Issue: 19540401

Thursday, April 1, 1954
April
4
True
34
Wednesday, November 26, 2014

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19540401_0034_004_0001.xml
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2
2
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ANSCO
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ANSCO
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PopularPhotography_19540401_0034_004_0002.xml
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3
3
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Burleigh Brooks, Inc.: Rolleiflash
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Burleigh Brooks, Inc.
Rolleiflash
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PopularPhotography_19540401_0034_004_0003.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19540401_0034_004_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19540401_0034_004_0005.xml
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5
5
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19540401_0034_004_0006.xml
article
6
6,10
letters to the editor
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letters to the editor
Is This Photography?
Cover Mugger
More Available Light
Against the Grain
TV with Focal-Plane Shutters
Racing with the Moon
Art and Science
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I’m indifferent to nude pictures, but those solarized nude shots by Don Briggs in your February issue are just out of this world. Herbert H. Gustafson St. Paul, Minn. The title Is This Photography? somewhat disgusted me.
PopularPhotography_19540401_0034_004_0007.xml
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6
6
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Camera Optics Mfg. Corp.
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Camera Optics Mfg. Corp.
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PopularPhotography_19540401_0034_004_0008.xml
advertisement
7
7
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Advertisements
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Polaroid Corporation
PATHFINDER
Polaroid Corporation
SPEEDLINER
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PopularPhotography_19540401_0034_004_0009.xml
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8
8,9
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Dowling's
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Dowling's
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PopularPhotography_19540401_0034_004_0010.xml
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10
10,11
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540401_0034_004_0011.xml
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12
12
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19540401_0034_004_0012.xml
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12
12
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PENTACON CORPORATION
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PENTACON CORPORATION
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PopularPhotography_19540401_0034_004_0013.xml
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13
13
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Advertisement
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PopularPhotography_19540401_0034_004_0014.xml
article
14
14,16
was my face red!
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was my face red!
Audience Reaction
No Sooner Said
The Last Word
Holders in the Haystack
Personal Touch
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As photographer for my school weekly newspaper, I was assigned to take pictures of the senior student president giving his farewell address. I walked out onto the floor during the speech, raised my camera, focused carefully, and pressed the shutter release.
PopularPhotography_19540401_0034_004_0015.xml
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14
14
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ALLIED IMPEX CORPORATION
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ALLIED IMPEX CORPORATION
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PopularPhotography_19540401_0034_004_0016.xml
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15
15
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Nikon
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Nikon
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PopularPhotography_19540401_0034_004_0017.xml
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16
16
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CARL ZEISS, INC.
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CARL ZEISS, INC.
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PopularPhotography_19540401_0034_004_0018.xml
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17
17
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John G. Marshall Mfg. Co., Inc.
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John G. Marshall Mfg. Co., Inc.
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PopularPhotography_19540401_0034_004_0019.xml
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18
18
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SUPREME PHOTO SUPPLY CO.
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SUPREME PHOTO SUPPLY CO.
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PopularPhotography_19540401_0034_004_0020.xml
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19
19
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GRAFLEX
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GRAFLEX
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PopularPhotography_19540401_0034_004_0021.xml
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20
20
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SYLVANIA
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SYLVANIA
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PopularPhotography_19540401_0034_004_0022.xml
article
21
21,22
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DU PONT PHOTOGRAPHIC NEWS
How Professional Photographers Get Quality Prints From Every Negative
FLASH!
Aerosol Spray Softens Glare of Shiny Objects
DOC RILEY SAYS—
TIMELY TIP
You Can Make Prints With an Ivory Finish
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Imagination and technique are two of the cornerstones that make outstanding photographs, but the final payoff may well depend on print quality. So it’s only natural that many leading photographers rely on “Varigam” ®, Du Pont’s variable contrast photographic paper, to uphold their reputations.
PopularPhotography_19540401_0034_004_0023.xml
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23
23
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FOTO CORP.
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FOTO CORP.
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PopularPhotography_19540401_0034_004_0024.xml
article
24
24,26,90
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
A convertible wide-angle lens for 4x5 press cameras, combining the features of a 90-, 135-, and 180-mm lens, has been announced by the Photographic Importing and Distributing Corp. of Valley Stream, L.I., N.Y. The lens has been named Roeschlein-Kreuznach Rexagon and consists of six elements—the three front elements cemented together and the three rear elements also in the form of a cemented triplet.
PopularPhotography_19540401_0034_004_0025.xml
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24
24
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LIFE Color LABS
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LIFE Color LABS
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PopularPhotography_19540401_0034_004_0026.xml
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25
25
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WOLLENSAK
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WOLLENSAK
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PopularPhotography_19540401_0034_004_0027.xml
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26
26
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19540401_0034_004_0028.xml
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27
27
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THE KALART COMPANY INC.
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THE KALART COMPANY INC.
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PopularPhotography_19540401_0034_004_0029.xml
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28
28
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DELTA PHOTO SUPPLY
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DELTA PHOTO SUPPLY
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PopularPhotography_19540401_0034_004_0030.xml
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29
29
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argus
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argus
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PopularPhotography_19540401_0034_004_0031.xml
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30
30,31
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19540401_0034_004_0032.xml
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32
32
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19540401_0034_004_0033.xml
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33
33
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Advertisement
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PopularPhotography_19540401_0034_004_0034.xml
article
34
34,101
candid shots
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candid shots
This Year’s Contest
Uncle Sam Helps Pay the Bill
Coach, Pole Vaulter, and Pathfinder
Buy Books Through Us
PSA to Sponsor Scholarship
‘With But A Single Thought’
Long, Long Way to Pond Inlet
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the Editors
With this issue (see pages 134-135), the 1954 PHOTOGRAPHY $25,000 Picture Contest gets underway. As you know, the entries have increased steadily from year to year until last year they numbered close to 100,000. That’s a lot of pictures, and as they stacked up and sprawled out last year we realized that this situation needed tightening up.
PopularPhotography_19540401_0034_004_0035.xml
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35
35
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Paillard Products, Inc.
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Paillard Products, Inc.
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PopularPhotography_19540401_0034_004_0036.xml
article
36
36,37,127,128,129,130,131
GENERAL INTEREST
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THE PHOTOGRAPHIC YEAR
A Review of Progress in 1953
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Dr. Walter Clark
WE HAVE JUST been through a boom year in photography. This alone does not make progress, unless it is associated with technical advance. Fortunately we can point to a happy future if this is the criterion. Great sums of money are being spent on research in photography and its applications, and they are clearly bearing fruit.
PopularPhotography_19540401_0034_004_0037.xml
article
38
38,39,106,107
GENERAL INTEREST
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IDLOUK — arctic amateur
This Eskimo snapshooter has to wait a whole year to see how his pictures will turn out
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DOUG WILKINSON
NOT many of us have to wait until a boat arrives before we can see our finished prints, particularly a boat that calls only once a year. But to Idlouk this is quite an ordinary occurrence. For Idlouk is an Eskimo. He lives with his wife and family on north Baffin Island in the Canadian Eastern Arctic.
PopularPhotography_19540401_0034_004_0038.xml
article
40
40,41
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This is what Idlouk wrote— and these are the pictures he sent
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Idlouk to Kingmik: Alleeanil Tomorrow the policeman is going on patrol. He will take my pictures and have them sent to you on the aeroplane. I am glad. I would like to see some of my pictures. You can make them for me and send them on the big boat in the summer.
PopularPhotography_19540401_0034_004_0039.xml
article
42
42,43,131,132,133
PICTURE FEATURE
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HOW I SHOOT THE TV STARS
An insider tells what it's like to shoot big-name guests on a network television show
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"SANDY" WOLIN
EVERYBODY GETS A KICK out of seeing celebrities in person. There are thousands of photographers— pro and amateur—who take great pride in their collections of “big-name” shots, not only because the subjects are famous, but because most of them are also wonderful people.
PopularPhotography_19540401_0034_004_0040.xml
article
44
44,45,46,47,48,49
HOW IT’S DONE
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RETOUCHING THE EASY WAY
Don't risk ruining your valuable negatives when you can work on prints with simple tools, techniques
DIFFUSION
WHITE SPOTS
BLACK SPOTS
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JOSEPH FOLDES
RETOUCHING negatives is one of the toughest jobs an amateur can undertake. It is difficult enough with larger negatives. With 35-mm frames it is practically impossible. But there is an easy way regardless of negative size. It requires a few simple tools and the work is done directly on the final print.
PopularPhotography_19540401_0034_004_0041.xml
article
50
50,51,102,104,105
IN THE DARKROOM
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ACTION IN MONTAGE
There’s a compelling fascination in this bit of darkroom magic . . . and it’s not difficult if you plan it carefully and execute it painstakingly
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MILDRED STAGG
IT'S EASY to make a photomontage,” said Al Reich, “but you have to do it the hard way!” Reich is darkroom manager for Maurice Bauman, the well-known New York photographic illustrator. Bauman does his own color photomontaging but he entrusts all his black-and-white montage work to Reich.
PopularPhotography_19540401_0034_004_0042.xml
article
52
52,53,54,55,122,124,125
COLOR FEATURE
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My adventures in stereo
Famed comedian of silent films—with 30,000 slides—earns title of Mr. Stereo
Three Stereo Slides
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Harold Lloyd
IF SOMEONE had told me five years ago that I’d be climbing bridges, snarling traffic, poking my precious neck over precarious precipices, and, in general, acting like a kid with a new toy just to shoot a picture, I’d have told him he was crazy.
PopularPhotography_19540401_0034_004_0043.xml
article
56
56,57,58,59,125,126
GENERAL INTEREST
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SPEEDLIGHT, a coaching tool
Diving form corrected
Pole-vault instruction
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NORMAN C. LIPTON
COLLEGES THAT COMPETE against the athletic teams of the Massachusetts Institute of Technology are, in a sense, playing with loaded dice. As a direct result of the presence at M.I.T. of Prof. Harold E. Edgerton, who developed electronic flash and the varied stroboscopic techniques now used in industrial photography, the Institute’s athletic department is using a variety of analytical photographic tools in the training of several of its varsity teams . . . and the program is expanding as additional equipment becomes available.
PopularPhotography_19540401_0034_004_0044.xml
article
60
60,61,94,98,100
IN THE DARKROOM
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DEVELOP & FIX in a single solution
With efficient 'monobaths' developed for the armed forces, you can develop and fix in a single fast-working solution. Here are formulas for films and printing papers, easily mixed from readily available chemicals
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WENDELL MERRILL
A FEW SHORT WEEKS ago, I stepped into my basement darkroom to process an ordinary sheet of black-and-white film exposed outdoors in a press camera. In place of my usual processing line—a tray each of developer, stop-bath, and fixer—I was going to use a single tray containing a special solution.
PopularPhotography_19540401_0034_004_0045.xml
article
62
62,63,64,65,66,67,68,69,70,71,118,120
PICTURE FEATURE
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Lessons CROPPING a portfolio
One negative may contain many pictures
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ALTHOUGH misunderstood by many, sneered at by some, and applied effectively only by a few, cropping is one of the simplest and most useful controls in the entire photographic process. With a few quick adjustments of your enlarging easel you can alter a print drastically: turn it from a vertical into a horizontal or vice versa, displace the center of interest, level off tilted horizon lines, get rid of unwanted details, or focus attention on different areas.
PopularPhotography_19540401_0034_004_0046.xml
article
72
72,73,86
EQUIPMENT AND MATERIALS
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Triple-barreled still camera
35-mm Rectaflex Rotor is first to incorporate three-lens turret
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JOHN DURNIAK
A NEW still camera that looks like a cross between a sawed-off shotgun and a motion-picture camera is the 35-mm Rectaflex Rotor single-lens-type reflex camera. For shooting that calls for quick lens changes, the Rotor acts as three cameras in one, and saves time and nervous energy that would otherwise be wasted switching from camera to camera, or mounting and dismounting lenses.
PopularPhotography_19540401_0034_004_0047.xml
article
74
74,142
HOW IT’S DONE
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HOW TO PUT ON A SLIDE SHOW
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JOHN J. SIMPKINS
LET’S FACE IT—slide shows put on by most amateur photographers for the “entertainment” of their friends frequently are colossally boring. Rather than diversion, they sometimes seem hoaxes perpetrated on unsuspecting audiences of non-photographers who are lured into viewing the maker's masterpieces only by bonds of strongest friendship.
PopularPhotography_19540401_0034_004_0048.xml
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75
75,76,77,78
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19540401_0034_004_0049.xml
article
79
79
photo tips
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photo tips
short cuts to better pictures
Save Time and Solutions
Easy Safelight Testing
Efficient Sponge-Squeezer
For Wires and Cables
Securing Focusing Cloth
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When solution is poured from storage bottles into roll-film developing tanks, care usually is required to avoid overflow. Waste of solutions can be prevented by pouring from storage bottles into supplementary, wide-mouthed jars which then are used, in turn, for filling the tank.
PopularPhotography_19540401_0034_004_0050.xml
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79
79
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DAVIDSON MANUFACTURING CO.
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DAVIDSON MANUFACTURING CO.
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PopularPhotography_19540401_0034_004_0051.xml
article
80
80,82
stereo today
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stereo today
Orlando’s Free-for-all
Blond from Outer Space
Judging by Projection
Timing Time Exposures
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Robert L. Mclntyre
Members of the Orlando Portfolian Club, primarily an organization of monochrome pictorialists, have scored an interesting “first” in stereo. They launched the “First Orlando Southeastern Salon of Photography and National Stereoscopic Exhibition.”
PopularPhotography_19540401_0034_004_0052.xml
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80
80
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MARKETING CO.
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MARKETING CO.
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PopularPhotography_19540401_0034_004_0053.xml
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81
81
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hamilton house
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hamilton house
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PopularPhotography_19540401_0034_004_0054.xml
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82
82
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Advertisement
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PopularPhotography_19540401_0034_004_0055.xml
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82
82
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INDUSTRIAL TIMER CORPORATION
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INDUSTRIAL TIMER CORPORATION
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PopularPhotography_19540401_0034_004_0056.xml
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83
83,84,85
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Advertisements
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Willoughlys
NOKTON f1.5
Willoughlys
ULTRAGON f5.5
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PopularPhotography_19540401_0034_004_0057.xml
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86
86
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Advertisements
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Olden
omega B-6
Olden
omega D-2
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PopularPhotography_19540401_0034_004_0058.xml
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87
87
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19540401_0034_004_0059.xml
article
88
88
camera clubs
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camera clubs
A Nod to Norris
Three Shows for Exchange
They Shoulda Had a Safelight!
Help Locate These Slides!
Florida Resort Offers Cash Prizes
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Whit Hillyer
Not long ago I tucked into this space a fairly obscure bit about the annual PSA award to the individual member who entered the most prints in salons during a year. The concept on which the award was based annoyed me, and I said so. My major beef was that quantity as such has no proper place in artistic pursuits— that not many of us have sufficient genius (not to mention time and money) to turn out a whole lot of good prints, and that one good one is worth 100 mediocrities.
PopularPhotography_19540401_0034_004_0060.xml
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88
88
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THE FR CORPORATION
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THE FR CORPORATION
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PopularPhotography_19540401_0034_004_0061.xml
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89
89
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Westinghouse
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Westinghouse
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PopularPhotography_19540401_0034_004_0062.xml
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90
90
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Brooks Cameras
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Brooks Cameras
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PopularPhotography_19540401_0034_004_0063.xml
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91
91
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BROOKS Cameras
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BROOKS Cameras
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PopularPhotography_19540401_0034_004_0064.xml
article
92
92
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath
Can you tell me what is the best way to remove dust particles from transparencies, projection lenses, and slide glasses? —T.K., Wilkes-Barre, Pa. Removing dust particles is one thing, but keeping them off is another. Brushing these objects with a very soft camel’s hair brush or using a small blower (an ear syringe is fine) will usually remove dust and lint particles.
PopularPhotography_19540401_0034_004_0065.xml
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92
92
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ARROW METAL PRODUCTS CO.
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ARROW METAL PRODUCTS CO.
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PopularPhotography_19540401_0034_004_0066.xml
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93
93
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GRAND CENTRAL CAMERA
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GRAND CENTRAL CAMERA
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PopularPhotography_19540401_0034_004_0067.xml
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94
94
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WIRGIN BROTHERS
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WIRGIN BROTHERS
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PopularPhotography_19540401_0034_004_0068.xml
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95
95,96,97
[no value]
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MINIFILM CAMERA CORPORATION
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MINIFILM CAMERA CORPORATION
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PopularPhotography_19540401_0034_004_0069.xml
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98
98
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Elgeet OPTICAL COMPANY, Inc.
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Elgeet OPTICAL COMPANY, Inc.
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PopularPhotography_19540401_0034_004_0070.xml
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99
99
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Advertisement
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PopularPhotography_19540401_0034_004_0071.xml
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100
100
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HEILAND FLASH EQUIPMENT
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HEILAND FLASH EQUIPMENT
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PopularPhotography_19540401_0034_004_0072.xml
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100
100
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GERMAIN SCHOOL OF PHOTOGRAPHY
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GERMAIN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19540401_0034_004_0073.xml
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100
100
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Jacque’s Models
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Jacque’s Models
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PopularPhotography_19540401_0034_004_0074.xml
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100
100
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EDWARDS FINE GRAIN LABORATORY, INC.
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EDWARDS FINE GRAIN LABORATORY, INC.
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PopularPhotography_19540401_0034_004_0075.xml
article
101
101
[no value]
[no value]
Photokina Achievement Awards
[no value]
[no value]
[no value]
[no value]
Sponsors of Photokina, the international photo and movie exhibit in Cologne, Germany, presented awards to five Americans at a recent luncheon in New York City. Recipients were Alexey Brodovitch, art director of Harper’s Bazaar; Nathan D. Golden, director of the motion-picture and photography section of the Department of Commerce; Alexander Liberman, art director of Vogue; Henry R. Luce, editor-in-chief of Time and Life; and Mrs. John A. Pope, chief of the traveling exhibition service of the Smithsonian Institution.
PopularPhotography_19540401_0034_004_0076.xml
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101
101
[no value]
[no value]
DIRECTOR PRODUCTS Corporation
[no value]
DIRECTOR PRODUCTS Corporation
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0077.xml
advertisement
102
102
[no value]
[no value]
BROWN-FORMAN INDUSTRIES
[no value]
BROWN-FORMAN INDUSTRIES
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0078.xml
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103
103
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[no value]
AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0079.xml
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104
104
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NATIONAL PHOTO LABS
[no value]
NATIONAL PHOTO LABS
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0080.xml
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105
105
[no value]
[no value]
REALIST, INC.
[no value]
REALIST, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0081.xml
article
106
106
PHOTOGRAPHY’S Traveling Salons
[no value]
PHOTOGRAPHY’S Traveling Salons
[no value]
[no value]
[no value]
[no value]
These Salons comprise a selection of the prize-winning prints from PHOTOGRAPHY’S past international picture contests. They are available to clubs, schools, stores and other organizations open to the general public. Simply write: Salon Director, PHOTOGRAPHY, 366 Madison Ave., New York 17, N. Y. During periods when the demand for Salons exceeds our supply, you will receive all pertinent information and be placed on our list to receive a Salon at the first opening.
PopularPhotography_19540401_0034_004_0082.xml
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106
106
[no value]
[no value]
THREE DIMENSION COMPANY
[no value]
THREE DIMENSION COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0083.xml
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107
107
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[no value]
THREE DIMENSION CO.
[no value]
THREE DIMENSION CO.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0084.xml
article
108
108,109,114
amateur movie section
[no value]
FROM STILLS TO MOVIES —in one flop
here’s what I shot
here’s what I got
[no value]
[no value]
BERNARD DAVIS
MY son John, bless his heart, thinks I’m a pretty good photographer. He knows that although it started out as a hobby, photography has become an important part of my work, and he’s seen my photographs in national magazines as well as in some of the museums.
PopularPhotography_19540401_0034_004_0085.xml
article
110
110
MOVIES
[no value]
SOUND ADAPTER FOR SILENT PROJECTORS
Synchronizes existing 8 or 16-mm units for magnetic track-on-film
[no value]
[no value]
[no value]
CINE enthusiasts with a soundfilm appetite and the usual silent film pocketbook will be heartened by news of an adapter that makes any existing 8-mm or 16-mm silent projector into a magnetictype sound recorder-projector. The unit, called the Cinesone magnetic sound adapter, records on magnetically-striped film, and plays back in synchronism with the projected image.
PopularPhotography_19540401_0034_004_0086.xml
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110
110
[no value]
[no value]
MONTGOMERY WARD
[no value]
MONTGOMERY WARD
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0087.xml
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111
111
[no value]
[no value]
Bell&Howell
[no value]
Bell&Howell
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0088.xml
article
112
112,114,116
MOVIES
[no value]
movie camera’s role in CONQUERING EVEREST
Cameraman's problems are physical and photographic as expedition treks to world's top
[no value]
[no value]
THOMAS STOBART
FILMING on Mount Everest posed scores of problems, both physical and photographic—the cold, the rough terrain, strange light, rarefied atmosphere, weight of equipment, and the difficulty of keeping up with the group while recording their activities from advantageous points.
PopularPhotography_19540401_0034_004_0089.xml
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113
113
[no value]
[no value]
Da-Lite Screen Co., Inc.
[no value]
Da-Lite Screen Co., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0090.xml
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114
114
[no value]
[no value]
CINIMOVIE CLUB
[no value]
CINIMOVIE CLUB
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0091.xml
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114
114
[no value]
[no value]
SERVICE Mfg. Co., Inc.
[no value]
SERVICE Mfg. Co., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0092.xml
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114
114
[no value]
[no value]
BERNARD OF HOLLYWOOD
[no value]
BERNARD OF HOLLYWOOD
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0093.xml
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114
114
[no value]
[no value]
Bass CAMERA Co.
[no value]
Bass CAMERA Co.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0094.xml
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115
115
[no value]
[no value]
REVERE CAMERA CO.: Revere33
[no value]
REVERE CAMERA CO.
Revere33
[no value]
[no value]
PopularPhotography_19540401_0034_004_0095.xml
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116
116
[no value]
[no value]
BERNDT-BACH, Inc.
[no value]
BERNDT-BACH, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0096.xml
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117
117
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Advertisement
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PopularPhotography_19540401_0034_004_0097.xml
article
118
118
CHRISTMAS CARD CONTEST WINNERS
[no value]
CHRISTMAS CARD CONTEST WINNERS
[no value]
[no value]
[no value]
[no value]
The number of entries received in our 1953 photographic Christmas Card Contest added up to a new high—well above the total for 1952. Again there were many good entries from which the judges, after careful deliberation, selected their choice of the best ten cards.
PopularPhotography_19540401_0034_004_0098.xml
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118
118
[no value]
[no value]
PHOTOPTIC CORPORATION
[no value]
PHOTOPTIC CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0099.xml
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118
118
[no value]
[no value]
CHINACOLOR LABORATORIES
[no value]
CHINACOLOR LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0100.xml
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118
118
[no value]
[no value]
MICO PHOTO PRODUCTS
[no value]
MICO PHOTO PRODUCTS
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0101.xml
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119
119
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[no value]
Advertisement
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PopularPhotography_19540401_0034_004_0102.xml
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120
120
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[no value]
WESTON Electrical Instrument Corporation
[no value]
WESTON Electrical Instrument Corporation
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0103.xml
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121
121
[no value]
[no value]
SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0104.xml
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122
122
[no value]
[no value]
ENTECO INDUSTRIES, INC.
[no value]
ENTECO INDUSTRIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0105.xml
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123
123
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PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0106.xml
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124
124
[no value]
[no value]
KLING PHOTO CORPORATION
[no value]
KLING PHOTO CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0107.xml
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125
125
[no value]
[no value]
Viewlex INC.
[no value]
Viewlex INC.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0108.xml
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126
126
[no value]
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Advertisements
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PopularPhotography_19540401_0034_004_0109.xml
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127
127
[no value]
[no value]
La Belle INDUSTRIES, INC.
[no value]
La Belle INDUSTRIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0110.xml
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128
128
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Advertisement
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PopularPhotography_19540401_0034_004_0111.xml
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128
128
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NUCLEAR PRODUCTS CO.
[no value]
NUCLEAR PRODUCTS CO.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0112.xml
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129
129
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[no value]
BROOKS INSTITUTE
[no value]
BROOKS INSTITUTE
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[no value]
[no value]
PopularPhotography_19540401_0034_004_0113.xml
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130
130
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Advertisements
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PopularPhotography_19540401_0034_004_0114.xml
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131
131
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FEDERAL MANUFACTURING & ENGINEERING CORP.
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0115.xml
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132
132
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Advertisements
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PopularPhotography_19540401_0034_004_0116.xml
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133
133
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[no value]
DIRECTOR PRODUCTS Corporation
[no value]
DIRECTOR PRODUCTS Corporation
[no value]
[no value]
[no value]
PopularPhotography_19540401_0034_004_0117.xml
article
134
134,135
MOVIES
[no value]
ANNOUNCING the 1954 $25,000.00 INTERNATIONAL PICTURE CONTEST
SEPARATE PRIZES for Black-and-White, and for Color. NO LIMIT on the number of entries from any contestant. TRAVELING EXHIBITS to be shown in principal cities of the world.
RULES OF THE CONTEST
USE THIS ENTRY BLANK
[no value]
[no value]
[no value]
1 The Contest is open to all persons, except employees of PHOTOGRAPHY, Ziff-Davis Publishing Company, and their families. CONTEST OPENS MARCH 9 and CLOSES JULY 1, 1954. 2 An entry fee of $1.00 must accompany each package of pictures submitted.
PopularPhotography_19540401_0034_004_0118.xml
review
136
136,138,139,140,141,142
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what’s new — Trade Notes and News
CAMERAS
LENSES
STEREO
PROJECTION
FLASH
SOUND RECORDING
VIEWERS
EXPOSURE
LIGHTING EQUIPMENT
FILING EQUIPMENT
MISCELLANEOUS
Carl Zeiss, Inc.
[no value]
Carl Zeiss, Inc.
CONTAFLEX
$169
CONTAFLEX is the name of a new Zeiss camera which differs considerably from the earlier product of the same name. This model has a groundglass viewing screen providing both ground-glass and rangefinder focusing by means of a penta, roof-type prism on the top of the camera body. The lens is a Zeiss Tessar f/2.8 of 45-mm focal length, and the Synchro Compur (MX) shutter has flash and strobe synchronization from one to 1/500 second. Tne back is completely removable. For complete details write Carl Zeiss, Inc., 485 Fifth Ave., New York 17, N. Y. Price of Contaflex is $169.
Carl Zeiss, Inc.
Bolsey Threesome
$79.50
BOLSEY CORPORATION of America, 118 E. 25th St., New York, N. Y., has reduced prices on its entire camera line. The Bolsey Threesome, originally $79.50, has been reduced to $69.50; the Set-O-Matic Threesome from $99.75 to $79.50; the B2 camera from $73.50 to $61.50; the B22 Set-O-Matic from $79.50 to $69.50; the C Twin-Lens Reflex from $109.50 to $89.50; and the C22 Set-O-Matic Twin-Lens Reflex from $115.50 to $99.50. This step is the result of the manufacturer’s intention to pass on to consumers the benefits of economies resulting from steady production, improved manufacturing methods, and the uninterrupted movement of Bolsey cameras from dealer to consumer.
Carl Zeiss, Inc.
ORTHOPHOT
$1,065
ORTHOPHOT, an integrated reflex camera and controlled light source for use with any standard microscope, is a product of Silge & Kuhne, 16th and Carolina Sts., San Francisco. Base is the “Ortho-Illuminator,” with means for regulation of intensity, color temperature, and size of illuminated field. The “Orthophot” camera makes 2½x2½" pictures in black-and-white or color, 2¼x3¼ sheet or pack film, or 35-mm. Price of the complete Orthophot is $1,065 and the Ortho-Illuminator costs $297.50, separately. Accessories for special work are available at extra cost.
Carl Zeiss, Inc.
[no value]
$359.50
PENTACON CORPORATION, 705 Bronx River Road, Bronxville 8, N. Y., announces the availability of its Pentacon 35-mm Prism camera with the Angenieux 50-mm f/1.5 lens, which has a preset diaphragm. The list price of the new combination is $359.50.
Carl Zeiss, Inc.
GERMAN FOLDING CAMERA
$15.95
GERMAN FOLDING CAMERA, the Ten nar, is being distributed by Ercona Camera Corp., 527 Fifth Ave., New York 17, N. Y. It has a fixed-focus Elinar lens, built-in flash synchronization, body shutter release, cable release socket, and takes eight 2¼x 3¼ exposures on 120 film. Price, $15.95; carrying case, $3.93; flashgun, $4.95.
Carl Zeiss, Inc.
[no value]
$59.95
CLOSE-UP ATTACHMENT called “Bellox” is announced by Interstate Photo Supply Corporation, 28 W. 22nd St., New York, N. Y. It is a focusing bellows attachment designed for use with Exakta, Praktica, and Leica cameras, and provides for rapid shift of both lens and camera, or either, at will. Bellox has a rack-and-pinion gear for critical focusing. List price is $59.95.
Carl Zeiss, Inc.
JSCO Westanar
$249.50
JSCO Westanar, imported by Pentacon Corp., 705 Bronx River Road, Brooklyn 8, N. Y., is claimed to be the first fully automatic preset diaphragm lens available for a 35-mm, single-lens reflex camera. Maximum aperture of the 50-mm objective is f/2.8. Single pressure on the release button automatically closes the lens diaphragm to a previously set aperture and simultaneously releases the shutter. With the Pentaeon camera the lens costs $249.50, alone it is $89.50. Installation is priced at $10.
Carl Zeiss, Inc.
[no value]
$79.50
GEISS-AMERICA, 6422 North Western Ave., Chicago, I11., offers a wide-angle lens said to be completely free from curvature at full opening. It is for single-lens reflex cameras and is one of the Lithagon line, provides a view angle of 64 degrees, and has a maximum aperture of f/4.5. Its price is $79.50 with case.
Carl Zeiss, Inc.
ZOOMAR VARIFOCAL lens
$600
ZOOMAR VARIFOCAL lens is now available for 16-mm movie cameras, as announced by Zoomar, Inc., Dept. R., Glen Cove, Dong Island, N. Y. Zoomar permits zooming from normal focal length to telephoto and wide angle without resetting the camera turret and is but 5 inches in over-all length, weighing 1¼ lb. It will fit all 16-mm cine cameras without alterations to either camera or lens. Price is $600, and quantity is limited.
Carl Zeiss, Inc.
[no value]
$9.50
EDMUND SCIENTIFIC CORP., 101 E. Gloucester Pike, Barrington, N. J., offers an f/4 16-mm movie projection lens with a focal length of an inch. It is mounted in a standard sleeve with outside diameter of 13/16", fits most projectors, is coated, and has six elements. Price is $9.50. Stock number of the lens is 30,119P. Order directly.
Carl Zeiss, Inc.
REXAGON
$60
REXAGON is the name of a new wideangle lens for 4x5 press cameras imported by Photographic Importing and Distributing Co., 67 Forest Rd., Valley Stream, N. Y. Focal length is 90-mm and the three front elements, cemented together, can be used alone as a 180-degree lens. The three rear elements may be used, similarly, as a 135-mm objective. Price for the combination is about $60.
Carl Zeiss, Inc.
ZETA TELEPHOTO
$11.95
ZETA TELEPHOTO lenses are one of the imports of LWCO Import Division, 15 W. .37th St., New York 18, N. Y. Apertures of the four available types are f/3.5, f/3.2, ƒ/2.5, and f/1.9. All have a focal length of 1½ inches, and are for 8-mm film. Prices range from $11.95 (universal focus) to $36.95. The f/1.9 and f/2.5 types have click stops, and all are in barrel mounts.
Carl Zeiss, Inc.
Argus C-4 cameras
$69.50
GEISS-AMERICA, 6424 North Western Ave., Chicago 45, I11., has a method of adapting Argus C-4 cameras to both telephoto and wide-angle lenses. The adaptation is carried out by means of changing the mounting, and after refitting, the original Cintar lens becomes removable in a moment without disturbing the camera’s function. C-4 cameras may be sent to Geiss-America directly or through dealers. Conversion costs $10 and additional lenses of each type are $69.50 each.
Carl Zeiss, Inc.
[no value]
$7.50
LA BELLE INDUSTRIES, INC., Oconomowoc, Wisconsin, offer overhauling service for Clarus cameras. Complete modernization is offered for a minimum of $7.50, the rate increasing with age of model and the amount of work involved. Price includes a thorough overhaul, all necessary repairs, and addition of all features found on late-model cameras. A complete new line of accessories is offered. Write La Belle for details.
Carl Zeiss, Inc.
Reflex Proxifocusers
$5.95
CLOSE-UP ATTACHMENTS. Reflex Proxifocusers, for the Rolleiflex, Rolleicord, Argoflex, Ciro-flex A, B, C, D, E, Uniflex, Ansco Reflex, Flexorette, Reflextor, Bolsey Reflex C and Panta Reflex, are being distributed by Interstate Photo Supply Corp., 28 West 22nd St.. New York 10, N. Y. Prices are $5.95 for Proxifocuser that focuses from 39 to 21 inches; $6.95, for unit focusing from 20 to 14 inches; and $6.95, 13 to 9 inches.
Carl Zeiss, Inc.
Pentacon cameras
$6.95
EXTENSION TUBE SET for Praktica, Praktiflex FX, Contax S, D, DA, and Pentacon cameras has been introduced by Spiratone, Inc., 49 W. 27th St., New York, N. Y. The set contains 5-mm, 15-mm, 30-mm, and 45-mm tubes, making possible 2x magnifications with 50-mm lenses. Price is $6.95.
Carl Zeiss, Inc.
ACCURA UNIVERSAL FINDER for Leica and Canon cameras
$12.95
ACCURA UNIVERSAL FINDER for Leica and Canon cameras is a product of Photographic Importing & Distributing Corp., 67 Forest Road, Valley Stream, N. Y. It shows the field of view of 35-mm, 50-mm, 90-mm, and 135-mm lenses, fits the accessory clip, and provides parallax correction from three ft to infinity. With leather case, the finder is priced at $12.95.
Carl Zeiss, Inc.
Argus C2
$5.95
METAL EXTENSION TUBE SET for the Argus C2 and C3—facilitating the making of extreme close-ups—is being imported by Accura Industries, Inc., 20 Broad St., New York, N. Y. Set consists of three tubes— 5-mm, 15-mm, and 30-mm, fitted in neat storage box, with complete instructions showing proper settings and coverage. Price, $5.95.
Carl Zeiss, Inc.
ENTECO POLARIZING SCREENS AND FILTERS
$6 to $17
ENTECO POLARIZING SCREENS AND FILTERS are offered by Enteco Industries, Inc., 610 Kosciusko St., Brooklyn 21, N. Y. The screen, whose prices range from $6 to $17, permits use of another filter if desired, and is rotatable while in its adapter ring. The Polarizing filters, priced from $3.50 to $12, resemble other Enteco filters and are mounted in duraluminum rings, excepting the 21.5-mm size. Both are available in all sizes from Series IV to IX.
Carl Zeiss, Inc.
ROLLEIGRID FIELD LENS
$4.95
ROLLEIGRID FIELD LENS, a Fresnel-type light-gathering lens made of plastic and featuring closely spaced grooves to minimize affecting the viewing image, is offered to Rolleiflex and Rolleicord owners by Burleigh Brooks, Inc., 10 West 46 St., New York 36, N. Y. It is easily slipped over the ground-glass of either of the two cameras, materially increasing corner and edge brightness of the image: critical focusing is achieved through a clear center spot. Price, $4.95, including case.
Carl Zeiss, Inc.
Model 81
$449.50
STEREO REALIST Models 81 and 82 projectors are announced by David White Company, 315 W. Court St., Milwaukee 12, Wis. Model 81 has two f/2.8 3½-inch lenses and two 500-watt bulbs, while No. 82 employs two ƒ/2.3 lenses of the same focal length and two 1000-watt lamps. 81 has a single-speed blower and 82 a twospeed. Prices are: Model 81, $449.50; Model 82, $595.
Carl Zeiss, Inc.
[no value]
$8.95
H. POWERS COMPANY, 6411 Canterbury Road, Cleveland 29, is introducing the Powers Adapter Unit, which makes possible a number of trick effects with the Stereo Realist camera. Five interchangeable plastic plates permit 2-3-4-5-6 exposures at one setting, plus complicated space control and montage stereo effects. Price is $8.95 postpaid.
Carl Zeiss, Inc.
FOLDING STEREO
$4.80
FOLDING STEREO viewing device for table or flat surface viewing of photographs up to 3x3 is being manufactured by Meyer Opticraft, Inc., 39 West 60th St., New York 23, N. Y. Has magnification power of 2¼ times, and is provided with interpupillary adjustment Price, including leather case, $4.80.
Carl Zeiss, Inc.
[no value]
$54
STEREO - EXHIBITOR, made by Stereo Exhibitors, 13 Valley St., Belleville, N. J., provides a means of showing up to forty photographs without handling the slides, which are entirely enclosed and tamperproof. Placed on counters of stores, it is intended to be operated by customers for merchandise promotion. Price is $54.
Carl Zeiss, Inc.
[no value]
$1
REAL VIEW, INC., 695 Vernon Ave., Glencoe, I11., makes two types of cardboard stereo viewers, one of which it sells for $1 together with six 3-D views of a variety of places of interest, including Carlsbad Caverns. The second unit is sold without slides at a price of two for $1. Write Real View for full details.
Carl Zeiss, Inc.
ZEISS AEROTOPO POCKET STEREO-SCOPE
$6.50
ZEISS AEROTOPO POCKET STEREO-SCOPE is a recent product of Carl Zeiss, Inc., 486 Fifth Ave., New York 17, N. Y. Made of metal, the device has folding legs which are spread to support the device above a metal base which serves as a picture holder for 2½x5½-in. stereo photographs. With case, price is $6.50; the Aerotopo alone costs $5.00.
Carl Zeiss, Inc.
COLORTRAN PROJECTOR CONVERTER
$47.50
COLORTRAN PROJECTOR CONVERTER is a product of Natural Lighting Corporation, 1124 E. Colorado Blvd., Glendale 5, Calif. Designed to permit operation of projection equipment at full rated capacity of 115 volts where wiring capacity is inadequate, the ColorTran device is said to insure sound clarity and color brilliance. A sensitive voltmeter and tap switch allows adjustment of line current as low as 95 volts. Facilities for operating room lights from the unit are included. Price is $47.50.
Carl Zeiss, Inc.
Model V-5
$54.50
VIEWLEX, INC., 35-01. Queens Blvd., Long Island City 1, N. Y., announces its new line of projectors: Model V-5, a 150-watt, convection cooled type, at $54.50; Model V-53, a 300-watt unit cooled by a motor fan, at $69.50; and Model V-55, 500 watts, also motor-fan cooled, at $89.50. All prices include tax. Deluxe cases covered in water-and scuff-proof linen-base material are available.
Carl Zeiss, Inc.
[no value]
$79.95
GENERAL PHOTOGRAPHIC SUPPLY CO., 136 Charles St., Boston 14, Mass., announces the Diatom, a German-made, three-dimensional projector with two matched 50-mm ƒ/2.8 lenses and a double reflecting optical system with glass polarizing filters. Price is $79.95 with lamp and Polaroid spectacles in leatherette case cost $2 per pair.
Carl Zeiss, Inc.
[no value]
$26.95
STAINLESS STEEL PRODUCTS, INC., Box 3068A, Burbank, Calif., announces an all-metal projection table for both movie and slide projectors. It has two electrical outlets controllable by a switch which turns off the room lights as the projector goes on. The top measures 19x25 in. and may be attached to the legs in either level or tilted position. A frosted, illuminated glass window in the corner of the table allows visual identification of slides. Price is $26.95.
Carl Zeiss, Inc.
HICO-LITE
$109.50
HICO-LITE, made by Hausman Instruments Co., 70 Coolidge Hill Rd., Watertown 72, Mass., is a new electronic flash unit operating on dry-cell batteries, with an accessory a.c. power pack quickly interchangeable. Recycling time is 5 sec and Kodachrome guide number is 35-50. Hico-Lite is a 115-watt-second unit and costs $109.50. Write the manufacturer for complete details.
Carl Zeiss, Inc.
Koiled Kords
$3.25
GRAFLEX, Rochester 8, N. Y., offers two 36-in. flash connecting cords for Graflite equipment. The new “Koiled Kords” are of No. 20 rubber-covered wire. One model for solenoid use costs $3.25 and the other, for use with synchronized shutters, is $3.50. Also offered is a "Koiled Kord Clip” for Pacemaker “34” and “45” Graphics, designed to absorb the pull incident to stretching the cords. Price is 35 cents.
Carl Zeiss, Inc.
Jen B-C Photoflash Deluxe
$16.95
JEN PRODUCTS, INC., 419 W. 42nd St., New York 36, announces Jen B-C Photoflash Deluxe, featuring the Jen-cal in two colors for easy reading, graduations in feet, guide numbers, ƒ stops divided into four parts per stop. The gun features a test light to cheek both B-C circuit and flashbulb. Price is $16.95.
Carl Zeiss, Inc.
Secrets of Press Photographers
KALART COMPANY, Plainville, Conn., has published a new book by Joseph Costa titled “Secrets of Press Photographers.” It was written for all amateur photographers who “want to make their pictures more interesting and newsworthy,” and may be obtained from Kalart at the above address and at many photo dealers, for 25 cents per copy.
Carl Zeiss, Inc.
[no value]
$50
STERLING-HOWARD CORP., 1900 Monterey Ave., New York 57, N. Y., announces a price reduction in its Slavey Unit. Offered at an initial cost of $50, the unit now has been priced at $14.95 for one, or three for $43.50, less batteries. Booklets are available.
Carl Zeiss, Inc.
PENTRON TAPE PLAYER PB-A2
$119.50
PENTRON TAPE PLAYER PB-A2, introduced by Pentron Corporation, 664 N. Michigan Ave., Chicago, provides from two to four hours of continuous playing, depending on the reel size employed, has its own self-contained amplifier and speaker, and operates on 110-120 a.c. Speed is adjusted by a push-pull lever, and extremely fast forward and rewind speeds are possible to expedite selection of desired recordings. Size is 1l⅜xl2½x9¾" and weight 22 lbs. Price, with dual-track head, is $119.50 east of Denver.
Carl Zeiss, Inc.
CRESTWOOD 401 and 402 RECORDERS
$199.50
CRESTWOOD 401 and 402 RECORDERS are new products of Crestwood Recorder Div. of Daystrom Electric Corp., Poughkeepsie, N. Y. Model 401 is said to be the first recorder in the medium-price field to give full fidelity performance. It has separate recording volume control in addition to the regular monitor control and a magiceye indicator which prevents recording overlap. Frequency response is 30 to 13,000 cycles. Model 402 has a 10-watt power amplifier and a frequency response of 20 to 20,000 cycles. The respective prices are: Model 401, $199.50; Model 402, $100.
Carl Zeiss, Inc.
Flyweight Magnemite magnetictape recorder
$195
AMPLIFIER CORP. OF AMERICA., 398 Broadway, New York 13, N. Y., manufactures the Flyweight Magnemite magnetictape recorder, available in three models and costing $195 and up. Playing time is up to four hours on a standard 600-ft roll of ¼" tape on a 5-in. reel. Write the company for complete technical specifications and respective prices.
Carl Zeiss, Inc.
magnetic sound recording tape
ORRADIO INDUSTRIES, INC., manufacturers of magnetic sound recording tape, including “Irish” Green Band Professional and “Irish” Brown Band Tapes, have opened an office in New York City at 458 Broadway.
Carl Zeiss, Inc.
[no value]
$49.50
EASTMAN KODAK COMPANY has reduced the price of Kodaslide Table Viewer 4X and its carrying case from $49.50 to $15.50 to $37.50 and $9.75, respectively.
Carl Zeiss, Inc.
KODASLIDE POCKET VIEWER
$1.95
KODASLIDE POCKET VIEWER is a new product of Easman Kodak Company. It is foldable for carrying in a small pocket or a purse and measures 21/32 inch thick, 2⅞" long, and 2¼" wide, when folded, has a ground optical-glass lens, gives 4X magnification, and accommodates 2x2 cardboard mounts and glass slides. Price is $1.95.
Carl Zeiss, Inc.
D-H VIEWER
D-H VIEWER is manufactured by D-H Instrument Co., P.O. Box 205, Station A, Palo Alto, Calif. It has film carriages for both 35and 16-mm film, weighs 16 lb, has a screen measuring 10x10½ inches, provides both 7½and 14-power magnifications, and is supplied normally with a 3½x4 inch flat-bed stage. Special stages, holds, and magnifications are available on special order. Price of the standard viewer is $165.
Carl Zeiss, Inc.
METRIC FLASH CALCULATOR
$1.25
METRIC FLASH CALCULATOR is a product of The Spencer Company, P. O. Box 167, Montclair, N. J. It is intended for use with cameras whose rangefinders are calibrated in meters, and determines the lens aperture when guide number and bulb-to-subject distance in meters are known. The calculator is made of laminated plastic and is sold, postpaid, for $1.25.
Carl Zeiss, Inc.
KODAK ENLARGING DATAGUIDE
KODAK ENLARGING DATAGUIDE quickly computes new exposure times for and change in magnification or lens aperture during enlarging. It also enables photographers possessing a densitometer or Kodak Densiguide to compute exposure times from density measurements without making test exposures for each print. With the guide, the selection of the proper paper is also made more easily. The new guide is available from all Kodak dealers for 75 cents.
Carl Zeiss, Inc.
BOLSEY SET-O-MATIC
$18
BOLSEY SET-O-MATIC, the new automatic diaphragm computer introduced by Bolsey Corp. of America, 118 E. 25th St., New York, N. Y., now is available to owners of Bolsey cameras. The device, now a part of Bolsey's B-22 and C-22 cameras, can be installed in all Bolsey 35-mm cameras at a cost of $18 including postage and insurance. Cameras should be sent to the above address.
Carl Zeiss, Inc.
PIC BOOM-LITE STAND AND PIC STANDARD LIGHT STAND
$29.95
PIC BOOM-LITE STAND AND PIC STANDARD LIGHT STAND are products of American Photographic Instrument Co, Inc., 241 W. 27th St., New York 1, N. Y. The Standard model is a 4-section portable aluminum stand for general amateur use and costs $9.95, while the Boom-Lite model has five sections, is of anodized duraluminum, and can be converted to either a conventional stand or one of boom type. This model is priced at $29.95.
Carl Zeiss, Inc.
VICTOR REFLECTORS
VICTOR REFLECTORS are now being produced with a brown hammertone finish on the outside of all Adapta-Lite reflectors, according to the manufacturer, James H. Smith & Sons Corp., Griffith, Ind. The improvement adds to the appearance of the reflectors and also eliminates the hazard of stray reflections being bounced into a camera lens, Victor representatives claim.
Carl Zeiss, Inc.
[no value]
$1.00
BURKE & JAMES INC., 321 S. Wabash Ave., Chicago 4, is exclusive distributor for Vue-File mounts, which are inserted in 8½xl1 albums and accommodate twe1ve slides, whose insertion is facilitated by finger slots. A sample package of three will be mailed postpaid by B and J for $1.00; single mounts cost 35 cents.
Carl Zeiss, Inc.
Models STU-3 (top) and STU-C8
$9.05
BAJA PORTABLE CASES now include Models STU-3 (top) and STU-C8. Both are products of Barnett & Jaffe, 6100 N. 21st St., Phila., Pa. STU-3 accommodates 93 glass-mounted stereo slides in three drawers, while STU-C8 holds 248 in eight drawers. Both will hold three times as many cardboard-mounted slides. STU-3 costs $9.05 and STU-CS $15.95.
Carl Zeiss, Inc.
[no value]
$1.95
EASTMAN KODAK COMPANY offers a new Kodaslide Ready-File which will hold approximately 200 standard Kodachrome transparencies in Ready-Mounts or 100 Kodaslide Stereo Mounts. It’s of non-shatterable polystyrene and costs $1.95 from Kodak dealers.
Carl Zeiss, Inc.
Edwal Super-111
TWO NEW LIQUID DEVELOPERS are offered by Edwal Scientific Products Corp., 420 W. 111th St., Chicago 28. They are Edwal Professional Paper Developer and Edwal Super-111. Both are said to be highly concentrated, permitting considerable saving in shipping costs, which are passed along to the purchaser. Containers are furnished by Owens-Illinois Class Co., Toledo, Ohio.
Carl Zeiss, Inc.
[no value]
SEAL, INC., Shelton, Conn., offers a sample package of a new dry mounting tissue made especially for dry-mounting presses, said to provide a perfect mounting job in five seconds therein. The new tissue retains its flexibility indefinitely, according to the manufacturer. Address Seal for your free sample of 8x10 tissue.
Carl Zeiss, Inc.
PLASTIC LAMINATING MACHINE
$35
PLASTIC LAMINATING MACHINE is a product of Plasticast Company, Palo Alto, California. It is designed for preserving permanently between two sheets of clear, transparent plastic, photographs, cards, or other flat paper records, by pressure and heat applied coincidentally. Price is $35 with accessories.
Carl Zeiss, Inc.
[no value]
$79.50
STERLING-HOWARD CORP., 1900 Monterey Ave., New York 57, X. Y., announces its new Dry Mounting Press that handles up to 11x14 prints in one operation. A feature is adjustable pressure for any thickness of material. Mounts up to 20x24 can be centered in the press, as well as continuous mounting to 20 inches wide. Price is $79.50.
Carl Zeiss, Inc.
CATALOG of Fountain Press photographic books
CATALOG of Fountain Press photographic books is available free of charge from their American representatives, Rayelle Publications, 5700 Oxford St., Phila. 31.
[no value]
All data and descriptions ascribed to products listed herein are those claimed by the manufacturers and distributors, and listings are not to be construed as endorsements by PHOTOGRAPHY. For further information write to address given in trade note.
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