Issue: 19400901

Sunday, September 1, 1940
September
3
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Monday, January 12, 2015

Articles
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Popular Photography
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PopularPhotography_19400901_0007_003_0001.xml
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Agfa
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Agfa
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PopularPhotography_19400901_0007_003_0002.xml
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3
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DEFENDER PHOTO SUPPLY CO., INC.
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DEFENDER PHOTO SUPPLY CO., INC.
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PopularPhotography_19400901_0007_003_0003.xml
tableOfContents
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Popular Photography
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masthead
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masthead
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PopularPhotography_19400901_0007_003_0005.xml
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AMERICAN BOLEX COMPANY
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AMERICAN BOLEX COMPANY
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PopularPhotography_19400901_0007_003_0006.xml
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6
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Advertisements
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Willoughlys
ARGUS ENLARGER
Willoughlys
PIX ENLARGER
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PopularPhotography_19400901_0007_003_0007.xml
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7
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INTERNATIONAL RESEARCH CORP.: argus
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INTERNATIONAL RESEARCH CORP.
argus
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PopularPhotography_19400901_0007_003_0008.xml
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8
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DUPONT FILM MANUFACTURING CORPORATION, INC.
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DUPONT FILM MANUFACTURING CORPORATION, INC.
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PopularPhotography_19400901_0007_003_0009.xml
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GOODSPEED, INC.
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GOODSPEED, INC.
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PopularPhotography_19400901_0007_003_0010.xml
article
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CANDID SHOTS
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THE EDITOR
THE last call for entering the POPULAR PHOTOGRAPHY $5,000 Picture Contest is being sounded in this issue. September 1 is the deadline. You can still make it, so get busy at once. Last year we had dozens of letters from people who could not muster enough energy to enter the contest in time and later were tearing their hair because they felt that their pictures were better than some of the prize-winners.
PopularPhotography_19400901_0007_003_0011.xml
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BELL & HOWELL COMPANY: Filmo Auto Master
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BELL & HOWELL COMPANY
Filmo Auto Master
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PopularPhotography_19400901_0007_003_0012.xml
article
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14,15,114
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MOVIES FOR DEFENSE
The United States Army has developed a new use for motion pictures. Films train troops for defense, teaching them to use war machines not yet produced in quantity lots.
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Watter E. Buiton
MOTION pictures are making better soldiers for the United States Army. Battles are fought with military precision, field pieces and other fighting machines are put through their paces with extreme attention to details, and wounds are bandaged in strictly approved manner, all for the eyes of the Signal Corps’ movie cameras.
PopularPhotography_19400901_0007_003_0013.xml
article
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16,17,92,93,94
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PICTURES PEOPLE LIKE
Photographs of children, pets, and pretty girls are favored by the average American. Here’s how these and other subjects rate in appeal to your friends.
Clean Margins in Tinting
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Jack M. Willem
FOR many years there have been put forth ideas as to what types of pictures most people like to see. Amateur and professional photographers alike have kept these generalities in mind when making pictures for public consumption. Newspapers and magazines have based their pictorial policies on their conception of reader interest in certain types of pictures.
PopularPhotography_19400901_0007_003_0014.xml
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AN EDITORIAL
AMERICA must prepare Now!
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WILLIAM B. ZIFF
IT HAS BECOME increasingly clear to those who have eyes with which to see, that America is facing the gravest emergency in her history. It is also clear that the steps now being taken to prepare our country against this emergency are shockingly inadequate.
PopularPhotography_19400901_0007_003_0015.xml
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19
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MY FAVOURITE PICTURE
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LOUISE DAHL-WOLFE
EMOTIONAL quality, to me at least, has always been one of the points that seems most pertinent in a picture. It is one of those intangible elements which the person who views the photograph senses rather than sees; which heightens enjoyment of a picture without the viewer knowing why.
PopularPhotography_19400901_0007_003_0016.xml
article
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20,21,90,91
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Falsh Portraits for TRUE EXPRESSION
Photographs by the Author There's nothing like fläsh portrature to keep your subject relaxed until the exposure is made. These tips from an expert who uses 30,000 bulbs a year are certain to improve your work.
Improved Focusing Cloth
Thickness of Paper Affects Enlarger Focusing
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Schuyler Cnail
ONE of the main ideas in vogue nowadays seems to be to get away from the retouching of facts and faces. This is noticeable particularly in portraiture. No longer is a person’s picture merely something to be altered according to the photographer’s preconceived idea of how he thinks his subject wants to look.
PopularPhotography_19400901_0007_003_0017.xml
article
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22,23,96,97,98
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Ship Ahoy!
Boats with wind-filled sails make fine camera subjects. Here an able lensman shows how to film the elusive qualities that go to make good yachting pictures.
Night Garden Pictures
Identifies Trays in Dark
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BOB RUSKAUFF
TAKE your camera down where sails dot the waves. Breath-taking action, drama, and beauty are there to be captured in pictures. Yachting is a sport rich in opportunities for good pictures. Try photographing it—you have a thrill coming. Of course, you will encounter plenty of problems when you set out to catch sailing craft in action.
PopularPhotography_19400901_0007_003_0018.xml
article
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24,88,89
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PREFECT NEGATIVES for PREFECT PRINTS
Film development is the most critical step in making a photograph. Here is a simple test that will help you establish a stand.. ard procedure to insure good negatives.
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DONALD BIDDLE KEYES
MY in work contact in Hollywood with a great brings many me amateur photographers. Nearly every day some actor or technician on the moving picture set takes me to one side to show me samples of his latest efforts or ask my advice about a photographic problem that is troubling him.
PopularPhotography_19400901_0007_003_0019.xml
article
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25,102,103
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How Lawson Little Pictures Golf
A photographer of no mean ability,the new open golf champ offers some very pertinent suggestions on how to photograph the game.
Rids Enlarger of "Hot Spot"
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ROBERT W. BROWN
GOLF is his is his hobby. profession; He’s photography powerfully built, and his amazingly long drives and deft putting touch helped carry him to the top spot in golf this year, when he won the universally-coveted National Open Golf Championship.
PopularPhotography_19400901_0007_003_0020.xml
article
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26,27,28,104,105
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Put TEXTURE in Your Pictures
In photography, it's the surface that counts. Proper technique makes many subjects seem so real you can almost reach out and touch them.
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Will Connell
ALTHOUGH it is through the eyes alone that a picture is perceived, it should also appeal to the sense of touch. Texture—which may be seen as well as felt—is too often missing in amateur photographs. Most photographers are not aware of the importance of feeling, tactual as well as emotional.
PopularPhotography_19400901_0007_003_0021.xml
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APARTMENT HOUSES GET MODEL DARKROOMS
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MARIE SCHNURMACHER
IMAGINE asking your landlord to install and let you use a completelyequipped darkroom, without charge. Imagine telling him you’d also like a free course in photography at a recognized school, with instruction by nationallyknown photographers thrown in.
PopularPhotography_19400901_0007_003_0022.xml
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29,115,117
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Watch your COLOR TEMPERATURE
The quality of your light can make a big difference in the results obtained, particularly when you work in color.
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E. M. LOWRY
IT has been said that light makes the picture. This statement is particularly true when applied to color photography. Professionals and amateurs alike are becoming aware of the influence exerted by the quality of illumination upon the color rendition of objects.
PopularPhotography_19400901_0007_003_0023.xml
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30,31,94,95,96
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Plan your CHILDREN'S PICTURES
It doesn’t take any more effort to follow an orderly system. And you’ll make the photorecord of your youngsters count for something.
Air-Tight Can Protects Camera
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DR. ARNOLD GESELL
ANYBODY who is familiar with children knows that to record their behavior in pictures you need an instantaneous camera and instantaneous wits. Behavior is action, especially if it be child behavior. And therein lies a challenge.
PopularPhotography_19400901_0007_003_0024.xml
article
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32,33,86,87
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FOR Women Only!
Darkroom Widows. There's real fun, profit, and the opportunity for artistic expression in photography. Try it and you'll be convinced.
Light Leaks in Pack Adapter
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JANET MURRAY
THIS might well be a dissertation on how to make prints and influence men, since many a womanis left sitting in a corner while her man is busy in the darkroom or out taking pictures. Instead, it is a challenge to photo widows who have never taken this business of photography seriously — a challenge which offers a rich reward to any who will give it a trial.
PopularPhotography_19400901_0007_003_0025.xml
article
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34,108,109,110
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MAKE Color Prints WITH TONERS
You can create an effect of natural color with any good black-and-white print. Just hand-color it. brushing on the proper toners like paints.
For Easier Tank-Loading of Larger Roll Films
Popular Photography Traveling Salons
Tubing Aids in Pouring
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J. Victor Mansfield
NOW you can make color pictures from your black-and-whites. By using single-solution toners of different colors, you can easily produce prints with clear highlights and all the gradations, in color, that the originals had in shades of gray.
PopularPhotography_19400901_0007_003_0026.xml
article
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35,100,101
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One-Shot Calan WITH YOUR CAMERA
If you own a plate-back outfit, here's how you can make a set of separation negatives in a single exposure by using Tri-Pac film.
Focusing 35 Mm Negatives for Big Enlargements
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VICTOR KEPPLER
AMATEUR photographers have frequently approached me, saying: “I want to make color portraits but I don’t want to use natural color film. I can’t afford a one-shot color camera, and yet I want my original exposure to result in three separation negatives from which I can make as many prints as I wish.
PopularPhotography_19400901_0007_003_0027.xml
article
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36,37,38
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1,000 Rolls An Hour
Have you ever wondered what kind of miracle makes oneday photofinishing possible? The author takes you back of the scenes in a modern plant to witness the entire process.
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WILLIAM J. CARROLL
BACK in the 1880’s the snapshooter really had to wait to see how his pictures of the Sunday picnic turned out. When his 100 exposures had been made on a roll of paper negative material he rushed down to the post office and mailed the whole outfit, including the unopened camera, to the manufacturer.
PopularPhotography_19400901_0007_003_0028.xml
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How Not to Make Your Camera Club Successful
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Kenneth Kraft
1. MEETINGS . . . Hold them when the mood strikes you. It’s more exciting. Don’t send out notices, though, even if you do meet regularly. If the members can’t remember to come, it’s not your fault. Don’t urge members to bring guests—keep the club exclusive.
PopularPhotography_19400901_0007_003_0029.xml
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Salon Section
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MOUTHS TO BE FED
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MAURICE E. KIMMEL
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PopularPhotography_19400901_0007_003_0030.xml
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Salon Section
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WATCHERS
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FIGURES of spectators in the foreground will lend perspective to pictures of things they watch. Richard Barron of New York City used this technique for picturing a concert; Fred Chi vers of Montreal, Canada, for a bathing scene. (For Technical Data see page 78
PopularPhotography_19400901_0007_003_0031.xml
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Salon Section
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METROPOLITAN MOOD
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GAYLE A. FOSTER
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PopularPhotography_19400901_0007_003_0032.xml
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Salon Section
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VACTION
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VACATION pictures are often trite; they rarely show any ingenuity. In a humorous mood, Fritz Henle let distortion enlarge a bather's feet. Then, turned pictorialist, he framed a reflection picture in a pool fringed by logs and grass. (For Technical Data see page 78)
PopularPhotography_19400901_0007_003_0033.xml
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Salon Section
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DESIGNERS
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PICTURE the man absorbed in his work and you will get a better, more interesting study of him than any other setting would afford. Besides, your shot will have a far wider appeal than any ordinary portrait. (For Technical Data see page 78)
PopularPhotography_19400901_0007_003_0034.xml
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44,45
Salon Section
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Trees
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T REES have got "personality," but you must know how to bring it out in your photographs. Ray Atkeson of Portland, Oregon, waited for lighting, sky, and background to emphasize the individual character of each subject he pictured. (For Technical Data see page 78)
PopularPhotography_19400901_0007_003_0035.xml
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Salon Section
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BIG SIS
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CHILDREN are photographic subjects of universal appeal. Everyone likes pictures, posed or unposed, in which they appear to be playing naturally. Show them enjoying a good time, like these two big sisters being motherly. (For Technical Data see page 78)
PopularPhotography_19400901_0007_003_0036.xml
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Salon Section
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FLAMES
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FIRES stand out sharply at night. Harold Loveless of Ithaca, N. Y., photographed a farm blaze by the light of the flames, while George Kaul, Jr., of Faribault Minn., used a flashbulb near the fire for additional illumination in a wiener roast scene.
PopularPhotography_19400901_0007_003_0037.xml
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Salon Section
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OARSMEN
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FROM sleek racing shells to broad harbor lighters, rowboats are fine photo subjects. Oars moving in unison lend wings to slim hulls, while at odd angles they seem to anchor slow craft. (For Technical Data see page 78)
PopularPhotography_19400901_0007_003_0038.xml
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Salon Section
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OIL
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REPETITION OF similar objects creates design in these two photographs by C. E. Fehrenbach of Ponca City, Okla. The effect is achieved in distant views of large objects or closeup shots of smaller ones. (For Technical Data see page 78)
PopularPhotography_19400901_0007_003_0039.xml
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Salon Section
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FLASHLIGHT DESIGNS
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BY PHOTOGRAPHING a small flashlight, as shown in the diagram, Stanley Wenzel of Los Angeles, Calif., produced these two unusual pictures. Lines mark the path of the light. (For Technical Data see page 78)
PopularPhotography_19400901_0007_003_0040.xml
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51,118
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PICTURE ANALYSIS
An unusual portrait by a noted advertising photographer is discussed from many angles.
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NICHOLAS HÁZ, F.R.P.S.
IN this portrait of the painter Frieda Kahlo, formerly Mrs. Diego Rivera of Mexico, the photographer has done more than produce an acceptable likeness. He has created a picture that is excellent in itself. Painter and photographer have some things in common, for both make images of things.
PopularPhotography_19400901_0007_003_0041.xml
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52,53
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Modeling With SUNLIGHT
Mood and contrast in outdoor scenes change from hour to hour as the sun travels across the sky. Photograph them when the lighting will give you the finest possible pictures.
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STAN JENKINS
W HEN we become fully aware of the obvious fact that the appearances of outdoor objects change continuously like the face of a clock, due to the movement of the sun, photography takes on a new meaning and enjoyment. Because a photograph is basically a record of light and shade, we must acquire the habit of watching for these everchanging effects, especially if pictorial quality is our goal.
PopularPhotography_19400901_0007_003_0042.xml
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54,55,68
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TRICK MOVIES You Can Make
Many of Hollywood's mystifying effects can be duplicated at home with today's amateur movie cameras and equipment.
For Parade Sequences
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William Stull
JUST because your movie camera isn’t a $15,000 studio job doesn’t mean that you can’t make it do tricks to brighten up your home movies. As a matter of fact, the foundations for all movie trickery were laid back in the days when the best professional cameras were just about on a par with today’s average home movie outfits.
PopularPhotography_19400901_0007_003_0043.xml
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56,106,107
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Filming THE CITY
Every metropolitan center with its many points of beauty and interest offers excellent subject material for the movie maker.
Fast Film in Box Camera
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ORMAL I. SPRUNGMAN
WHETHER you meander in Manhattan or do your curbstone whittling in Walla Walla, America’s urban centers invite topnotch movie making. In fact, too many movie fans believe that they have to trot off to the exotic, out-of-the-way spots to produce the best footage, when unusual camera subjects are often screaming for attention right at home.
PopularPhotography_19400901_0007_003_0044.xml
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57,98,99
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A SWITCH FOR SYNCHRONIZED FLOOD
By synchronizing floodlights with the camera shutter, you will eliminate constant glare and intense heat, and prolong the life of your lamps. This handy switch will do the job.
Ready-Made Diffuser
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REID DAVIS
ERNEST DUNN
MOST amateur photographers are familiar with one or more types of floodlight control units for reducing the voltage during focusing and arranging the lights. When the lamps are flashed to their normal brilliancy before taking the picture, the photographer has to wait until the subject gets accustomed to the intense light before a satisfactory relaxed pose is assumed.
PopularPhotography_19400901_0007_003_0045.xml
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58,59
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PICTURES FROM OUR READERS
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PopularPhotography_19400901_0007_003_0046.xml
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60,112,113
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TRADE NOTES AND NEWS
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INSTANT USE OF three lenses, interchangeable film magazines, anti automatically-positioned viewfinders are among the advantages claimed for the new Filmo “Auto Master" 16 mm turret camera. Driven by the same mechanism used on the Filmo 141, the new camera is equipped with a distinctive new housing and a detachable strap-handle.
PopularPhotography_19400901_0007_003_0047.xml
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CALENDER OF PHOTOGRAPHY EXHIBITIONS
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PopularPhotography_19400901_0007_003_0048.xml
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KODAK
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KODAK
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PopularPhotography_19400901_0007_003_0049.xml
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PRESS FLASHES
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KIP ROSS
THE photographer whose ability to coax a smile out of a cat was described in this column recently, is back in the news. In addition to all the other recognition gained through his famous "Suzie” picture of a kitten and two pups, Leo Lieb has been awarded a silver plaque for making the world’s most popular newspaper photograph.
PopularPhotography_19400901_0007_003_0050.xml
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BAUSCH & LOMB
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BAUSCH & LOMB
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DRAFLEX
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DRAFLEX
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PopularPhotography_19400901_0007_003_0052.xml
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Advertisements
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FOLMER GRAFLEX CORPORATION
National GRAFLEX
FOLMER GRAFLEX CORPORATION
Series B GRAFLEX
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PopularPhotography_19400901_0007_003_0053.xml
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64,67,79
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AMATEUR Movie Making
Uses for the Wide-Angle Lens
Complete Your Tilt Shots
Suggestions for Seating Projection Audiences
For Better Splicing
Rewinding Double 8 for Trick Sequences
Checking Your Frame Lines
For Those "High" Shots
Film for Your Trip
Making Clouds "Move" Faster
Blurred Background Can Help
Lighting tor Color Movies
Filming Tournament Golf
Dating Your Films
Improvised Boiling Water
Location of Speaker
Focusing the Projector
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MANY movie-makers do not realize that the wide-angle lens is every bit as useful an accessory as the telephoto. It enables you to include a great deal more of any given scene in your picture, thereby avoiding much undesirable panning on architectural and scenic shots.
PopularPhotography_19400901_0007_003_0054.xml
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Advertisements
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REVERE CAMERA COMPANY
REVERE TURRET MODEL 99
REVERE CAMERA COMPANY
REVERE 8 PROJECTOR
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PopularPhotography_19400901_0007_003_0056.xml
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66
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THE HALOID COMPANY
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THE HALOID COMPANY
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PopularPhotography_19400901_0007_003_0057.xml
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67
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THALHAMMER COMPANY
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THALHAMMER COMPANY
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PopularPhotography_19400901_0007_003_0058.xml
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FOTOSHOP, Inc.
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FOTOSHOP, Inc.
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PopularPhotography_19400901_0007_003_0059.xml
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Raven Screen Corporation
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Raven Screen Corporation
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PopularPhotography_19400901_0007_003_0060.xml
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Specialty Company
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Specialty Company
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PopularPhotography_19400901_0007_003_0061.xml
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SUPERIOR BULK FILM COMPANY
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SUPERIOR BULK FILM COMPANY
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PopularPhotography_19400901_0007_003_0062.xml
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FILMACK LABORATORIES
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FILMACK LABORATORIES
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PopularPhotography_19400901_0007_003_0063.xml
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Electrical Instrument Corporation: WESTON
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Electrical Instrument Corporation
WESTON
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PopularPhotography_19400901_0007_003_0064.xml
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Print Criticisms
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H. M. R., Ozone Park, N. Y.—You have made good use of backlighting to enhance your subject’s hair in this outdoor portrait. The face, although in shadow. shows good modeling. The picture could have been improved, however, by using a more simple background.
PopularPhotography_19400901_0007_003_0065.xml
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WOLLENSAK OPTICAL CO .
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WOLLENSAK OPTICAL CO .
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New Tricks FOR CAMERA OWNERS...
A monthly list of valuable kinks and hints for the amateur. POPULAR PHOTOGRAPHY will pay $3.00 for each one accepted.
Handy Paper File
Identifying Proofs
Handy Timing Reminder
Angle Shots with a Reflex
A One-Unit Tool Kit
School Bag Accommodates Camera and Accessories
Pad for Shoulder-S+rap
Cru+ch Tips Seal Bottles
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WHILE very fine paper-boxes can be purchased or made, there are those of us who neither have the money to buy one nor the equipment to construct a very good one. In such cases it will be found that an ordinary “accordion” letter file can be made to serve the purpose very well, as shown.
PopularPhotography_19400901_0007_003_0067.xml
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De JUR-AMSCO CORPORATION
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De JUR-AMSCO CORPORATION
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LETTERS TO THE EDITOR
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Dear Sir: You might be interested in learning that one of my prize-winning pictures in the POPULAR PHOTOGRAPHY 1939 contest. Beauty and the Beast. has been picked by the Eastman Kodak Co. as one of the great pictures of the year and appeared in the July 22nd issue of Life magazine .
PopularPhotography_19400901_0007_003_0069.xml
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Questions & answers
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T.L.P., Kansas City, Mo. A friend showed me a picture which he swears was not made by sunlight. It is a shot of a schoolhouse in the neighborhood, and obviously he couldn’t have made it by daylight, because the shadows and general appearance are different than I ever saw them around that building.
PopularPhotography_19400901_0007_003_0070.xml
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Pennsylvania
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Pennsylvania
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PopularPhotography_19400901_0007_003_0071.xml
article
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What the Camera Clubs Are Doing
The Roster Increases
P.S.A. International Salon
Niagara Frontier Council Grows
Chicago Clubs Have Dunes Outing
Autumn Shows Ready for Booking
Sectional Exhibits Desire Entries
Two Groups Reorganize
We Hear . . .
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Despite the fact that organized activity among amateur photographers tends to hit its peak during the colder months, an unprecedented summer spurt in camera club interest has resulted in the recent formation of most of the following. A few have been organized for several months, and all of these clubs would like to exchange correspondence with your group.
PopularPhotography_19400901_0007_003_0072.xml
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ALBERT CAMERA EXCHANGE
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ALBERT CAMERA EXCHANGE
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Advertisement: OMEGA ENLARGERS
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OMEGA ENLARGERS
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PopularPhotography_19400901_0007_003_0074.xml
article
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Notes on the Salon Section
PAGE 39—PICTU RE OF THE MONTH
PAGE 40—WATCHERS
PAGE 41—METROPOLITAN MOOD
PAGE 42—VACATION
PAGE 43—DESIGNERS
PAGES 44-45—TREES
PAGE 46—BIG SIS
PAGE 47—FLAMES
PAGE 48—OARSMEN
PAGE 49—OIL
PAGE 50—FLASHLIGHT DESIGNS
THE SEPTEMBER COVER
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This unusually fine picture was taken by Maurice E. Kimmel, DuQuoin, 111., with a 3¼x4¼ Speed Graphic camera and 5¼" Steinheil f 4.5 lens. In order to insure good lighting, Kimmel made the photograph by synchronized flash, using one Wabash Special Press 40,000 bulb in a Mendelsohn Speedgun.
PopularPhotography_19400901_0007_003_0075.xml
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UNIVERSAL PHOTOGRAPHERS, INC.
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UNIVERSAL PHOTOGRAPHERS, INC.
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DA-LITE SCREEN CO., INC.
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DA-LITE SCREEN CO., INC.
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KIN-O-LUX, INC.
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KIN-O-LUX, INC.
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PopularPhotography_19400901_0007_003_0078.xml
article
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80,81,83
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A Depth of Field Scale for Your Camera
Removing Rubber Cement
Photographic Process Aids Archaeologists
Cooling Solutions by Evaporation Method
Anchoring Prints on Tins
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Everett Rudloff
HAVE you ever focused your camera by scale, and then wondered how far each way from the subject your picture would be reasonably sharp? If your camera has a built-in depth of field scale, of course, you have the answer right before you.
PopularPhotography_19400901_0007_003_0079.xml
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FINK-ROSELIEVE CO.
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FINK-ROSELIEVE CO.
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SERVICE CAMERA CORP.
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SERVICE CAMERA CORP.
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Advertisement: POPULAR PHOTOGRAPHY
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POPULAR PHOTOGRAPHY
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LAFAYETTE CAMERA
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LAFAYETTE CAMERA
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A Lie Came True
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BACK in 1938 I went out on London’s Embankment to make some test shots with a new camera, and when I had just one exposure left, I happened to glance up the river towards Westminster. What I saw seemed to have the makings of a good fake moonlight picture, so I gave it 1/200 second at ƒ 16, judging that this would give me sufficient underexposure for the effect I wanted.
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HISTROY OF PHOTOGRAPHY
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F .C. SAGENDORF
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Bass CAMERA CO.
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Bass CAMERA CO.
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article
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Photography Speeds Airplane Production
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A NEW photographic process, by which engineering drawings are directly reproduced on metal, wood, cloth, or almost any other surface, has been announced by the Glenn L. Martin Company, of Baltimore, Md. This process is speeding up the mass production of airplanes and is expected to have wide application in many other industries having similar problems to meet.
PopularPhotography_19400901_0007_003_0088.xml
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American School of Photography
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American School of Photography
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PEERLESS CAMERA STORES, Inc.
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THE EDWAL LABORATORIES
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THE EDWAL LABORATORIES
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FOTOSHOP, INC.
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FOTOSHOP, INC.
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ABBEY CORP.
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ABBEY CORP.
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DuMaurier Co.
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DuMaurier Co.
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SOCIETY FOR VISUAL EDUCATION, INC.
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SOCIETY FOR VISUAL EDUCATION, INC.
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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NEW YORK INSTITUTE OF PHOTOGRAPHY
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ARKAY LABORATORIES, Inc.
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ARKAY LABORATORIES, Inc.
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BURLEIGHT BROOKS INC.
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BURLEIGHT BROOKS INC.
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INTERCONTINENTAL MARKETING CORPORATION
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INTERCONTINENTAL MARKETING CORPORATION
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POPULAR PHOTOGRAPHY
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WILLARD STUDIOS
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WILLARD STUDIOS
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W. W. BOES CO.
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W. W. BOES CO.
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THE HOLLISTON MILLS, INC.
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THE HOLLISTON MILLS, INC.
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FOTOSHOP, INC.
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FOTOSHOP, INC.
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TRU-LITE RESEARCH LABORATORIES
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TRU-LITE RESEARCH LABORATORIES
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Simmon Bros., Inc.
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Simmon Bros., Inc.
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BURLEIGHT BROOKS INC.
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BURLEIGHT BROOKS INC.
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HUGO MEYER & CO.
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HUGO MEYER & CO.
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The Kalart Company Inc.
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The Kalart Company Inc.
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MINOX, INC.
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MINOX, INC.
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PopularPhotography_19400901_0007_003_0110.xml
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BURKE & JAMES, Inc.
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BURKE & JAMES, Inc.
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Sellars & Company
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Sellars & Company
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FINK-ROSELIEVE CO., INC.
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FINK-ROSELIEVE CO., INC.
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THE SCHOOL OF MODERN PHOTOGRAPHY
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THE SCHOOL OF MODERN PHOTOGRAPHY
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OLDEN CAMERA & LENS CO.
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OLDEN CAMERA & LENS CO.
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PopularPhotography_19400901_0007_003_0115.xml
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NORTHERN OPTICAL CO.
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NORTHERN OPTICAL CO.
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FINK-ROSELIEVE CO.
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FINK-ROSELIEVE CO.
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HAYNES PRODUCTS: PHOTOMETER
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HAYNES PRODUCTS
PHOTOMETER
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HILL MFG. CO.
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HILL MFG. CO.
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DUREX MFG. CO.
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DUREX MFG. CO.
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CENTRAL CAMERA CO.
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CENTRAL CAMERA CO.
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Carl Zeiss, Inc.
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Carl Zeiss, Inc.
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MAIL-BAG FILM SERVICE
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MAIL-BAG FILM SERVICE
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NATIONAL PHOTOCOLOR CORP.
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NATIONAL PHOTOCOLOR CORP.
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ELWOOD PATTERN WORKS, Inc.
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ELWOOD PATTERN WORKS, Inc.
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HARRISON & HARRISON
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HARRISON & HARRISON
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article
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NEW BOOKS
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LITTLE TECHNICAL LIBRARY, Photographic Series. Ten new titles by outstanding writers and photographers. Published by Ziff-Davis Publishing Co. Imitation leather bound, 4¾x 6¾, 96 to 160 pages, illustrated, 50c each. Since the original announcement of this series last fall, ten new titles have been added.
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HOME-PHOTO
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HOME-PHOTO
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Dictaphone Corporation
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Dictaphone Corporation
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Penn CAMERA EXCHANGE inc.
ROLLEIFLEX
Penn CAMERA EXCHANGE inc.
IHAGEE
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RAYGRAM CORP.
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RAYGRAM CORP.
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E. E. MILES CO.: FOTOFOLIO
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E. E. MILES CO.
FOTOFOLIO
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MINILABS
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MINILABS
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CAMERA EQUIPMENT CO.
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CAMERA EQUIPMENT CO.
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PHOTO UTILITIES, Inc.
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PHOTO UTILITIES, Inc.
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Popular Photography
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FEDERAL STAMPING & ENGINEERING CORP
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FEDERAL STAMPING & ENGINEERING CORP
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MEDO
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MEDO
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PHOTO LAB, Inc.
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PHOTO LAB, Inc.
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ADVERTISING DISPLAYS, INC.
[no value]
ADVERTISING DISPLAYS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19400901_0007_003_0154.xml
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116
116
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LITTLE TECHNICAL LIBRARY
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LITTLE TECHNICAL LIBRARY
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[no value]
[no value]
PopularPhotography_19400901_0007_003_0155.xml
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117
117
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HENRY HERBERT
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HENRY HERBERT
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[no value]
[no value]
PopularPhotography_19400901_0007_003_0156.xml
advertisement
117
117
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THE NEW Commander
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THE NEW Commander
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[no value]
[no value]
PopularPhotography_19400901_0007_003_0157.xml
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117
117
[no value]
[no value]
HIPWELL MFG. CO.
[no value]
HIPWELL MFG. CO.
[no value]
[no value]
[no value]
PopularPhotography_19400901_0007_003_0158.xml
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117
117
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PARKER-WHELEN CO.
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PARKER-WHELEN CO.
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[no value]
[no value]
PopularPhotography_19400901_0007_003_0159.xml
advertisement
118
118
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Advertisements
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PopularPhotography_19400901_0007_003_0160.xml
article
119
119,121
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Contests and markets
Relaxing Y OIKSubjects
Cheaper Contact Printing
Changes in Stage Lighting
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POPULAR PHOTOGRAPHY, 608 S. Dearborn St.. Chicago, Ill., is conducting its $5.000 Prize Picture Contest. See page 82 of this issue for rules, and page 83 for entry blank. Awards of cash and valuable merchandise will go to 272 winners. Read rules carefully before submitting prints.
PopularPhotography_19400901_0007_003_0161.xml
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119
119
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Advertisements
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PopularPhotography_19400901_0007_003_0162.xml
advertisement
120
120
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Classified Advertising
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PopularPhotography_19400901_0007_003_0163.xml
article
121
121
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INDEX OF Advertisers
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PopularPhotography_19400901_0007_003_0164.xml
advertisement
122
122
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CANDID CAMERA CORP.
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CANDID CAMERA CORP.
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[no value]
[no value]
PopularPhotography_19400901_0007_003_0165.xml
advertisement
123
123
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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[no value]
PopularPhotography_19400901_0007_003_0166.xml
advertisement
124
124
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Advertisement
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PopularPhotography_19400901_0007_003_0167.xml