Issue: 19550401

Friday, April 1, 1955
April
4
True
36
Monday, December 8, 2014

Articles
cover
1
1,4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550401_0036_004_0001.xml
advertisement
2
2
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Aniline & Film Corporation.
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Aniline & Film Corporation.
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PopularPhotography_19550401_0036_004_0002.xml
advertisement
3
3
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BROCKWAY EXPOSURE METERS: NORIOOD EXPOSURE METER Directon
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BROCKWAY EXPOSURE METERS
NORIOOD EXPOSURE METER Directon
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PopularPhotography_19550401_0036_004_0003.xml
tableOfContents
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19550401_0036_004_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19550401_0036_004_0005.xml
advertisement
5
5
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Advertisements
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MAIL ORDER HEADQUARTERS, DEPT.
ASTRAFLEX 35
MAIL ORDER HEADQUARTERS, DEPT.
BINOCULAR
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PopularPhotography_19550401_0036_004_0006.xml
advertisement
6
6
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19550401_0036_004_0007.xml
article
6
6,8
Letters to the editor
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Letters to the editor
Is Light Necessary?
It’s Coming
A Hundred Years of . . .
Two Questions
Ultra-Violet Further Defined
Where Can I Get It?
To Reverse Or Not To . . .?
The Nose Has It
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Recently on an assignment to cover a theatrical dance program, I needed to get some pictures of the audience—and an unusual situation presented itself: The only light on the audience came from the stage—and I couldn’t use flash because it would disturb the spectators.
PopularPhotography_19550401_0036_004_0008.xml
advertisement
7
7
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SYLVANIA ELECTRIC PRODUCTS INC.: SYLVANIA
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SYLVANIA ELECTRIC PRODUCTS INC.
SYLVANIA
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PopularPhotography_19550401_0036_004_0009.xml
advertisement
8
8
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Advertisements
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BURKE & JAMES, Inc.
PERLE JR. 120
BURKE & JAMES, Inc.
120 CAMERA
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[no value]
PopularPhotography_19550401_0036_004_0010.xml
advertisement
9
9
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Advertisements
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E. LEITZ, INC.
LEICA IIIf
E. LEITZ, INC.
LEICA IIf
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PopularPhotography_19550401_0036_004_0011.xml
advertisement
10
10
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Advertisement
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PopularPhotography_19550401_0036_004_0012.xml
advertisement
11
11
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GRAFLEX, INC.: GRAPHIC "45"
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GRAFLEX, INC.
GRAPHIC "45"
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PopularPhotography_19550401_0036_004_0013.xml
advertisement
12
12,13,14,15
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Advertisements
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Dowling's
AURICON Cine-voice
Dowling's
CRAIG PROJECTO-EDITOR
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PopularPhotography_19550401_0036_004_0014.xml
advertisement
16
16
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ACE CAMERA EXCHANGE
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ACE CAMERA EXCHANGE
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PopularPhotography_19550401_0036_004_0015.xml
article
16
16,18,20,22
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Haloid Variable-Contrast Paper. First of the several licensees of Du Pont’s variable-contrast paper (Varigam) patents to announce a product of this type was the Haloid Company, Rochester 3, N. Y., whose Varaloid paper price list appeared on November 1. 1954.
PopularPhotography_19550401_0036_004_0016.xml
advertisement
17
17
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EXAKTA CAMERA COMPANY
[no value]
EXAKTA CAMERA COMPANY
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PopularPhotography_19550401_0036_004_0017.xml
advertisement
18
18,19
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NEW YORK INSTITUTE OF PHOTOGRAPHY: NYI
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NEW YORK INSTITUTE OF PHOTOGRAPHY
NYI
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PopularPhotography_19550401_0036_004_0018.xml
advertisement
20
20
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CARL ZEISS, INC.: Contax
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CARL ZEISS, INC.
Contax
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PopularPhotography_19550401_0036_004_0019.xml
advertisement
21
21
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Advertisements
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GRAFLEX, INC.
STROBOFLASH II
GRAFLEX, INC.
STROBOFLASH III
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PopularPhotography_19550401_0036_004_0020.xml
advertisement
22
22
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Advertisements
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EDIXA CAMERA WORKS WIRCIN BROTHERS
EDIXA model A
EDIXA CAMERA WORKS WIRCIN BROTHERS
EDIXA rangefinder
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PopularPhotography_19550401_0036_004_0021.xml
advertisement
23
23
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THE FR CORPORATION: FR Electronic Flash
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THE FR CORPORATION
FR Electronic Flash
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PopularPhotography_19550401_0036_004_0022.xml
advertisement
24
24
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J. G. MARSHALL Mfg. CO., Inc.
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J. G. MARSHALL Mfg. CO., Inc.
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PopularPhotography_19550401_0036_004_0023.xml
article
24
24,131
1955 SPEED GRAPHIC BOASTS
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NEW RANGEFINDER SYSTEM
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THE latest model (1955) Speed Graphic manufactured by Graflex, Inc., Rochester. N. Y., features a rangefinder that operates on an interchangeable cam system and can be adapted to any lens that will fit the Graphic format. Nine cams that adapt the rangefinder to nine Graflex lenses of various focal lengths are now on the market.
PopularPhotography_19550401_0036_004_0024.xml
advertisement
25
25,26,27
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Advertisements
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PEERLESS CAMERA STORES
PEERFLEKTA II
PEERLESS CAMERA STORES
EICOR 400
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PopularPhotography_19550401_0036_004_0025.xml
advertisement
28
28
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TIFFEN MARKETING COMPANY
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TIFFEN MARKETING COMPANY
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PopularPhotography_19550401_0036_004_0026.xml
article
28
28,92
new books
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new books
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Not a man to let the dust settle, Jacob Deschin has followed his excellent Rollei Photography and 35mm Photography with a third camera guide, this time devoted to the Argus C3, C4. and A4. Subtitled "A Working Manual,” Picture Taking with the Argus is a readable, well-organized guide to these popular medium-priced 35-mm cameras, their parts, operation, special features, and picture-taking capabilities.
PopularPhotography_19550401_0036_004_0027.xml
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29
29
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WILLOUGHBYS: EXPOSURE METER
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WILLOUGHBYS
EXPOSURE METER
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PopularPhotography_19550401_0036_004_0028.xml
advertisement
30
30
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KLING PHOTO CORP.
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KLING PHOTO CORP.
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PopularPhotography_19550401_0036_004_0029.xml
advertisement
31
31
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Advertisements
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OLDEN CAMERA & LENS CO.
SUPER D
OLDEN CAMERA & LENS CO.
LEICA M-3
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PopularPhotography_19550401_0036_004_0030.xml
advertisement
32
32
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COLOR KING LABS
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COLOR KING LABS
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PopularPhotography_19550401_0036_004_0031.xml
article
32
32
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
I have seen some interesting photographs in your magazine from time to time made with colored gelatins or filters over the light sources. I would like to make some of these and wonder whether my exposure meter will give me accurate readings for such pictures.—G. P., Pittsburgh, Pa.
PopularPhotography_19550401_0036_004_0032.xml
advertisement
33
33
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The Jazztone Society
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The Jazztone Society
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PopularPhotography_19550401_0036_004_0033.xml
advertisement
34
34
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Advertisement: Nikon S-2
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Nikon S-2
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PopularPhotography_19550401_0036_004_0034.xml
advertisement
35
35
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PONDER & BEST, INC.
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PONDER & BEST, INC.
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PopularPhotography_19550401_0036_004_0035.xml
advertisement
36
36,37
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MINIFILM CAMERA CORP.
[no value]
MINIFILM CAMERA CORP.
[no value]
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PopularPhotography_19550401_0036_004_0036.xml
advertisement
38
38,39
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MINIFILM CAMERA CORP.: LORDOMAT 35mm CAMERA
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MINIFILM CAMERA CORP.
LORDOMAT 35mm CAMERA
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PopularPhotography_19550401_0036_004_0037.xml
advertisement
40
40
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ENTECO INDUSTRIES, INC.
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ENTECO INDUSTRIES, INC.
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PopularPhotography_19550401_0036_004_0038.xml
article
40
40
stereo today
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stereo today
Stereo Turn-overs
Titles and Pictures
How Sharp is Sharp?
Window Trimming
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Robert L. Mclntyre
Systems for taking and showing standard-size stereo pictures seemed to have settled down for a while, but there still is much activity in the sub-miniature stereo field. Tiny 3-D transparencies lend themselves to many commercial uses.
PopularPhotography_19550401_0036_004_0039.xml
advertisement
41
41
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E. LEITZ, INC.: Leica M-3
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E. LEITZ, INC.
Leica M-3
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PopularPhotography_19550401_0036_004_0040.xml
advertisement
42
42,43
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SPIRATONE INC.: DEVELOPING_TANK
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SPIRATONE INC.
DEVELOPING_TANK
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PopularPhotography_19550401_0036_004_0041.xml
advertisement
44
44
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Advertisements
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GRAND CENTRAL CAMERA EXCHANGE INC.
CONTAX IIA
GRAND CENTRAL CAMERA EXCHANGE INC.
CONTAX IIIA
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PopularPhotography_19550401_0036_004_0042.xml
advertisement
45
45
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Advertisement: BESELER ENLARGER COMPANY
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BESELER ENLARGER COMPANY
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PopularPhotography_19550401_0036_004_0043.xml
advertisement
46
46
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Advertisements
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AIR PHOTO SUPPLY CORP
AERO EKTACHROME
AIR PHOTO SUPPLY CORP
7" f2.5 AERO EKTAR
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PopularPhotography_19550401_0036_004_0044.xml
advertisement
47
47
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American Optical: AO 300
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American Optical
AO 300
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PopularPhotography_19550401_0036_004_0045.xml
article
48
48,122,123
candid shots
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candid shots
This Year’s Contest
When to Use Flash in the Darkroom
New Ansco Pan Roll Film
Tell Us What You Like
Cleanliness Is Next to—Impossible!
The Comic and the Bow-Wow
Bischof’s Japan: A Show
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the Editor
It’s April again, and along with the crocuses and snowdrops comes that other annual spring event—the announcement of POPULAR PHOTOGRAPHY'S $25,000 International Picture Contest; see page 126. This year, as a bonus feature, we re taking up a challenge that’s often been flung at us: “How are picture contests run.
PopularPhotography_19550401_0036_004_0046.xml
advertisement
49
49
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Paillard Products, Inc.: 8mm MOVIE CAMERAS
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Paillard Products, Inc.
8mm MOVIE CAMERAS
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PopularPhotography_19550401_0036_004_0047.xml
article
50
50,51,52,53,54,55,124,128,129,130
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what you should know about Prize contests
Although there is no royal road to victory, there are guideposts along the way, pitfalls to avoid
TEN VETERAN JUDGES TELL WHAT THEY LOOK FOR IN PICTURES
TOP PRIZE WINNERS IN RECENT CONTESTS REVEAL VARIETY OF SUBJECT MATTER
These tips will increase your winning chances
IF YOU WANT TO BE A JUDGE CAST YOUR VOTE FOR THE BEST OF THESE PRIZE WINNERS
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BRUCE DOWNES
BACK in 1939. a year after the magazine was founded, POPULAR PHOTOGRAPHY launched its first annual prize picture contest, which, with the exception of five war years, has been held annually ever since. It has become the world’s largest photographic contest, more than a million pictures from practicallv every country in the world having competed for some of the biggest prizes ever offered in photographic competition.
PopularPhotography_19550401_0036_004_0048.xml
article
56
56,57,120
CAMERA TECHNIQUE
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How this picture was made
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RALPH MORSE
HERE was an assignment that looked impossible. it was to show in one picture how busy a teacher can be in a whole day. Not only did it seem impossible at first, but it looked impossible to the readers of Life Magazine when it appeared. Bill Sumits, chief of Life’s photographic laboratory, and photographer Dick Meek did the ground work for this assignment.
PopularPhotography_19550401_0036_004_0049.xml
article
58
58,59,117,118,120
EQUIPMENT AND MATERIALS
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new: the Retina IIIc
we preview a revolutionary camera featuring interchangeable lenses with a between-lens shutter
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Dan Becker
One of the most interesting news items at the 1954 Photokina in Cologne last April was the set of interchangeable lenses developed by Rodenstock. and Schneider for Kodak’s projected series of Retina C cameras. Made at E-K's Stuttgart works in West Germany, the 35-mm Retina had been noted for its compactness and for the ease with which its between-lens Compur shutter could be synchronized for all types of flash illumination.
PopularPhotography_19550401_0036_004_0050.xml
article
60
60,61
PORTRAITURE
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Don't say 'cheese!'
That old formula draws a grimace oftener than a smile. Hollywood pro Earl Leaf has a technique that insures the real thing everytime he shoots
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THERE IS SUPPOSED TO BE a magic word for photographers, one that will change a deadpan scowl into a flashing smile, and make an appealing portrait out of unpromising material. The word: “Cheese!” In theory, you're supposed to be able to win fame and fortune with any old camera plus the mystic formula, “Say cheese!” It’s an old chestnut, maybe the oldest in photography’s bag of gimmicks.
PopularPhotography_19550401_0036_004_0051.xml
article
62
62,63,64,65,116,117
PICTURE IDEA
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Pictures around you
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BOB MENTKEN is a young graphic artist for whom the camera, like pen and brush, is an instrument for interpreting the world around him. His pictures reflect an untiring interest and imagination in dealing with commonplace subject matter.
PopularPhotography_19550401_0036_004_0052.xml
article
66
66,67,132,134
HOW TO MAKE IT
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Make your own slide titles
They're easy and fun to do
TITLE SETS
FINGER PAINT
CUTOUTS
NATURAL TITLES
FOCAL FRAME DIMENSIONS IN INCHES FOR MINIATURE CAMERAS FOCUSED AT INFINITY WITH A 3+ SUPPLEMENTARY LENS
THE FOCAL FRAME
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JOHN I. FISH
THERE’S NO black magic needed to make effective title slides, either 2or 3-D, and the whole family can join in the fun. Elaborate equipment isn’t necessary. All you’ll need is a focal frame which you can buy or make yourself (directions given above), a title set, finger paints, or construction paper, and a dictionary or the ability to spell correctly.
PopularPhotography_19550401_0036_004_0053.xml
article
68
68,69,70,71,72,73,74,75,76,77,78,79,112,113,114
PICTURE FEATURE
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Ernst Haas -adventures in seeing
The work of Ernst Haas is a rare blend of photo-journalism and pictorialism, a sensitive reporter’s concern for truth, and an artist’s eye for composition. Here’s the story of this young Austrian’s career to date
World-traveler Haas finds startling compositions everywhere he goes
Haas is highly sensitive to the mood-evoking power of natural light
Haas also is skilled at making informal, unusually-composed portraits
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BOB SCHWALBERG
NINE YEARS AGO several pounds of butter were bartered on the Viennese black market for a Rolleiflex camera when a former medical student, art student, dramatics student, and junior assistant movie director named Ernst Haas decided to make photography his life work.
PopularPhotography_19550401_0036_004_0054.xml
article
80
80,81,134,135,136,137
IN THE DARKROOM
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Roll Film develo pm ent time & temperature
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BORIS DOBRO
IN TEACHING successful roll-film developing techniques, we must keep in mind the single goal of all photography—a good print. We must be able to see details in the highlights as well as in the shadows. A good negative must show the same qualities in the corresponding areas.
PopularPhotography_19550401_0036_004_0055.xml
article
82
82,83,84,85,95,96,97,98,100
IN THE DARKROOM
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Roll film development by inspection
Here are unfaked pictures of what film actually looks like during development
safelights
developers and film
setting up
tank developing
tray developing
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DAN BECKER
TIME-AND-TEMPERATURE method described on the preceding pages is a safe, convenient way to process your films—¡f the following conditions are met: I the temperature of the solutions is kept at a fixed level, 2 proper agitation (five seconds every minute) is given, 3 developer strength is maintained at a constant level by use of replenisher, or developing time is increased to compensate for partial chemical exhaustion, and 4 the roll was properly exposed and all frames on the roll are approximately equal in contrast and density.
PopularPhotography_19550401_0036_004_0056.xml
article
86
86,87,100,101,102,103
GENERAL INTEREST
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The path of progress
a review of developments 1954
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Dr. Walter Clark
THIS IS A VERY EXCITING time in photography. There have been periods of active growth before with quiescent interludes, but the new era which started in the early thirties, helped rather than retarded by the wars, is still in full swing, and the past year has, if anything, increased the momentum.
PopularPhotography_19550401_0036_004_0057.xml
article
88
88,89,92
EQUIPMENT AND MATERIALS
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THE PROJECTOR THAT RUNS BY ITSELF
Revere’s new 888 slide projector is really automatic
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Robert L. McIntyre
A NEW WORD is what we need to describe the Revere 888 slide projector. The term “automatic” already has been applied to so many slide handling systems it’s hard to tell just what it means. With the automatic 888, though, it means you can insert a magazine of 36 slides, push a button, and then sit back and enjoy the show without lifting a finger. The pictures appear by themselves, one after another, on the screen.
PopularPhotography_19550401_0036_004_0058.xml
advertisement
90
90,91
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EASTMAN KODAK COMPANY: The Kodak BULLETIN
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EASTMAN KODAK COMPANY
The Kodak BULLETIN
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[no value]
PopularPhotography_19550401_0036_004_0059.xml
advertisement
92
92
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Advertisements
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BOB RITZ
RETINA IIIC
BOB RITZ
ANSCO KAROMAT
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PopularPhotography_19550401_0036_004_0060.xml
advertisement
93
93
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Advertisements
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BOB RITZ
RITZ PRECISION BINOCULARS
BOB RITZ
RITZ PRECISION MOVIE LENSES
[no value]
[no value]
PopularPhotography_19550401_0036_004_0061.xml
article
94
94,95
HOW IT’S DONE
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HOW TO photograph reflections
Refections are interesting subjects when properly handled. Here's how
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JOSEPH FOLDES
ONE of the many things that make photography such a wholly fascinating hobby is the picturing of reflections, either as the principal subject matter or as adjuncts to other picture material. Adding the photography of reflections to one’s repertoire brings a welcome independence of the weather, for they abound when other subject matter may be dulled or obscured by rainfall.
PopularPhotography_19550401_0036_004_0062.xml
advertisement
95
95
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
[no value]
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PopularPhotography_19550401_0036_004_0063.xml
advertisement
96
96
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19550401_0036_004_0064.xml
advertisement
97
97
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OPTICS MANUFACTURING CO.
[no value]
OPTICS MANUFACTURING CO.
[no value]
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PopularPhotography_19550401_0036_004_0065.xml
advertisement
98
98
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company of america,inc.
[no value]
company of america,inc.
[no value]
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PopularPhotography_19550401_0036_004_0066.xml
advertisement
98
98
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Hartford Fire Insurance Company
[no value]
Hartford Fire Insurance Company
[no value]
[no value]
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PopularPhotography_19550401_0036_004_0067.xml
advertisement
98
98
[no value]
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NUCLEAR PRODUCTS CO.: STATIC masters
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NUCLEAR PRODUCTS CO.
STATIC masters
[no value]
[no value]
PopularPhotography_19550401_0036_004_0068.xml
advertisement
99
99
[no value]
[no value]
Advertisements
[no value]
ABE COHEN's EXCHANGE,INC.
Linex Stereo Camera Outfit
ABE COHEN's EXCHANGE,INC.
Voigtlander Bessa 1 Camera
[no value]
[no value]
PopularPhotography_19550401_0036_004_0069.xml
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100
100
[no value]
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SIMMON BROTHERS, INC.: Automega D-3
[no value]
SIMMON BROTHERS, INC.
Automega D-3
[no value]
[no value]
PopularPhotography_19550401_0036_004_0070.xml
advertisement
101
101
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Heiland: FLASH
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Heiland
FLASH
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PopularPhotography_19550401_0036_004_0071.xml
advertisement
102
102
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MONTGOMERY WARD
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MONTGOMERY WARD
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PopularPhotography_19550401_0036_004_0072.xml
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103
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Canon Sales Co., Inc.
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Canon Sales Co., Inc.
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PopularPhotography_19550401_0036_004_0073.xml
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104
104
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RADIANT MANUFACTURING CORPORATION: RADIANT SCREEN
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RADIANT MANUFACTURING CORPORATION
RADIANT SCREEN
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PopularPhotography_19550401_0036_004_0074.xml
article
105
105,109
movie section
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How to make a COMEDY FILM — three experts tell you how to get laughs
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HARVEY SHAMAN
YOU CAN build your home comedies the same way my partner, Walter Stone, and I build a nation-wide television show. The techniques and basic situations we use can easily be adapted by an amateur. For us, most situations are the outgrowth of “a man in trouble” idea.
PopularPhotography_19550401_0036_004_0075.xml
article
105
105,109,110
movie section
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How to make a COMEDY FILM — three experts tell you how to get laughs
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HUMOR DOESN’T always have to depend upon a fully controlled script. Quite often you will find people doing amusing things when they are confronted with an unusual or unexpected situation. That is the theory upon which we operate our hidden-camera technique, and one which you can easily use to create a funny film of your own.
PopularPhotography_19550401_0036_004_0076.xml
article
105
105,110
movie section
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How to make a COMEDY FILM — three experts tell you how to get laughs
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THE OLD-TIME silent movie dircttors created their humorous films from three basic conditions which you can find in everyday life. By understanding these conditions and by using them, you will be able to shoot effective home comedies of your own.
PopularPhotography_19550401_0036_004_0077.xml
article
106
106,107,110
movie section
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The bachelor and the baby
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Technical Data: Three RFL 2’s were bounced against the low, white ceiling of the apartment. They gave out enough light to allow shooting at ƒ/4.7, 16 frames per second. The lights remained in the same position all during the shooting session.
PopularPhotography_19550401_0036_004_0078.xml
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108
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Bell & Howell
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Bell & Howell
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PopularPhotography_19550401_0036_004_0079.xml
article
108
108
movie section
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MOVIE TITLE TECHNIQUES
From signs to finger paints, imagination pays off
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TITLES for home movies can be made using techniques shown in Make Your Own Title Slides, appearing on page 66 of this issue. Besides employing these methods you can buy one of the many movie-title outfits available through your local photographic supply dealer, or you can make a simple fixed-focus frame.
PopularPhotography_19550401_0036_004_0080.xml
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109
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Bell & Howell
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Bell & Howell
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PopularPhotography_19550401_0036_004_0081.xml
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110
110
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BERNDT-BACH, INC.
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BERNDT-BACH, INC.
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PopularPhotography_19550401_0036_004_0082.xml
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111
111
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Advertisements
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REVERE CAMERA Co.
"40” 8mm Magazine Camera
REVERE CAMERA Co.
"84” 8mm Turret Camera
[no value]
[no value]
PopularPhotography_19550401_0036_004_0083.xml
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112
112
[no value]
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UHLER CINE MACHINE COMPANY: CINE 16MM PRINTER
[no value]
UHLER CINE MACHINE COMPANY
CINE 16MM PRINTER
[no value]
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PopularPhotography_19550401_0036_004_0084.xml
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112
112,113
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J. L. GALEF & SON, Inc.
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J. L. GALEF & SON, Inc.
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PopularPhotography_19550401_0036_004_0085.xml
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113
113
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SUPERIOR BULK FILM COMPANY: Making Bargains
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SUPERIOR BULK FILM COMPANY
Making Bargains
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PopularPhotography_19550401_0036_004_0086.xml
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114
114
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ARROW METAL Products Company
[no value]
ARROW METAL Products Company
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PopularPhotography_19550401_0036_004_0087.xml
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115
115
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Advertisements
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PENN CAMERA
AIRES REFLEX
PENN CAMERA
PRAKTICA FX
[no value]
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PopularPhotography_19550401_0036_004_0088.xml
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116
116
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Advertisements
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PopularPhotography_19550401_0036_004_0089.xml
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117
117
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La Belle Industries, Inc.
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La Belle Industries, Inc.
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PopularPhotography_19550401_0036_004_0090.xml
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118
118
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MASSACHUSETTS DEPT. OF COMMERCE
[no value]
MASSACHUSETTS DEPT. OF COMMERCE
[no value]
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PopularPhotography_19550401_0036_004_0091.xml
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118
118
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Advertisements
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AIREQUIPT MANUFACTURING CO., Inc.
SLIDE MAGAZINE
AIREQUIPT MANUFACTURING CO., Inc.
CARRYING CASES
[no value]
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PopularPhotography_19550401_0036_004_0092.xml
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118
118
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KINNARD CO.
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KINNARD CO.
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PopularPhotography_19550401_0036_004_0093.xml
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119
119
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SUPREME PHOTO SUPPLY CO.
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SUPREME PHOTO SUPPLY CO.
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PopularPhotography_19550401_0036_004_0094.xml
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120
120
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DAVIDSON star-D COMPANY
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DAVIDSON star-D COMPANY
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PopularPhotography_19550401_0036_004_0095.xml
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121
121
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Advertisements
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BROOKS CAMERAS
AURICON
BROOKS CAMERAS
ARRIFLEX 16
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[no value]
PopularPhotography_19550401_0036_004_0096.xml
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122
122
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Advertisements
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CAMERA IMPORT CORP
Automatic Focusing Enlargers
CAMERA IMPORT CORP
35MM AMATO ENLARGER
[no value]
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PopularPhotography_19550401_0036_004_0097.xml
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122
122
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New York State Dept, of Commerce
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New York State Dept, of Commerce
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PopularPhotography_19550401_0036_004_0098.xml
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123
123
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Geiss-America: argus c-4
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Geiss-America
argus c-4
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PopularPhotography_19550401_0036_004_0099.xml
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125
125
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DELTA PHOTO SUPPY
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DELTA PHOTO SUPPY
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PopularPhotography_19550401_0036_004_0100.xml
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126
126,127
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Advertisement: Popular PHOTOGRAPHY
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Popular PHOTOGRAPHY
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128
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Advertisement
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PopularPhotography_19550401_0036_004_0102.xml
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129
129
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WESTON: WESTON DR EXPOSURE METER
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WESTON
WESTON DR EXPOSURE METER
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PopularPhotography_19550401_0036_004_0103.xml
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130
130
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INTERSTATE PHOTO SUPPLY CORP.
[no value]
INTERSTATE PHOTO SUPPLY CORP.
[no value]
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PopularPhotography_19550401_0036_004_0104.xml
article
130
130,131
contests and markets
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contests and markets
CONTESTS
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LIFE MAGAZINE, along with the PHOTOGRAPHIC SOCIETY OF AMERICA, has announced a $10,000 essay contest for amateur photographers. Prizes of $5,000, $2,500, and $1,000 will be awarded to winning entries which may be black-and-white prints or color transparencies and must be accompanied by captions and text in the style of Life.
PopularPhotography_19550401_0036_004_0105.xml
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131
131
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KLING PHOTO CORP.: MAKRO-KILAR
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KLING PHOTO CORP.
MAKRO-KILAR
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PopularPhotography_19550401_0036_004_0106.xml
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131
131
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THE NEGA-FILE COMPANY
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THE NEGA-FILE COMPANY
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PopularPhotography_19550401_0036_004_0107.xml
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132
132
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MICO PHOTO PRODUCTS
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MICO PHOTO PRODUCTS
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PopularPhotography_19550401_0036_004_0108.xml
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132
132
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Utah Tourist and Publicity Council
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Utah Tourist and Publicity Council
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PopularPhotography_19550401_0036_004_0109.xml
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133
133
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Advertisement: 1955 PHOTOGRAPHY DIRECTORY & BUYING GUIDE
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1955 PHOTOGRAPHY DIRECTORY & BUYING GUIDE
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PopularPhotography_19550401_0036_004_0110.xml
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134
134
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DELPRO SALES co.
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DELPRO SALES co.
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PopularPhotography_19550401_0036_004_0111.xml
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134
134
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ERIE SCIENTIFIC CORP.
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ERIE SCIENTIFIC CORP.
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PopularPhotography_19550401_0036_004_0112.xml
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135
135
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A.RUSS PHOTO SERVICE
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A.RUSS PHOTO SERVICE
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PopularPhotography_19550401_0036_004_0113.xml
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135
135
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A. C. M. CO.: 3-LINE POCKET STAMP
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A. C. M. CO.
3-LINE POCKET STAMP
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PopularPhotography_19550401_0036_004_0114.xml
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135
135
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the GERMAIN SCHOOL OF PHOTOGRAPHY
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the GERMAIN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19550401_0036_004_0115.xml
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136
136
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PALLEY SUPPLY CO.: 178mm EKTAR CAMERA LENS
[no value]
PALLEY SUPPLY CO.
178mm EKTAR CAMERA LENS
[no value]
[no value]
PopularPhotography_19550401_0036_004_0116.xml
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136
136
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P D Q CAMERA CO.
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P D Q CAMERA CO.
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PopularPhotography_19550401_0036_004_0117.xml
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136
136
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CAPITAL CAMERA CO.
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CAPITAL CAMERA CO.
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PopularPhotography_19550401_0036_004_0118.xml
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136
136
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Cat Picture Contest
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Cat Picture Contest
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PopularPhotography_19550401_0036_004_0119.xml
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137
137
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Argus Cameras, Inc.: argus C-4
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Argus Cameras, Inc.
argus C-4
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PopularPhotography_19550401_0036_004_0120.xml
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137
137
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Acme Lite MANUFACTURING COMPANY: SENIOR LITEPAK
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Acme Lite MANUFACTURING COMPANY
SENIOR LITEPAK
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PopularPhotography_19550401_0036_004_0121.xml
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137
137
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BROOKS INSTITUTE. Dept.
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BROOKS INSTITUTE. Dept.
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PopularPhotography_19550401_0036_004_0122.xml
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138
138
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TRAVELWORLD, Inc.
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TRAVELWORLD, Inc.
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PopularPhotography_19550401_0036_004_0123.xml
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138
138
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19550401_0036_004_0124.xml
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138
138
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Color-Pix Inc
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Color-Pix Inc
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PopularPhotography_19550401_0036_004_0125.xml
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138
138
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RAY-VOGUE
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RAY-VOGUE
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PopularPhotography_19550401_0036_004_0126.xml
review
138
138,139,140,141
what's new
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what's new
Trade Notes and News
CAMERAS & ACCESSORIES
LENSES & ACCESSORIES
PROJECTION & VIEWING EQUIPMENT
SOUND PROJECTION EQUIPMENT
FLASH
MISCELLANEOUS
Karl Heitz, Inc.
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Karl Heitz, Inc.
ALPA XENON
$319
ALPA XENON, a Schneider 50-mm f/1.9 camera, is imported by Karl Heitz, Inc., 150 W. 54th St., New York 19. Its automatic mechanism allows groundglass focusing at full aperture. for pictures taken at any stop from f/1.9 to f/16. Vibrationless mirror flip-up is utilized to close tile diaphragm to the preselected stop and release the shutter, the mirror then returning to viewing position as the diaphragm reopens to full aperture. Prices start at $319 for the straight reflex; the prism reflex type with automatic Xenon is $398, and the same plus rangefinder is $429.
Karl Heitz, Inc.
FX 55 CAMERA
$99.50
FX 55 CAMERA is an improved model of the FX High Precision SingleLens Reflex; is imported by Kine Camera Co., 11 W. 20th St., New York. It has a single flash connection said to be perfectly synchronized for both electronic and standard flashguns. Included in features are focal-plane shutter with ½ to 1/500 speeds, eye-level prism finder, coupled film advance and shutter cocking, and a preset diaphragm control. Price, with f/2.8 Will-Wetzlar lens, is $99.50; with f/2 Zeiss it’s $220.
Karl Heitz, Inc.
KODAK RETINA
$185
KODAK RETINA IIIc 35-mm Camera, with a built-in exposure meter, interchangeable lens components, and rangefinder, has been added to Eastman Kodak Co.’s line of precision cameras. The rear element of its f/2 lens is fixed while the front element may be replaced by either of two sixelement components to form a wide-angle or semi-telephoto objective. Other features are thumb-action film-advance lever and a film-channeling plate which holds the film flat with minimum pressure. The doubleexposure-prevention control may he released to permit intentional double exposures. Price of the new Retina with standard 50-mm lens is $185: 80-mm component costs $82.50 and 35-mm $62.50.
Karl Heitz, Inc.
SPY CAMERA
$3.98
SPY CAMERA is smaller than a matchbox and weighs ¾ oz. It features an f/4.5 lens; 1/30 sec shutter; optical viewfinder; and an exposure counter. American Homecraft Co., 3714 Milwaukee Ave., Chicago 14, 111., guarantees it to take sharp, crystal-clear pictures. The price, including three rolls of film is $3.98: three rolls of eight exposures each are 87 cents.
Karl Heitz, Inc.
NIKON S-2
$299.50
NIKON S-2 is announced by Nikon Incorporated, 277 Fifth Ave., New York 16. An improved viewfinder shows a life-size image, facilitating hair-line focusing by means of the long-base coincident range-finder. New features are rapid film transport and “Hi-Speed” rewind, the latter operating by means of a lever crank foldable into the rewind knob. Synch settings are effected through rotation of a calibrated dial. A description of the many other features of the 35-mm Nikon S-2 may be had by writing the company, or through your dealer. Price of the camera is $299.50 with standard 50mm Nikkor f/2 lens; with f/1.4 it is $345.
Karl Heitz, Inc.
TOWER 25 REFLEX CAMERA
$149.50
TOWER 25 REFLEX CAMERA, announced by Sears. Roebuck and Co., has the Nikkor ƒ/3.2 lens and click stops to ƒ/22. Features include rapid film advance crank synched shutter for "X” speedlight and standard flash, and speeds from 1 sec to 1/500, plus Bulb. The number of exposures made is shown in a window and a focusing hood pops into position with sportsfinder and shielded magnifier. A depth-of-fleld chart is on the focusing knob and a positive-locking camera back has the tripod socket in its center. Price is $149.50.
Karl Heitz, Inc.
REVERE “36”
$139.50
REVERE “36” 16mm Revere movie camera is being introduced by Revere Camera Co., Chicago 16. It has a 1in. f/2.5 Normal Cine Raptar lens; simplified magazine loading; a new objective finder; ratchet winding key for fast operation; long-run spring motor. There’s a simplified exposure dial and provision for single-frame exposure: there are five speeds. Price with the f/2.5 lens is $139.50; with other faster lenses the cost is higher.
Karl Heitz, Inc.
BODY CAPS
$1
BODY CAPS in bayonet or screw mounts for Leica, Kine Exakta, Praktica, and Contax S cameras are available from Spiratone, Inc., 49 W. 27th St., New York 1, N. Y. Price is $1 each.
Karl Heitz, Inc.
Nikon 50-mm f/1.4
$299.95
PRICE REDUCTIONS are announced on items of the Nikon line. The Nikon 50-mm f/1.4 is now $299.95 and the 85-mm f/1.4 is $299.50. Nikkor lenses are approximately $10 less apiece. Further information available from Nikon, Inc., 277 Fifth Ave., New York, N. Y.
Karl Heitz, Inc.
VISTASCOPE
$75
VISTASCOPE is now available for home-movie cameras, and is distributed by Vistascope Corp., 100 Central Park South, New York. The lens attaches to 8and 16-mm movie cameras and projectors. On the camera it “squeezes" the view to get considerably wider subject matter on a given film. Placed on the projector lens it “unsqueezes” the compressed images and thus provides a wider picture, which is said to be superior in quality and definition to any professional 35-mm film yet developed. The 8-mm type costs $75 and the price of the 16-mm attachment is $125.
Karl Heitz, Inc.
WESTAGON
$110
WESTAGON 50-mm, f/2-0 lens with fully automatic diaphragm is offered by Exakta Camera Co., 705 Bronx River Rd., Bronxville 8, N. Y. It is a 6-element lens specifically designed for Exakta Cameras, Model I, II, V, VX, and Automatic VX. In use, the diaphragm is preset and the camera focused at full aperture. Pressing the release button then closes the lens to the preselected aperture as the shutter is tripped. Price is $110 for standard model; for use with Automatic Exakta VX with waist-level finder it is $279.50. Available only from dealers.
Karl Heitz, Inc.
PHOTO LENS
$450
500MM TEWE TELEGON TELEPHOTO LENS for Exakta cameras has been added to the imports of Exakta Camera Co., 705 Bronx River Road, Bronxville 8, N. Y. The fourelement lens is constructed accord-constructed according to Petzval calculations and is said to have high light intensity. Telegon stops down to f/22, has a maximum aperture of f/5, and focuses from 10 ft to infinity. Its mount is of ebony. Pictures may be taken from a vertical or horizontal position through use of a tripod-adapter thread mounted in a circular rotating mount. Price is $450, with immediate availability.
Karl Heitz, Inc.
CINECESSORY KIT
$39.95
CINECESSORY KIT for 8-mm movie makers is announced by Elgeet Optical Co., 838 Smith St., Rochester, N. Y. The kit includes a 4x wide-angle attachment for the projector lens, an Elgeet 6.5-mm ƒ/2.5 wide-angle camera lens, and a similar 1½-in. telephoto lens. Prices of camera lenses are, respectively, $39.95 and $40.95, and the attachment is included in the three-way Kit Box without extra charge. The offer expires March 14.
Karl Heitz, Inc.
252 movie cameras
$38.80
ELGEET OPTICAL CO., 838 Smith St., Rochester, N. Y., announces two new lens-accessory sets for 8-mm movie cameras. The first (illustrated) is for Bell & Howell 220 and 252 movie cameras. It consists of an Elgeet Cinematar telephoto attachment, a wideangle attachment, and a wide-angle viewfinder. The second set, for Brownie movie cameras, includes the telephoto attachment, the wideangle attachment, and a combination telephoto-wide-angle combination viewfinder. Price of either set is $38.80.
Karl Heitz, Inc.
ARY LENSES
$16.95
CONTAFLEX SUPPLEMENTARY LENSES now are made by Spiratone Inc., 49 W. 27th St., New York. Finished in satin chrome, they are coated and colorcorrected and sold in a plush-lined leather case. They screw directly into the Contaflex lens and are interchangeable. Price of either telephoto or wide-angle attachment is $16.95 and the set costs $29.95. A second Spiratone product is E-EZUMAR enlarging lens of 2-in. focal length and ƒ/3.5 maximum aperture. Price, with mounting flange, is $7.95.
Karl Heitz, Inc.
PRICE REDUCTIONS
PRICE REDUCTIONS are announced by the Keystone Camera Co., Inc., Hallet Sq., Boston, Mass., through its complete line of 8and 16-mm cameras and projectors.
Karl Heitz, Inc.
SCHOOLMATE
$59.75
SCHOOLMATE is a new multi-purpose slide and filmstrip projector offered by TDC division of Bell & Howell, 3512 N. Kostner Ave., Chicago. It is available in 300and 500-watt models costing, respectively, $59.75 and $75. Both have an ƒ/3.5 Trionar lens in helical focusing mount, Venturi-type blower cooling, and accept singleand double-frame filmstrips and 2x2 slides in any standard mount. A manual 2x2 slide changer is included, and the projector accepts the TDC SelectronSemimatic slide changer ($12,50) with its Selectrays ($1.50).
Karl Heitz, Inc.
REVERE “777” 8MM MOVIE PROJECTOR
$127.50
REVERE “777” 8MM MOVIE PROJECTOR is a new product of Revere Camera Co., 320 E. 21st St., Chicago 16. which has a single control effecting rapid change from forward projection to reverse, and a sliding control knob providing quick power rewind with safety feature. The lens is a ¾-in. f/1.6 and the light source is a 500-watt lamp, with 750-watt optional. Lifetime lubrication is a feature. Price of “777” is $127.50 with either lamp.
Karl Heitz, Inc.
STEREO ”50” VIEWER
$44.95
STEREO ”50” VIEWER does away with the need for changing stereo slides one at a time. Up to 50 slides can be loaded at once. Turning a knob brings a new slide into view. This viewer plugs into any light socket and is claimed to eliminate constant focus changing. The price is $44.95 and more information is available from the Stereo ”50” Viewer Corp., 946 Cahuenga Blvd., Hollywood, Calif.
Karl Heitz, Inc.
VIEWLEX VIEWTAPE
$157
VIEWLEX VIEWTAPE is a tape recorder and playback unit introduced by Viewlex, Inc., 35-01 Queens Blvd., Long Island City 1, N. Y. its compartmentized case accommodates any of the Viewlex 150, 300, or 500-watt projectors. The sound unit uses “A” tape on five-inch reels and has all recording accessories. It records on half of the tape, which is then reversed to utilize the other half, providing a full hour of recording. Prices, complete with projector, from $157 to $236.
Karl Heitz, Inc.
MUSIC FESTIVAL
$299.50
MUSIC FESTIVAL is the name of a new table model tape recorder, a product of Bell & Howell Co., 7100 McCormick Rd., Chicago 45, III. It has a multip1e speaker system : two “woofers” for low tones are placed on opposite sides of the unit while two “tweeters” for high tones are side by side behind the grille. Capstan, feed, and take-up reels have independent motors, claimed to eliminate wow and flutter. Some other features are new interlock push buttons to prevent accidental erasure or breaking of tape; drop-in threading: dual-speed operation: and a program indicator for instant location of any recording on the tape. Model 300-M (mahogany) is proced at $299.50, 300-B (blonde) at $314.50.
Karl Heitz, Inc.
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$54.95
FR CORP., 951 Brook Ave., New York 51, N. Y., announces an electronic flash unit for X-synch shutter cameras, with these features: operates on 4 flashlight batteries (450-v). 300 flashes per set; 5 to 10 sec interval between (flashes; flash duration of 1/500 sec; 60 w-sec energy input; guide numbers of 50 for Kodachrome and 80-100 for new Ektachrome; and a coiled cord for off-camera flash. Complete with power pack (2½lb), universal mounting bracket and cord, the price is $54.95.
Karl Heitz, Inc.
POCKET FLASH
$5.95
POCKET FLASH unit for the Polaroid Highlander camera slips onto the flash shoe and has a built-in test light to warn of defective bulb, battery, or connection. Price of the standard model is $5.95; B-C model, including batteries is $8.95. Manufacturer is Camera Optics Corp., 101 W. 47th St., New York 36, N. Y.
Karl Heitz, Inc.
SUPER CONTROLITE
$75
SUPER CONTROLITE, a new electronic flash import from England, is distributed here by J. A. Maurer, Inc., 37-01 31st St., Long Island City 1, N. Y. It is powered by two 90-volt batteries and employs an SF 14 flashtube. Shape of the effectively plated reflector is said to eliminate hotspots; the trigger circuit is shockproof and other circuits waterproofed. Recharging time is less than two sec and the flash factor is 100 with HP3 roll film when extending the development 40 percent. Price is approximately $75.
Karl Heitz, Inc.
M2 bulb
GENERAL ELECTRIC. Nela Park, Cleveland 12, Ohio, announces that over 10 million M2 flashbulbs have been placed on the market in only eight months. Box camera users are assured of 100 percent success for blackand-white pictures, it is claimed, with even better results obtained on focusing-type cameras with F or X synchronization settings, with an exposure time of no less than 1/50 sec. Many flash units taking the M2 bulb are now on the market.
Karl Heitz, Inc.
M-2 flashbulbs
$1.25
CAMERA OPTICS CORP., 101 W. 47th St., New York 36, N. Y., is the manufacturer of an adapter-reflector for maximum light transmission of the M-2 flashbulbs. This reflector unit slips into standard bayonet flash sockets, and contains its own bulb ejector. The price is $1.25 and it is available at photographic dealers or from the manufacturer.
Karl Heitz, Inc.
CONNECTING CORD
$2
CONNECTING CORD #67-1 for the Sawyer View-Master Personal stereo camera and Heiland electronic flash units is announced by Sawyer’s lnc., Box 490, Portland 7, Ore. This 14-in. cord comes with a standard household plug on one end and a screwtype attachment on the other. Price is $2.
Karl Heitz, Inc.
STROBO RESEARCH
STROBO RESEARCH, Milwaukee, Wls., has been purchased by Graflex, Inc., Rochester, N. Y. Principal Strobo Research products are Stroboflash, Multistrob, and Teleflash units, plus power packs and other accessories. Strobo Research will be continued as a wholly owned subsidiary of Graflex.
Karl Heitz, Inc.
KODAK EKTACHROME
$1.85
KODAK EKTACHROME, rated three times faster than Kodachrome film, is being produced in popular miniature camera sizes. Eastman Kodak Co., Rochester, N. Y., announces Daylight Type and Type F film in the 35-mm size (20 exp) and Bantam 828 (8 exp). Prices are. respectively, $1.85 and $1. Due to changes in manufacturing for these small sizes, Process F-2 Ektachrome Processing Chemicals must he used for developing the transparencies. Unsatisfactory results are obtained with the old processing chemicals.
Karl Heitz, Inc.
ENTECO 85C FILTER
$1.50
ENTECO 85C FILTER, required for use with Type F Ektachrome film in daylight has been made, following the exact transmittance curve furnished by the film manufacturer. It does not replace the Type A (85) filter recommended for daylight exposure of Type A Kodachrome film. Prices, depending upon size, start at $1.50. Literature is available from Enteco industries. Inc., 610 Kosciusko St., Brooklyn 21, N. Y.
Karl Heitz, Inc.
EKTACHROME PROCESSING
$1.25
EKTACHROME PROCESSING is announced by Pavelle Color, Inc., 533 W. 57th St., New York 19, N. Y. Processing prices are $1.25 for a 20-exp, 35-mm cartridge; and 95 cents for a roll of Bantam 828.
Karl Heitz, Inc.
POSTAMATIC
$1
POSTAMATIC is a pocket postal scale, giving first-class and air-mail postage readings up to four ounces. It is handy when sending photos or proofs in the mail, saving time and money. A product of the Postamatic Co., Dept. 854, 1594 Belfield Ave., Philadelphia 41, Pa., it costs $1.
Karl Heitz, Inc.
Kodak Pony 135 Camera
$34.75
EASTMAN KODAK COMPANY announces price reductions—on the Brownie Holiday Camera, from $3.95 to $2.95, and on the Kodak Pony 135 Camera, Model B, from $34.75 to $29.75. The prices are list and include Federal tax.
Karl Heitz, Inc.
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50 cents
MOUNTING SERVICE for purchasers of duplicate stereo pairs is announced by Eastman Kodak Company. Orders must be sent to Kodak in Rochester through a photo dealer. The complete cost for mounted pairs is 70 cents for less than fifty duplicates; in lots of fifty the price is 50 cents per pair. Prices of unmounted pairs are: less than fifty, 60 cents; fifty or more, 40 cents.
Karl Heitz, Inc.
OMEGA D-2 ENLARGER
$164.50
OMEGA D-2 ENLARGER is introduced in a modernized version. Simmon Bros., Inc., 30-28 Starr Ave., Long Island City 1, N. Y., announce increased strength and rigidity in their product to make it withstand greater vibration without endangering sharpness; a gearless friction-type focusing mechanism for finger-tip control: a hand wheel with rack-and-pinion movement for quick and smooth adjustments on any size print; an 18-diameter baseboard; enlargements from negatives up to 4x5; interchangeable double Condensers matched to lenses, which are interchangeable in focal lengths of 2 to 6⅜ in.; and a ventilated lamphouse for low negative temperature. An Omegalite attachment converts it to a diffusion enlarger. Prices start at $164.50. Additional information available from the manufacturer.
Karl Heitz, Inc.
STARR LENS CLEANING KIT
$1
STARR LENS CLEANING KIT now comes in a plastic carrying case. Designed for use with coated lenses, it contains a camel’s hair brush in a lipstick case and 50 sheets of lens gauze. A product of Starr Corp., 49 W. 19th St., New York, N. Y., it is sold at camera stores for $1.
Karl Heitz, Inc.
ZIRCONIUM ARC LAMP
$39.95
ZIRCONIUM ARC LAMP and Power Supplies offers intense, yet cool lighting for photomicroscopy and other uses. A 2-watt power supply includes a 0.003-in. Zirconium concentrated arc-lamp, giving 46,000 foot candles per sq. in. and a line cord and a socket. The price is $39.95. Burton Mfg. Co., 11201 W. Pico Blvd., Los Angeles 64, Calif., offers a free brochure on this system, listing accessories and other units.
Karl Heitz, Inc.
DITTO CAMERA STOCK
$18.50
DITTO CAMERA STOCK for the Ditto 99 rapid sequence, 35-mm camera does not use a cable release to trip the shutter. This is accomplished by means of a lever device which presses against the shutter release button on the camera body. Ditto Camera Corp., 527 Fifth Ave., New York 17, N. Y., claims this system to be exceptionally smooth and efficient, enabling the photographer to take 12 pictures on one winding of the Ditto 99. A nose and a shoulder rest combine for rock-steady support. The price is $18.50.
Karl Heitz, Inc.
COLOR DUPLICATIONS
COLOR DUPLICATIONS in stereo, 35-mm slides, and filmstrips are announced by Bebell and Bebell Color Labs., Amateur Services Div., 108 W. 24th St., New York, N. Y. They also feature enlargements of cropped transparencies and filmstrips made from individual slides, with the inclusion of text and drawings, if supplied. Duplicates are 50 cents for 35-mm, 80 cents for stereo pairs, both in cardboard mounts. At a slight increase in price, they may be returned mounted between glass. Price list of the service is available.
Karl Heitz, Inc.
DIAFIX 35
$21
DIAFIX 35 is a strip contact printer for 35-mm film. A manually operated gear moves perforated printing paper from a closed metal cassette along with the negative filmstrip into position on a metal channel. Exposure is then made in a darkroom under an enlarger light. Masks for 35-mm and smaller size negatives are included. Distributed by Burke & James, Inc., 121 S. Wabash Ave., Chicago 4, III., the price is $21.
Karl Heitz, Inc.
BROOKSMOUNT
$3
BROOKSMOUNT stereo mounts, designed for projection mounting, come in distant, medium, and close-up spacing and are made so that each pair can be correctly aligned horizontally. Accurate vertical alignment is horizontal. The manufacturer also states that stereos can be mounted so that no projector adjustment is necessary. Die cut from durable black paper, they can be used as paper mounts or between glass with tape or metal frames. A package of 100 frames in all three assortments plus labels is priced at $3; a deluxe package including a DuoSlide File is $3.50. More information and samples available from Brooks Mfg. Co., 1514 Astor P1., Cincinnati 24, Ohio.
Karl Heitz, Inc.
PHOTO-FACT FINDER
$1
PHOTO-FACT FINDER, a dial guide, controls contrast in black-and-white photographs when used in conjunction with an exposure meter. A product of Fact-Finder Pub., 470 Midvale Ave., Los Angeles 24, Cal., the price is $1.—
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PopularPhotography_19550401_0036_004_0127.xml
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WESTERN PHOTO SALES
35mm EKTACHROME
WESTERN PHOTO SALES
35mm BULK FILM LOADER
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PopularPhotography_19550401_0036_004_0128.xml
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Aristo: COLD LIGHT
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Aristo
COLD LIGHT
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PopularPhotography_19550401_0036_004_0130.xml
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yankee PHOTO PRODUCTS
LOADOMAT 20
yankee PHOTO PRODUCTS
AGI-TRAYS
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WSC EXCH
EXAKTA VX
WSC EXCH
EXAKTA 66
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PopularPhotography_19550401_0036_004_0133.xml
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the photographic market place
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PopularPhotography_19550401_0036_004_0136.xml
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EDMUND SCIENTIFIC CORP.
f/1.4 16mm MOVIE PROJECTION LENS
EDMUND SCIENTIFIC CORP.
INFRA-RED FILTER
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PopularPhotography_19550401_0036_004_0137.xml
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19550401_0036_004_0138.xml
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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