Issue: 19560501

Tuesday, May 1, 1956
May
5
False
38
Saturday, November 29, 2014

Articles
cover
1
1,4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560501_0038_005_0001.xml
advertisement
2
2
[no value]
[no value]
General Aniline & Film Corp.: ANSCOCHROME
[no value]
General Aniline & Film Corp.
ANSCOCHROME
[no value]
[no value]
PopularPhotography_19560501_0038_005_0002.xml
advertisement
3
3
[no value]
[no value]
Advertisements
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Kalimar Inc.
SEKONIC LEADER
Kalimar Inc.
SEKONIC COMPACT
[no value]
[no value]
PopularPhotography_19560501_0038_005_0003.xml
tableOfContents
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560501_0038_005_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19560501_0038_005_0005.xml
advertisement
5
5
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Advertisements
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STERLING-HOWARD
SPEED PRESS
STERLING-HOWARD
EDINEX - SYNCHRO
[no value]
[no value]
PopularPhotography_19560501_0038_005_0006.xml
advertisement
6
6
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[no value]
ALLIED IMPEX CORP.: ARGUS C-3
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ALLIED IMPEX CORP.
ARGUS C-3
[no value]
[no value]
PopularPhotography_19560501_0038_005_0007.xml
article
6
6
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
Since the Good Old Days
Through the Telescope
Who Fixed What, When?
3-D Becomes 2-D
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After living in Austria for more than two decades I might be able to explain to Mr. Robert F. Meagher (Letters, February 1956) the pre-war Gemütlichkeit in European photos. Many parts of Europe experienced hardship and terror and now desire peaceful photographic subjects.
PopularPhotography_19560501_0038_005_0008.xml
advertisement
7
7
[no value]
[no value]
Bell & Howell: Regent Deluxe Projector
[no value]
Bell & Howell
Regent Deluxe Projector
[no value]
[no value]
PopularPhotography_19560501_0038_005_0009.xml
advertisement
8
8
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[no value]
AIREQUIPT Mfg. Co., Inc.: STEREO THEATER
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AIREQUIPT Mfg. Co., Inc.
STEREO THEATER
[no value]
[no value]
PopularPhotography_19560501_0038_005_0010.xml
article
8
8,10,18,26,199,200,201
TOOLS AND TECHNIQUES
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TOOLS AND TECHNIQUES
A round-up of recent developments and significant trends
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Norman C. Lipton
AO Executive Projectors. A unique and scientifically sound feature of the American Optical Company’s new 300- and 500-watt Executive projectors for 2×2-inch slides is the so-called “filtered shutter” arrangement which throws a blue patch of light on the screen between slides —in place of the usual black-out.
PopularPhotography_19560501_0038_005_0011.xml
advertisement
9
9
[no value]
[no value]
Advertisements
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Bell & Howell
NEW COLORIST II
Bell & Howell
COLORIST I
[no value]
[no value]
PopularPhotography_19560501_0038_005_0012.xml
advertisement
10
10
[no value]
[no value]
THE FR CORPORATION: fR Electronic Flash
[no value]
THE FR CORPORATION
fR Electronic Flash
[no value]
[no value]
PopularPhotography_19560501_0038_005_0013.xml
advertisement
11
11
[no value]
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EXAKTA CAMERA COMPANY
[no value]
EXAKTA CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0014.xml
advertisement
12
12,13,14,15,16,17
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Advertisements
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Dowling's
CONTAX
Dowling's
Pentron PORTABLE TAPE RECORDER
[no value]
[no value]
PopularPhotography_19560501_0038_005_0015.xml
advertisement
18
18
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[no value]
Dyco Color Corp.: NEW DYCO COLOR PRINT KIT
[no value]
Dyco Color Corp.
NEW DYCO COLOR PRINT KIT
[no value]
[no value]
PopularPhotography_19560501_0038_005_0016.xml
advertisement
19
19,20,21,22,23,24
[no value]
[no value]
CANON CAMERA COMPANY, INC.: CANON MODEL V
[no value]
CANON CAMERA COMPANY, INC.
CANON MODEL V
[no value]
[no value]
PopularPhotography_19560501_0038_005_0017.xml
advertisement
25
25
[no value]
[no value]
GENERAL ELECTRIC: G-E PowerMite M2
[no value]
GENERAL ELECTRIC
G-E PowerMite M2
[no value]
[no value]
PopularPhotography_19560501_0038_005_0018.xml
advertisement
26
26
[no value]
[no value]
Advertisements
[no value]
KONICA CAMERA CO.
KONICA IIa
KONICA CAMERA CO.
KONICA II
[no value]
[no value]
PopularPhotography_19560501_0038_005_0019.xml
advertisement
27
27
[no value]
[no value]
WIRGIN BROTHERS: EDIXA RANGEFINDER MODEL C
[no value]
WIRGIN BROTHERS
EDIXA RANGEFINDER MODEL C
[no value]
[no value]
PopularPhotography_19560501_0038_005_0020.xml
advertisement
28
28,29
[no value]
[no value]
American Optical: Lower Silhouette Look
[no value]
American Optical
Lower Silhouette Look
[no value]
[no value]
PopularPhotography_19560501_0038_005_0021.xml
advertisement
30
30
[no value]
[no value]
JOHN G. MARSHALL Mfg. Co., Inc.
[no value]
JOHN G. MARSHALL Mfg. Co., Inc.
[no value]
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[no value]
PopularPhotography_19560501_0038_005_0022.xml
article
30
30
STEREO TODAY
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STEREO TODAY
Slide Services Stimulated
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Robert L. McIntyre
The changeover from Kodachrome loads with processing and mounting included in their purchase price makes this a good time to review your own film and mounting requirements. Everyone who has been using Kodachrome now is forced to revise his procedure.
PopularPhotography_19560501_0038_005_0023.xml
advertisement
31
31
[no value]
[no value]
STANDARD CAMERA CORPORATION: Praktina
[no value]
STANDARD CAMERA CORPORATION
Praktina
[no value]
[no value]
PopularPhotography_19560501_0038_005_0024.xml
advertisement
32
32
[no value]
[no value]
HOLLYWOOD CAMERA COMPANY
[no value]
HOLLYWOOD CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0025.xml
advertisement
33
33
[no value]
[no value]
GRAFLEX INC.
[no value]
GRAFLEX INC.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0026.xml
advertisement
34
34,35
[no value]
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Burleigh Brooks, Inc.: Revere 38
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Burleigh Brooks, Inc.
Revere 38
[no value]
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PopularPhotography_19560501_0038_005_0027.xml
advertisement
36
36
[no value]
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E. LEITZ, INC.: LEICA-METER 2
[no value]
E. LEITZ, INC.
LEICA-METER 2
[no value]
[no value]
PopularPhotography_19560501_0038_005_0028.xml
article
36
36,38,197
35-mm TODAY
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35-mm TODAY
Interchangeable lenses by the carload
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Bob Schwalberg
Ten years ago, if memory serves correctly, only five 35-mm cameras featured interchangeable lenses. These were the Leica, Contax, Kine-Exakta, Robot, and Ektra. All told, there probably weren’t more than 50 or so lenses made for these boxes, not counting then-obsolete glassware.
PopularPhotography_19560501_0038_005_0029.xml
advertisement
37
37
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E. LEITZ, INC.: Leica
[no value]
E. LEITZ, INC.
Leica
[no value]
[no value]
PopularPhotography_19560501_0038_005_0030.xml
advertisement
38
38,39
[no value]
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0031.xml
advertisement
40
40
[no value]
[no value]
hamilton house
[no value]
hamilton house
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0032.xml
advertisement
41
41
[no value]
[no value]
Argus Cameras, Inc.: New Argus Standard 300 Projector
[no value]
Argus Cameras, Inc.
New Argus Standard 300 Projector
[no value]
[no value]
PopularPhotography_19560501_0038_005_0033.xml
advertisement
42
42
[no value]
[no value]
KOWA OPTICAL CORPORATION: kalloflex
[no value]
KOWA OPTICAL CORPORATION
kalloflex
[no value]
[no value]
PopularPhotography_19560501_0038_005_0034.xml
advertisement
43
43
[no value]
[no value]
SYLVANIA ELECTRIC PRODUCTS INC.: Sylvania Flashbulbs
[no value]
SYLVANIA ELECTRIC PRODUCTS INC.
Sylvania Flashbulbs
[no value]
[no value]
PopularPhotography_19560501_0038_005_0035.xml
advertisement
44
44
[no value]
[no value]
COLOR KING LABS
[no value]
COLOR KING LABS
[no value]
[no value]
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PopularPhotography_19560501_0038_005_0036.xml
article
44
44,170
COLOR CLINIC
[no value]
COLOR CLINIC
A famous technician solves your problems
Ektachrome for Box Cameras?
Color Shooting Abroad
Printing Filters on Camera Lenses
[no value]
[no value]
David B. Eisendrath
I have read recently that Eastman Kodak Company has introduced two new materials for color printing. Is either of them suitable for an amateur who makes color prints in his own darkroom?— J.F.X.R., Kansas City, Mo. You are probably referring to the new Kodak Color Print Material Type C and Type R. Type C is designed for making prints from Ektacolor and Kodacolor negatives; the Type R is based on a reversal process that is designed for making prints from Kodachrome or Ektachrome transparencies.
PopularPhotography_19560501_0038_005_0037.xml
advertisement
45
45,46,47,48
[no value]
[no value]
PEERLESS CAMERA STORES
[no value]
PEERLESS CAMERA STORES
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0038.xml
advertisement
49
49
[no value]
[no value]
POLAROID CORP.: POLAROID Land CAMERA
[no value]
POLAROID CORP.
POLAROID Land CAMERA
[no value]
[no value]
PopularPhotography_19560501_0038_005_0039.xml
advertisement
50
50,51
[no value]
[no value]
OLDEN CAMERA & LENS CO.
[no value]
OLDEN CAMERA & LENS CO.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0040.xml
advertisement
52
52
[no value]
[no value]
DAVIDSON MANUFACTURING CO.
[no value]
DAVIDSON MANUFACTURING CO.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0041.xml
article
52
52,173
CAMERA CLUBS
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CAMERA CLUBS
For Your Correspondence List
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[no value]
Whit Hillyer
If you could examine the beefs I see regularly regarding the need for common-sense competition judging hither and yon, you’d welcome (as I did) a recent bulletin from New York’s Metropolitan Stereo Club. These folks have instituted a “school for judges,” to inform the membership on judging criteria and, more important, to build up a group of competent arbiters within their own midst.
PopularPhotography_19560501_0038_005_0042.xml
advertisement
53
53
[no value]
[no value]
NIKON Incorporated
[no value]
NIKON Incorporated
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0043.xml
advertisement
54
54
[no value]
[no value]
Penn Camera
[no value]
Penn Camera
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0044.xml
advertisement
55
55
[no value]
[no value]
WESTON
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WESTON
[no value]
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PopularPhotography_19560501_0038_005_0045.xml
article
56
56,205
CANDID SHOTS
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CANDID SHOTS
Contest: the Time Is Now
Two Books for Your Shelf
Better Living Baby Contest
For an Error, A Citation
National Photo Show
Red Cross Wants Old Pictures
FIRST PHOTOGRAPHIC PRINTING ESTABLISHMENT: 1845
Correction: Water Color Stamps
[no value]
[no value]
the Editors
There are two dates connected with the 1956 POPULAR PHOTOGRAPHY International Picture contest. One is March 6, the opening date for entries. You don’t have to worry about that one. The other is June 30, the closing date. That’s the one to mark on your calendar.
PopularPhotography_19560501_0038_005_0046.xml
advertisement
57
57
[no value]
[no value]
PAILLARD PRODUCTS INC.: BOLEX
[no value]
PAILLARD PRODUCTS INC.
BOLEX
[no value]
[no value]
PopularPhotography_19560501_0038_005_0047.xml
article
58
58,59,114,115
GENERAL INTEREST
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WHAT HAPPENED TO THE SNAP SHOT?
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DOROTHY FIELDS
WHAT has happened to the simple snapshot, the six-to-a-page kind that bulged the leather-covered photograph albums of a few decades ago? Today even the most amateur of amateur photographers reels under a pride-crushing blow if his pictures are referred to as snapshots or having a “snapshot-ish” quality.
PopularPhotography_19560501_0038_005_0048.xml
article
60
60,61,62,63,176,178,180
EQUIPMENT AND MATERIALS
[no value]
SUB MINIATURES
These tiny precision instruments can make pictures with unobtrusive efficiency when the situation requires a really candid candid camera
THE SUBMINIATURE CAPTURES CELEBRITIES OFF-GUARD
SOME TYPICAL ACCESSORIES AVAILABLE FOR SUBMINIATURE CAMERAS
[no value]
[no value]
ARTHUR KRAMER
SUBMINIATURE cameras using 16mm film have been around for a long time but only recently have they left the novelty counters to make their bid for recognition as instruments capable of serious photography. Limited by crude design, uncertain film supply, and careless processing, these cameras were barely capable of producing a blurry, grainy 4×5 print.
PopularPhotography_19560501_0038_005_0049.xml
article
64
64,65
PORTRAITURE
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HOW MANY PICTURES MAKE A PORTRAIT?
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MORE than one, says photographer D. P. Rodewald, who believes that no single picture can convey enough of the “ebb and flow of personality” to constitute a portrait. The five photographs reproduced here were all taken of his wife over a period of a year and a half, and represent his concept of multiple or collective portraiture with each picture revealing a different mood or aspect of the subject’s personality.
PopularPhotography_19560501_0038_005_0050.xml
article
66
66,67,68,69,206
HOW IT’S DONE
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JOSEF SCHNEIDER TELLS HOW TO PHOTOGRAPH CHILDREN FOR PRIZE-WINNING PICTURES
SCHNEIDER SHOWS HOW TO SHOOT WITH ONE LIGHT
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JOSEF SCHNEIDER
THE photographs shown on this spread are from the home-study course by the famous child photographer, Josef Schneider (published by The Academy of Practical Photography, Inc., Suite 1402, 119 West 57th Street, New York 19) . Although he uses more expensive equipment than most amateurs own, the basic principles in his work can be used by every amateur.
PopularPhotography_19560501_0038_005_0051.xml
article
70
70,71,72,73
HOW IT’S DONE
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PICTURES WITHIN A PICTURE
Imaginative cropping sometimes can reveal a variety of pictures contained inside one negative area. Take a second look at your own photos and try this experiment
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Arthur Goldsmith
A LARGE part of becoming a photographer is in learning to see—not only that portion of reality you choose to record on film but also the resulting picture itself. This latter kind of seeing, a rigorous analysis of the entire negative area, shouldn’t be dismissed as mere second-guessing.
PopularPhotography_19560501_0038_005_0052.xml
article
74
74,75,76,77,172
HOW IT’S DONE
[no value]
HOW TO SHOW OFF YOUR PRINTS
supplies you’ll need for flush-mounting your prints
how to cut board and flush-mount prints
hanging method no. 1: gummed cloth hanger
hanging method no. 2: picture-frame corners and rubber bands
hanging method no. 3: wood blocks, screw-eyes, and wire
hanging method no. 4: wood moulding strips
[no value]
[no value]
ARTHUR H. BLEICH
OF course you’re proud of your own pictures. We all are. But how many of us show our prints around to family and friends right after they’re made and then stack them away with good but vague intentions of mounting them, putting them in an album, or hanging them some nebulous day in the future?
PopularPhotography_19560501_0038_005_0053.xml
article
78
78,79,202
COLOR FEATURES
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IS THIS CREATIVE PHOTOGRAPHY?
Yes, says California pro LYNN FAYMAN, who makes color abstractions with simple objects and careful control of light quality
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WHEN the camera begins to do more than record subject matter purely and simply as it appears to the eye, when the photographer’s mind and personality leave their imprint on the picture, we often call the result “creative photography.” Two kinds of people take exception to this use of the word “creative.”
PopularPhotography_19560501_0038_005_0054.xml
article
80
80,81
COLOR FEATURES
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PICTURES FROM OUR READERS
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Robert A. Preston photographed pretty Connie Williams on a Florida beach with a Rolleiflex and Ektachrome E-1 Daylight Type film, plus a Skylight filter to reduce excessive blueness from the sky. A Heiland Strobonar V speedlight was used for fill-in, and exposure was 1/250 second, f/3.5.
PopularPhotography_19560501_0038_005_0055.xml
article
82
82,83,113
COLOR FEATURES
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TONY VENTI shoots a SPECTACULAR
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DID you see this inviting color photograph of a shipboard party in a recent magazine advertisement for American Export Lines? Since you’re a photographer yourself, you probably wondered how it was made. Was it a real party, perhaps in mid-Atlantic?
PopularPhotography_19560501_0038_005_0056.xml
article
84
84,85,86,87,88,89
CAMERA TECHNIQUE
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HOW YOUR LENS WORKS
The focal length of your lens and the position of your camera combine to determine the picture you get
PERSPECTIVE
THE LENS AT WORK
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[no value]
JOSEPH FOLDES
MOST photographers are so concerned with lens speed and sharpness that they seldom take time to consider just what lenses do, how they form the picture and how focal length and camera position affect the image. One basic property of any lens is its focal length.
PopularPhotography_19560501_0038_005_0057.xml
article
90
90,91,92,93,94,95,96,97,98,99,100,101,174,176
PICTURE FEATURE
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PHOTOGRAPHY
THEN ... AND NOW
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BEAUMONT NEWHALL
THE greatest mystery in the history of photography, Helmut and Alison Gernsheim state in the foreword to their encyclopedic and entertaining new book on the subject, is that it was not invented sooner. The principle of the camera was known in the Middle Ages, and artists began to use the camera to solve problems of perspective in the sixteenth century by tracing the groundglass image.
PopularPhotography_19560501_0038_005_0058.xml
article
102
102,103
PRINT CLINIC
[no value]
WHAT’S WRONG WITH MY PICTURE?
A new department of print criticism for amateurs
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0059.xml
advertisement
104
104,105
[no value]
[no value]
EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0060.xml
article
106
106,107,112,172
movie section
[no value]
ZOOM CAMERAS ARE HERE
[no value]
[no value]
[no value]
ALLAN GREEN
Although zoom lenses have been available for some time, as accessory lenses, not until recently have motion-picture-camera manufacturers hit upon the idea of a zoom camera—a unit with one lens that will do the work of a 3-lens turret, and also zoom.
PopularPhotography_19560501_0038_005_0061.xml
article
108
108,109
movie section
[no value]
NEW SPECIAL EFFECTS DEVICE
Low cost 3-V unit can give simple cameras the versatility of high-priced models
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Simple motion picture cameras can be turned into highly versatile units by means of the 3-V attachment. This device, manufactured by the Davis & Sanford Co., of New Rochelle, N. Y., will produce wipes, fades, trick shots, and other special effects.
PopularPhotography_19560501_0038_005_0062.xml
article
110
110
movie section
[no value]
6 ACCESSORIES
To help you make better films
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Shadow density can be easily calculated for black-and-white or color shooting with Color Contrast Spectra filters. Hold filter to eye and check areas in your picture. You will see your scene as your film “sees” it. Each filter sells at photo stores for $3.95.
PopularPhotography_19560501_0038_005_0063.xml
advertisement
111
111
[no value]
[no value]
U.S. PHOTO SUPPLY Co.: Walz COATED FILTERS
[no value]
U.S. PHOTO SUPPLY Co.
Walz COATED FILTERS
[no value]
[no value]
PopularPhotography_19560501_0038_005_0064.xml
advertisement
112
112
[no value]
[no value]
QUICK-SET, Inc.: new TABLE TOP
[no value]
QUICK-SET, Inc.
new TABLE TOP
[no value]
[no value]
PopularPhotography_19560501_0038_005_0065.xml
advertisement
113
113
[no value]
[no value]
Advertisements
[no value]
RIKEN OPTICAL INDUSTRIES, Ltd.
RICOHFLEX
RIKEN OPTICAL INDUSTRIES, Ltd.
RICOH
[no value]
[no value]
PopularPhotography_19560501_0038_005_0066.xml
advertisement
114
114
[no value]
[no value]
THE FR CORPORATION: Minolta AUTOCORD
[no value]
THE FR CORPORATION
Minolta AUTOCORD
[no value]
[no value]
PopularPhotography_19560501_0038_005_0067.xml
advertisement
115
115
[no value]
[no value]
THE FR CORPORATION: Minolta 'A'
[no value]
THE FR CORPORATION
Minolta 'A'
[no value]
[no value]
PopularPhotography_19560501_0038_005_0068.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
D. P. Bushnell & Co., Inc.
BINO-FOTO
D. P. Bushnell & Co., Inc.
FUJINON
[no value]
[no value]
PopularPhotography_19560501_0038_005_0069.xml
review
116
116
MARKET BRIEFS FROM BRITAIN
[no value]
MARKET BRIEFS FROM BRITAIN
[no value]
City Sale and Exchange
[no value]
City Sale and Exchange
Promicrol
$3
City Sale and Exchange
The Paterson slide viewer
$2.25
City Sale and Exchange
"Photocrescenta" lamps
$1.12
City Sale and Exchange
[no value]
$4.85
City Sale and Exchange
chrome, plated brass tube
$1.30
City Sale and Exchange
Kindermann Table Viewer
$11.70
[no value]
May & Baker's Promicrol Developer was the first of the really new soups to startle the world with its ability to bring out hitherto unavailable detail in "available light" exposures, coupled with fine grain and the ability to withstand practically unlimited "pushing."
PopularPhotography_19560501_0038_005_0070.xml
advertisement
117
117
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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[no value]
[no value]
PopularPhotography_19560501_0038_005_0071.xml
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118
118
[no value]
[no value]
ENTECO INDUSTRIES, INC.
[no value]
ENTECO INDUSTRIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0072.xml
article
118
118
PHOTO TIPS —
[no value]
PHOTO TIPS —
SHORT CUTS TO BETTER PICTURES
Polaroid Viewing Filter
Tanks for Color Processing
Small Filters for Big Lenses
Simple Tripod Extension
Level Checks Tripod Placement
[no value]
[no value]
[no value]
Adjusting contrasts of indoor lighting and deciding when fill-in flash is needed outdoors are functions of the standard blue viewing filter. A substitute can be made from cut-apart halves of the spectacles with which one views 3-dimensional movies.
PopularPhotography_19560501_0038_005_0073.xml
article
119
119,120,121
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
PHOTOKINA—
Focal point of photographic progress in Germany
An early beginning
Two pace-setters
A decade of new life
An eye for the future
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[no value]
[no value]
THIS year again the eyes of the photographic world will be turned toward Cologne, Germany, the home city of photokina, the International Photo and Cinema Exhibition. The big show opens on September 29 and runs through October 7, displaying to the public all the industry’s new products for 1957.
PopularPhotography_19560501_0038_005_0074.xml
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122
122,123
[no value]
[no value]
FRANKE & HEIDECKE: Rollei
[no value]
FRANKE & HEIDECKE
Rollei
[no value]
[no value]
PopularPhotography_19560501_0038_005_0075.xml
article
124
124
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
The Leica — pioneer in 35-mm
[no value]
[no value]
[no value]
[no value]
GOETHE may have been responsible in his time for glamorizing Wetzlar, for he lived and worked in this picturesque market town and immortalized some of its people in his writings. In this century, however, there is an entirely different reason why a still not-too-large town, with its gabled roofs and half-timbered houses, is surprisingly well known all over the world.
PopularPhotography_19560501_0038_005_0076.xml
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125
125
[no value]
[no value]
SYNCHRO-COMPUR
[no value]
SYNCHRO-COMPUR
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0077.xml
article
126
126
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Deckel — from lens cap to Compur
[no value]
[no value]
[no value]
[no value]
WHICH came first—the chicken or the egg? At least three thousand German workers could find an answer to that question in the history of their firm. In their case, the answer would be egg—though they’d call it something else, like Compound, or Compur.
PopularPhotography_19560501_0038_005_0078.xml
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127
127,128,129
[no value]
[no value]
Voigtländer PROMINENT: PROMINENT
[no value]
Voigtländer PROMINENT
PROMINENT
[no value]
[no value]
PopularPhotography_19560501_0038_005_0079.xml
article
130
130
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Schleussner-Adox — films for many purposes
[no value]
[no value]
[no value]
[no value]
“YOUR plates are excellent in every respect!" This compliment was written on May 13, 1896 by the famous Dr. W. C. Roentgen, discoverer of X-ray photography. It was addressed to Herr Dr. Schleussner, founder of the Schleussner-Adox factory, who although only a year had passed since X-ray photography was discovered, already had X-ray-plate supplies available for use.
PopularPhotography_19560501_0038_005_0080.xml
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131
131
[no value]
[no value]
INTERCONTINENTAL MARKETING CORP.: the Automatic Bauer 88B 8MM MOVIE CAMERA
[no value]
INTERCONTINENTAL MARKETING CORP.
the Automatic Bauer 88B 8MM MOVIE CAMERA
[no value]
[no value]
PopularPhotography_19560501_0038_005_0081.xml
advertisement
132
132
[no value]
[no value]
JOS. SCHNEIDER & CO.
[no value]
JOS. SCHNEIDER & CO.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0082.xml
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133
133
[no value]
[no value]
Schneider: TELE-ARTON
[no value]
Schneider
TELE-ARTON
[no value]
[no value]
PopularPhotography_19560501_0038_005_0083.xml
article
134
134
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Agfa—a phoenix in blue and orange
[no value]
[no value]
[no value]
[no value]
LOOKING northward along the Rhine from a high vantage point atop Cologne Cathedral, beyond the imposing fairground and exhibition halls of photokina, you can see an enormous complex of industrial buildings. It is the famous Bayer Works at Leverkusen, source of photographic materials and equipment which are known around the world under the name Agfa.
PopularPhotography_19560501_0038_005_0084.xml
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135
135
[no value]
[no value]
E. Leitz, Inc.
[no value]
E. Leitz, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0085.xml
article
136
136,137
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Franke & Heidecke—the story behind the making of a Rolleiflex
[no value]
[no value]
[no value]
[no value]
BY MODERN American standards, Braunschweig is a city of marked contrasts and paradoxes. The sight of workers going to and from their jobs on bicycles, creates an almost rustic impression. Yet these same workers include some of the world’s most advanced mechanical craftsmen.
PopularPhotography_19560501_0038_005_0086.xml
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138
138,139
[no value]
[no value]
Advertisements
[no value]
Carl Zeiss Inc.
NETTAR
Carl Zeiss Inc.
BOX TENGOR
[no value]
[no value]
PopularPhotography_19560501_0038_005_0087.xml
article
140
140
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Braun—versatile, lightweight electronic flash
[no value]
[no value]
[no value]
[no value]
IN WEST GERMANY’S photographic industry, traditionally accustomed to “Professor” and “Herr Doktors,” the Braun electronics company in Frankfort has earned a reputation as a group of go-getters. Less than four years ago, the Braun Hobby electronic-flash unit made its debut—today it is popular not only in Europe, but also throughout the rest of the world.
PopularPhotography_19560501_0038_005_0088.xml
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141
141
[no value]
[no value]
WILLOUGHBYS: BEWI AUTOMAT "A"
[no value]
WILLOUGHBYS
BEWI AUTOMAT "A"
[no value]
[no value]
PopularPhotography_19560501_0038_005_0089.xml
article
142
142,143
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Carl Zeiss—a tradition in camera craft is born again in a new West German home
[no value]
[no value]
[no value]
[no value]
JENA, is a town of medium size in Thuringia, a colorful part of Germany often called its "green heart.” Among Jena’s outstanding 19th Century citizens were Carl Zeiss, and a man who helped make Zeiss' name a camera byword throughout the world.
PopularPhotography_19560501_0038_005_0090.xml
article
144
144,145
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Voigtlander—its first two centuries mark development of modern camera
[no value]
[no value]
[no value]
[no value]
A FEW months from now, leading personalities from all over the world will meet at Braunschweig, Germany, to celebrate the 200th anniversary of Voigtlander—an internationally famous camera firm that came into being long before the camera itself.
PopularPhotography_19560501_0038_005_0091.xml
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146
146,147
[no value]
[no value]
CARL ZEISS, INC.: 90° BIOGON f/4.5
[no value]
CARL ZEISS, INC.
90° BIOGON f/4.5
[no value]
[no value]
PopularPhotography_19560501_0038_005_0092.xml
article
148
148,149
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Schneider-Kreuznach—from the land of the Lorelei, precision lenses for the world
[no value]
[no value]
[no value]
[no value]
LESS than a half-hour’s drive from the place where the legendary Lorelei is said to have interfered so magnificently with the seamanship of sailors along the Rhine, the town of Kreuznach tranquilly but industriously produces some of the world’s finest lenses by the most modern methods known to man.
PopularPhotography_19560501_0038_005_0093.xml
article
150
150
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Diax—new camera from a new factory
[no value]
[no value]
[no value]
[no value]
A BRAND-NEW assembly-line factory, designed to meet the most modern requirements of contemporary camera design and production, began operations after the war in the thriving, centuries-old city of Ulm, Germany. It was the Diax Kamera Werk, and in the four years since it entered the scene it has had gratifying success.
PopularPhotography_19560501_0038_005_0094.xml
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150
150
[no value]
[no value]
Advertisement: ADOX FILM
[no value]
[no value]
ADOX FILM
[no value]
[no value]
PopularPhotography_19560501_0038_005_0095.xml
advertisement
151
151
[no value]
[no value]
Advertisements
[no value]
[no value]
PRONTOR-SVS
[no value]
PRONTO
[no value]
[no value]
PopularPhotography_19560501_0038_005_0096.xml
article
152
152
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Cine Bauer celebrates a jubilee
[no value]
[no value]
[no value]
[no value]
SEPTEMBER 16, 1955, was a gala day in Stuttgart, Germany, for Herr Eugen Bauer, founder and president of a renowned firm, was the center of a jubilee celebration. Back in 1905 Herr Bauer had established a firm mainly concerned with the manufacture and repair of precision engineering and electro-technical apparatus.
PopularPhotography_19560501_0038_005_0097.xml
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153
153
[no value]
[no value]
E. Leitz, Inc.: LEICA M 3
[no value]
E. Leitz, Inc.
LEICA M 3
[no value]
[no value]
PopularPhotography_19560501_0038_005_0098.xml
article
154
154,155
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Zeiss Ikon—history of a famous name
[no value]
[no value]
[no value]
[no value]
WHAT’S in a name? The question is baffling at first in the case of Zeiss Ikon—but worth looking into. The reader will say that everybody knows the names of Carl Zeiss and Zeiss Ikon are famous in a world where high technical and optical precision have become important tools of everyday living.
PopularPhotography_19560501_0038_005_0099.xml
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156
156
[no value]
[no value]
KLING PHOTO CORPORATION: SUPER Baldina
[no value]
KLING PHOTO CORPORATION
SUPER Baldina
[no value]
[no value]
PopularPhotography_19560501_0038_005_0100.xml
article
156
156
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
King—
precision in the Black Forest
[no value]
[no value]
[no value]
BAD LIEBENZELL, a charming spot in Germany’s famed Schwarzwald, the Black Forest, does not look as if it had any industry more serious than enjoyment, but it is the home of one of the world’s newest cameras, the King “Regula.” Only six years old, the “Regula” was designed by its creator to meet three criteria.
PopularPhotography_19560501_0038_005_0101.xml
article
156
156
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Omnica—
camera cases and gadget bags
[no value]
[no value]
[no value]
TUCKED away in one of the most delightful valleys of the northern whose fine leather goods are sold in Rhineland is the Kritzler Company, every part of the globe. This is the home of the Omnica, a fitting—and fitted—leather case for fine cameras.
PopularPhotography_19560501_0038_005_0102.xml
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157
157
[no value]
[no value]
Linhof Corporation of America: Super Technika 23 'Special'
[no value]
Linhof Corporation of America
Super Technika 23 'Special'
[no value]
[no value]
PopularPhotography_19560501_0038_005_0103.xml
article
158
158
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Gauthier—50 years of between-lens shutters
[no value]
[no value]
[no value]
[no value]
SHUTTER design has come a long way since the days of momentarily removing a lens cap to make an exposure. Contributing to this growth during the past 50 years has been the firm of Alfred Gauthier, founded in 1904 by a photominded technician who began making shutters in a small workshop at Calmbach in the Black Forest region of Germany.
PopularPhotography_19560501_0038_005_0104.xml
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159
159
[no value]
[no value]
Advertisements
[no value]
CAMERA SPECIALTY COMPANY, INC.
QUINAR TELEPHOTO LENS
CAMERA SPECIALTY COMPANY, INC.
AUTO-QUINON f/1.9
[no value]
[no value]
PopularPhotography_19560501_0038_005_0105.xml
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160
160
[no value]
[no value]
KLING photo corporation: minox camera
[no value]
KLING photo corporation
minox camera
[no value]
[no value]
PopularPhotography_19560501_0038_005_0106.xml
article
160
160,161
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Linhof—
precision press and view cameras
[no value]
[no value]
[no value]
IT SOUNDS like name-dropping on an international scale when you hear the genial President of the Linhof Camera Works, Nikolous Karpf, talk— a sturdy Bavarian who resides in a modern glass-and-concrete palace on the southern outskirts of the city of Munich, Germany.
PopularPhotography_19560501_0038_005_0107.xml
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161
161
[no value]
[no value]
BERTRAM'S: BEWI AUTOMATIC
[no value]
BERTRAM'S
BEWI AUTOMATIC
[no value]
[no value]
PopularPhotography_19560501_0038_005_0108.xml
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162
162
[no value]
[no value]
Advertisements
[no value]
KLING PHOTO CORP.
KILAR LENSES
KLING PHOTO CORP.
ARRIFLEX 16 CAMERA
[no value]
[no value]
PopularPhotography_19560501_0038_005_0109.xml
article
162
162
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Gossen of Bavaria— pace-setter in light-meter design
[no value]
[no value]
[no value]
[no value]
P. GOSSEN and company, one of Europe’s largest manufacturers of electrical measuring instruments, was founded in 1919. Its beautiful modern plant is located in landscaped gardens and parks in the university town of Erlangen, Bavaria—the town where physicist George Ohm did his famous research.
PopularPhotography_19560501_0038_005_0110.xml
article
162
162
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Minox— 2½ ounces of precision
[no value]
[no value]
[no value]
[no value]
ONE of the most intriguing cameras on the market today is the Minox, weighing 2½ ounces, yet with an f/3.5 lens, a shutter to 1/1000 second, built-in flash and filters, and all in a package about the size of a pack of chewing gum. A visit to the Minox plant in Wetzlar explains some of the precision incorporated in so small a camera.
PopularPhotography_19560501_0038_005_0111.xml
article
163
163
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Balda—quality at moderate price
[no value]
[no value]
[no value]
[no value]
BALDA Kamera-Werke was founded in 1908 in the famous camera city of Dresden, now in the East Zone. After World War II this plant was abandoned and a new one founded in the West German City of Buende. Since its very beginning the Balda firm has been dedicated to the production of fine cameras in the popular-price field.
PopularPhotography_19560501_0038_005_0112.xml
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163
163
[no value]
[no value]
KLING PHOTO CORP.: OMNICA Convertible
[no value]
KLING PHOTO CORP.
OMNICA Convertible
[no value]
[no value]
PopularPhotography_19560501_0038_005_0113.xml
advertisement
163
163
[no value]
[no value]
Advertisement: Diax IIb
[no value]
[no value]
Diax IIb
[no value]
[no value]
PopularPhotography_19560501_0038_005_0114.xml
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164
164
[no value]
[no value]
KLING PHOTO CORP.: GOSSEN DUAL Sixon
[no value]
KLING PHOTO CORP.
GOSSEN DUAL Sixon
[no value]
[no value]
PopularPhotography_19560501_0038_005_0115.xml
article
164
164
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Bertram —
from ostrich egg to exposure meter
[no value]
[no value]
[no value]
A ROUND 1930 the big sensation in certain technical circles was selenium, a rather rare element which in metallic form changes its conductivity under the influence of light—a quality which, naturally enough, invited its utilization for photographic exposure meters.
PopularPhotography_19560501_0038_005_0116.xml
article
165
165
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Kilfitt—specialists in unusual lenses
[no value]
[no value]
[no value]
[no value]
FEW parts of Bavaria are more picturesque than the valley of the Isar, Munich’s own river, where a country house at Grosshesselohe bears the nameplate “Heinz Kilfitt,” on its door. One might expect to find, as a matter of course, a big factory and a big organization producing Kilfitt products.
PopularPhotography_19560501_0038_005_0117.xml
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165
165
[no value]
[no value]
Burleigh Brooks Inc.: Regula "Gipsy"
[no value]
Burleigh Brooks Inc.
Regula "Gipsy"
[no value]
[no value]
PopularPhotography_19560501_0038_005_0118.xml
article
166
166
STORY OF THE GERMAN PHOTO INDUSTRY
[no value]
Steinheil of Munich a household word to photographers
[no value]
[no value]
[no value]
[no value]
IN VARIOUS accounts dealing with early German photographic factories, the name of Munich keeps turning up—practically always in connection with some mechanic’s workshop which through the intelligence and industry of its owner developed into a sizable plant of world renown over the years.
PopularPhotography_19560501_0038_005_0119.xml
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167
167
[no value]
[no value]
WALL ST. CAMERA EXCH.
[no value]
WALL ST. CAMERA EXCH.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0120.xml
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168
168
[no value]
[no value]
ARROW PHOTOGRAPHIC PRODUCTS INC.
[no value]
ARROW PHOTOGRAPHIC PRODUCTS INC.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0121.xml
article
168
168
CALENDAR OF EXHIBITIONS
[no value]
CALENDAR OF EXHIBITIONS
[no value]
[no value]
[no value]
[no value]
Conducted according to the recommended practices of the Photographic Society of America.
PopularPhotography_19560501_0038_005_0122.xml
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169
169
[no value]
[no value]
WILLOUGHBYS
[no value]
WILLOUGHBYS
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0123.xml
advertisement
170
170
[no value]
[no value]
CARL ZEISS, INC.: IKOPHOT RAPID EXPOSURE METER
[no value]
CARL ZEISS, INC.
IKOPHOT RAPID EXPOSURE METER
[no value]
[no value]
PopularPhotography_19560501_0038_005_0124.xml
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170
170
[no value]
[no value]
THE NEGA FILE CO
[no value]
THE NEGA FILE CO
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0125.xml
advertisement
170
170
[no value]
[no value]
MODEL FILM CO.
[no value]
MODEL FILM CO.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0126.xml
advertisement
171
171
[no value]
[no value]
AMERICAN CAMERA EXCHANGE OF NEW YORK, INC.
[no value]
AMERICAN CAMERA EXCHANGE OF NEW YORK, INC.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0127.xml
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172
172
[no value]
[no value]
VOIGTLANDER DIVISION: VITESSA "L" AUTOMATIC 35mm Camera
[no value]
VOIGTLANDER DIVISION
VITESSA "L" AUTOMATIC 35mm Camera
[no value]
[no value]
PopularPhotography_19560501_0038_005_0128.xml
advertisement
172
172
[no value]
[no value]
BURKE & JAMES, Inc.: Paxette 11M 35mm CAMERA
[no value]
BURKE & JAMES, Inc.
Paxette 11M 35mm CAMERA
[no value]
[no value]
PopularPhotography_19560501_0038_005_0129.xml
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172
172
[no value]
[no value]
SUPERIOR BULK FILM COMPANY: "SPRING TONIC"
[no value]
SUPERIOR BULK FILM COMPANY
"SPRING TONIC"
[no value]
[no value]
PopularPhotography_19560501_0038_005_0130.xml
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173
173
[no value]
[no value]
LA BELLE SALES CORPORATION: La Belle DIRECTOR "300"
[no value]
LA BELLE SALES CORPORATION
La Belle DIRECTOR "300"
[no value]
[no value]
PopularPhotography_19560501_0038_005_0131.xml
advertisement
174
174
[no value]
[no value]
grand central camera
[no value]
grand central camera
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0132.xml
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175
175
[no value]
[no value]
grand central camera
[no value]
grand central camera
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0133.xml
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176
176
[no value]
[no value]
BOLSEY CORPORATION OF AMERICA
[no value]
BOLSEY CORPORATION OF AMERICA
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0134.xml
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176
176
[no value]
[no value]
ERIE SCIENTIFIC CORP.
[no value]
ERIE SCIENTIFIC CORP.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0135.xml
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176
176
[no value]
[no value]
DELPRO SALES CO.
[no value]
DELPRO SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0136.xml
advertisement
177
177
[no value]
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0137.xml
advertisement
178
178
[no value]
[no value]
Advertisements
[no value]
BOB RITZ
EXPOSURE METERS
BOB RITZ
RETINA III C
[no value]
[no value]
PopularPhotography_19560501_0038_005_0138.xml
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179
179
[no value]
[no value]
BOB RITZ
[no value]
BOB RITZ
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0139.xml
advertisement
180
180
[no value]
[no value]
Advertisements
[no value]
TIFFEN MARKETING CO.
HI-TRANS Screw-In Filters
TIFFEN MARKETING CO.
Screw-in LENS CAPS
[no value]
[no value]
PopularPhotography_19560501_0038_005_0140.xml
advertisement
180
180
[no value]
[no value]
BROOKS INSTITUTE
[no value]
BROOKS INSTITUTE
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0141.xml
advertisement
180
180
[no value]
[no value]
FOTOTERIA
[no value]
FOTOTERIA
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0142.xml
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181
181
[no value]
[no value]
CENTRAL CAMERA COMPANY
[no value]
CENTRAL CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0143.xml
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182
182
[no value]
[no value]
BROWN-FORMAN INDUSTRIES: BFi NO. 30 HYPO NEUTRALIZER
[no value]
BROWN-FORMAN INDUSTRIES
BFi NO. 30 HYPO NEUTRALIZER
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[no value]
PopularPhotography_19560501_0038_005_0144.xml
article
182
182
EQUIPMENT AND MATERIALS
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NEW LAMP BRINGS MODERN DESIGN TO PROJECTOR FIELD
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A NEW projection lamp, the Tru-Focus, has been announced by Sylvania Electric Products. Measuring only four inches from top to socket, this new lamp is said to provide a more constant level of illumination over its useful life. It will also allow a better alignment between the light source and the optical system of projectors, as well as opening new possibilities for projector design by virtue of its ability to be used in a horizontal position.
PopularPhotography_19560501_0038_005_0145.xml
advertisement
183
183
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AIR PHOTO SUPPLY CORP.
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AIR PHOTO SUPPLY CORP.
[no value]
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PopularPhotography_19560501_0038_005_0146.xml
advertisement
184
184,185
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560501_0038_005_0147.xml
article
186
186,188
a book review
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SIX ANNUALS
The world supply of good pictures seems inexhaustible
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[no value]
Bruce Downes
If anyone still doubts that photography is the universal folk art, he need only look at the magazines and annuals that pour from presses all over the world. Photographs have indeed become as numerous as words, and they are recording folkways and history more accurately and vividly than ever did words in the pre-Daguerrean past.
PopularPhotography_19560501_0038_005_0148.xml
advertisement
186
186
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SPIRATONE, INC.
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SPIRATONE, INC.
[no value]
[no value]
[no value]
PopularPhotography_19560501_0038_005_0149.xml
advertisement
187
187
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SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
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PopularPhotography_19560501_0038_005_0150.xml
advertisement
188
188
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UNIVERSAL COLOR STUDIO
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UNIVERSAL COLOR STUDIO
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PopularPhotography_19560501_0038_005_0151.xml
advertisement
188
188
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SOLAR: KODACHROME
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SOLAR
KODACHROME
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PopularPhotography_19560501_0038_005_0152.xml
advertisement
188
188
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KINNARD CO.: Spot-o-Matically
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KINNARD CO.
Spot-o-Matically
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[no value]
PopularPhotography_19560501_0038_005_0153.xml
advertisement
189
189
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MINIFILM CAMERA CORP.
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MINIFILM CAMERA CORP.
[no value]
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PopularPhotography_19560501_0038_005_0154.xml
advertisement
190
190
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Advertisements
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HABER & FINK, inc
ULTRABLITZ Matador
HABER & FINK, inc
SKOT
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PopularPhotography_19560501_0038_005_0155.xml
review
190
190,191,192,194,196
WHAT’S NEW
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WHAT’S NEW
TRADE NOTES AND NEWS
CAMERAS
LENSES & ACCESSORIES
CAMERA ACCESSORIES
FLASH
PROJECTING & VIEWING EQUIPMENT
SOUND PROJECTION EQUIPMENT
EXPOSURE METERS
DARKROOM EQUIPMENT
MISCELLANEOUS
Carl Zeiss, Inc.
[no value]
Carl Zeiss, Inc.
Ikoflex lb
$99
NEW IKOFLEX CAMERAS are announced by Carl Zeiss, Inc., 485 Fifth Ave., New-York 17. Both are of conventional twin-lens-reflex design and make 12 negatives on 120 roll film. Ikoflex lb (shown at left of illus.) has oversize focusing and film-winding knobs, and shutter and diaphragm numerals enlarged by miniature magnifying lenses; the Extrabrite focusing screen has an etched grid defining picture limits; internal light baffling has been added and the shutter release button moved to the body of the camera, etc. Price, with 75-mm Novar f/3.5 lens, is $99; with Tessar it is $119. Ikoflex Ic is exactly the same as the Ib, excepting the addition of a built-in, ASA-calibrated photoelectric exposure meter. Ic prices are $119 with Novar lens and $139 with Tessar.
Carl Zeiss, Inc.
Kodak Duaflex IV
$24.50
NEW DUAFLEX models are announced by Eastman Kodak Company, Rochester, N. Y. Kodak Duaflex IV with Kodar lens focuses from 3½ ft to inf., and Kodak Duaflex IV with Kodet lens is of fixed-focus type. Both variations have an improved shutter synchronized for all popular types of flashbulbs when set for instantaneous exposures. Both cameras produce 12 2¼×2¼ pictures on 620 film. Prices, respectively, are $24.50 and $15.95, and a Flasholder costs $4.25.
Carl Zeiss, Inc.
FUTURA S111
$177.50
FUTURA S111 is a rapid-wind camera imported by Nidorge & Co., 103 Park Ave., New York 17. There is a choice of lenses— f/2 Evar or ƒ/1.5 Frilon. Prices, respectively, are $177.50 and $227.50. The rapid-wind mechanism swings away from the camera and thus permits the taking of rapid-sequence pictures while using the viewfinder. Interchangeable wide-angle and telephoto lenses are available and all couple to the rangefinder. Also available is a Futura Universal Finder with parallax compensation and sunshade, as well as other accessories. Ask Nidorge for literature describing the many features of this new camera.
Carl Zeiss, Inc.
GRAFLEX EASY PAYMENT PLAN
GRAFLEX EASY PAYMENT PLAN has been instituted by Graflex, Inc., Rochester, N.Y. It relieves the dealer of all responsibility concerning collections, since he receives from Graflex a check for a full amount of the purchase. Buyers under the new plan receive, in addition to the purchased equipment, a free Equitable life-insurance policy. Down payment is 10 percent of purchase price.
Carl Zeiss, Inc.
DELTA STEREO camera
$84.50
DELTA STEREO camera, made by Lennor Eng. Co., 5612 Clark St., Chicago, has fixed-focus, matched LaCroix lenses, a measuring rack that grips nine film perforations instead of the usual three, and a shutter with speeds of 1/25, 1/50, and 1/100 that's automatically cocked when the film is advanced. Distance adjustments are for 5, 8, 10, 12 ft, and infinity. The flash unit is part of the camera and has a safety shield that also controls light quality. Price, with viewer, camera case, a roll of color film, and 10 flash bulbs, is $84.50.
Carl Zeiss, Inc.
BOLSEY B3
$59.95
BOLSEY B3, newest camera in the line of Bolsey Corp. of America, 118 E. 25th St., New York, is a 35-mm model with 45-mm Bolsey-Steinheil f/2.8 lens in Gauthier shutter with speeds from 1/10 to 1/200 sec and B, and having stop markings equidistant to permit more accurate intermediate curate intermediate settings. Synchronization is X-type. B3 has a split-image rangefinder and all scales are readable from directly above. Focusing is accomplished by downward motion of a lever. The camera, with ready cowhide case, is priced at, $59.95; Jubilee Flashgun costs $9.95.
Carl Zeiss, Inc.
AMIFLEX II
$20.95
AMIFLEX II, a twin-lens reflex camera imported by Sterling Howard, 561 E. Tremont Ave., New York 57, has 80-mm ƒ/3.5 lenses, precision-coupled for accurate focusing. A magnifier covers the entire viewing field and a finger flip opens the hood. Shutter speeds include 1 to 1/300 sec and B, and flash synchronization is built-in. Price, complete with case and flashgun, is $20.95.
Carl Zeiss, Inc.
SUPER IKONTA IV
$129
SUPER IKONTA IV, just announced by Carl Zeiss, Inc., 485 Fifth Ave., New York 17, is similar to Super Ikonta III in most respects, having a Tessar f/3.5 lens instead of a Novar, and Model IV has a built-in exposure meter, self-timer, and new Synchro-Compur shutter with light values. Price is $129.
Carl Zeiss, Inc.
[no value]
EXAKTA Camera Co., 705 Bronx River Rd., Bronxville 8, N.Y., has printed a new catalog which contains 32 pages and 66 illustrations descriptive of Exakta cameras and several lenses. Each product is described in detail, with optical and mechanical characteristics, application, and price. Ask them for the publication, “Exakta Continued."
Carl Zeiss, Inc.
[no value]
NIKON, INC. announces expanded service facilities at 251 Fourth Ave., New York 10, where the company has also established a modern new showroom and larger shipping department. All departments are manned and supervised by factory engineers and technicians.
Carl Zeiss, Inc.
SOLIGOR 66 single-lens reflex
$99.95
SOLIGOR 66 single-lens reflex is announced by Interstate Photo Supply Corp., 17 W. 17th St., New York. It takes 2¼×2¼ pictures with a 75-mm Soligor ƒ/3.5 lens with preset diaphragm. The fully flash-synchronized shutter (for focalplane flashbulbs or electronic flash) has speeds from 1/ 25 to 1/500 and B. Focusing is effected both through ed both through the field lens and a split-prism rangefinder. All of the standard features of this camera type are included in the new Soligor, which is priced at $99.95, with case at $9.95.
Carl Zeiss, Inc.
MAKRO-KILAR 90-mm ƒ/2.8 lens
$249.95
MAKRO-KILAR 90-mm ƒ/2.8 lens, import of Kling Photo Corp., 257 Fourth Ave., New York 10, has a double-sleeve helical mount permitting a reproduction ratio of 1:1.8 to infinity without the need for supplementary extensions. It employs a preset diaphragm mechanism and built-in lens shade with recessed filter retainer. Standard scales are supplemented by calibrations indicating reproduction ratios and exposure-correction factors. The lens is designed for use with 35-mm and 2¼×2¼ single-lens-reflex cameras, 16and 35-mm movie cameras, and, with a reflex housing, it can be used with the Leica and similar rangefinder cameras. Price is $249.95. Ask Kling for literature.
Carl Zeiss, Inc.
Argus C-3 camera
$49.95
SOLIGOR 135-mm ƒ/4.5, a 5-element true telephoto lens, designed for Argus C-3 camera, is announced by Interstate Photo Supply Corp., 17 W. 17th St., New York. It has a click-stop diaphragm, screws into the camera mount, and focuses from 8 ft to infinity. Price, with 135-mm clip-on finder, is $49.95.
Carl Zeiss, Inc.
single-lens-reflex camera
$149
ALEFAR 180-mm ƒ/4.5 lens for the Alpa 35-mm single-lens-reflex camera is a 4-element true telephoto and has a patentedExtensan mount permitting 20-mm focusing range, or from inf. to 6 ft. For ultra close-ups down to a 1:1.5 subject-to-negative ratio extension tubes or bellows are insertable between lens and extension mount. Length is 4½". weight 11 oz, angle of field 13 degrees. Price is $149 and distributor Karl Heitz, Inc., 480 Lexington Ave., New York 17.
Carl Zeiss, Inc.
PROJECTOR LENS
$95
PROJECTOR LENS for 8-mm movie projectors is employed with an anamorphic prism to fill a screen 36× 96" or smaller. The picture aspect has a ratio of 2.6 to 1, 100 percent wider than normal. Named the Wydar, the lens, a product of Tweedale and Anderson, Inc., 27001 W. Seven Mile Rd., Detroit 19, may also be used to compress camera images, when attached in front of the standard lens. Compression is the reverse of the projection ratio and wide-screen effects are therefore produced on film of standard dimensions. Price of the complete outfit is $95.
Carl Zeiss, Inc.
J Autopod
$84.50
VIBRATION-DAMPING BASE for either still or cine cameras is mounted inside an automobile and permits picture taking during engine operation or car motion. It is a product of Jewett Mfg. Co.. 201 Del Mar Place, San Gabriel, Calif. The primary unit, Triangle J Autopod, permits removal of camera, pan head, and adjustable elevating post, by loosening one knurled nut, and transfer to a professional-model tripod. Price of the Autopod, with Schiansky #132 Pan Head, is $84.50. For cost of other combinations and accessories write the above.
Carl Zeiss, Inc.
DUAL-PURPOSE FINDER
$14.95
DUAL-PURPOSE FINDER is introduced by Accura Industries, 67 Forest Rd., Valley Stream, N. Y., under the tradename, Accura Universal and Closeup Finder. It corrects parallax from 3 ft to infinity when working with close-up lenses of 1, 2, and 3 diopters, and also has a clickstop dial by means of which the field of view can be set for 35-mm, 50-mm, 90-mm, and 135-mm lenses, for any distance from 10 in. to infinity. Price, in “jewel” box, is $14.95.
Carl Zeiss, Inc.
JOHNSON ROTOLOK TRIPOD HEAD
$1.90
JOHNSON ROTOLOK TRIPOD HEAD has been introduced by General Photographic Supply Co., 136 Charles St., Poston 14. It enables a camera to be attached and removed from the tripod instantly without screwing, and provides panning and tilting movements. Attachment or removal is effected by a sliding double dovetail. Price; in various models to fit different cameras, is $1.90.
Carl Zeiss, Inc.
CONTUR
$29.95
CONTUR is the name of a new camera bag created by the J. B. Perrin Co., 8476 Warner Drive, Culver City, Calif. Carrying comfort is enhanced by the curved shape and the bag has an adjustable equipment holder. Contur will hold a complete 35-mm camera outfit, a complete movie outfit, a combination of the two, or a reflex-camera outfit. There’s a lens pouch in the lid and a roomy outside pocket, as well as the Perrin tripod-attachment straps. Serial numbers are recorded and owners’ names registered when guarantee card is activated. Price is $29.95 in either California saddle or harness leather.
Carl Zeiss, Inc.
No. 2 Mov-E-Lite
$5.98
NEW CASE will feature future stocks of the No. 2 Mov-E-Lite, two-light unit marketed by Acme-Lite Mfg. Co., 401 N. Wood St., Chicago 22, Ill. It is of heavy steel, has rounded corners, embossed panels and continuous hinge, and is finished in gray hammertone. Price of the unit in new case is $5.98.
Carl Zeiss, Inc.
ALPEX TRIPOD
$6.95
ALPEX TRIPOD is imported by Interstate Photo Supply Corp., 17 W. 17th St., New York 36. It has five sections and the tubular brass legs are rubber-tipped and telescope to a minimum of 12 inches. Threads fit both American and European cameras and price is $6.95.
Carl Zeiss, Inc.
POLYCO GROUNDGLASS FOCUSER
$4.95
POLYCO GROUNDGLASS FOCUSER is mounted in a metal frame with handles for rapid handling; fits easily into the film plane of the Argus C3 and similar cameras; permits precise focusing, composing, and determination of depth of field. Importer is Photographic Importing and Distrib. Corp., 135 Broadway, New York, and price is $4.95.
Carl Zeiss, Inc.
Adjusto Compartment Case
$11
CUSTOM CASE for turret cameras is known as Adjusto Compartment Case, and is a product of Ruko Company, 3 W. 18th St., New York. The new case accommodates all turret-model movie cameras, together with lenses, film, and accessories. The adjustment is effected by manual movement of a patented “Adjusto Block.” The cases are available in two finishes, top-grain leather and texon, and are available for 8and 16-mm cameras. Prices start at $11.
Carl Zeiss, Inc.
BALCOP
$22.50
BALCOP slide and film-strip copying attachment has been introduced by Balcop through Royal Photo Distributors, 78 W. 47th St., New York 36. It permits copying 1:1 or even enlargement of a section of the transparency or negative. It is used in conjunction with the Novoflex bellows attachment and bellows sunshade for single-lens reflex cameras, Contax, Leica, and similar cameras. Prices: 35-mm Balcop, $22.50; Bigcop (for 2¼"-sq single-lens reflex), $29.50.
Carl Zeiss, Inc.
KOILED CORD
$2.95
KOILED CORD of 4-ft length, coiling to 7 in., has been introduced by Spiratone, Flushing 54, N. Y., for Argus C3 flash unit. The prong fittings are adjustable for the desired amount of expansion to hold the connection at full extension. Price is $2.95.
Carl Zeiss, Inc.
STROBOFLASH IV
$165.95
STROBOFLASH IV, product of Grafiex, Inc., Rochester, N. Y., has a 4-way power selector, providing at the flip of a switch 50-, 100-, 150-, or 200-watt-sec output. The unit, introduced by Graflex’s Strobo Research Division, permits the taking of close-ups with fast film or long shots with color film; vary exposure without changing f-stops; balance multiple light sources; and increase action-stopping ability. Price is $165.95 less batteries.
Carl Zeiss, Inc.
ANSCO UNIVERSAL FLASH UNIT
$7.95
ANSCO UNIVERSAL FLASH UNIT, the Binghamton company’s newest product, combines the light-carrying power of a mirror surface with matte-type distribution. It has a new all-metal bulb socket and ejector mechanism, an improved electrical circuit, a built-in extension outlet for multiple-flash lighting, and a ready-reference chart on the back of the reflector. Price of this (demountable) unit is $7.95. It uses either dry cells or B-C cartridges.
Carl Zeiss, Inc.
NEW POWER PACKS
$30
NEW POWER PACKS have been developed by Speedlight Center, 128 W. 32nd St., New York 1. One uses 4D flashlight batteries and will yield 150-200 flashes per set with the Mighty Light or half as many with Mighty Light Deluxe. Price is $30. The second new pack uses 4 rechargeable nickel-cadmium cells of a flashlight size and of similar weight. Capacity is the same as the first type. Price is $47. The Nickel Cadmium Battery Recharger is priced at $15.
Carl Zeiss, Inc.
ASCORLIGHT AA-303
$440
ASCORLIGHT AA-303 is a new-model speedlight unit made by American Speed-light Corp., Middle Village, N.Y. It provides the greater amount of light required for color photography and includes a main light (200 watt-seconds) and two secondaries (100 watt-seconds each). Normally operating on 110-volt house current the unit has a connection to which a 450-510-volt dry battery can be attached. A guide number of 120 is said to be normal for Ektachrome daylight film E-2. The operating unit complete with power pac, three lights, flashtubes, modeling lamps, and carrying case (with room for camera) is priced at $440.
Carl Zeiss, Inc.
STORAGE-BATTERY POWER SUPPLY
$59
STORAGE-BATTERY POWER SUPPLY is recommended by American Speedlight Corp., Middle Village 79, L.I., N.Y., for its Series 200 electronic flash. The new unit, called Power Pac Type BB-408, employs the Ascor Nickel Cadmium Battery, which is said to have exceptionally long life, giving about 300 flashes before recharging. The Pac has a built-in battery charger. Price of BB-408 is $59 without batteries; batteries cost $22.
Carl Zeiss, Inc.
Model 60
LIMELITE CORP. and YANKEE Photo Products have merged in a move to improve manufacturing and sales positions of both companies, as a division of Windman Bros., 3325 Union Pacific Ave., Los Angeles, Calif. Sales of the Limelite Strobe will be under the manager of the last-named firm, and shipments of the new Model 60 as an a-c, d-c unit were scheduled for March.
Carl Zeiss, Inc.
POWERMITE M2 flashbulb
9 cents
POWERMITE M2 flashbulb, G-E’s peanut bulb introduced in 1953, has been improved in operating characteristics and is available in clear and blue types. The clear bulb is rated at 7,000 lumen-seconds and the blue at 5,500, the latter producing more light than the earlier clear type. Both bulbs have straight sides and advance the taking range for black-and-white film to 24 ft and 12 ft for color for standard films. With the new superfast films the shooting range is extended to 36 ft. Prices are 9 cents for clear and 11 cents for blue bulbs.
Carl Zeiss, Inc.
ADSLIDE
$224.50
ADSLIDE is a new 16-mm color strip-film projector manufactured by Adslide Projector Co., 3740 W. Montrose Ave., Chicago. Designed for advertising uses, it operates continuously but remains cool due to an advanced cooling system. Perfect visibility in daylight and lighted rooms is insured by a built-in light shield. With 7×9 or 9×12 screen, projector and advertising-display cabinet are priced at $224.50. The projector alone costs $149.50 with carrying case.
Carl Zeiss, Inc.
[no value]
SOCIETY FOR VISUAL EDUCATION, INC., 1345 Diversey Pkwy., Chicago 14, announces the acquisition of the Universal Scoscope Co., Oklahoma City, Okla. S. V. E. will now manufacture and market the Seoscope, a low-powered magnification unit for viewing and projecting animate and inanimate films.
Carl Zeiss, Inc.
AO EXECUTIVE
$77.50
AO EXECUTIVE is American Optical Co.’s (Chelsea, Mass.) new automatic projector for 2×2 slides. It is available in both 300and 500-watt models. The all-new optical system includes an f/2.5 lens of 5-in. focal length and a new condensing unit that is removable for easy cleaning. All controls are located on a compact panel. AO Executive has an automatic changer which inserts, returns, refiles slides and advances tray in a single simple action. An illuminated numeral indicator on the projector top shows the position of the tray in changer. The 300-watt model is priced at $77.50 and the 500-watt at $76.50, and case for either costs $8.
Carl Zeiss, Inc.
POLARAMA PROJECTOR
$84.95
POLARAMA PROJECTOR, for 2×2 slides is manufactured by Naren Industries, Inc., 2104 N. Orchard St., Chicago 14, as Model N-502A. The entire unit employs no plastic and is equipped with a 5" f/3.5 lens, has a 2-condenser optical system and blower cooling. Slide popping is eliminated, it is claimed. The 500-watt unit, built into a carrying case and including an automatic slide changer and one slide tray, costs $84.95.
Carl Zeiss, Inc.
Fold-Vu
$1.50
POCKET VIEWER called Fold-Vu is manufactured by R. C. Spiro Mfg. Corp., 142 W. 24th St., New York. It is for 2 × 2 slides, is made of aluminum, and folds into handy size for purse or pocket; snaps open at the flick of a finger. Slides are held in alignment by a spring and an optically ground lens produces a clear, bright image, says Spiro. Price is $1.50.
Carl Zeiss, Inc.
ARROW VIEW
$3.95
ARROW VIEW, a 35-mm slide viewer, is claimed to have the largest lens in its price category and its pictures are said to he extremely brilliant. The back telescopes and the viewer lights automatically when a slide is inserted. Price is $3.95. Write for descriptive literature on this and other Arrow products.
Carl Zeiss, Inc.
KODASLIDE Pocket Viewer
$1.95
KODASLIDE Pocket Viewer, an Eastman product formerly available only in a black-gray color combination, now is offered in dusty turquoise, bright red, and leaf green, all in combination with black. The original color scheme is also still available. Price is $1.95. A batterypowered illuminator, to which the Viewer can be attached, has also been put on the market.
Carl Zeiss, Inc.
Model 220
$99.50
TAPE TRANSPORT UNIT, Model 220, a product of Telectrosonic Corp., 35-18 37th St., Long Island City 1, N.Y., is a Hi-Fi device for custom installation, is supplied with tape transport, recording amplifier, play-back amplifier, and erase amplifier, and erase oscillator. Rapid switching from “record” to “play” is simplified, with protection against tape breakage, and recording results are improved by magic-eye recording-level indicator of high sensitivity. Price is $99.50. Write the above for complete information.
Carl Zeiss, Inc.
[no value]
PENTRON CORP., 777 S. Tripp Ave., Chicago 24, offers a prerecorded tape with each purchase of a Pacemaker or Emperor tape recorder. Titled “Moods in Music,” it is the first in a series of releases on the Pentron label and has a frequency response range from 40 to 16,000 CPS.
Carl Zeiss, Inc.
EXPOSURE METER
$27.95
EXPOSURE METER named Seconic is a new product imported by Photographic Imp. and Distrib. Corp., 135 Broadway, New York 6. This Japanese product features a dial extremely easy to read. High and low light grids have separate scales, ASA film speeds range from 1 to 1,600 and f-stops from 1 to 32; the (Compur) light-value readings are from 3 to 18 and shutter speeds from 30 sec to 1/1200, filter-factor readings from 1.5× to 4×, and movie-camera readings from 8. to 64 fps. The triple-conversion scale includes ASA, Weston, and DIN. Incident-light attachment and ready case are included in the price, $27.95.
Carl Zeiss, Inc.
DUAL SIXON
$13.95
DUAL SIXON, one of Kling Photo Corp.’s exposure-meter imports, now costs $13.95 instead of $17.50. The meter provides incidentand reflected-light readings without the need for attachments. Kling’s address is 257 Fourth Ave., New York 10.
Carl Zeiss, Inc.
EXPOSURE METER
$6.95
EXPOSURE METER called Seconic Leader is a product of Photographic Imp. & Distrib. Corp., 135 Broadway, New York 6. It has a new Compur light-value, system, f-stops from f/1 to f/32, ASA film speeds from 6 to 800, onehand operation, direct reading for Plus-X at 1/50, and Super-XX (sheet film) at 1/100. Dimensions are 1⅜×1 ×2¾, and the meter is unconditionally guaranteed for accurate exposures. Price is $6.95; with case and carrying chain, it is $8.45.
Carl Zeiss, Inc.
DAYLIGHT TANK
$8.95
DAYLIGHT TANK is announced by Yankee Photo Products, 3325 Union Pacific Ave., Los Angeles 23, Calif. It is called Yankee Agitank and accommodates films from 2¼ × 3¼ to 4 × 5. Its loading bar places each of 12 films accurately so that none can touch another during processing. The cover has a large inlet and corner outlet, and there is an engraved solution-capacity chart. Agitation does not cause spilling. Price of Agitank is $8.95.
Carl Zeiss, Inc.
RIGGS ELECTRONIC INTERVAL TIMER
$22.95
RIGGS ELECTRONIC INTERVAL TIMER, for darkroom use, times accurately and automatically any interval from one to 60 seconds. Dials need not be reset during use of a single interval and there is a single button for focusing or printing. Dimensions are 5×6×5", operation is on 115 volts a-c, and maximum load is 500 watts. Price is $22.95 with lifetime minimum-charge guarantee, and manufacturer is R. L. Riggs & Sons, P.O. Box 573, Resedo, Calif.
Carl Zeiss, Inc.
CONDENSER LAMPHOUSING
$280
CONDENSER LAMPHOUSING has been designed by Simmon Brothers, 30-28 Starr Ave., Long Island City 1, N. Y., for the Automega E-5 enlarger, which accommodates negatives from 35-mm to 5×7. The device is furnished with 9-in. double condensers for 7½-in. lens and adapters are available for accommodating smaller condensers and correspondingly smaller lenses, from 4×5 down to Minox size. Price of the lamphouse, with 9-in. condensers, Colorhead attachment and filterholder, and adapter for smaller size combinations, for Automega E-5, $280. Another model, for Automega E-3 and E-4, costs $305.
Carl Zeiss, Inc.
MICROFILM CABINET
$15.95
MICROFILM CABINET is announced by Nega-File Co., Doylestown, Pa. It holds approximately 30 microfilm magazines in six compartments and measures 13½×18× 4¾". In the illustration the new cabinet is shown at the top; other Nega-File models are below it. All are designed to stack one signed to stack one on the other. Price Microfilm Cabinet is $15.95.
Carl Zeiss, Inc.
PORTABLE FILM EDITORS
$45
PORTABLE FILM EDITORS are announced by Mansfield Ind., Inc., 1227 W. Loyola St., Chicago 26. Among features are: 4 to 1 ratio rewind arms, folding away when not in use; all-metal construction automatic splicer and viewer with unbreakable viewing screen; optical-glass prism shutter; focusing and framing controls. Model P-950, 8-mm, is $45 and Model P-960, 16-mm is $49.50. Price includes film cement and carrying case.
Carl Zeiss, Inc.
FLESH
$1
BASIC FLESH is a new color recently added to the line of Photo-Oil colors made by the John G. Marshall Mfg. Co., Inc., 167 N. Ninth St., Brooklyn, N. Y. Natural skin tones are obtained with the new color without the mixing formerly necessary, and variations are obtained by rubbing the color onto the print until the desired tone appears. Price, in ½×2-inch tubes, is 35 cents and the larger size, ¾×4, costs $1.
Carl Zeiss, Inc.
[no value]
CANADIAN KODAK COMPANY, LTD., has elected James W. Spence Chairman of the Board and Donald C. Kerr president and general manager. Spence has served Kodak for fifty years, recently in the capacity of treasurer and assistant general manager, and Kerr was secretary and assistant general manager. The elective meeting of the board was held November 17 at Rochester headquarters of the parent organization, Eastman Kodak Company, in Rochester, N. Y.
Carl Zeiss, Inc.
DECALCOMANIAS
DECALCOMANIAS for identifying movie-film containers have been introduced by The Meyercord Co., 5323 W. Lake St., Chicago 4, Ill. The application is said to be new in this field and has been tested through co-operation of the Los Angeles County School System. Samples and full information are available from Meyercord.
Carl Zeiss, Inc.
POPPET
$1
POPPET, imported from England by Poppet Corp., 8707 Hudson Blvd., North Bergen, N. J., is an adhesive-dispensing device of fountain-pen type. When tapped against a surface it ejects a dot of rubber cement, of which there is sufficient quantity for 5,000 dots, it is claimed. Poppet is used for mounting photos, sealing gift parcels, preparing art layouts, as a substitute for paper clips, and is fitted with a cap to protect pockets or purse. Price is $1 and refills cost 10 cents each.
Carl Zeiss, Inc.
Dyco Color Print Kit chemicals
$19.95
CHEMICAL PRINT COLORING process for enlargements is offered by Dyco Color Corp., 310 W. Liberty St., Louisville 2, Ky. The Dyco Color Print Kit chemicals are in the form of powders which are dissolved in water. The process is said to enable advanced amateurs to make color prints in the darkroom. Methods are described in a booklet, “The Dyco Color Print Kit.” available free from Dyco. Price of the kit is $19.95 and for a limited time 15 sheets of 8×10 enlarging paper are included.
Carl Zeiss, Inc.
VU MAGNEMITE magnetic tape recorders
VU MAGNEMITE magnetic tape recorders made by Amplifier Corp. of America, 398 Broadway, New York 13, are fully described in a 4-page folder available from the corporation free of charge.
Carl Zeiss, Inc.
WOOD MOULDINGS
WOOD MOULDINGS for picture frames is available in considerable variety from Gem Products, 6 W. 10th St., Kansas City, Mo. Readycut lengths of any style are available completely finished, ready to assemble. Ask Gem for their “How To Frame It” booklet.
Carl Zeiss, Inc.
FILMOSTO slide binders
$1.95
FILMOSTO slide binders, announced in our January issue, now include a 2¼×2¼ size. These glass-type binders have built-in masks and permit fast, mounting of transparencies and their subsequent complete protection from wear, dust, and heat, it is claimed. Price of the new size is $1.95 for a box of ten; a trimming template costs $1.50. Importer is Karl Heitz, Inc., 480 Lexington Ave., New York 17.
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191
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WOLLENSAK OPTICAL COMPANY
WOLLENSAK 20" FOTOTEL
WOLLENSAK OPTICAL COMPANY
WOLLENSAK SUNSHADE
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PopularPhotography_19560501_0038_005_0157.xml
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192
192
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AWON FILMS
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AWON FILMS
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PopularPhotography_19560501_0038_005_0158.xml
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193
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ABE COHEN’S EXCHANGE, INC.
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ABE COHEN’S EXCHANGE, INC.
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PopularPhotography_19560501_0038_005_0159.xml
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194
194
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RUSS PHOTO SERVICE
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RUSS PHOTO SERVICE
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PopularPhotography_19560501_0038_005_0160.xml
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195
195
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Advertisement: 1956 PHOTOGRAPHY DIRECTORY & Buying Guide
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1956 PHOTOGRAPHY DIRECTORY & Buying Guide
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PopularPhotography_19560501_0038_005_0161.xml
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196
196
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PopularPhotography_19560501_0038_005_0162.xml
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197
197
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CAMERA IMPORT CORPORATION
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CAMERA IMPORT CORPORATION
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PopularPhotography_19560501_0038_005_0163.xml
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198
198
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Sid Klein
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Sid Klein
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PopularPhotography_19560501_0038_005_0164.xml
article
198
198
GENERAL INTEREST
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DETAILS ON BETTER LIVING’S BEAUTIFUL BABY CONTEST
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MORE than $2000 worth of prizes will be given away to winners of Better Living’s beautiful-baby contest. Better Living is the official magazine of the Super Market Institute and is sold at independent supermarkets. The May 1956 issue will give complete rules for the contest.
PopularPhotography_19560501_0038_005_0165.xml
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199
199
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19560501_0038_005_0166.xml
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200
200
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PopularPhotography_19560501_0038_005_0167.xml
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201
201
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DELTA PHOTO SUPPLY
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DELTA PHOTO SUPPLY
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PopularPhotography_19560501_0038_005_0168.xml
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201
201
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COLOR-VISION
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COLOR-VISION
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PopularPhotography_19560501_0038_005_0169.xml
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202
202,203
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560501_0038_005_0170.xml
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204
204
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BRAK FILM LABORATORIES, LTD.
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BRAK FILM LABORATORIES, LTD.
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PopularPhotography_19560501_0038_005_0171.xml
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204
204
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CENTURY PHOTOGRAPHIC EQUIPMENT CO.
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CENTURY PHOTOGRAPHIC EQUIPMENT CO.
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PopularPhotography_19560501_0038_005_0172.xml
article
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204,205
IN THE DARKROOM
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PRINTING FOR REPRODUCTION
Words of advice to darkroom workers from a man who ought to know—a photoengraver
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IRVINE A. BRACE
The engraver had just returned a print to the newspaper editor; it had turned a reddish-purple under his arc lamps. But the editor simply threw up his hands and irately barked, “What’s the matter with you guys? Can’t you do anything right?” This editor, as will be shown, was guilty of doing what is done all too frequently and unjustifiably to this neglected element in the field of photographic publication—the photoengraver: blaming him for not doing the impossible.
PopularPhotography_19560501_0038_005_0173.xml
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Advertisements
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PopularPhotography_19560501_0038_005_0175.xml
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207
207,208,209,210
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THE PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19560501_0038_005_0176.xml
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210
210,211,212,213
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CLASSIFIED ADVERTISING
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PopularPhotography_19560501_0038_005_0177.xml
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213
213
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Advertisement
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PopularPhotography_19560501_0038_005_0178.xml
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214
214
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EDMUND SCIENTIFIC CORP.
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EDMUND SCIENTIFIC CORP.
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PopularPhotography_19560501_0038_005_0179.xml
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215
215
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19560501_0038_005_0180.xml
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216
216
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Eastman Kodak Company
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Eastman Kodak Company
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PopularPhotography_19560501_0038_005_0181.xml