Issue: 19560601

Friday, June 1, 1956
June
6
False
38
Saturday, November 29, 2014

Articles
cover
1
1,6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560601_0038_006_0001.xml
advertisement
2
2,3
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ANSCO
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ANSCO
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PopularPhotography_19560601_0038_006_0002.xml
advertisement
4
4
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STANDARD CAMERA CORPORATION: PRAKTICA FX2
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STANDARD CAMERA CORPORATION
PRAKTICA FX2
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PopularPhotography_19560601_0038_006_0003.xml
advertisement
5
5
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Burleigh Brooks, Inc.
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Burleigh Brooks, Inc.
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PopularPhotography_19560601_0038_006_0004.xml
tableOfContents
6
6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560601_0038_006_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19560601_0038_006_0006.xml
advertisement
7
7
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Advertisements
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STERLING-HOWARD
4×5 B&J SPEED PRESS
STERLING-HOWARD
BOLEX H-16
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PopularPhotography_19560601_0038_006_0007.xml
advertisement
8
8,9
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Advertisements
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Bell & Howell IMAGINATION
NEW AUTOLOAD
Bell & Howell IMAGINATION
NEW MONTEREY
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PopularPhotography_19560601_0038_006_0008.xml
advertisement
10
10
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19560601_0038_006_0009.xml
article
10
10
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Kaleidoscopic First
Color or Black-and-White?
Bounce Flash: Alpa Also
Making Prints Flat
Good Likeness
B. B.—Best Bet
The Photographer and the Camera
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In reference to the article You're Right —It's Done With Mirrors! (March, 1956) I beg to disagree with Mr. Angus McDougall that he is the first to make color photographs through a kaleidoscope. In 1955 I photographed Ringling Brothers Barnum & Bailey circus at Madison Square Garden through a kaleidoscope; thus, I wish to go on record as the first to photograph in this way.
PopularPhotography_19560601_0038_006_0010.xml
advertisement
11
11
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E. LEITZ, INC.: LEICA M-3
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E. LEITZ, INC.
LEICA M-3
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PopularPhotography_19560601_0038_006_0011.xml
advertisement
12
12
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Kalimar Inc.: PANON WIDE ANGLE CAMERA
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Kalimar Inc.
PANON WIDE ANGLE CAMERA
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PopularPhotography_19560601_0038_006_0012.xml
article
12
12,14,16,24,149
TOOLS AND TECHNIQUES
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TOOLS AND TECHNIQUES
A round-up of recent developments and significant trends
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Norman C. Lipton
Elgeet's "Aspheric Navitar." During the past winter, news of a new achievement in lens design began to sizzle down the Rochester-to-New York "pipe line." Rumor had it, that for the first time ever, a conventional refracting lens with an aspheric (nonspherical) element had been designed and put into production.
PopularPhotography_19560601_0038_006_0013.xml
advertisement
13
13
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CARL ZEISS, INC.: New IKOFLEX
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CARL ZEISS, INC.
New IKOFLEX
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PopularPhotography_19560601_0038_006_0014.xml
advertisement
14
14
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Kalimar Inc.: SEKONIC
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Kalimar Inc.
SEKONIC
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PopularPhotography_19560601_0038_006_0015.xml
advertisement
15
15
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KEYSTONE CAMERA CO., INC.: Keystone ZOOM-LENS MOVIE CAMERAS
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KEYSTONE CAMERA CO., INC.
Keystone ZOOM-LENS MOVIE CAMERAS
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PopularPhotography_19560601_0038_006_0016.xml
advertisement
16
16
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Advertisement
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PopularPhotography_19560601_0038_006_0017.xml
advertisement
17
17
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19560601_0038_006_0018.xml
advertisement
18
18,19,20,21,22,23
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Advertisements
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Dowling's
1956 Keystone Olympic Turret 8mm
Dowling's
1956 Keystone Bel Air 8mm
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PopularPhotography_19560601_0038_006_0019.xml
advertisement
24
24
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Advertisements
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WOLLENSAK OPTICAL COMPANY
WOLLENSAK 20" FOTOTEL
WOLLENSAK OPTICAL COMPANY
WOLLENSAK SUNSHADE
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PopularPhotography_19560601_0038_006_0020.xml
advertisement
25
25
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POLAROID CORP.: POLAROID Land CAMERAS
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POLAROID CORP.
POLAROID Land CAMERAS
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PopularPhotography_19560601_0038_006_0021.xml
advertisement
26
26
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Advertisements
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AIREQUIPT MFG. CO., INC.
Airequipt CARRYING CASE
AIREQUIPT MFG. CO., INC.
Airequipt DUAL-PURPOSE TABLE VIEWER
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PopularPhotography_19560601_0038_006_0022.xml
article
26
26,28,147
35-mm TODAY
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35-mm TODAY
35-mm convention highlights
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Bob Schwalberg
The 31st annual convention of the Master Photo Dealers and Finishers Association, the big annual shindig at which new products are traditionally unveiled for the beguilement of dealers from all over the country who troop to the show with your money in mind, ran true to form again this year.
PopularPhotography_19560601_0038_006_0023.xml
advertisement
27
27
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Advertisements
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EXAKTA CAMERA COMPANY
50-mm., f/2.0 Automatic Zeiss Biotar
EXAKTA CAMERA COMPANY
50-mm., f/1.9 Automatic Schneider Xenon
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PopularPhotography_19560601_0038_006_0024.xml
advertisement
28
28
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Advertisements
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WIRGIN BROTHERS
EDIXA RANGEFINDER STEREO
WIRGIN BROTHERS
EDIXA STEREO
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PopularPhotography_19560601_0038_006_0025.xml
advertisement
29
29
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WESTON: WESTON Ruqqedized MASTER III
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WESTON
WESTON Ruqqedized MASTER III
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PopularPhotography_19560601_0038_006_0026.xml
advertisement
30
30,31
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Advertisements
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OLDEN CAMERA & LENS CO.
HASSELBLAD
OLDEN CAMERA & LENS CO.
GRAPHIC 35
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PopularPhotography_19560601_0038_006_0027.xml
advertisement
32
32
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19560601_0038_006_0028.xml
article
32
32
COLOR CLINIC
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COLOR CLINIC
A famous technician solves your problems
Instrument Lenses for Photography
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David B. Eisendrath
My color film has been coming back too dark, especially on outdoor shots. I have just purchased a flashgun for fill-in. Do I have to make an adjustment on my f-stops or do I just expose regularly as though not using flash at all.—B.K. Monsey, N. Y.
PopularPhotography_19560601_0038_006_0029.xml
advertisement
33
33
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CANON Camera Company, Inc.: Canon V
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CANON Camera Company, Inc.
Canon V
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PopularPhotography_19560601_0038_006_0030.xml
advertisement
34
34,35
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Advertisements
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Heiland
FOTO-MITE
Heiland
STROBONARS 61A-62A
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PopularPhotography_19560601_0038_006_0031.xml
advertisement
36
36
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Advertisements
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hamilton house
EXAKTA VX
hamilton house
IMPORTED MOVIE LENSES
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PopularPhotography_19560601_0038_006_0032.xml
advertisement
37
37
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U.S. PHOTO SUPPLY Co.: Walz Coated Filters
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U.S. PHOTO SUPPLY Co.
Walz Coated Filters
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PopularPhotography_19560601_0038_006_0033.xml
advertisement
38
38
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ENTECO INDUSTRIES, INC.
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ENTECO INDUSTRIES, INC.
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PopularPhotography_19560601_0038_006_0034.xml
article
38
38,143
LEGAL PROBLEMS
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Rulings of Interest to Photographers
Nudes Not Obscene, Says Jury
Seller of Business Can't Serve Former Customers
Passenger-Manifest Purchase Okayed by Court
Court Disallows Claim for Veiling Photonudes
Home Solicitation Denied Transient Photographers by Court
Privacy Held Not Invaded by Newsreel Telecast
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George Chernoff
Hershel B. Sarbin
A Federal Court jury in New York, after being instructed by the defense and prosecution, that they were engaged in a holy search for a standard to measure art and obscenity, decided that pictures of nudes were not obscene and found a publisher not guilty of counts of an indictment charging him with sending obscene articles through the mails.
PopularPhotography_19560601_0038_006_0035.xml
advertisement
39
39
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General Electric Company
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General Electric Company
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PopularPhotography_19560601_0038_006_0036.xml
advertisement
40
40,41
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Advertisements
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GRAFLEX, INC.
BUILT-IN GRAPHIC RANGEFINDER
GRAFLEX, INC.
TELEPHOTO and LONG FOCUS LENSES
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PopularPhotography_19560601_0038_006_0037.xml
advertisement
42
42
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DAVIDSON MANUFACTURING CO.
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DAVIDSON MANUFACTURING CO.
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PopularPhotography_19560601_0038_006_0038.xml
article
42
42
CAMERA CLUBS
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CAMERA CLUBS
Photo Queen to Be Named
Want to Hear from Overseas?
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Whit Hillyer
For obvious reasons, the club in question shall be nameless here. But the club has a Problem. And your solutions are invited. This club, it seems, has but one really fine print-maker who never shows up at meetings. The individual's prints appear every time, having been lugged to each meeting by a fellow member who should know better.
PopularPhotography_19560601_0038_006_0039.xml
advertisement
43
43,44,45,46
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Advertisements
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PEERLESS CAMERA STORES
B & H Model '220'
PEERLESS CAMERA STORES
Federal Enlargers
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PopularPhotography_19560601_0038_006_0040.xml
advertisement
47
47
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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PopularPhotography_19560601_0038_006_0041.xml
advertisement
48
48
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BROWN-FORMAN INDUSTRIES: BFi 7-Minute Processor
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BROWN-FORMAN INDUSTRIES
BFi 7-Minute Processor
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PopularPhotography_19560601_0038_006_0042.xml
article
48
48
PHOTO TIPS
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PHOTO TIPS
SHORT CUTS TO BETTER PICTURES
Aid for Paper Trimmer
Rubber Pads for Tripod
Prevent Burned Fingers
Washing Two Tanks of Film
Aid for Slide-Mounting
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An ordinary wax candle, rubbed on a paper trimmer in the manner shown in the accompanying illustration, tends to maintain efficient operation of the equipment by facilitating smooth gliding of the cutting knife. Application of the candle should be firm and even, so that a very thin film of wax is deposited on the surface.
PopularPhotography_19560601_0038_006_0043.xml
advertisement
49
49
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Advertisements
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SUPREME PHOTO SUPPLY CO.
EASTMAN COLOR NEG.
SUPREME PHOTO SUPPLY CO.
SUPER XX ROLL FILM
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PopularPhotography_19560601_0038_006_0044.xml
advertisement
50
50
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AMERICAN SPEEDLIGHT CORPORATION: ascorlight BA-101
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AMERICAN SPEEDLIGHT CORPORATION
ascorlight BA-101
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PopularPhotography_19560601_0038_006_0045.xml
review
50
50,52,54,155
WHAT'S NEW - TRADE NOTES AND NEWS
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WHAT'S NEW - TRADE NOTES AND NEWS
CAMERAS
CAMERA ACCESSORIES
PROJECTING & VIEWING EQUIPMENT
FLASH
PICTURE-MAKING MATERIALS
MISCELLANEOUS
BEG YOUR PARDON!
Argus Cameras, Inc.
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Argus Cameras, Inc.
DIAX 11b
$99.50
DIAX 11b, a 35-mm rangefinder camera, features a rapid, one-stroke lever which cocks shutter, advances film, and counts the exposures; accepts seven Schneider lenses with click-stops, all coupled to the single - window Synchro-Compur range/viewfinder; Synchro - Compur shutter with full flash synchronization and speeds from 1 to 1/500 sec. Price, with 50-mm Isconar f/3.5 lens, $99.50. Accessory 35-mm Xenagon f/3.5 lens, $69.50; 85-mm Isconar f/4.5, $49.50; 90-mm Tele-Xenar f/3.5, $89.50; 135-mm Tele-Xenar f/4, $99.50, and a full line of camera accessories is available.
Argus Cameras, Inc.
ARGUS C-44
$97.50
ARGUS C-44 is the newest addition to the 35-mm camera line of Argus Cameras, Inc., Ann Arbor, Mich. Among features are a four-element 50-mm Cintagon f/2.8 lens; shutter speeds from 1/10 to 1/300 sec; coupled rangefinder; flash synchronized at all speeds; exposure counter; and Color-Matic settings for black-and-white and color films. It also accepts interchangeable lenses. Price, $97.50. Accessory 35-mm Cintagon f/4.5 wide-angle and 100-mm Cintagon f/3.5 telephoto lenses are priced, respectively, $56.50 and $59.50. A Variable-Power viewfinder is priced at $14.50.
Argus Cameras, Inc.
200-S AUTO LOAD
$174.95
200-S AUTO LOAD, a 16-mm movie camera is announced by Bell & Howell Co., 7100 McCormick Rd., Chicago 45, III. Besides conventional f-stop settings, it features a 20-mm Sunomatic universal focus f/2.5 lens, which is set by dialing a written description of the outdoor light. The dial setting may be used with various types of film and any of five camera speeds. Also featured are a film-plane reference mark (for use with focusing-mount lenses), three-position starting button, and tripod socket in base. Price is $174.95. Also available are the 200-T Twin Auto-Load (two-lens turret), $219.95, and the 200-TA Auto Master (three-lens turret), $264.95, both with 1-in. f/2.5 lens and matching viewfinder.
Argus Cameras, Inc.
ARRI 16
$120
ARRI 16 film magazine, for the Arri 16 movie camera, accommodates 400 ft of darkroom-loaded film or 200 ft daylight spools. A detachable torque motor drives the take-up through a gear transmission with proper tension regardless of amount of film on the take-up spindle. Motor also has a forward-reverse switch, corresponding to the same feature on the camera. Electrical contact is made when unit is attached to camera and each magazine has a footage counter. Distributed by Kling Photo Corp., 257 Fourth Ave., New York 10, price is $120 for the magazine alone and the motor costs $175.
Argus Cameras, Inc.
SYNCHRONOUS MOTOR
$395
SYNCHRONOUS MOTOR for the Arri 16 can be used for hand-held shooting. The motor is furnished with its own 110-volt, 60-cycle a-c power supply. Output to the camera is 42 volts and to the torque motor, (when the magazine is used), 8 volts d-c. More information available from Kling Photo Corp., 257 Fourth Ave, New York 10, Price is $395.
Argus Cameras, Inc.
ANIMATION MOTOR
$595
ANIMATION MOTOR for the Arri 16 movie camera features ¼-sec exposures for single-frame or continuous shooting at 60 frames per sec. A built-on frame counter registers up to four digits. Operation can be manually, with a foot switch, relay, or intervalometer, and on 110 volts, 60 cycles. Latter is convertible to other voltages and frequencies on special order. Distributed by Kling Photo Corp., 257 Fourth Ave., New York 10. Price is $595.
Argus Cameras, Inc.
ARGUS L44
$17.50
ARGUS L44 exposure meter has an ASA exposure index range of 2.5 to 1.000; shutter-speed range of 1/1,000 to 120 sec, and an f-stop range of f/1.4 to f/22. It will clip onto any camera having a standard accessory shoe. Price, incl. case, is $17.50. For very low light readings, the L44 Booster Cell is offered at $7.50, incl. case. Manufacturer is Argus Cameras, Inc., Ann Arbor, Mich.
Argus Cameras, Inc.
ARRI 16 TRIPOD
$175
ARRI 16 TRIPOD, for all cameras up to 35-mm movie size, features a hemispherical ball-joint head, to level the camera without touching the tripod legs. Other features are; built-in spirit level; individual pan and tilt controls; calibrated leg scales; adjustable anti-slip chains to restrict leg spread; single lock collar for legs; universal tripod socket; working height ranges from 15 to 65 in; weight 13½ lb. Price is $175. The Arri 16 Shorty is similar to the above but has a height range from 9 to 21 in.; weighs 8½ lb; comes without tripod head. Price is $90 and distributor is Kling Photo Corp., 257 Fourth Ave., New York 10.
Argus Cameras, Inc.
REGENT DELUXE
$179.95
REGENT DELUXE is a 35-mm movie projector introduced by Bell & Howell Company, 7100 McCormick Blvd., Chicago 45. It's of reversing type and has an automatic room-light switch and swing-out lens mount. A 5-way switch indicates "off," "reverse," "forward," and two "lamp" positions. Reversal may be effected during projection without harm to film. Regent Deluxe will project a still picture, rewinds without changing reels, has an all-gear drive, and is lubricated for life. It retails for $179.95, incl. F.E.T. A simpler model, lacking reverse and room-light switch, costs $159.95.
Argus Cameras, Inc.
MICROSCOPIC SLIDE PROJECTOR
$287.50
MICROSCOPIC SLIDE PROJECTOR called Magnascope V200T is announced by Victor Animatograph Corp., Davenport, Iowa. It will project microscopic specimens on a movie screen for large audiences or directly downward onto a table top for small groups. It incorporates three objectives—10x, 16x, and 43x, and employs front-surfaced mirrors for acute definition, higher illumination level, and truer color rendition. The specimen stage is always level and a heat filter protects live specimens. V200T operates on 100-125 volts, 50-60 cycles a-c, and costs $287.50: V200, two-objective model, is priced at $197.50.
Argus Cameras, Inc.
TDC ROBOMATIC
$139.50
TDC ROBOMATIC shows a series of 30 slides at predetermined time intervals of from five sec to 1½ min. Time interval can be changed for individual slides by using the remote-control unit. Illumination is supplied by a 500 - watt lamp, although a 300-or 750-watt may be used. Controls are grouped and illuminated at rear of projector. Price, inch. 5-in f/3.5 lens and lift-off case, $139.50. Manufacturer is Bell & Howell Co., 7100 McCormick Rd., Chicago 45.
Argus Cameras, Inc.
ALJAC VIEWER
$17.85
ALJAC VIEWER is a product of Aljac Productions, Inc., 107 N. Longbeach Ave., Free-port, N. Y. It is for individual viewing of 35-mm filmstrips in commercial and educational fields and has well-illuminated and clear image and double-sprocket and strip-advance mechanism. Adjustment to viewing angle is said to be easily made and bulbs are easily replaced. Outside dimensions are 2¾×4¾×6¾. Price is $17.85.
Argus Cameras, Inc.
SLIDE MOUNT
$1.75
SLIDE MOUNT designed by Emde Products, 2040 Stoner Ave., Los Angeles 25, Calif., consists of aluminum frame, two pieces of ultra-thin micro glass, and a double-fold aluminum-foil mask. Size is 2¾× 2¾ for 2¼×2¼ film. Prices are: packages of 12. $1.75; 50, $6.95; 500, $65.
Argus Cameras, Inc.
MARK V
$79.95
MARK V slide projector is introduced by GoldE Mfg. Co., 4888 N. Clark St., Chicago. It accommodates Bantam and 2×2 slides and is mounted on a revolving panel within a permanent carrying case, swinging out for servicing. For focusing, a fingertip dial projects and retracts lens through an aperture in case. Other features are: console controls; non-glare light trap; automatic dust closure; and vibration-proof retractable mounting. Price, with a 5-in. f/3.5 lens, is $79.95; with an f/2.9 lens, $84.50.
Argus Cameras, Inc.
WESTFIELD MODEL B
$129.50
WESTFIELD MODEL B is a 35-mm slide projector with a drum-type magazine which holds 40 cardboard or mounted slides for automatic projection. Operation is possible at four speeds or by remote control. Other features are preheating of slides; oversize cooling blower; double condensing system; coated f/3.5 lens; separate holder for showing slides singly. Price, inch. self-contained case, magazine, remote-control cord, and switch, $129.50. Model B-2, for 2¼××2¼ and 35-mm slides, $139.50. Extra magazines, $1.95 each. Manufacturer is Bernabei & Cochran, Inc., 3543 Lime Ave., Long Beach, Calif.
Argus Cameras, Inc.
35-mm slide projectors
$37.50
ARGUS CAMERAS, INC., Ann Arbor, Mich., announces two new 35-mm slide projectors. The first is called Standard 300 and has a four-in. wide-angle lens in a helical focusing mount. The three-element condenser lens system can be removed as a complete unit. Also featured are a dual-flow blower; fingertip elevation; independent leg-tilt control. Price is $37.50. The second, Automatic 300, is similar to the Standard but has a push-pull bar which shows, changes, and returns slides to the magazine in order. Magazine holds 36 slides. Price is $59.50. Available accessories and prices are: remote-control power unit, $24.50; automatic slide changer and one magazine, $14.95; slide-changer magazine, $2.25; magazine carrying case, $13.95; projector carrying case, $8.95.
Argus Cameras, Inc.
VOTAR B-C STANDARD
$5.50
VOTAR B-C STANDARD (illustrated) is an all-plastic, unbreakable flash unit with a reflector claimed to increase and diffuse light at least 40% more than ordinary flashguns. It also has a sliding back, standard camera shoe, and bulb ejector. Price is $5.50. The Votar B-C Compact features a folding reflector which can be opened without being touched by the hand. It also has an extension outlet, especially flat ejector, flash guide, and universal shoe (bracket available). Price, incl. zippered waterproof carrying ease, $12.50. Distributor is Voss Photo Corp., 601 W. 156th St., New York 32, N. Y.
Argus Cameras, Inc.
FOUR-WAY SWITCHING SYSTEM
FOUR-WAY SWITCHING SYSTEM has been added to Model 228 DeLuxe, an electronic-flash unit manufactured by Photronics Div., Hauman Instruments Co., Inc., 70 Coolidge Hill Rd., Watertown 72, Mass. With this switch, it is possible to control light output at 60, 120, 170, and 230 watt-seconds. This additional feature is offered at no increase in cost.
Argus Cameras, Inc.
HICO-LITE MODEL 371
$54.95
HICO-LITE MODEL 371 is announced by Photronics Div., Hauman Instruments Co., Inc., 70 Coolidge Hill Rd., Watertown 72, Mass. It is interchangeable with other Hico-Lite electronic-flash units, gives better than 50 degrees angle of coverage with a Golden reflector, and is available in either a 30-or 60-watt-sec model. The lamp head includes a ready-light, open flash button, and standard shutter connection. Power supply has dual outlets and operates either on built-in a-c unit or battery; slide-switch also serves as on-off switch. Price is $54.95, incl. lamp head and power supply. Model 371B (60 watt-sec) also incl. booster, $64.95.
Argus Cameras, Inc.
SPEEDLIGHT SERVICE
SPEEDLIGHT SERVICE, div. of Photo Lectric Research, 141 W. 42nd St., New York 36, has been named as an agency for the repair and custom modification of Graflex and Braun Hobby electronic-flash units. Offered are on-the-spot and 24-hour repair services.
Argus Cameras, Inc.
ZEPHYR speedlight
$99.50
ZEPHYR speedlight is added to the line of Dormitzer Electric Mfg. Co., Inc., 5 Hadley St., Cambridge 40, Mass. Weighing 2¼ lb incl. rechargeable Dynaseal battery, it has a guide number of 50 for Kodachrome, 70 for Anscochrome and Ektachrome, and 220-300 for black-and-white films. Other features are 1/2000 sec flash duration and Miracle Prism reflector. Price, incl. recharger, is $99.50.
Argus Cameras, Inc.
SX PAN
SX PAN is Du Pont's entry in the fast-speed film derby. Exposure indexes are 300 for daylight and 260 tungsten. Du Pont, Wilmington, Del., claims its exposure-development latitude retains very good detail in both highlights and shadows except in cases of extreme under-or overexposure. This fine-grain film also has a pan emulsion with high red sensitivity, long tonal gradation, and a retouchable surface. It is presently available in 35-and 70-mm, 1 13/16-and 2 1/16-in. widths, and other professional roll-film sizes in lengths of 100 to 1,000 ft.
Argus Cameras, Inc.
KODAK ROYAL ORTHO FILM
KODAK ROYAL ORTHO FILM is announced by Eastman Kodak Co., Rochester 4, N. Y. Exposure indexes are 200 for daylight and 125 tungsten. It is claimed to be comparable to the fastest panchromatic films, with considerable latitude for over-and underexposure. Developing can be done under a red safelight and the surface is retouchable. It is available in all standard sheet-film sizes.
Argus Cameras, Inc.
Anscochrome
$3.95
ANSCO,Binghamton, N.Y., announces availability in quantity of its new high-speed Anscochrome color-transparency sheet film hitherto in minimum supply. The new Anscochrome is notable for its excellent rendition of red tones and wide exposure latitude. True color reproduction is said to be possible in brightest highlight as well as deepest shadow area as well as middle tones. There is no shift in color balance through the full range from under-to overexposure. Prices of 10-sheet packages are: 2¼×2¼, $3.95; 3¼×4¼, $5.63; 4×5, $7.69; 5×7, $11.77; 8×10, $26.30.
Argus Cameras, Inc.
METALPHOTO KIT
$10
METALPHOTO KIT containing 12 4×5 sensitized aluminum plates, three test strips, one can each of developer, fixer, and image toner (each diluting to one qt of solution), processing instructions, and a processed sample is offered by Metalphoto Corp., 6811 Superior Ave., Cleveland 3, Ohio. When processed, the silver image is actually imbedded in the aluminum for permanence and stability. Price is $10.
Argus Cameras, Inc.
KODAK VERICHROME PAN
KODAK VERICHROME PAN is announced by Eastman Kodak Co., Rochester 4, N. Y. as replacing their Verichrome, Plus-X, and Super-XX paper-backed roll films. It is said to reproduce all colors in their true black-and-white relationships. The ASA exposure indexes are 80 for daylight and 64 tungsten. Deep orange and red filters may be used with this film.
Argus Cameras, Inc.
KODAK COLOR SYSTEM
KODAK COLOR SYSTEM including Eastman Kodak Co.'s new Kodacolor film and Color Print Material, Type C, is said to produce outstanding results, which have brilliance and clarity approaching advanced print-making techniques such as the Kodak Dye Transfer Process. The new Kodacolor film has improved latitude and can he used indoors with clear flash or outdoors with unfiltered natural light.
Argus Cameras, Inc.
Electro-Colloidal developing process
$1.50
BRAK FILM LABS., LTD., Photo Finishing Div., 154 West 23rd St., New York 11, announces an Electro-Colloidal developing process for black-and-white films. The process is claimed to increase all speed of film 5 times and to allow grainless blow-ups to 50x negative size. Processing charge for a 20-or 36-exp. cartridge of 35-mm film is $1.50. Write for price scale.
Argus Cameras, Inc.
SYNCHROTIMER SID
$285
SYNCHROTIMER SID, product of National Camera Repair School, P.O. Box 174, Englewood, Calif., permits shutter testing from speeds of 1/2000 to 1½ sec, regardless of the presence of a solenoid or internal flash contacts. It also may be employed to test synchronization of all bulbs and electronic-flash units. The instrument can be checked and recalibrated for accuracy in seconds with a simple screwdriver adjustment. Write the above for full description. Price complete is $285; without photoelectric trip it is $250.
Argus Cameras, Inc.
AMIFLEX II
$20.95
AMIFLEX II, a twin-lens-reflex camera described on page 190 of the May 1956 issue of POPULAR PHOTOGRAPHY was erroneously priced at $20.95. The correct price, incl. flash and case, is $29.95.
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PopularPhotography_19560601_0038_006_0046.xml
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51
51
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Advertisements
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HOLLYWOOD CAMERA COMPANY
35mm FILM
HOLLYWOOD CAMERA COMPANY
16mm FILM
[no value]
[no value]
PopularPhotography_19560601_0038_006_0047.xml
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52
52
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[no value]
THE FR CORPORATION: FR Electronic Flash
[no value]
THE FR CORPORATION
FR Electronic Flash
[no value]
[no value]
PopularPhotography_19560601_0038_006_0048.xml
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53
53
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[no value]
Advertisements
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ABE COHEN'S EXCHANGE, INC.
PRAKTIFLEX 35mm AUTOMATIC
ABE COHEN'S EXCHANGE, INC.
EXAKTA VX 35mm AUTOMATIC
[no value]
[no value]
PopularPhotography_19560601_0038_006_0049.xml
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54
54
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[no value]
Advertisements
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KLING PHOTO CORPORATION
Kilfitt Basic Kilar Lenses
KLING PHOTO CORPORATION
Kilfitt Makro-Kilar Lenses
[no value]
[no value]
PopularPhotography_19560601_0038_006_0050.xml
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55
55
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[no value]
SIMMON BROTHERS, INC.: OMEGA A2
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SIMMON BROTHERS, INC.
OMEGA A2
[no value]
[no value]
PopularPhotography_19560601_0038_006_0051.xml
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56
56,57
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[no value]
Advertisements
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SPIRATONE INC.
FIELD LENS
SPIRATONE INC.
MAGNIFYING HOOD
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PopularPhotography_19560601_0038_006_0052.xml
article
58
58
CANDID SHOTS
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CANDID SHOTS
Ready for Summer?
Directory Here, Color Annual Coming
Lady Photojournalist
Men Behind Magoo
Our Two Contests
Office in a Japanese Garden
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the Editors
As you read this, you're just a stone's throw away from summer, and looking forward to a season in the sun with your camera. Anticipating your interest in outdoor shooting, we have put together an issue unified around the theme of films and filters, and featuring a picture section on that universal summer-picture favorite, water.
PopularPhotography_19560601_0038_006_0053.xml
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59
59
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PAILLARD PRODUCTS INC.: BOLEX
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PAILLARD PRODUCTS INC.
BOLEX
[no value]
[no value]
PopularPhotography_19560601_0038_006_0054.xml
article
60
60,61
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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FILMS & FILTERS
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Film, with its layer of magical, image-holding emulsion, is the one indispensable material of photography. To help you understand and use it more successfully we have devoted this issue to films—black-and-white, color, infrared, Polaroid—and to the filters which control them.
PopularPhotography_19560601_0038_006_0055.xml
article
62
62,63,136,137,138,139,140,141
FILMS FOR SUMMER SHOOTING
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THE THREE BASIC TYPES OF FILM
MEDIUM SPEED
SUPERFINE GRAIN
SUPERFAST
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BOB SCHWALBERG
THE GOOD old summertime belongs to photographers, along with the manufacturers of films and filters and cameras and lenses and everything else that goes into the well-stuffed gadget bag. It's the season of picnics and pictures, fishing and filters, excursions and exposures.
PopularPhotography_19560601_0038_006_0056.xml
article
64
64,65
FILMS FOR SUMMER SHOOTING
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EXPOSURE-LATITUDE COMPARISONS OF TWO USEFUL NEW FILMS
Thin-emulsion Panatomic-X offers supersharpness and fine grain, but little exposure latitude
Verichrome Pan (a typical medium-speed film) has great margin of safety for exposure errors
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Relative exposure latitude of a typical thin-emulsion film and a medium-speed film is shown by these two test series. The first row of pictures was made on Panatomic-X roll film, the second on Verichrome Pan, roll-film version of Kodak's new 35-mm Plus-X film.
PopularPhotography_19560601_0038_006_0057.xml
article
66
66,67
FILMS FOR SUMMER SHOOTING
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ADVANTAGES OF EACH FILM TYPE
VERICHROME PAN—WIDE LATITUDE
PANATOMIC-X—FINE GRAIN AND HIGH RESOLUTION
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Tremendously fine-grain, high-resolution negative quality obtainable from thin-emulsion film is illustrated by full-page picture at right, an actual-size cropping from a 42-diameter enlargement of a 35-mm negative whose contact print is inset.
PopularPhotography_19560601_0038_006_0058.xml
article
68
68,69
FILMS FOR SUMMER SHOOTING
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HOW TO CONTROL CONTRAST THROUGH EXPOSURE AND DEVELOPMENT
Here is the way exposure influences contrast . . . and here's how development affects it
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IF ORIGINAL SCENE IS TOO CONTRASTY . . . INCREASE EXPOSURE ONE STOP AND REDUCE DEVELOPMENT 30 PERCENT IF ORIGINAL SCENE IS TOO FLAT . . . DECREASE EXPOSURE ONE STOP AND INCREASE DEVELOPMENT 30 PERCENT.
PopularPhotography_19560601_0038_006_0059.xml
article
70
70,71
FILMS FOR SUMMER SHOOTING
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GET THE MOST FROM YOUR FILMS WITH GOOD LIGHTING
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WAY back when photography was a somewhat uncertain enterprise, there was a rule: "Always shoot with the sun over your shoulder." You'd think that this would have died out along with head-clamps and wet plates, but not so. Many photographers have never learned to work with the light.
PopularPhotography_19560601_0038_006_0060.xml
article
72
72,73,122
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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INFRARED FILM for special effects
How films and filters change a scene Infrared cuts through haze, sees distant objects clearly
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LLOYD WEST
FOR a new—and strangely unpredictable—adventure in photography, try infrared film. This curious material does many odd and interesting things to light, shadow, contrast, and tones. It magically reveals images the eye can't see, and gives unusual pictorial effects to commonplace scenes.
PopularPhotography_19560601_0038_006_0061.xml
article
74
74,75
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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GRAIN
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can be more than just a pattern on the print; it can be the starting point for fascinating photographic abstractions. The pictures reproduced on this page were transformed into the striking lithograph-like designs at the right by a simple process which is easy to duplicate.
PopularPhotography_19560601_0038_006_0062.xml
article
76
76,77,123
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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POLAROID FILM
HOW DEVELOPING TIME AFFECTS CONTRAST AND DENSITY
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Tom Luce
MANY photographers who skip from place to place during their summer vacation travels have discovered too late that their photographic efforts could have been improved had they seen their results earlier. Today, the often heard question, "I wonder if I got what I saw in the viewfinder?"
PopularPhotography_19560601_0038_006_0063.xml
article
78
78,79
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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WHEN YOU ARE CAUGHT WITHOUT A METER USE THESE 6 BASIC EXPOSURES
1 BRIGHT SUN, 1/100 SEC AT F/16 ANSCO SUPREME
2 OVERCAST SKY, 1/100 SEC AT F/8 ANSCO SUPREME
3 SHADE, 1/100 SEC AT F/4 ANSCO SUPREME
4 MEDIUM ROOM LIGHT, 1/25 SEC AT F/2.8 KODAK TRI-X
5 NIGHT ROOM LIGHT, 1/25 SEC AT F/1.4 KODAK TRI-X
6 BRIGHT WINDOW LIGHT, 1/25 SEC AT F/5.6 KODAK TRI-X
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PETER GOWLAND
IT'S NOT the worst thing in the world to be caught without an exposure meter on a nice sunny day but you can run into trouble if you don't know how to determine quick, accurate exposures when you need them. The photographer who works without a light meter soon learns basic exposures which enable him to operate under various conditions.
PopularPhotography_19560601_0038_006_0064.xml
article
80
80,81,112
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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Get the results the you want by learning to use FILTERS FOR COLOR
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JOSEPH FOLDES
COLOR photography is fascinating but it also can be frustrating, especially when the sparkling scene you photographed turns out to have a pinkish or bluish cast. Sometimes this over-all cast improves the picture, but, more often, this ad-lib toning robs you of the color values which attracted you to this scene in the first place.
PopularPhotography_19560601_0038_006_0065.xml
article
82
82,83,108,109,110
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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HOW EXPOSURE AFFECTS COLOR FILM
The Question of Exposure Latitude
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BOB SCHWALBERG
THIS summer marks the first anniversary of the two new high-speed color films, E-2 Ektachrome and Anscochrome, both of which are rated at 32 for ASA calibrated exposure meters. Joining Kodachrome, the old-reliable that's among us since 1935, these newcomers have now graduated from the "gee-whiz-only-one-stop-slower-than-black-and-white" stage and show every sign of settling down to a long run as producers of amateur transparencies.
PopularPhotography_19560601_0038_006_0066.xml
article
84
84,85,86,87,110,112
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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FILTERS FOR BLACK-AND-WHITE
Here's how a green and red filter will affect an outdoor portrait on pan film
A bad print can spoil filter effects
Filters can change skin and hair tones
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Do you remember the first time you ever put on a pair of sunglasses and how the world changed? The sky, trees, grass, and buildings took on a new look. What happened to your eyes happens to film when you put a filter on your lens. Filters make your black-and-white film "see differently."
PopularPhotography_19560601_0038_006_0067.xml
article
88
88,89,142
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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WHEN NOT TO USE A FILTER
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Ralph Carrol
FILTERS are very useful tools. Frequently they can be of great help in improving our pictures. Like most other useful things, however, filters can also serve to hamstring and frustrate our efforts. Knowing when to use a filter is very important.
PopularPhotography_19560601_0038_006_0068.xml
article
90
90,91,156,158
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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HOW FILTERS FIT YOUR CAMERA
For any camera, for any sized lens, there is a whole range of filters and accessory lenses. Find out here which ones will work for you
The construction of glass filters
Filter check-points
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Arthur Barney
SOMETIME after the invention of Waterhouse stops, manufacturers discovered a lucrative field in supplying photographers with things to attach to the business ends of their lenses. Business has been booming ever since. Among the items which you can clamp, screw, snap, bayonet, push-fit, or otherwise attach to the front of your lens are filters of every conceivable hue and shade for black-and-white photography, color-compensating (or "correcting"), balancing or toning filters for color workers, neutral density filters for cutting down incoming light without affecting color balance, polarizing filters which order light about like so many drill sergeants, positive and negative supplementary lenses to shorten or lengthen your lens' focal length for close-up or long-distance picture-making, diffusion disks to introduce controlled unsharpness into your pictures, and, wonder of wonders, dummy filters which consist of colorless gelatin cemented between optical glass and have the same refractive index as other gelatin-sandwich filters.
PopularPhotography_19560601_0038_006_0069.xml
article
92
92,93,94,95,96,97,98,99,100,101,102,103
PICTURE FEATURE
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WATER
It's good for drinking, swimming, washing, and putting out fires. It's great, too, in pictures. Water's endless variety can put sparkle into your own summer shooting
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Water comes in oceans and droplets, in buckets and cupfuls, in torrents and drizzles. It is the commonest chemical compound, the one most vital to life. When there's too much, it's a flood; when there's not enough, it's a drought. Everybody is in favor of just enough water.
PopularPhotography_19560601_0038_006_0070.xml
article
104
104,105
PRINT CLINIC
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WHAT'S WRONG WITH MY PICTURE?
A new department of print criticism for amateurs by the editors of POPULAR PHOTOGRAPHY
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Andrew Fox, Hingham, Mass. There are three rather common faults in this beach picture. The horizon line is aslant, the foreground tends to overpower the rest of the subject matter, and there is an allover grayness in spite of the fact that the picture was made in bright sunlight.
PopularPhotography_19560601_0038_006_0071.xml
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106
106,107
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19560601_0038_006_0072.xml
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108
108
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ARROW PHOTOGRAPHIC PRODUCTS INC.: LARGE LENS VIEWER
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ARROW PHOTOGRAPHIC PRODUCTS INC.
LARGE LENS VIEWER
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PopularPhotography_19560601_0038_006_0073.xml
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108
108
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Advertisements
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SUPERIOR BULK FILM COMPANY
8MM-16MM REVERSAL FILM
SUPERIOR BULK FILM COMPANY
8MM-16MM COLOR FILM
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PopularPhotography_19560601_0038_006_0074.xml
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108
108
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SUSSEX CHEMICAL CORP.
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SUSSEX CHEMICAL CORP.
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PopularPhotography_19560601_0038_006_0075.xml
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109
109
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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PopularPhotography_19560601_0038_006_0076.xml
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110
110
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Advertisements
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RITZ CAMERA CENTERS
EXPOSURE METERS
RITZ CAMERA CENTERS
RETINA III C
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PopularPhotography_19560601_0038_006_0077.xml
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111
111
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Advertisements
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RITZ CAMERA CENTERS
ELECTRO-FLASH
RITZ CAMERA CENTERS
STAR-D TRIPODS
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PopularPhotography_19560601_0038_006_0078.xml
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112
112
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Holiday Magazine
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Holiday Magazine
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PopularPhotography_19560601_0038_006_0079.xml
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113
113
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Advertisements
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WILLOUGHBYS
COMBINATION CARRYING CASE FOR LEICA M-3
WILLOUGHBYS
Famous Make All Metal ENLARGING EASEL
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PopularPhotography_19560601_0038_006_0080.xml
article
114
114,116,118
EQUIPMENT AND MATERIALS
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PREVIEWING THE CANON V
BOB SCHWALBERG tests a new miniature, finds some of its features "Tops"
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A COMPLETELY redesigned Canon camera, the Model V, containing a number of radically new design innovations, was previewed this spring at the Chicago convention of the Master Photo Dealers and Finishers Association. Simultaneously released with the Model V camera were five new Canon lenses that brought the number of interchangeable lenses available for all Canon models to a total of 15, with focal lengths from 25 to 800 mm.
PopularPhotography_19560601_0038_006_0081.xml
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115
115
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Advertisements
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Penn Camera
SUPER BALDINA
Penn Camera
KINE EXAKTA VX
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PopularPhotography_19560601_0038_006_0082.xml
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116
116
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Advertisements
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INDUSTRIAL TIMER CORPORATION
TIME-O-LITE Contact Printer
INDUSTRIAL TIMER CORPORATION
TIME-O-LITE Automatic Electric Timer
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PopularPhotography_19560601_0038_006_0083.xml
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117
117
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Advertisements
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AMERICAN CAMERA EXCHANGE OF NEW YORK, INC.
EXAKTA VX
AMERICAN CAMERA EXCHANGE OF NEW YORK, INC.
PRAKTICA FX2
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PopularPhotography_19560601_0038_006_0084.xml
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118
118
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grand central camera
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grand central camera
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PopularPhotography_19560601_0038_006_0085.xml
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119
119
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Advertisements
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grand central camera
ARGUS C-4 CAMERA
grand central camera
POLAROID 80 CAMERA
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PopularPhotography_19560601_0038_006_0086.xml
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120
120
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Advertisements
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HABER & FINK, inc.
FLEXARET III a
HABER & FINK, inc.
ULTRABLITZ MATADOR
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PopularPhotography_19560601_0038_006_0087.xml
article
120
120
MARKET BRIEFS FROM BRITAIN
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MARKET BRIEFS FROM BRITAIN
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One of the best and most complete photographic reference books in the world is the annual Almanac published by the British Journal of Photography. The 1956 edition, just off the presses, contains 628 pages of the newest methods, materials, processes, and formulas, a complete world list of color materials and up-to-date color formulas, a new section on flash, and a 32-page gravure picture section.
PopularPhotography_19560601_0038_006_0088.xml
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121
121
POPULAR PHOTOGRAPHY'S Traveling Salons
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POPULAR PHOTOGRAPHY'S Traveling Salons
May 5-19
June 2-16
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Traveling Salons are made up of selected prize-winning prints from POPULAR PHOTOGRAPHY'S International Picture Contests. Salons are supplied to clubs, stores, schools and other organizations open to the general public, for exhibit.
PopularPhotography_19560601_0038_006_0089.xml
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121
121
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NEMS-CLARKE,INC.: FLASH UNIT
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NEMS-CLARKE,INC.
FLASH UNIT
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PopularPhotography_19560601_0038_006_0090.xml
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122
122
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Advertisements
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THE FR CORPORATION
Automatic Minolta 'A' 35mm CAMERA
THE FR CORPORATION
MINOLTA AUTOCORD
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PopularPhotography_19560601_0038_006_0091.xml
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123
123
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Advertisements
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THE FR CORPORATION
Minolta AUTOCORD
THE FR CORPORATION
Automatic MINOLTA 'A'
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PopularPhotography_19560601_0038_006_0092.xml
article
124
124,125,126,128,130
movie section
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TRY YOUR HAND AT ANIMATION
Part 1.
Animation supplies
Animation stands
Camera operation
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MR. MAGOO
ROGER TILTON
THROUGH the magic of single-frame photography you can bring drawings and inanimate objects to life on your movie screen. A few simple shortcuts will help you add this fascinating branch of movie-making to your bag of camera tricks. With them you can make animated titles, and transition effects for your live-action films, or you can make a complete cartoon film.
PopularPhotography_19560601_0038_006_0093.xml
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127
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Advertisement
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PopularPhotography_19560601_0038_006_0094.xml
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128
128
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QUICK-SET, Inc.
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QUICK-SET, Inc.
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PopularPhotography_19560601_0038_006_0095.xml
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129
129
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Advertisements
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CENTRAL CAMERA COMPANY
35mm LUDWIG
CENTRAL CAMERA COMPANY
35mm FUTURA
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PopularPhotography_19560601_0038_006_0096.xml
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130
130
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BERNDT-BACH, INC.: "AURICON PRO-600"
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BERNDT-BACH, INC.
"AURICON PRO-600"
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PopularPhotography_19560601_0038_006_0097.xml
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131
131
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Advertisements
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BROOKS CAMERAS
ROLLEICORD IV
BROOKS CAMERAS
BOLSEY B2
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PopularPhotography_19560601_0038_006_0098.xml
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132
132,133
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560601_0038_006_0099.xml
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134
134,136
EQUIPMENT AND MATERIALS
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EUROPEAN COLOR FILMS
If you're going abroad this summer here's the lowdown on eight European color films.
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GEORGE ASHTON
If you are going to Europe this summer you'll surely be making color pictures of the places you visit. In Europe you'll find there's plenty of color film in the stores—but how do they stack up against the films you use already and know so well?
PopularPhotography_19560601_0038_006_0100.xml
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135
135
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MINIFILM CAMERA CORP.
ARGUS C44
MINIFILM CAMERA CORP.
EXAKTA VX
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PopularPhotography_19560601_0038_006_0101.xml
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136
136
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RUSS PHOTO SERVICE
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RUSS PHOTO SERVICE
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PopularPhotography_19560601_0038_006_0102.xml
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137
137
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WALL ST. CAMERA EXCH.
BRAND NEW 1956 RETINA IIIC
WALL ST. CAMERA EXCH.
BRAND NEW 1956 AUTO ROLLEIFLEX LVS
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PopularPhotography_19560601_0038_006_0103.xml
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138
138
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ALLIED IMPEX CORP
Ultrablitz EXPERT IV
ALLIED IMPEX CORP
Ultrablitz MATADOR EITHER MODEL
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PopularPhotography_19560601_0038_006_0104.xml
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139
139
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FREESTYLE SALES CO.
ANSCO DAYLIGHT COLOR
FREESTYLE SALES CO.
K-20 AERIAL CAMERA
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PopularPhotography_19560601_0038_006_0105.xml
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140
140
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Sid Klein
4-LAMP LIGHT BAR
Sid Klein
FAN FOLD B. C. FLASH
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PopularPhotography_19560601_0038_006_0106.xml
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141
141
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KOWA OPTICAL CORP.: Kalloflex
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KOWA OPTICAL CORP.
Kalloflex
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PopularPhotography_19560601_0038_006_0107.xml
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141
141
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Bass Camera Co
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Bass Camera Co
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PopularPhotography_19560601_0038_006_0108.xml
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141
141
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LISCO PRODUCTS CO.
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LISCO PRODUCTS CO.
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PopularPhotography_19560601_0038_006_0109.xml
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141
141
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KINNARD CO.: SPOT-O-MATIC ENLARGING METER
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KINNARD CO.
SPOT-O-MATIC ENLARGING METER
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PopularPhotography_19560601_0038_006_0110.xml
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142
142
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HANIMEX (U.S.A.) INC.: MICROFILM CASSETTE
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HANIMEX (U.S.A.) INC.
MICROFILM CASSETTE
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PopularPhotography_19560601_0038_006_0111.xml
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142
142
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19560601_0038_006_0112.xml
article
142
142,143
NEW BOOKS
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NEW BOOKS
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B.S.
Here is a unique and exciting contribution to the technical side of photographic literature. It is not a how-to book, although it does give much practical information which can readily be applied by the photographer. Neither is it a guide to the type of equipment described in its title, although it does give much specific information about many well-known precision cameras.
PopularPhotography_19560601_0038_006_0113.xml
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143
143
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Advertisements
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CAMERA IMPORT CORPORATION
8mm LENSES
CAMERA IMPORT CORPORATION
16mm LENSES
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PopularPhotography_19560601_0038_006_0114.xml
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144
144
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AWON FILMS
FRESH COLOR FILM
AWON FILMS
FRESH MOVIE FILM
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PopularPhotography_19560601_0038_006_0115.xml
article
144
144
HOW IT'S DONE
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CROPPING 35-mm SLIDES
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HERE IS a simple, safe, cropping method to improve the photographic composition of your 35-mm color slides. This inexpensive masking procedure, which allows you to change the format of color transparencies, requires little equipment: a roll of Kodak Binding Tape, a 3×5 library index card and a razor blade or knife.
PopularPhotography_19560601_0038_006_0116.xml
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145
145
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AIR PHOTO SUPPLY CORP.
K-20 AERIAL CAMERA
AIR PHOTO SUPPLY CORP.
F-8 AERIAL CAMERA
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PopularPhotography_19560601_0038_006_0117.xml
article
146
146,147
EQUIPMENT AND MATERIALS
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ROYAL 36 A NEW ROBOT
New Robot breaks square-frame tradition to bring rapid-fire operation to standard-size 35-mm field
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Harold O. Rosenzweig
SINCE their introduction over twenty years ago, Robot cameras have offered two unique characteristics—machine-gun-like speed of operation and a 24×24-mm format instead of the standard 24×36-mm size. This square frame, although adopted by some other cameras like the short-lived Zeiss Tenax, became known as the Robot size.
PopularPhotography_19560601_0038_006_0118.xml
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147
147
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KONICA CAMERA CO.: KONICA II A
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KONICA CAMERA CO.
KONICA II A
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PopularPhotography_19560601_0038_006_0119.xml
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147
147
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WILMOT SALES
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WILMOT SALES
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PopularPhotography_19560601_0038_006_0120.xml
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147
147
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GERMAIN School of Photography
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GERMAIN School of Photography
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PopularPhotography_19560601_0038_006_0121.xml
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147
147
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HI-FI COLOR LAB
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HI-FI COLOR LAB
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PopularPhotography_19560601_0038_006_0122.xml
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148
148
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Advertisement: 1956 PHOTOGRAPHY DIRECTORY
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1956 PHOTOGRAPHY DIRECTORY
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PopularPhotography_19560601_0038_006_0123.xml
article
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148
EQUIPMENT AND MATERIALS
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NEW WESTON METER
The Weston Master III offers a three-way exposure dial.
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Another institution in the field of photography has given way to progress. The Weston speed-rating system, for almost 25 years a fixture on the American scene, has been dropped on the newest Weston meter, the Master III. Instead, the meter uses the ASA exposure index system, now in almost universal use.
PopularPhotography_19560601_0038_006_0124.xml
article
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148
CONTESTS AND MARKETS
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CONTESTS AND MARKETS
CONTESTS
MARKETS
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TIMELY CLOTHES, INC., has opened a contest featuring photographs of action in sports. Pictures featuring participation in birdwatching and soap-box racing are requested, along with photographs of the more traditional spectator sports.
PopularPhotography_19560601_0038_006_0125.xml
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149
149
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Advertisements
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TIFFEN MARKETING CO.
Tiffen HI-TRANS Screw-In Filters
TIFFEN MARKETING CO.
Tiffen Special LENS SHADES
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PopularPhotography_19560601_0038_006_0126.xml
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149
149
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VOIGTLANDER DIVISION
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VOIGTLANDER DIVISION
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PopularPhotography_19560601_0038_006_0127.xml
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150
150
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Advertisements
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DELPRO SALES CO.
35mm ANSCO COLOR
DELPRO SALES CO.
35mm × 100' GUARANTEED SAFETY FILM
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PopularPhotography_19560601_0038_006_0128.xml
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150
150
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Advertisement
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PopularPhotography_19560601_0038_006_0129.xml
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150
150
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CIRCULATION DEPARTMENT
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CIRCULATION DEPARTMENT
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PopularPhotography_19560601_0038_006_0130.xml
article
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EQUIPMENT AND MATERIALS
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NEW PRODUCT AVALANCHE
Chicago Trade Show Reveals New Trends
Electronic Flash
Slide Projectors
Japanese Imports
Movie Equipment
Unusual Developments
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NORMAN C. LIPTON
Photography's golden age! A buyer's market! These are the firm impressions of the photographic industry that we carried away from Chicago on March 9 after five days of scanning the 200-odd equipment exhibits at the 31st annual convention and trade show of the Master Photo Dealers and Finishers Association.
PopularPhotography_19560601_0038_006_0131.xml
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151
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PANORAM FILM LABS
35mm COLOR SLIDE DUPLICATING
PANORAM FILM LABS
ANSCOCHROME ASA 32
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PopularPhotography_19560601_0038_006_0132.xml
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151
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560601_0038_006_0133.xml
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151
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THE NEGA FILE CO
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THE NEGA FILE CO
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PopularPhotography_19560601_0038_006_0134.xml
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152
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Argus
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Available Light
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PopularPhotography_19560601_0038_006_0135.xml
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153
153
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KLING PHOTO CORP.: GOSSEN SIXTOMAT X-3
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KLING PHOTO CORP.
GOSSEN SIXTOMAT X-3
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PopularPhotography_19560601_0038_006_0136.xml
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153
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SOLAR
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SOLAR
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PopularPhotography_19560601_0038_006_0137.xml
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153
153
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BURKE & JAMES, Inc.: SUPERB Paxette 11M 35mm CAMERA
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BURKE & JAMES, Inc.
SUPERB Paxette 11M 35mm CAMERA
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PopularPhotography_19560601_0038_006_0138.xml
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154
154
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BRAQUETTE, Inc.
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BRAQUETTE, Inc.
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PopularPhotography_19560601_0038_006_0139.xml
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154
154
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NUCLEAR PRODUCTS CO.: STATIC masters
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NUCLEAR PRODUCTS CO.
STATIC masters
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PopularPhotography_19560601_0038_006_0140.xml
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154
154
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CAPITAL CAMERA co.
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CAPITAL CAMERA co.
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PopularPhotography_19560601_0038_006_0141.xml
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154
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RAY-VOGUE
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RAY-VOGUE
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PopularPhotography_19560601_0038_006_0142.xml
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155
155
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Advertisements
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DELTA PHOTO SUPPLY
35mm Bulk Film Combo
DELTA PHOTO SUPPLY
VARIGAM
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PopularPhotography_19560601_0038_006_0143.xml
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155
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COLOR-VISION
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COLOR-VISION
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PopularPhotography_19560601_0038_006_0144.xml
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156
156,157
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560601_0038_006_0145.xml
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158
158
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U-MONT: Redi-Glimps
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U-MONT
Redi-Glimps
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PopularPhotography_19560601_0038_006_0146.xml
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158
158
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NATIONAL Camera Repair School
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NATIONAL Camera Repair School
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PopularPhotography_19560601_0038_006_0147.xml
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158
158
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ALFRED BASS INC.
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ALFRED BASS INC.
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PopularPhotography_19560601_0038_006_0148.xml
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158
158
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CINEMA PRODUCTS
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CINEMA PRODUCTS
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PopularPhotography_19560601_0038_006_0149.xml
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159
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Advertisements
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PopularPhotography_19560601_0038_006_0150.xml
article
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159
CALENDAR OF EXHIBITIONS
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CALENDAR OF EXHIBITIONS
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18th Buffalo International Exhibition of Nature Photography*, Buffalo Museum of Science and Museum of Science Photography Club, Buffalo, N. Y. Closes May 6, 1956. Kntry fee $1, four prints or four slides allowed. On exhibition at Buffalo Museum of Science, May 23 through June 11, 1956.
PopularPhotography_19560601_0038_006_0151.xml
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160
160
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THE SURPLUS MART: K-20 AERIAL CAMERA
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THE SURPLUS MART
K-20 AERIAL CAMERA
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PopularPhotography_19560601_0038_006_0152.xml
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160
160
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19560601_0038_006_0153.xml
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160
160
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TV WORKSHOP
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TV WORKSHOP
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PopularPhotography_19560601_0038_006_0154.xml
article
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160
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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ORTHO OR PAN? which film for you?
Here are the basic differences between orthochromatic and panchromatic emulsions
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IF YOU ARE a beginner in photography you may be puzzled about the relative merits of panchromatic ("pan") and orthochromatic ("ortho") films. Black-and-white films with brand names ending in "chrome" (Verichrome, Plenachrome, Gevachrome, etc.) are ortho films; others are pan.
PopularPhotography_19560601_0038_006_0155.xml
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161,162,163,164
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THE PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19560601_0038_006_0156.xml
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CLASSIFIED ADVERTISING
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PopularPhotography_19560601_0038_006_0157.xml
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168
168
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Advertisements
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EDMUND SCIENTIFIC CORP.
7×50 MONOCULAR
EDMUND SCIENTIFIC CORP.
f/1.4 16mm MOVIE PROJECTION LENS
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PopularPhotography_19560601_0038_006_0158.xml
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169
169
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NIKON INCORPORATED: NIKON S-2
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NIKON INCORPORATED
NIKON S-2
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PopularPhotography_19560601_0038_006_0159.xml
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170
170
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19560601_0038_006_0160.xml