Issue: 19540701

Thursday, July 1, 1954
July
1
True
35
Wednesday, November 26, 2014

Articles
cover
1
1,6
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PHOTOGRAPHY
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PopularPhotography_19540701_0035_001_0001.xml
advertisement
2
2,3
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Advertisements
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ANSCO
Ansco 35mm MEMAR
ANSCO
Ansco Super Speedex
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PopularPhotography_19540701_0035_001_0002.xml
advertisement
4
4
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Graflex Inc.
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Graflex Inc.
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PopularPhotography_19540701_0035_001_0003.xml
advertisement
5
5
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Paillard Products, Inc.: PAN CINOR ZOOM LENS
[no value]
Paillard Products, Inc.
PAN CINOR ZOOM LENS
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PopularPhotography_19540701_0035_001_0004.xml
tableOfContents
6
6
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PHOTOGRAPHY
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PopularPhotography_19540701_0035_001_0005.xml
masthead
6
6
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Masthead
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PopularPhotography_19540701_0035_001_0006.xml
advertisement
7
7
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19540701_0035_001_0007.xml
article
8
8
letters to the editor
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letters to the editor
Deschin Digest
Errors in Arrows
That Gowland Cover
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I really appreciated your condensation of Jacob Deschin’s book (35-mm Photography) in the May issue. As a miniature fan, I’m somewhere between a novice and “experienced,” and I learned a lot from those 24 pages. I’m going to buy the book too, to get all the pictures that go with the text.
PopularPhotography_19540701_0035_001_0008.xml
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8
8
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THE FR CORPORATION: Port-A-View
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THE FR CORPORATION
Port-A-View
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PopularPhotography_19540701_0035_001_0009.xml
advertisement
9
9
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Advertisements
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Polaroid Corporation
PATHFINDER
Polaroid Corporation
SPEEDLINER
[no value]
[no value]
PopularPhotography_19540701_0035_001_0010.xml
advertisement
10
10,11
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[no value]
DOWLING'S
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DOWLING'S
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PopularPhotography_19540701_0035_001_0011.xml
article
12
12,14,16,18
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
The 1954 Chicago Trade Show of the Master Photo Dealers & Finishers Association last March was one of the most lavish and exciting displays of photographic equipment that the industry has ever been invited to witness. Unlike past MPDFA shows, where a particular type of product or trend tended to stand out, this year’s event was typified by booming activity throughout the entire field—in domestic as well as imported cameras; in color and in stereo; in sound movies, projectors and screens, darkroom accessories, and lighting gear.
PopularPhotography_19540701_0035_001_0012.xml
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12
12
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ENTECO INDUSTRIES, INC.: ENTECO
[no value]
ENTECO INDUSTRIES, INC.
ENTECO
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PopularPhotography_19540701_0035_001_0013.xml
advertisement
13
13
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E. LEITZ, INC.: Leica M-3
[no value]
E. LEITZ, INC.
Leica M-3
[no value]
[no value]
PopularPhotography_19540701_0035_001_0014.xml
advertisement
14
14
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19540701_0035_001_0015.xml
advertisement
15
15
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540701_0035_001_0016.xml
advertisement
16
16
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CANON SALES CO., INC.
[no value]
CANON SALES CO., INC.
[no value]
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PopularPhotography_19540701_0035_001_0017.xml
advertisement
17
17
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SUPREME PHOTO SUPPLY CO.
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
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[no value]
PopularPhotography_19540701_0035_001_0018.xml
advertisement
18
18
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Advertisements
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EXAKTA CAMERA COMPANY
Exakta VX
EXAKTA CAMERA COMPANY
AUTOMATIC EXA
[no value]
[no value]
PopularPhotography_19540701_0035_001_0019.xml
advertisement
19
19
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Advertisements
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PRAKTICON COMPANY
HORVEX EXPOSURE METER
PRAKTICON COMPANY
AUTOMATIC PRAKTIFLEX FX
[no value]
[no value]
PopularPhotography_19540701_0035_001_0020.xml
advertisement
20
20
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WESTON: MASTER II
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WESTON
MASTER II
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PopularPhotography_19540701_0035_001_0021.xml
advertisement
21
21,22,23,24,25,26,27,28
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Advertisements
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MINIFILM CAMERA CORP.
McGregor
MINIFILM CAMERA CORP.
Craig Projecto-Editor
[no value]
[no value]
PopularPhotography_19540701_0035_001_0022.xml
advertisement
29
29
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Burleigh Brooks, Inc.: Rolleiflex f:3.5
[no value]
Burleigh Brooks, Inc.
Rolleiflex f:3.5
[no value]
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PopularPhotography_19540701_0035_001_0023.xml
advertisement
30
30
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Advertisement
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PopularPhotography_19540701_0035_001_0024.xml
advertisement
33
33,34,35
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Advertisements
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Willoughlys
PRONTOR-SV
Willoughlys
COMPUR-SYNCHRO
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PopularPhotography_19540701_0035_001_0025.xml
article
36
36
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
I am at sea regarding the proper film and corrert exposure for night photography of such things as neon lighting and Christmas tree lights out of doors. Which film is preferable for this?— A.V.P., Albuquerque, N. M. There was a good article on this in PHOTOGRAPHY magazine for last November.
PopularPhotography_19540701_0035_001_0026.xml
advertisement
36
36
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Elgeet Optical Company, Inc.: Elgeet CINEMATAR LENSES
[no value]
Elgeet Optical Company, Inc.
Elgeet CINEMATAR LENSES
[no value]
[no value]
PopularPhotography_19540701_0035_001_0027.xml
advertisement
37
37
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Grand Central Camera Exchange, Inc.
[no value]
Grand Central Camera Exchange, Inc.
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PopularPhotography_19540701_0035_001_0028.xml
advertisement
38
38
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Westen's
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Westen's
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PopularPhotography_19540701_0035_001_0029.xml
advertisement
39
39
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PHOTOPTIC CORPORATION: Sixtomat x3
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PHOTOPTIC CORPORATION
Sixtomat x3
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PopularPhotography_19540701_0035_001_0030.xml
article
40
40,90
camera clubs
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camera clubs
Here Come the Kids
Remember Those Slides!
Foto Fair at Fort Wayne
Stereo Club Formed on Coast
Your Club Can Do It, Too
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Whit Hillyer
This month’s lead-off will be on the alkaline side, for a change, which will please some readers, disappoint others, and surprise all. Reason for skipping the usual glacial acetic cocktail is my having noticed how the teen-age photographers are making themselves felt.
PopularPhotography_19540701_0035_001_0031.xml
advertisement
40
40
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Advertisements
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Keystone Camera Co. Inc.
Keystone (K-55) Mayfair
Keystone Camera Co. Inc.
Keystone Belmont
[no value]
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PopularPhotography_19540701_0035_001_0032.xml
advertisement
41
41
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SIMMON BROS., INC.: omega 120
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SIMMON BROS., INC.
omega 120
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PopularPhotography_19540701_0035_001_0033.xml
article
42
42
candid shots
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candid shots
Outdoors? Indeed!
Last Days for Contest Entrants!
Start a Club in Your School
Narrowin’ Marilyn
Available: One Sun
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the Editors
PHOTOGRAPHY, like photography itself, follows the seasons. In the fall, we give you yellowing leaves and ripening pumpkins; in winter it's frost and snow (and darkroom projects); in spring it's pastel colors and birds and bunnies. The season that’s well upon us now is the one in which most of us spend every possible hour out of doors—and take our cameras with us.
PopularPhotography_19540701_0035_001_0034.xml
advertisement
42
42
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[no value]
Tiffen MARKETING CO.: Tiffen Polaroid Filter
[no value]
Tiffen MARKETING CO.
Tiffen Polaroid Filter
[no value]
[no value]
PopularPhotography_19540701_0035_001_0035.xml
advertisement
43
43
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AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
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PopularPhotography_19540701_0035_001_0036.xml
article
44
44,45,46,47,48,49,50,51,92,94,96
EXPOSURE
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Outdoor exposure
How to control density and contrast for perfect daylight negatives
PRINTS FROM THE NINE BASIC NEGATIVES
OVEREXPOSURE CAN SPOIL BEACH PICTURES
CONTRAST CAn BE CONTROLLED
EXPOSURE FOR BACKLIGHTING
HOW TO EXPOSE FOR HIGH-KEY EFFECT
HOW TO EXPOSE FOR LOW-KEY EFFECT
CONTRAST CONTROL
OPEN SHADE IS USEFUL
HOW TO USE A MEDIUM-YELLOW FILTER
RETAIN SKY TONES WITHOUT FILTER
SPECIAL EFFECTS
LIGHTEN FOLIAGE WITH GREEN FILTER
DETERMINING EXPOSURE
USEFUL FILTERS
FINE-GRAIN DEVELOPING
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BOB SCHWALBERG
BECAUSE the summer sun generously permits the use of high shutter speeds and small lens openings with normal processing, some photographers take a careless attitude toward outdoor picture making. However, even if you follow the film manufacturer’s directions carefully, you still can go wrong.
PopularPhotography_19540701_0035_001_0037.xml
article
52
52,53
LIGHTING
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PUT HER IN THE SHADE
For outdoor portraits of a pretty girl
How to keep the sun in its place? A young fashion photographer shows you—with luscious Broadway star Betsy von Furstenburg as his model
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NOT EVERYBODY’S girl friend is as strikingly beautiful as Betsy von Furstenburg. Just call Peter Howard lucky; he met the elfin stage and screen star in Rome when he was just a few weeks out of prep school, and their photographer-model relationship ripened steadily into something more interesting.
PopularPhotography_19540701_0035_001_0038.xml
article
54
54,55,56,57,98,99,100
TRAVEL
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SHOOT AMERICA’S MOUNTAINS
For mountain maps & guides . . .
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WILLIAM E. HENNING
INTRIGUED BY the adventures of Hillary and Tenzing on Everest? Wish you could have been with Herzog on Annapurna? Probably a Himalayan holiday is out of the question for you, as it is for most of us. But there’s plenty of mountain adventure right here in the United States.
PopularPhotography_19540701_0035_001_0039.xml
article
58
58,59,117
HOW TO MAKE IT
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How to make and use a REFLECTOR
In a few minutes, without tool you can make this useful accessory
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DO DEEP, distracting shadows partially hide the faces in your indoor and outdoor portraits when you try using side-and 45-degree angle lighting? If your answer is yes, you can solve this problem by learning to use an easy-to-make reflector.
PopularPhotography_19540701_0035_001_0040.xml
article
60
60,61,62,63
COLOR FEATURE
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a lesson in OUTDOOR LIGHTING
Are your summer color pictures up to snuff? If not, three simple rules about daylight will help you get better results, more often
WATCH THE SUN’S POSITION
FILL IN DARK SHADOWS
USE A SKYLIGHT FILTER WHEN NEEDED
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DAYLIGHT—that cheapest and most beautiful of all illuminants—is so abundant in summertime that some photographers take it for granted. When using flash or flood indoors they’ll work carefully to achieve the lighting effect they want, but outdoors their approach is strictly hit-and-run.
PopularPhotography_19540701_0035_001_0041.xml
article
64
64,65,66,67,104,106
GENERAL INTEREST
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KIDS OUTDOORS—
They're at their best when photographed in natural summer surroundings
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PHOEBE DUNN
THERE IS NO such thing as an unphotogenic child. There are shy children, bored children, elusive children, and children who resent any encroachment on their valuable time, but if you take them out into their natural habitat, the outdoors, find out what they like and are interested in, and let them have fun, there are few who will not radiate their inherent beauty under your inspiring direction.
PopularPhotography_19540701_0035_001_0042.xml
article
68
68,69,118,119
GENERAL INTEREST
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ANIMALS FACE TO FACE
Patience and planning can vitalize zoo close-ups with expression and character
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JACK FIELDS
FINE PORTRAITURE of animals— wherein you capture an expression, depict a mood, or show a facet of character—is equally as challenging and as satisfying as being able to accomplish the same result with human beings. With this in mind, by all means plan a day at the zoo nearest you, with your camera and your family (or your girl friend or boy friend, or even alone).
PopularPhotography_19540701_0035_001_0043.xml
article
70
70,71,127
GENERAL INTEREST
[no value]
NEW! CINEMASCOPE STILLS
Anamorphic lens, used to produce wide-screen motion pictures, is successfully adapted to make wide-angle shots with still press camera
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LOUIS HOCHMAN
CINEMASCOPE, the 20th-Century-Fox system that squeezes images when motion pictures are taken and spreads them out when they are shown, has been adapted for use with a still press camera. Just as for the movies, the anamorphic taking lens is mounted over, the taking lens of the still press camera.
PopularPhotography_19540701_0035_001_0044.xml
article
72
72,73,74,75,76,77,78,79,80,81
PICTURE FEATURE
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SUMMER
A 10-page portfolio of ideas and methods for summer pictures
STORMY WEATHER
THE CANDID TOUCH
BACKLIGHTING
DIFFUSE DAYLIGHT
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IT'S THE TIME of the Big Switch from flashbulbs to filters, from darkrooms to dazzling sunlight, from indoor to outdoor shooting. It's the time of the Great Migration—with gadget bag over shoulder—to the beach, the mountains, the woods, the backyards, the open road.
PopularPhotography_19540701_0035_001_0045.xml
article
82
82,134
EQUIPMENT AND MATERIALS
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NEW: the ROBOT ROYAL camera
Here’s a professional’s opinion of a vastly improved sequence camera that shoots 24 pictures in 3-second bursts
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ED FEINGERSH
THE ROBOT CAMERA which has been available here in several different models since 1935 has always been an ace-in-the-hole for professional photographers specializing in action subjects. Built around a spring-driven film transport and shutter-cocking mechanism, it has enabled us to make picture sequences as fast as the shutter-release button could be depressed.
PopularPhotography_19540701_0035_001_0046.xml
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83
83,84,85,86
[no value]
[no value]
EASTMAN KODAK COMPANY: Kodak BULLETIN
[no value]
EASTMAN KODAK COMPANY
Kodak BULLETIN
[no value]
[no value]
PopularPhotography_19540701_0035_001_0047.xml
article
87
87,90
HOW TO MAKE IT
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Photoelectric shutter tripper
[no value]
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[no value]
J. M. MORRIS
THE ARTICLE in the January 1954 issue of PHOTOGRAPHY [An Executive’s Hobby] about Mr. Crawford H. Greenewalt’s bird photography has prompted many inquiries about the photoelectric tripping circuit which makes it possible for flying birds to actuate the photographer’s camera and take their own speedlight pictures.
PopularPhotography_19540701_0035_001_0048.xml
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87
87
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gold & MANUFACTURING CO.: PermaLoc
[no value]
gold & MANUFACTURING CO.
PermaLoc
[no value]
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PopularPhotography_19540701_0035_001_0049.xml
advertisement
88
88,89
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RITZ CAMERA CENTERS
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RITZ CAMERA CENTERS
[no value]
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PopularPhotography_19540701_0035_001_0050.xml
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90
90
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BROOKS INSTITUTE
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BROOKS INSTITUTE
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0051.xml
advertisement
91
91
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PENN CAMERA
[no value]
PENN CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0052.xml
advertisement
92
92
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Advertisements
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Olden
FLEXARET CROWN
Olden
KEYSTONE A-7
[no value]
[no value]
PopularPhotography_19540701_0035_001_0053.xml
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93
93
[no value]
[no value]
OLDEN CAMERA & LENS CO.
[no value]
OLDEN CAMERA & LENS CO.
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0054.xml
advertisement
94
94
[no value]
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ELECTRIC & MANUFACTURING CO., INC.: DORMITZER DB-1
[no value]
ELECTRIC & MANUFACTURING CO., INC.
DORMITZER DB-1
[no value]
[no value]
PopularPhotography_19540701_0035_001_0055.xml
advertisement
95
95
[no value]
[no value]
SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0056.xml
advertisement
96
96
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[no value]
Advertisements
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FINE-GRAIN DEVELOPERS
Ansco Finex-L
FINE-GRAIN DEVELOPERS
Edwal Super
[no value]
[no value]
PopularPhotography_19540701_0035_001_0057.xml
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96
96
[no value]
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BROOKS
[no value]
BROOKS
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0058.xml
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97
97
[no value]
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BROOKS Cameras
[no value]
BROOKS Cameras
[no value]
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PopularPhotography_19540701_0035_001_0059.xml
advertisement
98
98
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Advertisement: TDC Deluxe model D
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TDC Deluxe model D
[no value]
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PopularPhotography_19540701_0035_001_0060.xml
advertisement
98
98
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Advertisement: TDC Stereo Project-Or-View
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TDC Stereo Project-Or-View
[no value]
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PopularPhotography_19540701_0035_001_0061.xml
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99
99
[no value]
[no value]
THREE DIMENSION CO.: TDC Stereotone
[no value]
THREE DIMENSION CO.
TDC Stereotone
[no value]
[no value]
PopularPhotography_19540701_0035_001_0062.xml
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100
100
[no value]
[no value]
Karl HEITZ, Inc.: ALPA
[no value]
Karl HEITZ, Inc.
ALPA
[no value]
[no value]
PopularPhotography_19540701_0035_001_0063.xml
advertisement
101
101
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Advertisements
[no value]
Sylvania Electric Products Inc.
SUPERFLOOD LAMPS
Sylvania Electric Products Inc.
SUPER-N-LARGER LAMPS
[no value]
[no value]
PopularPhotography_19540701_0035_001_0064.xml
article
102
102,103,107
amateur movie section
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ONE TOUCH OF FANTASY
Like to make twins out of one subject, make furniture self-propelled? Here’s how
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JOSEPH NETTIS
THIS BUSINESS of fantasy is an interesting, delightful, and often useful part of movie-making. For instance, you may want to show a person’s double in the same scene with him, show symbolic transparent hands projecting from a wall, depict a dream sequence wherein a second image appears as if in the thoughts of your subject, show furniture marching up and down the room, pictures cavorting on the wall, and numerous other tricks.
PopularPhotography_19540701_0035_001_0065.xml
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104
104
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[no value]
Advertisements
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BROWN-FORMAN INDUSTRIES
BFI NO. 20
BROWN-FORMAN INDUSTRIES
BFI NO 10
[no value]
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PopularPhotography_19540701_0035_001_0066.xml
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104
104
[no value]
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ADVERTISING DISPLAYS, INC.
[no value]
ADVERTISING DISPLAYS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0067.xml
advertisement
104
104
[no value]
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NASH FILM LABORATORIES
[no value]
NASH FILM LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0068.xml
advertisement
104
104
[no value]
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JAY NOVELTY COMPANY
[no value]
JAY NOVELTY COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0069.xml
advertisement
105
105
[no value]
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DELTA PHOTO SUPPLY
[no value]
DELTA PHOTO SUPPLY
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0070.xml
advertisement
106
106
[no value]
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FREESTYLE SALES CO.
[no value]
FREESTYLE SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0071.xml
advertisement
106
106
[no value]
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Calumet Manufacturing Company: CALUMET TEMP-TANKS
[no value]
Calumet Manufacturing Company
CALUMET TEMP-TANKS
[no value]
[no value]
PopularPhotography_19540701_0035_001_0072.xml
advertisement
106
106
[no value]
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MICO PHOTO PRODUCTS: MICOette DELUXE
[no value]
MICO PHOTO PRODUCTS
MICOette DELUXE
[no value]
[no value]
PopularPhotography_19540701_0035_001_0073.xml
advertisement
107
107
[no value]
[no value]
KONICA CAMERA CO.: Konica II
[no value]
KONICA CAMERA CO.
Konica II
[no value]
[no value]
PopularPhotography_19540701_0035_001_0074.xml
article
108
108,110,111
GENERAL INTEREST
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HOW TO GET ALONG WITH YOUR CAMERA DEALER
Remember that He’s human, too. Common courtesy on your part pays off in help, advice, and better buys
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[no value]
MARY RUBIN
SY BLAND
YOUR CAMERA dealer knows what you expect from him, and he’s more than willing to see that you get what you expect. He knows that as a steady customer you are entitled to expert advice, prompt, courteous service, and new products. If something in the store frankly isn’t worth the price on the tag, you want to know it.
PopularPhotography_19540701_0035_001_0075.xml
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109
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[no value]
Advertisements
[no value]
Westen's
LEICA M3
Westen's
PATHE
[no value]
[no value]
PopularPhotography_19540701_0035_001_0076.xml
advertisement
110
110
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Advertisements
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PopularPhotography_19540701_0035_001_0077.xml
advertisement
111
111
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CARL ZEISS, INC.: Contessa 35
[no value]
CARL ZEISS, INC.
Contessa 35
[no value]
[no value]
PopularPhotography_19540701_0035_001_0078.xml
advertisement
112
112
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ALLIED IMPEX CORP.: EXPERT
[no value]
ALLIED IMPEX CORP.
EXPERT
[no value]
[no value]
PopularPhotography_19540701_0035_001_0079.xml
article
112
112,116
photo tips
[no value]
photo tips
short cuts to better pictures
Aid to Even Development
To Hold Retouching Solutions
Holder for Print Dodgers
Notched Negatives Save Time
For Prints Without Borders
Handy Hangers for Thermometers
For Filtering Solutions
Novel Cooling Method
Time Saver in Movie-Editing
Efficient Wahing Device
[no value]
[no value]
[no value]
A small pastry brush, with soft, plastic bristles, will prove to be a valuable aid in obtaining even development of prints. On immersing prints in developer, the brush is used to push all sections of the paper under the solution to assure immediate, uniform wetting, and to swab edges and brush away air bubbles.
PopularPhotography_19540701_0035_001_0080.xml
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113
113
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[no value]
AMERICAN PHOTOGRAPHIC BOOK PUB. CO., INC.
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUB. CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0081.xml
article
114
114,115
MOVIES
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LAST CALL for the 1954 PHOTOGRAPHY $25,000.00 INTERNATIONAL PICTURE CONTEST
SEPARATE PRIZES for Black-and-White, and for Color. NO LIMIT on the number of entries from any contestant. TRAVELING EXHIBITS to be shown in principal cities of the world.
RULES OF THE CONTEST
USE THIS ENTRY BLANK
[no value]
[no value]
[no value]
1 The Contest is open to all persons, except employees of PHOTOGRAPHY, Ziff-Davis Publishing Company, and their families. CONTEST OPENS MARCH 9 and CLOSES JULY 1, 1954. 2 An entry fee of $1.00 must accompany each package of pictures submitted.
PopularPhotography_19540701_0035_001_0082.xml
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116
116
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[no value]
KLING PHOTO CORPORATION: Linhof Multifocus Viewfinder
[no value]
KLING PHOTO CORPORATION
Linhof Multifocus Viewfinder
[no value]
[no value]
PopularPhotography_19540701_0035_001_0083.xml
advertisement
117
117
[no value]
[no value]
Advertisements
[no value]
REALIST, INC.
STEREO REALIST (ST 41)
REALIST, INC.
DELUXE REALIST (ST 42)
[no value]
[no value]
PopularPhotography_19540701_0035_001_0084.xml
advertisement
118
118
[no value]
[no value]
Admiral Photo Products Co.: ADMIRAL slide/light viewer
[no value]
Admiral Photo Products Co.
ADMIRAL slide/light viewer
[no value]
[no value]
PopularPhotography_19540701_0035_001_0085.xml
advertisement
118
118
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BURKE & JAMES, Inc.: WATSON TAKES COLOR
[no value]
BURKE & JAMES, Inc.
WATSON TAKES COLOR
[no value]
[no value]
PopularPhotography_19540701_0035_001_0086.xml
article
119
119
new books
[no value]
new books
[no value]
[no value]
[no value]
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PRINCIPLES OF COLOR PHOTOGRAPHY by Ralph M. Evans, W. T. Hanson, Jr., and W. Lyle Brewer. Published by John Wiley & Sons, Inc. Cloth bound, 6x9¼, 709 pages, illustrated, $11. This is a detailed analysis of the theory and ideas behind color photography written by three Eastman Kodak scientists who have specialized in the field.
PopularPhotography_19540701_0035_001_0087.xml
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119
119
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Heiland: Heiland Flash Equipment
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Heiland
Heiland Flash Equipment
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PopularPhotography_19540701_0035_001_0088.xml
advertisement
119
119
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THE NEGA-FILE COMPANY: DELUXE
[no value]
THE NEGA-FILE COMPANY
DELUXE
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PopularPhotography_19540701_0035_001_0089.xml
article
120
120,121
FOR THE BEGINNER
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YOU CAN TAKE GOOD PORTRAITS
Here are step-by-step directions that prove it’s easier than you think
BOX CAMERA PORTRAITURE
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[no value]
JOSEPH FOLDES
IF YOU WANT to make portraits, but have an idea that you need more experience in photography, or expensive special equipment, for the purpose, this article is for you. Because you can take portraits like those shown below, just by following the step-by-step instructions given here.
PopularPhotography_19540701_0035_001_0090.xml
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120
120
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MORSE INSTRUMENT CO.
[no value]
MORSE INSTRUMENT CO.
[no value]
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PopularPhotography_19540701_0035_001_0091.xml
advertisement
121
121
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION: Enlarging Is Thrilling
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
Enlarging Is Thrilling
[no value]
[no value]
PopularPhotography_19540701_0035_001_0092.xml
article
122
122,123,124,126
stereo today
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stereo today
Stereo Souvenirs
More about Mounting
The Stereo Window
Angle of View
Push-Pull Mounting
[no value]
[no value]
Robert L. McIntyre
There’s something new at souvenir stands this vacation season. It’s a 3-D package that includes a folding cardboard viewer and a set of slides to go with it. A typical unit, sold at Carlsbad Cavern National Park, contains the viewer and 6 slides of the caverns.
PopularPhotography_19540701_0035_001_0093.xml
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122
122
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VIVI COLOR LABS: COMPARE FINER COLOR PRINTS
[no value]
VIVI COLOR LABS
COMPARE FINER COLOR PRINTS
[no value]
[no value]
PopularPhotography_19540701_0035_001_0094.xml
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122
122
[no value]
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P D Q CAMERA CO.: PDQ CHAMPION PHOTOMASTER
[no value]
P D Q CAMERA CO.
PDQ CHAMPION PHOTOMASTER
[no value]
[no value]
PopularPhotography_19540701_0035_001_0095.xml
advertisement
123
123
[no value]
[no value]
Quick-Set, Inc.: Quick-Set
[no value]
Quick-Set, Inc.
Quick-Set
[no value]
[no value]
PopularPhotography_19540701_0035_001_0096.xml
advertisement
123
123
[no value]
[no value]
IRVING KLAW: PIN-UP PHOTOS
[no value]
IRVING KLAW
PIN-UP PHOTOS
[no value]
[no value]
PopularPhotography_19540701_0035_001_0097.xml
advertisement
124
124
[no value]
[no value]
CADWELL CORPORATION: SHUR-GRIP
[no value]
CADWELL CORPORATION
SHUR-GRIP
[no value]
[no value]
PopularPhotography_19540701_0035_001_0098.xml
advertisement
124
124
[no value]
[no value]
Bonica Newsreels: SHEREE NORTH
[no value]
Bonica Newsreels
SHEREE NORTH
[no value]
[no value]
PopularPhotography_19540701_0035_001_0099.xml
advertisement
125
125
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PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
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PopularPhotography_19540701_0035_001_0100.xml
advertisement
126
126
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Advertisements
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PopularPhotography_19540701_0035_001_0101.xml
advertisement
127
127
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BONICA NEWSREEL CLUB
[no value]
BONICA NEWSREEL CLUB
[no value]
[no value]
[no value]
PopularPhotography_19540701_0035_001_0102.xml
advertisement
127
127
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[no value]
Advertisement: PHOTOGRAPHY Magazine
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[no value]
PHOTOGRAPHY Magazine
[no value]
[no value]
PopularPhotography_19540701_0035_001_0103.xml
advertisement
128
128
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Advertisements
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PopularPhotography_19540701_0035_001_0104.xml
article
128
128,129
Calendar of photographic exhibitions
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Calendar of photographic exhibitions
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7th Hartford International Salon of Photography and Color Slide Exhibition, The Connecticut Valley Camera Club, Hartford, Conn. Closes June 15—slides; June 22—prints. Entry fee $1—slides; $2—prints. Four prints and/or slides allowed.
PopularPhotography_19540701_0035_001_0105.xml
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129
129
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Advertisements
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PopularPhotography_19540701_0035_001_0106.xml
review
130
130,131,132,133,134
what's new
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what's new
Trade Notes and News
CAMERAS
LENSES
PROJECTION & VIEWING EQUIPMENT
SOUND RECORDING EQUIPMENT
FLASH
DARKROOM EQUIPMENT
MISCELLANEOUS
Paillard Products, Inc.
[no value]
Paillard Products, Inc.
BOLEX H-16 SUPREME
$395
BOLEX H-16 SUPREME camera, offered by Paillard Products, Inc., 100 Sixth Ave., New York 13, has a three-lens turret which locks in three positions for focusing of individual lenses. Rapid turning of the turret is effected by a built-in lever and there is a filter slot with six filter holders and four gelatin filter sheets. Minimum price with one lens is $395. A useful accessory is the Bolex Unimotor for driving the camera. With batteries and case its price is $95.25.
Paillard Products, Inc.
KIN-DAR STEREO CAMERA
$99.50
KIN-DAR STEREO CAMERA is a product of the Kinder Co., South Milwaukee, Wis., which claims simplicity of operation without eliminating the usual features. In addition, a coupled. rangefinder permits focusing, viewing, and snapping in a single operation. Lenses are Steinheil-Cassar ƒ/3.5, color corrected and coated. Speeds are from 1/10 to 1/100 sec plus Bulb; minimum aperture is ƒ/16; and any 35-mm film in standard magazines may be used. Price is $99.50.
Paillard Products, Inc.
SUPER 75
$23.95
SUPER 75 is a new Argus camera featuring Colormatic, a flash exposure system requiring only an estimate of distance from camera to subject. The lens is then set at that distance and the lens opening set at the color indicated when the focusing mount is adjusted. Super 75 has a three-element ƒ/8 Argus Luman lens; features include double-exposure prevention, picture-window viewfinder, built-in flash synchronizer, and a molded plastic body. Price of camera is $23.95; flash attachment is $3.80, and case $3.15.
Paillard Products, Inc.
ROLLEIMARIN
$395
ROLLEIMARIN, a watertight, pressure-proof housing for the Rolleiflex camera, is announced by Burleigh Brooks, Inc., 10 W. 46th St., New York 36, N. Y. The housing is usable with any Rolleiflex Automat ƒ/3.5, which is attached, with the rear portion of its hood removed, to the upper section of the housing, directly beneath a prism, which changes the angle of viewing to 60 degrees for maximum convenience of swimmers. Price of the housing alone is $395 and the complete outfit with viewfinder, case, and flash equipment, is $475.
Paillard Products, Inc.
[no value]
$15.95 and $23.95
KODAK DUAFLEX camera has been improved by a more efficient, easier-to-use flasholder, and is now known as Kodak Duaflex III. The flashholder is the Kodalite flashgun heretofore used only on the Kodak Brownie Hawkeye. The new model will be made with a choice of lenses: the fixed-focus Kodet and the ƒ/8 Kodar (lumenized). Prices, respectively, are $15.95 and $23.95.
Paillard Products, Inc.
NEWEST LEICA CAMERA
$288
NEWEST LEICA CAMERA is the M-3, with many new features. A single shutter-speed dial combines all speeds from one to 1/100 sec, and may be set before or after winding. The built-in self timer is adjustable for delays from 5 to 10 sec. Synchronization is automatically adjusted to shutter speed. Film advance is effected by lever action, as is shutter winding. For a complete description, see the article beginning on page 94 of our June issue. Price of the new Leica is $288 without lens, and from $348 to $468 with lenses of various types. Importer is E. Leitz, Inc., 468 Fourth Ave., New York, N. Y.
Paillard Products, Inc.
STEREO VIVID and STEREO COLORIST
$160
STEREO VIVID and STEREO COLORIST cameras have been announced by the Three Dimension Company, a division of Bell & Howell at 3512 Kostner Ave., Chicago 41. TDC Vivid (illustrated) has the Colorist features, including automatic shutter set when film is advanced, and synchronization for both types of flash lamps and electronic flash. Both cameras make from 16 to 29 stereo pairs on 35-mm film cartridges. In addition, Vivid has coupled shutter and diaphragm settings through the exposure dial, and other unique features. Prices: Vivid, about $160; Colorist, under $100.
Paillard Products, Inc.
F/1.0 ZEIKA ELITAR LENS
$295
F/1.0 ZEIKA ELITAR LENS of 2-in. focus is reported to be the world’s fastest lens for general consumer use by its importers, Interstate Photo Supply Corp., 28 W. 22nd St., New York, N. Y. A resolving power is claimed of 2750 lines in the center and a minimum of 1450 at the corners, at a 15-degree radius. Flare is reported as non-existent, with light transmission of T:0.9, and color reproduction, as well as image quality and contrast, were found to be excellent, according to Interstate. Production is extremely limited and price is $295.
Paillard Products, Inc.
BERTHIOT TELEPHOTO
$43.50
BERTHIOT TELEPHOTO for 16-mm cameras is announced by Camera Specialty Co. with ƒ/3.5 aperture and 3-in. focal length. It has a focusing “C” mount, effective from 3½ ft to infinity and is finished in chrome. The Berthiot ƒ/3.5 Telephoto is priced at $43.50. Camera Specialty’s address is 705 Bronx River Road, Bronx-ville 8, N. Y.
Paillard Products, Inc.
LENSES
$99.50
NEW LENSES announced by Paillard Products, Inc., 100 Sixth Ave., New York 13, N. Y., are: Switar Visifocus 16-mm ƒ/1.8 wide-angle-type for all 16-mm cameras; Switar Visifocus 2-in. ƒ/1.4 for all 16-mm cameras; Switar 5½-mm ƒ/l.8 for 8-mm cameras; Pan Cinor zoom-type with focusing range from 12½ to 36 mm and minimum distance from subject of 2½ ft, for 8-mm cameras. Respective prices are $99.50, $169.50, $119.50, and $219.50.
Paillard Products, Inc.
CINEMATAR lenses
$17.95
CINEMATAR lenses added to the line of Elgeet Optical Co., Inc., 838 Smith St., Rochester, N. Y., include 38-mm f/3.5 fixed-focus telephoto, in “D” mount, providing 3x magnification, list, $17.95; and 7-mm f/2.7 wide angle, with front diaphragm setting, list, $29.95.
Paillard Products, Inc.
PANASCOPE DIMENSIONAL VIEWING SCREEN
$29.50
PANASCOPE DIMENSIONAL VIEWING SCREEN is announced by Willoughbys, 110 w. 32nd St., New York 1, N. Y. Panascope sets up on any table, tripod, or stand; can be used with any make or model of projector; permits viewing from either side of the screen; gives a dimensional effect to old or new color slides, moving pictures, and X rays, according to Willoughbys. The unbreakable plastic device has a viewing surface of 12x16, and costs $29.50.
Paillard Products, Inc.
EVEN-VU
$65.45
EVEN-VU Screens for rear projection are manufactured by Commercial Picture Equipment, Inc., 1567 W. Homer St., Chicago 22. The material is Krene, with a specially embossed light-diffusing surface. There is said to be no hot spot. The screen material is fastened to the frame with strong snap fasteners and stretches to a perfectly flat surface, according to the maker. Prices range from $65.45 for 43x48-in. to $284.90 for 10½x 14-ft size.
Paillard Products, Inc.
ROCKET SLIDE PROJECTOR
$39.95
ROCKET SLIDE PROJECTOR #1314 is announced by Brumberger Sales Corp., 34 34th St., Brooklyn 32, N. Y. It’s for 2x2 slides and optical features include aspherical condenser system and color-corrected lens with all air surfaces coated for maximum light transmission. Rocket is of all-steel construction, is blower-cooled, and is built into a luggage-type carrying case. Price is $39.95.
Paillard Products, Inc.
ARGUS 300-WATT AUTOMATIC PROJECTOR
$67.95
ARGUS 300-WATT AUTOMATIC PROJECTOR, product of Argus Cameras, Inc., Ann Arbor, Mich., has a standard rotary changer in addition to the automatic changer. One stroke places the slide in position and the retraction stroke changes slide and advances magazine. There are individual binders for each slide and magazines hold 36 exposures. The portable case accommodates four magazines. Price is $67.95 complete and extra magazines cost $2.25 each. Changer units are $14.95.
Paillard Products, Inc.
STRIP-O-MATIC
$39.50
STRIP-O-MATIC, a remote-control filmstrip advance mechanism, is announced by Viewlex Inc., 35-01 Queens Blvd., Long Island City, N. Y. Its mechanism is operated from a hand-held push-button remote-control unit. It can be used only with Viewlex “V” model projectors, with which attachment is effected by sliding the unit into place and locking. Heart of the device is a small clutch motor which is said to operate more smoothly than the solenoid formerly used. Price is $39.50.
Paillard Products, Inc.
KODAK STEREO VIEWERS I AND II
$12.75
KODAK STEREO VIEWERS I AND II are announced by Eastman Kodak Company, Rochester, N. Y. Model I is battery - powered and has single-element viewing lenses; is priced at $12.75. Model II operates on 110 v, ac or dc, and has achromatic lenses, also a brightness-control rheostat, and lamp with 8-ft cord. Price is $23.75. Either model may be converted to use of the other type of current.
Paillard Products, Inc.
VU-LYTE OPAQUE PROJECTOR
$235.00
VU-LYTE OPAQUE PROJECTOR is a product of Charles Beseler Company, GO Badger Ave., Newark 8, N. J. Effectiveness of cooling has been increased by 30 percent. This new model operates on both ac and dc. It has a specially designed Monoplane Filament Lamp with a rated life of 50 hrs and new #14 Super-Service Power Cord. Price, with 4-in. diameter lens of 18-in. focal length is $235.00. Other models cost up to $248.50.
Paillard Products, Inc.
WEBCOR2020 TAPE RECORDER
$169.50
WEBCOR2020 TAPE RECORDER, a product of Webster-Chicago Corp., 5610 Bloomingdale, Chicago 39, features push-button operation of all controls, has two speeds for recording and playing back, and records up to two hours on one 7-in. reel. Neon indicators indicate the correct-volume input level. There’s a connection for attachment to an external speaker or amplifier for large meetings. Price is $169.50.
Paillard Products, Inc.
MAGNEMITE 610-A Tape Recorder
$275
MAGNEMITE 610-A Tape Recorder has been added to the line of Amplifier Corp. of America, 398 Broadway, New York 13, N. Y. It is battery powered, weighs but 12 lbs, and its dimensions are 5x8x11. A fly-ball governor maintains constant film speed, dual-track recording providing playing time of two hours per track, a total of four hours on a 5-in. reel of 14-in. tape. Rewinding of motor during operation has no audible effect on recording or playback. Price of the new recorder is $275.
Paillard Products, Inc.
JEN B-C POCKET FLASHES
$16.95
NEW JEN B-C POCKET FLASHES add three improvements; built-in test lamp and circuit tester; direct-reading flash calculator; camera stand. The calculator dial is mounted on the back of the flash unit and one turn of the dial to the guide number in use will indicate correct aperture setting for any camera-to-subject distance. Deluxe Jen B-C Pocket Flash, offered by Jen Products Sales Co., 417 W. 42nd St., New York 36, N. Y., costs $16.95, with battery and camera bracket.
Paillard Products, Inc.
BATTERY PACK HOLDER
&8.95
BATTERY PACK HOLDER, a product of Speedlight Center, 128 West 32nd St., New York 1, N. Y., provides a means for combining a speedlight power source with the camera. It is an aluminum enclosure that screws into the camera’s tripod socket. The battery pack slides into the enclosure and is held in position by a clamp. Price of the device, presently made only for the 4x5 Graphic, is &8.95. Other models will follow.
Paillard Products, Inc.
FLASHTUBES
FIVE NEW FLASHTUBES are announced by Amglo Corporation, 2037 W. Division St., Chicago. All are of high-efficiency trigger type and have reflective bases of tarnish-proof aluminum. The new tubes have been designed to permit shallower lampheads of lighter weight. Tube life has also been extended to 50,000 to 100,000 flashes from the same tube. Voltages for the respective tubes range from 180 to 2,500.
Paillard Products, Inc.
NORELCO MY-T-MYTE
NORELCO MY-T-MYTE is the trade name of two new midget flashbulbs made by Amplex Corporation, 111 Water St., Brooklyn 1, N. Y. The lamps, PF 2 and PF 2M, have similar electrical characteristics and are for use with fixed-focus, open flash cameras. Each has a light output of 5,400 lumen sec. PF 2 has a bayonet base requiring no adaptor for use with existing camera equipment, while PF 2M has the pinless miniature base to fit the new-type small reflectors. Price of either is ten cents each.
Paillard Products, Inc.
AMGLO CHAMPION
$69.95
AMGLO CHAMPION a new speedlight offered by Amglo Corp., 2037 W. Division St., Chicago 22, has a light head that weighs but 28 oz and is attachable directly to the camera. Light output is equivalent to that of a medium-size flashbulb and the interval Between flashes is 3 sec. Cost of the a-c lamp-head is $69.95 with 16-ft cord and plug; a dry-battery pack costs $39.95; and a “Power Doubler” is $24.95.
Paillard Products, Inc.
C.O.C. FLASH GUN
$4.95
C.O.C. FLASH GUN of miniature type has been introduced by Camera Optics Mfg. Corp., 101 W. 47th St., New York, N. Y. It is of plastic and has a detachable aluminized reflector designed for use with miniature flashbulbs. A bulb ejector is included in the unit, which can be attached to the camera by three different means. Standard model is priced at $4.95 and the B-C type is $5.95.
Paillard Products, Inc.
FEDCO #400 DRUM DRYER
$225
FEDCO #400 DRUM DRYER, manufactured by Fedco Products, 37 Murray St., New York 7, N. Y., is seamless, dries mutte or glossy prints of any weight, has a built-in squeegee, variable-speed drive, replaceable cloth belt, fan-cooled motor, and controlled heat. Its capacity is forty 8x10 single-weight prints per hour and it takes prints up to 14-in. wide. Price is $225.
Paillard Products, Inc.
BORDERLESS PRINTING EASEL
$9.50
BORDERLESS PRINTING EASEL is manufactured by De Brouwer Studio, 813½ Tenth St., Modesto, Calif. It is adjustable to any size to 11x14, is made of 18-gauge sheet metal with two movable bars which hold the paper flat without covering any of its area. There are no white margins to be trimmed off, according to the manufacturer. Price is $9.50.
Paillard Products, Inc.
WASTEBASKET
$3.95
WASTEBASKET which is chemically resistant and guaranteed unbreakable is announced by Permo Products, P. O. Box 1027, Rochester 3, N. Y. It is made from “squeeze-bottle” polyethylene, is extremely flexible, and will neither chip, dent, crack, or rust, according to the manufacturer, who claims suitability for mixing large quantities of chemical solutions. Prices; 15-qt, $3.95 ; 8-qt, $1.95.
Paillard Products, Inc.
HYPOKEI
$1
HYPOKEI is a new hydrometer hypo-testing device imported by Spiratone, Inc., 49 W. 27th St., New York 1, N. Y. Floated in a container of hypo it indicates the degree of exhaustion and also the proper time for complete fixation. Hypokei is sold in a wooden container for safe storage and is priced at $1.
Paillard Products, Inc.
H. I. REPLACEMENT GRID LAMPS
$10.75
H. I. REPLACEMENT GRID LAMPS in production by Aristo Grid Lamp Products, Inc., 106-23 Metropolitan Ave., Forest Hills, N. Y., are intended for use as interchangeable grids in standard Aristo units fitting specific enlargers. The illustration shows a unit equipped with the standard grid and beside it another with the new H. I. grid in place. The newer grid is at the left. Price is $10.75.
Paillard Products, Inc.
OMEGA D-2 CONDENSER LAMP-HOUSE
$66.80
OMEGA D-2 CONDENSER LAMP-HOUSE, a product of Simmon Brothers, Inc., Long Island City, N. Y., was designed for use on the Auto-mega E-4 Enlarger, which it converts into a condenser autofocus enlarger for 2½x2½ to 4x5 negatives. The D-2 produces prints with slightly more contrast than those made with the Omegalite, and rotates on the E-4 turntable in the same manner. Without Colorhead, but including a set of 6½-in. condensers, D-2 costs $66.80; with Colorhead, the price is $81.80.
Paillard Products, Inc.
CLOSEUP DICTIONARY
CLOSEUP DICTIONARY, a twelve-page illustrated booklet containing simple definitions of virtually all popular terms pertaining to close-up photography is available for 25 cents by writing direct to Spiratone, Inc., 49 West 27th St., New York 1, N. Y. It includes tables showing proper settings, depth of field, and coverage for close-up lenses and extension tubes.
Paillard Products, Inc.
KAGRA REMOTE CONTROLEXTENSION UNIT
$10.95
KAGRA REMOTE CONTROLEXTENSION UNIT, distributed by Willoughbys, 110 W. 32nd St., New York 1, N. Y., permits photography of persons and animals from a maximum distance of 34 ft. A 22-ft section is attachable to another of 12-ft length by a metal connector. The unit is supplied with a Compur or Prontor release which is interchangeable with most standard releases. The bulb can be hand-held or operated by knee or foot pressure. Price is $10.95 with case.
Paillard Products, Inc.
FLASH FOLDER
FLASH FOLDER entitled "Do’s and Dont’s In Flash Photography" will be mailed to any reader by Burgess Battery Co., Freeport, Ill. It emphasizes the superiority of photo-flash batteries over those made primarily for flashlights, pointing out that the former provide three times more amperage.
Paillard Products, Inc.
REALIST MASK AND JIG
$1.75
REALIST MASK AND JIG announced by Realist, Inc., comprise a thin aluminum stereo mask with die-cut windows and channels at top and bottom into which the film is slipped and accurately positioned by guide marks, and a jig which accepts two masks and indicates film placement therein by guide marks on a plastie aligning bar. Three window sizes are available and price of a box of 50 masks is $1.75 and that of 500 is $15.75.
Paillard Products, Inc.
BOOKLET
NEW BOOKLET, Macrophotography and Photomicrography with the Exakta VX, published by Ihagee Camera works, will be sent free upon request to Exakta Camera Co., 705 Bronx River Rd., Bronxville 8, N. Y.
Paillard Products, Inc.
MULTI-LITE
$4.95
MULTI-LITE, made by Marcson Products Co., 400 N. Wells St., Chicago 10, is a four-receptacle extension unit attachable to any electrical outlet and containing its own 15-ampere fuse to protect those in the main line. Dimensions are 7x4x2 and weight 1¾ lb. The case is of steel with baked-enamel finish, and Multilite is provided with a 6-ft service cable and metal handle. Price is $4.95.
Paillard Products, Inc.
EXYLIN PLASTIC APRON
$2
EXYLIN PLASTIC APRON is offered by McCoy, Jones and Company, Merchandise Mart, Chicago. It is said to be tough and wear-resistant, easily cleaned, free from rustle, waterproof and mildew free, odorless, and of good appearance. Large and small sizes cost the same, $2, postpaid.
Paillard Products, Inc.
POP-UP
POP-UP ejector-type adapters for the new miniature flashbulbs are available from the Harwood Mfg. Co., 466 W. Superior St., Chicago 10. A finger touch on the release spring ejects used bulbs, while a knurled collar permits easy insertion or removal of the Model 110 adapter from bayonet sockets. Price is 25 cents. A Model 111 type adapts the M-2 flashbulb to medium-size flashgun sockets.
Paillard Products, Inc.
COLORTRAN DUAL CONVERTER
$197.50
COLORTRAN DUAL CONVERTER is an addition to the ColorTran converter line of Natural Lighting Corp., 612 West Elk Ave., . Glendale 4, Calif. The unit handles the input power from two separate 115-v circuits so that a total wattage of 3000 is available to produce more illumination than a single line would allow. The ColorTran steps up this wattage to produce the equivalent of 7000 watts of photographic color-corrected light. It has color adjustments for all types of color film. Price is $197.50.
Paillard Products, Inc.
DeVry line
PAROMEL COMPANY, 2040 W. North Ave., Chicago, has taken over the DeVry line of 35-mm motion-picture equipment. The DeVry 16-mm line is to be handled by Bell & Howell Company, 7100 McCormick Rd., Chicago.
Paillard Products, Inc.
TRIPLEX QUICK-SET TRIPOD AND PAN HEAD
$17.95
TRIPLEX QUICK-SET TRIPOD AND PAN HEAD, manufactured by Quick-Set, Inc., Skokie, Ill., was designed for small cameras of moderate weight. It extends 52 in. from the 23½-in. telescoped size, weighs 2 lb. 5 ounces, and is made of aluminum. Price, with pan-head, is $17.95.
Paillard Products, Inc.
FREE BOOKLET
FREE BOOKLET offered by Eastman Kodak Company, Rochester, N. Y., provides story themes and how-to-do-it information for home-movie makers desiring to make movie stories of birthdays, holidays, and weddings. Write Eastman’s Sales Service Division at Rochester for your copy of the leaflet, titled “Popular Home Movie Stories, Birthdays, Holidays, and Weddings.”
Paillard Products, Inc.
ZIP-PACS
$21
ZIP-PACS are announced by Ruko Company, 3 W. 18th St., New York, N. Y. Available styles are: #10 Adjusto Zip-Pac (illustrated) with Ruko Adjusto Block for adjustment to fit any stereo, reflex, or 35-mm camera; price, $21. #20, same as preceding but in genuine leather, costs $29.98. The #11 holds the Polaroid camera with flash attached, and is priced at $19.95, while the #12, which holds any 8-mm movie camera plus film and meter, costs $8.95.
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PopularPhotography_19540701_0035_001_0107.xml
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SUPERIOR BULK FILM COMPANY
MORSE G-3 TANK
SUPERIOR BULK FILM COMPANY
REVERSAL CHEMICALS
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PopularPhotography_19540701_0035_001_0108.xml
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TRAVELWORLD, Inc.
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TRAVELWORLD, Inc.
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PopularPhotography_19540701_0035_001_0109.xml
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PopularPhotography_19540701_0035_001_0110.xml
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star-D COMPANY: star-D Conquest
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star-D COMPANY
star-D Conquest
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PopularPhotography_19540701_0035_001_0111.xml
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PROGRESSIVE SCHOOL of PHOTOGRAPHY
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PROGRESSIVE SCHOOL of PHOTOGRAPHY
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PopularPhotography_19540701_0035_001_0112.xml
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Eastern CAMERA EXCHANGE
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Eastern CAMERA EXCHANGE
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PopularPhotography_19540701_0035_001_0113.xml
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Roland Jeanneret
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Roland Jeanneret
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PopularPhotography_19540701_0035_001_0114.xml
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GRAPHIC STUDIO
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GRAPHIC STUDIO
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PopularPhotography_19540701_0035_001_0115.xml
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PopularPhotography_19540701_0035_001_0116.xml
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PHOTOGRAPHY
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PHOTOGRAPHY
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PopularPhotography_19540701_0035_001_0117.xml
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Panoram film labs
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Panoram film labs
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PopularPhotography_19540701_0035_001_0118.xml
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PopularPhotography_19540701_0035_001_0119.xml
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GOLDEN GATE COLOR PRINTS
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GOLDEN GATE COLOR PRINTS
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PopularPhotography_19540701_0035_001_0120.xml
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MODEL FILM CO.
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MODEL FILM CO.
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PopularPhotography_19540701_0035_001_0121.xml
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136,137,138,139,140
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the photographic market place
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PopularPhotography_19540701_0035_001_0122.xml
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classified advertising
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PopularPhotography_19540701_0035_001_0123.xml
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FLYING RADIO & TELEVISION NEWS
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FLYING RADIO & TELEVISION NEWS
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PopularPhotography_19540701_0035_001_0124.xml
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EDMUND SCIENTIFIC CORP.
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EDMUND SCIENTIFIC CORP.
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PopularPhotography_19540701_0035_001_0125.xml
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GENERAL ELECTRIC
PR-1 EXPOSURE METER
GENERAL ELECTRIC
MASCOT EXPOSURE METER
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PopularPhotography_19540701_0035_001_0126.xml
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EASTMAN KODAK COMPANY: Kodachrome Film
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EASTMAN KODAK COMPANY
Kodachrome Film
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PopularPhotography_19540701_0035_001_0127.xml