Issue: 19550701

Friday, July 1, 1955
July
1
False
37
Saturday, November 22, 2014

Articles
cover
1
1,6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550701_0037_001_0001.xml
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2
2,3
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Ansco
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Ansco
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PopularPhotography_19550701_0037_001_0002.xml
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4
4
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GRAFLEX
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GRAFLEX
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PopularPhotography_19550701_0037_001_0003.xml
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5
5
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BROCKWAY: BROCKWAY m-3 model
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BROCKWAY
BROCKWAY m-3 model
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PopularPhotography_19550701_0037_001_0004.xml
tableOfContents
6
6
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550701_0037_001_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19550701_0037_001_0006.xml
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7
7
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19550701_0037_001_0007.xml
article
8
8
letters to the editor
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letters to the editor
The Family of Man—A Rebuttal
Our Persistent Editors
The Muckraking May Cover
Pictorial Dept.
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It takes the opinion of a strong minority to balance the opinion of a less articulate majority, and both are necessary to evaluate the whole. Keeping this in mind, I reread Fred Ringel’s letter on the Family of Man in your May issue, and wish to comment on it here in an honest effort to be unprejudiced.
PopularPhotography_19550701_0037_001_0008.xml
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8
8
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Tiffen MARKETING CO.
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Tiffen MARKETING CO.
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PopularPhotography_19550701_0037_001_0009.xml
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9
9
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Voigtländer
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Voigtländer
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PopularPhotography_19550701_0037_001_0010.xml
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10
10,11
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POLAROID: LAND CAMERA
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POLAROID
LAND CAMERA
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PopularPhotography_19550701_0037_001_0011.xml
article
12
12,14,16,135,136
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
MPDFA Trade Show. Departing from our usual custom of reporting in this department new product trends at the annual spring trade show of the Master Photo Dealers and Finishers Association, we have incorporated the POPULAR PHOTOGRAPHY staff report on the 1955 event at Atlantic City in a separate article beginning on page 110 of this issue.
PopularPhotography_19550701_0037_001_0012.xml
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12
12
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ALCO PHOTO SUPPLY CORP.: ILFORD HP-3 ROLL FILM
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ALCO PHOTO SUPPLY CORP.
ILFORD HP-3 ROLL FILM
[no value]
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PopularPhotography_19550701_0037_001_0013.xml
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13
13
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CARL ZEISS, INC.: CONTAFLEX
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CARL ZEISS, INC.
CONTAFLEX
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PopularPhotography_19550701_0037_001_0014.xml
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14
14
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EDIXA
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EDIXA
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PopularPhotography_19550701_0037_001_0015.xml
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15
15
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19550701_0037_001_0016.xml
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16
16
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Minolta
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Minolta
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PopularPhotography_19550701_0037_001_0017.xml
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17
17
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FR CORPORATION
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FR CORPORATION
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PopularPhotography_19550701_0037_001_0018.xml
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18
18,19,20,21,22,23
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Dawlin's
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Dawlin's
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PopularPhotography_19550701_0037_001_0019.xml
article
24
24
was my face red!
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was my face red!
Nice, But Not Our Type
Hidden Flash
Mr. Monobath
Backfire
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Several years ago, I read that a pamphlet called Pictures was in the market for snapshots and was interested in all subjects, offering five dollars for each acceptable print. Because I had just won a weekly prize in a newspaper amateur snapshot contest, I was filled with my own importance.
PopularPhotography_19550701_0037_001_0020.xml
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24
24
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KLING Photo Corp.: minox camera
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KLING Photo Corp.
minox camera
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PopularPhotography_19550701_0037_001_0021.xml
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25
25
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19550701_0037_001_0022.xml
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26
26,27
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Advertisements
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Heiland
PRO PAK
Heiland
D PAK
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PopularPhotography_19550701_0037_001_0023.xml
article
28
28
stereo today
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stereo today
Stereo and Ektachrome
Mounting Available
Nose Makes News
Wallet-Size Prints
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Robert L. Mclntyre
The two new Kodak color films, 35-mm Ektachrome Daylight and Type F, have made a big splash among slide makers. Their general characteristics have been described fully (See POPULAR PHOTOGRAPHY, May, 1955, ISSUE.-ED.). We won’t retrace this broad discussion, but we have received so many inquiries we feel we should report on these new films as they apply to stereo photography.
PopularPhotography_19550701_0037_001_0024.xml
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28
28
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JOHN G. MARSHALL Mfg. Co., Inc.: MARSHALL'S PHOTO-OIL COLORS
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JOHN G. MARSHALL Mfg. Co., Inc.
MARSHALL'S PHOTO-OIL COLORS
[no value]
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PopularPhotography_19550701_0037_001_0025.xml
advertisement
29
29
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Advertisements
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CLAYTON CHEMICAL AND PACKAGING CO.
Clayton P20
CLAYTON CHEMICAL AND PACKAGING CO.
Clayton P60
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PopularPhotography_19550701_0037_001_0026.xml
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30
30,31
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SPIRATONE INC.
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SPIRATONE INC.
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PopularPhotography_19550701_0037_001_0027.xml
article
32
32
camera clubs
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camera clubs
Censorship Revisited
Tri-State Council Well Started
Road Shows Being Booked
They'd Like Mail
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Whit Hillyer
In my March column I considered the general subject of censorship—at various levels—as applied to the reproduction of nude photographs. This touched off quite a flurry of mail, which hasn’t ended yet. Let’s see how some of my correspondents feel about this wonderfully controversial matter.
PopularPhotography_19550701_0037_001_0028.xml
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32
32
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19550701_0037_001_0029.xml
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33
33
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E. LEITZ, INC.: STEMAR
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E. LEITZ, INC.
STEMAR
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PopularPhotography_19550701_0037_001_0030.xml
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34
34,35
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CINEMA LENS CO.: VISTASCOPE
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CINEMA LENS CO.
VISTASCOPE
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PopularPhotography_19550701_0037_001_0031.xml
article
36
36
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
I am contemplating a trip to Alaska this summer and expect to shoot only Kodachrome, using a 35-mm camera. Do you have any special recommendations for that latitude in July and August? —P.A.F., Long Branch, N. J. My first suggestion is that you look at some of the new color films just hitting the market; their increased speed and latitude may make you want to consider them — although, no question about it, Kodachrome is wonderful.
PopularPhotography_19550701_0037_001_0032.xml
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36
36
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19550701_0037_001_0033.xml
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37
37
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Linhot
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Linhot
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PopularPhotography_19550701_0037_001_0034.xml
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38
38,39,40,41
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MINIFILM CAMERA CORP.
[no value]
MINIFILM CAMERA CORP.
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PopularPhotography_19550701_0037_001_0035.xml
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42
42,43
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Advertisements
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ANSCO
NEW 35mm ANSCO SUPER MEMAR
ANSCO
NEW ANSCO SUPER SPEEDEX
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PopularPhotography_19550701_0037_001_0036.xml
article
44
44
legal problems in photography
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STATE POLICING OF PHOTOGRAPHY LOSES MORE GROUND
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George Chernoff
Hershel B. Sarbin
ADD TWO MORE notches of victory to the battle-scarred gun of the photography profession. Successfully warding off further attempts in the age old assault on the freedom of the profession, the Montana Supreme Court struck down the Photographic Examiners Act which required persons desiring to engage in portrait or commercial work, or photo finishing to procure a license.
PopularPhotography_19550701_0037_001_0037.xml
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44
44
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Konica: Tele-Koniflex
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Konica
Tele-Koniflex
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PopularPhotography_19550701_0037_001_0038.xml
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45
45
[no value]
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AIR PHOTO SUPPLY CORP
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AIR PHOTO SUPPLY CORP
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PopularPhotography_19550701_0037_001_0039.xml
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46
46,47
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OLDEN
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OLDEN
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PopularPhotography_19550701_0037_001_0040.xml
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48
48
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Burleigh Brooks, Inc.
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Burleigh Brooks, Inc.
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PopularPhotography_19550701_0037_001_0041.xml
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49
49
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NIKON: S-2
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NIKON
S-2
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PopularPhotography_19550701_0037_001_0042.xml
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50
50,51
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19550701_0037_001_0043.xml
article
52
52
IN THE DARKROOM
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NEW LIFE FOR OLD PAPER
This simple formula kills stale-paper fog and often adds desirable contrast
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L. M. A. ROY
EVERY photographer, whether he’s an amateur or a professional, likes to use nothing but fresh materials, for that’s the best way to clear the path to the final goal of all serious camera users, fine print quality. Perhaps nothing is supposed to be more unfavorable to photographic excellence than paper of advanced age that has lost its ability to reproduce the tones of the negative as a “younger” paper might, and which hides its mediocre performance under a layer of fog soon after it is placed in the developer.
PopularPhotography_19550701_0037_001_0044.xml
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52
52
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INTERSTATE PHOTO SUPPLY CORP.
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INTERSTATE PHOTO SUPPLY CORP.
[no value]
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PopularPhotography_19550701_0037_001_0045.xml
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53
53
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Canon Sales Co., Inc.
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Canon Sales Co., Inc.
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PopularPhotography_19550701_0037_001_0046.xml
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54
54,55
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ABE COHEN'S EXCHANGE, INC.
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ABE COHEN'S EXCHANGE, INC.
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PopularPhotography_19550701_0037_001_0047.xml
article
56
56
new books
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new books
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HOW TO TAKE BETTER PICTURES by Arthur Goldsmith, published by Maco Magazine Corp., New York, and Bobbs-Merrill, New York and Cincinnati. Illustrated, 6½ x 9½, 144 pages. Soft-cover edition (Maco), 75 cents; hard-cover edition (Bobbs-Merrill), $2.75.
PopularPhotography_19550701_0037_001_0048.xml
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56
56
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OMIC-RECTAFLEX: RECTAFLEX SX
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OMIC-RECTAFLEX
RECTAFLEX SX
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PopularPhotography_19550701_0037_001_0049.xml
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57
57
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Advertisement
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PopularPhotography_19550701_0037_001_0050.xml
article
58
58
candid shots
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candid shots
Contest: Last Chance!
Prize-Picture Poll Results
What's Going On?
Correction . . .
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the Editors
This is it—your last reminder to enter photographs in this year’s International Picture Contest. Closing date is July 1, and already the Contest Editor’s office is stacked to the ceiling with bundles and packages of pictures. If yours aren’t among them, better put them in the mail now and avoid the inevitable last-minute rush.
PopularPhotography_19550701_0037_001_0051.xml
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59
59
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BOLEX
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BOLEX
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PopularPhotography_19550701_0037_001_0052.xml
article
60
60,61
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Tips on outdoor picture taking
Here are some of the ideas and methods you’ll read about in this issue:
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Lida Moser
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PopularPhotography_19550701_0037_001_0053.xml
article
62
62,63
Outdoors
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Try trees
Need a natural setting for children's portraits?
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Phoebe Dunn
IF THERE'S a beautiful child model in your family or your circle or friends, you're always on the alert for new, fresh props and situations that help you avoid the hackneyed "take-my-picture" poses that make for commonplace kid pictures. Well, here's an idea.
PopularPhotography_19550701_0037_001_0054.xml
article
64
64,65,66,67,68,69
Outdoors
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Steady! —if you want your pictures sharp
Here's how to hold an eye-level or waist-level simple box camera ...
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CARL LINDQUIST
MANY photographers blame their lenses for unsharp pictures when the fault lies in the unsteady way they hold their cameras. Camera motion is one of the commonest errors in photography. Even at 1/100-second shutter speed settings, unsteady camera handling will be evident in a picture.
PopularPhotography_19550701_0037_001_0055.xml
article
70
70,71
Outdoors
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Underwater box camera
How to make it
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GEORGE GILBERT
SUCCESSFUL underwater pictures (like the shot at left) can he made with a simple box camera and close-up attachment placed inside a large surgical rubber glove that has a Plexiglas disk mounted into it. Complete cost of this easy-to-assemble outfit without the camera is approximately .$2.50, and includes a spare glove in case the one in use tears.
PopularPhotography_19550701_0037_001_0056.xml
article
72
72,73,74,75
Outdoors
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For portraits-beware of the sun!
The shadow side of hot sunlight
Overcast and rainy days can be brilliant
Light bounced from wall of building
Partial enclosures can be useful
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HENRY MACAFEE
THE air lately has been alive with words about the wonders of "natural" light, but few of the pundits seem to be aware of the fact that there are a million variations of indirect, so-called natural light. Certainly, when it comes to making outdoor portraits, it is not only smart but logical to beware of the sun.
PopularPhotography_19550701_0037_001_0057.xml
article
76
76,77,127,128,130,131,132
Outdoors
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Color exposure
color series part 3
HERE ARE FIVE COMMON PROBLEMS IN OUTDOOR COLOR EXPOSURE
Latitude
What Is Correct Exposure?
Over- and Underexposure
Exposure Meters
Bracketing
Film Speed Ratings
Color Balance and Exposure
Lens Transmission and Dirt
Shutter Efficiency
Reciprocity Failure
Exposures for Close-ups
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NORMAN ROTHSCHILD
HOW does shooting color compare to taking black-and-white pictures? Just what are the color photographers' chances for getting successful exposures under a variety of conditions? Have the new color films made it possible for the color worker to shoot as easily as in black-and-white?
PopularPhotography_19550701_0037_001_0058.xml
article
78
78,79
PICTURE FEATURES
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Pictures around you
Architect S. C. Valastro finds design and color in familiar foliage
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SOME GARDEN LOVERS prefer flowering plants; some like those that are cultivated only for the bright color and rich texture of their leaves. Photographers are much the same. It’s hard to go wrong in taking pictures of delphiniums and rhododendrons and nasturtiums and phlox—they almost demand to be photographed.
PopularPhotography_19550701_0037_001_0059.xml
article
80
80,81,124,126
Outdoors
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fill-in flash for COLOR
At last! A simple method for using “synchro-sun” flash— one of the best ways to soften harsh shadows in your outdoor portraits
FILL-IN FLASH LIGHTING RATIO CALCULATOR
how to use the calculator:
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MILTON H. LOWE
AS THE old saying goes, when summer comes can photographers be far behind? Anyway—after a long winter and an uncertain spring there’s nothing better than moving out into the warm summer sun to make photographs. At the beach or on top of a mountain—wherever the sun is bright and strong, photographers do their stuff these clear days.
PopularPhotography_19550701_0037_001_0060.xml
article
82
82,83,147
Outdoors
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6 ways to darken the sky
Half a dozen remedies for baldness and missing clouds
1. COLORED FILTERS
2. POLARIZING FILTER
3. UNDEREXPOSURE
5. INFRARED FILM
4. FLASH KEY LIGHT
6. BURNING-IN
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PAMELA STEPHENS
ONE of the most glaring errors that crops up again and again in amateurs’ prints is the lack of adequate tone in the sky area. This happens when a photographer fails to realize that the skylight is much stronger than that on the ground—exposing for subjects on terra firma actually overexposes the sky area tremendously.
PopularPhotography_19550701_0037_001_0061.xml
article
84
84,85,86,87,88,89,90,91
PICTURE FEATURES
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Outdoor pictures
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THERE IS NO MORE widely available light than the sun provides outdoors from one year’s end to another, and there is no better time for pictures than summer when the sun is benevolently bright and infinitely varied. In city streets and country lane, on beaches and in mountains, picture-taking opportunities abound.
PopularPhotography_19550701_0037_001_0062.xml
article
92
92,93
Outdoors
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Use that finder!
Finder helps to keep horizon level
Keep vertical lines plumb with frame
Look out for parallax when working close
Every camera has one, and it's there to help you make good pictures. Study its image before snapping the shutter to avoid errors like these
Finder used as guide to proper angle
Don’t waste space, get closer to subject
Watch backgrounds and avoid bad ones
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Nothing is more annoying in a picture than an off-level horizon line, and there is absolutely no excuse for it no matter what kind, of camera you own. Your finder is a rectangle within which you “frame” your picture. It is your basic tool for composing your picture.
PopularPhotography_19550701_0037_001_0063.xml
article
94
94,95,96,97
Outdoors
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How to make perfect negatives
Part II of a series.
Here's how lighting and subject brightness influence contrast, and what you can do to control the results
flat lighting
contrasty lighting
flat lighting
contrasty lighting
You can control contrast by changing exposure-development ratio
How to increase contrast
How to decrease contrast
You can also control contrast with filters
Control lighting contrast with fill-in illumination
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JOSEPH FOLDES
NEGATIVE contrast means the difference in density between various parts of the negative. Negative contrast and print quality go hand in hand. You need a negative with the proper contrast to produce a fine print with a minimum of darkroom manipulation.
PopularPhotography_19550701_0037_001_0064.xml
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98
98,99
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EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
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PopularPhotography_19550701_0037_001_0065.xml
article
100
100,101,102,104,106,108
EQUIPMENT AND MATERIALS
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Microphen
A new high-energy fine-grain developer—the best yet
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BOB SCHWALBERG
THE RECENT INTRODUCTION of Ilford Microphen, a remarkable new fine-grain developer designed for maximum usable film speed built around Ilford’s patented developing agent Phenidone (I-phenyl-3-pyrazolidone) marks the second time within a space of four years that a British import has upset the prevailing speed-to-graininess ratio and rolled forward the frontiers of available-light photography.
PopularPhotography_19550701_0037_001_0066.xml
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102
102
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KLING PHOTO CORP.
[no value]
KLING PHOTO CORP.
[no value]
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PopularPhotography_19550701_0037_001_0067.xml
advertisement
103
103
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Advertisements
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American Optical
AO Performer 500
American Optical
AO Reviewer 500
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PopularPhotography_19550701_0037_001_0068.xml
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104
104
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THE NEGA-FILE COMPANY
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THE NEGA-FILE COMPANY
[no value]
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PopularPhotography_19550701_0037_001_0069.xml
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104
104
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MR. KAY
[no value]
MR. KAY
[no value]
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PopularPhotography_19550701_0037_001_0070.xml
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104
104
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CENTRAL CAMERA CO.
[no value]
CENTRAL CAMERA CO.
[no value]
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PopularPhotography_19550701_0037_001_0071.xml
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104
104
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SERVICE MANUFACTURING COMPANY, INC.: GADGET BAGS
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SERVICE MANUFACTURING COMPANY, INC.
GADGET BAGS
[no value]
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PopularPhotography_19550701_0037_001_0072.xml
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105
105
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Willoughbys
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Willoughbys
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PopularPhotography_19550701_0037_001_0073.xml
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106
106
[no value]
[no value]
GRAND CENTRAL CAMERA EXCHANGE. INC.
[no value]
GRAND CENTRAL CAMERA EXCHANGE. INC.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0074.xml
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107
107
[no value]
[no value]
GRAND CENTRAL CAMERA
[no value]
GRAND CENTRAL CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0075.xml
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108
108
[no value]
[no value]
FREESTYLE SALES CO.
[no value]
FREESTYLE SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0076.xml
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109
109
[no value]
[no value]
argus
[no value]
argus
[no value]
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[no value]
PopularPhotography_19550701_0037_001_0077.xml
article
110
110,111,112,120,122,123,124
EQUIPMENT AND MATERIALS
[no value]
Atlantic City trade show
NEW FILMS
STEREO TRENDS
VERSATILE 35-MM CAMERAS
"LVS" SHUTTERS AND METERS
ELECTRONIC FLASH PROGRESS
NEW-TYPE STORAGE BATTERIES
SOLID-GLASS FILTERS
JAPANESE IMPORTS
ENLARGERS
SLIDE PROJECTORS
CINE EQUIPMENT
MISCELLANY
[no value]
[no value]
NORMAN C.LIPTON
When POPULAR PHOTOGRAPHY'S reportorial team left the Atlantic City Convention Hall on April 1st after examining some 180-odd equipment exhibits for 5 long days, it was apparent to all that there were more than half-a-dozen trends in evidence (see list above) that would be of vital interest to the consumer public at large.
PopularPhotography_19550701_0037_001_0078.xml
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111
111
[no value]
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0079.xml
advertisement
112
112
[no value]
[no value]
Advertisements
[no value]
BOB RITZ
ANSCO KAROMAT
BOB RITZ
KODAK SIGNET
[no value]
[no value]
PopularPhotography_19550701_0037_001_0080.xml
advertisement
113
113
[no value]
[no value]
RITZ
[no value]
RITZ
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0081.xml
article
114
114,115,116,118,119,120
Outdoors
movie section
Underwater movie camera
An expert describes the techniques to use in making films of a new, different world with simple, low-cost equipment
[no value]
[no value]
JOE COUDERT
SWIM quietly out over the placid water of an abandoned rock quarry or some silent, secluded section of the sea—and then dip down. The instant your head sinks beneath the surface of the water you have cut your ties with one world, an old and familiar one, and plunged into a new one.
PopularPhotography_19550701_0037_001_0082.xml
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117
117
[no value]
[no value]
WILLOUGHBYS
[no value]
WILLOUGHBYS
[no value]
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[no value]
PopularPhotography_19550701_0037_001_0083.xml
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118
118
[no value]
[no value]
Advertisements
[no value]
Bell & Howell
THE 273 STATESMAN
Bell & Howell
THE 122 REGENT
[no value]
[no value]
PopularPhotography_19550701_0037_001_0084.xml
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119
119
[no value]
[no value]
Bell & Howell: TDC Headliner
[no value]
Bell & Howell
TDC Headliner
[no value]
[no value]
PopularPhotography_19550701_0037_001_0085.xml
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120
120
[no value]
[no value]
DAVIDSON MANUFACTURING CO.
[no value]
DAVIDSON MANUFACTURING CO.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0086.xml
advertisement
121
121
[no value]
[no value]
DELTA PHOTO SUPPLY
[no value]
DELTA PHOTO SUPPLY
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0087.xml
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122
122
[no value]
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BROWN-FORMAN INDUSTRIES
[no value]
BROWN-FORMAN INDUSTRIES
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0088.xml
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123
123
[no value]
[no value]
Simmon Brothers, Inc.: omega 120
[no value]
Simmon Brothers, Inc.
omega 120
[no value]
[no value]
PopularPhotography_19550701_0037_001_0089.xml
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124
124
[no value]
[no value]
KIN-DAR
[no value]
KIN-DAR
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0090.xml
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125
125
[no value]
[no value]
WILLOUGHBYS: VITO B
[no value]
WILLOUGHBYS
VITO B
[no value]
[no value]
PopularPhotography_19550701_0037_001_0091.xml
advertisement
126
126
[no value]
[no value]
ACE CAMERA EXCHANGE
[no value]
ACE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0092.xml
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127
127
[no value]
[no value]
THE EDNALITE OPTICAL CO., INC.
[no value]
THE EDNALITE OPTICAL CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0093.xml
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128
128
[no value]
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MANUFACTURING COMPANY
[no value]
MANUFACTURING COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0094.xml
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128
128
[no value]
[no value]
BROOKS INSTITUTE
[no value]
BROOKS INSTITUTE
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0095.xml
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128
128
[no value]
[no value]
LITHAGON
[no value]
LITHAGON
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0096.xml
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128
128
[no value]
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GEISS AMERICA
[no value]
GEISS AMERICA
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0097.xml
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129
129
[no value]
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BROOKS CAMERAS
[no value]
BROOKS CAMERAS
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0098.xml
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130
130
[no value]
[no value]
ENTECO INDUSTRIES, INC.
[no value]
ENTECO INDUSTRIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0099.xml
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131
131
[no value]
[no value]
GRAFLEX, INC.
[no value]
GRAFLEX, INC.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0100.xml
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132
132
[no value]
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUBL. CO.
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUBL. CO.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0101.xml
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133
133
[no value]
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PENN CAMERA
[no value]
PENN CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0102.xml
article
134
134
photo tips—
[no value]
photo tips—
short cuts to better pictures
Dust Negatives Efficiently
Film Grippers
Flashing Timer
Retouching Glossy Prints
For a Dry Reel
[no value]
[no value]
[no value]
Dust can be brushed from a negative easily, speedily, and thoroughly if the negative is inserted in the holder and holder placed in enlarger; the light from the lamphouse makes every particle of dust discernible. A short wooden dowel, wedged easily between control arm and stop bracket, as shown here, opens arm to the limit of its travel, serving to raise condenser assembly as high as possible and provide maximum space for brushing.
PopularPhotography_19550701_0037_001_0103.xml
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134
134
[no value]
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KINNARD CO.
[no value]
KINNARD CO.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0104.xml
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135
135
[no value]
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CAMERA IMPORT CORPORATION
[no value]
CAMERA IMPORT CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0105.xml
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136
136
[no value]
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J. B. PERRIN & CO.,Inc.
[no value]
J. B. PERRIN & CO.,Inc.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0106.xml
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136
136
[no value]
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gordon enterprises
[no value]
gordon enterprises
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0107.xml
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137
137
[no value]
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
[no value]
[no value]
PopularPhotography_19550701_0037_001_0108.xml
review
138
138,139,140,141,144,145,146,152
[no value]
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what's new—Trade Notes and News
CAMERAS & ACCESSORIES
LENSES & ACCESSORIES
FLASH
PROJECTION & VIEWING EQUIPMENT
SOUND PROJECTION EQUIPMENT
FILM AND PAPER
FILTERS
MISCELLANEOUS
Realist Inc.
[no value]
Realist Inc.
REALIST 45
$88.50
REALIST 45 is introduced by Realist Inc., 315 W. Court St., Milwaukee, Wis. This 35-mm stereo camera features matched, color-corrected, 35-mm f/3.5 lenses; triggered film advance and shutter cocking; apertures to ƒ/16; four shutter speeds from 1/25 to 1/200 sec; fully synchronized for flash; exposure chart for all lighting conditions; automatic resetting exposure counter; large-image viewfinder eyepiece; and lever for intentional double exposure. Price, inch carrying strap, $88.50.
Realist Inc.
[no value]
$75
EASTMAN KODAK CO., Rochester 4, N. Y. announces price reductions on the following cameras: Signet 35 is now $75, Bantam RF is now $56.75, and the Town and Country outfit is now priced at $72.45.
Realist Inc.
MINOLTA
$49.95
MINOLTA A is introduced by the FR Corp., 951 Brook Ave., New York 51, N. Y. This 35-mm camera features a built-in superimposed-image range-finder combined with a large, brilliant image viewfinder; focusing by a knurled tube projecting from the lens barrel: single-stroke lever-actuated film transport also cocks shutter; intentional double exposure possible; behind-the-lens shutter with speeds from ½ to 1/200 sec; and MX synchronization. Price, with a four-element 45-mm Rokkor f/3.5 lens, is $49.95. Accessories include drop-front leather case; lens shade; yellow, haze, and Kodachrome filters.
Realist Inc.
PERIFLEX
$67.50
PERIFLEX, a 35-mm camera, features through-the-lens focusing by means of a built-in periscope; sprocketless loading; built-in flash synchronization; shutter speeds to 1/1000 sec; body shutter release; double-exposure prevention; built-in takeup drum; and acceptance of Leica lenses interchangeably. Distributed by Minifilm Camera Corp., 1190 Ave. of the Americas, New York 36, N. Y., the price is $67.50, with an f/3.5 lens.
Realist Inc.
CINE-KODAK
$269
CINE-KODAK K-100 is added to the movie-camera line of Eastman Kodak Co., Rochester 4, N. Y. A 16-mm model, it loads with 50or 100-ft rolls of single or double-perforated film. Among features are: a prestressed motor capable of exposing up to 40 ft of film with one winding; rear shutter release; full size l-for-7 telescopic viewfinder; film-footage indicator: spring motor dial showing amount of footage left without rewinding; operation at speeds from 16 to 64 frames per sec; and large, speed control governor. Prices are $269 with a 25-mm Ektar f/1.9 lens and $369 with a 25-mm Ektar f/1.4. A full line of auxiliary lenses from 15-mm (wide-angle) to 152-mm (6x telephoto) is available for both models.
Realist Inc.
KODAK RETINA
$135
KODAK RETINA I Ic is announced by Eastman Kodak Co. Rochester 4,. N. Y., as a companion model to the recently introduced Retina TTTc. Similar in appearance and design, this new 35mm camera is supplied with a six-element 50-mm Retina Xenon C f/2.8 lens (IIIc comes with an ƒ/2 lens) and does not have the built-in exposure meter. Interchangeability of long-focus and wide-angle lenses remains the same. Other features are: Synchro Compur shutter with ten speeds from one to 1/500 sec; MX synchronization; self-timer; and one-window range-viewfinder. Price is $135. Components for lens system are priced at $82.50 (80-mm long-focus lens) and $62.50 (35-mm wide-angle lens).
Realist Inc.
SUPER MEMAR
$69.5
SUPER MEMAR, a 35-mm camera has been added to the Super line of Ansco, Binghamton, N. Y. It features an //3.5 Agfa Apotar color corrected lens with helical focusing from 42in; click-stop diain; click-stop phragm calibrated to f/16; Prontor SVS shutter with eight speeds to 1/300 sec & B; one-window rangeand viewfinder; thumb-lever film transport sets shutter and counts exposure; depth-of-field scale; film-type indicator; controls visible from top of the camera: and an all-metal body. Price is $69.50; cowhide case with built-in filter compartment, $6.95; flashing unit, $7.95.
Realist Inc.
GRAPHIC 35
$89.50
GRAPHIC 35 is the newest camera of Graflex, Inc., Rochester, N. Y. In operating position respective index fingers cover push-type focusing buttons, which work in unison to permit quick focusing and a conveniently placed release lever permits tripping of shutter without change of hand position. A new color-coding system indicates proper exposures for color flash photography. The exposure counter shows how many frames are left rather than how many have been exposed. The lens is a 50-mm Graflex f/3.5, fully corrected for color. Price is $89.50 with case and flash.
Realist Inc.
PHOTO AIDS
$43.50
PHOTO AIDS for Retina IIc and IIIc cameras are announced by Eastman Kodak Co., Rochester 4, N. Y. Close-Up Kit model B, has four fixed-field sizes covering areas from 4x6 to l½x2 in. Microscope Adapter Kit model B makes photomicrographs Va of the magnication effected by the micro-scope optics and attaches to most micro-scopes. Table-Top Camera Stand Kit model B provides a support for vertical, small-object picture taking from a few inches to a foot above the base. Camera Platform Model B provides a tripod socket in the center of the camera base and clearance for operating the film-advance lever. Prices are, respectively, $43.50, $59.50, $34.50, and $5.75.
Realist Inc.
MINOLTA AUTOCORD
MINOLTA AUTOCORD is a 2¼x2¼ twin-lens reflex camera distributed by the FR Corp., 951 Brook Ave., New York 51, N. Y. Some features are: automatic film advance with intentional double exposure: focusing by means of a lever beneath the taking lens; film loading from top to bottom; 75-mm four-element f/3.5 taking-lens and 75-mm ƒ/ 3.2 viewing lens; shutter speeds from 1 to 1/400 sec; and MX synchronization. Accessories include drop-front leather case; square lens shade; yellow and haze filters; two close-up lens sets with parallax correction; and a parad-juster mechanism for use with proxar-type close-up lenses.
Realist Inc.
BOLSEY JUBILEE
$79.50
BOLSEY JUBILEE, a 35-mm camera, features balanced focusing; daylight and flash Set-O-Matic; equidistant diaphragm system (diaphragm lever travels same distance between each ƒ stop); X synchronization at all speeds; split-image rangefinder; screw-in flashgun for bounce light without removing unit from camera; 45-rnrn Bolsey-Steinheil f/2.8 lens; and Gauthier shutter. A product of Bolsey Corp. of America, 118 13. 25th St., New York 10, N. Y., the price is $79.50, inch flashgun and leather case.
Realist Inc.
RIGHT-ANGLE VIEWFINDER
$22
RIGHT-ANGLE VIEWFINDER for the Zeiss Ikon Contaflex camera is announced by Carl Zeiss, Inc., 485 Fifth Ave., New York. The new device permits use of the camera at right angles to the normal position, for candid and other photography, such as photo graphing small specimens, making copies, etc., with the camera in horizontal position. The viewfinder is attached by screwing it into the camera’s viewfinder eyepiece. Price is $22.
Realist Inc.
NIKKOR
$324
NIKKOR 250-mm telephoto lens, for use with all Nikon cameras, gives 5x magnification. Focusing and viewing are done by means of a reflex housing, with an eyepiece magnifier for line focusing. A rubber eyecup excludes external light. Other features are : f-stops to ƒ-32; focusing from 10 ft; 90-degree rotation for horizontal or vertical pictures; bayonet mount; and a screw-in lenshade filter-holder accepting Series IX filters. Price, inch cable release, $324, Additional information available from J. C. Abbott, Nikon Inc., 277 5th Ave., New York
Realist Inc.
[no value]
$174.90
NOMINAR F&B 1-in. f/0.95 lens in 16-mm “C” mount, said to be the fastest lens offered for general use, is an import of Florman & Babb, 70 W. 45th St., New York 36. Corrections are said to be of a high order and the lens, faster by 1 1/3 stops than f/1.4, is said to correctly expose Tri-X film with only three foot candles of light. Price is $174.90, inch F.B.T.
Realist Inc.
CARL ZEISS SONNAR
$279.50
CARL ZEISS SONNAR f/3.5 lens, for the Hasselblad 1000F reflex camera, focuses from infinity to 40-in. from film, producing an image of almost 2x. It also features a built-in preset diaphragm with normal and in-between click stops and an engraved depth-of-field scale. Price, with front and rear lens caps, $279.50. Available at Hasselblad dealers or write Willoughbys-Whole-sale, 110 W. 32nd St., New York 1, N. Y.
Realist Inc.
APRO-REPRO
$147
APRO-REPRO lenses are announced by Karl Heitz, Inc., 150 W. 54th St., New York 19, N. Y. Fully corrected for primary colors, they may be used as objectives for view cameras as well as for reproduction work. Field of view is 54 degrees, with ratio of enlargement between 1:5 and 5:1. The 210mm f/6.6 lens is priced at $147: the 300-mm f/9 and 360-mm f/11 are $139 each.
Realist Inc.
[no value]
$49.50
4-6-19 is the name of a close-up, fixed-focus unit which when used with a camera with Mighty Bite Speedlight and a close-up ring accessory, is claimed to yield shadow-less flash pictures at distances of 4, 6, and 19 in. The unit, consisting of a sliding lens carrier with three built-in supplementary lenses, 10, 6, and 2 diopters; 4-, 6-, and 19-in. measuring rods; a body bolding close-up ring and legs: and a bottom support, is priced at $49.50. Manufacturer is Speedlight Center, 12S W. 32nd St., New York 1, N. Y.
Realist Inc.
KALI MAR LENSES
KALI MAR LENSES (telephoto and wide-angle) for the Contax-S and D, Praktica, Pentacon, Exakta, Leica, and similar cameras, are described in a brochure available from Arel, Inc., 4916 Shaw Ave., St. Louis 10, Mo.
Realist Inc.
[no value]
$49.95
INTERSTATE PHOTO SUPPLY CORP., 28 W. 22nd St., New York 10, N. Y'., announces a new lens for reflex housing attachments. It is a 135-mm ƒ/3.8 telephoto in a short barrel, and focuses from infinity down to 1 :1. The lens is made by Japan’s Sun Optical Co. and is priced at $49.95.
Realist Inc.
ASCOR LIGHT 405
$289
ASCOR LIGHT 405, a high-power portable speedlight, operates on an acid-free nickel-cadmium battery or a-c. Among features are guide numbers of 80 for color and 400 for black-and-white films;light output of 7500 beam-can-dlepower seconds; 5-in. reflector with a 70-degree angle of coverage; flash duration of 1/2500 sec; recycling time of 8 sec; built-in charger with battery gives 15 yr guarantee of battery life. Price, $289. Lead-acid battery units available on special order. Ascor nickel-cadmium batteries (guaranteed for 10 yr), directly interchangeable with lead-acid batteries are also available. Three-cell BN-106, 4.2 v, replacing lead-acid battery No. 45S, is priced at $22; five-cell AN-102, 6.3 v, replacing lead-acid battery No. 65S, is $36. More information from American Speed-light Corp., 63-01 Metropolitan Ave., Middle Village 79, New York, N. Y.
Realist Inc.
KALART BC - 400 FLASH UNIT
$14.95
KALART BC - 400 FLASH UNIT Model 442 was especially designed by The Kalart Company, Plainville, Conn., for modern cameras with an accessory mounting shoe on top, such as Voigtlander, Ansco, and Leica models. It includes a mechanical mount that provides rigid attachment to the camera top. and a connecting cord to fit the flash terminal. The unit has a Lucite safety shield whose opening automatically ejects burnt flash-bulbs, and the shield doubles as an automatic circuit breaker that prevents accidental firing when the new bulb is seated. Price is $14.95, less battery.
Realist Inc.
SUN LITE 500
$49.50
SUN LITE 500 is a self-contained, all-at - the - camera speedlight. One Eveready battery contained in the gam itself is claimed to give more than 500 full-peak flashes before a replacement is necessary. Guide numb ers are 200 for Tri-X, 40-50 for Ektachrome, and 25-30 for Kodachrome. Price, inch shutter cord and bracket, $49.50. A-c operation is possible by replacing with a small a-c adapter. Sun Lite III is a heavy-duty, high-powered a-c electronic flash unit for color and professional work. Using a standard Sun-Lite II flashhead, guide numbers are 80-100 for Kodachrome; 550 for Tri-X and Royal Pan. Price, $139.50, includes 15-ft power cord, bracket, Sunflector, and shutter cord. More information available from Hershey Mfg. Co., 2425 W. Lawrence Ave., Chicago 25, 111.
Realist Inc.
GA-20
$25
GA-20 is the trade name for a new automatic handheld stereo viewer for 35-mm slides, a product of Geiss-America, 6424 N. Western Ave., Chicago 4 5. G A-20 holds 20 stereo slides, each in a special mount; is gravity fed from a magazine. Its lamp operates either from battery or a-c, and maximum sharpness for any eyesight is assured by interocular adjustment and a knobfocusing system. Price of the device is $25.
Realist Inc.
DUAL PURPOSE TABLE VIEWER
$10.50
DUAL PURPOSE TABLE VIEWER made by Airequipt Mfg. Co., New Rochelle, N. Y., has been increased in size, with coincident price reduction. The new price is $10.50, and the new price of viewe r in combination with Airequipt Automatic Slide Changer, including one magazine f or 36 slides, is $24.50.
Realist Inc.
DA-LITE SCREENS
$24.75 and $18.40
DA-LITE SCREENS are available in three new models featuring White Magic glass-beaded fabric, claimed to give improved color projection. All surfaces are 30x40 in. The Challenger and Versatol models ($24.75 and $18.40 respectively) feature push-button opening. The Comet, with gooseneck setting-up is $13.75. Manufacturer is Da-Rite Screen Co., Inc., 2711 N. Pulaski Rd., Chicago 39, I11.
Realist Inc.
REVERE 553
$69.50
REVERE 553, an auto-magazine 35mm slide projector, features a two-position settingfor m anua1 or auto-matic-index operation; 5-in. color-corrected f/3.5 lens; 300-w illumination; blower cooling; 15-degree tunnel tilt to prevent slide spillage; fingertip tilt control; case with built-in screen. Price, complete, is $69.50. Model 555, similar to above but with 500-w illumination, is $79.50. Manufacturer is Revere Camera Co., 320 E. 21st St., Chicago 16, III.
Realist Inc.
[no value]
VICTOR ANIMATOGRAPH CORP., Davenport, Iowa, announces new features on the Classmate 4, Assembly 10, and Sovereign 25 16-mm movie projectors. These features are: one-spot filling oil reservoir; compensating film shoes adjusting to varying film thicknesses; sapphire-tipped pawls; Mark II double interruption shutter, claimed to give 56% more light on the screen; and an air-conditioned lamp housing and film gate.
Realist Inc.
KALART EDITOR VIEWER
$39.50
KALART EDITOR VIEWER accepts all 8-mm reels up to and including 400-ft capacity and folds fiat for storage. Some features are: 12x magnification on a ground-glass screen; built-in splicer and film cement; single one-direction handle for advance and rewind; and bright illumination for normal room lighting. Price, including condenser lens, rotating prism, and flat-field projection lens, is $39.50. Manufacturer is The Kalart Co., Inc., Plainville, Conn.
Realist Inc.
PANASCOPE
$29.50
PANASCOPE, a dimensional viewing screen for movies and 35-mm slides has been improved upon, claims the Optics Mfg. Corp., 3109 E. Thompson St., Philadelphia, Pa. Viewable from either side, surface is 12x16 in. and can be set up on a table, tripod, or stand. Price, incl. carrying case, $29.50. More details from the manufacturer.
Realist Inc.
[no value]
$54.95
AUTOMATIC is the name of the latest addition to the projector line of the Society for Visual Education, Inc., 1345 W. Diversey Pkwy., Chicago 14, I11. Taking 2x2 slides, it features a 5-in. color-corrected lens; a 300-watt lamp; blower cooling; finger-tip elevation; an Airequipt automatic slide changer; and is all-metal constructed with a die-cast housing. Price, incl. P.E.T. and one 36-slide magazine, is $54.95.
Realist Inc.
KODASLI DE SIGNET
$59.50
KODASLI DE SIGNET 300, Model A, is a companion to the similar but more expensive Signet 500 slide projector, manufactured by Eastman Kodak Co., Rochester 4, N. Y. Among feature are: slide insertion from the top, restacking automatically at the bottom in proper sequence: Lumenized condenser-lens system coupled to a 300-watt lamp: blower cooling: individual spring-loaded front legs for elevation up to 12 degrees: 105-120 volt a-c operation: 12-ft cord; and can accept an Airequipt slide changer or a single-frame stereo adapter. Price is $59.50; carrying case with space for accessories, $19.75.
Realist Inc.
OPTA-VUE
$9.95
OPTA-VUE is a new hand viewer made by Optics Mfg. Co., 3109 E. Thompson St., Philadelphia. It is said to produce an extremely bright 9x magnification of 35mm slides through an “Optacor” dual-lens system. Price, with batteries, is $9.95.
Realist Inc.
KODASCOPE PAGEANT
KODASCOPE PAGEANT series of 16-mm sound and silent projectors is described in a pamphlet now available from Eastman Kodak Co., Dept. 2, Rochester, N. Y. Descriptions are detailed and prices included.
Realist Inc.
REVERE T-11 HIGH FIDELITY
$264.50
REVERE T-11 HIGH FIDELITY Tape Recorder was designed by Revere Camera Co. “to provide the ultimate in sound recording and reproduction.” It has a frequency response of 40 to 16,000 and a monitor amplifier with 2½-watt output. Wow and flutter are said to be less than 0.2%. Other patented features include automatic head demagnetization and amplifier-acoustic system co-ordination to balance highs and lows. Price is $264.50, incl. cord and plug.
Realist Inc.
SHAMROCK #300
$2.40
SHAMROCK #300 is the newest Ferro-Sheen tape made by ORRadio Ind., Inc., Opelika, Alabama. It is recommended by the maker for applications requiring abnormal strength and for uses under all conditions of extreme temperature or humidity. Prices: 600 ft on plastic reel, $2.40; 1,200 ft, same reel, $3.80; 2,400 ft on metal reel, $8.60.
Realist Inc.
ANSCOCHROME
$1.85
ANSCOCHROME is the new high-speed color film released by Ansco, Binghamton, N. Y. Presently available in daylight type only, it is claimed to have the advantages of latitude and color-curve conformity over the discontinued Ansco Color film, making possible color transparencies to owners of box and simplified folding cameras. Processing chemicals remain the same as those for Ansco Color but a reduction of time (about 25%) is called for in the first developer. Sizes and prices are, 20 exp. 35-mm cartridge, $1.85; 35-mm Easy Loader (no bulk loader necessary) consisting of eight 20-exp. lengths, $9.95; S-exp. 620 and 120 rolls (2¼x3¼), $1.25; S-exp. 828 roll, $1. Processing charges, including mounting, are $1.15 for 35-mm; $2.15 for stereo: 90 cents for 828; and $1 for 620 and 120 roll, unmounted, at Ansco dealers.
Realist Inc.
TRI-X
$2.15
TRI-X availability in additional roll-film and film-pack sizes is announced by Eastman Kodak Co., Rochester 4, N. Y. New sizes and prices are: 8-exp. S2S, 45 cents; 20-exp. 35-mm cartridge, 85 cents; TX 410, 27% ft, TX 401, 50 ft, and TX 402, 100 ft (all 35-mm rolls) are $2.15, $3.50, and $6, respectively. Film packs are TX 520, 2¼x3¼, $1.95; TX 518, 3¼x4¼, $2.60; TX 541, 3½x4¾, $2.70. In addition, 35and 70-mm 100 and 200 ft rolls are available perforated or unperforated.
Realist Inc.
ALL-WEATHER PAN
ALL-WEATHER PAN, a new Ansco film, employs new color sensitizers for full color sensitivity similar to other Ansco panchromatic films. Its exposure index is 64 for daylight and 50 for tungsten. Exposure latitude is unusually wide and the film is said to eliminate chalky highlights due to overexposure. Wrapping is moisture-proof and a complete instruction sheet is included with each roll. Prices are: 120, 45 cents; 620, 45 cents; 127, 40 cents; 616, 55 cents. For 3-roll Economy Paks: 120, $1.20; 620, $1.20; 127, $1.05. 616 is not available in such form.
Realist Inc.
[no value]
DU PONT PHOTOGRAPHIC PAPERS, a 55-page booklet from Du Pont, Wilmington, Del., is available at most camera stores. This revised, illustrated edition contains sections on photographic history, fundamental processing instructions, paper selection, print-defect chart, and data on Du Pont products. Price is 35 cents.
Realist Inc.
GELATATE LIGHT CORRECTOR
$8.95
GELATATE LIGHT CORRECTOR Discs are available in book form, removable with tweezers that also hold the book closed. Including a Gelatate holder, sizes and prices are, #2 (V), $8.95 and #3 (VI), $12.95. More information from Harrison & Harrison, 6363 Santa Monica Blvd., Hollywood 38, Cal.
Realist Inc.
EKTACHROME FILTERS
$1.39
EKTACHROME FILTERS, 82B, 82C, and 85C are metal mounted and engraved as to designation. For more information, write Spiratone, Inc., 49 W. 27th St., New York 1, N. Y. Prices of each and sizes are, respectively; $1.39, Series V;$1.59, Series VI; $2.98, Series VII.
Realist Inc.
PHOTAR FILTERS
$5.35
PHOTAR FILTERS made by Tiffen Mark Co., 71 Jane St., Roslyn Hts., Long Island, N. Y., now include S2B. 82C, 85C, MF557, and MF556. 82B is 100 K cooler than 82A; 82C is 200 K cooler, and 85C is a conversion type for using Type F films in daylight. MF557 is Vitessa Bayonet mounted, available in all colors, and MF556 designates Kindar stereo-mounted filters in matched pairs, in all colors. The last-named type cost $5.35 per pair; the other single filters cost $4.25 each.
Realist Inc.
WALZ CUSTOM FILTERS
WALZ CUSTOM FILTERS for color and black-and-white photography are announced by U. S. Photo Supply Co., 1204 G St. N.W., Washington 5, D. C. Price list and information available.
Realist Inc.
PICTORIAL FILTERS
$1.45
PICTORIAL FILTERS are announced by Eastman Kodak Co., Rochester 4, N. Y. Made of solid optical glass, they are intended for use with Kodak Combination Lens Attachments. Descriptions and prices are: Series TV (yellow) for contrast, some haze penetration, and for use with pan and ortho films only, $1.45: Series VI (red) for extreme contrast, better haze penetration, and for use with pan and infrared films only, $1.95; Series V (green) for natural reproduction of blossoms and foliage, outdoor portraits against the sky, and limited to use with pan films only, $1.65.
Realist Inc.
CLOUD FILTERS
$1.80
CLOUD FILTERS and close-up attachments set in slip-on mounts are available in 25.5-, 28.5-, 31.5-mm sizes. Price, $1.80 each. Complete data available from manufacturer, Enteco Products, 610 Kosciusko St., Brooklyn 21, N. Y.
Realist Inc.
FILTER MAGIC
FILTER MAGIC, a booklet describing filters and their uses for Argus cameras, is available without charge from the Sales Service Div., Argus Cameras, Inc., Ann Arbor, Mich.
Realist Inc.
SCREW-IN FILTERS
$4.25
SCREW-IN FILTERS for Ektachrome F film are announced by Tiffen Marketing-Go., 71 Jane St., Rosyln Heights, L. I., N. Y. They are T-coated and have rims colored same as the filter for easy identification. Available in types 82A, 82B, 82C, and 85C for use on Contessa, Contaflex and Retina cameras, prices are $4.25 each. Catalog of filters and accessories available.
Realist Inc.
BAYON ET-MOUNT
BAYON ET-MOUNT filters for Rollei and similar cameras are T-coated and have colored rims for easy identification. Descriptive price catalog available from Tiffen Marketing Co., 71 Jane St., Roslyn Heights, L. I., N. Y.
Realist Inc.
SAFE-TPAPER CUTTER
$10.95
SAFE-TPAPER CUTTER features a cutting edge which is a concealed injector-type razor blade. A see-through cuttingchannel of steel reinforced plastic permits cutting on premarked guide lines while a plastic angle-cutting bar provides adjustment to any size or angle. Available at photographic, art, and officesupply stores or direct from Hectographia Corp., 110 W. 17th St., New York 11, N. Y. Sizes and prices are: 12-in, $10.95; 15-in, $16; 18-in, $25; 24-in, $30.
Realist Inc.
NEODYN BLUE and NEODYN RED
NEODYN BLUE and NEODYN RED developers are introduced by Photo Import Assoc., Box 1302, Winter Park, Fla. Developed from formulas by the German authority Willi Beutler, these developers are claimed to give astonishing definition and resolution, especially where maximum film speed is required. Neodyn Blue is a soft-working compensating developer designed for use with thin-emulsion films such as Adox KB 1.4 and KB 17, or Ilford Pan F. Neodyn Red is a more-contrasty developer, to be used with f aster-emulsion films. Packaged five vials to a box, each vial is good for two 36-exp. rolls of 35-mm films or equivalent. Price is $2 a box, for either developer.
Realist Inc.
[no value]
$1.15 and $1.75
8-MM KODASCOPE metal storage cans and reels are available again, announces Eastman Kodak Co., Rochester, X. Y. The 200-and 400-ft reel cans are 50 and 80 cents, respectively, without reels and $1.15 and $1.75 each with reels. Kodascope Transparent cans will remain available.
Realist Inc.
[no value]
$1.15
BROWN-FORMAN INDUSTRIES, Louisville, Ky., announce four new chemical products: No. 40 Wetting Agent, No. 80 One-Minute Film Developer, No. 84 One-Minute Paper Developer, and No. 90 One-Minute Fixer, for film, plates, and paper. Prices are: No. 40, ½ pt to make 40 gal. 75 cents; No. 80, same quantity to make 1 qt, $1.15; No. 84, same quantity to make 1 qt, $1.15, and No. 90, ½ pt to make 1 qt, 90 cents. Ask your dealer for a bulletin describing the new products and giving working instructions.
Realist Inc.
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$19.95
MAGAZINE SLIDE FILE SM-25 has been added to the line of files made by Nega-File Co., Box 501, Easton, Pa. It is built of hardwood and holds 25 Airequipt, TDC, or LaBelle magazines or any combination thereof, and contains partitions to keep magazines upright. Heavy brass corners bold units together when stacked. Price is $19.95.
Realist Inc.
PLASTIC FILE BOXES
PLASTIC FILE BOXES holding 22 transparencies in cardboard mounts are free of charge with all 35-mm and 828 color film processed by Pavelle Color Inc., 533 W. 57th St., New York 19, N. Y. Stacking trays holding 12 file boxes are available at 59 cents each.
Realist Inc.
BILORET DELUXE TRIPOD
$16.50
BILORET DELUXE TRIPOD is announced by S. E. Laszlo, 25 Lafayette St., Brooklyn 1. N. Y. It has a circular head of brass, a tilt top with reversib1e screw, substantial brass legs, and a black, hard-rubber finish when closed. Weight is 20 oz and closed length is 10 inches. Price of the tripod is $16.50 and a genuine-leather case costs $2.95. Write Laszlo for a catalog of the company's complete line.
Realist Inc.
BRUNEAU TRIPOD
$70
BRUNEAU TRIPOD (professional type) is all-aluminum; folds to 25-in.; extends to 62-in., and to 7 ft. with extension tube. Other features are one-knob-control pneumatic elevation; full-circle adjustment from vertical to horizontal positions; individual leg adjustment; weighs 8 lbs. Price is $70; brochure available from Fox Products Co., 4720 N. 18th St., Philadelphia 18, Pa.
Realist Inc.
ALUMINUM CASES
$59.50
ALUMINUM CASES for camera and accessories are a product of Halliburton. Inc., Los Angeles 58, Calif. Made of aluminum alloy, they feature a rubber interlocking seal: felt-lined compartments; movable dividers; separate zippered bag; and carrying clips on the two smaller bags. Sizes and prices are, 9x12x5, $49.50; 9x16x7¾, $59.50; 13x18x6, $69.50.
Realist Inc.
[no value]
3-D SLIDE BAR
3-D SLIDE BAR is available in a new model incorporating a scale claimed to simplify stereo close-up work. Divided into two parts, one scale is calibrated in mm for parallax control , and shift over alignment. The other is calibrated on each side of a center for direct reading in close-ups. Available from dealers or direct from Kentech, P.O. Box 24152, Los Angeles 24. Calif. Price is $24.95.
Realist Inc.
[no value]
$23.40
OFFSET POSITIVE VIEWFINDERS for 16-mm movie lenses lacking standard viewfinders are now available from Par Products Corp., 926 N. Citrus Ave., Hollywood 38. California. They permit use of large-diameter telephoto lenses on Par four-lens turrets and also are usable on B &. H cameras with positive viewfinder systems, and the Auricon Super 1200. Other viewfinders of the “in-line” type are available for lenses of many different focal lengths, from 9.5 mm to 250 mm. The prices range from $23.40 to $59.50 for the in-line type and $139.50 to $174.50 for the offset type.
Realist Inc.
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$1.25
STEREO SERVICE, consisting of processing and mounting, is offered by Pavelle Color Inc., 533 W. 57th St., New York 19, N. Y., through authorized dealers. Processing charges are $1 for Ansco color films and $1.25 for Ektachrome. Mounting charge is $1.20 per 16-exposure roll and 15 cents per individual pair, minimum order charge of $1.
Realist Inc.
[no value]
$8.95
COLLECTOR’S CABINET (suitable for reel storage) comes with three 600-ft reels of Irish Green Band recording tape giving three hours of recording at 3¾ double track: one roll of splicing tape; one 150-ft roll of leader stock; 20 reel tabs; and two empty reels, 600-and 150-ft. Price is $8.95 from dealers or direct from ORRadio Industries, Inc., T-120 Marvyn Rd„ Opelika, Kans.
Realist Inc.
KALIMAR PRISMATIC RANGEFINDER
$65
KALIMAR PRISMATIC RANGEFINDER is an accessory for the Exakta camera and focuses by means of a split image outlined in the center of a non-frosted circle, converting the camera for eye-level use. Reflex image is not reversed. Price is $65. More information available from Arel, Inc., 4916 Shaw Ave., St. Louis 10, Mo.
Realist Inc.
ACCORDION-TYPE HOLDER
$2 and $4
ACCORDION-TYPE HOLDER for filters "and accessories is available in two sizes, one holding 6 filters, a filter holder, and a lenshade, and the other holding 12 filters. Prices are $2 and $4 at photo dealers or direct from The Ednalite Optical Co., Inc., Peeks kill, N. Y.
Realist Inc.
MINOX TRIPOD
$9.95
MINOX TRIPOD is a vest-pocket type taking all cameras from the sub-miniature to the Linhof Super Technika 23. Two legs and cable release are concealed in a third leg; opens in 10 sec into a tripod with tilting swivel top for use on a table, ledge, or against a wall. Measuring 7½X⅜ in. when folded, it weighs four oz and is priced at $9.95. Available at camera dealers or direct from Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y.
Realist Inc.
MINOX ACCESSORIES
MINOX ACCESSORIES are announced by Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y. Right-angle finder No. 6200 clips over the viewfinder-eyepiece of the camera. A silver-surfaced mirror deflects the viewfinder image with full brightness, it is claimed. A reflex viewfinder No. 6201 consists of a lens and mirror system, clips to the camera, and does not intei-fere with the regular viewfinder. Prices are, respectively, $14.95 and $27.50 at Minox dealers.
Realist Inc.
STEREO COLOR PRINTS
STEREO COLOR PRINTS and viewer are announced by Pavelle Color Inc., 533 W. 57th St., New York 19, N. Y. Viewing size is 2¾x2½ in. Prints can be cut apart for framing. Stereo print pairs are priced at 79 cents each. The viewer alone is 79 cents, but only 12 cents when purchased with three or more 3-D prints.
Realist Inc.
COLOR-LURE Picture Lamp
$4.95
COLOR-LURE Picture Lamp shows transparencies enlarged and mounted in a framed light box. Jn three sizes starting at 4x5, price begins at $4.95. Full information available from Color-Lure, Inc., 6743 S. Western Ave, Chicago 36, 111.
Realist Inc.
CUSTOM FILM LABORATORY
CUSTOM FILM LABORATORY, 1780 Broadway, New York 19, N. Y, announces its opening. This firm specializes in color film-strip and slide processing. Price list and additional information available from the above address.
Realist Inc.
DUAFLEX
$1.39
DUAFLEX camera owners can now use a cable release and a self-timer, with the addition of the Pho-T-Pho Adaptor, which slips onto the shutter release. The Adaptor is capable of taking the attachments singly or in combination. Product of Studio City Camera Exchange, 12174 Ventura Blvd, Studio City, Calif, the price is $1.39.
Realist Inc.
[no value]
TATCH invisible stickers are heavily gummed on both sides, designed to stick to almost all surfaces and eliminate fall-off corners. The stickers come in book form and pages are perforated for easy removal of the stickers. Product of Eureka Specialty Printing Co, 530 Electra St, Scranton, Pa, price is 10 cents a book.
Realist Inc.
EASTERN CAMERA EXCHANGE
EASTERN CAMERA EXCHANGE announces the opening of a new branch store at 354 New York Ave, Huntington, Long Island, N. Y.
Realist Inc.
[no value]
MAYFAIR MFG. CO, S9-93 Grand St, Brooklyn 11, N. Y, offers a rotating discbrain calculator with the purchase of any Mayfair light unit. It instantly gives the correct exposure for color, black-and-white, still, and movie films and is based on two or four light units. Distances covered are from three to forty feet, apertures from f/1.4 to f/22, and speeds from ¾ to 1/20 sec.
Realist Inc.
IHAGEE DUST-COVER
$1.50
IHAGEE DUST-COVER for Exakta camera has the same bayonet mount as the lens and is used when the lens is removed, protecting the mirror from finger marks and scratches. Exakta Camera Co, 705 Bronx River Rd, Bronxville S. N. Y, says it will keep dust, grit, and moisture away from the shutter mechanism. Available at camera stores, this unbreakable plastic cover is priced at $1.50.
Realist Inc.
BOOK CATA LOG
BOOK CATA LOG said to be the first complete publication of its kind, is offered, tree, to any amateur by Amateur Photographic Book Publishing Co, Inc, 33 W. 60th St, New York 23. A. subject classification, as well as an alphabetized title index, speeds the search for anv desired book. Authors’ names are also indexed, separately.
Realist Inc.
ROCHESTER INSTITUTE OF TECHNOLOGY
ROCHESTER INSTITUTE OF TECHNOLOGY, 65 Plymouth Ave. S, Rochester 8, N. Y, announces a course designed for professional photographic personnel engaged in large-scale processing of color and black-and-white materials. The course runs from July 11 through Aug. 26 and consists of lectures and technical demonstrations by faculty members and technicians and executives from Ansco and Eastman Kodak.
Realist Inc.
[no value]
$29
CONTATEST has been introduced by Carl Zeiss, Inc, 485 Fifth Ave, New York 17, to provide parallax adjustment and focus through the regular lenses of Contax Ha and IIIa cameras. It permits close-ups from 20 through 40 inches with the 50-mm Contax lens, hand-holding the camera. Price is $29.
Realist Inc.
FILMOSTO
$1.95
FILMOSTO Economy Glass Binders are imported by Karl Heitz, 150 W. 54th St, New York 19. The new-type binders serve as enclosures for 2x2 slides in their card-board mounts, which become inside masks preventing the troublesome Newton rings. Prices are: for box of 20, $1.95; box of 100, $8.95.
Realist Inc.
PALOMA PHOTO CHINA
$2.25
PALOMA PHOTO CHINA round and square plates are announced by Spiratone, Inc, 135-06 Northern Blvd, Flushing 54, N. Y. Sensitized with a chloro-bromide emulsion of medium speed and contrast, each plate comes with a wooden stand and test strips. Sizes and prices are: 7-in, $2.25: 9-in, $4.50. Quantity prices available upon request.
Realist Inc.
FLORENTINE FRAMES
$4 to $15
FLORENTINE FRAMES, hand-carved in Italy and covered in gold leaf, are announced by Egon Egone, 91 Winthrop Rd, Brookline 46, Mass. Available in all photo sizes from 3¼x4¼ to 16x20, prices range from $4 to $15.
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ERIE SCIENTIFIC CORP.
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ERIE SCIENTIFIC CORP.
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DELPRO SALES CO.
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DELPRO SALES CO.
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WESTON MASTER
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WESTON MASTER
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CAPITAL CAMERA CO.
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CAPITAL CAMERA CO.
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PopularPhotography_19550701_0037_001_0114.xml
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19550701_0037_001_0115.xml
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ARROW METAL PRODUCTS CO.
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ARROW METAL PRODUCTS CO.
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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Burleigh Minis, Inc.: NIKOR
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Burleigh Minis, Inc.
NIKOR
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PopularPhotography_19550701_0037_001_0118.xml
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Advertisement: CESCO
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CESCO
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PopularPhotography_19550701_0037_001_0119.xml
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SOLAR CINE PRODUCTS,INC.
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SOLAR CINE PRODUCTS,INC.
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PopularPhotography_19550701_0037_001_0120.xml
article
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LAST CALL! THE 1955 POPULAR PHOTOGRAPHY $25,000.00 INTERNATIONAL PICTURE CONTEST
RULES OF THE CONTEST
USE THIS ENTRY BLANK
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1 The Contest is open to all persons, except employees of Popular PHOTOGRAPHY, Ziff-Davis Publishing Company, and their families. CONTEST OPENS MARCH 8 and CLOSES JULY 1, 1955. 2 An entry fee of $1.00 must accompany each package of pictures submitted.
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A. RUSS PHOTO SERVICE
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A. RUSS PHOTO SERVICE
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PopularPhotography_19550701_0037_001_0124.xml
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AMERICAN SCHOOL OF PHOTOGRAPHY
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AMERICAN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19550701_0037_001_0125.xml
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P D Q CAMERA CO.
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P D Q CAMERA CO.
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NASH FILM LAB.
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NASH FILM LAB.
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POPULAR PHOTOGRAPHY
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LIMELITE CORPORATION
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LIMELITE CORPORATION
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WILMOT SALES
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WILMOT SALES
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article
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contests and markets
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contests and markets
CONTESTS
MARKETS
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LIFE MAGAZINE, along with the PHOTOGRAPHIC SOCIETY OF AMERICA, has announced a $10,000 essay contest for amateur photographers. Prizes of $5,000, $2,500, and $1,000 will be awarded to winningentries which may be black-and-white prints or color transparencies and must be accompanied by captions and text in the style of Life.
PopularPhotography_19550701_0037_001_0132.xml
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Mamiya Camera Company of America, Inc.
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Mamiya Camera Company of America, Inc.
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THE EDNALITE OPTICAL CO., INC.
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THE EDNALITE OPTICAL CO., INC.
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WESTERN PHOTO SALES
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WESTERN PHOTO SALES
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MINICORD SALES
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MINICORD SALES
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PopularPhotography_19550701_0037_001_0139.xml
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150
150
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[no value]
[no value]
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PopularPhotography_19550701_0037_001_0140.xml
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150
150
[no value]
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RAY-VOGUE
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RAY-VOGUE
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PopularPhotography_19550701_0037_001_0141.xml
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151
151
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PopularPhotography_19550701_0037_001_0142.xml
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152
152,153,154,155,156
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the photographic market place
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PopularPhotography_19550701_0037_001_0143.xml
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156
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PopularPhotography_19550701_0037_001_0144.xml
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159
159
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PopularPhotography_19550701_0037_001_0145.xml
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160
160
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EDMUND SCIENTIFIC CORP.
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EDMUND SCIENTIFIC CORP.
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PopularPhotography_19550701_0037_001_0146.xml
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161
161
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GENERAL ELECTRIC
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PopularPhotography_19550701_0037_001_0147.xml
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162
162
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19550701_0037_001_0148.xml