.
PopularPhotography_19640701_0055_001_0104.xml
article
115
115
MOVIES
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IDEAS & SCRIPTS
"OUT OF YOUR WINDOW”
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DON STREIBIG
Did you ever hear the amateur filmmaker complain that he must go away on holiday so he can get some really good footage? He’s probably using "lack of local color" as an excuse for his own lack of imagination. Just as some authors search the world over for their plots, others stay put and find their best stories in their own home towns.
PopularPhotography_19640701_0055_001_0105.xml
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115
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Advertisement: Popular Photography
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Popular Photography
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PopularPhotography_19640701_0055_001_0106.xml
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117
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A. S. BARNES & CO. INC.
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A. S. BARNES & CO. INC.
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PopularPhotography_19640701_0055_001_0107.xml
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118
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Advertisements
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119
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PopularPhotography_19640701_0055_001_0109.xml
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119
119
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JOHN G. MARSHALL Mfg. Co., Inc.: SPOT-ALL LIQUIDS
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JOHN G. MARSHALL Mfg. Co., Inc.
SPOT-ALL LIQUIDS
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PopularPhotography_19640701_0055_001_0110.xml
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120
120
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19640701_0055_001_0111.xml
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121
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19640701_0055_001_0112.xml
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123
123
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ZIFF-DAVIS SERVICE DIVISION
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ZIFF-DAVIS SERVICE DIVISION
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PopularPhotography_19640701_0055_001_0113.xml
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124
124,125
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PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19640701_0055_001_0114.xml
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126
126,127
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SPIRATONE, INC.
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SPIRATONE, INC.
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PopularPhotography_19640701_0055_001_0115.xml
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128
128,129
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Spiratone,Inc.
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Spiratone,Inc.
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PopularPhotography_19640701_0055_001_0116.xml
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130
130,131
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VERLAN PUBLICATIONS, INC.
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VERLAN PUBLICATIONS, INC.
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PopularPhotography_19640701_0055_001_0117.xml
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132
132,133
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PopularPhotography_19640701_0055_001_0118.xml
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134
134,135
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CAMERA COMPANY
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CAMERA COMPANY
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PopularPhotography_19640701_0055_001_0119.xml
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136
136,137
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RITZ CAMERA CENTERS
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RITZ CAMERA CENTERS
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PopularPhotography_19640701_0055_001_0120.xml
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138
138,139
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WALL ST. CAMERA EXCH.
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WALL ST. CAMERA EXCH.
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PopularPhotography_19640701_0055_001_0121.xml
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140
140
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EVER-SNAP color Labs
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EVER-SNAP color Labs
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PopularPhotography_19640701_0055_001_0122.xml
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141
141
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STERLING-HOWARD
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STERLING-HOWARD
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142
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143
143
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Caravelle
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Caravelle
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PopularPhotography_19640701_0055_001_0125.xml
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144
144,145
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PHOTO CORP
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PHOTO CORP
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PopularPhotography_19640701_0055_001_0126.xml
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146
146
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AIR PHOTO CUOPRPPIY CORP.
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AIR PHOTO CUOPRPPIY CORP.
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PopularPhotography_19640701_0055_001_0127.xml
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147
147
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Stanlight COLOR LAB
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Stanlight COLOR LAB
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PopularPhotography_19640701_0055_001_0128.xml
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148
148
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Seymour's
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Seymour's
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PopularPhotography_19640701_0055_001_0129.xml
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149
149
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SUPREME PHOTO SUPPLY CO., INC.
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SUPREME PHOTO SUPPLY CO., INC.
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PopularPhotography_19640701_0055_001_0130.xml
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150
150
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BASS CAMERA CO.
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BASS CAMERA CO.
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PopularPhotography_19640701_0055_001_0131.xml
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150
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POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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151
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COLO-COLOR LABS
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COLO-COLOR LABS
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152,153,154
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CLASSIFIED MART
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PopularPhotography_19640701_0055_001_0134.xml
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155
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EDMUND SCIENTIFIC CO•
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EDMUND SCIENTIFIC CO•
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156
156
That’s a good QUESTION !!
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That’s a good QUESTION !!
Can I prevent Newton’s rings when re-binding old slides?
What differentiates use of UV and skylight filters?
What is best way to file single-frame 35-mm negs?
Would films of same ASA rating have same grain structure?
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I have been binding some of my old transparencies in gloss, but I find that some of ther are so warped they form Newton's rings. Is there anything I can do about this? —Alvan Fisher. Jr., Bronx. N, Y. answer: Newton's rings appear when one surface curves away from a flat surface just slightly and the two surfaces are less than a wavelength of light apart.
PopularPhotography_19640701_0055_001_0136.xml
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157
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Paillard Inc.
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Paillard Inc.
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PopularPhotography_19640701_0055_001_0137.xml
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158
158
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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