Issue: 19390501

Monday, May 1, 1939
May
5
True
4
Wednesday, January 28, 2015

Articles
cover
1
1,68
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Popular Photography
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PopularPhotography_19390501_0004_005_0001.xml
advertisement
2
2
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Agfa Ansco Corporation
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Agfa Ansco Corporation
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PopularPhotography_19390501_0004_005_0002.xml
advertisement
3
3
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DEFENDER PHOTO SUPPLY CO., INC.
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DEFENDER PHOTO SUPPLY CO., INC.
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PopularPhotography_19390501_0004_005_0003.xml
advertisement
4
4
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Advertisements
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Bass CAMERA CO.
Dollina II
Bass CAMERA CO.
Candid Midget
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PopularPhotography_19390501_0004_005_0004.xml
advertisement
5
5
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Advertisement: BOLEX CAMERAS
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BOLEX CAMERAS
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PopularPhotography_19390501_0004_005_0005.xml
advertisement
6
6
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GENERAL ELECTRIC
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GENERAL ELECTRIC
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PopularPhotography_19390501_0004_005_0006.xml
advertisement
7
7
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BURLEIGH BROOKS, INC: THE AUTOMATIC ROLLEIFLEX
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BURLEIGH BROOKS, INC
THE AUTOMATIC ROLLEIFLEX
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PopularPhotography_19390501_0004_005_0007.xml
advertisement
8
8
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E.Leits, inc.: Leica Model IIIb
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E.Leits, inc.
Leica Model IIIb
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PopularPhotography_19390501_0004_005_0008.xml
advertisement
9
9
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Advertisements
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Willoughlys
Electric Print Dryer
Willoughlys
METAL WILLOETTE EASEL
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PopularPhotography_19390501_0004_005_0009.xml
tableOfContents
10
10
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Popular Photography
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PopularPhotography_19390501_0004_005_0010.xml
masthead
10
10
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masthead
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PopularPhotography_19390501_0004_005_0011.xml
advertisement
11
11
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BELL & HOWELL COMPANY
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BELL & HOWELL COMPANY
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PopularPhotography_19390501_0004_005_0012.xml
article
12
12,99
CANDID SHOTS
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Congratulations!
Some of the many messages received on the occasion of our Second Anniversary.
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THE EDITOR
IT’S our birthday and we are celebrating it by giving you the biggest issue we—or any other photographic magazine—ever put out. Many famous photographers cooperated in filling this issue with outstanding, authoritative feature articles.
PopularPhotography_19390501_0004_005_0013.xml
article
13
13,72,74,76
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My Ideas On Camera Design
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berenice abbott
THE fastest exposure is 21,600,000,000 times faster than the length of time required to make a photograph in Nevertheless, photography is still in the Stone Age. Despite tremendous gains in speed of emulsions and lenses, despite remarkable advances in chemistry, photography is a primitive tool.
PopularPhotography_19390501_0004_005_0014.xml
article
14
14,15,76,78,80,81
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PICTUREA VS. SANPSHOTS
Select and pose your subject care fully before you shoot. You will make real pictures and save film.
Photographing Water
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RUZZIE GREEN
THERE is a great deal of difference between pictures and snapshots. It is the old argument of technique against making pictures. Today amateur photographic technique has run away with itself. I know, for as the sole judge of a nationwide monthly photographic contest I see three to six thousand photographs a month.
PopularPhotography_19390501_0004_005_0015.xml
article
16
16,17,82,83,84
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NICKOLAS MURAY TELLS WHAT PHOTOGRAPHERS SHOULD KNOW
You cannot expect to make good pictures if you fail to learn certain elementary things about photography.
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IN this changing world of ours where some new and fascinating development is announced every day, we, as photographers, are liable to overlook one thing. It is that photography is like everything else; you’ve got to learn it before you can practice it.
PopularPhotography_19390501_0004_005_0016.xml
article
18
18,85,86
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SUCCESS IN PHOTOGRAPHY
The author of America's best known reference book on photography tells you the requirements for becoming a good photographer, either amateur or professional.
TAMARA.
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C. B. NEBLETTE
YOU ask me what is necessary for a successful career in professional photography. Well, in the first place, there is no formula, no blueprint which, intelligently and patiently followed, will lead to success. Moreover, the requirements for a successful career in one field are not necessarily those of another.
PopularPhotography_19390501_0004_005_0017.xml
article
19
19
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TAMARA
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PopularPhotography_19390501_0004_005_0018.xml
article
20
20,21
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SUNSET IN
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PopularPhotography_19390501_0004_005_0019.xml
article
21
21,118,119
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IT'S THE MAN BEHIND THE CAMERA
The story of how Lejaren à Hiller, Eugene Hutchinson, Victor Keppler and Martin Munkácsi cooperated with POPULAR PHOTOGRAPHY to show that box cameras can take excellent pictures.
Focusing Vertical Enlargers
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ROBERT W. BROWN
IN all the history of photography there has never been a more maligned object than the box camera. For the past twenty years pictorialists have been politely sneering up their sleeves whenever the subject was mentioned. Miniature camera fans have laughed uproariously and cracked rude jokes about “that piece of junk.”
PopularPhotography_19390501_0004_005_0020.xml
article
22
22,23
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MADE WITH BOX CAMERAS
Famous illustrators used simple box cameras to make the pictures on these pages. They prove that it is the man behind the camera who counts in photography.
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PopularPhotography_19390501_0004_005_0021.xml
article
24
24,25,114,115,116,117
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Express YOURSELF in Pictures
With amazing versatility the famed photographer shows you how your interests or hobbies can serve as sources of pictorial self-expression.
Enlarging Thin Negatives
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VICTOR KEPPLER
DID you know that most professional photographers envy you amateurs? We do! Because you, and you alone, have complete freedom. Not for you the assigned subject, the arbitrary treatment, the set time limit. You can photograph what you please, as you please, and when you please.
PopularPhotography_19390501_0004_005_0022.xml
article
26
26,27,117,118
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PHOTOGRAPHING THE DANCE
A patriarch and pioneer of photography explains the fine points of capturing the spirit of dance in expressive pictures.
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ARNOLD GENTHE
IN the early eighties, when the discovery of instantaneous photography was first announced, Lafcadio Hearn, then assistant editor of the New Orleans Daily Item, expressed the opinion that the most valuable service of this new invention lay in the possibility of making a visible record of the fleeting grace of dance movements.
PopularPhotography_19390501_0004_005_0023.xml
article
28
28,29,110,111,112,113
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PRINTS FROM KITCHEN HANG IN 235 SALONS
Eleanor Parke Custis, second most prolific salon contributor in the country, tells in an interview how she achieves excellent results with simple means.
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ALFRED TOOMBS
ELEANOR PARKE CUSTIS tucked a newly purchased Graflex under her arm one bright day in 1933 and set out to explore the possibilities of photography. The extent of the success she enjoyed may be determined by the fact that three years later she was the second most prolific contributor to exhibits in the country.
PopularPhotography_19390501_0004_005_0024.xml
article
30
30,31,105,106,107,108,109
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RHYTHM MAKES THE PICTURE
You'll enjoy this simple description of different types of composition. Vary the rhythm in your pictures and you will produce prints that never fail to create interest.
Roll Film Washer
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NICHOLAS HÁZ
FLOUNDERING of the average amateur photographer is caused by his lack of conscious knowledge of the elements of composition. Rhythm is one of the most important of these elements. Success arrives as one becomes intimately acquainted with nature’s laws and manmade rules, both of which govern the use of rhythm in pictures.
PopularPhotography_19390501_0004_005_0025.xml
article
32
32,33,103,104,105
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New Angles On Photographic Lighting
Keep pace with the newest developments in artificial lighting if you want to make better indoor stills and moving pictures.
Making Your Filters Do Double Duty
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WALTER E. BURTON
WHAT is the best light source for making good enlargements? Are there special lamps for color photography? How much does voltage variation affect the output of a photoflood lamp? What is the color temperature of photoflash lamps? What is color temperature, anyway?
PopularPhotography_19390501_0004_005_0026.xml
article
34
34,35,100,101,102,103
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Learn to make GOOD PRINTS
The author explains, step by step, the method by which you can obtain the finest enlargements possible from your negatives.
Cleaning Negatives
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LEO S. PAVELLE
EVERY member of the photographic fraternity wants to be able to make the finest print possible from a negative. Unfortunately, however, for one worker the finest print may mean one with the greatest definition possible, the finest blue-black tone possible.
PopularPhotography_19390501_0004_005_0027.xml
article
36
36,37,97,98,99
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TAKE THEIR PICTURES OUTDOORS
Famous for her child photos, the author tells you how to pose the youngsters and get pleasing results when shooting outdoors.
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RUTH NICHOLS
WITH the return of spring and the promise of summer not far distant, opportunities for increased camera activities out-of-doors turn up at every hand. Perhaps no other subjects have more universal appeal than children. All you need do is take them to the yard or the park and you have the makings for excellent pictures.
PopularPhotography_19390501_0004_005_0028.xml
article
38
38,39,94,95
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Munkacsi's ADVENTURES
Amusing anecdotes from the life of the famed illustrator who started his career as roving photo-reporter for a great picture magazine.
Effective Backgrounds
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LAWRENCE STESSIN
THE story is told that Edward Steichen, America’s foremost camera artist, was thumbing through the pages of a foreign picture magazine when he came across a photo credited to Munkácsi. Steichen tore the page from the periodical and mailed it to Condé Nast, the publisher of Vogue Magazine, with the following footnote, “Get this man.”
PopularPhotography_19390501_0004_005_0029.xml
article
40
40,90,91,92
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KEEP YOUR CAMERA OUT OF LAWSUITS
A chapter from the forthcoming book of the author who reminds you of the legal aspects of taking pictures.
Picture of the Month
Indoor Illumination
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FRED B. BARTON
ONE way of saving money in photography is to keep your camera out of trouble. Avoid lawsuits! A camera, you know, is treacherous because it is inconspicuous and is taken for granted. People think too little of having their picture taken. You shoot right and left, and make up prints.
PopularPhotography_19390501_0004_005_0030.xml
article
41
41
Salon Section
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STRANGE WOMAN
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PopularPhotography_19390501_0004_005_0031.xml
article
42
42
Salon Section
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DRINK
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JUST two illustrations of the countless picture possibilities offered by an everyday subject. Here, as in most cases, it's not the subject but the pictorial treatment that counts.
PopularPhotography_19390501_0004_005_0032.xml
article
43
43,44
Salon Section
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SMOKES
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BY concentrating closely on the center of interest, these pictures unmistakably convey an idea. Photographer Zecca, dressed as a bum, was his own model in picture below.
PopularPhotography_19390501_0004_005_0033.xml
article
45
45
Salon Section
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Holly wood NEW STYLE
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"STRAIGHT photoggraphy" has largely replaced arty, fuzzy studies in the First Annual Hollywood Stillmen's Exhibit from which these outstanding examples of a new trend were selected.
PopularPhotography_19390501_0004_005_0034.xml
article
46
46
Salon Section
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SPRING
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SPRING appears in different garbs on an Ohio meadow and a Montana farm, but whatever form it assumes it's a pleasing picture subject.
PopularPhotography_19390501_0004_005_0035.xml
article
47
47
Salon Section
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FRANK LLOYD WRIGHT
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PopularPhotography_19390501_0004_005_0036.xml
article
48
48
Salon Section
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Nature the SCULPTOR
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FOLLOWING the oddities of nature with a camera leads to pictures with a punch if you give your subjects as strong a compositions as photographers Korth and Myers show in their pictures.
PopularPhotography_19390501_0004_005_0037.xml
article
49
49
Salon Section
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CHECKERS
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LIGHTING gives pictures their peculiar atmosphere. Ullrich E. Meisel of New York City snapped, with synchronized flash, a group of old ladies. Charles Peterson of West Point Pleasant, N. J., shot the scene in an old fashioned general store without artificial light.
PopularPhotography_19390501_0004_005_0038.xml
article
50
50
Salon Section
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WAR
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GRIM symbolism can be produced by such widely divergent methods as photographer Meisel's experiment in surrealism and Leo Nejelski's Chicago street scene.
PopularPhotography_19390501_0004_005_0039.xml
article
51
51
Salon Section
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LONG SHOTS
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You don't always want to sit up in the front row, and it's a welcome variation to occasionally surround your main subject of interest with lots of space and air.
PopularPhotography_19390501_0004_005_0040.xml
article
52
52
Salon Section
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CUBAN CAPITOL
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PopularPhotography_19390501_0004_005_0041.xml
article
53
53,54,55
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POSING THE GIRL FRIEND
The secret of securing natural, unstudied poses lies in letting the model adjust herself with a minimum of suggestions from the cameraman.
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STAN JENKINS
MOST girls love to pose. But when they sit in front of a camera and a photographer they don't seem to know what to do with their hands and feet or head and eyes. They can’t see themselves as you see them and it is quite natural that they should expect you to tell them what to do.
PopularPhotography_19390501_0004_005_0042.xml
article
56
56,121
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Project Your Backgrounds
Give your subjects any desired background by projection on a translucent screen.
Frame for Diffusing Screen
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RICHARD N. BARNABA
LARGE commercial studios are often faced with the problem of taking pictures that require a background which it is impossible to set up or which can be had only by making a costly location trip. It may happen that we are commissioned to make a shot of a group of fashionably dressed young women walking down the Place de la Concorde, or crossing Bond Street in London, or sauntering along Unter der Linden.
PopularPhotography_19390501_0004_005_0043.xml
article
57
57,86,87,88
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MOVIE CLOSE-UPS ADD INTEREST
Give your movies greater variety by frequently alternating close-ups with long shots. Close-ups produce emphasis.
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LOUIS ELL
Amateur Photographer, Madrid, Neb. THE average amateur cinematographer fails to make the most of a very important movie effect, the close-up. After the general action has been established in long and medium shots, the audience expects to see this same action at close range so that it can more easily be absorbed and understood.
PopularPhotography_19390501_0004_005_0044.xml
article
58
58
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Print Criticisms
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H. L. A., Winfield, Alberta. Can.—The pleasant-looking youngster and the dog afforded you good subject material for this shot, and your having tripped the shutter just as the dog yawned provided an additional good touch. Your exposure was excellent and your print has nice quality.
PopularPhotography_19390501_0004_005_0045.xml
article
59
59,88,89,90
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How to Build a SYNCHRO-FLASH GUN
This practical accessory can be built at small cost and will widen the scope of your picture taking.
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C. L. BRISTOL
HIGH-SPEED synchronization is easy with the magnetic type of flash gun. An ordinary door bell magnet, arranged to operate the finger trip of your camera and wired to a switch that shoots the “juice” into magnet and flash bulb simultaneously, creates a surefire hook up which is highly adaptable to nearly all types of cameras.
PopularPhotography_19390501_0004_005_0046.xml
article
60
60,61
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PICTURES FROM OUR READERS
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PopularPhotography_19390501_0004_005_0047.xml
article
62
62,100
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Question & Answers
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J. F., San Diego, Cal. Having purchased a camera abroad, I find that the tripod I formerly used does not fit the bushing on the foreign camera. Can this situation be remedied so that I can use the tripod? ANSWER: Most photographic dealers can supply you with a bushing adapter which you can screw into the tripod socket on your foreign camera.
PopularPhotography_19390501_0004_005_0048.xml
article
62
62
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What the Camera Clubs Are Doing
Fifth Inter-Club Competition
KYW Camera Club Celebrates Birthday
Exhibits to Lend
Roster Continues to Grow
Welcomes N. Y. Fair Visitors
We Hear - - -
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For the second consecutive month the Florida Camera Club (Tampa) took top honors in the inter-club competitions being sponsored by the Manhattan Camera Club. The Tampa group thus gained a second leg on the POPULAR PHOTOGRAPHY trophy. No special topic had been assigned.
PopularPhotography_19390501_0004_005_0049.xml
article
63
63
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New Tricks FOR CAMERA OWNERS...
A monthly list of valuable kinks and hints for the amateur. POPULAR PHOTOGRAPHY will pay $3.00 for each one accepted
Lighting Large Areas
Film Spindle for Agitator
Odd "Photos" Made with Your Enlarger
Light Cord Connections
Clothes Hanger Light Support
Arrangement for Copying
Darkroom Towels
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THE broad reflector shown in the accompanying illustration can be used with Photofloods or flash bulbs for illuminating a considerable area, as in taking large group pictures. It is made of 3/32 aluminum and is 24" long, 9¼" high, and 2¾" deep.
PopularPhotography_19390501_0004_005_0050.xml
article
64
64
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TRADE NOTES AND NEWS
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THE LATEST optical type meter to make its appearance on the market is the Pierce Exposure Meter. It is held and operated like other meters of the same type. No calculations are required as the meter is presettable. The film speed and filter factor once having been set need not be changed until the filter or film is changed.
PopularPhotography_19390501_0004_005_0051.xml
article
64
64,66
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CALENDER OF PHOGRAPHIC EXHIBITIONS
Chemical Equivalents
Ruler for Mounting Prints
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OCCASIONALLY one is unable to obtain the particular form of a chemical called for in a given formula. For example, in making up a developer the formula of which calls for sodium carbonate anhydrous, one may be unable to secure the anhydrous form but may have on hand the crystallized or perhaps the monohydrated form.
PopularPhotography_19390501_0004_005_0052.xml
advertisement
65
65
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Advertisements
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EASTMAN KODAK COMPANY
KODAK PLUS-X
EASTMAN KODAK COMPANY
KODAK SUPER-XX
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PopularPhotography_19390501_0004_005_0053.xml
article
66
66
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HISTORY OF PHOTOGRAPHY
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F.C. SAGENDORF
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PopularPhotography_19390501_0004_005_0054.xml
advertisement
66
66
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Advertisements
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ABE COHEN'S EXCHANGE, Inc.
35 mm. Cameras
ABE COHEN'S EXCHANGE, Inc.
Roll Film Cameras
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PopularPhotography_19390501_0004_005_0055.xml
advertisement
67
67
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Advertisements
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THE DETROLA CORPORATION
MODEL "H"
THE DETROLA CORPORATION
MODEL "K"
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PopularPhotography_19390501_0004_005_0056.xml
advertisement
68
68
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Advertisement
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PopularPhotography_19390501_0004_005_0057.xml
advertisement
68
68
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HENRY HERBERT: The Ihagee LUMIMAX
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HENRY HERBERT
The Ihagee LUMIMAX
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PopularPhotography_19390501_0004_005_0058.xml
article
68
68
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Notes on the Salon Section
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Passing a junk shop late one night. Ruth Bernhard saw this plaster head which so fascinated her that she took it home and started to work at once with her camera and lights. In the wee small hours of morning her task was completed with the production of this splendid shot.
PopularPhotography_19390501_0004_005_0059.xml
advertisement
69
69
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MINNESOTA MINING & MFG. COMPANY: SCOTCH CELLULOSE TAPE
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MINNESOTA MINING & MFG. COMPANY
SCOTCH CELLULOSE TAPE
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PopularPhotography_19390501_0004_005_0060.xml
advertisement
70
70
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BURLEIGH BROOKS INCORPORATED: DUTO DIFFUSION DISCS
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BURLEIGH BROOKS INCORPORATED
DUTO DIFFUSION DISCS
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PopularPhotography_19390501_0004_005_0061.xml
article
70
70
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A Glossary for Photography
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PHOTIC. Of or pertaining to light. PHOTICS. A general term for the science of light, occasionally used when “optics” is restricted to visual phenomena. PHOTO-AQUATINT. A print made by the gum bichromate process. PHOTO BLUE BULB. An electric bulb with blue glass.
PopularPhotography_19390501_0004_005_0062.xml
advertisement
71
71
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Advertisements
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FINK-ROSELICVE CO., INC.
F-R 35mm Roll
FINK-ROSELICVE CO., INC.
F - R Adjustable Roll
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PopularPhotography_19390501_0004_005_0063.xml
advertisement
72
72
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Advertisements
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LAFAYETTE CAMERA CORP.
F-R ROLL film tank
LAFAYETTE CAMERA CORP.
11"x14" EASEL
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PopularPhotography_19390501_0004_005_0064.xml
advertisement
73
73
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FOLMER GRAFLEX CORPORATION
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FOLMER GRAFLEX CORPORATION
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PopularPhotography_19390501_0004_005_0065.xml
advertisement
74
74
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Advertisements
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BURLEIGH BROOKS INCORPORATED
Bee Bee UNIVERSAL RAJAH “0”
BURLEIGH BROOKS INCORPORATED
Bee Bee AUTOFOCUS RAJAHFOX
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PopularPhotography_19390501_0004_005_0066.xml
advertisement
74
74
[no value]
[no value]
HOTEL Mc.ALPIN
[no value]
HOTEL Mc.ALPIN
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0067.xml
advertisement
74
74
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0068.xml
advertisement
75
75
[no value]
[no value]
SIMMON BROS.
[no value]
SIMMON BROS.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0069.xml
advertisement
76
76
[no value]
[no value]
International Research Corporation: MODEL A2
[no value]
International Research Corporation
MODEL A2
[no value]
[no value]
PopularPhotography_19390501_0004_005_0070.xml
advertisement
76
76
[no value]
[no value]
The KALER CO.
[no value]
The KALER CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0071.xml
advertisement
76
76
[no value]
[no value]
NORMAN-WILLETS
[no value]
NORMAN-WILLETS
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0072.xml
advertisement
77
77
[no value]
[no value]
Advertisements
[no value]
PHOTO MARKETING CORPORATION
EXAKTA JUNIOR CHROME FINISH
PHOTO MARKETING CORPORATION
EXAKTA MODEL B CHROME FINISH
[no value]
[no value]
PopularPhotography_19390501_0004_005_0073.xml
advertisement
78
78
[no value]
[no value]
CENTRAL CAMERA CO.: “ROLLS” CANDID CAMERA
[no value]
CENTRAL CAMERA CO.
“ROLLS” CANDID CAMERA
[no value]
[no value]
PopularPhotography_19390501_0004_005_0074.xml
advertisement
78
78
[no value]
[no value]
BURLEIGH BROOKS INCORPORATED: THE PILOT Super
[no value]
BURLEIGH BROOKS INCORPORATED
THE PILOT Super
[no value]
[no value]
PopularPhotography_19390501_0004_005_0075.xml
advertisement
78
78
[no value]
[no value]
SUN RAY PHOTO CO. INC.
[no value]
SUN RAY PHOTO CO. INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0076.xml
advertisement
79
79
[no value]
[no value]
RIGHT SALES INCORPORATED
[no value]
RIGHT SALES INCORPORATED
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0077.xml
advertisement
79
79
[no value]
[no value]
ALBERT SPECIALTY CO.
[no value]
ALBERT SPECIALTY CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0078.xml
advertisement
80
80
[no value]
[no value]
THE HALOID COMPANY
[no value]
THE HALOID COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0079.xml
advertisement
80
80
[no value]
[no value]
D. PAUL SHULL
[no value]
D. PAUL SHULL
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0080.xml
advertisement
80
80
[no value]
[no value]
MINER’S
[no value]
MINER’S
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0081.xml
advertisement
81
81
[no value]
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
NEW YORK INSTITUTE OF PHOTOGRAPHY
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0082.xml
advertisement
82
82
[no value]
[no value]
Advertisements
[no value]
LEONARD WESTPHALEN
THE COMPACT 3¼"x4¼
LEONARD WESTPHALEN
MIN LARGER
[no value]
[no value]
PopularPhotography_19390501_0004_005_0083.xml
advertisement
82
82
[no value]
[no value]
WOLLENSAK OPTICAL CO.
[no value]
WOLLENSAK OPTICAL CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0084.xml
advertisement
82
82
[no value]
[no value]
OXFORD PRODUCTS COMPANY
[no value]
OXFORD PRODUCTS COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0085.xml
advertisement
83
83
[no value]
[no value]
Utility Mfg. Co., Inc.
[no value]
Utility Mfg. Co., Inc.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0086.xml
advertisement
84
84
[no value]
[no value]
AMERICAN PHOTO PRODUCTS
[no value]
AMERICAN PHOTO PRODUCTS
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0087.xml
advertisement
84
84
[no value]
[no value]
The Kalart Company
[no value]
The Kalart Company
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0088.xml
advertisement
84
84
[no value]
[no value]
Motion Picturs SCREEN & ACCESSORIES CO., INC.
[no value]
Motion Picturs SCREEN & ACCESSORIES CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0089.xml
advertisement
85
85
[no value]
[no value]
Radiant Finish Company
[no value]
Radiant Finish Company
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0090.xml
advertisement
85
85
[no value]
[no value]
Advertisement: TRICOR 13.5 LENS
[no value]
[no value]
TRICOR 13.5 LENS
[no value]
[no value]
PopularPhotography_19390501_0004_005_0091.xml
advertisement
86
86
[no value]
[no value]
PHOTO UTILITIES, INC.
[no value]
PHOTO UTILITIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0092.xml
advertisement
86
86
[no value]
[no value]
BURLEIGH BROOKS INCORPORATED: ILLUMINATED VIEWER
[no value]
BURLEIGH BROOKS INCORPORATED
ILLUMINATED VIEWER
[no value]
[no value]
PopularPhotography_19390501_0004_005_0093.xml
advertisement
86
86
[no value]
[no value]
Advertisements
[no value]
KEMP CAMERA SUPPLY CO.
KEMP PRINT WASHER
KEMP CAMERA SUPPLY CO.
DEVEL-0-TRAY
[no value]
[no value]
PopularPhotography_19390501_0004_005_0094.xml
advertisement
87
87
[no value]
[no value]
HAYNES PRODUCTS CO., INC.
[no value]
HAYNES PRODUCTS CO., INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0095.xml
advertisement
87
87
[no value]
[no value]
NATIONAL TARGET & SUPPLY CO.
[no value]
NATIONAL TARGET & SUPPLY CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0096.xml
advertisement
88
88
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0097.xml
advertisement
88
88
[no value]
[no value]
HUGO MEYER & CO.
[no value]
HUGO MEYER & CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0098.xml
advertisement
88
88
[no value]
[no value]
MONARCH MANUFACTURING CO.
[no value]
MONARCH MANUFACTURING CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0099.xml
advertisement
89
89
[no value]
[no value]
Advertisements
[no value]
Weston Electrical Instrument Corporation
WESTON Junior
Weston Electrical Instrument Corporation
The Model 650 WESTON Universal
[no value]
[no value]
PopularPhotography_19390501_0004_005_0100.xml
advertisement
89
89
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0101.xml
advertisement
90
90
[no value]
[no value]
GENERAL ELECTRIC
[no value]
GENERAL ELECTRIC
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0102.xml
advertisement
90
90
[no value]
[no value]
HABER & FINK INC.
[no value]
HABER & FINK INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0103.xml
advertisement
90
90
[no value]
[no value]
FEDERAL ENGINEERING CO.
[no value]
FEDERAL ENGINEERING CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0104.xml
advertisement
90
90
[no value]
[no value]
MIDGET RADIO CO.
[no value]
MIDGET RADIO CO.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0105.xml
advertisement
91
91
[no value]
[no value]
Wabash Photolamp Corp.
[no value]
Wabash Photolamp Corp.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0106.xml
advertisement
91
91
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0107.xml
advertisement
92
92
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0108.xml
advertisement
93
93
[no value]
[no value]
Prize Contests and Markets
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0109.xml
advertisement
93
93
[no value]
[no value]
Thomas S. Curtis Laboratories
[no value]
Thomas S. Curtis Laboratories
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0110.xml
advertisement
93
93
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0111.xml
advertisement
94
94
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0112.xml
advertisement
95
95
[no value]
[no value]
De JUR-AMSCO CORPORATION
[no value]
De JUR-AMSCO CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0113.xml
advertisement
95
95
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0114.xml
article
96
96
[no value]
[no value]
NEW BOOKS
[no value]
[no value]
[no value]
[no value]
PHOTOCHARTS-THEORY -AMP;AMP; PRACTICE OF EXPOSURE. by Lt. Col. Hamilton Allport. Published by Fomo Publishing Co. Cloth bound, 9x12, 46 pages, descriptive matter, charts, and diagrams, $1.95. A graphical presentation of photography’s main problem, incorporating in succinct form all of the necessary data for accomplishing correct exposure under any combination of conditions.
PopularPhotography_19390501_0004_005_0115.xml
advertisement
96
96
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0116.xml
article
97
97
[no value]
[no value]
Making Flower Photos
[no value]
[no value]
[no value]
[no value]
DID you ever admire some other amateur’s photograph of a rose which showed the petals covered with dew? And wonder just how the photographer was lucky enough to find just the right lighting conditions at the right time to make the picture? This secret is well known to all professional photographers, and probably to m any amateurs as well, but there are likely many others who are not in on the secret.
PopularPhotography_19390501_0004_005_0117.xml
advertisement
97
97
[no value]
[no value]
PAVELLE LABORATORIES, INC.
[no value]
PAVELLE LABORATORIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0118.xml
advertisement
97
97
[no value]
[no value]
Advertisement: POPULAR PHOTOGRAPHY
[no value]
[no value]
POPULAR PHOTOGRAPHY
[no value]
[no value]
PopularPhotography_19390501_0004_005_0119.xml
advertisement
98
98
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0120.xml
advertisement
99
99
[no value]
[no value]
FOTOSHOP INSTITUTE of the CAMERA
[no value]
FOTOSHOP INSTITUTE of the CAMERA
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0121.xml
advertisement
99
99
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0122.xml
advertisement
99
99
[no value]
[no value]
Universal Camera Corp.
[no value]
Universal Camera Corp.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0123.xml
advertisement
100
100
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0124.xml
advertisement
101
101
[no value]
[no value]
X-OR COLOR LABORATORIES
[no value]
X-OR COLOR LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0125.xml
advertisement
101
101
[no value]
[no value]
Advertisements
[no value]
SEARS, ROEBUCK AND CO.
Marvel Adjustable Tank
SEARS, ROEBUCK AND CO.
G-M Photo-Electric Exposure Meter
[no value]
[no value]
PopularPhotography_19390501_0004_005_0126.xml
advertisement
102
102
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0127.xml
advertisement
103
103
[no value]
[no value]
EASTMAN KODAK COMPANY
[no value]
EASTMAN KODAK COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0128.xml
advertisement
103
103
[no value]
[no value]
Advertisement
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0129.xml
advertisement
103
103
[no value]
[no value]
FEDERAL STAMPING & ENGINEERING C0RP.
[no value]
FEDERAL STAMPING & ENGINEERING C0RP.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0130.xml
advertisement
104
104
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0131.xml
advertisement
105
105
[no value]
[no value]
CARL ZEISS, INC.
[no value]
CARL ZEISS, INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0132.xml
advertisement
105
105
[no value]
[no value]
Republic Steel Corporation
[no value]
Republic Steel Corporation
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0133.xml
advertisement
106
106
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0134.xml
advertisement
107
107
[no value]
[no value]
DU PONT FILM MANUFACTURING CORPORATION
[no value]
DU PONT FILM MANUFACTURING CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0135.xml
advertisement
107
107
[no value]
[no value]
Seal, Inc.
[no value]
Seal, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0136.xml
advertisement
108
108
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0137.xml
advertisement
109
109
[no value]
[no value]
INTERCONTINENTAL MARKETING CORPORATION
[no value]
INTERCONTINENTAL MARKETING CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0138.xml
advertisement
109
109
[no value]
[no value]
RAYGRAM CORP.: ELECTROPHOT
[no value]
RAYGRAM CORP.
ELECTROPHOT
[no value]
[no value]
PopularPhotography_19390501_0004_005_0139.xml
article
110
110
[no value]
[no value]
Improving While Backgrounds
[no value]
[no value]
[no value]
[no value]
THE amateur may apply a very interesting effect to his portraits made with a white background, and which makes the figure appear to stand out from the background. The articles necessary for this operation are lampblack, a tuft of cotton, and an eraser.
PopularPhotography_19390501_0004_005_0140.xml
advertisement
110
110
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0141.xml
advertisement
111
111
[no value]
[no value]
INTERNATIONAL PHOTOGRAPHIC RESEARCH LABORATORIES
[no value]
INTERNATIONAL PHOTOGRAPHIC RESEARCH LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0142.xml
advertisement
111
111
[no value]
[no value]
CAMERA Specialty COMPANY, INC.
[no value]
CAMERA Specialty COMPANY, INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0143.xml
advertisement
112
112
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0144.xml
advertisement
113
113
[no value]
[no value]
SPEED-GUN CORPORATION OF AMERICA
[no value]
SPEED-GUN CORPORATION OF AMERICA
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0145.xml
advertisement
113
113
[no value]
[no value]
BAUSCH & LOMB
[no value]
BAUSCH & LOMB
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0146.xml
advertisement
113
113
[no value]
[no value]
THE EDWAL LABORATORIES, INC.
[no value]
THE EDWAL LABORATORIES, INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0147.xml
article
114
114
[no value]
[no value]
Changing Hot Flood Lamps
[no value]
[no value]
[no value]
[no value]
MOST photographers cannot afford to wait for photoflood bulbs to cool down before changing them, when they burn out just as the exposure is about to be made. It is also often desirable to replace small photofloods with larger ones when it is found that the small bulbs arc not bright enough.
PopularPhotography_19390501_0004_005_0148.xml
article
114
114
[no value]
[no value]
Oiled Silk Camera Bag
[no value]
[no value]
[no value]
[no value]
TO safeguard a camera against the penetrating and dangerous salt moisture present when making marine scenes, slip a generously oversize oiled silk bag over the camera. Place the closure underneath, and make the opening watertight by folding and fastening with a strong rubber band.
PopularPhotography_19390501_0004_005_0149.xml
advertisement
114
114
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0150.xml
advertisement
115
115
[no value]
[no value]
AMERICAN HARD RUBBER COMPANY: ACE Cenuine Hard Rubber Trays
[no value]
AMERICAN HARD RUBBER COMPANY
ACE Cenuine Hard Rubber Trays
[no value]
[no value]
PopularPhotography_19390501_0004_005_0151.xml
advertisement
115
115
[no value]
[no value]
JOHN G. MARSHALL, INC.
[no value]
JOHN G. MARSHALL, INC.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0152.xml
advertisement
115
115
[no value]
[no value]
GEORGE MURPHY, Inc.
[no value]
GEORGE MURPHY, Inc.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0153.xml
advertisement
116
116
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0154.xml
advertisement
117
117
[no value]
[no value]
INTERCONTINENTAL MARKETING CORPORATION
[no value]
INTERCONTINENTAL MARKETING CORPORATION
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0155.xml
advertisement
117
117
[no value]
[no value]
W. C. HORN, BRO. & CO.: MULTI-MAT
[no value]
W. C. HORN, BRO. & CO.
MULTI-MAT
[no value]
[no value]
PopularPhotography_19390501_0004_005_0156.xml
advertisement
117
117
[no value]
[no value]
FROMADER MOVIE SERVICE
[no value]
FROMADER MOVIE SERVICE
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0157.xml
advertisement
117
117
[no value]
[no value]
AMERICAN TRUNK and CASE CO. INC.: CAMERA EQUIPMENT CASES
[no value]
AMERICAN TRUNK and CASE CO. INC.
CAMERA EQUIPMENT CASES
[no value]
[no value]
PopularPhotography_19390501_0004_005_0158.xml
advertisement
118
118
[no value]
[no value]
Advertisements
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0159.xml
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119
119
[no value]
[no value]
CHESS-UNITED COMPANY
[no value]
CHESS-UNITED COMPANY
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0160.xml
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119
119
[no value]
[no value]
ULTRA VIOLET PRODUCTS. Inc.
[no value]
ULTRA VIOLET PRODUCTS. Inc.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0161.xml
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119
119
[no value]
[no value]
LEROY M. E. CLAUSING
[no value]
LEROY M. E. CLAUSING
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0162.xml
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119
119
[no value]
[no value]
HUTCHCO LABORATORIES
[no value]
HUTCHCO LABORATORIES
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0163.xml
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120
120,121
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[no value]
Classified Advertising
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0164.xml
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121
121
[no value]
[no value]
Advertisements
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[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0165.xml
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122
122
[no value]
[no value]
The GEVAERT COMPANY of AMERICA Inc.
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The GEVAERT COMPANY of AMERICA Inc.
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0166.xml
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123
123,124,125,126,127,128,129,130,131,132,133,134,135,136,137,138,139,140,141,142,143,144,145,146,147,148,149,150,151,152,153,154,155,156,157,158,159,160,161,162,163,164,165,166,167,168,169,170,171,172,173,174
[no value]
[no value]
DIRECTORY OF POPULAR PHOTOGRAPHIC EQUIPMENT
[no value]
[no value]
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0167.xml
article
134
134
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[no value]
Want to Make Good Prints? Then Don't Forget—
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To have your camera examined at regular intervals for leaks in the bellows. loose parts that may affect good negative making, shutter adjustments. possible readjustment of lens or finder. dirt and grease on the lens. That when exposing negatives you should focus the camera accurately.
PopularPhotography_19390501_0004_005_0168.xml
article
137
137,172
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Did You Know That . . .
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—if you fasten or cement large cork or rubber strips on the underside of your trimming board, it won’t slip and slide on even a polished surface. —your viscous sponge will be a lot cleaner and grit-free if you will keep it in a glass jar. Prop the lid open a little and let the air in to dry the sponge thoroughly.
PopularPhotography_19390501_0004_005_0169.xml
article
141
141
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[no value]
NOTES ABOUT FILMS
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TWO popular numerical systems in this country for denoting film speed are the Weston ratings and American Scheiner degrees scale. Measurement of photographic emulsion speeds is not a standardized, scientific procedure. The effective speed of an emulsion depends a great deal upon a number of variable factors, mainly: spectral quality of the light used (sunlight at noon as compared to late afternoon, photoflood lights as compared to regular tungsten); type of developer used; method and degree of development; and age and storage of the film.
PopularPhotography_19390501_0004_005_0170.xml
article
174
174
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[no value]
Comparison of Film Speed Rating Systems
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[no value]
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Joseph M. Bing
The following tables of comparison of speed rating systems are presented only as a general guide. Mathematical conversion is of course impossible, because the systems have no common basis and vary too widely in application. Practically, however, the various systems of speed rating can be loosely compared with each other to provide a general indication as to where a film's place is in any of the several systems shown below.
PopularPhotography_19390501_0004_005_0171.xml
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175
175,176,179
[no value]
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MISCELLANEOUS PHOTOGRAPHIC EQUIPMENT
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[no value]
[no value]
[no value]
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PopularPhotography_19390501_0004_005_0172.xml
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177
177,178
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MANUFACTURERS and DISTRIBUTORS
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[no value]
[no value]
[no value]
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PopularPhotography_19390501_0004_005_0173.xml
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178
178
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[no value]
Advertisements
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[no value]
[no value]
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PopularPhotography_19390501_0004_005_0174.xml
article
179
179
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Linear Conversion
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IT frequently is necessary for the photographer to convert from the metric to the English system of measurement because many popular imported cameras have their distance and depth of focus scales calibrated in meters. A simple and easily remembered rule for changing meters to feet is to multiply the number of meters by three and then to add to the figure thus obtained the number of meters divided by four.
PopularPhotography_19390501_0004_005_0175.xml
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179
179
[no value]
[no value]
Advertisements
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[no value]
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PopularPhotography_19390501_0004_005_0176.xml
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180
180
[no value]
[no value]
CANDID CAMERA CORPOATION of AMERICA
[no value]
CANDID CAMERA CORPOATION of AMERICA
[no value]
[no value]
[no value]
PopularPhotography_19390501_0004_005_0177.xml
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181
181
[no value]
[no value]
Advertisement: Dufaycolor film
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Dufaycolor film
[no value]
[no value]
PopularPhotography_19390501_0004_005_0178.xml
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182
182
[no value]
[no value]
Advertisements
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Eastman Kodak Co.
KODAK BANTAM
Eastman Kodak Co.
KODAK SENIOR SIX-20
[no value]
[no value]
PopularPhotography_19390501_0004_005_0179.xml