Issue: 19571101

Friday, November 1, 1957
November
5
False
41
Wednesday, December 3, 2014

Articles
cover
1
1
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POPULAR PHOTOGRAPHY
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PopularPhotography_19571101_0041_005_0001.xml
advertisement
2
2
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Advertisements
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Ansco
ANSCO DUALET PROJECTOR
Ansco
ANSCO’S GIFT STOCKING
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PopularPhotography_19571101_0041_005_0002.xml
advertisement
3
3
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REVERE CAMERA COMPANY: Revere "888-D" DELUXE 2×2 SLIDE PROJECTOR
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REVERE CAMERA COMPANY
Revere "888-D" DELUXE 2×2 SLIDE PROJECTOR
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PopularPhotography_19571101_0041_005_0003.xml
tableOfContents
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19571101_0041_005_0004.xml
masthead
4
4
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MASTHEAD
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PopularPhotography_19571101_0041_005_0005.xml
advertisement
5
5
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Advertisements
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STERLING-HOWARD
IHAGEE RANGEFINDER
STERLING-HOWARD
AUTO EXAKTA
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PopularPhotography_19571101_0041_005_0006.xml
advertisement
6
6
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19571101_0041_005_0007.xml
article
6
6
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Comments on the September Issue
Candid Chicanery
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You’re on the ball as usual. The September issue was original, informative, and a smash hit for my money. Continued success. IVAN DMITRI New York, N. Y. Many thanks for the fine transparency I found in POPULAR PHOTOGRAPHY. I think it’s tops.
PopularPhotography_19571101_0041_005_0008.xml
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7
7
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Burleigh Brooks, Inc.: AUTOMATIC ROLLEIFLEX 3.5
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Burleigh Brooks, Inc.
AUTOMATIC ROLLEIFLEX 3.5
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PopularPhotography_19571101_0041_005_0009.xml
advertisement
8
8
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Kalimar Inc.: Kalimar EXPOSURE METERS
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Kalimar Inc.
Kalimar EXPOSURE METERS
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PopularPhotography_19571101_0041_005_0010.xml
article
8
8,14
TOOLS AND TECHNIQUES
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TOOLS AND TECHNIQUES
a round-up of recent developments and significant trends
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Negator Spring. Our curiosity about the significantly longer running times of two recent movie cameras is now satisfied. A man from the Hunter Spring Company walked into our office the other day to tell us all about his company’s Negator spring.
PopularPhotography_19571101_0041_005_0011.xml
advertisement
9
9,10,11,12,13
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Advertisements
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DOWLING'S FIFTH AVENUE, Inc.
SUPER BALDINA 35
DOWLING'S FIFTH AVENUE, Inc.
KALLOFLEX AUTOMAT
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PopularPhotography_19571101_0041_005_0012.xml
advertisement
14
14
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Advertisements
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FR
FR X-22
FR
FR HYPO NEUTRALIZER
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PopularPhotography_19571101_0041_005_0013.xml
advertisement
15
15
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POLAROID CORP.: Polaroid Land Camera
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POLAROID CORP.
Polaroid Land Camera
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PopularPhotography_19571101_0041_005_0014.xml
advertisement
16
16
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19571101_0041_005_0015.xml
article
16
16
COLOR CLINIC
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A famous technician solves your problems
Reasons for Unsharpness
Color-processing Chemicals
Faulty Daylight Shots Indoors
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David B. Eisendrath
I get good black-and-white pictures with my 35-mm cameras but when using Anscochrome my pictures appear to be fuzzy or muddy. Can this be caused by the firm or by the camera?—I. S., St. Petersburg, Fla. When people complain of lack of sharpness in color films and say that the black-and-white pictures shot with the same camera are excellent, I immediately suspect that they have been shooting with fast black-and-white films where they are able to shoot stopped down and at high speeds.
PopularPhotography_19571101_0041_005_0016.xml
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17
17
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Kalimar Inc.: Aires 35-III L
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Kalimar Inc.
Aires 35-III L
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PopularPhotography_19571101_0041_005_0017.xml
advertisement
18
18,19
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Nikon Incorporated: Nikon SP
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Nikon Incorporated
Nikon SP
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PopularPhotography_19571101_0041_005_0018.xml
advertisement
20
20
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E. LEITZ, INC.: LEICA MANUAL AND DATA BOOK
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E. LEITZ, INC.
LEICA MANUAL AND DATA BOOK
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PopularPhotography_19571101_0041_005_0019.xml
article
20
20,22
35-mm TODAY
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Mechanization Runs Amok
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Bob Schwalberg
Ever since 1839 and all that, the technical progress of photography has been concerned as much with the simplification of picture-making as it has been with the production of better materials, methods, and equipment. In this unceasing effort to make photography easier, and acceptable results more certain, no single problem has received more attention than that of correct exposure determination.
PopularPhotography_19571101_0041_005_0020.xml
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21
21
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E. LEITZ. INC.: LEICA M-3
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E. LEITZ. INC.
LEICA M-3
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PopularPhotography_19571101_0041_005_0021.xml
advertisement
22
22
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Advertisements
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PEERLESS CAMERA
MIGHTY LIGHT
PEERLESS CAMERA
PENTRON NL-2
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PopularPhotography_19571101_0041_005_0022.xml
advertisement
23
23,24,25
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PEERLESS CAMERA: PEERLESS BONUS STAMPS
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PEERLESS CAMERA
PEERLESS BONUS STAMPS
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PopularPhotography_19571101_0041_005_0023.xml
advertisement
26
26
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EXAKTA CAMERA COMPANY: EXAKTA first
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EXAKTA CAMERA COMPANY
EXAKTA first
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PopularPhotography_19571101_0041_005_0024.xml
advertisement
27
27
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CARL ZEISS, INC.: 35mm single-lens reflex camera
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CARL ZEISS, INC.
35mm single-lens reflex camera
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PopularPhotography_19571101_0041_005_0025.xml
advertisement
28
28
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DAVIDSON MANUFACTURING CO.: TRIPODS
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DAVIDSON MANUFACTURING CO.
TRIPODS
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PopularPhotography_19571101_0041_005_0026.xml
article
28
28,30
CAMERA CLUBS
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CAMERA CLUBS
Lecture on Portraiture Is Taped
Malayan Wants Pen Pal
Please Note
Correspondence Wanted
Any Club Pictures?
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Whit Hillyer
With cameras becoming more and more automatic, the time is just about here when the making of a well-exposed picture no longer is any great feat. As yet this applies mostly to movies, but we may be certain that the same technical advances in still cameras will be with us eventually.
PopularPhotography_19571101_0041_005_0027.xml
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29
29
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EXAKTA CAMERA COMPANY: 35mm Exa—a camera
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EXAKTA CAMERA COMPANY
35mm Exa—a camera
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PopularPhotography_19571101_0041_005_0028.xml
advertisement
30
30
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AIREQUIPT MFG. CO., INC.: ULTRAMATIC
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AIREQUIPT MFG. CO., INC.
ULTRAMATIC
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PopularPhotography_19571101_0041_005_0029.xml
advertisement
31
31
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Advertisements
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HERSHEY MANUFACTURING CO.
HERSHEY "225"
HERSHEY MANUFACTURING CO.
HERSHEY "700"
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PopularPhotography_19571101_0041_005_0030.xml
advertisement
32
32,33
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Advertisements
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GRAND CENTRAL CAMERA
NIKON S-2
GRAND CENTRAL CAMERA
CONTAFLEX
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PopularPhotography_19571101_0041_005_0031.xml
advertisement
34
34
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BROCKWAY CAMERA CORPORATION: SAMOCA 35mm Precision Camera
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BROCKWAY CAMERA CORPORATION
SAMOCA 35mm Precision Camera
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PopularPhotography_19571101_0041_005_0032.xml
review
34
34,36,37,40,172
WHAT'S NEW
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—TRADE NOTES AND NEWS
CAMERAS
CAMERA ACCESSORIES
LENSES AND ACCESSORIES
EXPOSURE METERS
PROJECTING AND VIEWING EQUIPMENT
FLASH
TAPE RECORDERS
DARKROOM EQUIPMENT
TRIPODS AND ACCESSORIES
PROCESSING SERVICE
PUBLICATIONS
MISCELLANEOUS
Riken Optical Ind. Ltd.
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Riken Optical Ind. Ltd.
RICOH 500
$69.95
RICOH 500, a 35mm camera, is announced as being available in a new model featuring a light-value scale, magnified exposure-counter window; frame counting begins after first two frames are pulled through in the loading process. Other features (rapid-advance trigger, single-window range-view-finder, duo-lever fingertip focusing, folding rapid-rewind crank, cord and cordless flash synchronization, and removable back) remain unchanged. Price is $69.95; case, $10. Full details available from Riken Optical Ind. Ltd., 521 Fifth Ave., New York 17.
Riken Optical Ind. Ltd.
Kodak Signet 30
$55
EASTMAN KODAK announces several new 35-mm cameras. All feature the Exposure Value System which places exposure information right on the camera. The Kodak Pony II has a 44-mm Kodak Anastar ƒ/3.9 lens with zone focusing, flash synch, a self-setting 1/45-sec shutter, and an automatic film stop and exposure counter. Price, $26.75. The Kodak Pony IV features a 44-mm Kodak Anastar f/3.5 lens, zone focusing, X-synchronization, shutter speeds from 1/30 to 1/250 sec and B, and double-exposure prevention. Price is $39.95. The Kodak Signet 30 (above) has no-thread loading, single-stroke film advance, and projected-field viewfinder with parallax markings. Lens is a 44-mm Kodak Ektanar f/2.8 with a Kodak Synchro 250 shutter having speeds from ¼ to 1/250 sec and B. Price is $55. The Kodak Signet 50 is similar but in addition has a photoelectric exposure meter reading in EVS numbers. Price, including a Kodalite Super M-4 Flasholder accepting M2 and No. 5 flashbulbs and with 3and 4-in. reflectors is $82.50.
Riken Optical Ind. Ltd.
TANACK IV-S
$169
TANACK IV-S, a 35-mm camera, has a focal-plane shutter with 12 speeds from 1 to 1/500 sec, helical focusing from 1½ ft, conventional and electronic-flash synchronization, coupled rangefinder, automatic film advance and shutter-cocking, double-exposureand skip-frame-prevention devices, and accepts interchangeable lenses. Price, with a 6-element 50-mm Tanar f/2 lens, $169; case, $10. Wide-angle and telephoto lenses and other accessories are available. Importer is Kine Camera Co., Inc., 11 W. 20th St., New York 11.
Riken Optical Ind. Ltd.
AMIFLEX II
$29.95
AMIFLEX II, an all-metal twin-lens reflex camera, is announced as having two improvements: shutter speeds to 1/300 sec and new 80-mm f/3.5 lenses. Coupled focusing system, depth-of-field scale, flash synchronization, and double-action-type shutter features are same as found on original model. Price, $29.95, includes case and flash.
Riken Optical Ind. Ltd.
CAMERA OUTFITS
$24.95
CAMERA OUTFITS are announced by Eastman Kodak Co., Rochester, N. Y. A Starflex Outfit consists of this Brownie camera, a six-shot Rotary Flasholder, 12 M2 bulbs, 2 rolls of film, and a 15-volt battery. Price is $24.95. The Brownie Bull's-Eye (finished in a gold tone) is available with a Midget Flasholder, 2 rolls of film, batteries, and 8 M2 bulbs. Price is $20.95. Kodak Pony IV Outfit contains this new camera, Kodalite Super M-4 Flasholder with interchangeable reflectors, camera case, and a Kodak pocket viewer. Price is $58.40. Kodak Pony Color Slide Outfit (Pony IV camera and Kodak 300 projector with Readymatic changer and a preview screen) is priced at $104.50. Kodak Signet 40 camera with the Rotary Flasholder, battery, filter kit, and camera case is priced at $96.
Riken Optical Ind. Ltd.
ROLLOP
$119.95
ROLLOP is a twin-lens reflex camera made in Western Germany and introduced by North American Imps., Chicago 45. It features 4-element 80-mm Lithagon f/2.8 lenses; fully automatic film advance and shutter cocking with a single-action fold-away crank lever; automatic stop; exposure counter; double-exposure prevention; Prontor SVS shutter with a light-value scale cross-coupled to aperture and shutter speed settings; speeds from 1 to 1/300 sec; self-timer; MX synchronization; shutter safety lock; hinged back. Price is $119.95.
Riken Optical Ind. Ltd.
READY CASE
$5.95
READY CASE for Bell & Howell 220 and 252 cameras is made of pigskin, with a removable top and front. Distributed by Photographic Imp. & Dist. Corp., 67 Forest Rd., Valley Stream, N. Y., price is $5.95.
Riken Optical Ind. Ltd.
SAMENCO MOVIE CONTROL
$210
SAMENCO MOVIE CONTROL for time-lapse movies is announced by Sample Eng. Co., 17 N. Jefferson, Danville, I11. Model MC-5B20 operates in a 1-sec to 20-min range; Model MC-5B50 operates from 1 sec to 50 min. Price is $210 for either. Special time range settings are $15 extra and a full range of accessories is available.
Riken Optical Ind. Ltd.
Praktina FX camera
$150
STANDARD CAMERA CORP. offers an electric motor-magnetic remote control that converts the Praktina FX camera to automatic film transport. Used with such triggering devices as the push-button release, the radio-control unit, foot switches, etc., it provides complete control of camera operation at distances up to a mile and more away. Price, complete with battery-connecting cable, push-button release cable, and instruction manual, is $150.
Riken Optical Ind. Ltd.
Pan Cinor-70
$369.50
PAILLARD announces price reductions on many of its movie lenses. New prices are; Pan Cinor-70, $369.50; Pan Cinor-100, $439.50; the 1-in. Piza f/1.9, $82.50; 16-mm Yvar f/2.8, $59.50; the 3-in. Yvar f/2.8, $69.50: the 4-in. Yvar f/3.3, $89.50; and the 1½-in. Yvar f/2.8, $52.50. Also reduced is the Kern Paillard Filtin lens, a ½-in. Yvar f/2.8 with built-in filters and automatic filter-factor adjustment. Price is $54.50. The combination price of the Bolex C-8 8-mm camera with Filtin has been reduced to $119.50. Distributor is Paillard Inc., 100 Sixth Ave., New York 13.
Riken Optical Ind. Ltd.
EXTENSION-TUBE SET
$9.95
EXTENSION-TUBE SET for Praktina and Hexacon Supreme cameras has been introduced by Accura Industries, 150 Broadway, New York. The aluminum outfit consists of a 10-mm tube with female bayonet adapter, another 10-mm and a 25-mm tube, and a male bayonet adapter. Price is $9.95.
Riken Optical Ind. Ltd.
LENS CAP
$1
LENS CAP to fit 50-mm automatic Westanar and Westagon lenses on 35-mm single-lens reflex cameras has been introduced by Photographic Imp. and Dist. Corp., 67 Forest Road, Valley Stream, N. Y. Price is $1.
Riken Optical Ind. Ltd.
L-21
$14.95
L-21 has joined the Sekonic exposure-meter line. A built-in booster switches-in automatically for low-level illumination. It has scales on both sides so that the photographer can take a reading from either front or back. The L-21 is calibrated for ASA 6 to 6400, apertures from f/45 to f/1.4, shutter speeds from 1/1000 to 60 sec, has LVS and Polaroid settings, and movie-camera speeds. It also provides for filter factors. Price, with incident-light attachment, leather case and neck cord, is $14.95. Further information is available from Brockway Camera Corp., 1114 First Ave., New York 21 or, Ponder & Best, Inc., 814 North Cole Ave., Hollywood 38.
Riken Optical Ind. Ltd.
Model MA-1
$118
FOTOMATIC CORP., 2603 Kessler Blvd., N. Drive, Indianapolis 22, Ind., announces production of the Elwood Densitometer & Light Meter, Model MA-1. Controls are an on-off switch and a sensitivity range switch and it can be used as a studio light meter. It has a self-contained power supply, is portable, does not contain any electronic parts and requires no warm-up period. Price is $118 and additional details are available.
Riken Optical Ind. Ltd.
16-mm action viewer
$92
VICTOR ANIMATOGRAPH CORP., div. of The Kalart Co., Plainville, Conn., introduces a 16-mm action viewer. Specifications include a 3-element lens, a hooded 3¼× 4¼-in. viewing screen, focusing and framing adjustments, a built-in frame marker, a frame counter, an automatic lamp switch controlled by the film gate, and a 75-watt projection lamp. Price is $92. An Editor-Viewer consisting of the viewer, heavy-duty rewinds with tension brake and locking device, taking up to 2000-ft reels, and a splicer, all on a hardwood mounting board, is priced at $122.
Riken Optical Ind. Ltd.
WOLLENSAK 715
WOLLENSAK 715 8-mm movie projector has new push button controls for forward, reverse, and neutral positions. Specifications include a rheostat speed control, still projection, 500-watt illumination with 750-watt lamp optional, automatic room-lamp accommodation, stainless-steel film retainers, swing-open gate for threading, instant tilt control, built-in storage compartment with three 400-foot reels, and case. Lens is a ¾-in. f/1.6. The projector comes with removeable self-contained film splicer. For further information, write Wollensak Optical Co., 320 E. 21st St., Chicago 16.
Riken Optical Ind. Ltd.
ULTRAMATIC W-2
$14.95
ULTRAMATIC W-2 is a slide viewer handling all 2×2 cardboard mounts in magazine loads of twenty or singly without magazine. It has a double system of lenses for 7× area magnification. The viewer uses as light source a battery-operated lamp housing, or alternately, an ac/dc housing with variable light control. Price, with battery housing and one magazine, is $14.95: with ac/dc housing, $18.95. The ac/dc housing alone is $6.95, battery housing alone is $2.95. The W-2 magazine will fit all Ultramatic viewers and are priced at 50 cents each. A carry case is $5.95. Manufacturer is Airequipt Mfg. Co., Inc., 20 Jones St. New Rochelle, N. Y.
Riken Optical Ind. Ltd.
60-slide stereo viewer
$37.50
STER-E-O, INC., 1017 Pike St., Seattle 22, Wash., announces an improved model of its 60-slide stereo viewer, the band-held 3-D Roto-Vuer. New features include a built-in rheostat for adjusting lighting brilliance and a semiautomatic switch. Price is $37.50.
Riken Optical Ind. Ltd.
OPTA-VUE 150
$2.95
OPTA-VUE 150 is a slide file for 2¼×2¼ mounted transparencies. It is impregnated with Film-Gard, said to combat film bacteria. The file has 12 compartments, holds up to 150 slides, weighs 9½ oz, and is priced at $2.95. An index card is contained in the lid and a strap is provided for carrying. More details available from Optics Mfg. Co., Amber & Willard Sts., Philadelphia.
Riken Optical Ind. Ltd.
2×2 aluminum-foil mask and ultrathin glass
$7
EMDE PRODUCTS, 2010 Stoner Ave., Los Angeles 25, Cal., offers a new 2×2 aluminum-foil mask and ultrathin glass for mounting Super-Slide and 127 transparencies to be used in Airequipt magazine frames. Price of a box of 100 masks and 200 pieces of glass is $7.
Riken Optical Ind. Ltd.
ARGUS 500
$79.50
ARGUS 500 is a 500-watt projector for 35-mm and Super-Slides. Light output is said to double that of 300-watt models. Price, complete with automatic slide changer, slide magazine, and two-tone carrying case, $79.50. A remote-control model, with push-button slide changer, is $96.50. Further details are available from Argus Cameras Div., Sylvania Electric Products, Inc., Ann Arbor, Mich.
Riken Optical Ind. Ltd.
HERSHEY “700” DELUXE electronic-flash unit
$69.95
HERSHEY “700” DELUXE electronic-flash unit is similar to the previous Model 700, but features a half-power switch, uses D-cells or rechargeable batteries, and a leather case is provided for the power pack. Price is $69.95. A kit of four nickel-cadmium batteries and a recharger is $29.95. Full details are available from Hershey Mfg. Co., 9212 W. Grand Ave., Chicago 25.
Riken Optical Ind. Ltd.
WOLLENSAK 1500
$189.50
WOLLENSAK 1500 is a dual-speed tape recorder that weighs I8 lbs. Opperating features include speeds of 3¾ and 7½ ips, a two-level recording indicator, a simplified keyboard control, and an index counter. The recorder takes up to 7 in. reels and has a 10-watt push-pull audio output. Price, complete with ceramic type microphone, two reels (one with tape), and cords, is $189.50.
Riken Optical Ind. Ltd.
OMEGA MASKING ATTACHMENT
$38
OMEGA MASKING ATTACHMENT is another enlarger accessory for Omega D-2, D-3, B-4, B-5, B-7, and B-8 enlargers. It can shield up to 65 percent of the negative area and may be set to any desired horizontal, vertical, or square shape to aid in cropping, double-printing or montage printing. Price is $38. Manufacturer is Simmon Bros., Inc., 30-28 Starr Ave., Long Island City 1, New York.
Riken Optical Ind. Ltd.
UNIVERSAL COPY BRACKET
$9.95
UNIVERSAL COPY BRACKET with two C-clamp jaws that lock on almost any enlarger pole or other upright has been announced by Photographic Importing and Distributing Corp., 67 Forest Road, Valley Stream, N. Y. A reversible tripod screw accepts either American or European-threaded tripod sockets. The Copy Bracket retails at $9.95.
Riken Optical Ind. Ltd.
1670 MFA
$89.95
1670 MFA is the name given a glassless rapid-shift roll-film negative carrier available in 100-ft spools for film sizes from 16-to 70-mm. Designed for use with the Beseler 45 enlarger, a coupled release device automatically releases pressure on the film during advancement. Priced at $89.95 (add $4 west of Denver), more details are available from the manufacturer. Charles Beseler Co., 219 S. 18th St., East Orange, N. J.
Riken Optical Ind. Ltd.
LABOX
$7.95
LABOX, a daylight-loading tank, is introduced by Spiratone, Inc., 369 Seventh Ave., New York 1. The tank accepts all 35-mm cartridges in 20or 36-exp. lengths and requires 6½ oz of solutions. Price is $7.95. A complete 12-piece traveling outfit in a 10-in. plastic container is available at $11.95.
Riken Optical Ind. Ltd.
ACCURA RISOMATIC
$11.95
ACCURA RISOMATIC is an 8-section elevating tripod with leg stops to prevent over-spreading and a crank-operated elevator that is reversible for tilting, table-top, and close-up photoggraphy. It collapses to 11½ in. and extends to 52 in. Basic model, without a head, is $11.95. Distributor is Accura Industries, 150 Broadway, New York.
Riken Optical Ind. Ltd.
TRIPOD LEVELING HEADS
$12.95
TRIPOD LEVELING HEADS have a floating camera base which can be locked in any direction, up to about 15 degrees, to offset sloping or uneven ground. It can be. used with 35-mm, twin-lens reflex, and other small cameras. Price is $12.95. For larger cameras, another head is available at $27.95. For accurate level control, a spirit level is available fitting the camera’s accessory shoe. Price is $4.95. Distributor of these Linhof products is Kling Photo Corp., 257 Fourth Ave., New York 10.
Riken Optical Ind. Ltd.
convex magnifying lens
$1.50
TECHNICOLOR CORP., 533 W. 57th, N. Y., is now packaging transparencies processed in their labs in plastic storage boxes which incorporate a recessed, convex magnifying lens in the base for viewing the slides. Processing charge is $1.50 for Kodachrome, Anscochrome, or Ektachrome films, through Technicolor dealers.
Riken Optical Ind. Ltd.
[no value]
BLACK-and-WHITE custom developing service by Pictorials Labs., Inc., 16 E. 42nd St., New York 17, now includes poly-vinyl plastic-sleeve wallets for storing negatives. They are returned with your negatives at no charge with each roll of film developed. Brochure explaining the service available upon request.
Riken Optical Ind. Ltd.
Ilford Technical Information Book
$3
ILFORD INC., 37 W. 65th St., New York 23, now has available a complete reference library covering Ilford products. A two-volume set, Ilford Technical Information Book, contains complete technical data on the products and their uses. Price is $3. The Ilford Manual of Photography treats all types of photo techniques in theory and practice. This 472-page book is also priced at $3. A ready guide to chemicals, their selection, and use, Ilford Formulae & Packed Chemicals, is priced at 50 cents. Ilford Color Filters is a 60-page book and is priced at $1. Photography as an Aid to Scientific Work (covering Micrography, Radiography, Photomicrography, etc.), is priced at $1. Document Copying with Ilford Materials gives an account of the company’s materials in photographic reproduction. Price is 75 cents. All books are available from Ilford dealers.
Riken Optical Ind. Ltd.
SWIVL-CLAMP MAGNIFIER
$4
SWIVL-CLAMP MAGNIFIER, a +5 diopter with an 8-in. focal length can be used in inspecting negatives, prints, or ground-glass and is large enough to permit viewing with both eyes. An all-position swivel permits one-hand operation. Barrington 16, N. for $4. Edmund Scientific Co., J., offers the magnifier
Riken Optical Ind. Ltd.
PHOTO GREETINGS
PHOTO GREETINGS, a 16-page bulletin, describes a variety of photographic greeting card designs available for every holiday of the year and in addition, a method of making prints on china. Write to Chemipure Labs., 89-07 169th St., Jamaica 32, N. Y.
Riken Optical Ind. Ltd.
ACCURA FILTER-BANK
$1
ACCURA FILTER-BANK is a velvet-lined case with sections for 6 filters. It has a snap-button opening and can be attached to a case strap. Prices are $1 each for the Series IV and V size, $1.25 for the Series VI size, and $1.50 for the Series VII model. Distributor is Accura Ind., 150 Broadway, New York.
Riken Optical Ind. Ltd.
MINOX’D mounts
$1
YOU’VE BEEN MINOX’D mounts are folders for Minox prints with space provided for the photographer’s name, place, and date where photo was taken. They are available from Minox Processing Labs., Box 92, Forest Hills 75, N. Y., and are priced at $1 for 25 folders.
Riken Optical Ind. Ltd.
FUL-VU MYLAR transparent sleeve protectors
$24
FUL-VU MYLAR transparent sleeve protectors are available in two types, both of which fit standard 3-ring binders. Univis sleeves will fit, in addition, Mult-O-Ring, 3-, 6-, or 7-ring 8½×11-in. binders. The binders are moisture resistant and inert to solvents and chemicals. Univis sleeves (Model #UY-11) are priced at $24 per 100; Model RY3-11 are priced at $22 per 100. Samples and literature available from Cook’s Inc., Blackwood, N. J.
Riken Optical Ind. Ltd.
KODAK DATA BOOK
50 cents
KODAK DATA BOOK, Storage and Preservation of Motion Picture Film, brings together in 80 pages pertinent information on all phases of the care and storage of processed and unprocessed motion-picture films. It is punched to fit Kodak notebook binders and is available through Kodak dealers at 50 cents per copy.
Riken Optical Ind. Ltd.
PREMIER VERSATILE TITLER
PREMIER VERSATILE TITLER has been designed to accommodate new 8-mm cameras with lenses of from 10to 13-mm and 16-mm cameras with 20to 26-mm lenses. Titler consists of lens holder, auxiliary lens, 8 title cards, and mounting equipment. More information available from Customer Service Dept., Photo Materials Co., 2100 W. Fulton St., Chicago 12.
[no value]
All data and descriptions ascribed to products listed herein are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by POPULAR PHOTOGRAPHY. For further information write to address given in trade note.
PopularPhotography_19571101_0041_005_0033.xml
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35
35
[no value]
[no value]
Keystone Camera Co., Inc.: REMOTE CONTROL, FULLY-AUTOMATIC 2"×2" SLIDE-SHOW PROJECTOR
[no value]
Keystone Camera Co., Inc.
REMOTE CONTROL, FULLY-AUTOMATIC 2"×2" SLIDE-SHOW PROJECTOR
[no value]
[no value]
PopularPhotography_19571101_0041_005_0034.xml
advertisement
36
36
[no value]
[no value]
CHIYODA KOGAKU SEIKO CO., LTD.: Minolta ‘A’
[no value]
CHIYODA KOGAKU SEIKO CO., LTD.
Minolta ‘A’
[no value]
[no value]
PopularPhotography_19571101_0041_005_0035.xml
advertisement
37
37
[no value]
[no value]
CHIYODA KOGAKU SEIKO CO., LTD.: FULLY AUTOMATIC Minolta AUTOCORD
[no value]
CHIYODA KOGAKU SEIKO CO., LTD.
FULLY AUTOMATIC Minolta AUTOCORD
[no value]
[no value]
PopularPhotography_19571101_0041_005_0036.xml
advertisement
38
38,39
[no value]
[no value]
Advertisements
[no value]
SPIRATONE INC.
EXTENSION TUBES
SPIRATONE INC.
COILED FLASH CORD
[no value]
[no value]
PopularPhotography_19571101_0041_005_0037.xml
advertisement
40
40
[no value]
[no value]
SEKONIC: SEKONIC L-21
[no value]
SEKONIC
SEKONIC L-21
[no value]
[no value]
PopularPhotography_19571101_0041_005_0038.xml
advertisement
41
41
[no value]
[no value]
Advertisements
[no value]
Bell & Howell
16mm Electric Eye camera
Bell & Howell
8mm Electric Eye camera
[no value]
[no value]
PopularPhotography_19571101_0041_005_0039.xml
advertisement
42
42
[no value]
[no value]
KLING PHOTO CORP.: Linhof TECHNIKA PRESS 23
[no value]
KLING PHOTO CORP.
Linhof TECHNIKA PRESS 23
[no value]
[no value]
PopularPhotography_19571101_0041_005_0040.xml
advertisement
43
43
[no value]
[no value]
SYLVANIA ELECTRIC PRODUCTS INC.: Sylvania Press 25
[no value]
SYLVANIA ELECTRIC PRODUCTS INC.
Sylvania Press 25
[no value]
[no value]
PopularPhotography_19571101_0041_005_0041.xml
advertisement
44
44
[no value]
[no value]
JOHN G. MARSHALL MFG. CO., INC.: Marshall Photo Oil Color Pencils
[no value]
JOHN G. MARSHALL MFG. CO., INC.
Marshall Photo Oil Color Pencils
[no value]
[no value]
PopularPhotography_19571101_0041_005_0042.xml
article
44
44,135
POPULAR PHOTOGRAPHY QUIZ
[no value]
Match the camera tilts and swings with the right picture.
[no value]
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[no value]
[no value]
PopularPhotography_19571101_0041_005_0043.xml
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45
45
[no value]
[no value]
Advertisements
[no value]
AIR PHOTO SUPPLY CORP.
MOVIE SCREENS
AIR PHOTO SUPPLY CORP.
5" f4.5 ENLARGING LENS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0044.xml
advertisement
46
46
[no value]
[no value]
Graflex, Inc.: 4×5 PACEMAKER GRAPHIC
[no value]
Graflex, Inc.
4×5 PACEMAKER GRAPHIC
[no value]
[no value]
PopularPhotography_19571101_0041_005_0045.xml
advertisement
47
47
[no value]
[no value]
RIKEN OPTICAL INDUSTRIES, Ltd.: RICOH Five Hundred
[no value]
RIKEN OPTICAL INDUSTRIES, Ltd.
RICOH Five Hundred
[no value]
[no value]
PopularPhotography_19571101_0041_005_0046.xml
advertisement
48
48
[no value]
[no value]
BROCKWAY CAMERA CORPORATION: OLYMPUS
[no value]
BROCKWAY CAMERA CORPORATION
OLYMPUS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0047.xml
article
48
48
WE ASKED THE PROS—
[no value]
How do you get your subjects to relax in front of your camera?
[no value]
[no value]
[no value]
[no value]
The only real means of getting persons to relax is through your conversation with them. You must remember that almost everyone is self-conscious. This means you must find a subject of conversation which is interesting enough to make the sitter forget this self-consciousness.
PopularPhotography_19571101_0041_005_0048.xml
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49
49
[no value]
[no value]
Advertisements
[no value]
WILLOUGHBY'S
PENTACON 35mm Camera
WILLOUGHBY'S
VITO B 35mm Camera
[no value]
[no value]
PopularPhotography_19571101_0041_005_0049.xml
advertisement
50
50
[no value]
[no value]
Argus Cameras: Argus 500 watt remote control projector
[no value]
Argus Cameras
Argus 500 watt remote control projector
[no value]
[no value]
PopularPhotography_19571101_0041_005_0050.xml
advertisement
51
51
[no value]
[no value]
ALLIED IMPEX CORPORATION: Ultrablitz JET II
[no value]
ALLIED IMPEX CORPORATION
Ultrablitz JET II
[no value]
[no value]
PopularPhotography_19571101_0041_005_0051.xml
advertisement
52
52
[no value]
[no value]
INDUSTRIAL TIMER CORPORATION: TIME-O-LITE
[no value]
INDUSTRIAL TIMER CORPORATION
TIME-O-LITE
[no value]
[no value]
PopularPhotography_19571101_0041_005_0052.xml
article
52
52,54
STEREO TODAY
[no value]
STEREO TODAY
Matching Lincoln Pictures
Newton's Rings Roundup
Bumps and Dimples
Show for Viewing
Chiaroscuro—the Easy Way
[no value]
[no value]
Robert L. McIntyre
Students of Lincoln lore interested in stereo have been playing a fascinating game of matching Lincoln pictures for over a decade. Now you can see and show some of the results of their labors. A set of ten Lincoln slides, cardboard mounted in today’s stereo format, has been made available by Frederick Lightfoot, 195-17 100th Avenue, Hollis 23, N. Y.
PopularPhotography_19571101_0041_005_0053.xml
advertisement
53
53
[no value]
[no value]
STANDARD CAMERA CORPORATION: PRAKTINA FX
[no value]
STANDARD CAMERA CORPORATION
PRAKTINA FX
[no value]
[no value]
PopularPhotography_19571101_0041_005_0054.xml
advertisement
54
54
[no value]
[no value]
Advertisements
[no value]
U.S. PHOTO SUPPLY CO., INC.
WALZ COLOR METER
U.S. PHOTO SUPPLY CO., INC.
WALZ POCKET RANGEFINDER
[no value]
[no value]
PopularPhotography_19571101_0041_005_0055.xml
advertisement
55
55
[no value]
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0056.xml
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56
56
[no value]
[no value]
NEMS-CLARKE, INC.: Megalume 4
[no value]
NEMS-CLARKE, INC.
Megalume 4
[no value]
[no value]
PopularPhotography_19571101_0041_005_0057.xml
article
56
56,126
MONEY-MAKING IDEAS
[no value]
HOW TO MAKE YOUR HOBBY PAY OFF
[no value]
[no value]
[no value]
GEORGE B. WRIGHT
Last month in this space, some of the ways amateurs make their hobby of photography at least pay its own way were listed. Quite a few readers are probably interested not only in these ways of developing opportunities in their immediate locality, but also in seeing their photographs in print.
PopularPhotography_19571101_0041_005_0058.xml
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57
57
[no value]
[no value]
Advertisements
[no value]
RITZ CAMERA CENTERS
KODAK SIGNET “35”
RITZ CAMERA CENTERS
DE JUR 35MM CAMERA
[no value]
[no value]
PopularPhotography_19571101_0041_005_0059.xml
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58
58
[no value]
[no value]
Yashica Inc.
[no value]
Yashica Inc.
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0060.xml
advertisement
59
59
[no value]
[no value]
the school of modern photography
[no value]
the school of modern photography
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0061.xml
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60
60,61
[no value]
[no value]
PAILLARD Incorporated: BOLEX B-8
[no value]
PAILLARD Incorporated
BOLEX B-8
[no value]
[no value]
PopularPhotography_19571101_0041_005_0062.xml
advertisement
62
62
[no value]
[no value]
AKAREX Corporation: AKAREX 700
[no value]
AKAREX Corporation
AKAREX 700
[no value]
[no value]
PopularPhotography_19571101_0041_005_0063.xml
article
62
62,63,64
The Range finder News and comment by the editors
Editorial
Pointless quarrel
An issue for flashbulbers and speedlighters
Next month: contest time
Follow-up on Venetia
A book about the law
Handmade trade-in
Welcome, Longines!
Candid shots ...
[no value]
[no value]
Bruce Downes
There is an old-fashioned feud fuming in the pages of the PSA Journal these days, with spokesmen for two factions of the Photographic Society of America calling each other names. The old-guard pictorialists have accused the color photographers of responsibility for the current decline in club popularity of black-and-white photography, and the color clan, notably through the mouthpiece of Robert W. L. Potts, APSA, has struck back with the clarion command:
PopularPhotography_19571101_0041_005_0064.xml
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62
62
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Advertisement
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PopularPhotography_19571101_0041_005_0065.xml
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63
63
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NOVOFLEX
[no value]
NOVOFLEX
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0066.xml
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64
64
[no value]
[no value]
Advertisements
[no value]
PAGLIUSO ENGINEERING CO.
HOLLYWOOD PYRAMID STANDARD
PAGLIUSO ENGINEERING CO.
HOLLYWOOD JUNIOR EXTENDO
[no value]
[no value]
PopularPhotography_19571101_0041_005_0067.xml
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65
65
[no value]
[no value]
BROCKWAY CAMERA CORPORATION: ELMO 8AA Cine Camera
[no value]
BROCKWAY CAMERA CORPORATION
ELMO 8AA Cine Camera
[no value]
[no value]
PopularPhotography_19571101_0041_005_0068.xml
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66
66
[no value]
[no value]
BURLEIGH BROOKS, Inc.: Schneider lenses
[no value]
BURLEIGH BROOKS, Inc.
Schneider lenses
[no value]
[no value]
PopularPhotography_19571101_0041_005_0069.xml
article
67
67
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
[no value]
[no value]
[no value]
Six dollars’ worth of inexpensive, compact, miniature flashbulbs were used to make all the pictures in the following section. To lead off this Special Flash Issue, we assigned six photographers to help us prepare a 12-page section on the versatile M2 miniature flashbulb, one of the most popular, convenient, and inexpensive sources of artificial light for photography ever devised. See the surprising variety of results, study the accompanying diagrams and how-to-do-it text, then try out these ideas yourself.
PopularPhotography_19571101_0041_005_0070.xml
article
68
68,69
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
Don Briggs creates a variety of portrait lighting effects with one flashbulb
[no value]
[no value]
[no value]
[no value]
THE midget flashbulb with its modest but highly efficient light output is an ideal choice for flash portraiture. To show what variety of interesting lighting effects an imaginative photographer can achieve with only one M2 bulb, we assigned Don Briggs to shoot this series of portraits.
PopularPhotography_19571101_0041_005_0071.xml
article
70
70,71
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
Herb Giles photographs himself 34 times with 34 flashbulbs in one picture
[no value]
[no value]
[no value]
[no value]
POPULAR PHOTOGRAPHY assigned Herb Giles to do a self-portrait in which he appeared more than a dozen times. Giles took his Meridian 4×5 camera, a tripod, and two pocketfuls of M2 flashbulbs to a paved playground area in New York City, and proceeded to work out his assignment.
PopularPhotography_19571101_0041_005_0072.xml
article
72
72,73,146
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
Try using flash in the bathroom to photograph kids
[no value]
[no value]
[no value]
[no value]
One of the easiest ways to take informal pictures of children is to photograph them with flash—bounce, direct, or bare bulb—in the bathroom. George Ward, who has been using the technique with his own kids for years, made all these pictures with M2 bulbs.
PopularPhotography_19571101_0041_005_0073.xml
article
74
74,75
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
Walter Chandoha shows you how to shoot pets with small bulbs in simple setups
[no value]
[no value]
[no value]
[no value]
Your compact and convenient flashgun, fitted with an M2 bulb, is a good light source for appealing pictures of your pet. And two or three bulbs fired together can improve your cat and dog shots proportionally. To illustrate the point, famed pet specialist Walter Chandoha made a set of portraits of two of his favorite “models” with varying applications of the M2, some showing common amateur errors.
PopularPhotography_19571101_0041_005_0074.xml
article
76
76,77
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
35-foot waterfall and cascading Croton River are shot with 3 M2 bulbs
[no value]
[no value]
[no value]
[no value]
Working in darkness, and using a camping searchlight to find his way from one position to another, John Durniak made this shot with three M2 bulbs. One bulb was fired from the top of a mound to the right of the falls. It was aimed to cover the cascading water.
PopularPhotography_19571101_0041_005_0075.xml
article
78
78,79
LOOK WHAT YOU CAN DO WITH M2 FLASHBULBS!
[no value]
For outdoor shooting, small bulbs offer ‘just right’ light to fill shadows by synchro-sun technique
[no value]
[no value]
[no value]
[no value]
Versatile M2 bulbs are fine companions for outdoor shooting, in shade or bright sunlight. They can help lighten a shadowed foreground in backlighted pictures, or create dramatic effects with simple exposure variations. Consider the examples on these pages.
PopularPhotography_19571101_0041_005_0076.xml
article
80
80,81
SPECIAL FLASH ISSUE
[no value]
For best picture results KNOW YOUR FLASHBULBS
[no value]
[no value]
[no value]
[no value]
QUICK as a flash! How many times have you heard this expression? Possibly hundreds of times. Yet, how quick is a flash? More specifically, how quick is a flashbulb? Too many times, photographers take flashbulbs for granted. Too many feel that one bulb is as bright as another, or as good for a given situation as another.
PopularPhotography_19571101_0041_005_0077.xml
article
82
82,83,137,138,139
SPECIAL FLASH ISSUE
[no value]
GIANT FLASH PROBLEM
Here is how four experts photographed the NEW YORK STOCK EXCHANGE in color
HOW TO PLAN YOUR OWN FLASH SPECTACULAR
Exposure
Wiring
[no value]
[no value]
[no value]
One afternoon at the peak of trading activity the gigantic floor of the New York Stock Exchange was suddenly flooded with light. Shutters on six cameras fired in synchronization, and the colorful scene at right was recorded. The flash that blinded the brokers—momentarily as bright as a concentration of 5,000 ordinary 60-watt bulbs—lasted only a fraction of a second.
PopularPhotography_19571101_0041_005_0078.xml
article
84
84,85
SPECIAL FLASH ISSUE
[no value]
TWO WAYS WITH SPEEDLIGHT
[no value]
[no value]
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[no value]
Here are two vividly different examples of speedlight at work; one depicting the attractive visual and tactile qualities of a still-life; the other demonstrating, as only multiple speedlight can, the precise stages of a fast action. In his study of grapes, Louis Stettner used an 8 × 10 Deardorff camera with a 12-inch Commercial Ektar f/6.3 lens.
PopularPhotography_19571101_0041_005_0079.xml
article
86
86,87,140,141
SPECIAL FLASH ISSUE
[no value]
POLAROID TEST PRINTS FOR COLOR
They help pin down lighting variables and eliminate the need for bracketing
Jerry Yulsman used Polaroid Land prints to help solve difficult problems posed by color illustration on facing page.
How To Make Polaroid Test Prints For Color
DAYLIGHT, ELECTRONIC FLASH ILLUMINATION
TUNGSTEN, CLEAR FLASH ILLUMINATION
[no value]
[no value]
Al Wertheimer
Have you ever made a color shot under difficult conditions and wondered what you’d get back on the transparency? If you haven’t, you’re either very darned lucky or you just don’t shoot much color. If you have, you’ll be able to sympathize with Jerry Yulsman, a young New York magazine and advertising photographer whose problems come in the large, professional size.
PopularPhotography_19571101_0041_005_0080.xml
article
88
88,89,114,116
SPECIAL FLASH ISSUE
[no value]
LIFE’S RADIO-CONTROLLED FLASH
[no value]
[no value]
[no value]
BILL SUMITS
IN 1939, I was assigned to shoot a picture of a TWA airliner at dusk. One of the problems I had to solve was to light the inside of the plane’s cabin. Then, the only practical way out was to string more than twenty automobile-type lamps through the cabin and turn them on.
PopularPhotography_19571101_0041_005_0081.xml
article
90
90,91,92,93,124,125,126
SPECIAL FLASH ISSUE
[no value]
WHAT YOU SHOULD KNOW ABOUT YOUR SPEEDLIGHT
Manufacturers’ ratings are a good starting point, but to match your equipment to your own way of working, make these simple tests
Using recommended guide numbers as a basis, make a test series like this one
FACTORS AFFECTING LIGHT OUTPUT
THE GUIDE NUMBER IS THE PAYOFF!
REFLECTOR COVERAGE
With electronic flash, the rule is strict: stick to guide number, develop normally
These are results of underexposure, overexposure, and overdevelopment with speedlight
FLASH DURATION
COLOR TEMPERATURE
INHERENT FILM CHARACTERISTICS
Check your reflector for proper coverage of picture area
Processing Treatment of Film
Basic Procedure for a Guide-Number Test
Pitfalls in Speedlight Testing
Basic Procedure for a Reflector Coverage Test
[no value]
[no value]
BOB SCHWALBERG
THERE’S so much mystery, mythology, hocus-pocus, and just plain hokum in the electronic-flash field today that the average beginner is very apt to confuse these modern sources of photographic flash lighting with the complexities of the atomic bomb, and much of the writing in the field with the exposition of faith healers.
PopularPhotography_19571101_0041_005_0082.xml
article
94
94,95,96,97,98,99,100,101,102,103,151,152
SPECIAL FLASH ISSUE
[no value]
FLASH PICTURES
[no value]
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[no value]
Here are ten pages of good pictures demonstrating the wide range of picture-making possibilities with flash—both bulbs and speedlight. Think of the freedom that flash gives you as a photographer: the ability to shoot action at night, to illuminate gloomy corners with an amazingly portable and cheap form of intense light, to fill-in the shadow sides of objects, to document all kinds of life swiftly and with a brilliance that borders on the remorseless.
PopularPhotography_19571101_0041_005_0083.xml
article
104
104,105,106,107,132,133
SPECIAL FLASH ISSUE
[no value]
TRY SPEEDLIGHT SLAVE UNITS
For multiple-flash setups without cumbersome wires
Herb Giles demonstrates 3 ways to use speedlight slaves in your own living room
1 BOUNCE SLAVE TRIGGERED BY BOUNCE FLASH ON CAMERA
2 HIDDEN SLAVE TRIGGERED BY REMOTE PE CELL
3 MULTIPLE FLASH SETUPS WITHOUT MESSY WIRES
[no value]
[no value]
RALPH CARROLL
Despite the fact that most modern speed-lights produce an instantaneous flash lasting only 1/1,000 sec, and many are considerably faster, any number of electronic-flash units can be made to flash in absolutely perfect unison to produce multiple-flash lighting effects.
PopularPhotography_19571101_0041_005_0084.xml
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108
108,109,110,145,146
EQUIPMENT AND MATERIALS
[no value]
the new Nikon SP
Motor drive fires camera continuously at rate of three frames per second for sequence pictures like these
It offers built-in universal viewfinder for six lenses, electric-motor accessory for rapid-sequence shooting
Nikon SP provides built-in viewfinding for these six lenses
[no value]
[no value]
BOB SCHWALBERG
THE NEW NIKON SP (P for professional) is in a very real sense a product of Nikon’s seven years in America and the informal relationship which has been developed between the Nippon Kogaku design department and the working magazine and news photographers of the United States.
PopularPhotography_19571101_0041_005_0085.xml
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111
111,133,134,135
A POPULAR PHOTOGRAPHY EXCLUSIVE
[no value]
NEW 35 WITH INTERCHANGEABLE FILM MAGAZINES
You can switch from color to black-and-white in less than 30 seconds with the Mamiya Magazine-35
CHECK-LIST OF MAMIYA MAGAZINE-35 FEATURES
[no value]
[no value]
Bob Schwalberg
The brand-new Mamiya Magazine-35 is a strong, well-finished, smoothly operating miniature camera which heads up a long list of photographic virtues with one of the most sought-after (but seldom seen) features ever wanted in a 35-mm camera:
PopularPhotography_19571101_0041_005_0086.xml
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112
112,113
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Advertisements
[no value]
GENERAL ELECTRIC
G-E #22 Flash Bulbs
GENERAL ELECTRIC
G-E #5 Flash Bulbs
[no value]
[no value]
PopularPhotography_19571101_0041_005_0087.xml
advertisement
114
114
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Realist inc.: NEW REALIST 620 2¼×2¼ PROJECTOR
[no value]
Realist inc.
NEW REALIST 620 2¼×2¼ PROJECTOR
[no value]
[no value]
PopularPhotography_19571101_0041_005_0088.xml
advertisement
115
115
[no value]
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CAMERA IMPORT CORPORATION: WIDE ANGLE & TELEPHOTO LENSES
[no value]
CAMERA IMPORT CORPORATION
WIDE ANGLE & TELEPHOTO LENSES
[no value]
[no value]
PopularPhotography_19571101_0041_005_0089.xml
advertisement
116
116
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CHARLES BEsElEr COMPANY: BESELER 45M-X ENLARGERS
[no value]
CHARLES BEsElEr COMPANY
BESELER 45M-X ENLARGERS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0090.xml
advertisement
117
117
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Advertisements
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CAMERA EXCHANGE OF NEW YORK, INC.
EXAKTA VX
CAMERA EXCHANGE OF NEW YORK, INC.
BRAUN AUTO 1OO
[no value]
[no value]
PopularPhotography_19571101_0041_005_0091.xml
advertisement
118
118
[no value]
[no value]
KLING PHOTO CORPORATION: Linhof LIGHT-WEIGHT COMBI-TRIPODS
[no value]
KLING PHOTO CORPORATION
Linhof LIGHT-WEIGHT COMBI-TRIPODS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0092.xml
review
118
118,152,154,156
EQUIPMENT AND MATERIALS
[no value]
New line of German films hits the U.S. market
Five Perutz films range from superspeed to superlative image quality
PEROMNIA 25: High speed with a twist
PEROMNIA 21: Medium-speed film in a hurry
PERPANTIC 17 and 18: Pushability in a thin-emulsion film
PERGRANO 14: Sharpness instead of speed
[no value]
PEROMNIA 25
$1.10
[no value]
PEROMNIA 21
$1.10
[no value]
PERPANTIC 18
[no value]
PERPANTIC 17
$1.10
[no value]
PERGRANO 14
$1.10
[no value]
Perutz films (and plates) have been made and admired for almost as long as there have been photographers to puzzle over the best exposure or forget to remove their lens caps. Back in the early days when the photographic industry was almost entirely dependent upon independent researchers, the firm of Otto Perutz of Munich, Germany, was one of the first photographic manufacturers to realize that continuous in-plant research by first-rate scientists working in fully equipped laboratories was an integral part of film manufacture, along with coating machines and all of the other paraphernalia of film production.
PopularPhotography_19571101_0041_005_0093.xml
article
119
119
CALENDER OF EXHIBITIONS
[no value]
CALENDER OF EXHIBITIONS
[no value]
[no value]
[no value]
[no value]
Conducted according to the recommended practices of the Photographic Society of America. 13th Chicago International Color Slide Exhibition, Chicago Color Camera Club, Chicago, Illinois. Closes October 7, 1957. Entry fee $1, four slides allowed.
PopularPhotography_19571101_0041_005_0094.xml
advertisement
119
119
[no value]
[no value]
KALART: Craig Projecto-Editor
[no value]
KALART
Craig Projecto-Editor
[no value]
[no value]
PopularPhotography_19571101_0041_005_0095.xml
article
120
120,121,147,150
MOVIE SECTION
[no value]
The Wittnauer Cine-Twin -a revolutionary CAMERA-PROJECTOR
In 30 seconds an 8-mm camera is transformed into a 300-ft reel capacity, 400-watt 8-mm projector
[no value]
[no value]
JOHN DURNIAK
A new name in the photographic field—Longines-Wittnauer of watchmaking fame —and a new product, the Wittnauer Ciné-Twin, have smashed an old, traditional concept which states that a camera and a projector are separate mechanical entities.
PopularPhotography_19571101_0041_005_0096.xml
article
122
122
MOVIE SECTION
[no value]
SCREEN OF A MILLION LENSES
New reflecting material gives brighter image over wider viewing area
[no value]
[no value]
ROBERT L. McINTYRE
The most exciting home movie and slide projection development in recent years is a new, lenticular screen. Its surface, made up of millions of tiny lenses, reflects an image averaging more than twice as bright as conventional materials and maintaining a constant brightness level over a much wider viewing area.
PopularPhotography_19571101_0041_005_0097.xml
article
123
123
MOVIE SECTION
[no value]
NEW FOR MOVIE MAKERS 16-mm Super Anscochrome
[no value]
[no value]
[no value]
ALLAN GREEN
THE film that made a sensation when introduced in its 35-mm form—Super Anschochrome (Exposure Index 100)—is now available in 16-mm motion-picture size. This film has the fastest color emulsion ever offered to the amateur motion-picture maker.
PopularPhotography_19571101_0041_005_0098.xml
advertisement
123
123
[no value]
[no value]
ENTECO INDUSTRIES, INC.: ENTECO POLARIZERS
[no value]
ENTECO INDUSTRIES, INC.
ENTECO POLARIZERS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0099.xml
advertisement
124
124
[no value]
[no value]
CANON Camera Company, Inc.: Canon 8
[no value]
CANON Camera Company, Inc.
Canon 8
[no value]
[no value]
PopularPhotography_19571101_0041_005_0100.xml
advertisement
125
125
[no value]
[no value]
CANON Camera Company, Inc.: Canon L-1
[no value]
CANON Camera Company, Inc.
Canon L-1
[no value]
[no value]
PopularPhotography_19571101_0041_005_0101.xml
advertisement
126
126
[no value]
[no value]
Advertisements
[no value]
TIFFEN MARKETING CO.
SUPER ANSCOCHROME and TIFFEN FILTERS
TIFFEN MARKETING CO.
Select-A FILTER SAFES
[no value]
[no value]
PopularPhotography_19571101_0041_005_0102.xml
advertisement
129
129
[no value]
[no value]
KONICA CAMERA COMPANY: KONICA III
[no value]
KONICA CAMERA COMPANY
KONICA III
[no value]
[no value]
PopularPhotography_19571101_0041_005_0103.xml
article
130
130,131,143
EQUIPMENT AND MATERIALS
[no value]
Two-way flash
A simple accessory, the Transflector, gives you direct and bouncelight at the same time
[no value]
[no value]
[no value]
A brand-new photoflash reflector accessory representing a completely new concept in flash photography effectively combines the best features of directand bouncelighting techniques, and proves once more that in photography the total can be much greater than the sum of its parts.
PopularPhotography_19571101_0041_005_0104.xml
advertisement
131
131
[no value]
[no value]
AIREQUIPT MFG. CO., INC.: Airequipt MAGAZINES
[no value]
AIREQUIPT MFG. CO., INC.
Airequipt MAGAZINES
[no value]
[no value]
PopularPhotography_19571101_0041_005_0105.xml
advertisement
132
132
[no value]
[no value]
KOWA OPTICAL CORP.
[no value]
KOWA OPTICAL CORP.
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0106.xml
advertisement
133
133
[no value]
[no value]
Honeywell: Heiland Strobonars
[no value]
Honeywell
Heiland Strobonars
[no value]
[no value]
PopularPhotography_19571101_0041_005_0107.xml
advertisement
134
134
[no value]
[no value]
BERNDT-BACH, INC.: CINE-VOICE II
[no value]
BERNDT-BACH, INC.
CINE-VOICE II
[no value]
[no value]
PopularPhotography_19571101_0041_005_0108.xml
advertisement
134
134
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19571101_0041_005_0109.xml
advertisement
135
135
[no value]
[no value]
Advertisement: WESTON MASTER III
[no value]
[no value]
WESTON MASTER III
[no value]
[no value]
PopularPhotography_19571101_0041_005_0110.xml
advertisement
135
135
[no value]
[no value]
NUCLEAR PRODUCTS CO.: STATICMASTERS
[no value]
NUCLEAR PRODUCTS CO.
STATICMASTERS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0111.xml
advertisement
135
135
[no value]
[no value]
KINNARD CO.: SPOT-O-MATIC ENLARGING METER
[no value]
KINNARD CO.
SPOT-O-MATIC ENLARGING METER
[no value]
[no value]
PopularPhotography_19571101_0041_005_0112.xml
article
136
136
GENERAL INTEREST
[no value]
‘Most Photogenic Girl’ seen by TV millions
[no value]
[no value]
[no value]
[no value]
Venetia Stevenson, the girl whose picture you saw on the first 35-mm transparency ever to be bound in a magazine (page 76 October POPULAR PHOTOGRAPHY), flew into New York to be on the Ed Sullivan show of August 4. Her four-day stay in the big city was filled with the kind of events that only a starlet can live through:
PopularPhotography_19571101_0041_005_0113.xml
advertisement
137
137
[no value]
[no value]
NATIONAL CARBON COMPANY: 'EVEREADY' BATTERIES
[no value]
NATIONAL CARBON COMPANY
'EVEREADY' BATTERIES
[no value]
[no value]
PopularPhotography_19571101_0041_005_0114.xml
advertisement
138
138
[no value]
[no value]
QUICK-SET, INC.: WHITEHALL TUDOR SIMPLIFIED TRIPOD
[no value]
QUICK-SET, INC.
WHITEHALL TUDOR SIMPLIFIED TRIPOD
[no value]
[no value]
PopularPhotography_19571101_0041_005_0115.xml
advertisement
139
139
[no value]
[no value]
Burleigh Brooks, Inc.: Mecablitz 300
[no value]
Burleigh Brooks, Inc.
Mecablitz 300
[no value]
[no value]
PopularPhotography_19571101_0041_005_0116.xml
advertisement
139
139
[no value]
[no value]
AMERICAN SPEEDLIGHT CORPORATION: ascorlight SERIES 200
[no value]
AMERICAN SPEEDLIGHT CORPORATION
ascorlight SERIES 200
[no value]
[no value]
PopularPhotography_19571101_0041_005_0117.xml
advertisement
139
139
[no value]
[no value]
GAMI CORPORATION: GaMi 16
[no value]
GAMI CORPORATION
GaMi 16
[no value]
[no value]
PopularPhotography_19571101_0041_005_0118.xml
advertisement
140
140
[no value]
[no value]
ROYAL PHOTO DISTRIBUTORS: LORDOMAT 35
[no value]
ROYAL PHOTO DISTRIBUTORS
LORDOMAT 35
[no value]
[no value]
PopularPhotography_19571101_0041_005_0119.xml
advertisement
141
141
[no value]
[no value]
Advertisements
[no value]
FREESTYLE SALES CO.
35mm ANSCO DAYLIGHT COLOR
FREESTYLE SALES CO.
CUT FILM
[no value]
[no value]
PopularPhotography_19571101_0041_005_0120.xml
advertisement
142
142
[no value]
[no value]
Advertisements
[no value]
Bass Camera Co.
BINOCULARS
Bass Camera Co.
SLIDE PROJECTOR
[no value]
[no value]
PopularPhotography_19571101_0041_005_0121.xml
advertisement
142
142
[no value]
[no value]
BAUSCH & LOMB OPTICAL COMPANY: B&L ENLARGING FOCUSING MAGNIFIER
[no value]
BAUSCH & LOMB OPTICAL COMPANY
B&L ENLARGING FOCUSING MAGNIFIER
[no value]
[no value]
PopularPhotography_19571101_0041_005_0122.xml
article
142
142,143
EQUIPMENT AND MATERIALS
[no value]
World’s Fastest Film Now Available In 120/620 Rolls
[no value]
[no value]
[no value]
[no value]
The sudden, unexpected and unheralded release of Kodak’s incredibly fast Royal-X Pan emulsion in the 120/620 roll-film format was a happy midsummer’s surprise for available-light-minded users of these films in 2¼×2¼, 2¼×3¼, and similarly sized cameras whose lenses are generally restricted to a maximum aperture of ƒ/2.8, and are usually slower.
PopularPhotography_19571101_0041_005_0123.xml
advertisement
142
142
[no value]
[no value]
Advertisement: SPORTS CARS ILLUSTRATED DIRECTORY
[no value]
[no value]
SPORTS CARS ILLUSTRATED DIRECTORY
[no value]
[no value]
PopularPhotography_19571101_0041_005_0124.xml
advertisement
142
142
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19571101_0041_005_0125.xml
advertisement
143
143
[no value]
[no value]
Bushnell: SPACEMASTER TELEPHOTO SYSTEM
[no value]
Bushnell
SPACEMASTER TELEPHOTO SYSTEM
[no value]
[no value]
PopularPhotography_19571101_0041_005_0126.xml
advertisement
143
143
[no value]
[no value]
DIMCO-GRAY COMPANY: GRALAB DARKROOM TIMER
[no value]
DIMCO-GRAY COMPANY
GRALAB DARKROOM TIMER
[no value]
[no value]
PopularPhotography_19571101_0041_005_0127.xml
advertisement
143
143
[no value]
[no value]
GERMAIN SCHOOL OF photography
[no value]
GERMAIN SCHOOL OF photography
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0128.xml
advertisement
144
144
[no value]
[no value]
ALLIED IMPEX CORP.: Miranda
[no value]
ALLIED IMPEX CORP.
Miranda
[no value]
[no value]
PopularPhotography_19571101_0041_005_0129.xml
article
144
144
PHOTO TIPS
[no value]
SHORT CUTS TO BETTER PICTURES
Firm Grip for Film-Clips
When Tripod Leg Sticks
For the Outdoor Photographer
Place-Marker for Color Processing
Durable Labeling Fluid
[no value]
[no value]
[no value]
The film-clips sold by photographic supply houses for dental X-ray film can be used to advantage in any darkroom for hanging film to dry. These clips have a positive non-slip grip due to the fact that they puncture the negative but cannot mar it because of a construction provision which permits them to grip only the extreme edge of the film.
PopularPhotography_19571101_0041_005_0130.xml
advertisement
145
145
[no value]
[no value]
ALLIED IMPEX CORPORATION: LORD IV B 35MM CAMERA
[no value]
ALLIED IMPEX CORPORATION
LORD IV B 35MM CAMERA
[no value]
[no value]
PopularPhotography_19571101_0041_005_0131.xml
advertisement
146
146
[no value]
[no value]
Advertisements
[no value]
OPTICS MANUFACTURING CORPORATION
OPTA-VUE "35" VIEWER, 9X
OPTICS MANUFACTURING CORPORATION
OPTA-VUE SLIDE FILES
[no value]
[no value]
PopularPhotography_19571101_0041_005_0132.xml
advertisement
147
147
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0133.xml
advertisement
148
148,149
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19571101_0041_005_0134.xml
advertisement
150
150
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0135.xml
advertisement
151
151
[no value]
[no value]
KLING PHOTO CORP.: minox camera
[no value]
KLING PHOTO CORP.
minox camera
[no value]
[no value]
PopularPhotography_19571101_0041_005_0136.xml
advertisement
152
152
[no value]
[no value]
ORRadio Industries, Inc.: ferro-sheen
[no value]
ORRadio Industries, Inc.
ferro-sheen
[no value]
[no value]
PopularPhotography_19571101_0041_005_0137.xml
advertisement
152
152
[no value]
[no value]
TV WORKSHOP
[no value]
TV WORKSHOP
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0138.xml
advertisement
152
152
[no value]
[no value]
NATIONAL PHOTO LABS: 35mm BLACK & WHITE SLIDES
[no value]
NATIONAL PHOTO LABS
35mm BLACK & WHITE SLIDES
[no value]
[no value]
PopularPhotography_19571101_0041_005_0139.xml
advertisement
152
152
[no value]
[no value]
BUSHNELL: 350mm Telephoto
[no value]
BUSHNELL
350mm Telephoto
[no value]
[no value]
PopularPhotography_19571101_0041_005_0140.xml
article
152
152
CHALLENGE!
[no value]
MATCH YOUR SKILL WITH THE PRO ON A NEW ASSIGNMENT: “PARTY”
[no value]
[no value]
[no value]
[no value]
In next month’s issue you will see how John Bryson interpreted the theme “Street Corner” and what our readers submitted on the same assignment. Now you can submit pictures for the new CHALLENGE! theme: “Party”—for which entries will be accepted until October 15.
PopularPhotography_19571101_0041_005_0141.xml
advertisement
153
153
[no value]
[no value]
Advertisements
[no value]
hamilton house
ARGUS C-3 CAMERA
hamilton house
BRAUN HOBBY
[no value]
[no value]
PopularPhotography_19571101_0041_005_0142.xml
advertisement
154
154,155
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0143.xml
advertisement
156
156
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0144.xml
advertisement
157
157,158,159,160
[no value]
[no value]
PHOTOGRAPHIC MARKET PLACE
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0145.xml
advertisement
160
160
[no value]
[no value]
Advertisements
[no value]
MINIFLIM CAMERA CORP
SUPER 100 ASA ANSCOCHROME
MINIFLIM CAMERA CORP
KODACHROME
[no value]
[no value]
PopularPhotography_19571101_0041_005_0146.xml
advertisement
161
161
[no value]
[no value]
Advertisements
[no value]
HOLLYWOOD CAMERA CO.
AMPRO TAPE RECORDER
HOLLYWOOD CAMERA CO.
Pan Cinor ZOOM LENS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0147.xml
advertisement
162
162,163
[no value]
[no value]
Advertisements
[no value]
MINIFILM CAMERAS STORES
NIKON S-2
MINIFILM CAMERAS STORES
WOLLENSAK
[no value]
[no value]
PopularPhotography_19571101_0041_005_0148.xml
advertisement
164
164
[no value]
[no value]
Advertisements
[no value]
University Camera STORES
8mm & 16mm LENS BARGAINS
University Camera STORES
MODEL 2700 Superpod
[no value]
[no value]
PopularPhotography_19571101_0041_005_0149.xml
advertisement
165
165
[no value]
[no value]
SEYMOUR’S: Multiport IIIa Geared Centerpole Tripod
[no value]
SEYMOUR’S
Multiport IIIa Geared Centerpole Tripod
[no value]
[no value]
PopularPhotography_19571101_0041_005_0150.xml
advertisement
166
166
[no value]
[no value]
Advertisements
[no value]
SUPREME PHOTO SUPPLY CO.
AMPRO 16mm SOUND PROJECTOR
SUPREME PHOTO SUPPLY CO.
MORSE B5
[no value]
[no value]
PopularPhotography_19571101_0041_005_0151.xml
advertisement
167
167
[no value]
[no value]
Advertisements
[no value]
WALL ST. CAMERA EXCH.
Exakta VX
WALL ST. CAMERA EXCH.
Exa mx
[no value]
[no value]
PopularPhotography_19571101_0041_005_0152.xml
advertisement
168
168,169
[no value]
[no value]
Advertisements
[no value]
ASTRA PHOTO PRODUCTS
PHOTOGRAPHIC ENLARGING PAPER
ASTRA PHOTO PRODUCTS
GRANTLAND RICE SPORT REELS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0153.xml
advertisement
170
170
[no value]
[no value]
Advertisements
[no value]
AWON FILMS
EXPOSURE METERS
AWON FILMS
POLAROID FILM
[no value]
[no value]
PopularPhotography_19571101_0041_005_0154.xml
advertisement
171
171
[no value]
[no value]
Advertisements
[no value]
BROADWAY CAMERA SHOPS, Inc.
MINOLTA AUTOCORD
BROADWAY CAMERA SHOPS, Inc.
ZEISS CONTAFLEX III
[no value]
[no value]
PopularPhotography_19571101_0041_005_0155.xml
advertisement
172
172
[no value]
[no value]
COLUMBIAN ENAMELING & STAMPING CO., Inc.: CESCO TRAYS
[no value]
COLUMBIAN ENAMELING & STAMPING CO., Inc.
CESCO TRAYS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0156.xml
advertisement
172
172
[no value]
[no value]
MODEL FILM CO.
[no value]
MODEL FILM CO.
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0157.xml
advertisement
172
172
[no value]
[no value]
GOLDEN GATE COLOR PRINTS
[no value]
GOLDEN GATE COLOR PRINTS
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0158.xml
advertisement
172
172
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19571101_0041_005_0159.xml
article
172
172
New Books
[no value]
New Books
[no value]
[no value]
[no value]
Byron Dobell
It is usually necessary to discount heavily the text in a book of Figure studies if only because this is a subject which seems to bring out the most confused defenses and rationalizations on the part of photographer, editor, and publisher.
PopularPhotography_19571101_0041_005_0160.xml
advertisement
172
172,173,174,175
[no value]
[no value]
CLASSIFIED ADVERTISING
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19571101_0041_005_0161.xml
advertisement
175
175
[no value]
[no value]
Advertisement: Popular Photography
[no value]
[no value]
Popular Photography
[no value]
[no value]
PopularPhotography_19571101_0041_005_0162.xml
advertisement
176
176
[no value]
[no value]
Advertisements
[no value]
EDMUND SCIENTIFIC CO.
STEREO MICROSCOPE
EDMUND SCIENTIFIC CO.
ELGEET CAMERA LENS
[no value]
[no value]
PopularPhotography_19571101_0041_005_0163.xml
advertisement
177
177
[no value]
[no value]
H. A. BOHM AND COMPANY: VOIGTLANDER cameras
[no value]
H. A. BOHM AND COMPANY
VOIGTLANDER cameras
[no value]
[no value]
PopularPhotography_19571101_0041_005_0164.xml
advertisement
178
178
[no value]
[no value]
EASTMAN KODAK COMPANY: Kodak Retina IIIc
[no value]
EASTMAN KODAK COMPANY
Kodak Retina IIIc
[no value]
[no value]
PopularPhotography_19571101_0041_005_0165.xml