Issue: 19570801

Thursday, August 1, 1957
August
2
False
41
Saturday, November 29, 2014

Articles
cover
1
1
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570801_0041_002_0001.xml
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2
2,3
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Anscochrome
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Anscochrome
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PopularPhotography_19570801_0041_002_0002.xml
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4
4
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WOLLENSAK OPTICAL CO.
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WOLLENSAK OPTICAL CO.
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PopularPhotography_19570801_0041_002_0003.xml
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5
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19570801_0041_002_0004.xml
tableOfContents
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6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570801_0041_002_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19570801_0041_002_0006.xml
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7
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hamilton house
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hamilton house
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PopularPhotography_19570801_0041_002_0007.xml
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8
8
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Kalimar Inc.
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Kalimar Inc.
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PopularPhotography_19570801_0041_002_0008.xml
article
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8
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Newsstand Pornography
Double Image
The Exact Moment
Literary Praise
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I have just read your June editorial dealing with pornography on the news-stands and congratulate you on a view which appears completely logical. We oppose censorship for it is our belief that the public is the final arbiter and that real worth, or its lack, will find their proper ends.
PopularPhotography_19570801_0041_002_0009.xml
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9
9,10,11
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DOWLING'S Fifth Avenue, Inc.
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DOWLING'S Fifth Avenue, Inc.
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PopularPhotography_19570801_0041_002_0010.xml
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12
12
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Kalimar Inc.
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Kalimar Inc.
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PopularPhotography_19570801_0041_002_0011.xml
article
12
12,16,18
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TOOLS AND TECHNIQUES
A round-up of recent developments and significant trends
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Norman C. Lipton
E-K Super-Slide Mounts. The booming popularity of super-slides (38x38-mm transparencies in 2x2-inch mounts) has reached the stage where E-K considered it expedient to introduce a cardboard Kodak Ready-Mount in this format—for the use of amateurs who process their own 127, 120, and 620 color transparencies.
PopularPhotography_19570801_0041_002_0012.xml
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13
13
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Kalimar Inc.
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Kalimar Inc.
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PopularPhotography_19570801_0041_002_0013.xml
advertisement
14
14
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19570801_0041_002_0014.xml
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15
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TECHNICOLOR
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TECHNICOLOR
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PopularPhotography_19570801_0041_002_0015.xml
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16
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Neal Brenner, Brenner Photo Co.
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Neal Brenner, Brenner Photo Co.
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PopularPhotography_19570801_0041_002_0016.xml
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17
17
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STANDARD CAMERA CORPORATION: Praktica
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STANDARD CAMERA CORPORATION
Praktica
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PopularPhotography_19570801_0041_002_0017.xml
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18
18
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Heiland
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Heiland
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PopularPhotography_19570801_0041_002_0018.xml
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19
19
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CARL ZEISS, INC.: Contaflex
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CARL ZEISS, INC.
Contaflex
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PopularPhotography_19570801_0041_002_0019.xml
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20
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PACEMAKER GRAPHIC
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PACEMAKER GRAPHIC
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PopularPhotography_19570801_0041_002_0020.xml
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21
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GRAFLEX
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GRAFLEX
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PopularPhotography_19570801_0041_002_0021.xml
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22
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E. LEITZ, INC.: LEICA-METER 3
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E. LEITZ, INC.
LEICA-METER 3
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PopularPhotography_19570801_0041_002_0022.xml
article
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22,24
35-mm TODAY
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35-mm TODAY
Use and Abuse of High-Speed Film
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Bob Schwalberg
In prehistoric times, when the fastest b-&-w films had the same speed rating as the new Super Anscochrome color film, photographers used to slink around in their caves muttering about “objectionable,” and “unobjectionable” grain. Precise meanings for these delightfully fuzzy adjectives were hard to come by, resting as they did upon such intangibles as who was doing the objecting, whose pictures were being discussed, and countless tribal taboos too numerous for these slim precincts.
PopularPhotography_19570801_0041_002_0023.xml
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23
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E. LEITZ. INC.: Leica
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E. LEITZ. INC.
Leica
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PopularPhotography_19570801_0041_002_0024.xml
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24
24
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ILFORD INC.
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ILFORD INC.
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PopularPhotography_19570801_0041_002_0025.xml
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25
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19570801_0041_002_0026.xml
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26
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19570801_0041_002_0027.xml
article
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26
COLOR CLINIC
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COLOR CLINIC
A famous technician solves your problems
Graflarger Adaptation
Church-Window Exposures
Selling CU Kodacolor
Remedy for Baldness
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David B. Eisendrath, Jr.
I have a Graflarger which has a cold-cathode light supposed to be 3500 K. I want to use it to view transparencies and also for making reversal color prints. Can you tell me what filters to use?— C.C., Detroit, Mich. We think you will have difficulty here.
PopularPhotography_19570801_0041_002_0028.xml
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27
27,28,29
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Peerless Camera Stores
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Peerless Camera Stores
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PopularPhotography_19570801_0041_002_0029.xml
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30
30
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Canon
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Canon
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PopularPhotography_19570801_0041_002_0030.xml
article
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WE ASKED THE PROS—
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WE ASKED THE PROS—
What are the most common errors people make in shooting vacation pictures?
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They lack animation, and don’t get across the spirit of the vacation. Instead of showing people doing things, swimming or riding or enjoying a bit of scenery or a picnic, the pictures have just been static snapshots of people standing up in front of a vacation spot.
PopularPhotography_19570801_0041_002_0031.xml
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31
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CANON CAMERA CO., INC.
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CANON CAMERA CO., INC.
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PopularPhotography_19570801_0041_002_0032.xml
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32
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SPIRATONE INC.
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SPIRATONE INC.
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PopularPhotography_19570801_0041_002_0033.xml
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33
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SPIRATONE INC.
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SPIRATONE INC.
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PopularPhotography_19570801_0041_002_0034.xml
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34
34
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Kalimar Inc.
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Kalimar Inc.
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PopularPhotography_19570801_0041_002_0035.xml
article
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POPULAR PHOTOGRAPHY QUIZ
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POPULAR PHOTOGRAPHY QUIZ
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1 A photographer working in sunlight would use any one of these items for a 2 What is this accessory used for? In place of binoculars for seeing far-off subjects. Magnifying the groundglass of 2¼x2¼ twin-lens reflex cameras. As a sunshade for stereo cameras.
PopularPhotography_19570801_0041_002_0036.xml
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35
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Nikon Incorporated: NIKON S-2
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Nikon Incorporated
NIKON S-2
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PopularPhotography_19570801_0041_002_0037.xml
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36
36,37
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WILLOUGHBYS
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WILLOUGHBYS
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PopularPhotography_19570801_0041_002_0038.xml
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38
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19570801_0041_002_0039.xml
review
38
38,40,42
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WHAT'S NEW —TRADE NOTES AND NEWS
CAMERAS
CAMERA ACCESSORIES
LENSES
FILTERS
EXPOSURE METERS
FLASH
PROJECTING & VIEWING EQUIPMENT
FILM
PUBLICATIONS
MISCELLANEOUS
The FR Corp.
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The FR Corp.
MINOLTA SUPER-A
$4.50
MINOLTA SUPER-A is a 35-mm camera with interchangeable lenses, which accepts a coupled exposure meter system. An oversize behind-the-lens shutter accommodates four lenses from 35-mm to 135-mm. Other features are a Lumi - Frame range - viewfinder, shutter speeds from one to 1/400 second and B, MX synchronization, automatic resetting film counter, lever-actuated film advance and shutter wind, and a window which shows whether the shutter is cocked. Price, with a 7-element 50-mm Rokkor f/2 lens, $129.50; accessory coupled exposure meter, $18.50, booster, $4.50; case, $11.95; 35-mm Rokkor f/3.5 lens (no viewfinder needed) $59.50 with case; 100-mm Rokkor f/3.8 lens with Lumi-Frame finder and case, $99.50. Two other lenses, 85and 135-mm Rokkor f2.8 lenses will be available shortly. Distributor is The FR Corp., 951 Brook Ave., New York 51.
The FR Corp.
PAX M2
$44.95
PAX M2 is a 4⅜in. 33-mm camera with a 45-mm Luminor f/3.5 lens, a coupled range-viewfinder, shutter speeds to 1/300 sec and bulb, conventional and electronic-flash synchronization, automatic self-cocking shutter, double-exposure prevention, visual-cocking indicator, and weighs but 17 oz. Price, $44.95; ready case, $4.95. Distributor is Kine Camera Co., Inc., 11 West 20th St., New York 11.
The FR Corp.
PAR WALZER CLOSE-UP
$17.95
PAR WALZER CLOSE-UP sets are available in #1 and #2 sizes for the Rollei 3G camera. Priced at $17.95 per set, they are distributed by U. S. Photo Supply Co., Inc., 6478 Sligo Mill Rd., Washington 12, D. C.
The FR Corp.
DUBA-MATIC SHUTTER SET
$17.50
DUBA-MATIC SHUTTER SET is an automatic-cocking device for Crown and Speed Graphics, and can be adapted for use with Busch Pressman or Linhof cameras. Shutter is cocked every time a film holder is removed from the camera, preventing double exposure. Price is $17.50 and more information is available from Duba-Matic Camera Prods., 14755 Agnes St., Wyandotte, Mich.
The FR Corp.
KOPIL BELLOWSMAT
$34.95
KOPIL BELLOWSMAT for close-up photography has a rising back, rising and swinging front, leather bellows, folding geared rail, and positive lock in any position. Camera mount revolves 360 degrees. Back and front are calibrated to control parallel rise. It is available in three models: KE for Exakta and Exa; CS for Contax S, D, and DA, Pentacon, Praktica; LE for Leica M-3 with M-3 adapter. Model LE cannot be used with Leica M-3 lenses. Price is $34.95 for any model and the distributor is Photographic Importing and Dist. Corp., 150 Broadway, New York 6.
The FR Corp.
ADAPTER RINGS
ADAPTER RINGS for new cameras and lenses are announced by Tiffen Marketing Co., 71 Jane St., Roslyn Heights, Long Island, N. Y. Write for information.
The FR Corp.
TELEPHOTO LENS
$89.50
TELEPHOTO LENS, the 135-mm Primotar f/3.5 for the Exakta camera, is announced by Exakta Camera Co., 705 Bronx River Rd., Bronxville 8, N.Y. This 4-element lens has an 18-degree angle of view, 9 aperture settings to f/22, focuses from 5.2 ft.. has a depth-of-field scale, and accepts Series VII accessories. Price is $89.50 and more information is available.
The FR Corp.
TELEPHOTO LENS
$69.95
TELEPHOTO LENS, the 135-mm Juplen f/2.8, for Exakta, Exa, Praktica, Praktiflex, Pentacon, Hexacon, and Contax S and D cameras is announced by Kine Camera Co. Inc., 11 West 20th St., New York. The 4-element, color-corrected lens focuses from 6 ft to inf. with stops to f/22 and comes in a helical-focusing mount. Price is $69.95 with gift box. An 135-mm .Juplen Elite f/3.5 lens with an interchangeable lens mount is priced at $49.95.
The FR Corp.
AMITAR
AMITAR lenses, which are color-corrected for all movie films, are described in a booklet available from Sterling-Howard Corp., 1900 Monterey Ave., New York 57.
The FR Corp.
135-mm STEINHEIL
$l29.50
135-mm STEINHEIL f/2.8 lens for the Leica reflex housing has five-elements, stops down to f/32 with 8 click stops, a preset diaphragm, focuses from 4 ft and measures 6 In. with the special lens hood provided. Priced at $l29.50, it is distributed by Steinheil Optical Works, 705 Bronx River Rd., Bronxville 8, N.Y.
The FR Corp.
ENTECO 80A
ENTECO 80A conversion filter is used with the new Super Anscochrome film and photo-flood lamps and has been returned to the filter line of Enteco Ind., Inc., 610 Kosciusko St., Brooklyn 21, N.Y. It is available in all Series sizes, price depending upon size.
The FR Corp.
[no value]
#80-C is the new name of the 2-D Flash Filter for Daylight Kodachrome, Ektachrome, and Anscochrome. Manufacturer is Tiffen Marketing Co., 71 Jane St., Roslyn Heights, L.I., N.Y.
The FR Corp.
VISTA FILTER #CC30R
VISTA FILTER #CC30R compensates for the color distortion usually caused by the plastic composition of Vistadomes, found on many cross-country railroads. It is available in all Series sizes and more information is available from Tiffen Marketing Co., 71 Jane St., Roslyn Heights, L.I., N.Y.
The FR Corp.
WALZ COLOR METER
$39.95
WALZ COLOR METER, to achieve correct color balance, measures the Kelvin color temperature of light and indicates the proper filter to use with all available color films. Kodak and Walz filters are indicated on the filter dial. Price. $39.95, incl. wrist strap and case. Distributor is U. S. Photo Supply Co., Inc., 6478 Sligo Mill Rd., Washington 12, D. C.
The FR Corp.
WALZ CORONA
$9.95
WALZ CORONA is an adjustable Clipon-type meter with ASA calibrations from 3 to 400, aperture settings from f/1.4 to f/22, shutter speeds from 8 sec to 1/1000 sec, movie scale, and LVS readings. Price is $9.95; case and chain. $1.50. Distributor is U. S. Photo Supply Co.. Inc., 6478 Sligo Mill Kd., Washington 12. D. C.
The FR Corp.
WALZ CORONET
$12.59
WALZ CORONET B is calibrated in ASA speeds from 3 to 1200, with aperture settings from ƒ/1 to f/32, shutter speeds from 30 sec to 1/1000 sec, automatic filter-factor setting, high-low scale, and movie scale. Price, incl. incident-light attachment, case, and chain, $9.95; same but with a booster cell, $12.59. Distributor is U. S. Photo Supply Co., Inc., 6478 Sligo Mill Rd., Washington 12, D. C.
The FR Corp.
STROBOMITE
STROBOMITE is the name of an electronic-flash unit which operates on a-c or four flashlight batteries. Flash duration is 1/1100 sec, reflector is adjustable, and recycling time is 6 seconds. A push button under the ready-light checks the flash operation and is also used for off-the-camera and T & B exposures. Price is $64.50 (accessories available) and more information can be had from Graflex, Inc., 154 Clarissa St., Rochester, N.Y.
The FR Corp.
GRAFLASH B-C
$7.95
GRAFLASH B-C is a b-c flash unit with a wide-acceptance foot which mounts directly on cameras having shoe-type flash contacts. It accepts bayonet-base flashbulbs and has an ejector button. Price is $7.95. The manufacturer is Graflex, Inc., 154 Clarissa St., Rochester, N.Y.
The FR Corp.
VOIGTLANDER BC
$9.95
VOIGTLANDER BC is a folding flashgun which fits into accessory clip of a camera. It accepts bayonet-base flashbulbs or M-2 types with an adapter, has a built-in bulb and battery tester, and also an exposure dial. Price including case and dual-purpose filter sheild, $9.95, from photo dealers.
The FR Corp.
REALIST
$39.95
REALIST 620 projector accepts 2¼x 2¼, 35-mm, Super-slide, and Polaroid transparencies. (For some sizes, an adapter is needed and is supplied with the projector.) The unit uses the new horizontal-burning lamp, which permits the low silhouette of the projector. Price is $39.95 and the manufacturer is Realist Inc., 315 W. Court St., Milwaukee, Wis.
The FR Corp.
AC-DC
$40
AC-DC Film Projector operates on household current or batteries, making it truly portable. It is adaptable for use with automatic slide changers and throws an image 10 in. sq from about the distance of one ft. Price, $40, includes a 10-ft line cord. More information available from the manufacturer. AC-DC Film Projector Co., Box 3644, Terminal Annex, Los Angeles 54.
The FR Corp.
SNIP-SNAP
$1.69
SNIP-SNAP is a plastic mount which fits over 35-mm transparencies in cardboard mounts and can be used in most slide viewers and automatic projectors. Priced at $1.69 per box of 20, SnipSnap is made by Admiral Photo Prods. Co., 1035, W. Lake St., Chicago 7.
The FR Corp.
ANSCO UNIVERSAL VIEWER
$2.95
ANSCO UNIVERSAL VIEWER is a hand viewer for 2¼ x2¼, 35-mm, Bantam, and Superslide transparencies. It is a folding type with a 2x magnifying eyepiece and a frosted screen. Retaining channel holds the slides in position. Available in four colors, it is priced at $2.95. Manufacturer is Ansco, Binghamton, N. Y.
The FR Corp.
KODAK READY-MOUNTS
$1.50
KODAK READY-MOUNTS for 127, 120, and 620 roll-film transparencies are announced by Eastman Kodak Co., Rochester 4, N. Y., for the home processor of these color films. They are priced at $1.50 per box of 100.
The FR Corp.
RADIANT SCREENS
RADIANT SCREENS now have a new surface, Uniglow, said to provide brilliant pictures to a 40 percent-wider viewing area. The claim is made by Radiant Mfg. Corp., 2627 W. Roosevelt Rd., Chicago 8.
The FR Corp.
GEVAPAN
GEVAPAN 33, a panchromatic film, is announced as being improved in two respects; a higher inherent maximum intensity which can be controlled in development and a new type of antiabrasion overcoating. ASA rating is 125 daylight, 80 tungsten. Information available from Don Storing. The Gevaert Co. of America, 321 W. 54th St., New York 19.
The FR Corp.
KODAK COLOR
KODAK COLOR sheet films have a new system of notching, so that the processor can tell whether he is working with the reversal-type material or a negative-positive material.
The FR Corp.
[no value]
$2.25
STANDARD CAMERA CORP., with new sales and service offices at 319 Fifth Ave. New York 16, offers two publications. The Miniature Camera—A Major Research Tool, offers industrial, scientific, and professional photographers a basic handbook on miniature photography technique. Price is $2.25 paper-bound and $3.75 in hard cover. Photography Underwater is a guide to underwater techniques based on the actual experiences of an underwater photographer-scientist. Price is 75 cents.
The FR Corp.
KODAK BOOKLET
KODAK BOOKLET, Printing Color on Kodak Color Print Material, Type C, for amateur and professional finishers, contains all information necessary for printing, drying, mounting, evaluating test prints while wet. and spotting this recently introduced printing paper. Punched to fit the Kodak Photographic Notebook, this 20-page booklet is available without charge from sales Service Div., Eastman Kodak Co., Rochester 4, N.Y.
The FR Corp.
[no value]
SPIRATONE, INC., announces the opening of new, larger quarters at 369 7th Ave., N. Y. 1. Former location was at 49 W. 27th St. The Flushing store continues at the present address. 135-06 Northern Blvd., Flushing 54, N. Y.
The FR Corp.
VPD PIX-POCKETTE
VPD PIX-POCKETTE is a transparent vinyl-plastic page with pockets for holding prints. Sheet size is 8½x11 and it is available in two types to hold 3½x3½ or 3½x5½ prints. Punched to fit either 3-ring or multo-ring albums the pages are Priced at 50 cents each. Information available from Joshua Meier Co., Inc., 601 West 26th St., New York.
The FR Corp.
CARRYING CASE
$2
CARRYING CASE for all types of photographic equipment is actually a new 7x50 binocular case. Construction is of hard, black rubber with a leather shoulder strap. Priee is $2, from Edmund Scientific Co., Barrington 16, N. J.
The FR Corp.
MINUTE-MOUNT
$1.95 to $29.50
MINUTE-MOUNT is a dustproof and waterproof picture mount which is assembled and ready to hang in less than one minute. Four new sizes have been added to the line, which now ranges from 5x7 to 28x36 in., and prices run from $1.95 to $29.50 Information is available from Instruphoto Corp., 202 W. 40th St., New York 18.
[no value]
All data and descriptions ascribed to products listed herein are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by POPULAR PHOTOGRAPHY. For further information write to address given in trade note.
PopularPhotography_19570801_0041_002_0040.xml
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19570801_0041_002_0041.xml
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40
40
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NYI
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NYI
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PopularPhotography_19570801_0041_002_0042.xml
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41
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19570801_0041_002_0043.xml
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42
42
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KLING PHOTO CORP.
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KLING PHOTO CORP.
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PopularPhotography_19570801_0041_002_0044.xml
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43
43
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Burleigh Brooks, Inc.: Rolleiflex
[no value]
Burleigh Brooks, Inc.
Rolleiflex
[no value]
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PopularPhotography_19570801_0041_002_0045.xml
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44
44
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TIFFEN MARKETING CO.
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TIFFEN MARKETING CO.
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PopularPhotography_19570801_0041_002_0046.xml
article
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PHOTO TIPS— SHORT CUTS TO BETTER PICTURES
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PHOTO TIPS— SHORT CUTS TO BETTER PICTURES
Darkroom Checklight
Ideal File for Negatives
Excellent Slide-Clamp
If Cable Release Sticks
Luminous Dots Locate Darkroom Items
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Two or three thicknesses of red Cellophane or other transparent red material slipped over the bulb of a small flashlight—pocket or key-chain type—will provide a handy, temporary checklight for darkroom use. The accompanying photograph illustrates the manner in which this red-covered checklight can be used for such things as setting lens-opening of enlarger, eliminating the need for turning on a brighter light in the darkroom.
PopularPhotography_19570801_0041_002_0047.xml
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45
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[no value]
KONICA CAMERA COMPANY
[no value]
KONICA CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0048.xml
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46
46
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[no value]
JOHN G. MARSHALL MFG. CO., INC.
[no value]
JOHN G. MARSHALL MFG. CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0049.xml
article
46
46,128
[no value]
[no value]
1957 PHOTO-FAIR IN ENGLAND
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London. The 1957 edition of the British Photo-Fair was held at the National Hall, Olympia, from April 11 to 17. Revived in 1955 for the first time since 1928, the show serves a purpose very different from that of Photokina in Germany and the recent biennial photographic shows held in Paris and Washington.
PopularPhotography_19570801_0041_002_0050.xml
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47
47
[no value]
[no value]
WALL ST. CAMERA EXCH.
[no value]
WALL ST. CAMERA EXCH.
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0051.xml
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48
48
[no value]
[no value]
THE MILLER OUTCALT COMPANY
[no value]
THE MILLER OUTCALT COMPANY
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[no value]
[no value]
PopularPhotography_19570801_0041_002_0052.xml
article
48
48
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[no value]
Editorial
35-MM DOUBLE-HEADER
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If anything symbolizes photography today, it is 35-mm, which pretty well dominates the field. The small camera, aided and abetted by lens designers and film makers, has taken over large jobs and created something of a revolution. To 35-mm we owe the trend to simplification, which has led to more direct use of the camera uncomplicated by cumbersome supplementary light sources.
PopularPhotography_19570801_0041_002_0053.xml
article
48
48
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Next month
35-mm Issue Part 2
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Whom did Ed Sullivan pick as the Most Photogenic Girl in the World? Exclusive interview with Henri Cartier-Bresson and the story of Magnum How to make giant “contact” prints from 35-mm negatives What films and developers 19 professionals use How to get bigger-than-life pictures of tiny objects
PopularPhotography_19570801_0041_002_0054.xml
article
49
49,50
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[no value]
The Range finder
News and comment by the editors
Is this photography's most interesting single subject?
Whimsical challenger
Salute through the Curtain
Praise for camera design
Mr. Wonderful drops in
Quiz on quintessentials
Candid shots . . .
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Starting right now, you’re participating with us in a venture that has probably never been undertaken by any magazine publisher: two consecutive issues devoted to a single subject. Our remarkable success with one-subject issues in the last couple of years has emboldened us, and when we found that with this first issue completely filled we were only getting well started on 35-mm, we didn’t hesitate to follow it up with another big feast of miniature-camera information and inspiration.
PopularPhotography_19570801_0041_002_0055.xml
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49
49
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ROYAL
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ROYAL
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[no value]
[no value]
PopularPhotography_19570801_0041_002_0056.xml
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50
50
[no value]
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BROCKWAY CAMERA CORPORATION
[no value]
BROCKWAY CAMERA CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0057.xml
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51
51
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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PopularPhotography_19570801_0041_002_0058.xml
article
52
52,53,54,55
CHALLENGE!
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Results of Assignment 2
STILL LIFE WITH MUSICAL INSTRUMENT
HOW TOSH MATSUMOTO APPROACHED HIS STILL-LIFE ASSIGNMENT
TURN PAGE TO SEE HOW OUR READERS MET THE SAME CHALLENGE
HOW OUR READERS MET THE CHALLENGE!
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The editors of this magazine have always known that given the opportunity and the incentive, all photographers love a challenge to their wits and skills. CHALLENGE! which every other month prints the results of a simple photographic assignment given to a professional and then matches his work with our readers' contributions on the same theme, continues to stimulate the creation of good pictures.
PopularPhotography_19570801_0041_002_0059.xml
article
56
56
35-mm
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CAN 35 DO EVERYTHING?
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Nobody needs to be convinced that the 35-mm camera is ideal for photojournalism, perfect for available light, a natural for color slides. After a quarter of a century, it has very nearly taken over some areas of photography for its own. Does the little gem have any limitations at all?
PopularPhotography_19570801_0041_002_0060.xml
article
57
57,112
35-mm
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INDUSTRIAL: ESTHER BUBLEY
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Can the 35 do everything in industry? My answer is yes. And no. The no means that there are aspects of industrial photography which, perhaps, ideally and abstractly, should be done with other equipment. But even these, for practical and temperamental reasons, I feel I do better with the 35.
PopularPhotography_19570801_0041_002_0061.xml
article
58
58
35-mm
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SPORTS: MARVIN NEWMAN
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This photograph is one of a set I shot on professional football. My objective in doing this set was to show just how rough and intricate the play is in this game and to portray the tremendous size of the players. I wanted the viewer of the photograph to feel that he was really involved in the action.
PopularPhotography_19570801_0041_002_0062.xml
article
59
59,112
35-mm
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FASHION: ROBERT M. MOTTAR
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I'm a general-assignment photographer. In the course of a month’s time. I might shoot a picture story on a construction worker, a Caesarian operation on a rat. and a set of fashion pictures. Like the other photographers in this article, I'm a 35-mm man.
PopularPhotography_19570801_0041_002_0063.xml
article
60
60
35-mm
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PORTRAITS: JOHN BRYSON
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[no value]
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Choice of camera is a very personal thing, and I never argue with others about type, brand, or technique, but for me the 35-mm camera is the best possible tool. My own personal taste in photography and picture journalism is toward as much naturalism as possible and for this the 35-mm camera serves me best.
PopularPhotography_19570801_0041_002_0064.xml
article
61
61,114
35-mm
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LANDSCAPE: JAMES KARALES
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The mystic realism in this photograph I made at Point Lobos, California, would have been lost with a delay of another moment. Again, for me, I was reassured that flexibility is as important an element in photographing landscapes, as it is in the photography of people.
PopularPhotography_19570801_0041_002_0065.xml
article
61
61,114
35-mm
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PRESS: CARL PURCELL
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[no value]
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[no value]
I have found the simplicity and flexibility of the 35-mm camera ideal for press work in almost any situation. New developers, faster films, and a wide variety of interchangeable lenses are rapidly giving the miniature camera a decided advantage over the bulky and heavier 4x5 press cameras.
PopularPhotography_19570801_0041_002_0066.xml
article
62
62,63,101,102,104
[no value]
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TODAY'S 35-mm CAMERA
WHAT IT OFFERS
RANGEFINDER TYPE
SINGLE-LENS REFLEX
FIXED LENS
INTERCHANGEABLE LENSES
FEATURES TO LOOK FOR
RANGEFINDER TYPES
COMMON TO BOTH TYPES
SINGLE-LENS REFLEX TYPES
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Choosing and buying a 35-mm camera today can be a delightful adventure. Manufacturers the world over have been improving their camera designs with the main purpose of winning the favor of the American buyer. There are features and operating conveniences available today which not only cater to the most exacting requirements of the professional photojournalist but also to the amateur with limited funds to invest and to the hobbyist whose only interest is the picture itself, with minimum concern for technicalities and gadgetry.
PopularPhotography_19570801_0041_002_0067.xml
article
64
64,65,66,67,116,117,118,119,120
35-mm
[no value]
CAN ONE FILM, ONE DEVELOPER HANDLE ALL THESE SITUATIONS?
There's a strong case for standardization. BOB SCHWALBERG evaluates the pros and cons
AVAILABLE LIGHT
LOW CONTRAST
OVERCAST DAY
MEDIUM CONTRAST
BRILLIANT SUN
HIGH CONTRAST
The Case for One Film and One Developer
Medium-Speed Films Are Best for Standardizing
The Six Medium-Speed Films Available Today
Eight Popular General-Purpose Fine-Grain Developers
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FOUR years ago a top sales executive for one of the big 35-mm camera and equipment houses dolefully confided to this reporter what almost everybody in the photographic industry (including the makers of Kodachrome film) knew very well: His cameras, and those of his competitors up and down the 35-mm price ranges, were being used almost exclusively for color.
PopularPhotography_19570801_0041_002_0068.xml
article
68
68,69,124,125,126,127,128
35-mm
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WHAT 35-mm MEANS TO ME
A POPULAR PHOTOGRAPHY tape interview with photojournalist
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[no value]
DAN WEINER
In the eight years since he adopted 35-mm exclusively and began shooting magazine picture stories, Dan Weiner has firmly established himself in the top ranks of photojournalism. His best work is distinguished by the depth of its psychological and sociological insight, strong composition, and outstanding technical quality.
PopularPhotography_19570801_0041_002_0069.xml
article
70
70,71,72,73
35-mm
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DON'T BE LAZY!
Top professional photographers bend, climb, stretch, and twist themselves to get unusual pictures. How about your?
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[no value]
TED RUSSELL
If you own an expensive 35-mm camera which produces photographs that look as if they were made with a two-dollar box camera, the chances are that there's nothing wrong with your equipment. Maybe you’re just plain lazy? Some poor pictures show an obvious lack of thought due to mental laziness, but many others show actual physical laziness.
PopularPhotography_19570801_0041_002_0070.xml
article
74
74,75,76,77,120,121,122,123,124
35-mm
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NEXT SLIDE PLEASE!
A roundup of slide changers, manual and automatic, old and new, for putting your pictures on the screen
Push-through changing
Dual slide carriers
Push-pull changers
Magazine loading
Power-driven Changers
Built-in Changing Systems
Stack Loading
Power-driven Projectors
Things to Come
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ROBERT L. McINTYRE
There was a time when putting on a show meant handling each of your slides, one at a time, as you ran them through the projector and returned them to your file. That day is almost past. Over two thirds of today’s 2x2 projectors come with magazine-loading changers as standard equipment, or as optional accessories at an increased price.
PopularPhotography_19570801_0041_002_0071.xml
article
78
78,79,80,81,82,83,84,85,86,87,104
35-mm
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35-mm pictures
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Asking a 35-mm photographer to express his feelings for that handful of chrome, leather, metal, and glass he calls his own is like cross-examining a lovesick youth about the girl of his dreams. All caution is thrown to the winds and every word becomes extravagant praise.
PopularPhotography_19570801_0041_002_0072.xml
article
88
88,89,90,91,106
35-mm
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'MR. WONDERFUL' WHITE A 35
Sammy Davis, Jr., star of TV and Broadway, is a working camera pro in off hours
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MAYNARD FRANK WOLFE
One of today’s rising young magazine photographers is also one of the nation’s top showbusiness headliners. Sammy Davis, Jr., star of stage, screen, and just about everything else, is a working photojournalist with full membership in ASMP, the craft’s exclusive fraternity.
PopularPhotography_19570801_0041_002_0073.xml
article
92
92,93,94,95,110,111
35-mm
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35-mm FOR DUFFERS
If you haven't been satisfied with the results of your miniature camera—read this!
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RAY SHORR
You've got—or you're thinking of getting—that shiny, chrome and black, precise-looking box with maybe a big hunk of glass on the front of it, two or three little glass windows, a few knobs and wheels, a couple of buttons, and assorted numbers, letters, and arrows engraved here and there.
PopularPhotography_19570801_0041_002_0074.xml
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96
96,97
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EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
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[no value]
PopularPhotography_19570801_0041_002_0075.xml
article
98
98,106
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5 CAMERAS IN 1
New Rolleicord Va has interchangeable film masks and counters which allow it to take five different picture sizes
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The picture-taking scope of the serious photographer has widened considerably with the introduction of a new Rolleicord capable of making photographs of five different sizes on 120 film. The camera, model Va, incorporates a newly designed film-counter mechanism and a series of masking kits for framing the different picture sizes.
PopularPhotography_19570801_0041_002_0076.xml
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99
99
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RUSS PHOTO SERVICE
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RUSS PHOTO SERVICE
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[no value]
PopularPhotography_19570801_0041_002_0077.xml
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100
100
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CHIYODA KOGAKU SEIKO CO.
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CHIYODA KOGAKU SEIKO CO.
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PopularPhotography_19570801_0041_002_0078.xml
article
100
100
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CHALLENGE!
MATCH YOUR SKILL WITH THE PROS ON A NEW ASSIGNMENT:
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On page 52 of this issue we publish the results of our second CHALLENGE! assignment, “Still Life with Musical Instrument.” Conforming to our policy of publishing a different CHALLENGE! feature in every other issue, the next published results will be in October when Peter Sahula shows us his interpretation of the theme “Romance”—and our readers match their skills with him.
PopularPhotography_19570801_0041_002_0079.xml
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101
101
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CHIYODA KOGAKU SEIKO CO., LTD.
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CHIYODA KOGAKU SEIKO CO., LTD.
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PopularPhotography_19570801_0041_002_0080.xml
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102
102
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BROCKWAY CAMERA CORPORATION
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BROCKWAY CAMERA CORPORATION
[no value]
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PopularPhotography_19570801_0041_002_0081.xml
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103
103
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BOB RITZ
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BOB RITZ
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PopularPhotography_19570801_0041_002_0082.xml
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104
104
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ENTECO INDUSTRIES. INC.
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ENTECO INDUSTRIES. INC.
[no value]
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PopularPhotography_19570801_0041_002_0083.xml
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105
105
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GRAND CENTRAL CAMERA
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GRAND CENTRAL CAMERA
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PopularPhotography_19570801_0041_002_0084.xml
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106
106
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19570801_0041_002_0085.xml
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107
107
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American CAMERA EXCHANGE
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American CAMERA EXCHANGE
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PopularPhotography_19570801_0041_002_0086.xml
article
108
108,109
MOVIE SECTION
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YOU SHOULD TRY ON-LOCATION TITLES
Combine sand and surf for unusual action titles
Children can carry in your titles
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GEORGE GILBERT
A bit of chalk, a jar of ink, or a tube of lipstick is all the material you need to make good on-location titles. Creating polishing touches can, in itself, be fun for a sunny afternoon. But, titles made right at the scene of the film’s major locale will probably be even more fun and more ingenious.
PopularPhotography_19570801_0041_002_0087.xml
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110
110
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INDUSTRIAL TIMER CORPORATION: TIME-O-LITE
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INDUSTRIAL TIMER CORPORATION
TIME-O-LITE
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[no value]
PopularPhotography_19570801_0041_002_0088.xml
advertisement
111
111
[no value]
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CAMERA IMPORT CORPORATION
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CAMERA IMPORT CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0089.xml
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112
112
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ALLIED IMPEX CORP.
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ALLIED IMPEX CORP.
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PopularPhotography_19570801_0041_002_0090.xml
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113
113
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AIR PHOTO SUPPLY CORP.
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AIR PHOTO SUPPLY CORP.
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PopularPhotography_19570801_0041_002_0091.xml
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113
113
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19570801_0041_002_0092.xml
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114
114
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BROCKWAY CAMERA CORPORATION
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BROCKWAY CAMERA CORPORATION
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PopularPhotography_19570801_0041_002_0093.xml
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115
115
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Advertisement
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PopularPhotography_19570801_0041_002_0094.xml
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116
116
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RIKEN OPTICAL INDUSTRIES, Ltd.
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RIKEN OPTICAL INDUSTRIES, Ltd.
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PopularPhotography_19570801_0041_002_0095.xml
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117
117
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19570801_0041_002_0096.xml
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118
118
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CENTRAL CAMERA COMPANY
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CENTRAL CAMERA COMPANY
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PopularPhotography_19570801_0041_002_0097.xml
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119
119
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WESTON
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WESTON
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PopularPhotography_19570801_0041_002_0098.xml
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119
119
[no value]
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Bass Camera Co
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Bass Camera Co
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0099.xml
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119
119
[no value]
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KLING PHOTO CORP.
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KLING PHOTO CORP.
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PopularPhotography_19570801_0041_002_0100.xml
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120
120
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WELO CAMERA EXCHANGE, INC.
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WELO CAMERA EXCHANGE, INC.
[no value]
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PopularPhotography_19570801_0041_002_0101.xml
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120
120
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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[no value]
[no value]
PopularPhotography_19570801_0041_002_0102.xml
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120
120
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NUCLEAR PRODUCTS CO.
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NUCLEAR PRODUCTS CO.
[no value]
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[no value]
PopularPhotography_19570801_0041_002_0103.xml
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120
120
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national camera repair school
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national camera repair school
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PopularPhotography_19570801_0041_002_0104.xml
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121
121
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BROCKWAY CAMERA CORPRATION
[no value]
BROCKWAY CAMERA CORPRATION
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0105.xml
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122
122
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SOLAR CINE PRODUCTS, Inc.
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SOLAR CINE PRODUCTS, Inc.
[no value]
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PopularPhotography_19570801_0041_002_0106.xml
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122
122
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LISCO PRODUCTS CO.
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LISCO PRODUCTS CO.
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PopularPhotography_19570801_0041_002_0107.xml
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122
122
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RAY-VOGUE SCHOOLS
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RAY-VOGUE SCHOOLS
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PopularPhotography_19570801_0041_002_0108.xml
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123
123
[no value]
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BURLEIGH BROOKS, INC.
[no value]
BURLEIGH BROOKS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19570801_0041_002_0109.xml
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123
123
[no value]
[no value]
GERMAN SCHOOL OF photography
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GERMAN SCHOOL OF photography
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[no value]
PopularPhotography_19570801_0041_002_0110.xml
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123
123
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GAMI CORPORATION
[no value]
GAMI CORPORATION
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[no value]
PopularPhotography_19570801_0041_002_0111.xml
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124
124
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Advertisement
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PopularPhotography_19570801_0041_002_0112.xml
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125
125
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KLING PHOTO CORP.
[no value]
KLING PHOTO CORP.
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[no value]
PopularPhotography_19570801_0041_002_0113.xml
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126
126
[no value]
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Ziff-Davis Publishing Co.
[no value]
Ziff-Davis Publishing Co.
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[no value]
PopularPhotography_19570801_0041_002_0114.xml
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126
126
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NATIONAL PHOTO COLORING SCHOOL
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NATIONAL PHOTO COLORING SCHOOL
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PopularPhotography_19570801_0041_002_0115.xml
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127
127
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Hartford Fire Insurance Company
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Hartford Fire Insurance Company
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PopularPhotography_19570801_0041_002_0116.xml
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127
127
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KINNARD CO.
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KINNARD CO.
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PopularPhotography_19570801_0041_002_0117.xml
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129
129
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POLAROID CORP.
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POLAROID CORP.
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PopularPhotography_19570801_0041_002_0118.xml
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130
130
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19570801_0041_002_0119.xml