Playboy is published monthly by the HMH Publishing Co., Inc., 11 E. Superior St., Chicago 11, Illinois. A self-addressed, stamped envelope must accompany all manuscripts and drawings submitted if they are to be returned and no responsibility can be assumed for unsolicited materials. Contents copyrighted 1954 by HMH Publishing Co., Inc. Nothing may be reprinted in whole or in part without written permission. Printed in the U.S.A. Any similarity between the people and places mentioned in this magazine and any real people and places is purely coincidental.
When a Detachment of Irish brigadiers returned to their home county of Limerick after serving with the French army, they brought back with them a repertoire of snappy rhymed epigrams that made the colleens blush and the young bucks burst with bawdy laughter.
It would be overstating it, perhaps, to suggest that the proper chair can serve as a throne in a man's castle, but one wonderful chair can certainly complete a man's quarters, and give him a comfortable corner that is very much his own. On these pages are six contemporary chairs of excellent design, all eminently well suited for doing the things that a chair must do.
On every second Wednesday during the summer, Wrose Wrigley, the poetess laureate of our swank section of town, held intimate alfresco suppers, during which she favored guests with recitations of her verse and prose. Naturally only the most cultured were invited to these gatherings; one had either to belong to the Book-of-the-Month Club or to know somebody who did.
If eminent historian Arnold Toynbee ever gets around to analyzing 1954 in one of his impressive volumes, he'll probably set it down as a rather unimportant, and not too interesting year. But in the world of sports, these have been twelve of the screwiest, thrill-packed months ever.
Each month Playboy devotes its center two pages to a lovely, full-color unpinned pin-up. This pulchritudinous Playmate of the Month is the most popular feature in the magazine. She is fast replacing wallpaper in the college fraternities of the nation, businessmen hide her in their desks, service men in their foot lockers. She is becoming the new American Love Goddess, and her admirable proportions have been credited with an assist in the early demise of Christian Dior's Flat Look. This is how one Playmate was photographed.
(Note: There are two basic types of research in business, which can be loosely classified as (1) white coat research and (2) blue suit research. The white coat, or laboratory type, will be handled for you by your advertising agency, which keeps a large stock of white coats in all sizes. We will be concerned here only with the second, largely involving public opinion, and including polls, market research, audience ratings, and the like.)
When Marlene Dietrich, America's most glamorous granny, appeared in a Las Vegas night club last year wearing a garter belt and a gown made of what looked like Scotch Tape and sequins, the old town flipped its lid.