Issue: 19520701

Tuesday, July 1, 1952
July
1
False
31
Tuesday, January 13, 2015

Articles
cover
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1
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POPULAR PHOTOGRAPHY
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PopularPhotography_19520701_0031_001_0001.xml
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2
2
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General Aniline & Film Corp.
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General Aniline & Film Corp.
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PopularPhotography_19520701_0031_001_0002.xml
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3
3
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Advertisement
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PopularPhotography_19520701_0031_001_0003.xml
tableOfContents
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4
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PHOTOGRAPHY magazine
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PopularPhotography_19520701_0031_001_0004.xml
masthead
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4
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Masthead
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PopularPhotography_19520701_0031_001_0005.xml
advertisement
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5
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Advertisements
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PopularPhotography_19520701_0031_001_0006.xml
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6
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Advertisements
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PopularPhotography_19520701_0031_001_0007.xml
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7
7
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19520701_0031_001_0008.xml
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8
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Advertisement
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PopularPhotography_19520701_0031_001_0009.xml
article
8
8
letters to the editor
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letters to the editor
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What They Deserve? Browsing through some back numbers, I came across a paragraph decrying the tendency of people to attack the photographer who is on assignment. [A note about Ike Vern and a writer who were driven out of Ellentown, S. C., while seeking a story on dislocation due to the new H-bomb site; July 1951 issue.
PopularPhotography_19520701_0031_001_0010.xml
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9
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Advertisement
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PopularPhotography_19520701_0031_001_0011.xml
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10
10,11
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School of Modern Photography
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School of Modern Photography
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PopularPhotography_19520701_0031_001_0012.xml
article
12
12
camera clubs
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camera clubs
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Whit Hillyer
Who Knows What Art Is? IN A RECENT ISSUE of the Connecticut Valley Camera Chib’s “Bulletin,” Phil Solomon had a very readable and provocative piece on the general subject of artists versus photographers. His point of departure was the tribulations of the Baltimore salon at the hands of the Baltimore Museum of Art.
PopularPhotography_19520701_0031_001_0013.xml
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12
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Advertisement
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PopularPhotography_19520701_0031_001_0014.xml
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13
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Advertisement
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PopularPhotography_19520701_0031_001_0015.xml
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14
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Advertisement
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PopularPhotography_19520701_0031_001_0016.xml
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15
15
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EXAKTA CAMERA COMPANY
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EXAKTA CAMERA COMPANY
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PopularPhotography_19520701_0031_001_0017.xml
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16
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Advertisement
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PopularPhotography_19520701_0031_001_0018.xml
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17
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JOHN G. MARSHALL MFG. CO., INC.
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JOHN G. MARSHALL MFG. CO., INC.
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PopularPhotography_19520701_0031_001_0019.xml
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18
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Advertisement
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PopularPhotography_19520701_0031_001_0020.xml
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19
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DIRECTOR PRODUCTS CORP.
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DIRECTOR PRODUCTS CORP.
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PopularPhotography_19520701_0031_001_0021.xml
article
20
20,22,94
tools and techniques
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tools and techniques
A round-up of recent developments and significant trends
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Norman C.Lipton
Self-loading Tank. The novel Paterson “Major” Developing Tank which practically loads itself and which can handle wet roll film almost as readily as dry has recently been brought here from England by the Biber Photo Corporation of New York City.
PopularPhotography_19520701_0031_001_0022.xml
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20
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Advertisement
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PopularPhotography_19520701_0031_001_0023.xml
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21
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Advertisement
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PopularPhotography_19520701_0031_001_0024.xml
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22
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CAMERA SPECIALTY CO., INC
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CAMERA SPECIALTY CO., INC
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PopularPhotography_19520701_0031_001_0025.xml
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23
23
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Westinghouse
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Westinghouse
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PopularPhotography_19520701_0031_001_0026.xml
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24
24
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PENN CAMERA
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PENN CAMERA
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PopularPhotography_19520701_0031_001_0027.xml
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25
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Graflex Inc.
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Graflex Inc.
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PopularPhotography_19520701_0031_001_0028.xml
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26
26
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Advertisements
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WESTON Electrical Instrument Corporation
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WESTON
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PopularPhotography_19520701_0031_001_0029.xml
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27
27
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POLAROID Land CAMERA
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POLAROID Land CAMERA
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PopularPhotography_19520701_0031_001_0030.xml
article
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28
PSA
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PSA
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News and Notes about the Piio tographic Society of America THE ANNUAL PSA CONVENTION is always big news to all PSA’ers throughout the country, but the response of non-members to this 1952 gathering in New York in August is amazing. Last year, several hundred of the non-member photographers attended the Detroit show —largely because of one or more of the special programs with some extra interest for them personally—but the inquiries now coming in indicate far more excitement over what is happening this year.
PopularPhotography_19520701_0031_001_0031.xml
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28
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PopularPhotography_19520701_0031_001_0032.xml
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29
29
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19520701_0031_001_0033.xml
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30
30
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Calnmet Manufacturing Company
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Calnmet Manufacturing Company
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PopularPhotography_19520701_0031_001_0034.xml
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31
31
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PopularPhotography_19520701_0031_001_0035.xml
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32
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INDUSTRIES, INC.
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INDUSTRIES, INC.
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PopularPhotography_19520701_0031_001_0036.xml
article
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32
canadid shots
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canadid shots
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the Editors
Family Pictures With a Difference John Bryson, whose remarkable picture story of his family you’ll enjoy on pages 44-53, is strictly an amateur so far as photography is concerned, but his job as Life correspondent brings him into contact with some of the world’s best-known photographers.
PopularPhotography_19520701_0031_001_0037.xml
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33
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19520701_0031_001_0038.xml
article
34
34,35,36,37,38,39
VACATION CAMERA
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NEW YORK
A PHOTOGRAPHER'S GUIDE TO GOOD SHOOTING
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VISITING New York this summer? Then he sure to bring your camera when you join the millions of vacationers who come each year to the fabulous metropolis on the Hudson., Whether you own a Box Brownie or a Hasselblad, whether your tastes run to candid shots or architectural views, you’ll discover that New York is just about the most stimulating and photogenic city in the country. To help you get the most pleasure, camera-wise, from a New York vacation, we have prepared a lens’-eye view of Manhattan—an amateur photographer’s guide to adventures in good shooting.
PopularPhotography_19520701_0031_001_0039.xml
article
40
40,41,42,43,85
HOW IT'S DONE
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HELL ON WHEELS
Motor racing, world's most dangerous sport, provides plenty of thrills for cameramen. An expert tells you how to shoot it
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BOYD B. HARNELL
THE STACCATO BLAST of engines, the acrid pall ol dust, and the screaming of tortured tire~ are as famil jar to me as the roar and rumble of traffic is to mu lions of workbound city dwellers. My job is shooting danger—the thrills and action of auto racing.
PopularPhotography_19520701_0031_001_0040.xml
article
44
44,45,46,47,48,49,50,51,52,53,110,112,114,116
GENERAL INTEREST
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A NEW APPROACH TO FAMILY PICTURES
John Bryson, Life writer and amateur photographer, began his family record before the first baby arrived and keeps it up to date with the aid of imagination and a se~f-timner
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JOHN BRYSON
ABOUT 5:32 on the afternoon ol March 31, 1949, a masked and smocked nurse walked across the hall of the maternity ward of Scott and White Hospital in Temple, Texas, carrying a brand-new red-faced baby from the delivery room to the weighing room.
PopularPhotography_19520701_0031_001_0041.xml
article
54
54,55,56,57
GENERAL INTEREST
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Photographerin greasepaint
Allan Gould turned ado,' for a night to shoot unusual on-stage pictures of The Lost Colony-Roanoke Island's historical pageant
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EMILE C. SCHURMACHER
IF I WERE a millionaire I would set up a vast endowment for Psychiatric Research into the MultiDle Personalities of Photographers. Nothing useful would come of such a project but ii might be a lot of fun. After 25 years of close association with the photographic fraternity I still marvel at the magic of a cable release.
PopularPhotography_19520701_0031_001_0042.xml
article
58
58,59
PICTURE FEATURES
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PICTURES FROM OUR READERS
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1 Portrait of dancer was made by sol Ed Jaffe of White Plains, N.Y., with 314, Speed Graphic and 127-mm Kodak EJ f/4.7 lens. Indirect flood illuminated ject, and exposure was 1/5 second at on Kodak Super PanehroPress SportsT 2 Young swimmer was photographed Harvey A.
PopularPhotography_19520701_0031_001_0043.xml
article
60
60,61,62,63,64,65,86,88
HOW IT'S DONE
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FILTERS AND HOW THEY WORK
Note how each filter gives different renditions of colors on black-and-white panchromatic film. Only medium yellow filter may be used with orthochromatic fits
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COLOR FILTERS (used for black-and-white photography) are sim ply photographic tools that aid in translating various colors into convincing-or into wanted-shades of gray. To put it anothei way, monochrome film emulsions reproduce colors, in various tones of gray, but they’re not always the shade the eye expects them to be.
PopularPhotography_19520701_0031_001_0044.xml
article
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66,67,68,69,119
GENERAL INTEREST
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GAME OF GUNS
THE CAMERA TEAMS UP WITH SOCIOLOGY IN VIVIAN CHERRY'S VIVID PICTURE STORY OF VIOLENCE IN CHILDREN'S PLAY
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ARTHUR A. GOLDSMITH
EVEN the most gun-shy parents aren't likely to duck when they hear the familiar battle cry, "Bang! Bang! You're lead!" or one of its more realistic versions. The bullets are strictly imaginary and the massacre’s all in a day’s play. Photographer Vivian Cherry gives a vivid camera report on such blood-and-thunder fantasy in the accompanying pictures, a photographic report on the behavior pattern of children and proof of the camera’s value as a tool for sociological research.
PopularPhotography_19520701_0031_001_0045.xml
article
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70,71,72,73,74,75,76,77
PICTURE FEATURES
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SUMMER A PORTFOLIO
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EVERY SEASON is a picture-taking season, but there is only onetime of year when no camera should lie idle on the shelf. Equipment that gathers dust from September to June is brought into action with a vengeance in summer. Summer—the time of bright sun and fair weather, of glorious vacations on broad sandy beaches and green mountainsides; the time when the camera case and the gadget bag seem weightless, and the camera becomes more than ever a part of the body, an extension of the sense of vision, a way to broader and deeper enjoyment of life.
PopularPhotography_19520701_0031_001_0046.xml
article
78
78,79,117
PICTURE FEATURES
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SPEAKING OF FIGURES
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WITH JUST three years of professional experience behind him, Alfred G scheidt has earned a reputation among picture editors and advertising art directors as a photographer with ideas of his own. This vital quality of originality has become increasingly valuable as it has become rarer among photographic illustrators.
PopularPhotography_19520701_0031_001_0047.xml
article
80
80
IN THE DARKROOM
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Portable darkroom
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JACKSON HAND
DOES the prospect of tedious, night-after-night film developing when you get home from a trip or vacation prevent you from shooting all the pictures you’d really like to? Then why not develop your film as you go. Hotels and tourist courts usually have perfect “darkrooms” in the form of closets or bathrooms where you can load your developing tank. All you need, therefore, is to carry along with you the necessary equipment and supplies.
PopularPhotography_19520701_0031_001_0048.xml
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81
81,82,83,84
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19520701_0031_001_0049.xml
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85
85
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LOUIS LEFKOWITZ & BRO. INC.
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LOUIS LEFKOWITZ & BRO. INC.
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PopularPhotography_19520701_0031_001_0050.xml
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86
86
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THREE DIMENSION CO.
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THREE DIMENSION CO.
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PopularPhotography_19520701_0031_001_0051.xml
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PopularPhotography_19520701_0031_001_0052.xml
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88
88
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E. LEITZ, Inc
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E. LEITZ, Inc
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PopularPhotography_19520701_0031_001_0053.xml
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89
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IR PHOTO SUPPLY CORP.
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IR PHOTO SUPPLY CORP.
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PopularPhotography_19520701_0031_001_0054.xml
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90
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MINIFILM CAMERA
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MINIFILM CAMERA
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PopularPhotography_19520701_0031_001_0055.xml
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91
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MINIFILM CAMERA CORPORATION
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MINIFILM CAMERA CORPORATION
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PopularPhotography_19520701_0031_001_0056.xml
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Advertisements
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PopularPhotography_19520701_0031_001_0057.xml
article
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92
new books
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new books
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Natural Light Photography is the fourth book in Ansel Adams’ six-volume Basic Photo Series, an interesting project based on the premise that photographers can learn to think backwards from the final print. Adams believes that every tool in picture making should be pre-selected and every step precisely controlled to create a desired result.
PopularPhotography_19520701_0031_001_0058.xml
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93
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Graflex Inc.
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Graflex Inc.
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PopularPhotography_19520701_0031_001_0059.xml
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94
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Heiland
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Heiland
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PopularPhotography_19520701_0031_001_0060.xml
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PopularPhotography_19520701_0031_001_0061.xml
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LISCO PRODUCTS CO
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LISCO PRODUCTS CO
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PopularPhotography_19520701_0031_001_0062.xml
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95
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PONDER & BEST, INC
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PONDER & BEST, INC
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PopularPhotography_19520701_0031_001_0063.xml
article
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96,97,100,102,104,106
amateur movie section
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The versatile wide angle lens...
is a practical movie tool with dramatic inclinations
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JOSEPH V. MASCELLI
WHY ARE amateur movie makers invariably attracted to the longest, glassiest, flashiest telephoto lenses—when the wide-angle objective is actually more useful? Is it because the telephoto—especially the heavily chromium plated, extra-long-focus, wide-aperture lens—looks more impressive on the turret?
PopularPhotography_19520701_0031_001_0064.xml
article
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98
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FILTERED FACTS
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Ed N. Lite
HERE'S where I keep my promise to you movie makers about those special mona L~t~ Coated Solid-Optical-Glass Filter Kits to lit most any movie camera! We did a lot of asking . . and it looks like you use COLOR FILM almost exclusively!. So. . .
PopularPhotography_19520701_0031_001_0065.xml
article
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98
MOVIES
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Hollywood report
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TV’s New Beachhead The battle is still raging hot and heavy. It’s Hollywood vs TV, in a fight to the finish, and the precious prize is you—all you little you’s who would rather sit home with Hopalong Cassidy than take a shave and catch something new at the local cinema.
PopularPhotography_19520701_0031_001_0066.xml
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99
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Paillard Products, Inc.
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Paillard Products, Inc.
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PopularPhotography_19520701_0031_001_0067.xml
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Advertisements
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PopularPhotography_19520701_0031_001_0068.xml
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REVERE CAMERA COMPANY
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REVERE CAMERA COMPANY
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PopularPhotography_19520701_0031_001_0069.xml
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102
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ERCONA CAMERA CORP.
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ERCONA CAMERA CORP.
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PopularPhotography_19520701_0031_001_0070.xml
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102
102
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NUCLEAR PRODUCTS COMPANY
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NUCLEAR PRODUCTS COMPANY
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PopularPhotography_19520701_0031_001_0071.xml
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102
102
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Hartford Fire Insurance Company
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Hartford Fire Insurance Company
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PopularPhotography_19520701_0031_001_0072.xml
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103
103
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Advertisements
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PopularPhotography_19520701_0031_001_0074.xml
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105
105
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Genaral Camera CO.
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Genaral Camera CO.
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PopularPhotography_19520701_0031_001_0075.xml
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106
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Advertisements
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PopularPhotography_19520701_0031_001_0076.xml
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108,109
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PopularPhotography_19520701_0031_001_0078.xml
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GOLDE MFG. CO.
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GOLDE MFG. CO.
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PopularPhotography_19520701_0031_001_0079.xml
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111
111
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PALLEY SUPPLY CO
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PALLEY SUPPLY CO
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PopularPhotography_19520701_0031_001_0080.xml
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112
112
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Advertisements
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PopularPhotography_19520701_0031_001_0081.xml
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113
113
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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PopularPhotography_19520701_0031_001_0082.xml
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PopularPhotography_19520701_0031_001_0083.xml
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PopularPhotography_19520701_0031_001_0084.xml
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PopularPhotography_19520701_0031_001_0085.xml
article
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PHOTOGRAPHY’S Traveling Salons
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PHOTOGRAPHY’S Traveling Salons
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PHOTOGRAPHY offers your Camera Club, your school, your store and other organizations a Traveling Salon comprised of approximately one hundred eye-catching, prize-winning prints from PHOTOGRAPHY’S annual $25,000 contest. The prints, including the top color prize winners, are mounted and ready for hanging.
PopularPhotography_19520701_0031_001_0086.xml
article
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Notes on the Portfolio
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Notes on the Portfolio
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PAGE 71 At Jones Beach, N Y„ Tosh Matsumoto made this picture, winch conveys much of the sense of the seashore’s expanse of sun sand, and water. His camera was a 3r>-mm Leica G with 50-mm Summar ƒ/2 lens and exposure was 1/200 second at //12 5 on Kodak Super-XX film.
PopularPhotography_19520701_0031_001_0087.xml
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KLING
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KLING
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PopularPhotography_19520701_0031_001_0088.xml
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Advertisements
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PopularPhotography_19520701_0031_001_0089.xml
article
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Calendar of photographic exhibitions
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Calendar of photographic exhibitions
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•Conducted according to the recommended practices of the Photographic Society of America. P. S. A. International Print Exhibit—1952*, P. S. A. Convention, New York City, N. Y. Five Divisions: Pictorial, Technical, Nature, Stereo, and Color transparencies.
PopularPhotography_19520701_0031_001_0090.xml
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Leica. Camera Specialty Co., Inc.
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Leica. Camera Specialty Co., Inc.
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PopularPhotography_19520701_0031_001_0091.xml
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J. B. PERRIN & COMPANY, INC.
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J. B. PERRIN & COMPANY, INC.
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PopularPhotography_19520701_0031_001_0092.xml
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PopularPhotography_19520701_0031_001_0093.xml
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contesta and markets
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contesta and markets
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CONTESTS PHOTOGRAPHY announces its 1952 Picture Contest, open to photographers anywhere in the world. The contest opens March 7, and entries must be postmarked before midnight, July 15. Competition will be in two divisions — black-and-white and color — each judged separately.
PopularPhotography_19520701_0031_001_0094.xml
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SANTA BARBARA
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SANTA BARBARA
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PopularPhotography_19520701_0031_001_0095.xml
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CONWAY CAMERA CO.
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CONWAY CAMERA CO.
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PopularPhotography_19520701_0031_001_0096.xml
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PopularPhotography_19520701_0031_001_0097.xml
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KINNARD CO.
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KINNARD CO.
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PopularPhotography_19520701_0031_001_0098.xml
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AMERICAN CINEFOTO CORP
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AMERICAN CINEFOTO CORP
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PopularPhotography_19520701_0031_001_0099.xml
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122,123,124,125
trade notes and news
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trade notes and news
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TONING DEVELOPER, FR Develochrome, is now on the market, manufactured by FR Corp., 951 Brook Ave., New York 56, N. Y. Develochrome makes use of a direct color toning process, and provides a one-step method of toning prints while developing. The product is supplied in Five colors, red, green, yellow, blue, and sepia.
PopularPhotography_19520701_0031_001_0100.xml
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Burke & James, Inc.
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Burke & James, Inc.
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PopularPhotography_19520701_0031_001_0101.xml
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JAMES H. SMITH & SONS CORP.
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JAMES H. SMITH & SONS CORP.
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PopularPhotography_19520701_0031_001_0102.xml
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MICO PHOTO PRODUCTS CO.
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MICO PHOTO PRODUCTS CO.
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PopularPhotography_19520701_0031_001_0103.xml
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ARCADIA MANUFACTURING CO.
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ARCADIA MANUFACTURING CO.
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PopularPhotography_19520701_0031_001_0104.xml
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PopularPhotography_19520701_0031_001_0105.xml
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Photography Travel Service
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Photography Travel Service
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PopularPhotography_19520701_0031_001_0106.xml
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125
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PROTECTIVE MOUNTS, INC.
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PROTECTIVE MOUNTS, INC.
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PopularPhotography_19520701_0031_001_0107.xml
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125
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INTERSTATE PHOTO SUPPLY CORP.
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INTERSTATE PHOTO SUPPLY CORP.
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PopularPhotography_19520701_0031_001_0108.xml
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126,127,128,129,130
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the photographic market place
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PopularPhotography_19520701_0031_001_0109.xml
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classified advertising
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PopularPhotography_19520701_0031_001_0110.xml
article
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index of advertisers
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PopularPhotography_19520701_0031_001_0111.xml
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J. G. SALTZMAN, Inc.
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J. G. SALTZMAN, Inc.
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PopularPhotography_19520701_0031_001_0112.xml
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PopularPhotography_19520701_0031_001_0113.xml
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PopularPhotography_19520701_0031_001_0114.xml
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PopularPhotography_19520701_0031_001_0115.xml
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Bell & Howell
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Bell & Howell
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PopularPhotography_19520701_0031_001_0116.xml
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PopularPhotography_19520701_0031_001_0117.xml
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EASTMAN KODAK COMPANY
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EASTMAN KODAK COMPANY
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PopularPhotography_19520701_0031_001_0118.xml