Congratulations on vour editorial. A Museum Wakes Up. Although photography is usually aide to prove the point von made lor itself, it given the chance, forthright argument to convince the shellback elementthat it ought to have the chance more often is unlortunatelv still required.
Photographs by Horvey Shaman Which is more important to learn, technique or esthetics? Harry Sidel, School of Modern Photograpy, I do not feel one is more important and should be studied to the exclusion of the other. After all. no great picture depends either on technique or esthetics alone.
SHORT CUTS TO BETTER PICTURES Movie-makers with a four-light bar can improve their home movies by purchasing double light sockets (about 29 cents each) that can direct single lights in different directions to avoid unbalanced exposures.
Although American film manufacturers are themselves out making new and better kinds of films and European films are being introduced to our market with promises of even more wonders to come. I am constantly amazed at the number of readers who write to ask about offbrands of color film.
Color enlarger simplifies filtering, minimizes scratches
ADVANTAGES OF FILTER DIAL
Looking like a robot, a symbol of our age of automation, the Chromega D4 color enlarger marks the wholehearted entry of the Simmon Brothers Co. into the field of color negative printing, a field which may well he the future of photography. Designed to simplify the complicated process of color printing, the Chromega provides full autofot using of any of three lenses, totally diffused illumination to minimize the effects of grain and scratches on delicate color negatives, and instantly dialed color filtration of the three minus colors of “white light“ printing—yellow, magenta, and cyan.
BEAU LIGHTOMATIC. a 3 5-mm ! electric-eye camera ¡ is introduced with a ! price tag of S99.95. The built-in meter is ; coupled to the lens ! diaphragm and shutj ter. using a needlecentering system for i correct exposure, j Other features: six-element ƒ/J .
As a special bonus for POPULAR PHOTOGRAPHY readers. the new CHALLENGE! assignment—“'Trick or Treat for UNICEF" —will bring cash prizes to the winners. First prize will be $100. second $75. third $50. and honorable mention three $25 awards.
Giant Ektacolor print, 80 feet wide and 20 feet high, serves as backdrop mural for ballroom of Cincinnati Music Hall
The world’s largest color photograph— a breathtaking view of Hawaii’s Diamond Head measuring 80 feet wide by 20 feet high—was recently installed on the west wall of the ballroom of the Cincinnati Music Hall. Made at the Tampa (Fla.) plant of Color Corporation of America, the picture mural surpasses the previously largest color photo, the 60x18 foot picture used by the Eastman Kodak Exhibit in New York’s Grand Central Terminal.
A photography matures it assumes more and more of the characteristics of the older arts including such side effects as the clustering Bohemians who make Montmartre and Greenwich Village picturesque. Photointellectuals, looking like beatniks, are appearing increasingly in such odd places as the rapidly spawning coffee-house picture galleries in New York where the work of contemporary photographers (good, had, and awful) are exhibited and discussed.
Electric-eye still cameras— How reliable are they? Alexander King on photography— an outspoken critic lambastes current fads What are the 10 most-asked questions about color shooting? How to train yourself to see good pictures every place
the connecting link between you and the world, the window in which you compose and focus, the place where you make basic decisions which spell the difference between a good picture and a failure. Learn to use your viewfinder effectively and you’ll improve the quality, ease, and efficiency of your shooting, but ignore the viewfinder’s
Your yearbook can be more imaginative, lively, and creative if you’ll take the photographic route. Picture content is the key for showing the true character and personality of the students and faculty in a graphic way. Your book can also be an excellent public relations medium between the school and your neighborhood or community.
whose remarkable success proves that, in age of specialization, versatility pays off
IN THE STUDIO
Howell Conant sat down again after answering a phone call. The eight telephone extensions that dot the corners of both floors of his studio building had been buzzing most of the afternoon. From bits of his conversation on the calls, an incredible schedule could be deduced. In the next fifteen days he would cover some 9,000 miles—shoot a magazine story in Europe, an ad on the side of a mountain in Oregon, and handle three assignments in his studio.
Polaroid's amazing new Exposure-Index 3000 film gives
About the new film
What's new in the Polaroid world?
What is it?
SETTINGS FOR LOW-LIGHT LEVELS
Why the seals are needed
NEW POLAROID PRODUCTS AND THEIR PRICES
GEORGE D. MARGOLIN
From ils introduction slightly more than 10 years ago as a sepia-toned image of less than sensational quality, Polaroid Land film has taken tremendous strides both in terms of speed and quality. Now, the picture-in-minute process has taken another enormous stride with the introduction of Polaroid .3000.
Experimenting with a new lens, Archie Lieberman finds strange patterns in the
The nude female form has heen photographed from just about every conceivable angle with all types of lighting. That’s the way Archie Lieberman, a Chicago Black Star staffer. felt until be used some new equipment-the VoigtlanderZoomar f/2.8 lens with the Voigtlander Bessamatic.
By and large, color photographers have two attitudes about reflections in water—either they use the reflections as props, to enhance the photographs of what might otherwise be considered ordinary subjects, or they look upon reflections as things to be avoided because of the exposure and glare problems they present.
Does the sight of gathering storm clouds drive you and your color cam era indoors? Do you replace your lens cap when a filter-resisting hank of fog or haze creeps across the scene? Does a rainy (lay rule out any chance of COlor pictures where you re concerned?
Readily available to almost everyone, night football represents an autumn subject that’s full of exciting possibilities for the experimenter or the creative color photographer. From professional football to college and high school matches, to the youngsters battling for touchdowns in the old vacant lot, there’s a football game somewhere within reach of every color camera.
Pictures discussed in this department teere submitted by readers. POPULAR PHOTOGRAPHY will pay $15 for each black-and-white und $25 for each color picture published. Only color will be returned. Complete technical data must accompany all pictures.
1 Robert C. Franklin, New York City. Here’s a picture in which the editors found that the spot of bright color made the difference between an ordinary snapshot and a pleasing color portrait. They were referring, of course, to the little girl's red shoes, and the emphasis given them by the pose.
The Church of the Nativity at Bethlehem symbolizing birth . . . the children of Japan . . . Hawaii's exotic teen-agers ... a marriage in St. Peter's Cathedral in Vatican City . . . democracy in Switzerland . . . old age among tlie Grecian ruins . . .
Winners in our travel-idea contest circle the globe to photograph symbols of the seven ages of man
CARL E. MILLIKEN
My fabulous world-circling tour to visit and photograph my selection of tin; world s seven greatest wonders is nearly over. .My wife and I have paused in a small left bank Paris hotel to catch our breath and review this wonderful moment in our lives.
Have you worked out a convenient way of holding and operating your camera for vertical shots? Most cameras become different animals when used for vertical shots. Suddenly diaphragm, shutter, focusing, and film transport controls are no longer in the old familiar places. Revolving shutter-speed dials, which never bothered you before, suddenly get in your way.
It’s hard to find wildlife under better photographic conditions than exist at the seashore in late summer. There is ample light to shoot color at medium or high shutter speeds with satisfactory depth of field. Even in the early morning or late evening the light level is high, with colorful sunrises and sunsets thrown in for good measure—but be careful! The most common summertime error is overexposure.
JOHN G. MARSHALL MANUFACTURING CO.. INC.. 11íis announced their Annual Marshall Coloring Contest open to anyone (excepting employees of Marshall’s, affiliated companies, and their immediate families) submitting a photo, illustration, or picture colored only with Marshall’s Photo-Oil colors and/or pencils.
Conducted occording to the recommended practices of the Photographic Society of America 15th International Salon of the Salt Lake Photochrome Club. Utah Closes September 24. 1959. 7 here is no entry lee. On exhibit in the Orson Spencer Hall of the University of Utah on October 6 ami October 8. 1959.
Here are six types of movie openings that you can use • in Ilu* good old days of vaudeville, the acrobats opened the hill. There was a good reason for this. They were last and colorful and attention-getting. The audience was held from the moment the curtain rose and their interest was captured for the acts that were to follow.
"It's not the equipment, or the budget, but the imagination of the person behind the camera that makes a good motion picture. ’ That's an o Id cliche that eonstantlv crops up in “think pieces on movie-making. In spite of its hackneyed sound, everv once in a while someone comes along and proves that it s as true as ever.
has continuous reflex viewing and variable shutter
JK classic 16-mm camera design with slight restyling and a new name is being reintroduced to the U.S. market. I he Bathe Webo M (formerly the Super 16) is one of the most advanced in design of nonprofessional (or semiprofessional) 16-mm cameras.
by M. Richard Marx, Camera Craft Publishing Co., New York. 96 ftages, soft covers. $1.95 An up-to-date revision of a hook which first appeared some four years ago when only Varigam (and the High Speed version) were available, this new fourth edition covers Kodak Polycontrast, Haloid Varaloid, and Ilford Multigrade, and continues to he the standard (and possibly the only) reference work in this field.
You should! The winged horse symbolizes the world’s leading publisher of special-interest magazines . . . and the hexagon stands for the organization that proves this leadership beyond a shadow of a doubt. The publisher, of course, is Ziff-Davis — who brings you POPULAR PHOTOGRAPHY each month.
ABOUT HOWELL CONANT'S PICTURES ON THIS MONTH'S COVER
Life editor Sally Kirkland assigned Howell Conant the task of proving that women in small towns all over the U.S. are just as fashionable as those in the large cities. New York dress manufacturers provided lists of their clients throughout the country and they in turn provided lists of attractive customers.
Can color enlargements be made without a negative? is there any possible n ay to get color enlargements made from Kodacolor prints without the negatives? — Don Gardner, Martinez, Calif. ANSWER: ft is possible to make new color negatives by copying your prints, and then to make enlargements from the negatives.