Issue: 19540301

Monday, March 1, 1954
March
3
False
34
Saturday, November 22, 2014

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19540301_0034_003_0001.xml
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2
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ANSCO: CYKORA
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ANSCO
CYKORA
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PopularPhotography_19540301_0034_003_0002.xml
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3
3
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Wollensak Optical Co.
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Wollensak Optical Co.
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PopularPhotography_19540301_0034_003_0003.xml
tableOfContents
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4
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PHOTOGRAPHY
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PopularPhotography_19540301_0034_003_0004.xml
masthead
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4
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Masthead
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PopularPhotography_19540301_0034_003_0005.xml
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5
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SterlingHoward
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SterlingHoward
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PopularPhotography_19540301_0034_003_0006.xml
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6
6
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Westen's
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Westen's
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PopularPhotography_19540301_0034_003_0007.xml
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7
7
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Advertisements
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Polaroid Corporation
Polaroid Pathfinder Model 110
Polaroid Corporation
Polaroid Model 95
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PopularPhotography_19540301_0034_003_0008.xml
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8
8,9
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Dowling's
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Dowling's
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PopularPhotography_19540301_0034_003_0009.xml
article
10
10,12
letters to the editor
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letters to the editor
Contest Coincidences
Instead of Acetic Acid
A Konditorei in Paris?
Eisendrath Repeats Himself?
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In looking over the prize winners of your recent contest, I notice an award was given to Gordon C. Graham for a picture entitled Idaho Landscape. I wonder if you realized this same picture appeared in the 29th Edition of Kodak s book, How to Make Good Pictures, on page 109. Is this purely a coincidence?
PopularPhotography_19540301_0034_003_0010.xml
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10
10
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Advertisement
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PopularPhotography_19540301_0034_003_0011.xml
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10
10,11
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Advertisement
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PopularPhotography_19540301_0034_003_0012.xml
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12
12,13
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540301_0034_003_0013.xml
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14
14,15
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19540301_0034_003_0014.xml
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16
16
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BURLEIGH BROOKS, INC.
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BURLEIGH BROOKS, INC.
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PopularPhotography_19540301_0034_003_0015.xml
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17
17
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ALLIED IMPEX CORPORATION
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ALLIED IMPEX CORPORATION
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PopularPhotography_19540301_0034_003_0016.xml
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18
18
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Advertisements
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Graflex Inc.
GRAFUTE
Graflex Inc.
RANGEFINDER
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PopularPhotography_19540301_0034_003_0017.xml
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19
19
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MINIFILM CAMERA CORP.
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MINIFILM CAMERA CORP.
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PopularPhotography_19540301_0034_003_0018.xml
article
22
22,24,26
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Camera-Flash Case. Less than a month after G.E.’s announcement of their new miniature M-2 flashbulb (February issue. pages 76-77), with its promise of compact miniaturized flash equipment to come, came an announcement from Willoughby s, New York, of “a bright new idea in camera cases, with built-in flashgun—the combination Voigtlander Camera-Flash Case. . . .” As can be seen in the adjoining illustration, one compartment of the opened case contains the built-in flash reflector, while the B-C power supply which is connected to the camera is situated in the lower part of the camera compartment.
PopularPhotography_19540301_0034_003_0019.xml
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22
22
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DAVIDSON MANUFACTURING CO.
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DAVIDSON MANUFACTURING CO.
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PopularPhotography_19540301_0034_003_0020.xml
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23
23
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Kalart
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Kalart
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PopularPhotography_19540301_0034_003_0021.xml
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24
24
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Viewlex INC.
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Viewlex INC.
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PopularPhotography_19540301_0034_003_0022.xml
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25
25
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AIR PHOTO SUPPLY CORP.
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AIR PHOTO SUPPLY CORP.
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PopularPhotography_19540301_0034_003_0023.xml
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26
26
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Advertisement
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PopularPhotography_19540301_0034_003_0024.xml
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27
27
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HAMILTON HOUSE
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HAMILTON HOUSE
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PopularPhotography_19540301_0034_003_0025.xml
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28
28,29
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Advertisements
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KAL-Q-LATOR
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Camers-Flash Case
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PopularPhotography_19540301_0034_003_0026.xml
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30
30
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Penn Camera
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Penn Camera
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PopularPhotography_19540301_0034_003_0027.xml
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31
31
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E. LEITZ, INC.: Leica
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E. LEITZ, INC.
Leica
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PopularPhotography_19540301_0034_003_0028.xml
article
32
32
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candid shots
Another One-subject Issue
This Year’s Photo Show
Minor White Moves East
Centennial for ‘Mr. Kodak’
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the Editors
You have probably already realized that what you have here is an issue almost exclusively devoted to portraiture. It’s a big subject, and we’ve tackled it from every angle. Perhaps you remember that last October’s issue dealt with photographic lighting in all its ramifications.
PopularPhotography_19540301_0034_003_0029.xml
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32
32
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19540301_0034_003_0030.xml
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33
33
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JOHN G. MARSHALL MFG. CO., INC.
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JOHN G. MARSHALL MFG. CO., INC.
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PopularPhotography_19540301_0034_003_0031.xml
article
34
34,35
SPECIAL PORTRAIT ISSUE
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WHAT IS A portrait?
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ACOORDINO to Webster’s Collegiate Dictionary, a portrait is “a pictorial representation of a person, esp. of the face —a precise definition but one which gives little hint of pot trait photography’s rich and wonderful diversity, its exciting range in style, content, and technique.
PopularPhotography_19540301_0034_003_0032.xml
article
36
36,37,38,39,111
SPECIAL PORTRAIT ISSUE
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Lets make portraits
Here are the ABC's of indoor portraiture
LIGHTING
PROPS
CROPPING
POSITION OF HEAD
POSITION
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IF YOU’VE owned a camera for more than 24 hours, the chances are that someone already has asked you to “please take my picture.” Often a simple snapshot will suffice, but sometimes you’ll want more professional-looking results. On this and the following three pages are some basic facts to help you get started with indoor portraiture.
PopularPhotography_19540301_0034_003_0033.xml
article
40
40,41,98
SPECIAL PORTRAIT ISSUE
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FOR CHILDREN “There's no place like HOME
Why ape the stilted, formal studio technique when a friendly approach and natural surroundings will get charming, candid results?
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JOHN REES
IF THE THOUGHT of too stiff an investment in a studio has been deterring you from realizing fond dreams of child-portrait photography, I can tell you that first of all, there need be no great expense, and secondly, you can get better pictures than do photographers who confine their shooting to a studio.
PopularPhotography_19540301_0034_003_0034.xml
article
42
42,43,44,45,116,117,118,120
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tells how he makes portraits a 35-mm CAMERA
Steichen seeking prints for Museum’s Family of Man show
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Alfred Eisenstaedt
THE photographer picks the camera best suited to his personality. The choice is particularly important in portraiture, where the photographer should feel free to concentrate entirely on the subject. I take the miniature because mine is the intimate, unobtrusive, casual approach; the miniature allows me to operate the camera almost automatically, to take pictures in a flash, as rapidly as I spot expressions, attitudes, incidents that describe my subject’s most revealing characteristics.
PopularPhotography_19540301_0034_003_0035.xml
article
46
46,47,48,49,94
SPECIAL PORTRAIT ISSUE
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When Grandpa had his picture taken
It was a brave man who faced the portrait photographer and his paraphernalia without flinching
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Don D. Nibbelink
CONTEMPORARY portrait photographers may think they have problems when faced with a wriggling moppet or an unphotogenic matron, but their trials are molehills compared with the mountainous difficulties besetting the shuttcrclickers of Grandpa’s time.
PopularPhotography_19540301_0034_003_0036.xml
article
50
50,51,52,534,83,84,86
SPECIAL PORTRAIT ISSUE
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Lighting for COLOR PORTRAITS
How to get good results with one, two, or three lights
HERE’S HOW TO COMBINE A MAINLIGHT AND FILL
HERE'S HOW A THIRD LIGHT CAN HELP
TIPS ON COLOR PORTRAITS
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ARTHUR A. GOLDSMITH
A COLOR PORTRAIT succeeds or fails for the same basic reason as a black-and-white portrait: either it captures the personality and mood of the subject, or it doesn't. However, in the process of catching that mood or personality, the color photographer must use his lights even more carefully than does the worker in black-and-white.
PopularPhotography_19540301_0034_003_0037.xml
article
54
54,55
SPECIAL PORTRAIT ISSUE
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Portraits from our readers
Indoors and outdoors, with daylight, flash, and flood, amateurs around the country are making interpretive studies like these. How do your own portraits measure up?
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1 Artist in his studio, Oronzo Gasparo, was photographed by Hal Dorsley of New York City with a Rolleiflex and Type B Ektachrome film. He used two No. 2 floodlamps and exposed for 1/25 sec at ƒ/3.5. This is one of a series of what Dorsley calls “personality projections”; in this one he posed the painter with one of his canvases and tried to express unity and similarity between them.
PopularPhotography_19540301_0034_003_0038.xml
article
56
56,57,58,59
SPECIAL PORTRAIT ISSUE
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CARTIER-BRESSON’S approach to portraiture
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ONE KIND of subject matter greatly derided by present-day painters is the portrait. The frock coat, the soldier’s cap, the horse— now repel even the most academic of painters. They feel suffocated by all the gaiter buttons of the Victorian portrait makers.
PopularPhotography_19540301_0034_003_0039.xml
article
60
60,61,78
SPECIAL PORTRAIT ISSUE
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How to use an exposure meter
readings for simple set-up
readings for two-light set-up
Using meter to establish background light level
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AN EXPOSURE METER is an excellent, reliable photographic tool that will help you get consistently good results with portraits, as well as with all your picture making—provided you use it properly. As good as a meter is, it cannot think for itself and thus it’s up to you to do the brain work so that it will accurately read the actual picture-producing light.
PopularPhotography_19540301_0034_003_0040.xml
article
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62,63,64,65,95,96
SPECIAL PORTRAIT ISSUE
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Bounce speedlight for portraits
Erich Hartmann tells how to get lifelike quality in pictures of people by using the soft action-stopping light of reflected electronic flash
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THE problems of photographic portraiture have remained essentially the same since the days of Daguerre, despite the great technical progress which photography has made since then. Whether taken as a half-hour time exposure in blazing sunlight or by split-second blink of electronic flash, a successful portrait, like any successful picture, is a communication of an experience—the person revealed in a bodily and physical sense.
PopularPhotography_19540301_0034_003_0041.xml
article
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66,67,68,69,70,71,72,73,106,108,110
SPECIAL PORTRAIT ISSUE
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PHOTOGRAPHY goes to a Halsman sitting
A world-famous pro photographs film star for our readers and reveals his portrait technique
Four more portraits by Halsman
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BRUCE DOWNES
IF YOU have read the basic articles on portrait lighting in this issue, you should be ready to take a profitable look at a top-flight professional at work and thus dispel, once and for all, the prevalent notion that you must have expensive lighting equipment to make fine portraits.
PopularPhotography_19540301_0034_003_0042.xml
article
74
74,75,114,115
SPECIAL PORTRAIT ISSUE
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TONING FOR PORTRAITS
Simple seienium and sepia processes give black-and-white prints a fillip that puts them in a class by themselves
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MANY portrait photographs can be improved by toning and, what’s more, some of them [See bottom of facing page.—Ed.] can even approach the effectiveness of full color. For portraits, the most frequently used toners are of the selenium and sepia types . . . and the process is a push-over if you use one of the many prepared toners available.
PopularPhotography_19540301_0034_003_0043.xml
article
76
76,77,104,106
SPECIAL PORTRAIT ISSUE
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ILFORD HPS—FASTEST FILM!
PHOTOGRAPHY’S tests of this new imported sheet film confirm Ilford's speed claims—400 daylight, 320 tungsten
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Norman C. Lipton
THE PHOTOGRAPHIC WORLD has been involved in a speed race that gains momentum with each passing year. Lenses and shutters keep getting faster and more reliable. Film sensitivity keeps rising. When we think we’ve reached the limit of progress, along comes a new discovery—a new type of glass, an untried film sensitizer or an efficient manufacturing technique—that opens new horizons for the equipment or film development engineer.
PopularPhotography_19540301_0034_003_0044.xml
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794
794,80,81,82
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19540301_0034_003_0045.xml
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83
83
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Advertisement
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PopularPhotography_19540301_0034_003_0046.xml
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19540301_0034_003_0047.xml
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84
84
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Advertisements
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AIREQUIPT MANUFACTURING CO., INC.
JUNIOR PRINTER
AIREQUIPT MANUFACTURING CO., INC.
PHOTOCRAT PRINTER
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PopularPhotography_19540301_0034_003_0048.xml
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84
84
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MICO PHOTO PRODUCTS
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MICO PHOTO PRODUCTS
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PopularPhotography_19540301_0034_003_0049.xml
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85
85
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Westinghouse
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Westinghouse
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PopularPhotography_19540301_0034_003_0050.xml
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86
86
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PANORAM FILM LABS
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PANORAM FILM LABS
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PopularPhotography_19540301_0034_003_0051.xml
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86
86
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19540301_0034_003_0052.xml
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86
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PROGRESSIVE SCHOOL of PHOTOGRAPHY
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PROGRESSIVE SCHOOL of PHOTOGRAPHY
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PopularPhotography_19540301_0034_003_0053.xml
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87
87
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BUSCH CAMERA CORPORATION
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BUSCH CAMERA CORPORATION
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PopularPhotography_19540301_0034_003_0054.xml
article
88
88
photo tips
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photo tips
Easy Adjustment of Tripod
Timing Hypo Bath
Aqueous Waxing Solution
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An ornamental drawer-pull (or knob) with a small base, affixed to each leg of a wooden tripod, will eliminate bending and stooping by enabling the photographer to adjust height of tripod legs from a standing position. A small hole is drilled near top center of each leg extension for attachment of knobs.
PopularPhotography_19540301_0034_003_0055.xml
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88
88
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BURLEIGH BROOKS, INC.
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BURLEIGH BROOKS, INC.
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PopularPhotography_19540301_0034_003_0056.xml
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88
88
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Camera Craft Pub. Co.
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Camera Craft Pub. Co.
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PopularPhotography_19540301_0034_003_0057.xml
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89
89
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Advertisements
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Sylvania Electric Products Inc.
Projection Lamps
Sylvania Electric Products Inc.
Superflood Lamps
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PopularPhotography_19540301_0034_003_0058.xml
article
90
90,91
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath, Jr.
I would like to know how to put titles on slides which I am putting together into a slide-show. Can I put titles right on the transparencies? This is not too hard to do, but it is a lot of work. Maybe you’d have more fun narrating a tape for a tape recorder to be played as the slides are shown!
PopularPhotography_19540301_0034_003_0059.xml
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90
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Advertisements
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PopularPhotography_19540301_0034_003_0060.xml
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91
91
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La Belle INDUSTRIES, INC.
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La Belle INDUSTRIES, INC.
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PopularPhotography_19540301_0034_003_0061.xml
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92
92,93
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19540301_0034_003_0062.xml
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94
94
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THREE DIMENSION COMPANY
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THREE DIMENSION COMPANY
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PopularPhotography_19540301_0034_003_0063.xml
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95
95
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THREE DIMENSION CO.
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THREE DIMENSION CO.
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PopularPhotography_19540301_0034_003_0064.xml
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96
96
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19540301_0034_003_0065.xml
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97
97
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19540301_0034_003_0066.xml
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97
97
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PENTACON CORPORATION
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PENTACON CORPORATION
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PopularPhotography_19540301_0034_003_0067.xml
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98
98,99
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19540301_0034_003_0068.xml
article
100
100,101,102
amateur movie section
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SPECIAL EFFECTS can add creative touches, dramatic transitions, or time-saving short cuts to your movies
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BUD GAMBLE
ONE OF the most interesting phases of motion picture and television photography is the creation of special visual effects—devices that will, for instance, let you create billowing clouds and flurrying snowstorms without going out of your home or studio, transitional effects that will allow you to dissolve from one scene to another with effective and time-saving bridges that will still carry your idea across effectively . . . and even to such a realistic effect (illustrated) as a girl riding a magic carpet through the skies . . . and many others.
PopularPhotography_19540301_0034_003_0069.xml
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Advertisements
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PopularPhotography_19540301_0034_003_0070.xml
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103
103
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REVERE CAMERA CO.: Revere 33
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REVERE CAMERA CO.
Revere 33
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PopularPhotography_19540301_0034_003_0071.xml
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104
104
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Advertisements
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WESTON Electrcal Instrument Corporation
WESTON Master II Universal Exposure Meter
WESTON Electrcal Instrument Corporation
WESTON Thermometer
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PopularPhotography_19540301_0034_003_0072.xml
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104
104
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AMPRO CORPORATION: AMPROMATIC "500"
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AMPRO CORPORATION
AMPROMATIC "500"
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PopularPhotography_19540301_0034_003_0073.xml
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104
104
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SUPERIOR BULK FILM COMPANY
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SUPERIOR BULK FILM COMPANY
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PopularPhotography_19540301_0034_003_0074.xml
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105
105
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EIGHT-SIXTEEN FILMS
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EIGHT-SIXTEEN FILMS
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PopularPhotography_19540301_0034_003_0075.xml
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CINIMOVIE CLUB
[no value]
CINIMOVIE CLUB
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0076.xml
advertisement
106
106
[no value]
[no value]
J. G. SALTZMAN, Inc.
[no value]
J. G. SALTZMAN, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0077.xml
advertisement
107
107
[no value]
[no value]
Bell & Howell
[no value]
Bell & Howell
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0078.xml
advertisement
108
108
[no value]
[no value]
CARL ZEISS, INC.: Contax
[no value]
CARL ZEISS, INC.
Contax
[no value]
[no value]
PopularPhotography_19540301_0034_003_0079.xml
advertisement
108
108
[no value]
[no value]
MAR-BAR, Inc.
[no value]
MAR-BAR, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0080.xml
advertisement
109
109
[no value]
[no value]
Calumet Manufacturing Company
[no value]
Calumet Manufacturing Company
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0081.xml
advertisement
110
110
[no value]
[no value]
KONICA CAMERA CO.
[no value]
KONICA CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0082.xml
advertisement
110
110
[no value]
[no value]
MAY & BAKER LTD.: PROMICROL
[no value]
MAY & BAKER LTD.
PROMICROL
[no value]
[no value]
PopularPhotography_19540301_0034_003_0083.xml
advertisement
111
111
[no value]
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0084.xml
article
112
112,114
a camera feature
[no value]
legal problems in photography
Photography—Business, Art or Profession?
[no value]
[no value]
George Chernoff
Hershel B. Sarbin
Animal, mineral, or vegetable—business, art, or profession—what is photography? How does the question arise and what difference does it make? The question can arise in various ways and is one of great importance legally. A photographer receives a tax bill imposed on those conducting unincorporated business.
PopularPhotography_19540301_0034_003_0085.xml
advertisement
112
112
[no value]
[no value]
Karl HEITZ, Inc.: ALPA
[no value]
Karl HEITZ, Inc.
ALPA
[no value]
[no value]
PopularPhotography_19540301_0034_003_0086.xml
advertisement
113
113
[no value]
[no value]
SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0087.xml
advertisement
114
114
[no value]
[no value]
golde MANUFACTURING CO.
[no value]
golde MANUFACTURING CO.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0088.xml
advertisement
115
115
[no value]
[no value]
NATIONAL CARBON COMPANY
[no value]
NATIONAL CARBON COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0089.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0090.xml
advertisement
117
117
[no value]
[no value]
Heiland
[no value]
Heiland
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0091.xml
advertisement
118
118
[no value]
[no value]
PHOTOPTIC CORPORATION
[no value]
PHOTOPTIC CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0092.xml
advertisement
118
118
[no value]
[no value]
NUCLEAR PRODUCTS CO.
[no value]
NUCLEAR PRODUCTS CO.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0093.xml
advertisement
118
118
[no value]
[no value]
KINNARD CO.
[no value]
KINNARD CO.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0094.xml
advertisement
119
119
[no value]
[no value]
DELTA PHOTO SUPPLY
[no value]
DELTA PHOTO SUPPLY
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0095.xml
advertisement
120
120
[no value]
[no value]
ERCONA CAMERA CORP.: ILOCA
[no value]
ERCONA CAMERA CORP.
ILOCA
[no value]
[no value]
PopularPhotography_19540301_0034_003_0096.xml
advertisement
120
120
[no value]
[no value]
ADVERTISING DISPLAYS, INC.: STEREO-TACH
[no value]
ADVERTISING DISPLAYS, INC.
STEREO-TACH
[no value]
[no value]
PopularPhotography_19540301_0034_003_0097.xml
advertisement
120
120
[no value]
[no value]
KANCO PHOTO CORP.
[no value]
KANCO PHOTO CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0098.xml
advertisement
121
121
[no value]
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
PHOTOGRAPHY MAGAZINE BOOK SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0099.xml
review
122
122,124,125,126,128
[no value]
[no value]
what’s new
Trade Notes and News
CAMERAS
FLASH
STEREO
PROJECTION & VIEWING EQUIPMENT
DARKROOM EQUIPMENT
MISCELLANEOUS
Bolsey Corp.
[no value]
Bolsey Corp.
BOLSEY TECHNO-MEDICAL CAMERA
$295
BOLSEY TECHNO-MEDICAL CAMERA, a product of Bolsey Corp. of America, 118 E. 25th Street, New York, N. Y., permits picture taking of minute objects at very close range and is especially intended for use by doctors and scientific workers who may lack photographic knowledge. Incorporated in a compact, light-weight, portable unit is a Bolsey BB Special 35-mm close-up camera, a specially designed strobe light, and a system of range frames. It has two focusing extensions, one for two ft to infinity, the other from four inches to two ft. Shadowless lighting is provided by a U-shape tube. Price is $295.
Bolsey Corp.
SET-O-MATIC B22
$79.50
SET-O-MATIC B22 and C22 CAMERAS are products of Bolsey Corporation of America, 118 E. 25th St., New York 10, N. Y. Each is of 35-mm format and equipped with a new device which sets the diaphragm automatically for proper flash exposures. A chart on the camera back provides a letter for all film-midgetbulb combinations, and the diaphragm is set to that letter before exposure. B22 is a miniature of conventional type while the C22 is a twin-lens reflex. Prices: B22, $79.50; C22, $115.50.
Bolsey Corp.
PLASTIC CASES
PLASTIC CASES are now available for several models of Amglo Portable Speedlights. The material is Boltatron 6100, said to be light in weight but resistant to scratching, chipping, and abrasion, as well as waterproof and mildew-proof.
Bolsey Corp.
FOUR LIGHTWEIGHT SPEEDLIGHTS
$19.95
FOUR LIGHTWEIGHT SPEEDLIGHTS are announced by Speedlight Center, 128 W. 32nd St., New York 1, N. Y. They are called Mighty Light AC, Mighty Light Dry Cell, Mighty Bright, and Mighty Bright De Luxe, and tiie Dry Celi unit is illustrated here. Mighty Lights AC and Dry Cell double their light output when used with an accessory booster costing $19.95. factory installed. Mighty Bright has a built-in booster, as does Mighty Bright De Luxe, which operates on either AC or dry cells without accessories. Prices of the units are respectively, $49.95, $69.95, $79.95.
Bolsey Corp.
VOIGTLANDER CAMERA-FLASH CASE
$29.95
VOIGTLANDER CAMERA-FLASH CASE for “Prominent” 33-mm camera is a new Willoughbys offering. Closed, it resembles a camera case, but when opened, a compartment containing a B-C flash unit is revealed, The other compartment holds the flash reflector. Models for other cameras will be available in the near future. The unit costs $29.95 from your dealer, or address Willoughbys at 110 W. 32nd St., New York 1. N. Y.
Bolsey Corp.
3-D VIEWER
3-D VIEWER having its own mailing container is offered for advertising promotion by Panascope Company, 461 Eighth Ave., New York, N. Y. It is sold with a slide showing three views in full color 3-D, costs 36 cents in quantity with special name imprint, and can be mailed for 1½ cents under third-class permit.
Bolsey Corp.
POWERS ADAPTER UNIT
$8.95
POWERS ADAPTER UNIT, product of The H. Powers Co., 6411 S. Canterbury Rd., Cleveland 29, simplifies the making of trick 3-D stereos with the Stereo Realist camera, The unit is made of light-weight plastic and has five interchangeable plates which make possible 2-3-4-5-6 exposures at one setting. Space-control and montage trick stereos are also possible. Price with instructions is $8.95, direct from Powers.
Bolsey Corp.
STEREO-DAPTOR
$2.50
STEREO-DAPTOR is a stereo slide carrier for use with Airequipt Automatic slide - changer adapters and is marketed by Stereo-Daptor Co., 358 Sutter St., San Francisco 8. It makes possible the projection of stereo-mounted transparencies through all popular 2x2 projectors in Argus, Viewlex, GoldE, T.D.C., Ampro, Brumberger, American Optical, S.V.E., and Kodak lines. Price is $2.50 and Airequipt adapters for specific projectors cost 50 cents.
Bolsey Corp.
TAYLOR-MERCHANT STEREO VIEWER
49 cents
TAYLOR-MERCHANT STEREO VIEWER is a product of The Taylor-Merchant Corp., P. O. Box 52, Cathedral Station, New York 25, N. Y. Made of manila cardboard, it has coated glass lenses and a built-in focusing device, accommodates any standard slide, and folds flat into its own envelope. Retail price is 49 cents. A companion device is the T-M 35-mm Slide Viewer, with the same I features. The Slide Viewer sells for 25 cents.
Bolsey Corp.
FRAME FOR EASTMAN KODAK STEREO MOUNTS
$14.50
FRAME FOR EASTMAN KODAK STEREO MOUNTS is offered by Emde Products, Inc., 2028 Stoner Ave., Los Angeles 25. It consists of an aluminum frame with ultra-thin glass, between which the mount is slipped, and the end of the one-piece frame thereafter folded over. The new frames are not for stereo projection ; the spacing is for hand viewing. Packaged 100 to a box. with 200 pieces of clear-white micro glass, the frames are priced at $14.50.
Bolsey Corp.
TIME-LAPSE ADAPTATION
$175
TIME-LAPSE ADAPTATION for the Bell & Howell 16-mm Filmo and 35-mm Eyemo cameras is made possible by two devices called the Solenoid and the Electronic intervalometer. The Solenoid is a self-contained drive unit with wholly independent mechanism and the Intervalometer has two control dials which permit unlimited selection of cycling intervals up to one exposure every four minutes. The device plugs into any 110-volt a.c. supply. Price of the Solenoid is $175 and that of the Intervalometer is $185. Address the maker, Photovision Co. 1036 Washington, Wilmette, I11., for full information and illustrative material.
Bolsey Corp.
STEREO MAILER VUE
95 cents
STEREO MAILER VUE, made by Standard Camera Supply Co., 7901 Santa Monica Blvd., Los Angeles 46, is a viewer of the self-mailing type, is made by 5-ply board and when assembled offers adjustable focusing and interocular spacing. It accepts any standard stereo slide regardless of type of mounting, and retails for 95 cents, including assembly directions and a self-mailer.
Bolsey Corp.
GoldE 200 - watt, 2x2-in. Coronet Projector
$44.75
GOLDE MANUFACTURING CO., 4888 N. Clark St., Chicago 40, announces a price reduction for it s GoldE 200 - watt, 2x2-in. Coronet Projector. The new list is $44.75.
Bolsey Corp.
KODACHROME PRINTS
75 cents
KODACHROME PRINTS in a new 3x3⅜" size now are available from color stereo transparencies. Eastman Kodak Co. points out, however, that the new Size prints can be made only from 23x24-cm or 24x24-cm transparencies exposed on 35-mm color film. Price of such Kodachrome prints is 75 cents each. Order through your Kodak dealer.
Bolsey Corp.
SEQUEX
$2.50
SEQUEX is a filinglabel for transparencies, slides, and negatives manufactured by Cargille Laboratories, Inc., 117 Liberty, New York 6, N. Y. The labels are numbered in one set from 1 to 500, in another from 1 to 1,000, and a third from 1 to 5,000. They have an adhesive back protected by a secondary backing which is peeled off at time of use. Respective prices are: $2.50, $4, and $18.
Bolsey Corp.
PREMIER DELUXE ROTARY DRYER
$27.50
PREMIER DELUXE ROTARY DRYER, Introduced by Photo Materials Co., 334 N. Bell Ave., Chicago 12. has no surface screw heads to rust, offers adjustable beat control with dial indicator, and automatic squeegee action by means of a heavy rubber roller held in contact with the drying surface by spring tension. It dries both matte and glossy prints and has an apron to act as a table to predry prints before feeding them into the dryer. Premier operates on 110 volts a.c. and draws 175 watts. Two sizes are available, 12x28 inches at $27.50, and 24x28 inches at $49.95.
Bolsey Corp.
ARKI TRIPOD
$49.95
ARKI TRIPOD is an importation of Karl Heitz, Inc., 150 W. 54 th St., New York 19, N. Y. It is said to combine maximum sturdiness with minimum weight, and is of new construction. Extensible aluminum legs have rubber tips and a center column with air-pressure brake provides a fourth leg fixable at any height by a clamping ring. Unextended height of the tripod is 26 inches and it measures 64 inches at full extension. A black Cellon covering with grooves provides protection, and all three legs are spread equally when one is pulled outward. Weight is 6 lbs. and price $49.95.
Bolsey Corp.
LIBRARY CABINETS
$20
LIBRARY CABINETS in improved design are announced by Barnett & Jaffe under the name Baja. Of sectional type, the cabinets now have a lid in front with identification card holder attached. The interior is now said to be completely dustproof. A carrying handle is available at extra cost to convert any Baja cabinet to portability. Prices range from $20 upward for 2x2’s, reflex, and stereo types.
Bolsey Corp.
RICOHFLEX LENS SHADE
$3.50
RICOHFLEX LENS SHADE also acts as a filter holder and is an importation of Photographic Importing and Distributing Corp., Valley Stream, N. Y. Of new design, the device accepts a standard Series VI filter without screwing in and the spring-type holder retains the filter in a plane-parallel position. A slight turn as indicated by an arrow locks the adapter portion to the camera lens so it cannot be pulled off unless turned to the “open” position. The shade fits Ricohflex and other lenses of 36-mm diameter and costs $3.50.
Bolsey Corp.
SCREW-IN-ADAPTERS
SCREW-IN-ADAPTERS for the Leica f/2.0 Summicron, the Rolleiflex 2.8, the Angenieux ƒ/3.5 28-mm Retrofocus, and the Canon 50-mm f/1.5 Serenar, are now available through EdnaLite Optical Co., Inc., 200 N. Water St., Peekskill, N. Y. This rounds out a comprehensive list of adapters covering 110 still camera lenses. Such list, crossreferenced, and showing the adapter needed for each lens and listing various lenses each adapter will fit, available.. from EdnaLite.
Bolsey Corp.
[no value]
$4.95
JEN PRODUCTS SALES COMPANY, 419 W. 42nd St., New York'. 36, N. Y., has announced the Jen Pink Eye Eliminator Set, intended to overcome the “pink-eye” effect which occurs when portraits are made with the flash too close to the lens. It may be used with all stereo flash guns as well as the Jen B-C Pocket Flashguns, Model SE for the Revere and Model SR for the Stereo Realist. The complete kit, designated as Model PE, costs $4.95.
Bolsey Corp.
GOBO STAND
$28.75
GOBO STAND permitting lighting control like that in major studios has been added to the line of Natural Lighting Corp., which has just moved to larger quarters at 612 W. Elk St., Glendale, Calif. The N.L.C. line is marketed under the trade name of “Colorirán.” The new Gobo Stand is adjustable from 2½ to 10 ft. and weighs 3½ lbs. It’s supplied with “flags” for blocking off areas of light and also screens and nets for $28.75 complete.
[no value]
[no value]
PopularPhotography_19540301_0034_003_0100.xml
advertisement
122
122
[no value]
[no value]
J. B. PERRIN & CO., Inc.
[no value]
J. B. PERRIN & CO., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0101.xml
advertisement
122
122
[no value]
[no value]
Hobbycraft Stationers
[no value]
Hobbycraft Stationers
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0102.xml
advertisement
122
122
[no value]
[no value]
CHINACOLOR LABORATORIES
[no value]
CHINACOLOR LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0103.xml
advertisement
122
122
[no value]
[no value]
Advertisement: ethol 90
[no value]
[no value]
ethol 90
[no value]
[no value]
PopularPhotography_19540301_0034_003_0104.xml
advertisement
123
123
[no value]
[no value]
Bob RITZ
[no value]
Bob RITZ
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0105.xml
advertisement
124
124
[no value]
[no value]
THE FR CORPORATION
[no value]
THE FR CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0106.xml
advertisement
124
124
[no value]
[no value]
Acme Lite MANUFACTURING COMPANY
[no value]
Acme Lite MANUFACTURING COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0107.xml
advertisement
124
124
[no value]
[no value]
THE NEGA-FILE CO.
[no value]
THE NEGA-FILE CO.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0108.xml
advertisement
125
125
[no value]
[no value]
BERNARD OF HOLLYWOOD
[no value]
BERNARD OF HOLLYWOOD
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0109.xml
advertisement
125
125
[no value]
[no value]
NATIONAL
[no value]
NATIONAL
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0110.xml
advertisement
125
125
[no value]
[no value]
DIRECTOR PRODUCTS CORPORATION
[no value]
DIRECTOR PRODUCTS CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0111.xml
advertisement
126
126
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0112.xml
advertisement
127
127
[no value]
[no value]
Advertisements
[no value]
American Photographic Book Publishing Co., Inc.
LOOTENS
American Photographic Book Publishing Co., Inc.
GLAMOUR GUIDE
[no value]
[no value]
PopularPhotography_19540301_0034_003_0113.xml
article
128
128
contests and market
[no value]
contests and market
CONTESTS
MARKETS
[no value]
[no value]
[no value]
GRAFLEX announces its 1954 contest offering $10,000 in cash prizes to winners in the following six classes : Teen age, Amateur, Professional, Press, American Scene, and Magazine Assignment. Entrants may compete in all classes for which they are eligible, but the two latter classes are open to all.
PopularPhotography_19540301_0034_003_0114.xml
advertisement
128
128
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0115.xml
advertisement
129
129,130,131,132,133
[no value]
[no value]
the photographic market place
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0116.xml
advertisement
133
133,134,135
[no value]
[no value]
classified advertising
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0117.xml
advertisement
136
136
[no value]
[no value]
Dormitzers: SYNCTRON
[no value]
Dormitzers
SYNCTRON
[no value]
[no value]
PopularPhotography_19540301_0034_003_0118.xml
advertisement
136
136,137
[no value]
[no value]
index of advertisers
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0119.xml
advertisement
136
136
[no value]
[no value]
KRUGER BUILDING
[no value]
KRUGER BUILDING
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0120.xml
advertisement
136
136
[no value]
[no value]
COLUMBIAN ENAMELING & STAMPING CO., Inc.
[no value]
COLUMBIAN ENAMELING & STAMPING CO., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0121.xml
advertisement
137
137
[no value]
[no value]
BURKE & JAMES, INC.
[no value]
BURKE & JAMES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0122.xml
advertisement
137
137
[no value]
[no value]
Sawyer's Inc.
[no value]
Sawyer's Inc.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0123.xml
advertisement
138
138
[no value]
[no value]
EDMUND SCIENTIFIC CORP.
[no value]
EDMUND SCIENTIFIC CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0124.xml
advertisement
139
139
[no value]
[no value]
Advertisements
[no value]
GENERAL ELECTRIC
G-E PR-1 EXPOSURE METER
GENERAL ELECTRIC
G-E MASCOT EXPOSURE METER
[no value]
[no value]
PopularPhotography_19540301_0034_003_0125.xml
advertisement
140
140
[no value]
[no value]
EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19540301_0034_003_0126.xml