Issue: 19570601

Saturday, June 1, 1957
June
6
True
40
Friday, December 5, 2014

Articles
cover
1
1
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570601_0040_006_0001.xml
advertisement
2
2,3
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Ansco: SUPER ANSCOCHROME
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Ansco
SUPER ANSCOCHROME
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PopularPhotography_19570601_0040_006_0002.xml
advertisement
4
4
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Advertisements
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Bell & Howell
8mm 252-TA Monterey
Bell & Howell
8mm 220 Wilshire
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PopularPhotography_19570601_0040_006_0003.xml
advertisement
5
5
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Burleigh Brooks, Inc.: Rollei
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Burleigh Brooks, Inc.
Rollei
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PopularPhotography_19570601_0040_006_0004.xml
tableOfContents
6
6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570601_0040_006_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19570601_0040_006_0006.xml
advertisement
7
7
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Advertisements
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CARL ZEISS, INC.
CONTAFLEX III
CARL ZEISS, INC.
CONTAFLEX IV
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PopularPhotography_19570601_0040_006_0007.xml
advertisement
8
8
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E. LEITZ, INC.: LEICA-METER 3
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E. LEITZ, INC.
LEICA-METER 3
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PopularPhotography_19570601_0040_006_0008.xml
article
8
8,126
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Fan Mail
Shattered Tranquility
Biggest and Smallest Subjects
Whose Shadow?
Not in "F" System
Beefcake Wanted
Other Covers?
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I am a tenth-grade student in high school. I read your magazine often. It has helped me make a lot of decisions that I might not have made if I had not been a reader of your magazine. I will read your magazine as long as I can get one of them. My sister and brother read it too.
PopularPhotography_19570601_0040_006_0009.xml
advertisement
9
9
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E. LEITZ, INC.: LEICA
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E. LEITZ, INC.
LEICA
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PopularPhotography_19570601_0040_006_0010.xml
advertisement
10
10,11
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Advertisements
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EXAKTA CAMERA COMPANY
AUTOMATIC Exakta IIa
EXAKTA CAMERA COMPANY
automatic EXA
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PopularPhotography_19570601_0040_006_0011.xml
advertisement
12
12
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Advertisements
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TIFFEN MARKETING CO.
SCREW-IN LENS CAPS
TIFFEN MARKETING CO.
FILTER SAFES
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PopularPhotography_19570601_0040_006_0012.xml
article
12
12,16,18,20,24
TOOLS AND TECHNIQUES
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A round-up of recent developments and significant trends
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Norman C. Lipton
Technology Graduates. Details of a comprehensive course in Photographic Equipment Technology intended to relieve the continuing shortage of trained personnel in the repair and maintenance of photographic equipment were given in the September 1955 T&T department.
PopularPhotography_19570601_0040_006_0013.xml
advertisement
13
13
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Advertisements
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Yashima Optical Ind., Co., Ltd.
YASHICA C
Yashima Optical Ind., Co., Ltd.
YASHICA A
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PopularPhotography_19570601_0040_006_0014.xml
advertisement
14
14,15
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Polaroid Corporation: Polaroid Transparency System
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Polaroid Corporation
Polaroid Transparency System
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PopularPhotography_19570601_0040_006_0015.xml
advertisement
16
16
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Kalimar Inc.: THE 35mm CAMERA
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Kalimar Inc.
THE 35mm CAMERA
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PopularPhotography_19570601_0040_006_0016.xml
advertisement
17
17
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CANON Camera Company, Inc.: Canon V-t Deluxe
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CANON Camera Company, Inc.
Canon V-t Deluxe
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PopularPhotography_19570601_0040_006_0017.xml
advertisement
18
18,19
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19570601_0040_006_0018.xml
advertisement
20
20
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THE FR CORPORATION: fR electronic flash
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THE FR CORPORATION
fR electronic flash
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PopularPhotography_19570601_0040_006_0019.xml
advertisement
21
21
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Advertisements
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WOLLENSAK OPTICAL CO.
“715” 8MM MOVIE PROJECTOR
WOLLENSAK OPTICAL CO.
“815” 2×2 SLIDE PROJECTOR
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PopularPhotography_19570601_0040_006_0020.xml
advertisement
22
22
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Advertisements
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H. A. BOHM AND COMPANY
VITO B
H. A. BOHM AND COMPANY
VITO IIa
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PopularPhotography_19570601_0040_006_0021.xml
advertisement
23
23
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General Electric Co.: GUARDIAN EXPOSURE METER
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General Electric Co.
GUARDIAN EXPOSURE METER
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PopularPhotography_19570601_0040_006_0022.xml
advertisement
24
24
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BROCKWAY CAMERA CORPORATION: HICO-LITE
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BROCKWAY CAMERA CORPORATION
HICO-LITE
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PopularPhotography_19570601_0040_006_0023.xml
advertisement
25
25
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Advertisements
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RIKEN OPTICAL INDUSTRIES, LTD.
RICOH "500"
RIKEN OPTICAL INDUSTRIES, LTD.
SUPER RICOHFLEX
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PopularPhotography_19570601_0040_006_0024.xml
advertisement
26
26
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Advertisements
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Authenticolor INC.
Ektachrome
Authenticolor INC.
Ansco
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PopularPhotography_19570601_0040_006_0025.xml
article
26
26,28
COLOR CLINIC
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A famous technician solves your problems
Processing CU Kodacolor
Speed-boosting Limits
Trade-in—Best Cure
Agfacolor Processing
Food Dyes for Spot-tinting
Filter Information
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David B. Eisendrath
I have been shooting some Kodacolor CU-120 and understand I can also make transparencies from it; can you tell me how?—L.R.L., Carmichael, Calif. Some workers have had good success with making positive transparencies on the new Ektacolor Print film.
PopularPhotography_19570601_0040_006_0026.xml
advertisement
27
27
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Advertisements
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ARGUS CAMERAS
L-44 clip-on meter
ARGUS CAMERAS
L-3 hand-held meter
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PopularPhotography_19570601_0040_006_0027.xml
advertisement
28
28
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Advertisements
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PEERLESS CAMERA
PENTRON Tape Recorders
PEERLESS CAMERA
MODEL 'T-90'
PEERLESS CAMERA
MODEL ‘HF-400'
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PopularPhotography_19570601_0040_006_0028.xml
article
28
28
LEGAL PROBLEMS
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Model Release Is Not License to Libel
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George Chernoff
Hershel B. Sarbin
A recent court decision on model releases adds emphasis to the old adage about not believing everything you read. The decision is undoubtedly one of many to come down construing the standard individual consent and release form signed by a model.
PopularPhotography_19570601_0040_006_0029.xml
advertisement
29
29,30,31
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Advertisements
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Peerless Camera Stores
KODAK BANTAM-RF
Peerless Camera Stores
RIVAL 35mm Reflex Camera
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PopularPhotography_19570601_0040_006_0030.xml
advertisement
32
32
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ENTECO INDUSTRIES, INC.: ENTECO POLARI-VUE SCREEN
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ENTECO INDUSTRIES, INC.
ENTECO POLARI-VUE SCREEN
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PopularPhotography_19570601_0040_006_0031.xml
article
32
32
CAMERA CLUBS
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CAMERA CLUBS
Choosing Your Judges
Free Soundfilm Available
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Whit Hillyer
According to my mail, one phase of camera club life and hard times which seems to give many groups difficulty is the matter of securing judges for local competitions. Some clubs simply have three of their own members act as a jury, rotating the job from meeting to meeting.
PopularPhotography_19570601_0040_006_0032.xml
advertisement
33
33
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STANDARD CAMERA CORPORATION: PRAKTINA FX
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STANDARD CAMERA CORPORATION
PRAKTINA FX
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PopularPhotography_19570601_0040_006_0033.xml
advertisement
34
34
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BERNDT-BACH, INC.: “AURICON PRO-600”
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BERNDT-BACH, INC.
“AURICON PRO-600”
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PopularPhotography_19570601_0040_006_0034.xml
article
34
34
WE ASKED THE PROS
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Do you prefer professional or amateur models?
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In advertising and fashion photography, I have two big problems, time and the proper model. For me, this means the professional model. With professionals, it is possible to select the exact girl to fit a particular situation. In addition, she is able to understand what I want and give it to me immediately.
PopularPhotography_19570601_0040_006_0035.xml
advertisement
35
35
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Advertisements
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OLDEN CAMERA & LENS CO.
EXPOSURE METERS
OLDEN CAMERA & LENS CO.
ELEVATOR TRIPOD
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PopularPhotography_19570601_0040_006_0036.xml
advertisement
36
36
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Advertisements
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OPTICS MANUFACTURING CORP.
OPTA-VUE "2¼" CUSTOM VIEWER
OPTICS MANUFACTURING CORP.
OPTA-VUE "35" SLIDE VIEWER
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PopularPhotography_19570601_0040_006_0037.xml
article
36
36,134
POPULAR PHOTOGRAPHY QUIZ
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POPULAR PHOTOGRAPHY QUIZ
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1 What does the accessory at the base of this camera do? Holds extra cassettes. Raises height of camera for table-top shooting. Adds motor for shooting high-speed sequences. 2 Why did the sky go dark in this picture? It was taken in bright sunlight with flash fill-in.
PopularPhotography_19570601_0040_006_0038.xml
advertisement
37
37
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Advertisements
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STERLING-HOWARD
HI-SPEED LENS COMBO
STERLING-HOWARD
AMIFLEX II
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PopularPhotography_19570601_0040_006_0039.xml
advertisement
38
38,39
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Advertisements
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WILLOUGHBYS
ENLARGER
WILLOUGHBYS
KODAK REFLEX II
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PopularPhotography_19570601_0040_006_0040.xml
advertisement
40
40
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KONICA Camera Co.: KONICA III
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KONICA Camera Co.
KONICA III
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PopularPhotography_19570601_0040_006_0041.xml
article
40
40
PHOTO TIPS
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SHORT CUTS TO BETTER PICTURES
Protect Darkroom Scales
When Roll-Film Jams
Easy-to-Carry Lens Brush
For Cooling Solutions
Emergency Space-Saver for Developing
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Two of the black dividers from packages of sheet film serve excellently to protect pans of darkroom scales from possible pitting or staining when weighing powdered chemicals. Also, if chemicals are poured directly into pans, the paper guards against residue of one chemical getting mixed with the one next weighed—unless pans are cleaned thoroughly each time.
PopularPhotography_19570601_0040_006_0042.xml
advertisement
41
41
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Advertisements
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AIR PHOTO SUPPLY CORP.
K-20 Aerial Camera
AIR PHOTO SUPPLY CORP.
20˟50 HI-POWER BINOCULARS
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PopularPhotography_19570601_0040_006_0043.xml
advertisement
42
42
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CHIYODA KOGAKU SEIKO CO., LTD.: Minolta 'A'
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CHIYODA KOGAKU SEIKO CO., LTD.
Minolta 'A'
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PopularPhotography_19570601_0040_006_0044.xml
article
42
42,43
CALENDAR OF EXHIBITIONS
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CALENDAR OF EXHIBITIONS
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58th Photographic Salon, Portland Camera Club, Photographic Section of the Portland Society of Art, Portland, Me. On exhibition at Portland Museum of Art, May 5 through May 26. 16th Cincinnati Salon of Photography, Cincinnati, Ohio. On exhibition in Cincinnati, May 14 through May 21.
PopularPhotography_19570601_0040_006_0045.xml
advertisement
43
43
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CHIYODA KOGAKU SEIKO CO., LTD.: Minolta AUTOCORD 'L'
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CHIYODA KOGAKU SEIKO CO., LTD.
Minolta AUTOCORD 'L'
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PopularPhotography_19570601_0040_006_0046.xml
advertisement
44
44,45
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Advertisements
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SPIRATONE INC.
2 ˟ 2 GLASS SLIDEBINDERS
SPIRATONE INC.
6-PC. EXTENSION TUBE SET
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PopularPhotography_19570601_0040_006_0047.xml
advertisement
46
46
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19570601_0040_006_0048.xml
review
46
46,47,48,50,138
WHAT'S NEW
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—TRADE NOTES AND NEWS
CAMERAS
CAMERA ACCESSORIES
LENSES
FILTERS
EXPOSURE METERS
LIGHTING EQUIPMENT
FLASH
PROJECTING & VIEWING EQUIPMENT
DARKROOM EQUIPMENT
PROCESSING SERVICE
PUBLICATIONS
MISCELLANEOUS
FR Corporation
[no value]
FR Corporation
MINOLTA 35-MM A2 camera
$8.95
MINOLTA 35-MM A2 camera is imported by FR Corporation, 951 Brook Ave., New York 51. It is claimed to be the first camera in its price range to combine rangeand viewfinder image in a single eyepiece. The lens is a 45-mm Rokkor f/2.8 and speeds range from one second to 1/400 and bulb. A red dot indicates when a self-timer is set for use and a slashed red circle marks the exact position of the film for measuring purposes in critical close-up photography. A flash-guide scale operates by lining up linear distance from camera to subject with letters A, B, C, or D, arriving at the letter by correlating ASA film rating with guide number of flashbulb employed. This sets lens automatically. A ready case costs $8.95.
FR Corporation
Canon V-t
$277
CANON CAMERA CO., INC., 550 Fifth Ave., New York, announces two new cameras. The Canon V-t is a deluxe modification of the Canon V model and features a lever rewind knob claimed to be the fastest operating rewind ever made on a 35-mm camera. Price, with 50-mm f/2.8 lens, $277; choice of five other lenses available, at extra cost. The Canon L-1 (illus.) has interchangeable lens mount; shutter speeds to 1/1000 sec; single-stroke, rapid-action lever which advances film, cocks shutter, and counts exposures; fast-winding rewind lever; hinged back; double lock for film positioning; tri-positional view-range-finder window permitting use of 35or 50-mm lenses as normal lenses; magnified image; automatic parallax compensation; standard and electronic flash synchronization; and accepts Canon and standard film cartridges. Prices start at $259, with a 50-mm f/2.8 lens. More details available.
FR Corporation
CONTAFLEX
$176
CONTAFLEX models recently introduced by Carl Zeiss, Inc., 485 Fifth Ave., New York 17, are III and IV, which differ from Models I and II in their use of lens systems accepting component lenses adding wide-angle and/or telephoto characteristics to the standard lens. These components are added to the rear element by means of a bayonet lock, and all three lenses focus completely as a unit. Prices: Contaflex III, with 50-mm Tessar f/2.8, $176; Contaflex IV, with same lens and built-in exposure meter, $199; Pro-Tessar, 35-mm f/4 lens alone, $89; Pro-Tessar, 85-mm f/4 lens alone, $99.
FR Corporation
AUTOMATIC EXAKTA IIa
$399
AUTOMATIC EXAKTA IIa, an addition to the Exakta line of 35-mm single - lens - reflex cameras is introduced by Exakta Camera Co., 705 Bronx River Rd., Bronxville 8, N. Y. New features include a self-timer which can be used with 20 of the camera’s 27 shutter speeds; MFX synchronization; film-speed reminder dial below the slow-speed knob; window-covered rotodial which revolves when the film is transported; self-adjusting pressure plate; improved take-up spool and film winding. Price, with 58-mm Biotar f/2, 50-mm Xenon f/1.9, or 55-mm Quinon f/1.9 lens, $399; with 50-mm Westagon f/2, $339.60; with 50-mm Tessar f/2.8, $333; with 50-mm Westanar, f/2.8, $299.50.
FR Corporation
CONTINA III
$99
CONTINA III, announced by Carl Zeiss, Inc., 485 Fifth Ave., New York 17, supplements earlier models I and II to the extent of permitting lens changes. Its standard lens is a 45-mm Pantar f/2.8 in Prontor SVS shutter with delayed action and speeds to 1/300 sec. The front element can be replaced at will with 30-mm Pantar f/4, or 75-mm Pantar f/4. Various accessories such as attachable viewfinders for the two components, close-up attachment for distances of 12 and 20 inches, and stereo attachment, are included in the Contina III System of Photography. Prices: camera with standard lens, $99 without case; wide-angle component, $69; telephoto component, $71.
FR Corporation
DEJUR 35-MM CAMERA
$59.50
DEJUR 35-MM CAMERA announced by DeJur-Amsco Corp., 45-01 Northern Blvd., Long Island City 1, N. Y., has a coupled rangefinder for all lenses, which fit the interchangeable-lens mount. Normal lens is 45-mm f/2.8, with focusing range from 3½ ft. to inf. and shutter speeds are from 1 sec to 1/30, with a 9-sec self-timer, and internal synch for all types of flashbulbs. Price, with B-C flash gun and ready case, is $59.50.
FR Corporation
MINOLTA 16
$39.50
MINOLTA 16, a vest-pocket sub-miniature camera, has an aperture range of from f/3.5 to f/11; 1/25, 1/50, and 1/200-sec shutter speeds; takes daylight loading cassette; push-pull film advance and shutter cocking; flash synchronization. Price, with leather ready case, hand strap, close-up lens, and 2 filters, $39.50. Distributor is The FR Corp., 951 Brook Ave., New York 51, N. Y.
FR Corporation
LINHOF Kardan-Color view cameras
$425
LINHOF Kardan-Color view cameras are announced by Kling Photo Corp., 257 Fourth Ave., New York 10. Designed on the optical - bench principle and an add-a-unit system, these cameras feature interchangeability of monorails, bellows, standards, lenses, and camera backs, permitting the camera to be built up or reduced to the correct unit for any given situation. The Kardan-Color 5˟7 Duplex (illustrated), with a 24-in. monorail with front and back standard, one long bellows, and tripod mount, is priced at $425; 8˟10 Duplex, with conical bellows, is priced at $695; conversion outfit to expand the 5˟7 or 8˟10 Duplex camera to a Triplex model, is $155.
FR Corporation
ROBOT ROYAL
ROBOT ROYAL 24 and 36 cameras are announced as being available with superflex springs. Now, on one winding, 18 frames can be pulled through on the 24 model and 10 through the 36 model. More information available from Intercontinental Marketing Corp., 45-17 Pearson St., Long Island City, 1, N. Y.
FR Corporation
CANON EIGHT
CANON EIGHT, an 8-mm twin-lens-turret movie camera was incorrectly identified as the Canon V on page 42 of the May issue of POPULAR PHOTOGRAPHY. Manufacturer is Canon Camera Co., 550 Fifth Ave., New York.
FR Corporation
CAPRI DIAL-SET camera
$49.95
CAPRI DIAL-SET camera, an 8-mm movie model, has a fixed focus f/2.3 interchangeable lens, with an f/1.9 for alternate. The dial that sets the lens exposure is effective indoors or outdoors. Price with f/2.3 lens is $49.95, and with the faster it is $59.95. Manufacturer is Keystone Camera Co., 151 Hallett St., Boston 24.
FR Corporation
WOLLENSAK 43
$99.50
WOLLENSAK 43 is an 8-mm three-lens-turret camera introduced by Wollensak Optical Co., 320 E. 21st St., Chicago 16. Normal lens is a 13-mm Raptar f/1.9 fixed-focus, and two conversion units rotate into place to form 9-mm wide-angle or 32.5-mm telephoto f/1.9 lenses. Color bands on barrel correspond to color-coded outlines marked on viewfinder. Depth-of-field scales are on all barrels. Other features are built-in filter with dial system (automatically sets proper haze or conversion filters for daylight or indoor film), drop-in spool loading, flag in viewfinder to show when conversion filter is in position, exposure dial which automatically sets correct lens opening when light condition is matched to type of subject, folding hand-crank, footage dial indicating footage of film used, operating button for single-frame or continuous run, and film-plane position mark. Price. $99.50; carrying case, $12.50.
FR Corporation
PHOTOGRAPHY DIRECTORY
$72.75
PRICE CHANGES on Polaroid Land equipment which went into effect after the 1957 PHOTOGRAPHY DIRECTORY and Buying Guide was published are: Model 80A camera, $72.75; PR 23A exposure meter, $14.50; Model 95B camera, $94.50; PR 23B, exposure meter, $14.50.
FR Corporation
UNDERWATER HOUSING
UNDERWATER HOUSING for Canon cameras has focus and shutter-release knobs on the front; special lever for placing or removing filter from in front of lens; aperture and shutter-setting knobs on back of housing; large viewfinder; accepts a flash attachment. Price will be announced by Canon Camera Co.. 550 Fifth Ave., New York.
FR Corporation
PRAKTINA FX
$69.50
PRAKTINA FX accessory, a 50-ft-capacity bulk-film magazine, is announced by Standard Camera Corp., 50 West 29th St., New York 1. When loaded with film, the magazine will yield 420 standard 35-mm exposures. Price, $69.50; more information available.
FR Corporation
KLIKLOK
$3.75
KLIKLOK is an automatic camera mounting device that universally mounts any camera to any tripod head or movie barlight. The camera can be released by pulling a lever on the Kliklok. Price, $3.75, extra camera-mounting slides, for interchangeability, $1.80. Manufacturer is Selco Products, 271 N. Californfa Ave., Chicago 12.
FR Corporation
TELEDAPTER
$114.50
TELEDAPTER is a mounting platform which adapts the Bushnell Spacemaster telescope to most 35-mm, 2¼˟2¼, and 8and 16-mm movie cameras for telephotography. By interchanging the various eyepieces which come with the telescope or using one eyepiece with different camera lenses, the effective focal lengths offered range from 750 mm to 2000 mm. Price, with Spacemaster telescope, $114.50; 4-hole eye-piece turret for non-reflex cameras is available at $19.50. Complete details available from D. P. Bushnell & Co., Inc., 43 E. Green St., Pasadena, Calif.
FR Corporation
CINEMATAR LENS CONVERTERS
$14.50
CINEMATAR LENS CONVERTERS, to fit all Kodak Brownie movie cameras are announced by Elgeet Optical Co., 838 Smith St., Rochester 6, N. Y. Model BRW-8 is a 9-mm wide-angle converter covering twice the area of the normal lens and Model BRT-8 is a telephoto converter giving 2x magnification. Lenses are coated, color-corrected for black-and-white filters, and come with a filter-retaining ring. Each is priced at $14.50.
FR Corporation
positive-infinity lens lock
$145
CANON CAMERA CO., INC., 550 Fifth Ave., New York, announces new lenses. The 135-mm Canon f/2.5 features a reflex housing with a focusing system that uses grating focusing glass in combination with a fresnel lens; lever which permits choice of 3x or 6x magnification; aperture range to f/16. Single shutter action releases shutter and flips viewing mirror up to expose film. The 200-mm Canon f/3.5 (illus.) has a reflex housing with double cable release and a lever device which cocks shutter, raises mirror, and exposes film in one operation. Aperture range is to f/22. Prices of both lenses will be announced. The Canon 28-mm f/3.5 and 35-mm f/2.8 lenses are now available in improved, featherweight mounts, with a focusing lever and a positive-infinity lens lock. Prices are, respectively, $145 and $115.
FR Corporation
DECAMIRED
$9.95
DECAMIRED light-balancing filters for the Gossen Sixticolor color-temperature meter are announced by Enteco Industries, Inc., 610 Kosciusko St., Brooklyn 21, N. Y. Six filters are contained in each kit, available in 21.5 mm and Ser. 4 to Ser. 9 sizes. Prices begin at $9.95 per kit; individual filters at $1.70.
FR Corporation
ACTINOS
$17.50
ACTINOS, a photoelectric exposure meter, is calibrated in ASA film speeds from 6 to 1200 (and also DIN), gives exposure times from 60 sec to 1/1000 sec as well as usual motion picture speeds, has aperture range from f/1 to f/45, reads direct for LVS, and can be used with incident or reflected light. Price, with case and metal chain, $17.50. More information from Royal Photo Dist., 78 W. 47th St., New York 36.
FR Corporation
Gossen color-temperature meter
$39.95
SIXTICOLOR, a new Gossen color-temperature meter, is introduced by Kling Photo Corp., 257 Fourth Ave., New York 10. The palm-size meter reads directly from 2600 to 20000 K, and is combined with an automatic indicator showing specific filter (based on requirements in decamireds) necessary for correct color balance with any color film. Reading locks until a new reading is taken. A table of corresponding Kodak filters and filter combinations is contained in the case. Price, with case and chain, $39.95.
FR Corporation
KONICAMETER
$9.95
KONICAMETER, a clip-on exposure meter for all cameras with standard accessory shoe mounts, is announced by Konica Camera Co., 76 W. Chelten Ave., Philadelphia. ASA film speed ratings range from 10 to 1600, aperture scale from f/1.4 to f/32, shutter-speed scale from 4 sec to 1/1000 sec, and the meter has a dim-light opening and bright-light shield. Price, with leather case and neck cord, $9.95.
FR Corporation
GROVER GRIP
$6.85
GROVER GRIP, a carpenter’s-type clamp with a span of 8¼-in. can support a 750-watt spot in a horizontal position and can be attached to any surface. Price, $6.85; accessory clamp accepting screw sockets for the use of ordinary reflectors, $1.85. The manufacturer is Natural Lighting Corp., 612 W. Elk Ave., Glendale 4, Calf.
FR Corporation
ELECTRON ARC
ELECTRON ARC power supplies designed specifically for the Zirconium Enclosed Concentrated Arc Lamp are described in Technical Bulletin PS-1, available by writing to Mr. Robert M. Merrill, Electron Arc, Inc., 244 Broad St., Lynn. Mass.
FR Corporation
MODEL 140 FR ELECTRONIC FLASH
$29.95
MODEL 140 FR ELECTRONIC FLASH is latest addition to the line of FR Corp., 951 Brook Ave., New York 51. It operates normally on 110-volt 60-cycle house current, or, alternatively, on FR Portable Power Pack, operating on four D-size batteries. The new unit is suitable for any camera with X synchronization and has the following guide numbers: Koda-chrome, 30-35; Ektachrome, 50-55; Tri-X, 220-250. Price of the unit is $29.95 and Power Pack, less batteries, is $14.95.
FR Corporation
WALZ FLASH MASTER
$12.95
WALZ FLASH MASTER, a B-C flash unit folds into a self-contained case which also holds battery, capacitor, and coiled cord, is introduced by U. S. Photo Supply Co., Inc., 6478 Sligo Mill Rd., Washington 12, D. C. The cord is fitted with a P.C. shutter tip plus an ASA shutter tip. Among features are built-in test lamp; additional test lamp for shutter synchronization check; exposure-guide dial on rear of unit; bulb ejector. Price, incl. battery, $12.95.
FR Corporation
SLIDE SHOW PROJECTOR K-500
$89.95
SLIDE SHOW PROJECTOR K-500, a product of Keystone Camera Co., 151 Hallett St., Boston 24, is a semiautomatic model featuring a 5-in. f/3.5 lens and 500-watt illumination said to produce 15 percent more light than the current standard. Slide changes are alternated with blue-green-filtered light to reduce eyestrain. The automatic changer completes the slide-change cycle and advances the tray in a single motion. A pressurized cooling system supplements a louver design that directs light and air away from the operator’s face. A 300-watt model is also available. The 500-watt costs $89.95.
FR Corporation
OPTA-VUE 2¼
$19.95
OPTA-VUE 2¼ is a table viewer for 2¼×2¼ transparencies. Viewing surface is 20¼ sq in. (4x magnification). The viewer may be tilted for group viewing and a brilliance control affords compensation for overor under - exposures. Other features are built-in transformer using twin tru-white bulbs, overheating prevention design, and "free”-riding slide carrier. It can be used with 35-mm transparencies. Priced at $19.95, information is available from Optics Mfg. Corp., Amber & Willard Sts., Philadelphia.
FR Corporation
IDEALITE
$24.95
IDEALITE, made by Ideax Illuminator Co., Inc., 480 Lexington Ave., New York 17, is said to be the world’s thinnest transparency illuminator. It has a 10×10-in. luminous surface that is heatless and evenly lighted. Double optical reflection is said to be used here for the first time with a combination of semi-parabolic and flat reflection surfaces providing both direct and reflected light. Price is $24.95.
FR Corporation
ULTRAMATIC
$12.95
ULTRAMATIC is the name of a magazine-load 35-mm viewer which shows slides automatically with the push-pull of a small handle. Magnification is 7x. Slides may be permanently stored in the magazine and an index card is included for identification. Prices: $12.95, with battery-powered light source; $16.95, for ac-dc operation, with variable light control. Magazines holding 20 cardboard slides available at 50 cents ea. Manufacturer is Airequipt, 20 Jones St., New Rochelle, N. Y.
FR Corporation
BROCKWAY slide viewer
$8.95
BROCKWAY slide viewer, for 35-mm transparencies, is introduced by Brockway Camera Corp., 1114 First Ave., New York. Designed for table viewing, it gives 7x magnification and has a metal slide changer with fingertip operation. Price is $8.95, with 2 extra bulbs, batteries, and plastic slide case.
FR Corporation
GNC VIEWER
$2.95
GNC VIEWER, Model 101, product of Grimes-Noden Corp., 1187 College Hwy., Cheshire, Conn., is a compact, folding viewing unit which opens by pressing a side button, and lights upon pressure of the slide into its groove. It is of all-aluminum construction, and has an optical-glass lens and a “panoramic” reflector providing even illumination from the AA-battery-powered lamp. Price is $2.95.
FR Corporation
PRIMOS JUNIOR
$99.50
PRIMOS JUNIOR 35 Autofocus Enlarger, imported by Karl Heitz, Inc., 480 Lexington Ave., New York 17, provides completely automatic, accurate focusing for magnifications from 2.5 to 9.5 diameters, and manual focusing to larger sizes. The enlarger head is raised or lowered until the image is of desired size, a fast one-handed operation, since locking with the same hand is made possible by a spring counterbalance. The 50-mm Cassar f/3.5 lens has click stops and color correction, and the light source is adjustable to insure even light distribution through the single condenser. Baseboard is 15×19 in. Price, $99.50.
FR Corporation
PRINTOR
$39.95
PRINTOR, a photoelectric enlarging meter, determines correct exposure and paper grade for a wide range of negatives when making projection prints. The photo-cell attaches to enlarger lens; for changes in print size, readings are made at the baseboard. Operating on 110-120 volts ac-dc, the meter can be used with any enlarger. Priced at $39.95, it is a product of Lester C. Hehn-Engineering, 30 Manorhaven Blvd., Port Washington, N. Y.
FR Corporation
PARKER TIMER
$4.95
PARKER TIMER is a clip-on timer which can be preset from five minutes to 4 hr. One winding takes care of alarm system and movement and cannot be overwound. Distributed by Surprise Gifts, 299 Madison Ave., New York 17, it is priced at $4.95.
FR Corporation
PREMIER MODEL 1310 Electronic Timer
$29.95
PREMIER MODEL 1310 Electronic Timer provides repeat timing sequences from one to sixty sec without resetting and operates on 115 volts a-c. The timer has a time-focus switch, appliance outlet (enlarger or contact printer), and a foot switch or manual control. Priced at $29.95, complete information is available from Photo Materials Co., 2100 W. Fulton St., Chicago 12.
FR Corporation
SIMPLEX Color Processing Machine
$475
SIMPLEX Color Processing Machine, a portable unit for processing color or black-and-white films, is announced by The M & T Co., 2001-A MacArthur Blvd., Oakland 2. Calif. Constructed of type 316 stainless steel, all surfaces exposed to water or chemicals are polyester lined. A main water jacket contains six eylindrical processing tank, a washing and rinsing unit, and a circulation system claimed to assure temperature to ½ degree. Agitation is effected by chains suspended from rocker arms connected to tanks. Prices: Model 100, with timer, Weston thermometer, hooded motor, and agitation mechanism, $475; Model 200, for 4×5 film and smaller (with adapters), $550; dark bag, making the unit a darkroom in itself, $25.
FR Corporation
POLYETHYLENE BEAKERS
POLYETHYLENE BEAKERS are available in millimeter capacities of 250. 100, 600, and 1000. Information available from American Agile Corp., P.O. Box 168, Bedford, Ohio.
FR Corporation
HEICO MIK
$120.10
HEICO MIK Filtration Units feature permanent cartridges which can be cleaned in less than one minute. Unit R3E, designed for photographic purposes, is priced at $120.10 but units range in price from $115.20 to $172.50. Details available from Heico, Inc., Filters Div., Stroudsburg, Pa.
FR Corporation
AURA-LITE
$19.55
AURA-LITE is an instrument claimed to provide more accurate and flexible controls in flashing and burning-in procedures when making projection prints. With a light-intensity control, it can add tonal quality, absorb or soften shadows, produce portrait auras, and lighten or darken areas. Priced at $19.55, it is made by Best Photo Mfg. Co., 6107 West 58th St., Mission, Kan.
FR Corporation
AIR CLEANER
$199.50
AIR CLEANER, the Micronaire Mark II, is a product of Raytheon Mfg. Co., Waltham. Mass. It is said to eliminate more than 99 percent of all dust, smoke, pollen, bacteria, and other air-borne particles, has a capacity of 150 cu ft per minute, and has no mechanical filters to replace. It operates on 10 watts at 115 volts a-c, and dimensions are 19×19½×11. Price is $199.50.
FR Corporation
MBD6DLU
MBD6DLU is the designation for a new enlarger for the graphic arts distributed by J. G. Saltzman, Inc., 480 Lexington Ave., New York 17. for Caesar Mfg. Co. It has a universal light head and can be used for making color separations direct through a mask. transparencies, filter, and gray screen giving a halftone negative on Kodalith. The unit employs a 1000-watt projection-type light source and f/4.5 lens, and also uses a 500-watt enlarging lamp for continuous-tone separations or halftone positives. Write Saltzman for full details and price.
FR Corporation
[no value]
PAVELLE LABORATORIES, INC., 16 E. 42nd St., New York 17. offer a 12-page booklet listing the complete line of services offered for amateur and professional photographers. Copies are also available in quantity to camera clubs and professional groups.
FR Corporation
[no value]
AUTHENTICOLOR, INC., has moved to new, larger quarters at 525 Lexington Ave., New York 17. Three working shifts now provide round-the-clock processing service 7 days a week, for color photographers.
FR Corporation
FILTER HANDBOOK
75 cents
NEW FILTER HANDBOOK by Eastman Kodak Co. is titled "Kodak Wratten Filters for Scientific and Technical Use,” and contains 80 pages on the characteristics and uses of these filters. Now included for the first time are colorimetric coordinates and luminous transmittance values for both tungsten light and daylight, for all filters listed. The book can be ordered through all Kodak dealers for 75 cents.
FR Corporation
LIQUID CHEMICAL DATA
LIQUID CHEMICAL DATA bulletins of special interest to darkroom workers, photofinishers, and laboratory technicians, have been prepared by FR Corp., 951 Brook Ave., New York 51. They cover the complete time-temp relationships, exhaustion rates, and the complex facts not ordinarily provided on bottle labels or in general consumer literature, and will be sent without charge to readers addressing FR.
FR Corporation
Projection Screen
BUYING AID titled "How to Shop for a Projection Screen" and containing basic-technical data facilitating choice of the most effective screen and audience placement, etc., also describes sizes, styles, and screen surfaces of Radiant Screens. For your copy, write Radiant Mfg. Corp., Dept. 30, 1201 S. Tollman, Chicago 8.
FR Corporation
ZEISS IKON cameras
ZEISS IKON cameras, Contaflex, Contina, and Ikoflex Favorit are described in new brochures covering these cameras and their accessories. The brochures and price list are available without charge from Zeiss Ikon dealers or from Carl Zeiss, Inc., 485 Fifth Ave., New York 17.
FR Corporation
ANGENIEUX LENS
ANGENIEUX LENS brochure, containing complete information on all Angenieux lenses, is available upon request to Exakta Camera Co., 705 Bronx River Rd., Bronxville, N. Y.
FR Corporation
12X PRE-COP-TIC
$11.50
12X PRE-COP-TIC is a negative and print magnifier with a grip-easy handle. The magnifier is sealed with neoprene gaskets for dust and moisture protection. Priced at $11.50, it is available from Edmund Scientific Co., Barrington 16, New Jersey.
FR Corporation
FILTER INFORMATION chart
FILTER INFORMATION chart, revised to include all data on filters for color and black-and-white films is available upon request to Enteco Industries, Inc., 610 Kosciusko St., Brooklyn 21, N. Y.
FR Corporation
COLOR-FILM DUPLICATES
$7.50
COLOR-FILM DUPLICATES of 8and 16-mm movie film are offered by U. S. Photographic Equipt. Corp., 442 Rogers Ave., Brooklyn 25, N. Y. The service includes enlarged, reduced, and same-size copying to fit any projector. Prices, for same size or enlargement, are 15 cents per ft for 8and 16-mm color, based on delivered size, and 10 cents per ft for reduction, based on footage of the copied film. Minimum price per order is $7.50.
[no value]
All data and descriptions ascribed to products listed herein are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by POPULAR PHOTOGRAPHY. For further information write to address given in trade note.
PopularPhotography_19570601_0040_006_0049.xml
advertisement
47
47
[no value]
[no value]
PAILLARD Incorporated: Hasselblad 1000F Camera
[no value]
PAILLARD Incorporated
Hasselblad 1000F Camera
[no value]
[no value]
PopularPhotography_19570601_0040_006_0050.xml
advertisement
48
48
[no value]
[no value]
ILFORD INC.: ILFORD HPS
[no value]
ILFORD INC.
ILFORD HPS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0051.xml
advertisement
49
49
[no value]
[no value]
The School of Modern Photography
[no value]
The School of Modern Photography
[no value]
[no value]
[no value]
PopularPhotography_19570601_0040_006_0052.xml
advertisement
50
50
[no value]
[no value]
Advertisements
[no value]
ALLIED IMPEX CORPORATION
ROCKET "D"
ALLIED IMPEX CORPORATION
ROCKET “WL”
[no value]
[no value]
PopularPhotography_19570601_0040_006_0053.xml
advertisement
51
51
[no value]
[no value]
PAILLARD Incorporated: Superb Bolex Movie Camera
[no value]
PAILLARD Incorporated
Superb Bolex Movie Camera
[no value]
[no value]
PopularPhotography_19570601_0040_006_0054.xml
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52
52
[no value]
[no value]
CHARLES Beseler COMPANY: 8 mm (Minox)
[no value]
CHARLES Beseler COMPANY
8 mm (Minox)
[no value]
[no value]
PopularPhotography_19570601_0040_006_0055.xml
article
52
52,53,111
The Range finder News and comment by the editors
Editorial
Pornography on the Newsstands
A big handful of ideas for your early-summer shooting
Two books that come but once a year
Kaleidoscope—in and around photography today
[no value]
[no value]
Bruce Downes
Pandering is an offensive occupation, but men who ply this trade do so usually under cover of darkness. Yet today all over the country and in broad daylight magazines are catering to the baser passions and desires, brazenly peddling sex images in the name of “photography.”
PopularPhotography_19570601_0040_006_0056.xml
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53
53
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Advertisement
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PopularPhotography_19570601_0040_006_0057.xml
article
54
54,55,56,57
CHALLENGE!
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FIRST RESULTS
Our readers match their skills with a top professional on the EXCITEMENT theme, first assignment in a series
How Esther Bubley met the challenge of Excitement in her own words:
Our readers meet the challenge:
EXCITEMENT
A NEW CHALLENGE! The theme: ROMANCE
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[no value]
[no value]
Would you like to get a photographic assignment that challenges your ability to see pictures in the daily life around you and at the same time matches your results with those produced by a top professional working on the same theme? The editors of POPULAR PHOTOGRAPHY are certain that you would and do like such assignments and point to the overwhelming response to our new reader-participation feature, “Challenge!”
PopularPhotography_19570601_0040_006_0058.xml
article
58
58,59,60,61,62,63,116,118,119,120,122,124
EXPOSURE
[no value]
YOUR METER CAN'T THINK
It’s a vital and sensitive instrument, but your own intelligence must help it work
HOW TO USE THREE TYPES OF METERS
REFLECTED-LIGHT
INCIDENT-LIGHT
ON-CAMERA
PROBLEM: SUBJECT IN SHADE AGAINST A BRIGHT BACKGROUND
You can expose for highlights or for shadows . . . . . . or you can make a working compromise
Need for exposure accuracy
When two readings don’t agree, find the median
YOUR METER WON’T LEAD YOU ASTRAY IF YOU REMEMBER THESE BASIC TIPS
The film speed index
LANDSCAPES CAN BE TRICKY; METER THEM WITH CARE
Incident—and reflected—light
The problem: brightness plus contrast
Taking reflected-light readings
Using the camera-position method
Close-up readings with reflected-light meters
The substitute-reading method
Incident-light meters
Taking incident-light meter readings
Selecting a compromise exposure
Common meter mistakes
[no value]
[no value]
Bob Schwalberg
Ever since Daguerre, Niepce, Fox-Talbot, et al, unleashed photography upon an unsuspecting world practitioners of the camera art have mulled, fretted, chafed, and stewed over the problem of exposure. F/what, at what speed? One of our favorite authors, R. Child Bayley, whose The Complete Photographer first appeared in 1906, has this to say: “Exposure is the crux of the photographic process.
PopularPhotography_19570601_0040_006_0059.xml
article
64
64,65,66,67,135,136
POPULAR PHOTOGRAPHY SPECIAL
[no value]
TRY THIN-EMULSION FILMS
SHARPNESS
BRILLIANCE
GRADATION
[no value]
[no value]
ARTHUR BARNEY
Thin-emulsion films have given new meaning to those sought-after hallmarks of photographic image quality: brilliance, gradation, sharpness, and fine grain. Two years ago their wonders were unfolded before the American photographic public by the introduction of Adox KB-14 and KB-17.
PopularPhotography_19570601_0040_006_0060.xml
article
68
68,69,70,71,72,73
LIGHTING
[no value]
OUTDOOR LIGHTING PROBLEMS
“CORRECT” EXPOSURE FOR HIGH-CONTRAST LIGHTING PROBLEMS IS LARGELY DETERMINED BY EFFECT DESIRED
TWO KINDS OF CONTRAST
LIGHTING
SUBJECT
COLOR CONTRAST—Black-and-White Film
BACKLIGHTING—Black-and-White Film
COLOR CONTRAST—Color Film
BACKLIGHTING-Color Film
COLOR REFLECTIONS
SUNSETS IN COLOR
COLOR IN DEEP SHADE
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[no value]
RALPH CARROLL
[no value]
PopularPhotography_19570601_0040_006_0061.xml
article
74
74,75,125
COLOR FEATURE
[no value]
FASTEST COLOR FILM YET
HOW SUPER ANSCOCHROME TOLERATES “PUSHING”
A report on the new Super Anscochrome—rated at 100, it can be pushed to give good results under adverse conditions
[no value]
[no value]
BOB SCHWALBERG
The fastest color film ever produced was officially unveiled last March at the International Photographic Exposition in Washington, D. C. Called Super Anscochrome, the new bundle from Binghamton carries an exposure index of 100 (for ASA calibrated meters).
PopularPhotography_19570601_0040_006_0062.xml
article
76
76,77
PICTURE FEATURES
[no value]
SUMMER’S PROMISE AND ITS RICH FULFILLMENT
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[no value]
[no value]
H. M. Kinzer
Once June comes, summer is just three weeks away. The warm golden time has come already to the southland, from the green Carolinas to the sand-brown West. Summer is coming even now, ahead of its time, to the Middle Atlantic and the Great Plains; it is sending tendrils northward into Maine.
PopularPhotography_19570601_0040_006_0063.xml
article
78
78,79,80,81,129
GENERAL INTEREST
[no value]
TWO APPROACHES TO CHILDREN:
35-MM AND 8×10
captures fleeting instants with a miniature
evokes mood and symbol with a view camera
[no value]
[no value]
[no value]
This might be the story of a controversy—an argument between two excellent photographers about the relative merits of 35-mm and 8×10 cameras. But it is more than that. The two photographers are good friends, who admire each other’s work and agree on many points about their craft.
PopularPhotography_19570601_0040_006_0064.xml
article
82
82,83,84,85,114,115
GENERAL INTEREST
[no value]
3-MAN CAMERA CLUB
A school director, an engineer, and a costume manufacturer form a unique
[no value]
[no value]
MILTON MACHLIN
No matter what you’re in photography for—money, or pleasure—you have to keep shooting pictures. If you’re a professional you dig up assignments or haunt editors’ offices. If you’re an amateur you join a club to keep up your shooting.
PopularPhotography_19570601_0040_006_0065.xml
article
86
86,87,88,89
HOW IT’S DONE
[no value]
BLACK-AND-WHITE TRANSPARENCIES
Increase the scope of your slide shows with
HERE’S HOW DIRECT POSITIVE TRANSPARENCIES CAN BE USED
[no value]
[no value]
HARVEY SHAMAN
Have you ever thought about putting your entire black-and-white print collection into a slide show? Have you considered copying important picture stories from magazines or exhibitions for home projection? These projects and many others equally novel are possible with Eastman Kodak’s black-and-white transparency film, Direct Positive Panchromatic.
PopularPhotography_19570601_0040_006_0066.xml
article
90
90,91
PRINT CLINIC
[no value]
WHAT’S WRONG WITH MY PICTURE?
Pictures submitted for Print Clinic cannot be returned.
What’s wrong with my POLAROID picture?
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PopularPhotography_19570601_0040_006_0067.xml
article
92
92,127,128,129
EQUIPMENT AND MATERIALS
[no value]
LEICA IIIg
Ancestors of the IIIg—1933 to 1950
The Leica IIIf—1950 to 1957
The New Leica Model IIIg
Bigger, Brighter Viewfinder
Built-In Automatic Parallax Correction
Improvements in the IIIg Rangefinder
Automatic "No Dial” Flash Synchronization
Recalibrated Shutter Speeds
Relocation of Film Type-and-Speed Indicator
Other Features Follow III-Series Tradition
IIIg priced only $6 more than IIIf
New f/2.8 Elmar 50-mm Lens
[no value]
[no value]
BOB SCHWALBERG
The introduction of the Leica M-3 in 1954 evoked a considerable amount of continuing speculation about the possible future, or lack of future, of the traditional Leica camera design. In constructing the M-3 the wizards of Wetzlar apparently broke very abruptly with a basic pattern of camera evolution dating back to 1924, if you count production models only, and to 1914, or maybe earlier, if you allow experimental pilot models.
PopularPhotography_19570601_0040_006_0068.xml
article
93
93
EQUIPMENT AND MATERIALS
[no value]
New single-lens reflex features QUICK-RETURN MIRROR
[no value]
[no value]
[no value]
[no value]
Potentially one of the most useful cameras is the 35-mm single-lens reflex. It offers not only the high-speed lenses and shutters common to other 35-mm instruments, but the possibility for exact image control and freedom from parallax under any conditions.
PopularPhotography_19570601_0040_006_0069.xml
article
94
94,95,125
EQUIPMENT AND MATERIALS
[no value]
REPORT ON THE WORLD’S FASTEST FILM
Kodak's Royal-X Pan is rated at ASA 1600, produces usable results at ASA 8000
[no value]
[no value]
Bob Schwalberg
For nearly a year, ever since shortly before the 1956 political conventions, along with the nation’s leading news photographers and photo editors we have been testing an exciting new Kodak sheet film mysteriously labeled “SO 1177,” under a pledge not to reveal its existence in print until after its scheduled debut at the Washington IPEX trade show in March.
PopularPhotography_19570601_0040_006_0070.xml
article
96
96,97,98,99,130,131,134
1957 POPULAR PHOTOGRAPHY INTERNATIONAL PICTURE CONTEST
[no value]
HIGH-SCHOOL PHOTO CONTEST WINNERS
Skill, imagination and versatility characterize entrants’ camera work in POPULAR PHOTOGRAPHY’S second teen-age competition
50 PRIZES SUBSCRIPTIONS TO POPULAR PHOTOGRAPHY
MEET THE WINNERS
[no value]
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[no value]
The enthusiastic participation of entrants in POPULAR PHOTOGRAPHY’S 1957 High-School Photo Contest re-emphasized the keen and serious interest in photography evidenced by these young students, as well as their competence, shown in the quality of their work.
PopularPhotography_19570601_0040_006_0071.xml
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100
100,101
[no value]
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EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
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PopularPhotography_19570601_0040_006_0072.xml
advertisement
102
102
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JOHN G. MARSHALL MFG. CO., INC.: MARSHALL PHOTO-OIL COLORS
[no value]
JOHN G. MARSHALL MFG. CO., INC.
MARSHALL PHOTO-OIL COLORS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0073.xml
article
102
102,104
EQUIPMENT AND MATERIALS
[no value]
NEW: Compact Transparency Viewer
[no value]
[no value]
[no value]
[no value]
A brand-new approach to transparency “viewing-box” design was introduced to the photographic market at the recent Washington, D. C., IPEX show with the announcement of the “Idealite,” product of Ideax Illuminator Co., Inc., New York City.
PopularPhotography_19570601_0040_006_0074.xml
advertisement
103
103
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Advertisements
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AMERICAN CAMERA EXCHANGE OF NEW YORK, INC.
EXAKTA VX
AMERICAN CAMERA EXCHANGE OF NEW YORK, INC.
PRAKTICA FX
[no value]
[no value]
PopularPhotography_19570601_0040_006_0075.xml
advertisement
104
104
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[no value]
Advertisements
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FREESTYLE SALES CO.
16mm × 50' Rolls KODAK SUPER X
FREESTYLE SALES CO.
HI-SPEED EKTACHROME
[no value]
[no value]
PopularPhotography_19570601_0040_006_0076.xml
advertisement
105
105
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Advertisements
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WALL ST. CAMERA EXCH.
AIRES III
WALL ST. CAMERA EXCH.
KONICA III
[no value]
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PopularPhotography_19570601_0040_006_0077.xml
advertisement
106
106
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BROCKWAY CAMERA CORPORATION: EXPOSURE METER
[no value]
BROCKWAY CAMERA CORPORATION
EXPOSURE METER
[no value]
[no value]
PopularPhotography_19570601_0040_006_0078.xml
article
106
106
EQUIPMENT AND MATERIALS
[no value]
THE MINOLTA A-2
[no value]
[no value]
[no value]
[no value]
A recent recruit to the ranks of the more-for-your-money medium-priced 35s is the Minolta A2. The newest member of the Minolta line, it has several improvements over the Model A which make it of interest to the photographer. The first improvement is the brilliantframe combined rangeand viewfinder.
PopularPhotography_19570601_0040_006_0079.xml
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107
107
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[no value]
Advertisements
[no value]
HOLLYWOOD CAMERA CO.
CORDOMATIC REELS
HOLLYWOOD CAMERA CO.
75mm f/3.5 ZEISS TESSAR LENS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0080.xml
article
108
108,109,110
MOVIE SECTION
[no value]
REDISCOVER YOUR MOVIE CAMERA
1 THREE-LENS TURRET
2 SINGLE-FRAME
3 CONTINUOUS MOTION
4 FRAMES PER SECOND
[no value]
[no value]
[no value]
Are you fully aware of the advantages of your three-lens turret or accessory turret attachment camera? Do you switch lenses just for the sake of novelty or are you using them to produce better scenes? The normal lens is probably the most commonly used.
PopularPhotography_19570601_0040_006_0081.xml
article
111
111
POPULAR PHOTOGRAPHY’S TRAVELING SALONS
[no value]
POPULAR PHOTOGRAPHY’S TRAVELING SALONS
May 4-18
June 1-15
[no value]
[no value]
[no value]
Traveling Salons are made up of selected prize-winning prints from POPULAR PHOTOGRAPHY’S International Picture Contests. Salons are supplied to clubs, stores, schools, and other organizations open to the general public, for exhibit.
PopularPhotography_19570601_0040_006_0082.xml
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111
111
[no value]
[no value]
BROCKWAY CAMERA CORPORATION: OLYMPUS
[no value]
BROCKWAY CAMERA CORPORATION
OLYMPUS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0083.xml
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112
112
[no value]
[no value]
Advertisements
[no value]
BOB RITZ
35 MM CAMERAS AND LENSES
BOB RITZ
SLIDE PROJECTORS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0084.xml
article
112
112
EQUIPMENT AND MATERIALS
[no value]
New Automatic Reflex
Crank film transport, low price are features of new Japanese twin-lens reflex introduced here
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[no value]
[no value]
THE twin-lens reflex continues to move along despite the strong competition of 35-mm cameras and a number of new models are being introduced to fill the demand for this moderately priced, easy-to-use type. One of the newest is the Yashica-Mat, a Japanese import featuring fully automatic operation at the slightly amazing price of $75.50.
PopularPhotography_19570601_0040_006_0085.xml
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113
113
[no value]
[no value]
Advertisements
[no value]
RITZ CAMERA CENTERS
MOVIE LENSES
RITZ CAMERA CENTERS
DE JUR 8MM TURRET MOVIE CAMERA WITH 3 LENSES
[no value]
[no value]
PopularPhotography_19570601_0040_006_0086.xml
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114
114
[no value]
[no value]
Advertisements
[no value]
CAMERA IMPORT CORPORATION
STILL CAMERAS
CAMERA IMPORT CORPORATION
Reflex Cameras
[no value]
[no value]
PopularPhotography_19570601_0040_006_0087.xml
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115
115
[no value]
[no value]
Advertisements
[no value]
THE FR CORPORATION
FR FLECTRONIC FLASH
THE FR CORPORATION
FR POWER PACK
[no value]
[no value]
PopularPhotography_19570601_0040_006_0088.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
PAGLIUSO ENGINEERING CO.
Hollywood Deluxe Senior Extendo Tripod
PAGLIUSO ENGINEERING CO.
Hollywood Baby Giant
[no value]
[no value]
PopularPhotography_19570601_0040_006_0089.xml
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117
117
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[no value]
Advertisements
[no value]
GRAND CENTRAL CAMERA
BOLEX H16 REFLEX
GRAND CENTRAL CAMERA
LEICA M3
[no value]
[no value]
PopularPhotography_19570601_0040_006_0090.xml
advertisement
118
118
[no value]
[no value]
WESTON: WESTON Master III
[no value]
WESTON
WESTON Master III
[no value]
[no value]
PopularPhotography_19570601_0040_006_0091.xml
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118
118
[no value]
[no value]
ROYAL PHOTO: LORDOMAT 35
[no value]
ROYAL PHOTO
LORDOMAT 35
[no value]
[no value]
PopularPhotography_19570601_0040_006_0092.xml
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118
118
[no value]
[no value]
Advertisements
[no value]
THE NEGA FILE CO.
No. 214 Nega-File (shown) PORTABLE
THE NEGA FILE CO.
No. 214-G Nega-File PORTABLE
[no value]
[no value]
PopularPhotography_19570601_0040_006_0093.xml
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119
119
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[no value]
Advertisement
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PopularPhotography_19570601_0040_006_0094.xml
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120
120
[no value]
[no value]
Advertisements
[no value]
INDUSTRIAL TIMER CORPORATION
TIME-O-LITE Contact Printer
INDUSTRIAL TIMER CORPORATION
TIME-O-LITE Automatic Electric Timer
[no value]
[no value]
PopularPhotography_19570601_0040_006_0095.xml
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121
121
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[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19570601_0040_006_0096.xml
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122
122
[no value]
[no value]
BROCKWAY CAMERA CORPORATION: SAMOCA RANGEFINDER '35’
[no value]
BROCKWAY CAMERA CORPORATION
SAMOCA RANGEFINDER '35’
[no value]
[no value]
PopularPhotography_19570601_0040_006_0097.xml
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123
123
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[no value]
Advertisements
[no value]
hamilton house
POLAROID 95
hamilton house
IMPORTED MOVIE LENSES
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[no value]
PopularPhotography_19570601_0040_006_0098.xml
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124
124
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[no value]
Advertisements
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[no value]
PopularPhotography_19570601_0040_006_0099.xml
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125
125
[no value]
[no value]
Advertisements
[no value]
Brenner Photo Co.
GRAFLEX CONSTELLATION
Brenner Photo Co.
4 × 5 SPEED GRAPHIC
[no value]
[no value]
PopularPhotography_19570601_0040_006_0100.xml
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126
126
[no value]
[no value]
KLING PHOTO CORPORATION: Sixtomat x3
[no value]
KLING PHOTO CORPORATION
Sixtomat x3
[no value]
[no value]
PopularPhotography_19570601_0040_006_0101.xml
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126
126
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19570601_0040_006_0102.xml
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127
127
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[no value]
BROCKWAY CAMERA CORPORATION: SEKONIC
[no value]
BROCKWAY CAMERA CORPORATION
SEKONIC
[no value]
[no value]
PopularPhotography_19570601_0040_006_0103.xml
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128
128
[no value]
[no value]
Advertisements
[no value]
KINE CAMERA CO. INC.
f3.5/135mm Telephoto Lens
KINE CAMERA CO. INC.
f3.5/35mm Wide Angle Lens
[no value]
[no value]
PopularPhotography_19570601_0040_006_0104.xml
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128
128
[no value]
[no value]
CAMSTOCK: aluminum gunstock
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CAMSTOCK
aluminum gunstock
[no value]
[no value]
PopularPhotography_19570601_0040_006_0105.xml
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129
129
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[no value]
Advertisements
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PopularPhotography_19570601_0040_006_0106.xml
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130
130
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[no value]
WELO CAMERA EXCHANGE, INC.: TELEPHOTO LENS
[no value]
WELO CAMERA EXCHANGE, INC.
TELEPHOTO LENS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0107.xml
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130
130
[no value]
[no value]
Advertisements
[no value]
kurshan & lang Color Service, Inc.
EKTACHROME
kurshan & lang Color Service, Inc.
KODACHROME
[no value]
[no value]
PopularPhotography_19570601_0040_006_0108.xml
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131
131
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Advertisements
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PopularPhotography_19570601_0040_006_0109.xml
article
132
132,133
MOVIES
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1957 POPULAR PHOTOGRAPHY INTERNATIONAL PICTURE CONTEST
RULES OF THE CONTEST
USE THIS ENTRY BLANK
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[no value]
[no value]
1 The Contest is open to all persons, except employees of POPULAR PHOTOGRAPHY Ziff Davis Publishing Company, and their families. CONTEST OPENS APRIL 2 and CLOSES JULY I, 1957. 2 There will be a Black-and-White Division and a Color Division; each will be judged separately.
PopularPhotography_19570601_0040_006_0110.xml
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134
134
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[no value]
Advertisements
[no value]
ERIE SCIENTIFIC CORP.
ESCO TYPE-ON MOUNTS
ERIE SCIENTIFIC CORP.
JIFFY JIG
[no value]
[no value]
PopularPhotography_19570601_0040_006_0111.xml
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134
134
[no value]
[no value]
Advertisements
[no value]
SOLAR CINE PRODUCTS, Inc.
8mm Spool
SOLAR CINE PRODUCTS, Inc.
35mm 36 Exp. Slide mtd.
[no value]
[no value]
PopularPhotography_19570601_0040_006_0112.xml
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135
135
[no value]
[no value]
GENERAL ELECTRIC: G-E PROJECTION LAMPS
[no value]
GENERAL ELECTRIC
G-E PROJECTION LAMPS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0113.xml
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135
135
[no value]
[no value]
DIMCO-GRAY COMPANY: DARKROOM TIMER
[no value]
DIMCO-GRAY COMPANY
DARKROOM TIMER
[no value]
[no value]
PopularPhotography_19570601_0040_006_0114.xml
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136
136,137
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19570601_0040_006_0115.xml
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138
138
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19570601_0040_006_0116.xml
advertisement
139
139,140,141,142
[no value]
[no value]
PHOTOGRAPHIC MARKET PLACE
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19570601_0040_006_0117.xml
advertisement
142
142
[no value]
[no value]
Advertisements
[no value]
MINIFILM CAMERA CORP.
35mm KODACHROME
MINIFILM CAMERA CORP.
MOVIE KODACHROME
[no value]
[no value]
PopularPhotography_19570601_0040_006_0118.xml
advertisement
143
143
[no value]
[no value]
Advertisements
[no value]
MINIFILM CAMERA STORES
LEICA M3
MINIFILM CAMERA STORES
RETINA IIIC
[no value]
[no value]
PopularPhotography_19570601_0040_006_0119.xml
advertisement
144
144
[no value]
[no value]
Advertisements
[no value]
ASTRA PHOTO PRODUCTS
ANSCO COLOR FILM
ASTRA PHOTO PRODUCTS
ROLL FILM
[no value]
[no value]
PopularPhotography_19570601_0040_006_0120.xml
advertisement
145
145
[no value]
[no value]
Advertisements
[no value]
BROADWAY CAMERA SHOPS, Inc.
LORDOMAT C-35
BROADWAY CAMERA SHOPS, Inc.
BESELER Model 45MCR
[no value]
[no value]
PopularPhotography_19570601_0040_006_0121.xml
advertisement
146
146
[no value]
[no value]
Advertisements
[no value]
SUPREME PHOTO SUPPLY CO.
35mm×100' SAFETY FILM
SUPREME PHOTO SUPPLY CO.
K-20 AERIAL CAMERA
[no value]
[no value]
PopularPhotography_19570601_0040_006_0122.xml
advertisement
147
147
[no value]
[no value]
Advertisements
[no value]
University Camera STORES
C. O. C. PROJECTION VIEWER
University Camera STORES
Golde Mark 5
[no value]
[no value]
PopularPhotography_19570601_0040_006_0123.xml
advertisement
148
148
[no value]
[no value]
Advertisements
[no value]
AWON FILMS
POLAROID FILM
AWON FILMS
ELECTRONIC FLASH
[no value]
[no value]
PopularPhotography_19570601_0040_006_0124.xml
advertisement
149
149
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Advertisement: POPULAR PHOTOGRAPHY COLOR ANNUAL
[no value]
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POPULAR PHOTOGRAPHY COLOR ANNUAL
[no value]
[no value]
PopularPhotography_19570601_0040_006_0125.xml
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150
150
[no value]
[no value]
Advertisements
[no value]
PANORAM FILM LABS
35mm COLOR SLIDE DUPLICATING
PANORAM FILM LABS
35mm COLOR DEVELOPING
[no value]
[no value]
PopularPhotography_19570601_0040_006_0126.xml
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150
150
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[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19570601_0040_006_0127.xml
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150
150
[no value]
[no value]
Advertisements
[no value]
[no value]
35MM KODACHROME
[no value]
MOVIE KODACHROME
[no value]
GOLDEN GATE COLOR PRINTS
[no value]
[no value]
PopularPhotography_19570601_0040_006_0128.xml
advertisement
150
150,151,152,153
[no value]
[no value]
CLASSIFIED ADVERTISING
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19570601_0040_006_0129.xml
advertisement
153
153
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Advertisement: Popular Photography
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[no value]
Popular Photography
[no value]
[no value]
PopularPhotography_19570601_0040_006_0130.xml
advertisement
154
154
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[no value]
Advertisements
[no value]
EDMUND SCIENTIFIC CO.
f/1.4 16mm MOVIE PROJECTION LENS
EDMUND SCIENTIFIC CO.
STEREO MICROSCOPE
[no value]
[no value]
PopularPhotography_19570601_0040_006_0131.xml
advertisement
155
155
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[no value]
Nikon Incorporated: NIKON S-2
[no value]
Nikon Incorporated
NIKON S-2
[no value]
[no value]
PopularPhotography_19570601_0040_006_0132.xml
advertisement
156
156
[no value]
[no value]
EASTMAN KODAK COMPANY: Kodacolor
[no value]
EASTMAN KODAK COMPANY
Kodacolor
[no value]
[no value]
PopularPhotography_19570601_0040_006_0133.xml