Issue: 19480401

Thursday, April 1, 1948
April
4
True
22
Monday, December 29, 2014

Articles
cover
1
1,4,86
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POPULAR PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0001.xml
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2
2
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Ansco
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Ansco
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PopularPhotography_19480401_0022_004_0002.xml
advertisement
3
3
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E. I. DU PONT DE NEMOURS & COMPANY (INC.)
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E. I. DU PONT DE NEMOURS & COMPANY (INC.)
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PopularPhotography_19480401_0022_004_0003.xml
masthead
4
4
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POPULAR PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0004.xml
tableOfContents
4
4
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APRIL, 1948
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PopularPhotography_19480401_0022_004_0005.xml
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5
5
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Penn Camera
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Penn Camera
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PopularPhotography_19480401_0022_004_0006.xml
advertisement
6
6
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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FEDERAL MANUFACTURING & ENGINEERING CORPORATION
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PopularPhotography_19480401_0022_004_0007.xml
advertisement
7
7
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AREL
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AREL
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PopularPhotography_19480401_0022_004_0008.xml
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8
8
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THE FR CORPORATION
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THE FR CORPORATION
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PopularPhotography_19480401_0022_004_0009.xml
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9
9
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AMERICAN BOLEX COMPANY, INC.: Bolex L-8
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AMERICAN BOLEX COMPANY, INC.
Bolex L-8
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PopularPhotography_19480401_0022_004_0010.xml
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10
10
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GoldE Manufacturing Co.
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GoldE Manufacturing Co.
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PopularPhotography_19480401_0022_004_0011.xml
advertisement
11
11
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Advertisements
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DELTA PHOTO SUPPLY
50mm LEITZ SUMMAR
DELTA PHOTO SUPPLY
73mm LEITZ HEKTOR
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PopularPhotography_19480401_0022_004_0012.xml
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12
12
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BALTIMORE INSTITUTE OF PHOTOGRAPHY
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BALTIMORE INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0013.xml
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13
13
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J.L.GALEF & SON,INC.: THE MONTE CARLO
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J.L.GALEF & SON,INC.
THE MONTE CARLO
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PopularPhotography_19480401_0022_004_0014.xml
advertisement
14
14
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CAMERA EXCHANGE: Kodak 35 Range Finder Model
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CAMERA EXCHANGE
Kodak 35 Range Finder Model
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PopularPhotography_19480401_0022_004_0015.xml
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15
15
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THE SPENCER COMPANY: SPARTUS
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THE SPENCER COMPANY
SPARTUS
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PopularPhotography_19480401_0022_004_0016.xml
article
16
16,166,167,168,169
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PRESS
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A. J. Ezickson
RICHARD DALE, Acme Newspicture staffer, and Gerard Cheynut and Jean-Jacques Levy, Associated Press photographers, were among the 13 newspaper reporters and cameramen “roughed up” by police during the recent Communist disorders in Paris. Dale reported police beat him and damaged his camera equipment when he trièd to photograph the street clashes.
PopularPhotography_19480401_0022_004_0017.xml
article
16
16,174,175,176,177
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MAGAZINES
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Robert Fuhring
MEIN OWN KAMPF. Before leaving Munich’s pleasant press club for the internment camp at Moosburg— which holds almost 7,000 medium and high-ranking Nazis behind barbed wire— I made what turned out to be a pregnant observation to Ernie Hauser, Saturday Evening Post editor. Hauser was writing a story that I was to illustrate with photographs.
PopularPhotography_19480401_0022_004_0018.xml
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17
17
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ACM-LITE MANUFACTURING CO.
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ACM-LITE MANUFACTURING CO.
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PopularPhotography_19480401_0022_004_0019.xml
advertisement
18
18
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E. LEITZ, INC.
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E. LEITZ, INC.
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PopularPhotography_19480401_0022_004_0020.xml
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19
19
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GENERAL ELECTRIC: G-E LAMPS
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GENERAL ELECTRIC
G-E LAMPS
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PopularPhotography_19480401_0022_004_0021.xml
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20
20,21
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Kodak
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Kodak
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PopularPhotography_19480401_0022_004_0022.xml
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22
22
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Manshall's Photo-Oil Colors
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Manshall's Photo-Oil Colors
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PopularPhotography_19480401_0022_004_0023.xml
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23
23
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MINIFILM CAMERA EXCHANGE
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MINIFILM CAMERA EXCHANGE
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PopularPhotography_19480401_0022_004_0024.xml
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24
24
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WILLOUGHBYS
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WILLOUGHBYS
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PopularPhotography_19480401_0022_004_0025.xml
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25
25
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New York Institute of Photography
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New York Institute of Photography
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PopularPhotography_19480401_0022_004_0026.xml
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26
26,27
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Advertisements
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PEERLESS CAMERA STORES
KODAK 35
PEERLESS CAMERA STORES
KODAK REFLEX
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PopularPhotography_19480401_0022_004_0027.xml
article
28
28,170
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PIX-QUIZ
CELLOPHANE FILM BASE OFFERS NEW POSSIBILITIES
HIGHWAY MAPPING SPEEDED
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Here’s another set of Popko’s pictured photographic puzzlers—both amusing and confusing. Find a pencil, think hard, and then see what kind of a score you can ring up on this month’s quiz. Place a check in the box before that answer you believe to be correct, and when you are finished, turn to page 170 to see your score.
PopularPhotography_19480401_0022_004_0028.xml
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29
29
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Burke & James, Inc.
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Burke & James, Inc.
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PopularPhotography_19480401_0022_004_0029.xml
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30
30
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EDMUND SALVAGE COMPANY: ARMY’S 6x30 BINOCULARS
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EDMUND SALVAGE COMPANY
ARMY’S 6x30 BINOCULARS
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PopularPhotography_19480401_0022_004_0030.xml
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31
31
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BEACON CAMERAS: REVERE 16 MM
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BEACON CAMERAS
REVERE 16 MM
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PopularPhotography_19480401_0022_004_0031.xml
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32
32
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ARGUS, INCORPORATED: RICA'S FAVORITE 35 MM. FLASH CAMERA
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ARGUS, INCORPORATED
RICA'S FAVORITE 35 MM. FLASH CAMERA
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PopularPhotography_19480401_0022_004_0032.xml
advertisement
33
33
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Advertisements
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ABE COHEN'S EXCHANGE,INC.
5x7 Eastman film holders
ABE COHEN'S EXCHANGE,INC.
8x10 Ansco film holders
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PopularPhotography_19480401_0022_004_0033.xml
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34
34
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KLING PHOTO SUPPLY CORP.
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KLING PHOTO SUPPLY CORP.
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PopularPhotography_19480401_0022_004_0034.xml
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35
35
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DOWLING’S
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DOWLING’S
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PopularPhotography_19480401_0022_004_0035.xml
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36
36
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THE COOGAN CO.
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THE COOGAN CO.
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PopularPhotography_19480401_0022_004_0036.xml
advertisement
37
37
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CAMERA CORPORATION OF AMERICA
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CAMERA CORPORATION OF AMERICA
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PopularPhotography_19480401_0022_004_0037.xml
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38
38
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HUGO MEYER & CO., INC.
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HUGO MEYER & CO., INC.
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PopularPhotography_19480401_0022_004_0038.xml
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39
39
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Busch Precision Camera Corporation
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Busch Precision Camera Corporation
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PopularPhotography_19480401_0022_004_0039.xml
article
40
40
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CANDID SHOTS
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Frank Fenner
EVERY experienced photographer in this day and age knows that the inside of his camera should be finished in a dull black and be absolutely free from bright or shiny areas that might reflect unwanted rays of light on the film and fog the negative.
PopularPhotography_19480401_0022_004_0040.xml
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41
41
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ROYALTONE CAMERA STORES
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ROYALTONE CAMERA STORES
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PopularPhotography_19480401_0022_004_0041.xml
advertisement
42
42
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ILEX OPTICAL COMPANY
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ILEX OPTICAL COMPANY
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PopularPhotography_19480401_0022_004_0042.xml
advertisement
43
43
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KALART
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KALART
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PopularPhotography_19480401_0022_004_0043.xml
article
44
44,45,46,88
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THE PICTURE MAGAZINE GOES TO SCHOOL
Limited photo equipment, used with boundless energy, helped these students make a dream come true. Can you find the same elements in pour school?
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MARGOT PATTERSON
RONALD PYER was a seventeen-year-old Arkansas City, Kansas, high school senior with a camera and a dream. The camera was a Kodak Monitor Six-20. The dream was to start a picture magazine. One day about a year ago, Ronald laid down his copy of “Photography Is a Language” by former POPULAR PHOTOGRAPHY editor John Whiting, and decided there was no reason why his high school paper shouldn’t publish a picture magazine every month.
PopularPhotography_19480401_0022_004_0044.xml
article
47
47,48,49,158
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Human Appeal
Follow this basic step-by-step procedure for achieving the portrayal of subject matter that is interesting and pleasing
Photographic equipment
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KEITH W. JONES
ALL FACTORS considered in a good photograph, of which there are many, strong human appeal plays a predominant part. Pictures that sell must definitely have an appeal that demands the attention of the viewer—whether they be used for advertising, editorial, or other purposes.
PopularPhotography_19480401_0022_004_0045.xml
article
50
50,51,90,92
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FRAMING FOR INTEREST...
Pictures gain emphasis plus depth if you include near objects to frame the scene
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BROOKS MONEYCUTT
A GREAT many amateur camera owners fail to capitalize on an age-old technique . . . framing the picture. But they alone are not guilty of this oversight, for a large percentage of professional newspaper photographers are likewise at fault. For an amateur photographer-friend of mine I made a six month survey of the 100 most read daily newspapers.
PopularPhotography_19480401_0022_004_0046.xml
article
52
52
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HOW THESE PICTURES WERE MADE
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PHOTOGRAPHER Mel Weiss of Keystone Pictures, Inc. was assigned to cover the Davis Cup doubles tennis match in 1946 between Sweden and the United States one hot summer day, and the photograph at the top of the page is the result of that assignment.
PopularPhotography_19480401_0022_004_0047.xml
article
53
53,54,55,104,107,108
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Berko on ESSENTIALS
Ferenc Berko, whose camera, work is known both here and abroad, tells his philosophy and opinions on photography
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IT HAS BECOME increasingly easier for the amateur to make photographs. Cameras, processes; and films which enable anybody to take photographs of good quality have now made true what was a dream not long ago. Thanks to thousands of inventors, chemists, technicians, manufacturers, and the inevitable—and perhaps necessary—exploiters of those men, the amateur of today has hardly to do more than point his camera in the general direction of his subject, press the button, and let the mechanical, optical, and chemical gadgets at his disposal do the remainder.
PopularPhotography_19480401_0022_004_0048.xml
article
56
56,57,178,179,180
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Glamour In Glass
Exercises in arranging and lighting attractive glassware far photography will challenge your skill and improve your ability
Black-line lighting
INSTITUTE ADDS TO STAFF
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HARLIE D. KEYNARD
THERE is a world of beauty in photographs of highly reflective subject matter—like icicles hanging from the eaves, glistening brooks, and wet pavements. When the sun sets on these, the same interesting qualities can be found in glassware.
PopularPhotography_19480401_0022_004_0049.xml
article
58
58,59,142
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AN EXPERT ON EXPRESSION
Galloping the gamut from grin to grimace, glamour photograher Ewing Krainin proves to be a master of moods
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BRADLEY SMITH
SOME cynics may scoff at the true and proven assertion that Ewing Krainin is one of the world’s greatest photographic models. Others may say that even if he is, it’s because he is blessed with an oversized gob of old and tired putty, which he pushes into various shapes with his stubby fingers, instead of a face.
PopularPhotography_19480401_0022_004_0050.xml
article
60
60,61,140
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READY... AIM... FLASH!
Build this convenient pistol-grip flashgun to fit your own camera; capable of using as many as three lamps at once, it makes flash an easy wag to take pictures indoors
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HOW would you like to have an invisible assistant who would be your third hand—and work for nothing? How would you like to be able to use any floor or table lamp as an extension flash unit? And best of all, how would you like to have a flashgun that has all this, and is still below pre-war price? You can’t rub a lamp and evoke an assistant, nor can you walk into a store and buy a flashgun that will allow you to use standard size electrical outlets . . . but you can build a flashgun with all these features easily and economically.
PopularPhotography_19480401_0022_004_0051.xml
article
62
62,63,64,65,66,67,68,69,70,71,72,73,74
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FOREIGN Pictures
THE FINE CAMERA WORK OF FOREIGN PHOTOGRAPHERS POSSESSES AN ATMOSPHERE, AN APPROACH, AND A CHOICE OF SUBJECT MATTER WHICH IS INTERESTING AND SOMEWHAT DIFFERENT FROM THOSE PICTURES REPRESENTATIVE OF THE AMERICAN SCENE
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FOREIGN photographers may concern themselves with subject matter, equipment, and processing techniques which are somewhat different from those representative of work in America, but it takes more than a mere difference in longitude and latitude to change the basic concepts of photography.
PopularPhotography_19480401_0022_004_0052.xml
article
75
75
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Three WISE MONKEYS
Chimpanzees and monkeys in a Florida zoo provide the material for animated and unusual pictures
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IF SOMEONE ASKED you what line of work you were in —and the answer they received was, “Monkey business!” —you wouldn’t blame them for lifting an eyebrow, and furtively sneaking a look towards the nearest exit, would you? Well, the Anthropoid Ape Research Foundation in southern Florida is used to this reaction, but they’re telling the truth when they give that answer, for their work includes running a zoo containing some 600 monkeys and a lesser numbér of chimpanzees.
PopularPhotography_19480401_0022_004_0053.xml
article
76
76,77
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YESTERDAY’S MAIN STREET
Chicago's Museum of Science and Industry re-creates a street of yesteryear, with relics of the past, and featuring an old-time studio
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IRA S. GLICK
A LONG the southern bend of Chicago’s lake shore, where once the white towers of the World’s Columbian Exposition of 1893 rose towards the sky, is a long low building gracefully styled in classical architecture. This is Chicago’s Museum of Science and Industry, one of two such institutions in the world.
PopularPhotography_19480401_0022_004_0054.xml
article
78
78,148
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MULTIPLE PRINTS ARE EASY
Here is a simple and fascinating method of making montages; an ideal wag to combine several portraits on a single sheet of paper
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GEORGE GILLESPIE
IF YOUR INTEREST in photography is growing, try multiple printing. It’s easy, fascinating, and the results will be a source of pride and satisfaction. Most amateurs try montage or multiple printing and some enjoy success. Others find the conventional type of montage technique which requires test stripping every negative, so that the several images will be exposed in such a way that all can be evenly developed at the same time, is too tedious and exacting for the average amateur.
PopularPhotography_19480401_0022_004_0055.xml
article
79
79,170
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“I BUilt a Telephoto Lens Mount”
One man licked the problem of placing a telephoto lens on his lightweight reflex camera by designing an ingenious, inexpensive support
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ROBERT E. SHERLOCK
HOW many times when making close-ups with a large camera have you met with difficulty in obtaining sufficient depth of field for correct rendition of the subject? Numerous times I’ll wager—and so have I—so I finally decided to add a miniature camera to the rest of my equipment that I might be better able to cope with such photographic problems in the future.
PopularPhotography_19480401_0022_004_0056.xml
article
80
80,81
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PICTURES FROM READERS
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All photographs submitted for this department should be accompanied by technical data, and the sender's name and address must appear on the back of each print. We will return them only if sufficient postage is enclosed.
PopularPhotography_19480401_0022_004_0057.xml
article
82
82,152
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A Simple DARKROOM FOOT SWITCH
Here are plans and information which will help you to build a handy darkroom device
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H. E. ELSEN
SOONER or later, there comes a time when every amateur photographer finds need for a foot switch in and around the darkroom. Most of us at one time or another have pulled a finished print out of the hypo, and with wet and dripping hands have reached for a switch to turn on the room lights, only to leave the switch plate, and often times the wallpaper, dripping with hypo.
PopularPhotography_19480401_0022_004_0058.xml
article
83
83,150
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SAY THANK YOU—WITH A PICTURE
Express your thanks for a gift in an effective manner—one which really will he appreciated by those whose kindness you acknowledge
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THE average male—especially if he is a recent bridegroom—can be excused for floundering for a time over the problem of acknowledging gifts—particularly wedding presents. Even though the bulk of such friendly contributions may come addressed to "the Mrs.” he cannot completely ignore the fact that sooner or later the givers must be made to feel the individual gifts were well received and very much appreciated.
PopularPhotography_19480401_0022_004_0059.xml
article
84
84,181,182,183,184,185,186
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TRADE NOTES AND NEWS
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A MAGAZINE EIGHT, incorporating visible internal footage indicator that can be seen within the viewfinder, has been announced by Franklin Photographic Industries, Inc, 223 West Erie St., Chicago, Ill. The new camera is licensed by Eastman Kodak Co. The footage scale shows how much film remains to be exposed, and the operator can watch it as the scene is being taken. It supplements the regular footage dial on the outside of the case.
PopularPhotography_19480401_0022_004_0060.xml
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85
85
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GRAFLEX, INC.
[no value]
GRAFLEX, INC.
[no value]
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PopularPhotography_19480401_0022_004_0061.xml
article
86
86
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NOTES ON THE PICTURE SECTION
PAGE 62
PAGE 63
PAGE 64
PAGE 65
PAGE 66
PAGE 67
PAGE 68
PAGE 69
PAGE 70
PAGE 71
PAGE 72
PAGE 73
PAGE 74
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K. Szollosy of Budapest, Hungary, is responsible for the delightful scene titled Village Flirt. His adept technique is evident in his choice of camera position, for, just as in a motion picture "long shot,” enough of the surroundings are included to make the picture more than an ordinary girl and boy shot.
PopularPhotography_19480401_0022_004_0062.xml
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86
86
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0063.xml
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87
87
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0064.xml
article
88
88
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USE OF DOUBLE EXPOSURE
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A difficult technical problem was overcome by Photographer Zinn Arthur in making this shot in a recording studio, showing Tommy Dorsey and his orchestra waxing one of their last RCA Victor discs. He photographed through the glass window of the engineers’ control booth in a double exposure.
PopularPhotography_19480401_0022_004_0065.xml
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88
88
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BARDWELL & McALISTER, Inc.
[no value]
BARDWELL & McALISTER, Inc.
[no value]
[no value]
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PopularPhotography_19480401_0022_004_0066.xml
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88
88
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NATIONAL PHOTO COLORING SCHOOL
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NATIONAL PHOTO COLORING SCHOOL
[no value]
[no value]
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PopularPhotography_19480401_0022_004_0067.xml
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88
88
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AMATEUR FOTO GRAPHIC SERVICES, INC.
[no value]
AMATEUR FOTO GRAPHIC SERVICES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0068.xml
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89
89
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Sylvania Electric Products Inc.
[no value]
Sylvania Electric Products Inc.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0069.xml
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90
90
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QUICK-SET, INC.
[no value]
QUICK-SET, INC.
[no value]
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PopularPhotography_19480401_0022_004_0070.xml
advertisement
91
91
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OLDEN CAMERA & LENS CO.
[no value]
OLDEN CAMERA & LENS CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0071.xml
article
92
92
[no value]
[no value]
PRINTING THOSE UNDEREXPOSED NEGATIVES
[no value]
[no value]
[no value]
[no value]
Salvaging from total loss an important negative that has been badly underexposed is a subject that has been given considerable attention by many writers. Advice on different types of intensifiers and, of late, the slight “fogging” of the partially developed negative by the safe-light is advocated.
PopularPhotography_19480401_0022_004_0072.xml
advertisement
92
92
[no value]
[no value]
SCHOEN PRODUCTS CO.
[no value]
SCHOEN PRODUCTS CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0073.xml
advertisement
92
92
[no value]
[no value]
BRAND CAMERA COMPANY
[no value]
BRAND CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0074.xml
advertisement
92
92
[no value]
[no value]
SCHOOL OF PRACTICAL PHOTOGRAPHY
[no value]
SCHOOL OF PRACTICAL PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0075.xml
advertisement
93
93
[no value]
[no value]
Heiland
[no value]
Heiland
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0076.xml
article
94
94,96,98
[no value]
[no value]
WARD PEASE Discusses
OLD CAMERAS AND WHAT BECOMES OF THEM
[no value]
[no value]
[no value]
I RECENTLY had something to say on the subject of camera swapping, and from all the incidents cited and the inferences which might follow, folks may wonder if some cameras ever do settle down to serve one master. I suppose that some cameras do wear out and get junked eventually, but it should take a lot of punishment to finish off a camera that is really well made.
PopularPhotography_19480401_0022_004_0077.xml
advertisement
94
94
[no value]
[no value]
MONTGOMERY WARD
[no value]
MONTGOMERY WARD
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0078.xml
advertisement
95
95
[no value]
[no value]
Central Camera Co.
[no value]
Central Camera Co.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0079.xml
advertisement
96
96
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0080.xml
advertisement
97
97
[no value]
[no value]
LOUIS LEFKOWIT & BRO.. INC.
[no value]
LOUIS LEFKOWIT & BRO.. INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0081.xml
advertisement
98
98
[no value]
[no value]
MANUFACTURING CO., INC.
[no value]
MANUFACTURING CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0082.xml
advertisement
98
98
[no value]
[no value]
R. A. SIMERL MFG. CO.
[no value]
R. A. SIMERL MFG. CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0083.xml
advertisement
98
98
[no value]
[no value]
MINICAM PHOTO LABS
[no value]
MINICAM PHOTO LABS
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0084.xml
advertisement
98
98
[no value]
[no value]
McMORROW, BERMAN & DAVIDSON
[no value]
McMORROW, BERMAN & DAVIDSON
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0085.xml
advertisement
99
99
[no value]
[no value]
CHICAGO CAMERA CO.
[no value]
CHICAGO CAMERA CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0086.xml
article
100
100
[no value]
[no value]
Letter from London
[no value]
[no value]
[no value]
[no value]
WHEN I wrote last month, I was telling you about the “agitation” argument started by Allan Cash. You’ll remember that he complained of an undeveloped streak down the center of 2¼x 3¼ (size 120) films, when developing them in a spiral tank.
PopularPhotography_19480401_0022_004_0087.xml
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100
100
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0088.xml
advertisement
101
101
[no value]
[no value]
WESTON
[no value]
WESTON
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0089.xml
advertisement
102
102,103
[no value]
[no value]
The General Camera CO.
[no value]
The General Camera CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0090.xml
advertisement
104
104
[no value]
[no value]
ACE CAMERA EXCHANGE
[no value]
ACE CAMERA EXCHANGE
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0091.xml
advertisement
105
105
[no value]
[no value]
WHITEHOUSE PRODUCTS INC.: Beacon II
[no value]
WHITEHOUSE PRODUCTS INC.
Beacon II
[no value]
[no value]
PopularPhotography_19480401_0022_004_0092.xml
advertisement
106
106
[no value]
[no value]
MAIN STORE AND MAIL ORDER DEPT
[no value]
MAIN STORE AND MAIL ORDER DEPT
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0093.xml
advertisement
107
107
[no value]
[no value]
Aremac camera co., inc.
[no value]
Aremac camera co., inc.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0094.xml
advertisement
107
107
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0095.xml
advertisement
107
107
[no value]
[no value]
The American Products Co.: No. 503—De LUXE MODEL
[no value]
The American Products Co.
No. 503—De LUXE MODEL
[no value]
[no value]
PopularPhotography_19480401_0022_004_0096.xml
article
108
108
[no value]
[no value]
SAFELIGHT HAS VARIABLE INTENSITY
[no value]
[no value]
[no value]
[no value]
An adaptation of any safelight to enable you to control intensity is an easy-to-make darkroom aid for developing paper and film. For this adaptation, screw a dim-a-make (a device used for bedroom night-lighting) into the same socket you insert your safelight.
PopularPhotography_19480401_0022_004_0097.xml
advertisement
108
108
[no value]
[no value]
HOLLYSLIDE CO.
[no value]
HOLLYSLIDE CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0098.xml
advertisement
108
108
[no value]
[no value]
MORGAN CAMERA SHOP
[no value]
MORGAN CAMERA SHOP
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0099.xml
advertisement
108
108
[no value]
[no value]
Camera Craft Pub. Co.
[no value]
Camera Craft Pub. Co.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0100.xml
advertisement
108
108
[no value]
[no value]
INTERNATIONAL SALES CO.
[no value]
INTERNATIONAL SALES CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0101.xml
advertisement
109
109
[no value]
[no value]
WILMAR ELECTRONICS
[no value]
WILMAR ELECTRONICS
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0102.xml
article
110
110,112
[no value]
[no value]
NEW BOOKS
[no value]
[no value]
[no value]
[no value]
1000 and ONE—The 1948 Blue Book of NonTheatrical Films. Published by The Educational Screen, 64 East Lake Street, Chicago, Illinois. Paper bound, 6x9, 160 pages, $1. This twenty-third annual edition of The Standard Film Directory classifies 6610 films under 176 subject headings.
PopularPhotography_19480401_0022_004_0103.xml
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110
110
[no value]
[no value]
SOCIETY FOR VISUAL EDUCATION, INC.
[no value]
SOCIETY FOR VISUAL EDUCATION, INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0104.xml
advertisement
111
111
[no value]
[no value]
Advertisements
[no value]
HABER & FINK INC
Leica IIIB, f2 Summar, case
HABER & FINK INC
Leica IIIC, f3.5 Elmar, caso
[no value]
[no value]
PopularPhotography_19480401_0022_004_0105.xml
advertisement
112
112
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0106.xml
advertisement
113
113
[no value]
[no value]
Advertisements
[no value]
STERLING HOWARD CO.
4x5 Keyzer “cold-light”
STERLING HOWARD CO.
12" f5.0 Kodak Aero
[no value]
[no value]
PopularPhotography_19480401_0022_004_0107.xml
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114
114
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0108.xml
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115
115
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0109.xml
advertisement
116
116
[no value]
[no value]
UNIVERSAL CAMERA CORPORATION: UNIVERSAL'S METEOR
[no value]
UNIVERSAL CAMERA CORPORATION
UNIVERSAL'S METEOR
[no value]
[no value]
PopularPhotography_19480401_0022_004_0110.xml
article
117
117,136,138
Amateur Movie SECTION
[no value]
SIMPLIFIED EDITING
Pack story-telling continuity into your unedited film—it will take only a bit of time and equipment
[no value]
[no value]
JAMES R. OSWALD
THINKING at last about tackling that long talked about editing job that seemingly never has been gotten around to for one reason or another? There’s no time like the present to start whipping into shape that maze of footage that has accumulated and which has been so sorely neglected all these many months; it is the opportune time too, to catch up with any other odds and ends that might have gathered and heretofore remained not taken care of since the last time the urge presented itself to do a little splicing and editing.
PopularPhotography_19480401_0022_004_0111.xml
article
118
118,119,144,146
Amateur Movie SECTION
[no value]
CINÉ NOVELTIES
Here are several ideas for introducing scenes, for montages, and for denoting rapid passage of time
[no value]
[no value]
GEORGE CARLSON
A NOVEL and interesting way for the amateur to introduce some movie scenes, especially at the beginning of a film, is to show the effect of a still picture seen on the screen as suddenly coming to life with motion. Two ways to introduce such scenes are: (1) with a picture in the family album or (2) a picture in a newspaper.
PopularPhotography_19480401_0022_004_0112.xml
article
120
120,122,124,126,128
[no value]
[no value]
NEW HOME MOVIES
[no value]
[no value]
[no value]
[no value]
SKYWAY TO MEXICO. 16 mm sound, color. Available from your nearest American Airlines sales office. This movie was made in the Mexican capital, in Taxco, the old silver town, in Acapulco on the Pacific, and other interesting spots. Colorful fiestas, deep-sea fishing, and bullfights made this an exciting film to shoot.
PopularPhotography_19480401_0022_004_0113.xml
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120
120
[no value]
[no value]
CONTINENTAL PRODUCTS CORPORATION
[no value]
CONTINENTAL PRODUCTS CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0114.xml
advertisement
121
121
[no value]
[no value]
OFFICIAL FILMS
[no value]
OFFICIAL FILMS
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0115.xml
advertisement
122
122
[no value]
[no value]
DA-LITE SCREEN CO., INC.
[no value]
DA-LITE SCREEN CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0116.xml
advertisement
122
122
[no value]
[no value]
FINE ARTS FILM CO.
[no value]
FINE ARTS FILM CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0117.xml
advertisement
122
122
[no value]
[no value]
THOMAS J. VALENTINO, Inc.
[no value]
THOMAS J. VALENTINO, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0118.xml
advertisement
122
122
[no value]
[no value]
MOTION PICTURE INSTITUTE of the U. S. A., Inc.
[no value]
MOTION PICTURE INSTITUTE of the U. S. A., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0119.xml
advertisement
123
123
[no value]
[no value]
Advertisements
[no value]
THE AMPRO CORPORATION
AMPRO 8MM
THE AMPRO CORPORATION
THE AMPRO "IMPERIAL"
[no value]
[no value]
PopularPhotography_19480401_0022_004_0120.xml
advertisement
124
124
[no value]
[no value]
NATIONAL CINEMA SERVICE
[no value]
NATIONAL CINEMA SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0121.xml
advertisement
124
124
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0122.xml
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124
124
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0123.xml
advertisement
124
124
[no value]
[no value]
OMNIFILM
[no value]
OMNIFILM
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0124.xml
advertisement
125
125
[no value]
[no value]
PHOTOGRAPHIC INDUSTRIES INC.
[no value]
PHOTOGRAPHIC INDUSTRIES INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0125.xml
advertisement
126
126
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0126.xml
advertisement
127
127
[no value]
[no value]
Advertisements
[no value]
Revere
REVERE EIGHT“88” CAMERA
Revere
REVERE EIGHT “85” PROJECTOR
[no value]
[no value]
PopularPhotography_19480401_0022_004_0127.xml
advertisement
128
128
[no value]
[no value]
MOVIE-MITE CORPORATION
[no value]
MOVIE-MITE CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0128.xml
advertisement
128
128
[no value]
[no value]
PONDER & BEST, INC.
[no value]
PONDER & BEST, INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0129.xml
advertisement
128
128
[no value]
[no value]
The MOSTOW Co.
[no value]
The MOSTOW Co.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0130.xml
advertisement
129
129
[no value]
[no value]
DIVISION OF UNITED WORLD FILMS INC.
[no value]
DIVISION OF UNITED WORLD FILMS INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0131.xml
article
130
130,132,134
[no value]
[no value]
HOME MOVIE NOTES
[no value]
[no value]
[no value]
[no value]
Administrative and sales offices of Encyclopaedia Britannica Films Inc., have been moved to Wilmette, Illinois. The administrative offices had been located in the Chicago Civic Opera Building at 20 North Wacker Drive. The move brought together all departments of EB Films.
PopularPhotography_19480401_0022_004_0132.xml
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130
130
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0133.xml
advertisement
131
131
[no value]
[no value]
CRAIG MANUFACTURING COMPANY
[no value]
CRAIG MANUFACTURING COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0134.xml
advertisement
132
132
[no value]
[no value]
CARMEL FILM PRODUCTIONS, Inc.
[no value]
CARMEL FILM PRODUCTIONS, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0135.xml
advertisement
132
132
[no value]
[no value]
OPTICAL FILM ENGINEERING CO.
[no value]
OPTICAL FILM ENGINEERING CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0136.xml
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132
132
[no value]
[no value]
EXCITING FILMS
[no value]
EXCITING FILMS
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0137.xml
advertisement
132
132
[no value]
[no value]
IRIS MOVIE LIBRARY
[no value]
IRIS MOVIE LIBRARY
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0138.xml
advertisement
133
133
[no value]
[no value]
Advertisements
[no value]
KEYSTONE MANUFACTURING COMPANY
THE KEYSTONE K-40 8MM
KEYSTONE MANUFACTURING COMPANY
THE KEYSTONE K-108 8MM
[no value]
[no value]
PopularPhotography_19480401_0022_004_0139.xml
advertisement
134
134
[no value]
[no value]
LIBRARY FILMS INC.
[no value]
LIBRARY FILMS INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0140.xml
advertisement
134
134
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0141.xml
advertisement
134
134
[no value]
[no value]
THE WETTSTEIN CO.
[no value]
THE WETTSTEIN CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0142.xml
advertisement
134
134
[no value]
[no value]
CINKLOX CAMERA COMPANY
[no value]
CINKLOX CAMERA COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0143.xml
advertisement
135
135
[no value]
[no value]
AMERICAN BOLEX COMPANY, INC.: NORWOOD DIRECTOR
[no value]
AMERICAN BOLEX COMPANY, INC.
NORWOOD DIRECTOR
[no value]
[no value]
PopularPhotography_19480401_0022_004_0144.xml
advertisement
137
137
[no value]
[no value]
Air Photo Supply Co.
[no value]
Air Photo Supply Co.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0145.xml
article
138
138
[no value]
[no value]
FLASHBULB HAZARD EXPLODED
[no value]
[no value]
[no value]
[no value]
Radar waves can ignite a flashbulb, but the chance of any great damage resulting is pretty slim. The accompanying picture demonstrating this phenomenon was made by Vernon Rutledge, company photographer, at Boeing radar lab almost a year ago.
PopularPhotography_19480401_0022_004_0146.xml
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138
138
[no value]
[no value]
THE HOUSE OF Photography
[no value]
THE HOUSE OF Photography
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0147.xml
advertisement
138
138
[no value]
[no value]
GEORGE LEVINE & SONS CO.
[no value]
GEORGE LEVINE & SONS CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0148.xml
advertisement
139
139
[no value]
[no value]
Advertisements
[no value]
GEO. LEVINE & SONS Co.
Rodenstock
GEO. LEVINE & SONS Co.
ROBOT filters
[no value]
[no value]
PopularPhotography_19480401_0022_004_0149.xml
advertisement
140
140
[no value]
[no value]
WOLFF MFG. CO.
[no value]
WOLFF MFG. CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0150.xml
advertisement
140
140
[no value]
[no value]
BRUNO STUDIOS
[no value]
BRUNO STUDIOS
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0151.xml
advertisement
140
140
[no value]
[no value]
The CAMERA Place Inc.
[no value]
The CAMERA Place Inc.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0152.xml
advertisement
141
141
[no value]
[no value]
BOLAND & BOYCE INC.
[no value]
BOLAND & BOYCE INC.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0153.xml
advertisement
142
142
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0154.xml
advertisement
143
143
[no value]
[no value]
Westen's
[no value]
Westen's
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0155.xml
advertisement
144
144
[no value]
[no value]
WOLK CAMERA CO.: Slide Projector
[no value]
WOLK CAMERA CO.
Slide Projector
[no value]
[no value]
PopularPhotography_19480401_0022_004_0156.xml
advertisement
145
145
[no value]
[no value]
Ziff-Davis Publishing Company
[no value]
Ziff-Davis Publishing Company
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0157.xml
advertisement
146
146
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0158.xml
advertisement
147
147
[no value]
[no value]
UNITED CAMERA,INC.
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UNITED CAMERA,INC.
[no value]
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PopularPhotography_19480401_0022_004_0159.xml
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148
148
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WOODARD SCHOOL OF PHOTOGRAPHY
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WOODARD SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0160.xml
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148
148
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FEDCO Products
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FEDCO Products
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PopularPhotography_19480401_0022_004_0161.xml
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148
148
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COLOR-CRAFT, Inc.
[no value]
COLOR-CRAFT, Inc.
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PopularPhotography_19480401_0022_004_0162.xml
advertisement
149
149
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PHOTOCENTER OF BALTIMOREW
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PHOTOCENTER OF BALTIMOREW
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PopularPhotography_19480401_0022_004_0163.xml
advertisement
149
149
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Advertisement
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PopularPhotography_19480401_0022_004_0164.xml
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150
150
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Advertisement
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PopularPhotography_19480401_0022_004_0165.xml
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151
151
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ZIFF DAVIS
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ZIFF DAVIS
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PopularPhotography_19480401_0022_004_0166.xml
article
152
152
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PHOTO CONSCIOUS TRAVELERS
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The United States was well photographed by this family from Bombay, India, when it recently toured the country by air. A. J. Patel, well-known pictorialist whose prints often have been hung in salons in this country, is carrying his 16-mm Cine Kodak Special motion picture camera, while his wife, daughter Sindi, 11, and son Sallit, 16, each had reflex still cameras slung over their shoulders.
PopularPhotography_19480401_0022_004_0167.xml
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152
152
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Advertisements
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PopularPhotography_19480401_0022_004_0168.xml
article
153
153
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GROUP COMPOSITION DEMONSTRATED
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Group composition is demonstrated for the convention of the Florida Photographers Association in West Palm Beach, Florida, by Jack Wamsley of Eastman Kodak Company. The symmetry of the arrangement under the skillful hands of the veteran demonstrator is obvious.
PopularPhotography_19480401_0022_004_0169.xml
article
153
153
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MUSEUM OF MODERN ART TO EXPAND FACILITIES
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The Museum of Modern Art will construct an addition to its present building at 11 West 53rd Street, New York 19, N. Y. This new wing will permit an expansion of facilities which museum trustees have for some time realized was essential in order to show more of the Museum collections in all departments, and to accommodate the great increase in attendance and in public demand upon Museum services.
PopularPhotography_19480401_0022_004_0170.xml
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153
153
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0171.xml
article
154
154,155
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CONSERVATION OF THE HYPO BATH
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The hypo bath is the paradox of photography. It is more valuable when exhausted than when fresh. Moreover, if it is then robbed of its greatest value, it then becomes somewhat useful again and will add more value! Sounds peculiar? Elementary, really.
PopularPhotography_19480401_0022_004_0172.xml
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154
154
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Advertisements
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PopularPhotography_19480401_0022_004_0173.xml
article
155
155
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PRIZES AWARDED IN LIONEL CONTEST
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A box camera picture made on Verichrome film won a first prize award of $150 for Ormand Gigli, a photographer from New York City, in the recent Lionel Trains Photo Contest. Second and third prizes went to William E. Karsten of Manhattan and Joseph Arnow of the Bronx.
PopularPhotography_19480401_0022_004_0174.xml
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155
155
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American School of Photography
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American School of Photography
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PopularPhotography_19480401_0022_004_0175.xml
article
156
156
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New Celer Transfer Process Announced
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THERE is now available a quick and simple method of making an enlarged color print without the use of a darkroom or enlarger. Known as the Randall Color Transfer Process, the operation is the brain child of William A. Randall, who experimented with the process for more than five years before arriving at a procedure that permits the making of a print in about thirty minutes.
PopularPhotography_19480401_0022_004_0176.xml
article
156
156
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PURCHASING A LENS SHADE
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When purchasing a shade for your camera, always consider the following questions: Does it fit snugly? Is the inside designed and/or painted to reduce glare? Can I raise and lower my lens board without the shade “cutting corners” on the negative?
PopularPhotography_19480401_0022_004_0177.xml
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156
156
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PROSPECT PHOTOGRAPHIC CORP.
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PROSPECT PHOTOGRAPHIC CORP.
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PopularPhotography_19480401_0022_004_0178.xml
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156
156
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Advertisement
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PopularPhotography_19480401_0022_004_0179.xml
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156
156
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Dunn Engineering Company
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Dunn Engineering Company
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PopularPhotography_19480401_0022_004_0180.xml
article
157
157
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VETERAN PRODUCER "SHOT" HIROHITO IN 1921
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John W. Considine, veteran movie and theatrical producer, was rummaging through a collection of old photographs in his Beverly Hills, California, home, when he came across a print of a Japanese dignitary whose face looked strangely familiar.
PopularPhotography_19480401_0022_004_0181.xml
article
157
157
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FLASH REFLECTOR PROTECTION
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A flash reflector that is scratched or marred with finger prints does not reflect maximum light—so, to protect such a reflector you can purchase a set of bowl covers (see illustration) such as housewives use when they put food in the refrigerator.
PopularPhotography_19480401_0022_004_0182.xml
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157
157
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JAMES H. SMITH & SONS CORPORATION
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JAMES H. SMITH & SONS CORPORATION
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PopularPhotography_19480401_0022_004_0183.xml
article
158
158,159
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Photographic technique
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I believe that the development of a fool-proof technique is of paramount importance. If you are using the bracket system of exposure and are accustomed to taking a dozen exposures in order to get one that is technically good, then you had better change your procedure if you are interested in taking pictures that have human appeal.
PopularPhotography_19480401_0022_004_0184.xml
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158
158
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ABRAMS INSTRUMENT CORP.
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ABRAMS INSTRUMENT CORP.
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PopularPhotography_19480401_0022_004_0185.xml
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158
158
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Advertisement
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PopularPhotography_19480401_0022_004_0186.xml
article
159
159,160
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Selecting subject matter
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Appropriate subject matter is exceedingly important and can be found most anywhere. Children in your vicinity, neighbors’ pets, the local zoo, city parks, recreation centers, and many other places too numerous to mention. Inanimate subjects used for still life, pictorial scenics, pattern shots, commercial subjects, and formal portraits are always quite interesting to a select few, but to the general public they have very little appeal.
PopularPhotography_19480401_0022_004_0187.xml
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159
159
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PARKER-WHELEN CO., INC.
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PARKER-WHELEN CO., INC.
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PopularPhotography_19480401_0022_004_0188.xml
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159
159
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Bass Camera CO.
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Bass Camera CO.
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PopularPhotography_19480401_0022_004_0189.xml
article
160
160
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Handling the subject
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Under this category I would say the least handling of the subject by the photographer the better. Whether they be animals, children, or any other subject I have listed, generally speaking your best pictures will result when you let them fall into natural poses.
PopularPhotography_19480401_0022_004_0190.xml
article
160
160,161,162
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Market possibilities
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No other type of photograph has more potential market value than those that appeal to the general public. If we make a study of the pictures that are used in the various publications we will invariably find that some human interest angle is used to attract and hold the attention of the reader.
PopularPhotography_19480401_0022_004_0191.xml
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160
160
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Advertisements
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PopularPhotography_19480401_0022_004_0192.xml
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161
161
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Broadway
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Broadway
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PopularPhotography_19480401_0022_004_0193.xml
article
162
162
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PASTE WEIGHT-CONVERSION CARD TO BASE OF SCALE
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That little weight-conversion card that came with my new scale always got lost at the beginning of each weighing session. Finally, to keep the scale and card in the same general locality, I cut out the chart and pasted it to the base of the scale.
PopularPhotography_19480401_0022_004_0194.xml
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162
162
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Advertisements
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PopularPhotography_19480401_0022_004_0195.xml
article
163
163
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HIGH-SPEED MOVIES
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AN improved “ribbon frame” motion picture camera having a speed of 120 frames a second and an exposure time ranging from 0.0001 to 0.0006 second is described in a report prepared by the Bell Telephone Laboratories, Inc., New York City. The camera is used for studying the motion of projectiles, reciprocating parts of machinery, and other objects moving rapidly in approximately straight lines.
PopularPhotography_19480401_0022_004_0196.xml
article
163
163
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COLOR SEPARATION NEGATIVES BY NEW TRI-PAC PROCESS
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A new negative film for direct production of separation negatives for existing three-color printing processes was announced by Dr. J. Q. Umberger, of the du Pont Company at the annual convention of the Photographic Society of America last October. Known as “S-T Tripac” single transfer negative sheet film, it is designed for use in portrait and still photography (but no movies as yet) and has been developed to meet the “active need for a simple, straightforward process” of producing separation negatives.
PopularPhotography_19480401_0022_004_0197.xml
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163
163
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L.A. CAMERA EXCHANGE
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L.A. CAMERA EXCHANGE
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PopularPhotography_19480401_0022_004_0198.xml
article
164
164,165
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CAMERA CLUBS
Point System Recognizes Member's Interest in Club
Investigate This Market
Hawaiian Salon Announced
Diversification Pays Off
Candle-Light Studio Night
Canadian Color Group Is Admitting Associates
Tried Movies for Shut-Ins?
These Northern Neighbors Would Like to Correspond
Print Shows for Exchange
We Hear ...
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Whit Hillyer
Taking the reasonable position that proficiency in print-making is but one of several attributes required to make a camera club successful, Asheville (N.C.) Photographic Society has set up a unique point system whereby a member’s total efforts for his club are recognized.
PopularPhotography_19480401_0022_004_0199.xml
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165
165
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The EDWAL Laborataries Inc.
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The EDWAL Laborataries Inc.
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PopularPhotography_19480401_0022_004_0200.xml
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165
165
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W. W. BOES CO.
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W. W. BOES CO.
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PopularPhotography_19480401_0022_004_0201.xml
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165
165
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THE CAMERA HOUSE
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THE CAMERA HOUSE
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PopularPhotography_19480401_0022_004_0202.xml
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165
165
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TRU-COLOR LABORATORIES
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TRU-COLOR LABORATORIES
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PopularPhotography_19480401_0022_004_0203.xml
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166
166
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AMERICAN BOLEX COMPANY, INC.
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AMERICAN BOLEX COMPANY, INC.
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PopularPhotography_19480401_0022_004_0204.xml
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166
166
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REFLECTOR BELT CO.
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REFLECTOR BELT CO.
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PopularPhotography_19480401_0022_004_0205.xml
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166
166
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Advertisement
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PopularPhotography_19480401_0022_004_0206.xml
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167
167
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mendelsohn SPEEDGUN Company,Inc.
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mendelsohn SPEEDGUN Company,Inc.
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PopularPhotography_19480401_0022_004_0207.xml
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167
167
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Advertisement
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PopularPhotography_19480401_0022_004_0208.xml
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168
168
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Advertisements
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PopularPhotography_19480401_0022_004_0209.xml
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169
169
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TRIUMPH MFG.CO.
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TRIUMPH MFG.CO.
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PopularPhotography_19480401_0022_004_0210.xml
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169
169
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SPINDLER & SAUPPE
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SPINDLER & SAUPPE
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PopularPhotography_19480401_0022_004_0211.xml
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170
170
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Advertisements
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PopularPhotography_19480401_0022_004_0212.xml
article
171
171
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popular Photography’s Traveling Salons
Fourth Salon
Third Salon
Second Salon
First Salon
LUBRICATE ENLARGER COLUMN
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POPULAR PHOTOGRAPHY’S Traveling Salons, which are made up of the prizewinning pictures entered in our picture contests, are available free of charge for exhibit at libraries, museums, department stores, banks, public utility offices, or any other organization or institution open to the public.
PopularPhotography_19480401_0022_004_0213.xml
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171
171
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Camera Craft INC.
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Camera Craft INC.
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PopularPhotography_19480401_0022_004_0214.xml
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171
171
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JOHN WILEY & SONS, INC.
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JOHN WILEY & SONS, INC.
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PopularPhotography_19480401_0022_004_0215.xml
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171
171
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BURLEIGH BROOKS CO.
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BURLEIGH BROOKS CO.
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PopularPhotography_19480401_0022_004_0216.xml
article
172
172,173
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Calendar of PHOTOGRAPHIC EXHIBITIONS
USING RECOMMENDED EXPOSURES
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*Conducted according to the recommended practices of Photographic Society of America. 12th Annual Rochester International Salon*, Memorial Art Gallery, Rochester, N. Y. On exhibition Mar. 5 to Apr. 4, Rochester Memorial Art Gallery. 12th Annual Rochester International Salon*, Memorial Art Gallery, Rochester, N. Y.
PopularPhotography_19480401_0022_004_0217.xml
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172
172
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ROCHESTER Laboratary INC.: 20 Exposure roll
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ROCHESTER Laboratary INC.
20 Exposure roll
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PopularPhotography_19480401_0022_004_0218.xml
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172
172
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MARSHALL PHOTOGRAPHERS. Inc.
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MARSHALL PHOTOGRAPHERS. Inc.
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PopularPhotography_19480401_0022_004_0219.xml
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173
173
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Advertisements
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AIREQUIPT MANUFACTURING CO.. INC.
The PHOTOCRAT
AIREQUIPT MANUFACTURING CO.. INC.
The "ZIP LOADER"
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PopularPhotography_19480401_0022_004_0220.xml
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173
173
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Spiratone
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Spiratone
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PopularPhotography_19480401_0022_004_0221.xml
advertisement
174
174
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Advertisements
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PopularPhotography_19480401_0022_004_0222.xml
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175
175
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Elqeet MANUFACTURING COMPANY, INC.
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Elqeet MANUFACTURING COMPANY, INC.
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PopularPhotography_19480401_0022_004_0223.xml
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175
175
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ALEX GRANT
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ALEX GRANT
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PopularPhotography_19480401_0022_004_0224.xml
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175
175
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Advertisement
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PopularPhotography_19480401_0022_004_0225.xml
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175
175
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MIRROR PICTURE EDITOR
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MIRROR PICTURE EDITOR
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PopularPhotography_19480401_0022_004_0226.xml
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176
176
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Advertisements
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PopularPhotography_19480401_0022_004_0227.xml
advertisement
177
177
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Graham Scientific Instrument Corporation
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Graham Scientific Instrument Corporation
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PopularPhotography_19480401_0022_004_0228.xml
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177
177
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NASH color LABORATORIES
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NASH color LABORATORIES
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PopularPhotography_19480401_0022_004_0229.xml
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178
178
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DAVIDSON MANUFACTURING CO.
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DAVIDSON MANUFACTURING CO.
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PopularPhotography_19480401_0022_004_0230.xml
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178
178
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ALFRED BASS
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ALFRED BASS
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PopularPhotography_19480401_0022_004_0231.xml
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179
179
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Conway CAMERA CO.
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Conway CAMERA CO.
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PopularPhotography_19480401_0022_004_0232.xml
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179
179
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BETTER PICTURES
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BETTER PICTURES
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PopularPhotography_19480401_0022_004_0233.xml
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179
179
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Germain SCHOOL OF PHOTOGRAPHY
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Germain SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19480401_0022_004_0234.xml
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179
179
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PHOTOGRAPHIC ENGINEERING LABORATOR
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PHOTOGRAPHIC ENGINEERING LABORATOR
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PopularPhotography_19480401_0022_004_0235.xml
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180
180
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Advertisements
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PopularPhotography_19480401_0022_004_0236.xml
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181
181
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ROEHRIG-BIELENBERG CO.
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ROEHRIG-BIELENBERG CO.
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PopularPhotography_19480401_0022_004_0237.xml
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181
181
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EDWARDS FINE GRAIN LABORATORY, INC.
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EDWARDS FINE GRAIN LABORATORY, INC.
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PopularPhotography_19480401_0022_004_0238.xml
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181
181
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Advertisement
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PopularPhotography_19480401_0022_004_0239.xml
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181
181
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UNITED LUGGAGE AND CAMERA SHOP
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UNITED LUGGAGE AND CAMERA SHOP
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PopularPhotography_19480401_0022_004_0240.xml
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182
182
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Advertisements
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PopularPhotography_19480401_0022_004_0241.xml
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183
183
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KINNARD COMPANY
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KINNARD COMPANY
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PopularPhotography_19480401_0022_004_0242.xml
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183
183
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[no value]
Chromat-O-Scope
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Chromat-O-Scope
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PopularPhotography_19480401_0022_004_0243.xml
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183
183
[no value]
[no value]
BLOOM’S CAMERA CENTER
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BLOOM’S CAMERA CENTER
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0244.xml
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183
183
[no value]
[no value]
ATKINSON LABORATORY
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ATKINSON LABORATORY
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0245.xml
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184
184
[no value]
[no value]
CIRO CAMERAS, Inc.
[no value]
CIRO CAMERAS, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0246.xml
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184
184
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[no value]
FREDERICK D. FISHER
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FREDERICK D. FISHER
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PopularPhotography_19480401_0022_004_0247.xml
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184
184
[no value]
[no value]
AMERICAN STUDIOS
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AMERICAN STUDIOS
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0248.xml
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185
185
[no value]
[no value]
NATIONAL SCHOOL OF PHOTOGRAPHY
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NATIONAL SCHOOL OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0249.xml
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185
185
[no value]
[no value]
WINDMAN BROTHERS
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WINDMAN BROTHERS
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0250.xml
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185
185
[no value]
[no value]
MICO PHOTO PRODUCTS CO.
[no value]
MICO PHOTO PRODUCTS CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0251.xml
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186
186
[no value]
[no value]
Advertisement
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PopularPhotography_19480401_0022_004_0252.xml
article
187
187,188,189
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New Press Camera Has Electric Control
New Autofocus Enlarger
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A POST-WAR camera of the press type, offering a number of features never before incorporated in this equipment, was announced recently by The Kalart Co., Inc., Stamford, Conn. Accessories which the manufacturer has been supplying for other cameras for many years, including a rangefinder and a flash synchronizer, are built into the Kalart camera.
PopularPhotography_19480401_0022_004_0253.xml
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187
187
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[no value]
THREE DIMENSION SALES CO.
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THREE DIMENSION SALES CO.
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0254.xml
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187
187
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ACE
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ACE
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[no value]
PopularPhotography_19480401_0022_004_0255.xml
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187
187
[no value]
[no value]
PACIFIC COLOR SLIDE CO.
[no value]
PACIFIC COLOR SLIDE CO.
[no value]
[no value]
[no value]
PopularPhotography_19480401_0022_004_0256.xml
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188
188
[no value]
[no value]
Advertisements
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PopularPhotography_19480401_0022_004_0257.xml
article
189
189,190
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CAPTURED GERMAN LENSES STUDIED BY SIGNAL CORPS
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The famed Zeiss collection of photographic lenses, which includes examples of every type ever produced at the great German optical works at Jena, is now owned by the United States and is stored in the Signal Corps engineering laboratories at Fort Monmouth, New Jersey.
PopularPhotography_19480401_0022_004_0258.xml
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189
189
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PROGRESSIVE SCHOOL OF PHOTOGRAPHY
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PROGRESSIVE SCHOOL OF PHOTOGRAPHY
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0259.xml
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189
189
[no value]
[no value]
ROBELY LABORATORIES, INC.
[no value]
ROBELY LABORATORIES, INC.
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0260.xml
article
190
190
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STEREO STUDIO OPENED IN PHILADELPHIA
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After years of laboratory experimentation, three-dimensional photography, unhampered by viewers or filters, has become a reality. Known commercially as VitaVision, the process was recently introduced in Philadelphia with the opening of the first complete Vita Vision studio.
PopularPhotography_19480401_0022_004_0261.xml
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190
190
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Advertisements
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PopularPhotography_19480401_0022_004_0262.xml
article
191
191,192,193
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CONTESTS and MARKETS
CONTESTS
MARKETS
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POPULAR PHOTOGRAPHY’S 1948 PICTURE CONTEST begins Feb. 15 and is open to both professionals and amateurs. Prizes totalling $60,000 in U. S. Savings Bonds plus trophies and certificates will be awarded, including six prizes each month and grand prizes at the end of the contest. No entry fee or limit to the number of pictures submitted ; both black-and-white prints and color prints and transparencies are eligible.
PopularPhotography_19480401_0022_004_0263.xml
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191
191
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Advertisements
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PopularPhotography_19480401_0022_004_0264.xml
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192
192
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Advertisements
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PopularPhotography_19480401_0022_004_0265.xml
article
193
193
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CAMERA SET-UP FOR THE ROYAL WEDDING
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When space limitations within Westminster Abbey made photographic coverage of the royal wedding difficult, William George Vanderson of Fox Photos improvised an ingenious set-up for handling the situation. Vanderson, a Fleet Street photographer with 25 years experience, was chosen by the Photographic News Agencies group for the job in view of his past experience and the photographic record he secured of the Coronation procession of King George VI.
PopularPhotography_19480401_0022_004_0266.xml
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193
193
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INDUSTRIAL TIMER CORPORATION
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INDUSTRIAL TIMER CORPORATION
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[no value]
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PopularPhotography_19480401_0022_004_0267.xml
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193
193
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[no value]
LONG BEACH CAMERA EXCHANGE
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LONG BEACH CAMERA EXCHANGE
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PopularPhotography_19480401_0022_004_0268.xml
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193
193
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[no value]
Advertisement
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PopularPhotography_19480401_0022_004_0269.xml
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194
194,195,196,197,198
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classified advertising
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PopularPhotography_19480401_0022_004_0270.xml
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198
198,199,200
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THE PHOTOGRAPHIC MARKET PLACE
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PopularPhotography_19480401_0022_004_0271.xml
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200
200,201
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Advertisement
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PopularPhotography_19480401_0022_004_0272.xml
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201
201
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BROOKS INSTITUTE OF PHOTOGRAPHY
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BROOKS INSTITUTE OF PHOTOGRAPHY
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[no value]
PopularPhotography_19480401_0022_004_0273.xml
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201
201
[no value]
[no value]
RABSONS
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RABSONS
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PopularPhotography_19480401_0022_004_0274.xml
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201
201
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[no value]
CHINACOLOR
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CHINACOLOR
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PopularPhotography_19480401_0022_004_0275.xml
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202
202
[no value]
[no value]
Bell & Howell
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Bell & Howell
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[no value]
[no value]
PopularPhotography_19480401_0022_004_0276.xml