Issue: 19540801

Sunday, August 1, 1954
August
2
False
35
Wednesday, December 3, 2014

Articles
cover
1
1,6
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PHOTOGRAPHY
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PopularPhotography_19540801_0035_002_0001.xml
advertisement
2
2,3
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ANSCO
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ANSCO
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PopularPhotography_19540801_0035_002_0002.xml
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4
4
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KLING PHOTO CORP.: LINHOF Super Technika
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KLING PHOTO CORP.
LINHOF Super Technika
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PopularPhotography_19540801_0035_002_0003.xml
advertisement
5
5
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Advertisements
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E. LEITZ, Inc.
Cameras
E. LEITZ, Inc.
Lenses
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PopularPhotography_19540801_0035_002_0004.xml
tableOfContents
6
6
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PHOTOGRAPHY
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PopularPhotography_19540801_0035_002_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19540801_0035_002_0006.xml
advertisement
7
7
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Advertisements
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STERLING-HOWARD
REVERE
STERLING-HOWARD
16mm BOLEX H-16
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PopularPhotography_19540801_0035_002_0007.xml
advertisement
8
8
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CARL ZEISS, INC.: Contax
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CARL ZEISS, INC.
Contax
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PopularPhotography_19540801_0035_002_0008.xml
article
8
8
letters to the editor
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letters to the editor
From Earl’s Alma Mater
Where’s Rangoon?
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We here on the Heidelberg campus read with considerable interest the article on Earl Wilson in the June issue of PHOTOGRAPHY. Since Mr. Wilson is an alumnus of this college, we wonder how his interest in photography might have been further stimulated had he had the opportunity to enjoy the excellent photographic equipment now a part of the campus of his alma mater.
PopularPhotography_19540801_0035_002_0009.xml
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9
9
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Polaroid Corp.: Land Cameras
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Polaroid Corp.
Land Cameras
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PopularPhotography_19540801_0035_002_0010.xml
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10
10,11
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Dowlings
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Dowlings
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PopularPhotography_19540801_0035_002_0011.xml
article
12
12,14,16
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Upton
Cool Slides. The value of informed demonstrators who speak the consumer’s language was never more graphically demonstrated than at the Chicago Trade Show of the MPDFA last March, where scores of new products vied for featured billing in the summaries compiled by the photographic press.
PopularPhotography_19540801_0035_002_0012.xml
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12
12
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KLING PHOTO CORP.
[no value]
KLING PHOTO CORP.
[no value]
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PopularPhotography_19540801_0035_002_0013.xml
advertisement
13
13
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Advertisements
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PENN CAMERA
PRAKTICA FX
PENN CAMERA
POTO DRYERS
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PopularPhotography_19540801_0035_002_0014.xml
advertisement
14
14
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Advertisement
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PopularPhotography_19540801_0035_002_0015.xml
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15
15
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Graflex Inc.: GRAFLEX 22
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Graflex Inc.
GRAFLEX 22
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PopularPhotography_19540801_0035_002_0016.xml
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16
16
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CANON SALES CO., INC.
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CANON SALES CO., INC.
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PopularPhotography_19540801_0035_002_0017.xml
advertisement
17
17
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Advertisements
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Bob RITZ
Retina II A
Bob RITZ
Graflex 22
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PopularPhotography_19540801_0035_002_0018.xml
advertisement
18
18
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THE FR CORPORATION
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THE FR CORPORATION
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PopularPhotography_19540801_0035_002_0019.xml
article
18
18
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Capa Killed in Vietnam, Werner Bischof in Peru
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ON A SINGLE DAY in May, photojournalism suffered two staggering blows. Robert Capa was killed by a land-mine explosion in the Red River delta of Indochina, and word came from Peru of the death of Werner Bischof in an automobile accident high in the Andes.
PopularPhotography_19540801_0035_002_0020.xml
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19
19,20,21
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Advertisements
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Willonghlys
PROXIMETER
Willonghlys
KODASLIDE POCKET VIEWER
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PopularPhotography_19540801_0035_002_0021.xml
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22
22
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WIRGIN BROTHERS: EDIXA STEREO
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WIRGIN BROTHERS
EDIXA STEREO
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PopularPhotography_19540801_0035_002_0022.xml
article
22
22
was my face red!
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was my face red!
Ham Butt
False Report
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While working as publicity director of a small radio station, I met and photographed many visitors to our studios, including Primo Carnera. He was wrestling in our Auditorium and invited me to be his guest, arranging for a ringside seat. In return.
PopularPhotography_19540801_0035_002_0023.xml
article
23
23,24
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DU PONT PHOTOGRAPHIC NEWS
Tips on taking pictures from the air
NEW “SUPERIOR” PRESS CAPTURES RODEO PAGEANTRY UNDER EXISTING LIGHT
Photo authority writes book on printing with “Varigam”
Anti-static solution keeps plastic filters clean
DOC RILEY SAYS—
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Planning to take a plane trip soon? If you are, you’ll find you can get some pretty wonderful shots by following these simple suggestions. First select a film to suit your needs. If your flight is during the bright sunshiny hours of day, Du Pont Fine Grain Pan (Daylight 32) will have all the speed you’ll need and permit great enlargement without loss of sharpness.
PopularPhotography_19540801_0035_002_0024.xml
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25
25
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540801_0035_002_0025.xml
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26
26,27
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Advertisements
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SPIRATONE INC.
TELEPHOTO
SPIRATONE INC.
POLARIZING FILTER
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PopularPhotography_19540801_0035_002_0026.xml
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28
28
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PAILLARD PRODUCTS, INC.: BOLEX
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PAILLARD PRODUCTS, INC.
BOLEX
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PopularPhotography_19540801_0035_002_0027.xml
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29
29,30,31
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MINIFILM CAMERA CORP.
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MINIFILM CAMERA CORP.
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PopularPhotography_19540801_0035_002_0028.xml
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32
32
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Advertisements
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EDMUND SCIENTIFIC CORP.
MOVIE PROJECTION LENS
EDMUND SCIENTIFIC CORP.
POCKET COMPARATOR
[no value]
[no value]
PopularPhotography_19540801_0035_002_0029.xml
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33
33
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Grand Central Camara Exchange, Inc.
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Grand Central Camara Exchange, Inc.
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PopularPhotography_19540801_0035_002_0030.xml
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34
34,35
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Advertisements
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PEERLESS CAMERA STORES
LEICA IIIF
PEERLESS CAMERA STORES
PRAKTICA FX
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PopularPhotography_19540801_0035_002_0031.xml
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36
36
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PEERLESS CAMERA
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PEERLESS CAMERA
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PopularPhotography_19540801_0035_002_0032.xml
article
36
36
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
The color film instructions tell me that I will get the best color around noon. Can I compensate for the yellowness of the late afternoon sun by using a blue filter?—J.M.K., York, Pa. This depends, of course on whether you are looking for perfect color (or as close to perfect as you can get) or whether you’re willing to settle for adequate color, which is often just as pleasing.
PopularPhotography_19540801_0035_002_0033.xml
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37
37
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PONDEB & BEST, INC.
[no value]
PONDEB & BEST, INC.
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PopularPhotography_19540801_0035_002_0034.xml
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38
38,39
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Advertisements
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Westen's
New ROLLEIFLEX AUTOMAT 3.5
Westen's
HASSELBLAD
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PopularPhotography_19540801_0035_002_0035.xml
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40
40
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ENTECO INDUSTRIES. INC.: STEREO TRI-FILTER KIT
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ENTECO INDUSTRIES. INC.
STEREO TRI-FILTER KIT
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PopularPhotography_19540801_0035_002_0036.xml
article
40
40
stereo today
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stereo today
Climbing for Pictures
Low-cost Duplicates
Seeing with Both Eyes
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Robert L. Mclntyre
A common criticism of stereo pictures, voiced in the clubs and PSA slide circuits, is “too much sky.” Deep-blue skies with billowing clouds often contribute a lot to the beauty of the scene—but they aren’t always at hand. A way to avoid showing a large expanse of empty sky is to find a high vantage point from which to shoot.
PopularPhotography_19540801_0035_002_0037.xml
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41
41
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Advertisements
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SUPREME PHOTO SUPPLY CO.
AERO EKTACHROME
SUPREME PHOTO SUPPLY CO.
FAMOUS McGREGOR
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PopularPhotography_19540801_0035_002_0038.xml
article
42
42
candid shots
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candid shots
Watch for the ANNUAL
Infrared That’s Ultra-Fast
A Stamp for George Eastman
Velvet Glove Treatment
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the Editors
As you read this, PHOTOGRAPHY’S staff is working on the two biggest projects of every year—the 1954 Picture Contest and the 1955 PHOTOGRAPHY ANNUAL. The contest deadline was July 1, and we’re busy organizing and classifying entries for the judging.
PopularPhotography_19540801_0035_002_0039.xml
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42
42
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Advertisements
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Olden
KODAK SIGNET
Olden
GOLDE NUMATIC
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PopularPhotography_19540801_0035_002_0040.xml
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43
43
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19540801_0035_002_0041.xml
article
44
44,45,111,112
GENERAL INTEREST
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BEAUTY BELOW THE BORDER
Hollywood glamour expert Earl Leaf found plenty of it on his recent tour of 24 hot countries. Here’s his own story of how he captured it on film
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EARL LEAF
THERE ARE many agreeable visions in this world which give pure pleasure to the beholder—a flamboyant sunset, a perfumed garden, moonlight on the bayous, a thin line of palms silhouetted before a tropical sky. Yet, the palm tree becomes all the more inspiring when a lovely brown-skinned maiden leans languorously against its trunk.
PopularPhotography_19540801_0035_002_0042.xml
article
46
46,47,48,49,90,91
HOW TO MAKE IT
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MAKE A PINHOLE CAMERA
You can produce a working camera with simple materials, scissors, and needle
How to make the pinhole
Construction plan for a simple one-shot camera
Here’s the completed camera
How to build a pinhole camera for use with film packs
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YOU don’t know what you’re missing if you’ve never made a pinhole camera and taken pictures with it. Not only do you get a sense of accomplishment from taking photographs with such simple equipment—a cardboard box with a hole in it—but the kinds of good pictures you can take are almost unlimited.
PopularPhotography_19540801_0035_002_0043.xml
article
50
50,51
HOW IT’S DONE
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The granite nude
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DECADES OF RESEARCH, thousands of manhours of high-priced scientists’ time, have been dedicated to reducing the graininess of the photographic image. Now that it is possible to get reasonably finegrain results even with fast film, along comes a Louisiana art student named A. E. Woolley, Jr., to reverse the whole process.
PopularPhotography_19540801_0035_002_0044.xml
article
52
52,53,54,55,56,57,118
CAMERA TECHNIQUE
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SELECTIVE FOCUS
Your lens’ depth of field is a powerful creative and practical tool. Aperture, focal length, and hyperfocal distance are factors
3 keys to selective focus
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HERB GILES
A PHOTOGRAPHIC LENS can produce a subject-image of maximum sharpness in only one plane. In the smaller hand-held cameras, which do not have the benefit of swinging lens supports, this plane of sharpness is parallel to the film. Objects in front of and back of this plane of critical focus, however, can appear acceptably sharp in the print, and this zone of acceptable sharpness is called the depth of field.
PopularPhotography_19540801_0035_002_0045.xml
article
58
58,59,96,98,99
HOW IT’S DONE
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INSECT CLOSE-UPS
A photographer explores the weird and beautiful world of six-legged creatures
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RICHARD L. CASSELL
IT ALL STARTED about 10 years ago during the days of gas rationing and an end to my week-long trips out in the country to photograph birds. To satisfy the cravings of my itchy shutter finger, I turned to the alleys, parks, and back-yard gardens of Los Angeles to try to find something else to shoot at.
PopularPhotography_19540801_0035_002_0046.xml
article
60
60,61
GENERAL INTEREST
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MOTHER AND CHILD
It’s an old, old story, but there’s always a new way to tell it in pictures
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BABIES AND THEIR MOTHERS are irresistible subject matter for the camera—summertime or anytime. Nothing else is so appealing, as you can judge from the proportion of magazine covers and advertisements built on the motherchild relationship.
PopularPhotography_19540801_0035_002_0047.xml
article
62
62,63,112,113
COLOR FEATURES
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COLOR LATITUDE
It’s wider than you may think
HOW EXPOSURE AFFECTS DAYLIGHT KODACHROME
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BOB SCHWALBERG
ONE OF THE FAVORITE topics among professional magazine photographers today is the amazing exposure latitude of Kodachrome film. In showing 35-mm slides made under all kinds of lighting conditions it is not at all unusual for a photographer to announce that perfectly acceptable transparencies were given twice or half as much exposure as the meter indicated.
PopularPhotography_19540801_0035_002_0048.xml
article
64
64,65,86,87
COLOR FEATURES
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CREATIVE COLOR CONTROL
Want to evoke mood or get special effects in your transparencies? Ednalite’s Color-toning filters provide a simple answer
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ARTHUR BARNEY
BECAUSE most photographers do not do their own color processing, their opportunity for creative control over this medium is limited to the instant of exposure. Black-and-white film, by comparison, is an intermediate in a process that begins with the exposure of a negative and ends when that negative is used to make a print or enlargement.
PopularPhotography_19540801_0035_002_0049.xml
article
66
66,67,68,69,107,108,109
EXCLUSIVE REPORT
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NEW SUPER-SPEED l-R FILM
Kodak’s amazing new infrared emulsion makes the impossible easy, opens new doors to available-light photography
THIS PICTURE MAKES HISTORY
Film Speed Comparison
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NORMAN C. LIPTON
BOB SCHWALBERG
ONE BLEAK, cold morning last January the Eastman Kodak Company made a flattering concession to the nation’s working photographers. They quietly transferred one of their recently developed high-speed infrared films from their list of “special-order” products for scientific and technical photography to the general list of still and ciné films which can be purchased at any time through all regular Kodak photo-supply dealers.
PopularPhotography_19540801_0035_002_0050.xml
article
70
70,71
PICTURE IDEAS
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HAPPY FEET
Unusual summer pictures by Edward Lettau capture a child’s exuberance, show that close-ups sometimes tell a story better than over-all shots
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ONE TEST of a good photographer is his ability to find details containing the essence of whatever he wants to portray. Such details are symbols of the subject as a whole, and may suggest far more than what actually is seen from the camera’s close-up viewpoint.
PopularPhotography_19540801_0035_002_0051.xml
article
72
72,73,74,75,76,77,78,79,80,81,100,102,103
PICTURE FEATURE
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How to put depth in two-dimensional pictures
SELECTIVE FOCUS
PERSPECTIVE
INTERRUPTED PLANES
EXTREME DEPTH OF FIELD
LIGHTING
DARK FOREGROUND
ATMOSPHERIC PERSPECTIVE
EXTREME CLOSE-UP
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ARTHUR A. GOLDSMITH
THE ILLUSION OF DEPTH—the third dimension—is just as important to a photographer with conventional equipment as it is to the man who uses a stereo camera. With stereo, visual impact and startling reality come automatically each time you trip the shutter, but with a conventional camera you must work to approximate the same effect.
PopularPhotography_19540801_0035_002_0052.xml
article
82
82,87,88,90
TRAVEL
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BEACH VACATIONS
Picture tips for shore holidays
Photogenic events at shore resorts
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BRADLEY SMITH
IN AUGUST, more people crowd the beaches of the United States than in any other month of the year. Most of them take their cameras along, but comparatively few come away with good pictures. For, although the beach offers a high average of good picture potentials (whether for still or movie camera, black-and-white or color) it also presents a great number of hazards, or “sand-traps,” for the unwary photographer.
PopularPhotography_19540801_0035_002_0053.xml
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83
83,84
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
[no value]
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PopularPhotography_19540801_0035_002_0054.xml
article
85
85
photo tips
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photo tips
short cuts to better pictures
Holder for Lens Tissues
Positioning Round Objects
Removing Chemical Deposit
Mending Loading Bags
Convenient Washing Device
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A match book cover makes a convenient container for lens tissues, and slips handily into a minimum of space. After the matches have been used, the staple which held them should be removed, and the lens tissues, cut to a size that will fit inside the cover, inserted in their place.
PopularPhotography_19540801_0035_002_0055.xml
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85
85
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19540801_0035_002_0056.xml
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86
86
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THREE DIMENSION COMPANY
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THREE DIMENSION COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0057.xml
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87
87
[no value]
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THREE DIMENSION CO.: TDC Stereotone
[no value]
THREE DIMENSION CO.
TDC Stereotone
[no value]
[no value]
PopularPhotography_19540801_0035_002_0058.xml
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88
88,89
[no value]
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BROOKS Cameras
[no value]
BROOKS Cameras
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0059.xml
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90
90
[no value]
[no value]
Gold & MANUFACTURING CO.
[no value]
Gold & MANUFACTURING CO.
[no value]
[no value]
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PopularPhotography_19540801_0035_002_0060.xml
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90
90
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GRAPHIC STUDIO
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GRAPHIC STUDIO
[no value]
[no value]
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PopularPhotography_19540801_0035_002_0061.xml
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91
91
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DIRECTOR PRODUCTS CORPORATION
[no value]
DIRECTOR PRODUCTS CORPORATION
[no value]
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PopularPhotography_19540801_0035_002_0062.xml
article
92
92,110
EQUIPMENT AND MATERIALS
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IMPROVED ROLLEI HAS REVOLUTIONARY SHUTTER
New Synchro-Compur shutter with coupled speed and diaphragm controls is important feature of f/3.5 Rolleiflex
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WHEN THE long-awaited "improved” model of the f/3.5 Rolleiflex Automat finally reached the market here last June, it did more than provide the popular f/3.5 camera with the many advanced features of the 2.8C Rolleiflex. It brought to the United States the first practical example of the radically-new Synchro-Compur shutter “with light values” that had taken the Cologne Photokina Fair by storm last April.
PopularPhotography_19540801_0035_002_0063.xml
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93
93
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DELTA PHOTO SUPPLY
[no value]
DELTA PHOTO SUPPLY
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0064.xml
article
94
94,95,96
amateur movie section
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YOU OWE IT TO YOUR AUDIENCE
Offer a clever graphic story with such smooth technique that viewers are unaware of camera mechanics
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RUS ARNOLD
LET'S FACE IT. Buying a movie camera and glancing through the instruction booklet doesn’t make you an expert Hollywood-type movie producer. Nor does buying a projector and screen authorize you to force your guests to sit through hour after hour of Grandma and The Twins, or Aunt Erma in Front of the Taj Mahal.
PopularPhotography_19540801_0035_002_0065.xml
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96
96
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[no value]
BERNDT-BACH INC.: CINE-VOICE
[no value]
BERNDT-BACH INC.
CINE-VOICE
[no value]
[no value]
PopularPhotography_19540801_0035_002_0066.xml
advertisement
97
97
[no value]
[no value]
The SYNKRO-VIDEO Company
[no value]
The SYNKRO-VIDEO Company
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0067.xml
advertisement
98
98
[no value]
[no value]
KONICA CAMERA CO.
[no value]
KONICA CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0068.xml
advertisement
98
98
[no value]
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0069.xml
advertisement
98
98
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NASH FILM LABORATORIES
[no value]
NASH FILM LABORATORIES
[no value]
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PopularPhotography_19540801_0035_002_0070.xml
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98
98
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RAY-VOGUE
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RAY-VOGUE
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PopularPhotography_19540801_0035_002_0071.xml
article
99
99
PHOTOGRAPHY’S Traveling Salons
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PHOTOGRAPHY’S Traveling Salons
July
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[no value]
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MARYLAND, Perry Point—(Veterans Administration Hospital) ; Eighth Salon—July 5-19. MINNESOTA, Brainerd—(Madden Lodge) ; Ninth Salon—June 18-Sept. 6. NEBRASKA, Lincoln—(Miller & Paine) ; Ninth Salon—July 19-81. NEBRASKA, Omaha—(J. L. Brandeis & Sons) ; Seventh Salon—July 26-81.
PopularPhotography_19540801_0035_002_0072.xml
advertisement
99
99
[no value]
[no value]
The Ednalite Optical Co., Inc.
[no value]
The Ednalite Optical Co., Inc.
[no value]
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PopularPhotography_19540801_0035_002_0073.xml
article
100
100
legal problems in photography
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legal problems in photography
Want To Help Change Copyright Laws?
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[no value]
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During recent months attorneys George Chernoff and Hershel B. Sarbin have suggested in this column a way for photographers to get free copyright protection for their pictures over a limited period of time. They have also called for a revision of the copyright laws by Congress to eliminate the hardships imposed upon photographers by the $4 registration fee per picture requirements under present law.
PopularPhotography_19540801_0035_002_0074.xml
advertisement
100
100
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SIMMON BROS., INC.
[no value]
SIMMON BROS., INC.
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PopularPhotography_19540801_0035_002_0075.xml
advertisement
101
101
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PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
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PopularPhotography_19540801_0035_002_0076.xml
advertisement
102
102
[no value]
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FREESTYLE SALES CO.
[no value]
FREESTYLE SALES CO.
[no value]
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PopularPhotography_19540801_0035_002_0077.xml
advertisement
102
102
[no value]
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ADVERTISING DISPLAYS, INC.: STEREO-TACH
[no value]
ADVERTISING DISPLAYS, INC.
STEREO-TACH
[no value]
[no value]
PopularPhotography_19540801_0035_002_0078.xml
advertisement
102
102
[no value]
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THE PAPER NEGATIVE
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THE PAPER NEGATIVE
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PopularPhotography_19540801_0035_002_0079.xml
advertisement
103
103
[no value]
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REALIST, INC.: STEREO Realist
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REALIST, INC.
STEREO Realist
[no value]
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PopularPhotography_19540801_0035_002_0080.xml
article
104
104,106
FOR THE BEGINNER
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YOU CAN PHOTOGRAPH BATHING BEAUTIES
Taking glamorous beach shots isn't difficult, as you can discover for yourself by following these directions
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JOSEPH FOLDES
WHEN YOU'VE SEEN appealing photographs of pretty girls posed on beaches, you probably (like most of us) have decided that you’d like to make similar shots. When you finished your pictures, were they as good as the ones which inspired you?
PopularPhotography_19540801_0035_002_0081.xml
advertisement
104
104
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19540801_0035_002_0082.xml
advertisement
105
105
[no value]
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Advertisements
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AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
ENLARGING LOOTENS
AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
Making Effective Photographs
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PopularPhotography_19540801_0035_002_0083.xml
article
106
106
contests and markets
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contests and markets
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UNITED STATES BREWERS FOUNDATION is again running a Family Life Photo Contest open to newspaper and magazine photographers and free lancers of professional status. Photographs taken between December 1953 and December 1, 1954, and postmarked no later than December 7, are eligible.
PopularPhotography_19540801_0035_002_0084.xml
advertisement
106
106
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Advertisements
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PopularPhotography_19540801_0035_002_0085.xml
advertisement
107
107
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
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PopularPhotography_19540801_0035_002_0086.xml
advertisement
108
108
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[no value]
Advertisements
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PopularPhotography_19540801_0035_002_0087.xml
advertisement
109
109
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RADIO CORPORATION of AMERICA
[no value]
RADIO CORPORATION of AMERICA
[no value]
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PopularPhotography_19540801_0035_002_0088.xml
advertisement
109
109
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MAR-BAR, Inc.
[no value]
MAR-BAR, Inc.
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PopularPhotography_19540801_0035_002_0089.xml
advertisement
110
110
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DAVIDSON star-D COMPANY: Conquest
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DAVIDSON star-D COMPANY
Conquest
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PopularPhotography_19540801_0035_002_0090.xml
advertisement
111
111
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Advertisements
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PopularPhotography_19540801_0035_002_0091.xml
advertisement
112
112
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Advertisements
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WESTON Electrical Instrument Corporation
Thermometer
WESTON Electrical Instrument Corporation
Analyzer
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PopularPhotography_19540801_0035_002_0092.xml
advertisement
113
113
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Advertisements
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PopularPhotography_19540801_0035_002_0093.xml
advertisement
114
114
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Calumet Manufacturing Company
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Calumet Manufacturing Company
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PopularPhotography_19540801_0035_002_0094.xml
advertisement
114
114
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CHINACOLOR LABORATORIES
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CHINACOLOR LABORATORIES
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PopularPhotography_19540801_0035_002_0095.xml
review
114
114,115,116,117
what's new
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what's new
Trade Notes and News
CAMERAS
LENSES
PROJECTION & VIEWING EQUIPMENT
DARKROOM EQUIPMENT
MISCELLANEOUS
Bell & Howell Company
[no value]
Bell & Howell Company
MATCHED CAMERA SETS
$89.85
MATCHED CAMERA SETS are announced by Bell & Howell Company, 7100 McCormick Rd., Chicago 45. The 8-mm packages include B & H’s “Wilshire and Monterey cameras and projectors, and include camera, case, telephoto attachment, and light bar with two lamps and filter holder in the “matched - camera” sets, and camera projector, camera case, light bar with two lamps, cartoon film, and fifty-ft roll of color film, in the “camera and projector” sets. The latter also feature an 18x24 preview screen in the lid of the luggage-type package. Prices, respectively, are, for the Wilshire, $89.85 and $170.95; for the Monterey, $99.85 and $195.95.
Bell & Howell Company
AUTOMATIC EDIXA STEREO CAMERA
$59.95
AUTOMATIC EDIXA STEREO CAMERA is now imported in two new models by Wirgin camera Works, 705 Bronx River Road, Bronxville 8, N.Y. Both have an automatic lever which advances the film, winds the shutter, moves the exposure counter, and prevents double exposures. Both models have f/3.5 matched Steinheil Cassar lenses. In Model 1A Edixa is mounted in Vario shutter and is priced at $59.95, while with the Pronto Shutter Model IB costs $69.95.
Bell & Howell Company
PAX 35
$49.95
PAX 35 is a 35-mm rangefinder camera measuring 4½x2½ and taking full-size double-frame 35x36-mm negatives and transparencies. It is imported by Photographic Importing and Distributing Co., 67 Forest Road, Valley Stream, N.Y. The vibrationless shutter has speeds from 1/25 to 1/150 sec and the lens is of shorter-than-normal focus, giving greater depth of field. Synch is of zero-delay type. Loading is effected by removing the entire back of the camera. Price is $49.95 ; case is $7.50.
Bell & Howell Company
DRALOWID
$79.95
DRALOWID is a new German movie camera taking 8mm pictures in black-and-white and color. It is equipped with the f/2.8 Minox lens, has automatic spool loading and a built-in exposure calculator. There is no winding key ; instead a vinyl cord at the base of the camera winds the spring when pulled downward. Price of the camera is $79.95 and an Eveready case with felt lining and built-in filter pouch costs $12.95. USA distributor is General Photographic Supply Company, 138 Charles St., Boston 14, Mass.
Bell & Howell Company
VOIGTLANDER VITESSA 35-mm SEQUENCE-PICTURE CAMERA
$99.50
VOIGTLANDER VITESSA 35-mm SEQUENCE-PICTURE CAMERA is a Willoughbys importation. It takes up to 36 pictures in sequence by pressing the right and left lever alternately. This operation takes the picture, transports the film, counts the exposure, and cocks the shutter for the next shot. This Vitessa has the Color-Skopar f/3.5 color-corrected lens. The combined range and viewfinder is automatically corrected for parallax, and the synchro-Compur M-X shutter handles all flashbulbs and electronic flash units. Price, $99.50.
Bell & Howell Company
NIKKOR LENSES
$159.50
NIKKOR LENSES now include an f/1.5 85-mm and f/3.5 28-mm, both of which have been checked as “optically perfect” by an independent testing laboratory employing U. S. Bureau of Standards tests. Resolution was better than 120 lines per mm at f/1.5; there was no appreciable differential on contrast chart, centering was perfect, and aperture settings were as indicated, etc., according to the laboratory’s tests. Price of the f/1.5 lens is $349.50 and that of the f/3.5 lens $159.50.
Bell & Howell Company
CINEMATAR
$18.90
CINEMATAR is the trade name for wide-angle and telephoto attachments for Bell & Howell 220 and 252, and Brownie f/1.9 and f/2.7 8-mm movie cameras. Both attachments have full coverage at full aperture, according to the makers, Elgreet Optical Co., 838 Smith St., Rochester, N.Y., and both are hard-coated and have a 4-element lens system. The wide-angle type costs $18.90 and the telephoto $19.90.
Bell & Howell Company
EM-TU FLASH UNIT
$3.95
EM-TU FLASH UNIT is a product of Nilsen Mfg. Co., Addison, 111. It was designed for M-2 flashbulbs and has a reflector contour said to give maximum light over the entire picture area. It is powered by two penlite batteries (not included in price), is equipped with cord, European-type connector, firing button for open flash, and built-in bulb ejector. EM-TU is attachable to any camera or tripod socket. Price is $3.95.
Bell & Howell Company
HICO-LITE Model 109
$109.50
HICO-LITE Model 109 is the most advanced portable electronic flash unit yet produced by Hauman Instruments Co., 70 Coolidge Hill Rd., Watertown, Mass. Its sealed light unit is proof against shock, water, and vibration ; it is powered by two 240-v dry batteries and an a-c power pack is available as an accessory. Model 109 will fit any camera having an accessory shoe, by means of a spring-mounted foot. The tube is guaranteed for life and utilizes a new-type reflector free from hot-spot. Flash duration is 1 millisecond and the minimum interval between flashes is 5 sec. Price is $109.50.
Bell & Howell Company
FLASH-O-GUIDE
FLASH-O-GUIDE is a calculator which can be attached to the back of any C.O.C. B.C. pocket flashgun and is provided free with all such guns, according to the manufacturer, Camera Optics Mfg. Corp., 101 W. 47th St., New York, N.Y. The guide enables the user to determine at a glance the correct lens opening for taking flash pictures under any lighting conditions, at various speeds and distances.
Bell & Howell Company
VICTOR 16-MM SOUND PROJECTOR
$415
VICTOR 16-MM SOUND PROJECTOR is announced by Victor Animatograph Corp., Davenport. Iowa. Features are: airconditioned film gate : sapphiretipped pawls ; reservoir for controlled oiling ; self-adjusting film shoes ; air-conditioned lamp enclosure ; flat-field lens ; optical system said to provide 56 percent more light with Mark II Shutter; finger-tip control panel, etc. Three sizes are available, for small, medium-size, and large audiences. Prices are, respectively, $415, $447, and $565.
Bell & Howell Company
AN OPTICAL STEREO VIEWER
AN OPTICAL STEREO VIEWER and one 3-dimensional color slide will be sent without charge or obligation to readers who write to Olden Camera & Lens Company, 1265 Broadway (at 32nd St.) New York 1, N. Y. between July 1 and August 10, 1954. This is part of Olden’s current educational program in stereo photography intended to give camera enthusiasts a “taste” of 3-D. The sample viewer and slide can also be obtained in person at Counter “B” of the Olden Company premises by presenting this news note.
Bell & Howell Company
REDUCTION ATTACHMENT
$35
REDUCTION ATTACHMENT has been developed by Charles Beseler Co., 60 Badger Ave., Newark 8, N. J., for its Vu-Lyte Opaque Projectors, priced at $35. It effects reduction of projected-image size to 30 percent of the size of the original. In general, the degree of reduction depends upon the focal length of the lens in use. For specific answers to projection problems for educational and other groups, address Beseler's Education Division, as above.
Bell & Howell Company
KNOX CORONET PROJECTION SOREEN
$13.75
KNOX CORONET PROJECTION SOREEN is the first product of Knox Manufacturing Co., Franklin Park, I11., which has long made parts for other screen manufacturers. Coronet has glass-bead screen surface ; heavy fabric ; auto-lock permitting secured extension to any position ; self-folding tripod ; a handle positioned for balanced carrying ; and a heavy metal bracket locking case to tripod when folded. It comes in four sizes beginning at 30x40, which costs $13.75 A deluxe screen, "Commodore,” costs $24.95 in the 30x40 size.
Bell & Howell Company
SAFE ROLL PRINT ROLLER
$3.25
SAFE ROLL PRINT ROLLER has been Introduced by American Products Co., 3308 Edson Ave., Bronx 69, N.Y. The rubber roller rotates on a steel axle with brass bearings and a ventilated, easy-grip handle is angled for comfortable use. Three sizes are available: 6-in.. $2.98 : 8-in., $3.25; and 10-in., $3.95. All are said to impart a completely flat finish to all prints.
Bell & Howell Company
LT-DEVHDOPERS
LT-DEVHDOPERS have been formulated in four types for distribution by LT Products, 201 Front, Brooklyn, N. Y. All are impervious to deterioration and oxidation, even when left for a day In uncovered trays. Types are: LI-15, for contrast work ; LT-17 for medium contrast : LT-30 for soft work ; and LT-18 for extra soft work. All are said to develop 7,000 sq in. per gal of solution without a replenisher. The developers are a product of Graphic Economy Developer Co.
Bell & Howell Company
PRIMOS AUTOFOCUS ENLARGER
$297
PRIMOS AUTOFOCUS ENLARGER for 2¼x3¼ negatives was recently announced by Karl Heitz. Inc., 150 W. 54th St., New York, N.Y. Among the many features are one-hand control of enlarger head and its locking at desired height; tilt-back head by parallelogram mechanism ; lamphouse with heat-absorbing base ; glassless negative carrier; focus adjustment rod for any enlarging easel; one, two, or up twelve-time magnification automatically and larger by hand ; filter-slide attachment for enlargement of color transparencies. Price is $297.
Bell & Howell Company
FILM PACK DEVELOPING HOLDER
$18
FILM PACK DEVELOPING HOLDER holds a full 12-sheet filmpack in a single holder for processing, and is made by Rudsco Sales Corp., 275 Pearl St., New York 38, N.Y. The all-steel unit accepts each sheet of film with backing paper attached, in an individual compartment which prevents contact of one film with another. The film never touches either the hand or the metal of the holder. Two models are available : for up to 4x5, $18 ; for up to 5x7, $22.
Bell & Howell Company
HUGO MEYER PHOTOGRAPHIC BENCH
$150
HUGO MEYER PHOTOGRAPHIC BENCH, devised by Hugo Meyer & Co., Inc., 39 W. 60th St., New York 23, N. Y., consists of bed rod, end bases, riders, and more t h a n thirty other possible components, a selection of which is made to suit individual technical requirements. The assembly forms an efficient means of carrying out optical tests and photographing small objects, etc. The assembly illustrated here would cost under $150.
Bell & Howell Company
DEVELOPING TRAYS
$2.45
DEVELOPING TRAYS of bonded fiberglass are being introduced by Calumet Manufacturing Co., 6550 Clark St.. Chicago. They are of molded, seamless construction with rounded corners and a large pouring lip are white, are available 8x10 size only, and weigh 11 oz. Price of the new Calumet tray is $2.45, postpaid.
Bell & Howell Company
[no value]
CLINGTITR PRODUCTS, Inc., 4844 S. Ashland Ave., Chicago 9, 111., makers of Clingtite Title Letters, offers a six-page brochure containing suggestions as to when and how to use titles, plus a number of suggestions on how titles can be made with professional effect. Write direct, ask for booklet 57.
Bell & Howell Company
MAGIC PLASTIC TITLE SET
$5.95
MAGIC PLASTIC TITLE SET is offered by Stanley Plastic Products, Box 93, Brookline 4 6, Mass. The set contains 410 one-in. letters and characters in three colors and there are five interchangeable 13x18 backgrounds in four colors and transparent, for real-life scenes. The letters stick to any smooth, shiny surface without glue, water, paste, or pins. Price of the set is $5.95.
Bell & Howell Company
FILTER KITS
$4.50 to $18.95
FILTER KITS for every still and movie camera are offered by Tiffen Marketing Co., 619 Sackett St., Brooklyn 17, N. Y. Each kit contains three Tiffen Pilotar filters, a Tiffen square or round lens shade, and an adapter ring, to be matched to any desired camera and added to the kit by the dealer. The filters are for Kodachrome, Ansco Color, and black-and-white. Two cases are available—in top-grain leather and plastic “see-thru” type. Kit prices range from $4.50 to $18.95 plus cost of lens shade and adapter ring.
Bell & Howell Company
[no value]
MODERNAGE CUSTOM DARKROOMS, INC., announce the opening of a fine-grain processing laboratory at 480 Lexington Ave., New York 17, N.Y., as a division of Modern-age Photoservices, operating for professionals. Quality finishing of miniature and reflex-camera negatives are the principal services offered amateurs but sheet-film negatives up to 8x10 will be developed and enlarged as an accommodation service. Film is developed entirely by hand ; no automatic machinery is employed. Orders are being taken by mail as well as at the laboratory, at the above address.
Bell & Howell Company
ASES FOR HOLTDAY BROWNIE CAMERAS
$2.25
CASES FOR HOLTDAY BROWNIE CAMERAS are made by Service Mfg. Co., 120 E. 10th St., New York 3, N. Y. They are of Eveready type and made of genuine leather in Suntan shade. A feature is a leather “bumper” which protects the camera front, anti there are snap side openings for easy attachment and removal of the case. Price of the new case is $2.25.
Bell & Howell Company
3-IN-1 REFLEX MATE
$3.69
3-IN-1 REFLEX MATE, offered by American Products Co., 3308 Edson Ave., Bronx 69, N.Y., is a device that eliminates parallax without use of correcting lenses. After focusing the camera through the viewing lens a knob is twisted, raising camera so taking lens assumes the earlier position of the viewing lens. The us the view is exactly the same as originally seen, with no change of angle. The “Mate” can also be used as a camera handle or tripod extension of 7 inches maximum. Price is $3.69.
Bell & Howell Company
[no value]
REALIST, INC., makers of Stereo Realist cameras advise us that any of their dealers will permit readers to borrow a Realist with flash, at no cost other than that of the film and flashbulbs that may be used. Each camera is insured against loss or damage while in the hands of borrowers.
Bell & Howell Company
TRIAXGLE J AUTOPOD
$57.50
TRIAXGLE J AUTOPOD is being marketed by Jewett Mfg. Co., 201 Del Mar Place, San Gabriel, Calif. It is designed to provide firm support for any type of camera, permitting the making of quick shots through the windshield of a car whether in motion or not. Installation is by means of a dashboard clamp and floor brace. Two top telescoping tubes of different lengths are provided. Price is $57.50.
Bell & Howell Company
METER CASE
$1.95
METER CASE of Eveready type for Skan exposure meters is announced by G-M Laboratories, Inc., 4300 N. Knox Ave., Chicago 41. The new case is of polyethylene, and is said to be the first product of its kind using such material. The design includes extra cushioning and snug support all around for the meter. Price is $1.95.
Bell & Howell Company
CYKORA SILK DW
CYKORA SILK DW, one of Ansco’s warmtoned printing papers with high-speed characteristics, now is available in contrast grade No. 1, in addition to the earlier Nos. 2 and 3. The new grade is provided in the following quantities per package: 5x7, 25’s, 100’s, and 500’s; 8x10, 25’s, 100’s, and 250’s; 11x14, 10’s and 50’s. Prices are similar to other grades.
Bell & Howell Company
[no value]
$1
CALENDAR PHOTO PURCHASERS are listed in a booklet titled “Photographers Guide to Calendar Publishers,” a copyrighted list sold by the Lofthouse Company, Box 832, Binghamton, N. Y., at $1, postpaid. Exact and comprehensive details of each market are included, as well as prices paid, when available.
Bell & Howell Company
ETCHMASTER
$6.95
ETCHMASTER Precision Retouching Knife and Etchmaster Automatic Hone for sharpening it are announced by Raymond Georg Manufacturing Company, Inc., 424 Edwards St., Springfield, 111. The original mirror-finish knife of high-alloy steel has stainless-steel chuck and balanced plastic handle and its edge can lie perfectly restored by use of the Automatic (motor-driven) Hone. The knife costs $6.95 and the hone $29.95.
Bell & Howell Company
DU PONT DATA BOOKLET
DU PONT DATA BOOKLET containing detailed descriptions of Du Pont reproduction papers is offered by that company. Papers covered are PhotoWrit, Copytone, Reflex, and Cap Solar. There’s a section devoted to the cause and prevention of print defects, recommendations for proper safelights, exposure, and processing, plus processing formulas and weight-conversion tables. Address Du Pont at Wilmington, Del., for your copy.
Bell & Howell Company
MATTE-SURFACE
$3
MATTE-SURFACE color prints are now produced by Bebell & Bebell Color Laboratories, 2531 Church St., Brooklyn 26. N. Y. Standard, glossy “Rocket Color Prints” cost $3 for one 8x10 print, while those with matte surfaces are priced 25 cents higher.
Bell & Howell Company
[no value]
TAYLOR-MERCHANT CORP., P. O. Box 52, Cathedral Sta., New York 25, N. Y. ., offers for advertising purposes a calling-card camera resembling a book of matches. The outside of the camera is utilized for the advertiser’s message, and it folds flat for easy mailing. A second item is a cardboard stereo viewer, also foldable. It has ground glass lenses and accommodates standard-size stereo slides.
Bell & Howell Company
LITTLE GEM AUTOMATIC SPLICER
$5.95
LITTLE GEM AUTOMATIC SPLICER is a product of Mansfield Industries, Inc., 1227 Loyola Ave., Chicago 26. It is of all-steel construction and lias a die-east base, handling 8- and 16-mm film. A radial scraper speeds this operation and three rubber supports prevent scratching table surface. Price is $5.95.
Bell & Howell Company
CAM-STOCK
$9.95
CAM-STOCK, a product of Medina Industries, Medina, Texas, was designed to provide easily manipulated support for 8-, 16-, or 35-mm movie cameras when making action pictures. When mounted on Cam-Stock, the camera is aimed like a gun and is said to make much steadier pictures. A compartment accommodates a considerable number of accessories, as shown in the Illustration. Price is $9.95.
Bell & Howell Company
3-D SLIDE BAR
$24.95
3-D SLIDE BAR provides a means of making extreme close-ups with any stereo camera and also makes possible accentuation of the stereo effect when taking landscapes lacking immediate foreground. Among the other uses of the liar are the making of stereos with single-lens cameras, regardless of type of subject matter, as a fine-focusing adjustment scale for title production, etc., and as a shift-over alignment gauge for the shift between movie-camera viewfinder and its lens. Price is $24.95 and manufacturer is Kentech, P. O. Box 4152, Los Angeles 24.
Bell & Howell Company
LITTEFRAME
$5.95
LITTEFRAME, a product of Pavelle Color, Inc., 533 W. 57th St., New York 19, N. Y., provides an attractive means of displaying 4x5" color transparencies. It has a glass face and between the lighting unit and the transparency is a special diffusing glass. Pavelle Color dealers duplicate on 4x5 color film any transparency from 35mm to 4x5" and return the reproduction in a blond or mahogany Liteframe, at a price of $5.95 Pavelle will furnish? a list of dealers on request.
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PopularPhotography_19540801_0035_002_0096.xml
advertisement
115
115
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COLOR GRAPHIC
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COLOR GRAPHIC
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PopularPhotography_19540801_0035_002_0097.xml
advertisement
115
115
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TRAVELWORLD, Inc.
[no value]
TRAVELWORLD, Inc.
[no value]
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PopularPhotography_19540801_0035_002_0098.xml
advertisement
115
115
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COLOR TV FILM LABS
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COLOR TV FILM LABS
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PopularPhotography_19540801_0035_002_0099.xml
advertisement
115
115
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ACE CAMARA EXCHANGE
[no value]
ACE CAMARA EXCHANGE
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PopularPhotography_19540801_0035_002_0100.xml
advertisement
116
116
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Advertisements
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PopularPhotography_19540801_0035_002_0101.xml
advertisement
117
117
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RABINOVITCH PHOTOGRAPHY WORKSHOP
[no value]
RABINOVITCH PHOTOGRAPHY WORKSHOP
[no value]
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PopularPhotography_19540801_0035_002_0102.xml
advertisement
117
117
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EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
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PopularPhotography_19540801_0035_002_0103.xml
advertisement
117
117
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Color-Pix Inc
[no value]
Color-Pix Inc
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0104.xml
advertisement
118
118
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0105.xml
advertisement
119
119
[no value]
[no value]
Panoram film labs
[no value]
Panoram film labs
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0106.xml
advertisement
119
119
[no value]
[no value]
MINIFILM CAMERA CORP.
[no value]
MINIFILM CAMERA CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0107.xml
advertisement
119
119
[no value]
[no value]
GOLDEN GATE COLOR PRINTS
[no value]
GOLDEN GATE COLOR PRINTS
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0108.xml
advertisement
119
119
[no value]
[no value]
MODEL FILM CO.
[no value]
MODEL FILM CO.
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0109.xml
advertisement
120
120,121,122,123,124
[no value]
[no value]
the photographic market place
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0110.xml
advertisement
124
124,125,126,127
[no value]
[no value]
classified advertising
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0111.xml
advertisement
128
128
[no value]
[no value]
Advertisements
[no value]
ABE COHEN'S EXCHANGE, INC.
35mm MERCURY II
ABE COHEN'S EXCHANGE, INC.
VITESSA
[no value]
[no value]
PopularPhotography_19540801_0035_002_0112.xml
advertisement
129
129
[no value]
[no value]
GENERAL ELECTRIC
[no value]
GENERAL ELECTRIC
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0113.xml
advertisement
130
130
[no value]
[no value]
EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540801_0035_002_0114.xml