Issue: 19540901

Wednesday, September 1, 1954
September
3
False
35
Tuesday, January 13, 2015

Articles
cover
1
1
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PHOTOGRAPHY
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PopularPhotography_19540901_0035_003_0001.xml
advertisement
2
2,3
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ANSCO
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ANSCO
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PopularPhotography_19540901_0035_003_0002.xml
advertisement
4
4
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Da-lite Screen Co., Inc.: Da-Lite PROJECTION SCREEN
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Da-lite Screen Co., Inc.
Da-Lite PROJECTION SCREEN
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PopularPhotography_19540901_0035_003_0003.xml
advertisement
5
5
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Advertisements
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PRAKTICON COMPANY
THE AUTOMATIC PENTACON
PRAKTICON COMPANY
THE AUTOMATIC PRAKTIFLEX FX
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PopularPhotography_19540901_0035_003_0004.xml
tableOfContents
6
6
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PHOTOGRAPHY
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PopularPhotography_19540901_0035_003_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19540901_0035_003_0006.xml
advertisement
7
7
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Advertisements
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STERLING-HOWARD
ASTRAFLEX II
STERLING-HOWARD
BOLEX H-16
[no value]
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PopularPhotography_19540901_0035_003_0007.xml
advertisement
8
8
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THE FR CORPORATION: FR
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THE FR CORPORATION
FR
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PopularPhotography_19540901_0035_003_0008.xml
article
8
8
letters to the editor
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letters to the editor
Add One Resistor
“A Gentleman’s Hobby”
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In reading the July issue of your magazine, I noticed an error in my article, Photoelectric Tripping Circuit. In the circuit diagram, a 22-ohm resistor should have appeared between the anode of the 2D21 tube and the terminal of the shutter solenoid connector.
PopularPhotography_19540901_0035_003_0009.xml
advertisement
9
9
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Polaroid Corp: Polaroid Land Camera
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Polaroid Corp
Polaroid Land Camera
[no value]
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PopularPhotography_19540901_0035_003_0010.xml
advertisement
10
10
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ENTECO INDUSTRIES, INC.: ENTECO COMBINATION CASE
[no value]
ENTECO INDUSTRIES, INC.
ENTECO COMBINATION CASE
[no value]
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PopularPhotography_19540901_0035_003_0011.xml
article
10
10,12,16,18
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Subminiature film processing. Apart from the inherent appeal of the camera itself, there are two important factors that explain the constantly increasing sale and use of the tiny Minox camera with its odd 9.5-mm format, despite the apathetic condition of the subminiature camera market as a whole.
PopularPhotography_19540901_0035_003_0012.xml
advertisement
11
11
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CHARLES BESELER COMPANY: BESELER ENLARGER Model 45M
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CHARLES BESELER COMPANY
BESELER ENLARGER Model 45M
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PopularPhotography_19540901_0035_003_0013.xml
advertisement
12
12
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Advertisements
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EXAKTA CAMERA COMPANY
AUTOMATIC XENON
EXAKTA CAMERA COMPANY
AUTOMATIC WESTANAR
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[no value]
PopularPhotography_19540901_0035_003_0014.xml
advertisement
13
13,14,15
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Advertisements
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Dowling's
SUPER TECHNIKA CAMERAS
Dowling's
FME
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PopularPhotography_19540901_0035_003_0015.xml
advertisement
16
16
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Advertisement
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PopularPhotography_19540901_0035_003_0016.xml
advertisement
17
17
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540901_0035_003_0017.xml
advertisement
18
18
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Advertisements
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AIR PHOTO SUPPLY CORP.
16mm ANSCO COLOR FILM
AIR PHOTO SUPPLY CORP.
35mm AERO EKTACHROME
[no value]
[no value]
PopularPhotography_19540901_0035_003_0018.xml
review
18
18
New Books
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New Books
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Crown Publishers,Inc.
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Crown Publishers,Inc.
[no value]
$1
Crown Publishers,Inc.
CAPE COD
$2.75
Crown Publishers,Inc.
CAPE ANN THROUGH THE SEASONS
$1.75
Crown Publishers,Inc.
THE HANDBOOK OF TV AND FILM TECHNIQUE
$3
Crown Publishers,Inc.
PHOTO DARKROOM GUIDE
$1.95
[no value]
In this revised edition Rus Arnold gives information on flash equipment and technique, plus an explanation of the various methods of synchronization and how flashbulbs work. Multiple flash, flash on extension, flash for color photography, and syncro-sunlight photography are some of the topics covered.
PopularPhotography_19540901_0035_003_0019.xml
advertisement
19
19
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E. LEITZ, Inc.: Leica M-3
[no value]
E. LEITZ, Inc.
Leica M-3
[no value]
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PopularPhotography_19540901_0035_003_0020.xml
advertisement
22
22
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CANON SALES CO.: Canon
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CANON SALES CO.
Canon
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PopularPhotography_19540901_0035_003_0022.xml
article
22
22
was my face red!
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was my face red!
Total Eclipse
Ghost Town
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Domenick J. Giordano
Maureen White
While stationed not far from Naples during the war I got permission to visit the ruins of Pompeii in an Army truck with a couple of dozen other GI’s. With three rolls of film I was all set, and there was lots to shoot. In fact, I was soon down to the last frame of the last roll, which it’s always well to save for an emergency.
PopularPhotography_19540901_0035_003_0023.xml
advertisement
23
23,24,25
[no value]
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Advertisements
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MINIFILM CAMERA CORP.
ROLL FILM CAMERAS
MINIFILM CAMERA CORP.
PRESS CAMERAS
[no value]
[no value]
PopularPhotography_19540901_0035_003_0024.xml
advertisement
26
26
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ACE CAMERA EXCHANGE
[no value]
ACE CAMERA EXCHANGE
[no value]
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PopularPhotography_19540901_0035_003_0025.xml
article
26
26
camera clubs
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camera clubs
No Salonitis for This Outfit!
Get Set for the PSA Convention!
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Whit Hillyer
Determined to avoid what its members are pleased to call “salonitis,” the recently-organized Rainbow Camera Club, Honolulu, Hawaii, is guided by a 16-point statement of policy rather than a constitution, and is governed by an executive committee of eight (including chairman, secretary, treasurer, and five vice-chairmen for various club functions.)
PopularPhotography_19540901_0035_003_0026.xml
advertisement
27
27
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Graflex Inc.: GRAFLEX
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Graflex Inc.
GRAFLEX
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PopularPhotography_19540901_0035_003_0027.xml
advertisement
28
28
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TIFFEN MARKETING COMPANY
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TIFFEN MARKETING COMPANY
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PopularPhotography_19540901_0035_003_0028.xml
article
28
28
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
This question applies to both color and black-and-white and perhaps you can answer it for me: For several years there have been some varifocal lenses available for motion-picture work, but so far no one has produced one for still cameras. Wouldn’t these be good things to market, even though they would be expensive?
PopularPhotography_19540901_0035_003_0029.xml
advertisement
29
29
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Advertisements
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Willoughbys WORLD'S LARGEST CAMERA STORE
PANASCOPE VIEWER
Willoughbys WORLD'S LARGEST CAMERA STORE
KONTUR VIEWFINDER
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[no value]
PopularPhotography_19540901_0035_003_0030.xml
advertisement
30
30,31
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Advertisements
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SPIRATONE INC.
THE DAYLIGHT LOADER
SPIRATONE INC.
2x2 Glass Slidebinders
[no value]
[no value]
PopularPhotography_19540901_0035_003_0031.xml
article
32
32
stereo today
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stereo today
New Camera News
Red Dots and Simple Shots
New Look at Stereo
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[no value]
Robert L. McIntyre
Most manufacturers of photo equipment who had new cameras ready for the market or anywhere near ready last March announced them at the spring trade show of the Master Photo Dealers & Finishers Association. Stereo led the trade parade and, quite naturally, there has been a dearth of new equipment in the months immediately following the big exhibition.
PopularPhotography_19540901_0035_003_0032.xml
advertisement
32
32
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Advertisement: BOLSEY
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BOLSEY
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PopularPhotography_19540901_0035_003_0033.xml
advertisement
33
33
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Advertisements
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OLDEN CAMERA & LENS CO.
SLIDE PROJECTORS
OLDEN CAMERA & LENS CO.
PRESS CAMERAS
[no value]
[no value]
PopularPhotography_19540901_0035_003_0034.xml
article
34
34
candid shots
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candid shots
WHAT’S IN A NAME?
Capa and Steinbeck
Photoelectric Drunkometer
Pictures in a Bookstore
Next Month: Japan
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the editors
TWO AND A HALF years ago, and after fifteen years as POPULAR PHOTOGRAPHY, we decided to streamline our name by dropping the word “Popular.” The new logotype appeared for the first time on the January 1952 issue, and readers noted the change with mixed emotions.
PopularPhotography_19540901_0035_003_0035.xml
advertisement
35
35
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Argus Cameras, Inc.: argus
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Argus Cameras, Inc.
argus
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PopularPhotography_19540901_0035_003_0036.xml
article
36
36,37,38,39,100,101,102,104
camerette
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SINGLE-LENS REFLEX CAMERAS
An up-to-the-minute survey of what they are and how to use them
They come in two basic types and several sizes
These are She unique advantages of singlo-leus reflex design
Eliminates parallax
Simplifies selective focus
Makes close-up photography easy
Aids use of long lenses
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BOB SCHWALBERG
GEORGE CSERNA
GROWING ever more popular among amateurs as well as professionals, the single-lens reflex camera is one of the most ingenious attempts ever made to overcome the problems of camera design. Today many current models are available in this country, ranging in size from the classic-4x5 Graflex through 2¼X2 ¼ roll-film models tO compact 35-mm cameras.
PopularPhotography_19540901_0035_003_0037.xml
article
40
40,41
camerette
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Here's how to operate a single-lens reflex camera
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A SINGLE-LENS reflex camera is just as easy—or difficult—to hold and operate as any other camera of similar size and shape. With waist-level models it’s a good idea to pull the camera in against your body for greater steadiness. In the case of eye-level viewfinders your best bet is to press the back of the camera firmly against your face.
PopularPhotography_19540901_0035_003_0038.xml
article
42
42,43,88,90
camerette
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Many interchangeable lenses are available for single-lens reflexes
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THE ARRAY of lenses currently being manufactured for single-lens reflex photography is absolutely staggering. The list of lenses in focusing mounts for the 35-mm branch of the family seems infinite. Longest lens available is the 1,000-mm Astro Fernbild which can be hooked up to practically all of the 35-mm and 2¼x2¼ cameras.
PopularPhotography_19540901_0035_003_0039.xml
article
44
44,45,121,122,124,125
camerette
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Close-up photography with a single-lens reflex camera
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CLOSE-UP photography with the single-lens reflex is exactly the same as with any other camera, only it’s much easier. The two biggest problems of closeup work are caused by decreased depth of field and by parallax displacement—the failure of the viewfinder to cover the exact field of the lens.
PopularPhotography_19540901_0035_003_0040.xml
article
46
46,120,121
camerette
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The single-lens reflex as a portrait camera
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THE SINGLE-LENS reflex is one of the best cameras for portraiture—either candid or formal—chiefly because your subject is right there on the groundglass until the last minute before exposure. He can be at ease and move naturally without you having to worry unduly about his being in focus.
PopularPhotography_19540901_0035_003_0041.xml
article
47
47,48,49,50,51,52,53
PICTURE FEATURE
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ROBERT CAPA
A famous novelist writes a tribute to his friend and collaborator, a fabulous photo-journalist and a courageous reporter who was killed in action at the front line in Indochina
A MEMORIAL PORTFOLIO
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JOHN STEINBECK
I KNOW NOTHING ABOUT photography. What I have to say about Capa’s work is strictly from the point of view of a layman, and the specialists must bear with me. It does seem to me that Capa has proved beyond all doubt that the camera need not be a cold mechanical device.
PopularPhotography_19540901_0035_003_0042.xml
article
54
54,55,90,94,95
EQUIPMENT AND MATERIALS
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NEW TOOLS FOR CANDID PRESS WORK
A faster lens—the f/2.8 Xenotar A faster sheet film—Kodak Royal Pan
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[no value]
BOB SCHWALBERG
TWO NEW PRODUCTS combining high speed with high quality have recently appeared on the market as if in answer to the prayers of the press photographer who finds many doors open to him on the condition that his favorite weapons, the flashbulb and speedlight, are checked on the outside before entering.
PopularPhotography_19540901_0035_003_0043.xml
article
56
56,57,58,59,60,61
COLOR FEATURES
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COLOR AFTER DARK
A world of lights and wonder waits for you and your camera somewhere between dusk and dawn
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WHEN YOU'RE shooting color late in the day, don't rush to finish a roll before that evening sun goes down. Save a few frames for twilight and after: for the dying light in the summer sky, for the bright blink of neon, the white slash of headlights in the night.
PopularPhotography_19540901_0035_003_0044.xml
article
62
62,63,64,65
GENERAL INTEREST
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TOMORROW’S PROFESSIONALS?
Teen-agers win prizes—and recognition—in three national contests
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EVERY YEAR, several thousand high-school students who are also amateur photographers put their best prints forward in three big national contests held just for them, and offering several thousands of dollars in prize money. The quality of the entries (and especially of the prize-winners) is excellent.
PopularPhotography_19540901_0035_003_0045.xml
article
66
66,67,68,69
DARKROOM
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TROUBLE SHOOTING CHART
Here's a handy reference list of common faults that can be used to help identify the trouble, trace it to its source, creep into negatives and/or prints during processing. It can eliminate the cause, and remedy the damage if possible
1 WATER SPOTS—
2 MECHANICAL INJURIES—
3 WAVY, UNEVEN SHRINKAGE OF IMAGE—
4 FOG—
5. DEVELOPMENT FOG—
6. IMAGE REVERSED NEGATIVE—
7. MOTTLED NEGATIVES—
8 HYPO DEPOSITS (WHITE) ON NEGATIVE—
9. PINHOLES AND TRANSPARENT SPOTS—
10. BLOTCHES, LINES, STREAKS, STATIC MARKS, FINGERPRINTS—
11. BROWN OR RED STAIN—
12. YELLOW STAIN—
13. GREEN STAIN—
14. PURPLE STAIN—
15. YELLOW-WHITE SHEEN—
16 GREEN-TO-RED STAIN—
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DAN BECKER
HOW IT HAPPENS—Improper draining and no sponging, or the use of too-wet sponges in squeegeeing thE films after washing. HOW TO PREVENT IT—Rewash negatives for at least 5 minutes and treat them with a wetting agent, such as Kodak Photo-Flo, before redrying.
PopularPhotography_19540901_0035_003_0046.xml
article
70
70,71,72,73,74,75
PREVIEW
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1955 PHOTOGRAPHY ANNUAL
The world's best buy is bigger, better, and more exciting than ever
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HERE is a six-page sampling of the big new 1955 edition of PHOTOGRAPHY ANNUAL, which is scheduled to appear on newsstands across the country on August 20th. Like its predecessors, this year's edition, priced at $1.00 per copy, will be packed with the finest contemporary pictures the editors of PHOTOGRAPHY magazine could gather from the four corners of the globe.
PopularPhotography_19540901_0035_003_0047.xml
article
76
76,77
GENERAL INTEREST
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HOW WOULD YOU HAVE DONE IT?
Any one of these assignments might have stumped the average photographer. Ford's staffers take them in their stride daily
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FORD MOTOR COMPANY'S staff of photographers could be described as industrial, but according to their supervisor, Edward Ellis, they must also have the rare combination of the attributes of commercial, news, and color photographers. Besides the obvious predominance of automotive subjects, they have had to photograph many things in many places, from deckhands to royalty, all over the country.
PopularPhotography_19540901_0035_003_0048.xml
article
78
78,79,80,81
PICTURE IDEAS
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INLAND PIN-UPS
For cheesecake, a beach is nice but not necessary. You can make 'stoppers' like these down on the farm or out in the backyard
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HOMER BURK WRIGHT
IF YOU HAPPEN TO LIVE near an ocean or a lake, or at least take your vacations there, the beach is a ready-made "location" for your summer pin-ups. Most of the bathing-suited beauties on magazine covers are photographed on a sandy strand, against a sparkling sea—because it's a "natural."
PopularPhotography_19540901_0035_003_0049.xml
article
82
82,118,120
TRAVEL
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PICTURES ON THE HIGHWAY
Timely tips on travel and photography along the road
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BRADLEY SMITH
EXCITING VISTAS beckon the photographer who takes to the open road with camera and car. There are myriad picture possibilities on or near the highway—shots to be made from the vantage point of a parked car by the roadside, or through the wind shield or open window.
PopularPhotography_19540901_0035_003_0050.xml
advertisement
83
83
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EASTMAN KODAK COMPANY: Kodak Duaflex III
[no value]
EASTMAN KODAK COMPANY
Kodak Duaflex III
[no value]
[no value]
PopularPhotography_19540901_0035_003_0051.xml
advertisement
84
84,85,86
[no value]
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EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
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PopularPhotography_19540901_0035_003_0052.xml
advertisement
87
87
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19540901_0035_003_0053.xml
article
87
87,126
FOR THE BEGINNER
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YOU CAN take appealing pictures of children
It's a fascinating phase of camera work—and here's how to do it
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JOSEPH FOLDES
POHOTOGRAPHING CHILDREN isn't as difficult as you may think. Perhaps you have tried it and have not been satisfied with the results of your efforts. Or maybe you've been a little bit apprehensive about attempting it. But you can take appealing pictures of children by following the easy steps outlined here.
PopularPhotography_19540901_0035_003_0054.xml
advertisement
88
88
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Advertisements
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ELECTRIC & MANUFACTURING CO., Inc.
DORMITZER 208-A
ELECTRIC & MANUFACTURING CO., Inc.
DORMITZER DB-1
[no value]
[no value]
PopularPhotography_19540901_0035_003_0055.xml
advertisement
88
88
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MICO PHOTO PRODUCTS: MICOette DELUXE
[no value]
MICO PHOTO PRODUCTS
MICOette DELUXE
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PopularPhotography_19540901_0035_003_0056.xml
advertisement
88
88
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Calumet Manufacturing Company: CALUMET TEMP-TANKS
[no value]
Calumet Manufacturing Company
CALUMET TEMP-TANKS
[no value]
[no value]
PopularPhotography_19540901_0035_003_0057.xml
advertisement
89
89
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Advertisements
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Burleigh Brooks, Inc.
Rollei
[no value]
[no value]
PopularPhotography_19540901_0035_003_0058.xml
advertisement
90
90
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Advertisement: EXPOSURE METER
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EXPOSURE METER
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PopularPhotography_19540901_0035_003_0059.xml
advertisement
90
90
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The NEGA-FILE CO.
[no value]
The NEGA-FILE CO.
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PopularPhotography_19540901_0035_003_0060.xml
advertisement
91
91
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Advertisements
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ABE COHEN'S EXCHANGE, INC.
35mm PENTACON
ABE COHEN'S EXCHANGE, INC.
ZEISS PRISM BINOCULARS
[no value]
[no value]
PopularPhotography_19540901_0035_003_0061.xml
advertisement
92
92,93
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Advertisements
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PEERLESS CAMERA
ROLL FILM CAMERAS
PEERLESS CAMERA
REFLEX CAMERAS
[no value]
[no value]
PopularPhotography_19540901_0035_003_0062.xml
advertisement
94
94
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Advertisements
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FREESTYLE HSALES CO.
CUT FILM
FREESTYLE HSALES CO.
ROLL FILM
[no value]
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PopularPhotography_19540901_0035_003_0063.xml
advertisement
94
94
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KINNARD CO.: ENLARGING METER
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KINNARD CO.
ENLARGING METER
[no value]
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PopularPhotography_19540901_0035_003_0064.xml
advertisement
94
94
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Roland Jeanneret
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Roland Jeanneret
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PopularPhotography_19540901_0035_003_0065.xml
advertisement
95
95
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CARL ZEISS, INC.: CONTAFLEX
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CARL ZEISS, INC.
CONTAFLEX
[no value]
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PopularPhotography_19540901_0035_003_0066.xml
article
96
96
EQUIPMENT AND MATERIALS
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NEW POLAROID CAMERA
Compact Highlander model uses smaller, less expensive film roll, incorporates features of other “picture-in-a-minute” cameras
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THE Polaroid Corporation, Cambridge, Mass., has introduced a new “picture-in-a-minute” camera—the Highlander ($69.95)—which makes wallet-size (2¾x3½-inch) pictures on a smaller, less expensive film roll (8 pictures for $1.19).
PopularPhotography_19540901_0035_003_0067.xml
advertisement
97
97
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Advertisements
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GRAND CENTRAL CAMERA EXCHANGE INC.
EXAKTA VX
GRAND CENTRAL CAMERA EXCHANGE INC.
PENTACON
[no value]
[no value]
PopularPhotography_19540901_0035_003_0068.xml
advertisement
98
98
[no value]
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Willoughlys
[no value]
Willoughlys
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0069.xml
advertisement
99
99
[no value]
[no value]
Advertisements
[no value]
WILLOUGHBYS
HELIAR f4.5
WILLOUGHBYS
APO-LANTHAR f4.5
[no value]
[no value]
PopularPhotography_19540901_0035_003_0070.xml
advertisement
100
100
[no value]
[no value]
THREE DIMENSION COMPANY: Headliner 300
[no value]
THREE DIMENSION COMPANY
Headliner 300
[no value]
[no value]
PopularPhotography_19540901_0035_003_0071.xml
advertisement
100
100
[no value]
[no value]
THREE DIMENSION COMPANY: Stereotone TAPE RECORDER
[no value]
THREE DIMENSION COMPANY
Stereotone TAPE RECORDER
[no value]
[no value]
PopularPhotography_19540901_0035_003_0072.xml
advertisement
101
101
[no value]
[no value]
Advertisements
[no value]
THREE DIMENSION CO.
Stereo Vivid
THREE DIMENSION CO.
Stereo Colorist
[no value]
[no value]
PopularPhotography_19540901_0035_003_0073.xml
advertisement
102
102
[no value]
[no value]
ARROW METAL PRODUCTS CO.
[no value]
ARROW METAL PRODUCTS CO.
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0074.xml
advertisement
102
102
[no value]
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CADWELL CORPORATION: SHUR-GRIP
[no value]
CADWELL CORPORATION
SHUR-GRIP
[no value]
[no value]
PopularPhotography_19540901_0035_003_0075.xml
advertisement
102
102
[no value]
[no value]
Eastern CAMERA EXCHANGE
[no value]
Eastern CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0076.xml
advertisement
103
103
[no value]
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0077.xml
advertisement
104
104,105
[no value]
[no value]
Advertisements
[no value]
Brooks Camera
CONTAX D
Brooks Camera
IKONTA
[no value]
[no value]
PopularPhotography_19540901_0035_003_0078.xml
advertisement
106
106
[no value]
[no value]
Paillard Products, Inc.: BOLEX
[no value]
Paillard Products, Inc.
BOLEX
[no value]
[no value]
PopularPhotography_19540901_0035_003_0079.xml
article
107
107,108,109,112,114,116,117
amateur movie section
[no value]
Choosing and using lenses
Wide-angle, normal, or telephoto—each objective should be matched correctly to the particular kind of scene to he shot
Objectives of different focal length have specialized uses
Begin With the Standard Lens
depth of field varies with focal length
telephoto brings separate planes closer
[no value]
[no value]
HERB A. LTGHTMAN
MY FAVORITE movie-supply dealer tells me that not a day goes by in which at least one movie-maker does not come into his store to ask for instruction in the use of cine lenses of varying focal lengths. These movie hobbyists want to know when to use the wide-angle lens, when a standard lens would do the trick, and just what telephoto lenses are really for.
PopularPhotography_19540901_0035_003_0080.xml
article
110
110
photo tips
[no value]
photo tips
short cuts to better pictures
Added Efficiency for Changing Bag
For Home Movie Titles
Aid in Interval Timing
Hold Camera Steady
Prevent Accidental Shutter Release
[no value]
[no value]
[no value]
A removable sleeve will provide in creased efficiency and freedom of motion when using a changing bag. It is made of strong, corrugated cardboard cut four inches shorter than twice the width of the bag and two inches narrower than the zipper opening, then folded to form a sleeve with sides about ten inches high.
PopularPhotography_19540901_0035_003_0081.xml
advertisement
110
110
[no value]
[no value]
Keystone Camera Co.: Keystone
[no value]
Keystone Camera Co.
Keystone
[no value]
[no value]
PopularPhotography_19540901_0035_003_0082.xml
advertisement
111
111
[no value]
[no value]
Advertisements
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ZEISS CONTAFLEX
[no value]
LEICA M3
[no value]
[no value]
PopularPhotography_19540901_0035_003_0083.xml
advertisement
112
112
[no value]
[no value]
Color-Pix Inc
[no value]
Color-Pix Inc
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0084.xml
advertisement
113
113
[no value]
[no value]
Advertisements
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DELTA PHOTO SUPPLY
35mm ANSCO COLOR
DELTA PHOTO SUPPLY
35mm BULK FILM
[no value]
[no value]
PopularPhotography_19540901_0035_003_0085.xml
advertisement
114
114
[no value]
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MONTGOMERY WARD: Gadget Bag
[no value]
MONTGOMERY WARD
Gadget Bag
[no value]
[no value]
PopularPhotography_19540901_0035_003_0086.xml
advertisement
114
114
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GRAPHIC STUDIO
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GRAPHIC STUDIO
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0087.xml
advertisement
114
114
[no value]
[no value]
TRAVELWORLD, Inc.
[no value]
TRAVELWORLD, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0088.xml
advertisement
114
114
[no value]
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CARL W. JAMER: 750mm TELEPHOTO LENS
[no value]
CARL W. JAMER
750mm TELEPHOTO LENS
[no value]
[no value]
PopularPhotography_19540901_0035_003_0089.xml
advertisement
115
115
[no value]
[no value]
Advertisements
[no value]
RITZ CAMERA CENTERS
Kodak Brownie Movie F2.7
RITZ CAMERA CENTERS
Kodak Brownie Movie F1.9
[no value]
[no value]
PopularPhotography_19540901_0035_003_0090.xml
advertisement
116
116
[no value]
[no value]
INTERSTATE PHOTO SUPPLY CORP.: ELITAR
[no value]
INTERSTATE PHOTO SUPPLY CORP.
ELITAR
[no value]
[no value]
PopularPhotography_19540901_0035_003_0091.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
SUPERIOR BULK FILM COMPANY
DELUXE CINE PRINTER
SUPERIOR BULK FILM COMPANY
REVERSAL CHEMICALS
[no value]
[no value]
PopularPhotography_19540901_0035_003_0092.xml
advertisement
116
116
[no value]
[no value]
advertising dispalys, inc.
[no value]
advertising dispalys, inc.
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0093.xml
advertisement
117
117
[no value]
[no value]
SIMMON BROTHERS INC.: omega 120
[no value]
SIMMON BROTHERS INC.
omega 120
[no value]
[no value]
PopularPhotography_19540901_0035_003_0094.xml
advertisement
118
118
[no value]
[no value]
Quick-set, Inc.: A Quick-Set Elevator Champ
[no value]
Quick-set, Inc.
A Quick-Set Elevator Champ
[no value]
[no value]
PopularPhotography_19540901_0035_003_0095.xml
advertisement
118
118
[no value]
[no value]
ALCO PHOTO SUPPLY: ILFORD HP-3 ROLL FOLM
[no value]
ALCO PHOTO SUPPLY
ILFORD HP-3 ROLL FOLM
[no value]
[no value]
PopularPhotography_19540901_0035_003_0096.xml
advertisement
119
119
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Advertisement
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PopularPhotography_19540901_0035_003_0097.xml
advertisement
120
120
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Advertisements
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PopularPhotography_19540901_0035_003_0098.xml
advertisement
121
121
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION: FEDERAL
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
FEDERAL
[no value]
[no value]
PopularPhotography_19540901_0035_003_0099.xml
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122
122
[no value]
[no value]
PHOTOGRAPHY
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PHOTOGRAPHY
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[no value]
[no value]
PopularPhotography_19540901_0035_003_0100.xml
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122
122
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Advertisement
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PopularPhotography_19540901_0035_003_0101.xml
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122
122
[no value]
[no value]
INTERNATIONAL SALES CO.
[no value]
INTERNATIONAL SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0102.xml
advertisement
122
122
[no value]
[no value]
Jay Curtis Publications
[no value]
Jay Curtis Publications
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0103.xml
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123
123
[no value]
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0104.xml
advertisement
124
124
[no value]
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Advertisements
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PopularPhotography_19540901_0035_003_0105.xml
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125
125
[no value]
[no value]
REALIST, INC.
[no value]
REALIST, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0106.xml
advertisement
126
126
[no value]
[no value]
Advertisements
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PopularPhotography_19540901_0035_003_0107.xml
advertisement
127
127
[no value]
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0108.xml
advertisement
128
128
[no value]
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Advertisements
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PopularPhotography_19540901_0035_003_0109.xml
article
128
128,129
Calendar of photographic exhibitions
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Calendar of photographic exhibitions
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[no value]
[no value]
[no value]
*Conducted according to the recommended practices of the Photographic Society of America. Iowa State Fair International Photographic Salon, Iowa State Fair, Des Moines, Iowa. Closes Aug. 11, 1954. No entry fee, four prints in each class. Prizes offered. No entry fee, four prints in each class. Prizes offered.
PopularPhotography_19540901_0035_003_0110.xml
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129
129
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DIRECTOR PRODUCTS CORPORATION
[no value]
DIRECTOR PRODUCTS CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540901_0035_003_0111.xml
review
130
130,131,132,134,136
what's new
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what's new
Trade Notes and News
CAMERAS
LENSES AND ACCESSORIES
PROJECTION & VIEWING EQUIPMENT
FLASH
SOUND RECORDING EQUIPMENT
EXPOSURE METERS
DARKROOM EQUIPMENT
MISCELLANEOUS
BELL & HOWELL COMPANY
[no value]
BELL & HOWELL COMPANY
Spider Turret
$125
NEW ACCESSO RIES BY BELL & HOWELL COMPANY PA NY, 7100 Mc Cormick Road, Chi cago 45, are for 16mm cameras. Spider Turret for B & H 70-DL camera permits an unlim ited variety of lens comlinations. Any three lenses from 0.7 to 6 inches in focal length may be used without optical or mechanical interference. The other accessory, usable separately or In combination with Spider Turret, Is a Sports Finder with a large recticle finder having 1-, 2-, 3-, and 4inch fields clearly marked. Action thus may be followed as it enters the taking area from those surrounding It. Price is $85 for Spider Turret and $125 for the Sports Finder installed, with an order for a new Bell & Howell 70-DL camera. Installing on cam eras presently owned costs $95 for turret and $125 for finder.
BELL & HOWELL COMPANY
CHALLENGER
$49.95
CHALLENGER Is the trade name for a new .35-mm ster eo camera intro duced by Sterling Howard Corp., 561 El Tremont Ave., New York 57, N. Y. It features matched ff3.5 hex lenses; shutter speeds from 1/10 to 1/100 sec with synchronization and T-B settings; sin gi e-control shutter, focusing, and aperture adjustments, etc. Multiple exposures are possible without advancing the film. Price is $49.95, and a complete line of accessories is available.
BELL & HOWELL COMPANY
PHOTINA REFLEX
$6
PHOTINA REFLEX, an Import of Ocean Photo Supply Co., Inc., 11 W. 20th St., New York 11, N. Y., takes 21/4x2!4 pic tures and has an f/3.5 Steinhell Cas sar lens In Prontor SVS shutter with speeds from 1 sec ond to 1/300 and Bulb; tiltable view finder magnifying lens; built-In self timer; depth-offield scale; and other features. Price of the camera is $49.95 and an Eveready velvet-lined case with extension straps and tripod screw costs $6. Ocean will advise name of nearest dealer upon request.
BELL & HOWELL COMPANY
ACCURA MODEL III REFLEX HOUSING
$39.95
ACCURA MODEL III REFLEX HOUSING is now available for Leica, Canon, and Tower cameras. It utilizes a metal lever for si multaneous release of mitror and shut ter, and has a de tachable eyepiece Interchangeable with an eyelevel prism device. The housing Is priced at $39.95 and the prism device at $13.95. Full information is available from the importer, Photographic and Distributing Corp., 67 Forest Road, Valley Stream, N.Y.
BELL & HOWELL COMPANY
ELITAR LENS
$44.95
ELITAR LENS of 6.5-mm focal length and f/1.9 aperture is announced by Interstate Photo Supply Corp., 28 W. 22nd St., New York, N. Y. The new lens has eight coated elements and its resolving power is said to be 2,000 lines per inch in the center and a minimum of 1,250 lines per inch at the edges. Sharp definition is obtainable at full open ing of f/1.9, according to the Importer. Price is $44.95.
BELL & HOWELL COMPANY
SPIRATONE 6-MM WIDE ANGLE
$29.95
SPIRATONE 6-MM WIDE ANGLE LENS for 8-mm is available in focus ing mount adjust able from 6 In. to infinity. It is a prod uct of Spiratone, Inc., 49 W. 27th St., New York. Like its fixed-focus m o d e I the new lens has six elements and click stops; is coated and color-corrected. It Is available in standard D and in B & H mounts. Price Is $29.95.
BELL & HOWELL COMPANY
POLAROID FILTERS
$3.50
POLAROID FILTERS now are made by Tiffen Marketing Co., 617 Sackett St., Brooklyn, N.Y., and the Polaroid Cor poration. They are guaranteed for life and are used to eliminate surface reflections, revealing detail or color that otherwise might be obscured. Tiffen Polaroid Filters are available in all stand ard sizes from Series #C to Series #9, prices starting at $3.50.
BELL & HOWELL COMPANY
LIGHT CORRECTOR DISKS
$33.45
LIGHT CORRECTOR DISKS made by Harrison & Harrison, 6363 Santa MonicaBlvd., Holly wood 38, Calif., now are duplicated in Gelatate, precut in Sizes 5 and 6, and supplied with every Harrison Color Meter Attachment for G-E, DW, and Weston Master Exposure Meters. The disks are papkaged in book form, with tissue-sleeve separations and a steel clip that holds the book closed also serves as tweezers to re move the disks. Prices, with filter holder and filter-retaining glass: Size 5, $33.45; SIze 6, $37.45.
BELL & HOWELL COMPANY
ROLLEIMETER
$24
ROLLEIMETER, a rangefinder for the Rolleiflex camera, is imported by Bur leigh Brooks Co., 10 W. 46th St., New York 36, N. Y. It Is of optical type and permits making sports or flash shots with greater cer tainty. The "eye piece" Is a vertical glass rod located in the center of the dlrect-view finder. In operatIons extension of the camera front moves a lever which actu ates the rangefinder. There are two mod els, one for Rolleifiex Automat 3.5 and the other for Rollelfiex 2.8 C. Each costs $24.
BELL & HOWELL COMPANY
STEREO ROYAL
$64.95
STEREO ROYAL, a product of Stereocraft, Inc., 296 Pearl St., New York 38, N. Y., is a compact, portable 3-D viewer that folds to 14x8½x4½ and weIghs 8 lb. It has a pair of matched f/3.5 anastigmat lenses which provide a combined Image viewable by Polaroid glasses. Several persons can view at the same time. Slides can be inserted from either side and push each other Into viewing position. Price of Stereo Royal Is $64.95.
BELL & HOWELL COMPANY
VOTAR VIEWER
$5.95
VOTAR VIEWER, made by Voss Photo Products. 601 W. 156th St., New York 32, N. Y., employs a bulb said to increase brilliance of 2x2 slides. Votar will also take Bantam and film strips. Its construction is such that more than one person can view at the same time. It folds to 4 inches, as shown in the left-hand illustration and can be carried in pocket or purse. Price from dealers or directly from Voss is $5.95.
BELL & HOWELL COMPANY
PROJECTORS
$29.50
PROJECTORS of “slide-cooling” type are announced by G-M Laboratories, Inc., 4300 N. Knox Ave., Chicago 41. Improvements in earlier models include provision for automatic slide , changing, doubled light output by means of a new “Full-Power” optical system, and more efficient cooling. All of the new m<>dels accept the Airequipt Automatic Slide Changer. Prices of the three new models are: 200-watt, $44.50: 150-watt, $37.50 ; and 100-watt, $29.50.
BELL & HOWELL COMPANY
MEGALUME
$159.95
MEGALUME I Electronic Flash is a wet-cell-powered unit with an output of 100 watt-seconds and a flash duration of 1/2500 second. Recycling time is six seconds on alternating current, or nine seconds on its own battery. Megalume’s vibrator is easily obtained and replaceable, it is claimed. A feature is ability to charge the unit from any automobile battery. Price, complete as shown in the Illustration, plus battery, is $159.95.
BELL & HOWELL COMPANY
CANON FLASH
$36
CANON FLASH UNIT B-III, introduced by Canon Sales Co., Inc., 67 Wall St., New York 5, N. Y., Is a flash attachment for the older models of Canon cameras lacking flash synchronization. With focalplane bulbs it synchronizes accurately for speeds from 1/50 to 1/200 sec. The device clamps into the accessory bracket, has a B-C unit with 200-mfd condenser operating on a 22Vè-v battery. The 5-in. reflector is polished and provides 65-degree light spread. There is an accessory clip and self-timer outlet. Price is $36.
BELL & HOWELL COMPANY
SIDE LIGHT MODEL 23
$37.50
SIDE LIGHT MODEL 23 for Synctron DB-1 Dry Battery Electronic Flash Unit is announced by Dormitzer Electric & Manufacturing Company, Inc., 5 Hadley St., Cambridge, Mass. Usable with Synctron DB-1 flash unit, it maintains the recycling time of 5 sec and also the 1/2000-sec flash speed, it is claimed. Model 23 can be mounted on any standard tripod, or, through use of a Synctron 3A-2186-A swivel, to any light stand. Price with 15 ft of cable and trigger cable is $37.50.
BELL & HOWELL COMPANY
ZEISS IKOBLITZ
$9.50
ZEISS IKOBLITZ O is described by Carl Zeiss, Inc., 485 Fifth Ave., New York 17, N. Y., as a small unit of ivory plastic, with connecting cord and removable 5%-in. reflector attachable by a half turn. A tiny test lamp is contained within the push button which operates it. It accepts all standard bayonet-base flashbulbs, weighs but 3 % oz less battery, and costs $9.50 without battery.
BELL & HOWELL COMPANY
MIXER MAGNESOUND
$199.45
MIXER MAGNESOUND, announced by Victor Animatograph Corp., Davenport, Iowa, is claimed to be the only 16-mm magnetic sound attachment on the market, and adapts to any Victor 16-mm Sound Motion Picture Projector. It has individual inputs for microphone and phonograph, and both may be used at once. In use, magnetic-striped single or double perforated film is placed over the usual threading route and the projector operated in the routine manner. Automatic erasure of previous recording is effected when a new recording is made. Price, with amplifier, microphone, sound head, and carrying case, is $199.45.
BELL & HOWELL COMPANY
AMPRO COMBINATIONS
$264.45
NEW AMPRO COMBINATIONS of tape recorder and radio are announced by Ampro Corporation, 2835 Western Ave., Chicago. One is the Celebrity combination, designated as Model 755T, and the other the Hi-Fi combination, Model 756T. The latter at 7% ips has a frequency response of 40 to 12,500 cps, and the Celebrity at 3% ips has a frequency response of 40 to 8,000 cps. Price of Hi-Fi is $274.45 and Celebrity costs $264.45. Write Ampro for full descriptions.
BELL & HOWELL COMPANY
[no value]
BELL & HOWELL COMPANY
BEWI-AUTOMATIC EXPOSURE METER
$29.50
BEWI-AUTOMATIC EXPOSURE METER, distributed by Willoughbys, 110 W. 32nd St., New York 1, N. Y., has a builtin “calculating” device which combines an internal computing device with a photoelectric cell. When the button is pressed the instrument reads the light and correct lens and shutter settings are shown automatically when it is released. A signal warns when the light level is too low for shooting. Price is $29.50.
BELL & HOWELL COMPANY
GOSSEN SIXTOMAT x3 photoelectric meter
GOSSEN SIXTOMAT x3 photoelectric meter was designed for critical exposure determination by reflectedor incident-light readings. A roll diffuser converts Distomat x3 from one to the other, and a Color Finder indicates color temperatures from 2600 to 10,000 K. A hairline cross permits immediate automatic readings for all ASA film speeds and all shutter speed/lens stop combinations. The price is $29.95 from dealers or Photoptic Corp., 235 Fourth Ave., New York 3, N, Y.
BELL & HOWELL COMPANY
NORWOOD DIRECTOR Exposure meters
$12.50
NORWOOD DIRECTOR Exposure meters can be converted to the new Color-Matic model (including testing, rescaling, recalibrating, and overhauling) for $12.50, according to Director Products Corp., 570 Fifth Ave., New York, N. Y. Meters may be taken to any photo dealer for the conversion.
BELL & HOWELL COMPANY
PAK-O-FAX
PAK-O-FAX, a card-index system of useful photographic tables and charts, is a product of John P. Tillery, 910 Riverside Drive, New' York 32, N. Y. The first issuance consists of a celluloid sheath containing exposure guides, various stop-motion charts, and filmspeed tables. Successive groups will include much other useful information. Each set costs a dollar. Order from Tillery as above.
BELL & HOWELL COMPANY
VARIABLE-CONTRAST PHOTOGRAPHIC PAPER
VARIABLE-CONTRAST PHOTOGRAPHIC PAPER, made under Du Font’s Varigam trademark for the past 14 years, will be manufactured by three other companies under their own brand names. The companies licensed by Du Pont to make the paper are Ansco, Binghamton, N. Y., the Haloid Company, Rochester, N. Y., and Grant Photo Products, Cleveland, Ohio.
BELL & HOWELL COMPANY
OMEGALITE LAMPHOUSE
$119.50
OMEGALITE LAMPHOUSE, product of Simmon Brothers, Inc., Long Island City, N. Y., is now available for Automega B-5 and Omega B-6 enlargers, utilizes an 8V¿in. fluorescent lamp providing a high printing speed and color temperature of 4500 K. The light source is diffused and thus provides less contrasty enlargements than with condensers and reduces the need for spotting by suppressing surface scratches, dust, retouching, etc. The unit may be purchased separately or with the enlargers noted above. Price is $42.75 as auxiliary; $119.50 with Omega B-6; $144.50 with Automega B-5.
BELL & HOWELL COMPANY
DURST REPORTER
$59.50
DURST REPORTER is a 35-mm enlarger recently announced by Alfred Bass Inc., 585 Market St., San Francisco. Its lens mount accommoda tes many of the leading 35-mm lenses ; film rests only on its perforated edges; and the upper part of film carrier and condenser is inset with rubber to prevent scratching. Height adjustments are made by pressing a release spring knob then releasing it when the enlarger head reaches the desired point. For extreme enlargements the head swivels to a vertical position (see insert in illustration) to permit projection toward the wall. The lamp house has a double wall which keeps the outer housing at low temperature for comfortable handling. Price is $59.50.
BELL & HOWELL COMPANY
FOCUSING ATTACHMENT FOR OMEGA D-2 ENLARGER
FOCUSING ATTACHMENT FOR OMEGA D-2 ENLARGER is announced by Simmon Brothers, Inc., Long Island City, N. Y. It consists of a bellows and an additional focusing device attachable to the projector in place of the standard lens mount. Extending the bellows moves the lens farther from the negative than is normally possible, permitting the making of 1:1 reductions and prints. The D-2 is priced at $28.50 and similar devices are available for Automega B-5, Omega B-6, and Automega E-4 enlargers.
BELL & HOWELL COMPANY
SUPERIOR DELUXE CINE PRINTER
$99.50
SUPERIOR DELUXE CINE PRINTER, for 16mm and 8-mm silent and sound film is made by Superior Bulk Film Company, 442 N. Wells St., Chicago 10. It copies negative, positive, and color film, has 10 light adjustments for printing control, is motor driven, and prints 20 ft per minute. A special sound aperture in the sound printer is controlled by a separate lightcontrol rheostat. Capacity is 400 ft. Price of silent model is $99.50 and that of the sound model is $125.
BELL & HOWELL COMPANY
NEW COLOR LABS
NEW COLOR LABS recently opened by Eastman Kodak Company at Palo Alto, Calif., and Fair Lawn, N. J., bring to a total of nine the EK labs handling the processing of 8and 16-mm Kodachrome 135, 828, and Cine-Kodak film. Addresses of the new additions are, respectively, 925 Page Mill Road, Palo Alto, Calif., and Fairlawn. The other labs are located at Rochester, N. Y. ; Chicago. 111. ; Dallas, Texas ; Los Angeles, Calif.; Flushing, N. Y. ; Washington, D. C. ; and Atlanta, Ga.
BELL & HOWELL COMPANY
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$1.98
MC GREGOR PRODUCTS COMPANY, Rochester, N. Y., announces a 35-mm color package with twelve exposures, with which is furnished a new box for returning the film to the factory for processing. The same box is used for return to the owner. Price of the new 12-exposure roll, with processing and return, is $1.98. Processing includes separation and individual mounting of transparencies.
BELL & HOWELL COMPANY
PREMIER TITLE LETTERING SET
$4.95
PREMIER TITLE LETTERING SET has been introduced by Photo Materials Co., 334 N. Bell Ave., Chicago. It comprises a 13x18 white easel which also accommodates red, green, and black backgrounds, and more than 400 letters and numbers in red, yellow, and white which can be stripped from a plastic sheet and returned thereon after each use. Price, in a heavy envelope, is $4.95.
BELL & HOWELL COMPANY
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BEBELL & BEBELL Color Laboratories have moved from 2531 Church Ave., Brooklyn, N. Y., to larger quarters at 108 W. 24th St., New York, N. Y. The enlarged capacity will permit the production of four to five thousand 8x10 color duplicates, as well as large-size color work up to 40x50 duplicates.
BELL & HOWELL COMPANY
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LANCE COLORFILM PROCESSING LABORATORIES, INC., is moving into new quarters in the near future. The address will be 183-185 Court St., Brooklyn 1, N. Y., where much redesigned electronic equipment is said to have been installed.
BELL & HOWELL COMPANY
REEL-TAINER
$1.25
REEL-TAINER. announced by APT Corp., 4332 Stockton Blvd., Sacramento, Calif., is for 8-mm movie film, has automatic threading, requiring only that the end of the film be dropped into the reel while it is turning on the projector. A clutch arrangement immediately winds film tight without danger of tearing, scratching, or bending, it is claimed. A circular ringcover seals the Reel-Tainer when not in use. Price is $1.25 for 8-mm 200-ft size.
BELL & HOWELL COMPANY
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$1.50
CLEAR ENVELOPES, post card size, are available through Gaunt Industries, 827 Irving Park Road, Chicago 13, 111. Price, 25 for 60c, 100 for $2.25, or 300 for $6.00. They can be used for negatives and small prints. Another Gaunt product is the set of City and State Index Guide Labels. It consists of 10 sheets of names of the 260 major cities and towns in the U. S. and names of all 48 states. Price, 79c for a package or two packages for $1.50.
BELL & HOWELL COMPANY
NEGATIVE REDUCTION
NEGATIVE REDUCTION is the subject of the latest bulletin published by the Mallinckrodt Chemical Works, 2nd and Mallinckrodt Sts., St. Louis 7, Mo. Text, which deals with formula preparation and application, and how to select the right type of reducer, was prepared by Joseph Foldes, Copies of the Bulletin, No. 77 in a series, may be obtained by writing Mallinckrodt as above.
BELL & HOWELL COMPANY
CONQUEST TRIPOD
$19.95
CONQUEST TRIPOD, of elevating type, is a new offering of Davidson Star-D Co. of West Covina, Calif. It has Nylon spiral gearing and guides on the center-post lifting mechanism, which can be operated only by turning the hand crank. Guides and ways compensate each other as wear takes place, eliminating lost motion. The head features Dual-Control swing-tilt action with separate locking and its platform is of Multi-Cam type, accommodating cameras of any size. Price is $19.95.
BELL & HOWELL COMPANY
SAFE-LOCK FOLDING ACTION-LITE
$5.49
SAFE-LOCK FOLDING ACTION-LITE is announced by American Products Co., 3508 F.dson Ave.. Bronx 69, N. Y. It is made of aluminum, lias four lamp sockets with individual built-in switches, weighs 23 oz., swings open for action in ten seconds, and is priced at $8.95. A 2-lamp unit costs $5.49. All lamps are located above the lens level, permitting bounce-lighting effects when lamps are aimed at ceiling or walls.
BELL & HOWELL COMPANY
SECRETS OF GOOD COLOR PROJECTION
SECRETS OF GOOD COLOR PROJECTION is the title of a new free booklet published by Radiant Manufacturing Corp., Chicago 8, 111. It tells how to prepare and project color pictures. For your copy of tlie booklet write the corporation’s Public Relations Dept., 2627 Roosevelt Rd., Chicago S, 111.
BELL & HOWELL COMPANY
NEW OMNICA FOLDER
NEW OMNICA FOLDER, describing in detail various models of Omnica DeLuxe Fitted Leather Cases for entire miniature camera outfits, is available, without charge, from Kling Photo Corporation, 235 Fourth Ave., New York 3, N. Y.
BELL & HOWELL COMPANY
WILLOUGHBYs
WILLOUGHBYs, 110 W. 32nd St., New York, N. Y., has announced the opening of an “As-Is” camera department. Sold in this section is a large assortment of used cameras as received from earlier owners. If repairs are necessary Willoughbys repair department will quote the cost. Prices are said to be substantially lower than if the cameras had already been reconditioned.
BELL & HOWELL COMPANY
ARKI TRIPOD
$49.95
ARKI TRIPOD, imported by Karl Heitz, Inc., 150 W. 54th St., New York 19, N. Y., is now renamed “Triumph,” and its price has been increased from $49.95 to $59.70.
BELL & HOWELL COMPANY
PROFESSIONAL TITLER
$37.50
M-2 PROFESSIONAL TITLER is announced by Photo Materials Co., 334 N. Bell Ave., Chicago 12. It is designed around an optical bench and has a multiple-effects frame usable as a flip-flop panel and support for additional background and transparent sheets for use with letters provided with the set. Reflectors are also included. Any movie camera can be used with the titler. Price is $37.50.—^
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DAVIDSON star-D COMPANY: Star-D Conquest
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DAVIDSON star-D COMPANY
Star-D Conquest
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PopularPhotography_19540901_0035_003_0113.xml
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GOLDE MANUFACTURING CO.
MANUMATIC
GOLDE MANUFACTURING CO.
INDEX SLIDE FILES
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GOLDE MANUFACTURING CO.
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GOLDE MANUFACTURING CO.
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ZIFF-DAVIS Publishing Company
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ZIFF-DAVIS Publishing Company
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VIVI COLOR LABS
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VIVI COLOR LABS
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PANORAM FILM LABS
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PANORAM FILM LABS
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NATIONAL PHOTO COLORING SCHOOL
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NATIONAL PHOTO COLORING SCHOOL
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PopularPhotography_19540901_0035_003_0120.xml
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135
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PopularPhotography_19540901_0035_003_0121.xml
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135
135
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MINIFILM CAMERA CORP.
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MINIFILM CAMERA CORP.
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PopularPhotography_19540901_0035_003_0122.xml
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135
135
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GOLDEN GATE COLOR PRINTS
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GOLDEN GATE COLOR PRINTS
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PopularPhotography_19540901_0035_003_0123.xml
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135
135
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MODEL FILM CO.
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MODEL FILM CO.
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PopularPhotography_19540901_0035_003_0124.xml
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136
136
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Advertisements
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ADULT FILMS
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MOUNTED COLOR SLIDES
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PopularPhotography_19540901_0035_003_0125.xml
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Advertisement: PIN-UP PHOTOS
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PIN-UP PHOTOS
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PopularPhotography_19540901_0035_003_0126.xml
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136,137,138,139,140,141
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the photographic market place
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classified advertising
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PopularPhotography_19540901_0035_003_0128.xml
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EDMUND SCIENTIFIC CORP.
MOVIE PROJECTION LENS
EDMUND SCIENTIFIC CORP.
ANASTIGMAT ENLARGING LENSES
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PopularPhotography_19540901_0035_003_0129.xml
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GENERAL ELETRIC
PR-1 EXPOSURE METER
GENERAL ELETRIC
MASCOT EXPOSURE METER
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PopularPhotography_19540901_0035_003_0130.xml
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EASTMAN KODAK COMPANY: Chevron
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EASTMAN KODAK COMPANY
Chevron
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