Issue: 19540201

Monday, February 1, 1954
February
2
False
34
Saturday, November 29, 2014

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19540201_0034_002_0001.xml
advertisement
2
2
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Advertisements
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ANSCO
ANSCO ARDOL PAPER DEVELOPER
ANSCO
ANSCO FINEX-L DEVELOPER AND REPLENISHER
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PopularPhotography_19540201_0034_002_0002.xml
advertisement
3
3
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Advertisements
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Paillard Products, Inc.
8mm and 16mm Cameras
Paillard Products, Inc.
Pan Cinor
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PopularPhotography_19540201_0034_002_0003.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19540201_0034_002_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19540201_0034_002_0005.xml
advertisement
5
5
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Sterling-Howard
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Sterling-Howard
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PopularPhotography_19540201_0034_002_0006.xml
advertisement
6
6
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Tiffen MARKETING CO.
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Tiffen MARKETING CO.
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PopularPhotography_19540201_0034_002_0007.xml
article
6
6,12
letter to the editor
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letter to the editor
This year’s contest stirred up plenty of controversy among our readers. Here are some of their letters
Black Light—and Black Eyes!
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Let me compliment PHOTOGRAPHY on such an outstanding selection of contest pictures. I was really pleased with the judges’ choices. The only one which was questionable was the second-place black-and-white winner. It did have good design, but some of the others were better.
PopularPhotography_19540201_0034_002_0008.xml
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7
7
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Advertisements
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Polaroid Corporation
PATHFINDER
Polaroid Corporation
MODEL 95
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PopularPhotography_19540201_0034_002_0009.xml
advertisement
8
8,9,10,11
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Dowling's
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Dowling's
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PopularPhotography_19540201_0034_002_0010.xml
advertisement
12
12
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Camera Optics Mfg. Corp.
[no value]
Camera Optics Mfg. Corp.
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PopularPhotography_19540201_0034_002_0011.xml
advertisement
13
13
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KALART
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KALART
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PopularPhotography_19540201_0034_002_0012.xml
article
14
14,16
was my face red!
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was my face red!
Graduate Student
Home to Roost
If At First...
Favoritism
A Case of No Identity
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For some reason. I was the only man on Kwajalein Island with a press camera and, consequently, I was frequently called on to photographically cover athletic contests, USO shows, and other events. It was at a USO show that my downfall came. I had spent the afternoon at the outdoor theater where the show was being held and during my shooting was approached by a young sailor carrying a simple reflex-type box camera equipped with a flash.
PopularPhotography_19540201_0034_002_0013.xml
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14
14,15
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19540201_0034_002_0014.xml
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16
16
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Advertisements
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Viewlex INC.
Model V-5
Viewlex INC.
Model V-53
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PopularPhotography_19540201_0034_002_0015.xml
advertisement
17
17,18,19
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MINIFILM CAMERA CORPORATION
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MINIFILM CAMERA CORPORATION
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PopularPhotography_19540201_0034_002_0016.xml
advertisement
20
20
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GRAND CENTRAL
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GRAND CENTRAL
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PopularPhotography_19540201_0034_002_0017.xml
article
20
20,22,26,84
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Postwar Contafiex Camera. News of a postwar Contafiex camera made by Zeiss Ikon AG, Stuttgart, Germany (Western Zone) appeared in the November 1953 issue of Photo-Technik Und-Wirtschaft (Berlin, Germany) along with a full-page advertisement of the new model.
PopularPhotography_19540201_0034_002_0018.xml
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21
21
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WIRGIN BROTHERS
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WIRGIN BROTHERS
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PopularPhotography_19540201_0034_002_0019.xml
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21
21
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19540201_0034_002_0020.xml
advertisement
22
22
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Advertisement
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PopularPhotography_19540201_0034_002_0021.xml
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23
23
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19540201_0034_002_0022.xml
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24
24
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SUPREME PHOTO SUPPLY CO.
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SUPREME PHOTO SUPPLY CO.
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PopularPhotography_19540201_0034_002_0023.xml
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25
25
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Advertisements
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Burleigh Brooks, Inc.
Automatic ROLLEIFLEX
Burleigh Brooks, Inc.
ROLLEICORD IV
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PopularPhotography_19540201_0034_002_0024.xml
advertisement
26
26
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AMPLEX CORP.
[no value]
AMPLEX CORP.
[no value]
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PopularPhotography_19540201_0034_002_0025.xml
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26
26
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LIFE Color LABS
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LIFE Color LABS
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PopularPhotography_19540201_0034_002_0026.xml
advertisement
27
27
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David White Co.
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David White Co.
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PopularPhotography_19540201_0034_002_0027.xml
advertisement
28
28,29
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RITZ CAMERA CENTERS
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RITZ CAMERA CENTERS
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PopularPhotography_19540201_0034_002_0028.xml
advertisement
30
30
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KLING PHOTO CORP.
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KLING PHOTO CORP.
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PopularPhotography_19540201_0034_002_0029.xml
advertisement
31
31
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Advertisement: GRAFLEX 22
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GRAFLEX 22
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PopularPhotography_19540201_0034_002_0030.xml
article
32
32
candid shots
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candid shots
The Cowboy and the Marshal
Color Errors We All Make
Long Way to School
Salon Veteran Gets Well
Smaller and Smaller
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the editors
In selecting material each month for our color Pictures from Renders pages, we probably examine more color transparencies in the course of a year than anybody. This has made us a kind of Dutch uncle and counselor for hundreds of contributors and would-be contributors who clamor for criticism of pictures they’ve made and advice about pictures they want to make.
PopularPhotography_19540201_0034_002_0031.xml
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33
33
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WOLLENSAK
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WOLLENSAK
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PopularPhotography_19540201_0034_002_0032.xml
article
34
34,35,36,37,38
COLOR FEATURE
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Winter pictures from our readers
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IN WINTER, color photography is challenging—and rewarding. There are days when the air is frosty clear, when it seems you can see all the way to heaven, and hear a finger-snap a mile away. There are other days of storm and slush and sleet, when the air is dirty yellow in the city and foul gray in the country, when soul and body rebel against stepping out the door.
PopularPhotography_19540201_0034_002_0033.xml
article
39
39,116,157
COLOR TECHNIQUES
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Filters for Color
How conversion and light-balancing filters adapt color films to a variety of light sources
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JOSEPH FREDA
MANY DIFFERENT light sources are used for color photography. We use daylight, fluorescent lamps, ordinary household tungsten bulbs, or even theater spotlights, because they happen to be available. Given a choice, we select photofloods, speedlight, studio lamps, or expendable flashbulbs because of special characteristics that suit them to the work at hand.
PopularPhotography_19540201_0034_002_0034.xml
article
40
40,41,118
GERNARAL INTEREST
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FRANK LLOYD WRIGH talks about photography
A great modern architect tells photo-journalists what he thinks the camera can do—and what it can't
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THE GRAND OLD MAN of architecture, Frank Lloyd Wright, is a wiry firebrand of 84 with six decades of achievement behind him and—one would guess from his continuing vigor and piercing wit — another six before him. Wright’s opinions and prejudices about buildings are as well-known to fellow architects as the tools of their trade.
PopularPhotography_19540201_0034_002_0035.xml
article
42
42,43
looking for pictures?
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TRY THE DIME STORE
Models, props, lighting, and lots of inspiration— they're all yours for free, right in your neighborhood
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DICK KRULL
THREE LITTLE WORDS— “Let’s go shopping”—can break up a man’s most carefully-planned photographic evening. But I’ve found a perfect answer to this threat in the most unexpected place: the dime store. It’s got people, props, and lights, just like a big-time studio—and it’s all free!
PopularPhotography_19540201_0034_002_0036.xml
article
44
44,45,46,47,48,129,130
IN THE DARKROOM
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Flat prints— how to cure them
You'll find sparkling prints much easier to make if you'll eliminate the scores of possible stumbling blocks outlined here
NEGATIVE
Formulas for Most-Used Flat-Print Remedies
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WILLIAM S. KALS
THE SURPRISE that one can make some sort of an enlargement soon wears off. Then the struggle for print quality begins. But what is print quality? Some persons will say it can’t be defined. Others will point out, rightly, that it depends on the intended use of the print.
PopularPhotography_19540201_0034_002_0037.xml
article
48
48,49,50,127,128
GERNARAL INTEREST
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The lowdown on MODEL RELEASES
Whenever you make a picture intended for sale make sure you haven't invaded somebody's right of privacy. Here's guidance on a tricky subject
unsafe
safe
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George Chernoff
Hershel B. Sarbin
DO you plan to sell or exhibit your pictures? Then this article about model releases is for you. While it cannot guarantee to keep you out of jail or out of court, it will attempt to tell you when and under what circumstances you will need a model release, and when you are reasonably safe without one.
PopularPhotography_19540201_0034_002_0038.xml
article
50
50,51,122,124
EQUIPMENT AND MATERIALS
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now: pictures in a second!
This is how electrophotography works
Here is an exclusive story of how continuous-tone xerography was perfected under military guidance
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NORMAN C. LIPTON
FIVE YEARS AGO, only a confirmed optimist would have dared predict that “xerography” (The Haloid Company’s electrostatic line-copy reproduction process) would ever be capable of producing continuous-tone prints that measured up to ordinary photographs.
PopularPhotography_19540201_0034_002_0039.xml
article
52
52,53,54,55,114
GERNARAL INTEREST
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YLLA’S AFRICA
A famous animal photographer turns her camera on antelopes and lions and zebras in the Dark Continent. Here Ylla tells about the equipment she used and the way she worked
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FOR A LONG TIME, I had wanted to go to Africa and photograph animals there in their natural surroundings. After so many years of working with domestic animals, and in zoos, I finally found my chance. My desire to go to Africa was stimulated to a great extent by movies like Frank Buck’s Bring ’Em Bark Alive and Armand Dennis' Savage Splendor, and by the books of Isak Dinesen and Negley Farson.
PopularPhotography_19540201_0034_002_0040.xml
article
56
56,57
COLOR TECHNIQUES
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Having trouble with indoor color?
These six basic errors often creep into amateur work. Here the symptoms and solutions are graphically revealed
UNDEREXPOSURE
OVEREXPOSURE
WRONG FLASHBULB
EXCESSIVE CONTRAST
UNWANTED REFLECTIONS
UNEQUAL LIGHTING
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SINCE we all seek best possible color results, and since the film is not inexpensive, it behooves us to make a minimum of errors with it. Basic stumbling blocks (illustrated) include incorrect exposure, use of wrong flash, too-contrasty lighting, unwanted reflections, and unequal lighting.
PopularPhotography_19540201_0034_002_0041.xml
article
58
58,59,60,61,62,63,127
PICTURE FEATURES
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Is this photography?
The image manipulations of California artist Don Briggs raise an old and interesting question
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TY COTTA
ARE THE PICTURES oil these pages photographs? Don Briggs, who made them, says they are. But in this age of photographic realism such pictures and such assertions are battle cries. The realists will stand for no tampering with the pure photographic image.
PopularPhotography_19540201_0034_002_0042.xml
article
64
64,65,95
GERNARAL INTEREST
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Join the Army and SHOOT THE WORLD
Servicemen are offered special photography courses, low prices on equipment—and a wealth of picture possibilities
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John Chapman
Ira Latour
PROBABLY the major stimulant in American amateur photography today is the Army. In many cases, the young GI who never bothered with even the simplest camera before going into the service has come home with an expensive and complicated camera plus hundreds of pictures.
PopularPhotography_19540201_0034_002_0043.xml
article
66
66,67,68,69,70,71,72,73,74,75,155,156,157
CAMERA TECHNIQUE
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CLOSE-UPS
with extension tubes and bellows, and supplementary lenses
Extension Tubes
Extension Bellows
Supplementary Lenses
here’s what close-up lenses do
A PORTFOLIO OF CLOSE-UP PHOTOGRAPHS
What Camera To Use
Lighting for Close-ups
Candid Close-ups
Points To Remember
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BURT OWEN
WHY TAKE CLOSE-UP PICTURES? The rewards and uses are many for the intimate camera viewpoint made possible by supplementary lenses, extension tubes, or extension bellows. For a punchy, exciting picture that conveys a simple and direct message, a good closeup is hard to beat.
PopularPhotography_19540201_0034_002_0044.xml
article
76
76,77,101,102
EQUIPMENT AND MATERIALS
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WORLD’S SMALLEST FLASHBULB G. E. s M-2
New lamp promises to revolutionize design of amateur flash equipment
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LAST NOVEMBER 17, the General Electric Comparty introduced a new miniature flash lamp), the “M-2.” It is substantially smaller than any other flash lamp) ever made. It is also less costly (listing at just to cents per lamp) —yet, capable of producing just about as much light as G.E.’s SM (Speed Midget) flash lamp).
PopularPhotography_19540201_0034_002_0045.xml
article
78
78
photo tips—
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photo tips—
short cuts to better pictures
To Hold Film Strip Firmly
For Easier Marking
Efficient Water Filter
Eliminating Side-Pull
Handy Pocket Case
Substitute Tray for Scale
Handy Filter Data
Convenient Extra Weights
Typing on Glossy Paper
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Before hanging up a roll of film to dry, after processing, it’s a good safety measure to fold the end of the roll over before attaching the film clip. The double thickness provides a firmer grip and helps guard against the strip slipping or being loosened accidentally from the clip and damaged or dirt-specked by falling to the floor.
PopularPhotography_19540201_0034_002_0046.xml
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79
79,80,81,82
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19540201_0034_002_0047.xml
article
83
83,84
color clinic
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color clinic
A famous technician solves your problems
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David B. Eisendrath, Jr.
I am making a color movie to show outdoor camping practice. How can I shoot moonlight effects in color? Although it might be possible to shoot in color with extremely fast lenses, at a slow frame-speed rate, it would be quite difficult. In moonlight, objects really have no apparent color, and if I were confronted with this problem, I'd fake it if there were no ethical objections.
PopularPhotography_19540201_0034_002_0048.xml
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83
83
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19540201_0034_002_0049.xml
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84
84
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Advertisement
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PopularPhotography_19540201_0034_002_0050.xml
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85
85
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OLDEN CAMERA & LENS CO.
[no value]
OLDEN CAMERA & LENS CO.
[no value]
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PopularPhotography_19540201_0034_002_0051.xml
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86
86,87
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
[no value]
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PopularPhotography_19540201_0034_002_0052.xml
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88
88
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ELECTRIC & MANUFACTURING CO., INC.
[no value]
ELECTRIC & MANUFACTURING CO., INC.
[no value]
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PopularPhotography_19540201_0034_002_0053.xml
article
88
88,92,94
stereo today
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stereo today
Three-dimensional Hocus Focus
Academy Awards Announced
Two Exhibitions Scheduled
What’s Wrong with Portraits?
Stereo Miniatures
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Robert L. Mclntyre
There’s something about stereo and camera trickery that seems to appeal to the same sort of people. Most of the well-known illusions of regular photography already have been pretty well explored in stereo. Now there's a new gadget that makes it easy to cut people's heads off and leave them suspended in midair and to perform all sorts of magic feats if you’re inclined to.
PopularPhotography_19540201_0034_002_0054.xml
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89
89
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westen's
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westen's
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PopularPhotography_19540201_0034_002_0055.xml
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90
90
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Advertisement: VITO III
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VITO III
[no value]
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PopularPhotography_19540201_0034_002_0056.xml
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91
91
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Willoughbys: Proximeter
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Willoughbys
Proximeter
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PopularPhotography_19540201_0034_002_0057.xml
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92
92
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QUICK-SET INC.
[no value]
QUICK-SET INC.
[no value]
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[no value]
PopularPhotography_19540201_0034_002_0058.xml
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93
93
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SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
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[no value]
PopularPhotography_19540201_0034_002_0059.xml
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94
94
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THREE DIMENSION COMPANY
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THREE DIMENSION COMPANY
[no value]
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PopularPhotography_19540201_0034_002_0060.xml
article
94
94
PHOTOGRAPHY’S Traveling Salons
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PHOTOGRAPHY’S Traveling Salons
January 9-23
February 6-20
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These Salons comprise a selection of the prize-winning prints from PHOTOGRAPHY'S past international picture contests. They are available to clubs, schools, stores and other organizations open to the general public. Simply write: Salon Director, PHOTOGRAPHY, 366 Madison Ave., New York 17, N. Y.
PopularPhotography_19540201_0034_002_0061.xml
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95
95
[no value]
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Advertisements
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THREE DIMENSION CO.
TDC SELECTRON CHANGERS
THREE DIMENSION CO.
TDC SLIDE PROJECTORS
[no value]
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PopularPhotography_19540201_0034_002_0062.xml
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96
96,97
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Advertisements
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PENN CAMERA
TWIN-LENS REFLEX
PENN CAMERA
S.V.E. SLIDE PROJECTORS
[no value]
[no value]
PopularPhotography_19540201_0034_002_0063.xml
article
98
98,101
LIGHTING
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Speedlight Portrait
How 512 flashes from 16 speedlight units painted a magnificent night portrait of the Lincoln Memorial
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IN ITS CONTINUING endeavor to portray the wonders of our country to our overseas friends, the International Press Service of the new U.S. Information Agency recently made it known that unusual pictures of the Lincoln and Jefferson Memorial structures were wanted for use in its foreign publications.
PopularPhotography_19540201_0034_002_0064.xml
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99
99,100
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Advertisement
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PopularPhotography_19540201_0034_002_0065.xml
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101
101
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DIRECTOR PRODUCTS CORP.
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DIRECTOR PRODUCTS CORP.
[no value]
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PopularPhotography_19540201_0034_002_0066.xml
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102
102
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ERCONA CAMERA CORP.: ASTRO LONG DISTANCE LENSES
[no value]
ERCONA CAMERA CORP.
ASTRO LONG DISTANCE LENSES
[no value]
[no value]
PopularPhotography_19540201_0034_002_0067.xml
advertisement
103
103
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JOHN G. MARSHALL MFG. CO., INC.
[no value]
JOHN G. MARSHALL MFG. CO., INC.
[no value]
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[no value]
PopularPhotography_19540201_0034_002_0068.xml
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104
104
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Advertisements
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PopularPhotography_19540201_0034_002_0069.xml
advertisement
104
104,105
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Advertisement
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PopularPhotography_19540201_0034_002_0070.xml
advertisement
105
105
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FEDERAL MANUFACTURING & ENGINEERING CORP.
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORP.
[no value]
[no value]
[no value]
PopularPhotography_19540201_0034_002_0071.xml
article
106
106,107,110,112
amateur movie section
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MOVIE LENS CARE
Precautions Near Water
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LOUIS ELL
THE LENS is a vital, and expensive, part of a movie-maker’s equipment, but too often it is neglected or even abused by the filmer as he goes about capturing what he loudly hopes are eye-stopping scenes for his forthcoming productions. Because of its exposed position on the camera, the lens is subject to stress and blows that may knock it out of alignment, rendering it incapable of producing sharp images.
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article
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amateur movie section
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Home-made box controls projector and room lights simultaneously
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George Carlson
The handy little light control box illustrated will enable the amateur projectionist to turn off the room light simultaneously as the projector light is snapped on by the flick of a switch. The box, made from plywood, measures 4x4x2¼ inches.
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REVERE CAMERA CO.: REVERE 33
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REVERE CAMERA CO.
REVERE 33
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PopularPhotography_19540201_0034_002_0075.xml
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110
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SUPERIOR BULK FILM COMPANY
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SUPERIOR BULK FILM COMPANY
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111
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EIGHT-SIXTEEN FILMS
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EIGHT-SIXTEEN FILMS
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PopularPhotography_19540201_0034_002_0078.xml
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112
112
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CINIMOVIE CLUB
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CINIMOVIE CLUB
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PopularPhotography_19540201_0034_002_0079.xml
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113
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Bell & Howell
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Bell & Howell
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114
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Konica
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Konica
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115
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PHOTOGRAPHIC IMPORTING AND DISTRIBUTING CORP.
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PHOTOGRAPHIC IMPORTING AND DISTRIBUTING CORP.
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PopularPhotography_19540201_0034_002_0084.xml
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117
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DELTA PHOTO SUPPLY
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DELTA PHOTO SUPPLY
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THE FR CORPORATION
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THE FR CORPORATION
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119
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BROOKS Cameras
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BROOKS Cameras
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120,121,122
EQUIPMENT AND MATERIALS
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ELECTRONIC PHOTOGRAPHY IS HERE
RCA's TV tape-recording system reproduces color and black-and-white images of excellent quality along with sound—on ordinary magnetic tape.
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ON DECEMBER 1st, 1953, the Radio Corporation of America ushered in what RCA Board Chairman David Sarnoff termed a new era of “electronic photography.” They demonstrated the recording and reproduction of television program material by means of a new tape-recording and playback apparatus recently developed at their research laboratories in Princeton, N.J.
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121
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Advertisements
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DIRECTOR PRODUCTS CORP.
Lens, Pistol Grip And Interchangeable Rifle Stock
DIRECTOR PRODUCTS CORP.
Angenieux 28mm F3.5
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PopularPhotography_19540201_0034_002_0089.xml
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122
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Acme Lite MANUFACTURING COMPANY
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Acme Lite MANUFACTURING COMPANY
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PopularPhotography_19540201_0034_002_0090.xml
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122
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Eastern CAMERA EXCHANGE
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Eastern CAMERA EXCHANGE
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PopularPhotography_19540201_0034_002_0091.xml
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123
123
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AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
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AMERICAN PHOTOGRAPHIC BOOK PUBLISHING CO., INC.
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MICO PHOTO PRODUCTS
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MICO PHOTO PRODUCTS
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article
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contests and markets
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contests and markets
CONTESTS
MARKETS
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NATIONAL SCHOLASTIC PRESS ASSOCIATION is running its 9th Annual Contest open to high school students from the 9th-12th grades from October 15, 1953, to March 15, 1954 Students may enter an unlimited number of pictures in any of the five classes; school life activities, out of school activities (including children), sports, art and architecture, animals and pets.
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Heiland
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Heiland
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PopularPhotography_19540201_0034_002_0096.xml
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126
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ADVERTISING DISPLAYS, INC.
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ADVERTISING DISPLAYS, INC.
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PopularPhotography_19540201_0034_002_0097.xml
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126
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TRAVELWORLD, Inc.
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TRAVELWORLD, Inc.
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PopularPhotography_19540201_0034_002_0098.xml
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126
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NATIONAL PHOTO COLORING SCHOOL
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NATIONAL PHOTO COLORING SCHOOL
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PopularPhotography_19540201_0034_002_0099.xml
article
126
126
camera clubs
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camera clubs
Too Much Technique?
Fifth New York Slide Show
Club Exhibits at Hobby Show
Missouri Slides Ready Soon
We’ll Miss Sam Vogan
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Whit Hillyer
A notable group within a group is the Cleveland Dry Tank Developing and Debating Society. This is a bunch of cracker-barrel philosophers who gather unofficially before meetings of their parent organization, Cleveland Photographic Society.
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CARL ZEISS, INC.: IKOFLEX
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CARL ZEISS, INC.
IKOFLEX
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128
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SEASIDE FILMS
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SEASIDE FILMS
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128
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PIN-UPS
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PIN-UPS
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PopularPhotography_19540201_0034_002_0103.xml
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128
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Athinson LABORATORY
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Athinson LABORATORY
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PopularPhotography_19540201_0034_002_0104.xml
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128
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AMERICAN SCHOOL OF PHOTOGRAPHY
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AMERICAN SCHOOL OF PHOTOGRAPHY
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129
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PANORAM FILM LABS
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PANORAM FILM LABS
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PopularPhotography_19540201_0034_002_0106.xml
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129
129
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Camera Craft Pub. Co.: 35mm PHOTOGRAPHY
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Camera Craft Pub. Co.
35mm PHOTOGRAPHY
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PopularPhotography_19540201_0034_002_0107.xml
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130
130
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NUCLEAR PRODUCTS CO.
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NUCLEAR PRODUCTS CO.
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PopularPhotography_19540201_0034_002_0108.xml
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130
130
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AIREQUIPT MANUFACTURING CO., INC.
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AIREQUIPT MANUFACTURING CO., INC.
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article
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131,132,133,134,135,136,137,138,139,140,141,142,143,144,145,146,147,148,149,150,151,152,153,154
A PHOTOGRAPHY BOOK DIGEST
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the comprehensive Filter Dictionary from the FILTER MANUAL
NOTES TO TABLE I
AERIAL PHOTOGRAPHY
ANIMALS
ANTIQUE FURNITURE
ARCHITECTURE
ASTRONOMICAL PHOTOGRAPHY
AUTOMOBILES
BEACH SCENES
BLUE
BLUE-GREEN
BLUEPRINTS
BOATS
BROWN
CELLOPHANE
CHECKS
CHINA
CLOUDS
COLOR BLIND FILM
COLOR PHOTOGRAPHY
COLORS
CONTRAST
COPY WORK
CORRECTION
CRIMINOLOGY
CRYSTAL GLASS
DAGUERREOTYPES
DARKNESS
DARKROOM SAFELIGHTS
DAYLIGHT
DENTAL PHOTOGRAPHY
DIFFUSION
DISTANT LANDSCAPES
DRAWINGS
ELECTRONIC FLASH
ENLARGING
FABRICS
FLESH TONES
FLOORS
FLOWERS
FLUORESCENT LAMPS
FOLIAGE
FRECKLES
FURNITURE
GARDEN PHOTOGRAPHY
GLASSWARE
GRADUATED FILTERS
GRAIN, ELIMINATION OF
GREEN
HAZE
INFRA-RED FILM
INLAID WOOD
INTERIORS
LAKES
LANDSCAPE PHOTOGRAPHY
MAGENTA
MAHOGANY
MANUSCRIPTS
MAPLE
MAPS
MARBLE
MARINE VIEWS
MEDICAL DIAGNOSIS
METALS
MIST
MOONLIGHT EFFECTS
MOUNTAIN PHOTOGRAPHY
NEUTRAL DENSITY FILTERS
NIGHT EFFECTS
OAK
OLD COPIES
ORTHOCHROMATIC FILM
PACKAGING AND WRAPPINGS
PAINTINGS
PANCHROMATIC FILM
PHOTOGRAPHS, COPYING
PHOTOMICROGRAPHY
POLARIZED LIGHT PHOTOGRAPHY
PORTRAITURE
POSTAGE STAMPS
PURPLE
RAINBOW
RED
REFLECTIONS
ROSEWOOD
RUGS
SAILS
SATINWOOD
SILVERWARE
SMOKE
STAINS
STEREO, FILTERS FOR
STILL LIFE
SUNSETS
TELEPHOTOGRAPHY
THEATER PHOTOGRAPHY
TINTYPES, COPYING
TYPEWRITING, COPYING
ULTRA-VIOLET-PHOTOGRAPHY
VARIGAM
VIEWING FILTERS
VIOLET
WALNUT
WATER
WINDOW DISPLAYS
WINTER LANDSCAPES
WOOD
WRINKLES
YELLOW
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Carl Bakal
This book has been digested by permission of the Camera Craft Publishing Company. The original volume, of which this is a small part, runs to 136 pages, including the “Filter Dictionary” (here condensed), which gives specific filter recommendations for over 200 photographic subjects, a special 20-page section on filters for color photography, and 25 tables, and sells for $3.00 a copy.
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GRAPHIC STUDIO PM3
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GRAPHIC STUDIO PM3
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PopularPhotography_19540201_0034_002_0112.xml
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155
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Advertisements
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SIMMON BROS., Inc.
omega D-2
SIMMON BROS., Inc.
AUTOMEGA B-5
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156
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Advertisements
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157
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BROWN-FORMAN INDUSTRIES: BFI
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BROWN-FORMAN INDUSTRIES
BFI
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PopularPhotography_19540201_0034_002_0116.xml
review
158
158,159,160
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what’s new — Trade Notes and News
CAMERAS
LENSES
FLASH
PROJECTORS
VIEWERS
LIGHTING EQUIPMENT
MISCELLANEOUS
Willoughbys
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Willoughbys
HASSELBLAD 1000F
$399.50
HASSELBLAD 1000F, a 2¼x2¼ Swedish reflex camera, is being marketed by Willoughbys, 110 W. 32nd St., New York 1, N. Y. It is of the single-lens type and has speeds from one full second and B to 1/1000 sec. interchangeable rollfilm magazines permit quick change from color to black-and-white film, etc. ; film transport and automatic shutter settings are manipulated by a single control knob, and the hood is removable to permit cleaning or the substitution of the special Hasselblad hood. For a complete description see your dealer or write to Willoughbys. Price, $399.50.
Willoughbys
AUTOMAITC LITE
$19.95
AUTOMAITC LITE, a product of Mayfair Manufacturing Co., Mayfair Bldg., Brooklyn 11, N. Y., is a combination unit for rapid, automatic photography. It consists of a rectangular base with two receptacles for No. 1 floodlamps with (installed) reflectors, mounting space and means for attaching camera, synchronizing and high-low switches, and adjustable sliding frames to indicate field of view. When the synchronizer switch is operated the floodlamps light and the camera shutter operates. Price is $19.95.
Willoughbys
C-3 Camera Kit
$199.50
ARGUS CAMERAS. INC., Ann Arbor, Mich., announces its C-3 Camera Kit, which includes an Argus C-3 camera, wide-angle and telephoto lenses, a flash attachment, and a gadget bag. The telephoto lens has 100-mm focal length and the wide-angle 35-mm. Both have detachable lens shades that can be used as filter holders, while the gadget bags have room for flashbulbs and film. The kit costs $199.50.
Willoughbys
ILOCA QUICK B camera
$79.95
ILOCA QUICK B camera, a product of Ercona Camera Corp., 527 Fifth Ave., New York 27, N. Y., is a German import with an f/2.9 Hitar lens in Prontor SV shutter with full M-X synchronization, lias speeds from one second to 1/300, and a built-in self timer. Advance of the 35-mm film winds the shutter and a body shutter release minimizes vibration during exposure. Double exposures may be made at will. Iloca Quick B sells for $79.95.
Willoughbys
EDINA RAPID-OMATIC Cameras
$37.95
EDINA RAPID-O-MATIC Cameras are offered by Wirgin Bros. Camera Works, American Sales Office, 705 Bronxville River Road, Bronxville 8, N. Y. They have automatic lever wind which advances the 35-mm film, winds the shutter, and moves the exposure counter coincidently. A hinged back opens to 180 degrees for simplified loading. Two models are available: Model A with f/3.5 lens in 4-speed Vario shutter, and Model B with f/2.8 lens. Prices, respectively, are $29.95 and $37.95.
Willoughbys
CAMERA KIT
$51.50
CAMERA KIT, introduced by Argus, Inc., Ann Arbor, Mich., includes an A-Four Argus camera and leather bag which has room for flash-mounted camera and other accessories, including small personal items. A dual-purpose strap allows carrying either on the shoulder or by hand. Designed specifically for feminine use, the kit costs $51.50. It is available in navy blue, hunter green, and palomino.
Willoughbys
FILTERS AND PORTRAIT
$14.50
FILTERS AND PORTRAIT LENSES now are made by Ednalite Optical Co., 200 N. Water St., Peekskill, N. Y., for Retina IIA and Contessa cameras, which leave little room for attachments when folded. Each of the new line is made to lens specifications, i.e., solid optical glass, hard-coated on both sides, it is claimed. The filters are designed to screw into the lens barrel and are frontthreaded to receive Ednalite’s lens shade. Retina 3-filter Kits for Kodachrome, Ansco Color, or black-and-white cost: Retina, $14.50; Contessa, $12.50. Lens shades, respectively, cost $3.25 and $2.95. A choice of single filters, including chrome blue conversion type, or portrait lenses, costs: Retina, $5.95; Contessa, $5.45.
Willoughbys
JEN B-C POCKET FLASHGUN
$14.95
JEN B-C POCKET FLASHGUN, MODEL BT, is announced by Jen Products, Inc., with sales offices at 419 W. 4 2nd St.. New York 36, N. Y. It is designed to fit the Praktica camera, using the Jen Universal Bracket. P.T Model collapses into a carrying case slightly larger than its reflector. It has a B-C circuit with a battery said to last two years or more and an extension outlet for multiple flash for which no extra batteries are required. Price, ready to use, is $14.95.
Willoughbys
ASCOR LIGHT UNIT MODEL
$68
ASCOR LIGHT UNIT MODEL L-904 is a product of American Speed-light Corp., 4 80 Lexington Ave., New York 16, N. Y. It is a circular shadowless - light unit for close-up photography and has a flashtube housing that can be screwed into a Series VI adapter ring for secure attachment to the camera. Light output, when operated from a 200-watt-second Ascor Midget 200-2 power supply, is 990 beam candlepower seconds. Price is $68.
Willoughbys
INFRA-FLASH
$5.50
INFRA-FLASH, an improved flashbulb dip that enables the photographer to coat his own bulbs for infrared photography, is offered by Scienta Products Co., P. O. Box 1930, Chicago 90, 111. Price, S-oz. bottle $3; 16-oz. bottle $5.50.
Willoughbys
AL-FLASH-9
$49.50
AL-FLASH-9, announced by B.L.H. Electronics, Box No. 51, Wantagh, N. Y., is a multiple flash unit for synchronizing from one to nine flashbulbs with built-in synchronized shutters or usable with open-flash firing, it has two built-in test lights, one for checking the unit before using, the other for checking the flash circuit. Capacity or the unit is so id to increase automatically as more flashbulbs are added, and it is also claimed that at no time is the current high enough to damage shutter contact points. Price is $49.50 with batteries.
Willoughbys
MINIATURE FLASHBULB M-2
10
MINIATURE FLASHBULB M-2 has been announced by General Electric Company, Nela Park, Cleveland, as soon available. It is hut a fourth as large as the familiar SM, produces all of its light in 25 milliseconds, uses a tiny non-indexing base providing easy socket entry, firm seating, and simple ejection, and is designed to provide positive electrical connection. M-2 is claimed to be the safest bulb yet available and is priced at 10 cents.
Willoughbys
NO. 497 "EVEREADY” BATTERY
$7.95
NO. 497 "EVEREADY” BATTERY, product of the Natonal Carbon Company, .30 E. 42nd St., New York 17, X. Y., measures 3 in. by 1 19/32 in. by 5⅝ in., weighs one pound and ten ounces, and delivers 510 volts, thus doubling the voltage of its predecessor, the "Eveready” No. 492. List price is $15.95. Also announced is “Eveready” No. 491, a smaller battery delivering 240 volts and weighing 13 ounces. It costs $7.95.
Willoughbys
flash-lamp battery
SUPERPILA NO. 66 is a flash-lamp battery of the Continental standard size, 13/10 x 2 7/8 inches over-all. It’s a. 2-cell, 3-volt battery that fits the Ferrania model A folding pocket flashgun and other European models and is a product of Fertania and Galileo of Italy, whose sole USA agent is Buttafarri Corporation, 207 Fourth Avenue, New York 3, X. Y. Price is 30 cents.
Willoughbys
MODEL 253 S-MM PROJECTOR
$114.95
MODEL 253 S-MM PROJECTOR is a new offering of Bell & Howell Company, 7 10 0 McCormick Road, Chicago 45. Except for color and the structure if its case, the new model is similar to the company’s Model 221, which will continue to be manufactured with a molded case. Model 253 has one of die-cast aluminum, which is finished in a light-fawn metallic color. The case is an integral part of the projector, one side snapping off to expose the film-handling parts. Price is $114.95.
Willoughbys
SLTDE PROJECTOR
$68.50
SLIDE PROJECTOR and changer combination for 2x2 slides is being offered by GOLDE Manufacturing Company, 4888 N. Clark St., Chicago 40, 111. for $68.50. The projector is the GoldE Manumatic model.
Willoughbys
SLIDE PROJECTOR 500p
$115.80
SLIDE PROJECTOR 500p for 2x2-inch slides is announced by Jack C. Coffey Co., 1147 Wilmette Ave., Wilmette, 111. Forced air cooling insures long lamp life, it is claimed, and a built-in mechanical pointer permits indication of images during projector operation. Either semi-automatic or automatic slide changer is available, and there’s leveling device, micro focusing, and spring-loaded tilt. Price is $115.80 with semi-automatic slide changer and case; $14.95 is added for an Airequipt automatic slide changer.
Willoughbys
VIEWLEX CHAXGE-O-MATIC
$14.95
VIEWLEX CHAXGE-O-MATIC is an automatic slide changer operating by a single push-pull operation, which coincidentally effects a slide change and replacement of the slide last projected in tin* polystyrene tray. Slide-O-Matic takes all 2x2 slides, whether mounted in paper, glass, metal, or plastic. Price, with one tray, is $14.95, and extra trays cost $1.45. The maker, Viewlex, Inc., 35-01 Queens Blvd., Long Island City 1, X. Y., also offers the new Viewlex Stereo Slide Carrier, with which all types of 2x2 slides can be viewed in any Viewlex 2x2 or 2¼x2¼ slide projector.
Willoughbys
remote-control filmstrip projectors
$199.50 to $279.50
INDUSTRIALIST is the trade name of a series of remote-control filmstrip projectors announced jointly by DuKane Corp., of St. Charles, 111., and The Society for Visual Education, Inc., Chicago. The units, available in 500-, 750-, and 1000-watt models, incorporate a quick-advance mechanism operated by a push button at the end of a 10½-ft. cord. Both 35-mm and 2x2-in. slides may he projected. Prices, which include carrying case, range from $199.50 to $279.50.
Willoughbys
REVERE 444
$69.50
REVERE 444 is a new 35-mm slide projector produced by Revere Camera Company, 3 20 E. 21st St.. Chicago, 111. Featured are a slide-feeding drum, an illuminated slide-preview panel, a. side-operated cooling blower, and an automatic two-bladed fading device. Slides are placed right side up directly over an illuminated screen for preprojection viewing. Price is $69.50.
Willoughbys
LIGHT VIEWER
$4.95
ADMIRAL SLIDE/ LIGHT VIEWER has been announced Dy Admiral Photo Products Co., 1010 W. Lake St., Chicago. It’s of pocket size and suitable for any 35-mm or bantam slides in card or glass mounts. A patented, hidden slide carrier acts as a lighting switch when a slide is pressed into the viewer. The Admiral shows the full area of both vertical and horizontal slides. It is priced at $4.95, complete, with batteries and bulbs.
Willoughbys
MicoEtte Deluxe Viewer
$2.95
MICO PRODUCTS, Chicago 3, makes MicoEtte Deluxe Viewer (illustrated), a pocket-size device with a battery unit which can he removed for utilizing natural lighting. It is said to provide full illumination for 8-mm, 16-mm, 35-mm, and Bantam slides, Price is $2.95. A less expensive model is the MicoEtte without battery attachment. Similar sizes are accommodated, and it sells for $1.25.
Willoughbys
TDC VIVID SPOTLIGHT Model 176
$39.75 and $29.75
TDC VIVID SPOTLIGHT Model 176. a, product of ThreeDimension Company, 4555 W. Addison St., Chicago 41, has a 1 000-watt lamp, a twin fan blower, is made of aluminum, and weighs 8½ lb. Also announced by TDC is Model 175, with a 500-watt lamp and convection cooling; weighs 6½ lb. Prices, respectively, are $39.75 and $29.75.
Willoughbys
HOME PORTRAIT OUTFIT
$342.70
HOME PORTRAIT OUTFIT under the trade name Ascor is announced by American Speed-light Corp., 480 Lexington Ave., New York 16, N. Y. Ascor is a three-light speed light with components fitting into a carrying case measuring 10x30x14½ inches. Weight is 20 lb with light stands and tripod. Power supply, synchronizer cord, and four 15-ft cables are also included in the price of $342.70.
Willoughbys
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CARL ZEISS. INC., 485 Fifth Ave., New York 17, N. Y. has a new complete and revised price list covering all cameras and accessories—List #44 and #45. They are available by writing the company.
Willoughbys
CRESTWOOD 401 and 102 RECORDERS
$199.50
CRESTWOOD 401 and 102 RECORDERS are new products of Crest-wood Recorder Div. of Daystrom Electric Corp., Poughkeepsie, N. Y. Model 401 is said to be the first recorder in the medium-price field to give full fidelity performance. It has separate recording volume control in addition to the regular monitor control and a magic-eye indicator which prevents recording overlap. Frequency response is 30 to 13,000 cycles. Model 402 lias a 10-watt power amplifier and a frequency response of 20 to 20,000 cycles. The respective prices are: Model 401, $199.50; Model 402, $100.
Willoughbys
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$19.95
BASTC PHOTOGRAPHY COURSE 3A for home study has been devised by the Sears Extension Institute. The course includes 8 lessons— based on 5 books and booklets included in the unit, 8 lesson quizzes and test sheets, envelopes for mailing tests to the Institute for grading after each lesson, and a complete darkroom kit. This kit contains a printing frame and mask set; 3 5x7 trays; 25 sheets of 2½X3½ photographic paper; a 4-oz darkroom graduate; a thermometer; glass stirring rod; and processing chemicals. The complete course sells for $19.95. For information and literature write Gordon Palmquist, Dept. 603, Sears, Roebuck Co., 925 Homan Ave., Chicago 7, Ill.
Willoughbys
Glenview
$4.50
ADJUSTAMOUNT COMPANY, Box 1. Glenview, Ill., makes a device of the same name for 35-mm stereo transparencies. It’s a light-weight, aluminum, micro-glass combination mount with 5-position lateral adjustment for all picture planes from extreme close-up to infinity. Price is $4.50 for 20 mounts.
Willoughbys
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$19.95
STEREO SAFE has a two-tray design and holds three pairs of matched filters and a pair of matched duraluminum lens shades for the Stereo Realist camera. Filters included are; 1) Kodachrome and Ektachrome; 2) Ansco Color; 3) black-and-white films. The safe is a product of Tiffen Manufacturing Corp., 617 Sackett St., Brooklyn 17. N. Y., and costs $19.95. A case is priced at $5.95.
Willoughbys
CINEMAT
$8.95
CINEMAT, a kit of adapters which allows the making and projecting of four 8-mm size frames on each frame of 16-mm movie film, is being introduced by Engineered Products Co., 236 Rockwell Ave., Long Branch, N. J. Film is threaded normally and is run through camera four separate times—each time with one of two camera adapters set in place. Adapters snap into aperture without special tools or manipulation. Take-up is on a special Cinemat reel —except the fourth run when film is taken up on original spool to be sent to processor. No rewinding is necessary ; film is loaded each time in daylight. In projection, same procedure is followed except that adapters are slipped into projector aperture. The process produces, essentially, four 8-mm film runs on standard 16-mm film, thus cutting film costs considerably. It can be used only with roll-film cameras. Since equipment is not altered in any way, photographer can switch back to normal operation at any time. Kit of four adapters and two special take-up reels (which fit all 16-mm cameras and projectors) lists at $8.95, available from dealers or direct from Engineered Products.
Willoughbys
AMIC ADAPTER
$28.00
AMIC ADAPTER is made especially for the Rectaflex camera, and attaches it to the ocular tube of any standard microscope. It is imported by Director Products Corp., 570 Fifth Ave., New York, N. Y. When the c a m era is mounted in position, the specimen on the microscope stage can be observed through the camera's eyepiece. Focusing is carried out on the groundglass and the effects of interposed filters easily evaluated, If the microscope in use is not of standard size, the Ainic adapter can be ordered to iit its specific dimensions. The adapter is available from all Rectaflex dealers at $28.00.
Willoughbys
KODALITH AUTOSCREEN ORTHO FILM
KODALITH AUTOSCREEN ORTHO FILM is a new product of Eastman Kodak Company, Rochester, N. Y. Made for the graphic ails industry, it differs from the earlier types in that after development it produces an image incorporating a standard screen “dot” pattern of the type that heretofore could he achieved only by exposing films through various types of halftone screens.
Willoughbys
KARRY CARTON
$12.95
KARRY CARTON has been introduced by Crownlite, Inc., for its Foldmaster Deluxe barlite units. It is made of cardboard and has a plastic handle. Foldmaster with Karry Carton retails at $12.95, and can also be purchased at $19.95 with a compartmented luggage-type carrying case of wood and covered with leatherette.
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WESTON Electrical Instrument Corporation
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WESTON Electrical Instrument Corporation
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the photographic market place
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EDMUND SCIENTIFIC CORP.
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EDMUND SCIENTIFIC CORP.
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GENERAL ELECTRIC
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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