Issue: 19531101

Sunday, November 1, 1953
November
5
False
33
Tuesday, December 2, 2014

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19531101_0033_005_0001.xml
advertisement
2
2
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General Aniline & Film Corporation: Ansco
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General Aniline & Film Corporation
Ansco
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PopularPhotography_19531101_0033_005_0002.xml
advertisement
3
3
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General Aniline & Film Corporation
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General Aniline & Film Corporation
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PopularPhotography_19531101_0033_005_0003.xml
masthead
4
4
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Masthead
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PopularPhotography_19531101_0033_005_0004.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19531101_0033_005_0005.xml
advertisement
5
5
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Advertisement
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PopularPhotography_19531101_0033_005_0006.xml
advertisement
6
6
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KONICA CAMERA CO.
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KONICA CAMERA CO.
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PopularPhotography_19531101_0033_005_0007.xml
advertisement
7
7
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Advertisements
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Polaroid Corporation
Polaroid Pathfinder Model 110
Polaroid Corporation
Polaroid Model 95
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PopularPhotography_19531101_0033_005_0008.xml
advertisement
8
8,9
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Dowling's
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Dowling's
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PopularPhotography_19531101_0033_005_0009.xml
advertisement
10
10
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NATIONAL PHOTO LABS
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NATIONAL PHOTO LABS
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PopularPhotography_19531101_0033_005_0010.xml
article
10
10
letters to the editor
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letters to the editor
Observation on Available Light
Protest on 35-mm Format
Remember Past, Look to Future
The Army Likes Us
Trade Mags with This Scot?
Walsh's Eye Patch
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May it not be that available light photography is a retreat from the gadgetry thrust upon amateurs—particularly the 35-mm breed who balk at carrying a gadget hag full of odds and ends, flash units, bulbs, etc.? When I slide my chair hack from the dinner table in a restaurant and take a shot of my wife as is, no one else is disturbed by preparations and flash, and the picture is a good one.
PopularPhotography_19531101_0033_005_0011.xml
advertisement
11
11
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PEERLESS CAMERA STORES: NORWOOD FLASHRITE
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PEERLESS CAMERA STORES
NORWOOD FLASHRITE
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PopularPhotography_19531101_0033_005_0012.xml
advertisement
12
12
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Advertisements
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PopularPhotography_19531101_0033_005_0013.xml
advertisement
13
13
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19531101_0033_005_0014.xml
advertisement
14
14
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Advertisements
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E. LEITZ, INC.
Focomat lla
E. LEITZ, INC.
Focomat lc
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PopularPhotography_19531101_0033_005_0015.xml
advertisement
15
15
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NATIONAL EDUCATIONAL ALLIANCE, INC.
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NATIONAL EDUCATIONAL ALLIANCE, INC.
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PopularPhotography_19531101_0033_005_0016.xml
article
16
16,20
was my face red!
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was my face red!
Film Saving Tip
Notes for Southpaws
And the Band Played on . . .
Photographer Eclipsed
Filmless Photo
Heat Melts Nudes
Well Developed Hangers
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Not long ago, I decided to take some pictures of my springer spaniel, Chips. After loading several holders, opening a new box of film to complete loading the last holder, I shot quite a series in which the dog posed perfectly. When processing was completed, I turned on the darkroom light to view my “prize” negatives.
PopularPhotography_19531101_0033_005_0017.xml
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16
16
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Advertisement
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PopularPhotography_19531101_0033_005_0018.xml
advertisement
17
17
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19531101_0033_005_0019.xml
advertisement
18
18
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Westinghouse Lamp Division
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Westinghouse Lamp Division
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PopularPhotography_19531101_0033_005_0020.xml
advertisement
19
19
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Advertisements
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DAVID WHITE COMPANY
REALIST CAMERA
DAVID WHITE COMPANY
VIEWER
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PopularPhotography_19531101_0033_005_0021.xml
advertisement
20
20,21
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Westen's
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Westen's
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PopularPhotography_19531101_0033_005_0022.xml
advertisement
22
22
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Advertisements
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CARL ZEISS, INC.
IKOFLEX I-a
CARL ZEISS, INC.
IKOFLEX II-a
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PopularPhotography_19531101_0033_005_0023.xml
advertisement
23
23
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RITZ CAMERA CENTERS
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RITZ CAMERA CENTERS
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PopularPhotography_19531101_0033_005_0024.xml
advertisement
24
24
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BROOKS INSTITUTE
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BROOKS INSTITUTE
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PopularPhotography_19531101_0033_005_0025.xml
article
24
24,26,86,88
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Rolleicord IV, The Franke & Heidicke people, whose astute merchandising of the Rolleiflex and Rolleicord camera put twin-lens reflex photography on the map in the late 1930's, have incorporated a number of features in their new Rolleicord (model IV) which go a long way toward redefining the purposes served by their two cameras.
PopularPhotography_19531101_0033_005_0026.xml
advertisement
25
25
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The Kalart Co., Inc.: KALART
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The Kalart Co., Inc.
KALART
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PopularPhotography_19531101_0033_005_0027.xml
advertisement
26
26
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Advertisements
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Karl HEITZ, Inc.
ALPA 4 straight reflex
Karl HEITZ, Inc.
ALPA 5 & 7 prism reflex
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PopularPhotography_19531101_0033_005_0028.xml
advertisement
27
27
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KLING PHOTO CORP.: Liuhof
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KLING PHOTO CORP.
Liuhof
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PopularPhotography_19531101_0033_005_0029.xml
advertisement
28
28,29
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Graflex, Inc.: GRAFLEX
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Graflex, Inc.
GRAFLEX
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PopularPhotography_19531101_0033_005_0030.xml
advertisement
30
30
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Paillard Products, Inc.: Kern
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Paillard Products, Inc.
Kern
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PopularPhotography_19531101_0033_005_0031.xml
advertisement
31
31
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John G. Marshall Mfg. Co., Inc.
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John G. Marshall Mfg. Co., Inc.
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PopularPhotography_19531101_0033_005_0032.xml
article
32
32
candid shots
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Just before the judges took over
91,000 Pictures from 32,000 of You!
Extra! Man Shoots Wife!
Darkroom Engneer
Old Favorite in New Format
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the Editors
Those are the approximate statistics on entries in this year's bigger-thanever International Picture Contest. It means there was an increase of 17,000-odd pictures over last year's competition. Judging has been completed, and the top winners in color and black-and-white will be reproduced in the December issue.
PopularPhotography_19531101_0033_005_0033.xml
advertisement
33
33
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Argus Cameras, Inc.: argus
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Argus Cameras, Inc.
argus
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PopularPhotography_19531101_0033_005_0034.xml
article
34
34,35,36,37,120,121
candid shots
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PICTURES BY A WINDOW
WINDOW LIGHT ALONE
Glamour photographer Andre de Dienes shows you how to turn an ordinary room into a daylight studio
WINDOW LIGHT PLUS REFLECTOR
CLOSE-UPS BY WINDOW LIGHT
WINDOW LIGHT PLUS ROOM LAMPS
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ONE OF THE NICEST THINGS about natural light is that it’s free. Another attraction is the way it flatters faces and figures, and adds a touch of authenticity to your photographs. You don’t need costly equipment or an elaborate studio to reap the benefits of natural light in indoor shots; any room with a window will provide a variety of pleasant effects, and any camera (if it has either a time or a bulb setting) will be able to capture the image for you.
PopularPhotography_19531101_0033_005_0035.xml
article
38
38,39
snap your
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HALLOWEEN GUESTS
SURPRISE THOSE 'BEGGARS' THIS YEAR WITH CANDIDS INSTEAD OF CANDY
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BURT OWEN
ON THE LAST NIGHT in October, you’ll be prepared with cookies and candies for the invasion of small masked marauders shouting “tricks or treats!” For a change this time, why not be prepared with your camera too? I tried it last year, and got an original and interesting set of pictures; you see some of them on these pages.
PopularPhotography_19531101_0033_005_0036.xml
article
40
40,41,42,43,117,118,119,120
GENERAL INTEREST
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BIRTH of a FLASHBULB
Reflector performance played a major part in the engineering of Sylvania’s Bantam 8, first of a series of new 'sub-midget’ lamps
How flashbulb performs in a focusing reflector
How light rays behave
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R. B. MARTENSON
BACK IN 1939-1940 the only people using flashbulbs were professional photographers and a few intrepid and enterprising amateurs. The professional demanded the maximum amount of light in the most compact package available, and we provided him with the Press 25 midget lamp which enabled him to stop down his lens for desired depth of field.
PopularPhotography_19531101_0033_005_0037.xml
article
44
44,45,102,104,105
HOW IT'S DONE
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CAMERA ON THE SIDELINES
For exciting football shots, good timing and knowledge of the game are musts. Here's coaching from an expert
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DOUG KILGOUR
FOOTBALL with its blocks, tackles, fumbles, jump passes and goal line dives is action-packed. From the opening kickoff you have a chance to capture dynamic motion with your sideline camera if you know the basic elements of football and photography, and have a sense of timing.
PopularPhotography_19531101_0033_005_0038.xml
article
46
46,47
HOW IT'S DONE
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HOW TO SHOOT YOUR WIFE
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BERNARD DAVIS
SHOOTING your wife is not only legal, but it can be a good deal of fun. Speaking photographically, of course. Most amateurs shoot their wives by plopping them in a chair, or by propping them against a wall, and banging out a couple of single-bulb flash pictures.
PopularPhotography_19531101_0033_005_0039.xml
article
48
48,49
HOW IT'S DONE
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My secretary learns to crop
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BRUCE DOWNES
BEAUTIFUL secretaries are rarely very bright, so that I'm rather boastful of mine. Diane Pattou has been looking at pictures and listening to photographers and editors talk about pictures for a couple of years. And just as children seem to grow up suddenly, Diane all of a sudden became something of a photographer.
PopularPhotography_19531101_0033_005_0040.xml
article
50
50,51
PICTURE FEATURES
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PICTURES FROM OUR READERS
HERE'S HOW THE EDITOR'S SECRETARY CROPPED THIS MONTH'S
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Color slides, like most pictures, can be improved by cropping. All you have to do is mask off unwanted areas with opaque Scotch tape. Having done a good job on her own snapshots (see page 48), Diane Pattou was asked to crop this month's Pictures from Our Readers.
PopularPhotography_19531101_0033_005_0041.xml
article
52
52,53
COLOR FEATURES
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WHAT TYPE COLOR FILM FOR NIGHT PICTURES?
Ever wonder whether to use Tungsten or Daylight type for pictures after dark? This chart will help you to decide.
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HAVE you ever decided to shoot night pictures in color and then wondered whether to use daylight or tungsten type film? The books tell you what type film and filters to use for natural color rendition, but at night you're mostly interested in effects, in the glowing luminosity that makes night pictures breath-taking.
PopularPhotography_19531101_0033_005_0042.xml
article
54
54,55,56,57,126,127
GENERAL INTEREST
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LIFE BEGAN AT 41
For Sanford Roth, chain-store executive with a photographic obsession,
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H. M. KINZER
THE HISTORY OF PHOTOGRAPHY is bulging with wonders. It’s exciting to read how a camera opened a new world to a man, or changed his whole life. It has happened thousands of times—and it happened once again just six years ago in California.
PopularPhotography_19531101_0033_005_0043.xml
article
58
58,59
FOR THE BEGINNER
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COMMON ERRORS
CORRECT YOUR MISTAKES AS THEY HAPPEN. MAKE EACH PICTURE A STEP FORWARD
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THE road to good pictures is paved with errors. Success in photography and the ability to correct mistakes as they appear are directly correlated. Here are nine of the most common mistakes that usually are found in early attempts at picture making.
PopularPhotography_19531101_0033_005_0044.xml
article
60
60,61
HOW IT'S DONE
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HOW THESE PICTURES WERE MADE
Alfred Gescheidt reveals a technique for getting rid of a crowd. Gene Smith makes an "available light" picture with 16 flashbulbs
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IN PHOTOGRAPHY, things are not always what they seem. A deserted railroad station may not have been deserted when the picture was made, and what looks like available light may have been multiple flash, skillfully used. In both cases shown here, the photographer had a definite reason for shooting the pictures in the offbeat manner he did.
PopularPhotography_19531101_0033_005_0045.xml
article
62
62,63
HOW IT'S DONE
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HOW TO CONTROL HAZE and FOG
You can cut through a veritable sea of mist, or strengthen nature's hazy moods, with proper use of filters
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LLOYD WEST
HAZE and fog can be a photographic blessing or a curse, depending on what your picture interests are at the time you encounter them. If you're looking for sharp outline and crisp delineation in fore ground and distance you'd better wait until the sun shines but if you want soft moody atmosphere or ethereal misty backgrounds, you came in at the right time.
PopularPhotography_19531101_0033_005_0046.xml
article
64
64,65,66,67,129,130,131,132,133,134
IN THE DARKROOM
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HOME DARKROOMS
An expert gives four master plans to help you turn your bathroom, kitchen, closet, or spare room into a photographic workshop
BATHROOM PLAN
KITCHEN PLAN
CLOSET PLAN
SPARE ROOM PLAN
Film-loading Closet
Bathroom Darkroom
Kitchen Darkroom
Closet Darkroom
Spare Room Darkroom
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PHIN ZOLOT
TO GET THE MOST FUN and satisfaction out of photography you must do your own processingand that requires a dark room, whether it's a temporary kitchen-and-card-table setup or a permanent professional layout complete with stainless steel sink and labor-saving devices.
PopularPhotography_19531101_0033_005_0047.xml
article
68
68,69
IN THE DARKROOM
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KITCHEN AIDS FOR YOUR DARKROOM
Wives will hate us far this, but here are eight money-saving ways to use ordinary household utensils for photo processing
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ROY PINNEY
INEXPENSIVE KITCHEN TOOLS and gadgets can play an enormously helpful part in simplifying your darkroom technique. For instance, cup hooks are perfect for drying film reels and keeping them out of harm’s way. A stainless steel funnel for a Silex coffee pot is a terrific help in pouring solutions back into bottles—it’s large and will last practically forever.
PopularPhotography_19531101_0033_005_0048.xml
advertisement
70
70,71
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EASTMAN KODAK COMPANY: Kodak
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EASTMAN KODAK COMPANY
Kodak
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PopularPhotography_19531101_0033_005_0049.xml
advertisement
72
72
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MOVIE-OF-THE-MONTH-CLUB
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MOVIE-OF-THE-MONTH-CLUB
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PopularPhotography_19531101_0033_005_0050.xml
advertisement
72
72
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DAVIDSON MANUFACTURING CO.
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DAVIDSON MANUFACTURING CO.
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PopularPhotography_19531101_0033_005_0051.xml
article
72
72
PHOTOGRAPHY'S Traveling Salons
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PHOTOGRAPHY'S Traveling Salons
October 3-17
November 7-21
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These Salons comprise a selection of the prize-winning prints from PHOTOGRAPHY'S past international picture contests. They are available to clubs, schools, stores and other organizations open to the general public. Simply write: Salon Director, PHOTOGRAPHY, 366 Madison Ave., New York 17, N. Y.
PopularPhotography_19531101_0033_005_0052.xml
advertisement
73
73
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DIRECTOR PRODUCTS CORP.
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DIRECTOR PRODUCTS CORP.
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PopularPhotography_19531101_0033_005_0053.xml
advertisement
74
74
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Advertisements
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WORLD'S LARGEST CAMERA STORE
MODEL V-5
WORLD'S LARGEST CAMERA STORE
MODEL V-53
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PopularPhotography_19531101_0033_005_0054.xml
advertisement
75
75
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WORLD'S LARGEST CAMERA STORE: Keystone
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WORLD'S LARGEST CAMERA STORE
Keystone
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PopularPhotography_19531101_0033_005_0055.xml
advertisement
76
76
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19531101_0033_005_0056.xml
article
76
76
GENERAL INTEREST
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THREE NEW KODAKS
Company marks 65th anniversary with Bantam RF, Brownie Holiday, Chevron
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CELEBRATING its 65th year of camera manufacturing, the Eastman Kodak Company has introduced three new cameras with several original features. Each camera is aimed at a differentprice and photogz-aphic level: the Brownie Holiday caznera, price, $4.25, for beginner's; the Bantam RF camera, price $78.50 with flash and case, for amateurs; and the Chevron camera, price, $215, for professionals and advanced amateurs.
PopularPhotography_19531101_0033_005_0057.xml
advertisement
77
77
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PENN CAMERA
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PENN CAMERA
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PopularPhotography_19531101_0033_005_0058.xml
advertisement
78
78,79
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PENN CAMERA
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PENN CAMERA
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PopularPhotography_19531101_0033_005_0059.xml
advertisement
80
80
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Advertisements
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PopularPhotography_19531101_0033_005_0060.xml
article
80
80
contests and markets
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contests and markets
CONTESTS
MARKETS
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UNITED STATES BREWERS FOUNDATION iS again running a Family Life Photo Contest open to magazine and newspaper photographers and free lancers of professional status. Photographs taken between December 1, 1952, and December 1, 1953, and postmarked no later than December 7, are eligible.
PopularPhotography_19531101_0033_005_0061.xml
advertisement
81
81,82,83
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MINIFILM CAMERA CORPORATION
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MINIFILM CAMERA CORPORATION
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PopularPhotography_19531101_0033_005_0062.xml
advertisement
84
84
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Advertisement
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PopularPhotography_19531101_0033_005_0063.xml
article
84
84
photo tips
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photo tips
short cuts to better pictures
Unexposed Film Storage
Handy Negative File
Clip for Negative Brush
Preservation of Developer
PASS ALONG YOUR PHOTO TIPS FOR PROFIT
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Storage in a refrigerator is recommended for most efficient preservation of unexposed film. If the box containing the film has been opened, or if it does not have a sealed foil wrapper, a small quantity of silica gel placed in the container will serve the purpose of absorbing moisture and preventing condensation on the film.
PopularPhotography_19531101_0033_005_0064.xml
advertisement
85
85
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Advertisement
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PopularPhotography_19531101_0033_005_0065.xml
advertisement
86
86
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MOVIE-OF-THE-MONTH CLUB
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MOVIE-OF-THE-MONTH CLUB
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PopularPhotography_19531101_0033_005_0066.xml
advertisement
86
86
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J. G. SALTZMAN, Inc.
[no value]
J. G. SALTZMAN, Inc.
[no value]
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PopularPhotography_19531101_0033_005_0067.xml
advertisement
87
87
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19531101_0033_005_0068.xml
advertisement
88
88
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Sawyer’s Inc.
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Sawyer’s Inc.
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PopularPhotography_19531101_0033_005_0069.xml
advertisement
88
88
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LOTT MFG. CO.
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LOTT MFG. CO.
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PopularPhotography_19531101_0033_005_0070.xml
advertisement
88
88
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NUCLEAR PRODUCTS CO.
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NUCLEAR PRODUCTS CO.
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PopularPhotography_19531101_0033_005_0071.xml
advertisement
89
89
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EDMUND SCIENTIFIC CORP.
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EDMUND SCIENTIFIC CORP.
[no value]
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PopularPhotography_19531101_0033_005_0072.xml
advertisement
90
90
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THREE DIMENSION COMPANY
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THREE DIMENSION COMPANY
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PopularPhotography_19531101_0033_005_0073.xml
article
90
90,91
camera clubs
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camera clubs
Photographic Honors—Part Two
A Word from Down Under
Color’s Important in Canada
Co-op Printing Paper Setup
Club Condenses Contest Notices
[no value]
[no value]
Whit Hillyer
In the August epistle, I teed off on the method whereby honorary titles are dealt out by photographic societies. It didn’t take long for a letter to reach me from my good friend Norris Harkness, PSA president. There’s been other mail too, of course, much of it in support of my position.
PopularPhotography_19531101_0033_005_0074.xml
article
91
91
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Contest Pictures To Be on Exhibit
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[no value]
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[no value]
Again the $25,000 PHOTOGRAPHY International Picture Contest—the world’s largest annual photographic competition— has topped its preceding year’s record . . . this time with a total of 91,103 entries, surpassing the 1952 figure by some 17,000 (17,806, to be exact).
PopularPhotography_19531101_0033_005_0075.xml
advertisement
91
91
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THREE DIMENSION CO.
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THREE DIMENSION CO.
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PopularPhotography_19531101_0033_005_0076.xml
advertisement
92
92
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Advertisement: Bell Howell
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Bell Howell
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PopularPhotography_19531101_0033_005_0077.xml
article
93
93,94,95,98
amateur movie section
[no value]
BOUNCE FLOOD...
THE VERSATILE MOVIE LIGHT
Indirect illumination packs a new thrill for black-and-white. It is soft, adds depth, covers greater area, and stimulates subject spontaneity
[no value]
[no value]
PETER GOWLAND
BOUNCE floodlighting, long an accepted technique with the still photographer, has an equal number of advantages for the makers of black-andwhite movies although precious few of us seem to have used or appreciated it. Before we go into the finer points of the system, let's have a ten-sen tence round-table on lighting: For our purpose, it can be divided into two classifications, direct and indirect.
PopularPhotography_19531101_0033_005_0078.xml
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96
96
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Society For Visual Education, Inc.
[no value]
Society For Visual Education, Inc.
[no value]
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PopularPhotography_19531101_0033_005_0079.xml
article
96
96
MOVIES
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Hollywood report
Crazy Wide-Screen Camera
Same Old Stereo
Mother Nature, Make-Up Artist
[no value]
[no value]
Louis Hochman
During a fancy press shindig a few fortnights aft, MGM carefully lifted the hem of its Iron Curtain and gave us a tantalizing peek into its wide-screen future. Much was impressive but none so much as the results of that peculiar wide-screen camera we reported on two columns back—the one that runs the film past its lens sideways to get a wider format frame than is possible with conventional operations.
PopularPhotography_19531101_0033_005_0080.xml
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97
97
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[no value]
REVERE CAMERA CO.: Revere 33 STEREO CAMERA
[no value]
REVERE CAMERA CO.
Revere 33 STEREO CAMERA
[no value]
[no value]
PopularPhotography_19531101_0033_005_0081.xml
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98
98
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DA-LITE SCREEN CO., INC.
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DA-LITE SCREEN CO., INC.
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PopularPhotography_19531101_0033_005_0082.xml
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99
99
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Advertisements
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Paillard Products, Inc.
Yvar 16mm F:2.8 Kern lens
Paillard Products, Inc.
Yvar 75mm F:2.8 Kern lens
[no value]
[no value]
PopularPhotography_19531101_0033_005_0083.xml
article
100
100
new books
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new books
[no value]
[no value]
[no value]
[no value]
YANKEE PHOTOGRAPHER by George H. Hill. Published by Coward-McCann, Inc., New York, N. Y. Cloth bound, 5V2x8, illustrated, 184 pages, $3. Here’s a colorful account of the adventures of a star newspaper photographer who covered some of the most exciting news events in New England during the 1920’s.
PopularPhotography_19531101_0033_005_0084.xml
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100
100
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JOS. SCHNEIDER & CO.
[no value]
JOS. SCHNEIDER & CO.
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PopularPhotography_19531101_0033_005_0085.xml
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100
100
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Conway CAMERA CO.
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Conway CAMERA CO.
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PopularPhotography_19531101_0033_005_0086.xml
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101
101
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION: FEDERAL
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
FEDERAL
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PopularPhotography_19531101_0033_005_0087.xml
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102
102
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F. E. T. Inc.
[no value]
F. E. T. Inc.
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PopularPhotography_19531101_0033_005_0088.xml
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103
103
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Advertisement
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PopularPhotography_19531101_0033_005_0089.xml
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104
104
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AIREQUIPT MANUFACTURING CO., INC.
[no value]
AIREQUIPT MANUFACTURING CO., INC.
[no value]
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PopularPhotography_19531101_0033_005_0090.xml
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104
104
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THE ART CENTER SCHOOL
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THE ART CENTER SCHOOL
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PopularPhotography_19531101_0033_005_0091.xml
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104
104
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EASTERN CAMERA EXCHANGE
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EASTERN CAMERA EXCHANGE
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PopularPhotography_19531101_0033_005_0092.xml
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105
105
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Advertisement
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PopularPhotography_19531101_0033_005_0093.xml
article
106
106,108
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Calendar of Photographic exhibition
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[no value]
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[no value]
Conducted according to the recommended practices of the Photographic Society of America. 9th Mississippi Valley Salon of Photography*, St. Louis Camera Club, St. Louis, Mo. Closes Oct. 14, 1953. Entry fee $1, four prints and/or slides in each division (Nature and Pictorial).
PopularPhotography_19531101_0033_005_0094.xml
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106
106
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PopularPhotography_19531101_0033_005_0095.xml
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106
106
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Acme Lite MANUFACTURING COMPANY
[no value]
Acme Lite MANUFACTURING COMPANY
[no value]
[no value]
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PopularPhotography_19531101_0033_005_0096.xml
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106
106
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Advertisement
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PopularPhotography_19531101_0033_005_0097.xml
advertisement
106
106
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SUN RAY PHOTO CO., INC.
[no value]
SUN RAY PHOTO CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0098.xml
advertisement
107
107
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SPIRATONE INC.
[no value]
SPIRATONE INC.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0099.xml
advertisement
108
108
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ERCONA CAMERA CORP.
[no value]
ERCONA CAMERA CORP.
[no value]
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PopularPhotography_19531101_0033_005_0100.xml
advertisement
108
108
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DIMCO-GRAY COMPANY
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DIMCO-GRAY COMPANY
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PopularPhotography_19531101_0033_005_0101.xml
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108
108
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Advertisement
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PopularPhotography_19531101_0033_005_0102.xml
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109
109
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Advertisement
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PopularPhotography_19531101_0033_005_0103.xml
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110
110
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ENTECO INDUSTRIES, INC.
[no value]
ENTECO INDUSTRIES, INC.
[no value]
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PopularPhotography_19531101_0033_005_0104.xml
article
110
110
IN THE DARKROOM
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Negative Reduction—II
Super-Proportional reducer balances dense and thin areas in hyper-contrasty negatives
[no value]
[no value]
[no value]
NEGATIVES that are excessively contrasty—with blocked-up highlights and almost completely transparent shadow areas—are extremely difficult to print and. despite extra efforts at dodging and burning in, seldom will produce a print with good tonal gradation.
PopularPhotography_19531101_0033_005_0105.xml
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111
111
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American Photographic Publishing Co., Inc.
[no value]
American Photographic Publishing Co., Inc.
[no value]
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PopularPhotography_19531101_0033_005_0106.xml
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112
112
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Advertisements
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PopularPhotography_19531101_0033_005_0107.xml
article
112
112,114,116
color clinic
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color clinic
[no value]
[no value]
[no value]
David B. Eisendrath, Jr.
Is there any objection to using several filters over the camera lens at one time. such as using an indoor type film out of doors with a conversion filter plus one of the filters in the Kodak CC (color compensating) series? In general there is no objection to this; it is done all the time by professionals.
PopularPhotography_19531101_0033_005_0108.xml
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113
113
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ATLAS Photo sales co.
[no value]
ATLAS Photo sales co.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0109.xml
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114
114
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J. B. PERRIN & CO., Inc.
[no value]
J. B. PERRIN & CO., Inc.
[no value]
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[no value]
PopularPhotography_19531101_0033_005_0110.xml
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114
114
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LISCO PRODUCTS CO.
[no value]
LISCO PRODUCTS CO.
[no value]
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PopularPhotography_19531101_0033_005_0111.xml
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114
114
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Advertisement
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PopularPhotography_19531101_0033_005_0112.xml
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114
114
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IRVING KLAW
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IRVING KLAW
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PopularPhotography_19531101_0033_005_0113.xml
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115
115
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Advertisements
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PopularPhotography_19531101_0033_005_0114.xml
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116
116
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Advertisements
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PopularPhotography_19531101_0033_005_0115.xml
advertisement
117
117
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The FR Corporation
[no value]
The FR Corporation
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PopularPhotography_19531101_0033_005_0116.xml
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118
118
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Advertisements
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PopularPhotography_19531101_0033_005_0117.xml
advertisement
119
119
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KLING PHOTO CORPORATION
[no value]
KLING PHOTO CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0118.xml
advertisement
120
120
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Advertisements
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PopularPhotography_19531101_0033_005_0119.xml
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121
121
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Advertisements
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SIMMON BROS., INC.
omega D-2
SIMMON BROS., INC.
automega E-4
[no value]
[no value]
PopularPhotography_19531101_0033_005_0120.xml
advertisement
122
122
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Advertisements
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BFi BROWN - FORMAN INDUSTRIES
BFi NO. 30
BFi BROWN - FORMAN INDUSTRIES
BFi NO. 20
[no value]
[no value]
PopularPhotography_19531101_0033_005_0121.xml
article
122
122,123,124,125
stereo today
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stereo today
Grasshopper’s Eye View
Miniatures Become Monsters
Mounting—$313 per Slide
Experimenter’s Dream
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[no value]
Robert L. McIntyre
One of the things that make stereo so fascinating is the fact that it enables us to see some things, in full depth, that we never could enjoy viewing ster eos copically with our unaided eyes. Dandelion Head, by Fred T. Wiggins, Jr., of Park Ridge, I11., shows just what I mean. It is a stereo close-up of a dandelion gone to seed.
PopularPhotography_19531101_0033_005_0122.xml
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123
123
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CAMERA OPTICS MEG. CORP.
[no value]
CAMERA OPTICS MEG. CORP.
[no value]
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PopularPhotography_19531101_0033_005_0123.xml
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123
123
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EIGHT-SIXTEEN FILMS
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EIGHT-SIXTEEN FILMS
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[no value]
[no value]
PopularPhotography_19531101_0033_005_0124.xml
advertisement
124
124
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Advertisements
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PopularPhotography_19531101_0033_005_0125.xml
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125
125
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Wollensak OPTICAL COMPANY
[no value]
Wollensak OPTICAL COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0126.xml
advertisement
126
126
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Advertisements
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PopularPhotography_19531101_0033_005_0127.xml
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127
127
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Viewlex INC.
[no value]
Viewlex INC.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0128.xml
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128
128
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ERCONA CAMERA CORP.
[no value]
ERCONA CAMERA CORP.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0129.xml
article
128
128
legal problems in photography
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legal problems in photography
[no value]
[no value]
[no value]
George Chernoff
Hershel B. Sarbin
ALTHOUGH MOST photographers are not aware of the fact, they can get valuable copyright protection for their pictures by placing a proper notice of copyright on them and yet not filing in Washington. The method is simple and what’s more, it’s free.
PopularPhotography_19531101_0033_005_0130.xml
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129
129
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Advertisements
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La Belle INDUSTRIES, INC.
LA BELLE "55"
La Belle INDUSTRIES, INC.
LA BELLE "22"
[no value]
[no value]
PopularPhotography_19531101_0033_005_0131.xml
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130
130
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PHOTOGRAPHIC IMPORTING AND DISTRIBUTING CORP.
[no value]
PHOTOGRAPHIC IMPORTING AND DISTRIBUTING CORP.
[no value]
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PopularPhotography_19531101_0033_005_0132.xml
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130
130
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KINNARD CO.
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KINNARD CO.
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PopularPhotography_19531101_0033_005_0133.xml
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130
130
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THE NEGA-FILE CO.
[no value]
THE NEGA-FILE CO.
[no value]
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PopularPhotography_19531101_0033_005_0134.xml
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131
131
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DELTA PHOTO SUPPLY
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DELTA PHOTO SUPPLY
[no value]
[no value]
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PopularPhotography_19531101_0033_005_0135.xml
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131
131
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Advertisement: ethol 90
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ethol 90
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PopularPhotography_19531101_0033_005_0136.xml
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132
132
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CAMERA UTILITIES, INC.
[no value]
CAMERA UTILITIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0137.xml
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132
132
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JAMES H. SMITH & SONS CORP.
[no value]
JAMES H. SMITH & SONS CORP.
[no value]
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PopularPhotography_19531101_0033_005_0138.xml
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132
132
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GRAPHIC STUDIO P
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GRAPHIC STUDIO P
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PopularPhotography_19531101_0033_005_0139.xml
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133
133
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INTERCONTINENTAL MARKETING CORP.
[no value]
INTERCONTINENTAL MARKETING CORP.
[no value]
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PopularPhotography_19531101_0033_005_0140.xml
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133
133
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FEDERAL INSTRUMENT CORP.
[no value]
FEDERAL INSTRUMENT CORP.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0141.xml
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134
134
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Jen Products Sales Co.
[no value]
Jen Products Sales Co.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0142.xml
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134
134
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RENAISSANCE PUBLISHERS, INC.
[no value]
RENAISSANCE PUBLISHERS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0143.xml
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134
134
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BRIGHT STAR
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BRIGHT STAR
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0144.xml
review
135
135,136,137,138
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what's new
Trade Notes and News
CAMERAS
PROJECTORS
LENSES
FLASH
FILM
DARK ROOM
MISCELLANEOUS
Saul Bower, Inc.
[no value]
Saul Bower, Inc.
SCHLEUSSNER GOLF camera
$38.50
SCHLEUSSNER GOLF camera, 620 roll film, folding type, is being brought into the U. S. from the American zone of Germany by Saul Bower. Inc., 114 Liberty St., New York 6, N. Y. It takes 12,2¼, x2¼" exposures, has a. 75-mm Steinheil Cassar lens, built-in flash synchronization, double exposure prevention (intentional double exposures are possible), eye-level finder, self-timer, and two cable release sockets. Prices, Model I with f/4.5 lens in Prontor shutter that has four speeds up to 1/200 second, $38.50; Model II with f/4.5 lens in Prontor S .shutter, eight speeds up to 1/300 second, $39.50; Model IV with f/3.5 lens in Prontor S shutter, with speeds to 1/300 second, $49.50. Carrying case, $6.50.
Saul Bower, Inc.
ANSCO SHURFLASH 120 camera
$4.95
ANSCO SHURFLASH 120 camera is being manufacured by Ansco, Binghamton, New York. Designed for Simple operation, the camera has optical eye-level finder, lockon flash attachment, pre-set flash synchronized shutter, and push-button shutter release. It makes 2¼ x3¼" pictures. Price, for camera, $4.95 : Anscoflash Type III Unit, $2.75.
Saul Bower, Inc.
[no value]
$3
PRO 35 is a 35-mm preloaded camera by Beaurline Industries, Inc., 105 S. Robert St., St. Paul 1, Minn. The camera comes loaded with 12 exposures of Ansco film. After taking pictures, you write your name and address on camera carton and send to Beaurline. In a. few days the company will return 12, 3¼x3¼," prints and negatives and your camera reloaded with 35-mm film for use again. Price, $3. Write Beaurline, Dept. PR.
Saul Bower, Inc.
SHUR-GRIP
$1.35
SHUR-GRIP, a handle that makes it possible to trigger your shutter and hold a 35-mm camera, is being manufactured by the Cadwell Corp., 1022 Palm Ave., Los Angeles 46, Calif. Price, $1.35.
Saul Bower, Inc.
[no value]
$4.50
MAMIYA CAMERA CO., 82 Wall St., New York, N. Y., announces a complete line of accessories for Ma miya cameras. They are : Set of 3 filters for Mamiyaflex II and Mamiya 6, price, $6.96. Auto-Up, closeup attachment for Mamiya 6, price: $18.95. Paralles Up, close-up attachment for Marniyaflex II, $14.95. Flush gun for $1.8.95. Paralles Up, close-up attachment for Mamiyaflex II $14.95. Flash gun for Mamiyaflex Automatie, Mamiyaflex II, Mamiya 6, price, $19.95. Connecting cord for flash gun (ASA, European, or Japanese), price, $3.50. Lens hood with case for Mamiyaflex II and Mamiya 6, price, $4.50.
Saul Bower, Inc.
Stereo-matic 500
$117.50
Steieo-matic 500, is being manufacturel by Sawyer's Inc., P.O. Box 490, Portland 7, Ore. It is designed for three (dimensional projection of ViewMaster seven - scene reels exclusively. The projector has matched 3-inch lenses that project a. 36-inch image at about iS feet ; au tomatic focusing, single lamp illuniination ; self-centering vertical adjustment: blower cooling system in heat filters. Price, $117.50.
Saul Bower, Inc.
[no value]
$1.75
NEW LINE of projectors is being offered by the La Belle Industries, Inc., Oconomowoc, Wis. All projectors feature an automatic slide changer. The models are: Model 22, 200 - watt, convection cooling, f/3.5 lens, price, $69. Model 55, 500-watt, turbine blower cooling, ƒ/3.5 lens, price, $95. Model 33, 300watt, convection cooling, push-button remote control slide changing device, f/73.5 lens, carrying case, price, $129.60. Model 75 Professional, 500watt, turbine blower cooling; push-button remote control slide changer, f/3.5 lens, carrying case, price, $154.95. Other new products listed by La Belle are: La Belle Magazine case which has a total capacity of 900 2x2" ready mounts or 420 glass slides, price, $8.50. Safety File magazines, which hold 75 2x2" ready mounts or 35 glass slides; price, $1.75 a pair.
Saul Bower, Inc.
FOUR NEW MODELS
FOUR NEW MODELS in their slide projector line are being manufactured by the Society for Visual Education, Inc., 1345 West Diversey Parkway, Chicago 14, I11. They are : the Skyline 500 which features a 5-inch, f/2.9 lens, blower cooling system, single-unit condenser system, and horizontal transverse slide carrier—price, $79.50 ; the Skyline Deluxe, a 300-watt unit with a f/2.9 HiLite lens, a window for "pre-viewing” slides beforehand in a darkened projection room.
Saul Bower, Inc.
[no value]
$6.50
STEREO CARRIER that permits showing of single stereo frames in any 2x2 slide projector is being manufactured by the GokE Manufacturing Co., 4S8S North Clark St., Chicago 40, Ill. Price, $6.50.
Saul Bower, Inc.
APEL TRI-THERM
$1.19
APEL TRI-THERM Conditioner Kit is being manufactured by Apel Photo Products, 7029 North Clark St., Chicago 26. Illinois. Each kit has two books of lens tissues, a vinyl lens cover, chenille covered wires to clean film track, large can of oil for projectors, and a Thermo-Cloth. Price, $1.19.
Saul Bower, Inc.
PROJECTOR LENS
$32.50
PROJECTOR LENS for La Belle Automatic Slide Projectors, the Somtar ƒ/2.8, is being manufactured by the Simpson Optical Co. It is completely interchangeable with normal lens mounts. Write La Belle Industries, Inc., Oconomowoc, Wis. Price, $32.50.
Saul Bower, Inc.
TRAVENAR
$99.95
TRAVENAR, a new 135-mm telephoto f/3.5 lens, is being distributed in the U. S. by the Agof-Schacht Lens Corp., 160 Fifth Ave., New York 10, N. Y. It is an automatic preset lens for the Kine Exacta, Praktica, Practiflex FX, Contax S and D, and Pen tacon cameras. Price, $99.95.
Saul Bower, Inc.
ELECTRONIC FLASH UNIT
$109.50
ELECTRONIC FLASH UNIT, the Synetron DB-1 dry battery unit, is being manufactured by the Dormitzer Electric & Manufacturing Co., Inc., 5 Hadley St., Cambridge, Mass. According to the manufacturer, over 500 flashes or one year of stand-by life can be expected from batteries. The unit weighs 5 lbs, comes with "zero” delay but can be used with longer delay accessories on standard shutter, and has 6-inch reflector. Price, $109.50 ; batteries, $4.25.
Saul Bower, Inc.
SYNCTRON LOAN
SYNCTRON LOAN plan is available through Synctron dealers all over the nation. A 208A flash unit can be borrowed for a trial period by any interested photographer. For more information write Dormitzer Electric & Manufacturing Co., Inc., 5 Hadley St., Cambridge, Mass.
Saul Bower, Inc.
DRY - CELL PACK
$24.95
DRY - CELL PACK that weighs thirty ounces can be used as a power pack for the Mighty Midget Speedlight and Swifty Speedlight, all manufactured by the Speedlight Center, 128 West 32nd St., New York, N. Y. The unit is rated efficient for up to about 1,000 flashes, it is encased in “Boltaron,” a heavy plastic. Price, with regular cord, $24.95 ; with coil cord, $27.95.
Saul Bower, Inc.
FLASH-BATTERIES
$1.15
FLASH-BATTERIES, the Burgess PhotoFlash No. 220 Size D, are being manufactured by the Burgess Battery Co., Freeport, 111. The new batteries are protected from loss of power by being sealed in steel and plastic. Price, (120) "C” size, 15c each; (220) "D” size, 15c each; (920) “AA” size, 2 for 25c; BC battery (UI5PF), $1.15.
Saul Bower, Inc.
COILED SYNCHRONIZATION
$2.95
COILED SYNCHRONIZATION cord that extends from 6 to 36 incites is being distributed by the Speedlight Center, 128 West Thirty-second St., New York, N. Y. Can he used for flash or electronic flash just as any other cord. Price, $2.95.
Saul Bower, Inc.
KOJLED KORD
$1.95
KOJLED KORD, a coiled type flash synchronization cord, is being manufactured and distributed by Burleigh Brooks Inc., 10 West 46th St., New York 36, N. Y. It is 9inches long when retracted, 4 feet long expanded. Price, $1.95.
Saul Bower, Inc.
NEW ORTHOCHROMATIC sheet film
$2.5
NEW ORTHOCHROMATIC sheet film is being manufactured by the Du Pont Co., Wilmington, Delaware. It will be known as “High Speed Ortho.” Guide numbers, calibrated under the ASA system, are 125 daylight and 64 tungsten. Price, 24 sheets of 4x5, $2.7 without tax; 24 sheets 3¼x4¼, $2.05.
Saul Bower, Inc.
BULK FILM LOADER
$4.95
BULK FILM LOADER for 35-mm is being distributed by the All Film Sales Co., 243 West 55th St., New York 19, N. Y. It has a 100-foot capacity and is made of plastic. Price, $4.95.
Saul Bower, Inc.
[no value]
$1.79
HIGH SPEED POSITIVE 35-mm color film with a daylight ASA rating of 100 according to the distributor is available through All Film Sales Co., 243 W. 55th St., New York 19, N. Y. The film was originally manufactured for the Armed Forces. It is available in 35-mm, 20-exposure lengths on standard daylight-loading cartridges. Price, with processing included, $1.79 per roll.
Saul Bower, Inc.
WATSON 66
$11.95
WATSON 66, a 35-mm bulk film daylight loader, is being distributed by Burke and James Inc., 321 S. Wabash Ave., Chicago 4, I11. It loads on to Eastman, Ansco, Du Pont, Leica, Contax cartridges. Price, $11.95.
Saul Bower, Inc.
NEW SOLAR ENLARGERS
$99.50
NEW SOLAR ENLARGERS, under the Solarmatic name, are being manufactured by Burke and James Inc., 321 S. Wabash Ave., Chicago 4, I11. The new semi-automatic enlarger comes in two models : The Solarmatic 120 for 35 - mm to 2¼x3¼ films and the Solarmatic 4x5 for 4x5 film. The 120 model comes with an adjustable double condenser system, and is priced at $99.50 without a lens but with a table top switch. The 4x5 model has a diffusion system that can be converted to a, condenser system, and is priced at $132.50 without lens.
Saul Bower, Inc.
MERIT FOTOLARGER
$3.95
MERIT FOTOLARGER for 35-mm to 21¼ × films is being manufactured by the Testrite Instrument Co., Inc., 57 East 11th St., New York 3, N. Y. Unit has glassless rotating negative carrier, friction focusing, interchangeable lensboard, and red swingaway filter. Price, $19.95. An ƒ/6.9 lens for the enlarger is priced at $3.95.
Saul Bower, Inc.
NEW ANSCO developing kit
$9.75
NEW ANSCO developing kit, the 2A Home Developing Outfit, is being manufactured by Ansco, Binghamton, New York. The unit contains: contact printer; two-way safelight with yellow bulb for printing and red filter cover for film developing; glass graduates; film clips; three developing trays; combination thermometer-stirring rod ; Ansco Fixer with Hardener ; two packets of Ansco Vividol developer; and a package of Ansco Convira Contact printing paper. Price, $9.75.
Saul Bower, Inc.
[no value]
$2.25
SNO-GEL, a non-melting, reusable “ice,” for use in temperature control of developing solutions, is being manufactured by the SnoGcl Products Co., 334 Magnolia St.,° Oakland, Calif. It is available in slabs, bricks and rolls. It maintains temperature much longer than water ice, has no run-off, and can be re-frozen over and over. Price, large, $2.25 ; set of three small, $2.50.
Saul Bower, Inc.
ADJUST-O-LENS
$2
ADJUST-O-LENS. a device to help facilitate the changingenlarger lens apertures, is being manufactured by Lindemann's, 76 Boston Post Road, Larchmont, N. Y. The Adjust-O-Lens is adjustable for lenses from 1-inch to 2⅜inches in diameter. Price, $2.
Saul Bower, Inc.
COLOR TRAN ENLARGER CONVERTER
$19.95
COLOR TRAN ENLARGER CONVERTER,a unit that raises voltage on an ordinar house hold bulb in am enlarger housing to compensate for varying density of negatives, is being manufactured by Natural Lighting Corp., 1124 East Colorado, Glendale 5, Calif. Price, $19.95.
Saul Bower, Inc.
NEGA-FILE Sectional Slide Cabinet
$13.20
NEGA-FILE Sectional Slide Cabinet is being manufactured by the Nega-File Co., Box 501, Easton, Penna. The cabinet can accommodate 2x2 Kodacliromes, 3¼ x 4 lantern slides, and film strips. It has four interchangeable units: (1) a section to hold approximately 360 3¼4 lantern slides; (2) 54 film strips; (3) 250 2x2 slides; and (4) for 2x2 slides with movable tabs for varying groupings. Cabinets are made of hardwood. Prices range from $13.20 to $49.95.
Saul Bower, Inc.
[no value]
$32.95
NEW NORWOOD DIRECTOR exposure meter is announced by Director Products Corp., 570 Fifth Ave., New York 36, N. Y. This model includes “Color - Matic” control, a perforated metal tab which slips into the meter for simplified direct reading for color pictures. Unit has a redesigned dial face. Price, $32.95.
Saul Bower, Inc.
YALE GADGET BAGS
$10.50
YALE GADGET BAGS are being manufactured by the Yale Belt Corp., 183 Wooster St New York, N. Y. Designed for various cameras, they are: C15 Stylemaster for 35mm, small reflex cameras, and stereo, 8x 11x4½—price $10.50; C20 Professional for reflex and small press cameras, 9x11x6 —price, $16.50 ; C25 Stereo Viewer case, 5½x9x½, for all stereo viewers—price, $5.95; C35 Press case, 10½x18x7½, for 4x5 press cameras and press equipment—price, $24.00 ; C30 Camera-All, 5⅝x8x5⅝, for movie cameras and small still cameras— price, $5.95.
[no value]
[no value]
PopularPhotography_19531101_0033_005_0145.xml
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135
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MORGAN & LESTER
[no value]
MORGAN & LESTER
[no value]
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PopularPhotography_19531101_0033_005_0146.xml
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136
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PopularPhotography_19531101_0033_005_0147.xml
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137
137
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G-M LABORATORIES INC.
[no value]
G-M LABORATORIES INC.
[no value]
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PopularPhotography_19531101_0033_005_0148.xml
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137
137
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RADIANT LAMP CORPORATION
[no value]
RADIANT LAMP CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19531101_0033_005_0149.xml
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138
138
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Advertisement
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PopularPhotography_19531101_0033_005_0150.xml
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139
139,140,141,142,143,144
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PopularPhotography_19531101_0033_005_0151.xml
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144
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classified advertising
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PopularPhotography_19531101_0033_005_0152.xml
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147
147
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Tiffen MARKETING COMPANY
[no value]
Tiffen MARKETING COMPANY
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PopularPhotography_19531101_0033_005_0153.xml
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147
147
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CADWELL CORPORATION
[no value]
CADWELL CORPORATION
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PopularPhotography_19531101_0033_005_0154.xml
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147
147
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HOBBYCRAFT STATIONERS
[no value]
HOBBYCRAFT STATIONERS
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PopularPhotography_19531101_0033_005_0155.xml
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148
148
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Burleigh Brooks, Inc.: Rolleicord
[no value]
Burleigh Brooks, Inc.
Rolleicord
[no value]
[no value]
PopularPhotography_19531101_0033_005_0156.xml
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149
149
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19531101_0033_005_0157.xml
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150
150
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EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
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PopularPhotography_19531101_0033_005_0158.xml