Issue: 19570201

Friday, February 1, 1957
February
2
False
40
Friday, November 28, 2014

Articles
cover
1
1,4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570201_0040_002_0001.xml
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2
2
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Ansco: ANSCO SUPER SPEEDEX
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Ansco
ANSCO SUPER SPEEDEX
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PopularPhotography_19570201_0040_002_0002.xml
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3
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Bell & Howell
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Bell & Howell
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PopularPhotography_19570201_0040_002_0003.xml
tableOfContents
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4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570201_0040_002_0004.xml
masthead
4
4
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masthead
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PopularPhotography_19570201_0040_002_0005.xml
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5
5
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u. s. PHOTO SUPPLY CO., INC.
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u. s. PHOTO SUPPLY CO., INC.
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PopularPhotography_19570201_0040_002_0006.xml
article
6
6
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Criticism of Print Criticism
"Head" Takes a Prize
Carry That Camera!
Single-Lens Seeing
Just One Flashbulb?
"Split" Analysis
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I cannot agree at all with your criticism of the photograph sent in by E. Hunter (November, What’s Wrong With My 35-mm Picture?) I feel that blocking of the sun as you suggest would destroy what now appears to be rather interesting lighting.
PopularPhotography_19570201_0040_002_0007.xml
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6
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Tiffen MARKETING CO.
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Tiffen MARKETING CO.
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PopularPhotography_19570201_0040_002_0008.xml
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7
7
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Nikon Incorporated: NIKON S-2
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Nikon Incorporated
NIKON S-2
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PopularPhotography_19570201_0040_002_0009.xml
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8
8
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GRAFLEX: graphie 35
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GRAFLEX
graphie 35
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PopularPhotography_19570201_0040_002_0010.xml
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9
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Advertisement
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PopularPhotography_19570201_0040_002_0011.xml
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10
10
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Kalimar Inc.
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Kalimar Inc.
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PopularPhotography_19570201_0040_002_0012.xml
article
10
10,14,16
TOOLS AND TECHNIQUES
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TOOLS AND TECHNIQUES
A round-up of recent developments and significant trends
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Norman C. Lipton
Photokina in Perspective. As we write this item, it is exactly one month since we took our first tentative look at the gigantic Photokina trade fair in Cologne, Germany. (Our on-the-spot reaction to the equipment trends and product highlights at the show, prepared in collaboration with Bob Schwalberg, appeared in a special POPULAR PHOTOGRAPHY feature article last month.
PopularPhotography_19570201_0040_002_0013.xml
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11
11
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PONDER & BEST, INC.
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PONDER & BEST, INC.
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PopularPhotography_19570201_0040_002_0014.xml
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14
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Advertisement
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PopularPhotography_19570201_0040_002_0015.xml
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15
15
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19570201_0040_002_0016.xml
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16
16
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CANON Camera Co., Inc.
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CANON Camera Co., Inc.
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PopularPhotography_19570201_0040_002_0017.xml
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17
17
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POLAROID
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POLAROID
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PopularPhotography_19570201_0040_002_0018.xml
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18
18
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CHIYODA KOGAKU SEIKO CO., LTD,
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CHIYODA KOGAKU SEIKO CO., LTD,
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PopularPhotography_19570201_0040_002_0019.xml
article
18
18,93,94
CAMERA CLUBS
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CAMERA CLUBS
Teenagers Make School Film
Photo Maxima Looks for Prints
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Whit Hillyer
Again I turn to the controversial matter of “stars” given in recognition of activity in the color-slide field. I still feel there’s something artificial about all this nonsense — artificial, at least, among adults who consider themselves as workers in an art medium.
PopularPhotography_19570201_0040_002_0020.xml
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19
19
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CHIYODA KOGAKU SEIKO CO.
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CHIYODA KOGAKU SEIKO CO.
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PopularPhotography_19570201_0040_002_0021.xml
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20
20
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WIRGIN BROTHERS • EDIXA CAMERA WORKS: EDIXA STEREO CAMERAS
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WIRGIN BROTHERS • EDIXA CAMERA WORKS
EDIXA STEREO CAMERAS
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PopularPhotography_19570201_0040_002_0022.xml
article
20
20,87
CALENDAR OF EXHIBITIONS
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CALENDAR OF EXHIBITIONS
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Conducted according to the recommended practices of the Photographic Soc. of America. 24th Wilmington International Exhibition of Photography*, Delaware Camera Club, Wilmington Society of Fine Arts, Wilmington 99, Delaware. Closes January 12, 1957.
PopularPhotography_19570201_0040_002_0023.xml
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21
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the school of modern photography
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the school of modern photography
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PopularPhotography_19570201_0040_002_0024.xml
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22
22
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19570201_0040_002_0025.xml
article
22
22,24
35-mm TODAY
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35-mm TODAY
More about interchangeable lenses
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Bob Schwalberg
Back in the December issue we began a discussion of the present-day trend toward outfitting 35-mm cameras designed to accept interchangeable lenses on the open market, so to speak, rather than restricting oneself to those accessory focal lengths offered by the camera manufacturer.
PopularPhotography_19570201_0040_002_0026.xml
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23
23
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E. LEITZ, INC.: LEICA M-3
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E. LEITZ, INC.
LEICA M-3
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PopularPhotography_19570201_0040_002_0027.xml
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24
24
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ILFORD INC.
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ILFORD INC.
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PopularPhotography_19570201_0040_002_0028.xml
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25
25
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19570201_0040_002_0029.xml
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26
26
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JOHN G. MARSHALL MFG. CO., INC.
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JOHN G. MARSHALL MFG. CO., INC.
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PopularPhotography_19570201_0040_002_0030.xml
article
26
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COLOR CLINIC
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COLOR CLINIC
A famous technician solves your problems
"Naturalizing" Airplane Shots
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David B. Eisendrath
I just purchased a wide-angle lens for my 35 - mm camera. I made some color pictures with it outof-doors and the results were excellent; however, when I used it for color pictures inside, the color was very spotty and not even. This does not occur when I use the regular lens on the camera.
PopularPhotography_19570201_0040_002_0031.xml
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27
27
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STANDARD CAMERA CORPORATION: Praktica FX3
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STANDARD CAMERA CORPORATION
Praktica FX3
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PopularPhotography_19570201_0040_002_0032.xml
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28
28
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KONICA Camera Co.: KONICA III
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KONICA Camera Co.
KONICA III
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PopularPhotography_19570201_0040_002_0033.xml
article
28
28,89
LEGAL PROBLEMS
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LEGAL PROBLEMS
The Form of Model Release Is Important
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If you could only gaze into a crystal ball when you photograph that beautiful model and see what uses were to be made of the picture, you might protect yourself against libel and invasion of privacy suits by an appropriate model release. In the absence of a crystal ball, however, you’ve got a much better chance of avoiding trouble if you use a broad form of release.
PopularPhotography_19570201_0040_002_0034.xml
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29
29
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CARL ZEISS, INC.: Contax
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CARL ZEISS, INC.
Contax
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PopularPhotography_19570201_0040_002_0035.xml
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30
30
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ENTECO INDUSTRIES, INC.
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ENTECO INDUSTRIES, INC.
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PopularPhotography_19570201_0040_002_0036.xml
review
30
30,90,91,92
WHAT’S NEW
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TRADE NOTES AND NEWS
CAMERAS
CAMERA ACCESSORIES
FILTERS
FLASH
PROJECTION—VIEWING ACCESSORIES
TAPE RECORDER EQUIPMENT
DARKROOM EQUIPMENT
PROCESSING SERVICE
BOOKLETS & PUBLICATIONS
MISCELLANEOUS
Royal Photo Dist.
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Royal Photo Dist.
LORDOMAT C-35
$169.50
LORDOMAT C-35 is a 35-mm camera having a built-in exposure meter and universal viewfinder which covers normal and accessory lenses. Introduced by Royal Photo Dist., 78 W. 47th St., New York 30. It is priced at $139.50 with a 4element Lordon ƒ/2.8 lens and $169.50 with a 6-element ƒ/1.9 lens; carrying case, $12.95.
Royal Photo Dist.
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$79.50
BRAUN 35-mm camera cames in two models: with 45-mm, ƒ/2.8 Cassant lens, it sells for $79.50; with 50-mm Quinon ƒ/2 lens it sells for $119.50. Features include coupled rangefinder, behind-the-lens shutter, synchronization for bulbs and electronic flash, built-in self-timer, double-exposure-prevention device, and it accepts interchangeable lenses. Further information may be obtained from Ponder & Best, 814 N. Cole Ave., Hollywood 38, Calif., or Deitchman & Abrams, 21-46 47th Dr., Long Island City, N. Y. ZEISS IKON Contina Tía 35-mm camera with built-in exposure meter is now available with a ready case and Fold-Fan Ikoblitz flash unit. With a Novar //3.5 lens, the kit is priced at $89.50 and with a Novicar ƒ/2.8 lens, $99.50.
Royal Photo Dist.
PRAKTICA FX2
$179.50
PRAKTICA FX2 comes with an internally coupled automatic diaphragm, which permits users to focus at full aperture for maximum visibility on the groundglass. When the shutter release button is pressed to take a picture, the iris diaphragm automatically closes to a previously selected aperture. Speeds range from ½ to 1/500 sec and it is synchronized for both electronic and regular flash and is available with either a 50-mm Tessar f/2.8, $179.50, or 50-mm Westanar ƒ/2.8 lens, at $149.50. New booklet with information on Praktina FX, Masterpiece of Simplicity, may be obtained from Sales Offices, Standard Camera Corporation, 50 W. 29th St., New York 1.
Royal Photo Dist.
CARDINAL CAMERA KIT
BOLSEY JUBILEE is a new 35mm model introduced by the Obex Corporation of America, 241 Broadway, Lynbrook, N. Y., successor to the Bolsey Corp. o f America. The camera has a new SetO-Matic automatic diaphragm control attachment accommodating the faster black-and-white and color films: a redesigned 45-mm Bolsey-Steinheil ƒ/2.8 lens; a redesigned lens barrel capable of taking slip-on wide-angle and telephoto supplementary lenses; shutter speeds from 1/10 to 1/200 sec; split-image rangefinder; flash synchronization; and double-exposure prevention. Price of $79.50 includes camera, flash gun and cowhide leather case.
Royal Photo Dist.
KEYSTONE 8-mm
$15
KEYSTONE 8-mm movie cameras are now designed to take a lock-on exposure meter. The /-value shown on the . meter corresponds to appropriate lens settings. Double scale (ASA in firm 221 can be used. When purchased with K33, K38, K42, or K4S cameras, the meter, model KX10, is priced at $15; when sold separately with neck band and carrying case, $16.95. Manufacturer is Keystone Camera Co., Inc., Hallet Sq., Boston 24.
Royal Photo Dist.
EUMIG ELECTRIC 8-mm movie camera
$69.50
EUMIG ELECTRIC 8-mm movie camera which eliminates hand winding operates on four penlight batteries good for at least ten rolls of film. The camera has a fixed-focus f/2.8 lens. A specially designed governor insures constant speed and the operating button has three positions: lock, continuous run, and single frame. The single-frame button permits titling and trick effects. Other features include an exposure chart for correct lens setting and a direct-view optical finder. Camera sells for $69.50, less batteries; leather ready case, $8.95. Distributor is WilloughbysWholesale, 110 W. 32nd St., New York 1. REALIST INC., announces three stereo combination packages. The Stereo Realist 45 Companion Outfit contains an ƒ/3.5 camera, two viewers, case, and flash. Price is $99.50. A Stereo Realist 41 Companion Outfit contains a camera, two viewers, flash, case, filters, sunshade, film identifier, and a 400-pg. book on stereo photography. Price is $195. Stereo Realist 42 Ambassador Outfit contains an ƒ/2.8 Realist camera and same accessories as above. Price is $265.
Royal Photo Dist.
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$29.95
BARAKUDA UNIVERSAL, a rubber underwater housing, can be used for almost all miniature cameras. It features adjustable, interchangeable, balancing cylinders, a gun-sight sportsfinder with large frame window, and a plane optical porthole. Price is $29.95. Distributor is Alfa American Corp., 303 W. 42nd St., New York 36.
Royal Photo Dist.
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$7.95
POLARI-VUE SCREEN, a new polarizing filter, features a viewer giving the photographer exact control over the degree of polarization required for his pictures. The viewer. which is removable for more compact carrying, is attached to the arm of the filter. By looking through the viewer as the arm is turned a preview of the picture is obtained. The polarizing screen is held in any desired position by an arresting device. In addition to removing unwanted reflections, a polarizing filter intensifies color photographs arid gives various special effects such as fade-ins and lap dissolves with movies. An instructive brochure is available from the distributors, Enteco, 610 Kosciusko St., Brooklyn 21, N. Y. It is available in all Series sizes from #4 to #9 at prices starting from $7.95 for the filter and viewer.
Royal Photo Dist.
KODASLIDE 400 FILEBOX
$5.75
KODASLIDE 400 FILEBOX for 2x2 slides is styled like a book for bookcase storage. It contains 16 plastic slide boxes for filing slides by group or subject. When the cover is opened, the boxes tilt back in stepped position for easy removal. Capacity is 400 cardboard or 176 glass mounts. Constructed of leather-grain-finish plastic, price is $5.75 from Kodak dealers.
Royal Photo Dist.
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$2.25
PLASTIC COVERS for 30 compartment TDC and Viewlex slide trays provide slide protection during storage and handling. The amber covers are easily removable before projection. Price is $2.25 a dozen. Also offered is the Yankee 6-Pack Carrying Case which holds six 30 compartiment trays with plastic covers and comes with pressuresensitive index labels. Price is $4.25. Full details from Yankee Photo Prods., 3325 Union Pacific Ave., Los Angeles 23, Calif.
Royal Photo Dist.
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$64.50
PROFESSIONAL model 30-in. print washer accepts prints up to 16x20 and is constructed of smooth, white industrial plastic, which is acid-resistant and chipproof. Priced at $64.50, technical information is available from Richard Mfg. Co., 5914 Noble Ave., Van Nuys, Calif.
Royal Photo Dist.
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$14.85
BORDERLESS easel, for prints from postagestamp-size to 11x14 in. does not use glass, sticky solutions, adhesive tape or vacuum systems. The Saunders 11x14 Bord-R-Less easel is priced at $14.85 and is a product of The Saunders Co., P.O. Box 111, Röchest»
Royal Photo Dist.
[no value]
$23.75
BFI processing tank containing seven removahle 16-oz cups for mixing Anscochrome or Ektachrome processing chemicals is now available with a full set of chemicals. Price is $23.75, from dealers or Brown - Forman Ind., 905 Dixie Highway, Louisville Ky.
Royal Photo Dist.
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$2.75
HARD LEATHER case for three filters and a lens shade used on Contina and Contaflex cameras attaches to the strap of the camera carrying case by means of a loop. The shade fits inside the case’s lid and filters fit in slots. The case (Catalog No. 742) is priced at $2.75 and is distributed by Carl Zeiss, Inc. 485 Fifth Ave., New York 17.
Royal Photo Dist.
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$37.50
BOLEX 8-mm TITLER is designed for use with Bolex B-8, C-S, and E-S cameras. Featured are an optical centering device, and horizontal or vertical operation. Basic titler includes platform and supporting stand, $37.50. Accessory kit, including legs, light holders and reflectors, flip boards, disk, drum, and scroll title holder, $61.50. Distributor is Paillard Prods., Inc., 100 Sixth Ave., New York 13.
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All data and descriptions ascribed to products listed herein are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by POPULAR PHOTOGRAPHY. For further information write to address given in trade note.
PopularPhotography_19570201_0040_002_0037.xml
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RIKEN OPTICAL INDUSTRIES, LTD.: RICOH
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RIKEN OPTICAL INDUSTRIES, LTD.
RICOH
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PopularPhotography_19570201_0040_002_0038.xml
article
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32,89
CANDID SHOTS
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CANDID SHOTS
Winner Takes His Winnings
Problems, Problems Everywhere
Shop Talk on Tape
Old Buddies
A Dedicated Corner
Japan: Pictures and Products
Color in a Weekly Paper
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Editors
We like to feel that the dedicated amateur, like the successful pro, thinks of his photography as a never-ending sequence of challenges and responses, of problems and solutions. No matter howadvanced photo technology becomes, its materials and methods will never be quite perfect.
PopularPhotography_19570201_0040_002_0039.xml
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33
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SYLVANIA ELECTRIC PRODUCTS INC.
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SYLVANIA ELECTRIC PRODUCTS INC.
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PopularPhotography_19570201_0040_002_0040.xml
article
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34,35,36,37,38,39,40,41,78,80,82,83
A POPULAR PHOTOGRAPHY TAPE INTERVIEW
HOWARD SOCHUREK TELLS HOW HE SOLVES
PICTURE PROBLEMS
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Arthur Goldsmith
A photo journalist must thrive on solving difficult picture problems or he’s out of a job. In his ten years as a professional, Howard Sochurek has wrestled with many impossible or unpromising assignments, as a press photographer for the Milwaukee Journal, as a free lancer in Detroit, and, since 1950, as a Life staffer.
PopularPhotography_19570201_0040_002_0041.xml
article
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42,43
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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LIGHTING FOR CLOSE-UPS
This type of photography presents the cameraman with some of his most difficult problems. Here are typical cases with possible solutions
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In close-up photography as in other types of photography, the subject matter determines the lighting used. However, there are two problems that the photographer does not have to worry about in this area—subject movement and amount of light.
PopularPhotography_19570201_0040_002_0042.xml
article
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44,45,84,85
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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GROUP SHOTS CAN BE DIFFERENT
Photographing more than one person raises problems of setting, camera angles, and composition
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FRED J. MAROON
THE group photograph is one of the most common of all kinds of pictures and yet it may well be the most difficult to make interesting. We are all familiar with the wooden, row-on-row image of a mass of helpless individuals—take a look at your graduation photo.
PopularPhotography_19570201_0040_002_0043.xml
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46,47,48,49,106,122,125
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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Problem: Tranquility
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MARGERY LEWIS
It was an unusual assignment. Just that one word: tranquility. It came to Margery Lewis from Warren Blair, imaginative art director of Smith, Kline & French Laboratories, manufacturers of pharmaceuticals. No hint of how the pictures were to be used; no idea of the product they were to illustrate; no help from the company’s research files.
PopularPhotography_19570201_0040_002_0044.xml
article
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48,49
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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A CHALLENGE: MATCH YOUR SKILL WITH THE PROS!
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These pictures by Margery Lewis, made in response to a challenge from an actual client, have probably stimulated your visual thinking on the same subject. But how would you respond to an assignment on an entirely different theme? We’d like to give you a chance to find out, and to show us.
PopularPhotography_19570201_0040_002_0045.xml
article
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50,51
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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PROBLEM PICTURES FROM OUR READERS
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Just a few years ago, color film came with a generous supply of built-in problems. It was slow, it required meticulous handling for ideal results, it was sometimes unstable or unpredictable. Now these problems have largely been solved. What remains is the challenge of color as a creative medium.
PopularPhotography_19570201_0040_002_0046.xml
article
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52,53,54,106,114,116,118,120,121,122
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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BIGGEST AND SMALLEST SUBJECTS
An aircraft carrier and a flea provide him with two unusual problems in color photography
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It has been said that the press photographer has a very diversified existence. Just how diversified is shown, I think, by two assignments I had the good fortune to shoot not so long ago. One was the biggest subject I ever photographed—an aircraft carrier—and the second was the smallest—a flea.
PopularPhotography_19570201_0040_002_0047.xml
article
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55
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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FACE THE SUN
No longer a taboo, flare and halation can dramatize pictures•
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PETER SOLMSSEN
As lenses grow to howitzer size, the problems of reflection, halation, and ghost images increase immensely. But the careful photographer who religiously shades the delicate eye of his camera from the sun may be missing a good opportunity for unusual and dramatic pictures in which the sun itself appears.
PopularPhotography_19570201_0040_002_0048.xml
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56,57
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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How John Rawlings got Glamor from a fish tank
To illustrate waterproof cosmetics, a top-fashion pro and his model both dunked themselves in it. This shot made VOGUE and COLOR PHOTOGRAPHY ANNUAL
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JOHN RAWLINGS is a big-name fashion photographer, and to him solving tough problems and meeting stiff challenges is just part of a fascinating business. So he was not particularly perplexed when Vogue handed him the assignment of illustrating the waterproofness of a new line of cosmetics.
PopularPhotography_19570201_0040_002_0049.xml
article
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58,59,60,61
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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7 LIGHTING AND EXPOSURE PROBLEMS
PROBLEM : FLAT LIGHTING ON AN OVERCAST DAY
PROBLEM: CONTRASTY LIGHTING I
PROBLEM: CONTRASTY LIGHTING II
PROBLEM: BACKLIGHTING
PROBLEM: DIRECT FLASH
PROBLEM: SINGLE FLASH FOR GROUPS
PROBLEM: BOUNCE FLASH
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Photographers often talk in terms of the “correct" exposure or the “right kind" of lighting as if there were some standard kind of approach or technique which, properly applied, would solve all their problems. But in the examples of lighting and exposure presented on these four pages, we are not concerned with absolute solutions.
PopularPhotography_19570201_0040_002_0050.xml
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62,63,64,65,66,67
35 - MM SECTION
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WHY DO YOU NEED ALL THOSE LENSES?
WORKING WITH LENSES TO ACHIEVE BETTER COMPOSITION AND FULLER DETAIL IN A GROUP PHOTOGRAPH
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BARETT GALLAGHER
For 35-mm cameras, the normal or standard lens is the 50-mm and, in past years, I probably made most of my exposures with this classic lens. But a survey of my recent contact sheets revealed that the 50-mm was conspicuous by its scarcity. Lenses both longer and shorter than the 50-mm were plentiful and I began to wonder about the causes.
PopularPhotography_19570201_0040_002_0051.xml
article
68
68,69
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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PRINTING PROBLEMS
To help you make better prints, here are five of the most common problems "before and after" they were solved in the darkroom
PRINTING AN EXTREMELY FLAT NEGATIVE
PRINTING AN EXTREMELY CONTRASTY NEGATIVE
BURNING-IN OVEREXPOSED HIGHLIGHTS
DODGING TO OPEN UP
BURNING-IN TO EMPHA. SIZE A SELECTED AREA
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THE print is the final test of a photographer’s taste and technique. It is, after all, the end result of all his efforts; neither words nor regrets for what-might-have been carry further weight at this point. Printing problems fall into two major categories: work with difficult negatives to arrive at a satisfactory contrast range, neither too hard nor too soft, and work involving local control to remedy blocked-up highlights or dense shadows resulting from exposure and lighting difficulties during shooting.
PopularPhotography_19570201_0040_002_0052.xml
article
70
70,71,72
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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TWO WAYS WITH CHILDREN
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Children can be a problem—for parents, for psychologists, for pedagogues, and especially for photographers. One way to get them to stay still long enough to make a carefully arranged, skillfully lighted portrait is to catch them while sleeping, as Arthur Y. Neill, an amateur photographer of Los Angeles, did in the POPULAR PHOTOGRAPHY prize-winning picture at right.
PopularPhotography_19570201_0040_002_0053.xml
article
74
74,85,86
POPULAR PHOTOGRAPHY PICTURE PROBLEMS ISSUE
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Larry Fried shows HOW A BATTER SWINGS
A Collier’s assignment presents two unusual picture problems in photographing a baseball player
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This was my assignment: photograph a batter’s complete swing in one picture. Then, in another shot, show his stance in relation to the plate and pitched ball. The idea originated with Cy Chassler, who was at that time picture editor of Collier’s.
PopularPhotography_19570201_0040_002_0054.xml
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76
76,77
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19570201_0040_002_0055.xml
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78
78
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PopularPhotography_19570201_0040_002_0056.xml
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79
79
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argus
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argus
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PopularPhotography_19570201_0040_002_0057.xml
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80
80
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Advertisements
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PopularPhotography_19570201_0040_002_0058.xml
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81
81
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BURLEIGH BROOKS INCORPORATED: MECABLITZ
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BURLEIGH BROOKS INCORPORATED
MECABLITZ
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PopularPhotography_19570201_0040_002_0059.xml
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82
82
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BERNDT-BACH, INC.: AURICON PRO-600
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BERNDT-BACH, INC.
AURICON PRO-600
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PopularPhotography_19570201_0040_002_0060.xml
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83
83
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Advertisement: Sekonic
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Sekonic
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PopularPhotography_19570201_0040_002_0061.xml
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84
84
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PopularPhotography_19570201_0040_002_0062.xml
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84
84
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19570201_0040_002_0063.xml
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84
84
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WELD CAMERA EXCHANGE, INC
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WELD CAMERA EXCHANGE, INC
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PopularPhotography_19570201_0040_002_0064.xml
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85
85
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BROCKWAY CAMERA CORPORATION
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BROCKWAY CAMERA CORPORATION
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PopularPhotography_19570201_0040_002_0065.xml
article
86
86
EQUIPMENT AND MATERIALS
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BASELESS FLASHBULBS
Newly introduced, they use permanent adapters
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Baseless flashbulbs, a recent European development, have been introduced to the American market by Amplex Photolamp Corporation. Designated the PF1, they are about the size of the new miniature bulbs, but lack the metal base which conventional bulbs possess.
PopularPhotography_19570201_0040_002_0066.xml
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86
86
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GoldE MANUFACTURING COMPANY
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GoldE MANUFACTURING COMPANY
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PopularPhotography_19570201_0040_002_0067.xml
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87
87
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Burleigh Brooks, Inc.: PEROMNIA 25
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Burleigh Brooks, Inc.
PEROMNIA 25
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PopularPhotography_19570201_0040_002_0068.xml
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87
87
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PopularPhotography_19570201_0040_002_0069.xml
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87
87
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national camera repair school
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national camera repair school
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PopularPhotography_19570201_0040_002_0070.xml
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87
87
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19570201_0040_002_0071.xml
article
88
88
PHOTO TIPS
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SHORT CUTS TO BETTER PICTURES
For Adjusting Reflector Clamp
For Clear Solutions
Efficient "Barn Door"
M ix Solutions Quickly
Measuring Crystal Hypo
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Many extension flash reflector clamps have ball-and-socket joints in which the ball portion is split, often impeding adjustment of reflector at desired angle. To remedy this, a little solder can be used to fill split and cover adjacent metal surface, using hot soldering iron.
PopularPhotography_19570201_0040_002_0072.xml
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88
88
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SOLAR
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SOLAR
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PopularPhotography_19570201_0040_002_0073.xml
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88
88
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COLUMBIAN ENAMELING & STAMPING CO., Inc.
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COLUMBIAN ENAMELING & STAMPING CO., Inc.
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PopularPhotography_19570201_0040_002_0074.xml
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88
88
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570201_0040_002_0075.xml
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88
88
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PopularPhotography_19570201_0040_002_0076.xml
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89
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PopularPhotography_19570201_0040_002_0077.xml
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89
89
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COMPCO Corporation
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COMPCO Corporation
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PopularPhotography_19570201_0040_002_0078.xml
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90
90
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PopularPhotography_19570201_0040_002_0079.xml
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91
91
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Bushnell
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Bushnell
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PopularPhotography_19570201_0040_002_0080.xml
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91
91
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RAY-VOGUE SCHOOLS
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RAY-VOGUE SCHOOLS
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PopularPhotography_19570201_0040_002_0081.xml
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91
91
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LISCO PRODUCTS CO.
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LISCO PRODUCTS CO.
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PopularPhotography_19570201_0040_002_0082.xml
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91
91
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KLING PHOTO CORP.
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KLING PHOTO CORP.
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PopularPhotography_19570201_0040_002_0083.xml
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92
92
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Advertisements
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PopularPhotography_19570201_0040_002_0084.xml
article
93
93
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WASHINGTON TO GREET BIENNIAL PHOTO SHOW
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Spring will be welcomed with extra warmth this year by the photographic world. Beginning on March 22, for ten days, nearly 200,000 photo-oriented folk from trade, press, and public will visit the Second Biennial International Photographic Exposition in cherry-blossoming Washington, D. C. Six of the leading American trade and professional organizations are sponsoring the big show, and it will supplant the customary conventions and meetings of all of them.
PopularPhotography_19570201_0040_002_0085.xml
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93
93
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THE NEGA-FILE COMPANY
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THE NEGA-FILE COMPANY
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PopularPhotography_19570201_0040_002_0086.xml
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93
93
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STANDARD CAMERA CORP.
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STANDARD CAMERA CORP.
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PopularPhotography_19570201_0040_002_0087.xml
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93
93
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19570201_0040_002_0088.xml
article
94
94
POPULAR PHOTOGRAPHY’S TRAVELING SALONS
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POPULAR PHOTOGRAPHY’S TRAVELING SALONS
January 5-19
February 2-16
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Traveling Salons are made up of selected prize-winning prints from POPULAR PHOTOGRAPHY’S International Picture Contests. Salons are supplied to clubs, stores, schools and other organizations open to the general public, for exhibit.
PopularPhotography_19570201_0040_002_0089.xml
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94
94
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PEERLESS CAMERA
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PEERLESS CAMERA
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PopularPhotography_19570201_0040_002_0090.xml
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95
95,96,97
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PEERLESS CAMERA
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PEERLESS CAMERA
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PopularPhotography_19570201_0040_002_0091.xml
article
98
98,99
movie section
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5 WAYS TO IMPROVE YOUR “SNAPSHOTS”
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HARVEY SHAMAN
Children start running down the sidewalk. Your friend invites you to a house party. You pick up your camera and start shooting. Let’s face it! We all take movie snapshots. Few of us take the time to think out shots before we press the shutter release.
PopularPhotography_19570201_0040_002_0092.xml
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100
100,101
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19570201_0040_002_0093.xml
article
102
102
movie section
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Greater versatility with a VARIABLE SHUTTER
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ALLAN GREEN
Special effects such as fades, dissolves, and lap dissolves can be facilitated with a variable shutter which can be built into 8and 16-mm Bolexes and the 16-mm Cine-Kodak Special camera. The variable shutter is basically like a small pie plate that has been cut in two and joined together at the center.
PopularPhotography_19570201_0040_002_0094.xml
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102
102
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University Camera STORES
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University Camera STORES
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PopularPhotography_19570201_0040_002_0095.xml
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103
103
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19570201_0040_002_0096.xml
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104
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grand central
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grand central
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PopularPhotography_19570201_0040_002_0097.xml
article
104
104
movie section
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NEW: BOLEX H-16 REFLEX CAMERA
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A new 16-mm motion-picture camera, the Bolex H-16 Reflex, is being manufactured by Paillard Products, Inc. Its revolutionary reflex system allows viewing and focusing through the taking lens before and during shooting. The viewfinder picks up an image after it passes through the lens, by a semireflecting prism.
PopularPhotography_19570201_0040_002_0098.xml
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105
105
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GRAND CENTRAL CAMERA
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GRAND CENTRAL CAMERA
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PopularPhotography_19570201_0040_002_0099.xml
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106
106
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AWON FILMS
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AWON FILMS
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PopularPhotography_19570201_0040_002_0100.xml
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107
107
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HOLLYWOOD CAMERA COMPANY
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HOLLYWOOD CAMERA COMPANY
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PopularPhotography_19570201_0040_002_0101.xml
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108
108,109
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SPIRATONE INC.
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SPIRATONE INC.
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PopularPhotography_19570201_0040_002_0102.xml
article
110
110,112
HOW TO BUILD IT
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CLOSE-UPS SIMPLIFIED
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JOSEPH FOLDES
ALTHOUGH close-up photography offers much subject matter not available to the average camera toter, few who try it carry on because of the tediousness of setting up camera, measuring lens-to-subject distances, determining image areas, etc.
PopularPhotography_19570201_0040_002_0103.xml
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111
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AIR PHOTO SUPPLY CORP
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AIR PHOTO SUPPLY CORP
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PopularPhotography_19570201_0040_002_0104.xml
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112
112
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RUSS PHOTO SERVICE
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RUSS PHOTO SERVICE
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PopularPhotography_19570201_0040_002_0105.xml
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112
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PopularPhotography_19570201_0040_002_0106.xml
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WALL ST. CAMERA EXCH.
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WALL ST. CAMERA EXCH.
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PopularPhotography_19570201_0040_002_0107.xml
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114
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BOB RITZ
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BOB RITZ
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PopularPhotography_19570201_0040_002_0108.xml
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PopularPhotography_19570201_0040_002_0109.xml
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PopularPhotography_19570201_0040_002_0110.xml
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WILLOUGHBYS
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WILLOUGHBYS
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PopularPhotography_19570201_0040_002_0111.xml
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118
118
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CAMERA IMPORT CORPORATION
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CAMERA IMPORT CORPORATION
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PopularPhotography_19570201_0040_002_0112.xml
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119
119
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CAMERA EXCHANGE OF NEW YORK, INC.
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CAMERA EXCHANGE OF NEW YORK, INC.
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PopularPhotography_19570201_0040_002_0113.xml
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Advertisement
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PopularPhotography_19570201_0040_002_0114.xml
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120
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SUPERIOR BULK FILM CO.
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SUPERIOR BULK FILM CO.
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PopularPhotography_19570201_0040_002_0115.xml
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120
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PopularPhotography_19570201_0040_002_0116.xml
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PopularPhotography_19570201_0040_002_0117.xml
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HASSELBLAD DIVISION
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HASSELBLAD DIVISION
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PopularPhotography_19570201_0040_002_0118.xml
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19570201_0040_002_0119.xml
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122
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PopularPhotography_19570201_0040_002_0120.xml
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hamilton house
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hamilton house
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PopularPhotography_19570201_0040_002_0121.xml
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124
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PopularPhotography_19570201_0040_002_0122.xml
article
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125
CONTESTS AND MARKETS
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CONTESTS AND MARKETS
CONTESTS
MARKETS
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GENERAL ELECTRIC have announced their flash photography contest offering duplicate prizes to the boys and girls who come up with the best human-interest pictures made with flash. A duplicate top award to boy and girl will be a 5-day trip to Washington, D.C., during the International Photographic Exposition in March, with expenses paid for winners and their chaperones.
PopularPhotography_19570201_0040_002_0123.xml
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125
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19570201_0040_002_0124.xml
article
126
126,130
HOW TO BUILD IT
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HIGH-LOW PHOTOFLOOD SWITCH
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SHUFORD M. ALEXANDER
A high-low switch for your photofloods will conserve their life and allow greater comfort to your subject while you are working out lighting details. If expensive professional equipment has always been beyond your reach, then the answer is this inexpensive unit, which requires thirty minutes assembly time, a screw driver, and a small knife.
PopularPhotography_19570201_0040_002_0125.xml
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PopularPhotography_19570201_0040_002_0126.xml
article
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128
NEW BOOKS
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NEW BOOKS
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THE YEAR'S PHOTOGRAPHY 1956. Published by The Royal Photographic Society of Great Britain, 16 Princes Gate, London S. W. 7. Cloth bound, illustrated, approximately $2. This edition contains a selection of 99 photographs from pictorial exhibitions held during 1955 under the Society’s auspices.
PopularPhotography_19570201_0040_002_0127.xml
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128
128,129
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19570201_0040_002_0128.xml
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PopularPhotography_19570201_0040_002_0129.xml
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130
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DELPRO SALES CO.
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DELPRO SALES CO.
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PopularPhotography_19570201_0040_002_0130.xml
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130
130
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PopularPhotography_19570201_0040_002_0131.xml
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130
130,131,132,133,134
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THE PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19570201_0040_002_0132.xml
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134
134,135,136,137
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CLASSIFIED ADVERTISING
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PopularPhotography_19570201_0040_002_0133.xml
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138
138
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EDMUND SCIENTIFIC CO.
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EDMUND SCIENTIFIC CO.
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PopularPhotography_19570201_0040_002_0134.xml
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139
139
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OLYMPUS BROCKWAY CAMERA CORPORATION
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OLYMPUS BROCKWAY CAMERA CORPORATION
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PopularPhotography_19570201_0040_002_0135.xml
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140
140
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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[no value]
PopularPhotography_19570201_0040_002_0136.xml