Issue: 19570901

Sunday, September 1, 1957
September
3
False
41
Saturday, November 29, 2014

Articles
cover
1
1,6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570901_0041_003_0001.xml
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2
2,3
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General Aniline & Film Corporation: Anscochrome
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General Aniline & Film Corporation
Anscochrome
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PopularPhotography_19570901_0041_003_0002.xml
advertisement
4
4
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CARL ZEISS, INC.: Zeiss Tessar f/3.5 lens
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CARL ZEISS, INC.
Zeiss Tessar f/3.5 lens
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PopularPhotography_19570901_0041_003_0003.xml
advertisement
5
5
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REVERE CAMERA COMPANY: TURRET CAMERA
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REVERE CAMERA COMPANY
TURRET CAMERA
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PopularPhotography_19570901_0041_003_0004.xml
tableOfContents
6
6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570901_0041_003_0005.xml
masthead
6
6
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masthead
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PopularPhotography_19570901_0041_003_0006.xml
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7
7
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hamilton house
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hamilton house
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PopularPhotography_19570901_0041_003_0007.xml
advertisement
8
8,9,10,11
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Dowling's
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Dowling's
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PopularPhotography_19570901_0041_003_0008.xml
article
12
12
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Male Pulchritude
Compliments on COLOR ANNUAL
Fan From Way Back
Price Error
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After reading Frank Buelna’s complaint in the Letters column (June) I decided to send in a beefcake shot. It is a self-portrait, taken while I was in the Far North during the dark period, when there was very little else to shoot.
PopularPhotography_19570901_0041_003_0009.xml
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12
12
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19570901_0041_003_0010.xml
advertisement
13
13
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Advertisements
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E. LEITZ. INC.
bright-line viewfinder
E. LEITZ. INC.
automatic flash synchronization
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PopularPhotography_19570901_0041_003_0011.xml
advertisement
14
14
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SYLVANIA ELECTRIC PRODUCTS INC.: Sylvania
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SYLVANIA ELECTRIC PRODUCTS INC.
Sylvania
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PopularPhotography_19570901_0041_003_0012.xml
advertisement
15
15
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KONICA CAMERA COMPANY.: KONICA III
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KONICA CAMERA COMPANY.
KONICA III
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PopularPhotography_19570901_0041_003_0013.xml
article
16
16,18,20,22,137
TOOLS AND TECHNIQUES
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TOOLS AND TECHNIQUES
A round-up of recent developments and significant trends
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Imprayed Stabilization Technique. In 1951, the U. S. Army Signal Corps Engineering Laboratories at Fort Monmouth, N.J., disclosed the progress they had made in the stabilization processing of films and printing papers.
PopularPhotography_19570901_0041_003_0014.xml
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16
16
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Kalimar Inc.: New KALIMAR CLIP-ON METER
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Kalimar Inc.
New KALIMAR CLIP-ON METER
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PopularPhotography_19570901_0041_003_0015.xml
advertisement
17
17
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Advertisement: Polaroid Land Camera
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Polaroid Land Camera
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PopularPhotography_19570901_0041_003_0016.xml
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18
18
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Heiland
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Heiland
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PopularPhotography_19570901_0041_003_0017.xml
advertisement
19
19
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Advertisements
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Burleigh BrooRs, Inc.
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PopularPhotography_19570901_0041_003_0018.xml
advertisement
20
20
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AIREQUIPT Mfg. Co., Inc.
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AIREQUIPT Mfg. Co., Inc.
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PopularPhotography_19570901_0041_003_0019.xml
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21
21
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CANON Camera Co., Inc.
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CANON Camera Co., Inc.
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PopularPhotography_19570901_0041_003_0020.xml
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22
22
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KLING PHOTO CORE: SUPER TECHNIKA IV 4x5
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KLING PHOTO CORE
SUPER TECHNIKA IV 4x5
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PopularPhotography_19570901_0041_003_0021.xml
advertisement
23
23
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Nikon Incorporated: NIKON S-2
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Nikon Incorporated
NIKON S-2
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PopularPhotography_19570901_0041_003_0022.xml
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24
24
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YASHIMA OPTICAL IND. CO.: YASHICA-MAT
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YASHIMA OPTICAL IND. CO.
YASHICA-MAT
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PopularPhotography_19570901_0041_003_0023.xml
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25
25
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Advertisements
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EXAKTA CAMERA cOMPANY
Exa with Waist level reflex finder and 50-mm
EXAKTA CAMERA cOMPANY
Exa camera, body only, with Waist level reflex finder
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PopularPhotography_19570901_0041_003_0024.xml
article
26
26,28
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35-mm TODAY
But what'll it do for my pictures?
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Bob Schwalberg
Many years ago (at least five) someone writing in Infinity, the house organ of the American Society of Magazine Photographers, and our worthy contemporary, had this to announce: “Everywhere I go amateurs ask how fast my lens is, but they never ask how good it is.”
PopularPhotography_19570901_0041_003_0025.xml
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26
26
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Kalimar Inc.: AIRES 35-IIIL
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Kalimar Inc.
AIRES 35-IIIL
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PopularPhotography_19570901_0041_003_0026.xml
advertisement
27
27
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Advertisements
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BURLEIGH BROOKS, Inc.
TELE-ARTON
BURLEIGH BROOKS, Inc.
TELE-XENAR
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PopularPhotography_19570901_0041_003_0027.xml
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28
28
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THE FR CORPORATION
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THE FR CORPORATION
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PopularPhotography_19570901_0041_003_0028.xml
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29
29
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EXAKTA CAMERA COMPANY: REFLEX 35-MM CAMERA
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EXAKTA CAMERA COMPANY
REFLEX 35-MM CAMERA
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PopularPhotography_19570901_0041_003_0029.xml
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30
30
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PEERLESS CAMERA: PRAKTICA FX3
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PEERLESS CAMERA
PRAKTICA FX3
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PopularPhotography_19570901_0041_003_0030.xml
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31
31,32,33
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PEERLESS CAMERA
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PEERLESS CAMERA
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PopularPhotography_19570901_0041_003_0031.xml
article
34
34
COLOR CLINIC
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COLOR CLINIC
A famous technician solves your problems
Church-Window Exposures
Rating Color Film
Selling CU Kodacolor
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David B. Eisendrath, Jr.
Can you give me some pointers on taking pictures of stained-glass windows? Can you get a correct reading by holding the meter right up to the glass? What if you, can’t get to the glass?—T. te W.N.P., Lisbon, Portugal. We’ve answered similar questions from time to time but so many have come in during the past few months we’ll briefly run through it again.
PopularPhotography_19570901_0041_003_0032.xml
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34
34
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19570901_0041_003_0033.xml
advertisement
35
35
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Advertisements
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Bell & Howell
New Model 775
Bell & Howell
Model 730 Stereophone
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PopularPhotography_19570901_0041_003_0034.xml
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36
36,37
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SPIRATONE INC.
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SPIRATONE INC.
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PopularPhotography_19570901_0041_003_0035.xml
article
38
38,40
CAMERA CLUBS
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CAMERA CLUBS
Be Sure to Enter This One!
How to Run Model Night
Herrmann on Multiple Toning
Any Club Pictures?
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Whit Hillyer
If someone asked you right now, could you define a “nature” photograph? You might know what your idea of one is, sure—but would your definition hold up in a nature-picture competition, either within your own club or at the national level? This subject came up as the result of a thoughtful letter from a lady who is an active camera clubber, who enters her work in nature contests, and who is baffled.
PopularPhotography_19570901_0041_003_0036.xml
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38
38
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19570901_0041_003_0037.xml
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39
39
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SIMMON BROTHERS, INC.: SIMMON OMEGA 120 CAMERA
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SIMMON BROTHERS, INC.
SIMMON OMEGA 120 CAMERA
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PopularPhotography_19570901_0041_003_0038.xml
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40
40
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AIREQUIPT MFG. CO., INC.
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AIREQUIPT MFG. CO., INC.
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PopularPhotography_19570901_0041_003_0039.xml
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41
41
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The TECHNICOLOR Company: TECHNICOLOR plastic Viewer Slide Box
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The TECHNICOLOR Company
TECHNICOLOR plastic Viewer Slide Box
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PopularPhotography_19570901_0041_003_0040.xml
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42
42,43
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U. S. PHOTO SUPPLY co. INC.
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U. S. PHOTO SUPPLY co. INC.
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PopularPhotography_19570901_0041_003_0041.xml
article
44
44
WE ASKED THE PROS—
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WE ASKED THE PROS—
Do you study other photographers' work?
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Yes. This allows me to experience new visions and ideas that may help my own development as well as affording me immediate enjoyment. Unfortunately, the unprovocative and pat solutions of most photographers stimulate little response other than boredom.
PopularPhotography_19570901_0041_003_0042.xml
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44
44
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WRITE: POLAROID 950
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WRITE
POLAROID 950
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PopularPhotography_19570901_0041_003_0043.xml
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45
45
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Advertisements
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Sylvania Electric Products Inc.
Argus C-44
Sylvania Electric Products Inc.
ARGUS CAMERAS
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PopularPhotography_19570901_0041_003_0044.xml
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46
46
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WILLOUGHBY'S
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WILLOUGHBY'S
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PopularPhotography_19570901_0041_003_0045.xml
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47
47
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Advertisement
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PopularPhotography_19570901_0041_003_0046.xml
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48
48
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Advertisement: OLYMPUS
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OLYMPUS
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PopularPhotography_19570901_0041_003_0047.xml
article
48
48,111
POPULAR PHOTOGRAPHY QUIZ
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POPULAR PHOTOGRAPHY QUIZ
Which lighting setup was used to make each of these portraits? Match the portrait with the correct diagram
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PopularPhotography_19570901_0041_003_0048.xml
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49
49
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STANDARD CAMERA CORPORATION: PRAKTINA FX
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STANDARD CAMERA CORPORATION
PRAKTINA FX
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PopularPhotography_19570901_0041_003_0049.xml
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50
50
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American CAMERA EXCHANGE
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American CAMERA EXCHANGE
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PopularPhotography_19570901_0041_003_0050.xml
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51
51
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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PopularPhotography_19570901_0041_003_0051.xml
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52
52
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OPTICS MANUFACTURING CORPORATION
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OPTICS MANUFACTURING CORPORATION
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PopularPhotography_19570901_0041_003_0052.xml
review
52
52,54,110
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WHAT'S NEW
CAMERAS
CAMERA ACCESSORIES
LENSES
EXPOSURE METERS
FLASH
TRIPODS
LIGHTING EQUIPMENT
PROJECTING & VIEWING EQUIPMENT
DARKROOM EQUIPMENT
MISCELLANEOUS
Sterling-Howard Corp.
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Sterling-Howard Corp.
AMBI SILETTE
$129
AMBI SILETTE, a 35-mm camera, has a range-viewfinder with automatic parallax adjustment for three interchangeable lenses. The shutter has MX synchronization, a self-timer, and linear shutter speeds (matched to f-stops) ranging from 1 to 1/500 sec and B. Intermediate shutter speeds are measured in linear fractions, such ½, ¼, ⅛, etc. Minimum focusing distance is 3 ft and a single-stroke lever advances film, counts exposures, and cocks shutter. Price, with a 4-element 50-mm Agfa Color-Solinar f/2.8 lens is $129; accessory 35-mm Agfa ColorAmbion wide-angle and 90-mm Agfa ColorTelinear f/4 telephoto lenses are $68 and $79, respectively. All lenses are in helical mounts. Other accessories are BC flash, $9.95; slip-on exposure meter; and a case which will accommodate the camera with the exposure meter and telephoto lens in place, $15. All equipment is available through Agfa dealers.
Sterling-Howard Corp.
REFLEX 66
REFLEX 66, a single-lens 2¼x2¼ reflex camera, is announced as having a new mercury polished mirror and a sand-blasted optical screen, offering a brighter image, to the edges of the viewing surface. Distributor is Sterling-Howard Corp., 1900 Monterey Ave., New York 57.
Sterling-Howard Corp.
STYLOPHOT
$12.50
STYLOPHOT is the name of a sub-miniature fountain-pen type camera which uses 16-mm or double 8-mm color and black-and-white films in 1.8-exposure day 1ight loading cartridges. Eye-level optical viewfinder shows a 10xl0-mm image. Combined shutter cocking and film advance is automatic, as is the exposure counter. Double exposure device is also featured and perfect black-and-white 7x7-in. enlargements are claimed. The Standard model with a 27-mm f/6.3 lens and a l/50th-sec shutter is priced at $12.50, with case. The DeLuxe model, with a 27-mm f/3.5 lens, standard or electronic flash synchronization, and a 1/75-sec shutter is priced at $24.95; case, $2.95. Distributor is Silver Bells Ltd., 600 16th St., Oakland 12, Calif.
Sterling-Howard Corp.
PATHE
PATHE 16-mm movie camera accessories are announced by Royal Photo Dist., 78 W. 47th St., New York 36. They include a 6-v variable speed electric motor, a tachometer, matte box, shoulder brace with trigger release, time lapse equipment, synchronous motor, close-up bellows, and microscope adapters. More information available from Royal.
Sterling-Howard Corp.
B&J COLOROLL
$69.50
B&J COLOROLL is a 2¼x3¼ roll-film adapter back designed for use on 5x7 or 8x10 view or portrait cameras. The back is fitted with a ground glass focusing panel with a quick-shift feature which centers the adapter over the optical center of the lens after focusing. It can be set to make 8, 12, or 16 exposures on a roll of 120 film. The adapter back is removable from the carriage frame and is replaceable with another back with a different type of film. Prices: for 5x7 cameras, $69.50; for 8x10 cameras, $74.50. Specify camera model when ordering. Extra adapter backs available at $18.75. Information available from Burke & James, Inc., 321 S. Wabash Ave.. Chicago 4.
Sterling-Howard Corp.
EXAKTA
$59.50
EXAKTA photographers are offered a new 4-element 35-mm Primagon f/4.5 lens. Focusing from 1.4 ft, it has six diaphragm stops from f/4.5 to f/22, accepts Series 8 filters and adapters, and has a depth-of-field scale. Price, $59.50. More information from Exakta Camera Co., 705 Bronx River Rd., Bronxville S, N. Y.
Sterling-Howard Corp.
ULTRA-FAST WIDE-ANGLE
$159.50
ULTRA-FAST WIDE-ANGLE movie lens, the 1.5-mm B&H Angenieux f/1.3, is announced by Bell & Howell, 7100 McCormick Rd., Chicago 45. It focuses down to 10 in. and can he stopped down to f/16, with clickstop diaphragm. Orientation ring at the rear of the barrel permits maximum visibility of focusing and aperture scales. Price, with front and rear screw-in lens caps and Series 5.5 filter retaining ring, $159.50. Retro-focus viewfinder is available at $12.95.
Sterling-Howard Corp.
WIDE-ANGLE
$44.95
A WIDE-ANGLE lens, the 35-mm Accura f/3.5 for Leica and Canon cameras, has clickstops, is coated and couples to the camera’s rangefinder. Front threads accept standard filters or Series VI accessories. Prices are $44.95 for the Leica M3 model and $39.95 for Canon and other Leica models. Distributor is Spiratone, Inc., 135-06 Northern Blvd., Flushing, N. Y.
Sterling-Howard Corp.
2x TELEPHOTO
$89.95
2x TELEPHOTO attachment for Bell & Howell 20-mm lenses fits the 16-mm Electric Eye movie camera and the Sunomatic lenses on the 200 series without affecting the automatic exposure features of these cameras. When used on the f/2.5 universal focus lens, no focusing is required. With the f/1.9 focusing mount lens, the lens is focused according to figures engraved on the attachment collar. It takes Series 7 filters. Price, with front and rear screw-on lens caps, $89.95. A matching 40-mm viewfinder is priced at $10.50. Manufacturer is Bell & Howell, 7100 McCormick Rd., Chicago 45.
Sterling-Howard Corp.
EXPOTEL 64
$9.95
EXPOTEL 64 is a photoelectric exposure meter which can be used with a 64x booster for incident light readings. The dial gives conventional, LVS, Polaroid, and movie camera settings. Aperture range is from f/1 to f/32 and shutter speeds range from 100 to 1/1000 sec. Under certain conditions, the meter is a direct-reading type. Priced at $9.95, it is distributed by Photographic Imp. and Dist. Corp., 150 Broadway, New York 6.
Sterling-Howard Corp.
INCIDENT LIGHT ATTACHMENTS
$1.25
INCIDENT LIGHT ATTACHMENTS for the FR exposure meter slip into position before the light sensitive cells of both the meter and its light magnifier. Units are removable for direct light readings. Priced at $1.25, they are introduced by The FR Corp., 951 Brook Ave., New York 56.
Sterling-Howard Corp.
MINOX FLASH ADAPTER
$6.95
MINOX FLASH ADAPTER for Minox BC and electronic flash units enables these units to be used with any flash synchronized camera. The adapter fits standard accessory shoes or may be screwed to the retaining screw of a flash bracket. Kling Photo Corp., 257 Fourth Ave., New York 10, announces the price at $6.95.
Sterling-Howard Corp.
NO. 24P
NO. 24P is a high voltage electronic photoflash battery rated at 240 volts. It is equipped with dual terminals for use with spring loaded needle contacts and single pin plugs, so that it can be used on all types of electronic flash batteries requiring
Sterling-Howard Corp.
[no value]
$7.95
a battery of this voltage. Price is $7.95. Anotherr battery, No. 51P, has a rating of 510 volts and is suited for all units requiring a battery of this very high voltage. Price is $15.95. Both batteries are made by Bright Star Inc., Clifton, N. J.
Sterling-Howard Corp.
TRIPODS
$295
ASCOR S506 is an all-metal, counter-balanced bi-post studio camera stand. Tiltmount brackets privide flexibility of camera, movement. Free-rolling casters are rubber-covered, foot tradie has a locking device, and light Units may be added to the stand. Priced at $295, it is a product of American Speedlight Corp., 63-01 Metropolitafl Ave., Middle Village 79, L. I., N. Y.
Sterling-Howard Corp.
TRAVELITE DELUXE
$23.95
TRAVELITE DELUXE is a new model of the Travelite tripod. It is similar to its predecessor (four-sectiOn legs and small enough to fit into a pro-bag or suitcase) but has the addition of a crankoperated elevator. Height, extended, 58½ in.; telescoped, 14¼ in. Weight is 2½ lb. Price is $23.95 and more information is available from the manufacturer, Quick-Se, Inc., 8121 N. Central Park Ave., Skokie, Ill.
Sterling-Howard Corp.
LIGHTING EQUIPMENT
$16.95
#375M POWELITE is a. four-lamp) folding bar-light which fits into a carrying case measuring 15x 12½ in. The unit has an instant-mount bracket and porcelain sockets. The case also has space for the camera, filters, film, and other accessories. Price is $16.95,; with lamps, $21.5. Information is available from the manufacturer, Powell Products, Inc., 4550 W. Washington Blvd., Chicago 24, Ill.
Sterling-Howard Corp.
SOUNDVIEW PS65F
$117.50
SOUNDVIEW PS65F is all automatic, Push-button controlled filmstrip projector which also accepts 2x2 and Bantam slides but with manual operation. Illumination is supplied by a 500-watt lamp. Prired at $117.50, it is manufartured by Victor Animatograph Corp., Plainville, Conn.
Sterling-Howard Corp.
MODEL 22
$29.50
MODEL 22 is the name of a fixed-focus automatic table viewer accepting all transparencies in 2x2 mounts. An automatic feed holds 25 slides, passes them through the viewer (viewing surface is 4-in.) and stacks them in the same order, ready for another showing. Groundglass lenses are claimed to be distortion-free. Other features are battery or 110-volt operation, 12-ft cord which can be stored in the viewer base, three levels of illumination, and adjustable viewing angle. Price, $29.50. Manufacturer is Villa Mfg. Co., 710 17th St., North Chicago, Ill.
Sterling-Howard Corp.
EM DE 2x2
EM DE 2x2 aluminum frame and foil masks to accommodate the recently introduced 1½x1½-in. transparencies are announced by Yankee Photo Prods., Inc., 2040 Stoner Ave., LOS Angeles 25. A box of 20 frames, 20 foils, and 40 pieces of glass is $2; box of 100 frames, 100 foils, 200 pieces of glass, $8.
Sterling-Howard Corp.
YANKEE SLIDE TRAYS
$3.25
YANKEE SLIDE TRAYS with amber plastic covers have been redesigned to fit a greater number of automatic changers. In addition to TDC and View1ex, the same (Continued on page 110 trays now fit B&H Electric Changer, B&H Robomatic, Viewlex Project-O-Matic, Viewlex Power-Matic, Keystone Slide, and AO Executive projectors. Prices are $3.25 per carrying case of six trays with covers (30compartment size) and $5.50 per carrying case of six trays (36-compartment size).
Sterling-Howard Corp.
AMBER POLYETHYLENE
$2.20
AMBER POLYETHYLENE solution storage bottles are sufficiently dark to protect the contents from light yet allow the user to see the level of the solution. In addition to being lightweight, unbreakable, and chemically inert, the bottles can be squeezed before capping to reduce amount of air in the bottle, preventing oxidation. Available in photographic store in 5 sizes from 8 oz to 1 gal, they are priced from 49 cents to $2.20. More information available from Clayton Chemical Co., div. of American Photocopy Eqpt. Co., 5420 N. Damen Ave., Chicago 25.
Sterling-Howard Corp.
SPOT-O-MATIC
SPOT-O-MATIC enlarging meters are presently being packaged with a 16-page booklet, Ten second Method, which deals with the operation of the meter and supersedes the previous manual and speed chart Packaged with the instrument. The booklet describes a new, quick method for using it with variable contrast printing papers and also simplifies the use of the meter with conventional printing papers as well as with Ansco and Kodak color print mate rials. A new step-by-stop method of zeroing-in for the sensitivity of the printing paper is included in the system, in place of the formerly published paper-speed approach. Present owners of the meter can get a copy of the booklet by sending 25 cents to the Kinnard Co., 824 W. Vine St., Milwaukee 12.
Sterling-Howard Corp.
MILLER FLUID ACTION
$113.40
MILLER FLUID ACTION is the name of a pan head for movie cameras. It is claimed to provide smooth panning in horizontal and vertical directions, with a full 360-degree horizontal movement and Can he operated with either hand. Senior C model, for 10-mm cameras, is priced at $113.40 while the Senior D model, for heavier 16-mm cameras, is priced at $150. Sold through dealers only, details are available from Miller Precision Eqpt. Co., 7305 Melrose Ave., Hollywood 46, Calif.
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All data and descriptons ascribed to products listed here in are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by POPULAR PHOTOGRAPHY. For further information write to address given in trade note.
PopularPhotography_19570901_0041_003_0053.xml
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53
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Advertisement
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PopularPhotography_19570901_0041_003_0054.xml
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54
54,55
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[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
[no value]
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PopularPhotography_19570901_0041_003_0055.xml
article
56
56
Editorial
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Editorial
Hollow Hollywood
Next month
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Bruce Downes
A VISIT to Hollywood—made necessary by the doing's on page 76—was a timely reminder that the movie capital is still world headquarters for photographic flim-flam. If movies seem to be more realistic than they used to be it is probably because the studios’ counterfeiters have grown more skillful.
PopularPhotography_19570901_0041_003_0056.xml
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56
56
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THE MILLER OUTCALT COMPANY
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THE MILLER OUTCALT COMPANY
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PopularPhotography_19570901_0041_003_0057.xml
article
57
57,58,106,117
The Range finder
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The Range finder
We cross the country to visit Venetia
Lower-priced color prints
German industry VIP
Biggest still-life?
Satellite's progress
Darkroom on Wheels
Candid shots...
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editors
At last the secret is out. The world knows who is its most photogenic girl. The search has been long and taxing, but not without its compensations. One of them, at least for editor Bruce Downes, was a flight to Hollywood to meet Venefia Stevenson, who was at work on the film Darby's Rangers on the Warduction outlined the progress that his company is making in maintaining Leica camera and lens quality standards in the face of continuing shortages of skilled workers.
PopularPhotography_19570901_0041_003_0058.xml
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57
57
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[no value]
ROYAL PHOTO DISTRIBUTORS
[no value]
ROYAL PHOTO DISTRIBUTORS
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0059.xml
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58
58
[no value]
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Brockway Camera Corporation
[no value]
Brockway Camera Corporation
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0060.xml
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59
59
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PAILLARD Incorporated: BOLEX
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PAILLARD Incorporated
BOLEX
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[no value]
PopularPhotography_19570901_0041_003_0061.xml
article
60
60,61,108
35-mm issue— part 2
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Should photographers overshoot?
Do you feel guilty about taking many pictures of a single subject? A noted professional and teacher presents his original approach to a problem that especially plagues the man with a 35-mm camera.
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ARNOLD EAGLE
I had just finished talking on creative photography to a. group of professional photographers when a young local news photographer got up and said, “What is so creative about shooting a hundred pictures of a subject and then picking one good shot? Anybody should lie able to do that.
PopularPhotography_19570901_0041_003_0062.xml
article
62
62,63,64,65,66,67,68,69,118,119,120,121,122,124,125
35-mm CLOSE PHOTOGRAPHY-up
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35-mm CLOSE PHOTOGRAPHY-up
Beware these five basic problems
HOW LENSES DETERMINE IMAGE SIZE
THESE ARE THE TYPES OF CLOSE-UP ACCESSORIES
HOW DIFFERENT FOCAL LENGTHS PRODUCE THE SANE IMAGE SIZE
HOW TO DETERMINE EFFECTIVE APETURE
Breaking the 3½-foot barrier:
35-mm close-up hardware:
The working principles:
When close-up turns to macro:
Practical stuff:
A TECHNICAL SUPPLEMENT
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In practically every nook and cranny of science, industry, and technology today 35-mm close-up photography is being relied upon increasingly as a dependable recording medium, a vital means of communication, and an invaluable research tool.
PopularPhotography_19570901_0041_003_0063.xml
article
70
70,71,72,73,111
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PLANNED PORTRAITS WITH A CANDID LOOK
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BARRETT GALLAGHER
To a photojournalism the ideal portrait is one in which the subject appears to be totally unaware of the camera’s presence, completely at ease and spontaneous in expression. The ideal instrument for such a portrait is the 35-mm camera, essentially unobtrusive, with an array of long-focus lenses for undistorted head shots, with a big film load for fast and fumble-free shooting.
PopularPhotography_19570901_0041_003_0064.xml
article
74
74,75,107,108
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How to make OVERSIZE 'CONTACT' SHEETS
Are 35-mm contacts hard for you to see? Here’s an easy way to make them bigger
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HERBERT KYNOR
If you are a serious 35-mm worker you probably make contact prints of each roll of film. From these you can decide which shots to enlarge, and get a rough idea of cropping, burning-in, and dodging before making the print. But how many times have you looked at one of these contact sheets and wished the tiny prints were just a little larger, so you could study them without a magnifier and without eyestrain?
PopularPhotography_19570901_0041_003_0065.xml
article
76
76,77,78,79,102,104,105,106
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VENETIA STEVENSON IS THE MOST PHOTOGENIC GIRL IN THE WORLD
VENETIA STEVENSON
HOW THE 600,000 SLIDES WERE MADE
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Inside the white envelope tucked between these two pages is your color slide of Venetia Stevenson, the Most Photogenic Girl in the World. The shot was made by the light of two candles on the new high-speed Super Anscochrome film, and it makes history by being the first color transparency ever given without charge to the readers of a national magazine.
PopularPhotography_19570901_0041_003_0066.xml
article
80
80,81,110
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35-mm’s new competition 127
Three new 127 cameras and three new 127 films
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HAL BERG
A new system of color photography—127—has come into being almost over night. The suddenness of its birth can be traced to the popularity of the Super-Slide (the name for a cutdown 2¼x 2¼ transparency) and some of the disadvantages of 35-mm color photography.
PopularPhotography_19570901_0041_003_0067.xml
article
82
82,83,84,85
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HOW 19 PROS USE 35-mm Film
BLACK-AND-WHITE
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What kind of film do you use." Professional photographers constantly are being confronted with this question by amateurs. Pros also ask it when talking to other pros. POPULAR PHOTOGRAPHY decided to interview 19 representative professional photographers and professional processors about the kind ol films they use and the kind of developers they use with them.
PopularPhotography_19570901_0041_003_0068.xml
article
86
86,87,88,89,90,91,92,93,94,95,133,134,135,136
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MAGNUM
Ten years of large ideas and small cameras have built a unique reputation for this cooperative picture agency
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BYRON DOBELL
Day and night, from a penthouse office whose windows reflect the monoliths of Rockefeller Center to the north and the light-flooded Wall Street cluster to the south, cable and airmail messages are sent winging to a small corporation of world-traveling photographers that calls itself, after the two-quart measure of champagne, “Magnum.”
PopularPhotography_19570901_0041_003_0069.xml
article
96
96,97,109
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35-mm TIPS FOR AIR TRAVELERS
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JOHN ROSS
IT is a safe guess that almost half of all air travelers carry a camera with them, especially when they arc off to vacationlands. But probably less than half of these camera toters actually get down to taking pictures of the many fascinating and pictorial phases of their flight.
PopularPhotography_19570901_0041_003_0070.xml
article
98
98,99,115,116
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NEW POLAROID COPYMAKER
Picture -in-a-minute films and cameras now are teamed with a revolutionary copy stand
POLAROID ANNOUNCES THREE NEW PRODUCTS
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Close-up photography is exacting work, as any photographer who has shot within arm’s reach of his subject knows. Five problems must be solved to produce good close-ups and copies: proper framing of subject; even, reflection-free lighting; critical focus; correct exposure; and the prevention of vibration.
PopularPhotography_19570901_0041_003_0071.xml
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100
100,101
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Advertisements
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EASTMAN KODAK COMPANY
Kodak Enlarging Ektanon Lenses
EASTMAN KODAK COMPANY
Kodak Safelight Lamps
[no value]
[no value]
PopularPhotography_19570901_0041_003_0072.xml
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102
102
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PAGLIUSO ENGINEERING CO.
[no value]
PAGLIUSO ENGINEERING CO.
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0073.xml
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103
103
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BOB RITZ
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BOB RITZ
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[no value]
PopularPhotography_19570901_0041_003_0074.xml
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104
104
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CHIYODA KOGAKU SEIKO CO.
[no value]
CHIYODA KOGAKU SEIKO CO.
[no value]
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PopularPhotography_19570901_0041_003_0075.xml
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105
105
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CHIYODA KOGAKU SEIKO CO.
[no value]
CHIYODA KOGAKU SEIKO CO.
[no value]
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PopularPhotography_19570901_0041_003_0076.xml
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106
106
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WESTON
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WESTON
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PopularPhotography_19570901_0041_003_0077.xml
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106
106
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GERMAIN SCHOOL OF photography
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GERMAIN SCHOOL OF photography
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PopularPhotography_19570901_0041_003_0078.xml
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106
106
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GAMIN CORPORATION
[no value]
GAMIN CORPORATION
[no value]
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PopularPhotography_19570901_0041_003_0079.xml
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107
107
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FREE STYLE SALES CO.
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FREE STYLE SALES CO.
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PopularPhotography_19570901_0041_003_0080.xml
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108
108
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ALLIED IMPEX CORPORATION
[no value]
ALLIED IMPEX CORPORATION
[no value]
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PopularPhotography_19570901_0041_003_0081.xml
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109
109
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ALLIED IMPEX CORP.
[no value]
ALLIED IMPEX CORP.
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PopularPhotography_19570901_0041_003_0082.xml
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110
110
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RIKEN OPTICAL INDUSTRIES, LTD.
[no value]
RIKEN OPTICAL INDUSTRIES, LTD.
[no value]
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PopularPhotography_19570901_0041_003_0083.xml
article
111
111
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DARKROOM LABELS THAT LAST
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RON ANDERSON
Lasting labels for trays, funnels, bottles, jugs, and other containers and equipment used in the darkroom are easily made from plastic tape. This tape is not affected by water or chemicals, adheres to any dry surface at a touch, and comes in several dark and light colors.
PopularPhotography_19570901_0041_003_0084.xml
article
112
112,113,137,138
MOVIE SECTION
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How to get HUMOR through editing
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LES BARRY
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PopularPhotography_19570901_0041_003_0085.xml
article
114
114
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MOVIE CAMERA WITH UNIQUE BODY DESIGN
The Zeiss-lkon Movikon 8 looks and handles like a standard 35-mm still model
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ALLAN GREEN
The Zeiss 8-mm Movikon is a movie camera built to handle like a 35-mm still camera. Its compact size makes for easy handling and steady shooting. Gripping the Movikon as you would an ordinary 35-mm still camera, pans come off smoothly. Designed compactly, conveniently arranged operation knobs make the manipulation of the Movikon simple to use.
PopularPhotography_19570901_0041_003_0086.xml
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115
115
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Advertisements
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PopularPhotography_19570901_0041_003_0087.xml
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116
116
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JOHN G. MARSHALL MFG. CO., INC.
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JOHN G. MARSHALL MFG. CO., INC.
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PopularPhotography_19570901_0041_003_0088.xml
article
117
117
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CHALLENGE!
MATCH YOUR SKILL WITH THE PROS ON ANEW ASSIGNMENT:
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JOHN BRYSON
Next month the results of our third CHALLENGE! assignment based on the theme “Romance” will be published. You still have time to enter our fourth CHALLENGE! on the theme “Street Cornei:,” announced in detail in our August issue. But your deadline is August 15, so you had better hurry.
PopularPhotography_19570901_0041_003_0089.xml
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117
117
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Bushnell
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Bushnell
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PopularPhotography_19570901_0041_003_0090.xml
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117
117
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SOLAR CINE PRODUCTS, Inc.
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SOLAR CINE PRODUCTS, Inc.
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PopularPhotography_19570901_0041_003_0091.xml
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117
117
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ERIE SCIENTIFIC CORP.
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ERIE SCIENTIFIC CORP.
[no value]
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[no value]
PopularPhotography_19570901_0041_003_0092.xml
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118
118
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Clayton CHEMICAL COMPANY
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Clayton CHEMICAL COMPANY
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[no value]
PopularPhotography_19570901_0041_003_0093.xml
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119
119
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Advertisements
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PopularPhotography_19570901_0041_003_0094.xml
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120
120
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DAVIDSON MANUFACTURING COMPANY: STAR-D TRIPODS
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DAVIDSON MANUFACTURING COMPANY
STAR-D TRIPODS
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PopularPhotography_19570901_0041_003_0095.xml
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121
121
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Advertisement
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PopularPhotography_19570901_0041_003_0096.xml
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122
122
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ENTECO INDUSTRIES. INC.
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ENTECO INDUSTRIES. INC.
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0097.xml
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123
123
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CAMERA IMPORT CORPORATION
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CAMERA IMPORT CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0098.xml
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125
125
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Advertisements
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PopularPhotography_19570901_0041_003_0099.xml
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126
126,127
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GRAND CENTRAL CAMERA
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GRAND CENTRAL CAMERA
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PopularPhotography_19570901_0041_003_0100.xml
article
127
127
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PHOTO TIPS—
SHORT CUTS TO BETTER PICTURES
Helpful Table
Covering for Darkroom Timer
Speed Negative-Drying
To Subdue or Emphasize Areas of Object
Efficient Magnifying Aid
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[no value]
Photographers who use several different cameras, lenses, and flash equipment sometimes have difficulty in remembering which flash table or hyperfocal distance scale was used with a specific camera. This will be no problem if a table like that illustrated here is used.
PopularPhotography_19570901_0041_003_0101.xml
article
128
128
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The Zeiss Ikoflex FAVORIT
A new top-quality entry in the twin-lens field
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The last decade has seen several important trends in the twin-lens field: American-made cameras of this type have virtually disappeared from the market. (Only one major 2¼x2¼ twin-lens reflex is still being made in this country.) And foreign manufacturers have turned their efforts to making more and better twinlens cameras in the low and medium price ranges.
PopularPhotography_19570901_0041_003_0102.xml
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129
129
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AIR PHOTO SUPPLY CORP.
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AIR PHOTO SUPPLY CORP.
[no value]
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PopularPhotography_19570901_0041_003_0103.xml
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129
129
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STERLINGHOWARD
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STERLINGHOWARD
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PopularPhotography_19570901_0041_003_0104.xml
article
130
130,131,132
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A Conversation with HENRI CARTIER-BRESSON
A photographic diary
Prejudice and preconceptions
Mystery of personality
The magazines
On Magnum
Assignments
The news event
Approach to the subject
Desire for anonymity
Technical details of photography
On contact sheets
Cropping
Cynicism and photography
The future of photography
From The Decisive Moment
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Considered by many to be. quite simply, the great photographer of our day. Henri Cartier-Bresson is one of the prime movers of Magnum and, creator of the picture books. The Decisive Moment, The Europeans, From One China to Another, and The People of Moscow. M. Cartier-Bresson talked to Associate Editor Byron Dobell on the afternoon of May 24 in the New York office of Magnum.
PopularPhotography_19570901_0041_003_0105.xml
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130
130
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SPIRATONE, INC.
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SPIRATONE, INC.
[no value]
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[no value]
PopularPhotography_19570901_0041_003_0106.xml
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131
131
[no value]
[no value]
BROOKWAY CAMERA CORPORATION
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BROOKWAY CAMERA CORPORATION
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[no value]
[no value]
PopularPhotography_19570901_0041_003_0107.xml
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132
132
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Advertisement
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PopularPhotography_19570901_0041_003_0108.xml
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133
133
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ELECTRONICS
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ELECTRONICS
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PopularPhotography_19570901_0041_003_0109.xml
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133
133
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RUSS PHOTO SERVICE
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RUSS PHOTO SERVICE
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PopularPhotography_19570901_0041_003_0110.xml
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134
134
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Spot-O-Matic
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Spot-O-Matic
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[no value]
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PopularPhotography_19570901_0041_003_0111.xml
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134
134
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RABINOVITCH PHOTOGRAPHY WORKSHOP
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RABINOVITCH PHOTOGRAPHY WORKSHOP
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0112.xml
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134
134
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[no value]
national camera repair school
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national camera repair school
[no value]
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[no value]
PopularPhotography_19570901_0041_003_0113.xml
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135
135
[no value]
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SPORTS CARS ILLUSTRATED DIRECTORY
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SPORTS CARS ILLUSTRATED DIRECTORY
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0114.xml
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135
135
[no value]
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CENTRAL CAMERA COMPANY
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CENTRAL CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0115.xml
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136
136
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[no value]
Sawyer's Inc.
[no value]
Sawyer's Inc.
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0116.xml
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136
136
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FASCOLOR
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FASCOLOR
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PopularPhotography_19570901_0041_003_0117.xml
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136
136
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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[no value]
PopularPhotography_19570901_0041_003_0118.xml
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137
137
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[no value]
Bass camera Co.
[no value]
Bass camera Co.
[no value]
[no value]
[no value]
PopularPhotography_19570901_0041_003_0119.xml
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137
137
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[no value]
THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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[no value]
[no value]
PopularPhotography_19570901_0041_003_0120.xml
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137
137
[no value]
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SUPERIOR BULK FILM CO.
[no value]
SUPERIOR BULK FILM CO.
[no value]
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[no value]
PopularPhotography_19570901_0041_003_0121.xml
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137
137
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Diversey Parkway
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Diversey Parkway
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PopularPhotography_19570901_0041_003_0122.xml
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138
138,139
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570901_0041_003_0123.xml
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140
140
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Advertisement: THE 1958 PHOTOGRAPHY ANNUAL
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THE 1958 PHOTOGRAPHY ANNUAL
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PopularPhotography_19570901_0041_003_0124.xml
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141
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PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19570901_0041_003_0125.xml