Issue: 19530801

Saturday, August 1, 1953
August
2
False
33
Tuesday, December 2, 2014

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0001.xml
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2
2
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General Aniline & Film Corporation
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General Aniline & Film Corporation
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PopularPhotography_19530801_0033_002_0002.xml
advertisement
3
3
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POUNDER & BEST, INC.: Rolleiflex
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POUNDER & BEST, INC.
Rolleiflex
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PopularPhotography_19530801_0033_002_0003.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0004.xml
masthead
4
4
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Masthead
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PopularPhotography_19530801_0033_002_0005.xml
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5
5
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AIR PHOTO SUPPLY CORP.
[no value]
AIR PHOTO SUPPLY CORP.
[no value]
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PopularPhotography_19530801_0033_002_0006.xml
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5
5
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Advertisement
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PopularPhotography_19530801_0033_002_0007.xml
advertisement
6
6,7
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Dowling's
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Dowling's
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PopularPhotography_19530801_0033_002_0008.xml
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8
8
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John G. Marshall Mfg. Co.
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John G. Marshall Mfg. Co.
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PopularPhotography_19530801_0033_002_0009.xml
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9
9
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Polaroid Corp.
[no value]
Polaroid Corp.
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PopularPhotography_19530801_0033_002_0010.xml
advertisement
10
10
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THREE DIMENSION COMPANY
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THREE DIMENSION COMPANY
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PopularPhotography_19530801_0033_002_0011.xml
article
10
10,12
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letters to the editor
‘Shooting Marilyn’
Fiery Cover Girl
Panorama in Korea
Two from Britain
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Like many others, I have seen scores of pictures of Marilyn. I particularly enjoyed those by Mr. Halsman in your June issue, chiefly because of his waggish remarks which accompanied them. Not knowing French, I had to look up the word derrière to be sure Halsman meant what I thought.
PopularPhotography_19530801_0033_002_0012.xml
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11
11
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SYLVANIA
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SYLVANIA
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PopularPhotography_19530801_0033_002_0013.xml
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12
12
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CARL ZEISS, INC.
[no value]
CARL ZEISS, INC.
[no value]
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PopularPhotography_19530801_0033_002_0014.xml
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13
13
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NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0015.xml
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14
14,15
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GRAFLEX
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GRAFLEX
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PopularPhotography_19530801_0033_002_0016.xml
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16
16
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19530801_0033_002_0017.xml
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17
17
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KALART
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KALART
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PopularPhotography_19530801_0033_002_0018.xml
article
18
18,99
Orchids and Brickbats
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Orchids and Brickbats
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BRUCE DOWNES’
MY “warning to young photographers” in the June issue apparently went straight to the heart of a sensitive target and released a storm of letters pro and con. I find myself somewhat distressed, though, to realize that I failed to make myself completely clear, as a consequence of which what I wrote has been interpreted as an attack on existing light photography, which it certainly was not intended to be.
PopularPhotography_19530801_0033_002_0019.xml
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18
18
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Advertisement
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PopularPhotography_19530801_0033_002_0020.xml
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19
19
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westen's
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westen's
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PopularPhotography_19530801_0033_002_0021.xml
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20
20,21
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Willoughlrys
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Willoughlrys
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PopularPhotography_19530801_0033_002_0022.xml
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22
22
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Enteco INDUSTRIES, INC.
[no value]
Enteco INDUSTRIES, INC.
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PopularPhotography_19530801_0033_002_0023.xml
article
22
22,24,26
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
Now, 3-D Television? At last report, Hollywood was still uncertain as to whether true stereoscopic (3-D) movies, widescreen projection (a la CinemaScope and Cinerama), or a combination of both held the key to regaining the audience lost to television.
PopularPhotography_19530801_0033_002_0024.xml
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23
23
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SPIRATONE INC.
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SPIRATONE INC.
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PopularPhotography_19530801_0033_002_0025.xml
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24
24
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LIFE COLOR LABS
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LIFE COLOR LABS
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PopularPhotography_19530801_0033_002_0026.xml
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25
25
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KLING PHOTO CORPORATION
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KLING PHOTO CORPORATION
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PopularPhotography_19530801_0033_002_0027.xml
advertisement
26
26
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Advertisements
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WESTON Electrical Instrument Corporation
WESTON Master II Universal Exposure Meter
WESTON Electrical Instrument Corporation
WESTON Thermometer
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PopularPhotography_19530801_0033_002_0028.xml
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27
27
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BROOKS Cameras
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BROOKS Cameras
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PopularPhotography_19530801_0033_002_0029.xml
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28
28
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EDMND SCIENTIFIC CORP.
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EDMND SCIENTIFIC CORP.
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PopularPhotography_19530801_0033_002_0030.xml
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29
29
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Advertisement
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PopularPhotography_19530801_0033_002_0031.xml
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30
30,31
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MINIFILM CAMERA CORPORATION
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MINIFILM CAMERA CORPORATION
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PopularPhotography_19530801_0033_002_0032.xml
article
32
32,112
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candid shot
Summer’s Upon Us!
Young Woman in a Hurry
Two Anniversaries
Busy Season
Cine-Symbol
Press Club’s New Home
The Polarization Story
Guggenheim and Pulitzer
Stereo Pioneering
Cameras—At Work and After Hours
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the Editors
The months of sun are back—the time of blankets on the beach and cabins on the mountainside and kids at camp—and PHOTOGRAPHY is right in step. You’re holding in your hands a real summertime issue of your favorite camera magazine. More than half its pages are slanted directly toward your summer interests, activities, and problems.
PopularPhotography_19530801_0033_002_0033.xml
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33
33
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E. LEITZ, INC.: THE LEICA FLASH UNIT
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E. LEITZ, INC.
THE LEICA FLASH UNIT
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PopularPhotography_19530801_0033_002_0034.xml
article
34
34,35,36,37,93,94
HOW ITS DONE
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Flowers—and how to photograph them
Want to capture Nature’s colorful garden beauty? Then here’s the low-down by two famous experts
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SAMUEL H. GOTTSCHO
WILLIAM H. SCHLEISNER
WHEN GENTLE ZEPHYRS buffet nature into graceful movement, the charming spectacle may inspire the muse of poet and composer (not to mention the moviemaker) , but for the still photographer of flowers waiting with desperate patience for the breeze to stop long enough for a sharp picture, it is just a pain in the neck.
PopularPhotography_19530801_0033_002_0035.xml
article
38
38,39,40,41
PICTURE FEATURES
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BEACHCOMBING with a camera
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IN SUMMER, the beach is a great place to be. even for people who don’t have cameras. For the photographer, the sandy seashore is a sun-baked wonderland, a place where people shed inhibitions along with their street clothes, where plain girls are pretty and pretty girls are terrific—and where there’s a picture everywhere you turn.
PopularPhotography_19530801_0033_002_0036.xml
article
42
42,43
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street-corner INFERNO
On a summer night in the city, Lou Bernstein found the mood and feeling of Dante's underworld
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THE WEIRD FIGURES on the opposite page, emerging from black night into brilliant light, are just kids enjoying one of their, time-honored hot-weather pastimes—refreshing under the spray from a fire hydrant. Lou Bernstein, a photographic salesman with an eye for the unusual and dramatic, found them on a Brooklyn street-corner and rushed for his camera.
PopularPhotography_19530801_0033_002_0037.xml
article
44
44,45,46
HOW ITS DONE
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CLOUDS
YOU’VE USED THEM TO IMPROVE YOUR LANDSCAPES—NOW TRY MAKING THEM YOUR CENTER OF INTEREST
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EVER SINCE PICTURE-TAKING began, photographers have been cloud-conscious. Cumulus, Cirrus, stratus, and nimbus have been pressed into service to fill the empty sky area in landscapes, outdoor portraits, and matter-of-fact architectural and industrial shots.
PopularPhotography_19530801_0033_002_0038.xml
article
47
47,48,49,106
Which Tone?
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which tone?
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WILL toning help interpret your subject? Opinions on toning are sharply divided. Many photographers would say no against any form of it. On the other hand, equally serious photographers will spend hours toning a salon print. Those favoring the process feel it is a darkroom technique that can help create a mood.
PopularPhotography_19530801_0033_002_0039.xml
article
50
50,51,52,53,107
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POLAROID—the dramatic filter
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PETER GOWLAND
THE dramatic quality inherent in dark blue skies can be imparted to your outdoor color pictures by shooting your subjects against a sky background with a Polaroid or other polarizing filter in front of your camera lens. In a way, the result can be compared to what you get from a yellow, red, or green filter in black-and-white photography: the darkened sky contrasts pleasantly with your principal subject.
PopularPhotography_19530801_0033_002_0040.xml
article
54
54,55
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color slides from our readers
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WHY DID WE BUY these three slides? What made them seem worthy of reproduction as examples of good color photography? Craig’s shot of a pretty lifeguard is a simple but well-organized picture with a bright, crisp look that epitomizes summer and the beach.
PopularPhotography_19530801_0033_002_0041.xml
article
56
56,57
COLOR FEATURES
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STEREO FROM OUR READERS
SEEING STEREO
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lODAY'S STEREO is the vigorous, reborn infant of photography. Keeping pace with its growth. PHOTOGRAPHY this month expands its Pictures from Readers deportment to include three-dimensional photos in color. We will pay $40 for each slide accepted.
PopularPhotography_19530801_0033_002_0042.xml
article
58
58,59
GENERAL INTEREST
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3 prize-winners
Twelfth annual Graflex Contest awards $10,000 to professionals and amateurs
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THE pictures shown here are the three top prizewinners in the Color Class of the 1953 Graflex Contest. Open to professionals and amateurs but restricted to pictures made with Graflex, Ciro 35 or Ciroflex cameras, the contest drew 21/2 times as many entries as the previous year’s record high.
PopularPhotography_19530801_0033_002_0043.xml
article
60
60,61
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WATER-BATH DEVELOPMENT
To prevent excessive negative contrast process your film partially in developer, then immerse for remaining time in water
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ARTHUR BARNEY
SUMMER is the time of exaggerated contrasts, of pitch black shadows and blazing white highlights. It is the time of year when the photographer has more problems than just keeping cool. Every time his shutter clicks in harsh, hot sunlight, he risks winding up with an unprintable negative.
PopularPhotography_19530801_0033_002_0044.xml
article
62
62,63,64,65,66,67,82,83
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learn to SEE
A talented young photographer tells how she found these interesting pictures. Her experience will stimulate your own visual imagination and help you develop an observing eye
Technical Data
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MARGERY LEWIS
Here’s an unusual kind of how-to-do-it article: a simple, revealing discussion about the most creative part of photography—learning to see good pictures everywhere. Photographers rarely are articulate about their inner processes when seeking or taking pictures.
PopularPhotography_19530801_0033_002_0045.xml
article
68
68,69,111
HOW ITS DONE
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FUN WITH PASTE-UPS
A photographer with a new slant on collage tells how to make pictures with simple tools and ingenuity
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JACK L. BRIGGS
PASTE-UPS are the key to an extraordinary photographic world. Grown men can be dwarfed by a little vacuum cleaner, a small girl can hold up the earth on one finger, or a grandfather do a trapeze act. This magic can be accomplished with a little planning, simple tools and your camera and darkroom.
PopularPhotography_19530801_0033_002_0046.xml
article
70
70,71,72
HOW ITS DONE
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COLOR CLINIC
Panel of top-flight experts helps amateurs solve some knotty problems
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Bob Schwalberg
A MATEUR color photographers in the New York City area were treated recently to a clinic at which ranking experts in the field of color photography and its reproduction answered questions on every phase of the subject for a period of almost two hours.
PopularPhotography_19530801_0033_002_0047.xml
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73
73,74
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19530801_0033_002_0048.xml
article
75
75
HOW ITS DONE
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LESSONS FROM PICTURES
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A GOOD photograph begins with a creative idea, a flash of “inspiration,” or the sudden recognition of an image amid the whirligig of life. But an idea alone is not enough; without adequate technical knowledge the photographer fails to translate his vision into a meaningful black-and-white image.
PopularPhotography_19530801_0033_002_0049.xml
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76
76
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KARAT FLMS INC.
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KARAT FLMS INC.
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PopularPhotography_19530801_0033_002_0050.xml
article
76
76,84,85
photo tips
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photo tips
Keeping Solutions Uncontaminated
New Use For Cookie Canisters
For Filter Identification
Space-Saving Illumination
Easy Handling of Sheet Film
Magnify for Accurate Development
Pouring Without Funnel
For Your Cable Release
Film Hanger Efficiency
If Enlarger Head Sticks
Serviceable Gadget Bag
Substitute Air Syringe
Repair of Enameled Trays
Dustless Negative Carriers
Double-Duty Dryer
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Contamination of darkroom solutions can be avoided by using the same tray always for one particular solution. A series of dots will identify trays—one dot for developer; two for stop bath; three for hypo; four for water. On dark trays make dots with porcelain enamel applied lightly with eraser end of pencil; for white trays, use red fingernail polish.
PopularPhotography_19530801_0033_002_0051.xml
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77
77
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19530801_0033_002_0052.xml
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78
78
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MOVIE-OF-THE-MONTH CLUB
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MOVIE-OF-THE-MONTH CLUB
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PopularPhotography_19530801_0033_002_0053.xml
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78
78
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Konica
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Konica
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PopularPhotography_19530801_0033_002_0054.xml
article
78
78
contests and markets
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contests and markets
CONTESTS
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ANSCO announces a color snapshot contest opening June 15 and ending September 30 with a total of 101 prizes amounting to $12,000. An unlimited number of photographs may be entered in each of two classes, scenic and human interest, with 50 prizes being awarded to the best in each category.
PopularPhotography_19530801_0033_002_0055.xml
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79
79
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SUPREME PHOTO SUPPLY CO.
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SUPREME PHOTO SUPPLY CO.
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PopularPhotography_19530801_0033_002_0056.xml
article
80
80
CAREERS
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Advertising Illustration
careers iv
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CHARLES KERLEE
ADVERTISING illustration demands all a photographer’s imaginative resources. Unlike commercial photography that calls for only routine recording with literal exactness, illustration takes more ability and pays more money. Experience and training are necessary before one can become an illustrator.
PopularPhotography_19530801_0033_002_0057.xml
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81
81
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EIGHT-SIXTEEN FILMS
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EIGHT-SIXTEEN FILMS
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PopularPhotography_19530801_0033_002_0058.xml
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83
83
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BERNDT-BACH, INC.
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BERNDT-BACH, INC.
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PopularPhotography_19530801_0033_002_0059.xml
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84
84
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MICO PHOTO PRODUCTS
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MICO PHOTO PRODUCTS
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PopularPhotography_19530801_0033_002_0060.xml
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84
84
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THE EDNALITE OPTICAL CO., INC.
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THE EDNALITE OPTICAL CO., INC.
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PopularPhotography_19530801_0033_002_0061.xml
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85
85
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CAMERA UTILITIES, INC.
[no value]
CAMERA UTILITIES, INC.
[no value]
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PopularPhotography_19530801_0033_002_0062.xml
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86
86
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Bell & Howell
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Bell & Howell
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PopularPhotography_19530801_0033_002_0063.xml
article
87
87,88,89,96,98
amateur moves section
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Three C's for Movie Makers
CONTRAST
CONTINUITY
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JAMES DOBYNS
WHEN A PHOTOGRAPHER speaks of contrast he is thinking in terms of the relative strength of highlights and shadows. If highlights are very white and the shadows extremely dark in a print, it is contrasty. If the highlights are light gray and the shadows are only dark gray instead of near black, the print is flat, low in contrast.
PopularPhotography_19530801_0033_002_0064.xml
article
90
90,91,98
MOVIES
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SILHOUETTES
They add drama, variety, impact to your movies. All they require are a brilliant background and underlighted foreground
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LOUIS ELL
HAVE YOU EVER tried a movie scene in silhouette? The silhouette is simply produced, and can do so much toward providing dramatic emphasis in the monotonous flow of fully lighted shots, that there is no reason why it should not be used whenever it can be introduced properly into the film story.
PopularPhotography_19530801_0033_002_0065.xml
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92
92
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Da-Lite SCREEN CO., INC.
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Da-Lite SCREEN CO., INC.
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PopularPhotography_19530801_0033_002_0066.xml
article
92
92
MOVIES
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Hollywood report
On the 3-D Band-Wagon
Wide-Screen ala MGM
Stereoscopic, Stereophonic Rita
More Science Fiction
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Louis Hochman
Trying to keep up with all the new 3-D and wide-screen developments in this stereo-stricken town is like trying to keep tabs on the progeny of newlywed rabbits without an adding machine. Among the many ’visions, ’scopes, and ’ramas flooding the field, are such systems as Paravision, Depth-O-Vision, Stereovision, Natural Vision, CinemaScope, Variascope, Magnascope, Vistarama and Cinerama.
PopularPhotography_19530801_0033_002_0067.xml
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94
94
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Advertisements
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PopularPhotography_19530801_0033_002_0068.xml
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95
95
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Paillard Products, Inc.: Bolex Stereo
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Paillard Products, Inc.
Bolex Stereo
[no value]
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PopularPhotography_19530801_0033_002_0069.xml
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96
96
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ATLAS PHOTO SALES COMPANY
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ATLAS PHOTO SALES COMPANY
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PopularPhotography_19530801_0033_002_0070.xml
advertisement
97
97
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REVERE CAMERA COMPANY
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REVERE CAMERA COMPANY
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PopularPhotography_19530801_0033_002_0071.xml
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98
98
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Advertisement
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PopularPhotography_19530801_0033_002_0072.xml
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98
98
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REEL-O-RAMA
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REEL-O-RAMA
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PopularPhotography_19530801_0033_002_0073.xml
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99
99
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Advertisement: PHOTOGRAPHY
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PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0074.xml
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100
100
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LABORATORIES INC.
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LABORATORIES INC.
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PopularPhotography_19530801_0033_002_0075.xml
advertisement
100
100
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NUCLEAR PRODUCTS CO.
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NUCLEAR PRODUCTS CO.
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PopularPhotography_19530801_0033_002_0076.xml
article
100
100,101
camera clubs
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camera clubs
Let’s Change the Ritual
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Whit Hillyer
How about kicking around a slightly touchy subject for a minute or two this month? I refer to the “honors” awarded by national and international amateur photographic organizations such as PSA and the Royal. Space limitations forbid any detailed description of how the honored ones are chosen.
PopularPhotography_19530801_0033_002_0077.xml
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101
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PopularPhotography_19530801_0033_002_0078.xml
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1O2
1O2
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Advertisements
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PopularPhotography_19530801_0033_002_0079.xml
article
1O2
1O2,103,104,105
stereo today
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stereo today
Viewerless Viewing
Third Dimensional Packaging
Lionel Rumor Confirmed
Fixed-Focus Viewer
The Chicken and the Egg
Ready-Made Stereo Views
Stereoscopic Putty
Therapeutic Stereo
The Negative Approach
Sawyer Viewer in Works
Stereo in the X-ray Lab
Experiment in Projection
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Robert L. Mclntyre
Have you envied the stereo fans who can hold a slide at arm’s length and see it in full depth without a viewer? The trick calls for relaxing the muscles that converge your eyes so each one looks straight ahead at the proper transparency. It isn’t easy to begin with, but once you get the knack it gets simpler every time you try.
PopularPhotography_19530801_0033_002_0080.xml
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103
103
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Heiland
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Heiland
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PopularPhotography_19530801_0033_002_0081.xml
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104
104
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Advertisement: PHOTOGRAPHY
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PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0082.xml
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104
104
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PopularPhotography_19530801_0033_002_0083.xml
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104
104
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PopularPhotography_19530801_0033_002_0084.xml
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104
104
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Advertisement: PHOTOGRAPHY
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PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0085.xml
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105
105
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BROWN-FORMAN INDUSTRIES
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BROWN-FORMAN INDUSTRIES
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PopularPhotography_19530801_0033_002_0086.xml
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106
106
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J. B. PERRIN & CO., Inc.
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J. B. PERRIN & CO., Inc.
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PopularPhotography_19530801_0033_002_0087.xml
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106
106
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COLUMBIAN ENAMELING & STAMPING CO., Inc.
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COLUMBIAN ENAMELING & STAMPING CO., Inc.
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PopularPhotography_19530801_0033_002_0088.xml
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MAIL-BAG FILM SERVICE
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MAIL-BAG FILM SERVICE
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PopularPhotography_19530801_0033_002_0089.xml
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106
106
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DAVIDSON MANUFACTURING CO.
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DAVIDSON MANUFACTURING CO.
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PopularPhotography_19530801_0033_002_0090.xml
article
106
106
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PHOTOGRAPHY'S
Traveling Salons
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These Salons comprise a selection of the prize-winning prints from PHOTOGRAPHY’S past international picture contests. They are available to clubs, schools, stores and other organizations open to the general public. Simply write: Salon Director, PHOTOGRAPHY, 366 Madison Ave., New York 17, N. Y. During periods when the demand for Salons exceeds our supply, you will receive all pertinent information and be placed on our waiting list to receive a Salon at the first opening.
PopularPhotography_19530801_0033_002_0091.xml
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Advertisement: PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0092.xml
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108
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Advertisements
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PopularPhotography_19530801_0033_002_0093.xml
review
108
108,109,110,111
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trade notes and news
CAMERAS
PROJECTORS
LENSES
FLASH
FILTERS
TRIPODS
DARKROOM EQUIPMENT
EXPOSURE
SOUND RECORDING
MISCELLANEOUS
Calumet Manufacturing Co.
[no value]
Calumet Manufacturing Co.
METAL VIEW CAMERA
$295
METAL VIEW CAMERA, an 8xlO, is being manufatctured by the Calumet Manufacturing Co., 2326 S. Michigan Ave., Chicago 16, III. Planned for commercial and portrait photography, the camera provides 30-degree swings on each side of vertical position in front and rear. Horizontal swings are unlimited. Double extension track allows 31-inch bellows draw at full extension. A sliding tripod block on bottom of camera may be positioned at center of gravity. Made of aluminum, its control knobs are of aluminum and brass. Price, Model No. CC-800, $295, F.O.I Chicago. Accessories available: 5x7 and 4x5 reducing backs; carrying case; holders. FOLDING CAMERA, the Life-O-Rama III, is distributed in the United States by the Life-O-Rama Camera Corp., 230 Fifth Ave.,
Calumet Manufacturing Co.
roll-film camera
$6
New York 1, N. y. A 120 roll-film camera, it takes 12, 2½x2¼ shots, has 75-mm Ennar f/3.5 coated lens, shutter speeds from 1/25 to 1/200 sec with built-in synchronization for flash lamps and electronic flash, and double exposure prevention. Price, $29.95 case, $6 flash gun, $7.95.
Calumet Manufacturing Co.
GRAFLEX
$158
GRAFLEX "22" Model 400F is now available through all Graflex dealers. The latest model in this twin lens reflex series, it has an 83-mm Graflex Optar f/3.2 lens, Graphex Synchro shutter with speeds from 1 to 1/400 sec, T & B and full flash synchronization. Price, $158.
Calumet Manufacturing Co.
NEW BALDA CAMERA
$67.50
NEW BALDA CAMERA, the Ba1dax 120. is being distributed in this country by Kling Photo Corp., 233 Fourth Ave., New York 3, N. V. It has an 80-mm Schneider Radionar f/2.9 lens, fully synchronized MX Prontor SV shutter with eight speeds to 1/300 sec and B, automatic self-timer and takes 12, 2½x2½ exposures. Price, $67.30.
Calumet Manufacturing Co.
MOVIE CAMERA
$59.50
MOVIE CAMERA, the Keystone Capri 8 mm, is announced by the Keystone Camera Co., Inc., 151 Hallet St., Boston 24, Mass. it features a wide optical viewfinder, quiet running, safety footage indicator which gives immediate signal if camera iS not properly loaded or operated. It has an f/2.8 Anastigmatic lens. Price, $59.50.
Calumet Manufacturing Co.
16-mm movie Kodascop Pageant Sound Projector
$350
NEW MODELS of the 16-mm movie Kodascop Pageant Sound Projector Model 1 are being offered by the Eastman Kodak Co., Rochester 4, N. Y. The first, Model AV-071 features a new shutter which provides an increase of 43 per cent in screen illumination over the present Kodascope Pageant. Price, $400• The second, Model AV-151, has a 15-watt amplifier and separate 12-inch speaker. Price, $350. The third, Model AV-151E, offers both the improved shutter and amplifier-speaker system. Price, $530. The Kodascope Pageant Sound Projector Model 1 will continue to be offered by the company.
Calumet Manufacturing Co.
KEYSTONE EIGHTY
$99.50
KEYSTONE EIGHTY, a new 8-mm projector by Keystone Camera Co. Inc., 151 Hallet St., Boston 24, Mass., has a watt lamp, takes 400foot reel, electric rheostatic speed controls and a "lite-omatic" plug which wi1l switch room lamp off when projector is ready to go and on when projection is finished. Price. $99.50 The improved Keystone Sixty-Six 750-watt Projector is priced at $127.50.
Calumet Manufacturing Co.
SINGLE FRAME STEREO projector
$3.95
SINGLE FRAME STEREO projector Slide carrier is being manufactured by Brumberger Sales Corp., 34 Thirty-Fourth St., Brooklyn 22, N. Y. The carrier allows single frame projection of regular stereo slides on Brumberger slide projectors without having to separate the pair. Price, $3.95.
Calumet Manufacturing Co.
PROJECTOR CASE
$9.95
PROJECTOR CASE in two-tone leatherette is being poduced by the Brumberger Sales Corp., 34 Thirty-Fourth St., Brooklyn 32, N. Y., for their model 1405 Fleetwood. 1422 Riviera and 130 Bel-Air projectors. Price, $9.95.
Calumet Manufacturing Co.
HAND STEREO viewer
$12.95
HAND STEREO viewer, the Sterling Stereo Viewer, with separate adjustments on lens for each eye, inter-ocular adjustment, and internal battery illumination, is being Offered by the Sterling Co., 148 East Superior St., Chicago 11, Ill. Price, $12.95.
Calumet Manufacturing Co.
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$3.95
SCREEN for table and wall projection, the Thrifty, is available in sizes of 18x24 inches, 22x30, 30x30 and sell for $3.95, $4.95 and $5.95 respectively, with a slight increase on the West Coast. The screen, kept taut by a single stretcher bar and designed to rest securely on tables, is being offered by the Radiant Mfg. Corp., 2627 Roosevelt Rd., Chicago 8, 111.
Calumet Manufacturing Co.
TWO ELITAR lenses
$34.95
TWO ELITAR lenses for 16-mm cameras, both in C mounts, are being offered by the Interstate Photo Supply Corp., 28 West 22nd St., New York 10, N. Y. The 3-inch Elitar f/2.5 telephoto has click stops, focuses from 5½ feet to infinity and stops down to f/22. Price, $44.50. The second, a 17-inch f/2.7 wide-angle lens, is coated and focusses from 10 inches to infinity. Price, $34.95.
Calumet Manufacturing Co.
DALLMEVER LENSES
DALLMEVER LENSES are again in production and wil1 be imported to this country by Alco Photo Supply Corp., 902-91 0 Broadway, Xew York Kt, X. Y.
Calumet Manufacturing Co.
HIGH SPICED CANON lenses
$328.30
HIGH SPEED CANON lenses, a 50-mm f/1.5 and an 85-mm f/1.5, are available, according to the importers of Canon products, Balfour, Guthrie & Co., Ltd., 67 Wall Street, New York, N. Y. The prices of the lenses alone, 50-mm, $214.65; 85-mm, $328.30. The Canon camera Model IV S-2 with the 50-mm lens is priced at $352.40.
Calumet Manufacturing Co.
[no value]
FARRAND OPTICAL CO. announces that Dr. A. W. Tronnier of Germany, a designer of several well-known lenses, has joined their company and will live in this country.
Calumet Manufacturing Co.
ELGEET CASES
$2.95
ELGEET CASES to carry lenses made by the Elgeet Optical Co., 838 Smith St., Rochester 6, N. Y., are available. Cases come in three sizes and are priced at $2.95 and $4.75.
Calumet Manufacturing Co.
FERN KILAR
$240
FERN KILAR 400-mm f/5.6 lens, made by Kilfitt-Munich in Western Germany and distributed by the Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y., is a new long-focus—not telephoto—lens. It has over-dimensioned front lens, 106-mm diameter; diaphragm far behind lens elements near camera flange ; internal light baffles block marginal rays and permit center rays only to reach the film. It comes with a filter slot and filter holder for 2-inch square gelatines located at the “neck” of the lens behind the diaphram, and stops down to f/4 5. With adapters it can be used with most 35-mm cameras. Price, $240.
Calumet Manufacturing Co.
Tele-Astro lenses
$69.50
STERLING-HOWARD CORP., . 561 East Tremont Ave., New York 57, N. Y., are the United States; distributors of the new line of Tele-Astro lenses. The following, complete with present diaphragms and Converto focusing mounts, are now available; 135-mm coated f/3.5 Astro, $69.50; 150-mm coated f/5.5 Tele-Astro, $79.50; and 180-mm coated f/5.5 Tele-Astro, $89.50.
Calumet Manufacturing Co.
ROLLEIFLEX BRACKET
$4
ROLLEIFLEX BRACKET for the C.O.C. Rocket Flash gun has been introduced by the Camera Optics Mfg. Corp., 101 West 47th St., New York, N. Y. It attaches directly on the bayonet mounting of the Rollei viewing lens and permits use with any popular C.O.C. Pocket Flash gun. Price, alone, $4.50, when purchased with gun, $4.
Calumet Manufacturing Co.
CIRCLE FLASH
$39.95
CIRCLE FLASH, a close-up electronic flash bulb built to fit around any lens for use in dental and medical photography, is now supplied by Circle Flash Co., 507 5th Ave., New York 17, N. Y., to fit the following electronic flash units; Hershey Sunlite II, Hershey Sunlite Flash Saver, Thriftlite Commander, Harwood IV, Crown, Mighty II, Heiland Strobonar V, Stroho Research Strobofiash II, Powell Nightclubber, Carter, Epco Econoflash, and Speedlight Center Swifty. Price, $39.95.
Calumet Manufacturing Co.
JEN SUPERSTROBE
$118.50
JEN SUPERSTROBE, a 110-watt second dry-cell operation electronic flash unit originally developed for the military service, is available for commercial use through Jen Products Sales Co., 419 West 42nd St., New York 36, N. Y. Powered by two 225-volt dry cells, the company claims to get 3,000 flashes per set of batteries. It weighs 7¿lbs and is claimed to have a guide number of “55 with daylight color film.” Can be converted into a-c unit through use of an AC Power Pak. Prices, Model FA Jen Super Strobe AC Pak complete, $130.90; Model EB dry-cell unit, less batteries, $118.50; and Model EC with AC Pak and battery case, less batteries, $138.90. Prices include shutter cable, shoe or bracket.
Calumet Manufacturing Co.
CIRO-FLFX FLASH
$18.75
CIRO-FLFX FLASH and electronic flash synchronization, all in one unit, will be installed in any model of the camera for $18.75 by International Camera Corp., 844 West Adams St., Chicago 7, 111.
Calumet Manufacturing Co.
SIDELIGHT extension
$6.95
SIDELIGHT extension, Model PFSL, for use with the C.O.C. Pocket Flash line is available through Camera Optics Mfg. Corp., 101 West 47th St., New York 36, N. Y. Price $6.95. It has 15-foot extension cord.
Calumet Manufacturing Co.
B-C FLASH UNIT
$9.95
B-C FLASH UNIT for Argus C-3, Model PF.JBC of C.O.C. Pocket Flash, can be obtained through the Camera Optics Mfg. Corp., 101 West 47th St., New York, N. Y. Unit plugs right into camera body. No cable required. Price, $9.95.
Calumet Manufacturing Co.
LUMAX ELECTRONIC Flash unit
$49.95
LUMAX ELECTRONIC Flash unit, a lowprice unit, is being manufactured by the Lumax Manufacturing Co., 4S9 Sixth Ave., New York 11, N. Y. It weighs 2*4 lbs., has flash duration of 1/1000 sec., cycling time between flashes 12 sec. and is for use with all cameras having X (zero) delay. Price, $49.95.
Calumet Manufacturing Co.
STEREO BRACKET
$10.95
STEREO BRACKET, the Dagar, designed to fire any 4x5 camera simultaneously with a Stereo Realist on a single flashbulb is announced by Republic Picture Services, 140 West 174th St., Bronx, New York. Price, $10.95. Present model can be used only with Heiland gun but cómpany expects to have other models available shortly.
Calumet Manufacturing Co.
ENTECO FILTER AND ACCESSORY
ENTECO FILTER AND ACCESSORY line is now being distributed by Burke and James, Inc., 321 S. Wabash Ave., Chicago 4, 111. A descriptive booklet free upon request to the company.
Calumet Manufacturing Co.
FILTER WALLT
$3.50
FILTER WALLTÍT (for Series IV filters) made of top-grain cowhide is available through Enteco Industries, Inc., 610 Kosciusko St., Brooklyn, N. Y. It accommodates six filters. Price, $3.50.
Calumet Manufacturing Co.
LINHOF GEARED Tripod Dolly
$250
LINHOF GEARED Tripod Dolly, for use with professional still and ciné cameras, is available through Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y. The dolly permits base spread from IS inches to five feet. Center crank controls spread of dolly. Tripod feet rest in cups over wheels. It weighs 28 pounds. Price, $250.
Calumet Manufacturing Co.
LINHOF STUDIO TRIPOD
$69.95
LINHOF STUDIO TRIPOD, available in two or three-section models, can be obtained through Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y. It weighs 6V2 lbs, permits camera positions from floor level up to 60 or 73 inches, for two and three-section model respectively. Price, twosection model, $69.95 ; three-section models, $79.95.
Calumet Manufacturing Co.
LITE-TITE Ventilator
$14.95
LITE-TITE Ventilator, designed for darkroom use, is available through the Stratfield Co., 43 4 Grand St., Bridgeport, Conn. It is all-metal, 12 inches high ; manufacturer claims it will fit any wall, any thickness. It is ready to install. Price, $14.95.
Calumet Manufacturing Co.
DEHUMIDTFIER
$110
DEHUMIDTFIER which cools by removing moisture from air can be obtained from the Abbeon Supply Co., 17 9-21 Jamaica Ave., Jamaica 32, N. Y. Unit is 16 inches high, 10 inches wide and 17 inches long, weighs 55 pounds. It has compressor motor of YH h.p. Price, $110 F.O.B., Jamaica, N. Y.
Calumet Manufacturing Co.
ODORGUARD
$12.95
ODORGUARD darkroom air fresheners, electrical deodorizers, are being manufactured by Brill-Sloane Co., 4041 Ridge Ave., Philadelphia 29, Pa. Prices range from $7.95 to $12.95.
Calumet Manufacturing Co.
AUTOMATIC FILM loading reel
$2.95
AUTOMATIC FILM loading reel and developing tank is being produced by Windman Brothers, 3325 Union Pacific Ave., Los Angeles, Calif. The Yankee Speed-OMatic reel permits loading by a simple twisting motion after the film is started. Reel has only two parts and does not depend on springs, catches or feeding action. Available in 10 or 2 6 oz sizes. Reels take film from 35-mm to 116. Price, for Standard model, $3.90 ; for Clipper, $2.95.
Calumet Manufacturing Co.
ENLARGER-PROJECTOR
$1.25
ENLARGER-PROJECTOR focusing aid, the Focus 20/20, a positive pattern that slips into enlarger, carrier or projector, is being produced by Photo-Mart, 365 East 193rd St., New York 58, N. Y. Prices vary from 3 5 cents for a 3 5-mm size positive transparency to $1.25 for a 5x7.
Calumet Manufacturing Co.
DRY MOUNTING
$136.95
DRY MOUNTING press, the U. P. Jumbo, is announced by the Uricheck Photo Co., 951 Burton St., Freeland, Pa. It has a 15x18-inch plate, open on three sides; it mounts 36x108-inch prints in sections. Price, $136.95.
Calumet Manufacturing Co.
PENCIL EXPOSURE GUIDE
$1
PENCIL EXPOSURE GUIDE has been devised by Sylvania Electric Products Inc., 17 4 0 Broadway, New York 19, N'. Y. A rotating exposure chart for flash is printed around the barrel of the pencil. It gives data for 12 types of flash lamps, 10 different film types, and exposures ranging from 4 to 50 feet from the camera. All the photographer has to do is line up his flashbulb type with the desired shutter speed and the film type and then read off the aperture in relation to the distance. Price $1.
Calumet Manufacturing Co.
[no value]
GENERAL ELECTRIC Co. announces that it has produced its one-millionth photographic exposure meter at its West Lynn, Mass., plant.
Calumet Manufacturing Co.
NEW PLASTIC REEL
NEW PLASTIC REEL for use with magnetic tape recorders is being manufactured by the Minnesota Mining and Manufacturing Co., 900 Fauquier St., St. Paul 6, Minn. Containing 45% more plastic, it features wider, heavier spokes to prevent reel warpage.
Calumet Manufacturing Co.
BATTERY OPERATED TAPE recorder
BATTERY OPERATED TAPE recorder, a portable model, is being manufactured by Ectro, Inc., 425 S. Sandusky St., Delaware, Ohio. Named the Cub Corder, it weighs 13 lbs, and is designed to record for two hours on one battery charge. It is powered by a 4-volt storage battery which has normal life span of 4 50 hours. Battery can be recharged by plugging directly into cigarette lighter outlet of a car or from an accessory charger which recharges the battery from regular 115-230 volt current.
Calumet Manufacturing Co.
PORTABLE A-C tape recorder
$335 to $385
PORTABLE A-C tape recorder, the Magnematic, is a 110-volt machine weighing 19 lbs, which is being produced by the Amplifier Corp. of America, 398 Broadway, New York 13, N. Y. The unit is push-button operated, and uses 5-inch plastic or metal reels of standard % -inch tape. Operates on 110/125-volt 50/60 cycle power lines. Prices range from $335 to $385.
Calumet Manufacturing Co.
[no value]
REEVES SOUNDCRAFT Corp. lias reduced the price for their Magna-Stripe process on 16-mm developed prints. The new list price is 2 M> cents per foot. Previous price was 3% cents per foot.
Calumet Manufacturing Co.
[no value]
“PIONEER TRACKS,” a new publication for magnetic sound and movie makers is being edited and published by the Bell & Howell Co., 7100 McCormick Road, Chicago 45, III. The first issue will go to owners of Bell Howell’s magnetic sound projector. Subsequent issues will be sent free of charge to anyone interested upon request.
Calumet Manufacturing Co.
HIGH RESOLUTION PLATES
HIGH RESOLUTION PLATES are being manufactured for general distribution by the Eastman Kodak Co., Rochester 4. N. Y. The plates are the same as those which have been produced until now in limited quantities as Kodak Spectroscopic Plates, Type 54 8-GH ; they are being offered in sizes from 1x3 to 8x10 inches.
Calumet Manufacturing Co.
SPERLING ACCESSORIES
$39.95
SPERLING ACCESSORIES for the Exacta, Leica and Prak tica cameras are being imported into the United States by the Kine Camela Co., 11 West 20th St., New York, N. Y. The importations include: Penta Prism viewfinder for the Exacta, price, $39.95 ; Sperling Prism Finder for the Praktica FX, price, $19.95; and the Proflex bellows extension for Kine-Exacta, Praktica FX and the Leica.
Calumet Manufacturing Co.
CAMERA BAG
$37.50
CAMERA BAG for Sor 16-mm movie cameras and any still camera to 4x5 Graphic is introduced by the Ruko Company, 3 West 18th St., New York, N. Y. The X-Pando “Pro” bag is made of topgrain leather and measures 12 VL>x2 x5. It lias special zipper expansion unit. Price, $37.50.
Calumet Manufacturing Co.
PRICE REDUCTION
$99.50 to $89.50
PRICE REDUCTION is announced by Argus Cameras, Inc., 405 Fourth St., Ann Arbor, Mich., on tlie Argus C-4 camera. Reduction is from $99.50 to $89.50. The C-4 Flash attachment is priced at $10 and the carrying case for the camera, $7.50.
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PopularPhotography_19530801_0033_002_0094.xml
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MARKETING COMPANY
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MARKETING COMPANY
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PopularPhotography_19530801_0033_002_0095.xml
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109
109
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ERCONA CAMERA CORP.
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ERCONA CAMERA CORP.
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PopularPhotography_19530801_0033_002_0096.xml
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110
110
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Advertisements
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PopularPhotography_19530801_0033_002_0097.xml
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111
111
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elgeet OPTICAL COMPANY, Inc.
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elgeet OPTICAL COMPANY, Inc.
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PopularPhotography_19530801_0033_002_0098.xml
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112
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Advertisements
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PopularPhotography_19530801_0033_002_0099.xml
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113,114,115,116,117
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the photographic market place
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PopularPhotography_19530801_0033_002_0100.xml
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classified advertising
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PopularPhotography_19530801_0033_002_0101.xml
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120
120
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Advertisement: PHOTOGRAPHY
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PHOTOGRAPHY
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PopularPhotography_19530801_0033_002_0102.xml
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120
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Advertisement
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PopularPhotography_19530801_0033_002_0103.xml
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121
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PANORAM FILM LABS
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PANORAM FILM LABS
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PopularPhotography_19530801_0033_002_0104.xml
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IRVING KLAW
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IRVING KLAW
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PopularPhotography_19530801_0033_002_0105.xml
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121
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THE NEGA-FILE CO.
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THE NEGA-FILE CO.
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PopularPhotography_19530801_0033_002_0106.xml
advertisement
122
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ABE COHEN'S EXCHANGE, INC.
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ABE COHEN'S EXCHANGE, INC.
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PopularPhotography_19530801_0033_002_0107.xml
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19530801_0033_002_0108.xml
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124
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
[no value]
[no value]
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PopularPhotography_19530801_0033_002_0109.xml