Issue: 19540501

Saturday, May 1, 1954
May
5
False
34
Tuesday, January 13, 2015

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19540501_0034_005_0001.xml
advertisement
2
2
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General Aniline & Film Corporation
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General Aniline & Film Corporation
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PopularPhotography_19540501_0034_005_0002.xml
advertisement
3
3
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Advertisement: Westinghouse
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Westinghouse
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PopularPhotography_19540501_0034_005_0003.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19540501_0034_005_0004.xml
tableOfContents
4
4
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Masthead
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PopularPhotography_19540501_0034_005_0005.xml
advertisement
5
5
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Advertisements
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STERLING-HOWARD
ANSCO KAROMAT
STERLING-HOWARD
ARGUS
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PopularPhotography_19540501_0034_005_0006.xml
article
6
6,10
letters to the editor
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letters to the editor
How-Many-Minute Minnie?
What’s Good for Lenses?
Not the Camera, But the Man
Prize-Winning Model
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Permit me to call your attention to an error in your article entitled Now: Pictures in a Second! (February), in which the text correctly describes the experimental electrophotographic camera as “Two-Minute Minnie.” Captions under the photographs on pages 50 and 51 incorrectly refer to this camera as “ThreeMinute Minnie.
PopularPhotography_19540501_0034_005_0007.xml
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6
6
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ENTECO INDUSTRIES, INC.
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ENTECO INDUSTRIES, INC.
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PopularPhotography_19540501_0034_005_0008.xml
advertisement
7
7
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Polaroid Corp.
[no value]
Polaroid Corp.
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PopularPhotography_19540501_0034_005_0009.xml
advertisement
8
8,9
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Advertisements
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MINIFILM CAMERA CORP.
Argus C-3 Camera
MINIFILM CAMERA CORP.
Used Kodak Signet
[no value]
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PopularPhotography_19540501_0034_005_0010.xml
advertisement
10
10
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Advertisement
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PopularPhotography_19540501_0034_005_0011.xml
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11
11
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540501_0034_005_0012.xml
advertisement
12
12,13
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Dowlings
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Dowlings
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PopularPhotography_19540501_0034_005_0013.xml
advertisement
14
14
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CARL ZEISS, INC.: CONTAFLEX
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CARL ZEISS, INC.
CONTAFLEX
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PopularPhotography_19540501_0034_005_0014.xml
article
14
14
was my face red!
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was my face red!
Touching Story
Operation Mop-Up
Self Portrait
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I was working with my enlarger in the lab one day when a friend came in with some portrait negatives to print. I told him I’d do the enlarging if he would prepare some developer. While he was busy doing so, I grabbed his first negative and glanced at it briefly.
PopularPhotography_19540501_0034_005_0015.xml
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15
15
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Westen's
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Westen's
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PopularPhotography_19540501_0034_005_0016.xml
advertisement
16
16
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Advertisement: CRAIG Projecto-Editor
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CRAIG Projecto-Editor
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PopularPhotography_19540501_0034_005_0017.xml
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17
17
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KALART Inc.
[no value]
KALART Inc.
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PopularPhotography_19540501_0034_005_0018.xml
advertisement
18
18
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BURLEIGH BROOKS, INC.
[no value]
BURLEIGH BROOKS, INC.
[no value]
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PopularPhotography_19540501_0034_005_0019.xml
advertisement
19
19
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EXAKIA CAMERA COMPANY: EXAKTA VX
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EXAKIA CAMERA COMPANY
EXAKTA VX
[no value]
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PopularPhotography_19540501_0034_005_0020.xml
advertisement
20
20
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SIMMON BROS., Inc.
[no value]
SIMMON BROS., Inc.
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PopularPhotography_19540501_0034_005_0021.xml
article
20
20,22,24,36
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
The Beseler 45M enlarger, which made its public debut at the National Photo Show in New York, last February, seems to be one of the most versatile units of its kind that has ever appeared on the market. Priced at $189.75, with condenser-type lamphouse and at $181.75, with cold-cathode grid-lamp head, the new enlarger represents a remarkably successful attempt to overcome the practical shortcomings of conventional vertical enlargers which have been so popular during the past quarter of a century and longer.
PopularPhotography_19540501_0034_005_0022.xml
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21
21
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write Graflex Inc.: GRAFLEX "22"
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Graflex Inc.
GRAFLEX "22"
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PopularPhotography_19540501_0034_005_0023.xml
advertisement
22
22
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Karl HEITZ, Inc.
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Karl HEITZ, Inc.
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PopularPhotography_19540501_0034_005_0024.xml
advertisement
23
23
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Advertisements
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CANON SALES CO., INC.
BRILLIANT VIEW-RANGEFINDER
CANON SALES CO., INC.
GREATER SHUTTER ACCURACY
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PopularPhotography_19540501_0034_005_0025.xml
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24
24
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Advertisement: SKOT
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SKOT
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PopularPhotography_19540501_0034_005_0026.xml
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25
25,26,27
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Willaughlys: VOIGTLANDER
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Willaughlys
VOIGTLANDER
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PopularPhotography_19540501_0034_005_0027.xml
advertisement
28
28
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Advertisement: Kodak
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Kodak
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PopularPhotography_19540501_0034_005_0028.xml
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29
29
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19540501_0034_005_0029.xml
advertisement
30
30
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19540501_0034_005_0030.xml
article
30
30
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
I have been making still-lifes, and have trouble with white backgrounds. Although 1 carefully check the color temperature of the lights, and expose properly, the white paper I use in the background comes out bluish, and when I use filters to correct this, the color of my subjects is ’way off.
PopularPhotography_19540501_0034_005_0031.xml
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31
31
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Advertisements
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DELTA
Ansco Supreme
DELTA
DoPont Superior
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PopularPhotography_19540501_0034_005_0032.xml
advertisement
32
32,33
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Advertisements
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PEERLESS CAMERA STORES
MEUS C3 OUTFIT
PEERLESS CAMERA STORES
HIKE FXAKTA VX
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PopularPhotography_19540501_0034_005_0033.xml
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34
34
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Advertisement
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PopularPhotography_19540501_0034_005_0034.xml
article
34
34
camera clubs
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camera clubs
Shove Thy Neighbor
Entered PSA Cinema Contest?
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Whit Hillyer
Don’t read this unless your club is slug-happy from too much competition too much of the time. There are such clubs, I know. For various reasons the members have reached the point where the continual effort to top the other man’s work has become an onerous chore. The symptoms vary.
PopularPhotography_19540501_0034_005_0035.xml
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35
35
[no value]
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Wollensok Optkal Co.
[no value]
Wollensok Optkal Co.
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PopularPhotography_19540501_0034_005_0036.xml
advertisement
36
36
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PEERLESS CAMERA
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PEERLESS CAMERA
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PopularPhotography_19540501_0034_005_0037.xml
advertisement
37
37
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westen's
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westen's
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PopularPhotography_19540501_0034_005_0038.xml
advertisement
38
38
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AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
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PopularPhotography_19540501_0034_005_0039.xml
advertisement
39
39
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Sylvania Electric Products Inc.
[no value]
Sylvania Electric Products Inc.
[no value]
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PopularPhotography_19540501_0034_005_0040.xml
article
40
40
candid shots
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candid shots
Two Bonuses
Renascence in Japan
Biggest, Best Directory
Be A Contestant
Man Who Knows Printing
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the editor
This issue brings you two really important extra features: one of the most comprehensive articles ever published on photographing action, and a digest of Jacob Deschin’s 35-mm Photography. The 20 page Action Camerette beginning on page 68 covers every aspect of a complex-and-difficult kind of shooting which can be so simple-and-easy when you understand it.
PopularPhotography_19540501_0034_005_0041.xml
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41
41
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E. LEITZ, INC.
[no value]
E. LEITZ, INC.
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PopularPhotography_19540501_0034_005_0042.xml
article
42
42,43
PICTURE IDEAS
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TRY THIS: outdoor SILHOUETTES
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FOR A REFRESHING and striking change of pace in pictures, silhouettes offer a wealth of possibilities. They needn’t be restricted to the indoors where a careful lighting setup is necessary; they can be made outdoors by natural light. Silhouettes also needn’t be solid black as shown in most of the illustrations on this page; some shadow details can be kept to make a semisilllouette like the one on opposite page.
PopularPhotography_19540501_0034_005_0043.xml
article
44
44,45,118,119
the story behind racing’s
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PHOTO-FINISH
Special camera, that moves its film and has no shutter is the ‘eye’ which helps judges decide win, place, and show
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GEORGE GILBERT
HORSE racing has been using photography as a tool in calling its “close ones.” With a specially designed 35-mm PhotoFinish camera, hot developer, rapid fix, and a “two-story” enlarger, judges can view negative images of photographed finishes and announce results in just 30 seconds after the horses have crossed the finish line.
PopularPhotography_19540501_0034_005_0044.xml
article
46
46,47,48,49,130,131
CAMERA CLUB
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PRINTS OF THE YEAR
Here are the prize winners from Camera magazine's 1953 Inter-club print competition
Have you read the new Exakta?
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EACH year for the last nine, Camera magazine conducted a Print-of-theYear competition for the best camera club pictures. In 1953 Camera was merged with PHOTOGRAPHY, and it was decided that the contest, which was then underway, should be carried to a conclusion.
PopularPhotography_19540501_0034_005_0045.xml
article
50
50,51,119,120,122,123
EQUIPMENT AND MATERIAL
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Super wide-angle camera
Unique lens-swinging Panon captivates magazine photographers with its 140-degree coverage
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ARTHUR ROTHSTEIN
DESPITE THE WONDERFUL new equipment the photographic manufacturers have been developing for us, magazine photographers are far from satisfied with the tools of their craft. Perhaps we’ll never be content. Films aren’t fast enough. Developers behave too critically.
PopularPhotography_19540501_0034_005_0046.xml
article
52
52,53,54,55,56,57,133,134
IN THE DARKROOM
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A new look at VARIGAM
Here's a professional printer's evaluation of Du Pont's variable-contrast paper—what it can do best, and what standard papers can do better
First step is to choose a filter to suit the negative
Local control is no problem with Varigam
For problem negatives, expose with two or more filters
iVarigam can print softer than any other paper
But maximum contrast is available with standard paper
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DAN BECKER
DU PONT’S variable-contrast paper, Varigam, has been generally available since 1940. The recent growth of its popularity has bordered on the phenomenal. This isn’t hard to understand when you consider the flexibility and versatility of the paper in printing “difficult” negatives and—even more—the economic appeal of a paper incorporating all contrast grades in a single sheet.
PopularPhotography_19540501_0034_005_0047.xml
article
58
58,59,132
GENERAL INTEREST
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Fritz Henle's FIGURE STUDIES
In the studio and on the beach, 'Mr. Rollei' makes some 'simple statements about a woman'
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FRITZ HENLE has proved his skill at every kind of photography—reportage, fashion, features, pictorials, travel, industrial—even movies. One kind which has occupied his attention for two decades is the photography of the human figure. In the text accompanying his new collection of nudes, he speaks of “many attempts, which sometimes led to not more than a single satisfying picture”—for he is an exacting worker, and has set himself high standards.
PopularPhotography_19540501_0034_005_0048.xml
article
60
60,61,104,105
HOW IT'S DONE
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HOW TO PHOTOGRAPH METALWARE
An easy-to-make ‘tent’ eliminates annoying reflections
TENT CONSTRUCTION:
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GERTRUDE FEHR
ONE OF THE MOST interesting—and at the same time most challenging—of picture-taking assignments is the photographing of bright metal objects. The goal, of course, is a faithful reproduction of the object’s form, contour, and ornamentation (if any) , in which brilliant highlights are properly subdued, shadows are softened, and the characteristic appearance of the metal is maintained.
PopularPhotography_19540501_0034_005_0049.xml
article
62
62,63,64,65,94,96,98,100
COLOR FEATURES
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PUTTING COLOR TO WORK
An understandinq of hue, value, intensity, and color contrast will help you make better color pictures
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ARTHUR A. GOLDSMITH
DO YOU want to improve your color shots—make them more effective, more exciting, more pleasing to the eye? Then you should understand a few basic facts about color itself. To be sure, color theory can be a complicated subject, whether approached from the angle of a technician or an artist.
PopularPhotography_19540501_0034_005_0050.xml
article
66
66,67
COLOR FEATURES
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How our readers put color to work
Three applications of principles demonstrated on preceding pages
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Charm of French flower stand was captured by Manuel Portabales, of Bilbao, Spain, with a Leica and Kodachrome Daylight film. He exposed for 1/20 sec at f/2.8, shooting in a narrow street late in the afternoon of a dark, foggy day. His color slide makes a useful point about color contrast: when the illumination is poor, as on a gray day or in the open shade, colors arc much less intense or fully saturated than they are in bright sunlight.
PopularPhotography_19540501_0034_005_0051.xml
article
68
68,69
camerette
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ACTION
A 20-page feature on photographing subjects in motion
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How TO RECORD a moving subject as a still image, how to slice off a thin segment of time but retain the feeling of motion and continuity—that’s the key problem faced by every still photographer who shoots action. In this Gamerette, we explain the basic facts and practical techniques you need to make effective action pictures with any camera, simple, or advanced, indoors or out.
PopularPhotography_19540501_0034_005_0052.xml
article
70
70,71,117
ACTION
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How much motion will your SHUTTER SPEED stop?
IT DEPENDS ON ANGLE OF MOTION ... AND DISTANCE
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THE ABILITY of any given shutter speed to record a moving subject sharply depends on how much the image of that subject moves in the film plane during the moment of exposure. Assuming that the subject is moving at right angles to the camera, image movement is greater: 1) the faster the subject moves; 2) the longer the focal length of the lens; and 3) the closer the subject is to the camera.
PopularPhotography_19540501_0034_005_0053.xml
article
72
72,73,124
ACTION
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There is a thing called PEAK ACTION
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IT's EASY TO EXPLAIN what peak action is: motion caught by the camera at its height, at the still instant of reciprocation between up-and-down or back-and-forth movement. Because the action stops by itself, you don’t need to depend on a fast shutter to stop it for you.
PopularPhotography_19540501_0034_005_0054.xml
article
74
74,75
ACTION
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Sometimes BLUR can heighen the feeling of motion
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IN ACTION photography you sometimes want the sharpest possible image, and therefore use the action-stopping ability of a fast shutter or speedlight. But often as not, a degree of blur adds authenticity to the photograph; it symbolizes motion much as do “speed lines” drawn by a cartoonist behind running figures.
PopularPhotography_19540501_0034_005_0055.xml
article
76
76,77
ACTION
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Here are SIX CAMERA TECHNIQUES for action shooting
ZONE FOCUSING
PREFOCUSING method I
PREFOCUSING method II
HYPERFOCAL DISTANCE
SPECIAL VIEWFINDERS
PANNING
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WHEN shooting action, refer to the depth of field table in your camera handbook or the depth of field indicator found on some cameras to learn the limits of the zone of sharp focus at different apertures and distances. Choose the smallest aperture practicable and prefocus your camera so that depth of field covers the area of anticipated action.
PopularPhotography_19540501_0034_005_0056.xml
article
78
78,79,114,116,117
ACTION
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There's more than one way to shoot ACTION INDOORS
Available Light—Low Level of Illumination
Available Light—High Level of Illumination
Conventional Flash
Electronic Flash
Photofloods
Viewfinders
electronic flash
available light
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ACTION photography is relatively easy out-of-doors where the bright light permits you to have your cake and tat it, too combine an action-stopping shutter speed with a small enough aperture for comfortable depth of field. I hen, too, outdoors you usually have room to move far enough away from your subject so that depth of field is not critical and your shutter will stop more action (see motion-distance chart on page 70).
PopularPhotography_19540501_0034_005_0057.xml
article
80
80,81
ACTION
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Some action makes a good PICTURE STORY
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ONCE YOU’VE mastered the fundamentals of action photography, try shooting complete picture stories of incidents and activities in your daily life. Even simple subjects can produce an interesting story if you record spontaneous action.
PopularPhotography_19540501_0034_005_0058.xml
article
82
82,83,84,85,86,87
ACTION
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Shutter speed used as a creative tool
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PETER MARTIN
TO MANY photographers, shutter speed is merely a mechanical and mathematical hurdle to jump in the process of making a photograph. But it can be much more than that; shutter speed also is a definite artistic tool like other photographic characteristics such as depth of field and the chemistry of film development.
PopularPhotography_19540501_0034_005_0059.xml
article
88
88
EQUIPMENT AND MATERIAL
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NOW: PORTABLE SPEEDLIGHT FOR SEQUENCE CAMERAS
New light-weight battery pack soups up Mighty Light unit for better than one-a-second full-charge flashes
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Joseph Fokles
UP TO NOW sequence photography with rapid action automatic cameras like the Robot, Ditto, Foton, Leica with motor, etc., has been limited to subjects adequately illuminated by existing light sources indoors and outdoors. The advent of electronic flash raised hopes that flashes could be fired at frequent enough intervals to make indoor sequence photography with these cameras practical.
PopularPhotography_19540501_0034_005_0060.xml
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89
89,90,91,92
[no value]
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EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0061.xml
article
93
93
photo tips
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photo tips
short cuts to better pictures
Novel Reflector
Keeping Solutions Warm
Keeping Rollfilm on Reel
Protective Containers
For Adjustable Rollfilm Tanks
[no value]
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A discarded folding game board or table protector can be used to make an inexpensive folding reflector for bouncing light into shadows. Sheets of aluminum toil, crinkled to diffuse light and thus prevent hot spots, are glued to the entire board.
PopularPhotography_19540501_0034_005_0062.xml
advertisement
93
93
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Advertisements
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CAMERA SPECIALTY CO., INC.
EDIXA MODEL B
CAMERA SPECIALTY CO., INC.
EDIXA MODEL A
[no value]
[no value]
PopularPhotography_19540501_0034_005_0063.xml
advertisement
94
94
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DEPT. of CONSERVATION & DEVELOPMENT
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DEPT. of CONSERVATION & DEVELOPMENT
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PopularPhotography_19540501_0034_005_0064.xml
advertisement
95
95
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THE VISKING Corporation
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THE VISKING Corporation
[no value]
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PopularPhotography_19540501_0034_005_0065.xml
advertisement
96
96
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Panoram film labs
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Panoram film labs
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PopularPhotography_19540501_0034_005_0066.xml
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96
96
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Advertisement: POCKET FLASH
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POCKET FLASH
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PopularPhotography_19540501_0034_005_0067.xml
advertisement
97
97
[no value]
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Burleigh Brooks, Inc.
[no value]
Burleigh Brooks, Inc.
[no value]
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[no value]
PopularPhotography_19540501_0034_005_0068.xml
advertisement
98
98
[no value]
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Viewlex INC.
[no value]
Viewlex INC.
[no value]
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PopularPhotography_19540501_0034_005_0069.xml
advertisement
99
99
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Advertisements
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humilton house
Leather case
humilton house
Bolex
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PopularPhotography_19540501_0034_005_0070.xml
advertisement
100
100,101
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Brooks Cameras
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Brooks Cameras
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PopularPhotography_19540501_0034_005_0071.xml
advertisement
102
102
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Advertisements
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KINE EXAKTA VX
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AUTO ROLLEIFLEX
[no value]
[no value]
PopularPhotography_19540501_0034_005_0072.xml
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103
103
[no value]
[no value]
Advertisements
[no value]
OLDEN CAMERA & LENS CO.
Exakta I Tess
OLDEN CAMERA & LENS CO.
akta II Xenon F.2
[no value]
[no value]
PopularPhotography_19540501_0034_005_0073.xml
advertisement
104
104
[no value]
[no value]
Advertisements
[no value]
THREE DIMENSION COMPANY
TDC Stereo Project-Or-View
THREE DIMENSION COMPANY
TDC Stereo Vivid Projector
[no value]
[no value]
PopularPhotography_19540501_0034_005_0074.xml
advertisement
105
105
[no value]
[no value]
Advertisements
[no value]
THREE DIMENSION COMPANY
TDC SELECTRAYS
THREE DIMENSION COMPANY
TDC SELECTRON-SEMIMATIC CHANGER
[no value]
[no value]
PopularPhotography_19540501_0034_005_0075.xml
article
106
106,107,110,112
MOVIES
[no value]
TRIPLE-TAKE TECHNIQUE
Smooth continuity results if you match action in the current scene with the previous One, and one to follow
[no value]
[no value]
JOSEPH V.MASCELLI
THE SEMPLEST method for preserving cine continuity in your home movies, and preventing “jump cuts” in your final edited pictures, is through the use of a Triple-Take Technique. Regardless of whether you are filming a simple hit of fishing footage or producing an elaborate story picture for a movie contest or for TV consumption, you can greatly improve the production value of the movie by thinking in three “takes” instead of only the fine you are taking at the moment.
PopularPhotography_19540501_0034_005_0076.xml
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108
108
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[no value]
MONTGOMERY WARD: Gadget Bag
[no value]
MONTGOMERY WARD
Gadget Bag
[no value]
[no value]
PopularPhotography_19540501_0034_005_0077.xml
article
108
108
MOVIES
[no value]
THE ABC's OF MOVIEMAKING
[no value]
[no value]
[no value]
BERNARD DAVIS
A is for aperture, perfectly round, B is the blimp you' ll need, if you shoot sound. C is the camera you're aching to buy, D for the danger signs in your wife's eye. E is exposure, not quite on the nose, F stands for f-stops, three systems of those! G for the gamma you hope will be rigid,, H is halation—you shot at a light!
PopularPhotography_19540501_0034_005_0078.xml
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109
109
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[no value]
Bell &Howell
[no value]
Bell &Howell
[no value]
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[no value]
PopularPhotography_19540501_0034_005_0079.xml
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110
110
[no value]
[no value]
Quick-Set, Inc.
[no value]
Quick-Set, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0080.xml
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110
110
[no value]
[no value]
THE ART CENTER SCHOOL
[no value]
THE ART CENTER SCHOOL
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0081.xml
advertisement
110
110
[no value]
[no value]
EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0082.xml
advertisement
110
110
[no value]
[no value]
CAPITAL CAMERA, Inc.
[no value]
CAPITAL CAMERA, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0083.xml
advertisement
111
111
[no value]
[no value]
Advertisements
[no value]
REVERE CAMERA COMPANY
Revere “B-61
REVERE CAMERA COMPANY
Revere “16”
[no value]
[no value]
PopularPhotography_19540501_0034_005_0084.xml
advertisement
112
112
[no value]
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Advertisements
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PopularPhotography_19540501_0034_005_0085.xml
advertisement
113
113
[no value]
[no value]
Advertisements
[no value]
SUPREME PHOTO SUPPLY CO.
Super XX
SUPREME PHOTO SUPPLY CO.
Positive Fine Grain
[no value]
[no value]
PopularPhotography_19540501_0034_005_0086.xml
advertisement
114
114
[no value]
[no value]
CINIMOVIE CLUB
[no value]
CINIMOVIE CLUB
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0087.xml
advertisement
114
114
[no value]
[no value]
yankee
[no value]
yankee
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0088.xml
advertisement
114
114
[no value]
[no value]
VIVI COLOR LABS
[no value]
VIVI COLOR LABS
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0089.xml
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115
115
[no value]
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
[no value]
AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0090.xml
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116
116
[no value]
[no value]
WESTON Electrical Instrument Corporation
[no value]
WESTON Electrical Instrument Corporation
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0091.xml
advertisement
116
116
[no value]
[no value]
CADWELL CORPORATION
[no value]
CADWELL CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0092.xml
advertisement
116
116
[no value]
[no value]
SUPERIOR BULK FILM COMPANY
[no value]
SUPERIOR BULK FILM COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0093.xml
advertisement
117
117
[no value]
[no value]
MARKETING CO.: COMPLETE KIT
[no value]
MARKETING CO.
COMPLETE KIT
[no value]
[no value]
PopularPhotography_19540501_0034_005_0094.xml
advertisement
118
118
[no value]
[no value]
BROOKS INSTITUTE
[no value]
BROOKS INSTITUTE
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0095.xml
advertisement
118
118
[no value]
[no value]
Advertisement: SLIDE CHANGER
[no value]
[no value]
SLIDE CHANGER
[no value]
[no value]
PopularPhotography_19540501_0034_005_0096.xml
advertisement
118
118
[no value]
[no value]
TRAVELWORLD, Inc.
[no value]
TRAVELWORLD, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0097.xml
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119
119
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[no value]
DIRECTOR COPORATION
[no value]
DIRECTOR COPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0098.xml
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120
120
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[no value]
CHINACOLOR LABORATORIES
[no value]
CHINACOLOR LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0099.xml
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120
120
[no value]
[no value]
KRUGER CORP.: KRUGER PSTOLS
[no value]
KRUGER CORP.
KRUGER PSTOLS
[no value]
[no value]
PopularPhotography_19540501_0034_005_0100.xml
advertisement
121
121
[no value]
[no value]
SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0101.xml
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122
122
[no value]
[no value]
BROWN-FORMAN INDUSTRIES
[no value]
BROWN-FORMAN INDUSTRIES
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0102.xml
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122
122
[no value]
[no value]
Calumet Manufacturing Company: FILM PACK DEVELOPING HANGERS
[no value]
Calumet Manufacturing Company
FILM PACK DEVELOPING HANGERS
[no value]
[no value]
PopularPhotography_19540501_0034_005_0103.xml
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122
122
[no value]
[no value]
STRATO COLOR Research Laboratories
[no value]
STRATO COLOR Research Laboratories
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0104.xml
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123
123
[no value]
[no value]
La Belle INDUSTRIES, INC.
[no value]
La Belle INDUSTRIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0105.xml
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124
124
[no value]
[no value]
VARIETY BOOKS
[no value]
VARIETY BOOKS
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0106.xml
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124
124
[no value]
[no value]
GENERAL BINDING CORP.
[no value]
GENERAL BINDING CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0107.xml
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124
124
[no value]
[no value]
KINNARD CO.
[no value]
KINNARD CO.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0108.xml
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125
125
[no value]
[no value]
Advertisements
[no value]
PENN CAMERA
TRIPOD SCREENS
PENN CAMERA
DAVIDSON STAR-D TRIPOD
[no value]
[no value]
PopularPhotography_19540501_0034_005_0109.xml
article
126
126,127
stereo today
[no value]
stereo today
Moving Mountains
Racing with the Moon
[no value]
[no value]
Robert L. McIntyre
What makes a good stereo picture? Almost anything that looks good to the eye! Seeing stereo is so much like just plain seeing that the photographer need have little concern for rules and formulas as he shoots. Nevertheless, some conscious effort directed toward making the camera show what you want it to will pay off in better pictures.
PopularPhotography_19540501_0034_005_0110.xml
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126
126
[no value]
[no value]
HEARD-PACIFIC CO.
[no value]
HEARD-PACIFIC CO.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0111.xml
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126
126
[no value]
[no value]
Advertisement
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PopularPhotography_19540501_0034_005_0112.xml
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127
127
[no value]
[no value]
PANORAM FILM LABS
[no value]
PANORAM FILM LABS
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0113.xml
advertisement
127
127
[no value]
[no value]
GRAPHIC STUDIO
[no value]
GRAPHIC STUDIO
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0114.xml
advertisement
127
127
[no value]
[no value]
Advertisements
[no value]
REALIST, INC.
STEREO REALIST (ST-41)
REALIST, INC.
REALIST VIEWER (ST-61)
[no value]
[no value]
PopularPhotography_19540501_0034_005_0115.xml
article
128
128,129
MOVIES
[no value]
ANNOUNCING the 1954 $25000 INTERNATIONAL PICTURE CONTEST
RULES OF THE CONTEST
USE THIS ENTRY BLANK
[no value]
[no value]
[no value]
SEPARATE PRIZES for Black-and-White, and for Color. N0 LIMIT on the number of entries from any contestant. TRAVELING EXHIBITS to be shown in principal cities of the world. The Contest is open to all persons, except employees of PHOTOGRAPHY, Ziff-Davis Publishing Company, and their families.
PopularPhotography_19540501_0034_005_0116.xml
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130
130
[no value]
[no value]
KONICA CAMERA CO.: Konica II
[no value]
KONICA CAMERA CO.
Konica II
[no value]
[no value]
PopularPhotography_19540501_0034_005_0117.xml
article
131
131
PHOTOGRAPHY’S Traveling Salons
[no value]
PHOTOGRAPHY’S Traveling Salons
[no value]
[no value]
[no value]
[no value]
These Salons comprise a selection of the prize-winning prints from PHOTOGRAPHY'S past international picture contests. They are available to clubs, schools, stoics and other organizations open to the general public. Simply write; Salon Director, PHOTOGRAPHY.
PopularPhotography_19540501_0034_005_0118.xml
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132
132
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Advertisements
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[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0119.xml
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133
133
[no value]
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORP.
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0120.xml
advertisement
134
134
[no value]
[no value]
THE NEGA-FILE COMPANY: RETOUCHING DESK
[no value]
THE NEGA-FILE COMPANY
RETOUCHING DESK
[no value]
[no value]
PopularPhotography_19540501_0034_005_0121.xml
advertisement
134
134
[no value]
[no value]
KALART
[no value]
KALART
[no value]
[no value]
[no value]
PopularPhotography_19540501_0034_005_0122.xml
article
135
135,136,137,138,139,140,141,142,143,144,145,146,147,148,149,150
A PHOTOGRAPHY BOOK DIGEST
[no value]
35mm PHOTOGRAPHY
Jacob Deschin is Photography Editor of The New York Sunday Times, Associate Editor, PSA Journal, Fellow of the Photographic Society of America and the Royal Photographic Society of Great Britain Judge, critic, magazine writer and, author of 11 other books. This book is a package of information, guidance and inspiration that describes 35-mm photography as it is practiced today and is illustrated by some of those workers.
Available Miniatures: Six Groups
The Eyes of the Miniature
35-mm Image Controls
The Miniature Film
Lens Aperture versus Shutter Speed
The 35-mm Handling Routine
Methods of Viewing with the Miniature Reflex
The Miniature in Action
Light Sources
The Camera as Narrator
The Furtive Lens
Miniature Close-Ups
When the Theme Is Color
Film to Negative
[no value]
[no value]
JACOB DESCHIN
A newcomer to this field may well be confused, if not discouraged, by the variety of 35-mm cameras arrayed on the dealers’ shelves. In the following six groupings the writer has tried to provide what he hopes may be a substantial basis, a classification by group features, for consideration of the field.
PopularPhotography_19540501_0034_005_0123.xml
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151
151
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Advertisement
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PopularPhotography_19540501_0034_005_0124.xml
review
152
152,153,154,155,156
what’s new
[no value]
what’s new
Trade Notes and News
CAMERAS
DARKROOM EQUIPMENT
PROJECTION & VIEWING EQUIPMENT
MISCELLANEOUS
Linex Div. of Lionel Corp.
[no value]
Linex Div. of Lionel Corp.
LINTEX
$44.50
LINTEX is a new color stereo outfit made by Linex Div. of Lionel Corp., 15 E. 26th St., New York, N. Y. The complete outfit consists of a color stereo camera, a battery-illuminated viewer, a magazine of color film which takes eight stereo pairs, carrying case, camera strap, and slide-file container. The color-film magazine can be loaded quickly in a few seconds in full daylight. Price of the outfit is $44.50, complete; extra film magazines are $1.25, including processing and return to customer.
Linex Div. of Lionel Corp.
BERTRAM 2¾x3¾ Press-Type Camera
$495
BERTRAM 2¾x3¾ Press-Type Camera is announced by Willoughbys, 110 W. 32nd St., New York 1, N. Y. It accepts all 2¾x3¾ Graphic accessories, and has a removable back for use of roll film. Available lenses have focal lengths of 65, 75, 105, and 180 mm, and they select the correct rangefinder, viewfinder, and distance scale, in addition to adjusting for parallax, by simply inserting the lens in its mount. Write Willoughby for a full description of the many features of the Bertram camera, priced at $495 with 105-mm Schneider f/3.5 lens.
Linex Div. of Lionel Corp.
EDTXA FLASH CAMERA
$57.95
EDTXA FLASH CAMERA OUTFITS containing 20 pieces of photographic equipment arc announced by Wirgin Bros. Camera Works, Bronxville 8, N. Y. Model A Flash Outfit has the Edixa Model A camera, and costs $49.95, while the $57.95 Model B Outfit has the Edixa Model B camera. Everything necessary for successful flash photography is included, with 3 rolls of 36-exposure black-and-white film, exposure meter, and photographic handbook. See both outfits at your dealer’s.
Linex Div. of Lionel Corp.
[no value]
$1.65
FR 8 x 10 PRINTRAY is announced as another addition to its darkroom line by The FR Corp., 951 Brook Ave., New York 51, N. Y. It's available in three colors, red, white, and black, is constructed of a shock-resistant material, and has engraved markings which eliminate the use of graduates. Chemical-solution preparation is effected by pouring stock solution to the proper level and adding water to the required level of the working solution. Offset feet facilitate fingertip agitation and handgrips allow easy carrying when full. Price is $1.65.
Linex Div. of Lionel Corp.
PINHOLE DARKROOM UNIT
$52.80
PINHOLE DARKROOM UNIT is the name of a new narrow-beam light unit intended for inspection of prints in the hypo without light spill that will fog nearby unfixed prints. It is actuated by a treadle switch and may be mounted on the ceiling or flush-mounted therein. Price is : Surface-Mount type, $52.80; Flush-Mount type, $44, both without lamp or switch, from Midwest Stage Lighting Co., 55 W. Wacker Drive, Chicago 1, 111.
Linex Div. of Lionel Corp.
STATICMASTER
$69.50
STATICMASTER is now available in a Commercial Model, it is announced by Nuclear Products Co., El Monte, California. It contains the ionizing agent, polonium, which has the property of eliminating all surface static electricity, and its brushes therefore wipe off all foreign matter without building up a further charge of static. Price of this model Staticmaster is $69.50. It’s designed for placement on a continuous printer, just ahead of the negative exposure. Exclusive national representative is Pako Corp 1010 lyndale Ave., North, Minneapolis 11, Minn., to whom all orders should be directed.
Linex Div. of Lionel Corp.
SUPERCONTACT 35-MM PRINTER
$99
SUPERCONTACT 35-MM PRINTER prints from black-and-white or color negative film on positive film or photographic paper. Up to 90 ft of film is guided over a glass plate indirectly illuminated by a lamp combined with an opaque screen, allowing inspection of each frame. Interchangeable masks provide for 24x36, 24x24, 18x24mm frames, etc., with or without margin. A diaphragm with index knob regulates actinism, and the device also can be coupled to an automatic timer. The magazine takes up to 30 ft of film or paper. Karl Heitz, Inc., 150 W. 54th St., New York 19, is distributor, and announces the price as $99.
Linex Div. of Lionel Corp.
WATER TEMPERATURE REGULATOR Model X009
$37.50
WATER TEMPERATURE REGULATOR Model X009 is a product of The Augustine Co., Marshalltown, Iowa. Said to provide complete control over developers and other solutions, the unit has self-cleaning rotary check valves, easy-to-read thermomjeter, and its temperature range is that of the hot and cold supply sources to which it is connected. Price of the regulator is $37.50, postpaid.
Linex Div. of Lionel Corp.
ENLARGER
$189.75
ENLARGER of novel design is announced by Charles JBeseler Co. of Newark, X. J. with the trade name, 4 5-M. A new feature is a triangular truss eliminating vibration, and providing complete rigidity for both horizontal and vertical enlarging. Design is such that the negative can be moved to within 1½ inches from the lens. The condensers are stationary and the negative carrier—which accommodates negatives from 16-mm to 4x5, adjusts to the proper position. The Beseler is completely evaluated in Tools and Techniques Department of this issue. Price of the enlarger is $189.75.
Linex Div. of Lionel Corp.
35-mm slide projectors
$19.95
MANSFIELD INDUSTRIES, INC., 1227 Loyola Ave., Chicago 26, 111., announces three new 35-mm slide projectors. The 100-watt is convection cooled, has an ƒ 3.5 lens and steel slide carrier, a raising device, on-and-off switch, and is U. I. approved. The 200-watt is blower-cooled and has slide carrier, a better lens system, and self-contained carrying case. Separate switches are provided for on-and-off and blower. The 300-watt is also blower-cooled. but has larger die-cast cooling fins in body to offset the greater heat of the lamp. Price, respectively, are $19.95, $39.95, and $45.
Linex Div. of Lionel Corp.
8 - MM AXION EDITING VIEWER
$12.95
8 - MM AXION EDITING VIEWER is the first product of Heard-Pacific Company, 116 Natoma St., San Francisco 5, Calif. It is said to have greatly simplified action mechanism operating with precision in stopping every frame both backward and forward. The lens is 4-power and of 20 diopters, is recessed to insure protection, and the eye-piece is equipped with anti-glare rings. The light bulb is convection cooled. Price of the Axion is $12.95.
Linex Div. of Lionel Corp.
STRIP-FIRM ATTACHMENT
$24.95
STRIP-FIRM ATTACHMENT for the La Belle Automatic Slide Projector permits projection of 35-mm film strips as well as all kinds of glass and mounted slides. It slips into any La Belle projector and provides film cartridge, film track, adjuster, film advance, and glass pressure plates to hold frames in true focal plane. After framing the first picture by knob adjustment a flick of a lever advances all subsequent frames. Price of the attachment is $24.95 at any camera shop. Write La Belle Industries, Inc., Oconomowoc, Wis., for further information.
Linex Div. of Lionel Corp.
sound projector
$449.50
MOVIE SOUND 8, T-54 is an 8-mm sound projector announced by Calvin Co., 1105 Truman Rd., Kansas City 6, Mo. It has a 750-watt lamp, a 1-inch f/1.6 coated lens, and speeds of 24 and 16 frames, recording and projection at the same speed. The audio system has 4½-watt output, wide-range, and power required is 105-120 volts, a.c. only. Low flutter and minimum wow are claimed when recording or playing back sound tracks, and twin heads record and erase, respectively. Price is $449.50.
Linex Div. of Lionel Corp.
OMPLETE TABLETOP HOME MOVIE THEATER
$79.50
COMPLETE TABLETOP HOME MOVIE THEATER is how the Kalart Company, Plainville Conn., describes its new 1954 Craig Projecto-Editor. The unit includes a table-top motion picture viewer, rewinds, splicer, frame marker, and film cement, all housed in carrying case measuring 7¼x7¾ x13½ inches. The viewer rear-projects frame action onto a 3¼x 4¼-inch groundglass, hooded to keep out stray light. Take-up reel is geared 1-1 for smooth control ; rewind is geared 4-1 for fast rewind. Highgrade optical system assures picture fidelity. Models for 8- and 16-mm, complete, $79.50.
Linex Div. of Lionel Corp.
LENS SHADES
$8
LENS SHADES recently introduced by Tiffen Marketing Co., 617 Sackett St., Brooklyn 17, N. Y., include the Series #8-WA and Series #9-WA, both of which are for use with the Angenieux extreme-wide-angle lenses for Kine Exakta, etc. #8-WA for 35-mm lens sells for $8 and a Series #805 Adapter Ring is $6, while the price of #9-WA for 28-mm lens is $9 and its Adapter Ring $8.
Linex Div. of Lionel Corp.
HANDICASE
$22.95
HANDICASE for the 4x5 Super D Graflex is announced by Graflex as a replacement for the higher-priced DeLuxe carrying case formerly available. It costs $22.95; is made of vulcanoid, and has room for accessories.
Linex Div. of Lionel Corp.
[no value]
$2.25
DU PONT, Wilmington, Del., announces a glare-softening coating material in self-spraying aerosol containers. It is designed to aid commercial and TV cameramen in presenting better pictures of bright and shiny objects and is formulated from the same acrylic materials used to manufacture many of the modern plastics. Twelve-ounce containers of the “Crescent Matton” solution, a product of Crescent Portrait and Frame Co., Cleveland, Ohio, retail at $2.25 and will cover about 2,600 sq in. of photographic surface. Address F. R. Zumbro, 6513 Nemours Bldg., Wilmington, Del.
Linex Div. of Lionel Corp.
KODAK DUPLEX PROTECTO ALBUMS
$6.95
KODAK DUPLEX PROTECTO ALBUMS have been introduced by Eastman Kodak Company for the storage and protection of small black-and-white and color prints. There are two sizes and each is available in either brown or green simulated-leather covers. Capacity is 96 prints in 48 Kodapak sleeves, which are mounted in loose-leaf plastic binders and lie flat. The 3½x5½ size is $7.95, and the 3½x3½ $6.95.
Linex Div. of Lionel Corp.
AQUA-MATIC REDI-RACK
AQUA-MATIC REDI-RACK is a special-purpose wall rack attachable to any wall area in home or darkroom, etc. It consists of a 19x23" metal plate containing 437 perforations. The plate is offset from the wall to permit the insertion of hooks at any desired position. Thus the rack will accommodate suspended objects of varying dimensions and their arrangement can be changed at will. Price is 0000 from Aqua-Matic Products Co., 6 Poole St., Oceanside, N. Y.
Linex Div. of Lionel Corp.
BINOHOOD
BINOHOOD, a fitment for reflex-camera focusing hoods, contains twin magnifiers which enable the user to compose and focus with both eyes, Covering the entire ground-glass from a comfortable distance. It fits Rolleiflex, Graflex 22, Ricohflex, and many other twin-lens cameras and collapses for easy carrying. Price is 0000, and distributor is Photographic Importing and Dist. Corp., 67 Forest Rd., Valley Stream, N. Y.
Linex Div. of Lionel Corp.
TWENTY-FOOT CABLE
$7.95
TWENTY-FOOT CABLE RELEASES for wildlife, child, and professional photographers, are imported from Germany by Spiratone, Inc., 49 W. 27th St., New York 1, N. Y. They are equipped with setscrews for time exposures and booster springs ensure smooth operation at maximum distances. Price is $7.95.
Linex Div. of Lionel Corp.
[no value]
BURKE & JAMES, INC., 317 S. Wabash Ave., Chicago 4, announces the firm's 55th Annual Catalog, a 96-page edition containing thousands of photographic items in all departments. It has 25 new pages illustrated in color. The new B & J catalog will be sent free to any reader. Address your request to the above address.
Linex Div. of Lionel Corp.
[no value]
$6
GRAPIIC-GRAFLEX PHOTOGRAPY is now in its tenth edition, and published in a new format 6¾x9" more easily carried on field trips, etc. 120 different subjects are covered in considerable detail. The new edition is priced at $6 by its publishers, Willard D. Morgan and Henry M. Lester. Get it at your Graflex dealer's.
Linex Div. of Lionel Corp.
[no value]
$15.95
INTERSTATE PHOTO SUPPLY CORPORATION, 28 W. 22nd St., New York, N. Y., announces a new tripod — the Rabrite, which consists of three sections and a swivel pan head, and is priced at $15.95.
Linex Div. of Lionel Corp.
[no value]
$1.75
MAGIC MOUNTS, made by Erie Scientific Corporation, 693 Seneca St., Buffalo 10. N. Y., have been improved by precision centering for film, more titling space with a lighter background for greater legibility, and freedom from lint. Trade-named “Esco,” the improved product is available in boxes of 100 at $7.50 and 18 at $1.75. They are of 2x2" size.
Linex Div. of Lionel Corp.
FILTER HOLDER-LENS SHADES
$3
FILTER HOLDER-LENS SHADES offered by Accura Industries, Inc., 20 Broad St., New York, X. Y., feature a locking mechanism which prevents falling off or removal unless the lock ring is turned to the “open” position. The filter is inserted from the front and held parallel with springs. Prices are: for Series V, $3 ; Series VI, $3.50.
Linex Div. of Lionel Corp.
C-4 ARGUS camera
C-4 ARGUS camera can now be converted for the use of wide-angle and telephoto lens by O. W. Ray Corp., 353 Fourth Ave., New York 10, N. Y. Any C-4, regardless of age, now can be converted to use interchangeable 100mm f/4.5 telephoto lenses or 35-mm f/4.5 wide-angle lenses. The Geiss-American C-4 wide-angle lens costs $69.50, as does its C-4 wide-angle lens. Their corresponding viewfinders are priced at $16.95 each, and conversion costs with shoe or conversion ring approximates $12. Retail orders go through dealers and not directly to Ray.
Linex Div. of Lionel Corp.
OMNICA DELUXE CAMERA CASES
$60
OMNICA DELUXE CAMERA CASES are imported by Kling Photo Corp. to carry complete Rolleiflex camera outfits including Rolleikin 35-mm kit, exposure meter, film, filters, and other Rollei accessories. The 5x6½x8-inch case is made of top-grain saddle tan cowhide with welted seams and full suede leather lining. The new Omnica case is available for the Rolleiflex with f/3.8 Xenotar and another accepts the Rolleiflex or Rolleicord with f/3.5 lens. List is $60. Kling's address is 235 Fourth Ave., New York 3, N. Y.
Linex Div. of Lionel Corp.
GOOSENECK LIGHT ATTACHMENT
$5.95
GOOSENECK LIGHT ATTACHMENT for copying and titling is offered by Spiratone, 49 W. 27th St., New York 1, N. Y. The unit consists of two goosenecks, each equipped with a C-clamp to fit the coping-stand or enlarger upright, and the socket will accept standard bullet or regular reflectors. The attachment retails at $5.95, and a pair of bullet reflectors costs $1.69 additional.
Linex Div. of Lionel Corp.
BAJA 3-DRAWER PORTABLE CASE
$11.45
BAJA 3-DRAWER PORTABLE CASE accommodates both 2x2 and stereo slides in Unifile and Clasifile models. The 2 in 1 Unifile drawer accepts 92 individual slides in glass, metal, or plastic mounts, 276 ready-mounts, or 4 stereos in glass, metal, or plastic. The Clasifile drawer has dividers for wholly selective filing, slides in groups. Model P21-3, illustrated, costs $11.45; Model U21 Unifile drawer is $1.95, which is also the price of the group model C21 Clasifile drawer.
Linex Div. of Lionel Corp.
SLIDE CABINET
$39.95
SLIDE CABINET No. 1097 is an an announcement of Brumberger Sales Corp., 34 34th St., Brooklyn 32, N. Y. Each of its six drawers will hold 125 slides, and they are kept in a vertical position by built-in slide spacers. Every individual space is numbered for quick identification. The No. 1097 Cabinets may he stacked and bolted together. Capacity of the cabinet mounts to 1,500 when cardboard-mounted slides are filed. The price is $39.95.
Linex Div. of Lionel Corp.
VOLOMAT DENSITOMETER
$39
VOLOMAT DENSITOMETER imported by karl Heitz, 150 W. 54th St., New York 19, N. Y., allows reading of negative density with proper choice of enlarging-paper grade ; speed of paper ; exposure time ; and gradation of any photographic paper. One of two white semicircles on the surface of the meter is exposed to the illuminated negative, while the other semicircle—only visible at a viewing angle of 45°—is evenly lighted by a built-in 3.5-volt lamp. Adjusting a Goldberg wedge according to manufacturer’s directions determines the various factors. Price is $39.
Linex Div. of Lionel Corp.
COMPARTMENT CASE
$10.95
COMPARTMENT CASE Style 1318 is a new offering by Service Mfg. Co., Inc., 120 E. 16th St., New York 3, N. Y. It is made of leather-like ginger Texon, is suede lined, has an adjustable shoulder strap, and fits a wide variety of Kodak, Revere, Bell & Howell, Keystone, and DeJur movie cameras by means of an adjustable lock in the bottom of the case, which can be moved into position to lit case to camera. 1318 will also accommodate film and accessories. Price is $10.95.
Linex Div. of Lionel Corp.
MINIATURE FLASHBULB
10 cents
MINIATURE FLASHBULB announced by Westinghouse Electric Corporation, Bloomfield, N. J., is designated as M-2 and measures but an inch and three-quarters. It has a miniature bayonet base and may be used in standard reflectors with an inexpensive adapter. M-2 supplies a 5,000 lumen-second flash, derived from combustion of aluminum foil. Price is 10 cents.
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PopularPhotography_19540501_0034_005_0125.xml
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PopularPhotography_19540501_0034_005_0126.xml
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153
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Heiland: SYNCHRO-MITE
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Heiland
SYNCHRO-MITE
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PopularPhotography_19540501_0034_005_0127.xml
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IRVING KLAW
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IRVING KLAW
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PopularPhotography_19540501_0034_005_0128.xml
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154
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PopularPhotography_19540501_0034_005_0129.xml
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REFLEKTA
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EDINEX
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PopularPhotography_19540501_0034_005_0130.xml
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154
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NUCLEAR PRODUCTS CO.
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NUCLEAR PRODUCTS CO.
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PopularPhotography_19540501_0034_005_0131.xml
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RADIO CORPORATION of AMERICA
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RADIO CORPORATION of AMERICA
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PopularPhotography_19540501_0034_005_0132.xml
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156
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PopularPhotography_19540501_0034_005_0133.xml
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the photographic market place
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PopularPhotography_19540501_0034_005_0134.xml
advertisement
161
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classified advertising
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PopularPhotography_19540501_0034_005_0135.xml
advertisement
165
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G-M LABORATORIES INC.
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G-M LABORATORIES INC.
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PopularPhotography_19540501_0034_005_0136.xml
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165
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J.G. SALTZMAN, Inc: Model 500 MR
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J.G. SALTZMAN, Inc.
Model 500 MR
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PopularPhotography_19540501_0034_005_0137.xml
advertisement
166
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Advertisements
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EDMUND SCIENTIFIC CORP.
Homebuilt Telescopes
EDMUND SCIENTIFIC CORP.
Homebuilt Riflescopes
[no value]
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PopularPhotography_19540501_0034_005_0138.xml
advertisement
167
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GENERAL ELECTRIC
MASCOT EXPOSURE METER
GENERAL ELECTRIC
PR-1 EXPOSURE METER
[no value]
[no value]
PopularPhotography_19540501_0034_005_0139.xml
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168
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19540501_0034_005_0140.xml