Issue: 19420701

Wednesday, July 1, 1942
July
1
True
11
Sunday, January 4, 2015

Articles
cover
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POPULAR Photography
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PopularPhotography_19420701_0011_001_0001.xml
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2
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Agfa Ansco
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Agfa Ansco
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PopularPhotography_19420701_0011_001_0002.xml
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3
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DEFENDER PHOTO SUPPLY COMPANY, INC.
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DEFENDER PHOTO SUPPLY COMPANY, INC.
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PopularPhotography_19420701_0011_001_0003.xml
masthead
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4
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POPULAR Photography
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PopularPhotography_19420701_0011_001_0004.xml
tableOfContents
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Contents
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PopularPhotography_19420701_0011_001_0005.xml
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5
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19420701_0011_001_0006.xml
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6
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Penn CAMERA EXCHANGE inc.
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Penn CAMERA EXCHANGE inc.
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PopularPhotography_19420701_0011_001_0007.xml
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7
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Castle Films
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Castle Films
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PopularPhotography_19420701_0011_001_0008.xml
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8
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Willoughlys
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Willoughlys
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PopularPhotography_19420701_0011_001_0009.xml
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9
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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PopularPhotography_19420701_0011_001_0010.xml
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10
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WOLLENSAK OPTICAL CO.
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WOLLENSAK OPTICAL CO.
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PopularPhotography_19420701_0011_001_0011.xml
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11
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Burke & James,inc.: SOLAR
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Burke & James,inc.
SOLAR
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PopularPhotography_19420701_0011_001_0012.xml
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12
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LITTLE TECHNICAL LIBRARY
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LITTLE TECHNICAL LIBRARY
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PopularPhotography_19420701_0011_001_0013.xml
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13
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Advertisements
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Revere Camera Co., Inc.
REVERE "99" CAMERA
Revere Camera Co., Inc.
REVERE "88" CAMERA
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PopularPhotography_19420701_0011_001_0014.xml
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14
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the Ziff-Davis Publishing Company
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the Ziff-Davis Publishing Company
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PopularPhotography_19420701_0011_001_0015.xml
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15
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PEERLESS CAMERA STORES
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PEERLESS CAMERA STORES
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PopularPhotography_19420701_0011_001_0016.xml
article
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CANDID SHOTS
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THE EDITOR
A.B.H.
WE have two important announcements for you this month. One concerns the 1942 POPULAR PHOTOGRAPHY Picture Contest; the other refers to a great project which deserves the fullest cooperation of all photographers. This project is the Snapshots from Home League, of which you should become a member just as soon as you have finished reading the announcement on pages 58-59.
PopularPhotography_19420701_0011_001_0017.xml
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BELL & HOWELL COMPANY
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BELL & HOWELL COMPANY
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PopularPhotography_19420701_0011_001_0018.xml
article
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Questions & Answers
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G. J. K., Alameda, Calif. Do you know of any way to prevent the kinking of a shutter release cable? I like to keep mine attached to the camera at all times, but I've already spoiled two of them. ANSWER : Go to your local hardware store and buy a closely coiled steel spring, one which is large enough in diameter to slip on over the cable release.
PopularPhotography_19420701_0011_001_0019.xml
article
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LETTERS TO THE EDITOR
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Enclosed is the coupon for registration of my movie outfit ... I would gladly welcome a chance to be of service to my country through the use of my equipment ... I have been showing war films in our church, and to the people of our neighborhood, of which I have been appointed air raid warden ...
PopularPhotography_19420701_0011_001_0020.xml
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18,19
Picture of the month
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THE PRESIDENT SPEAKS...
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RAY PLATNICK
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PopularPhotography_19420701_0011_001_0021.xml
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20,21,96,97
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PICTURES UNITE THE AMERICAS
You don't have to speak the other man's language to understand what he says with his camera. Uncle Sam uses pictures to foster better relations between the United States and the Latin-American republics.
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ALEXANDER L. MURPHY
A CLOSER understanding between the United States and the Latin American nations is being built up through the one medium which overcomes all language barriers—photography. The Office of the Coordinator of Inter-American Affairs, headed by Nelson A. Rockefeller, is sending hundreds of news pictures to Latin America, and is obtaining photographs of life in the countries south of the border for distribution in the United States.
PopularPhotography_19420701_0011_001_0022.xml
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22,23,98,99
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GO OUTDOORS FOR PORTRAITS
Outdoor portraits can be as good as or better than the most careful studio shots. Reflectors will serve as fill-in lights.
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L. WILLINGER
FOR more variety and less stiffness in portraiture, the outdoor type can't be surpassed. There's plenty of light at your disposal, and you can control it surprisingly well with reflectors of different kinds. Naturally, an outdoor portrait must be more than just a closeup snapshot. Good lighting and proper selection of background are just as essential to the final result as they are in a studio shot. And exactly as much care must be given to obtaining the right expression on the model’s face.
PopularPhotography_19420701_0011_001_0023.xml
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24,25,77,78
YOUR SUBJECT:
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VACATION FUN
Don't take stilted vacation snapshots. Show people enjoying themselves, get real action, and your pictures will interest everyone.
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Earl Theisen
HALF the fun of any vacation is taking pictures to keep as mementoes and to show to your friends when you get home. But unless your pictures were taken with a story in mind, they’re apt to bore people stiff. You and your friends can practically relive the trip if the photos contain action and some real narrative quality.
PopularPhotography_19420701_0011_001_0024.xml
article
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26,82,83
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Trees are Pictorial
Keep your eye out for the wealth of picture material trees offer you, both as photographic subjects and as parts of scenic compositions.
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DON D. STORING
DON D. NIBBELINK
GIVEN a suitable background or setting, trees are so photogenic that they practically defy you to take a poor picture of them. Few subjects are so readily available, so easy to get along with, and so universally appealing in the final print.
PopularPhotography_19420701_0011_001_0025.xml
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AS BABY SEES DADDY
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YOUR baby album is not complete without a group of pictures showing Daddy's reactions to being a parent. Some of his antics are strange, indeed. The group of amusing photographs reproduced here shows how silly a proud father looks to his child when trying for a laugh.
PopularPhotography_19420701_0011_001_0026.xml
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28,29,88,89
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DANGEROUS PICTURES
War-time restrictions are not the only ones the photographer must observe. Some pictures that seem quite innocent can cause trouble.
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ELLIOTT HUNT MARRUS
A CAMERA can be as dangerous as a loaded gun. Use either of them carelessly, and you can get into trouble fast. Since December 7 we have all become conscious of the war-time regulations necessary to prevent the taking of pictures that might be of use to the enemy, but these are only part of the rules that must be followed to avoid difficulties.
PopularPhotography_19420701_0011_001_0027.xml
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30,31,94,95
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MAKE THEM Glamourous
For pictures with plenty of eye appeal, glamourize your feminine subjects. Here are some professional tips on how to make them look like the girls on magazine covers.
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VICTOR KEPPLER
YOU can give your subjects beauty beyond their fondest hopes, if you learn the tricks of taking glamour pictures. No matter how pretty your model is—and the perfect one is yet to be discovered—it takes clever photography to create a striking picture of this type.
PopularPhotography_19420701_0011_001_0028.xml
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32,92,93
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HIGH SCHOOL KIDS KNOW PHOTOGRAPHY
Photographers, look to your laurels! The present crop of youngsters is camera-wise, turning out prints any "advanced amateur" could be proud of.
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MILDRED STAGG
MANY an “advanced amateur” should rightfully envy the photographic ability displayed by boys and girls who entered the Third Annual National High School Salon of Photography this year. Even the judges—a group of five nationally famous photographers—were amazed at the quality of the work placed before them.
PopularPhotography_19420701_0011_001_0029.xml
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33,90,91
PET PORTRAITURE:
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A New Business
A winning way with animals has made Ylla tops in this unusual photographic field. Here's how she gets outstanding results.
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JACOB DESCHIN
YLLA, famous woman photographer of dogs, cats, and the animal kingdom in general, used to do human portraits. So it was but a step to the “individualized portraits of dogs and cats” that her business card now proclaims as her chief activity.
PopularPhotography_19420701_0011_001_0030.xml
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34,35,91
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She Sells Sea Shells
Ruth Bernhard has specialized in photographing shells, and she's found a great demand for these pictures. Here she gives some pointers on drama tizing shells by means of lighting and arrangement.
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RUTH BERNHARD
NOWHERE in nature will you find more real beauty of form and design than among land and sea shells of all kinds. Collectors realized this long ago, and now we find photographers putting these unusual pictorial subjects to good use. Unlike the collector, you don’t have to be on the constant lookout for new types of shells.
PopularPhotography_19420701_0011_001_0031.xml
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36,37,102
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SPEAKING OF SCENICS— Try Niagara
You can take better pictures of Niagara Falls if you plan your shots before you get there. This article points out the right approach.
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RAYMOND F. YATES
GEORGE W. CARNOCHAN
THE mighty Niagara is a scenic subject that presents a challenge to any photographer, no matter how skillful he may be. Its rushing torrents have countless picture possibilities, but you can’t just walk up to them and shoot. It takes a little study to select the right viewpoint and lighting to show each feature of the falls at its best.
PopularPhotography_19420701_0011_001_0032.xml
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Wanted:
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PHOTO INVENTIONS
Uncle Sam wants new ideas to make our armed forces more effective. You can contribute improvements in photography.
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ALFRED TOOMBS
THIS war will be won by ideas— not political ideas, but those of inventors. When the decisive battle comes, it may be a new type of gun, a faster plane, or a more efficient camera that brings victory. The weapons now in use on both sides are new, and are constantly being improved.
PopularPhotography_19420701_0011_001_0033.xml
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Salon Section
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IT CAN HAPPEN HERE
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CESARE MASSAROLI
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PopularPhotography_19420701_0011_001_0034.xml
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Salon Section
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SIGHTS
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PICTURES can grasp the feeling of a scene even without showing it directly. Both of these photographers have used foreground figures to indicate the view and enough background material to reveal its locale.
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Salon Section
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VACATION
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YOUTHFUL spirits are bubbling over when summertime comes, and youngsters just out of school are fine subjects for action pictures. Make a game out of picture taking, and carefully-planned shots will be as spontaneous as unposed ones.
PopularPhotography_19420701_0011_001_0036.xml
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Salon Section
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HOllYWOOD PRIZE WINNERS
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HOLLYWOOD owes much of its glamour to its still photographers, who often remain anonymous. These outstanding pictures are winners in their annual contest, conducted by the Academy of Motion Picture Arts and Sciences. They represent the best work done in the many fields that the movie still men cover.
PopularPhotography_19420701_0011_001_0037.xml
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Salon Section
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SCENIC
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THERE is no limit to the variety of moods that can be expressed in scenic pictures. Robert D. Vawter obtained a feeling of isolation by photographing his subjects against a large expanse of sky. Clifford G. Scofield brought his picture down to earth by shooting from a high camera angle.
PopularPhotography_19420701_0011_001_0038.xml
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Salon Section
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BATTER UP
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IT takes split-second timing to knock out a home run, and it also takes fast work on the part of the photographer to get a good shot of a player at bat. Some cameramen rely on high shutter speeds; others resort to tricks.
PopularPhotography_19420701_0011_001_0039.xml
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Salon Section
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BEACH
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THERE is plenty of good camera material at a crowded beach. Within the striking mass photograph above, the careful observer will discover countless human interest closeups. Each would make a fine picture in itself, like that shown on the right.
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Salon Section
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PRINTING TRICK
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MANY scenes can be made more effective by photographing them through foreground frames, but the necessary "props" are not always available. Fred G. Korth of Chicago, Ill., made up a fitting foreground silhouette to frame this Guatemalan scene, and printed it in under the enlarger.
PopularPhotography_19420701_0011_001_0041.xml
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51,100,101
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CALLING YOUR MOVIE SHOTS
Add interest to your home movies by changing the camera distance and angle for different shots—that's the way they do it in Hollywood.
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ERNEST HALLER
THE amateur with the simplest, most inexpensive movie camera has available to him the same variety of shots as the Hollywood Academy Award winner. He can make a key shot, a medium closeup, or a dolly shot in exactly the same manner as the professional cameraman.
PopularPhotography_19420701_0011_001_0042.xml
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52,53
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19420701_0011_001_0043.xml
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54,55,84,85
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What Happens to Your Prints ?
Do your photographs accumulate haphazardly on shelves or in drawers? Can you always locate the ones you want? Here's how to keep them in order.
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AUGUSTUS WOLFMAN
YOU have some definite thought or purpose in mind each time you take a picture, even if the shot isn’t intended for enlargement and “hanging.” For that reason you should be able to locate any of your prints at any time. When you place the pictures in a container which combines good display qualities with convenience and safety, so much the better.
PopularPhotography_19420701_0011_001_0044.xml
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Diffusion Screens for Camera and Enlarger
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THERE are times when it is not desirable to have everything in a picture show up absolutely sharp. You can control the sharpness of your photographs by using diffusion filters on the camera or in enlarging. Either way, they enable the photographer to get any degree of diffusion desired, and to keep one part of a picture sharp while other areas are blurred.
PopularPhotography_19420701_0011_001_0045.xml
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"Pocket Darkroom" Comes in Handy
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Harry Radzinsky
ONE of the handiest photographic accessories you can own is the changing bag, which is really a miniature portable darkroom. You can take it with you wherever you go. It is inexpensive and easy to make, and enables the photographer to perform many tasks by daylight which otherwise would have to wait for night or a suitable darkroom.
PopularPhotography_19420701_0011_001_0046.xml
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57,89
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OVERFLOW ALARM PREVENTS TROUBLE
This ingenious darkroom gadget, made from inexpensive parts, warns you when the water level in your washing tank rises too high.
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C. L. BRISTOL
PHOTOGRAPHERS consume a great amount of time, as a rule, in keeping a cautious eye on their print washing. They know that things can happen.
PopularPhotography_19420701_0011_001_0047.xml
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58,59
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YOU CAN SERVE THEM WITH "SNAPSHOTS FROM HOME"
Help the nation's war effort by contributing to the morale of our fighting men. Supply them with pictures from home.
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WHEN you glance up from this page, do you see Mom sitting in the corner with her sewing—or Dad with his paper—or the Mrs. darning your socks—or the kids playing on the floor—or even the family dog dreaming before the fireplace? Well, all that our boys on Midway, or Iceland, or on the sea or at other American outposts see are strange faces, unfamiliar scenes, or enemy planes and ships.
PopularPhotography_19420701_0011_001_0048.xml
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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PopularPhotography_19420701_0011_001_0049.xml
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new Tricks FOR CAMERA OWNERS
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CERTAIN makes of toothbrushes are sold in sanitary glass containers. Next time some member of your family gets a new brush, save the container. It makes an excellent device for measuring exactly one liquid ounce. Simply pour one ounce of liquid into the container and then mark the outside of it with a file or a glass-cutter, at the point where the top surface of the liquid comes.
PopularPhotography_19420701_0011_001_0050.xml
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PICTURES FROM OUR READERS
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PopularPhotography_19420701_0011_001_0051.xml
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Print Criticisms
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C. S., Detroit, Mich.—You had a good idea in posing your subject seated with a magazine for an informal portrait, but the result could have been improved by putting a little more thought into the picture. Having your subject’s feet propped up gives the idea of a comfortable reading session, but in this particular pose it brings them so close to the camera that unflattering distortion results.
PopularPhotography_19420701_0011_001_0052.xml
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FOLMER GRAFLEX CORPORATION
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FOLMER GRAFLEX CORPORATION
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PopularPhotography_19420701_0011_001_0053.xml
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64,65
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PRESS FLASHES
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A. J. EZICKSON
NECK-RISKING IS no novelty for news cameramen. It's been part of the game since news photography began. But the latest adventure experienced by Ira Guldner, veteran Associated Press photographer in Los Angeles, is a topnotcher. It occurred on a recent assignment calling for overhead views of the California shipbuilding yard, where a score of Liberty type freighters are under construction.
PopularPhotography_19420701_0011_001_0054.xml
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The Kalart Company, Inc.
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The Kalart Company, Inc.
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PopularPhotography_19420701_0011_001_0055.xml
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65
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Weston Electrical Instrument Corporation: WESTON
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Weston Electrical Instrument Corporation
WESTON
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PopularPhotography_19420701_0011_001_0056.xml
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66,79
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TRADE NOTES AND NEWS
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SEVERAL NEW snapshot albums are announced by the Eastman Kodak Co., Rochester, N. Y. One is the "Pictures from Home" album, which measures 6 × 4", has ten dark blue leaves accommodating two large snapshots each, and features a military cover design and a plastic binding in red, white, and blue.
PopularPhotography_19420701_0011_001_0057.xml
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CALENDAR OF PHOTOGRAPHIC EXHIBITIONS
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PopularPhotography_19420701_0011_001_0058.xml
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NEW BOOKS
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A practical guide for the camera owner who wants to get maximum results with his color film, this book covers all phases of the subject. Opening chapters are devoted to color in art and its application to color photography. Following chapters deal with exposure of Kodachrome outdoors and by artificial light, and discuss problems encountered in taking landscapes, portraits, sunsets, and other picture subjects.
PopularPhotography_19420701_0011_001_0059.xml
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67
67
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E. I. DU PONT DE NEMOURS & Co.
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E. I. DU PONT DE NEMOURS & Co.
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PopularPhotography_19420701_0011_001_0060.xml
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U. S. PHOTO SERVICE
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U. S. PHOTO SERVICE
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PopularPhotography_19420701_0011_001_0061.xml
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Advertisement
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PopularPhotography_19420701_0011_001_0062.xml
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COLORFULL LABORATORIES
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COLORFULL LABORATORIES
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PopularPhotography_19420701_0011_001_0063.xml
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MONEY MAKING IDEAS
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COMMENCEMENT time offers the amateur a chance to make money selling pictures of high school and college graduates taken as they receive their diplomas. A miniature camera is best for this work, and lighting is no problem at all as the ceremonies are usually held outdoors.
PopularPhotography_19420701_0011_001_0064.xml
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Simple Method of Making Reductions with Enlarger
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OCCASIONALLY you may want to make a print which is smaller than the negative you are using, and chances are that your enlarger will not afford sufficient bellows extension for a sharplyfocused reduced image. Of course, you can always make a copy negative, but there’s an easier way.
PopularPhotography_19420701_0011_001_0065.xml
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69
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Advertisements
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AMERICAN BOLEX CO., INC.
Gem Lens Brush
AMERICAN BOLEX CO., INC.
Gem Camel Air Brush
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PopularPhotography_19420701_0011_001_0066.xml
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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Advertisement
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PopularPhotography_19420701_0011_001_0068.xml
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69
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HOLLYWOOD NEGATIVE SERVICE
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HOLLYWOOD NEGATIVE SERVICE
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PopularPhotography_19420701_0011_001_0069.xml
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70
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Da-Lite Screen Co., Inc.
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Da-Lite Screen Co., Inc.
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PopularPhotography_19420701_0011_001_0070.xml
article
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70,71
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AMATEUR Movie Making
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A SCRIPT girl on the amateur movie set is essential for noting down easily-forgotten facts about each scene being taken, such as, clothing worn, props used, angle of action, etc These facts are important when making retakes at a later date, or cutting back to a previous sequence for insertion of additional scenes.
PopularPhotography_19420701_0011_001_0071.xml
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71
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Bass Camera CO.
[no value]
Bass Camera CO.
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PopularPhotography_19420701_0011_001_0072.xml
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71
71
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DISPLAY STAGE LIGHTING CO.
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DISPLAY STAGE LIGHTING CO.
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PopularPhotography_19420701_0011_001_0073.xml
article
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72,73,74
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Tips from Hollywood
A PHOTOGRAPHIC PREVIEW OF NEW MOVIES
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JOHN CHAPMAN
CINEMATOGRAPHER of the month is Stanley Cortez, a tall, dark, and handsome man who is given to wearing a beret. Cortez is responsible for two of the most pictorially interesting films of this period—Orson Welles’ The Magnificent Ambersons, and Walter Wanger’s Eagle Squadron.
PopularPhotography_19420701_0011_001_0074.xml
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KIN-O-LUX
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KIN-O-LUX
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PopularPhotography_19420701_0011_001_0075.xml
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Advertisement
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PopularPhotography_19420701_0011_001_0076.xml
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73
73
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CRAIG MOVIE SUPPLY CO
[no value]
CRAIG MOVIE SUPPLY CO
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0077.xml
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73
73
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AMBERG FILE & INDEX CO.
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AMBERG FILE & INDEX CO.
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PopularPhotography_19420701_0011_001_0078.xml
article
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74,75
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NEW Home MOVIES
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Produced under the supervision of Dr. William Beebe, this interesting and exciting film shows scientific workers risking their lives in the depths of the ocean, in order to advance man’s knowledge of marine monsters. Among the amazing sequences are a fight between a devil-fish and a girl armed only with a knife, a diver battling a man-eating shark, and a struggle between a boa constrictor and a crocodile.
PopularPhotography_19420701_0011_001_0079.xml
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74
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Advertisements
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PopularPhotography_19420701_0011_001_0080.xml
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75
75
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AMERICAN BOLEX CO., Inc.
[no value]
AMERICAN BOLEX CO., Inc.
[no value]
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PopularPhotography_19420701_0011_001_0081.xml
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75
75
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OFFICIAL FILMS INC.
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OFFICIAL FILMS INC.
[no value]
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PopularPhotography_19420701_0011_001_0082.xml
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75
75
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VISUAL INSTR. SUPPLY CO.
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VISUAL INSTR. SUPPLY CO.
[no value]
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PopularPhotography_19420701_0011_001_0083.xml
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75
75
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Projection Slide Co.
[no value]
Projection Slide Co.
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PopularPhotography_19420701_0011_001_0084.xml
article
76
76
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PHOTO TIPS FOR TRAVELERS
Here are some helpful hints to guide you in making plans for your vacation photography.
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THIS is the time of year when plans are being made for that well-earned vacation. And it’s a double event for the amateur photographer, for vacation and travel mean the opportunity for fine pictures. Whether you plan to take pictures in black-and-white or color, stills or movies, these timely tips will help you to prepare for the big event.
PopularPhotography_19420701_0011_001_0085.xml
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76
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Advertisement
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PopularPhotography_19420701_0011_001_0086.xml
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Advertisement
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PopularPhotography_19420701_0011_001_0087.xml
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76
76
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ART SLIDE CO.
[no value]
ART SLIDE CO.
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PopularPhotography_19420701_0011_001_0088.xml
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77
77
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COLOR PRINTS, Inc.
[no value]
COLOR PRINTS, Inc.
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PopularPhotography_19420701_0011_001_0089.xml
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77
77
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ELK STUDIO DEPT.
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ELK STUDIO DEPT.
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PopularPhotography_19420701_0011_001_0090.xml
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77
77
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The Drake
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The Drake
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PopularPhotography_19420701_0011_001_0091.xml
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77
77
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LA PROVINCE DE Québec
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LA PROVINCE DE Québec
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PopularPhotography_19420701_0011_001_0092.xml
article
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78
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Keeps Track of Fixing
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IT IS simple to record in pencil on the back of each print the time at which it is taken from the enlarging easel and put into the developer. Development and short-stop bath usually take anywhere from 2 to 5 minutes, and then the print goes into the hypo.
PopularPhotography_19420701_0011_001_0093.xml
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argus
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argus
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PopularPhotography_19420701_0011_001_0094.xml
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78
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MAIL-BAG FILM SERVICE
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MAIL-BAG FILM SERVICE
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PopularPhotography_19420701_0011_001_0095.xml
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78
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GRAPHOMAY
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GRAPHOMAY
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PopularPhotography_19420701_0011_001_0096.xml
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79
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argus: GOOD PICTURES
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argus
GOOD PICTURES
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PopularPhotography_19420701_0011_001_0097.xml
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79
79
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AMERICAN SCHOOL OF PHOTOGRAPHY
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AMERICAN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19420701_0011_001_0098.xml
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MONTGOMERY WARD
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MONTGOMERY WARD
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PopularPhotography_19420701_0011_001_0099.xml
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80
80
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AMERICAN BOLEX CO., Inc.
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AMERICAN BOLEX CO., Inc.
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PopularPhotography_19420701_0011_001_0100.xml
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80
80
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ARGONAUT
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ARGONAUT
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PopularPhotography_19420701_0011_001_0101.xml
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80
80
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NEW YORK CAMERA EXCHANGE
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NEW YORK CAMERA EXCHANGE
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PopularPhotography_19420701_0011_001_0102.xml
article
80
80
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Notes on the Salon Section
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Ray Platnick of Now York, N. Y., staff photographer for PM. made this fine shot aboard the Navy receiving ship Seattle. He used one No. 5 midget flashbulb on an extension, placed on the floor for dramatic lighting. The picture was taken with a 4×5 Anniversary Speed Graphic with 5 ¼" Zeiss Tessar lens, and the exposure was 1/100 second at f 16 on Eastman Super Panchro-Press film.
PopularPhotography_19420701_0011_001_0103.xml
article
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80
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THE JULY COVER
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This month's cover illustration was reproduced from a 5×7 Kodachrome transparency made by Shiney Wright of Photomasters Studio, Hollywood, Calif. He used a 5×7 Agfa view camera with 14" Kodak Ektar f 6.3 lens. The picture was made in the studio with flat lighting provided by 3200 K. floods. One 500-watt spot was used as the main light. The exposure, with Type B Kodachrome and a blue color correction filter, was ½ second at f 11. The model is Florence Lundeen.
PopularPhotography_19420701_0011_001_0104.xml
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81,82
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CAMERA CLUBS
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Unusual interest marked the first annual open salon put on this year by the North Shore Camera Club, of Salem, Mass. With entry open to members of all clubs in the country, the closing date of May 28 saw an unexpected number of prints on hand.
PopularPhotography_19420701_0011_001_0105.xml
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81
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Advertisements
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CARL ZEISS, Inc.
CONTAX III
CARL ZEISS, Inc.
Super Ikonta BX
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PopularPhotography_19420701_0011_001_0106.xml
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81
81
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LITTLE TECHNICAL LIBRARY
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LITTLE TECHNICAL LIBRARY
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PopularPhotography_19420701_0011_001_0107.xml
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82
82
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AMERICAN BOLEX CO., INC.: WONDROP
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AMERICAN BOLEX CO., INC.
WONDROP
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PopularPhotography_19420701_0011_001_0108.xml
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82
82
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Advertisement: MORGAN FLASHGUIDE
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MORGAN FLASHGUIDE
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PopularPhotography_19420701_0011_001_0109.xml
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Advertisement
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PopularPhotography_19420701_0011_001_0110.xml
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82
82
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Beta Photo Laboratories
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Beta Photo Laboratories
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PopularPhotography_19420701_0011_001_0111.xml
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83
83
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HABER & FINK,INC.
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HABER & FINK,INC.
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PopularPhotography_19420701_0011_001_0112.xml
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83
83
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CIRO, INCORPORATED: ciro-flex
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CIRO, INCORPORATED
ciro-flex
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PopularPhotography_19420701_0011_001_0113.xml
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Advertisement: POPULAR Photography
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POPULAR Photography
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PopularPhotography_19420701_0011_001_0114.xml
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KIN - O - LUX, INC.
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KIN - O - LUX, INC.
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PopularPhotography_19420701_0011_001_0115.xml
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LOUVRE ART STUDIO
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LOUVRE ART STUDIO
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PopularPhotography_19420701_0011_001_0116.xml
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84
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SPIRATONE FINE GRAIN LABS.
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SPIRATONE FINE GRAIN LABS.
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PopularPhotography_19420701_0011_001_0117.xml
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84
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UNIVERSAL PHOTOGRAPHERS, INC.
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UNIVERSAL PHOTOGRAPHERS, INC.
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PopularPhotography_19420701_0011_001_0118.xml
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ABE COHEN'S EXCHANGE, INC.
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ABE COHEN'S EXCHANGE, INC.
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PopularPhotography_19420701_0011_001_0119.xml
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De JUR-AMSCO CORPORATION
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De JUR-AMSCO CORPORATION
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PopularPhotography_19420701_0011_001_0120.xml
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AREMAC CAMERA INC.
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AREMAC CAMERA INC.
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PopularPhotography_19420701_0011_001_0121.xml
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HENRY HERBERT
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HENRY HERBERT
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PopularPhotography_19420701_0011_001_0122.xml
article
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87
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Reflector Stand Adapter
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OFTEN it is desired to make a permanent yet flexible attachment between a flood reflector and the top of the upright rod in a music stand. There are various ways of doing this, but I believe the way illustrated here is one of the cheapest and easiest.
PopularPhotography_19420701_0011_001_0123.xml
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87
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FOTOSHOP, INC.
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FOTOSHOP, INC.
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PopularPhotography_19420701_0011_001_0124.xml
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87
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MORTENSEN SCHOOL OF PHOTOGRAPHY
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MORTENSEN SCHOOL OF PHOTOGRAPHY
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PopularPhotography_19420701_0011_001_0125.xml
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87
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ACE ART CO.
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ACE ART CO.
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PopularPhotography_19420701_0011_001_0126.xml
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87
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American Studios, Dept.
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American Studios, Dept.
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PopularPhotography_19420701_0011_001_0127.xml
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88
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PIONEER SCIENTIFIC CORPORATION: FLECTROL POLAROID FILTERS
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PIONEER SCIENTIFIC CORPORATION
FLECTROL POLAROID FILTERS
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PopularPhotography_19420701_0011_001_0128.xml
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88
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RABSONS,INC.
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RABSONS,INC.
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PopularPhotography_19420701_0011_001_0129.xml
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89
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19420701_0011_001_0130.xml
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Advertisement
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PopularPhotography_19420701_0011_001_0131.xml
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90
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GENERAL LOOSE-LEAF BINDER CO.
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GENERAL LOOSE-LEAF BINDER CO.
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PopularPhotography_19420701_0011_001_0132.xml
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90
90
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BROADWAY NEGATIVE SERVICE
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BROADWAY NEGATIVE SERVICE
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PopularPhotography_19420701_0011_001_0133.xml
article
91
91
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Marks Mount Borders
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IF you have difficulty in placing a print in exactly the right position on a mount preparatory to dry-mounting it, the following idea will prove very helpful. In measuring the width of the desired borders, stick an ordinary pin into the mount at two points on each side.
PopularPhotography_19420701_0011_001_0134.xml
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qeo.Levine & sons
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qeo.Levine & sons
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PopularPhotography_19420701_0011_001_0135.xml
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MODERN PHOTO LABS.
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MODERN PHOTO LABS.
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PopularPhotography_19420701_0011_001_0136.xml
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92
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JOHN G. MARSHALL, INC.
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JOHN G. MARSHALL, INC.
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PopularPhotography_19420701_0011_001_0137.xml
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EASTERN CAMERA EXCHANGE
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EASTERN CAMERA EXCHANGE
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PopularPhotography_19420701_0011_001_0138.xml
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STANDARD FINE GRAIN SERVICES
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STANDARD FINE GRAIN SERVICES
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PopularPhotography_19420701_0011_001_0139.xml
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Advertisement
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PopularPhotography_19420701_0011_001_0140.xml
article
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93
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Popular Photography's Third Exhibit on Tour
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AN outstanding collection of 100 prints from among prize-winners in the 1941 POPULAR PHOTOGRAPHY Picture Contest has been chosen to make up the Third Annual Traveling Exhibit. Plan to see these pictures when they are displayed near your home on their annual tour.
PopularPhotography_19420701_0011_001_0141.xml
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93
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E. E. MILES COMPANY: FOTOFOLIO
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E. E. MILES COMPANY
FOTOFOLIO
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PopularPhotography_19420701_0011_001_0142.xml
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93
93
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HUGO MEYER & CO.
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HUGO MEYER & CO.
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PopularPhotography_19420701_0011_001_0143.xml
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TECHNIFINISH LABORATORY
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TECHNIFINISH LABORATORY
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PopularPhotography_19420701_0011_001_0144.xml
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JAMES H. SMITH & SONS CORP.
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JAMES H. SMITH & SONS CORP.
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PopularPhotography_19420701_0011_001_0145.xml
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W.W.BOES CO.
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W.W.BOES CO.
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PopularPhotography_19420701_0011_001_0146.xml
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94
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BEST PHOTO SERVICE
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BEST PHOTO SERVICE
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PopularPhotography_19420701_0011_001_0147.xml
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Advertisements
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PopularPhotography_19420701_0011_001_0148.xml
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Advertisements
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PopularPhotography_19420701_0011_001_0149.xml
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SIMMON BROS., INC.: OMEGA ENLARGERS
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SIMMON BROS., INC.
OMEGA ENLARGERS
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PopularPhotography_19420701_0011_001_0150.xml
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ADVERTISING DISPLAYS, INC.
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ADVERTISING DISPLAYS, INC.
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PopularPhotography_19420701_0011_001_0151.xml
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Advertisement
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PopularPhotography_19420701_0011_001_0152.xml
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Advertisements
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PopularPhotography_19420701_0011_001_0153.xml
article
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99
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Keep Camera and Meter Out of Glove Compartment
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YOU should avoid carrying film, cameras, or exposure meters in the glove compartment of a car, especially in warm weather. Tests have shown that in the glove compartment of my car the temperature often goes as high as 160° F. This degree of heat can ruin film, and is apt to do permanent damage to the photoelectric cell of an exposure meter.
PopularPhotography_19420701_0011_001_0154.xml
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Advertisements
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PopularPhotography_19420701_0011_001_0155.xml
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AREL PHOTO SUPPLY
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AREL PHOTO SUPPLY
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PopularPhotography_19420701_0011_001_0156.xml
advertisement
100
100
[no value]
[no value]
PHAOSTRON COMPANY: PRECISION RANGE FINDER
[no value]
PHAOSTRON COMPANY
PRECISION RANGE FINDER
[no value]
[no value]
PopularPhotography_19420701_0011_001_0157.xml
advertisement
100
100
[no value]
[no value]
MOEN PHOTO SERVICE
[no value]
MOEN PHOTO SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0158.xml
advertisement
100
100
[no value]
[no value]
CAMERA TECHNICIANS CO.
[no value]
CAMERA TECHNICIANS CO.
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0159.xml
advertisement
101
101
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0160.xml
advertisement
102
102
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0161.xml
article
103
103
[no value]
[no value]
Contests and markets
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[no value]
[no value]
[no value]
POPULAR PHOTOGRAPHY, 540 N. Michigan Ave., Chicago, Ill., announces its 1942 Picture Contest with $3,500.00 in U. S. War Savings Bonds and Stamps, Trophies, and Certificates of Award. The contest is conducted in two divisions—color and blackand-white—and prizes will be awarded in each.
PopularPhotography_19420701_0011_001_0162.xml
advertisement
103
103
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0163.xml
advertisement
104
104,105
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[no value]
Classified Advertising
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0164.xml
advertisement
106
106
[no value]
[no value]
Fink Roselieve COMPANY, INC.
[no value]
Fink Roselieve COMPANY, INC.
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0165.xml
article
107
107,108,109,110,111,112,113,114,115,116,117,118,119,120,121,122
A POPULAR PHOTOGRAPHY DIVIDEND
mcKay on the Darkroom
The PHOTOGRAPHIC NEGATIVE
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HERBERT C. McKAY F.R.P.S.
THERE are dozens of different developing agents which have been used from time to time during the growth of photography. Of this multitude only a comparatively few have received sufficient favor to be regarded as “standard” developing agents.
PopularPhotography_19420701_0011_001_0166.xml
advertisement
122
122
[no value]
[no value]
Advertisement: Popular Photography
[no value]
[no value]
Popular Photography
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[no value]
PopularPhotography_19420701_0011_001_0167.xml
advertisement
123
123
[no value]
[no value]
GENERAL ELECTRIC: G-E
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GENERAL ELECTRIC
G-E
[no value]
[no value]
PopularPhotography_19420701_0011_001_0168.xml
advertisement
124
124
[no value]
[no value]
Eastman Kodak Company
[no value]
Eastman Kodak Company
[no value]
[no value]
[no value]
PopularPhotography_19420701_0011_001_0169.xml