Issue: 19541101

Monday, November 1, 1954
November
5
True
35
Monday, December 8, 2014

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19541101_0035_005_0001.xml
advertisement
2
2
[no value]
[no value]
General Aniline & Film Corporation: Ansco Memar
[no value]
General Aniline & Film Corporation
Ansco Memar
[no value]
[no value]
PopularPhotography_19541101_0035_005_0002.xml
advertisement
3
3
[no value]
[no value]
KLING PHOTO CORP.: LINHOF Super Technika 4×5
[no value]
KLING PHOTO CORP.
LINHOF Super Technika 4×5
[no value]
[no value]
PopularPhotography_19541101_0035_005_0003.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19541101_0035_005_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19541101_0035_005_0005.xml
advertisement
5
5
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Advertisements
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STERLING-HOWARD
SLAVEY
STERLING-HOWARD
VICTOR 40
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PopularPhotography_19541101_0035_005_0006.xml
advertisement
6
6
[no value]
[no value]
Director Products Corp.: Norwood Director
[no value]
Director Products Corp.
Norwood Director
[no value]
[no value]
PopularPhotography_19541101_0035_005_0007.xml
article
6
6,10,12,14
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Kodak Color News. In the very near future (if not already), Eastman expects to have on the market Kodak Ektacolor rollfilm in daylight and Type A emulsions. The film, which produces color negatives when exposed and processed, will be available in 828, 127, 120 and 620, and 116 and 616 daylight-loading rolls.
PopularPhotography_19541101_0035_005_0008.xml
advertisement
7
7
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POLAROID
[no value]
POLAROID
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PopularPhotography_19541101_0035_005_0009.xml
advertisement
8
8
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Advertisements
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DOWLING'S
1955 PENTACON
DOWLING'S
1955 PRAKTIFLEX FX
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[no value]
PopularPhotography_19541101_0035_005_0010.xml
advertisement
9
9
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[no value]
Advertisements
[no value]
Dowling's
3-D HEADQUARTERS!
Dowling's
1955 RETINA IIA
[no value]
[no value]
PopularPhotography_19541101_0035_005_0011.xml
advertisement
10
10
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[no value]
NYI
[no value]
NYI
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0012.xml
advertisement
11
11
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[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0013.xml
advertisement
12
12
[no value]
[no value]
Canon Sales Co., Inc.: Canon IV-S2
[no value]
Canon Sales Co., Inc.
Canon IV-S2
[no value]
[no value]
PopularPhotography_19541101_0035_005_0014.xml
advertisement
13
13
[no value]
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0015.xml
advertisement
14
14
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KONICA CAMERA CO.
[no value]
KONICA CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0016.xml
advertisement
15
15
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[no value]
GRAFLEX, INC.: GRAPHIC-GRAFLARGER
[no value]
GRAFLEX, INC.
GRAPHIC-GRAFLARGER
[no value]
[no value]
PopularPhotography_19541101_0035_005_0017.xml
advertisement
16
16
[no value]
[no value]
Contax
[no value]
Contax
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[no value]
[no value]
PopularPhotography_19541101_0035_005_0018.xml
article
16
16
letters to the editor
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letters to the editor
Insight Into Capa
Puts Her in Shade
PHOTOGRAPHY'S British Edition
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[no value]
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I wish to thank PHOTOGRAPHY magazine for its fine memorial portfolio of Capa's work. Steinbeck's deep insight brought the essence of Capa, the man and photographer, to the public's eye. Capa's ability to use the camera as an extension of mind and heart sets him above most other photographers.
PopularPhotography_19541101_0035_005_0019.xml
advertisement
17
17,18,19
[no value]
[no value]
Advertisements
[no value]
MINIFILM CAMERA CORP.
ROLL FILM CAMERAS
MINIFILM CAMERA CORP.
PRESS CAMERAS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0020.xml
advertisement
20
20
[no value]
[no value]
INTERSTATE PHOTO SUPPLY CORP.: ELITAR
[no value]
INTERSTATE PHOTO SUPPLY CORP.
ELITAR
[no value]
[no value]
PopularPhotography_19541101_0035_005_0021.xml
article
20
20
camera clubs
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camera clubs
“Colour” or ---?
Here's How England Does It
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Whit Hillyer
Color Photographic Association of Canada, Ltd., is a commendable organization, does much for color photography throughout the Dominion and elsewhere, and will do more. Some time back, CPCA seems to have decided that it would go along with North American usage and spell “color” like this: color.
PopularPhotography_19541101_0035_005_0022.xml
advertisement
21
21
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[no value]
Advertisements
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PRAKTICON CO., INC.
THE AUTOMATIC PENTACON
PRAKTICON CO., INC.
THE HORVEX EXPOSURE METER
[no value]
[no value]
PopularPhotography_19541101_0035_005_0023.xml
advertisement
22
22
[no value]
[no value]
Advertisements
[no value]
BOB RITZ
Golde Manumatic
BOB RITZ
AMPRO FUTURIST-8
[no value]
[no value]
PopularPhotography_19541101_0035_005_0024.xml
advertisement
23
23
[no value]
[no value]
American Optical: Exposure Meter
[no value]
American Optical
Exposure Meter
[no value]
[no value]
PopularPhotography_19541101_0035_005_0025.xml
advertisement
24
24
[no value]
[no value]
WOLLENSAK ROCHESTER
[no value]
WOLLENSAK ROCHESTER
[no value]
[no value]
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PopularPhotography_19541101_0035_005_0026.xml
advertisement
25
25
[no value]
[no value]
NORWOOD Flashcraft COMPANY: FLASH-MATE
[no value]
NORWOOD Flashcraft COMPANY
FLASH-MATE
[no value]
[no value]
PopularPhotography_19541101_0035_005_0027.xml
advertisement
26
26
[no value]
[no value]
Westinghouse
[no value]
Westinghouse
[no value]
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[no value]
PopularPhotography_19541101_0035_005_0028.xml
advertisement
27
27,28,29
[no value]
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Advertisements
[no value]
PEERLESS CAMERA
SINGLE LENS REFLEX
PEERLESS CAMERA
PRESS CAMERAS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0029.xml
advertisement
30
30
[no value]
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ENTECO INDUSTRIES, INC.
[no value]
ENTECO INDUSTRIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0030.xml
article
30
30
color clinic
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color clinic
A famous technician solves your problems
[no value]
[no value]
David B. Eisendrath
I have been reading ads where I am offered Aero Ektachrome film but I note that various sellers offer it at different film speeds. Is this a different film made in both fast and slow speeds?—B. R. J., Memphis, Tenn. Aero Ektachrome (which Kodak calls Ektachrome Aero, High Contrast) is a film made for use in aerial photography and is designed to give color differentiation and not color fidelity.
PopularPhotography_19541101_0035_005_0031.xml
advertisement
31
31
[no value]
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EXAKTA CAMERA COMPANY: EXAKTA VX
[no value]
EXAKTA CAMERA COMPANY
EXAKTA VX
[no value]
[no value]
PopularPhotography_19541101_0035_005_0032.xml
advertisement
32
32
[no value]
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E. LEITZ, INC.: LEICA M-3
[no value]
E. LEITZ, INC.
LEICA M-3
[no value]
[no value]
PopularPhotography_19541101_0035_005_0033.xml
advertisement
33
33
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WILLOUGHBYS: Bewi Automat
[no value]
WILLOUGHBYS
Bewi Automat
[no value]
[no value]
PopularPhotography_19541101_0035_005_0034.xml
advertisement
34
34
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Advertisements
[no value]
PENN CAMERA
FEDERAL ENLARGERS
PENN CAMERA
SUPERFLEX
[no value]
[no value]
PopularPhotography_19541101_0035_005_0035.xml
advertisement
35
35
[no value]
[no value]
argus: Automatic 300-Watt Projector
[no value]
argus
Automatic 300-Watt Projector
[no value]
[no value]
PopularPhotography_19541101_0035_005_0036.xml
advertisement
36
36
[no value]
[no value]
FREESTYLE SALES CO.
[no value]
FREESTYLE SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0037.xml
article
36
36
stereo today
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stereo today
The Psychiatrist's Couch
Numbers vs. Intuition
Peek through the Keyhole
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Robert L. Mclntyfe
What's wrong with pictorical photography? There's a question you are likely to hear discussed whenever two or more people interested in the monochrome print exhibitions get together. Camera club members, salon judges and officials, and even the spectators delight in taking to the psychiatrist's couch and pouring forth their innermost thoughts on this fascinating topic.
PopularPhotography_19541101_0035_005_0038.xml
advertisement
37
37
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Advertisement: KALART
[no value]
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KALART
[no value]
[no value]
PopularPhotography_19541101_0035_005_0039.xml
advertisement
38
38,39
[no value]
[no value]
Advertisements
[no value]
AIR PHOTO SUPPLY CORP.
SLIDE PROJECTOR
AIR PHOTO SUPPLY CORP.
Rolleicord IV
[no value]
[no value]
PopularPhotography_19541101_0035_005_0040.xml
advertisement
40
40
[no value]
[no value]
Tiffen MARKETING CO.: POLAROID
[no value]
Tiffen MARKETING CO.
POLAROID
[no value]
[no value]
PopularPhotography_19541101_0035_005_0041.xml
article
40
40
candian shots
[no value]
candian shots
Are You A Winner?
Why They Looked
What's Photogenic?
Movie Tips From Pros
New Film Coming
Birthday Rites at Rochester
[no value]
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the Editors
This year's $25,000 PHOTOGRAPHY Picture Contest is now in its last stages of judging, and next month's issue will bring you the names of the winners. It will be an oversize issue with eight pages of wonderful color and 45 pages of black-and-white all devoted to reproducing many of the winners, plus many other timely and stimulating features.
PopularPhotography_19541101_0035_005_0042.xml
advertisement
41
41
[no value]
[no value]
Carl Zeiss Inc.: CONTAFLEX
[no value]
Carl Zeiss Inc.
CONTAFLEX
[no value]
[no value]
PopularPhotography_19541101_0035_005_0043.xml
article
42
42,43,44,45,45a,47,48,49,50,51,52,53,94,96,98,100,101,102
camerette
[no value]
TWIN-LENS REFLEX CAMERAS
Versatile and easy to operate, these double-decker cameras have earned increasing popularity among amateurs and professionals alike
HERE ARE EIGHT WAYS TO USE A TWIN-LENS REFLEX
Film Transport Systems
CHILD PHOTOGRAPHY
Groundglass Viewing Screens
RAPID SEQUENCE SHOOTING
GET CLOSE WITH SUPPLEMENTARY LENSES
Handling The Twin-Lens Reflex
A Few Things To Remember
AVAILABLE-LIGHT PHOTOGRAPHY WITH TWIN-LENS REFLEX CAMERA
Twin-Lens Reflex Cameras
Limitations of the Twin-Lens Reflex
Close-ups
Popular Films for Twin-Lens Reflex Cameras
Film for the Twin-lens Reflex
Polaroid filters reduce surface reflections
[no value]
[no value]
BOB SCHWALBERG
GEORGE CSERNA
PHOTOGRAPHY is much too broad and all-encompassing to permit the existence of a completely universal camera that will do all things for all men. Different camera designs excel in different directions, and the twin-lens reflex is no exception.
PopularPhotography_19541101_0035_005_0044.xml
article
54
54,55,138,139,140
MOVIES
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JAZZ DANCE
New lighting, processing, and filming techniques are combined to produce unusual documentary
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HUGH BELL
EVERY FRIDAY NIGHT college kids and neighborhood kids mix, and kick their heels to the Charleston amid smoke and beer fumes at the Central Plaza Dance Hall in New York's East Side. This dance hall was to be our studio, the regular patrons our star actors.
PopularPhotography_19541101_0035_005_0045.xml
article
56
56,57,108,110
HOW IT'S DONE
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SUITCASE DARKROOM
It's compact and convenient, and you can use it practically anywhere
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JOSEPH FOLDES
THE EXTENSIVE PARAPHERNALIA required by early photographers for picture taking must have been intricate and awkward, and their “portable” dark-rooms cumbersome. Progress has eliminated most of the clumsy and tedious detail from photographic procedure, and today it is possible to assemble a “portable darkroom” that can be carried conveniently in a small suitcase (the one illustrated here measures 26×14×7 inches).
PopularPhotography_19541101_0035_005_0046.xml
article
58
58,59,60,120,121,122,123
HOW IT'S DONE
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SHOOTING INDUSTRY WITH 35-MM
MORRIS GORDON, trail-blazing chief photographer of Western Electric's WE magazine, tells why he chose small cameras for his specialized job, and how he uses them to produce warm, realistic, story-telling pictures
To Morris Gordon, people are the backbone of industry and the source of human pictures like these from his trucking story
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FOR the life of me I never could figure out why photographers insist upon making pack mules of themselves when all they really need (that is, almost all) is a 35-mm camera with a good, fast lens mounted on the front of it. Laziness had a great deal to do with determining my choice of the small cameras.
PopularPhotography_19541101_0035_005_0047.xml
article
61
61,62,63,108
HOW IT'S DONE
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Were these pictures FAKED?
Not at all. They were both made with ordinary cameras—and extraordinary long-focus lenses
[no value]
[no value]
Julius Behnke
HERE'S an unfailing fascination in pictures made with telephoto lenses, and when it comes to shots made through extremely long-focus objectives, the fascination turns to downright amazement. A few months ago, when the Army Signal Corps took the wraps off its long-range infrared camera, every daily newspaper and every weekly magazine reproduced the pictures it made of the New York skyline and the Lincoln Memorial, and the buzzing of gee-whizzes was loud in the land.
PopularPhotography_19541101_0035_005_0048.xml
article
64
64,65
COLOR FEATURES
[no value]
DUPLICATE YOUR COLOR
Common pitfalls in duplicating color transparencies
Enlarged color transparencies of excellent quality can be made with special Ansco film
Creative color
[no value]
[no value]
BRUNO FIEDLER
IN RECENT YEARS, many home-darkroom enthusiasts have realized their desire to make enlarged duplicate color transparencies from 35-mm and other small slides. The material that simplifies this fascinating activity is the unusual low-cost, low-contrast Ansco Color Duplicating Film, Type 638, which comes in a variety of popular sheet-film sizes.
PopularPhotography_19541101_0035_005_0049.xml
article
66
66,67
PICTURE FEATURES
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GIRLS
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[no value]
our readers
1 After a portrait sitting, John Gordon of New York City used his model to make some tests of color rendition on Kodachrome Daylight Type film with light coming in a window on the girl's right. He used a Leica with a 90-mm long-focus Angenieux lens, and the exposure indicated for this available-light situation was one second at f/3.5.
PopularPhotography_19541101_0035_005_0050.xml
article
68
68,69,102
EQUIPMENT AND MATERIALS
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THE WIDE-ANGLE LENS GETS WIDER
New 21-mm Zeiss Biogon f/4.5 lens expands picture limits by giving 35-mm photographers a giant 90-degree of view
[no value]
[no value]
BOB SCHWALBERG
THE new 21-mm Zeiss Biogon ƒ/4.5 lens has the shortest focal length and the widest angle ever available for a 35-mm camera. Covering a 90-degree field of view, twice as wide as the standard 50-mm field, this 21-mm Biogon makes the 50-mm seem like a telephoto.
PopularPhotography_19541101_0035_005_0051.xml
article
70
70,71,72,73,74,75,110,111,112,114,116
IN THE DARKROOM
[no value]
HOW DRY AM I?
Here's everything you need to know about drying prints and negatives
NORMAL FILM DRYING
FORCED-AIR FILM DRYING
BLOTTER PRINT DRYING
FERROTYPE PRINT DRYING
CARE OF EQUIPMENT
Ferrotyping
Rotary Drum Dryers
Non-Ferrotype Drying
Drying Negatives
Normal Air Drying
Forced-Air Drying
Wetting Agents
Cleaning Equipment
[no value]
[no value]
DAN BECKER
TO ONE WHO has spent long evenings developing his films or making prints, drying can seem to be just another necessary evil—something to be done and gotten out of the way as fast as possible. So the soaking-wet print goes between the blotters or onto the ferrotype tin with a quick wipe and a prayer; the batch of film ends up dripping from any convenient clips in the kitchen or bathroom, and later, when the buckled or marred results are viewed with dismay, the stock rationalization is ready and waiting for an airing: “What the heck! If I had one of those big print dryers and a negative-drying room I would get every bit as good results as the professionals.”
PopularPhotography_19541101_0035_005_0052.xml
article
76
76,77,126,127,128,129,130,131,132,133,135,136,137,138
PHOTOGRAPHY SPECIAL
[no value]
Photography's 100 best books
General references and data books
Basic texts
Darkroom methods
Exposure techniques
Light sources and lighting
Photographic optics
Twin-lens-reflex photography
Miniature camera photography
Stereo photography
Free lance photography and photo-journalism
Flash and high-speed photography
Color and color photography
Animal and sports photography
History of photography
Motion picture photography
Advanced texts and reference works
Miscellaneous
[no value]
[no value]
Lloyd Varden
THE ENCYCLOPEDIA OF PHOTOGRAPHY, 11 Volumes, National Educational Alliance, Inc., 37 W. 47th St., New York, N.Y., 4300 pages, bound, $5.00. This is the most comprehensive general reference on photography available in the English language.
PopularPhotography_19541101_0035_005_0053.xml
article
78
78,79,147,149
COLOR FEATURES
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DUPLICATE YOUR COLOR-
How examples on color pages were made
here's how it's done
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[no value]
Bruno Fiedler
MAKING DUPLICATE color transparencies from small color slides has become an inexpensive and relatively simple pastime since the introduction of Ansco Color Duplicating Film (Type 638) a few years ago. Because copying of any kind tends to increase the contrast of the original photograph and because most color transparencies are inherently contrasty, successful color duplication has usually demanded the use of contrast-reducing “masks.”
PopularPhotography_19541101_0035_005_0054.xml
article
80
80,81,82,83,84,85,86,87
ROBERT DOISNEAU
[no value]
humorist
A Parisian photographer proves it's possible to be really funny with a camera
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U. M. KINZER
IT'S FUNNY about photographs— they're so seldom funny. Really hilarious pictures are as scarce as snowballs in Uganda, and it's not because photographers are dull, humorless people, either. The reason is pretty simple: whereas a cartoonist can arrange and change his material until he recreates the comic idea his imagination conceived, a photographer must find his pictures ready-made—and catch them before they escape.
PopularPhotography_19541101_0035_005_0055.xml
article
88
88,93,94
TRAVEL
[no value]
The large islands of the West Indies
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[no value]
BRADLEY SMITH
PROBABLY every traveler with a camera has a mental vision of a perfect place for picture taking—embodying all of the ideal factors for photography that any camera enthusiast could desire. These include clear, sunny weather (with dramatic cloud formations) striking and unexpected landscapes and seascapes, unusual or dramatic scenes and interesting people—all waiting for the traveler's camera.
PopularPhotography_19541101_0035_005_0056.xml
advertisement
89
89
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EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0057.xml
advertisement
90
90,91,92
[no value]
[no value]
EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
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PopularPhotography_19541101_0035_005_0058.xml
advertisement
93
93
[no value]
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STRATO COLOR RESEARCH LABORATORIES
[no value]
STRATO COLOR RESEARCH LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0059.xml
advertisement
94
94,95
[no value]
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Advertisements
[no value]
Burleigh Brooks, Inc.
ROLLEIMETER
Burleigh Brooks, Inc.
ROLLEICORD
[no value]
[no value]
PopularPhotography_19541101_0035_005_0060.xml
advertisement
96
96
[no value]
[no value]
RAY-O-VAC COMPANY: RAY-O-VAC LEAK PROOF
[no value]
RAY-O-VAC COMPANY
RAY-O-VAC LEAK PROOF
[no value]
[no value]
PopularPhotography_19541101_0035_005_0061.xml
advertisement
96
96
[no value]
[no value]
Advertisements
[no value]
TESTRITE INSTRUMENT CO., INC.
FOTOLARGERS
TESTRITE INSTRUMENT CO., INC.
CINELARGERS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0062.xml
advertisement
97
97
[no value]
[no value]
Advertisements
[no value]
GRAND CENTRAL CAMERA EXCHANGE INC.
16mm MOVIE CAMERAS
GRAND CENTRAL CAMERA EXCHANGE INC.
ROLL FILM CAMERAS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0063.xml
advertisement
98
98
[no value]
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Advertisements
[no value]
Olden
VERSATILE
Olden
BRILLIANT 75OW
[no value]
[no value]
PopularPhotography_19541101_0035_005_0064.xml
advertisement
99
99
[no value]
[no value]
Advertisements
[no value]
OLDEN CAMERA & LENS CO.
KINE EXAKTA
OLDEN CAMERA & LENS CO.
PRESS CAMERAS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0065.xml
advertisement
100
100
[no value]
[no value]
Advertisements
[no value]
AIREQUIPT MANUFACTURING CO., Inc
SLIDE CHANGER
AIREQUIPT MANUFACTURING CO., Inc
SLIDE MAGAZINE
[no value]
[no value]
PopularPhotography_19541101_0035_005_0066.xml
advertisement
101
101
[no value]
[no value]
Advertisements
[no value]
NIKON INCORPORATED
Nikon CAMERAS
NIKON INCORPORATED
Nikkor LENSES
[no value]
[no value]
PopularPhotography_19541101_0035_005_0067.xml
advertisement
102
102,103
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Brooks Camera
[no value]
Brooks Camera
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PopularPhotography_19541101_0035_005_0068.xml
article
104
104,105
movie section
[no value]
RINGLIGHT
your next party film
Use Jazz Dance techniques
As in Jazz Dance, sketch your picture ideas before shooting the film
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[no value]
HUGH BELL
WHEN you film your next party, try using the lighting technique employed in making Jazz Dance—ringlighting. All you need is enough spotlights to go around your living room or recreation room, and a plan. But before you start hanging lamps, sit down, read the story on page 64, and start planning your setup and film.
PopularPhotography_19541101_0035_005_0069.xml
advertisement
106
106,107
[no value]
[no value]
Advertisements
[no value]
Paillard Products, Inc.
The B-8
Paillard Products, Inc.
The C-8
[no value]
[no value]
PopularPhotography_19541101_0035_005_0070.xml
advertisement
108
108
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[no value]
CAMERA OPTICS MFG. CORP.
[no value]
CAMERA OPTICS MFG. CORP.
[no value]
[no value]
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PopularPhotography_19541101_0035_005_0071.xml
advertisement
108
108
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[no value]
TV WORKSHOP
[no value]
TV WORKSHOP
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[no value]
PopularPhotography_19541101_0035_005_0072.xml
advertisement
108
108
[no value]
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COLUMBIAN ENAMELING & STAMPING CO., Inc.
[no value]
COLUMBIAN ENAMELING & STAMPING CO., Inc.
[no value]
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PopularPhotography_19541101_0035_005_0073.xml
advertisement
108
108
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ARKAY CORP.
[no value]
ARKAY CORP.
[no value]
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[no value]
PopularPhotography_19541101_0035_005_0074.xml
advertisement
109
109
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Da-Lite
[no value]
Da-Lite
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0075.xml
advertisement
110
110
[no value]
[no value]
KLING PHOTO CORP.: MINOX III-S
[no value]
KLING PHOTO CORP.
MINOX III-S
[no value]
[no value]
PopularPhotography_19541101_0035_005_0076.xml
advertisement
111
111
[no value]
[no value]
Viewlex INC.
[no value]
Viewlex INC.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0077.xml
advertisement
112
112
[no value]
[no value]
SVE: Skyline 2×2 Slide Projector
[no value]
SVE
Skyline 2×2 Slide Projector
[no value]
[no value]
PopularPhotography_19541101_0035_005_0078.xml
advertisement
112
112
[no value]
[no value]
Acme Lite MANUFACTURING COMPANY: MOV-E-LITE
[no value]
Acme Lite MANUFACTURING COMPANY
MOV-E-LITE
[no value]
[no value]
PopularPhotography_19541101_0035_005_0079.xml
advertisement
112
112
[no value]
[no value]
Advertisements
[no value]
SUPERIOR BULK FILM COMPANY
SUPERIOR DELUXE CINE REEL
SUPERIOR BULK FILM COMPANY
MORSE G-3 TANK
[no value]
[no value]
PopularPhotography_19541101_0035_005_0080.xml
advertisement
113
113
[no value]
[no value]
DELTA PHOTO SUPPLY
[no value]
DELTA PHOTO SUPPLY
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0081.xml
advertisement
114
114
[no value]
[no value]
Advertisements
[no value]
ARROW METAL PRODUCTS CO.
Compact-O-Lite
ARROW METAL PRODUCTS CO.
ARROW-VIEW
[no value]
[no value]
PopularPhotography_19541101_0035_005_0082.xml
advertisement
115
115
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SYLVANIA
[no value]
SYLVANIA
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[no value]
[no value]
PopularPhotography_19541101_0035_005_0083.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
THREE DIMENSION COMPANY
HEADLINER 300
THREE DIMENSION COMPANY
DELUXE MODEL D
[no value]
[no value]
PopularPhotography_19541101_0035_005_0084.xml
article
117
117
new books
[no value]
new books
[no value]
[no value]
[no value]
Bob Schwalberg
The third English edition of Clerc's La Technique Photographique marks the welcome return of an old standby last revised in 1937. The seventeen-year interval between editions, in which M. Clerc attained the formidable age of seventy-nine, has witnessed great advances and improvements in every phase of photography.
PopularPhotography_19541101_0035_005_0085.xml
advertisement
117
117
[no value]
[no value]
Advertisements
[no value]
THREE DIMENSION CO.
TDC Stereo-Vivid Projector
THREE DIMENSION CO.
TDC Stereo Project-or-View
[no value]
[no value]
PopularPhotography_19541101_0035_005_0086.xml
article
118
118,119
FOR THE BEGINNER
[no value]
YOU CAN take good outdoor portraits in the shade
[no value]
[no value]
[no value]
JOSEPH FOLDES
HAVE THE PORTRAIT or portrait-type shots that you make out-of-doors always come up to your expectations or hopes? Probably all of us at times have had disappointing and discouraging experiences with photographs of this type. But you can assure yourself of uniformly good results in outdoor portraiture by following the simple instructions contained in this article.
PopularPhotography_19541101_0035_005_0087.xml
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119
119
[no value]
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0088.xml
advertisement
120
120
[no value]
[no value]
Advertisements
[no value]
ACE CAMERA EXCHANGE
MINIATURE CAMERAS
ACE CAMERA EXCHANGE
REFLEX CAMERAS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0089.xml
advertisement
121
121
[no value]
[no value]
GEISS-AMERICA: argus C-4
[no value]
GEISS-AMERICA
argus C-4
[no value]
[no value]
PopularPhotography_19541101_0035_005_0090.xml
advertisement
122
122
[no value]
[no value]
MICO PHOTO PRODUCTS
[no value]
MICO PHOTO PRODUCTS
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0091.xml
advertisement
122
122
[no value]
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ERIE SCIENTIFIC CORP.: Esco 2" × 2" MAGIC MOUNTS
[no value]
ERIE SCIENTIFIC CORP.
Esco 2" × 2" MAGIC MOUNTS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0092.xml
advertisement
122
122
[no value]
[no value]
SUN RAY
[no value]
SUN RAY
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0093.xml
advertisement
123
123
[no value]
[no value]
REALIST, INC.: SUPER REALIST
[no value]
REALIST, INC.
SUPER REALIST
[no value]
[no value]
PopularPhotography_19541101_0035_005_0094.xml
advertisement
124
124
[no value]
[no value]
Advertisements
[no value]
CAMERA IMPORT CORPORATION
EXTENSION TUBE SET
CAMERA IMPORT CORPORATION
PRAKTICA ‘FX’
[no value]
[no value]
PopularPhotography_19541101_0035_005_0095.xml
article
124
124
photo tips
[no value]
photo tips
short cuts to better pictures
Prevent Static Spots
Space-Saving Storage
Efficient Retouching Aid
Ease Strain on Switch
Reducing Flashbulb Light
[no value]
[no value]
[no value]
If shapeless dark blobs appear on sheet film negatives and cannot be traced to a leaky bellows or other camera impairment, the culprit may be static electricity —which can be caused sometimes by withdrawal and replacement of the film holder slide (particularly in dry weather).
PopularPhotography_19541101_0035_005_0096.xml
advertisement
125
125
[no value]
[no value]
SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0097.xml
advertisement
126
126
[no value]
[no value]
Advertisements
[no value]
SIMMON BROTHERS, INC.
AUTOMEGA D-3
SIMMON BROTHERS, INC.
OMEGA D-2
[no value]
[no value]
PopularPhotography_19541101_0035_005_0098.xml
advertisement
127
127
[no value]
[no value]
SIMMON BROTHERS INC.: Omega 120
[no value]
SIMMON BROTHERS INC.
Omega 120
[no value]
[no value]
PopularPhotography_19541101_0035_005_0099.xml
advertisement
128
128
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Advertisements
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PopularPhotography_19541101_0035_005_0100.xml
advertisement
129
129
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QUICK-SET, INC.: WHITEHALL
[no value]
QUICK-SET, INC.
WHITEHALL
[no value]
[no value]
PopularPhotography_19541101_0035_005_0101.xml
advertisement
129
129
[no value]
[no value]
MIDG-O CO.: MIDG-O DRYER
[no value]
MIDG-O CO.
MIDG-O DRYER
[no value]
[no value]
PopularPhotography_19541101_0035_005_0102.xml
advertisement
129
129
[no value]
[no value]
DIMCO-GRAY COMPANY: DARKROOM TIMER
[no value]
DIMCO-GRAY COMPANY
DARKROOM TIMER
[no value]
[no value]
PopularPhotography_19541101_0035_005_0103.xml
advertisement
130
130
[no value]
[no value]
DELPRO SALES CO.
[no value]
DELPRO SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0104.xml
advertisement
130
130
[no value]
[no value]
BROOKS INSTITUTE
[no value]
BROOKS INSTITUTE
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0105.xml
advertisement
131
131
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Advertisements
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PopularPhotography_19541101_0035_005_0106.xml
advertisement
132
132
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Calumet Manufacturing Company: CALUMET TEMP-TANKS
[no value]
Calumet Manufacturing Company
CALUMET TEMP-TANKS
[no value]
[no value]
PopularPhotography_19541101_0035_005_0107.xml
advertisement
133
133
[no value]
[no value]
Golde MANUFACTURING COMPANY: CROMATIC 300
[no value]
Golde MANUFACTURING COMPANY
CROMATIC 300
[no value]
[no value]
PopularPhotography_19541101_0035_005_0108.xml
advertisement
134
134
[no value]
[no value]
Advertisement: PHOTOGRAPHY magazine
[no value]
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PHOTOGRAPHY magazine
[no value]
[no value]
PopularPhotography_19541101_0035_005_0109.xml
advertisement
135
135
[no value]
[no value]
RAY-VOGUE
[no value]
RAY-VOGUE
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0110.xml
advertisement
135
135
[no value]
[no value]
La Belle INDUSTRIES, INC.
[no value]
La Belle INDUSTRIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0111.xml
advertisement
136
136
[no value]
[no value]
CADWELL CORPORATION: SHUR-GRIP
[no value]
CADWELL CORPORATION
SHUR-GRIP
[no value]
[no value]
PopularPhotography_19541101_0035_005_0112.xml
advertisement
136
136
[no value]
[no value]
CHINACOLOR LABORATORIES
[no value]
CHINACOLOR LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0113.xml
advertisement
137
137
[no value]
[no value]
Advertisements
[no value]
MACY'S HERALD SQUARE
SUPRE-MACY IMPORTED TWIN LENS
MACY'S HERALD SQUARE
SUPRE-MACY NEW LIGHTWEIGHT ELECTRONIC FLASH
[no value]
[no value]
PopularPhotography_19541101_0035_005_0114.xml
advertisement
138
138
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Advertisements
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PopularPhotography_19541101_0035_005_0115.xml
advertisement
139
139
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[no value]
J. G. SALTZMAN, INC.
[no value]
J. G. SALTZMAN, INC.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0116.xml
advertisement
139
139
[no value]
[no value]
MERLITE INDUSTRIES
[no value]
MERLITE INDUSTRIES
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0117.xml
advertisement
139
139
[no value]
[no value]
BURKE & JAMES, INC.
[no value]
BURKE & JAMES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0118.xml
advertisement
139
139
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[no value]
Color-Pix Inc
[no value]
Color-Pix Inc
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0119.xml
advertisement
140
140
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Advertisements
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0120.xml
article
141
141
Calendar of photographic exhibitions
[no value]
Calendar of photographic exhibitions
[no value]
[no value]
[no value]
[no value]
1954 Newcastle Upon Tyne International Exhibition of Photography*, Newcastle Upon Tyne Photographic Society, Newcastle Upon Tyne, I, England. Closes Oct. 20, 1954. Entry fee $1, number of prints on request. On exhibit at Laing Art Gallery, New-castle Upon Tyne, from Nov. 20 to Dec. 11, 1954.
PopularPhotography_19541101_0035_005_0121.xml
advertisement
141
141
[no value]
[no value]
Advertisements
[no value]
"SHOP AND SWAP CAMERA CENTER"
EXAKTA VX
"SHOP AND SWAP CAMERA CENTER"
PENTACON
[no value]
[no value]
PopularPhotography_19541101_0035_005_0122.xml
advertisement
142
142
[no value]
[no value]
THE POWERS REGULATOR CO.: THERMOSTATIC
[no value]
THE POWERS REGULATOR CO.
THERMOSTATIC
[no value]
[no value]
PopularPhotography_19541101_0035_005_0123.xml
advertisement
142
142
[no value]
[no value]
THE ART CENTER SCHOOL
[no value]
THE ART CENTER SCHOOL
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0124.xml
advertisement
142
142
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[no value]
NATIONAL, DEPT.
[no value]
NATIONAL, DEPT.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0125.xml
advertisement
142
142
[no value]
[no value]
EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
[no value]
[no value]
PopularPhotography_19541101_0035_005_0126.xml
review
142
142,144,145,146
what's new
[no value]
what's new
Trade Notes and News
CAMERAS
LENSES AND ACCESSORIES
FLASH
DARKROOM EQUIPMENT
PROJECTION EQUIPMENT
MISCELLANEOUS
Konica Camera Co.
[no value]
Konica Camera Co.
KONIFLEX
$160.50
KONIFLEX 2¼×2¼ camera is the latest addition to the Konica line. The five-element Hexanon f/3.5 taking lens is amber coated for more natural, balanced colors. Among features are: a new recessed ASA flash contact: nine shutter speeds to 1/400 sec; takes 120 or 620 roll film without spool adjustment; plano-convex focusiug screen with a 3x magnifier covering the entire screen field; automatic film-advance mechanism. Write Konica Camera Co., 76 W. Chelten Ave., Philadelphia 44, Pa., for full information. Price is $160.50.
Konica Camera Co.
WINDSOR STEREO CAMERA
$39.95
WINDSOR STEREO CAMERA, product of General Photo Supply, Inc., 136 Charles St., Boston 14, Mass. uses standard stereo frames and mounts. Features: two matchbed, coated Tri-Windsor anastigmat f/4.5,45-mm lenses; single exposure device: four shutter speeds to 1/100 sec: focusing from three feet to infinity; all controls visible from the top; built-in synch; leather-covered body. Price, $39.95. Flash unit, filters, and viewers available for $5.95, $1.75, $4.95, respectively.
Konica Camera Co.
KODAK STEREO CAMERA
$84.50
KODAK STEREO CAMERA will sell for $84.50, including tax, according to Eastman Kodak Co. The new camera was first shown to dealers at the March convention at Chicago, and is now ready for deliveries.
Konica Camera Co.
[no value]
$199
KARL HEITZ, INC., 150 W. 54th St., New York, X. Y., announces a price reduction in the Alpa camera line. Equipped with the new Alorar 50-mm f/3.5 lens the cameras are now priced as follows: Alpa 4, $199 ; Alpa 5, $260 ; and Alpa 7, $309.
Konica Camera Co.
BERTHIOT WIDE-ANGLE LENS
$12.95
BERTHIOT WIDE-ANGLE LENS is an f/1.9 15-mm lens in a standard C mount, focuses from one foot to infinity and, covers a 43° angle. Distributed by Spiratone, Inc., 49 W. 27th St., New York 1, X. Y., price is $12.95.
Konica Camera Co.
TELEPHOTO and WIDE-ANGLE
$3.95
TELEPHOTO and WIDE-ANGLE finder objectives for B&H cameras tire announced by the Photographic Importing and Distributing Corp., 67 Forest Rd., Valley Stream, N. Y. Two sets are available, one for the Trilens and 134TA cameras, the other for 172A, B, and C cameras, Telephoto objectives show the field of coverage for l½-in. lenses, while the wide-angle objectives show corresponding fields for 7-mm wide-angle lenses. All four objectives are $3.95 each.
Konica Camera Co.
SCANNING LENS
$32.50
SCANNING LENS, a war surplus product, giving extra-wide field of view for landscapes or for taking distorted pictures, is offered by the Edmund Scientific Corp., Barrington 3, N. J. Two air-spaced plastic lenses, 18-in. in diameter, allow a view of almost 180°. Price is $32.50, f.o.b.
Konica Camera Co.
TELE-ATHENAR
$99.50
TELE-ATHENAR is the name of a new 9-in. 230-mm f/3.8 telephoto lens for 16-mm movie cameras. Among claims are: perfect color movies under difficult lighting conditions; resolution better than 120 lines per mm; focuses as close as 15 feet; light weight. Focal length is 9-in., all glass-air surfaces are coated and corrected for color, and the lens is supplied in "C" and Kodak-type mounts. Price is $99.50. Add $10 for matte-black anodized plating. For more information, write Century Photographic Equipment Co., 10427 Burbank Blvd., N. Hollywood, Calif.
Konica Camera Co.
ADAPTER RINGS
$1.50
ADAPTER RINGS are now made by Enteco Industries, Inc., for the Ikonta A, Super Ikonta A, Ikonta II B and III B, Super Ikonta III, Nettar II B. Ikonta II C and III C. Super Ikonta C, Berthiot Cinor f/2.8 Zoom lens for 8-mm Bolex, Steinheil “Quinar” ƒ/2.8, 135-mm; Kodak Commercial Ektar f/6.3, 16-in.; Schneider f/2.8 150-mm, and Zeiss Sonnar f2.8/l80-mm and f4.0/300-mm lenses. Prices range from $1.50 to $8 each.
Konica Camera Co.
CANON
$134
CANON announces four additions to its line of lenses. Designed for rigid color requirements, they are instantly interchangeable and couple with the rangefinder; have multimetal mounts and click-stops. The lenses are ultra-wide Canon f/3.5 28-mm, claimed to have a remarkably flat field, edge to edge; same, but in a Contax mount; an f/3.2 35-mm wide-angle lens; and an ƒ/8 800-mm telephoto. Prices are, respectively, $134, $143, $94, $585. Catalog is available from Canon Sales Co., 67 Wall St., New York, N. Y.
Konica Camera Co.
[no value]
$9.95
GRAFLEX, INC., 154 Clarissa St., Rochester, N. Y., announces three new flash units. The Universal Graflash B-C, producing 22½ volts, takes standard mid-get-size bulbs, with a mounting bracket which fits most cameras. The M-2 Graflash is designed for direct shutter-to-bulb operation. Midget bulbs are pressed inward without twisting and this unit has a three-inch reflector. The standard Graflash B-C has the same wide-acceptance foot as the M-2. Price is $9.95 for each unit.
Konica Camera Co.
ELECTRONIC FLASH AND CONSTRUCTION
50 cents
ELECTRONIC FLASH AND CONSTRUCTION manual is available from the Illinois Condenser Co., 1616 N. Throop St., Chicago 22, III. It includes circuit diagrams, specifications, and construction details for three low-voltage dry-battery, electronic flash units, and technical information on photo-flash. Price is 50 cents.
Konica Camera Co.
FOCALITE
$4.95
FOCALITE is a new type of flash reflector and lamp housing which attaches to camera and encircles the lens, thus eliminating shadows and sharp contrasts. It plugs into ordinary flash equipment and attaches to tripod screw. Upon firing, light from standard-type midget bulbs in plastic housing escapes around the lens. Accepts series VI filters, weighs under four oz. Available from Bridges Plastic Products, Inc., 1201 E. 63rd St., Los Angeles, Cal. Price is $4.95.
Konica Camera Co.
SOLAR MIDGET BULB #5
17 cents
SOLAR MIDGET BULB #5 is an addition to the line of Solar Products, Inc., 1123 Broadway, New York 10, N. Y. Designed for use with tungsten-type indoor color film without filters, it is rated at approximately 11,000 lumen sec; color temperature is about 3200 K. It fits midget and standard reflectors and has a bayonet base. Price is 17 cents a bulb in cartons of eight.
Konica Camera Co.
CANON DE LUXE FLASH UNIT
$80
CANON DE LUXE FLASH UNIT is announced by the Canon Sales Co., Inc., 67 Wall St., New York City 5. Among the features claimed are elimination of brackets or cable; adjustable to synch of any shutter for any flash bulb at all speeds; adjustable reflector, spreading beam 40° to 70° for varying lenses and distances. Price, $80, with fitted leather case. Special brackets, synch cords, side clamp units are available for use on other cameras.
Konica Camera Co.
STROBO RESEARCH
$104.90
STROBO RESEARCH, Milwaukee 16, Wisc., announces two new dry-battery power packs, both inter-changeable with the lamp assembly of the earlier Stroboflash II, which has a 100 watt-second power rating. The Stroboflash I has a light output of 50 watt seconds, and the guide number for color is 28 to 35. Weight is 50 ounces and price is $104.90, complete with batteries. The Stroboflash III gives more light than the II, 200 watt seconds of it; provides over 2,000 flashes, and has a color guide number of 56 to 70. It weighs 9½ lb. and the price is $177.85, complete. Pack alone on the Stroboflash I is $53; pack and pack top of the Stroboflash III are available respectively, at $105 and $95.
Konica Camera Co.
CINE PROCESSING
$44
CINE PROCESSING equipment is announced by the Calumet Manufacturing Co., 6550 N. Clark St., Chicago, III. Made of stainless steel, it consists of tanks, racks, loading spindles, and washers. Racks taking 16-mm and 35-mm film are carried through the processing stages. Removal of film from racks is not necessary for reversal or color processing. Price is $44 for rack, $49.50 for tank.
Konica Camera Co.
KODACRAFT PRINT ROLLER
95 cents
KODACRAFT PRINT ROLLER is an inexpensive darkroom aid. Rubber covered, it is four in. long and has an easy-grip, nickel-plated handle. Brass bushings give it a smoothrolling action, said to result in high-quality glossy prints. A product of Eastman Kodak, Rochester, N. Y., price is 95 cents.
Konica Camera Co.
AMATOMAT
$49.95
AMATOMAT is a new, 35-mm enlarger distributed by the Camera Import Corp., 521 Fifth Ave., New York, N. Y. Of all-metal construction, it is claimed to have vibration-free fingertip control, with magnification to 10×. Some other features are: auto-masking negative carrier; Steinheil Cassar f/3.5 enlarging lens with click stops; condenser, and a red safety filter. Price is $49.95. For negatives up to 2¼×2¼, the same enlarger with double condensers is $59.95.
Konica Camera Co.
LITTLE CHIEF
$195
LITTLE CHIEF Infrared Glossy Dryer is distributed by Chiefco, Inc., 751 Little Building, Boston 16, Mass. It was designed for newspaper, commercial, and photo-finishing plants doing volume business and employs a method of heating the chromium plate said to eliminate excessive curl, buckled edge, and flecking. Each print is said to dry with clear gloss finish in from 15 to 30 seconds. Price is $195.
Konica Camera Co.
PHOTO BLOTTER ROLL DRYER
$19.50
PHOTO BLOTTER ROLL DRYER is a new product of the Midg-O Co., 8863 Avis St., Detroit 9, Mich. With a vacuum-and-exhaust method of air distribution, drying time is cut down to 60 to 90 minutes. The dryer accommodates all blotter rolls and has a 1/200 hp ac motor. Price is $19.50 for dryer only; blotter roll is $3.95.
Konica Camera Co.
AUTOMEGA D-3 AUTOFO CUSING ENLARGER
$207.50
AUTOMEGA D-3 AUTOFO CUSING ENLARGER handling negatives from 35-mm to 4×5 is announced by Simmon Brothers, Inc., 30-28 Starr Ave., Long Island City, N. Y. Features claimed by manufacturer: automatic focusing without loss of sharpness or brilliancy; three tracks allowing for swift lens change-over; accepts lenses from 2 to 6⅜ inches in focal length; hand crank for magnification control; enlargements to 18x; easy interchanging of condenser illumination or fiuorescent Omegalite; interchangeable double condensers matched to focal length of lenses; rapid-shift glass filmholder keeps negative flat during enlarging, snaps open when withdrawn. Price is $207.50 (with Colorhead, $217.50)—without lensmount, and tracks which are available through the full focal-lengths mentioned above at $36 to $72 per set.
Konica Camera Co.
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$4.35
GENERAL SCIENTIFIC EQUIPMENT CO., 2700 W. Huntingdon St., Phila., Pa., is marketing a safety-vent pouring spout that fits bottle openings from 1" to 1⅜" and has a flow capacity of silghtly more than one gallon per minute. Price is $4.35.
Konica Camera Co.
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LEEDAL STAINLESS STEEL PRODUCTS CO., of Chicago, has moved to larger quarters at 2929 S. Halsted St., Chicago 8, Leedal makes stainless-steel photographic processing equipment.
Konica Camera Co.
HI-FI TAPE CONSOLES
$299.50
HI-FI TAPE CONSOLES in popular wood finishes are products of the Crestwood Recorder Div., Poughkeepsie, X. Y. Both the Push-Button "300" and the Hi-Fi "400" series contain fully baffled, extended range dynamic speakers. A 10-watt amplifier provides adequate volume for the full fidelity range of 30 to 13,000 cycles, or 2db of the "400" series. Prices are, respectively $299.50, $399.50, east of Denver.
Konica Camera Co.
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$159
REVERE CAMERA CO., Chicago, III., offers a new, compact, two-speed (3¾ and 7½) tape recorder. Two acoustically matched, extended excursion speakers in the perforated case provide full 300° sound distribution, manufacturer claims. Single-knob control and index counter make operation simple and instantly locate any portion of a recorded reel. Among other features: two hours' recording upon a seven-inch reel; Irish linen carrying case bonded to fiber-glass, with a retractable handle. Complete with microphone, two reels (one with tape) radio attachment cord, and carrying case, price is $159; with radio, $209.50.
Konica Camera Co.
MAGNETICON COMPONENTS
$26.50
MAGNETICON COMPONENTS are announced by the Magnetic Recording Industries, 11 E. 16th St., New York City 3. Sound is recorded upon and reproduced from flat, pregrooved magnetic disks, utilizing existing phono equipment. Transcriptions are erasable and disks resusable. Information available from manufacturer. Component parts begin at $26.50
Konica Camera Co.
“SCOTCH” BRAND
$9.75
“SCOTCH” BRAND magnetic tapes are available on high-strength polyester “PE” backing. The manufacturer, Minnesota Mining & Mfg. Co., St. Paul, Minn., claims greater strength and tear resistance than have acetate-backed tapes. Available in ¼-in. widths in four lengths from 600 to 4,800 ft., prices for 1,200 ft. reels are $9.75 for #111 "AM" with red oxide coating, and $10.75 for #120 “High Output.”
Konica Camera Co.
WIZARD CLOSEUP BAR
$29.95
WIZARD CLOSEUP BAR is a new product of the Wizard 3-D Co., 714 Savings & Loan Bldg., Des Moines, Iowa. Designed to easily reduce mathematical formulas and theories, it fits both stereo and single-lens cameras, and is calibrated with a straight 70-mm shift. Scales for both projection and direct viewing automatically compute interocular separations for close-up, 3-d work. Price is $29.95, plus 40 cents for postage. Iowa residents add 2% for sales tax.
Konica Camera Co.
KANGAROO READER
$189
KANGAROO READER, introduced by American Microfilming Service Co., 412 Temple St., New Haven, Conn., permits viewing of 16-, 35-, or 70-mm microfilm in strips, cut frames, or mounted in cards or jackets. Projection may be onto desk or wall and maximum size is six ft. The reader is made in France and prices begin at $189.
Konica Camera Co.
[no value]
SPIRATONE, INC., formerly of Long Island City, N. Y., has moved the main store and warehouse to 136-06 Northern Blvd., Flushing 54, N. Y. The Spiratone store in New York City remains at 49 W. 27th St.
Konica Camera Co.
ROLLEASY
$87.50
ROLLEASY is a product of Photo Tech Sales, 600 Pleasant Ave., St. Paul 2, Minn. It accommodates two nine-foot rolls of background paper which may be raised or lowered from floor level, quickly furnishing clean backgrounds, and eliminating wall-floor lines. Price is $87.50 with ceiling brackets, $93.75 with wall brackets. Weight is 25 pounds.
Konica Camera Co.
KNOX RAINBOW
$32.50
KNOX RAINBOW is a portable silver projection screen made by Knox Mfg. Co. of Franklin Park, III. It was designed specifically for color and stereo and has an exclusive tightening device which applies tension across the entire screen, keeping it flat and wrinkle-free. Maximum strength is insured by use of heavy-duty square tubing and the tripod has the Knox Automatic Leg Lock which operates quickly for quick setup. Price is $32.50 for the 30×40 model. Rainbow is available in four sizes.
Konica Camera Co.
SHOLDERPOD
$7.95
SHOLDERPOD is a shoulder camera holder designed by Monu Inventions, Box 11. Englewood, Colo. An adjustable, pistol-grip extension is said to give maximum flexibility and steady shooting, making it useful in movie panning. Breaks down for storing; fits most cameras. Price is $7.95.
Konica Camera Co.
METALPHOTO
METALPHOTO, a new photosensitive, anodized aluminum sheet, is a product of the Metalphoto Corp., 2903 E. 79th St., Cleveland, Ohio. Measuring 0.20 in. thick, it is available in sizes of 4×5, 8×l0, and 10×12 in. Using standard darkroom techniques, it has been used in making name plates, dial and watch faces, wiring diagrams, also instrument and slide-rule scales.
Konica Camera Co.
#2600 STANRITE SUPER POD
$19.95
#2600 STANRITE SUPER POD is a new addition to the tripod line of the Testrite Equipment Co.,. 57E. 11th St., New York 3, N. Y. Gear-type “elevator” raises tripod to required position. Panhead swings 90° to change camera from vertical to horizontal position. Some other features are: horizontal gear drive; single-lock pan head hand1e; ball level; click-stop ratchet; holds all movie or still cameras. Prices are: two-section model, $19.95; three-section model, $22.95.
Konica Camera Co.
BAJA
BAJA two-color brochure #454, descriptive of Barnett & Jaffe's line of slide files, slide and movie projectors, reel cases, etc., is ready for free distribution. Write Barnett & Jaffe at 6100 N. 21st St., Philadelphia 38, Pennsylvania.
Konica Camera Co.
PROFESSIONAL COPY STAND
$195
PROFESSIONAL COPY STAND, is claimed by its manufacturer, Calumet Manufacturing Co., 6550 N. Clark St., Chicago, III., Lo reduce copying to a simple operation. The stand consists of a copy table and an instantly adjustable easel, and 10×14 camera platform. The table, 24×84, has detachable legs. Price is $195.
Konica Camera Co.
ATR INVERTER
$22.50
ATR INVERTER, product of American Television and Radio Co., 300 E. 4th St., St. Paul, Minn., is a unit which makes it possible to use in an automobile a tape or wire recorder, or any dictation machine. Operating from a 6or 12-v dc auto battery, it provides 110-v ac for operating the recorder. Prices start at $22.50 for a dictating machine inverter and $59.95 for a wire or tape. Brackets are available for mounting the unit in the trunk or under the dashboard, as is a remote-control unit.
Konica Camera Co.
new carrying case
$19.95
GRAFLEX, INC., 154 Clarissa St., Rochester, N. Y., presents a new carrying case for all 2¼×2¼ reflex cameras. Four compartments accommodate camera, film, and all flash equipment. Elastic strips hold filter cases, lens hoods, and other accessories. Made of cowhide, lined with corduroy, the case measures 10¼×8½×5 and has a key snap-lock. Price is $19.95.
Konica Camera Co.
VIVIDOL
VIVIDOL, Ansco's universal developer for both films and prints, now has been made available in single-mix form. The new foil-sealed packets cost 35 cents and yield sixteen ounces of working solution, enough to develop six rolls of 120 film or 100 2½×3½ prints.
Konica Camera Co.
[no value]
E. I. DU PONT DE NEMOURS & CO., Wilmington, Del., has announced availability of the company's new Superior Press film in all standard sizes. Other sizes may be obtained on special order.
Konica Camera Co.
BAJA DELUXE
$29.95
BAJA DELUXE cabinet, made by Barnett & Jaffe, 6100 N. 21st St., Philadelphia 3S. Pa., accommodates 64 Airequipt Magazines, TDC Sclectrays, La Belle 6-in. magazines, and Viewlex Automatic trays. Construction is of plywood covered with washable plastic leatherette in simulated mahogany, wood-grain finish. Concealed hangers for wall mounting, rubber bumpers on base for table-top use. Model CAS-64 costs $29.95.
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PopularPhotography_19541101_0035_005_0127.xml
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AMERICAN PHOTOGRAPHIC BOOK PUB. CO., INC.
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AMERICAN PHOTOGRAPHIC BOOK PUB. CO., INC.
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PopularPhotography_19541101_0035_005_0128.xml
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Advertisements
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PopularPhotography_19541101_0035_005_0129.xml
advertisement
145
145
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WESTON: WESTON MASTER II
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WESTON
WESTON MASTER II
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PopularPhotography_19541101_0035_005_0130.xml
advertisement
145
145
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DAVIDSON MANUFACTURING CO.
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DAVIDSON MANUFACTURING CO.
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PopularPhotography_19541101_0035_005_0131.xml
advertisement
145
145
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NUCLEAR PRODUCTS CO.: STATICMASTERS
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NUCLEAR PRODUCTS CO.
STATICMASTERS
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PopularPhotography_19541101_0035_005_0132.xml
advertisement
146
146
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FRENCH FEATURES
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FRENCH FEATURES
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PopularPhotography_19541101_0035_005_0133.xml
advertisement
146
146
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LIFE BLDG
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LIFE BLDG
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PopularPhotography_19541101_0035_005_0134.xml
advertisement
147
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Heiland
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Heiland
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PopularPhotography_19541101_0035_005_0135.xml
advertisement
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athinson LABORATORY
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athinson LABORATORY
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PopularPhotography_19541101_0035_005_0136.xml
advertisement
147
147
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GERMAIN SCHOOL OF PHOTOGRAPHY
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GERMAIN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19541101_0035_005_0137.xml
advertisement
148
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Advertisements
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PopularPhotography_19541101_0035_005_0138.xml
advertisement
149
149,150,151,152,153
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the photographic market place
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PopularPhotography_19541101_0035_005_0139.xml
advertisement
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154,155,156,157
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classified advertising
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PopularPhotography_19541101_0035_005_0140.xml
advertisement
158
158
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Advertisements
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EDMUND SCIENTIFIC CORP.
MOVIE PROJECTION LENS
EDMUND SCIENTIFIC CORP.
ASTRONOMICAL TELESCOPE KIT
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PopularPhotography_19541101_0035_005_0141.xml
advertisement
159
159
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GENERAL ELECTRIC: G-E Flash Bulbs
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GENERAL ELECTRIC
G-E Flash Bulbs
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PopularPhotography_19541101_0035_005_0142.xml
advertisement
160
160
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19541101_0035_005_0143.xml