Issue: 19540601

Tuesday, June 1, 1954
June
6
False
34
Tuesday, January 13, 2015

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19540601_0034_006_0001.xml
advertisement
2
2,3
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General Aniline & Film Corporation
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General Aniline & Film Corporation
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PopularPhotography_19540601_0034_006_0002.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19540601_0034_006_0003.xml
masthead
4
4
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Masthead
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PopularPhotography_19540601_0034_006_0004.xml
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5
5
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19540601_0034_006_0005.xml
advertisement
6
6
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19540601_0034_006_0006.xml
article
6
6,128
letters to the editor
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letters to the editor
Coaching with Speedlight
Our Contest Entry Fee
Fan Mail for Idlouk
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I was pleasantly surprised when some of the boys came running in with the new (April) issue of PHOTOGRAPHY containing the write-up on Dr. Edgerton and M.I.T. sports. The timing was perfect. . . . Dr. Edgerton had told me that the story would contain a full-page color picture of Bill Antoine in the high jump.
PopularPhotography_19540601_0034_006_0007.xml
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7
7
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Polaroid Corporation
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Polaroid Corporation
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PopularPhotography_19540601_0034_006_0008.xml
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8
8,9
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FIFTH AVENUE
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FIFTH AVENUE
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PopularPhotography_19540601_0034_006_0009.xml
article
10
10,127
was my face red!
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was my face red!
Monkey Business
Good Turn
H2Oversight
Film Removal
Fire (re)Buff
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A friend and I were wandering about the Oakland (Calif.) zoo looking for picture possibilities when we happened on the monkey cage. At least we thought they were monkeys. My friend suggested that he take movies while I shook hands with one of them.
PopularPhotography_19540601_0034_006_0010.xml
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10
10,11
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540601_0034_006_0011.xml
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12
12
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Calumet Manufacturing Company
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Calumet Manufacturing Company
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PopularPhotography_19540601_0034_006_0012.xml
advertisement
13
13
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CHROSTAR EXPOSURE METER: CHROME NECK CHAIN
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CHROSTAR EXPOSURE METER
CHROME NECK CHAIN
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PopularPhotography_19540601_0034_006_0013.xml
advertisement
14
14
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Advertisement
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PopularPhotography_19540601_0034_006_0014.xml
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15
15
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Advertisement
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PopularPhotography_19540601_0034_006_0015.xml
advertisement
16
16
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19540601_0034_006_0016.xml
article
16
16,18,24,26,114
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Kodak Royal Pan, the second of the two “new” high-speed press films announced at the Rochester Photo Conference last September and discussed in our preliminary report last January (page 93), has finally reached the market. As with Du Pont “Superior” Press panchromatic film, whose general release was covered in this department last month, our earlier report requires revision.
PopularPhotography_19540601_0034_006_0017.xml
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17
17
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Paillard Products, Inc.: BOLEX
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Paillard Products, Inc.
BOLEX
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PopularPhotography_19540601_0034_006_0018.xml
advertisement
18
18
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CARL ZEISS, INC.: CONTAX
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CARL ZEISS, INC.
CONTAX
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PopularPhotography_19540601_0034_006_0019.xml
article
19
19,20
DU PONT PHOTOGRAPHIC NEWS
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DU PONT PHOTOGRAPHIC NEWS
You can sell “how-to-do-it” pictures
Darrell Huff
Cavedale Craftsmen
Sonoma
California
MATCH PAPER SURFACE TO MOOD OF PICTURE
New fast film has effective speed of 1000
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In choosing a photographic paper for printing your best pictures, select one with tone and surface to match the mood of your subject. Suppose, for instance, you have a character study like the old watchmaker above and want to emphasize the man’s intense interest and wrinkled brow.
PopularPhotography_19540601_0034_006_0020.xml
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21
21,22,23
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MINIFILM CAMERA CORP.
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MINIFILM CAMERA CORP.
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PopularPhotography_19540601_0034_006_0021.xml
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24
24
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Tiffen MARKETING CO.
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Tiffen MARKETING CO.
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PopularPhotography_19540601_0034_006_0022.xml
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25
25
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Advertisement: Nikon
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Nikon
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PopularPhotography_19540601_0034_006_0023.xml
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26
26
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CANON SALES CO., INC.
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CANON SALES CO., INC.
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PopularPhotography_19540601_0034_006_0024.xml
advertisement
27
27
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Graflex Inc.
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Graflex Inc.
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PopularPhotography_19540601_0034_006_0025.xml
advertisement
28
28,29
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Advertisement
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PopularPhotography_19540601_0034_006_0026.xml
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30
30
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ENTECO INDUSTRIES, INC.
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ENTECO INDUSTRIES, INC.
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PopularPhotography_19540601_0034_006_0027.xml
article
30
30,32
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
Do you advise trying to make prints from the Dye Transfer Process at home? If not, does Eastman offer this service?— H.J.D., High Point, N. C. The answer to this depends pretty much on how advanced you are. If you can consistently make good black-andwhite prints, if you are able to correctly judge print quality in black-and-white, and if you can follow directions faithfully, there is no reason at all why you should not be able to make good prints at home with a good enlarger and some basic easy-to-build equipment.
PopularPhotography_19540601_0034_006_0028.xml
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31
31
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Advertisement
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PopularPhotography_19540601_0034_006_0029.xml
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31
31
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Advertisement: KALART
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KALART
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PopularPhotography_19540601_0034_006_0030.xml
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32
32
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Advertisement
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PopularPhotography_19540601_0034_006_0031.xml
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33
33
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RIT3
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RIT3
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PopularPhotography_19540601_0034_006_0032.xml
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34
34,35
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19540601_0034_006_0033.xml
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36
36
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Advertisement
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PopularPhotography_19540601_0034_006_0034.xml
article
36
36,38
camera clubs
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camera clubs
Lo, the Poor Print-maker!
Exchange Salons Listed
Ideas for Club Councils
Slides for Hospitals
Sixth Redlands Photo Fiesta
Agency Employees Form Club
VSP Tugboat Cruise Planned
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Whit Hillyer
Despite a couple of his verbal jabs, I must hand it to the anonymous pamphleteer who did the lead article in a recent issue of “The Squeegee,” put out by New York’s Inwood Camera Club. The guy can write well, let’s face it—so I’ll dispose of the jabs and then get on to quoting from his very readable piece.
PopularPhotography_19540601_0034_006_0035.xml
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37
37
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Burleigh Brooks, Inc.
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Burleigh Brooks, Inc.
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PopularPhotography_19540601_0034_006_0036.xml
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38
38
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DIRECTOR PRODUCTS Corporation
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DIRECTOR PRODUCTS Corporation
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PopularPhotography_19540601_0034_006_0037.xml
advertisement
39
39
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AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
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PopularPhotography_19540601_0034_006_0038.xml
article
40
40,117
candid shots
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candid shots
Contest: Hurry, Hurry!
That’s Earl, Brother
View Camera ABC’s
Chicago Trade Show
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the editors
By the time you read this, it will be only about seven weeks until the closing date for this year’s International Picture Contest. You think that’s a long time? Well, it is, maybe, if you’re all set to submit right now; but chances are you have some shuffling and sorting and reprinting to do—maybe even some shooting you missed—before you’re ready to send off your entries.
PopularPhotography_19540601_0034_006_0039.xml
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41
41
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THE AMCO PHOTO CORPORATION
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THE AMCO PHOTO CORPORATION
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PopularPhotography_19540601_0034_006_0040.xml
article
42
42,43,44,45,106,108,109
GENERAL INTEREST
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MY SECRET LIFE WITH A CAMERA
It all started with Ingrid Bergman in Italy—this wacky story of how a famous Broadway columnist and bosom expert became a photographer
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EARL WILSON
INGRID BERGMAN really started it. It was taking a picture of her that made me, a Broadway columnist, picture-punchy. For 20 years, as a reporter, I’d been around photographers . . . but I hardly ever looked at their cameras. They were a little crack-brained, sort of beneath me, a special kind of lunatic.
PopularPhotography_19540601_0034_006_0041.xml
article
46
46,47,109
CAMERA TECHNIQUE
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SIMPLE PROPS, EXOTIC PORTRAIT
How Sandi Nero transformed a commonplace room with the aid of a cigarette, a water plant and imagination
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SOME PICTURES are born suddenly; others grow slowly as the photographer experiments, tries different viewpoints, seeks the best approach. Sandi Nero’s unusual portrait of dancer Toni Homberger, on opposite page, is an example of the latter.
PopularPhotography_19540601_0034_006_0042.xml
article
48
48,49,50,51,52,53,54,55,128,129
CAMERA TECHNIQUE
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How to use a VIEW CAMERA
This precision instrument provides the ultimate flexibility and control
COMBINED FRONT AND BACK MOVEMENTS
HERE’S A GOOD GENERAL PROCEDURE FOR USING A VIEW CAMERA
TEST THE COVERING POWER OF YOUR LENSES
INTERCHANGEABLE LENSES
INTERCHANGEABLE BACKS
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ARTHUR KRAMER
IF YOU’VE been admiring the brilliant print quality and over all needle sharpness of the average commercial illustration then you should seriously consider the view camera as one of your tools. I his work horse of professional photography dates back over one hundred years, and has remained virtually unchanged since its original inception.
PopularPhotography_19540601_0034_006_0043.xml
article
56
56,57
PICTURE FEATURES
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COVER STORY
A Can Can dancer does her stuff on the beach for Ormond Gigli's camera
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THE PICTURES on these two pag were by-products of this month cover shooting session. Ormond Gig took dancer Dee Dee Wood of th Broadway hit show, Can Can, t Jones Beach on an overcast da1 which made it tough to stop actio with slow color film. He took quic meter readings at moments when wan sun broke through the overcast.
PopularPhotography_19540601_0034_006_0044.xml
article
58
58,59
COLOR FEATURES
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PICTURES FROM OUR READERS
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1 Family album pictures don't have to be run-of-the-mill. Bob Marshall of Clifton, N. J. made this simple, unusually composed shot of his little daughter Grissy as part of a continuing series intended to give the girl a record of her own childhood when she is older.
PopularPhotography_19540601_0034_006_0045.xml
article
60
60,61
COLOR FEATURES
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Having trouble with COLOR OUTDOORS?
UNDEREXPOSURE
OVEREXPOSURE
SHADOW AREAS UNDEREXPOSED
WRONG FILM
UNINTENTIONAL USE OF FILTER
EXCESS BLUE
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JOSEPH FOLDES
Dense transparency with muddy colors results from using too fast a shutter, too small an aperture, or a combination of both. Recheck meter reading or refer to exposure guide. With simple, non-adjustable cameras, wait for more light or use supplementary flash.
PopularPhotography_19540601_0034_006_0046.xml
article
62
62,63,132
LIGHTING
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THIS PICTURE TOOK 6½ HOURS AND 240 FLASHBULBS TO MAKE
UN Interior required these four exposures.
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THE Trusteeship Council Chamber of the United Nations Building is a mammoth, inspiring room that overlooks New York's East River. From morning until night the colors and moods of the room change as the sun moves across the sky. J. Alex Langley, a skillful young photographer, was assigned the task of getting a picture of the room onto color film.
PopularPhotography_19540601_0034_006_0047.xml
article
64
64,65,66,67,133
HOW IT’S DONE
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A GUIDE TO CONTRAST CONTROL
For perfect prints—regulate lighting, developing, and printing
lighting...for low contrast
lighting...for high contrast
negative...for low contrast
negative...for high contrast
printing...for low contrast
printing...for high contrast
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GEORGE C. GILBERT
CONTRAST—the range of tones from darkest black to brightest white—is an ever-recurring problem in photography. Contrast would pose no problem if films and papers could reproduce the scale of values visible to the eye. But at best they can record only a short-hand approximation of a real-life scene.
PopularPhotography_19540601_0034_006_0048.xml
article
68
68,69
IN THE DARKROOM
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QUICK PROCESSING
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Do you have fidgety, anxious friends who just can't wait to see how the pictures you made of them turned out? Or are you always in a hurry yourself? You’ve doubtless observed that in night clubs, at resorts and at banquets, photographers deliver finished prints in less than half an hour after the picture was taken.
PopularPhotography_19540601_0034_006_0049.xml
article
70
70,71,72,73,74,75,76,77
PICTURE FEATURES
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WHY THEY MADE THESE PICTURES
Here are ten pictures from the 1954 ASMP show, and some of the thoughts and ideas behind them
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THIS YEAR, the print show and sale of the American Society of Magazine Photographers in New York again presented a “photographer’s choice” of fine pictures. We picked out several that we especially liked, and asked the photographers not only for technical data, but for some idea of the reasons behind their pictures.
PopularPhotography_19540601_0034_006_0050.xml
article
78
78,79
HOW TO MAKE IT
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MAKE YOUR OWN HANDCUT MATS
YOU’LL NEED THESE TOOLS
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LLOYD WEST
PROPER mounting greatly improves the appearance of your photographs. One of the richest-looking effects is achieved by placing the print in a cutout mat. Such mounts are available from photo-supply stores in standard sizes, but you can get around the extra cost by hand-cutting plain mats to match the size and shape of your own photographs.
PopularPhotography_19540601_0034_006_0051.xml
article
80
80,124,126
travel
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Sell those vacation pictures
If you get about a great deal here’s how to make money with your camera
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Willard Lu
THE guy who sold the Brooklyn Bridge was strictly a piker. I’ve sold Zion Canyon National Park at least a half a dozen times. I’ve sold the Utah State Capitol Building and the Mormon Temple in Salt Lake City more times than that. I’ve sold the Grand Canyon of the Snake River, Shoshone Falls, The Craters of the Moon, The Grand Tetons, and Yellowstone National Park.
PopularPhotography_19540601_0034_006_0052.xml
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81
81,82,83,84
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19540601_0034_006_0053.xml
article
85
85,86
photo tips—
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photo tips—
short cuts to better pictures
Convenient Case for Tripod
Emergency Reel Box
Handy Weighing Aids
Tripod Adjustment
To Protect Sponges
To Cool Solutions
Long-Life Prints
Keep Easel Level
Light-Diffusion Aid
For Small Prints
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One of the felt-lined, sturdy cloth cases used by hunters for carrying guns makes an excellent carrying-case for a tripod. A strong strap of webbing or other durable material is affixed to the case with rivets, for a carrying handle. Inexpensive and convenient, the case protects the tripod and serves also to guard furniture, cars, etc., against the possibility of accidental bumps and scratches from tripod legs.
PopularPhotography_19540601_0034_006_0054.xml
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85
85
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19540601_0034_006_0055.xml
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86
86
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BROWN-FORMAN INDUSTRIES
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BROWN-FORMAN INDUSTRIES
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PopularPhotography_19540601_0034_006_0056.xml
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87
87
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Advertisements
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PENN CAMERA
FOTO-LARGERS
PENN CAMERA
PRAKTICA FX
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PopularPhotography_19540601_0034_006_0057.xml
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88
88
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MASSACHUSETTS
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MASSACHUSETTS
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PopularPhotography_19540601_0034_006_0058.xml
article
88
88,90
stereo today
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stereo today
Detroit Breaks the Ice
Stereo Leads Trade Parade
Amateur Turns Designer
Attachment Ideal for Close-Ups
Brightening the Shadows
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Robert L. McIntyre
Fans who use the Sawyer Personal camera can submit stereo pictures in the 21st Detroit International Exhibition which closes May 19. A special class for the 12xl3-mm pictures in View-Master reels was first created in a national exhibit sponsored by the Orlando (Fla.) Portfolia Club.
PopularPhotography_19540601_0034_006_0059.xml
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89
89
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SUPREME PHOTO SUPPLY CO.
[no value]
SUPREME PHOTO SUPPLY CO.
[no value]
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PopularPhotography_19540601_0034_006_0060.xml
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90
90,91
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BROOKS Cameras
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BROOKS Cameras
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PopularPhotography_19540601_0034_006_0061.xml
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92
92,93
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PEERLESS EXCLUSIVE History-Making Savings!
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PopularPhotography_19540601_0034_006_0062.xml
article
94
94,120,121
EQUIPMENT AND MATERIALS
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THE NEW M-3 LEICA
Radical changes incorporated in latest model make for easier viewing, and faster, more efficient over-all operation
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Since April 3 of this year, a brand-new, radically changed model of the Leica, the M-3, has been flowing through the nation’s distribution channels from the importing headquarters of E. Leitz, Inc., in New York. Many M-3 Leicas have already been purchased by consumers in the few weeks since the camera made its sudden appearance here—simultaneously with its debut at the Photokina Fair in Cologne, Germany.
PopularPhotography_19540601_0034_006_0063.xml
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95
95
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Argus Cameras, Inc.: NEW ARGUS 300 WATT PROJECTOR
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Argus Cameras, Inc.
NEW ARGUS 300 WATT PROJECTOR
[no value]
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PopularPhotography_19540601_0034_006_0064.xml
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96
96
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Advertisements
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Elgeet Optical Company, Inc.
Wide Angle Lens
Elgeet Optical Company, Inc.
Telephoto Lens
[no value]
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PopularPhotography_19540601_0034_006_0065.xml
article
96
96
EQUIPMENT AND MATERIALS
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ANSCO INTRODUCES...4 NEW CAMERAS
Unique, low-priced 620 reflex, and three 35-mm models with new features have been added to company’s line.
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ANSCO, A DIVISION of General Aniline & Film Corp., Binghamton, N. Y., has added four new cameras to its photographic line—the Anscoflex, Ansco Memar, Ansco Super Regent, and the Ansco Super Speedex. Of the four new cameras, the most unusual in design is the Anscoflex ($15.95).
PopularPhotography_19540601_0034_006_0066.xml
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97
97
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KLING PHOTO CORP.: Linhof SUPER TECHNIKA
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KLING PHOTO CORP.
Linhof SUPER TECHNIKA
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PopularPhotography_19540601_0034_006_0067.xml
article
98
98,102,104
MOVIES
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Groom your plans now for BETTER WEDDING MOVIES
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JOSEPH NETTIS
IT'S SPRING AGAIN, and that of course means, besides baseball and bathing beauties, spring weddings. Your best friend, your favorite nephew, or perhaps even your own daughter is taking that wonderful walk down the aisle and you want to record the day forever on motion picture film.
PopularPhotography_19540601_0034_006_0068.xml
article
99
99
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amateur movie section
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PopularPhotography_19540601_0034_006_0069.xml
advertisement
100
100
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BERNDT-BACH, INC.: Auricon "Cine-Voicc" 16mm Camera
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BERNDT-BACH, INC.
Auricon "Cine-Voice" 16mm Camera
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PopularPhotography_19540601_0034_006_0070.xml
article
100
100
MOVIES
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Did you know — movie cameras leave identifying marks on film?
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MOST STANDARD 8-mm and 16-mm motion picture cameras leave a small identifying mark on the edge of every frame of film as it is being exposed—thus making it possible to tell at a glance in what type of camera such film has been exposed. The code mark is cut into the side of the camera aperture gate in such a way that its outlines print themselves on each frame edge.
PopularPhotography_19540601_0034_006_0071.xml
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101
101
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Advertisements
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Bell & Howell
252 Monterey 8mm
Bell & Howell
134-W Companion 8mm
[no value]
[no value]
PopularPhotography_19540601_0034_006_0072.xml
advertisement
102
102
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BONICA NEWSREEL Movie Club
[no value]
BONICA NEWSREEL Movie Club
[no value]
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PopularPhotography_19540601_0034_006_0073.xml
advertisement
102
102
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A·D CAMERA: CAMERAS PROJECTORS
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A·D CAMERA
CAMERAS PROJECTORS
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[no value]
PopularPhotography_19540601_0034_006_0074.xml
advertisement
102
102
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NATIONAL
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NATIONAL
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PopularPhotography_19540601_0034_006_0075.xml
advertisement
102
102
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[no value]
TV WORKSHOP
[no value]
TV WORKSHOP
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PopularPhotography_19540601_0034_006_0076.xml
advertisement
103
103
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REVERE CAMERA CO.: Revere33 STEREO CAMERA
[no value]
REVERE CAMERA CO.
Revere33 STEREO CAMERA
[no value]
[no value]
PopularPhotography_19540601_0034_006_0077.xml
advertisement
104
104
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CINIMOVIE CLUB
[no value]
CINIMOVIE CLUB
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0078.xml
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104
104
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BASS INC.
[no value]
BASS INC.
[no value]
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PopularPhotography_19540601_0034_006_0079.xml
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104
104
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MEL’S PHOTO
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MEL’S PHOTO
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PopularPhotography_19540601_0034_006_0080.xml
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104
104
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Advertisement
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PopularPhotography_19540601_0034_006_0081.xml
advertisement
105
105
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AMERICAN PHOTOGRAPHIC BOOK PUB. CO., INC.
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUB. CO., INC.
[no value]
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[no value]
PopularPhotography_19540601_0034_006_0082.xml
advertisement
106
106,107
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Advertisements
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OLDEN CAMERA & LENS CO.
LINHOF SUPER TECHNIKA
OLDEN CAMERA & LENS CO.
ARGUS C4
[no value]
[no value]
PopularPhotography_19540601_0034_006_0083.xml
advertisement
108
108
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THREE DIMENSION COMPANY: TDC STEREO VIVID
[no value]
THREE DIMENSION COMPANY
TDC STEREO VIVID
[no value]
[no value]
PopularPhotography_19540601_0034_006_0084.xml
advertisement
108
108
[no value]
[no value]
THREE DIMENSION COMPANY: TDC Stereotone
[no value]
THREE DIMENSION COMPANY
TDC Stereotone
[no value]
[no value]
PopularPhotography_19540601_0034_006_0085.xml
advertisement
109
109
[no value]
[no value]
THREE DIMENSION CO.: TDC "Mainliner 300"
[no value]
THREE DIMENSION CO.
TDC "Mainliner 300"
[no value]
[no value]
PopularPhotography_19540601_0034_006_0086.xml
advertisement
110
110
[no value]
[no value]
INDUSTRIAL TIMER CORPORATION: TIME-O-LITE
[no value]
INDUSTRIAL TIMER CORPORATION
TIME-O-LITE
[no value]
[no value]
PopularPhotography_19540601_0034_006_0087.xml
article
110
110
legal problems in photography
[no value]
More About the Copyright Law
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[no value]
George Chernoff
Hershel B. Sarbin
Our recent column on copyrighting of pictures has evoked some interesting comment by the Copyright Office, which we pass on to our readers in order to keep them up to date on this most important subject. To review our recent article in brief, we said that under the ruling of the United States Supreme Court in the Pearson case:
PopularPhotography_19540601_0034_006_0088.xml
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111
111
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SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0089.xml
article
112
112,113
MOVIES
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Don't Forget!-Enter the 1954 PHOTOGRAPHY $25,00000 INTERNATIONAL PICTURE CONTEST
In United States Savings Bonds (Series E) plus Trophies and certificates of Award
RULES OF THE CONTEST
USE THIS ENTRY BLANK
[no value]
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1 The Contest is open to all persons, except employees of PHOTOGRAPHY. Ziff-Davis Publishing Company, and their families. CONTEST OPENS MARCH 9 and CLOSES JULY 1, 1954. 2 An entry fee of $1.00 must accompany each package of pictures submitted.
PopularPhotography_19540601_0034_006_0090.xml
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114
114
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Advertisement
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PopularPhotography_19540601_0034_006_0091.xml
advertisement
115
115
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DELTA PHOTO SUPPLY
[no value]
DELTA PHOTO SUPPLY
[no value]
[no value]
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PopularPhotography_19540601_0034_006_0092.xml
article
116
116,117
Calendar of Photographic exhibitions
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Calendar of Photographic exhibitions
[no value]
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3rd Exhibit of Flower Photography, New York State Museum, Albany I, N. Y. On exhibit at New York State Museum from June 1 to July 31, 1951. 24th Midland Salon of Photography*, Leicester, England. On exhibit at Art Gallery & Museum, Leicester, June 26 to July 24, l954.
PopularPhotography_19540601_0034_006_0093.xml
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116
116
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Advertisement
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PopularPhotography_19540601_0034_006_0094.xml
article
117
117
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Did You Spot This One?
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Were you one of the sharp-eyed readers who noticed that the full-page color photograph of the United Nations Trusteeship Council Chamber (page 62) was reversed in the printing process? The writing arms of the chairs in the foreground are on the left instead of the right—and a few native New Yorkers may have noted that the skyline is backward!
PopularPhotography_19540601_0034_006_0095.xml
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117
117
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0096.xml
review
118
118
new books
[no value]
new books
[no value]
Educators Progress Service
[no value]
Educators Progress Service
EDUCATORS GUIDE TO FREE SLIDE FILMS
$4
Educators Progress Service
EDUCATORS GUIDE TO FREE FILMS
$6
Educators Progress Service
SNAPSHOTS INDOORS
25 cents
Educators Progress Service
ENTOMOLOGICAL PHOTOGRAPHY IN PRACTICE
$5.95
Educators Progress Service
PHOTOGRAPHY YEAR-BOOK
$4.95
Educators Progress Service
NATURE PHOTOGRAPHY WITH MINIATURE CAMERAS
50 cents
Educators Progress Service
NATURE PHOTOGRAPHY WITH HIGHSPEED FLASH
50 cents
Educators Progress Service
INSECTS CLOSE UP
$1.50
Educators Progress Service
U.S. CAMERA ANNUAL
$7.95
[no value]
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PopularPhotography_19540601_0034_006_0097.xml
advertisement
118
118
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PHOTOPTIC CORPORATION: Dual SIXTOMAT
[no value]
PHOTOPTIC CORPORATION
Dual SIXTOMAT
[no value]
[no value]
PopularPhotography_19540601_0034_006_0098.xml
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119
119
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PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
[no value]
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PopularPhotography_19540601_0034_006_0099.xml
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120
120
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Advertisements
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ALLIED IMPEX CORP.
AMATEUR
ALLIED IMPEX CORP.
Favorit
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PopularPhotography_19540601_0034_006_0100.xml
article
121
121
PHOTOGRAPHY’S Traveling Salons
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PHOTOGRAPHY’S Traveling Salons
[no value]
[no value]
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[no value]
These Salons comprise a selection of the prize-winning prints from PHOTOGRAPHY’S past international picture contests. They are available to clubs, schools, stores and other organizations open to the general public. Simply write: Salon Director, PHOTOGRAPHY, 366 Madison Ave., New York 17, N. Y.
PopularPhotography_19540601_0034_006_0101.xml
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121
121
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KONICA CAMERA CO.
[no value]
KONICA CAMERA CO.
[no value]
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PopularPhotography_19540601_0034_006_0102.xml
article
122
122,123
GENERAL INTEREST
[no value]
35-mm GOES TO PRESS
Staff photographers of the Oakland Tribune get sport, feature, and news pictures with miniature cameras
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JIM EDELEN
The Oakland Tribune is one of the alert newspapers which has found that 35-mm cameras have advantages over standard 4x5 press cameras for many assignments. Its six-man photography staff uses Leicas, Nikons, Canons, and other miniature cameras as readily as standard press-photography equipment.
PopularPhotography_19540601_0034_006_0103.xml
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123
123
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REALIST, INC.: pioneer stereo camera
[no value]
REALIST, INC.
pioneer stereo camera
[no value]
[no value]
PopularPhotography_19540601_0034_006_0104.xml
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124
124
[no value]
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Advertisements
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SIMMON BROS., Inc.
Condenser model
SIMMON BROS., Inc.
Omegalite model
[no value]
[no value]
PopularPhotography_19540601_0034_006_0105.xml
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125
125
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Advertisement
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PopularPhotography_19540601_0034_006_0106.xml
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126
126
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Admiral Photo Products Co.
[no value]
Admiral Photo Products Co.
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0107.xml
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126
126
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CAPITAL CAMERA, inc.
[no value]
CAPITAL CAMERA, inc.
[no value]
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PopularPhotography_19540601_0034_006_0108.xml
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126
126
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Advertisement
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PopularPhotography_19540601_0034_006_0109.xml
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127
127
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ZIFF-DAVIS PUBLISHING COMPANY
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ZIFF-DAVIS PUBLISHING COMPANY
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PopularPhotography_19540601_0034_006_0110.xml
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127
127
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Coast Merchandise Co.
[no value]
Coast Merchandise Co.
[no value]
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PopularPhotography_19540601_0034_006_0111.xml
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128
128
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Advertisements
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PopularPhotography_19540601_0034_006_0112.xml
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129
129
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Advertisements
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RADIO CORPORATION of AMERICA
RCA "400" Sound Projector
RADIO CORPORATION of AMERICA
RCA Magnetic-Recorder Projector
[no value]
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PopularPhotography_19540601_0034_006_0113.xml
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129
129
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Mitchell Camera Stores
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Mitchell Camera Stores
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PopularPhotography_19540601_0034_006_0114.xml
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129
129
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EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
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PopularPhotography_19540601_0034_006_0115.xml
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129
129
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19540601_0034_006_0116.xml
article
130
130,131
EQUIPMENT AND MATERIALS
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NEW: The Omega 120—The Simmon Brothers’ First Camera
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THE OMEGA 120 camera which made its debut at the MPDFA Trade Show in Chicago on March 15 is one of the most unusual, and perplexing, that we have ever been called upon to survey. Its shape is strange. The Rip Van Winkle of 1934 might justifiably ask whether it were a camera at all if it had been the first he saw upon awakening.
PopularPhotography_19540601_0034_006_0117.xml
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130
130
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GRAND CENTRAL CAMERA EXCHANGE, INC
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GRAND CENTRAL CAMERA EXCHANGE, INC
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PopularPhotography_19540601_0034_006_0118.xml
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131
131
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Advertisements
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PopularPhotography_19540601_0034_006_0119.xml
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132
132
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Advertisements
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PopularPhotography_19540601_0034_006_0120.xml
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133
133
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Heiland: SYNCHRO-MITE
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Heiland
SYNCHRO-MITE
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PopularPhotography_19540601_0034_006_0121.xml
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133
133
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MAR-BAR, Inc.: Adapt-A-Roll 620
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MAR-BAR, Inc.
Adapt-A-Roll 620
[no value]
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PopularPhotography_19540601_0034_006_0122.xml
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134
134
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MICO PHOTO PRODUCTS: MICOette DELUXE
[no value]
MICO PHOTO PRODUCTS
MICOette DELUXE
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PopularPhotography_19540601_0034_006_0123.xml
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134
134
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CHINACOLOR LABORATORIES
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CHINACOLOR LABORATORIES
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PopularPhotography_19540601_0034_006_0124.xml
review
134
134,135,136,137,138,139
what’s new — Trade Notes and News
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what’s new — Trade Notes and News
CAMERAS
LENSES
FLASH
PROJECTION & VIEWING EQUIPMENT
SOUND RECORDING EQUIPMENT
LIGHTING EQUIPMENT
FILM AND PAPER
MISCELLANEOUS
Carl Zeiss, Inc.
[no value]
Carl Zeiss, Inc.
ZEISS IKON SUPER-IKONTA IIIB
$121
ZEISS IKON SUPER-IKONTA IIIB is an addition to the Carl Zeiss line of cameras. It makes twelve 2¼ x 2¼ negatives, has built-in coupled rangefinder and viewfinder combination, and a choice of either Zeiss Tessar f/3.5 or Novar f/3.5 75-mm lens mounted in Synchro Compur shutter with speeds to 1/500 sec. Film loading is semi-automatic and a picture counter tells the number of exposures made. With Zeiss lens the price is $121; with Novar it is $07. Carl Zeiss, Inc., is at 485 Fifth Ave., New York 17, N. Y.
Carl Zeiss, Inc.
BALDINETTE I camera
$55.85
BALDINETTE I camera, Baldaflash B/C flashgun, and an Eveready case comprise a complete flash outfit offered by Photoptic Corp., 235 Fourth Ave., New York 3, N. Y. The camera has an ƒ 3.5 lens, a flash-synchronized shutter, and other features, and measures but 4½ x3½ x 1½ Price is $55.85.
Carl Zeiss, Inc.
ANSCO SUPER SPEEDEX
$134.50
ANSCO SUPER SPEEDEX is one of a line of new cameras recently introduced by Ansco, Binghamton, X. Y. Features are fullyautomatic loading and measuring. Film cannot be wasted by faulty advance and double exposures are impossible. The lens is Agfa Solinar ƒ/3.5, and the Synchro-Compur shutter, with speeds to 1/500 sec, is M-X synchronized for all flashlamps and flash tubes at it all shutter speeds. A feature is an accurate wide-base optical distance meter which is coupled to the camera lens and combined with the viewfinder. Price is $134.50; carrying case is $9.75; flash unit is priced at $8.95.
Carl Zeiss, Inc.
ANSCO SUPER REGENT
$89.50
ANSCO SUPER REGENT, a new coupled-rangefinder miniature, is the second announced Ansco addition. The lens is also the Solinar ƒ/3.5 and it. too, has the SynchroCompur shutter. All controls and settings are visible from the top of the camera. It uses standard 35-mm film magazines, color and black-and-white. Price of the camera is $89.50; carrying case is $9.75; flash unit is $8.95.
Carl Zeiss, Inc.
MEMAR
$42.50
MEMAR is the third Ansco camera to be announced. It has an f/3.5 Agfa Apotar lens and a 1/200 sec Pronto shutter, synchronized for flash. Memar uses 35-mm film magazines, and a built-in film-type index dial indicates the type of film in use. Price is $42.50; case is $0.95; flash unit is $8.95.
Carl Zeiss, Inc.
ANSCOFLEX
$15.95
ANSCOFLEX is Ansco’s fourth new camera. It is of reflex type, is styled in two-tone gray and silver, has a double lens and synchronized shutter, a new-type, lock-on flash attachment, a swing-out spool carrier, and other features. Ansco flex takes 12 2¼x2¼ pictures on 620 film and costs $15.95. Its carrying case is priced at $3.50 and the special flash unit is $4.95. It will be available after June 1.
Carl Zeiss, Inc.
[no value]
$264.95
BELL & HOWELL COMPANY, 7100 McCormick Rd., Chicago 45, announces its now 200TA Auto Master 10-mm, magazineload cine camera with 3-lens turret. Except for the turret, Auto Master has the same body as the 200 Auto Load and 200-T Twin Auto Load. It has speeds of 16, 24, 32, 48, and 64 frames per sec and complete winding of the 12½-ft. run can be accomplished without removing hand from key. Exposed footage is read directly from the film-magazine dial and the exposure guide is based on ASA ratings, A three-position starting button initiates normal operation, continuous-run, and singleframe exposure. Price is $264.95 with 1-in f/2.5 lens.
Carl Zeiss, Inc.
THREE NEW-MODEL 8-MM CAMERAS
$59.95
THREE NEW-MODEL 8-MM CAMERAS are announced by Bell & Howell Company, 7100 McCormick Road, Chicago 45. 252 Monterey has a 10-mm f/2.3 Super Comat lens, drop-in loading, and runs at 16 frames per second. Price is $59.95, incl tax. 134-W Companion has a half-inch f/2.5 (interchangeable) lens, drop-in loading, and four calibrated film speeds of 8, 16, 24, and 32 frames per second. Price: $79.95. 172-C Auto-S Vagabond has a viewfinder that rides on the turret, a two-lens type. 4 speeds are provided, and an audible indicator indicates the end of the 9-ft run. Price is $159.95 with half-inch ƒ/2.5 lens, and also available are f/1.9 Super Comat and f/1.4 Ivotal focusing mount lenses. It. is also announced that the price of the 172-A Explorer has been increased to $169.95.
Carl Zeiss, Inc.
SUPER TECHNIKA 4x5 CAMERA
$599.25
SUPER TECHNIKA 4x5 CAMERA is now available with the new 150-mm ƒ/2.8 Schneider Xenotar lens coupled to the Multifocus rangefinder. The Xenotar is mounted in x-synchronized Compur shutter. Price is $599.25. The new lens can he coupled to other Super-Technicas at a cost of $269.50 plus installation. Distributor is Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y.
Carl Zeiss, Inc.
GERMAN FOLDING CAMERA
$15.95
GERMAN FOLDING CAMERA, the Tennar, is being distributed by Ercona Camera Corp., 527 Fifth Ave., New York 17, N. Y. It has a fixed-focus Elinar lens, built-in flash synchronization, body shutter release, cable release socket, and takes eight 2¼x 3¼ exposures on 120 film. Price, $15.95; carrying case, $3.93 ; flashgun, $4.95.
Carl Zeiss, Inc.
AMATEUR
$15.95
AMATEUR 35-mm CAMERA, the Winpro, has been remodeled by the Xenith Film Corporation, Rochester, N. Y. It has two shutter speeds, instant and time, and three openings on a fixed focus lens. Takes 20 or 36 exposures. Price, $15.95; flash unit, $3.95.
Carl Zeiss, Inc.
KAROMAT CAMERA
$124.50
KAROMAT CAMERA with f/2.8 Xenar lens is a product of Ansco, and sells for $124.50 as compared to the $1 47.50 price of the ƒ/2 model. In other respects it is identical with the earlier Karomat. An accessory for all Karomat cameras is the Karomat Proximeter, for adapting it to close-up photography. It consists of a close-up taking lens and a matched viewing lens, mounted as a single unit. Two models provide for camerato-subject distances of 19-40 and 13-20 in., respectively. Price for either is $24.75.
Carl Zeiss, Inc.
TELENAR TELEPHOTO LENS
$49.95
TELENAR TELEPHOTO LENS, distributed by Interstate Photo Supply Corp., 28 W. 22nd St., New York 10, N. Y., fits both Praktica and Contax cameras, and its front elements can be unscrewed to permit use on the Bellowscope, with the Praktica, from infinity to 1 :1. The f/4.5 lens has a focal length of 105-mm and costs $49.95.
Carl Zeiss, Inc.
ELITAR LENS
$44.95
ELITAR LENS addition is announced by Interstate Photo Supply Co.. 28 W. 22nd St., New York. The new objective has an aperture of f/1.9 and a focal length of 6.5 cm. It has a new retrofocus design said to give sharp definition even at widest aperture, has eight coated elements, a resolving power of 2,000 lines per inch in the center and a minimum of 1,250 lines at the edges. Price is $44.95.
Carl Zeiss, Inc.
LC 85
$80
LC 85 is the designation for a complete lens package for the Bell & Howell 172A and 172B magazine cameras and the 134V and 134W roll cameras. The package contains 38-mm f/3.5 fixed-focus telephoto, 7-mm f/2.5 wide-angle, and matching finders for both lenses. Price of the four pieces is $80 The manufacturer, Elgeet Optical Company, Inc., 838 Smith St., Rochester 6, N. Y., will send full information upon request.
Carl Zeiss, Inc.
EXTREME CLOSE-UP LENSES
$1.75
EXTREME CLOSE-UP LENSES in plus 4, 5, 6, and 10 diopters are now available in Series V and VI sizes from Spiratone, Inc., 49 W. 27th St., New York 1. They fit standard filterholders and can ho used with any camera, extending its close-up range to 4", or closer when two lenses are used with a double retaining ring. Prices start at $1.75.
Carl Zeiss, Inc.
KINOTEL
$21.95
KINOTEL F/2.7 1½" telephoto lenses for 8-mm cine cameras now are equipped with removable shades so as to accept standard Series LV filters. The brass mount has wide knurled focusing and diaphragm rings and fits nearly all turrets. Kinotel is priced at $21.95. Importer is Photographic Importing and Distributing Corp., 67 Forest lid., Valley Stream, L. I., N. Y.
Carl Zeiss, Inc.
CLOSE-UP DEVICE
$5.95
CLOSE-UP DEVICE is imported for use on Ricohflex cameras by Photographic Importing and Distributing Corp., 67 Forest Rd., Valley Stream, N. Y. The upper multipleprism close-up lens is so connected to the lower close-up lens that the prism remains accurately aligned at all times regardless of camera rotation for focusing, according to the importer. Price is $5.95 each.
Carl Zeiss, Inc.
SYNCHRO-MITE FLASH UNITS
$10.95
SYNCHRO-MITE FLASH UNITS have been redesigned, according to Heiland Research Corp., 130 E. Fifth Ave., Denver, Colo. They now have a polished reflector with iridite finish and a back of wrinkle-black. Ejector buttons are red anodized and battery cases are polished, while a new contact system is said to insure continued dependability. Synchro-Mite units are designed for use with midget lamps and cameras with built-in flash synchronization. Prices range from $10.95 to $19.95.
Carl Zeiss, Inc.
BC-MITE
$14.95
BC-MITE is a second new product of Heiland Research Corp., and is equipped with a highly polished reflector. The Mite's battery-capacitor system is powered by 22½-v Eveready No. 505 battery and provides for three extension lamps. It can be used with most cameras equipped with an accessory clip. A knurled locking screw holds the mounting shoe securely in the clip, and a polarized cord is used from shutter outlet to camera’s flash contacts. The bayonet reflector is detachable ; the head assembly may be separated from the tube; the unit packs neatly into a partitioned cloth carrying bag. Price is $14.95.
Carl Zeiss, Inc.
NEW MODEL, THE FAVORIT
$159.50
A NEW MODEL, THE FAVORIT, is now added to the line of Ultrablitz Electronic Flash Guns, according to the distributors, Interstate Photo Supply Corp.. 28 W. 22nd St., New York, N. Y. The unit features 150watt-second output with outlet for extension flash. It operates on a storage battery, has built-in a-c converter for use with house current. Guide number with daylight color film is 65-70. Price for basic unit and lamp is $159.50. Extension lamp costs $44.95. An auxiliary intensifier which doubles output to 300 watt-seconds lists at $79.50. The SERVORLITZ is another addition to the Ultrablitz flashgun line. Weighing four pounds, this model is an auxiliary slave unit usable cither on three I)-size batteries and storage battery, or 110 v ac. It has 80 watt-second output. Cycling time on 110 v is about 3 seconds, on battery about 5 seconds. In addiction to its use as-a slave unit, the Servoblitz can tie synchronized with the camera as an independent electronic flash unit. Price is $129.95.
Carl Zeiss, Inc.
WALTZ B-AC POCKET FLASH
$13.95
WALTZ B-AC POCKET FLASH with unique folding reflector which adjusts to broad or spot beam, is being marketed by Coast Merecandies Co., 821 Market St., San Francisco, Calif. It has built-in test light, automatic bulb ejector, uses bayonet base bulbs; it weighs 6 oz with battery condenser, universal shoe adapter, Compur cable with ASA adapter tip, and carrying case with belt loop. Price is $13.95 with 22½-v "B" battery. Accessories include folding bracket and interchangeable connecting cables.
Carl Zeiss, Inc.
EMTU FLASH UNIT
$2.95
EMTU FLASH UNIT. manufactured by Burke & James, Inc., 321 S. Wabash Ave., Chicago 4, Ill, is designed specifically to accommodate the new miniature size G.E. M2 flashlamp. Its 2½-inches-square reflector follows the contour designed by G.E. to obtain maximum light efficiency from the M2 lamp. A space for two penlight batteries is behind the reflector. A shoe fits most accessory clips and three such clips on the unit allow the mounting of other units when more light is needed. A manual switch is provided for open-flash work, plus a socket to accept standard flash cords for multiple flash work. IT ice $2.95.
Carl Zeiss, Inc.
JEN-B-C POCKET FLASHES
$16.95
JEN-B-C POCKET FLASHES have been improved by three new features, according to Jen Products, Inc., 419 W. 42nd St., New York 18, N. Y. These are a built-in test lamp and circuit tester, a direct-reading flash calculator, and a camera stand. Price of the new DeLuxe Jen B-C Pocket Flash, with bracket and plug to fit any camera with battery, is $16,95.
Carl Zeiss, Inc.
[no value]
$29.95
ROLLEIFLASH, a new B-C flashgun designed for use with Rolleiflex and Rolleicord cameras, is announced by Burleigh Brooks, Inc., 10 W. 46th St., New York 36, N. Y. Based on the original American Flashflex design, it clamps to the upper bayonet ring and is fitted with shockproof mount. A built-in cord reel permits winding up the unused portion of cord. Reflector, of bright pebbled finish, is detachable. Outlets are provided for attaching extension units. A built-in test lamp and hand flashing switch are further refinements. It uses bayonet base lamps, comes in a shoulder case, sells for $29.95; the extension unit lists for $14.95.
Carl Zeiss, Inc.
PRACO M-2 Flash Unit
$4.95
PRACO M-2 Flash Unit is announced by Praco Photo Products Co., 2288 Amsterdam Ave., New York 33, N. Y. It consists of a 3-in. polished reflector two inches in depth and a small metal battery case with an adjustable accessory clip mounting at its base. Two penlite batteries power the unit. The reflector is detachable from the base, which incorporates a bulb ejector and bears an exposure chart. Tests with the M-2 flashbulb produced satisfactory results at ten ft with a lens opening of f/8 when using medium-speed film and f/11 with fast film, it is claimed. Price is $4.95.
Carl Zeiss, Inc.
ASTRA SPEED LIGHT
$139
ASTRA SPEED LIGHT, Powerhouse Model 230, is announced by Sterling-Howard Corp., 561 E. Tremont St., New York 57, N. Y. It is rated at 230 watt-sec and effective exposure time is 1/200 sec regardless of shutter speed. 5-sec charging time permits rapid firing for consecutive-action shots. Complete with swivel head, 6½" reflector, and G-E FT-110 flush tube, the pr ice is $139.
Carl Zeiss, Inc.
STROBOREX 10
$99
STROBOREX 10 is a new electronic flash outfit offered by Continental Electronics Corp., 12238 Santa Monica Blvd., Los Angeles 25, Calif, it has a shoulder weight of but 3¾ lb complete with Eveready 510-volt battery. An a-c-adapter circuit is built into the power pack. Stroborex 10 is rated at 125 watt-seconds and has a color guide of 55. Price is $99. direct from the factory, with a one-year guarantee.
Carl Zeiss, Inc.
FUTURIST 8
$149.50
FUTURIST 8, a dial - controlled 8-mm motion picture projector, is introduced by the Ampro Corporation, 2835 N. Western Ave., Chicago, Ill. The light-weight projector features two dials, one on either side of the projector, which control all six basic steps in projection. Forward, reverse, still, and rewind are controlled by a single dial, which also provides variation in film speed for either forward or reverse motion. The second dial controls motor and lamp. Clearly marked guide lines simplify film threading. The projector weighs 17 pounds, has 750-watt lamp, 400-foot reel capacity, and comes in a molded royalite carrying case with comfort-grip handle. The Futurist 8 is equipped with 1-inch anti-refleeting hard-coated lens, which can be interchanged with a ¾-inch wide-angle lens. Price is $149.50.
Carl Zeiss, Inc.
IMPERIAL SILENT MOVIE PROJECTOR
$299.50
IMPERIAL SILENT MOVIE PROJECTOR has been reintroduced by Ampro Corp., 2835 N. Western Ave., Chicago, after a stoppage of production due to defense orders. This 16-mm projector operates on both ac and dc and is unconditionally guaranteed. Price is $299.50 including tax.
Carl Zeiss, Inc.
STRIP-O-MATIC
$39.50
STRIP-O-MATIC, a remote - control mechanism for advancing filmstrips, is announced by Viewlex, Inc., 35-01 Queens Blvd., Long Island City, N. Y. The device is planned for use only with Viewlex V model combination slide and filmstrip projectors; it is operated from a hand-held push-button which energizes a small clutch-motor to allow smooth, even movement of film. Price is $39.50.
Carl Zeiss, Inc.
ARROW-VIEW
$5.95
ARROW-VIEW is a 35-mm color transparency hand-held viewer of heavy plastic. A large lens permits viewing by several persons at once when the device is Held at waist level. Slight pressure on the slide operates the light and the slide is ejected when pressure is discontinued. Price is $5.95. Literature on the entire Arrow line is available from the manufacturer, Arrow Metal Products, 128 N. Jefferson St., Chicago 6, Ill.
Carl Zeiss, Inc.
HOLLYWOOD PROJECTION TABLE
$26.95
HOLLYWOOD PROJECTION TABLE is offered by Stainless Steel Products, Burbank, Calif. A feature is an illuminated view window of frosted glass and electrical outlets permit connection of projector and floor or table lamp. When the projector is turned on the floor lamp goes off and lights again only when the projector is turned off. Dimensions are 27½ in. high, and the top is 19x25. The chrome legs have a diameter of¾ Price of the table is $26.95.
Carl Zeiss, Inc.
FOLDING POCKET VIEWER
25 cents
FOLDING POCKET VIEWER (for 35-mm and 828 sizes) constructed of cardboard, with opal diffusing paper and polished lens, is being imported from Japan by Spiratone, Inc., 49 West 27th St., New York 1, N. Y. Centerfold makes the viewer collapsible into ti flat 2"x3½" package and, when in use, changes distance between lens and transparency for focusing. Price is about 25 cents, depending on quantity purchased.
Carl Zeiss, Inc.
KODAK TRANSPARENCY ILLUMINATOR
$14.50
KODAK TRANSPARENCY ILLUMINATOR announced by Eastman Kodak Company accommodates color transparencies up to 8x10", employs a 60-watt tungsten lamp, and is made of Styron Plastic sheet with white translucent Plexiglass front and a special blue-glass filter for proper color correction. With 6-ft cord and plug, ready for installation on 110-120-volt ac or dc, the price is $14.50.
Carl Zeiss, Inc.
PENTRAN 3-SPEAKER HI-FI RECORDER
$225
PENTRAN 3-SPEAKER HI-FI RECORDER is announced by Pentron Corp., 221 E. Cullerton. Chicago 16, as having true stereophonic sound. Two of the three speakers are for bass and middle tones while the third is for extreme highs. The latter is employed as a mobile unit while the others are contained in the recorder case. Write Pentron for a description of the many other features of the new recorder, which is priced at $225 ; complete with microphone and recording tape.
Carl Zeiss, Inc.
NEW HIGH FIDELITY TAPE RECORDER
$134.50
NEW HIGH FIDELITY TAPE RECORDER, model PMD-1, is now available through the Pentron Corp., 221 E. Cullerton, Chicago 16, Ill. The unit is compact, portable, and consists of Pentron's new DeLuxe Preamplifier Model HFP-1 intermatched with its 9T-3M tape transport mechanism, mounted in sturdy carrying case, ready to plug into any audio amplifier, radio, or TV set. Features include frequency response from 50 to 12,000 cps, illuminated recording meter, two tape speeds, removable pole pieces in recording head, and two hours recording time. Price is $134.50.
Carl Zeiss, Inc.
NEW PROFESSIONAL TAPE PREAMPLIFIER
$59.75
A NEW PROFESSIONAL TAPE PREAMPLIFIER, Model HFP-1, is announced by the Pentron Corp., 221 E. Cullerton, Chicago 16, Illinois. Price is $59.75.
Carl Zeiss, Inc.
LIFETIME TAPE
$3.95
LIFETIME TAPE for test purposes is announced by the Dubbings Co., 41-10 45th St., Long Island City 4, N. Y. It is available in a 5-in. reel recorded at 7½ in. per sec, and a 7-in. reel recorded at 15 in. per sec. The tests on each are identical, and provide a means of testinghi-fi recording periodically for wow and flutter, head azimuth alignment, frequency response, signal-to-noise ratio, volume level setting, and tape speed, with the 5-in. reel and a simple test indicator in lieu of a voltmeter. Price of the indicator is $3.95; the 5-in. tape costs $10.95 and the 7-in. $15.95 to May 15, after which higher prices go into effect.
Carl Zeiss, Inc.
[no value]
REEVES SOUNDCRAFT CORP., 10 E. 52 St., New York, N. Y., offers a trial package of its “Lifetime” magnetic recording tape. Neither humidity nor temperatures in excess of the boiling point of water will affect it, Reeves says. The package consists of 150 feet of tape on a 3-inch plastic reel, and sells for under two dollars.
Carl Zeiss, Inc.
NEW 12-INCH VICTOR
$12.50
NEW 12-INCH VICTOR floodlight reflector —the AP12 Adapta-Lite—is introduced by James H. Smith & Sons Corp., Griffith, Ind. It is or heavy-duty construction with oversize, smooth-action swivel for easy adjustment. It is designed for No. 2 floods or 3200 K lamps and is unique in that reflectors are easily removed from a hood assembly for compact nesting to obtain maximum portability. It lists at $12.50.
Carl Zeiss, Inc.
VICTOR ALUMINUM STAND
$19.95
VICTOR ALUMINUM STAND for floodlights etc., is a product of James H. Smith & Sons Corp., Griffith, Indiana. It features a new-type section lock without thumb screws, also tubular legs and a new spring-type pin leg lock. Each of the sections is designed so it will not pull out and the top section cannot drop out of reach. The new stand extends to 10 ft and folds to 24 in., weighs 2½ lb. Price is $19.95.
Carl Zeiss, Inc.
TWO NEW DU PONT
TWO NEW DU PONT motion picture films, perforated for high speed use, are being offered through Wollensak Optical Co., Rochester, N. Y. Superior 3, type 927 negative film (exposure index 125 daylight, 100 tungsten) comes in 35-mm only. High Speed Rapid Reversal, type 931. (160 daylight, 125 tungsten) and negative stock (80 daylight, 64 tungsten) are available in 35and 16-mm sizes. Both are very fast films for use in newsreel and TV work. Wollensak will sell them under its Fastax label. Prices on request.
Carl Zeiss, Inc.
EASTMAN KODAK
EASTMAN KODAK is now offering Kodak Plus-X and Super-XX films sizes 120 and 620 in a special DuoPak. Each Duo-Pak contains two rolls of film so there’ll be one for the camera, one for a spare. There’s an economy angle too—a saving of five cents over the price of two separate rolls. Each Duo-Pak costs 97 cents.
Carl Zeiss, Inc.
KODAK ROYAL PAN
KODAK ROYAL PAN, a new high-speed professional sheet film, is announced by Eastman Kodak Co., Rochester, N. Y. It, is twice as fast as previous films of this type, according to Eastman, and the speed has been achieved without any increase in grain, or decrease of exposure latitude. The new film has an ASA exposure index of 200 daylight, 160 tungsten. It comes in all standard sheet-film sizes.
Carl Zeiss, Inc.
[no value]
$1.98
McGREGOR PRODUCTS COMPANY. 16 State St., Rochester 11. N. Y.. is offering a new 35-mm color film 12-exposure economy package. The shorter roll is available in outdoor emulsion with an exposure index of 10 and indoor type with index of 16. Price of $1.98 includes processing and return of mounted transparencies.
Carl Zeiss, Inc.
SUPERIOR PRESS
SUPERIOR PRESS is a new high-speed, allpurpose film announced by Du Pont Company after months of laboratory and field testing. "Superior” Press is rated at exposure indexes of 200 daylight and 160 tungsten and is said to have a much wider tonescale and exposure-development latitude than any of the company's previous films. For ordinary picture taking Du Pont 16-D developer is recommended for “Superior,” which has high red sensitivity. Both laboratory and field tests have indicated the effectiveness of the film at speed indexes in excess of 1000. It is available in 3¼ x4¼ 4x5, 5x7, and 8x10 24-sheet boxes and 4x5 and 5x7 100-sheet boxes.
Carl Zeiss, Inc.
PHOTO-WRIT W
PHOTO-WRIT W is a copy paper announced by Du Pont, It is of 100-percent rag stock and thinner than Du Pout's Photo-Writ B. paper, but is stronger, wet or dry. The new paper is also 50 percent lighter, thus reducing postage costs. The copy paper can be used as a paper negative for the reproduction of additional prints by the contact method. Its prices are the same as those of B paper, and it is available in the same sizes and quantities.
Carl Zeiss, Inc.
DU PONT IVORA
DU PONT IVORA, a heavy, plastic-based, sensitized white photographic film for projection printing, is now available in Warmtone emulsion, according to E. I. du Pont de Nemours & Co., 11447 Nemours Bldg., Wilmington, Del. It comes in 3¼x4¼, 4x5, 5x7, 8x10. and 11x14 sizes. Price is approximately five times that of Warmtone paper-base emulsions.
Carl Zeiss, Inc.
POWERLOCK
$1.25
POWERLOCK, a new tripod head is being manufactured by Tripo Engineering Co., 4320 Balfour, Detroit 24, Mich. The device fastens camera to tripod instantly, protects it from falling off tripod, allows smooth panning action on level or tilted plane, and features instant interchangeability of different cameras on same tripod with use of additional top camera inserts available at $1.25 each. The precision-built head is made of high-quality aluminum. Price is $4.95.
Carl Zeiss, Inc.
ACCURA MICROSCOPE ADAPTER SET
$17.95
ACCURA MICROSCOPE ADAPTER SET, complete with extension tubes, is now available for Leica and Canon cameras, according to the importer, Accura Industries, 20 Broad St.. New York, N. Y. With the hinged adapter, the specimen can he examined directly through the microscope eyepiece while the adapter is swung aside; then, (with the adapter repositioned, the specimen can he focused by means of a close-up focusing device on the Accura reflex housing. The set retails at $17.95.
Carl Zeiss, Inc.
CAMILLE SLIM LOOK
$1.05
CAMILLE SLIM LOOK “S” INSERT for photo albums reduces their thickness by approximately 50 percent, allowing the insertion of twice as many photographs, it is claimed. The “S” inserts are washable and specially scored to lie flatter when pages are turned. They are bound on three sides and stitched on all four sides. Price is $1.05.
Carl Zeiss, Inc.
FINDERS
$6.95
FINDERS for employing telephoto and wide-angle lenses with Argus C and C-3 cameras are made by Mansfield industries, Inc., 1227 Loyola Ave., Chicago 26. Both types slip into a mounting shoe which fits its respective camera. Each costs $6.95 and mounting slices are $1.95 each.
Carl Zeiss, Inc.
IMPERIAL SILENT MOVIE PROJECTOR
$299.50
IMPERIAL SILENT MOVIE PROJECTOR has been reintroduced by Ampro Corp., 2835, N. Western Ave., Chicago, after a stoppage of production due to defense orders. This 16-mm projector operates on both a.c. and d.c. and is unconditionally guaranteed. Price is $299.50 including tax.
Carl Zeiss, Inc.
[no value]
PRIZE is the name of the new model of the exposure meter formerly known as Prix, according to Interstate Photo Supply Co., 28 W. 22nd St.. New York, N. Y. The price of $12.95 includes case.
Carl Zeiss, Inc.
LENS CAPS
$1
LENS CAPS for the rear surfaces of Leica, Praktica, Kine Exakta, and Contax cameras are available from Spiratone, Inc., 49 W. 27th St., New York 1, at a price of $1 each. A body cap for the Leica is also available at the same price.
Carl Zeiss, Inc.
[no value]
COLOR DUPLICATION SERVICE is offered by Bebell & Bebell Color Laboratories, 2531 Church Ave., Brooklyn 26, N. Y. The Laboratories produce duplicates from Ansco Color, Ektachrome, or Ektacolor Duplicating Materials in all sizes from 35-mm to 11x14 and in quantities up to 1000 per day at normal capacity or double that number for rush requests. Write Behell for complete information.
Carl Zeiss, Inc.
[no value]
35 cents
ROBERT CRANDALL ASSOCIATES, INC., custom color laboratory, has doubled its laboratory and office space, having leased a second floor at 222 E. 46th St., New York 17, N. Y. Also offered is a “Koiled Kord Clip” for Pacemaker “34” and “45” Graphics, designed to absorb the pull incident to stretching the cords. Price is 35 cents.
Carl Zeiss, Inc.
[no value]
WILLOUGHBYS, 110 W. 33rd St., New York 1, N. Y., has a new Voigtlander catalog ready for distribution. It covers the entire line of Voigtlander cameras, lenses, and accessories, and is decorated with 4color cartoon figures and illustrations. Other dealers also have the new catalog.
Carl Zeiss, Inc.
ANSCO COLOR filters
$2
ANSCO COLOR filters for motion picture cameras using #4 size lens attachments can now be obtained through Ansco, 175 Clinton St., Binghamton, N. Y. They are available in four different color densities: Conversion #10 and #11 ; UV-15 and UV16. Price is $2 each.
Carl Zeiss, Inc.
JEN-DIP
$2
JEN-DIP blue coating for balancing flashlamps for use with daylight-type color film, a product of Jen Products Sales Co., 419 W. 42nd St., New York 36, now is available in quart-size cans. The non-inflammable lacquer, whose depth of coloring is adjustable by varying the time of immersion, costs $2 in the new size, which is enough to coat approximately 3,200 flash lamps.
Carl Zeiss, Inc.
[no value]
PHILIP A. HUNT CO., Palisades Park, N. J., has appointed Gerald C. Alletag as production and quality-control manager of its packaged chemicals department. Since acquiring his degree at Brown University, Alletag has become well known throughout the industry for outstanding work in packaging procedures.
Carl Zeiss, Inc.
[no value]
$1.49
PELL-I-CAN, a pen-size oiler with long, narrow spout, makes it easy to reach the hardto-get-at oil holes in movie cameras and projectors. It is said to he leakproof, easy to refill, and unbreakable in normal use. It has a visible oil supply and pocket clip, and lists at $1.49 from the maker, Lofthouse Co.0, Box 832, Binghamton, N. Y.
Carl Zeiss, Inc.
[no value]
JOSEPH H. SNYDER has been named president and general manager of the Color Corporation of America, Tampa, Fla. The company specializes in the production of color prints for national advertising reproductions, mural-size industrial-exhibition prints, and others for the use of salesmen.
Carl Zeiss, Inc.
GOLDE 2x2 SNAP-IT-BINDER
$2.10
GOLDE 2x2 SNAP-IT-BINDER, with PermaLoc construction, has been added to its line of slide hinders by GoldE Manufacturing Company of Chicago, 4888 N. Clark, Chicago 40, Ill. Principal new feature is a method of color-coding for instant slide locating, wherein five colors (red, yellow, blue, green, and brown) signal the user when a slide gets out of group. Thus, slides can he organized for subject matter, date, geographic location, etc. Sequence notches tell when slides are inverted or transposed. Other features include rugged construction, light weight, dust tightness, springwall construction to prevent glass-breakage, and precision rounded corners for non-jamming performance in all carriers and changers. Box of 20 lists for $2.10; box of 100. costing $9.95, contains 20 each of all five colors.
Carl Zeiss, Inc.
TWO NEW FLASHBULBS
TWO NEW FLASHBULBS are announced by Amplex Corporation, 111 Water St., Brooklyn, N. Y., PF 2 and PF 2M. The PF 2 is designed for all open-flash fixed-focus cameras and synchronized shots up to 1/100, and fits all camera equipment without an adapter. Light output is 5,400 lumen seconds, the same as that of the PF 2M, which has a new pinless miniature base. PF 2 is 1¾" long and ¾ " in diameter, while PF 2M is ¼" less in height and ⅛" smaller in diameter. Both lamps sell for 10 cents each
Carl Zeiss, Inc.
KODAK PONY CAMERA FIELD CASE
$7.25
KODAK PONY CAMERA FIELD CASE with a new type of frontpiece of styrene compound with strength sufficient to support a 180-lb man is announced by Eastman Kodak Co. It is shown at the left of the illustration. The new case is grained and colored to simulate real leather (see picture at light for comparison). Aside from the frontpiece it is of full-grained, top-quality leather. Price is $7.25.
Carl Zeiss, Inc.
MICOFILE
$5.95
MICOFILE, the slide file and dispenser manufactured by Mico Products, 119 S. Dearborn St., Chicago 3, now is marketed in a sturdy "Library” box, at a cost of $5.95 for a set of six Micofiles. Each Micofile stores up to 50 Ready mounts, which feed by gravity toward the dispenser slot at the bottom for individual removal. Complete groups of slides also can be removed. Single Micofiles cost $1 each.
Carl Zeiss, Inc.
MEL-O-FLO AERATOR
$1.25
MEL-O-FLO AERATOR is made by Suburban Products Co., Box #5, Astoria, Long Island City. It aerates water as it flows from the faucet, thus preventing splash. Included are adapters for fitting the device to any circular faucet. Price is $1.25.
Carl Zeiss, Inc.
ALPHA RAY STATIC BRUSH
$4.98
ALPHA RAY STATIC BRUSH is said to completely eliminate static from lenses, films, papers, etc., coincidently removing all dust particles on their surfaces. The brush is of camel's hair and is extensible and retractable in a plastic container containing a plutonium unit, which is gold-plated. When not in use the brush and polonium cell can be capped to exclude dust. Life of the unit is approximately two years and replacements are available. The brush costs $4.98.
Carl Zeiss, Inc.
NEW FILTER KIT
$8.95
NEW FILTER KIT by Ednalite Optical Co., 200 N. Water St., Peekskill, N. Y., contains Chroma Conversion, ChromeFlash, ChromeHaze Skylight, and ChromeBlue Conversion. The filters are of solid optical glass and made to the specifications of the lenses with which they are used, it is stated. Each Kit has a case with space for six filters, an adapter, and a lens shade. Prices range from $8.95 to $17.95 (for various cameras) with adapter and dual retainer.
Carl Zeiss, Inc.
FIDELITY CUSTOM
$4.15
FIDELITY CUSTOM, an improved sheetfilm holder, is offered by Fidelity Manufacturing Co., 5147 W. Jefferson Blvd., Los Angeles 16, Calif. Available currently from most dealers in 4x5 size only, it contains no wooden parts. Interior consists of a cast-aluminum frame, covered with shock-proof material similar to hard rubber. Rigid metal frame keeps holder flat at all times, and integrally-formed septum rails hold film exactly in focal plane. The holder is 16 percent thinner, has smooth-sliding edges, sure-grip frame pattern, guaranteed to be light-tight and opaque to infrared, ultraviolet and all wave lengths of light, and has two white data tabs, a feature pioneered by its manufacturer. Price is $4.15.—
[no value]
All data and descriptions ascribed to products listed herein are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by PHOTOGRAPHY. For further information write to address given in trade note.
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G-M LABORATORIES INC.: SKAN Quick meter
[no value]
G-M LABORATORIES INC.
SKAN Quick meter
[no value]
[no value]
PopularPhotography_19540601_0034_006_0126.xml
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J. B. PERRIN & CO., Inc.: PRO BAG 208
[no value]
J. B. PERRIN & CO., Inc.
PRO BAG 208
[no value]
[no value]
PopularPhotography_19540601_0034_006_0127.xml
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STRATO COLOR Research Laboratories
[no value]
STRATO COLOR Research Laboratories
[no value]
[no value]
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PopularPhotography_19540601_0034_006_0128.xml
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GERMAIN SCHOOL
[no value]
GERMAIN SCHOOL
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0129.xml
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[no value]
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KINNARD CO.
[no value]
KINNARD CO.
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0130.xml
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PopularPhotography_19540601_0034_006_0131.xml
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Advertisements
[no value]
THE NEGA-FILE COMPANY
No. 450—Chest with Glassine Envelopes
THE NEGA-FILE COMPANY
No. 450-A—Chest with Transparent Sleeves
[no value]
[no value]
PopularPhotography_19540601_0034_006_0132.xml
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GEORGIA DEPARTMENT OF COMMERCE
[no value]
GEORGIA DEPARTMENT OF COMMERCE
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PopularPhotography_19540601_0034_006_0133.xml
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GRAPHIC STUDIO PM6
[no value]
GRAPHIC STUDIO PM6
[no value]
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Keystone
Keystone Criterion (A-12)
Keystone
Keystone Mayfair (K50)
[no value]
[no value]
PopularPhotography_19540601_0034_006_0135.xml
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TRAVELWORLD, Inc.
[no value]
TRAVELWORLD, Inc.
[no value]
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PopularPhotography_19540601_0034_006_0136.xml
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PopularPhotography_19540601_0034_006_0137.xml
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140
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Panoram film labs
[no value]
Panoram film labs
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0138.xml
advertisement
140
140
[no value]
[no value]
LIFE SIZE
[no value]
LIFE SIZE
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0139.xml
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140
140
[no value]
[no value]
RABINOVITCH PHOTOGRAPHY WORKSHOP
[no value]
RABINOVITCH PHOTOGRAPHY WORKSHOP
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0140.xml
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140
140
[no value]
[no value]
PANORAM FILM LABS
[no value]
PANORAM FILM LABS
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0141.xml
article
140
140
contests and markets
[no value]
contests and markets
CONTESTS
MARKETS
[no value]
[no value]
[no value]
VISKING CORPORATION has announced a contest for amateurs featuring snapshots, professional or retouched photographs not allowed, of children from (5 months to 10 years. A first prize of $5,000 will be awarded for the picture of the most photogenic child with another 199 merchandise awards being given runners-up.
PopularPhotography_19540601_0034_006_0142.xml
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141
141,142,143,144,145
[no value]
[no value]
the photographic market place
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0143.xml
advertisement
145
145,146,147,148,149
[no value]
[no value]
classified advertising
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0144.xml
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149
149
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0145.xml
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149
149
[no value]
[no value]
Advertisements
[no value]
SUPERIOR BULK FILM COMPANY
SUPERIOR DELUXE CINE REEL
SUPERIOR BULK FILM COMPANY
MORSE G-3 TANK
[no value]
[no value]
PopularPhotography_19540601_0034_006_0146.xml
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149
149
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0147.xml
advertisement
150
150
[no value]
[no value]
EDMUND SCIENTIFIC CORP.
[no value]
EDMUND SCIENTIFIC CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0148.xml
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151
151
[no value]
[no value]
GENERAL ELECTRIC
[no value]
GENERAL ELECTRIC
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0149.xml
advertisement
152
152
[no value]
[no value]
EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540601_0034_006_0150.xml