Issue: 19500715

Saturday, July 15, 1950
July
14
True
63
Saturday, July 2, 2016

Articles
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MACLEAN'S
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Maclean's_19500715_0063_014_0001.xml
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GEORGE WESTON LIMITED
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GEORGE WESTON LIMITED
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Maclean's_19500715_0063_014_0002.xml
article
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1
EDITORIALS
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Collecting for Good Works Needn’t Leave a Bad Taste
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DON’T get us wrong about charity. It’s both wonderful and essential. But, like a lot of other wonderful and essential things, it does get in your hair now and then. No matter how great their generosity there aren’t many self-sustaining Canadians who haven’t felt an occasional twinge of irritation over the high cost of giving.
Maclean's_19500715_0063_014_0003.xml
article
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1
EDITORIALS
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Teen-agers Make Good
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YOU couldn’t pick out any special heroes of Winnipeg’s Battle of the Dikes—every section of the able-bodied population was represented on the sandbag line. Just the same, we’d like to point out that among the dike fighters were a good many of the people that many adults would like to write off as a dead loss—the teen-agers.
Maclean's_19500715_0063_014_0004.xml
masthead
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MACLEAN’S
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Maclean's_19500715_0063_014_0005.xml
tableOfContents
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CONTENTS
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Maclean's_19500715_0063_014_0006.xml
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2
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Metropolitan Life Insurance Company
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Metropolitan Life Insurance Company
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Maclean's_19500715_0063_014_0007.xml
article
2
2,52
BACKSTAGE AT OTTAWA
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New Deal for Newcomers
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BLAIR FRASER
INDICATIONS are that we shall soon have another new deal in immigration. Officials are very closemouthed about the details of their hopes and plans, which have yet to be approved by Cabinet. It’s a reasonable speculation, though, that several things will be done by some means or other:
Maclean's_19500715_0063_014_0008.xml
article
3
3,41,42
LONDON LETTER
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Socialists Are Still Stunned
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BEVERLEY BAXTER
FROM the time the British Labor Party swept to power in 1945 I endeavored in these London Letters to give as objective a picture of the political scene as was possible. It might be argued that a Conservative M.P., emotionally and politically opposed to Socialism, could hardly attain complete impartiality.
Maclean's_19500715_0063_014_0009.xml
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3
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LIGHTNING FASTENER COMPANY, LIMITED
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LIGHTNING FASTENER COMPANY, LIMITED
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Maclean's_19500715_0063_014_0010.xml
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4
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TIMKEN-DETROIT AXLE COMPANY OF CANADA: TIMKEN Silent Automatic OIL HEAT
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TIMKEN-DETROIT AXLE COMPANY OF CANADA
TIMKEN Silent Automatic OIL HEAT
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Maclean's_19500715_0063_014_0011.xml
article
5
5,50,51
Articles
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How Gold Thieves Get Away With Millions
The high-grading racket has its roots deep in the rich mines of northern Canada. The payoff is sometimes in New York, or even Morocco, at the end of a trail of graft, hijacking and murder
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DON DELAPLANTE
ON JUNE 2 thieves blew the vault at the Delnite mine in Ontario’s famous Porcupine camp and carted off three newly poured gold bars worth $74,000. It was the biggest single robbery in Canadian mining history. And it was pulled off in spite of rumors of the coup which had been rampant for six weeks.
Maclean's_19500715_0063_014_0012.xml
article
6
6,7,49,50
Articles
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PAINLESS CHILDBIRTH— SOMETIMES
Though more and more doctors see merit in the Read system of avoiding labor pains many still insist that anaesthesia and surgery at the actual birth are important to the welfare of the mother
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JUNE CALLWOOD
THE hospital’s maternity floor was hushed. The crying of newborn babies in the nursery was inaudible down the wide hall. Behind a door marked Delivery Room, motherhood’s chamber of travail, there was no sound. The door swung open silently and a nurse hurried out, looking back in consternation.
Maclean's_19500715_0063_014_0013.xml
article
8
8,9,24,26,27
Fiction
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FIRE THAT Redhead!
She was sweet and reasonable as most young wives go. She took an interest in his career as an artist as long as he painted innocent apples and shapely vases and dead fish. But redheaded models are not still life. They are dynamite
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ROBERT ZACKS
20 January, 1950 Mr. Gil Breckenbridge Gilbert. Breckenbridge Associates Engineering Consultants Toronto, Ontario Dear Dad, Even though you’re my father-in-law I hope you’re going to be on my side in this fight. I’ve had with Ann. She’s my wife and I expect her to act like a wife.
Maclean's_19500715_0063_014_0014.xml
article
10
10,11,28,30
A Maclean’s Flashback
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THE MEN WHO TRIED TO CAPTURE CANADA
In the greatest farce in secret-service history Franz von Papen and Karl Boy-Ed hatched a comic opera plot to carry the Kaiser's war to Canada
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McKENZIE PORTER
TOWARD the end of 1915, when World War I was bogging down in the mud of Europe, bloody battles against German armed forces would have scarred Canadian soil if Captain Franz von Papen, then military attaché to the Kaiser’s ambassador in Washington, had realized plans to invade this country.
Maclean's_19500715_0063_014_0015.xml
article
12
12,13,42,44
Articles
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This Is How Mamma Planned It
Ida Steinberg had five sons, $200 and an idea. Now her boys have 28 groceterias which are among the best on the continent, and gross about $60 millions a year. None of which would have surprised Mamma in the least
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EVA-LIS WUORIO
WHEN the Aluminum Company of Canada decided to build the new town of Arvida on the upper reaches of the Saguenay they invited Steinberg’s to come along, too. The reason for the invitation was that so many of the engineers’ wives had become accustomed to shopping at Steinberg’s in Montreal that they were reluctant to move to a town where their favorite provision merchants didn’t have a store.
Maclean's_19500715_0063_014_0016.xml
article
14
14,45,46,47
Articles
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Another FDR Heads for the White House
Though he faces tough and bitter enemies young Frank Roosevelt might become the first Canada-born President
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L. S. B. SHAPIRO
IS IT POSSIBLE for someone born in Canada to become President of the United States? It is not only possible, but, if one accepts the judgment of hard-bitten political leaders in New York and Washington, altogether probable within 10 years. The man in question is Congressman Franklin D. Roosevelt, Jr., 35-year-old third son of the late President.
Maclean's_19500715_0063_014_0017.xml
article
15
15,37,38,40
THE SOUTHAMS — CONCLUSION
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Papers, Pickets and Profits
Fighting circulation wars, getting into trouble with organized labor, always expanding, the Southam chain makes more money than ever
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PIERRE BERTON
ONE OF the longest strikes in Canadian labor history has been the four-year dispute between the International Typographical Union and five of the Southam Company’s seven daily newspapers. Although one paper, the Vancouver Province, recently settled with the union, pickets are still wearily patrolling the front doors of the Ottawa Citizen, Hamilton Spectator, Winnipeg Tribune and Edmonton Journal every day at press time.
Maclean's_19500715_0063_014_0018.xml
article
16
16,17,47,48
Articles
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The Vassar Girl From Saskatoon
Casual clothes (dad’s old shirt is fine) are proud possessions among the girls at this school on the Hudson. They’re proud, too, of their attractive dean, who once worked for a Toronto bakery. She says: “Democracy takes a lot of your time”
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JAMES DUGAN
A TALL good-looking woman from Saskatoon named Marion Tait is Dean of Vassar, an old and distinguished women’s college at Poughkeepsie, N.Y. Vassar stands among high elms on the east slopes of the Hudson River 75 miles north of New York City.
Maclean's_19500715_0063_014_0019.xml
article
18
18,19,33,34,35,37
Fiction
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The Lady Is AFRAID
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DON TRACY
HOW ARE they treating you?” I asked, without thinking. He looked up at me with those blank eyes. “Fine,” he said. “Just fine. When I’m a good boy I get a nice walk on the grounds. Beautiful grounds. But don’t step on the grass, or a guard will yell at you.”
Maclean's_19500715_0063_014_0020.xml
article
20
20,22,24
Articles
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Castor the Canuck Makes a Comeback
Time was when you wouldn’t have given a beaver’s dam for his chance of survival, but our one-time national emblem is making a triumphant return
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FRED BODSWORTH
IT’S TIME we reinstated the beaver as Canada’s national emblem. He’s the guy who gave Canada its start, for it was beaver pelts that first put us on the map. And when we give his engineering genius a chance he conserves soil and water, halts floods and erosion.
Maclean's_19500715_0063_014_0021.xml
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21
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GOODYEAR
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GOODYEAR
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Maclean's_19500715_0063_014_0022.xml
article
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22
In the Editors’ Confidence
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In the Editors’ Confidence
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JASPER the bear has been in existence just about a year and he celebrated his first anniversary on Page 55 by going to work on the Manitoba flood. His creator, Jim Simpkins, asked us to send the fee for this cartoon to the flood fund. Looking back over Jasper’s first 12 months, all spent mooching around in the back pages of this magazine where he is an exclusive feature, Simpkins agreed with us that his bear has changed a little in appearance since it first showed up on our art director’s desk.
Maclean's_19500715_0063_014_0023.xml
article
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23
AT THE BABY CLINIC
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AT THE BABY CLINIC
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Len Norris
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Maclean's_19500715_0063_014_0024.xml
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24
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Johnson & Johnson Limited: BAND-AID
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Johnson & Johnson Limited
BAND-AID
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Maclean's_19500715_0063_014_0025.xml
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25
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CHEVROLET
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CHEVROLET
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Maclean's_19500715_0063_014_0026.xml
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26
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Advertisement
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Maclean's_19500715_0063_014_0027.xml
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26
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PYE CANADA LTD
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PYE CANADA LTD
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Maclean's_19500715_0063_014_0028.xml
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27
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Canadian Kodak Co., Limited
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Canadian Kodak Co., Limited
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Maclean's_19500715_0063_014_0029.xml
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28
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GREAT-WEST LIFE ASSURANCE COMPANY
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GREAT-WEST LIFE ASSURANCE COMPANY
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Maclean's_19500715_0063_014_0030.xml
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29
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ATLAS SUPPLY COMPANY OF CANADA, LIMITED
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ATLAS SUPPLY COMPANY OF CANADA, LIMITED
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Maclean's_19500715_0063_014_0031.xml
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30
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Advertisement: ABSORBINE Jr
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ABSORBINE Jr
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Maclean's_19500715_0063_014_0032.xml
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31
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B.F.Goodrich: B.F. Goodrich Tire
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B.F.Goodrich
B.F. Goodrich Tire
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Maclean's_19500715_0063_014_0033.xml
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32
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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Maclean's_19500715_0063_014_0034.xml
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33
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H. J. Heinz Company of Canada Ltd.
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H. J. Heinz Company of Canada Ltd.
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Maclean's_19500715_0063_014_0035.xml
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34
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CANADIAN TAMPAX CORPORATION Limited
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CANADIAN TAMPAX CORPORATION Limited
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Maclean's_19500715_0063_014_0036.xml
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34
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Harold F. Ritchie & Co., Ltd.
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Harold F. Ritchie & Co., Ltd.
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Maclean's_19500715_0063_014_0037.xml
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34
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Advertisement: Dr Scholls Zino-pads
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Dr Scholls Zino-pads
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Maclean's_19500715_0063_014_0038.xml
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35
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ANSCO of Canada Limited
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ANSCO of Canada Limited
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Maclean's_19500715_0063_014_0039.xml
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36
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Calvert DISTILLERS (Canada) Limited
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Calvert DISTILLERS (Canada) Limited
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Maclean's_19500715_0063_014_0040.xml
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37
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Advertisement
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Maclean's_19500715_0063_014_0041.xml
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38
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Swift Canadian Co Limited
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Swift Canadian Co Limited
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Maclean's_19500715_0063_014_0042.xml
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39
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Advertisement
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Maclean's_19500715_0063_014_0043.xml
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40
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MUTUAL LIFE of CANADA
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MUTUAL LIFE of CANADA
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Maclean's_19500715_0063_014_0044.xml
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41
41
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Advertisement
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Maclean's_19500715_0063_014_0045.xml
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42
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QUAKER STATE OIL REFINING COMPANY OF CANADA LIMITED
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QUAKER STATE OIL REFINING COMPANY OF CANADA LIMITED
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Maclean's_19500715_0063_014_0046.xml
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43
43
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O'Keefe's BREWING COMPANY LIMITED
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O'Keefe's BREWING COMPANY LIMITED
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Maclean's_19500715_0063_014_0047.xml
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44
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Advertisements
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MORRIS Minor
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MORRIS OXFORD
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Maclean's_19500715_0063_014_0048.xml
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44
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Advertisement
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Maclean's_19500715_0063_014_0049.xml
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45
45
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BEATTY BROS. LIMITED: Beatty ELECTRIC RANGES
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BEATTY BROS. LIMITED
Beatty ELECTRIC RANGES
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Maclean's_19500715_0063_014_0050.xml
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46
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Advertisement: ASPIRIN
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ASPIRIN
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Maclean's_19500715_0063_014_0051.xml
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46
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NUGGET
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NUGGET
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Maclean's_19500715_0063_014_0052.xml
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47
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Advertisement: BON AMI
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BON AMI
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Maclean's_19500715_0063_014_0053.xml
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48
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Advertisement
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Maclean's_19500715_0063_014_0054.xml
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48
48
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The Kendall Company (Canada) Limited
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The Kendall Company (Canada) Limited
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Maclean's_19500715_0063_014_0055.xml
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49
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Advertisement: MACLEAN’S
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MACLEAN’S
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Maclean's_19500715_0063_014_0056.xml
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49
49
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INSTRUMENTS LTD.
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INSTRUMENTS LTD.
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Maclean's_19500715_0063_014_0057.xml
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49
49
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THE Windsor
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THE Windsor
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Maclean's_19500715_0063_014_0058.xml
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50
50
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Advertisements
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Maclean's_19500715_0063_014_0059.xml
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51
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Advertisements
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Maclean's_19500715_0063_014_0060.xml
article
52
52
MAILBAG
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Ministers Disagree About a Minister
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JUNE CALLWOOD has written a sprightly study of a United Church minister (“Country Minister,” June 1). It is an indirect tribute to all hard-working Protestant “sky pilots.” I am very glad that it was done and done in the way the author did it.
Maclean's_19500715_0063_014_0061.xml
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53
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HOME BOOK SERVICE
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HOME BOOK SERVICE
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Maclean's_19500715_0063_014_0062.xml
article
54
54
Cross Country
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Cross Country
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VANCOUVER’S appalling traffic toll (43 killed, 2,000 injured in 18,827 accidents during 1949) is being whittled down by the most severe crackdown on pedestrians and motorists in the city’s history. The drive is credited with cutting the accident rate by 30% in less than three months: a 50 to 60% slash is expected by the fall.
Maclean's_19500715_0063_014_0063.xml
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54
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Maclean's_19500715_0063_014_0064.xml
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54
54
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Advertisement
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Maclean's_19500715_0063_014_0065.xml
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55
55
WIT AND WISDOM
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WIT AND WISDOM
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Keep the Lid Down—When you shut your eye to temptation be careful it doesn’t turn out to be a vink.—Calgary Herald. Unpalatable Tablets—It seems ncredible: 35 million laws and no mprovement on the Ten Commandments.—Manchester, Ont., Press.
Maclean's_19500715_0063_014_0066.xml
article
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55
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IASPER
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Simpkins
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Maclean's_19500715_0063_014_0067.xml
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55
55
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DELUXE UPHOLSTERING COMPANY LIMITED
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DELUXE UPHOLSTERING COMPANY LIMITED
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Maclean's_19500715_0063_014_0068.xml
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55
55
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Home Book Service: GARDEN MAGIC
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Home Book Service
GARDEN MAGIC
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Maclean's_19500715_0063_014_0069.xml
article
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56
PARADE
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THE GRIN AND BARE IT SECTION
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WITH SCHOOL closed for another season, our favorite teacher of 1949-50 is still the music instructor in Saskatoon who returned triumphantly to school from the provincial music festival where her pupils had copped two firsts. Striding into the main hall she shouted “We won!”
Maclean's_19500715_0063_014_0070.xml
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56
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Maclean's_19500715_0063_014_0071.xml
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57
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CATERPILLAR TRACTOR CO.
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CATERPILLAR TRACTOR CO.
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Maclean's_19500715_0063_014_0072.xml
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58
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COCA-COLA LTD.
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COCA-COLA LTD.
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Maclean's_19500715_0063_014_0073.xml