Issue: 19560201

Wednesday, February 1, 1956
February
2
False
38
Friday, November 28, 2014

Articles
cover
1
1,4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560201_0038_002_0001.xml
advertisement
2
2
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Aniline Film Corp.: ANSCOCHROME
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Aniline Film Corp.
ANSCOCHROME
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PopularPhotography_19560201_0038_002_0002.xml
advertisement
3
3
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Advertisements
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Burleigh Brooks, Inc.
Rolleicord V
Burleigh Brooks, Inc.
Automatic Rolleiflex f:3.5
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PopularPhotography_19560201_0038_002_0003.xml
tableOfContents
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560201_0038_002_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19560201_0038_002_0005.xml
advertisement
5
5
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Advertisements
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D.P. BUSHNELL & CO., INC.
TWIN LENS UNIT
D.P. BUSHNELL & CO., INC.
35mm CAMERA UNIT
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PopularPhotography_19560201_0038_002_0006.xml
article
6
6
letters to the editor
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letters to the editor
Contest Comment
Neutral Density Filters
Available Light
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You were a good sport to print my anonymous "sour grapes" letter in view of the fact that my forecast proved correct. Sixty pictures were printed in the contest issue with the following results: Wistful Children ..........6 Female Nudes.............7
PopularPhotography_19560201_0038_002_0007.xml
advertisement
6
6
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Instrument marion electrical Company: BROCKWAY m-3 EXPOSURE METER
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Instrument marion electrical Company
BROCKWAY m-3 EXPOSURE METER
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PopularPhotography_19560201_0038_002_0008.xml
advertisement
7
7
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19560201_0038_002_0009.xml
article
8
8,10,12
tools and techniques
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A round-up of recent developments and significant trends
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Norman C. Lipton
Rearranged Color Layers. There is now reason to believe that one or more Kodak monopack color materials will eventually appear with the green-sensitive (magentadyed) emulsion layer on top, the redsensitive (cyan-dyed) layer immediately below it, and the blue-sensitive (yellowdyed) layer on bottom, next to the film base.
PopularPhotography_19560201_0038_002_0010.xml
advertisement
8
8
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WESTON
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WESTON
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PopularPhotography_19560201_0038_002_0011.xml
advertisement
9
9
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THE FR CORPORATION
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THE FR CORPORATION
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PopularPhotography_19560201_0038_002_0012.xml
advertisement
10
10
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W. E. Booth Co., Ltd.
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W. E. Booth Co., Ltd.
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PopularPhotography_19560201_0038_002_0013.xml
advertisement
11
11
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Advertisements
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GRAFLEX, INC.
BUILT-IN FLASH SYNCHRONIZATION
GRAFLEX, INC.
STEREO GRAPHIC VIEWER
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PopularPhotography_19560201_0038_002_0014.xml
advertisement
12
12
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E. LEITZ, INC.: LEICA M-3
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E. LEITZ, INC.
LEICA M-3
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PopularPhotography_19560201_0038_002_0015.xml
advertisement
13
13
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E. LEITZ, INC.: Leica M-3
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E. LEITZ, INC.
Leica M-3
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PopularPhotography_19560201_0038_002_0016.xml
article
14
14
color clinic
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A famous technician solves your problems
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David B. Eisendrath
Until a short time ago I had a flash camera and got perfect results using Kodachrome film for Daylight, 25B bulbs, and a 5-inch satin reflector. Now I have purchased a new camera that has a polished reflector and I am unable to figure out a new guide for exposure and all of my pictures are washed out.
PopularPhotography_19560201_0038_002_0017.xml
advertisement
14
14
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Tiffen MARKETING CO.: HI-TRANS Screw-In Filters
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Tiffen MARKETING CO.
HI-TRANS Screw-In Filters
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PopularPhotography_19560201_0038_002_0018.xml
advertisement
15
15
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Advertisements
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American Optical
300 Slide Projector
American Optical
New Automatic Slide Viewer
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PopularPhotography_19560201_0038_002_0019.xml
article
16
16,18,20,22
stereo today
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stereo today
Hold Steady for Flash
Above the Sun
Projector Redesigned
It Isn't Stereo, but . . .
3-D Lens Attachment
Lincoln in 3-D
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Robert L. Mclntyre
Stereo fans are bemoaning the change in Kodachrome film for artificial light, in which Type A (balanced for photoflood illumination) is being replaced by Type F (balanced for clear, wire-filled flash lamps). The combination of Type A film and gas-filled SM or SF bulbs happened to be an ideal one for stereo.
PopularPhotography_19560201_0038_002_0020.xml
advertisement
16
16
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Advertisements
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ALLIED IMPEX CORP
MATADOR
ALLIED IMPEX CORP
REPORTER I
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PopularPhotography_19560201_0038_002_0021.xml
advertisement
17
17
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NIKON
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NIKON
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PopularPhotography_19560201_0038_002_0022.xml
advertisement
18
18,19
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19560201_0038_002_0023.xml
advertisement
20
20
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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PopularPhotography_19560201_0038_002_0024.xml
advertisement
21
21
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Japan Camera Information & Service Center
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Japan Camera Information & Service Center
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PopularPhotography_19560201_0038_002_0025.xml
advertisement
22
22
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Chiyoda Kogaku Seiko Co., Ltd.: Minolta 'A'
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Chiyoda Kogaku Seiko Co., Ltd.
Minolta 'A'
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PopularPhotography_19560201_0038_002_0026.xml
advertisement
23
23
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SIMMON BROTHERS, INC.: The new B7
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SIMMON BROTHERS, INC.
The new B7
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PopularPhotography_19560201_0038_002_0027.xml
article
24
24
camera clubs
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camera clubs
There'll Always Be a Darkroom . . .
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Whit Hillyer
Wish I might have been on hand for a November program at Springfield (Mass.) Photographic Society. According to the club’s bulletin, “Exposures,” member Dave Mills was to speak on the subject, “Don’t Give Up Your Darkroom Because of Color.”
PopularPhotography_19560201_0038_002_0028.xml
advertisement
24
24
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Dormitzer Electric & Manufacturing Co., Inc.
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Dormitzer Electric & Manufacturing Co., Inc.
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PopularPhotography_19560201_0038_002_0029.xml
advertisement
25
25
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CARL ZEISS, INC.: CONTAFLEX
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CARL ZEISS, INC.
CONTAFLEX
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PopularPhotography_19560201_0038_002_0030.xml
article
26
26,28
35-mm today
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Photographic Tests Require Careful Analysis
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Bob Schwalberg
For the past two issues we’ve used this space to discuss the setting up of properly controlled tests for the practical evaluation of photographic materials and techniques. This business of making your own personal experiments to determine the relative value of competitive photographic materials and chemical preparations, to work out personal exposure and development procedures, establish guide numbers for electronic flash units, and so forth, is rapidly becoming a favorite indoor sport among a growing number of amateur and professional photographers.
PopularPhotography_19560201_0038_002_0031.xml
advertisement
26
26
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ENTECO INDUSTRIES, INC.: ENTECO Filter
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ENTECO INDUSTRIES, INC.
ENTECO Filter
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PopularPhotography_19560201_0038_002_0032.xml
advertisement
27
27
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Advertisements
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DA-LITE SCREEN COMPANY, INC.
Da-Lite SCREENS
DA-LITE SCREEN COMPANY, INC.
Da-Lite Challenger
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PopularPhotography_19560201_0038_002_0033.xml
advertisement
28
28
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FR Corporation
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FR Corporation
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PopularPhotography_19560201_0038_002_0034.xml
advertisement
29
29
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Advertisements
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REVERE CAMERA Co.
"40" 8mm Magazine Camera
REVERE CAMERA Co.
"84" 8mm Turret Camera
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PopularPhotography_19560201_0038_002_0035.xml
review
30
30,31,130,132,134,136
what's new—Trade Notes and News
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what's new—Trade Notes and News
CAMERAS & ACCESSORIES
LENSES & ACCESSORIES
FLASH
LIGHTING EQUIPMENT
TRIPODS & ACCESSORIES
PROJECTION & VIEWING EQUIPMENT
SOUND PROJECTION EQUIPMENT
DARKROOM EQUIPMENT
FILM
PROCESSING SERVICES
MISCELLANEOUS
Willoughbys-Wholesale
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Willoughbys-Wholesale
VITO IIa
$54.50
VITO IIa is added to the camera line of Voigtlander Vito. A 35-mm bellows-type folding camera. it features a Voigtlander Color-Skopar f/3.5 lens; automatic film transport and exposure counter; direct-view optical finder: Prontor SVS shutters; speeds from 1 to 1/300 sec: M-X synchronization: self-timer: and depth-of-field indicator. Price is $54.50. U. S. distributor is Willoughbys-Wholesale. 110 W. 32nd St., New York 1.
Willoughbys-Wholesale
NOVOFLEX
$31.95
NOVOFLEX bellows attachments are available for the Alplia - Lines. Permitting the use of the camera’s lens for extreme close-up work, it makes available to A1pa users the whole range of lenses and accessories made by Novoflex for long-dis-tance and close-up photography. Price of bellows starts at $31.95. More information from Royal Photo Dist., 78 W. 47th St., New York 36. In the west, write Miller Outcalt Co., 1050 N. Lillian Way, Hollywood, Cal.
Willoughbys-Wholesale
HypoSterco attachment
$197.50
KIN-DAR HypoSterco attachment produces three-dimensional photographic close-ups of objects from 12 in. to within three in. from the lens. It is made for use with the Exakta VX camera. The basic unit is a bayonet lens mount with two 35-mm Steinheil-Cassar lenses, preset to be in focus at 12 in. away and covering a field size of 6 in. For shorter distances, supplementary lenses are required. Price is $197.50 (incl. two 12-in.-fo-cal-length supplementary lenses and case). More information from Leslie F. Ballone, Kin-Dar Corp., South Milwaukee, Wis.
Willoughbys-Wholesale
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10-MM BERTHIOT ƒ/1.9 wide-angle lens for 16-mm movie cameras is announced by Royal Photo Dist., 78 W. 47th St., New York 36. It is claimed to fit even the shallowest C-mount turret and can be used next to a 3in. lens without interference. The lens accepts standard Series VI flters. Price is $85, FTl, and a special model for Pathe and other narrow turrets is available.
Willoughbys-Wholesale
TELEPHOTO LENS
$89.95
TELEPHOTO LENS for Exakta and Praktica cameras is distributed by Interstate Photo Supply Corp., 17 W. 17th St., New York 11. The Elitar-Soligor 135-mm ƒ/2.8 lens has click stops and is of helicalfocusing type with minimum taking distance of 5 feet. The lens, with preset diaphragm, costs $89.95.
Willoughbys-Wholesale
DUPLIKIN
$39.50
DUPLIKIN is the name of an optical device for copying frames of uncut 16mm color or blackand white films onto 35-mm still camera films. Used with any highquality one-in. 16mm C-mount lens, the proper film frame is locked in place and the camera held to daylight or artificial light, depending on film in camera. Present models are for use with Exakta. Leica, Contax, Pentacon, Practika, and Canon cameras. Other models, as well as one for copying 8-mm frames on 35-mm film will soon be available. Price of $39.50 includes carrying case. Manufacturer is Century Photographic Eqpt. Co., 10427 Burbank Blvd., N. Hollywood, Calif.
Willoughbys-Wholesale
135-MM ALGULAR
$129
135-MM ALGULAR f/3.2 telephoto lens for the Alpa camera is composed of five elements; has a preset diaphragm, clickstops to ƒ/32; extension lens mount allowing continuous focusing from infinity to three feet; and is claimed to be ideal for use as a diffusion disk for portrait work as definition at full aperture is rather great. For ultra close-ups down to a 1:l subject to negative ratio, extension tubes or bellows may be inserted between lens and extension mount. Price is $129 and distributor is Karl Heitz, Inc., 480 Lexington Ave., New York 17.
Willoughbys-Wholesale
ANSCO SYNCHROFLASH TESTER
$7.50
ANSCO SYNCHROFLASH TESTER originally for dealers only, is now available to all photographers. It tests shutter synchronization. flash circuits, flashlamps, batteries and B-C cartridges, and measures 2x3x4 in. A product of Ansco, Binghamton, N. Y., the price is $7.50.
Willoughbys-Wholesale
BRAUN HOBBY
$55.50
BRAUN HOBBY STANDARD electronic flash unit is introduced by E. Leitz. 468 Fourth Ave., New York 16. Operating on either three flashlight cells, 110or 220volt a-c, or a wetpack battery, it features a guide number of 35 for Kodachrome; a 50-degree light-beam angle which can be increased to 70 degrees; and is claimed to be hot-spot proof. Price is $55.50. less batteries and connecting cord. Recharger for wet-pack battery is available.
Willoughbys-Wholesale
Alpex
$9.95
FLASHGUN called Alpex Folding BC is being introduced by Interstate Photo Supply Corp., 17 W. 17th St., New York 11. The new unit has a built-in test lamp, bulb ejector, button contact for open flash, and built-in clip to slip on the camera shoe. It is molded of durable plastic and has an ASA adapter and cord with standard household plug on one end and PC outlet on the other. With pigskin carrying case, Alpex costs $9.95 with battery.
Willoughbys-Wholesale
MINOLTA JR. B-C
$8.50
MINOLTA JR. B-C flash unit is claimed to keep working at top efficiency until energy has been completely drained from the battery. A self-charging system prevents release of energy to capacitor unless a flashbulb is in the socket. Pressing a button checks lamp, battery, and capacitor. Folding reflector opens to 5-in. in diameter and connecting cord fits American and German flash terminals. Price of $8.50 includes capacitor and zippered carrying case. Distributor is FR Corp., 951 Brook Ave., New York 51.
Willoughbys-Wholesale
KODALITE SUPER-M FLASHHOLDER
$9.95
KODALITE SUPER-M FLASHHOLDER, a B-C unit, comes with interchangeable screw-on tips for ASA bayonet and European-type flashposts. Bracket is slotted for attachment to any camera regardless of tripod-socket position but a separate tripod socket is provided in the bracket for more-secure tripod mounting. Power is supplied by a 15-volt photoflash battery or by two penlight cells. Slide calculator on back permits computation of exposure. Designed for use with M-2, Nos. 8, 5, or 25 lamps, an M-2 adapter (supplied) stores in battery case when not in use. Push-button release ejects used lamps. A product of Eastman Kodak Co., Rochester, N. Y., price is $9.95.
Willoughbys-Wholesale
electronic flash unit
$249.95
AMGLO HIGH POWER A-C or battery powered electronic flash unit is announced by Amglo Corp., 2037 W. Division St., Chicago 22. Power rating of 200 wattseconds is obtained when camera light only is used; 380 watt-seconds with three extension lights. Also featured is half-power switch; indicator switch; automatic synchronization to all X-shutters; 1/650-sec flash duration; detachable A-C cord; Amglo HD-3 reflective base flashtube giving over 10,000 flashes at 6500 K; 6¾ in. specular Alzak step-type reflector. Price is $249.95. Accessories available include camera brackets, flash gun mounts, lampstand fittings, and H-255 battery charger. Brochure available.
Willoughbys-Wholesale
solenoid shutter
$15
GRAFLEX, INC., 154 Clarissa St., Rochester 8, N. Y., is now supplying (on special order) a two-wire conversion permitting the solenoid shutter release of a Pacemaker Speed Graphic to be fired by batteries in the camera’s rangefinder. Two photoflash-type penlite batteries in the Rangelite will fire the solenoid about 400500 times with bulb removed, and about 200-300 times with bulb retained. Price of installation is $15, by factory technicians.
Willoughbys-Wholesale
BROWNIE 4LAMP MOVIE LIGHT
$8.45
BROWNIE 4LAMP MOVIE LIGHT is announced by Eastman Kodak Co., Rochester 4, N. Y. Used with movie cameras equipped with f/1.9 lenses, it is claimed to give adequate light at distances up to 18 ft. For close-ups, two lights may be switched off. Hand clip on removable bracket permits lights to be above camera-lens axis. For most 8or 16-mm cameras fitted with a tripod socket, price is $8.45, less lamps.
Willoughbys-Wholesale
FLUID CAMERA HEAD
$275
FLUID CAMERA HEAD, introduced by O'Connor Eng. Labs., 520 Winona Ave., Pasadena 3, Cal., is claimed to move a 16-mm camera vertically, horizontally, or diagonally with smooth, controlled action and to eliminate jerking. Designed for use with Arriflex, B & H 70 and Magazine, Cine Special, Bolex, and Kodak movie cameras, price is $275 and detailed information is available.
Willoughbys-Wholesale
QuickSet Elevator tripods
$7.50
QUICK-SET, INC., 8121 N. Central Pk. Ave., Skokie, III., introduces the new line of Super QuickSet Elevator tripods with accessories for picture-taking and projection. A wormgear-driven GearA-Pan features full 360-degree panning by means of a hand crank operating either left or right at all speeds. Another accessory, the Table Top, attaches to the Elevator column (after panhead is removed with screw-driver-type pan handle) converting it for use as a projector table. Hand crank elevates Table Top to desired height. Prices are, respectively. $7.50 and $5. All following models feature the Tri-Lock panhead for simultaneous or individual control of pan and tilt by means of a Selector Screw. Champ II tripod for sizes up to small press and movie cameras has three-section legs; extends to 71½ in. (column has a 15-in. rise) and telescopes to 26 in. Husky II takes professionaltype cameras: has three-section legs; extends to 76 in. (column rises 16½ in.) and telescopes to 28½ in. Hi-Boy II is a versatile model for high or low shots: has foursection legs; extends to 94½-in. (column has a 16½-in. rise) and telescopes to 29 in. Prices are, respectively, $32.50, $17.50, and $53.
Willoughbys-Wholesale
METRAPHOT 2
$17.50
METRAPHOT 2 is a photoelectric-cell exposure meter designed to attach to a camera-accessory shoe. Supplemented by a supersensitive element for dim light, it gives a shutter speed range from 1/1000 sec to two minutes and lens stops from ƒ/1.4 to ƒ/22. Light Scale values from 1 to 18 appear in red figures. ASA calibrations are from 10 to 400. Price is $17.50; with supersensitive element, $24, incl. leather case. Distributor is Karl Heitz, Inc., 480 Lexington Ave., New York 17.
Willoughbys-Wholesale
Weston Cadet
$49.50
SEAHAWK PRODUCTS, 1560 Placentia Ave., Coral Gables, Fla., announces the availability of an underwater exposure meter. A Weston Cadet is permanently sealed in ¼-in. Plexiglass and chrome-plate brass control is packed with Neoprene “O” ring. Price is $49.50 and includes a full guarantee.
Willoughbys-Wholesale
COC PROJECTION
$34.50
COC PROJECTION Table Viewer takes all 2 x 2 mounts and projects them to 6 x 6, permitting group viewing. Automatic changer holds and restacks up to 36 slides. Also featured is fingertip focusing; on - off switch; 50 watt projection lamp. Folding flat into a self-contained luggage-type steel carrying case for portability, price is $34.50, including one-year guarantee and registration. Manufacturer is Camera Optics Corp., 101 W. 47th St., New York 36.
Willoughbys-Wholesale
POCKET-VUE
$2.95.
POCKET-VUE is a new slide viewer introduced by Mico Photo Products. 110 S. Dearborn St., Chicago 3. Mico Pocket-Vue folds flat to slip into pocket or purse, and opened, is said to give distortion-free magnification. Two-eye viewing is possible without eyestrain, it is claimed. The device can be used as a magnifying glass and illumination is by daylight or artificial light, the latter with the addition of MicoLite battery attachment, which costs $1.95. The viewer is priced at $2.95.
Willoughbys-Wholesale
Pola-Matic
$119.50
STEREO PROJECTION of maximum efficiency is claimed for the new Pola-Matic projector, a product of Raygram Corp., 145 E. 32nd St., New York 16. An outstanding feature is the superimposition of the dual images, prior to projection, without the customary eye strain. This is due to the removal of the polarizing element from the light path by means of a device called Pola-Slide. When the adjustment is completed the device returns it upon pressure of a small button Other features include three rear-mounted knobs for horizontal, focusing, and vertical adjustments: built-in automatic slide changer; and a simplified tilting device. The price is approximately $119.50.
Willoughbys-Wholesale
Kodaslide Dial-Lite Viewer
$12.95
DE LUXE 2x2 SLIDE VIEWER is a new Eastman product. Known as Kodaslide Dial-Lite Viewer, the device has a 2-element achromatic, color-corrected lens and rheostat-controlled illumination, is designed for viewing either 135 or 828 glassor cardboard-mounted slides, as well as one slide of a mounted stereo pair. Dial-Lite has a 6-watt lamp and 8-ft cord for convenience in passing from person to person, and a desk stand is packed with each viewer. Price is $12.95.
Willoughbys-Wholesale
MINOX
$79.95
MINOX Slide Projector, Model 30, projects a 2x3 ft. image from Minox and other small color transparencies. Measuring 8X6X3-AMP;AMP;#X00BD; in., it is equipped with a 35mm Minostar lens, a double condenserlens system, and a silvered opticalglass reflector. Illumination is supplied by a 100 watt bulb. Also featured is a built-in elevating device, 6 ft. rubber cord, metal slide changer for 30x 30-mm slides, and leather carrying case. Distributed by Kling Photo Corp., 235 Fourth Ave., New York, price is $79.95.
Willoughbys-Wholesale
FILMOSTO 2x2 TABLE VIEWER
$18.90
FILMOSTO 2x2 TABLE VIEWER is an import of Karl Heitz, Inc., 480 Lexington Ave., New York 17. The viewer operates a changer for two transparencies, a guide for uncut 35-mm film strips, or the automatic Airequipt slide changer. A built-in compartment holds 65 slides; weight is 2½ lb, and dimensions are 3x6x7½. Price, with green metal case, is $18.90; with leather case it is $24.90.
Willoughbys-Wholesale
TELE-VUE
$7.95
TELE-VUE is a battery operated pocket viewer for 35-mm and Bantam slides which zooms in and out for wideangle group viewing or telephoto for close-ups. Mico Photo Prods., 110 S. Dearborn St., Chicago 3, claims the single optical system eliminates distortion and gives full magnification. Unit, complete with on-off switch. C batteries, table stand, and built-in electrical outlet for transformer, is priced at $7.95.
Willoughbys-Wholesale
KODAK ILLUMINATOR Model 1
$2.95
KODAK ILLUMINATOR Model 1, designed to clip onto the Kodaslide Pocket Viewer provides electric illumination by means of a seven - watt bulb. It can also be used to preview slides before projection. Unit locks on the rear frame of the pocket viewer and comes with an eight foot cord. Another product of Eastman Kodak, Rochester 4, N. Y., price is $2.95.
Willoughbys-Wholesale
DUAL READER
$195
DUAL READER is announced as the latest addition to the field of 16-mm sound-on-film editing equipment. It consists of an optical sound-reproduction head, combination amplifierspeaker, and a base to which any 16mm motion-picture viewer may be added. Sound head can be positioned for single or double sound system sound tracks and adjusted so that picture and sound are separated the required 26 frames for synchronization. The 5-watt amplifier has an Alnico speaker, volume control, and a separate exciter-lamp rheostat control. Manufacturer is Camera Mart Inc., 1845 Broadway. New York 23; price is $195 less viewer, f.o.b., N. Y.
Willoughbys-Wholesale
REVERE Projector
$34.50
REVERE Projector - Recorder Synchronizer is an accessory for use with a Revere tape recorder and an 888 slide projector. The unit initiates slide changes automatically by means of silent periods of from four to eight seconds during commentary on your own recorded tapes. An extension speaker socket allows a speaker to be placed at the screen, if desired. A product'of Revere Camera Co., 320 E. 21st St., Chicago 16, the price is $34.50.
Willoughbys-Wholesale
SUPER THIN AUDIOTAPE
$6.75
SUPER THIN AUDIOTAPE recording tape is made on ½-mil-thick DuPont Mylar polyester film, allowing 2400 ft. of tape recording. Designed primarily for long recording needs with unbroken continuity, it is announced as less strong and with more print-through than heavier types, making it unsuitable for high-fidelity requirements. Signal to print-through ratio is 47 db. Further information from Audio Devices, Inc., 444 Madison Ave., New York 22. Available in the full range of tape-recording widths and reel sizes, prices start at $6.75
Willoughbys-Wholesale
Scotch Brand No. 150
$7.95
LONG-PLAY MAGNETIC TAPE, Scotch Brand No. 150, is announced by Minnesota Mining and Manufacturing Co., St. Paul, Minn. It is said to give 50 percent longer playing time than earlier company products, and has 1,800 ft on a 7-in. reel to run 48 minutes at 7½ inches per sec. It is hacked with Du Pont Mylar polyester film for greater durability and humidity resistance, etc. Price of the No. 150 tape is $7.95 for 1,800 ft on a 7-in. reel.
Willoughbys-Wholesale
ZENITH 35
$74.50
ZENITH 35 is a 35mm enlarger delivering prints from contact size to 11x 14 on the baseboard. Of die-cast aluminum construction, it is portable (weighs 11 lb) and has Anchor-Quik locking clamps for setup and adjustment. Other features are double condensers, heat - resistant glass, interchangeable lens board, glassless negative carrier with film hangers and strip film release, horizontal and vertical projection, micromatic focusing. With a 2-in. f/4.5 lens, price is $74.50: less lens, $59.50. Manufacturer is Sun Ray Photo Co., Inc., 295 Lafayette St., New York 12.
Willoughbys-Wholesale
REVERE CINE ENLARGER
$37.50
REVERE CINE ENLARGER is announced by Revere Camera Co., 320 E. 21st St., Chicago 16. The new unit now comes with both 8and 16-mm film gates and produces 4x5 album prints from individual movie frames. Hand crank advances or rewinds: illumination is supplied by a 30 - watt lamp; and any normal C or D mount lens may be used. Unit also doubles as viewer when editing film. Price of $37.50 also includes plastic trays, borderless easels, easel tape, blotter book, sponge, safelight, and instructions.
Willoughbys-Wholesale
FR AUTOMATIC EXPOSURE TIMER
$14.95
FR AUTOMATIC EXPOSURE TIMER with a synchronous motor for use with an enlarger or contact printer in all darkrooms. The preset dial is calibrated in seconds and can be used to time repeated exposures. Tripper button can be set so that enlarger or printer will remain on for indefinite periods for focusing, composing, and masking adjustments. Price is $14.95. Information from The FR Corp., 951 Brook Ave., New York 51.
Willoughbys-Wholesale
45 MCR
$229.75
BESELER 45 MCR, a new model enlarger announced by the Charles Beseler Company. East Orange, New Jersey, incorporates two new features. The first, the Bescolor Color Head, differs from the usual type in that the filters are inserted between the two condenser lenses, instead of between the light source and the negative. No heat-absorbing filter is needed and greater protection for the filters is claimed. The Bescolor Head is available as a replacement for present models used on the Beseler 45 M enlarger. The second feature is the Resistrol variable resistance unit, mounted above the motor housing, enabling the user to vary the light intensity electrically instead of stopping down the lens. This unit is also available separately and may be used on any enlarger. The price of the 45 MCR is $229.75 ($239.75 west of Denver).
Willoughbys-Wholesale
REELOADER
$2
REELOADER is a darkroom accessory for loading developing tank reels. Two arms grip the reel at the center and after the film end it attached the reel is turned. Two upright guides are claimed to insure smooth entry of film onto reel. DeFay’s Photo Prods., 2123 E. 97th Pl., Chicago, announces the price at $2.
Willoughbys-Wholesale
AGI-TRAYS
$9.95
AGI-TRAYS developing trays come in a set of three colors for easier identification in darkroom. Featured are three-point suspension for easier agitation and levelness. Size is 11x14; price, $9.95; and manufacturer is Yankee Photo Prods., 3325 Union Pacific Ave., Los Angeles 23.
Willoughbys-Wholesale
REPEAT EASEL
$57.50
REPEAT EASEL is a strip printer which when used with an enlarger produces strips of six photographs on a 3½x15-in. strip of projection paper. Size of prints range from 2x2 to 2½x3½ in.; positive spacing is automatic; and unit comes with interchangeable masks and sizes. Paper may be cut from large sheets or ordered cut to size. Made by Repeat Easel Prods., Inc., 1585 Fiatbush Ave., Brooklyn 10, N. Y., the price is $57.50.
Willoughbys-Wholesale
YANKEE UTILITY TANK
$2.95
YANKEE UTILITY TANK for home developing of 4x5 or smaller films features a snap-on cover which is airtight and leak -proof. A notched rim evenly spaces 12 hangers. Over-all size is 6 x 7 x 6 in. and it holds ½ gal of solution. Tank may be used for color films as well as black-and-white. Price is $2.95 and literature is available from Yankee Photo Products, 3325 Union Pacific Ave., Los Angeles 23.
Willoughbys-Wholesale
KREONITE SINKS
$185
KREONITE SINKS, designed for darkroom use are made in one piece of Fiberglas reinforced plastic. Claimed features are light weight, high mechanical strength, resistant to chemical action, and rubberlike resiliency. Deep ribs formed into the bottom provide drainage. A five-in. back ledge forms a shelf and has mounting space for faucets and spray hose and conceals plumbing. Available in 72-, 84-, or 102-in. sizes, prices start at $185. Accessories available include built-in temperature controls and wood or metal cabinet bases or stands. More information available from Kay Dee Products, 230 N. Dellrose, Wichita 8, Kansas.
Willoughbys-Wholesale
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PACKAGING CHANGES are announced by Du Pont’s Photo Products Department. Wilmington. Del., for 100-ft and 200-ft daylight-loading 16-mm films. A new-type encircling band prevents unwinding of film from spool and is said to be easier to remove than the rubber band formerly used. Another improvement is a new cloth tape to seal the film container. The new tape is said to be easier to remove in cold weather.
Willoughbys-Wholesale
PANATOMIC-X film
$1.15
PANATOMIC-X film, with new properties, has been brought back by Eastman Kodak Co., Rochester, N. Y. The new film is claimed to have an extremely fine grain; better definition for enlarging purposes; greater exposure latitude, and rapid processing. Smaller and more uniformly dispersed silver grains are claimed to retain highlight density. Speed is rated at ASA 25 (daylight) and 20 (tungsten). Developing time in D-76 is seven minutes. Film sizes and prices are 828, 127, 120, and 620 (55 cents); 135 magazines, 20 exp. (90 cents) and 36 exp. ($1.15)
Willoughbys-Wholesale
PLUS-X film
$1.10
PLUS-X film is also announced by Eastman Kodak as having been upped in speed, to ASA 80 for daylight and 64 for tungsten. Finer grain is also claimed. Prices of 85-mm cartridges (only size available) are 85 cents for 20 exp. and $1.10 for 36 exp.
Willoughbys-Wholesale
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$1
SPIRATONE INC., Special Color Lab., 49 W. 27th St., New York 1, announces processing of Ansco and Kodak color films as well as foreign films such as Dufaycolor and Gevacolor. Also offered are stepped-up processing for Ektachrome and Anscochrome films, up to ASA 128; stereo mounting service for Anscochrome films; color prints and duplicate transparencies. Normal processing of 20-exp. 35-mm cartridges is priced at 75 cents, $1 incl. mounting. Write for price list.
Willoughbys-Wholesale
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PROCESSING STATIONS for stereo films have been established by Realist, Inc., at 315 W. Court St., Milwaukee, Wis.; 946 Cahuenga Blvd., Hollywood, Calif.; Box 1030 Grand Central Sta., New York; and 947 Sycamore St., Buffalo, N. Y. Realist service has been extended to the processing of exposed film, and mounting is done by hand. For a description of the two types of service available, write any of the above stations.
Willoughbys-Wholesale
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INSTRUCTION LEAF ON POLARIZINGFILTER USE is available from Enteco Industries, Inc., 610 Kosciusko St., Brooklyn 21, N. Y. Reflection elimination, creation of dark-sky effects, photographing through water, etc., are described.
Willoughbys-Wholesale
ADD-A-TRAY
$3.50
ADD-A-TRAY slide files feature interchangeable drawers holding 200 standard or 100 stereo slide transparencies in cardboard mounts or 100 and 50, respectively in glass. Additional drawers can be slid on top and are self locking, to build a portable file. Basic unit consists of a cover, a divider-drawer, and index tray with index cards. Price is $3.50; a three-drawer unit, $7.50; and additional drawers are $2.10 each. Literature is available from Portable Slide Mfg. Corp., 361-2 Hendrix St., Brooklyn 7, N. Y.
Willoughbys-Wholesale
POCKET MAGNIFIER
$3.95
POCKET MAGNIFIER for negative inspection and critical reflex focusing provides lOx magnification. Distributed by The Handtool Co., 309 Fifth Ave., New York 16, price is $3.95, including a leather case.
Willoughbys-Wholesale
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EASTERN CAMERA EXCHANGE, announces the opening of a branch store at 58 W. Main St., Bay Shore, L. I., N. Y., featuring on-the-premises repair and four hr developing and printing service
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PopularPhotography_19560201_0038_002_0036.xml
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30
30
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AIREQUIPT MANUFACTURING CO., Inc.: REMOTE CONTROL
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AIREQUIPT MANUFACTURING CO., Inc.
REMOTE CONTROL
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PopularPhotography_19560201_0038_002_0037.xml
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31
31
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WIRGIN BROTHERS: EDIXA STEREO CAMERAS
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WIRGIN BROTHERS
EDIXA STEREO CAMERAS
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PopularPhotography_19560201_0038_002_0038.xml
article
32
32
candid shots
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candid shots
Another Single-Subject Issue
New Kodak Research Director
Our Winners on Television
The Semantics of Photography
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the editors
“What makes a good picture?” The man who made the world’s first photograph must have asked himself the question before he made the world’s second photograph. It’s the kind of question that has challenged and baffled creative man since the days of the cave paintings.
PopularPhotography_19560201_0038_002_0039.xml
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32
32
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ORRADIO INDUSTRIES, INC.: irish
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ORRADIO INDUSTRIES, INC.
irish
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PopularPhotography_19560201_0038_002_0040.xml
advertisement
33
33
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Pailiard Products, Inc.: Bolex M-8
[no value]
Pailiard Products, Inc.
Bolex M-8
[no value]
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PopularPhotography_19560201_0038_002_0041.xml
article
34
34,35,88,89,90
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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WHAT MAKES A GOOD PICTURE?
TWENTY EXPERTS AND A SPECIAL ISSUE EXPLORE PHOTOGRAPHY’S $64,000 QUESTION
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Does anyone really know what makes a good picture? We asked twenty famous experts—photographers, writers, editors, critics, teachers—to answer the question in fifty words. They tried, and some of them bravely held themselves rigidly to the fiftyword limitation.
PopularPhotography_19560201_0038_002_0042.xml
article
36
36,37
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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COMPOSITION IS BASIC-Here are five ways to control it
1 arrangement
4 cropping
2 camera angle
3 light
5 printing
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Composition in the broad, sense, means the organization of all the elements in a picture to create an effective whole. On these two pages are summarized five ways in which a photographer can achieve good composition. Each method is covered in greater detail elsewhere in this issue.
PopularPhotography_19560201_0038_002_0043.xml
article
38
38,39
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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ARRANGEMENT-planned and spontaneous
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CANDID AND ACTION pictures are a challenge to the photographer. Unable to arrange the subject physically, as with many still lifes, or even to pose the subject, as with most portraits, he must rely on his quickness of eye and sense of timing to achieve a well-organized picture.
PopularPhotography_19560201_0038_002_0044.xml
article
40
40,41,82
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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CAMERA ANGLE-it often makes the picture
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A CAMERA can be moved up and down, and to the right and left, and everytime it changes its angle of view, you get a different picture. In angle of view, the photographer has a powerful tool for making good pictures. With it he can exaggerate or minimize the stature of his subject.
PopularPhotography_19560201_0038_002_0045.xml
article
42
42,43,44,45
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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LIGHT-the indispensable element
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THE Greeks had no cameras, but they gave photography its name. A photograph is a "light-picture”; it owes its existence to light. So light and the way it behaves are matters of first importance. On these four pages are seven pictures to illustrate the point, each made with a different kind of light.
PopularPhotography_19560201_0038_002_0046.xml
article
46
46,47
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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CROPPING-corrective and creative
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GOOD composition isn’t always achieved in the viewfinder. If you don’t get it when you trip the shutter, cropping (printing only part of the total picture area) gives you a second chance. And used imaginatively, cropping can turn a perfectly passable though ordinary picture into a spectacular one.
PopularPhotography_19560201_0038_002_0047.xml
article
48
48,49,90,91,92
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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PRINTING-the final control
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ARTHUR BARNEY
GOOD print quality is an essential part of a good picture. The impact and message of a well-composed picture loaded with interesting and important content can often be lost when details are obscured in masses of “soot and whitewash”; also when the tone relationships delineating the images in the scene are out of kilter.
PopularPhotography_19560201_0038_002_0048.xml
article
50
50,51,52,53,86,87
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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OFFBEAT COLOR-here are a dozen ways to get it
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COLOR-FILM manufacturers are careful to specify how their products are to be used for faithful rendition of color values. But photographers are sometimes just as careful to ignore the recommendations, either by accident or intentionally.
PopularPhotography_19560201_0038_002_0049.xml
article
54
54,55
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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Sometimes color improves a picture-sometimes not
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WHAT a shot this would make in color!" Perhaps you've said these words yourself when looking at a black-and-white print. Often, it's true: the addition of color can dramatically improve a picture, but this is not necessarily so. Inexperienced photographers, intoxicated by the ease and simplicity of taking color pictures, are sometimes prone to shoot indiscriminately, whether the subject is a suitable one for color or not.
PopularPhotography_19560201_0038_002_0050.xml
article
56
56,57
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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HUMAN INTEREST-subject matter alone can make a good photograph
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WHY did you stop and look at these pictures? Was it a special technique used that caught your eye? Or was it just the subject matter? More likely it was the subject matter. Human-interest subjects and situations generally are strong enough to provide their own impact independently of the photographic technique employed by the photographer.
PopularPhotography_19560201_0038_002_0051.xml
article
58
58,59,60,61
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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What makes a good portrait?
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A good portrait is more than a mere likeness of a person. It is a comment, an interpretation, a description, perhaps a revelation, made with a camera in the hands of a sensitive photographer. The camera used may be large or small, the lens fast or slow, the exposure made by flash, flood, spot, or available light.
PopularPhotography_19560201_0038_002_0052.xml
article
62
62,63,64
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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ABSTRACTIONS-they emphasize design
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Some photographs are good, not because they realistically portray a person, place, or object, but because they create a design or pattern from almost unrecognizable close-up details. The four pictures reproduced here, by Edward Lettau, are photographic “abstractions” of this type.
PopularPhotography_19560201_0038_002_0053.xml
article
65
65,66,67,112
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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ACTION-frozen or fluid, it adds excitement
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A picture can be good because there is action in it—frozen action or fluid action, conveying a feeling of suspense or a thrill of movement to the viewer. The camera is perfectly suited to interpreting motion in either way. Flash and a fast shutter can arrest fast action at any point, permitting the eye to study the detail and the strain of the instant.
PopularPhotography_19560201_0038_002_0054.xml
article
68
68,69,70,71,82,84,86,92,93
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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IT’S NOT THE CAMERA, IT’S THE PHOTOGRAPHER
that makes a good picture. To prove the point, here are two assignments shot by professionals with box cameras
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It’s the secret convection of many an amateur that the only reason he doesn’t take professional-calibre pictures is that he can’t afford an expensive camera. To explode this persistent myth and prove the truth of the ancient photographic saying that it’s the man, not the camera, that makes good pictures, POPULAR PHOTOGRAPHY assigned professionals Ed Feingersh and Don Briggs to shoot pictures with simple box cameras.
PopularPhotography_19560201_0038_002_0055.xml
article
72
72,73
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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Why these reader pictures are good
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Here are four color photographs by amateurs, about as different as they could be in subject matter, treatment, and effect. Each is a superior example of its own type. What are the elusive qualities that make them good? Two things, at least, are true of all four: the subject matter is unusual (if not exotic), and they benefit enormously from being in color.
PopularPhotography_19560201_0038_002_0056.xml
article
74
74,75,117
A POPULAR PHOTOGRAPHY SPECIAL ISSUE
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Pictures the judges liked-a roundup of recent prize-winners
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EVERY year sees more big photographic competitions, with top prize awards sometimes equaling a whole year’s earnings for a successful working professional. POPULAR PHOTOGRAPHY’S own contest, results of which were published in the December issue, leads all the rest in total value of prizes.
PopularPhotography_19560201_0038_002_0057.xml
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76
76,77
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Advertisements
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EASTMAN KODAK COMPANY
Kodak Plus-X Film
EASTMAN KODAK COMPANY
Kodak Verichrome Pan
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PopularPhotography_19560201_0038_002_0058.xml
article
78
78,79,80,81
EQUIPMENT AND MATERIALS
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REPORT ON THE NEW PLUS-X
Improved version of Kodak’s general-purpose film combines speed with quality
How the new Plus-X compares with the old
Latitude Test
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BOB SCHWALBERG
WITH recent film news centering largely upon super high-speed films on one hand and super-fine-grain high-resolution films on the other, the recent revamping of Kodak Plus-X presents a problem to the photographic reporter. This new emulsion, which is rated at ASA 80 daylight and 64 tungsten (instead of the previous ASA 50 and 40 ratings) , yields neither the most speed nor the finest grain or highest resolution.
PopularPhotography_19560201_0038_002_0059.xml
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79
79
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CANON Camera Co., Inc.: Canon IV S2
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CANON Camera Co., Inc.
Canon IV S2
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PopularPhotography_19560201_0038_002_0060.xml
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80
80
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Advertisements
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Bell & Howell
273 STATESMAN
Bell & Howell
122 REGENT
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PopularPhotography_19560201_0038_002_0061.xml
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81
81
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Advertisements
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Bell & Howell
TDC DELUXE MODEL D
Bell & Howell
TDC STREAMLINER 500
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PopularPhotography_19560201_0038_002_0062.xml
advertisement
82
82
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ARROW METAL PRODUCTS CO.: ARROW-VIEW Transparency Viewer
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ARROW METAL PRODUCTS CO.
ARROW-VIEW Transparency Viewer
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PopularPhotography_19560201_0038_002_0063.xml
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83
83
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19560201_0038_002_0064.xml
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84
84
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19560201_0038_002_0065.xml
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84
84
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Sawyer's Inc.: Bi-Lens 35
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Sawyer's Inc.
Bi-Lens 35
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PopularPhotography_19560201_0038_002_0066.xml
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84
84
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THE NEGA-FILE COMPANY
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THE NEGA-FILE COMPANY
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PopularPhotography_19560201_0038_002_0067.xml
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85
85
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CHARLES BESELER COMPANY: BESELER 45 MCR
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CHARLES BESELER COMPANY
BESELER 45 MCR
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PopularPhotography_19560201_0038_002_0068.xml
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86
86
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Advertisements
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PopularPhotography_19560201_0038_002_0069.xml
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87
87
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Advertisements
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BURKE & JAMES, Inc.
BULK FILM LOADER
BURKE & JAMES, Inc.
ROL-FOLD SLIDE BINDER
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PopularPhotography_19560201_0038_002_0070.xml
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88
88
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BERNDT-BACH, INC.: Auricon
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BERNDT-BACH, INC.
Auricon
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PopularPhotography_19560201_0038_002_0071.xml
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89
89
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Advertisements
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PopularPhotography_19560201_0038_002_0072.xml
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90
90
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DAVIDSON MANUFACTURING CO.: SIAR-D TRIPODS
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DAVIDSON MANUFACTURING CO.
SIAR-D TRIPODS
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PopularPhotography_19560201_0038_002_0073.xml
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91
91
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Advertisements
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U.S. PHOTO SUPPLY Co.
CANON
U.S. PHOTO SUPPLY Co.
NIKON
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PopularPhotography_19560201_0038_002_0074.xml
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92
92
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Advertisements
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PopularPhotography_19560201_0038_002_0075.xml
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93
93
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contests and markets
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PopularPhotography_19560201_0038_002_0076.xml
advertisement
93
93
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RIKEN OPTICAL INDUSTRIES, LTD.: Ricohflex
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RIKEN OPTICAL INDUSTRIES, LTD.
Ricohflex
[no value]
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PopularPhotography_19560201_0038_002_0077.xml
advertisement
93
93
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ANTONELLI SCHOOL
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ANTONELLI SCHOOL
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PopularPhotography_19560201_0038_002_0078.xml
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93
93
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Advertisement
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PopularPhotography_19560201_0038_002_0079.xml
advertisement
93
93
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Advertisements
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TESTRITE INSTRUMENT CO., INC.
FOTOLARGERS
TESTRITE INSTRUMENT CO., INC.
CINELARGERS
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PopularPhotography_19560201_0038_002_0080.xml
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94
94
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INDEX TO ADVERTISERS
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PopularPhotography_19560201_0038_002_0081.xml
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94
94
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calendar of exhibitions
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PopularPhotography_19560201_0038_002_0082.xml
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95
95,96,97,98,99,100
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Dowling's
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Dowling's
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PopularPhotography_19560201_0038_002_0083.xml
article
101
101
GENERAL INTEREST
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OUR CONTEST ON TV
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Last November 9 POPULAR PHOTOGRAPHY added another to its long list of “firsts” when the print exhibition from the 1955 POPULAR PHOTOGRAPHY $25,000 International Picture Contest opened at the Kodak Information Center in New York’s Grand Central Station.
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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article
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movie section
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How to boost available light
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HUGH BELL
Richard Leacock is one of today’s great documentary cameramen. At I4 he made his first documentary. It was bought by a British educational service and is still being shown. Robert Flaherty, the late dean of American documentary film makers, saw Leacock’s first efforts and encouraged him.
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MOVIES
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Fundamentals of editing
CCNY MOVIE SHORT COURSE PART IV
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ROGER TILTON
One of the worst ways to approach movie making is to buy a camera under the impression that all one needs to do is to learn to take good pictures with it. Armed with our new camera and a few rolls of film we set off to “make every foot good.” We devote one carefully composed, well exposed, sharply focused shot to each subject and move on to the next, rationing out our footage with parsimonious fear.
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grand central camera
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grand central camera
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WALL ST. CAMERA EXCH.
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WALL ST. CAMERA EXCH.
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CAMERA IMPORT CORPORATION
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CAMERA IMPORT CORPORATION
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The Bauer 88B
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Movie camera with built-in light meter
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The new Bauer 88B 8-mm motion picture camera ($139.95) simplifies movie making by incorporating a coupled light meter in its design. By lining up two arrows (a stationary and a movable one) which are seen through the viewfinder, the photographer automatically adjusts his aperture for correct exposure.
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RITZ CAMERA CENTERS
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RITZ CAMERA CENTERS
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PHOTOGRAPHIC IMPORTING & DISTRIBUTING CORP.
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PHOTOGRAPHIC IMPORTING & DISTRIBUTING CORP.
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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MINIFILM CAMERA CORP.
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MINIFILM CAMERA CORP.
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GENERAL INTEREST
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RENT A CAMERA
Whether you're shopping around or just want a change of pace in your hobby:
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CHUCK ANDERSON
MOST photographers either overlook the fact or don’t know that just about any type of camera can be rented for only a few dollars. Most dealers handling used cameras are willing to rent most of the models he has on hand, excepting possibly the latest ones, at an amount that often is less than the cost of the film used during rental.
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COLOR KING LABS
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COLOR KING LABS
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Penn Camera
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Penn Camera
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BROOKS CAMERAS Dept.
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BROOKS CAMERAS Dept.
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WILLOUGHBYS: Voigtlander
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WILLOUGHBYS
Voigtlander
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article
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photo tips—short cuts to better pictures
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photo tips—short cuts to better pictures
For Darkroom Gadgets
To Tighten Tripod Legs
Reduce Light Through Film Window
Tips for Metal Spurs
Airtight Closures for Solutions
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A wire rack such as is used for holding phonograph records can be very useful in the darkroom, as illustrated here. It will hold masks, dodgers, negative carriers, scissors, and a variety of other items, keeping them neatly in order and quickly available when you need them.
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FREESTYLE SALES Co.
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FREESTYLE SALES Co.
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Sterling-Howard
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Sterling-Howard
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EQUIPMENT AND MATERIALS
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MEET THE ZUNOW f/1.1
A new Japanese lens has broken through the f/1.4 barrier. Here is a first hand report on the Zunow f/1.1 in the hands of a practical photographer.
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NORMAN ROTHSCHILD
THE quest for speed in photography has been a twofold search, one for faster films, the other for lenses with both speed and definition. About two years ago, the cellulose barrier was broken with new, superspeed films of almost fantastic ratings.
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SPIRATIONE INC.
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SPIRATIONE INC.
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SUPREME PHOTO SUPPLY CO.
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SUPREME PHOTO SUPPLY CO.
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DELTA PHOTO SUPPLY
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DELTA PHOTO SUPPLY
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JESSE JONES BOX CORP., DEPT.
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JESSE JONES BOX CORP., DEPT.
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ABE COHEN'S EXCHANGE,INC.
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ABE COHEN'S EXCHANGE,INC.
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Advertisements
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CENTRAL CAMERA COMPANY
2x2 33L Viewlex Projector
CENTRAL CAMERA COMPANY
LIBERAL ALLOWANCE
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CENTURY PHOTOGRAPHIC EQUIPMENT CO.
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CENTURY PHOTOGRAPHIC EQUIPMENT CO.
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DELPRO SALES CO.
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DELPRO SALES CO.
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WILLOUGHBYS
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WILLOUGHBYS
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VARIETY MOVIE CLUB: 8mm MOVIE VIEWER
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VARIETY MOVIE CLUB
8mm MOVIE VIEWER
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BAY BRIDGE SURPLUS CO.
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BAY BRIDGE SURPLUS CO.
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POPULAR PHOTOGRAPHY—index Dept.
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POPULAR PHOTOGRAPHY—index Dept.
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Advertisements
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AIR PHOTO SUPPLY CORP
12" f4.5 GUNDLACH RADAR
AIR PHOTO SUPPLY CORP
K-2O AERIAL CAMERA
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AWON FILMS
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AWON FILMS
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Advertisement
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PANORAM FILM LABS
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PANORAM FILM LABS
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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CINEMA LENS CO.
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CINEMA LENS CO.
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the photographic market place
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classified advertising
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Advertisements
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EDMUND SCIENTIFIC CORP.
7 x 50 MONOCULAR
EDMUND SCIENTIFIC CORP.
f/1.4 16mm MOVIE PROJECTION LENS
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GENERAL ELECTRIC: PowerMite M2
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GENERAL ELECTRIC
PowerMite M2
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EASTMAN KODAK COMPANY
Kodak Signet 35 Camera
EASTMAN KODAK COMPANY
Kodaslide Signet 500 Projector
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