Playboy is published monthly by the HMH Publishing Co., Inc., 11 E. Superior, Chicago 11, Illinois. Postage must accompany all manuscripts and drawings submitted if they are to be returned and no responsibility can be assumed for unsolicited materials. Contents copyrighted 1954 by HMH Publishing Co., Inc. Nothing may be reprinted in whole or in part without written permission. Printed in U.S.A. Any similarity between people and places in the stories, articles, and other features of this magazine and any real people and places is purely coincidental.
Millions of cigarette smokers are beginning to wonder whether or not they may be needing a treatment after the treat. A series of experiments with white mice has substantiated what a good many scientists have long suspected – there is a definite correlation between cigarette smoking and cancer of the lungs.
Frank Lloyd Wright brought modern design to the home, Wallace Harrison produced new concepts in skyscrapers, and now Frank O'Beirne has brought the exciting simplicity of modern architecture to that basic structure of rural life – the outhouse.
Advertising men grow grey looking for new ideas, fresh approaches, clever gimmicks for selling their clients' products. The American public is subjected to such an unending barrage of advertising in every conceivable form, every waking hour of the day, it takes a really sensational gimmick to get very much attention. That was the problem that faced the Carson-Roberts Agency a year ago as they searched for a way to publicize a shirt manufacturer named Hartog. The gimmick they came up with was sensational to say the least.
"Wake up, Miss Marshall – we should have been at the office half an hour ago – want to get that dictation out of the way, look over that Johnson correspondence, I'm expecting a call from L. A. at eleven, J. B. wants those notes on the meeting with ..."