Issue: 19490501

Sunday, May 1, 1949
May
5
True
24
Wednesday, December 31, 2014

Articles
cover
1
1
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POPULAR PHOTOGRAPHY
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PopularPhotography_19490501_0024_005_0001.xml
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2
2
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Ansco
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Ansco
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PopularPhotography_19490501_0024_005_0002.xml
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3
3
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E. I. DU PONT DE NEMOURS & CO., INC.
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E. I. DU PONT DE NEMOURS & CO., INC.
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PopularPhotography_19490501_0024_005_0003.xml
tableOfContents
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19490501_0024_005_0004.xml
masthead
4
4
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masthead
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PopularPhotography_19490501_0024_005_0005.xml
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5
5
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Advertisement
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PopularPhotography_19490501_0024_005_0006.xml
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6
6
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PENN CAMERA
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PENN CAMERA
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PopularPhotography_19490501_0024_005_0007.xml
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7
7
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ARGUS, INCORPORATED
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ARGUS, INCORPORATED
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PopularPhotography_19490501_0024_005_0008.xml
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8
8
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Advertisement
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PopularPhotography_19490501_0024_005_0009.xml
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9
9
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Advertisement
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PopularPhotography_19490501_0024_005_0010.xml
article
10
10,12
LETTERS TO THE EDITOR
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LETTERS TO THE EDITOR
It's Done with Mirrors
Positives from Transparencies
Punctuation a la Weegee
More on TV Movies
P.S. on Angles with Flash
Molding by Photography
Rain, Snow, Sleet, or Scratches?
Left-handed Violin
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Dear Editor: I used the method described in your Salon Issue (December, 1948) to synchronize a flashgun with my camera. I found it very successful with one major change. I have a Rolleicord and I could not get sharp focus on the bulb as the cable release extending from flashgun to shutter was not long enough.
PopularPhotography_19490501_0024_005_0011.xml
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10
10
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FIDELITY MANUFACTURING COMPANY
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FIDELITY MANUFACTURING COMPANY
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PopularPhotography_19490501_0024_005_0012.xml
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11
11
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Advertisement
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PopularPhotography_19490501_0024_005_0013.xml
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12
12
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Advertisement
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PopularPhotography_19490501_0024_005_0014.xml
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13
13
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Advertisement
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PopularPhotography_19490501_0024_005_0015.xml
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14
14
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MYCRO CAMERA CO. INC.
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MYCRO CAMERA CO. INC.
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PopularPhotography_19490501_0024_005_0016.xml
article
14
14,16,124,125,126,127
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PRESS
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A. J. Ezickson
PHOTOGRAPHERS and reporters attempting to cover the recent wedding of an Army captain and his Japanese bride at the Oakland, Calif., Army base, were kept off the assignment at gunpoint. Jack Holper, San Francisco Acme photographer, attempting to get a picture of the bride as she entered the chapel, was placed under arrest by Military Police, who confiscated his camera and held him under arrest for an hour.
PopularPhotography_19490501_0024_005_0017.xml
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15
15
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The Kalart Company Inc.
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The Kalart Company Inc.
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PopularPhotography_19490501_0024_005_0018.xml
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16
16
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AMERICAN BOLEX COMPANY
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AMERICAN BOLEX COMPANY
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PopularPhotography_19490501_0024_005_0019.xml
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17
17
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19490501_0024_005_0020.xml
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18
18
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HUGO MEYER & COMPANY, INC.
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HUGO MEYER & COMPANY, INC.
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PopularPhotography_19490501_0024_005_0021.xml
article
18
18,134,135
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The MAGAZINES
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Doris Birnbaum
EARLY book reviews of PHOTOGRAPHIC 1949 indicate that critics are finding it tops in the field. Jacob Deschin, camera columnist for the New York Times, wrote, "The first collective effort of the ASMP to present the work of its members as a group provides, in a book of nearly 200 prints, a composite impression of what has been achieved in a phase of camera work that was first recognized only a dozen years ago as a new creative outlet.
PopularPhotography_19490501_0024_005_0022.xml
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19
19
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Busch Precision Camera Corp.
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Busch Precision Camera Corp.
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PopularPhotography_19490501_0024_005_0023.xml
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20
20,21
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GRAFLEX, INC.
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GRAFLEX, INC.
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PopularPhotography_19490501_0024_005_0024.xml
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22
22
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BOLSEY CORPORATION OF AMERICA
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BOLSEY CORPORATION OF AMERICA
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PopularPhotography_19490501_0024_005_0025.xml
article
22
22,24,26
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TOOLS & TECHNIQUES
A round-up of recent developments and significant trends
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NORMAN C. LIPTON
Invisible-Flash Photography. Though infrared R-lamps for "invisible" flash photography have been off the market for many months, a sizable quantity of G-E 5R and 22R lamps recently turned up at the warehouse of the Sterling-Howard Corporation, 1900 Monterey Avenue, New York 57, N. Y.
PopularPhotography_19490501_0024_005_0026.xml
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23
23
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DELTA PHOTO SUPPLY
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DELTA PHOTO SUPPLY
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PopularPhotography_19490501_0024_005_0027.xml
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24
24
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Advertisement
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PopularPhotography_19490501_0024_005_0028.xml
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25
25
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CAMERA CORPORATION OF AMERICA
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CAMERA CORPORATION OF AMERICA
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PopularPhotography_19490501_0024_005_0029.xml
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26
26
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American School of Photography
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American School of Photography
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PopularPhotography_19490501_0024_005_0030.xml
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27
27
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MINIFILM CAMERA CORP.
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MINIFILM CAMERA CORP.
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PopularPhotography_19490501_0024_005_0031.xml
article
28
28,117
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PIX-QUIZ
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Fill your pens, gather your wits, and let’s go. Here’s another of Popko’s sparkling camera queries, guaranteed to amuse, if not confuse you. To tabulate your photographic knowledge, place a check mark in the square before the answer you think is right.
PopularPhotography_19490501_0024_005_0032.xml
article
28
28
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Popular Photography's Traveling Salons
April 3-16
May 1-14
DEVELOPS PHOTO MAP AID
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THE First, Second, Third, and Fourth Traveling Salons, which have not been exhibited since last June, again are available, free, to any organization or institution open to the public, such as libraries and museums. Made up of prize-winning pictures from previous contests, these salons have been completely reconditioned.
PopularPhotography_19490501_0024_005_0033.xml
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29
29
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Burke & James, Inc.
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Burke & James, Inc.
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PopularPhotography_19490501_0024_005_0034.xml
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30
30,31
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19490501_0024_005_0035.xml
article
32
32
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CANDID SHOTS
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Frank Fenner
ABOUT the time we were writing this page for last month’s issue, the five big exhibitions of prize-winning pictures from our recent $60,000 contest were opening in New York. Philadelphia, Cleveland, Chicago, and Los Angeles. In recognition of this outstanding event, the first week of the public showings was officially proclaimed as Photography Week in several of the cities.
PopularPhotography_19490501_0024_005_0036.xml
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33
33
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New York Institute of Photography
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New York Institute of Photography
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PopularPhotography_19490501_0024_005_0037.xml
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34
34
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E. LEITZ, Inc.
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E. LEITZ, Inc.
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PopularPhotography_19490501_0024_005_0038.xml
article
35
35,36,37,38,39
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A Cartoonist TALKS ABOUT HIS CAMERA
Photography taught this creative artist the secrets of cartooning that brought him success in his field
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LEO SALKIN
THERE is a world of difference between a factual photograph with all its detail and a humorous sketch that has been created with just a few strokes of the pen. Yet it was through a comprehensive study of photography and learning how to use a camera that I was able to find a more original approach to cartooning.
PopularPhotography_19490501_0024_005_0039.xml
article
40
40,41,42,43,82,84,86
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A Guide to BETTER CHILD PORTRAITS
Lively youngsters may challenge your photographic skill, but you can make appealing pictures of these active subjects if you follow the author's sound advice
WATCH THIS PROFESSIONAL AT WORK FOR SOME IDEAS ON TECHNIQUES AND TRICKS THAT CAN BE APPLIED TO YOUR OWN PORTRAITS OF CHILDREN
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DAVID NELSON
EVERYONE likes to look at good pictures of children, and almost every camera fan likes to photograph them. Pictures of youngsters are not restricted to those candid-type shots that catch them at work and at play. There is also a definite demand for the more formal portrait close-up, and such photographs should be a part of the child’s picture record.
PopularPhotography_19490501_0024_005_0040.xml
article
44
44,45,46,130,131,132
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Shooting Pictures After Dark
Good subjects and new adventures await you and your camera when night falls and the lights go on
Equipment
Exposures
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JAMES ARTHUR STEWART
MAKING pictures at night is one of the most fascinating adventures you can experience. When darkness falls, unpleasing details in ordinary daylight scenes are obliterated. As building and street lights go on, these settings take on a completely new and glamorous aspect.
PopularPhotography_19490501_0024_005_0041.xml
article
47
47,48,49,118
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SKETCHING with your CAMERA
With a little darkroom magic you can achieve an effect that rivals an artist’s brushwork; it’s pure photography, as easy as making a few contact prints
SIMPLE STEPS IN MAKING PHOTO SKETCHES
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HILLAR P. MASKAR
YOU CAN MAKE prints that resemble fine India ink sketches, linoleum block prints, or woodcuts without adopting the artist’s tools or developing skill in his painstaking techniques. This process calls for no artistic ability at all, except in the selection of suitable subject matter for this sort of treatment.
PopularPhotography_19490501_0024_005_0042.xml
article
50
50,51,122,123
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Which Shutter Speed and Aperture?
Can you tell which camera settings were used to tahe these pictures? Try this quiz to test accuracy of your own choice
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DON D. NIBBELINK
FIRST thing every photographer does before making an exposure is select the best combination of diaphragm opening and shutter speed. Once you know the factors that determine the choice, it is easy to do. And it’s good practice, and fun, too, to look at a picture someone else has made and try to guess what combination he used by what the picture reveals.
PopularPhotography_19490501_0024_005_0043.xml
article
52
52,53,106,108
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HOW TO MAKE YOUR OWN POST CARDS
Here’s an easy way to put some of your better negatives to work, delight friends, and solve many of your correspondence problems
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RUSS WHITAKER
IF YOU are a poor letter writer but an energetic cameraman, personal photographic post cards may be the answer to your correspondence problems. You don’t have to confine these cards to vacation scenics, either. Your friends will be happy to see pictures of your home, members of the family, local scenes, or your town decorated for a celebration or holiday.
PopularPhotography_19490501_0024_005_0044.xml
article
54
54,55
FEININGER'S WORKSHOP
photo facts in pictures
UNSHARPNESS AND ITS CAUSES
This expert shows how to avoid blurred imuges, a major cause of picture failure for the amateur photographer
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LACK OF SHARPNESS in a negative probably is a result of one of the more common photographic mistakes. Once it exists, it can never be corrected. To prevent repetition of his error, a photographer must be able to recognize the different types of unsharpness resulting from different causes.
PopularPhotography_19490501_0024_005_0045.xml
article
56
56,57,58,59,60,61,62,63,64,65,66
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Pictures
Variety of subject provides the theme for this selection of fine photographs. If you are looking for new ideas to work with, you may discover them on these pages
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HAS anyone ever called you a versatile cameraman? If so, he’s paid you one of the finest compliments a photographer can possibly receive. Being versatile simply means that you have developed your eye to see and record a variety of subjects in an interesting way.
PopularPhotography_19490501_0024_005_0046.xml
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67
67,68,69,70
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Kodak
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Kodak
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PopularPhotography_19490501_0024_005_0047.xml
article
71
71,72,73,114,115,116
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World's Greatest Photographic Event
$60,000 contest, biggest ever held, stirs nation's interest in pictures
A FEW OF THE SPECIAL EVENTS WHICH WERE HELD IN CONJUNCTION WITH THE NEW YORK EXHIBIT
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PHOTOGRAPHY has won a place in hearts of a great many people—you don’t realize how many until you attend some big event that brings them all out together. The brilliant exhibit which climaxed the POPULAR PHOTOGRAPHY $60,000 prize picture contest was such an event.
PopularPhotography_19490501_0024_005_0048.xml
article
74
74,75
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SIMPLE TOOLS FOR BETTER PICTURES
Here are clever ideas to help you solve the vexiny problems that come up almost every day
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WILLIAM WHITAKER
IT’S EASY TO ACQUIRE a few handy gadgets, and you’ll soon learn they will he friends in need! To prove it, let’s consider a number of everyday problems that may plague you, and how you can solve them with simple ideas. Whether you are professional or amateur, it is certainly a good plan for you to keep alert for new ideas that may help to remedy some of your headaches and inconveniences.
PopularPhotography_19490501_0024_005_0049.xml
article
76
76,140,141,142,143
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TRADE NOTES AND NEWS
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SOUND-ON-FILM adapters which convert almost any make or model 16-mm silent projector for sound are being manufactured by Apex Video Co., Balboa, Calif. The new Apex 16-mm Sound Adapter includes a sound head, radio adapter, and a special mounting bracket for each machine to insure synchronization.
PopularPhotography_19490501_0024_005_0050.xml
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77
77
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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PopularPhotography_19490501_0024_005_0051.xml
article
78
78
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PICTURES FROM READERS
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Spring Thaw, awarded 1st Star this month, is by Irwin Tatarsky, New York City. This well-framed shot was taken in New York's Central Park on an afternoon when the snow was slushy and glistening. The photographer used a Model I 2¼x2¼ Ikoflex camera, a Zeiss Novar lens, Kodak Super-XX film, medium-yellow filter to cut haze, and made an exposure of 1/100 sec at an aperture of f/11
PopularPhotography_19490501_0024_005_0052.xml
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79
79
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Advertisement
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PopularPhotography_19490501_0024_005_0053.xml
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80
80
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Advertisement
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PopularPhotography_19490501_0024_005_0054.xml
article
80
80
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NOTES ON THE PICTURE SECTION
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PAGES 56-57 The Critics—a study of various shades of intense interest shown by a group of children inspecting a painting—was made by Irving Haberman while he was covering a sidewalk art exhibition for the New York Star. The show, one directed toward the entertainment of youngsters, was put on by a Bronx, N. Y., settlement house.
PopularPhotography_19490501_0024_005_0055.xml
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81
81
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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PopularPhotography_19490501_0024_005_0056.xml
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82
82
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Advertisement
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PopularPhotography_19490501_0024_005_0057.xml
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83
83
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EDMUND SALVAGE COMPANY
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EDMUND SALVAGE COMPANY
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PopularPhotography_19490501_0024_005_0058.xml
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84
84
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GEO. LEVINE’S SONS
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GEO. LEVINE’S SONS
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PopularPhotography_19490501_0024_005_0059.xml
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85
85
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GEO. LEVINE’S SONS
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GEO. LEVINE’S SONS
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PopularPhotography_19490501_0024_005_0060.xml
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86
86
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The GENERAL CAMERA COMPANY
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The GENERAL CAMERA COMPANY
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PopularPhotography_19490501_0024_005_0061.xml
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86
86
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Advertisement
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PopularPhotography_19490501_0024_005_0062.xml
article
87
87,88
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new BOOKS
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JOAN OF ARC, text and pictures from the screen play by Maxwell Anderson and Andrew Solt. Published by William Sloane Associates, Inc., New York City. Cloth bound, 6¼x9½, profusely illustrated, 172 pages, $2.95. An entirely fresh presentation of one of the most moving stories in history is found in the pages of this book.
PopularPhotography_19490501_0024_005_0063.xml
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87
87
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The GENERAL CAMERA CO.
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The GENERAL CAMERA CO.
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PopularPhotography_19490501_0024_005_0064.xml
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88
88
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Advertisement
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PopularPhotography_19490501_0024_005_0065.xml
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89
89
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WEIMET PHOTO PRODUCTS CO.
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WEIMET PHOTO PRODUCTS CO.
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PopularPhotography_19490501_0024_005_0066.xml
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90
90
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AMERICAN BOLEX COMPANY
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AMERICAN BOLEX COMPANY
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PopularPhotography_19490501_0024_005_0067.xml
article
91
91,136,137,138,139
Amateur Movie SECTION
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Combine Stills with Your Movies
Here’s a way to merge the wealth of detail in slides with the natural motion of movies
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JAY A. SMITH
MOST of us have thought at times, when seeing our own movies or the work of others, "My, wouldn’t that movie scene be improved if there were only a little more detail!” Or, when viewing still pictures, “That still picture would be so much more lifelike if there were only a little natural movement!”
PopularPhotography_19490501_0024_005_0068.xml
article
92
92,93,102,103,104
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YOU CAN CREATE
Your home movies will take on a professional look if you use these simple printing tricks
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HERB SHANNON
OPTICAL WIPES, one of the tricky effects used in great variety by professional movie makers to lend dramatic interest to scene and title transitions, always have seemed out of the reach of the average amateur because, unlike fades and dissolves, they cannot be produced directly in the camera.
PopularPhotography_19490501_0024_005_0069.xml
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94
94
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DA-LITE SCREEN CO.
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DA-LITE SCREEN CO.
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PopularPhotography_19490501_0024_005_0070.xml
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94
94
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Advertisement
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PopularPhotography_19490501_0024_005_0071.xml
article
94
94,96,98,100
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NEW HOME MOVIES
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THE INAUGURAL STORY. 11 min., 16-mm Kodachrome, sound. Sale price $125; rental fees: single showing $4, one week $20. Sherman Plan, Inc., 420-421 Victor Building, Washington I, D. C. This is the first sound-color film showing the inauguration of a president of the United States with views of the solemn and dramatic inauguration, the parade of Governors, intimate views of world-famed celebrities, State floats, and numerous other scenes.
PopularPhotography_19490501_0024_005_0072.xml
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95
95
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Advertisement
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PopularPhotography_19490501_0024_005_0073.xml
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96
96
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CRAIG MANUFACTURING CO.
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CRAIG MANUFACTURING CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0074.xml
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97
97
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[no value]
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0075.xml
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98
98
[no value]
[no value]
Radiant Manufacturing Corp.
[no value]
Radiant Manufacturing Corp.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0076.xml
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98
98
[no value]
[no value]
APEX-VIDEO CO.
[no value]
APEX-VIDEO CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0077.xml
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99
99
[no value]
[no value]
KEYSTONE MANUFACTURING COMPANY
[no value]
KEYSTONE MANUFACTURING COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0078.xml
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100
100
[no value]
[no value]
MOVIE-MITE CORPORATION
[no value]
MOVIE-MITE CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0079.xml
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100
100
[no value]
[no value]
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0080.xml
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100
100
[no value]
[no value]
Library Films, Inc.
[no value]
Library Films, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0081.xml
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101
101
[no value]
[no value]
DOWLING’S
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DOWLING’S
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[no value]
PopularPhotography_19490501_0024_005_0082.xml
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102
102
[no value]
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Advertisements
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PopularPhotography_19490501_0024_005_0083.xml
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103
103
[no value]
[no value]
GENERAL RADIO COMPANY
[no value]
GENERAL RADIO COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0084.xml
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104
104
[no value]
[no value]
IDEAL FILM & SUPPLY CO.
[no value]
IDEAL FILM & SUPPLY CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0085.xml
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104
104
[no value]
[no value]
BAY RIDGE MOVIE PROCESSING CO.
[no value]
BAY RIDGE MOVIE PROCESSING CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0086.xml
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104
104
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PopularPhotography_19490501_0024_005_0087.xml
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104
104
[no value]
[no value]
RADIANT LAMP CORPORATION
[no value]
RADIANT LAMP CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0088.xml
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105
105
[no value]
[no value]
LITTLE TECHNICAL LIBRARY
[no value]
LITTLE TECHNICAL LIBRARY
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0089.xml
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106
106
[no value]
[no value]
SUPERIOR BULK FILM CO.
[no value]
SUPERIOR BULK FILM CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0090.xml
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106
106
[no value]
[no value]
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PopularPhotography_19490501_0024_005_0091.xml
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106
106
[no value]
[no value]
SOLAR CINE PRODUCTS, Inc.
[no value]
SOLAR CINE PRODUCTS, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0092.xml
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107
107
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PopularPhotography_19490501_0024_005_0093.xml
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108
108
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Advertisements
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PopularPhotography_19490501_0024_005_0094.xml
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109
109
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PopularPhotography_19490501_0024_005_0095.xml
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110
110
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CAMERALIX inc.
[no value]
CAMERALIX inc.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0096.xml
article
110
110,111,112,113
[no value]
[no value]
CAMERA CLUBS
Every Little Bit Helps
The Exchange Corner
Deaf Filmers Organize in New York
"Camera Cubs” Catch Them Young
Self-Rating System for Clubs Suggested by PSA Committee
Stereo Lending Service Planned
Northwest PSA Chapter Evaluates Prints Frankly
Invitation to Tourists
I'otoclau Moves Headquarters
Small l*rinf I'outrst Lovers Targe Area
Wo Hoar ...
[no value]
[no value]
[no value]
REMEMBER when your club was young and struggling, and the gang would have been extremely appreciative of letters and suggestions from more firmly-established groups? Well, here’s your chance to give a helping hand to several recently-organized clubs.
PopularPhotography_19490501_0024_005_0097.xml
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111
111
[no value]
[no value]
AREMAC CAMERA CO., INC.
[no value]
AREMAC CAMERA CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0098.xml
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112
112
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Advertisements
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PopularPhotography_19490501_0024_005_0099.xml
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113
113
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PopularPhotography_19490501_0024_005_0100.xml
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113
113
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GAIRLENT PHOTO SUPPLIERS
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GAIRLENT PHOTO SUPPLIERS
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PopularPhotography_19490501_0024_005_0101.xml
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113
113
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EVEREADY COLOR LABORATORIES
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EVEREADY COLOR LABORATORIES
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[no value]
[no value]
PopularPhotography_19490501_0024_005_0102.xml
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114
114
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[no value]
KINNARD CO.
[no value]
KINNARD CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0103.xml
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114
114
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[no value]
MAINE PHOTOS
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MAINE PHOTOS
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[no value]
PopularPhotography_19490501_0024_005_0104.xml
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115
115
[no value]
[no value]
AMERICAN BOLEX COMPANY, INC.
[no value]
AMERICAN BOLEX COMPANY, INC.
[no value]
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[no value]
PopularPhotography_19490501_0024_005_0105.xml
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115
115
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PopularPhotography_19490501_0024_005_0106.xml
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115
115
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NATIONAL PHOTO COLORING SCHOOL
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NATIONAL PHOTO COLORING SCHOOL
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PopularPhotography_19490501_0024_005_0107.xml
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115
115
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AIRBORNE SALES CO.
[no value]
AIRBORNE SALES CO.
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PopularPhotography_19490501_0024_005_0108.xml
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116
116
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ROEHRIG-BIELENBERG CO.: ROEHRIG TRUE-TONE OIL COLORS
[no value]
ROEHRIG-BIELENBERG CO.
ROEHRIG TRUE-TONE OIL COLORS
[no value]
[no value]
PopularPhotography_19490501_0024_005_0109.xml
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116
116
[no value]
[no value]
WARNER ELECTRIC CO.: METALIZE BABY SHOES
[no value]
WARNER ELECTRIC CO.
METALIZE BABY SHOES
[no value]
[no value]
PopularPhotography_19490501_0024_005_0110.xml
article
116
116,117
[no value]
[no value]
ENLARGING FROM WET NEGATIVES
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[no value]
[no value]
[no value]
IF YOUR friends breathe down your neck while you develop their films, if your wife wants to see Junior before you’ve even put him in the hypo, or if your boss glares at you because the company picnic shots aren’t on his desk the day after the picnic, then you’re sadly in need of an efficient short cut from negative to print.
PopularPhotography_19490501_0024_005_0111.xml
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117
117
[no value]
[no value]
QUICK-SET, INC.
[no value]
QUICK-SET, INC.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0112.xml
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117
117
[no value]
[no value]
Engel Art Corners Mfg. Co.
[no value]
Engel Art Corners Mfg. Co.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0113.xml
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117
117
[no value]
[no value]
INTERNATIONAL SALES CO.
[no value]
INTERNATIONAL SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0114.xml
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117
117
[no value]
[no value]
Simlet Mfg. Co.: Sims Flash Unit
[no value]
Simlet Mfg. Co.
Sims Flash Unit
[no value]
[no value]
PopularPhotography_19490501_0024_005_0115.xml
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118
118
[no value]
[no value]
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PopularPhotography_19490501_0024_005_0116.xml
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118
118
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PopularPhotography_19490501_0024_005_0117.xml
article
119
119
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Care Saves Paper
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Opening a box of photographic paper is an elementary darkroom operation, but it is surprising how often people are careless. A little caution will save both time and money. Before opening any package of film or paper, always check to be sure it is not sensitive to the safelight you are using at the moment; similarly, when replacing the cover of the box, make sure it’s on securely before turning on the white light.—R. D. Etter, Little Rock, Arkansas.
PopularPhotography_19490501_0024_005_0118.xml
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119
119
[no value]
[no value]
GOLDE Manufacturing Company
[no value]
GOLDE Manufacturing Company
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0119.xml
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119
119
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PopularPhotography_19490501_0024_005_0120.xml
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119
119
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PopularPhotography_19490501_0024_005_0121.xml
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119
119
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[no value]
THE RAY SCHOOL of Photography
[no value]
THE RAY SCHOOL of Photography
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0122.xml
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120
120
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[no value]
BROOKS INSTITUTE OF PHOTOGRAPHY
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BROOKS INSTITUTE OF PHOTOGRAPHY
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[no value]
PopularPhotography_19490501_0024_005_0123.xml
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120
120
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LIFE COLOR LABS
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LIFE COLOR LABS
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[no value]
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PopularPhotography_19490501_0024_005_0124.xml
article
120
120,121
WARD PEASE DISCUSSES
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INDIVIDUALITY
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[no value]
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TO THE BEST of my knowledge, no pictorial photographer has achieved prominence and success immediately after a start made in infancy. A background of life and experience precedes the day when photography is taken up as an avocation, and it is not surprising that this background is carried over into the hobby.
PopularPhotography_19490501_0024_005_0125.xml
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121
121
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[no value]
ABE COHEN'S EXCHANGE, INC.
[no value]
ABE COHEN'S EXCHANGE, INC.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0126.xml
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121
121
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PopularPhotography_19490501_0024_005_0127.xml
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121
121
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PopularPhotography_19490501_0024_005_0128.xml
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121
121
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PopularPhotography_19490501_0024_005_0129.xml
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122
122
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Advertisements
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PopularPhotography_19490501_0024_005_0130.xml
article
123
123
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Photo Phables ... Happy Harry
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[no value]
Kay Jay
Once upon a time lived Harry, a guy who never became (this you won’t believe) a Technical Expert in photography. His camera club had 67 members. Sixty-six of them were Technical Experts who would learnedly discuss such recondite subjects as High Energy Developers, Gamma Infinity, and Light Absorption in Multiple Element Optical Systems at the drop of a blue-extinction filter.
PopularPhotography_19490501_0024_005_0131.xml
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123
123
[no value]
[no value]
PROGRESSIVE SCHOOL OF PHOTOGRAPHY
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PROGRESSIVE SCHOOL OF PHOTOGRAPHY
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[no value]
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PopularPhotography_19490501_0024_005_0132.xml
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123
123
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PopularPhotography_19490501_0024_005_0133.xml
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124
124
[no value]
[no value]
The PEERLESS MODEL AIRPLANE CO.
[no value]
The PEERLESS MODEL AIRPLANE CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0134.xml
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124
124
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PopularPhotography_19490501_0024_005_0135.xml
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124
124
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Advertisement
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PopularPhotography_19490501_0024_005_0136.xml
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124
124
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PopularPhotography_19490501_0024_005_0137.xml
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125
125
[no value]
[no value]
Elgeet OPTICAL COMPANY, INC.
[no value]
Elgeet OPTICAL COMPANY, INC.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0138.xml
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125
125
[no value]
[no value]
SLIDE SUPPLY CO.
[no value]
SLIDE SUPPLY CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0139.xml
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125
125
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Advertisement
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PopularPhotography_19490501_0024_005_0140.xml
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125
125
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PopularPhotography_19490501_0024_005_0141.xml
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126
126
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HEATH CO.
[no value]
HEATH CO.
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[no value]
PopularPhotography_19490501_0024_005_0142.xml
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126
126
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SOUTHWEST PHOTO-ARTS INSTITUTE
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SOUTHWEST PHOTO-ARTS INSTITUTE
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[no value]
[no value]
PopularPhotography_19490501_0024_005_0143.xml
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127
127
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THE GENERAL CAMERA CO.
[no value]
THE GENERAL CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0144.xml
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127
127
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PopularPhotography_19490501_0024_005_0145.xml
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127
127
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PHOTOFIT ALBUM CO.
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PHOTOFIT ALBUM CO.
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PopularPhotography_19490501_0024_005_0146.xml
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127
127
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SUNRAY PHOTO CO., INC.
[no value]
SUNRAY PHOTO CO., INC.
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PopularPhotography_19490501_0024_005_0147.xml
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128
128
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THE FRED ARCHER
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THE FRED ARCHER
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[no value]
PopularPhotography_19490501_0024_005_0148.xml
advertisement
128
128
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[no value]
Wilmot Sales Corp.
[no value]
Wilmot Sales Corp.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0149.xml
article
128
128,129
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Calendar of PHOTOGRAPHIC EXHIBITIONS
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•Conducted according to the recommended practices of Photographic Society of America. 29th Annual Competition of American Photography and the American Annual of Photography. On exhibit in April at Boston, Mass. 13th South African Salon of Photography, Johannesburg Photographic and Cine Society, Johannesburg, South Africa.
PopularPhotography_19490501_0024_005_0150.xml
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129
129
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STERLING-HOWARD
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STERLING-HOWARD
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PopularPhotography_19490501_0024_005_0151.xml
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129
129
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PopularPhotography_19490501_0024_005_0152.xml
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129
129
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COLORFAX LABS.
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COLORFAX LABS.
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PopularPhotography_19490501_0024_005_0153.xml
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130
130
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PopularPhotography_19490501_0024_005_0154.xml
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130
130
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PopularPhotography_19490501_0024_005_0155.xml
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131
131
[no value]
[no value]
John G. Marshall Mfg. Co.
[no value]
John G. Marshall Mfg. Co.
[no value]
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[no value]
PopularPhotography_19490501_0024_005_0156.xml
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131
131
[no value]
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HCE Co., Inc.
[no value]
HCE Co., Inc.
[no value]
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[no value]
PopularPhotography_19490501_0024_005_0157.xml
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132
132
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Advertisements
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PopularPhotography_19490501_0024_005_0158.xml
article
133
133
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[no value]
Letter from London
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MANY TIMES during the summer American visitors have sought me out in my London office, all of them with the same question. "Where," they ask, "Can I get a set of color transparencies on such and such a place to take back home with me?" Each time I’ve been forced to tell them that none of the big photographic firms had yet seen fit to turn its attention in this direction.
PopularPhotography_19490501_0024_005_0159.xml
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133
133
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UNITED CAMERA EXCHANGE
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UNITED CAMERA EXCHANGE
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PopularPhotography_19490501_0024_005_0160.xml
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133
133
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KERMAN INSTRUMENT CO.
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KERMAN INSTRUMENT CO.
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PopularPhotography_19490501_0024_005_0161.xml
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133
133
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PHOTO LAB, INC.
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PHOTO LAB, INC.
[no value]
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PopularPhotography_19490501_0024_005_0162.xml
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133
133
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MIDWAY CO.
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MIDWAY CO.
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PopularPhotography_19490501_0024_005_0163.xml
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134
134
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ASSOCIATED SURPLUS CO.
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ASSOCIATED SURPLUS CO.
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PopularPhotography_19490501_0024_005_0164.xml
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134
134
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MENDELSOHN SPEEDGUN CO.
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MENDELSOHN SPEEDGUN CO.
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PopularPhotography_19490501_0024_005_0165.xml
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135
135
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PopularPhotography_19490501_0024_005_0166.xml
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135
135
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[no value]
A. J. GANZ COMPANY
[no value]
A. J. GANZ COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0167.xml
advertisement
135
135
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0168.xml
advertisement
135
135
[no value]
[no value]
CHICAGO CAMERA CO.
[no value]
CHICAGO CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0169.xml
advertisement
136
136
[no value]
[no value]
FORD PHOTO SUPPLY, Inc.
[no value]
FORD PHOTO SUPPLY, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0170.xml
advertisement
136
136
[no value]
[no value]
NATIONAL CAPITAL PROCESSING LABORATORIES
[no value]
NATIONAL CAPITAL PROCESSING LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0171.xml
advertisement
137
137
[no value]
[no value]
CIRO CAMERAS, INC•
[no value]
CIRO CAMERAS, INC•
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0172.xml
advertisement
137
137
[no value]
[no value]
WOODARD SCHOOL OF PHOTOGRAPHY
[no value]
WOODARD SCHOOL OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0173.xml
advertisement
138
138
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0174.xml
article
139
139
[no value]
[no value]
ONE FILTER USED FOR TWO DIFFERENT LENSES
[no value]
[no value]
[no value]
[no value]
Here is how I adapted one filter for two lenses of different diameters. First I obtained adapter rings of the same series for each lens. In the picture, two were needed—one 30 mm for a 2-inch lens and one 22 mm for a 1-inch lens. These were left on their respective lenses without their retaining rings.
PopularPhotography_19490501_0024_005_0175.xml
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139
139
[no value]
[no value]
CARL ZEISS, INC.: IKOFLEX 1
[no value]
CARL ZEISS, INC.
IKOFLEX 1
[no value]
[no value]
PopularPhotography_19490501_0024_005_0176.xml
advertisement
139
139
[no value]
[no value]
Camera Exchange
[no value]
Camera Exchange
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0177.xml
advertisement
139
139
[no value]
[no value]
The FR Corporation: SUPER X-33
[no value]
The FR Corporation
SUPER X-33
[no value]
[no value]
PopularPhotography_19490501_0024_005_0178.xml
advertisement
140
140
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0179.xml
advertisement
141
141
[no value]
[no value]
AIR PHOTO
[no value]
AIR PHOTO
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0180.xml
advertisement
141
141
[no value]
[no value]
SOCIETY FOR VISUAL EDUCATION, INC.
[no value]
SOCIETY FOR VISUAL EDUCATION, INC.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0181.xml
advertisement
141
141
[no value]
[no value]
AREL
[no value]
AREL
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0182.xml
advertisement
142
142
[no value]
[no value]
Advertisement: 40 POWER TELESCOPE
[no value]
[no value]
40 POWER TELESCOPE
[no value]
[no value]
PopularPhotography_19490501_0024_005_0183.xml
advertisement
142
142
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0184.xml
advertisement
143
143
[no value]
[no value]
KEEN Photo Products Co., Inc.: Keen Color Film
[no value]
KEEN Photo Products Co., Inc.
Keen Color Film
[no value]
[no value]
PopularPhotography_19490501_0024_005_0185.xml
advertisement
143
143
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0186.xml
advertisement
143
143
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0187.xml
advertisement
143
143
[no value]
[no value]
MONTGOMERY WARD
[no value]
MONTGOMERY WARD
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0188.xml
article
143
143
[no value]
[no value]
HANGER HOLDS PROJECTION SCREEN
[no value]
[no value]
[no value]
[no value]
Sometimes it’s a problem to hang a wall type projection screen. I made a simple hanger for my screen out of two strips of wood, two screw hooks, a picture hook, and a bolt and wing nut. There is no need to mar a wall with supporting hooks or nails and it can be used in any room with a picture molding.
PopularPhotography_19490501_0024_005_0189.xml
advertisement
144
144
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0190.xml
article
144
144,145
[no value]
[no value]
CONTESTS MARKETS
CONTESTS
MARKETS
[no value]
[no value]
[no value]
PHILADELPHIA ZOOLOGICAL GARDEN announces the Diamond Jubilee Photographic Contest, to be held in Philadelphia during the celebration of the 50th anniversary of the Zoo’s founding. The contest is open to all photographers except Zoo employees and their families.
PopularPhotography_19490501_0024_005_0191.xml
advertisement
145
145
[no value]
[no value]
MON-BLANC CHEMICAL CO.
[no value]
MON-BLANC CHEMICAL CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0192.xml
advertisement
145
145
[no value]
[no value]
Freestyle Sales Co.
[no value]
Freestyle Sales Co.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0193.xml
advertisement
145
145
[no value]
[no value]
TRU-VAL
[no value]
TRU-VAL
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0194.xml
advertisement
145
145
[no value]
[no value]
COLOR UNLIMITED
[no value]
COLOR UNLIMITED
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0195.xml
advertisement
146
146,147,148,149
[no value]
[no value]
THE PHOTOGRAPHIC MARKET PLACE
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0196.xml
advertisement
149
149,150,151,152,153,154,155
[no value]
[no value]
Classified advertising
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0197.xml
advertisement
156
156
[no value]
[no value]
MODEL FILM CO.
[no value]
MODEL FILM CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0198.xml
advertisement
156
156
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0199.xml
advertisement
156
156
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0200.xml
advertisement
156
156
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0201.xml
advertisement
156
156,157
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0202.xml
advertisement
157
157
[no value]
[no value]
HABER & FINK INC
[no value]
HABER & FINK INC
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0203.xml
advertisement
157
157
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0204.xml
advertisement
157
157
[no value]
[no value]
MARSHALL PHOTOGRAPHERS, INC.
[no value]
MARSHALL PHOTOGRAPHERS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0205.xml
advertisement
157
157
[no value]
[no value]
J.G.SALTZMAN, INC.
[no value]
J.G.SALTZMAN, INC.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0206.xml
advertisement
158
158
[no value]
[no value]
BELL & HOWELL COMPANY
[no value]
BELL & HOWELL COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0207.xml
advertisement
159
159
[no value]
[no value]
Wollensak OPTICAL CO.
[no value]
Wollensak OPTICAL CO.
[no value]
[no value]
[no value]
PopularPhotography_19490501_0024_005_0208.xml
advertisement
160
160
[no value]
[no value]
Advertisements
[no value]
EASTMAN KODAK COMPANY
Kodascope Eight-33 Projector
EASTMAN KODAK COMPANY
Kodascope Sixteen-10 Projector
[no value]
[no value]
PopularPhotography_19490501_0024_005_0209.xml