Issue: 19590101

Thursday, January 1, 1959
January
1
True
44
Thursday, January 8, 2015

Articles
cover
1
1,4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19590101_0044_001_0001.xml
advertisement
2
2
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Advertisements
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Ansco
SUPER MEMAR f/2.8
Ansco
ANSCOMATIC TANK
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PopularPhotography_19590101_0044_001_0002.xml
advertisement
3
3
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Scopus/Brockway Inc.
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Scopus/Brockway Inc.
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PopularPhotography_19590101_0044_001_0003.xml
tableOfContents
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19590101_0044_001_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19590101_0044_001_0005.xml
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5
5
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Leica
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Leica
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PopularPhotography_19590101_0044_001_0006.xml
advertisement
6
6
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19590101_0044_001_0007.xml
article
6
6,8
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Color printing at home
"Zoo Close-ups”
35 mm without holes?
Definitely nonallergic!
Quinquegenarian camera
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Your feature on do-it-yourself color printing (November 1958) is a gasser. I think that your publishing such a well illustrated and thoroughly detailed stepby-step, although difficult, process is wonderful and I couldn’t wait to try your recipe before writing to tell you so.
PopularPhotography_19590101_0044_001_0008.xml
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7
7
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POLAROID CORP.
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POLAROID CORP.
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PopularPhotography_19590101_0044_001_0009.xml
advertisement
8
8
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ALLIED IMPEX CORPORATION
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ALLIED IMPEX CORPORATION
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PopularPhotography_19590101_0044_001_0010.xml
advertisement
9
9
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Advertisements
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135mm Xenar f/4.7
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135mm Optar f/4.7
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PopularPhotography_19590101_0044_001_0011.xml
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10
10
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19590101_0044_001_0012.xml
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11
11
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KALIMAR Inc.
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KALIMAR Inc.
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PopularPhotography_19590101_0044_001_0013.xml
advertisement
12
12
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JOHN G. MARSHALL MFG. CO., Inc.
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JOHN G. MARSHALL MFG. CO., Inc.
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PopularPhotography_19590101_0044_001_0014.xml
article
12
12,14
CAMERA CLUBS
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FROM ‘RECORD’ SHOOTERS PICTÖRIALISTS GROW
Keep those snapshooters in the club
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WHIT HILLYER
We’re back again this month with another whack at the “record” versus “pictorial” thing and what a club can do about it. I feel the coverage to be entirely justified here, because the general subject has a truly important bearing on the photographic future of many a camera owner.
PopularPhotography_19590101_0044_001_0015.xml
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13
13
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NIKON INCORPORATED
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NIKON INCORPORATED
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PopularPhotography_19590101_0044_001_0016.xml
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14
14
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Advertisement
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PopularPhotography_19590101_0044_001_0017.xml
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15
15
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19590101_0044_001_0018.xml
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16
16
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SIMMON BROTHERS, INC.
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SIMMON BROTHERS, INC.
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PopularPhotography_19590101_0044_001_0019.xml
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17
17
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CARL ZEISS, INC.
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CARL ZEISS, INC.
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PopularPhotography_19590101_0044_001_0020.xml
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18
18
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BROOKS INSTITUTE. Dept
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BROOKS INSTITUTE. Dept
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PopularPhotography_19590101_0044_001_0021.xml
article
18
18
WE ASKED THE PROS
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WE ASKED THE PROS
What do you feel is the difference between the amateur and the professional?
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PopularPhotography_19590101_0044_001_0022.xml
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19
19
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Advertisement
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PopularPhotography_19590101_0044_001_0023.xml
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20
20,21
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Honeywell
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Honeywell
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PopularPhotography_19590101_0044_001_0024.xml
article
22
22,24
COLOR CLINIC
A FAMOUS TECHNICIAN SOLVES YOUR PROBLEMS
COLOR FILM STABILITY
Storage conditions, and how they affect
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DAVID B. EISENDRATH, JR.
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PopularPhotography_19590101_0044_001_0025.xml
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22
22
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19590101_0044_001_0026.xml
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23
23
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19590101_0044_001_0027.xml
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24
24
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SEE EUMIG
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SEE EUMIG
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PopularPhotography_19590101_0044_001_0028.xml
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25
25
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KONICA CAMERA COMPANY
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KONICA CAMERA COMPANY
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PopularPhotography_19590101_0044_001_0029.xml
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26
26
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STANDARD CAMERA CORPORATION
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STANDARD CAMERA CORPORATION
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PopularPhotography_19590101_0044_001_0030.xml
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27
27
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Advertisements
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Yashica Inc.
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PopularPhotography_19590101_0044_001_0031.xml
article
28
28,29
PHOTOKINA 58—
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THE SHOW
Pictures vied with products at Cologne’s fifth— and biggest — international photo exhibition
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BRUCE DOWNES
Once again—for the fifth time since 1950—Photokina, the International Photo and Cine Exhibition, spread itself out over 700,000 feet of floor space in Cologne’s gigantic exhibition hall to remind everyone interested that this is indeed photography’s show of shows.
PopularPhotography_19590101_0044_001_0032.xml
article
30
30
PHOTOKINA 58—
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THE PRODUCTS
More than 500 exhibitors made news with automation, prism-reflex design, sound for 8-mm movies, and transistorized flash
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This biennial photofest-am-Rhine, traditional whing-ding of the West German camera industry and the greatest international photo show on earth, exhibited more new cameras and accessories than new ideas or innovations, more new modifications and improvements than new trends or approaches.
PopularPhotography_19590101_0044_001_0033.xml
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31
31
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RIKEN OPTICAL INDUSTRIES LTD
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RIKEN OPTICAL INDUSTRIES LTD
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PopularPhotography_19590101_0044_001_0034.xml
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32
32
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Advertisements
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SCOPUS/BROCKWAY, INC.
OLYMPUS 35
SCOPUS/BROCKWAY, INC.
OLYMPUS WIDE-E
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PopularPhotography_19590101_0044_001_0035.xml
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33
33
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Advertisements
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Burleigh Brooks, Inc
ROLLEIGUARD
Burleigh Brooks, Inc
ROLLEI BASIC LENS KIT
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PopularPhotography_19590101_0044_001_0036.xml
article
34
34,36,40,42,44,45
PHOTOKINA 58—
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THE STILL CAMERAS AND ACCESSORIES
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iBOB SCHWALBERG
Agfa introduced six new 35’s proving • (should proof be needed) that the orange-and-blue banners of Leverkusen and Munich intend to become a major force in the US market. New names are Colorflex and Ambiflex, both single-lens reflex 35’s of the Contaflex stamp which proved to be the most influential trendmaker at the show.
PopularPhotography_19590101_0044_001_0037.xml
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35
35
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Advertisements
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SEKONIC METERS
SEKONIC L-36
SEKONIC METERS
SEKONIC BROCKWAV
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PopularPhotography_19590101_0044_001_0038.xml
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36
36
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Colorfax lBORATORIES INC
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Colorfax lBORATORIES INC
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PopularPhotography_19590101_0044_001_0039.xml
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37
37
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The FR Corporation
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The FR Corporation
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PopularPhotography_19590101_0044_001_0040.xml
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38
38
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19590101_0044_001_0041.xml
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39
39
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The School of Modern Photography, Dept
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The School of Modern Photography, Dept
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PopularPhotography_19590101_0044_001_0042.xml
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40
40
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Advertisements
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VOSS PHOTO CORPORATION
240mm f4.5
VOSS PHOTO CORPORATION
300mm f5.6
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PopularPhotography_19590101_0044_001_0043.xml
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41
41
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Advertisements
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A subsidiary of David White Instrument Company
Realist “400” Projection. Outfit
A subsidiary of David White Instrument Company
Realist “620”
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PopularPhotography_19590101_0044_001_0044.xml
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42
42
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Advertisement
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PopularPhotography_19590101_0044_001_0045.xml
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43
43
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Advertisements
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MODEL CA-6
MODEL CA-5-8mm SPOOL CAMERA
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PopularPhotography_19590101_0044_001_0046.xml
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44
44
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ALLIED IMPEX CORP.
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ALLIED IMPEX CORP.
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PopularPhotography_19590101_0044_001_0047.xml
article
45
45,46,48
PHOTOKINA 58—
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The new roll-film cameras
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Although there was relatively little activity in the category of roll-film equipment, news was made by Franke & Heidecke, the Rollei folks, with the introduction of two new models, the 3.5 F and the 3.5 T. The Rolleiflex T is equipped with a very recently recomputed 75-mm ƒ/3.5 Zeiss Tessar lens, and is a multi-format camera.
PopularPhotography_19590101_0044_001_0048.xml
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45
45
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Advertisement
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PopularPhotography_19590101_0044_001_0049.xml
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46
46
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THE FR CORPORATION
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THE FR CORPORATION
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PopularPhotography_19590101_0044_001_0050.xml
advertisement
47
47
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Advertisements
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Revere CA2 Eyematic
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Revere CA4 Eyematic Mag 3
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PopularPhotography_19590101_0044_001_0051.xml
article
48
48
PHOTOKINA 58—
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The new subminiatures
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A record number of new 16-mm subminiature cameras and accessories was introduced at Photokina ’58. Most interesting was the Plaubel Makinette 16, made by the manufacturers of the famous Plaubel large-format professional cameras. The Makinette features a coupled rangefinder, built-in exposure meter, and 29-mm Ennalyt ƒ/1.9 lens.
PopularPhotography_19590101_0044_001_0052.xml
article
48
48,92
PHOTOKINA 58—
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Large-format camera news
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Most of the large-format camera news at Photokina was made, as usual, by the Linhof people, who showed two new cameras and a number of big-camera accessories. The new 4x5 Linhof Color is a 4 x 5 monorail camera using the same lens-board and camera-back components as the current Super Technika line.
PopularPhotography_19590101_0044_001_0053.xml
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48
48
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Tiffen MARKETING CO.
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Tiffen MARKETING CO.
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PopularPhotography_19590101_0044_001_0054.xml
advertisement
49
49
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BOLEX Incorporated
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BOLEX Incorporated
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PopularPhotography_19590101_0044_001_0055.xml
article
50
50
The Range finder
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Editorial
Youth: A Challenge
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Bruce Botones
This year’s Photokina (see page 28) was a reminder not only of the size and importance of the German photographic industry, but of the vitality and talent of Germany’s young photographers whose work was shown in an extensive exhibition that was astonishingly fresh and original.
PopularPhotography_19590101_0044_001_0056.xml
article
50
50
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Next month
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PopularPhotography_19590101_0044_001_0057.xml
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50
50
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Advertisement
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PopularPhotography_19590101_0044_001_0058.xml
article
51
51,84
The Range finder
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Colossus in Cologne
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35-mm cameras, its expansion of single synchronizing systems for 8-mm movies, will continue to be felt on the American market during the coming year.
PopularPhotography_19590101_0044_001_0059.xml
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51
51
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Mamiya
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Mamiya
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PopularPhotography_19590101_0044_001_0060.xml
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52
52
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AGFA INCORPORATED
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AGFA INCORPORATED
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PopularPhotography_19590101_0044_001_0061.xml
article
53
53,103,104,105
GENERAL INTEREST
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WHO SAID PHOTOGRAPHY IS EXPENSIVE?
This is a revised version, of an article published in the August, 1946 issue of POPULAR PHOTOGRAPHY. Since then inflation has played hob with values, but the author’s contention that photography is not more expensive than most of life’s pleasures stands up surprisingly well.
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BRUCE DOWNES
Every year statistics disclose the steadily increasing popularity of photography. Of the estimated 50,000,000 camera owners in the USA, it is presumed that 3 or 4 million take their hobby more or less seriously, and at a conservative guess millions more probably would take up the hobby if it weren’t for the still prevalent myth that photography is expensive.
PopularPhotography_19590101_0044_001_0062.xml
article
54
54,55,56,57
COLOR
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WINTER in color
Dont let the weather pul a f on your Pictures like these can he yours season
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these months, when the sun is farthest from us, and its light so often blocked by snow clouds, picture-taking may seem somehow less appealing than in spring or summer. But winter has its own special appeal to the color camera: the sparkling brilliance of a morning after snowfall, the flashing action of winter sports, the lovely muting of colors in a chill mist.
PopularPhotography_19590101_0044_001_0063.xml
article
58
58,59,111,112
COLOR
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SAVE THOSE SLIDES
Basic copying technique restores faded transparencies
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EGON BERKA
ROBERT L. McINTYRE
You can bring back the colors of faded slides, rich and true, by rephotographing them on fresh films. Variations of this basic copying technique will lighten dark pictures, intensify the hues of washed-out ones, and will even improve composition by enlargement and cropping.
PopularPhotography_19590101_0044_001_0064.xml
article
60
60,61
GENERAL INTEREST
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6 WAYS TO BETTER PRINTS
Here, in capsule form, are some tips that can improve your enlarging technique
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AL FRANCEKEVICH
1 Mask negatives. Any white light spilling through lens from uncovered areas surrounding the negative may cause over-all fogging of the paper, resulting in flat, gray prints. Most enlargers are provided with masking negative carriers or interchangeable masks for various film sizes.
PopularPhotography_19590101_0044_001_0065.xml
article
62
62,63,64,65,66,67,130,131
A photographer explores
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THE WORLD OF CHILDHOOD
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WAYNE MILLER
ED
With the recent publication of The World is Young (see cut opposite). Wayne Miller earns himself a place as an outstanding photographer of children. In this visual exploration of childhood, seen from the child’s own viewpoint, he reveals rare gifts of warmth, sympathy, and visual imagination.
PopularPhotography_19590101_0044_001_0066.xml
article
68
68,69,70,71,131,132,133
COLOR
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FOCUS FAST
How often have you missed shots because you weren’t ready? Here are some techniques that will help you to
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CORA WRIGHT
How many times have you framed an interesting picture in your viewfinder—only to see it vanish before you could bring it into accurate focus? This can happen to anyone who has not learned the techniques of rapid focusing. Even though your shutter and lens opening are properly set and your eye is trained to catch action at its peak or at the moment when relationships between people are exactly right, only the ability to focus quickly and accurately will bring home the picture.
PopularPhotography_19590101_0044_001_0067.xml
article
72
72,73,74,75,76,77,78,79
GENERAL INTEREST
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PICTURES
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PopularPhotography_19590101_0044_001_0068.xml
article
80
80,81
AMATEUR'S WORKSHOP
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AMATEUR'S WORKSHOP
LET'S TALK ABOUT YOUR PICTURES
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1 Walter Dummer, Santiago, Chile All editors agreed that this steel mill picture had drama coming from the .bold colors and flying sparks. But the composition could probably have been improved by a different camera angle. Contax D with 40-mm Schneider-Xenar f/4.5 lens, 1/10 sec at f/4.5 with existing light, Kodachrome film, and Ednalite Haze filter.
PopularPhotography_19590101_0044_001_0069.xml
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82
82,83
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Advertisements
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Kodak
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PopularPhotography_19590101_0044_001_0070.xml
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84
84
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QUICK-SET, 1NC
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QUICK-SET, 1NC
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PopularPhotography_19590101_0044_001_0071.xml
article
84
84
POPULAR PHOTOGRAPHY’S TRAVELING EXHIBITS
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POPULAR PHOTOGRAPHY’S TRAVELING EXHIBITS
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Traveling Exhibits are made up of selected prize-winning prints from POPULAR PHOTOGRAPHY’S International Picture Contests. These Exhibits are supplied to clubs, stores, schools, and other organizations open to the general public, for showing.
PopularPhotography_19590101_0044_001_0072.xml
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85
85
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PETRI CAMERA CO. INC.
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PETRI CAMERA CO. INC.
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PopularPhotography_19590101_0044_001_0073.xml
article
86
86,87,88
MOVIES
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We shit at night
Amateur film makers use spare time and available-light technique to make a unique film
Night scene (above) was shot using only available light from restaurant front. (Below) Producer Maurice McKendree, a lab technician, and director John Cassavetes (leaning over) inspect some of tlie footage that has just been developed. All exterior available-light shots were made on Tri-X negative film rated at a speed of about 350 ASA.
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MARYIN LICHTNER
A new amateur film, recently completed in New York City, should be oj interest to all movie makers. It was prod need by a group of young men and women, mostly actors by profession, who were completely new to the making of films. Because oj the unusual photographic lech niques used in the making of this film, we thought the story would be of interest to our readers.
PopularPhotography_19590101_0044_001_0074.xml
article
87
87
MOVIES
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CREATING WITH FILM
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CHARLES REYNOLDS
Everything within the frame of the motion picture screen assumes meaning and importance. If the thing photographed does not have meaning in terms of the total construction of your film then it doesn't belong there. When you take a shot for a film you should be very careful that ichut you are photographing and how you photograph it are both contributing to the specific meaning and the emotional mood which you are trying to convey in your complete' film.
PopularPhotography_19590101_0044_001_0075.xml
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89
89
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BURLEIGH BROOKS, Inc.
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BURLEIGH BROOKS, Inc.
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PopularPhotography_19590101_0044_001_0076.xml
article
90
90
MOVIES
WHAT'S NEW
SANKYO 8-R
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The Sankyo 8-R provides the quality and adaptability needed in a movie camera by the more advanced 8-mm amateur. Here is a newcomer that ofïers a D-mount turret for three finder-coupled lenses, a critical focuser, and provision for rewinding for lap-dissolves.
PopularPhotography_19590101_0044_001_0077.xml
article
90
90
MOVIES
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ELGEET SYNCHRONEX 8
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Most 8-mm movie cameras can now be converted to fully automatic exposure operation. The same lensmeter unit employed on the Eumig Unileetra, first announced in the October issue of POPULAR PHOTOGRAPHY, is now available separately, ready to be screwed onto any 8-mm camera with standard ‘;D" lens mount.
PopularPhotography_19590101_0044_001_0078.xml
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91
91
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GRAND CENTRAL CAMERA, Dept.
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GRAND CENTRAL CAMERA, Dept.
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PopularPhotography_19590101_0044_001_0079.xml
article
92
92
PHOTOKINA 58—
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The new lenses
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Derhans the most significant optical advance exhibited at Photokina was a large chunk of crystal-clear glass displayed by Schott und Genossen, West Germany’s internationally famous optical glass makers. It was a piece of something called LAK 17, a remarkable new rare-earth glass having an unprecedented combination of high refractive index and low dispersion, whose meaning was clear: within the next few years we’re going to see a lot of superior lens designs—especially in the color-correction department.
PopularPhotography_19590101_0044_001_0080.xml
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92
92,93
PHOTOKINA 58—
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Odds and ends
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Heinz Kilfitt, who makes enough long lenses to worry about the way photographers handle them, came up with his personal answer to the tele-vibration problem: it’s the handiest monopod ever to stand on one leg. In use, the photographer merely steps on a flange at the base and extends the monopod as high as he wants it.
PopularPhotography_19590101_0044_001_0081.xml
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93
93
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Advertisement
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PopularPhotography_19590101_0044_001_0082.xml
article
94
94,96,97
MOVIE EQUIPMENT AND SLIDE PROJECTORS
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Movie cameras
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[no value]
ARTHUR GOLDSMITH
Like so much of the gadgetry displayed in the glittering caverns of Photokina, movie equipment introduced a few daring innovations, sparked no revolution. However, two distinct trends were evident: more exposure automation for cameras, and a great interest in sound systems (both tape recorder and magnetic stripe).
PopularPhotography_19590101_0044_001_0083.xml
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95
95
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[no value]
Advertisements
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kgfa AmbtSilette
[no value]
Agfa SiletteSI
[no value]
[no value]
PopularPhotography_19590101_0044_001_0084.xml
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96
96
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POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19590101_0044_001_0085.xml
article
97
97,98,99
MOVIE EQUIPMENT AND SLIDE PROJECTORS
[no value]
Movie projectors
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Notable fact among the many new projectors shown, both 8-mm and 16-mm, were the built-in and accessory provisions for some kind of sound synchronization. Sometimes, the system was based on the use of a tape recorder with the projector, sometimes on an amplifier for magnetic striping added to the film, and in some cases the user could start with a basic projector and move in either direction.
PopularPhotography_19590101_0044_001_0086.xml
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97
97
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MAMIYA
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MAMIYA
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PopularPhotography_19590101_0044_001_0087.xml
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97
97
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THE NEGA-FILE COMPANY
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THE NEGA-FILE COMPANY
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PopularPhotography_19590101_0044_001_0088.xml
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97
97
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Advertisement
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PopularPhotography_19590101_0044_001_0089.xml
article
99
99
MOVIE EQUIPMENT AND SLIDE PROJECTORS
[no value]
Movie lenses and accessories
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Ercsam introduced its Polyfoc 8, a zoom lens converter for all D-mount 8-mm movie camera lenses from 12 to 35-mm long. The Polyfocus is available in two versions, one for reflex cameras (without viewfinder) and one with a matching zoom viewfinder.
PopularPhotography_19590101_0044_001_0090.xml
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99
99,100
MOVIE EQUIPMENT AND SLIDE PROJECTORS
[no value]
Slide projectors
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Automation made the most news in the slide projectors shown at Photokina, with the increase in midget 16-mm models for subminiature projection a distinct trend. Leitz introduced a handsome semi-automatic projector, for 2x2, 35-mm and super slides, the Leitz Pradovit, in a choice of 150-, 250-, 350-, or 500-watt models and a variety of interchangeable lenses from 8.5 to 12 cm.
PopularPhotography_19590101_0044_001_0091.xml
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99
99
[no value]
[no value]
RUSS PHOTO SERVICE
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RUSS PHOTO SERVICE
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PopularPhotography_19590101_0044_001_0092.xml
article
100
100,101,102
PHOTOKINA 58—
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ELECTRONIC FLASH
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[no value]
[no value]
Gene Gaines
Perhaps evolution rather than revolution sums up Photokina as a whole, but it certainly doesn’t apply to the flash field. The speedlig'ht people staged a private revolution of their own, instigated by the glamorous transistor. Every major German electronic flash manufacturer introduced new units with important performance advances made possible by this highly touted electronic marvel.
PopularPhotography_19590101_0044_001_0093.xml
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101
101
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Edixa Camera Co.
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Edixa Camera Co.
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[no value]
PopularPhotography_19590101_0044_001_0094.xml
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101
101
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KINNARD Co.
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KINNARD Co.
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PopularPhotography_19590101_0044_001_0095.xml
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101
101
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Rochester Institute of Technology
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Rochester Institute of Technology
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PopularPhotography_19590101_0044_001_0096.xml
article
102
102
PHOTOKINA 58—
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THE NEW FILMS
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AGFA CN 14 is a new color-negative film rated at ASA 20. A companion product to Agfa’s CN 17 (ASA 40), the new material has been designed for maximum contour sharpness and minimum graininess. Said to have the quality of Agfa’s black-and-white Isopan FF, an ultra-thinemulsion film than which there isn't anything sharper, CN 14 is a universal film, works with sunlight or tungsten sources.
PopularPhotography_19590101_0044_001_0097.xml
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103
103
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INDUSTRIAL TIMER CORPORATION
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INDUSTRIAL TIMER CORPORATION
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PopularPhotography_19590101_0044_001_0098.xml
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103
103
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KELSEY PRESSES
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KELSEY PRESSES
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PopularPhotography_19590101_0044_001_0099.xml
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103
103
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NATIONAL PHOTO COLORINC SCHOOL
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NATIONAL PHOTO COLORINC SCHOOL
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PopularPhotography_19590101_0044_001_0100.xml
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103
103
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Advertisement
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PopularPhotography_19590101_0044_001_0101.xml
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105
105
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19590101_0044_001_0102.xml
article
106
106,107
PHOTO TIPS
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PHOTO TIPS
-SHORT CUTS TO BETTER PICTURES
RUBBER SEALS BELLOWS HOLES
STRAP LINK PREVENTS CAMERA FROM FALLING
PLASTIC BASIN AS PRINT WASHER
PRINT AGITATION
BOTTLE CLOSURE
CLIPS KEEP TRIPOD LEGS FROM SLIPPING
STOP FOR TIMER SPEEDS REPRINTS
EASY HANDLING OF BACKGROUNDS
TAPE HELPS TO TRIM PRINT
TOOTHBRUSH TUBE PROTECTS BRUSHES
ADAPTER RING FITS FILTERS BEHIND LENS
BINOCULAR CASE FOR ACCESSORIES
PREVENTS DAMAGE TO LENS MOUNT
RULER GUIDES CEMENT
HANG UP PHOTOS WITHOUT MARRING
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Pinholes in the leather bellows of a camera can be sealed with plastic rubber. Apply a mere touch of the liquid over each pinhole. It will dry into practically invisible live black rubber within a few hours and is completely opaque. When a bellows is so old and cracked that it scarcely seems worth fixing, dilute three parts of the rubber with one part of ordinary water and brush it on evenly.
PopularPhotography_19590101_0044_001_0103.xml
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108
108,109
WHAT'S NEW
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NEW ELECTRIC EYE STILL CAMERA
Popular Photography field-tests IMPORTANT NEW PRODUCTS
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[no value]
Gene Gaines
14 HE SIMPLE still camera that accurately adjusts its own exposure, yet requires no more knowledge of photography than a box camera—an exciting prospect foreseen in POPULAR PHOTOGRAPHY’S Automation report last October —has arrived. The camera is the Bell & Howell Infallible, designed along the lines of a simple, nonadjustable camera with one important exception.
PopularPhotography_19590101_0044_001_0104.xml
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109
109
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Advertisement
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PopularPhotography_19590101_0044_001_0105.xml
review
110
110,111
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WHAT’ S NEW
CAMERAS
LENSES
PROJECTION AND VIEWING EQUIPMENT
PUBLICATIONS
MISCELLANEOUS
Importer is Burke & James, Inc.
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Importer is Burke & James, Inc.
AUTO-TERA IIB
$9.50
AUTO-TERA IIB is a spring-driven 35mm sequence cumera from Japan that's every J>it as exotic as its name. Winding a Ice y on the camera base tensions a spring inside the camera for twelve shots that can he fired off in as little as five seconds. Touching the body shutter release makes the exposure, then pressing the drive lever on the lens mount with the left hand cocks the shutter and instantaneously advances the film. Lens is a live-clement 44-mm //2.8, Seikosha MX shutter, with speeds from 1 to 1/500 sec and Bulb, life-sized combined range-viewfinder with bright frame. Negative size is tlie standard lxl % inches. Price, $99.50; ready case, $9.50. Importer is Burke & James, Inc., 321 S. Wabash Ave., Chicago 4.
Importer is Burke & James, Inc.
ARGUS C4
$9.50
ARGUS C4 has been redesigned, is now equipped with rapid wind thumb lever and a folding rewind crank. The 35-mm camera is otherwise the same as the previous C4, with 50-mm Argus Cintar f/2.8 lens, 1/10 to 1/300 sec and Bulb shutter speeds, combined rangefinder and viewfinder. Price is also tlie same, $84.95 ; case, $9.50. Argus Cameras, division of Sylvania Electric Prod. Inc., Ann Arbor, Mich., is the manufacturer.
Importer is Burke & James, Inc.
AGFA
$39.50
AGFA has added two models to its extensive Silette 35mm camera line. The Super-Silette L, shown here, features both singlewindow rangeviewfinder and built-in exposure meter that reads directly in exposure value numbers, also 50-mm Color-Solinar f/2.8 lens, EV-coupled chro-Compur shutter speeded from 1/500 sec, single-stroke rapid wind Price. $99.50, less case. Second camera is the Silette/Vario, priced at $39.50 including case, with 4 5-mm Agfa Agnar f/3.5 lens, Vario shutter with speeds of 1/25, 1/50, 1/200 sec and Bulb, life-size viewfinder, and single-stroke rapid wind lever. Importer is Agfa Photo Corp., 510 W. 34th St., New York.
Importer is Burke & James, Inc.
SAMOCA M35
$9.95.
SAMOCA M35 and L2 28 are 35mm cameras distributed by Seopus/Broadway Inc., 404 Fourth Ave., New York 16. The M35 features a combined rangefinder and viewfinder with bright frame, 50-mm f/3.5 lens, shutter speeds from 1 to 1/300 sec plus Bulb, M and X synchronization, rapid wind lever. The L28— pictured here—has all the above features plus a built-in exposure meter and a faster f/2.8 lens. The Samoca M35 is priced at $34.95 plus $8.95 for the case ; the L28 is $4 9.95, chrome-trimmed case, $9.95.
Importer is Burke & James, Inc.
VOTAR ZOOM
$14.50
VOTAR ZOOM LENS fits most Dmount S-mm movie cameras, has a coupled zoom finder. Moving lever varies focal length continuously from 12½ to 38 mm while finder field changes to match. Also, a color indicator of focal length is visible in the finder. The f/2.8 lens focuses down to 5 feet, has click-stop diaphragm and built-in filter holder. Lens, complete with finder and Skylight filter, $99.50. Leather case, $4. A $14.50 wide-angle attachment slips over lens, converts it to 8-mm focal length. Importer is Voss Photo Corp., 601 W. 156th St., New York 32.
Importer is Burke & James, Inc.
KINOPTIK
KINOPTIK 5.7-mm f/1.8 apochromat is an extreme-wide-angle lens for 1.6-mm movie cameras. The very short focal length gives a unique 113-degree field of view, and with lens wide open depth of field extends from infinity all the way in to 6 inches. Available in Arriflex, Cine-Special, or C mount, the
Importer is Burke & James, Inc.
[no value]
$495.
lens is engraved in both T and f-stops, and rounds out Kinoptik’s series of lenses designed to be perfectly color matched, now 12 lenses ranging from 5.7 to 500 mm. Price, $495. The Kinoptiks are made in France, anq distributed in this country by Karl Heitz, Inc., 4SO Lexington Ave., New York 17.
Importer is Burke & James, Inc.
35-MM STEINHEIL
$149.50
35-MM STEINHEIL Auto-Quinaron f/2.S lens for the Fxakta features automatic diaphragm and focusing down to 4 inches. The seven-element lens is normally wide open at f/2.8, closes down to preselected setting as the shutter release is pressed. Like the other Steinheil Automatic lenses, automatic diaphragm can be switched off for manual operation. Price in Fxakta mount is $149.50, imported by Exakta Camera Co., 705 Bronx River Rd., Bronxville S, N.Y'.
Importer is Burke & James, Inc.
ASAHI
$223
ASAHI has added two long lenses to the Takumar line for the Asahi Pentax 35-mm camera. Ultra-long 1000-mm ƒ/8 lens has 3 elements, focuses down to 100 feet, comes complete with lightweight tripod base. The 300-mm ƒ/4 is also a 3-element lens, focuses down to 25 feet. Both lenses feature rackand-pinion focusing, and fit other cameras with the Praktica, Pentacon, Hexacon type of screw lens mount. The 1000-mm is priced at $890, the 300-mm at $223. Imported by Osawa & Co. (USA), Inc., 521 Fifth Ave., New York 17.
Importer is Burke & James, Inc.
ROL-FOLD
ROL-FOLD is a device for binding slides between glass with half-inch pressure-sensitive tape. Rubber rollers automatically seal corners and edges as slide is turned. Suction cup feet hold the Rol-Fold to any smooth table top. Manufactured by Mack’s Industries, Inc., Waterloo, Iowa, price is $27.25 complete with 2,592-inch roll of cloth tape.
Importer is Burke & James, Inc.
BALOMATIC 305
$1.25
BALOMATIC 305 is 500-watt semi-automatic addition to Bausch & Bomb’s projector line. Features are slide-changing at the touch of a button, nonspill trays that hold up to 40 slides, warming chamber that pre-pops slides, -controls on illuminated side panel. Resembling other Balomatic models, the 305 is finished in two-tone gray, comes with carrying case and tray. Price $99.50. Additional trays, $1.25 each. Bausch & Bomb Co., 635 St. Paul St., Rochester 2, is the manufacturer.
Importer is Burke & James, Inc.
C.O.C. LUMA VIEWER
$14.95
C.O.C. LUMA VIEWER Model 3A comes with two carriers, one for 2x2 slides (35, Bantam, and Super Slides the other for 2¼x 2¼ slides. Operates froni a-c or d-c line, has on-off switch, table tafld adjusts to any viewing angle. Price,$14.95 Camera Optics Mfg. Corp., 101 W. 47th St., New York 36, is the maker.
Importer is Burke & James, Inc.
[no value]
SPIRATONE, Inc., 135-06 Northern Blvd., Flushing 54, New York, offers free on request a booklet listing and discussing their accessories for the Contaflex cameras.
Importer is Burke & James, Inc.
NIKON
NIKON has published a handsome 16-page brochure giving complete details of the SP and S-3 cameras, accessories, and Nikkor lenses. Write Nikon, Inc., 251 Fourth Ave., New York 10.
Importer is Burke & James, Inc.
EASTMAN KODAK
EASTMAN KODAK gives new color negative printing information in two publications: Making Duplicate Color Transparencies in Sheet-Film Sizes, Pamphlet 10-25, is a revised edition including instructions for making color dupes from Ektacolor Print Film as well as Ektachrome film. Advanced masking procedures and methods of contrast control are also given. Meet Kodak Panalure Paper, G-9, tells how to make black-andwhite prints from Kodacolor and Ektacolor negatives. Both phamphlets are available without charge from Sales Service Division, Eastman Kodak Co., Rochester 4, N.Y.
Importer is Burke & James, Inc.
KLING
KLING has brought out two pamphlets: Baldessa Buyer's Guide describes tlie Baldessa la and lb 35-mm cameras and their accessories. Gossen Exposure Meters tells of
Importer is Burke & James, Inc.
[no value]
this line of photoelectric exposure meters and the Gossen Sixti-color color temperature meter, explains the difference between incident and reflected light readings. Free from Kling Photo Corp., 257 Fourth Ave., NewYork 10.
Importer is Burke & James, Inc.
[no value]
AIREQUIPT offers advice to the home colorslide showman in Slide Showmanship—Ways to Improve Slide Shows. The 12-page booklet is available free from Airequipt Mfg. Co., Inc., 20 Jones St., New Rochelle, N.Y.
Importer is Burke & James, Inc.
[no value]
$1.25
YANKEE slide mounts consist of a plastic frame and an interlocking clear plastic square. The two snap together around the film, protecting the emulsion side with the clear plastic. Reusable, the mounts are available in three sizes: 35-mm and SuperSlide, priced $1.25 for 100, and 2¼x2¼ mounts priced the same for 50. Write to Yankee Photo Products, 3325 Union Pacific Ave., Los Angeles 23, for more information.
Importer is Burke & James, Inc.
[no value]
$7.38
EASYREACH is the' name of a line of pigskin gadget bags having accordion fronts . opened by two zippers. The hags are velveteen lined, have a zippered filterpocket inside the cover, two outside pockets, tripod straps on bottom, adjustable strap, and side flaps to protect contents from rain. Available in 4 sizes from 10x8x1 to 16x11x0, prices range from $7.38 to $14.38. Distributor: Spiratone Inc., 135-06 Northern Blvd., Flushing 54, N. Y.
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PopularPhotography_19590101_0044_001_0106.xml
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110
110
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SOLARL CINE PRODUCTS, Inc.
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SOLARL CINE PRODUCTS, Inc.
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PopularPhotography_19590101_0044_001_0107.xml
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110
110
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POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19590101_0044_001_0108.xml
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111
111
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Advertisements
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PopularPhotography_19590101_0044_001_0109.xml
article
113
113,114
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SHOOT LIKE A PRO
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PETER GIBBONS
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PopularPhotography_19590101_0044_001_0110.xml
article
114
114
SHOOT LIKE A PRO
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INTRODUCTION
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When a pro goes out on assignment he’s almost certain to encounter at least one amateur who wants to know all about the way he works. If you ’re one of these amateurs, or if you’re one who has been curious about the way pros shoot, this book is for you.
PopularPhotography_19590101_0044_001_0111.xml
article
115
115,116,117,118
SHOOT LIKE A PRO
[no value]
THE PROFESSIONAL ATTITUDE
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There are many things that make the professional photographer different from the amateur but chances are that there are no two people who can completely agree as to what all of these things are. It is not the professional ’s superior knowledge of photography, for there are many amateurs who are a lot more informed on the technical aspects of the medium than many pros.
PopularPhotography_19590101_0044_001_0112.xml
article
118
118
SHOOT LIKE A PRO
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WHAT GOES IN THE GADGET BAG
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Let’s take a look at the pro’s equipment. Perhaps the most important thing that can be said about il is that it is functional. It may be fancy and elaborate or it may be plain and simple but it is functional. With some of the pros that I know the selection of the equipment is not an easy thing.
PopularPhotography_19590101_0044_001_0113.xml
article
119
119
SHOOT LIKE A PRO
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THE RIGHT TOOLS
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In the purchasing of other equipment the amateur, like the pro, should not buy anything whether it be a speedlight or tripod unless he asks himself: Is it what I want; is it what I need; and will it suit my purpose? A good motto here is “don’t buy in a hurry”; take your time to think it over and if possible take it out on a trial basis to see whether it suits your technical requirements and your personality.
PopularPhotography_19590101_0044_001_0114.xml
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120
120
SHOOT LIKE A PRO
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GIVING THE ASSIGNMENT THE 3RD DEGREE
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Usually, before the pro gets an assignment there are phone calls, conferences, outlines submitted, and a complete understanding between the editor and the photographer. These are necessary in order that they both know what they can each expect from the other in the product, the picture stoiy, and the fee which the photographer is to receive.
PopularPhotography_19590101_0044_001_0115.xml
article
121
121
SHOOT LIKE A PRO
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WORDS BEFORE PICTURES
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One of the greatest aids to a photographer is a shooting script. This is the list of all the possible shots of the story that the photographer can think of before he goes out on the assignment. It can be prepared days or even weeks in advance whenever an idea comes to him.
PopularPhotography_19590101_0044_001_0116.xml
article
121
121,122
SHOOT LIKE A PRO
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PACKING AND COMMON SENSE
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The pro preparing for an assignment is a man whose imagination is operating at top speed. As lie reaches for a certain accessory he thinks out all the possibilities that would include or exclude using this piece of equipment. As he reaches for film he makes a quick decision on what he thinks the light will be like.
PopularPhotography_19590101_0044_001_0117.xml
article
122
122,123
SHOOT LIKE A PRO
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SHOOTING THE STORY
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The first thing that should be foremost in your mind is to remember what you really want. Here the shooting script can be referred to occasionally in order to refresh your memory. Follow the story closely and carry out the original ideas you had on the story.
PopularPhotography_19590101_0044_001_0118.xml
article
123
123,124
SHOOT LIKE A PRO
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THE FASTER THE BETTER
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It is imperative that you work quickly. Speed is necessary, for one thing to get the picture while it is there and for another to get as many pictures as you can. Seldom does the pro try for one picture and even if he does he takes several in order to have a selection.
PopularPhotography_19590101_0044_001_0119.xml
article
124
124,125
SHOOT LIKE A PRO
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GET IN CLOSE
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At this time a few suggestions might be in order for raising your good-to-bad picture ratio even though you shoot many pictures. First of all get in close. Most pictures by amateurs are shot from too great a distance. If you are shooting a full figure of a person, you should be no more than 12 or 15 feet away with a normal lens; if the shot is to be from the waist up then 6 feet is not too close; and if it is to be a head shot it could be as close as 3 feet.
PopularPhotography_19590101_0044_001_0120.xml
article
125
125,126
SHOOT LIKE A PRO
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EXPOSURE: THE EVERLASTING MYSTERY
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[no value]
Find four pros, ask them for their system of determining exposure, and you will get four different answers. Determining exposure in most cases has become a personal thing. One pro will give you a long, involved formula for using your meter, another will tell you he never uses a light meter, but “judges” exposure.
PopularPhotography_19590101_0044_001_0121.xml
article
126
126
SHOOT LIKE A PRO
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TWO PRINTING PHILOSOPHIES
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There are some pros who never go into the darkroom. All their printing is done either by an outside lab or by an assistant. There are other pros who do all their own printing and processing. The non-printers feel that a man who spends forty hours a week printing, week after week, is a real professional, well qualified to do darkroom work for them.
PopularPhotography_19590101_0044_001_0122.xml
article
126
126,127
SHOOT LIKE A PRO
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EXPERIMENT
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How does a pro keep up on new techniques? How does he keep improving? The answer is: the pro experiments continuously. Not only does he try all new films that hit the market, but he experiments with lighting, filters, and subject matter that’s completely foreign to him.
PopularPhotography_19590101_0044_001_0123.xml
article
127
127
SHOOT LIKE A PRO
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TEST SHOTS
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If a pro knows beforehand that there’s a difficult technical problem involved in an assignment, he will try to make shots before the final shooting. Maybe he can’t predict what exposure will be in a situation. Maybe he doesn’t know exactly what kind of lighting is best for the job.
PopularPhotography_19590101_0044_001_0124.xml
article
127
127,128
SHOOT LIKE A PRO
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CONTACT SHEETS
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There is some disagreement among pros on whether or not contact sheets should be shown to other people. Some pros feel that most people cannot “read” contact sheets. The small images are, according to these arguments, too hard to see in terms of a blow-up.
PopularPhotography_19590101_0044_001_0125.xml
article
128
128
SHOOT LIKE A PRO
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LAYOUT AND DISPLAY— THE ART OF SHOWMANSHIP
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What does the pro have to sell and show after all the hours of work are over? It’s a piece of paper thin enough to bend, fragile enough to crack or scratch if it should be dropped on the floor. The good pro does all he can to make this piece of paper, this picture, look as if it’s worth all the money his client is paying for it.
PopularPhotography_19590101_0044_001_0126.xml
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129
129
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Advertisements
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E. LEITZ, INC.
Braun Hobby Special
E. LEITZ, INC.
Braun Hobby Standard
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PopularPhotography_19590101_0044_001_0127.xml
advertisement
130
130
[no value]
[no value]
ZIFF-DAVIS PUBLISHING COMPANY
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ZIFF-DAVIS PUBLISHING COMPANY
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[no value]
[no value]
PopularPhotography_19590101_0044_001_0128.xml
advertisement
131
131
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[no value]
GEORGE MURPHY INC.
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GEORGE MURPHY INC.
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[no value]
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PopularPhotography_19590101_0044_001_0129.xml
advertisement
131
131
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[no value]
POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19590101_0044_001_0130.xml
advertisement
131
131
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NUCLEAR PRODUCTS CO.
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NUCLEAR PRODUCTS CO.
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PopularPhotography_19590101_0044_001_0131.xml
advertisement
131
131
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ART INSTRUCTION, INC
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ART INSTRUCTION, INC
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PopularPhotography_19590101_0044_001_0132.xml
advertisement
133
133
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RAY-VOGUE SCHOOLS
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RAY-VOGUE SCHOOLS
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PopularPhotography_19590101_0044_001_0133.xml
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133
133
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Advertisement
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PopularPhotography_19590101_0044_001_0134.xml
advertisement
133
133
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JESSE JONES BOX CORP.
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JESSE JONES BOX CORP.
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PopularPhotography_19590101_0044_001_0135.xml
advertisement
133
133
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CENTRAL CAMERA CO. Dept.
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CENTRAL CAMERA CO. Dept.
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PopularPhotography_19590101_0044_001_0136.xml
advertisement
134
134,135,136,137
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PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19590101_0044_001_0137.xml
advertisement
137
137
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Advertisement
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PopularPhotography_19590101_0044_001_0138.xml
advertisement
138
138
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American CAMERA EXCHANGE OF NEW YORK.INC
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American CAMERA EXCHANGE OF NEW YORK.INC
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[no value]
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PopularPhotography_19590101_0044_001_0139.xml
advertisement
139
139
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MINIFILM CAMERA STORES
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MINIFILM CAMERA STORES
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[no value]
[no value]
PopularPhotography_19590101_0044_001_0140.xml
advertisement
140
140,141
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Peerless Camera Stores
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Peerless Camera Stores
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[no value]
PopularPhotography_19590101_0044_001_0141.xml
advertisement
142
142
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Advertisements
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BROADWAY CAMERA SHOPS, Inc.
Agfa Ambi Silette
BROADWAY CAMERA SHOPS, Inc.
Agfa Silette SL
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[no value]
PopularPhotography_19590101_0044_001_0142.xml
advertisement
143
143
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Advertisements
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SUPREME PHOTO SUPPLY CO.
Ansco Color Tung
SUPREME PHOTO SUPPLY CO.
Infrared 50 sh
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PopularPhotography_19590101_0044_001_0143.xml
advertisement
144
144
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Advertisement
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PopularPhotography_19590101_0044_001_0144.xml
advertisement
144
144,145
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SPIRATONE INC.
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SPIRATONE INC.
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PopularPhotography_19590101_0044_001_0145.xml
advertisement
146
146
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Advertisement
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PopularPhotography_19590101_0044_001_0146.xml
advertisement
147
147
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[no value]
Advertisements
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hamilton house dept
Kodak Retina I
hamilton house dept
Kodak Retina
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PopularPhotography_19590101_0044_001_0147.xml
advertisement
148
148,149
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Advertisements
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WALL ST.Camera
35mm P3.5 Canon.
WALL ST.Camera
35mm F2.8 Canon.
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PopularPhotography_19590101_0044_001_0148.xml
advertisement
150
150
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Advertisements
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761 Broadway
Kodak Brownie
761 Broadway
Kodak Brownie
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PopularPhotography_19590101_0044_001_0149.xml
advertisement
151
151
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Advertisement
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PopularPhotography_19590101_0044_001_0150.xml
advertisement
152
152
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Advertisements
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ASTRA PHOTO PRODUCTS
Life of Christ
ASTRA PHOTO PRODUCTS
Crown of Thorns
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PopularPhotography_19590101_0044_001_0151.xml
advertisement
153
153
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AIR PHOTO SUPPLY CORP
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AIR PHOTO SUPPLY CORP
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PopularPhotography_19590101_0044_001_0152.xml
advertisement
153
153
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Advertisement
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PopularPhotography_19590101_0044_001_0153.xml
advertisement
154
154
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Advertisement
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PopularPhotography_19590101_0044_001_0154.xml
advertisement
154
154
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PAN0RAM FILM LABS INC.
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PAN0RAM FILM LABS INC.
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PopularPhotography_19590101_0044_001_0155.xml
advertisement
154
154
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Advertisement
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PopularPhotography_19590101_0044_001_0156.xml
advertisement
154
154
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ZIFF-DAVI PUBLISHING COMPANY.
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ZIFF-DAVI PUBLISHING COMPANY.
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PopularPhotography_19590101_0044_001_0157.xml
advertisement
155
155,156,157,158
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PHOTO SHOPPING CENTER
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PopularPhotography_19590101_0044_001_0158.xml
article
158
158
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INDEX OF ADVERTISERS
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PopularPhotography_19590101_0044_001_0159.xml
advertisement
158
158
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Advertisements
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PopularPhotography_19590101_0044_001_0160.xml
advertisement
159
159
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EDMUND SCIENTIFIC CO
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EDMUND SCIENTIFIC CO
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PopularPhotography_19590101_0044_001_0161.xml
advertisement
160
160
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Advertisement
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PopularPhotography_19590101_0044_001_0162.xml
advertisement
161
161
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BAUSH & LOMB BALOMATIC
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BAUSH & LOMB BALOMATIC
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[no value]
PopularPhotography_19590101_0044_001_0163.xml
advertisement
162
162
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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[no value]
PopularPhotography_19590101_0044_001_0164.xml