Issue: 19550801

Monday, August 1, 1955
August
2
False
37
Saturday, November 22, 2014

Articles
cover
1
1,6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550801_0037_002_0001.xml
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2
2,3
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ANSCO
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ANSCO
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PopularPhotography_19550801_0037_002_0002.xml
advertisement
4
4
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Brockway Director Corporation: BROCKWAY EXPOSURE METERS
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Brockway Director Corporation
BROCKWAY EXPOSURE METERS
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PopularPhotography_19550801_0037_002_0003.xml
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5
5
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NIKON Incorporated: NIKON S-2
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NIKON Incorporated
NIKON S-2
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PopularPhotography_19550801_0037_002_0004.xml
tableOfContents
6
6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550801_0037_002_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19550801_0037_002_0006.xml
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7
7
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AIR PHOTO SUPPLY CORP.: 120 EKTACHROME
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AIR PHOTO SUPPLY CORP.
120 EKTACHROME
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PopularPhotography_19550801_0037_002_0007.xml
advertisement
7
7
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Advertisements
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STERLING-HOWARD
BOLEX DELUXE
STERLING-HOWARD
ASTRAFLEX 35
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PopularPhotography_19550801_0037_002_0008.xml
advertisement
8
8
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HEILAND: STROBONAR SEVEN ELECTRONIC FLASH
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HEILAND
STROBONAR SEVEN ELECTRONIC FLASH
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PopularPhotography_19550801_0037_002_0009.xml
article
8
8,9
letters to the editor
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letters to the editor
The Pulitzer Prize: Pro . . . and Con
The Stereo Picture: Why Vertical?
Short Loads or Bulk Film?
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We disagree 100 percent with the conclusions reached by Bruce Downes in his article on the Pulitzer Prize. We will take the Pulitzer style of photographic journalism every day in the week as compared with the “nothing” pictures in your mag.
PopularPhotography_19550801_0037_002_0010.xml
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9
9
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HEILAND: STROBONAR SEVEN
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HEILAND
STROBONAR SEVEN
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PopularPhotography_19550801_0037_002_0011.xml
advertisement
10
10
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Advertisements
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WILLOUGHBYS
BUSCHPRESSMAN
WILLOUGHBYS
PANASCOPE VIEWING SCREEN
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PopularPhotography_19550801_0037_002_0012.xml
advertisement
11
11
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Advertisement: Sylvania Flashbulbs
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Sylvania Flashbulbs
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PopularPhotography_19550801_0037_002_0013.xml
advertisement
12
12
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19550801_0037_002_0014.xml
article
12
12,14,16,17
tools and techniques
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A round-up of recent developments and significant trends
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Norman C. Lipton
3-D Prices Down. Stereo equipment is becoming more and more reasonable as the camera industry strives to bring the present 3-D boom to the level of several years ago. Latest entrant in the field is the Edixa Stereo Camera with Coupled Rangefinder (Model IIa) priced at only $79.50—distributed by Camera Specialty Co., Bronxville, N. Y. This is a product of Wirgin Brothers Camera Works, Wiesbaden, German Federal Republic (West).
PopularPhotography_19550801_0037_002_0015.xml
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13
13
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EXAKTA CAMERA COMPANY: EXAKTA 66
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EXAKTA CAMERA COMPANY
EXAKTA 66
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PopularPhotography_19550801_0037_002_0016.xml
advertisement
14
14
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KLING PHOTO CORPORATION: KILAR LENSES & ACCESSORIES
[no value]
KLING PHOTO CORPORATION
KILAR LENSES & ACCESSORIES
[no value]
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PopularPhotography_19550801_0037_002_0017.xml
advertisement
15
15
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19550801_0037_002_0018.xml
advertisement
16
16
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Advertisements
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EDIXA CAMERA WORKS
Edixa Stereo Model IIIA
EDIXA CAMERA WORKS
EDIXA RANGEFINDER STEREO
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[no value]
PopularPhotography_19550801_0037_002_0019.xml
advertisement
17
17
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Advertisements
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PRAKTICON CO., INC.
THE AUTOMATIC PENTACON
PRAKTICON CO., INC.
THE AUTOMATIC PRAKTIFLEX FX
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PopularPhotography_19550801_0037_002_0020.xml
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18
18,19,20,21,22,23
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Advertisements
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Dowling's
PATHÉ 16
Dowling's
AURICON Cine-Voice
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PopularPhotography_19550801_0037_002_0021.xml
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24
24
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Tiffen MARKETING CO.: TIFFEN HI-TRANS FILTERS
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Tiffen MARKETING CO.
TIFFEN HI-TRANS FILTERS
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PopularPhotography_19550801_0037_002_0022.xml
article
24
24
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stereo today
New Viewer News
Here It Is—In Black-and-White
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Robert L. McIntyre
Stereo’s biggest thrills lie in looking at pictures, and this month we have news of three specialized viewers that have just been introduced. They aren’t much alike, but each one fills a particular need. The economy package, beyond all doubt, is the Arcadia stereo viewer. It sells for $5.95—and that includes batteries and bulb in case you are wondering.
PopularPhotography_19550801_0037_002_0023.xml
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25
25,26,27
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Advertisements
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PEERLESS CAMERA STORES
SVE Model B
PEERLESS CAMERA STORES
PEERFLEKTA II
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PopularPhotography_19550801_0037_002_0024.xml
advertisement
28
28
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Advertisements
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ACE CAMERA EXCHANGE
Mercury II
ACE CAMERA EXCHANGE
Argus 21
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PopularPhotography_19550801_0037_002_0025.xml
article
28
28
photo tips
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photo tips—
short cuts to better pictures
Conserve Developer
For Delicate Retouching
Substitute Fill-in Light
End Wiring Tangles
For Small Accessories
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Don't throw away small amber-colored jars of the type used to package instant coffee. These jars, which have an 8-oz capacity and are equipped with screw-on lids, can be put to good use in the darkroom. One quart of powdered developer can be apportioned into four of the jars and the lids closed tightly, protecting the contents and helping to conserve the developer until required. The small jars are easy to handle and take up very little space.
PopularPhotography_19550801_0037_002_0026.xml
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29
29,30,31,32
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Advertisements
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Bell & Howell
Auto 8 Voyager Model 172-B
Bell & Howell
Auto Load Model 200-A
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PopularPhotography_19550801_0037_002_0027.xml
advertisement
33
33
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Advertisements
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CARL ZEISS, INC.
CONTAX III-a
CARL ZEISS, INC.
CONTAFLEX II
[no value]
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PopularPhotography_19550801_0037_002_0028.xml
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34
34
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KLING Photo Corp.: minox camera
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KLING Photo Corp.
minox camera
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PopularPhotography_19550801_0037_002_0029.xml
article
34
34
camera clubs
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camera clubs
Do Your Club a Good Turn
Two Methods of Judging
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Whit Hillyer
One very fine antidote to the hot-rod movement, or Teen-age Accident About to Happen, is organized photographic activity at the high-school level. Kids always will want to try something daring or unusual, which is why they sometimes see how quickly the family crate will reach 40 mph from a standing position, why they barrel through intersections without a care in the world, and why they fool around with dual exhausts and such.
PopularPhotography_19550801_0037_002_0030.xml
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35
35
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Burleigh Brooks, Inc.: Rolleicord v
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Burleigh Brooks, Inc.
Rolleicord v
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PopularPhotography_19550801_0037_002_0031.xml
advertisement
36
36,37,38,39
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Advertisements
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MINIFILM CAMERA CORP.
NOVOFLEX REFLEX HOUSING
MINIFILM CAMERA CORP.
LEICA M3 ADAPTER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0032.xml
advertisement
40
40,41
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Graflex, Inc.: GRAPHIC RANGEFINDER
[no value]
Graflex, Inc.
GRAPHIC RANGEFINDER
[no value]
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PopularPhotography_19550801_0037_002_0033.xml
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42
42
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INTERSTATE PHOTO SUPPLY CORP.: ELITAR
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INTERSTATE PHOTO SUPPLY CORP.
ELITAR
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PopularPhotography_19550801_0037_002_0034.xml
article
42
42,44,50
35-mm today
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35-mm today
FROM BLUE JEANS TO BANGLES
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Bob Schwalberg
35-mm is enjoying its greatest boom today. Every month news of new products all over the world is dominated by new 35-mm cameras, equipment, and accessories. At least as many 35-mm cameras are manufactured today as the total of all other camera types, excluding the drugstore box.
PopularPhotography_19550801_0037_002_0035.xml
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43
43
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KLING PHOTO CORPORATION
[no value]
KLING PHOTO CORPORATION
[no value]
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PopularPhotography_19550801_0037_002_0036.xml
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44
44
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The FR CORPORATION: Minolta HIGH-PRECISION REFLEX CAMERAS
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The FR CORPORATION
Minolta HIGH-PRECISION REFLEX CAMERAS
[no value]
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PopularPhotography_19550801_0037_002_0037.xml
advertisement
45
45
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POLAROID CORPORATION: Land CAMERA
[no value]
POLAROID CORPORATION
Land CAMERA
[no value]
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PopularPhotography_19550801_0037_002_0038.xml
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46
46
[no value]
[no value]
Sawyer’s, Inc.: The View-Master Personal Camera
[no value]
Sawyer’s, Inc.
The View-Master Personal Camera
[no value]
[no value]
PopularPhotography_19550801_0037_002_0039.xml
advertisement
47
47
[no value]
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Advertisements
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SPIRATONE INC.
IMPORTED 35MM FILMS
SPIRATONE INC.
35mm DAYLIGHT LOADER
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[no value]
PopularPhotography_19550801_0037_002_0040.xml
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48
48,49
[no value]
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Advertisements
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OLDEN CAMERA & LENS CO.
PRAKTICA FX
OLDEN CAMERA & LENS CO.
VOIGTLANDER VITO II
[no value]
[no value]
PopularPhotography_19550801_0037_002_0041.xml
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50
50
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OMIC-RECTAFLEX: RECTAFLEX SX
[no value]
OMIC-RECTAFLEX
RECTAFLEX SX
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PopularPhotography_19550801_0037_002_0042.xml
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51
51
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WILLOUGHBYS: VOIGTLANDER PROMINENT
[no value]
WILLOUGHBYS
VOIGTLANDER PROMINENT
[no value]
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PopularPhotography_19550801_0037_002_0043.xml
advertisement
52
52,53
[no value]
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CINEMA LENS CO.: Vistascope
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CINEMA LENS CO.
Vistascope
[no value]
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PopularPhotography_19550801_0037_002_0044.xml
article
54
54
candid shots
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candid shots
Notes on “Family of Man”
Watch for the Annual
One-Subject Issue
The Pulitzer Winner
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the Editors
The public’s interest in great photographs was powerfully demonstrated by attendance figures for Edward Steichen’s great show, The Family of Man, which hung in New York’s Museum of Modern Art from January to May. Two hundred seventy thousand people saw the 503 photographs—a greater number than has visited any Museum exhibition in the past 15 years.
PopularPhotography_19550801_0037_002_0045.xml
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55
55
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PAILLARD PRODUCTS, INC.: BOLEX 8 mm MOVIE CAMERAS
[no value]
PAILLARD PRODUCTS, INC.
BOLEX 8 mm MOVIE CAMERAS
[no value]
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PopularPhotography_19550801_0037_002_0046.xml
article
56
56,57
POPULAR PHOTOGRAPHY 35-MM SPECIAL ISSUE
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35-mm
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FOR MILLIONS of photographers, 35-mm means more than just a film or camera size : it symbolizes an approach to pictures, a philosophy of photography . . . even a way of life. Perhaps no invention since George Eastman produced the roll-film camera has so revolutionized the art of seeing and taking pictures or acquired prestige and popularity so rapidly.
PopularPhotography_19550801_0037_002_0047.xml
article
58
58,59
35-mm
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Why is it so popular?
Optical Advantages
Mobility
Large Film Loads
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The short focal length of a normal lens for a 35-mm camera provides great depth of field even at relatively wide apertures, thus making focusing less critical and permitting interesting effects of near-to-far sharpness. In the group of parade watchers, above, camera was focused about one third of the way back and stopped down to f/8. Everything is sharp except closest foreground figures.
PopularPhotography_19550801_0037_002_0048.xml
article
60
60,61
35-mm pictures
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children
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CHILDREN’S expressions are fleeting, candid, fragile. Capturing them requires a special kind of camera technique, for which the 35-mm is an ideal instrument. It helps in “stalking” young subjects; many experts feel the eye-level operation makes the camera more nearly a “part of the eye,” and speeds the reflex action of trigger squeezing.
PopularPhotography_19550801_0037_002_0049.xml
article
62
62,63,106,108,110,112
35-mm
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Facts about the cameras
These are several top 35-mm cameras that evolved from the first miniature designed by Oskar Barnack of Germany
Here are the six basic classifications into which more than 10 different makes of modern 35-mm cameras fall
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SOME forty-odd years ago an optical engineer named Oskar Barnack, in the process of designing a motion-picture camera, decided to build a very small still camera with which he could make test exposures on 35-mm movie film. Barnack’s prototype so intrigued Ernst Leitz, Sr., that after ten years of experimentation and modification the first Leica was introduced to the world at the 1925 Leipzig Fair.
PopularPhotography_19550801_0037_002_0050.xml
article
64
64,65
35-mm
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Facts about the films
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A GREATER VARIETY of better 35-mm black-and-white films is available today than ever before. But this abundance of fine films can be a mixed blessing. Too many photographers switch from brand to brand and from type to type with such frequency that they never really learn how best to work with any one film.
PopularPhotography_19550801_0037_002_0051.xml
article
66
66,67
35-mm pictures
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available light
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FOR PHOTOGRAPHY under poor light conditions, nothing can match the 35-mm camera, Its lenses are faster, focusing is generally easier, it is more maneuverable in the candid situations that account for most available-light pictures, and its big film load makes possible three times as many shots between reloads.
PopularPhotography_19550801_0037_002_0052.xml
article
68
68,69,70,71
35-mm
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you can save money by using Bulk film
Here are four basic loading methods
Watson daylight loader
A simple daylight loader
Hand-loading method for darkroom
Ansco combination daylight-loader and film package
Cassettes: a long-term investment
Cartridges: economical, handy
Trimming tool/template
Special features of 27½-ft rolls
FILMS AVAILABLE IN BULK LOADS
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OTTO BAYER
CHANCES are that if you’ve been using a 35-mm camera for some time, you're already aware that one of the advantages of miniature photography is its economy of operation. When you buy 35-mm film, you get a lot of potential pictures in a convenient, small package for very little money.
PopularPhotography_19550801_0037_002_0053.xml
article
72
72,73,74,75,130,131
35-mm
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color
35-mm color from our readers
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THE CURRENT widespread enthusiasm for the 35-mm miniature camera and for color photography are very probably the most closely related phenomena on the photographic scene today. Shooting color in 35-mm costs less per shot, and each frame returns from the processor in a sturdy pasteboard 2x2 mount for ease in viewing or projecting one’s creative efforts.
PopularPhotography_19550801_0037_002_0054.xml
article
76
76,77,98,100,102,103,104,106
COLOR FEATURE
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Filters for color
color series part 4
The four most useful filters for color shooting
The right combination for every film and light source
Skylight and U.V. Filters
Conversion Filters
Polarizing Filters
Color-Correction Filters
Fluorescent Light
Filter Factors
General Remarks
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NORMAN ROTHSCHILD
LITTLE WONDER if the myriad filters for color photography sometimes bewilder the beginner. Faced with a confusing array of conversion, color-compensating, light-balancing, polarizing, and other filters, often with each manufacturer following his own nomenclature, the newcomer to photography is tempted to throw up his hands in despair.
PopularPhotography_19550801_0037_002_0055.xml
article
78
78,79
35-mm pictures
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still life
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WHEN THE SUBJECT is inanimate, there is no need for fast lenses and shutters, or for-speedy camera operation. Still, the 35-mm camera has its advantage of relatively greater depth of field, when desired; and the wide aperture is indispensable when the subject is poorly lighted—as is David Vestal’s kitchen-tabletop.
PopularPhotography_19550801_0037_002_0056.xml
article
80
80,81,82,83,84,85,131,132,133,134,135,136,137,140
35-mm
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You can control space and perspective by using interchangeable lenses
Subject distance—not the focal length— controls perspective
If image size is the same depth of field is the same
How to expand and compress space relations
Here are some typical long-focus lenses
Here are some typical wide-angle lenses
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ARTHUR BARNEY
THE modern miniature camera's ability to accept interchangeable lenses is one of the keys to its tremendous flexibility. Is your normal lens too short to catch the facial expression of the pitcher from your seat high in the stands? A few seconds is all the time needed to switch to one of the hundreds of telephoto lenses up to 1,000-mm in focal length which are on the market today.
PopularPhotography_19550801_0037_002_0057.xml
article
86
86,87
35-mm pictures
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landscapes
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DEVOTEES of the miniature camera are fond of saying it can do anything. This isn’t necessarily so, but it’s interesting to see how many different kinds of photographs it can make well. Landscapes, for example, the traditional province of the larger camera.
PopularPhotography_19550801_0037_002_0058.xml
article
88
88,89,90,91,92,93,112,114,115,116
35-mm
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processing
Exposure and development are equally important in 35-mm work
Cleanliness begins with the camera...
Development of miniature negatives requires careful attention to cleanliness, exposure and the make-up of film processing solutions
Processing for optimum picture quality
Processing for maximum film speed
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BOB SCHWALBERG
ONE OF THE SADDEST creatures of our technological civilization is the photographer who has forgotten what photography is all about. Photography means making photographs. Cameras, films, lenses, meters, darkroom equipment, chemicals, and all the related gadgets and gizmos have no purpose save to help us make better pictures.
PopularPhotography_19550801_0037_002_0059.xml
article
94
94,95,124,126,127
35-mm
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Enlarging
High-quality prints can be made from miniature negatives.
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RALPH CARROLL
THE problems of enlarging 35-mm negatives are like those of any other negative format—only more so. Because our negatives measure slightly less than one inch high and one and a half inches long, almost every enlargement is a “big blowup.”
PopularPhotography_19550801_0037_002_0060.xml
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96
96,97
[no value]
[no value]
EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0061.xml
advertisement
99
99
[no value]
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Advertisements
[no value]
ABE COHEN’S EXCHANGE, INC.
CRYSTAR FLEX REFLEX
ABE COHEN’S EXCHANGE, INC.
S. V. E. AUTOMATIC SLIDE PROJECTOR
[no value]
[no value]
PopularPhotography_19550801_0037_002_0062.xml
advertisement
100
100
[no value]
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Advertisements
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BURKE & JAMES, Inc.
KODACHROMES
BURKE & JAMES, Inc.
BULK FILM LOADER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0063.xml
advertisement
101
101
[no value]
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E. LEITZ, INC.: LEICA M-3
[no value]
E. LEITZ, INC.
LEICA M-3
[no value]
[no value]
PopularPhotography_19550801_0037_002_0064.xml
advertisement
102
102
[no value]
[no value]
JOHN G. MARSHALL Mfg. Co., Inc.: MARSHALL’S PHOTO-OIL COLORS
[no value]
JOHN G. MARSHALL Mfg. Co., Inc.
MARSHALL’S PHOTO-OIL COLORS
[no value]
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PopularPhotography_19550801_0037_002_0065.xml
advertisement
103
103
[no value]
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Canon Sales Co., Inc.
[no value]
Canon Sales Co., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0066.xml
advertisement
104
104
[no value]
[no value]
Advertisements
[no value]
BOB RITZ
BROWNIE MOVIE PROJECTOR
BOB RITZ
KODAK STEREO CAMERA
[no value]
[no value]
PopularPhotography_19550801_0037_002_0067.xml
advertisement
105
105
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Advertisements
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BOB RITZ
HORVEX METER
BOB RITZ
BEWI AUTOMAT
[no value]
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PopularPhotography_19550801_0037_002_0068.xml
advertisement
106
106
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NATIONAL PHOTO LABS
[no value]
NATIONAL PHOTO LABS
[no value]
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PopularPhotography_19550801_0037_002_0069.xml
advertisement
107
107
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Advertisements
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BROOKS Cameras
1955 EXAKTA VX
BROOKS Cameras
SUPER 1200
[no value]
[no value]
PopularPhotography_19550801_0037_002_0070.xml
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108
108
[no value]
[no value]
Advertisements
[no value]
FREESTYLE SALES CO.
16mm KODACHROME
FREESTYLE SALES CO.
ENLARGING PAPER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0071.xml
advertisement
109
109
[no value]
[no value]
Advertisements
[no value]
WILLOUGHBYS
HASSELBLAD 1000F
WILLOUGHBYS
HASSELBLAD SUPERWIDE
[no value]
[no value]
PopularPhotography_19550801_0037_002_0072.xml
advertisement
110
110
[no value]
[no value]
KLING PHOTO CORP.: ixtomat X3
[no value]
KLING PHOTO CORP.
ixtomat X3
[no value]
[no value]
PopularPhotography_19550801_0037_002_0073.xml
advertisement
111
111
[no value]
[no value]
Advertisements
[no value]
PENN CAMERA
VIEWLEX
PENN CAMERA
POLE TRIPOD
[no value]
[no value]
PopularPhotography_19550801_0037_002_0074.xml
advertisement
112
112
[no value]
[no value]
INDUSTRIAL TIMER CORPORATION: TIME-O-LITE AUTOMATIC ELECTRIC TIMER
[no value]
INDUSTRIAL TIMER CORPORATION
TIME-O-LITE AUTOMATIC ELECTRIC TIMER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0075.xml
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113
113
[no value]
[no value]
Advertisements
[no value]
RIKEN OPTICAL INDUSTRIES, LTD.
Ricoh ”35”
RIKEN OPTICAL INDUSTRIES, LTD.
Super Ricohflex
[no value]
[no value]
PopularPhotography_19550801_0037_002_0076.xml
advertisement
114
114
[no value]
[no value]
AMERICAN SPEEDLIGHT CORP.: ascorlight 201
[no value]
AMERICAN SPEEDLIGHT CORP.
ascorlight 201
[no value]
[no value]
PopularPhotography_19550801_0037_002_0077.xml
advertisement
115
115
[no value]
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION: Federal Store-Away Enlarger
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
Federal Store-Away Enlarger
[no value]
[no value]
PopularPhotography_19550801_0037_002_0078.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
GRAND CENTRAL CAMERA EXCHANGE. INC.
16mm Projectors
GRAND CENTRAL CAMERA EXCHANGE. INC.
BELL & HOWELL SOUND PROJECTOR
[no value]
[no value]
PopularPhotography_19550801_0037_002_0079.xml
advertisement
117
117
[no value]
[no value]
Advertisements
[no value]
GRAND CENTRAL CAMERA
EXAKTA VX
GRAND CENTRAL CAMERA
AUTOMATIC PENTACON
[no value]
[no value]
PopularPhotography_19550801_0037_002_0080.xml
article
118
118,119,122,123,124
movie section
[no value]
Available-light movies
A top technician tells how to shoot 8and 16-mm films by existing light without special equipment or super-high-speed emulsions
[no value]
[no value]
ERNST WILDI
“There’s not enough light to take movies!” How many times have you used this excuse, and believed your statement was true? But was it true? Available-light black-and-white motion pictures with 8or 16-mm cameras without special equipment can be made more frequently than you think.
PopularPhotography_19550801_0037_002_0081.xml
article
120
120,123
movie section
[no value]
Dual-purpose lens
Attachment converts normal 8or 16-mm movie lens to telephoto and wide-angle
Using wide-angle side
Normal lens, no attachment
Using telephoto side
[no value]
[no value]
JOHN DURNIAK
AN INGENIOUS, low-cost attachment ($24.95) that changes all 8-mm and most 16-mm normal movie-camera lenses into wide-angle and telephoto lenses is being manufactured by Ednalite Optical Go., Inc., Peckskill, N. Y. The Dual Tens is compact (can fit easily into a vest pricket) , and screws quickly into an adapter ring on the normal camera lens. It gives photographers having only one lens, three-lens versatility with a minimum of effort involved.
PopularPhotography_19550801_0037_002_0082.xml
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121
121
[no value]
[no value]
Revere: Revere 38
[no value]
Revere
Revere 38
[no value]
[no value]
PopularPhotography_19550801_0037_002_0083.xml
advertisement
122
122
[no value]
[no value]
BERNDT-BACH, INC.: AURICON PRO-600
[no value]
BERNDT-BACH, INC.
AURICON PRO-600
[no value]
[no value]
PopularPhotography_19550801_0037_002_0084.xml
advertisement
123
123
[no value]
[no value]
Advertisements
[no value]
CAMERA IMPORT CORPORATION
PRAKTICA FX
CAMERA IMPORT CORPORATION
SOLIGOR 35mm
[no value]
[no value]
PopularPhotography_19550801_0037_002_0085.xml
advertisement
124
124
[no value]
[no value]
DAVIDSON MANUFACTURING CO.: Star-D
[no value]
DAVIDSON MANUFACTURING CO.
Star-D
[no value]
[no value]
PopularPhotography_19550801_0037_002_0086.xml
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125
125
[no value]
[no value]
Advertisements
[no value]
SUPREME PHOTO SUPPLY CO.
CONTACT PAPER
SUPREME PHOTO SUPPLY CO.
ENLARGING PAPER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0087.xml
advertisement
126
126
[no value]
[no value]
ENTECO INDUSTRIES, INC.: ENTECO LENS HOODS
[no value]
ENTECO INDUSTRIES, INC.
ENTECO LENS HOODS
[no value]
[no value]
PopularPhotography_19550801_0037_002_0088.xml
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126
126
[no value]
[no value]
CENTURY PHOTOGRAPHIC EQUIPMENT CO.: TELEPHOTO LENS
[no value]
CENTURY PHOTOGRAPHIC EQUIPMENT CO.
TELEPHOTO LENS
[no value]
[no value]
PopularPhotography_19550801_0037_002_0089.xml
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126
126
[no value]
[no value]
Advertisement: TELEPHOTO COATED LENS
[no value]
[no value]
TELEPHOTO COATED LENS
[no value]
[no value]
PopularPhotography_19550801_0037_002_0090.xml
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127
127
[no value]
[no value]
La Belle Sales Corp.: DIRECTOR "300"
[no value]
La Belle Sales Corp.
DIRECTOR "300"
[no value]
[no value]
PopularPhotography_19550801_0037_002_0091.xml
advertisement
128
128
[no value]
[no value]
Advertisements
[no value]
ALCO PHOTO SUPPLY CORP.
ILFORD MICROPHEN
ALCO PHOTO SUPPLY CORP.
MICROPHEN REPLENISHER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0092.xml
review
128
128,129
what’s new
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what’s new
Trade Notes and News
CAMERAS & ACCESSORIES
LENSES & ACCESSORIES
PROJECTION & VIEWING EQUIPMENT
FLASH
MISCELLANEOUS
OmicRectaflex
[no value]
OmicRectaflex
Makro-Kilar D
$114.95
MAKRO-KILAR lens (see POPULAR PHOTOGRAPHY March 1955, pg. 86) is now available in two models for the 35-mm single-lens reflex Rectaflex camera. This lens can be used for normal, wide-angle, and close-up photography without the use of supplementary attachments. Makro-Kilar D permits focusing from inf. to about three in., providing a maximum image-to-subject ratio of 1:1:1. Makro-Kilar E permits focusing from inf. to about five in. from subject, providing a maximum image-to-subject ratio of 1:2. Other features are aperture range from f/3.5 to f/22; 40-mm focal length; three scales, one for distance, another indicating automatically image-to-subject ratio, and a third which automatically indicates the amount of exposure increase necessary when taking close-ups. Distributed by OmicRectaflex, 202 W. 40th St., New York 18, prices are $114.95 for the D and $89.95 for the E.
OmicRectaflex
SUPER BALDINA outfit
$69.50
SUPER BALDINA outfit consisting of this 35-mm camera, case, and B-C flashgun, is announced by Kling Photo Corp., 235 Fourth Ave., New York 3. The camera features a 50-mm f/2.8 lens in a telescoping mount; nine shutter speeds to 1/300 sec & B; self-timer; synchronized for regular and electronic flash; rapid film advance which also cocks shutter; double-exposure prevention; automatic exposure counter; depth-of-field scale; coupled rangefinder combined with life-size viewfinder in one window. Price is $69.50. Another outfit, the Baldina 35 (similar to above but without rangefinder) is priced at $49.95.
OmicRectaflex
Compur shutter
GRAFLEX INC., 154 Clarissa St., Rochester 8, N. Y., announces the availability of a new Compur shutter as standard equipment on the Speed Graphic press camera. Featuring a Kodak Ektar f/4.7 lens, the shutter uses a bi-post synch connector; is equipped with a press focus lever and an ASA bayonet synchronizer fitting.
OmicRectaflex
SUPER BALDAX
$79.95
SUPER BALDAX is introduced by Kling Photo Corp., 235 Fourth Ave., New York 3. Designed for compactness, it measures 5x3¾xl¾ in.; takes 12 2¼x2¼ exp on No. 120 rollfilm; has a coupled rangefinder and viewfinder combined in one unit; shutter has nine speeds from one to 1/300 sec & B; full flash synchronization at all speeds; double-exposure prevention; depth-of-field scale. With an 80-mm Rodenstock f/2.9 lens in helical focusing mount, price is $79.95.
OmicRectaflex
135-mm SOLIGOR f/4.5 lenses
$49.95
135-mm SOLIGOR f/4.5 lenses for the Argus C2 and C3 cameras are announced by Interstate Photo Supply Corp., 17 W. 17th St., New York 11. Coupling to gear between rangefinder and lens, an initial adjustment locks it in place. Other features are click stops; depth-of-field scale: compensating viewfinder field mask; front and rear lens caps. Price of $49.95 includes registration, 6-month guarantee, and fitted box. More information available.
OmicRectaflex
VIDOSCOPE
$150
VIDOSCOPE is the name of a 16-mm anamorphie lens that fits all 16-mm projectors. The design is exactly like the 35-mm lens now used in Cinemascope projection. Walter Futter, 625 Madison Ave., New York City, claims this lens improves picture clarity and eliminates distortion. An adapter is supplied for attachment to most projectors and a special adapter is available for attachment to Jan or Bell & Howell professional projectors. Price is approximately $150 and additional information is available.
OmicRectaflex
TDC PROJECTORS
$74.75
TDC PROJECTORS, for 2x2 slides are announced in two new models, the Deluxe Model D (300-watt) and the Streamliner 500 (500-watt). A new feature is wind-tunnel cooling; air is scooped through a chamber beneath the projector' and up through the cooling chamber at high speed. This is claimed to prevent cardboard slides from “popping” and slipping out of focus under normal operating conditions. In the case, storage space is provided for six or more Selectrays. Both models have a 5-in. ƒ/3.5 coated lens. Manufactured by Bell & Howell, 7100 McCormick Rd., Chicago 45, prices (incl. case and Semimatic changer) are, respectively, $74.75 and $79.95.
OmicRectaflex
viewer
$24.50
REALIST INC., 315 W. Court St., Milwaukee, Wis., introduces a viewer featuring quick-change cartridges for converting the unit from battery to 110-v illumination at the turn of a release button. Other features are thumb-wheel focusing at film plane; color-corrected optical-glass lenses; full color-temperature control with index marks for resetting. Price is $24.50.
OmicRectaflex
DUAL BEAM FOLDING REFLECTOR
$2.95
DUAL BEAM FOLDING REFLECTOR is claimed by Camera Optics Corp., 101 W. 47th St., New York 36, as being the first of its type to be made of rustproof stainless steel. It can be locked in either of two positions, for concentrated or pan light. Price of reflector alone is $2.95 but is available also on four flashgun models, prices ranging from $7.95 to $16.50. More information available from the manufacturer.
OmicRectaflex
speedlight
$69.95
AMGLO CORP, 2037 W. Division St., Chicago 25, introduces a 28-oz speedlight which may be operated from an a-c line or from a choice of three sizes of battery packs. Guide numbers range from 140 for black-and-white (over 600 when Power Doubler is used), and from 45 to 120 for color films. Recycling time is four sec on a-c operation. 60-A lamphead with an average life of over 100,000 flashes, is $69.95, and battery packs are priced at $35, $39.95, and $55. Power Doubler (built into heavy-duty pack) is available separately for $24.95.
OmicRectaflex
CABLE RELEASES
$5.49
CABLE RELEASES in lengths of 10, 20, and 40 ft are announced by Spiratone, Inc., 49 W. 27th St., New York City. These accessories feature an oversize plunger for easy gripping; a special booster arrangement assuring a smooth stroke; universal-type threading; threaded parts for disassembly if adjustments are necessary. Prices are, respectively, $5.49, $8.49, and $14.49.
OmicRectaflex
SET FOCUS ENLARGER
$27.50
SET FOCUS ENLARGER for 35-mm negative or transparencies is announced by the Boyer Engineering Co., 7112 East Wardlow Rd., Long Beach 8, Calif. No adjustments are necessary since it is claimed to be always in focus. Other features are: print size of 3½x5 in; 50-mm f/4.5 lens; ventilated, 50-watt lamp; polished film gate. The price is $27.50.
OmicRectaflex
PROXISCOPE SR.
$4.95
PROXISCOPE SR., a universal tripod and copying-stand accessory for critical close-up work, is an elevator attachment as well. The camera platform rides on a geared monorail for a distance of four in. in either direction. Locking lever is positioned alongside the focusing knob. Two tripod sockets (at right angles to each other) permit vertical or horizontal positioning of the rail. A reversible tripod mount allows the Proxiscope to point downward below tripod-head level. Price is $4.95 and the distributor is Spiratone, Inc., 49 W. 27th St., New York 1.
OmicRectaflex
POLAPAN 200
$1.98
POLAPAN 200 AND 400 are the new, faster films for the Polaroid Land cameras. They are claimed by Polaroid Corp., Cambridge 38, Mass., to have greater depth, richness, and exposure latitude than the currently available Type 41 film. With the faster 400 (ASA index) film, adequate illumination for photography is supplied by a 150-watt lamp. Presently available for the Speedliner and Pathfinder cameras, the film is priced at $1.98 for PolaPan 200 and $2.19 for the 400; both are eight-exposure rolls.
OmicRectaflex
WEBSTER UNIVERSAL ILLUMINATOR
$23.50
WEBSTER UNIVERSAL ILLUMINATOR has been developed to provide an even cone of diffused illumination when lighting objects for low-power magnification, for photographing small objects, and for flood or cross lighting in macrophotography. Arm supports are fitted with a spring-loaded sliding clamp for adjustment to any combination of height or angle. Operation is 110-120 volts a-c. Price, incl. cord switch, is $23.50. Technical data sheet available from Webster Instrument Inc., 11856 Mississippi Ave., Los Angeles 25.
OmicRectaflex
MICROSCOPE ADAPTER
$24
MICROSCOPE ADAPTER is designed to fit the Hasselblad 2¼x2¼ single-lens reflex camera. When fitted to a microscope it permits the camera to be used in many phases of scientific, medical, and research photography. The bellows of the adapter is tipped with a velvet-lined connector which fastens to the microscope. Price is $24. More information available from WilloughbysWholesale, 110 W. 32nd St., New York 1.
OmicRectaflex
MATTE BOX
$44.95
MATTE BOX and sunshade for 8- and 16-mm movie cameras is designed for use with 2and 3-in.-square glass or gelatin filters and accessories. Constructed of aluminum castings with dural front rods, the base supplied will fit all cameras and has both small and large tripod threads. Taking all lenses from 15to 152-mm focal length, rubber caps are supplied to eliminate flare when lens used is smaller than back opening. Interior is finished in optical black. A finder extension bracket or adapters may be required for some professional cameras. Price, incl. fiber filter holders, is $44.95. Manufacturer is National Cine Equipment, Inc., 209 W. 48th St., New York 36.
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PopularPhotography_19550801_0037_002_0093.xml
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129
129
[no value]
[no value]
Advertisements
[no value]
Delta PHOTO SUPPLY
16mm SUPER-X MAGS
Delta PHOTO SUPPLY
8x10 ENLARGING PAPER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0094.xml
advertisement
129
129
[no value]
[no value]
THE NEGA-FILE COMPANY: No. 375 "EXTRA LARGE" Nega-File
[no value]
THE NEGA-FILE COMPANY
No. 375 "EXTRA LARGE" Nega-File
[no value]
[no value]
PopularPhotography_19550801_0037_002_0095.xml
advertisement
130
130
[no value]
[no value]
Simmon Brothers, Inc.: omega ENLARGERS
[no value]
Simmon Brothers, Inc.
omega ENLARGERS
[no value]
[no value]
PopularPhotography_19550801_0037_002_0096.xml
advertisement
131
131
[no value]
[no value]
PHOTOGRAPHIC IMPORTING & DISTRIBUTING CORP.: SEKONIC Leader EXPOSURE METER
[no value]
PHOTOGRAPHIC IMPORTING & DISTRIBUTING CORP.
SEKONIC Leader EXPOSURE METER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0097.xml
advertisement
131
131
[no value]
[no value]
KINNARD CO.: SPOT-O-MATIC
[no value]
KINNARD CO.
SPOT-O-MATIC
[no value]
[no value]
PopularPhotography_19550801_0037_002_0098.xml
advertisement
131
131
[no value]
[no value]
BROOKS INSTITUTE OF PHOTOGRAPHY
[no value]
BROOKS INSTITUTE OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0099.xml
advertisement
132
132
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Advertisements
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[no value]
PopularPhotography_19550801_0037_002_0100.xml
advertisement
133
133
[no value]
[no value]
Advertisements
[no value]
Mamiya Camera Company of America, Inc.
MAMIYAFLEX AUTOMATIC
Mamiya Camera Company of America, Inc.
MAMIYAFLEX II
[no value]
[no value]
PopularPhotography_19550801_0037_002_0101.xml
advertisement
133
133
[no value]
[no value]
DELPRO SALES CO.
[no value]
DELPRO SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0102.xml
advertisement
133
133
[no value]
[no value]
Hartford Fire Insurance Company
[no value]
Hartford Fire Insurance Company
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0103.xml
advertisement
134
134
[no value]
[no value]
BROWN-FORMAN INDUSTRIES: HYPO NEUTRALIZER
[no value]
BROWN-FORMAN INDUSTRIES
HYPO NEUTRALIZER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0104.xml
advertisement
134
134
[no value]
[no value]
WESTON exposure meters: MASTER
[no value]
WESTON exposure meters
MASTER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0105.xml
advertisement
135
135
[no value]
[no value]
A. RUSS PHOTO SERVICE
[no value]
A. RUSS PHOTO SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0106.xml
advertisement
135
135
[no value]
[no value]
CENTRAL CAMERA CO.
[no value]
CENTRAL CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0107.xml
advertisement
135
135
[no value]
[no value]
ATKINSON COLOR PRINT SERVICE
[no value]
ATKINSON COLOR PRINT SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0108.xml
advertisement
135
135
[no value]
[no value]
THE ART CENTER SCHOOL
[no value]
THE ART CENTER SCHOOL
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0109.xml
advertisement
136
136
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0110.xml
advertisement
137
137
[no value]
[no value]
Advertisements
[no value]
WESTERN PHOTO SALES
Kodak's HI-SPEED TRI-X
WESTERN PHOTO SALES
35mm BULK FILM LOADER
[no value]
[no value]
PopularPhotography_19550801_0037_002_0111.xml
advertisement
138
138
[no value]
[no value]
CARL ZEISS, INC.: CONTINA I-a
[no value]
CARL ZEISS, INC.
CONTINA I-a
[no value]
[no value]
PopularPhotography_19550801_0037_002_0112.xml
advertisement
139
139
[no value]
[no value]
Advertisements
[no value]
GOLDEN GATE COLOR PRINTS
ANSCOCHROME ASA 32
GOLDEN GATE COLOR PRINTS
35mm KODACHROME
[no value]
[no value]
PopularPhotography_19550801_0037_002_0113.xml
advertisement
140
140,141,142,143,144
[no value]
[no value]
the photographic market place
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0114.xml
advertisement
144
144,145,146,147
[no value]
[no value]
classified advertising
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19550801_0037_002_0115.xml
advertisement
147
147
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19550801_0037_002_0116.xml
advertisement
147
147
[no value]
[no value]
Advertisement: Popular Photography
[no value]
[no value]
Popular Photography
[no value]
[no value]
PopularPhotography_19550801_0037_002_0117.xml
advertisement
148
148
[no value]
[no value]
Advertisements
[no value]
EDMUND SCIENTIFIC CORP.
f/1.4 16mm MOVIE PROJECTION LENS
EDMUND SCIENTIFIC CORP.
IRIS DIAPHRAGM
[no value]
[no value]
PopularPhotography_19550801_0037_002_0118.xml
advertisement
149
149
[no value]
[no value]
GENERAL ELECTRIC: G-E M2
[no value]
GENERAL ELECTRIC
G-E M2
[no value]
[no value]
PopularPhotography_19550801_0037_002_0119.xml
advertisement
150
150
[no value]
[no value]
EASTMAN KODAK COMPANY: Kodak Ektachrome Film
[no value]
EASTMAN KODAK COMPANY
Kodak Ektachrome Film
[no value]
[no value]
PopularPhotography_19550801_0037_002_0120.xml