Issue: 19530701

Wednesday, July 1, 1953
July
1
False
33
Tuesday, December 2, 2014

Articles
cover
1
1,4
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PHOTOGRAPHY
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PopularPhotography_19530701_0033_001_0001.xml
advertisement
2
2
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General Aniline & Film Corporation.: ANSCO COLOR FILM
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General Aniline & Film Corporation.
ANSCO COLOR FILM
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PopularPhotography_19530701_0033_001_0002.xml
advertisement
3
3
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CALUMET MANUFACTURING COMPANY: CALUMET 8x10 CAMERA
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CALUMET MANUFACTURING COMPANY
CALUMET 8x10 CAMERA
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PopularPhotography_19530701_0033_001_0003.xml
tableOfContents
4
4
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PHOTOGRAPHY
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PopularPhotography_19530701_0033_001_0004.xml
masthead
4
4
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MASTHEAD
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PopularPhotography_19530701_0033_001_0005.xml
advertisement
5
5
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Advertisements
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Sterling-Howard
KINE EXAKTA
Sterling-Howard
ASTRAFLEX II
[no value]
[no value]
PopularPhotography_19530701_0033_001_0006.xml
advertisement
6
6
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John G. Marshall Mfg. Co., Inc.
[no value]
John G. Marshall Mfg. Co., Inc.
[no value]
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PopularPhotography_19530701_0033_001_0007.xml
advertisement
7
7
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Advertisements
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Polaroid Corporation
Pathfinder Model 110
Polaroid Corporation
Model 95
[no value]
[no value]
PopularPhotography_19530701_0033_001_0008.xml
advertisement
8
8
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Enteco INDUSTRIES, INC.
[no value]
Enteco INDUSTRIES, INC.
[no value]
[no value]
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PopularPhotography_19530701_0033_001_0009.xml
article
8
8,10
letters to the editor
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letters to the editor
Relax and Have Fun
Editor’s Point of View
Who Says What’s Art?
Speedligth Story
For Left-Handed Pictures!
Stereo: No Viewer, No Pain
Trade Stereo Slides, Anyone?
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For some time I've been hoping to find an article that would help someone like me—someone who doesn’t know beans about fancy photography. In your April issue I found an article by one Casey Allen that proved to be the shot in the arm I needed. It proved that, despite all I've heard to the contrary, I’m not such a nut after all.
PopularPhotography_19530701_0033_001_0010.xml
advertisement
9
9
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Advertisements
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David White Company
GADGET BAG
David White Company
SUNSHADES AND FILTER HOLDERS
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PopularPhotography_19530701_0033_001_0011.xml
advertisement
10
10
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WOLLENSAK OPTICAL COMPANY
[no value]
WOLLENSAK OPTICAL COMPANY
[no value]
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PopularPhotography_19530701_0033_001_0012.xml
advertisement
11
11
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19530701_0033_001_0013.xml
advertisement
12
12,13
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Advertisements
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ASTRO Berlin Long Distance Lenses
[no value]
REFLEKTA II SV
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PopularPhotography_19530701_0033_001_0014.xml
advertisement
14
14
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Advertisements
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AIR PHOTO SUPPLY CORP.
CROWN SPEED FLASH
AIR PHOTO SUPPLY CORP.
TRIPOD
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PopularPhotography_19530701_0033_001_0015.xml
advertisement
15
15
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The Kalart Co., Inc.: KAL-Q-LATOR
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The Kalart Co., Inc.
KAL-Q-LATOR
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PopularPhotography_19530701_0033_001_0016.xml
advertisement
16
16,17
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Advertisements
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PEERLESS CAMERA STORES
4x5 GRAPHIC Outfit
PEERLESS CAMERA STORES
Latest MX Model
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[no value]
PopularPhotography_19530701_0033_001_0017.xml
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18
18
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
FEDERAL MANUFACTURING & ENGINEERING CORPORATION
[no value]
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PopularPhotography_19530701_0033_001_0018.xml
advertisement
19
19
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Graflex Inc.: GRAFLEX “22”
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Graflex Inc.
GRAFLEX “22”
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PopularPhotography_19530701_0033_001_0019.xml
advertisement
20
20
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Advertisements
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CARL ZEISS, INC.
CONTAX II-a
CARL ZEISS, INC.
CONTAX III-a
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PopularPhotography_19530701_0033_001_0020.xml
advertisement
21
21
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Advertisements
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EDMUND SCIENTIFIC CORP.
30 POWER TELESCOPE
EDMUND SCIENTIFIC CORP.
POCKET COMPARATOR
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PopularPhotography_19530701_0033_001_0021.xml
advertisement
22
22
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BROOKS INSTITUTE OF PHOTOGRAPHY
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BROOKS INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19530701_0033_001_0022.xml
article
22
22,24,100
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C. Lipton
British film manufacturers are maintaining a blistering pace in a new emulsionspeed derby. In mid-1952, Ilford Ltd. announced their “new” HPS panchromatic plate which features a BSI (roughly equivalent to ASA) exposure index of 400 (tungsten, 320) with normal processing in energetic press-film developers.
PopularPhotography_19530701_0033_001_0023.xml
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23
23
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KLING PHOTO CORPORATION
[no value]
KLING PHOTO CORPORATION
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PopularPhotography_19530701_0033_001_0024.xml
advertisement
24
24
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LIFE Color LABS
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LIFE Color LABS
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PopularPhotography_19530701_0033_001_0025.xml
advertisement
25
25
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De JUR · AMSCO CORP.: DeJUR ReFLEX
[no value]
De JUR · AMSCO CORP.
DeJUR ReFLEX
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PopularPhotography_19530701_0033_001_0026.xml
advertisement
26
26,27
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Advertisements
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Omega D-2 Enlarger
[no value]
MINOX III
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PopularPhotography_19530701_0033_001_0027.xml
advertisement
28
28
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Hawaii, Ltd.: The Heiland Strobonar V
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Hawaii, Ltd.
The Heiland Strobonar V
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PopularPhotography_19530701_0033_001_0028.xml
article
28
28
PSA
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PSA
News and Notes about the Photographic Society of America
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P.S. Ayers
PSA’s first national convention in the West will be held Aug. 3-8 in Los Angeles at the famous and spacious Biltmore Hotel. Westerners are expected to attend in far greater numbers than at any previous convention, of course, and PSA folks from the East and other sections of the country are planning to use the convention as a very good reason for picking the West for their summer vacation this year.
PopularPhotography_19530701_0033_001_0029.xml
advertisement
29
29
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Burleigh BrooKs Company
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Burleigh Brooks Company
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PopularPhotography_19530701_0033_001_0030.xml
advertisement
30
30
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Advertisements
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Willoughlys
BROWN LEATHER CASE
Willoughlys
CHROSTAR HARD LEATHER CASE
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PopularPhotography_19530701_0033_001_0031.xml
advertisement
31
31
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Willoughlys: HASSELBLAD
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Willoughlys
HASSELBLAD
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PopularPhotography_19530701_0033_001_0032.xml
advertisement
32
32
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Advertisements
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BROOKS Cameras
Leica IIIC f2 Summitar ctd
BROOKS Cameras
Leica IIIC f3.5 Elmar ctd
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[no value]
PopularPhotography_19530701_0033_001_0033.xml
advertisement
33
33
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Leica E. LEITZ, INC.: Summicron 50 mm f/2
[no value]
Leica E. LEITZ, INC.
Summicron 50 mm f/2
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PopularPhotography_19530701_0033_001_0034.xml
article
34
34
candid shots
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candid shots
From Garbage Truck to City Hall
Last Chance at $25,000
Hoban, Daughter, and Graflex
PSA Will Hear Fishback
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the Editors
Seventeen years ago, Alfred Aidala was driving a truck for New York’s Sanitation Department, but his heart belonged to a 4x5 Speed Graphic. Once, on his day off, he “covered” a baseball game between his co-workers and the Police Department—just for his own amusement.
PopularPhotography_19530701_0033_001_0035.xml
advertisement
35
35
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KONICA CAMERA COMPANY: Konica
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KONICA CAMERA COMPANY
Konica
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PopularPhotography_19530701_0033_001_0036.xml
article
36
36,37
COLOR FEATURES
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Invitation to color
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BD
THIS IS THE TIME, this is the age of color—and this is your invitation to enjoy an issue of PHOTOGRAPHY that makes history once again. Here is more color than you've ever seen in any photographic magazine—sixteen stimulating pages of it beginning with Mario Garettoni's imaginative still life on the opposite page, through a galaxy of pages of bright hues and picture-making ideas, to Arthur Lavine's twilight shot of the Geoige Washington Bridge on page 67.
PopularPhotography_19530701_0033_001_0037.xml
article
38
38,39
COLOR FEATURES
INVITATION TO COLOR
Color is every where
By day or by night, in city or country, gaudy as a carnival midway, subdued as winter twilight, volcano hot or glacier cold—
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PopularPhotography_19530701_0033_001_0038.xml
article
40
40,41,84,86
COLOR FEATURES
INVITATION TO COLOR
EVERY CAMERA IS A COLOR CAMERA
COLOR PHOTOGRAPHY IS SIMPLE. HERE ARE THE BASIC FACTS YOU NEED TO KNOW ABOUT COLOR FILMS AND EXPOSURE
How To Expose Daylight Color Film
POPULAR COLOR FILMS
Pictures from our Readers
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YOU should remember two facts about color films: they are slower than black-and-white emulsions, and they offer much less latitude (margin for error in exposure). If your exposure is off more than half a stop (up to a full stop with Kodacolor) the color rendition is likely to be poor even though you still get an image.
PopularPhotography_19530701_0033_001_0039.xml
article
42
42,43,44,45,126,127
careers-III
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so you want to be a Press Photographer!
If you can take the dramatic, the tawdry, the refined, the sordid, the ecstatic—plus huge gobs of work—this may be the job for you. Here are tips to help you decide
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JACK GORMAN
DO YOU THINK you’d like to be a press photographer someday? Or, better yet, maybe you have been fortunate enough to hear of an opening coming up for which you may be considered. If so, you’ll want the lowdown on one of the most exciting and toughest of all photographic jobs. Here it is: Let’s assume that you have just got a job on the staff of a metropolitan daily, and that you know your cameras and darkroom work.
PopularPhotography_19530701_0033_001_0040.xml
article
46
46,47,114,115
IN THE DARKROOM
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BEATING THE HEAT
three practical methods of hot-weather film processing
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ARTHUR BARNEY
WHEN THE TEMPERATURE of your darkroom water supply soars above sacred sixty-eight, and you don't have any way of lowering it, keep your own temperature down. There are several systems you can use to make film processing at high temperatures safe, sure, and simple.
PopularPhotography_19530701_0033_001_0041.xml
article
48
48,49,50,51,105,106
GENERAL INTEREST
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the little world of Dr. Vishniac
An eminent scientist-photographer, with millions of small collaborators from a fresh-water pond, extends man's knowledge of living organisms.
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H. M. KINZER
SINCE THE INVENTION of the microscope, scientists have made steady progress with it in learning more about living tissue and the life processes. The camera has been an indispensable tool in this research, preserving on film all that the microscope can see.
PopularPhotography_19530701_0033_001_0042.xml
article
52
52,53,106,107
COLOR FEATURES
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COLOR FROM DAWN TO DUSK
Here's how time of day affects the color of your transparencies
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DID YOU KNOW that the color of daylight changes as the sun moves across the sky—that every hour of the day has its own color? If you shoot color film this is a fact worth knowing, for it makes time a tool that you can use to control the values in your pictures.
PopularPhotography_19530701_0033_001_0043.xml
article
54
54,55,107,108
GENERAL INTEREST
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A NEW MARKET FOR COLOR SLIDES
Calendar company contest opens door for commercial use of 35-mm color from amateurs
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JACOB DESCHIN
PRACTICALLY a virgin market for the 35-mm color slide has been swung wide open with the recent camera club contest sponsored by a large commercial art calendar company and the prompt action of other companies in the field to follow its lead.
PopularPhotography_19530701_0033_001_0044.xml
article
56
56,57,58,59,78
FOR THE BEGINNER
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Letter to a young photographer
TANA HOBAN, famed for “selective focus” studies of children, tells how she works in a
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Sincere thanks for all the nice things you said about my pictures. I’ll be glad to try to answer your questions about the way I work. Other amateurs have asked me most of the same things from time to time. You begin by going straight to the heart of the matter, mentioning what you call my “trademark“—using an extremely shallow depth of field to concentrate attention on the subject.
PopularPhotography_19530701_0033_001_0045.xml
article
60
60,61,62,63,64,65,66,67
PICTURE FEATURES
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VACATION CAMERA
A portfolio of summer photographs and a roundup of picture-making ideas for the pleasant holidays ahead
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VACATION TIME is picture time—an invitation to gather summer’s gold with a camera and enjoy photography outdoors. On these and the following six pages you’ll find many ideas for good vacation shooting in color and black-and-white. Use the pictures as a springboard for your own imagination, shift your camera into high gear, and shoot spontaneously.
PopularPhotography_19530701_0033_001_0046.xml
article
68
68,69,104,105
PICTURE FEATURES
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VACATION COLOR LAB....
Color balance is right and exposures on the nose when you process as you travel—and you needn’t "sweat out” the photofinisher before you see results
Ansco Color Processing
Kodak Ektachrome Color Processing
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Edgar C.
Vera F. Smith
DO YOU WAIT anxiously for the return of your color films from the processing lab after you come back from vacation? Do the results justify the high hopes you had when you clicked the shutter? Why not process your film as you travel and eliminate the disappointment of unsatisfactory slides? My wife and I have just returned from a tour of the United States and Canada in which we processed our color film en route and we are convinced that this is the most satisfactory solution to the problem.
PopularPhotography_19530701_0033_001_0047.xml
article
70
70,71,80,84
GENERAL INTEREST
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CAN PICTURE QUALITY BE MEASURED?
Here's a pro who says it can and explains his method
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GLEN FISHBACK
ABOUT A YEAR AGO I was asked by one of the Western colleges to prepare and deliver a course on “Producing Successful Photographs," and they stipulated that a coordinated outline be included as a part of the study plan. In order to fulfill these terms I studied literally thousands of pictures, a great many of them being contest winners.
PopularPhotography_19530701_0033_001_0048.xml
article
72
72
PICTURE FEATURES
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LESSONS FROM PICTURES
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TAKE a fine spring morning, a herd of frisky horses, and an alert photographer. Add them together, garnish with high print quality, and you get this delightful photograph by Switzerland’s E. A. Heiniger. Timing, point of view, and lighting combine to make an effective picture.
PopularPhotography_19530701_0033_001_0049.xml
advertisement
73
73,74,75,76
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Advertisements
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EASTMAN KODAK COMPANY
Kodaslide Merit Projector
EASTMAN KODAK COMPANY
Kodaslide Highlux II Projector
[no value]
[no value]
PopularPhotography_19530701_0033_001_0050.xml
article
77
77
calendar of photographic exhibitions
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calendar of photographic exhibitions
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*Conducted according to the recommended practices of the Photographic Society of America. 16th Memphis International Exhibition of Photography*, Memphis Pictorialists, Memphis, Tenn. Closes June 25, 1953. Entry fee $1, four prints and/or slides allowed.
PopularPhotography_19530701_0033_001_0051.xml
article
77
77
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FILTERED FACTS
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Ed N. Lite
R for a perfect picture vacation! Mix a little patience with your favorite camera and film (and exposure meter)—add an EdnaLire Duraklad Coated SOLID OPTICAL GLASS Filter to suit —and SHOOT !! I'd stake my job on your results. Which reminds me—more good pictures are lost due to lens flare than anything—at ALL times you must use an EdnaLite Lifetime LenShade! Where no sun, glare or "bounced” light—then no harm done—where yes—then all the good in the world.
PopularPhotography_19530701_0033_001_0052.xml
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78
78
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Karl HEITZ, Inc.: Alpa
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Karl HEITZ, Inc.
Alpa
[no value]
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PopularPhotography_19530701_0033_001_0053.xml
article
79
79
new books
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GOWLAND'S GIRLS
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HOW TO PHOTOGRAPH WOMEN by Peter Gowland. Published by Crown Publishers, Inc., New York. Cloth bound, 4¾ x 6¾, illustrated, 143 pages, $1. Pin-up and cheesecake photography may not be the loftiest form of camera work, but it certainly is one of the most popular and pleasant.
PopularPhotography_19530701_0033_001_0054.xml
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80
80
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Advertisements
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CAMERA UTILITIES, INC.
ROLLEICORD III
CAMERA UTILITIES, INC.
EXA
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PopularPhotography_19530701_0033_001_0055.xml
article
80
80
PHOTOGRAPHY’S
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Traveling Salons
June 1-15
July 5-19
July 20-30
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These Salons comprise a selection of the prize-winning prints from PHOTOGRAPHY’S past international picture contests. They are available to clubs, schools, stores and other organizations open to the general public. Simply write: Salon Director, PHOTOGRAPHY, 366 Madison Ave., New York 17, N. Y. During periods when the demand for Salons exceeds our supply, you will receive all pertinent information and be placed on our waiting list to receive a Salon at the first opening.
PopularPhotography_19530701_0033_001_0056.xml
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81
81
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Advertisements
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EIGHT-SIXTEEN FILMS
35mm FILM
EIGHT-SIXTEEN FILMS
VICTOR 16mm SOUND PROJECTOR
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PopularPhotography_19530701_0033_001_0057.xml
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82
82,83
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Advertisements
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MINIFILM CAMERA CORPORATION
LEICA STANDARD, F3.5 Elmar
MINIFILM CAMERA CORPORATION
LEICA D, Rfdr, F3.5 Elmar
[no value]
[no value]
PopularPhotography_19530701_0033_001_0058.xml
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84
84
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KARAT FILMS INC.
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KARAT FILMS INC.
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PopularPhotography_19530701_0033_001_0059.xml
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85
85
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Advertisements
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OLDEN CAMERA & LENS CO.
LEICA IIIF Synchro
OLDEN CAMERA & LENS CO.
Quick-set Elevator Jr.
[no value]
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PopularPhotography_19530701_0033_001_0060.xml
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86
86
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Advertisements
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SUPREME PHOTO SUPPLY CO.
ANSCO COLOR
SUPREME PHOTO SUPPLY CO.
AERIAL FILM
[no value]
[no value]
PopularPhotography_19530701_0033_001_0061.xml
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87
87
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PENTACON CORP.: PENTACON
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PENTACON CORP.
PENTACON
[no value]
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PopularPhotography_19530701_0033_001_0062.xml
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88
88
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QUICK-SET, INC.: QUICK-SET STYLING
[no value]
QUICK-SET, INC.
QUICK-SET STYLING
[no value]
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PopularPhotography_19530701_0033_001_0063.xml
article
88
88,90,91
stereo today
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stereo today
Stereo Sparks Trade Show
Fair-weather Camera
Report from Rochester
One Eye vs. Two
Standards Set Themselves
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Robert L. McIntyre
The annual spring trade exhibit at the Master Photo Dealers and Finishers Association convention in Chicago was the biggest ever this year. As might be expected of such a young and vigorous branch of photography, stereo led the parade of really new developments.
PopularPhotography_19530701_0033_001_0064.xml
advertisement
89
89
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Advertisements
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SPIRATONE INC.
MINUS LENSES
SPIRATONE INC.
BELLOWSCOPE
[no value]
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PopularPhotography_19530701_0033_001_0065.xml
advertisement
90
90
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Advertisements
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THREE DIMENSION COMPANY
TDC MAINLINER ”300" SLIDE PROJECTOR
THREE DIMENSION COMPANY
TDC HEADLINER
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PopularPhotography_19530701_0033_001_0066.xml
advertisement
91
91
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THREE DIMENSION COMPANY: TDC Deluxe Model "D" SLIDE PROJECTOR
[no value]
THREE DIMENSION COMPANY
TDC Deluxe Model "D" SLIDE PROJECTOR
[no value]
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PopularPhotography_19530701_0033_001_0067.xml
article
92
92,116,117
IN THE DARKROOM
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Another “Super Developer”?
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BOB SCHWALBERG
ED FEINGERSH
FAST FILMS and energetic developers that extend the possibilities of existing-light photography are always exciting news. Because many of the most important postwar developments in this field have had their origins in Europe, we have constantly combed the foreign magazines for products and practices which might surpass the performance of reigning American favorites.
PopularPhotography_19530701_0033_001_0068.xml
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93
93
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Advertisements
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PENN CAMERA
DIAX Ia
PENN CAMERA
GOERZ MINICORD
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PopularPhotography_19530701_0033_001_0069.xml
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94
94
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Advertisement
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PopularPhotography_19530701_0033_001_0070.xml
article
95
95
amateur movie section
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ANGLES HIGH AND LOW
Shoot from above and from below—for variety in your films. But use the technique with discretion
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CHARLES L. ANDERSON
SEARCH OUT the best camera angle for each of your movie shots. After you have walked around your subject to get the best composition and to take advantage of the best lighting, try lying on the ground or climbing a ladder to see whether or not such an unusual camera position will improve your scene.
PopularPhotography_19530701_0033_001_0071.xml
article
96
96,97,123,124,125
MOVIES
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TRICKS WITH TIME
USE OF VARIOUS CAMERA SPEEDS LETS YOU STRETCH AND COMPRESS TIME FOR MORE VERSATILITY IN FILMING
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[no value]
JOSEPH V. MASCELLI
ONE OF THE more fascinating attributes of the motion picture is its ability to play tricks with time. Movies can juggle time either mentally or mechanically. Action may be made to occur in its actual elapsed time or it may be shortened or stretched to stut the occasion or particular effect desired.
PopularPhotography_19530701_0033_001_0072.xml
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98
98
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Advertisements
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ATLAS PHOTO SALES COMPANY
8" x 10" S.W. GLOSSY ENLARGING PAPER
ATLAS PHOTO SALES COMPANY
8mm & 16mm COLOR FILM
[no value]
[no value]
PopularPhotography_19530701_0033_001_0073.xml
article
98
98,100
MOVIES
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Hollywood report
Fantasy—The 5,000 Fingers of Dr. T
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[no value]
Louis Hochma
Hollywood has produced many fantasies in its time—each a staggering tribute to the art of trick photography. In fact, it would seem that without camera trickery, a cinematic fantasy could not be born. It’s hard to conceive of one that doesn’t revolve about a succession of impossible beings, events, and situations like magic mirrors, flying carpets, dematerializing people, and such-like manifestations of sheer magic and whimsy.
PopularPhotography_19530701_0033_001_0074.xml
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99
99
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[no value]
Paillard Products, Inc.: Bolex Stereo
[no value]
Paillard Products, Inc.
Bolex Stereo
[no value]
[no value]
PopularPhotography_19530701_0033_001_0075.xml
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100
100
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KINNARD CO.: SPOT-O-MATIC
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KINNARD CO.
SPOT-O-MATIC
[no value]
[no value]
PopularPhotography_19530701_0033_001_0076.xml
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100
100
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LISCO PRODUCTS CO.
[no value]
LISCO PRODUCTS CO.
[no value]
[no value]
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PopularPhotography_19530701_0033_001_0077.xml
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101
101
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Advertisement: Revere 33 STEREO CAMERA
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Revere 33 STEREO CAMERA
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PopularPhotography_19530701_0033_001_0078.xml
article
102
102
PICTURE FEATURES
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Tiger, Tiger
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FOR SHEER GRACE, beauty, and drama the tiger has few rivals in the animal world. Like Ylla, you too will find good shooting at the zoo where the big cats pad on cushioned feet and eyes burn amber in the gloom of cages. Ylla caught the essence of tiger in these intimate closeups of Dacca, a female Bengal at New York’s Bronx Zoo.
PopularPhotography_19530701_0033_001_0079.xml
article
103
103
contests and markets
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contests and markets
CONTESTS
MARKETS
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ANSCO announces a color snapshot contest openingJune 15 and ending September 30 with a total of 101 prizes amounting to $12,000. An unlimited number of photographs may be entered in each of two classes, scenic and human interest, with 50 prizes being awarded to the best in each category.
PopularPhotography_19530701_0033_001_0080.xml
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103
103
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Advertisements
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DIRECTOR PRODUCTS CORP.
NORWOOD Flashrite EXPOSURE METER
DIRECTOR PRODUCTS CORP.
NORWOOD Director EXPOSURE METER
[no value]
[no value]
PopularPhotography_19530701_0033_001_0081.xml
advertisement
104
104
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Advertisement
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PopularPhotography_19530701_0033_001_0082.xml
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104
104
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NUCLEAR PRODUCTS CO.
[no value]
NUCLEAR PRODUCTS CO.
[no value]
[no value]
[no value]
PopularPhotography_19530701_0033_001_0083.xml
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105
105
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[no value]
The General Camera CO.: APOLLO
[no value]
The General Camera CO.
APOLLO
[no value]
[no value]
PopularPhotography_19530701_0033_001_0084.xml
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105
105
[no value]
[no value]
BAIA MOTION PICTURE ENGINEERING, INC.
[no value]
BAIA MOTION PICTURE ENGINEERING, INC.
[no value]
[no value]
[no value]
PopularPhotography_19530701_0033_001_0085.xml
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106
106
[no value]
[no value]
HINSON MFG. CO.
[no value]
HINSON MFG. CO.
[no value]
[no value]
[no value]
PopularPhotography_19530701_0033_001_0086.xml
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106
106
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[no value]
THE ART CENTER SCHOOL
[no value]
THE ART CENTER SCHOOL
[no value]
[no value]
[no value]
PopularPhotography_19530701_0033_001_0087.xml
advertisement
107
107
[no value]
[no value]
Argus Cameras, Inc.: Argus C3
[no value]
Argus Cameras, Inc.
Argus C3
[no value]
[no value]
PopularPhotography_19530701_0033_001_0088.xml
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108
108
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G-M LABORATORIES INC.: SKAN
[no value]
G-M LABORATORIES INC.
SKAN
[no value]
[no value]
PopularPhotography_19530701_0033_001_0089.xml
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108
108
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[no value]
Advertisements
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AUTOMOBILE INSURANCE CO.
[no value]
[no value]
[no value]
PopularPhotography_19530701_0033_001_0090.xml
article
109
109
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NEXT MONTH
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Another PHOTOGRAPHY "First" 3-D PICTURES FROM OUR READERS — a spectacular new feature inviting your participation ! Send us your stereo slides. PHOTOGRAPHY magazine will pay you $40. for each one accepted for publication! Your Color Slides Wanted Too!
PopularPhotography_19530701_0033_001_0091.xml
article
110
110
camera clubs
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camera clubs
How Thin Can You Spread It?
Notes from All Over
Salon for Exchange
Don’t Overlook Newport!
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[no value]
Whit Hillyer
Made myself a few enemies the other day. I was visiting in a town of perhaps 15,000 population, and fell into conversation with a couple of very earnest camera club members. Their group had been formed a couple of years ago, never had attracted any considerable number of adherents even at its peak of activity, and now is down to a total of half a dozen somewhat cynical souls whose interest in photography is on the wane.
PopularPhotography_19530701_0033_001_0092.xml
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111
111
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NIKON CAMERA CO., INC.
[no value]
NIKON CAMERA CO., INC.
[no value]
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PopularPhotography_19530701_0033_001_0093.xml
article
112
112,113
GENERAL INTEREST
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LAST CALL!! the 1953 PHOTOGRAPHY $25,000 INTERNATIONAL PICTURE CONTEST
RULES OF THE CONTEST
USE THIS ENTRY BLANK
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1 The Contest is open to all persons, except employees of PHOTOGRAPHY, Ziff-Davis Publishing Company, and their families. CONTEST OPENS MARCH 10 and CLOSES JULY 1, 1953. No entry fee is required. 2 There will be a Black-and-White Division and a Color Division; each will be judged separately.
PopularPhotography_19530701_0033_001_0094.xml
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114
114
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Sawyer's Inc.: VIEW-MASTER personal stereo camera
[no value]
Sawyer's Inc.
VIEW-MASTER personal stereo camera
[no value]
[no value]
PopularPhotography_19530701_0033_001_0095.xml
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114
114
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FEDERAL INSTRUMENT CORP.: RANGEFINDER
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FEDERAL INSTRUMENT CORP.
RANGEFINDER
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PopularPhotography_19530701_0033_001_0096.xml
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115
115
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Advertisement
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PopularPhotography_19530701_0033_001_0097.xml
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115
115
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MAR-BAR, Inc.
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MAR-BAR, Inc.
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PopularPhotography_19530701_0033_001_0098.xml
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116
116
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PANORAM FILM LABS
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PANORAM FILM LABS
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PopularPhotography_19530701_0033_001_0099.xml
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116
116
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INTERSTATE PHOTO SUPPLY CORP.
[no value]
INTERSTATE PHOTO SUPPLY CORP.
[no value]
[no value]
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PopularPhotography_19530701_0033_001_0100.xml
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116
116
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Radio Apparatus Corporation of Indianapolis
[no value]
Radio Apparatus Corporation of Indianapolis
[no value]
[no value]
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PopularPhotography_19530701_0033_001_0101.xml
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117
117
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SUPERIOR BULK FILM COMPANY
[no value]
SUPERIOR BULK FILM COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19530701_0033_001_0102.xml
article
118
118,119,123
HOW IT'S DONE
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Double-take portraits
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GERTRUDE FEHR
DOUBLE-EXPOSURE, the bane of many an amateur’s existence, has been used intentionally in many kinds of photography for striking and dramatic effect. In my portrait studio I use the technique whenever the subject seems to demand distinctive and individualistic treatment.
PopularPhotography_19530701_0033_001_0103.xml
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120
120
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Advertisements
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PopularPhotography_19530701_0033_001_0104.xml
article
120
120,121
NOTES ON THE PORTFOLIO
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NOTES ON THE PORTFOLIO
PAGE 60
PAGE 61
PAGE 62
PAGE 63
PAGE 64
PAGE 65
PAGE 66
PAGE 67
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Fireworks at Asbury Park, N. J., were photographed by Andre de Dienes with a Standard Rolleiflex. He set his Tessar lens at f/3.5, placed the camera on a tripod, and opened and closed the shutter several times to record a series of bursts. You can use this multiple-exposure technique with any camera having a time or bulb setting.
PopularPhotography_19530701_0033_001_0105.xml
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121
121
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INTERCONTINENTAL MARKETING CORP.
[no value]
INTERCONTINENTAL MARKETING CORP.
[no value]
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PopularPhotography_19530701_0033_001_0106.xml
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121
121
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SALON PHOTO SERVICE
[no value]
SALON PHOTO SERVICE
[no value]
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PopularPhotography_19530701_0033_001_0107.xml
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121
121
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EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
EDWARDS FINE GRAIN LABORATORY, INC.
[no value]
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PopularPhotography_19530701_0033_001_0108.xml
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121
121
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La Belle INDUSTRIES, INC.: La Belle FULLY AUTOMATIC SLIDE PROJECTOR
[no value]
La Belle INDUSTRIES, INC.
La Belle FULLY AUTOMATIC SLIDE PROJECTOR
[no value]
[no value]
PopularPhotography_19530701_0033_001_0109.xml
article
122
122
photo tips
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photo tips
To Help Identify Sheet Film Holders
Quick ‘Spotting’ Method
Convenient Storage Method
Inspect Inside of Camera
Guard Against Airbells
For Accurate Cutting
Hook Assembly for Film Hangers
Tags for Neat Labeling
Diminutive Tester for Flashbulbs
[no value]
[no value]
[no value]
Save the numbered paper tabs from film packs—they can be put to advantageous use on your sheet-film holders. These strips, attached with rubber bands to film holders (as shown in the accompanying illustration) supply an immediate means of identification, and although the paper is black, any data that you may write on it will be readable.
PopularPhotography_19530701_0033_001_0110.xml
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123
123
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Elgeet OPTICAL COMPANY, Inc.
[no value]
Elgeet OPTICAL COMPANY, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19530701_0033_001_0111.xml
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124
124
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Jen Products Sales Co.: JEN B-C POCKET FLASH
[no value]
Jen Products Sales Co.
JEN B-C POCKET FLASH
[no value]
[no value]
PopularPhotography_19530701_0033_001_0112.xml
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124
124
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LOS ANGELES MOLDED PRODUCTS CO.: LAMPCO
[no value]
LOS ANGELES MOLDED PRODUCTS CO.
LAMPCO
[no value]
[no value]
PopularPhotography_19530701_0033_001_0113.xml
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124
124
[no value]
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AMERICAN SCHOOL OF PHOTOGRAPHY
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AMERICAN SCHOOL OF PHOTOGRAPHY
[no value]
[no value]
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PopularPhotography_19530701_0033_001_0114.xml
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125
125
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ERCONA CAMERA CORP.: ILOCA STEREO II
[no value]
ERCONA CAMERA CORP.
ILOCA STEREO II
[no value]
[no value]
PopularPhotography_19530701_0033_001_0115.xml
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125
125
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Mamiya Camera Company of America, Inc.: MAMIYAFLEX
[no value]
Mamiya Camera Company of America, Inc.
MAMIYAFLEX
[no value]
[no value]
PopularPhotography_19530701_0033_001_0116.xml
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127
127
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[no value]
Tiffen MARKETING CO.: Tiffen PHOTAR FILTERS
[no value]
Tiffen MARKETING CO.
Tiffen PHOTAR FILTERS
[no value]
[no value]
PopularPhotography_19530701_0033_001_0117.xml
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127
127
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Advertisement
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PopularPhotography_19530701_0033_001_0118.xml
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127
127
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THE NEGA-FILE CO.
[no value]
THE NEGA-FILE CO.
[no value]
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PopularPhotography_19530701_0033_001_0119.xml
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127
127
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Advertisement
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PopularPhotography_19530701_0033_001_0120.xml
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128
128
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SOLAR CINE PRODUCTS, INC.
[no value]
SOLAR CINE PRODUCTS, INC.
[no value]
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PopularPhotography_19530701_0033_001_0121.xml
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128
128
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Advertisement
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PopularPhotography_19530701_0033_001_0122.xml
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128
128
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CAPITAL CAMERA, Inc.
[no value]
CAPITAL CAMERA, Inc.
[no value]
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PopularPhotography_19530701_0033_001_0123.xml
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128
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Advertisement
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PopularPhotography_19530701_0033_001_0124.xml
review
128
128,129,130,131
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trade notes and news
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Bolsey Corp.
[no value]
Bolsey Corp.
AUTOMATIC FLASH CAMERA
$79.50
AUTOMATIC FLASH CAMERA, the B-22 Set-O-Matic, has been introduced by the Bolsey Corp. of America, 118-120 East 25th St., New York. The 35-mm camera automatically computes diaphragm settings and sets correct stops for flash photography in relation to the distance of the camera from the subject. After setting camera for film type and flashbulb, the only operations for flash shooting are focusing and pressing shutter release. Price, $79.50 with tax. Flashguns to fit the camera are the Bolsey No. 2 pricc, $9.95 and the Bolsey BC No. 3, price, $15.50 with battery.
Bolsey Corp.
SOUND TAPE CASE
$1.35
SOUND TAPE CASE for carrying 5-inch or 7-inch reels has been developed by the Reeves Sounderaft Corp., 10 E. 52 St., New York 22, N.Y. Price, for 5-inch case, $1.35 ; for 7-inch case, $1.50.
Bolsey Corp.
SELF-SEALING
$2
SELF-SEALING film binders are being manufactured by Porter Manufacturing and Supply Co., 2836 Sunset Boulevard, Los Angeles 26, Calif. Supplied in leatherette boxes, prices range from $2 to $4 on plain binders and from $3 to $5.75 with acetate film protectors.
Bolsey Corp.
NEW BATTERY
$1.25.
NEW BATTERY, the 12-P, 22½ -volt Photo flash Battery, is introduced by the Bright Star Battery Co., Clifton, N. J. The manufacturer claims the battery, which is no larger than a pocket box of matches, has power to fire as many as 20,000 flash bulbs. Price, $1.25.
Bolsey Corp.
COLOR PROJECTION
$29.95
COLOR PROJECTION screen, the Colormaster, is beingproduced by Radiant Manufacturing Corp., 2627 W. Roosevelt Rd., Chicago 8, I11. The manufacturer claims greater detail, contrast, and realism in color projection on the silver-treated material of the screen. Prices range from $29.95 to $59.95 ; sizes are from 30"x40" to 70"x70".
Bolsey Corp.
COWHIDE CASES
$.39.75
COWHIDE CASES for small folding cameras, 35-mm still cameras, Sand 16-mm movie cameras and press type cameras are being made by the J. J. Kuscher Co., 205 W. 34 St., New York 1, N.Y. Prices for three models taking various sized cameras are, $.39.75; $45.75; and $49.75.
Bolsey Corp.
PROJECTION SCREEN
$35.90.
PROJECTION SCREEN designed especially for stereo viewing is introduced by DaLite Screen Co., Inc., 2711-23 N. Pulaski Rd., Chicago 39, I11. Fabric of the Black Magic screen combines small particles of silver flakes with crystal beads. Price, 50"x 50" size, $35.90.
Bolsey Corp.
SINGLE LENS REFLEX
$179.50
SINGLE LENS REFLEX camera, the Astraflex II, is beingoffered by SterlingHoward, 561 East Tremont Ave., New York 57, N.Y. It has a Zeiss Tessar f/3.5 lens ; shutter speeds from 1 to 1/1000 sec.; built-in flash synchronization for flashbulbs and electronic flash; automatic film wind, counter and shutter reset ; takes 12 2¼ X 2¼ exposures on 120 roll film. Price, $179.50; case, $12.50.
Bolsey Corp.
STEREO FILTER
$17.95
STEREO FILTER kit case designed to be used with the Revere “33” lias been introduced by Tiffen Marketing Co., 617 Sackett St., Brooklyn 17, N.Y. Made of cowhide, the case holds 3 matched pairs of filters and lens shades. Filters are: Type A#85 ; Skylight 1-A ; #81 C; and conversion filter I #11. Price, $17.95.
Bolsey Corp.
FILM CLEANER
$1
FILM CLEANER, “Pro," is being manufactured by Braun Laboratories, 206 South Hutchinson St., Philadelphia 7, Pa. The anti-staticcleaner is recommended by the manufacturer for use with color film. Price, 4 oz. bottle, $1.
Bolsey Corp.
FILTER CASE
$3
FILTER CASE that can carry 12 filters is being manufactured by EdnaLite Optical Co., 200 N. Water St., Peekskill, N.Y. The case, with shockproof compartments, is priced at $3 for Series V filters and $3.50 for Series VI filters.
Bolsey Corp.
SLIDE VIEWER
$1.25
SLIDE VIEWER for 35-mm and Bantam size transparencies, the Lampeo Grandview Viewer, is being manufactured by Los Angeles Molded Products Co., 11129 Chandler Boulevard, North Hollywood, California. Price, $1.25.
Bolsey Corp.
SQUARE LENS SHADES
$2.50
SQUARE LENS SHADES are being offered by Tiffen Marketing Co., 617 Sackett St., Brooklyn 17, N.Y. The shades screw into all standard adapter rings and are priced at $2.50 for series No. 5 ; $2.95, series No. 6 ; $4.95, series No. 7 ; and $6.95 for series No. 8.
Bolsey Corp.
ALUMINUM BINDERS
ALUMINUM BINDERS for 2¼x2¼ slides are being offered free with the purchase of the Reflex Color Balanced 2¼ x2¼ slide projector by the GoldE Co., 4S88 N. Clark St., Chicago 40, I11.
Bolsey Corp.
RAPID SEQUENCE
$99
RAPID SEQUENCE camera, the Ditto “99,” is being distributed in this country by the Ditto Camera Corp., 527 Fifth Ave., New York 17, N. Y. The camera features: a full double-frame 24x36-mm negative or transparency ; allows use of standard 35-mm cartridges; takes as many as 12 exposures in about 5 sec. or single wind of motor allows 12 exposures to be taken as fast as shutter release can be pressed ; has ƒ/2.8 coated Dittar lens ; interchangeable lenses ; shutter speeds from 1/25 to 1/1000 sec. and B ; MX flash synchronization. Price, $99.
Bolsey Corp.
[no value]
$29.95
A ZOOM FINDER, trade-named Tanaka, is being offered by the Photographic Importing and Distributing Corp., 67 Forest Rd., Valley Stream, N.Y. This finder fits Leica, Canon, and Contax cameras. The zoom system indicates .the field of view covered by lenses from 28-mm to 135-mm focal lengths under actual magnification. A parallax correction system is incorporated in the finder, which sells for $29.95 with leather case.
Bolsey Corp.
FLASHBULBS
FLASHBULBS, manufactured by the Electric Lamp Co., Inc., 62-64 E. Bigelow St., Newark 5, N. J., under the Dura-Flash name can now be purchased in sleeves of 12 bulbs each. The 8 bulb sleeve still is available as well.
Bolsey Corp.
KINOTEL LENSES
KINOTEL LENSES are now available in special mounts to fit Bell & Howell 134V, W and Auto-S cameras. The lenses are distributed by the Photographic Importing <fc Distributing Corp., 67 Forest Road, Valley Stream, N.Y. Lenses in the series are : 7-mm ƒ/2.5; 6-mm f/1.9; and 1½ -inch f/3.5, f/2.1 and f/2.
Bolsey Corp.
MIDGET FLASHBULBS
MIDGET FLASHBULBS made by General Electric are being packaged in a new 12lamp carton which contains three packs of four flashbulbs each. A package of four now takes up the same space as a package of king-sized cigarettes.
Bolsey Corp.
ARGUS
$39.50
THE ARGUS A-4, a compact 35-mm camera combining many precision features, is announced by Argus Cameras, Inc., 405 Fourth St., Ann Arbor, Mich. Design of the A-4 is new, even up to its "scientificallydetermined” contour which makes it easy to hold and to use. It has a color-corrected ƒ/3.5 Cintar lens which stops down to f/22, its shutter has speeds from 1/25 to 1/200 and “B.” Other features include precise depth-of-field scale, picture window viewfinder, built-in flash synchronizer, film counter, and double-exposure preventer. Camera lists at $39.50, leather carrying case is $5.75, plug-in flash unit is $4.25.
Bolsey Corp.
TWO INEXPENSIVE BROWNIE CAMERAS
$9.75
TWO INEXPENSIVE BROWNIE CAMERAS are being imported from Britain, by the Eastman Kodak Co., Rochester 4, New York. The first, the Brownie Six-20, Model D, features a built-in close-up lens which can be adjusted with the flick of a lever to change focus from normal to closeups down to four feet, built-in flash synchronization, and all metal body with leather-like covering. It takes eight 2¼x 3¼ pictures on 620 film. Price is $9.75. The second is the Brownie 127 Camera, of molded plastic, which has eye-level viewfinder, body shutter release, and neck strap. It makes eight pictures on 127 film. Price is $4.75.
Bolsey Corp.
Brownie 8mm movie camera
$42.50
PRICE REDUCTION for the Brownie 8mm movie camera—from $42.50 to $39.75, including F.E.T.—is announced by Eastman Kodak Co., Rochester 4, N.Y. The cut is made possible by increased production and subsequent savings in manufacturing costs, Eastman states.
Bolsey Corp.
50-MM LENS
$183
NEW 50-MM LENS for the Leica, the f/2 Summicron, developed by Ernest Leitz, Wetzlar, in the American zone of Germany, is being unveiled by E. Leitz, Inc., 468 Fourth Ave., N ew York 16, N.Y., U.S. distributor of Leica cameras and accessorios. The sevenelement lens is available with new cameras or can be purchased separately for $183, including excise taxes. It achieves optimum image quality at the relatively large opening of ƒ/4, and combines maximum reduction of vignetting (falling off of light at the corners) with maximum correction of all other aberrations through use of a new optical glass of high refractive index and utilization of “air lenses.” The basic design is a variation of the Gauss-type lens. All glass-to-air surfaces are coated and the diaphragm adjusting ring has click stops. The Model 3F Leica with the Summicron lens lists at $393, the 2F, $322, and the 1F, $266.
Bolsey Corp.
16-MM SILENT PROJECTOR
$245
A NEW 16-MM SILENT PROJECTOR, the Kodascope Royal, is being marketed by Eastman Kodak Co., Rochester 4, N. Y. It features positivedrive nylon-geared reel arms which fold for greater compactness, quiet operation, rheostat-c o n t r o 11 ed projection speeds in either forward or reserve, sealed-in-oil gears and bearings which need no further lubrication, a-c, d-c operation, a n d 750 -watt projection bulb. Standard lens is an f/1.6 Kodak Projection Ektanon Limenized objective of 2-inch focal length with built-in field flattened Three-inch f/2 and 4-inch f/2.5 lenses and 1,000-watt lamp are available as accessories. All controls are located on operator’s side for convenience. Motor and lamp are electrically interlocked so that lamp cannot be turned on unless motor (and blower fan) are also operating. Shutter apertures are wide open at normal speed and automatically close down at slower speeds to protect the film from heat damage—thus regular shutter acts also as a safety shutter. Weight is 19 pounds, size is 12½ "xl4½" x9¾ " ; price is $245 including F.E.T. and carrying case.
Bolsey Corp.
MOST COMPLETE PHOTO GREETING CARD
MOST COMPLETE PHOTO GREETING CARD program ever offered is announced by Eastman Kodak Co., Rochester 4. N. Y. New negative masks, folders, inserts, counter and window displays, a new assortment of amateur negative masks, and a new outfit for use by finishers who wish to produce such greetings on roll head printers, are included.
Bolsey Corp.
FIVE DEVELOPMENTS
FIVE DEVELOPMENTS in the field of flash are announced by General Electric, Nela Park, Cleveland 12, Ohio. They include: boosting light output of current bulbs 10 per cent by a simple design change in lead-in wires : improving sensitivity of existing bulbs so they will flash with half the energy heretofore required : development of a unique extruded-pin base for midget lamps so they will operate more effectively; introduction of a new sub-midget bulb, the PH-8, incorporating aforementioned improvements; and development of a new flashtube, the FT-118, for portable dry-battery-equipment, which will almost double light output of its predecessor, the FT105. The increase in light output of bulbs is achieved by re-locating position of leadin wires which hold the primer beads. Heretofore ignition of the beads blackened two sides of the bulb and cut down light emitted. In the new set-up, much of the blackening occurs in neck and tip, with slight effect on efficiency. A new primer more sensitive to heat, and use of thinner filament will make bulbs respond to half the battery current, engineers say. The new base for midget lamps makes use of pins punched out of the base's shell, and result in more positive performance by eliminating both the chance of pins coming loose and development of electrical resistance. The new sub-midget flashbulb ( PH8) is a medium peak lamp (20 milliseconds), has light output of 8,000 lumen seconds, peak lumens totaling 750,000, and will incorporate other improvements mentioned. The new FT-118 flashtube is interchangeable with its predecessor, the FT105. When operated at 125 watt-seconds, it provides about twice the light output of the FT-105 at 100 watt-seconds. With an operating range of 50-125 watt-seconds, it has a. flash duration of 1/1000 sec. At maximum energy input the flash approaches that of a No. 5 flashbulb. Color temperature meets requirements of daylight-type color film.
Bolsey Corp.
UNIVERSAL BACK
$65
NEW UNIVERSAL BACK for the Linhof 4x5 Super Technika, which permits use of all types of standard sheet-film holders, filmpack, roll-film holders, Polaroid back, and enlarging attachments, is announced by Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y., U. S. distributors. It is standard equipment on new Linhofs, and will be made available separately for $65, including installation. The unit is used as a conventional spring back with press holders, film pack adapters, or magazines. The groundglass focusing panel is removed by pushing two small levers, and roll-film holders, Polaroid back, and other attachments are held in place by oblique slide locks. The focusing panel is fitted with a Kodak Ektalite Field Lens. The folding leather focusing hood is hinged, and opens away from the groundglass to permit critical focusing with a magnifier if desired. An etched depth of field table is mounted on the metal cover of the focusing hood.
Bolsey Corp.
ELECTRONIC FLASH
$110
ELECTRONIC FLASH unit, the Harwood IV, with a choice of flashgun units to match various synchro-shutter delays, is announced by the' Harwood Manufacturing Co., 466 W. Superior St., Chicago 10, I11. Unit weighs 7½ lbs. with dry battery; gun weighs l½ lbs.; 1/1000 sec. flash duration. Prices: for X-type zero-delay shutters, Model IV-X, $110; for shutters with 0, 5 or 20 millisecond delay, Model 1V-XFM, $120. An extension light unit is available for $30. An adapter for a-c use is priced at $32. ASTRA 35, a single lens reflex, bas been announced by Sterling Howard, 561, East Tremont Ave., New York 57, N.Y. It. features built-in FX synchronization ; shutter with speed from ½ to 1/500 sec. ; sports finder; interchangeable lenses. Price, with Meyer coated f/1.9 lens, $99.50; with Zeiss Biotar f/2 preset diaphragm, $159.50 ; with Zeiss Tessar f/2.S preset diaphragm, $109.50 ; with Zeiss Tessar f/3.5 preset diaphragm, $9 4.50.
Bolsey Corp.
DIAX la
$49.95
DIAX la, 35 mm camera, is available through Penn Camera, 126 W. 32nd St., N. Y. Prices for the model with various lenses; with Westar f/2.5, $49.95 ; Xenar f/2.8, $67.50 ; Xenon f/2, $37.50.
Bolsey Corp.
DATAGUIDE
$1
DATAGUIDE, a simple dial-type exposure computer for use in determining color printing exposures (from color-separation negatives onto Kodak Matrix Film) has been announced by Eastman Kodak Co., Rochester 4, N.Y. Price, $1.
Bolsey Corp.
EXTENSION UNIT
$11
EXTENSION UNIT designed for use with Kodak Flasholders is being manufactured by Eastman Kodak Co., Rochester 4, N. Y. Unit can be used with up to three extensions. It takes standard bayonet-base flash lamps and is supplied with 20 feet of cord. Price, $11.
Bolsey Corp.
MOVIE LENS
$36.50
MOVIE LENS for all 16-mm cameras with standard "C” mount, the one inch, f/1.9 Berthiot, is being distributed by Camera Specialty Co., 50 West 29th St., New York 1, N. Y. It focuses from 2½ feet to infinity and has click stops from f/1.9 to f/16. Price, $36.50.
Bolsey Corp.
TWIN-LENS
$99.50
TWIN-LENS 120 reflex camera, the first still camera to be added to the DeJur-Amsco Corp. line, has been announced. The Dejar Reflex features a “swingout" film holder for loading, o v ersi zed magnifier, a field lens on the ground glass, film identifier, windling knob that locks into spool, eye-level finder and full synchronization for flash lamps and electronic flash. Lens is coated f/3.2, 85-mm focal length. Shutter speeds from 1/10 to 1/200 sec., T & B. Price, $99.50. DeJur-Amsco Corp., 45-01 Northern Blvd., Long Island City l, N. Y.
Bolsey Corp.
NEW CAMERA
$29.95
NEW CAMERA, the Dacora II, is being distributed in the U. S. by Camera Specialty Co., Inc., 50 West 29th St., New York 1, N. Y. It takes 120 film, 12 2¼ X2¼ exposures; has Ennar ƒ/3.5 75-mm coated lens; shutter speeds from 1/25 to 1/200 sec. ; built-in flash and electronic flash synchronization ; depth of field scale and double exposure preventer. Price, $29.95.
Bolsey Corp.
KODAK BOOK
KODAK BOOK titled “How To Make Good Pictures" is nearing the 4 million copy mark in sales. Since its publication in 1912 it has been published in 14 different languages.
Bolsey Corp.
FLASH SYNCHRONIZER
$27.95
FLASH SYNCHRONIZER, the LC-Synchronizer, is another new product announced by Heiland Research Corp., 130 E. Fifth Ave., Denver, Colo. Unit has solenoid switch, selector switch, lamp ejector, tripper outlet, synchronized shutter on remote outlet, outlet, for electrical focusing devices and cap with tripod socket. Unit is fired on 30-volt battery. Price, $27.95 ; battery, $1.30.
Bolsey Corp.
PLASTIC SLIDE
$2.70
PLASTIC SLIDE binders for mounting 35mm color transparencies are being distributed by Karl Heitz, Inc., 150 West 54th St., New York 19, N. Y. The Swiss Lindia slides have white marking space for titles. Price, box of 20, $2.70.
Bolsey Corp.
ELECTRIC PRINT
$139
ELECTRIC PRINT cutter, the ElectroForfex motor-driven trimmer for prints or film, made in Switzerland is being distributed in this country by Karl Heitz, Inc., 150 West 54th St., New York 19, N. Y. Machine operates on either a-c or d-c. Available in three models: for deckle or plain-edge prints up to S inches in width, $139 ; for plain edge only, up to 8 inches in width, $134 ; for plain edge only, up to 13 inches in width, $159.
Bolsey Corp.
CIGARETTELTGHTER CAMERA
$19.95
CIGARETTELTGHTER CAMERA, as large as an ordinary lighter, is being distributed by Westchester Sales, Dept. P, P.O. Box 304, Larchmont, N.Y. The camera has Echo f/3.5 15-mm lens ; two shutter speeds, 1/50 sec. and B; uses 16-mm film cut in half (film cutter supplied). Price, $19.95.
Bolsey Corp.
[no value]
‘‘WEEG EE’S SECRETS,” a pocket-sized 64-page book, is available through Westinghouse Lamp Division, Bloomfield, N. J. for 25 cents and Westinghouse carton wrapper. The “secrets” Weegee tells are on his shooting with flash lamps.
Bolsey Corp.
EXPOSURE TESTER
EXPOSURE TESTER made by Johnson of England is being distributed in this country by General Photographic Supp1y Co., 136 Charles St., Boston 14, Mass. Simple device takes test strips and allows strip to be turned for four j different exposures of same negative area, Price, 98 cents.
Bolsey Corp.
CIRCUIT PROTECTOR
$1.50
CIRCUIT PROTECTOR fuse is beingmanufactured by Wilco Enterprises, Inc., 2123 Pine St-, Saint Louis 3, Missouri. The circuit automatically breaks with overload or short when using the Mini-Breaker fuse. To turn lights back on, just press button in middle of fuse. Available in 15, 20, and 30 ampere ratings. Listed by Underwriters Laboratories. Price, $1.50 each.
Bolsey Corp.
BLOWER BRUSH
$1.25
BLOWER BRUSH for dusting lenses, negatives, slides, etc., is being distributed by Post Novelty Co., 117 Greene St., New York 12, N.Y. It consists of a soft brush in a plastic holder attached to a rubber bulb. Price, $1.25.
Bolsey Corp.
MOVIE PROJECTOR
$295
MOVIE PROJECTOR especially designed for workers who have need to reverse the direction of films frequently during projection, the Kodascope Analyst Projector, is being manufactured by Eastman Kodak Co., Rochester 4, N.Y. It features constant speed motor for blower only, and a twospeed governor-controlled second motor that drives film mechanism ; 400-feet film capacity ; a-c operation. Price, $295.
Bolsey Corp.
EXTENSION ELECTRONIC
$42.50
EXTENSION ELECTRONIC flash unit that does not divide output of a power pack, the Sun-Lite II Extension and power booster, is being manufactured by the Hershey Manufacturing Co., 135 South LaSalle St., Chicago 3, I11. Up to five extension units can be used from a power pack or with AC adapter. Capacitor built into the extension flash head adds to singleunit light output. Price, $42.50.
Bolsey Corp.
[no value]
PHOTOGRAPHIC PAPER in the Eastman Kodak Company's Medalist line is now available in double weight, F2 and F3 grades.
Bolsey Corp.
ACCESSORIES
$6.50
ACCESSORIES for the Kodak Retina camera have been announced by the Eastman Kodak Co., Rochester 4, N.Y. They are: a sports finder, $6.50 ; close range and view finder, a combined superimposed image type range finder, and three supplementary lenses, $48 : table top stand, $29.50 ; and camera platform, $5.25.
Bolsey Corp.
STROBONAR V
STROBONAR V, a new electronic flash unit (3 lbs., 6 oz. with dry battery) is announced by the Heiland Research Corp., 130 E. Fifth Ave., Denver, Colo. Dry battery, 510 volt, operation, the unit is claimed
Bolsey Corp.
[no value]
$119.50
to have “lowest leakage current ever achieved in an electrolytic capacitor, making possible smaller batteries and longer battery life.” Guide number for daylight Kodachrome with the unit is 50, according to the manufacturer. Flash duration 1/2000 sec. Price, $119.50.
Bolsey Corp.
LINHOF KARDAN
$895
LINHOF KARDAN, a new all-metal precision view camera made in the Western zone of Germany, is being marketed in the U. S. by Kling Photo Corp., 235 Fourth Ave., New York 3, N. Y., sole United States distributors. Lens standard and back standard are mounted on cardanic (universal) joints and thus can be tilted and swung freely in all directions simultaneously. Other innovations include: extension columns which can be added to the basic camera, permitting unlimited extension ; detachable bellows mounted on metal frames which snap, like a lens board, onto front and back standards; bellows standard which can be added between sections when additional bellows extension is needed ; sleeve-shaped wide angle bellows which permits lens and back standards to be brought close together without interference ; complete interchangeability of components so that, for instance, a 4x5 camera can be converted to 5x7 size by simply sliding a conical bellows and 5x7 back assembly onto base column in place of 4x5 unit. For focusing, both front and back can be moved on base column and locked with large clamping ring. A rack and pinion allows critical focusing. Each of the cardanic joints is controlled by three large knurled knobs. Tn zero position, knobs lock automatically. Price for the 8x10, which includes extensions up to 40 inches, is $895, less lens.
Bolsey Corp.
FILING STRIPS
$3.95
FOR FILING STRIPS of two 2¼x2¼ negatives or prints, the Nega-File Co., Box 501, Easton, Pa., has added a new file to its line, No 22-2. Price for chest with 100 envelopes, index and guides, $3.95 ; larger set, $6.95, contains 600 envelopes.
Bolsey Corp.
MAGNIFIER
$45
MAGNIFIER which shows an erect image with a correct left-to-right orientation for use with the Leitz Mirror Reflex housing, is being distributed in the United States by E. Leitz, Inc., 468 Fourth Ave., New York 16, N. Y. It has a 45 degrees viewing angle, magnifies 4 times. Price, $45.
Bolsey Corp.
MAMIYA CAMERAS
$179.90
MAMIYA CAMERAS are now being distributed by the Interstate Photo Supply Corp., 28 W. 22nd St., New York, N. Y. The four cameras are : Mamiyafiex Model 1, 120 roll film, 75mm f/3.5 Z u i k o Olympus coated lens, shutter speeds 1 sec. to 1/500 sec., built in synchronization, shutter cocking with automatic film wind, eye level finder, price, $179.90; Mamiyafiex Model 2, like Model 1, b u t shutter speeds from 1 sec. to 1/300 sec. &B, price, $99.95 : Mamiya VI, folding camera, coupled rangefinder, 120 roll film, Zuiko Olmypus ƒ/3.5 lens, automatic film wind stop and exposure counter, built-in synchronization, shutter speeds 1 sec. to 1/500 sec. & B, price, $99.95; Mamiya Super 16, f/3.5 lens, takes 20 pictures on 1.6-mm film, shutter speeds ½ sec. to 1/200, builtin flash synchronization, automatic film wind stop, price, $39.95.
Bolsey Corp.
GERMAN BC
$5.50
GERMAN BC flashgun, the Miniflash BC, is being distributed by A-G Photo Distributors, 375 Washington St., Boston, Mass. Gun slides into accessory clip on camera, has removable reflector and bulb ejector. Price, $5.50 without battery.
Bolsey Corp.
MAGNIFYING HOOD
$34
MAGNIFYING HOOD for the Hasselblad reflex camera is now being marketed by Willoughbys 110 West 32nd St., New York 1, N. Y. Permits focusing in brilliant light, has 2½-power critical focusing device. Price, $34.
Bolsey Corp.
STEREO PROJECTOR
$229.50
NEWLY-DESTGNED STEREO PROJECTOR, the Triad, is being introduced by Compco Corporation, 2251 W. St. Paul Ave., Chicago 47, III. B o t h vertical arid horizontal ac1ju~tmerit of lenses is made with a single control knob both lenses are focused simultaneously l)y a micrometer aclj ustn~ent knob on the rear of the projec tor ; slides may be inserted and removed from either side ; action of moving slide into position automatically blacks out image momentarily, thus elitnina.ting blur and eyestrain from audience; press of button ejects slide sufficiently so that it may be grasped for removal ; an illuminated rear panel can be pulled out so that operator may see. slide or read title just before projection ; lensos are 5-inch matched ƒ/3.5 Anastigmats; each lamp is provided with a 3-way switch, permitting use of one lamp independently (for 2-dimensional projection of 2x2—35-mm— slides, with polarizing filter removed) ; middle switch position operates blower separately to cool lamps after use; polarizing filters are placed in the lens housing, keyed slots keep them from being inserted in any but proper position. Price, including case, is $229.50.
Bolsey Corp.
BC FLASH
$14.95
BC FLASH unit, the BC-Mite, is being m a n u factured by Heiland Research Corp., 130 E. Fifth Ave., Denver, Colorado. A compact unit for mounting in camera accessory clip, it has a removable reflector. Price, $14.95 ; battery, $1.10.
Bolsey Corp.
SHORT LENS
A SHORT LENS, 135-mm, is available for the Beattie Portronic Automatic Portrait camera. The 135-mm Beattie camera was designed primarily for use with 35-mm rollfilm magazines, and to be used in confining areas. Other focal length lenses available with the camera are 162-mm and 190-mm. Manufacturer is Photographic Products Inc., 6916 Romaine St., Hollywood 38, Calif. Write direct for further information.
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FREESTYLE SALES CO.
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FREESTYLE SALES CO.
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PopularPhotography_19530701_0033_001_0126.xml
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CINEK FILM COMPANY
EKTACHROME TYPE
CINEK FILM COMPANY
ANSCO COLOR
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PopularPhotography_19530701_0033_001_0127.xml
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PopularPhotography_19530701_0033_001_0128.xml
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Bass CAMERA Co.
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Bass CAMERA Co.
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PopularPhotography_19530701_0033_001_0130.xml
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NATIONAL PHOTO LABS
ANSCO 35MM COLOR RELOADS
NATIONAL PHOTO LABS
35MM FINE GRAIN DEVELOPING
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PopularPhotography_19530701_0033_001_0131.xml
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General Electric: General Electric PR-1 Meter
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General Electric
General Electric PR-1 Meter
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PopularPhotography_19530701_0033_001_0134.xml
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EASTMAN KODAK COMPANY
Kodak Retina IIA Camera
EASTMAN KODAK COMPANY
Kodak Pony 135 Camera
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PopularPhotography_19530701_0033_001_0135.xml