In your June 1962 issue of POPULAR PHOTOGRAPHY, you take great pains to expound the cause of 35-mm—its capabilities for color rendition, the fact that it is sharp, can be enlarged to professional standards, etc., ad nauseam. Sounds great! I was almost convinced you meant it until I read the blurb on the top of page 4 telling how the cover photo was shot with an 8x10 Deardorff view camera.
With regular frequency we get inquiries from readers who ask about making prints or slides from frames of motion picture film. And when we try to discourage them, we are always told about the fine results they have seen, that the pictures look so good on the screen or that although they know it isn’t usually done this happens to be a priceless, one-in-a-million shot.
The photographic terms "high key" and "low key" are often discussed by photographers, but yet it's surprising how many of them don't really understand what the terms mean. To help those who can’t keep the terms straight, I’ll attempt to define them and explain the techniques used to produce the two different effects.
The extreme blacks and whites achieved in high-contrast "litho" photography are unequalled as devices for catching the viewer’s eye. A picture done with this technique loses its characteristic photographic tonal scale and becomes a hold design, in some cases a poster.
Now that the term “creative” has been so bandied about that its inherent meaning is all but lost in a maze of misapplication and distortion, “communication" appears to be next on the list. But in this case, the trend has been in the direction of narrowing down what is essentially a broadly encompassing term, and is in fact the very essence of the photographic medium.
My choice of materials is dictated to some extent by my clients preferences; this is especially true in color. Advertising agencies generally prefer to work from dye transfers, particularly when the originals are 2¼x2¼. I have always been happy (and satisfied my customers) with Ektachrome and (recently) Professional Ektachrome.
It seems as though everyone who visits Quebec City for the first time admits afterwards to having been surprised—and especially so if he visited Montreal, beforehand. The two cities, although both in the same province (Quebec), have little in common in appearance.
The newly introduced Yashica Penta J strikes us as being a nicely thought-out budget-priced single-lens reflex. If you own lenses and equipment having a standard Praktica, Pentax, Contax S, Edixa, or similarly threaded lens mount, you can use the Penta J and its Super Yashinon R lenses interchangeably.
WERRAMATIC is a new 35-mm electric, eye camera with exposure meter coupled to shutter and lens diaphragm. Lens and shutter setting are always visible in the viewfinder and can be changed without moving the camera from your eye. This camera also has interchangeable lenses.
A department devoted to tape recording, hi-fi, sound-on-film, music, narration and special effects
EFFECTIVE NARRATION FOR YOUR TRAVEL SHOW
Use a bit of showmanship
Watch your tenses
GEORGE W. CUSHMAN
Writing a commentary for a set of travel slides should begin well before your trip or tour. If the area you're about to visit is an unfamiliar one, books and travel folders on it should be studied to get a good idea of the subjects that will he photographed.
A library of useful information is available to photographers free, thanks to the instructional literature many manufacturers offer. There are, no doubt, several booklets described here that will interest you. Just enclose 10c in coin or stamps to cover handling and you can circle as many choices as you wish on the coupon below.
Would you like to make 16x20 or largesize prints occasionally but hesitate to invest in the necessary trays? Here is an inexpensive way to solve the problem. Using crate lumber three inches wide, make some simple wooden separators to be set in the recessed sink top.
Eliot Elisofon of Life magazine is well known as one of the world s top professional color photographers. This new book by him also reveals him as a man who has devoted considerable thought to why he works as he does. Early in the book Elisofon defines his approach to the medium: “I believe that color can be planned and controlled so that it represents more than mere decoration or prettiness.
CAPE CANAVERAL — Spaceman photographer: Following his successful tri-orbital flight, America’s second Astronaut, Scott Carpenter, above, looks over camera with which he made snapshots during trip. Camera was a specially adapted Robot.
HONOLULU, HAWAII—This island paradise in the Pacific lies about 21.000 miles from New York as the jet plane zigzags eastward via Europe, Africa, and the Far East. It is the last stop on a 26,000-mile flight around the world that took us to see Germany’s and Japan’s photo industries at work and, between these two great countries, to enjoy a picture-taking holiday in Egypt, India, Thailand, and Hong Kong.
HOW TO SUCCEED IN BUYING CAMERAS... Without LOSING YOUR WIFE
Color slides require projection
Likely swapping story
Holidays good for schemes
From the day that early man, first decided upon a hobby—whether it was spear-throwing, fire-making, or rock-hurling—two problems have haunted him. The first was how to obtain the finest equipment (in this case the best spear point, the finest flint, and the roundest rock).
Scheduled for release in this country soon is the new Nikkor Fisheye lens. It covers a total of 180 degrees, and the round picture it produces on a 35-mm frame yields dramatic images of even the most commonplace subjects, as these pictures show.
Los Angeles group works to improve vacation pictures
It was bound to happen; and more than likely it's the forerunner of a trend. There’s a camera club that’s concerned entirely with travel photography. It was bound to happen, because coincident with the past decade’s boom in travel-for-pleasure there has developed a steadily increasing sophistication in travel photography.
Here’s how to know what you’re doing with fuzzy images
Soft focus methods
TOOLS FOR CREATIVE UNSHARPNESS
The homemade lens
Films and papers
At one time it was considered quite an accomplishment to produce a really sharp picture. Today, with any effort at all, it’s almost impossible to do otherwise. Even on low-priced cameras optics are of extremely high resolution. and films, even high-speed emulsions, are sharper than the slower films of a decade ago.
George Ward, a Denver photographer, is known throughout the photographic industry as a sort of “medicine man” or “trouble shooter.” A phone call can send him scurrying across the country with his bag of tricks—most of which are actually carried in his head.
Great teacher, trenchant critic, director of photography's most famous team project—Roy Emerson Stryker is one of the most provocative figures in the photographic world
The world is a blur
Fresh and sharp
The Stryker notebook
Magazines and newspapers
‘Knocks you down’
A story is told about the time Paul Bunyan carved his initials in his shoes and decided to imprint them a beam in the cabin ceiling. In his giant-like way, Bunyan did a half-flip and kicked his feet into the beam. The force of his legs knocked the roof clear oil the cabin.
There are figures in contemporary photography of whom other photographers speak with affectionate awe —such men as Edward Steichen, Henri Cartier-Bresson, Walker Evans; such women as Dorothea Lange, Margaret Bourke-White. There is one, not primarily a camera worker, for whom they have a universal, almost legendary regard—Roy Stryker.
Although distant from the camera, two small but distinct figures make an important contribution to this rainy-day landscape by Leif Eliasson of Karlstad, Sweden. The scene was taken while he was on an assignment to make pictures of a river in his city.
It was just 50 years ago—when I was only eleven—that the pleasures of photography started for me. And they have lasted ever since. My first camera was an old Kodak called a “Bullseye” which was quite the rage back in 1911. In fact, all the Kodaks were so popular around the turn of the century and for many years into it that the term "Kodak” was more or less applied to all box cameras with fixed focus.
How can a film delve into the subconscious, picture the invisible? This was the problem faced by Douglas Slocombe as Director of Photography on John Huston’s Freud. He had to visualize on the screen what Dr. Sigmund Freud, founder of psychoanalysis, discovered when he first explored the neuroses of his patients.
The opportunity to observe, to record what he sees with his own eyes is the peculiar forte of the amateur. The “pro” has to compromise all along the line. A mass audience demands a certain degree of gloss, and this in turn requires the specialization of a staff of experts: producer, director, cameraman, scriptwriter, etc.
Special effects permit the movie-maker to liberate himself from some of the most basic physical laws, to aim for freedoms only film can provide. Some movie-makers become so enamored of special effects that they feature them for their own sake.
Last year, Bell & Howell introduced the first reflex-zoom camera with a full-time behind-the-lens electric eye. Its new Opronic Eye is, relatively speaking, the economy version of that camera. It is also, we might add, far more streamlined.
Here is an exceedingly attractive, compact, and sturdy 8-mm projector, built and priced for average home use. This makes it somewhat of a rarity, for lately the trend has been toward more deluxe, or at least more frilly machines. The K-67, however, looks anachronistically clean-cut on the outside and is even more simple on the inside.
Essentially, this is the familiar T-1500 with a built-in converter for operation on the 12-volt battery in boat or car, as well as on line current at home. It can be plugged into almost any adequately fused automobile-lighter socket. Since more and more Americans are spending more and more time on the move, this is no mean feature.
This is a rara avis: a projector newly machined from feed to take-up. Smartly styled in low silhouette, the Chevron 8 looks deceptively conservative in black, but actually has a Fiberglas-reinforced styrene housing with die-cast base plate, and lift-off side lid held in place by magnetic catches.
It’s natural for an advanced amateur to want to sell a picture. As a rule, it’s not actually the money he’s interested in at first. He wants to sell because he’s being needled by something very personal—his ego. He craves unbiased proof of his lens prowess and until an impartial purchaser plunks down cash for one of his pictures, his ego vacillates in a limbo of uncertainty.
Why is a red filter required for taking infrared pictures?
When using two supplementary lenses, which goes on first?
How do you define “amateur” for photographic contests?
Do meters fail to measure the bright light of Greece?
What makes a center hot spot in rear-projection copies?
How fast is the human eye?
I am interested in infrared photography. Why is a red filter needed for this?—Michael Sterling, Brooklyn, N.Y. answer: infrared film is sensitive to blue light, in addition to the infrared rays by which it should be exposed to make use of its special characteristics.