Issue: 19550501

Sunday, May 1, 1955
May
5
False
36
Tuesday, January 13, 2015

Articles
cover
1
1,4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550501_0036_005_0001.xml
advertisement
2
2
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Advertisements
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Wide-base coupled rangefinder
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All controls visible from top
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PopularPhotography_19550501_0036_005_0002.xml
advertisement
3
3
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Brockway Director Corporation: BROCKWAY
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Brockway Director Corporation
BROCKWAY
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PopularPhotography_19550501_0036_005_0003.xml
tableOfContents
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550501_0036_005_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19550501_0036_005_0005.xml
advertisement
5
5
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Advertisements
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16mm BOLEX H-16
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BRAND NEW EXAKTA VX
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PopularPhotography_19550501_0036_005_0006.xml
advertisement
6
6
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KONICA CAMERA CO.: Tele-Koniflex
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KONICA CAMERA CO.
Tele-Koniflex
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PopularPhotography_19550501_0036_005_0007.xml
article
6
6,10
letters to the editor
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letters to the editor
The Weston Portfolio:
“The Family of Man”—A Minority Report
Which Camera Has the Mirror?
Hams & Spies: Radio License Copy OK
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Having just seen the Edward Weston presentation in the February issue I hasten to tell you how very fine it is in every respect. It has dignity and completeness, and . . . the pictures please me very much. (The Beardless Beard is a fine photograph, but I think I am not as appealing as a sunny nude!) It is one of the best—if not the best—magazine presentations Edward has had and we are all grateful for it.
PopularPhotography_19550501_0036_005_0008.xml
advertisement
7
7
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MINIFILM CAMERA CORP.
[no value]
MINIFILM CAMERA CORP.
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PopularPhotography_19550501_0036_005_0009.xml
advertisement
8
8,9
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MINIFILM CAMERA CORP.
[no value]
MINIFILM CAMERA CORP.
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PopularPhotography_19550501_0036_005_0010.xml
advertisement
10
10
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TIFFEN MARKETING COMPANY: hi-trans FILTER
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TIFFEN MARKETING COMPANY
hi-trans FILTER
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PopularPhotography_19550501_0036_005_0011.xml
advertisement
11
11
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EXAKTA CAMERA COMPANY: Exakta VX
[no value]
EXAKTA CAMERA COMPANY
Exakta VX
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PopularPhotography_19550501_0036_005_0012.xml
advertisement
12
12
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Advertisement: WESTON exposure meters
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WESTON exposure meters
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PopularPhotography_19550501_0036_005_0013.xml
article
12
12,14,16,151
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
B & L Focuser. An unusually designed enlarger focusing device that enables the darkroom worker to focus on the actual silver grains of the negative (as advocated by our indefatiguable associate Bob Schwalberg) is now being distributed to photographic supply outlets throughout the country by Bausch & Lomb.
PopularPhotography_19550501_0036_005_0014.xml
advertisement
13
13
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Burleigh Brooks, Inc.: Rolleicord V
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Burleigh Brooks, Inc.
Rolleicord V
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PopularPhotography_19550501_0036_005_0015.xml
advertisement
14
14,15
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19550501_0036_005_0016.xml
advertisement
16
16
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INTERSTATE PHOTO SUPPLY CORP.: ELITAR
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INTERSTATE PHOTO SUPPLY CORP.
ELITAR
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PopularPhotography_19550501_0036_005_0017.xml
advertisement
17
17
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Advertisement: VOIGTLÄNDER
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VOIGTLÄNDER
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PopularPhotography_19550501_0036_005_0018.xml
advertisement
18
18,19,20,21,22,23
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Advertisement
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PopularPhotography_19550501_0036_005_0019.xml
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24
24
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Dowling's
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Dowling's
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PopularPhotography_19550501_0036_005_0020.xml
article
24
24
stereo today
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stereo today
Man Behind the Boom
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Robert L. McIntyre
Most of us think of new cameras as creations of the research laboratories, where men with slide rules work them out at drawing boards long before they see the light of day. The camera that started our modem stereo boom didn’t begin that way. It was created by an engineer, but not a camera engineer.
PopularPhotography_19550501_0036_005_0021.xml
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25
25
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CANON SALES CO., INC.: Canon
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CANON SALES CO., INC.
Canon
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PopularPhotography_19550501_0036_005_0022.xml
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26
26
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Advertisements
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DELTA PHOTO SUPPLY
35mm ANSCOLOR
DELTA PHOTO SUPPLY
SAFETY FILM
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PopularPhotography_19550501_0036_005_0023.xml
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27
27
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RADIANT MANUFACTURING CORPORATION: RADIANT SCREEN
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RADIANT MANUFACTURING CORPORATION
RADIANT SCREEN
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PopularPhotography_19550501_0036_005_0024.xml
advertisement
28
28
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GRAFLEX, INC.: GRAFLEX
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GRAFLEX, INC.
GRAFLEX
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PopularPhotography_19550501_0036_005_0025.xml
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29
29
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WOLLENSAK OPTICAL COMPANY: Raptar Lenses
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WOLLENSAK OPTICAL COMPANY
Raptar Lenses
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PopularPhotography_19550501_0036_005_0026.xml
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30
30
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19550501_0036_005_0027.xml
article
30
30,32
camera clubs
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camera clubs
Well, Pull Up a Chair . . .
Exchange Salon Data Wanted
Swelling the Ranks
Print Show Available
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Whit Hillyer
Some time ago, Schenectady Photographic Society ran a “gripe” contest for members, offering a year’s free dues to the winning entrant. No, the idea was not to see how apoplectic you can get, but rather to come up with some constructive criticism, some really thoughtful reactions.
PopularPhotography_19550501_0036_005_0028.xml
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31
31
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E. LEITZ, INC.: ADOX
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E. LEITZ, INC.
ADOX
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PopularPhotography_19550501_0036_005_0029.xml
advertisement
32
32
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Advertisements
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EDIXA CAMERA WORKS WIRGIN BROTHERS
EDIXA model A
EDIXA CAMERA WORKS WIRGIN BROTHERS
EDIXA stereo
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PopularPhotography_19550501_0036_005_0030.xml
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33
33
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Advertisements
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AIR PHOTO SUPPLY CORP
7" f2.5 AERO EKTAR
AIR PHOTO SUPPLY CORP
16mm HOUSTON K-1A
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PopularPhotography_19550501_0036_005_0031.xml
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34
34
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FREE FILM LABS: Kodak FILM
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FREE FILM LABS
Kodak FILM
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PopularPhotography_19550501_0036_005_0032.xml
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34
34
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COLOR KING LABS: MAT-TONES
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COLOR KING LABS
MAT-TONES
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PopularPhotography_19550501_0036_005_0033.xml
article
34
34,127
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
I have just shot a roll of film and have a most amazing result: some of the pictures on the roll are yellowish, the others are very good. If the pictures that were yellowish were all together. I'd figure that maybe I got a yellow filter over the lens by mistake, but of the twelve pictures in the roll, the third, fifth, seventh, eighth, and eleventh have this yellow cast. Frankly, I am baffled.—B. J. R., Dallas, Texas.
PopularPhotography_19550501_0036_005_0034.xml
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35
35
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CHARLES BESELER COMPANY: BESELER ENLARGER
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CHARLES BESELER COMPANY
BESELER ENLARGER
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PopularPhotography_19550501_0036_005_0035.xml
advertisement
36
36
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NIKON INCORPORATED: NIKON S-2 CAMERA
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NIKON INCORPORATED
NIKON S-2 CAMERA
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PopularPhotography_19550501_0036_005_0036.xml
advertisement
37
37,38,39
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Advertisements
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PEERLESS CAMERA STORES
RIVAL 35 MX REFLEX
PEERLESS CAMERA STORES
TDC Showpak 300
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PopularPhotography_19550501_0036_005_0037.xml
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40
40
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WILLOUGHBYS
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WILLOUGHBYS
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PopularPhotography_19550501_0036_005_0038.xml
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41
41
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CARL ZEISS, INC.: CONTAFLEX II
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CARL ZEISS, INC.
CONTAFLEX II
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PopularPhotography_19550501_0036_005_0039.xml
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42
42
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J. G. MARSHALL Mfg. Co., Inc.: PHOTO-OIL COLORS
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J. G. MARSHALL Mfg. Co., Inc.
PHOTO-OIL COLORS
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PopularPhotography_19550501_0036_005_0040.xml
article
42
42,146
legal problems in photography
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legal problems in photography
How the Courts Have Ruled on Nudes
What would be the judicial verdict on these pictures?
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George Chernoff
Hershel B. Sarbin
OUR JANUARY COLUMN on The Nude—Is it Art? has resulted in many queries from our readers as to what types of such pictures have been frowned upon by the courts. The court decisions which in general language state that the test of decency consists of the fair judgment of reasonable adults in the community are perhaps not too enlightening to the average photographer.
PopularPhotography_19550501_0036_005_0041.xml
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43
43
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Advertisements
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GRAND CENTRAL CAMERA EXCHANGE INC.
ROLLEICORD IV
GRAND CENTRAL CAMERA EXCHANGE INC.
ARGUS C-3
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PopularPhotography_19550501_0036_005_0042.xml
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44
44
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Advertisements
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SUPREME PHOTO SUPPLY CO.
ENLARGING PAPER
SUPREME PHOTO SUPPLY CO.
AERIAL FILM
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PopularPhotography_19550501_0036_005_0043.xml
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45
45
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Da-Lite Screen Co.: Da-Lite
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Da-Lite Screen Co.
Da-Lite
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PopularPhotography_19550501_0036_005_0044.xml
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46
46,47
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Advertisements
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OLDEN CAMERA & LENS CO.
EXPOSURE METERS
OLDEN CAMERA & LENS CO.
FLEXARET CROWN
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PopularPhotography_19550501_0036_005_0045.xml
advertisement
48
48
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Advertisements
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SPIRATONE INC.
35mm DAYLIGHT LOADER
SPIRATONE INC.
CHANGING BAG
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PopularPhotography_19550501_0036_005_0046.xml
advertisement
49
49
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AMERICAN OPTICAL COMPANY: AO 300 SLIDE PROJECTOR
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AMERICAN OPTICAL COMPANY
AO 300 SLIDE PROJECTOR
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PopularPhotography_19550501_0036_005_0047.xml
article
50
50
candid shots
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candid shots
Contest Is Well Under Way
We Go to The Family of Man
Home Movie Makers Merge
The Picture That Turned to Bronze
Going to Italy or Turkey?
Tell Us What You Like
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the Editors
Early entries are already coming in steadily for POPULAR PHOTOCRAPHY'S 1955 Picture Contest, and competition promises to be stiff as usual. If you’ve been daydreaming about what you could do with a share of the $25,000 prize money, remember you can’t win if you don’t enter! Putting it off is no good, either.
PopularPhotography_19550501_0036_005_0048.xml
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51
51
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PAILLARD PRODUCTS, INC.: BOLEX
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PAILLARD PRODUCTS, INC.
BOLEX
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PopularPhotography_19550501_0036_005_0049.xml
article
52
52,53,54,55
EDITORIAL
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How important is THE PULITZER PRIZE?
AN EVALUATION OF A FAMOUS AWARD FOR NEWS PICTURES RAISES PERTINENT QUESTIONS AND CASTS DOUBT ON ITS VALIDITY
HERE ARE ALL OF THE PULITZER WINNERS: ARE THEY THE BEST U.S. NEWS PICTURES?
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BRUCE DOWNES
EVERY YEAR since 1942, with the exception of 1946, the trustees of Columbia University have awarded Pulitzer Prizes for what they regard as outstanding news photographs. They will do so again this year on Monday, May 2, and the chances are that the $1,000 cash bouquet will go to a picture made by somebody (press photographer or amateur) who happened to be within rangefinder distance of a sensational event.
PopularPhotography_19550501_0036_005_0050.xml
article
56
56,57
CAMERA TECHNIQUE
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Your twin-lens reflex has a built-in telephoto!
You can blow up small areas of your 2¼x2¼ negative and get long-lens effects
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BOB STUBENRAUCH
YOU CAN produce pictures that look as if they were made with a telephoto lens simply by blowing up small segments of your 2¼x2¼ twin-lens reflex negatives. If you’re as careful in processing as you would be with 35-mm film, you will lose little in the way of quality.
PopularPhotography_19550501_0036_005_0051.xml
article
58
58,59,60,61,114,115,118,119,120,121
EXCLUSIVE
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ADOX THIN-EMULSION FILM
A new approach to sharp, fine-grain image quality in 35-mm negatives
Notice all that fine detail
RESOLUTION COMPARED
ANSCO SUPREME
KODAK PLUS-X
ADOX KB-17
ADOX KB-14
For maximum sharpness, focus on the grain
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BOB SCHWALBERG
AVIGOROUS DEBATE has been going on among 35-mm enthusiasts in Europe during the past year over an old, long-forgotten whipping boy—fine grain. The argument is reminiscent of the explosive battles between the fine-grain devotees and the natural-light addicts which made life so exciting throughout the 1930’s.
PopularPhotography_19550501_0036_005_0052.xml
article
62
62,63
PICTURE FEATURES
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Pictures from a reader:
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June Duckworth
FROM TIME TO TIME, we encounter the work of a promising beginner in photography—an amateur who is hoping and working to be a professional, or one who simply likes to take the best pictures he can, for his own satisfaction. Here are pictures by one such newcomer.
PopularPhotography_19550501_0036_005_0053.xml
article
64
64,65,66,67,132
PICTURE FEATURES
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Smith College girls try new Polaroid 'films'
Faster, sharper pictures-in-a-minute help professor teach a new kind of course in photography
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AT SMITH COLLEGE in Northampton, Mass., there is a course in photography that doesn’t include an hour’s instruction in film developing or enlarger manipulation. Professor Clarence Kennedy of the Smith art department, who teaches the course, uses only the Polaroid Land cameras, and his emphasis is on esthetics—form and design, composition, lighting, tonal relationships—rather than on photographic technique.
PopularPhotography_19550501_0036_005_0054.xml
article
68
68,69,112
EQUIPMENT AND MATERIALS
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Report on the new, faster Ektachrome
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BOB SCHWALBERG
THAT permanent revolution which periodically pushes the effective film speed ratings of black-and-white spiraling upward has at long last moved into color photography. The speed of color film has long stood as one of the truly stable factors in a very unstable universe.
PopularPhotography_19550501_0036_005_0055.xml
article
70
70,71
COLOR FEATURES
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COLOR-
POPULAR PHOTOGRAPHY launches an exciting new series covering all aspects of color shooting today
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COLOR photography has expanded to epic dimensions since 1936, when Kodachrome 35-mm film first hit the market and opened vast new horizons to amateurs. In 1955 about 10 million still-camera users will take some color pictures and about three million will shoot color almost exclusively, while an estimated three million movie-camera owners will shoot the great majority of their footage on color film.
PopularPhotography_19550501_0036_005_0056.xml
article
72
72,73,74,75,124,125
COLOR FEATURES
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CAMERAS FOR COLOR
First of new color series
35-mm cameras ... low-cost color slides for projection
828 cameras ... color slides from eight-exposure loadings
roll-film cameras ... choice of color negatives or transparencies
press and view cameras ... for professional size transparencies
35-mm CAMERAS FOR COLOR
ROLL-FILM CAMERAS FOR COLOR
PRESS AND VIEW CAMERAS FOR COLOR
Here's some general information to help you pick the best camera for your color needs
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NORMAN ROTHSCHILD
The chief feature of 35-mm cameras without rangefinder is their relatively low cost. Besides being suitable for people on a limited budget, they also will appeal to anyone who wants an extra camera for color. Focusing is done by guessing the distance and then setting the lens. When really accurate focusing is necessary, as for close-ups, a tape measure or accessory rangefinder is recommended.
PopularPhotography_19550501_0036_005_0057.xml
article
76
76,77,78,79,131
GENERAL INTEREST
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IIIustrator’s camera
Magazine artist J. Frederick Smith uses a camera to help him with drawings and paintings—and his photographs are as good as his brushwork
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AMERICA’S TOP MAGAZINE illustrators—the men who do the paintings and drawings that decorate the covers and enhance the stories and articles in the big magazines—find an important place in their work for photography. A great many of these artists use photographs as a basis for their illustrations, sometimes closely following them for detail, sometimes taking broad liberties with them for the sake of glamour and drama.
PopularPhotography_19550501_0036_005_0058.xml
article
80
80,81,82,83,84,85,86,87,88,147,148,149
GENERAL INTEREST
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THE FAMILY OF MAN
Startling innovations in display lend variety to the exhibit, add impact to the pictures
HERE’S A GUIDE TO THE FAMILY OF MAN
OUR CONTEST WINNERS HONORED
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No photographic exhibit has ever created such excitement and controversy as Edward Steichen’s mammoth, history-making show now at the Museum of Modern Art. The 500-odd pictures have been assembled with such spectacular effect that we wish all our readers could see it.
PopularPhotography_19550501_0036_005_0059.xml
article
89
89,90,91,92,93,94,95,96,97,98,99,100,101,102,103,104
POPULAR PHOTOGRAPHY DIVIDEND
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PHOTO DATA SECTION USEFUL CHARTS AND TABLES
THE PHOTO-LAB-INDEX SECTIONAL HEADINGS ARE AS FOLLOWS
INTRODUCTION
RECOMMENDED PROCESSING DATA
SPECIAL FILMS
FILM DATA
FILTER DATA
ILLUMINATION
PHOTO PAPERS
MISCELLANY, WEIGHTS, MEASURES, CONVERSIONS
PHOTOGRAPHIC CHEMICALS
CINE DATA
DARKROOM
COLOR DATA
PHOTOGRAPHIC OPTICS
DEFECTS IN NEGATIVES AND PRINTS
TRANSPARENCIES AND SLIDES
COPYING
PHOTOMECHANICAL PROCESSES
BIBLIOGRAPHY
PHOTO-WORDS
TELEVISION
1. EMULSION-SPEED SYSTEMS COMPARED
2. UNIVERSAL FLASHBULB EXPOSURE TABLE
3. DIRECT METRIC EQUIVALENTS
4. ELECTRICAL POWER
5. AUTOMATIC PLACEMENT OF PRINTS ON MOUNTS
6. THERMOMETER SCALES COMPARED
7. COMPOUND CONVERSION TABLES
8. STOPPING MOTION — SHUTTER SPEEDS NEEDED
9. RUNNING TIME OF MOTION PICTURE FILMS
10. PROJECTION DISTANCE AND SCREEN SIZE
11. COLOR TEMPERATURES OF LIGHT SOURCES
12. SUPPLEMENTARY LENS EFFECTS
13. UNIVERSAL DEPTH-OF-FIELD TABLE
14. COMMON FERROTYPING DEFECTS
15. PROCESSING SOLUTION LIFE & KEEPING QUALITIES
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We are privileged to present in this special section a useful set of charts, tables, and other practical photographic data which can go a long way in solving your exposure, processing, picture viewing, and projection problems. This material has been abstracted from Morgan & Lester’s famous Photo-Lab-Index along with capsule summaries of the Introduction and 24 numbered sections of this unique photographic encyclopedia, by permission of its copyright proprietors and publishers.
PopularPhotography_19550501_0036_005_0060.xml
article
105
105
COVER STORY
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MY HOUR WITH THE BIG FOUR
Shooting most expensive fashion models was like lighting a cigarette with a ten-dollar bill
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GEORGE BARRIS
THIS month’s cover is something of a photographic rarity. The four highestpaid fashion models—worth together $200 an hour, and appearing regularly in countless magazines—had never been photographed together. I was approached with the idea of doing just that, told the girls were so busy I would probably never succeed—and started on what looked like an endless job.
PopularPhotography_19550501_0036_005_0061.xml
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106
106,107
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EASTMAN KODAK COMPANY : Kodak
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EASTMAN KODAK COMPANY
Kodak
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PopularPhotography_19550501_0036_005_0062.xml
advertisement
108
108
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CARL ZEISS, INC.: CONTINA l-a & II-a
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CARL ZEISS, INC.
CONTINA I-a & II-a
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PopularPhotography_19550501_0036_005_0063.xml
article
108
108,111,150
EQUIPMENT AND MATERIALS
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EKTACHROME VS KODACHROME
Here are the results of a series of laboratory tests on the new film discussed in the story on page 68
speed
resolution
grain
gradation
color reproduction
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IRA R. KOHLMAN
SHORTLY AFTER Kodak released the first E-2 processing kits for their new, faster 35-mm Ektachrome film in mid-January, I began a series of controlled tests to determine how the new color film differed from 35-mm Kodachrome in regard to speed, resolution, graininess, gradation, and color reproduction.
PopularPhotography_19550501_0036_005_0064.xml
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109
109
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Advertisements
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BROOKS CAMERAS
NEW-DISCONTINUED
BROOKS CAMERAS
ROLLEIFLEX AND ROLLEICORD
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PopularPhotography_19550501_0036_005_0065.xml
article
110
110
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NEWER than NEW
The Beautiful KALART BC-400 Looks Beyond Tomorrow in Styling • Performance Safety Features • Versatility
Newer than new in styling
Newer than new in performance
Newer than new in safety features
Newer than new in versatility
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THE word “new” usually means that a product has merely been improved or brought up-to-date. The sensational Kalart BC-400 goes so far beyond this meaning that it literally is “newer than new.” In designing the BC-400, Kalart engineers set as their goal a flash unit that would be as beautiful as practical.
PopularPhotography_19550501_0036_005_0066.xml
advertisement
111
111
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The Kalart Co.: KALART BC-400
[no value]
The Kalart Co.
KALART BC-400
[no value]
[no value]
PopularPhotography_19550501_0036_005_0067.xml
advertisement
112
112
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Advertisements
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BOB RITZ
VITESSA MXV f:3.5
BOB RITZ
ANSCO SUPER REGENT
[no value]
[no value]
PopularPhotography_19550501_0036_005_0068.xml
advertisement
113
113
[no value]
[no value]
Advertisements
[no value]
RITZ CAMERA CENTERS
KODAK RETINA 1B
RITZ CAMERA CENTERS
BRAND NEW BEWI AUTOMAT
[no value]
[no value]
PopularPhotography_19550501_0036_005_0069.xml
advertisement
114
114
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ENTECO INDUSTRIES, INC.
[no value]
ENTECO INDUSTRIES, INC.
[no value]
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PopularPhotography_19550501_0036_005_0070.xml
advertisement
115
115
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Advertisements
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BURKE & JAMES, Inc.
THE NEW SENSATIONAL
BURKE & JAMES, Inc.
KODACHROMES
[no value]
[no value]
PopularPhotography_19550501_0036_005_0071.xml
advertisement
116
116,117
[no value]
[no value]
Advertisements
[no value]
ABE COHEN’S EXCHANGE, INC.
AUTOMATIC PENTACON
ABE COHEN’S EXCHANGE, INC.
PRAKTICA FX
[no value]
[no value]
PopularPhotography_19550501_0036_005_0072.xml
advertisement
118
118
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BROWN-FORMAN INDUSTRIES: BFi No. 30
[no value]
BROWN-FORMAN INDUSTRIES
BFi No. 30
[no value]
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PopularPhotography_19550501_0036_005_0073.xml
advertisement
119
119
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Advertisements
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PHOTOPIC CORPORATION
DUAL SIXON
PHOTOPIC CORPORATION
SIXTI
[no value]
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PopularPhotography_19550501_0036_005_0074.xml
advertisement
120
120
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STRATO-COLOR RESEARCH LABORATORIES
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STRATO-COLOR RESEARCH LABORATORIES
[no value]
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PopularPhotography_19550501_0036_005_0075.xml
advertisement
121
121
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FEDERAL MANUFACTURING AND ENGINEERING CORP.: FME TAPE RECORDER
[no value]
FEDERAL MANUFACTURING AND ENGINEERING CORP.
FME TAPE RECORDER
[no value]
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PopularPhotography_19550501_0036_005_0076.xml
article
122
122,124
EQUIPMENT AND MATERIALS
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The new GRAPHIC 35
35-mm camera has push-button focusing, novel flash exposure system for color
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FINGER-TIP, push-button focusing, and a color coding system for flash color photography are two of the interesting features of the new Graphic 35 camera manufactured by Graflex, Inc., Rochester, N. Y. With this camera, color flash photography and focusing are greatly simplified for the amateur photographer.
PopularPhotography_19550501_0036_005_0077.xml
advertisement
123
123
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Advertisements
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PENN CAMERA
PRAKTICA FX
PENN CAMERA
SPOT-O-MATIC
[no value]
[no value]
PopularPhotography_19550501_0036_005_0078.xml
advertisement
124
124
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ARROW METAL Products Company: ARROW VIEW
[no value]
ARROW METAL Products Company
ARROW VIEW
[no value]
[no value]
PopularPhotography_19550501_0036_005_0079.xml
advertisement
124
124
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SUPERIOR BULK FILM COMPANY: PROCESSING KIT
[no value]
SUPERIOR BULK FILM COMPANY
PROCESSING KIT
[no value]
[no value]
PopularPhotography_19550501_0036_005_0080.xml
advertisement
124
124
[no value]
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ALCO PHOTO SUPPLY CORP.: ILFORD ROLL FILM
[no value]
ALCO PHOTO SUPPLY CORP.
ILFORD ROLL FILM
[no value]
[no value]
PopularPhotography_19550501_0036_005_0081.xml
advertisement
125
125
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Advertisements
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CAMERA IMPORT CORPORATION
KARAMAT
CAMERA IMPORT CORPORATION
SUPER REGENT
[no value]
[no value]
PopularPhotography_19550501_0036_005_0082.xml
advertisement
126
126
[no value]
[no value]
Advertisements
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THE FR CORPORATION
FR SUPER X 33 REPLENISHER
THE FR CORPORATION
FR NEGATIVE DEVELOPER
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PopularPhotography_19550501_0036_005_0083.xml
article
126
126
photo tips—
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photo tips—
short cuts to better pictures
For Easier Pouring
Handling Hot Reflectors
For Clean Sponges
Light-Weight Golf Bag for Tripod
Hold Pouring Funnel Steady
[no value]
[no value]
[no value]
A quarf-size ink bottle, with pouring cap, will make a handy container for darkroom replenishing fluid. The cap facilitates pouring small quantities of fluid without spilling, and with ease and exactness. Bottle and cap should be cleaned thoroughly to remove every possible trace of ink before being used for other fluid, and the washer in the cap should be replaced with the type of washer that is used in a garden hose.
PopularPhotography_19550501_0036_005_0084.xml
article
127
127
CHRISTMAS CARD CONTEST WINNERS
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CHRISTMAS CARD CONTEST WINNERS
[no value]
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Entries received in our 1954 Christmas Card Contest were better than ever. As is usual, black-and-white predominated, but there was a good percentage of color, also. Much careful work and selection by the judges resulted in their final choice of the best ten cards, entered by the winners listed below.
PopularPhotography_19550501_0036_005_0085.xml
advertisement
127
127
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LA BELLE SALES CORP.: La Belle
[no value]
LA BELLE SALES CORP.
La Belle
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PopularPhotography_19550501_0036_005_0086.xml
advertisement
128
128,129
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Advertisement
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PopularPhotography_19550501_0036_005_0087.xml
article
130
130,131
EQUIPMENT AND MATERIALS
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Revolutionary speedlight battery
Rechargeable Dormitzer power unit is hermetically sealed; it lasts indefinitely without maintenance
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SOMETHING NEW and exciting is happening in the electronic flash field. A radically different type of rechargeable power cell has just been introduced by the Dormitzer Electric and Manufacturing Company — a development that is going to make many manufacturers and consumers re-examine the factors that have driven the rechargeable storage battery to the brink of oblivion.
PopularPhotography_19550501_0036_005_0088.xml
advertisement
131
131
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GOLDE MANUFACTURING CO.: Reflex 300
[no value]
GOLDE MANUFACTURING CO.
Reflex 300
[no value]
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PopularPhotography_19550501_0036_005_0089.xml
advertisement
132
132
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Advertisement
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PopularPhotography_19550501_0036_005_0090.xml
article
133
133
new books
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new books
[no value]
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THE REVERE TAPE RECORDER GUIDE by Kenneth S. Tydings. Published by Tydings Book Publishing, Inc., Long Beach, N. Y. Paper bound, 5 x 6⅝, illustrated, 128 pages, $1.95. It is fitting that the first layman’s hobby book on tape recording should be based upon the pioneer line of “home” tape recording equipment made by the Revere Camera Company.
PopularPhotography_19550501_0036_005_0091.xml
advertisement
133
133
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MINNEAPOLIS·HONEYWELL: HEILAND
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MINNEAPOLIS·HONEYWELL
HEILAND
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PopularPhotography_19550501_0036_005_0092.xml
article
134
134,135,138
movie section
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ELIA KAZAN says: Amateurs can be great
In an exclusive interview with POPULAR PHOTOGRAPHY, one of the outstanding directors in cinema today answers six questions about amateur movie photographers and their future
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JOHN DURNIAK
THE amateur motion-picture photographer can be great,” said Elia Kazan, award-winning director, during an interview with POPULAR PHOTOGRAPHY. Kazan, director of On the Waterfront and East of Eden (his latest film for Warner Bros.), spoke of the possibility of amateur photographers banding together to form “Little Theatre”-type groups similar to the organizations that existed for legitimate theatre during the 1920’s and 1930’s in the United States.
PopularPhotography_19550501_0036_005_0093.xml
article
136
136,137,139,140
movie section
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Put yourself in movies
Explorer-photographers Dana and Ginger Lamb tell you the techniques they used to put themselves in the feature film, Quest For The Lost City
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HARVEY SHAMAN
DO YOUR HOME movies of the annual vacation or the family outing seem to he a little bit incomplete? Is there someone missing? Could it be you? Everyone, the wife, the kids and even the family dog gets in the picture, but not you. You were operating the camera.
PopularPhotography_19550501_0036_005_0094.xml
advertisement
138
138
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Advertisements
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Bell & Howell
253 MONTEREY
Bell & Howell
273 STATESMAN
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PopularPhotography_19550501_0036_005_0095.xml
advertisement
139
139
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Advertisements
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Bell & Howell
TDC HEADLINER 300
Bell & Howell
STEREO PROJECT-OR-VIEW
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PopularPhotography_19550501_0036_005_0096.xml
advertisement
140
140
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DAVIDSON star-D COMPANY: Conquest
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DAVIDSON star-D COMPANY
Conquest
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PopularPhotography_19550501_0036_005_0097.xml
article
141
141,142
Calendar of exhibitions
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Calendar of exhibitions
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Conducted according to the recommended practices of the Photographic Society of America. 1955 Baltimore International Salon of Photography*, The Baltimore Camera Club, Baltimore, Md. Closes April 13, 1955. Entry fee $2, four prints and/or color prints allowed. Color slides $1, four allowed.
PopularPhotography_19550501_0036_005_0098.xml
advertisement
141
141
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KIN-DAR Corp.: KIN-DAR
[no value]
KIN-DAR Corp.
KIN-DAR
[no value]
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PopularPhotography_19550501_0036_005_0099.xml
advertisement
142
142
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Mamiya Camera company of america, inc.
[no value]
Mamiya Camera company of america, inc.
[no value]
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PopularPhotography_19550501_0036_005_0100.xml
advertisement
142
142
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Advertisements
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BROOKS INSTITUTE
Portraiture
BROOKS INSTITUTE
Commercial
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PopularPhotography_19550501_0036_005_0101.xml
advertisement
142
142
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MINICORD SALES: minicord
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MINICORD SALES
minicord
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PopularPhotography_19550501_0036_005_0102.xml
article
142
142
POPULAR PHOTOGRAPHY’S Traveling Salons
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POPULAR PHOTOGRAPHY’S Traveling Salons
[no value]
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Traveling Salons are made up of selected prize-winning prints from POPULAR PHOTOGRAPHY’S International Picture Contests. Salons are supplied to clubs, stores, schools and other organizations open to the general public, for exhibit. For details, write to Salon Department, POPULAR PHOTOGRAPHY, 366 Madison Ave., New York 17, N. Y.
PopularPhotography_19550501_0036_005_0103.xml
advertisement
143
143
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1955 PHOTOGRAPHY DIRECTORY & BUYING GUIDE
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1955 PHOTOGRAPHY DIRECTORY & BUYING GUIDE
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PopularPhotography_19550501_0036_005_0104.xml
article
144
144,145
contests and markets
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contests and markets
CONTESTS
MARKETS
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LIFE MAGAZINE, along with the PHOTOGRAPHIC SOCIETY OF AMERICA, has announced a $10,000 essay contest for amateur photographers. Prizes of $5,000, $2,500, and $1,000 will be awarded to winning entries which may be black-and-white prints or color transparencies and must lie accompanied by captions and text in the style of Life.
PopularPhotography_19550501_0036_005_0105.xml
advertisement
144
144
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GEISS-AMERICA: Leica
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GEISS-AMERICA
Leica
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PopularPhotography_19550501_0036_005_0106.xml
advertisement
144
144
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GEISS-AMERICA: Exakta
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GEISS-AMERICA
Exakta
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PopularPhotography_19550501_0036_005_0107.xml
advertisement
145
145
[no value]
[no value]
Advertisements
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Calumet Manufacturing Company
FILM PACK DEVELOPING HANGERS
Calumet Manufacturing Company
COPY STAND
[no value]
[no value]
PopularPhotography_19550501_0036_005_0108.xml
advertisement
145
145
[no value]
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NUCLEAR PRODUCTS CO.
[no value]
NUCLEAR PRODUCTS CO.
[no value]
[no value]
[no value]
PopularPhotography_19550501_0036_005_0109.xml
advertisement
145
145
[no value]
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KINNARD CO.: SPOT-O-MATIC ENLARGING METER
[no value]
KINNARD CO.
SPOT-O-MATIC ENLARGING METER
[no value]
[no value]
PopularPhotography_19550501_0036_005_0110.xml
advertisement
146
146,147
[no value]
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J. L. GALEF & SON, Inc.
[no value]
J. L. GALEF & SON, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19550501_0036_005_0111.xml
advertisement
148
148
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Graflex, Inc.: GRAFLEX
[no value]
Graflex, Inc.
GRAFLEX
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PopularPhotography_19550501_0036_005_0112.xml
advertisement
149
149
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Advertisements
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EXAKTA 66
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1955 AUTOMATIC PENTACON
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PopularPhotography_19550501_0036_005_0113.xml
advertisement
150
150
[no value]
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Advertisements
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PopularPhotography_19550501_0036_005_0114.xml
advertisement
151
151
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MINIFILM CAMERA CORP.: VISTASCOPE
[no value]
MINIFILM CAMERA CORP
VISTASCOPE
[no value]
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PopularPhotography_19550501_0036_005_0115.xml
advertisement
152
152
[no value]
[no value]
Advertisements
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AIREQUIPT MANUFACTURING CO., Inc.
DUAL-PURPOSE VIEWER
AIREQUIPT MANUFACTURING CO., Inc.
AUTO-VIEW
[no value]
[no value]
PopularPhotography_19550501_0036_005_0116.xml
review
152
152,153,154,155,156,157,158
what's new
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what's new — Trade Notes and News
CAMERAS & ACCESSORIES
PROJECTION & VIEWING EQUIPMENT
FLASH
SOUND PROJECTION EQUIPMENT
DARKROOM EQUIPMENT
MISCELLANEOUS
Buttafarri Corp.
[no value]
Buttafarri Corp.
VITO B
$54.50
VITO B is another Voigtlander camera offered by Willoughbys and their dealers. Said to be the only precisionmade, popularpriced camera with automatic film transport, Vito B is equipped with Color-Skopar f/3.5 lens, and is synchronized for flash. Minimum focusing distance is 33 inches and the camera takes 36 color or black-and-white pictures on 35-mm film. A side lever coincidently transports film, counts exposure, sets shutter, locks doubleexposure-prevention, and readies the camera for the next picture. Price is $54.50.
Buttafarri Corp.
GAMI
$2.80
GAMI Automatic Sub-miniature 16mm camera is distributed by Buttafarri Corp., 207 Fourth Ave., New York 3. It takes rapid sequences of three exposures without rewinding, its spring motor cocking the shutter as the film is transported . A viewfinder-rangefinder and exposure calculator employ a single eyepiece and adjustments are made while observing the image coincidently with the lowest visible figure on an extinction-meter scale, with a second movable scale above it. Price is $340 and 30-exposure cartridges of black-and-white film cost $1.10, with color priced at $2.80.
Buttafarri Corp.
VOIGTLANDER VITESSA “L”
$159.50
VOIGTLANDER VITESSA “L”, 35mm Automatic camera with builtin exposure meter, light-value Synchro-Compur shutter, and automatic picture mechanism is announced by Willoughbys, 110 W. 32nd St., New York 1. Shutter-speed changes are made automatically after setting the value indicated by the exposure meter; i.e., aperture and shutter speed are interlocked and changing either automatically adjusts the other to the proper setting. Price is $159.50 and full information is available from Willoughbys.
Buttafarri Corp.
GRAFLOK CAMERA BACK
$42.75
GRAFLOK CAMERA BACK is a product of Charles Beseler Co., 60 Badger Ave., Newark 8, N. J. It provides a replacement for the lamphouse of Beseler’s Model 45M Enlarger which converts it into a 4x5 camera for horizontal or vertical use. Precise focusing is accomplished through 45M’s Microjust controls. Filters are slipped into a filter drawer which is behind the lens. Price of the Graflok back is $42.75.
Buttafarri Corp.
FOTO-ROLL-70
$125
FOTO-ROLL-70, Korona Camera Works Division of Gundlach Mfg. Co., Fairport, N. Y., is available in an improved model. The unit is mounted on a camera in place of its normal ground glass, and provides a sliding back complete with groundglass and a carriage with rollfilm mechanism accommodating a roll of 350-exposure 70-mm film. It is fitted by Korona to individual models of 5x7 and 8x10 cameras. Prices start at $125.
Buttafarri Corp.
CONTAX IIa and IIIa
$16.50
CONTAX IIa and IIIa stereo attachments and accessories are now available. Carl Zeiss. Inc., 485 Fifth Ave., announces a selfcontained optical system replacing the Contax lens and consisting of two stereoscopically matched and coated 35-mm f/3.5 lenses of the Stereotar. When taking stereo pictures beyond 8 ft a prism attachment is fitted to its front. Price is $159. Also available are Special Stereotar Proxar lenses for subject distances of 8, 12, and 20 in. They can be used in connection with the new Contameter close-up device and cost $16.50 for the set. A viewfinder is priced at $10.
Buttafarri Corp.
EGONE IRIS
$70
EGONE IRIS Lens Board Adapter is imported and distributed by Egon Egone, 91 Winthrop Rd., Brookline 46, Mass. It is installed on the camera front and eliminates the necessity of using lens boards with openings of various sizes. It may be obtained in seven sizes with maximum openings from 55-mm to 120-mm. Prices range from $25 to $70.
Buttafarri Corp.
REVERE “38” 16mm
$169.50
REVERE “38” 16mm Magazine Turret Camera combines fast loading with versatility of a 3-lens turret and corresponding objective viewfinders. The divergent turret head permits use of extreme-wide-angle lenses in combination with 6-in. telephoto lens without optical or mechanical interference. Normal lens is fixed-focus f/2.5, with which the camera is priced at $169.50. With f/1.9 it is $194.50 and the cost with an f/1.5 lens is $252.50. Kevere’s address is 320 E. 21st St., Chicago 16.
Buttafarri Corp.
[no value]
$275
BUSCH STEREO MAGAZINE is a 100-ft magazine attachment which fits most current models of stereo cameras, according to the maker. Busch Stereo Service, Inc., 850 W. Adams St., Chicago 7. It has an automatic counter that registers with each click of the shutter. Prices range from $275 (for Stereo-Realist and Revere cameras) upward.
Buttafarri Corp.
TELEPHOTO LENS FOR ROBOT ROYAL
$199.50
TELEPHOTO LENS FOR ROBOT ROYAL is a new 200-mm f/5.5 Schneider TeleXenar with click stops, announced by Intercontinental Marketing Corp., 251 Fourth Ave., New York 10. Minimum aperture is f/32 and minimum focusing distance 8½ ft. A special mount permits use with the Robot Royal III breech-lock mount or the Model II screw-in mount. The new lens couples automatically with the built-in rangefinder of the Robot Royal III. Us over-all length is 5% in. and all surfaces are coated. Price is $199.50.
Buttafarri Corp.
TOWER UNIVERSAL VIEW.
$19.95
TOWER UNIVERSAL VIEW. FINDER is a product of Sears, Roebuck and Co., and is adjustable for various lenses by means of a knurled ring: fits camera shoes for quick mounting and removal; has parallax adjustment from three ft to infinity, and includes a leather carrying case. The new device is suitable for use with 35-mm wideangle, 85-, 90-, and 135-mm telephoto lenses. Price is $19.95.
Buttafarri Corp.
KINOTAR 6-MM
$49.95
KINOTAR 6-MM F/1.9 wide-angle lens for 8-mm has been added to the line of the Photographic Imp. and Distrib. Corp., 67 Forest Road, Valley Stream, N. Y. It has six elements, click stops, a filter holder for 21.5-mm filters, and a focusing mount setting to a maximum of six inches. Focusing is by rotation of the back part of the lens barrel. Price is $49.95.
Buttafarri Corp.
[no value]
$46.75
WOLLENSAK OPTICAL CO., 320 E. 21st St., Chicago 16, 111., announces a coated l½-in. ƒ/2.8 Cine Raptar telephoto lens. An exclusive orienting brake eliminates the need for loosening screws when rotating the lens for proper indexing on the camera. It also has click stops, a depth-of-field scale, and a drop-in haze filter. Price is $46.75.
Buttafarri Corp.
ARCADIA STEREO
$5.95
ARCADIA STEREO is an illuminated, hand-held viewer claimed to give constant-focus, distortion-free stereo viewing. Lenses are matched and battery - retaining screws are eliminated with a springclamp device, facilitating battery changing. Made by the Arcadia Mfg. Co., 3214 W. Lawrence Ave., Chicago 25, 111., it comes in two-tone plastic and the price is $5.95.
Buttafarri Corp.
TWIN VIEWER
$4.95
TWIN VIEWER for 2x2 color slides is imported by Spiratone, Inc., 13506 Northern Blvd., Flushing 54, N. Y. An ingeniously arranged mirror system is said to create a three-dimensional effect when two-d imensional slides are viewed with both eyes. Price of the new viewer is $4.95.
Buttafarri Corp.
B & L SLIDE VIEWER
$13.50
B & L SLIDE VIEWER is for 2x2 slides and permits instant and easy insertion of transparencies by rightor left-handed users. They are sufficiently enlarged for simultaneous viewing by two persons. The illuminating system is color-corrected for accurate rendition and the lens is coupled with an unbreakable reflector to provide uniform light distribution. The image is said to be crisp and of exceptional brilliancy. Price of the device, which will be available after April 1, is $13.50.
Buttafarri Corp.
VIEW-MASTER TRANSFORMER
$3.50
VIEW-MASTER TRANSFORMER for use with the Sawyer self-focusing stereoscope plugs into any 110-v outlet, replacing the battery as a source of power. A product of Sawyer’s, Inc., Box 490, Portland, Ore., price is $3.50 at camera stores.
Buttafarri Corp.
V-45
$74.50
V-45 is a 500-watt fan-cooled singleframe stripfilm projector announced by Viewlex, Inc., 35-01 Queens Blvd., Long Island City, N. Y. It has a 5-in. f/3.5 Luxtar lens and a cooling system said to be highly effective. V-45 is made entirely of die castings and two switches permit interlocking and protective use of lamp and motor. A “jiffy” push-in operation threads the filmstrip and positive framing is assured by “ceramic-edged” aperture plates. Price is $74.50.
Buttafarri Corp.
CINECCESSORY KIT
$86.90
CINECCESSORY KIT for 8-mm home movie-makers is announced by Elgeet Optical Co., Inc., 838 Smith St., Rochester 6, N. Y. Kit contains a 6.5-mm f/2.5 wideangle lens covering twice the area of the normal lens, a 35-mm f/2.5 focusing telephoto lens, and a projection lens and adapter. Price is $86.90.
Buttafarri Corp.
HEILAND FOTOEYE
$24.50
HEILAND FOTOEYE1 operates auxiliary flash units at distances up to 50 feet 30 degrees off the axis of the master unit, and when Strobonar V is the master, it operates beyond 100 feet. Fotoeye is enclosed in a tube similar to Heiland 25-2 Synchronette Size “D” battery case. It accepts Strobonar lamp heads on top and has a tripod socket at the bottom. Price of the unit, designated as Model HR-53 Fotoeye, is $24.50. Full information is available from Heiland at 130 E. Fifth Ave., Denver 3, Colorado.
Buttafarri Corp.
HARWOOD HG
$5.95
HARWOOD HG Mercury Powered Flashgun is the first device to use the new Mallory PX-2 photoflash battery; is made by Harwood Electronics Co., 466 W. Superior St., Chicago. The gun has a special, miniature, wide-angle reflector which increases the guide numbers of small flash lamps from 15 to 20 percent and covers a 60-degree field. Features are: ejector; interchangeable ASA and European camera connections; locking shoe for accessory brackets; camera-mounting bar; tripod bushing, and adapter for M-2 lamps with test lamp. Price is $5.95 less battery.
Buttafarri Corp.
STROBONAR SIX
$7.95
STROBONAR SIX, a Heiland product, was designed for press photographers, and has a High-Low switch on the lamp head. Respective color guide numbers thus obtainable are 50 and 25, providing a full two-/-stop difference. The device incorporates two heavy-duty Eveready #492 batteries, a power source, providing 1,500 flashes before a drop of ½ f-stop. Added light output and better distribution are claimed for the new lamp head. Price is $128.60 and batteries ar e $7.95 each. Heiland’s address is 130 E. Fifth Ave., Denver 3, Colorado.
Buttafarri Corp.
KALART BC -400 FLASH UNIT
KALART BC -400 FLASH UNIT is a new product of Kalart company of Plainville, Conn. It has a Lucite safety shield whose opening ejects the used bulb. The shield also doubles as an automatic circuit breaker which prevents premature firing while inserting bulbs. BC-400 is for Stereo Realist, Argus C-4, TDC Colorist, Revere Stereo, Graflex 22 and other cameras with electric shoes.
Buttafarri Corp.
[no value]
$24.95
BC-400 is made in three styles, priced as follows: Reflex. $24.95; Universal. $14.95; and with Electric Shoe Mount, $13.75, less battery.
Buttafarri Corp.
MODEL X FLASHMATE
$14.95
NORWOOD MODEL X FLASHMATE, a new exposure meter for speedlight use, is announced by Norwood Flashcraft Co., 2405 E. Washington St., Pasadena 7, Calif. Model X reveals the proper f-stop after coordinating film-sensitivity, speedlightpower, and distance - from - speedlight-to-subject factors. A chrome foot on the Model X enables its attachment to most cameras. Flash-Mate is of gray styron with chrome trim and has a incite dial with calibrations in red and black. Its price is $14.95.
Buttafarri Corp.
B-C FLASH
$9.95
B-C FLASH for Voigtlander and other cameras features a bulb ejector, built-in tester, polished reflector, lock-nut fastener, two-way safety shield, and a connecting cord for Compur, Pronto, and Prontor shutters. Price is $9.95, from Willoughby’s, 113 W. 32nd St., New York 1, N. Y.
Buttafarri Corp.
PASSIVE TRIPPER
$3.85
PASSIVE TRIPPER with zero-delay feature is an importation of Interstate Photo Supply Corp., 28 W. 22nd St., New York 26, N. Y., for cameras lacking built-in synchronization. Model D costs $3.85 and Deluxe Model $4.85.
Buttafarri Corp.
FLASH TERMINAL CONVERTERS
$1
FLASH TERMINAL CONVERTERS enable flashgun owners to use this equipment on a variety of other synchronized shutter terminals. Price is $1each. Information available from Spiratone, 49 W. 27th St., New York 1, N. Y.
Buttafarri Corp.
SECRETRE -CORDER
$225
SECRETRE -CORDER is a product of Amplifier Corp. of America, 398 Broadway, New York 13. It is camouflaged in a leather briefcase which may be opened, carried, or laid down without showing the device in operation. Weight is 11¾ lb and dimensions are 16xl2½x 4½. Only volume control need be preset and it thereafter automatically equalizes the intensity of nearby and more distant sounds. Starting and stopping is effected by pressing a combination slidelock and switch. Price, complete, is $225. Write the manufacturer for full description.
Buttafarri Corp.
FME TAPE RECORDER MODEL 37C
$139.95
FME TAPE RECORDER MODEL 37C is announced by Federal Mfg. and Eng. Corp., 199 Steuben St., Brooklyn 5, N. Y. Improvements over the earlier model include: two-belt system; circuit modifications improving tone fidelity; two-tone gray color scheme; redesigned control knobs. Like the 37B, the new model lias two speeds and dual track $139.95. . Price is
Buttafarri Corp.
IRISH LP No. 600
IRISH LP No. 600 magnetic tape is claimed to have at least a 40 percent reduction in head wear. Available in 1-mil acetate or Mylar base, 7-in reel records up to six hours at 1⅞ ips at double track. Additional information from Nat Welch. ORRadio Industries, Inc., Opelika, Kansas.
Buttafarri Corp.
[no value]
$695
CONCERTONE 20/20 High Fidelity Tape Recorder for home and semi-pro use is announced by Berlant-Concertone. 4917 W. Jefferson Blvd., Los Angeles 16. It accommodates 10½-in. reels without extension arms, head mount takes five heads; it has heavy-duty motors; a frequency response of 20 to 20,000 cycles usable signal; twochannel line and microphone mixer; a fast forward and rewind speed of 2,400 ft in less than a minute; flutter and wow less than .1 percent RMS at 15 ft per second, plus other features. It’s priced at $445 for the standard model and a combination binaural-monaural type costs $695.
Buttafarri Corp.
TRI-FY DIXIELAND
$109.95
TRI-FY DIXIELAND magnetic tape recorder. a new dual-track . two-speed product of Tape Recorders Inc.. 1501 W. Congress St.. Chicago 7. has a frequency response to 7,500 cycles, flutter and wow rate less than .5 percent, a plugin recording head, pre-equalized amplifier, and a tapeguide slotting device. All vital parts are «lie-cast constructed tolerances and high durability, the recorder is $109.95.
Buttafarri Corp.
FOCUSING MAGNIFIER
$6.50
FOCUSING MAGNIFIER said to cut enlarging time is announced by Bausch & Bomb Optical Co., Rochester, N. Y. Employing the reflector-and-grid principle perfected in the field of photomicrography, the magnifier is said to permit accurate focusing within three seconds. The projected image is reflected directly into the viewer’s eye by a mirror and the exact focusing plane is established by a grid which causes the viewer’s eye to focus itself on the image at the exact point where it also is in focus on the enlarging easel. Price is $6.50.
Buttafarri Corp.
SOLARSTOWAY
$79.50
SOLARSTOWAY 35 is a portable 35-mm enlarger claimed to take only a minute to put together. Among its features are a 2 in. ƒ/3.5, four-element Tessar-type lens; two 2/5-in. double-finish optical condensers: rigid, non-actinic 16xl9-in. baseboard; two-sectioned, 24in. reinforced column; three-way bulb; a dust less, slide-through negative carrier; and a weight of 29 lb complete. More information available from Burke & James, Inc., 321 S. Wabash Ave., Chicago 4, 111. Carrying a two-year guarantee, the price is $79.50.
Buttafarri Corp.
MIDGET AQUALA
$1.69
MIDGET AQUALA Bisa water demineralizer claimed by Automatic Steam Products, 140 W. 31st St., New York 1, N. Y., to produce gallons of mineralfree water from ordinary tap water. An ion-exchange resin inside the container does the job, and can he used repeatedly until a color change indicates the need of a replacement. The price is $1.69, replacements are 85 cents each.
Buttafarri Corp.
[no value]
RINS is a non-flammable, liquid destaticizer. When added to the final rinse water, it is claimed to make negatives dust free, A four-oz-concentrate bottle making three gallons of solution (used 1:100) is priced at $1. If not at dealers’, write Merix Chemical Co., 1021 E. 55th St., Chicago 15, 111.
Buttafarri Corp.
[no value]
NEW DEVELOPERS are announced by Edwal Products, 420 W. 11th St., Chicago 28. 111. Edwal Fine Grain Developer is designed for all American roll films, certain sheet films, and 35-mm German film. Solution ratio of 1:15 develops three rolls of film in 15 min at 70 F. New formula Velvet Concentrate for paper development is used 1:15 for fast papers and 1:19 for slow papers. This metol-less product can also tie used for film development. Prices for a four-oz bottle are, respectively, 49 cents and 44 cents. A 16-oz size is also available.
Buttafarri Corp.
RUBBER SYPHON
$3
RUBBER SYPHON and hand pump is self-starting. Squeezing the bulb pumps or syphons photographic solutions from container to tray, vice versa, or into a drain. General Scientific Equip. Co., 2700 W. Huntingdon Ave., Philadelphia 32, Pa., says it will not spill or splash. It is five feet long and the ¡»rice is $3
Buttafarri Corp.
LABELON
LABELON is the name of a plastic writeon tape which resists dirt, oil, water, and acids, making it ideal for solution-container labels. When written upon with a pencil, stylus, or bail-point pen, the writing appear* beneath the surface. A folder of 18 strips is 19 cents and it is available in many strip and roll sizes, and colors. Manufacturer is Eabelon Tape Co., 450 Atlantic Ave., Rochester 9, N. Y.
Buttafarri Corp.
PIC FEATHERLITE PHOTO STANDS
$21.95
PIC FEATHERLITE PHOTO STANDS will be distributed by Graflex, Inc., Rochester, N. Y. Made in three sizes, seven, nine, and eleven ft when extended, the stands weigh, respectively, 1 lb 12 oz, 2 1b 2 oz, and 2 1b 8 oz, and are made of anodized duraluminum. A cable-anchoring ring holds wires snugly against the base, preventing tipovers. Prices range from $17.95 to $21.95.
Buttafarri Corp.
TWO KODAK BOOKLETS
TWO KODAK BOOKLETS are announced by the Eastman Kodak Co., Rochester 4, N. Y. How to Take Better Kodachrome Pictures contains color illustrations, diagrams, and exposure tables. It is designed for the average snapshooter and covers use of this film in daylight, under artificial light, and with synchronized flash. Developing, Printing, Enlarging with Kodak Materials, in a revised edition, covers the basic methods of all darkroom techniques. Both are 35 cents each from Kodak dealers.
Buttafarri Corp.
[no value]
$62.75
CLOSE-UP KITS are announced by Eastman Kodak Co., Rochester, N. Y. The Kodak Pony Close-Up Kit features a framing attachment, supplementary lenses and filters, and a specially designed flash guard for this work. The attachment holds the camera and a Flasholder. An extended L-shaped frame outlines a 3x4 in. field of coverage at a distance of 6 in. and is designed to eliminate shadows when used outdoors. Dots and notches indicate fields of coverage when used with the Pony 135, Model B, and 828 cameras. The Technical Close-Up Outfit consists of the above, with the addition of a Kodak Pony 828 camera, Flasholder and attachments. Prices are, respectively, $19.95 and $62.75.
Buttafarri Corp.
BODY-BRACE CAMERA POD
$24.95
BODY-BRACE CAMERA POD is marketed by S.O.S. Cinema Supply Corp., 602 W. 52nd St., New York City. Made of lightweight cast aluminum, the device combines shoulder and bony brace to provide extra steadiness and added comfort. It permits handheld shots with both movie and still cameras, weighs 3 lb, and is priced at $24.95.
Buttafarri Corp.
SUPFRPOD PANHEAD No. 2600P
SUPFRPOD PANHEAD No. 2600P is designed to fit all standard tripods. It features a horizontal gear for movie panning; an extra 90-degree tilt to change from horizontal to vertical position without moving camera; adjustable camera screw with three locations; single-lock panhead handle; and degree marks for vertical and horizontal pictures. For still cameras from 35-mm to 4x5 and 8and 16-mm movie cameras. Manufacturer is Testrite Instrument Co., 57 E. 11th St., New York 3, N. Y.
Buttafarri Corp.
SYNCHROMETER
$19.95
SYNCHROMETER is a coupling rangefinder for Retina 1A cameras. One adjustment couples it to the focusing mechanism of the lens. Slipped onto the accessory clip, it is removable when necessary and replaced without adjustment. With a leather case, the price is $19.95 from Spiratone, Inc., 49 West 27th St., New York 1, N. Y.
Buttafarri Corp.
LIGHTWEIGHT TRIPODS
$6.95
LIGHTWEIGHT TRIPODS of magnesium and aluminum are announced by Saul Bower, Inc., 114 Liberty St., New York 6, N. Y. Among features are: top sections covered with ribbed composition; grooved legs for rigidity; removable rubber tips on feet for outdoor use: each section locks with a double pin; a reversible tripod thread for American or foreign-type sockets; and both collapse to 14 inches. Dimensions, weight, and prices are respectively: four-section, 47 in. extended, 14 oz, $6.95; five-section, 58 in. extended, 16 oz, $9.95.
Buttafarri Corp.
DO-IT-YOURSELF
$1.50
DO-IT-YOURSELF Test Kit of four different 5x7 photographs of ideal quality for coloring is a product of John G. Marshall Manufacturing Co., 167 N. 9th St., Brooklyn 13, N. Y. Price is $1. Marsha1l a1so offers, free of charge, the new booklet, Make Life More Colorful. Marshall's Photo Oil Sets for coloring photographs range in price from $1.50 to $13.95.
Buttafarri Corp.
[no value]
ANSCO, Binghamton, N. Y., announces price reductions of six cents per roll and 21 cents per 3-roll pack of Plenachrome film.
Buttafarri Corp.
BROMIDE-TYPE
$40
BROMIDE-TYPE sensitized canvas for enlarging use by photographers and artists is now available in roll form with test strips. Prices start at $40for a roll 16-in. wide by 15-ft long. An 11 x 14-in. sample is $1, deductible from a future order. Write General Photo Mfg. Co., Inc., Andover, N. J., for more information.
Buttafarri Corp.
DAPTAFLEX
$14.50
DAPTAFLEX,a product of Waring Cleveland Instrument Co., 20350 Center Ridge Road, Cleveland 16, is an adapter for twinlens reflex cameras, permitting their use in macrophotography or other types of close-up work. Parallax is completely eliminated, since raising the taking lens moves it into the position former1y occupied by the viewing lens. Price is $14.50.
Buttafarri Corp.
THREE GUIDE TABLES
THREE GUIDE TABLES sufficiently accurate to satisfy the liking for “natural" color effects under various lights are offered by Sylvania Electric Products Inc. They contain recommendations for filters and exposures for three different types of color film with each of the seven varieties of “white” fluorescent lamps. Sylvania’s address is 1740 Broadway, New York 19, N. Y.
Buttafarri Corp.
KOPIL SELFTIMER
$2.95
KOPIL SELFTIMER, imported by Photographic Importing and Distributing Corp., 67 Forest Rd.. Valley Stream. N. Y.. has been redesigned and now has a knob to adjust the desired delay in seconas, from 0 to 15. A Leica nipple is standard equipment and has a universal thread permitting use with most German and domestic shutters. Price is $2.95.—I»
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PopularPhotography_19550501_0036_005_0117.xml
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A. RUSS PHOTO SERVICE
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A. RUSS PHOTO SERVICE
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PopularPhotography_19550501_0036_005_0118.xml
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CAPITAL CAMERA CO.
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CAPITAL CAMERA CO.
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PopularPhotography_19550501_0036_005_0119.xml
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19550501_0036_005_0120.xml
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PopularPhotography_19550501_0036_005_0121.xml
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PopularPhotography_19550501_0036_005_0122.xml
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CENTRAL CAMERA CO.
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CENTRAL CAMERA CO.
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PopularPhotography_19550501_0036_005_0123.xml
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PopularPhotography_19550501_0036_005_0124.xml
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J. G. SALTZMAN, INC.
Model 500 MR with Side Arm Attachment
J. G. SALTZMAN, INC.
Model MB6D 8 x 10 Condenser Type Enlarger
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PopularPhotography_19550501_0036_005_0125.xml
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PopularPhotography_19550501_0036_005_0126.xml
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WESTERN PHOTO SALES
Kodak's HI-SPEED TRI-X
WESTERN PHOTO SALES
35mm EASTMAN KODAK
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PopularPhotography_19550501_0036_005_0127.xml
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ELWOOD PATTERN WORKS: Model SP25 Condenser Model
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ELWOOD PATTERN WORKS
Model SP25 Condenser Model
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PopularPhotography_19550501_0036_005_0128.xml
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athinson LABORATORY
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athinson LABORATORY
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PopularPhotography_19550501_0036_005_0129.xml
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TV WORKSHOP: Booklet K-5
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TV WORKSHOP
Booklet K-5
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PopularPhotography_19550501_0036_005_0130.xml
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SERVICE MANUFACTURING COMPANY, INC.: GADGET BAGS
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SERVICE MANUFACTURING COMPANY, INC.
GADGET BAGS
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PopularPhotography_19550501_0036_005_0131.xml
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PopularPhotography_19550501_0036_005_0132.xml
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160,161,162,163,164
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the photographic market place
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PopularPhotography_19550501_0036_005_0133.xml
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classified advertising
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PopularPhotography_19550501_0036_005_0134.xml
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Advertisement: Popular PHOTOGRAPHY
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Popular PHOTOGRAPHY
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PopularPhotography_19550501_0036_005_0135.xml
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167
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index of advertisers
IN REGULAR RUN-OF-BOOK DISPLAY SECTIONS ONLY
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PopularPhotography_19550501_0036_005_0136.xml
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EDMUND SCIENTIFIC CORP.
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EDMUND SCIENTIFIC CORP.
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PopularPhotography_19550501_0036_005_0137.xml
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19550501_0036_005_0138.xml
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EASTMAN KODAK COMPANY: Cine-Kodak K-100 Camera
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EASTMAN KODAK COMPANY
Cine-Kodak K-100 Camera
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PopularPhotography_19550501_0036_005_0139.xml