Issue: 19500501

Monday, May 1, 1950
May
9
True
63
Wednesday, July 20, 2016

Articles
cover
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MACLEAN'S
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Maclean's_19500501_0063_009_0001.xml
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0_2
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INTERNATIONAL HARVESTER COMPANY OF CANADA, LIMITED
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INTERNATIONAL HARVESTER COMPANY OF CANADA, LIMITED
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Maclean's_19500501_0063_009_0002.xml
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1
1
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GRUEN
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GRUEN
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Maclean's_19500501_0063_009_0003.xml
masthead
2
2
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MACLEAN’S
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Maclean's_19500501_0063_009_0004.xml
tableOfContents
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2
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CONTENTS
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Maclean's_19500501_0063_009_0005.xml
article
2
2
EDITORIAL
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Mere Cheeseparing Won’t Reduce Taxes
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OTTAWA is making a real attempt to save money. It hasn’t succeeded. The Treasury Board, the Cabinet committee that passes on all the estimates, tried to cut 10% across the board out of all except national defense and fixed charges. It discovered you can’t cut state spending by chipping at the edges—not any more.
Maclean's_19500501_0063_009_0006.xml
article
2
2
EDITORIAL
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Tourists and Bootlickers
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IN A SURGE of enthusiasm for the benefits of the tourist industry someone has proposed that we ought to print red currency for the special use of visitors from other countries. The theory is that every time one of these red bank notes turned up in his till the Canadian filling station proprietor or tourist camp operator would be reminded what side his bread is buttered on.
Maclean's_19500501_0063_009_0007.xml
article
2
2
EDITORIAL
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Costly Crippler
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EACH year rheumatic diseases cost Canadians 9½ million days’ work and $54 millions in lost wages. The nation’s rheumatic sufferers make up an army of 30,000 constantly unemployed. Among Canadian children between five and 15 years old rheumatic fever is the second-ranking cause of death.
Maclean's_19500501_0063_009_0008.xml
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3
3
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THE CAXTON PUBLISHING CO LTD
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THE CAXTON PUBLISHING CO LTD
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Maclean's_19500501_0063_009_0009.xml
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4
4
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Advertisement
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Maclean's_19500501_0063_009_0010.xml
article
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4
In the Editors’ Confidence
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In the Editors’ Confidence
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RAY GARDNER saw five survivors of the Titanic disaster, including Mr. and Mrs. Albert Dick, of Calgary, while preparing his Flashback on page 18. “In every case I had the strange feeling of talking to people who had come back from the dead. They savored every moment of every day in a way that those who had never been close to death never could,” Gardner reDuring his research Gardner found a welter of false rumor boiled up in the last wake of the Titanic.
Maclean's_19500501_0063_009_0011.xml
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5
5
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CHAMPION SPARK PLUGS
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CHAMPION SPARK PLUGS
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Maclean's_19500501_0063_009_0012.xml
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6
6
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CANADIAN GENERAL ELECTRIC COMPANY LIMITED
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CANADIAN GENERAL ELECTRIC COMPANY LIMITED
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Maclean's_19500501_0063_009_0013.xml
article
7
7,62,63,64,65
Articles
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He Blew The Whistle On Windsor Vice
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GERALD ANGLIN
LAST March Essex County Magistrate J. Arthur Hanrahan sentenced bootlegger Joe Assef to six months in jail and plunged the city of Windsor, Ont., into two weeks of explosive investigations of vice-ring activities in what has long been Canada’s best publicized “wide-open town.”
Maclean's_19500501_0063_009_0014.xml
article
8
8,9,53,54
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SHE'S BOSSED 12,000 BRIDES
Claire Dreier will field-marshal your marriage on a split-second schedule from cake to confetti. Fainting fathers, mournful mothers won’t faze her a bit
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JEAN TWEED
CLAIRE DREIER (rhymes with buyer) has attended more weddings than any woman in Canada. As head of the wedding bureau in the downtown Toronto store of the T. Eaton Company she spends seven days a week, 24 hours a day, planning, arranging and going to weddings —sometimes four in one day.
Maclean's_19500501_0063_009_0015.xml
article
10
10,11,38,40,42
Fiction
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Brother, Stay 'Way From My Girl
They fought about everything from tie clips to shoes. It was all Glen’s fault — wearing a fellow’s shirts, his socks, taking the car. But stealing his girl was just too much for Paul to take.
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ADELINE MARX
IT WAS just about the best night for a prom, Paul thought, that had ever been invented. As he walked home from a last-minute trip to the school he took an approving look at it, just as he had taken an approving look, as chairman of the committee, at the decorations in the gym.
Maclean's_19500501_0063_009_0016.xml
article
12
12,13,54,55,56
Articles
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Whatever Happened to JIM COLEMAN?
On 10 minutes’ notice a celebrated columnist up agd left his comfortable niche in the newspaperman’s lotus land. How come? While he tells you, Jim Coleman draws a colorful cartoon of the days when the newspaper game was a game
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JIM COLEMAN
ONE EVENING late in January I walked into the offices of the Toronto Globe and Mail, turned the key in the lock of my private alcove and peered into the semidarkness. The typewriter hadn’t been stolen. The typewriter barely was visible beneath the litter of letters, magazines, tired old newspapers and moribund copies of the Daily Racing Form.
Maclean's_19500501_0063_009_0017.xml
article
14
14,69,70
LONDON LETTER
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The Biggest Show On Earth
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BEVERLEY BAXTER
THERE ARE times when living in a vast metropolis like London seems the very negation of sane existence. To leave the seaside or rolling Cotswolds and watch from the train as the fields gradually give way to a jumbled mass of hideous little houses with battalions of chimney pots standing at attention as if on parade ... to listen to the silly high-pitched shriek of the engine as it burrows deeper into the heart of London ... to cross a viaduct and look down below on omnibuses, motor cars, vans, bicycles, barrows and perambulators in a turmoil of traffic . . . and to note that the sun so richly golden a few minutes ago is now a pallid, liverish yellow.
Maclean's_19500501_0063_009_0018.xml
article
14
14,66,67
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BACKSTAGE AT OTTAWA
The Stiff Price of Pensions
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THE MAN WITH A NOTEBOOK
YOU CAN’T blame the Opposition for thinking the Government’s plan for a parliamentary committee on old-age pensions is just another stall. The Liberal record for stalling on this issue is impressive. Apparently, though, the committee really is meant to do a job this time.
Maclean's_19500501_0063_009_0019.xml
article
15
15,58,59,60,61
Articles
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HOW PETER POCOCK GOT A BREAK
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Eva-Lis Wuorio
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Maclean's_19500501_0063_009_0020.xml
article
16
16,17,36,37
Articles
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People Aren’t Polite Any More
Okay, so raising hats is out of date and "Hi" has replaced the courtly bow. But why trample on your neighbor's toes or splash him with mud from your tires? Simple courtesy costs nothing and makes life more pleasant all round
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ROBERT THOMAS ALLEN
WHETHER it’s because they’re wiser, ruder or just more numerous, people today aren’t as polite as they used to be. Until World War I any man who didn’t eat with his fingers observed such basic rules as removing his hat when he spoke to a woman, seeing that she got a seat on a streetcar and generally minding his P’s and Q’s in her presence.
Maclean's_19500501_0063_009_0021.xml
article
18
18,19,49,50,52
Articles
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"WHEN THAT GREAT SHIP WENT DOWN"
Nobody believed the Titanic could sink. Not her builders. Not her owners. Not Mr. and Mrs. Albert Dick, of Calgary, honeymooning on the ship’s maiden voyage. Not — until too late — the 1,490 souls who perished with her
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RAY GARDNER
AT EXACTLY 11.40 on the cold, clear night, of Sunday, April 14, 1912, the world’s largest - and most luxurious ship, the White Star liner Titanic, making her maiden voyage from Southampton to New York, plowed at full speed into a great mountain of ice about 800 miles east of Halifax.
Maclean's_19500501_0063_009_0022.xml
article
20
20,24,26,28,30
Fiction
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RENDEZVOUS IN RIGA
Love laughs at Soviet locksmiths in this exciting story of a man’s dangerous mission to bring his Russian wife from behind the Iron Curtain. Now, after a glimpse of Anna, Bill, fearful of secret police, seeks a
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LESLIE ROBERTS
APPREHENSIVE for a moment at Anna’s sudden departure, I reassured myself that she had left only for her duties as the coach’s porteress, that we had been lucky Makrinski had not come in while she had been with me in the compartment. Daylight brought the creeping train across the last stretch of the dismal Baltic plain.
Maclean's_19500501_0063_009_0023.xml
article
21
21,45,47,48,49
Articles
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Two Billions Call Him Doctor
Dr. Brock Chisholm once shocked a nation by saying there was no Santa Claus; now he needles a whole world into checking disease at its source
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ROBERT BAKER
SINCE he first hung out his shingle in his home town of Oakville, Ont., 25 years ago, Dr. Brock Chisholm has seen his practice widen at a rate most small-town doctors would find alarming. In recent years he has successively become doctor to the Canadian Army, physician-in-chief to the Canadian people, and M.O.H. to all mankind.
Maclean's_19500501_0063_009_0024.xml
article
22
22,23,32,34,35
Articles
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A White Elephant Hits the Jackpot
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FRANK CROFT
A TWO-MILLION-DOLLAR pile of masonry, marble and mahogany called Casa Loma stands on the crest of a sharp rise of ground in Toronto’s north-central residential section. A stranger coming on it unexpectedly might think a time machine had slipped a few cogs and thrown him back into the Middle Ages.
Maclean's_19500501_0063_009_0025.xml
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24
24
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L C SMITH & CORONA TYPEWRITERS OF CANADA LIMITED
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L C SMITH & CORONA TYPEWRITERS OF CANADA LIMITED
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Maclean's_19500501_0063_009_0026.xml
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25
25
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Advertisement: MACLEAN'S
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MACLEAN'S
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Maclean's_19500501_0063_009_0027.xml
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26
26
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Advertisement
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Maclean's_19500501_0063_009_0028.xml
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27
27
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GENERAL MOTORS
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GENERAL MOTORS
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Maclean's_19500501_0063_009_0029.xml
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28
28
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The CANADA LIFE Assurance Company
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The CANADA LIFE Assurance Company
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Maclean's_19500501_0063_009_0030.xml
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29
29
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Advertisement
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Maclean's_19500501_0063_009_0031.xml
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30
30
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Advertisement
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Maclean's_19500501_0063_009_0032.xml
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30
30
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JOHN INGLIS CO. LIMITED
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JOHN INGLIS CO. LIMITED
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Maclean's_19500501_0063_009_0033.xml
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30
30
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Maclean's_19500501_0063_009_0034.xml
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31
31
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AUSTIN MOTOR COMPANY (CANADA) LTD.
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AUSTIN MOTOR COMPANY (CANADA) LTD.
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Maclean's_19500501_0063_009_0035.xml
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32
32
[no value]
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AVON
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AVON
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Maclean's_19500501_0063_009_0036.xml
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33
33
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Olds☺mobile
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Olds☺mobile
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Maclean's_19500501_0063_009_0037.xml
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34
34
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Maclean's_19500501_0063_009_0038.xml
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35
35
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MARITIME TELEGRAPH & TELEPHONE COMPANY LIMITED
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MARITIME TELEGRAPH & TELEPHONE COMPANY LIMITED
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Maclean's_19500501_0063_009_0039.xml
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36
36
[no value]
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SUNBEAM CORPORATION (CANADA) LIMITED
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SUNBEAM CORPORATION (CANADA) LIMITED
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Maclean's_19500501_0063_009_0040.xml
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37
37
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Maclean's_19500501_0063_009_0041.xml
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37
37
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SUNBEAM CORPORATION (CANADA) LIMITED
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SUNBEAM CORPORATION (CANADA) LIMITED
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Maclean's_19500501_0063_009_0042.xml
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38
38
[no value]
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KRALINATOR PRODUCTS LIMITED
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KRALINATOR PRODUCTS LIMITED
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Maclean's_19500501_0063_009_0043.xml
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38
38
[no value]
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Maclean's_19500501_0063_009_0044.xml
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39
39
[no value]
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THE B. F. GOODRICH RUBBER COMPANY OF CANADA, LIMITED
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THE B. F. GOODRICH RUBBER COMPANY OF CANADA, LIMITED
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Maclean's_19500501_0063_009_0045.xml
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40
40
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CANADIAN WESTINGHOUSE COMPANY LIMITED
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CANADIAN WESTINGHOUSE COMPANY LIMITED
[no value]
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Maclean's_19500501_0063_009_0046.xml
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41
41
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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THE BRITISH AMERICAN OIL COMPANY LIMITED
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Maclean's_19500501_0063_009_0047.xml
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42
42
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DIXON PENCIL COMPANY LIMITED
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DIXON PENCIL COMPANY LIMITED
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Maclean's_19500501_0063_009_0048.xml
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42
42
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Advertisement
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Maclean's_19500501_0063_009_0049.xml
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43
43
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Maclean's_19500501_0063_009_0050.xml
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44
44
[no value]
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GANONG BROS. LIMITED
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GANONG BROS. LIMITED
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Maclean's_19500501_0063_009_0051.xml
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45
45
[no value]
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Maclean's_19500501_0063_009_0052.xml
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46
46
[no value]
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Calvert DISTILLERS (Canada) Limited
[no value]
Calvert DISTILLERS (Canada) Limited
[no value]
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Maclean's_19500501_0063_009_0053.xml
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47
47
[no value]
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STANFIELD’S
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STANFIELD’S
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Maclean's_19500501_0063_009_0054.xml
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48
48
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Advertisements
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Maclean's_19500501_0063_009_0055.xml
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49
49
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Advertisement
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Maclean's_19500501_0063_009_0056.xml
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49
49
[no value]
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CHRYSLER CORPORATION OF CANADA, LIMITED
[no value]
CHRYSLER CORPORATION OF CANADA, LIMITED
[no value]
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Maclean's_19500501_0063_009_0057.xml
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50
50
[no value]
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ALUMINUM GOODS LIMITED
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ALUMINUM GOODS LIMITED
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Maclean's_19500501_0063_009_0058.xml
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51
51
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Maclean's_19500501_0063_009_0059.xml
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52
52
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Maclean's_19500501_0063_009_0060.xml
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52
52
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Maclean's_19500501_0063_009_0061.xml
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53
53
[no value]
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Canadian Kodak Co., Limited
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Canadian Kodak Co., Limited
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Maclean's_19500501_0063_009_0062.xml
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54
54
[no value]
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Traders Finance CORPORATION LIMITED
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Traders Finance CORPORATION LIMITED
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Maclean's_19500501_0063_009_0063.xml
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55
55
[no value]
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EVINRUDE MOTORS
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EVINRUDE MOTORS
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Maclean's_19500501_0063_009_0064.xml
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55
55
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Maclean's_19500501_0063_009_0065.xml
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56
56
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THE YALE & TOWNE MANUFACTURING COMPANY
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THE YALE & TOWNE MANUFACTURING COMPANY
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Maclean's_19500501_0063_009_0066.xml
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56
56
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Maclean's_19500501_0063_009_0067.xml
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57
57
[no value]
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IMPERIAL OIL LIMITED
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IMPERIAL OIL LIMITED
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Maclean's_19500501_0063_009_0068.xml
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58
58
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Advertisements
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Maclean's_19500501_0063_009_0069.xml
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59
59
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Advertisement
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Maclean's_19500501_0063_009_0070.xml
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59
59
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DELUXE UPHOLSTERING COMPANY LIMITED
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DELUXE UPHOLSTERING COMPANY LIMITED
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Maclean's_19500501_0063_009_0071.xml
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60
60
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Maclean's_19500501_0063_009_0072.xml
article
61
61
CANADIANECDOTE
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Sir John A. Was Speechless
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Lottie O’Boyle
SIR John A. Macdonald, Canada’s first prime minister, nervously eyed the strange contraption on the wall of his office in the East Block on November 25, 1878. It was Ottawa’s first telephone, and he was about to make the capital’s first phone call.
Maclean's_19500501_0063_009_0073.xml
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61
61
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WILLARD STORAGE BATTERY CO. OF CANADA, LTD.
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WILLARD STORAGE BATTERY CO. OF CANADA, LTD.
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Maclean's_19500501_0063_009_0074.xml
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62
62
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Maclean's_19500501_0063_009_0075.xml
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62
62
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THE CHESEBROUGH MFG. CO.: Vaseline HAIRTONIC
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THE CHESEBROUGH MFG. CO.
Vaseline HAIRTONIC
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Maclean's_19500501_0063_009_0076.xml
article
63
63,64
WHAT'S YOUR VERDICT?
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The Case of the Slashed Car
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C. WALTER HODGSON
A VANCOUVER motorist was appalled one morning in February, 1924, to find his garage had been broken into and although his car was still there someone had stripped it of many parts, sliced up the tires, hacked at the upholstery, the body paint and the engine wiring.
Maclean's_19500501_0063_009_0077.xml
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63
63
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RENFREW ELECTRIC AND REFRIGERATOR CO. LIMITED
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RENFREW ELECTRIC AND REFRIGERATOR CO. LIMITED
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Maclean's_19500501_0063_009_0078.xml
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64
64
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IMPERIAL OIL LIMITED
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IMPERIAL OIL LIMITED
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Maclean's_19500501_0063_009_0079.xml
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Maclean's_19500501_0063_009_0080.xml
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Maclean's_19500501_0063_009_0081.xml
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Maclean's_19500501_0063_009_0082.xml
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Tool and Hardware Mfg. and Importing Co.
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Tool and Hardware Mfg. and Importing Co.
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Maclean's_19500501_0063_009_0083.xml
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Maclean's_19500501_0063_009_0084.xml
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Maclean's_19500501_0063_009_0085.xml
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QUAKER STATE OIL REFINING COMPANY OF CANADA LIMITED
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QUAKER STATE OIL REFINING COMPANY OF CANADA LIMITED
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Maclean's_19500501_0063_009_0086.xml
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Maclean's_19500501_0063_009_0087.xml
article
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MAILBAG
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"Go On Treading On the Odd Toe”
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THE VERY fact that you do not print exactly what everyone wants to read, as evidenced by your March 15 Mailbag (“Isn’t Anybody Happy?”), is to my mind the very best reason why you should go on treading on the odd toe every now and again. In the past (and I hope the same will hold true in the future) your articles have created public interest and have caused some stagnant minds to stir in anger.
Maclean's_19500501_0063_009_0088.xml
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GENERAL MOTORS PRODUCTS OF CANADA LIMITED
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GENERAL MOTORS PRODUCTS OF CANADA LIMITED
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Maclean's_19500501_0063_009_0089.xml
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RCA VICTOR COMPANY LIMITED
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RCA VICTOR COMPANY LIMITED
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Maclean's_19500501_0063_009_0090.xml
article
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SPRING WORK
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Charles Bruce
Here where the moldboard drew its measured bevel In dark and curling folds, precise and narrow, The furrows blend, their ridges flat and level Beneath the scrawling of a spike-tooth harrow. With gathered reins in idle hand he travels The sloping uplands he has plowed and sown Through forty seasons . . .
Maclean's_19500501_0063_009_0091.xml
article
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WIT AND WISDOM
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WIT AND WISDOM
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Process of Elimination — The electrician on the ladder called down to his mate: “Bill, grab hold of one of them wires.” “Okay!” shouted Bill, and took hold of the one nearest to him. “Do you feel anything?” asked the electrician. “No.” “Then don’t touch the other; there’s 10,000 volts in it !”—Quebec Chronicle-Telegraph.
Maclean's_19500501_0063_009_0092.xml
article
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JASPER
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Simpkins
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Maclean's_19500501_0063_009_0093.xml
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THE ROYAL BANK OF CANADA
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THE ROYAL BANK OF CANADA
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Maclean's_19500501_0063_009_0094.xml
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Home Book Service
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Home Book Service
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Maclean's_19500501_0063_009_0095.xml
article
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PARADE
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THE GRIN AND BARE IT SECTION
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IT WAS spring, when nature demands the most attention, and the 500-acre federal experimental farm in Ottawa was crawling with Agricultural Department employees seeding test plots, spreading fertilizer, landscaping, crossbreeding sheep to improve the strain and scientifically stepping up the egg production of Barred Rocks.
Maclean's_19500501_0063_009_0096.xml
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The WATCHMAKERS OF SWITZERLAND
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The WATCHMAKERS OF SWITZERLAND
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Maclean's_19500501_0063_009_0097.xml
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THE CARLING BREWERIES LIMITED
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THE CARLING BREWERIES LIMITED
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Maclean's_19500501_0063_009_0098.xml