Welcome to the 30th Anniversary Issue of Playboy, a special edition already worth $4.01 on the collector's market. For those who keep track of such things, this is the 361st issue of Playboy to hit the stands since that Hefner fellow started it all in December 1953. So far, we have presented 363 Playmates of the Month (their smiles revealing 11,616 gleaming teeth), 4505 Party Jokes (resulting in 45,050,000 chortles), innumerable sports cars and tweed jackets, hundreds of award-winning articles and pieces of fiction and more--just about everything from soup (Souped-Up Soups, by Emanuel Greenberg, October 1971) to nuts (The Playboy Interview: Cheech and Chong, September 1982).
Playboy, (ISSN 0032-1478), January, 1984, Volume 31, Number 1. Published Monthly by Playboy, Playboy Bldg, 919 N. Michigan Ave., Chicago, Ill. 60611. Subscriptions: In the United States and its possessions, $54 for 36 issues, $38 for 24 issues, $22 for 12 issues. Canada, $27 for 12 issues. Elsewhere, $35 for 12 issues. Allow 45 days for new subscriptions and renewals. Change of address: Send both old and new addresses to Playboy, Post Office Box 2420, Boulder, Colorado 80302, and allow 45 days for change. Marketing: Walter Joyce, Divisional Promotion Director; Ed Condon, Director/Direct Marketing; Jack Bernstein, Circulation Promotion Director. Advertising: Charles M. Stentiford, Advertising Director; Harold Duchin, National Sales Manager; Michael Druckman, New York Sales Manager; Milt Kaplan, Fashion Advertising Manager, 747 Third Avenue, New York, New York 10017; Chicago 60611, Russ Weller, Associate Advertising Manager, 919 North Michigan Avenue; Troy, Michigan 48084. Jess Ballew, Manager, 3001 W. Big Beaver Road; Los Angeles 90010, Stanley L. Perkins, Manager, 4311 Wilshire Boulevard; San Francisco 94104, Tom Jones, Manager, 417 Montgomery Street.
Phones, it seems, are no longer just for talking. Already, the menus being given out by the phone companies are starting to resemble a communications "Kama Sutra." If you can't use call forwarding, teleconferencing or data transmission, how about burglar detection and climate control? Phone services are quickly becoming the new status symbols, and it has not been lost on communications entrepreneurs that the central action in the second most popular film of all time was an attempt to "phone home." High-tech wizards are betting that the new phone consumer will pay not just for communication but also for options geared toward manipulation, intimidation and avoidance. Andrew Feinberg suggests some extras that will soon be available.
It's deck-the-halls time again, and we've got some terrific books to recommend. As always, Harry N. Abrams has an array of spectacular coffee-table books. Among them: The Gilbert and Sullivan Operas, by Darlene Geis, Jacques Cousteau's Calypso and our own LeRoy Neiman's Winners: My Thirty Years in Sports. Each would make a fine gift for the right person.
Rock 'N' Roll and Mistletoe: If the holiday season doesn't send you wandering through the stores humming along to canned Christmas carols, then we've got some great ideas for gifts with your music lover in mind.
The Stray Cats don't stray much from what they do best, but why should they? They plunk 'n' twang as though Bill Haley's comet had just come round the first time, and for a little while, you can forget the synthesizer was ever invented. Rant n' Rave with the Stray Cats (EMI America), their Dave Edmunds-produced third album, is so pure there's a monotony to it. You won't want to sit and listen, but you'll sure want to jitterbug.
Let's Twist Again, Like We Did Last Summer: If the movie Animal House revitalized the golden oldie Louie Louie, a California radio station took it one step further last summer, playing the song's 400 recorded versions back to back. The composer, Richard Berry, said that when he wrote it, he had nothing obscene in mind--but you try to tell that to a couple of generations of college kids. For those of us in the rest of America who missed the marathon, Rhino records is releasing an album with eight versions of the song on it, ranging from an M.O.R. take by The Sandpipers to a punk send-up by Black Flag. You get your toga and we'll get the beer.
As Long as I've known anything about television ratings, I've been suspicious of them. So has nearly everyone I've ever met. How, we've all wondered, could A. C. Nielsen or its main competitor, Arbitron, find a couple of thousand households whose viewing habits perfectly mirror what the rest of us watch each day? There are, after all, 84,000,000 homes now equipped with television. Which means that each home metered by Nielsen, for example, stands for about 50,000 households.
Fasten your seat belts for the visual and visceral excitement of The Right Stuff (Warner/Ladd), an enthralling experience on film. Writer-director Philip Kaufman's vibrant, more-than-three-hour-long adaptation of Tom Wolfe's 1979 best seller is a rah-rah American epic in praise of test pilots and the first seven Mercury astronauts, transporting us back to that golden age of innocence and awe when Alan Shepard's suborbital televised space flight had the whole goggle-eyed nation cheering. Almost immediately, Right Stuff begins to zoom--with the breaking of the sound barrier at a Godforsaken Western air base where Sam Shepard, as veteran test pilot Chuck Yeager, oozes earthy charisma while setting the tone for all the aerodynamic miracles to come.
Idol Gossip: After a brief sojourn on Broadway, Robert Altman will return to feature-film directing with MGM/UA's youth comedy O.C. and Stiggs, A story involving the summertime adventures of two teenaged boys. Written by National Lampooners Tod Carroll and Ted Mann, the flick stars Martin Mull, Dennis Hopper, Tina Louise, Dan Jenkins and Neil Barry.... Diane Keaton has been tapped to star in The Little Drummer Girl, a film version of John le Carré's latest spy thriller. George Roy Hill will direct.... Diner'sMickey Rourke will co-star with Eric Roberts in The Pope of Greenwich Village....Sidney Sheldon's best-selling thriller The Naked Face will be brought to the screen with Roger Moore and Rod Steiger in the lead roles.... NBC's roster of future telepix includes A.I.D.S., a drama about parents who discover that their son is a homosexual dying of the disease; My Life as a Man, based on the Village Voice cover story about a female reporter who disguised herself as a male for six months; and Imagine: The Love Story of John Lennon and Yoko Ono.....Ronny (Deliverance) Cox and Lois Chiles have been set to star in Courage, the story of three marathon runners who become victimized by a right-wing-citizens' brigade training in the desert.... Albert Finney, Jacqueline Bisset and Anthony (Brideshead Revisited) Andrews co-star in John Huston'sUnder the Volcano, based on the famous novel by Malcolm Lowry.... Peter (Outland) Hyams has been set to write and direct the film version of Arthur C. Clarke's2010: Odyssey Two (excerpted in Playboy in 1982). Writer-director Hyams reportedly claims that the sequel will, among other things, clarify many of the mysteries contained in the original.
It had to happen, right? Eventually, there had to be some advice from a man to women about sex and life and love and ways to attract the opposite sex. Until now, it's mostly been the other way around. Men searched for ways to decipher women, ways to please them, enjoy them, seduce them. But times have changed, and with that change has come discord and confusion. Here on this page, a revolutionary concept is being born. The burden is heavy, but I accept the responsibility of explaining to women what men want. If any of you women out there have any questions about this, just call me. I'm a hell of a guy, and I think I can help you.
Most Men do not like to be objects of derision at parties, even indirectly. And yet, friendly reader, I was at a very posh, very glittering, very Manhattan party not long ago where the male of our species was verbally ground to bits under the stiletto heel of female ridicule.
Here's a question that intrigues us. It deals with the kind of information that women often share with one another but are reluctant to share with men. We asked our Playmate experts to talk about what really turns them on and why men sometimes need to be educated.
"The Playboy Philosophy" is predicated on our belief in the importance of the individual and his rights as a member of a free society. That's our most basic premise--the starting point from which everything else in which we believe evolves.
No sooner did Dan Rather take over the most coveted job in television news two and a half years ago--anchor man of the "CBS Evening News"--than the critics began to ask whether he could possibly survive in the job.
Late one night in Greenwich Village, early in the Fifties, there was a scratching at my door. When I opened it, a bedraggled, sodden specimen of what once had probably been a decent young middle-class man fell into my apartment babbling incoherently about needing money for a magazine. I thought, of course, that he wanted to buy Time or Newsweek to catch up on the news. Since that seemed like a nice thing for a man who was so down and out to want to do, I gave him 45 cents for a magazine and an extra nickel for a cup of coffee to drink while he was reading. Apparently, it was that 50 cents that started him up the ladder to what became this extraordinary empire.
Playboy is often its own media event. Beginning with our first issue, we seem to have something of an art of making news. That first issue--which came out in December 1953 without a cover date, because Hugh Hefner wasn't sure there would be a second issue--created an instant commotion. For more than a year, a rumor had been spreading that Marilyn Monroe had posed for a girlie calendar in 1949. Everybody knew about Marilyn--she had been a hit in The Asphalt Jungle--but few had actually seen the calendar. In April 1952, Life magazine published a miniature two-color cut of one pose, but Hefner discovered that photographer Tom Kelley had taken another, better picture, and he acquired it for the first Playboy. Not only did the issue sell an astonishing 77 percent of its copies but Hefner's coup was widely reported in newspapers as well as in Time. Playboy has seldom been out of the headlines since. The most frequently cited source of controversy is the Playboy Interview--who knew that what lurked in Jimmy Carter's heart would become a campaign issue? Many of our pictorials have had a comparable impact on the media. Many more have become etched in readers' minds--stopping their mental traffic. Our past 30 years have included riveting pictures of celebrity Playmates (Jayne Mansfield, Stella Stevens, Dorothy Stratten, Shannon Tweed); a celebrity Playmate candidate (Suzanne Somers); famous actresses (Brigitte Bardot, Elke Sommer, Jill St. John, Kim Novak, Zsa Zsa Gabor, Gina Lollobrigida, Catherine Deneuve, Ann-Mar-gret, Dominique Sanda, Margot Kidder, Victoria Principal, Valerie Perrine, Susan Sarandon, Bernadette Peters, Maud Adams, Raquel Welch); as well as the previously unknown--such as the Ohio patrolwoman Barbara Schantz and the Florida stock-broker Marina Verola, whose nude portraits in the magazine got them in hot water with their edgy employers. Perhaps most memorably intolerant were the N.F.I., owners who fired cheerleaders who posed without their pompons for a December 1978 pictorial. Happily, many of the women so treated wound up with better job due to their exposure in Playboy.
Playboy proudly invites you to another exclusive showing of the erotic-art collection of Boston connoisseur Charles Martignette. We've featured pieces from this world-renowned collection before (see our October 1980 and January 1983 issues), but we think the selection on these pages is the finest yet. Just in case you thought everybody fell asleep after the Gay Nineties, these pieces--mostly from the art nouveau and art-deco periods in the early years of this century--prove otherwise. No wonder the Twenties were roaring.
Here's an inside look at four of the best--and easiest--tricks this side of Times Square. The first two, which require only the playing cards on the opposite page, you can prestidigitate right out of your wallet. For the others, you'll need two matches, two paper clips and a dollar bill. The effects you'll be spinning out may seem simple, but that's the key to all great magic. As your cards jump and transform, your matches pass through each other and your paper clips link and fly away, your audience will gasp. Learn to do each of these effects smoothly and you'll have four great entertainments for those slow holiday parties.
The American Civil Liberties Union, of which I am an ardent supporter, has suggested that I may be the most censored writer in America. I only wish that my parents had lived to hear that said of me. My father's dying words were, "You will never amount to a hill of beans." He didn't really say that. I am making what we call a joke. Jokes are protected by the First Amendment to our Constitution. Even jokes about God Almighty.
Alexander Julian, Ron Chereskin, Sal Cesarani and Robert Comstock are the heavy-duty mavens of menswear design who are previewing spring 1984 outfits on these pages. Expect menswear for spring to be loose and comfortable, tailored for the active man who wants his wardrobe to retain a touch of elegance without looking fussy. Chereskin likes "dressy, pulled-together sports clothes," while Cesarani thinks clothing "should be of the lightest weight and least amount of construction." Any chance the shapeless, no-style spring looks that we used to see year after year will return to the market place? Quoth the mavens ... "Nevermore!"
A Well-known record producer once told us, "The only way to find a hit record is to listen to as many new songs as possible--and trust that you'll know what you're listening for when you hear it." In a way, that's how we approached our nationwide search for our 30th Anniversary Playmate. In our case, we were looking for something much more special--and far rarer--than a hit record. Feminine beauty, like music, is infinitely varied; and if you ask us how we hoped to recognize a 30th Anniversary Playmate from one Polaroid snapshot among the thousands we took in 31 cities, we really can't tell you. We just knew from experience that when we found her, we would feel it. It wouldn't be a cold calculation based on any preconception about the tilt of her nose, the color of her eyes or the size of her breasts. It would be a gut thing based (text concluded on page 217) Playmate Search (continued from page 131) on who she was. We began our search on April 25 in New York, Miami, Oklahoma City and Las Vegas and ended it on June 30 in Chicago. And, as often happens, we found that we'd gone a long way to find what we were looking for right at home.
Penny Baker, Miss January, 1984, 30th Anniversary Playmate
Pause awhile before you read on. Gaze into the eyes of the woman on the opposite page. Thank you. You see, we traveled thousands of miles, shot thousands of Polaroids and interviewed thousands of women to find her. And now that we've found her, our greatest reward is in sharing her beauty with you. When Penny Baker entered our 30th Anniversary Playmate Hunt last August in our home town, Chicago, she chanced to meet our Associate Photography Editor Janice Moses. Moses recalls, "She was pretty, sweet, bright, refreshing and fairly confident for a 17-year-old." And today, that description still fits Penny except for two things: She's now 18 and she's a tad (text concluded on page 228) Luck Penny (continued from page 138) more confident, because we've chosen her to crown Playboy's three decades of America's most beautiful women.
For those who never knew her, the tragic tale of Dorothy Stratten seems natural movie material. Dorothy left a job behind a Dairy Queen counter in Vancouver, British Columbia, became our Playmate of the Year in 1980 and was setting out on what promised to be a glittering movie career. Then she was shot and killed by her husband, Paul Snider, who subsequently took his own life. Since then, her story has taken on a number of lives of its own.
Fucking up is not what it used to be. Sure, there are plenty of people around these days whom you could call fuck-ups; but I'm talking about celebrative, life-enhancing, go-get-'em fucking up, a traditional male imperative. There used to be politicians like Big Jim Folsom, governor of Alabama in the late Forties and the early Fifties, Folsom was a liberal redneck who snorted at segregationist blowhards, drank with Adam Clayton Powell and once fell out of the gubernatorial jeep while inspecting R.O.T.C. troops at the University of Alabama. Would you vote for a man who would inspect R.O.T.C. troops sober? When accused of involvement with an attractive blonde not his wife, he said the whole thing was (continued on page 200)Dare to be Wrong(continued from page 177) political, and if his enemies were going to stoop to using such bait, "they're going to have to catch Big Jim every time." Many another indiscretion was laid at his doorstep, and he said, "I plead guilty. I always plead guilty. Now, why don't we get on with the issues here?"
Two years retired, Muhammad Ali lives in a closely guarded compound called Fremont Place, hard by the Hollywood glitterati and far from reality. The big homes with their sculpted lawns and shrubbery seem to sit there amid eternal euphoria, in a world without disorder. There is not much sound here, just the swish of fronds in high trees. It's like a still life that shows how the rich and famous keep their distance.
The letter that came to Photography Director Gary Cole began simply enough: "Long time, no see." Swedish photographer Leif-Erik Nygärds was writing to re-establish contact, to give and solicit news about the two men's families. At the end of the letter, he reminded Cole that back in 1962, while working for Bert Stern, he had been the assistant on the shooting that produced the last nude pictures of Marilyn Monroe. As a matter of fact, Erik said, he had taken the last photo.
I should have known I was letting myself in for trouble when I agreed to do a piece for the 30th Anniversary Issue of Playboy and the editor who called me mentioned that the magazine had chosen as a subject "The Things I've Learned About Manhood That You Can Learn Only Through Experience." Manhood is a peculiar word in this day and age, objectionable to the ladies and with all sorts of dubious Hemingway overtones, and I was not sure that I wanted to defend my attainment of this particular eminence, if it actually existed, in the pages of a magazine in which the unabashed female figure plays such a large part.
It doesn't take much more than a generous hand, decent whisky, a comfortable glass and hard-frozen ice to fix an unimpeachable Scotch on the rocks. But a cocktail is something else again. It helps to know that a recipe is essentially a chemical formula, and drinks are not so much mixed as built. You want to measure ingredients as meticulously as a draftsman constructs a blueprint. It won't ruin a drink if you're a few milliliters off, but a (continued on page 274) Cocktail Construction(continued from page 187) connoisseur of that particular call will perceive a difference. So give the following formulas your personal best--and serve up 1984 in style.
All right. Guys. Pull out your pocket computers. Today's question is, What is 65'2" tall, weighs 1303 pounds, measures 417" X 273" X 408", speaks German, English, Spanish, Swedish and Valley girl, thinks a good time is a quiet evening at home in front of a fire with wine and friends, and is a little bit pregnant? Need a helping hand? Imagine an even dozen of the world's most beautiful young women. Got it now? Right. This is our Playmate Review, this year's dozen who brought new meaning to the term girl next door. We have Playmates from Utah and two from the East Coast, as well as Playmates from Sweden, Germany and Argentina. At incredible expense, we brought them together for this pictorial encore. Hold your applause, please, until you've seen them all.
It's a scene you'll remember well. You are poised in the hallway, ready to leave the comfort and security of home and face the real world as a grownup. You're almost out the door when Dad, smoking his pipe and wearing an elbow-patched tweed jacket, puts a hand on your shoulder and invites you into the den, explaining, "There are a few things I think you should know about life before you go." A few hours later, perhaps a little dewy-eyed, you leave, better equipped for the great unknown.
Since the subject of this article deals with a secret intended for men only and requires a mental effort that is utterly beyond many ladies, I request fathers, husbands, officers of the law, et al., to ensure that it is never read by ladies and young maidens. The principles of this guide are not the product of a single mind but constitute the quintessence of all existing oracles, physiognomical studies, cabalistic tracts and perennial discussions with experienced husbands and with the most competent proprietresses of fashion houses.
The books being attacked in high schools across America have an amazing range of subject matter, from the classics to the occult to the Dictionary of American Slang. Following is a list of the 30 most frequently censored titles, based on six surveys of challenged books taken between 1965 and 1982 and collated by Dr. Lee Burress of the University of Wisconsin at Stevens Point, a noted expert on censorship activity. "The most frequently stated objection is to alleged obscenity," says Dr. Burress. "That charge probably hides an objection to the ideas in the books. For example, a banker called The Grapes of Wrath obscene; an important theme in the book is criticism of ... bankers." The list is arranged in the order of the frequency of attack.
Ever since Audi introduced its front-wheel-drive 5000 six years ago, other auto makers have been using it as a yardstick to measure their own similarly priced competitive cars. It was nimble, quick, comfortable, easy on the eye and amazingly roomy. And ever since Audi introduced it, the company has been working diligently on its successor--the 5000S, a machine that has been stretched over the same 106-inch wheelbase and fitted with one of the world's most aerodynamic bodies. At $16,480, with a five- speed transmission ($16,905 with automatic), the new 5000S is faster than the 5000(0 to 60 in 11 seconds; top speed is 109 mph) and more fuel efficient (22 mpg EPA city; 35 on the highway) with the same 100-hp, fuel-injected five-cylinder engine. While a first-rate road burner, it still tips its hat to Audi's other new car, the 140-hp Audi 5000 Turbo, which eases on down the road with beefier suspension and such luxuries as a trip computer and climate control. Check your bank balance and make your choice.