Issue: 19500415

Saturday, April 15, 1950
April
8
True
63
Tuesday, July 19, 2016

Articles
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Maclean's
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Maclean's_19500415_0063_008_0001.xml
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PARKER PEN CO., LTD.
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PARKER PEN CO., LTD.
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Maclean's_19500415_0063_008_0002.xml
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1
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Advertisement
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Maclean's_19500415_0063_008_0003.xml
masthead
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2
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MACLEAN’S
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Maclean's_19500415_0063_008_0004.xml
tableOfContents
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CONTENTS
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Maclean's_19500415_0063_008_0005.xml
article
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EDITORIALS
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Good Intentions Can’t Excuse Taking a Life
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FOR A few dramatic days not long ago it seemed that a dozen New Hampshire farmers, businessmen and housewives were going to be compelled to answer a question that has troubled man’s conscience almost as long as men have had the power to reason.
Maclean's_19500415_0063_008_0006.xml
article
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2
EDITORIALS
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This, Tovarisch, Is an Ultimatum!
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THE ALERT but trembling Communists of France have detected a new enemy in the cold war and brought their forces to bear against the latest capitalist invader Coca-Cola. Ha! Comrades! You ain’t seen nothing yet! Coke practically represents the flower of our civilization.
Maclean's_19500415_0063_008_0007.xml
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3
3
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B.F.Goodrich
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B.F.Goodrich
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Maclean's_19500415_0063_008_0008.xml
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4
4
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Metropolitan Life Insurance Company
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Metropolitan Life Insurance Company
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Maclean's_19500415_0063_008_0009.xml
article
4
4
Special Departments
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In the Editors’ Confidence
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LESLIE ROBERTS, whose two-part story of love and adventure under the Red Star, “Rendezvous in Riga,” begins on pages 10 and 11, collected the background material for his timely tale when he was in Russia in 1948. A book “Home From the Cold Wars” was another result of slipping behind the Iron Curtain.
Maclean's_19500415_0063_008_0010.xml
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5
5
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ROOTES MOTORS LIMITED
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ROOTES MOTORS LIMITED
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Maclean's_19500415_0063_008_0011.xml
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6
6
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Maclean's_19500415_0063_008_0012.xml
article
7
7,61,62,63,64
Articles
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WHY WE ARE LOSING THE COLD WAR
What does it profit America to have the world’s biggest bomb if it has forgotten the ideals that made it great? Without a noble purpose, says Hutchison, we are naked and lost
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BRUCE HUTCHISON
THREE casual and irrelevant exhibits in the bright spring weather of Washington should help us to understand why we are losing the cold war. Exhibit A: The White House, closed and dismantled for repairs. President Truman noticed the chandeliers swaying and architects found the pillars and foundations dangerously weakened.
Maclean's_19500415_0063_008_0013.xml
article
8
8,9,64,65,66,67
Articles
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BUSIEST WOMAN IN THE WORLD
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GORDON SINCLAIR
A YOUTHFUL interne and a mature nurse walked through a surgical ward of Toronto’s Western Hospital at sundown. They glanced through an open door, stopped in surprise. A hairdresser was busy at the iron-grey tresses of a woman with a familiar smile while two stenographers took dictation.
Maclean's_19500415_0063_008_0014.xml
article
10
10,11,45,46,48,49,50
FICTION
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Rendezvous in Riga
All he had now was the dream of a laughing girl. Uncle Joe said no. And Uncle Joe was no ordinary in-law, but a man named Stalin who had broken the marriage of Bill Cosgrove and Anna, his Iron Curtain wife
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LESLIE ROBERTS
THE PHONE rang and I rolled over on the green eiderdown and stuck out a hand to take the receiver. It was Trevor. “Bill?” he said. “Hank. How about lunch tomorrow?” “Look, Hank,” I said, “you’re slipping. I’m flying home to Canada tomorrow. Remember?” “That’s not till night, is it?” he came back.
Maclean's_19500415_0063_008_0015.xml
article
12
12,13,26,28
Articles
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SASKATCHEWAN, PRAIRIE NILE
The Blackfeet knew there was a spell on this mighty river in the days when it was the highway of the West. Today the curse of wasted water and erosion still hangs over the Saskatchewan
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MARJORIE WILKINS CAMPBELL
UP NEAR the Great Divide of the Rockies, at the foot of the ageless Saskatchewan Glacier, in t he shadow of Mounts Athabaska and Saskatchewan, a cascade of pure ice water tumbles toward the foothills, gathering to itself a lacy network of other putty-colored streams until it grows into a mighty, many-forked river that knifes through the mountains and onto the rolling ranchland.
Maclean's_19500415_0063_008_0016.xml
article
14
14,54,55,56
Articles
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Maverick Member From Fernie
Knitting in the B. C. Legislature, playing a hidden radio, pleading for richer rum and titles for cash — Tom Uphill has parlayed these political pranks into a record eight-session term at Victoria
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J. K. NESBITT
WHEN Tom Uphill, M.L.A., rises to his feet and turns his beaming moon face toward the Speaker of the British Columbia Legislature at Victoria, there’s always an eager stirring on the benches and anticipatory chuckles from the public galleries.
Maclean's_19500415_0063_008_0017.xml
article
15
15,58,59
Articles
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I TRIED SUICIDE
In the deep madness of despair this man bought a razor and pressed it to his throat. But he learned that no matter how seductively death beckons no despair is stronger than the joy of just being alive
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WHENEVER I hear of someone committing suicide I always feel a shudder pass through me as though someone had opened a door and let a breath of chill from my own past into my life. I always feel sympathy, too, because I know quite a bit about what a man goes through before— and after—he decides to kill himself.
Maclean's_19500415_0063_008_0018.xml
article
16
16,37,38,39
LONDON LETTER
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Eden: Galahad Grows Up
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BEVERLEY BAXTER
IT SHOULDN’T be long before Anthony Eden is prime minister of Great Britain. Apart from the magnificent resurgence of popular favor this is the greatest thing the general election brought to the Conservative Party. Eden is now definitely acknowledged as Churchill’s successor.
Maclean's_19500415_0063_008_0019.xml
article
16
16,60
BACKSTAGE AT OTTAWA
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Our Secret Unemployment Policy
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THE MAN WITH A NOTEBOOK
THE Government is more worried about unemployment than its spokesmen admit. Even allowing for the “seasonal” element on which official speeches lay so much stress, the economic soothsayers predict a further net decline in employment this year.
Maclean's_19500415_0063_008_0020.xml
article
17
17,30,32
Articles
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EGGS ARE WHAT YOU MAKE THEM
Louis XIV was so crazy about them he often parked his crown and turned chef; in Egypt they symbolized all creation; in the Yukon they won a woman’s love. So let’s give the egg a break
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ROBERT ELLIOTT
EGGS ARE the gourmet’s delight and the joy of plain eaters. They have a marvelous sunlit taste all their own. They are the making of a thousand other good things—cake (where would angel food be without their airy whites?), velvet-smooth sauces, rich brown batter, even soup (Peruvians serve a kind of broth with a fried egg at the bottom of the plate).
Maclean's_19500415_0063_008_0021.xml
article
18
18,19,32,34
Fiction
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The Girl in STATEROOM
Fathoms down through the water’s darkness he went to Stateroom 9 and the woman he loved — the girl who had been holding a kewpie doll in her arms just before the crash, just before the waters closed over the Silver Wave
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ALLAN R. BOSWORTH
HE HAD a last cigarette before they put the diving helmet over his head. The faceplate was still open, framing a circle of uneasy water and brassy sky; he could see the beach resort a mile from where the Seahorse was anchored, and the tide rip where the Atlantic met the bay.
Maclean's_19500415_0063_008_0022.xml
article
20
20,21,52
Articles
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POGO’S PAL KELLY
Walt Kelly s swampland satire is the hottest newcomer in the strip parade. A paunchy possum is the hapless hero in this daily drammer which pokes fun at the schemes of mice and men
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HARRISON FISHER
A NEW YORKER in a Greenwich Village bar recently overheard a girl say to the bartender, “Got to get Pogo on the Japara to Aden, be back later.” Man said, “I don’t get half of this be-bop talk they talk now.” The bartender replied, “It’s a new comic strip.
Maclean's_19500415_0063_008_0023.xml
article
22
22,42,43
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Tinned Meat And Old Masters
Out of a princely past this prairie packer started over to build a new fortune in the land he chose from posters
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EVA-LIS WUORIO
IN SASKATOON they call it a success story. After all, it’s the city’s biggest industry. Grossed about $10 millions last year. But to Fred Mendel his Intercontinental Packers’ plant on the edge of the prairie city is not quite that impressive.
Maclean's_19500415_0063_008_0024.xml
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23
23
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CNADIAN OIL COMPANY LIMITED
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CNADIAN OIL COMPANY LIMITED
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Maclean's_19500415_0063_008_0025.xml
article
24
24,25,41,42
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Exercise is the Bunk—Relax
You don’t drive your car at 80, it wears out the machinery. And your body will wear out too if you race it recklessly. So take this man’s advice next time you feel like exercising — lie down quietly someplace till the feeling goes away
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MORTON HUNT
THROUGH the combined efforts of the world’s gym instructors, reducing experts, drill sergeants and dumbbell manufacturers the really startling truth about exercise, physical culture and muscle madness has been kept hidden from us all —that exercise is a black fraud.
Maclean's_19500415_0063_008_0026.xml
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26
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Advertisement: Aylmer Golden Corn
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Aylmer Golden Corn
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Maclean's_19500415_0063_008_0027.xml
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27
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Maclean's_19500415_0063_008_0028.xml
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27
27
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CRANE LIMITED
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CRANE LIMITED
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Maclean's_19500415_0063_008_0029.xml
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28
28
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Industrial Acceptance Corporation Limited
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Industrial Acceptance Corporation Limited
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Maclean's_19500415_0063_008_0030.xml
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29
29
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DOMINION OILCLOTH & LINOLEUM Company Limited
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DOMINION OILCLOTH & LINOLEUM Company Limited
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Maclean's_19500415_0063_008_0031.xml
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30
30
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B.C. COAST WOODS
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B.C. COAST WOODS
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Maclean's_19500415_0063_008_0032.xml
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31
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BIRKS SILVERSMITHS
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BIRKS SILVERSMITHS
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Maclean's_19500415_0063_008_0033.xml
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32
32
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THE T. SISMAN SHOE COMPANY LIMITED
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THE T. SISMAN SHOE COMPANY LIMITED
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Maclean's_19500415_0063_008_0034.xml
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33
33
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ATLAS SUPPLY COMPANY, LIMITED.
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ATLAS SUPPLY COMPANY, LIMITED.
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Maclean's_19500415_0063_008_0035.xml
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34
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Maclean's_19500415_0063_008_0036.xml
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34
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ductory 15f. W. F. Young, Inc.
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ductory 15f. W. F. Young, Inc.
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Maclean's_19500415_0063_008_0037.xml
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35
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Maclean's_19500415_0063_008_0038.xml
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36
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Advertisement: FORD-MONARCH
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FORD-MONARCH
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Maclean's_19500415_0063_008_0039.xml
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37
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BUILDING PRODUCTS LIMITED
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BUILDING PRODUCTS LIMITED
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Maclean's_19500415_0063_008_0040.xml
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38
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RCAVICTOR COMPANY LIMITED
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RCAVICTOR COMPANY LIMITED
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Maclean's_19500415_0063_008_0041.xml
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39
39
[no value]
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The Kendall Company (Canada) Limited
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The Kendall Company (Canada) Limited
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Maclean's_19500415_0063_008_0042.xml
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39
39
[no value]
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ROLLS RAZOR
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ROLLS RAZOR
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Maclean's_19500415_0063_008_0043.xml
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39
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Maclean's_19500415_0063_008_0044.xml
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40
40
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THE CARLING BREWERIES LIMITED
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THE CARLING BREWERIES LIMITED
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Maclean's_19500415_0063_008_0045.xml
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41
41
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THE ARBORITE COMPANY LIMITED
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THE ARBORITE COMPANY LIMITED
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Maclean's_19500415_0063_008_0046.xml
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42
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Maclean's_19500415_0063_008_0047.xml
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42
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Maclean's_19500415_0063_008_0048.xml
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43
43
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ENAMEL & HEATING Products Limited
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ENAMEL & HEATING Products Limited
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Maclean's_19500415_0063_008_0049.xml
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43
43
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EVINRUDE MOTORS
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EVINRUDE MOTORS
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Maclean's_19500415_0063_008_0050.xml
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44
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GENERAL MOTORS: CHEVROLET
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GENERAL MOTORS
CHEVROLET
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Maclean's_19500415_0063_008_0051.xml
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45
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Maclean's_19500415_0063_008_0052.xml
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46
46
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CANADIAN WESTINGHOUSE COMPANY LIMITED
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CANADIAN WESTINGHOUSE COMPANY LIMITED
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[no value]
Maclean's_19500415_0063_008_0053.xml
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47
47
[no value]
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FORD MOTOR COMPANY OF CANADA, LIMITED
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FORD MOTOR COMPANY OF CANADA, LIMITED
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[no value]
Maclean's_19500415_0063_008_0054.xml
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48
48
[no value]
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Canadian Tampax Corporation Limited
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Canadian Tampax Corporation Limited
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Maclean's_19500415_0063_008_0055.xml
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48
48
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Advertisement: HOUSEHOLD CEMENT
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HOUSEHOLD CEMENT
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Maclean's_19500415_0063_008_0056.xml
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48
48
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Advertisement
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Maclean's_19500415_0063_008_0057.xml
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48
48
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Maclean's_19500415_0063_008_0058.xml
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49
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Advertisement: BON AMI
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BON AMI
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Maclean's_19500415_0063_008_0059.xml
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50
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Maclean's_19500415_0063_008_0060.xml
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50
50
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VENUS PENCIL CO. LTD.: VENUS VELVET PENCILS
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VENUS PENCIL CO. LTD.
VENUS VELVET PENCILS
[no value]
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Maclean's_19500415_0063_008_0061.xml
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51
51
[no value]
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Ford
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Ford
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Maclean's_19500415_0063_008_0062.xml
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52
52
[no value]
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THE Windsor
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THE Windsor
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Maclean's_19500415_0063_008_0063.xml
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52
52
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Maclean's_19500415_0063_008_0064.xml
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53
53
[no value]
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THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED
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THE INTERNATIONAL NICKEL COMPANY OF CANADA, LIMITED
[no value]
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Maclean's_19500415_0063_008_0065.xml
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54
54
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CM. 3 THE BRITISH TRAVEL ASSOCIATION
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CM. 3 THE BRITISH TRAVEL ASSOCIATION
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Maclean's_19500415_0063_008_0066.xml
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54
54,55
[no value]
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Northern Electric
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Northern Electric
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Maclean's_19500415_0063_008_0067.xml
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55
55
[no value]
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Synthetic Drug Company Ltd., Toronto, Ont., successors to Stanco (Canada) Ltd.
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Synthetic Drug Company Ltd., Toronto, Ont., successors to Stanco (Canada) Ltd.
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Maclean's_19500415_0063_008_0068.xml
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56
56
[no value]
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Johnson & Johnson Limited
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Johnson & Johnson Limited
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Maclean's_19500415_0063_008_0069.xml
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57
57
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Hertz Driy-Ur-Self System, Inc.
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Hertz Driy-Ur-Self System, Inc.
[no value]
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Maclean's_19500415_0063_008_0070.xml
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58
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Advertisement
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Maclean's_19500415_0063_008_0071.xml
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59
59
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Iron Fireman Mfg. Co. of Canada. Ltd.
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Iron Fireman Mfg. Co. of Canada. Ltd.
[no value]
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Maclean's_19500415_0063_008_0072.xml
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60
60
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LIGHTNING FASTENER COMPANY LIMITED
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LIGHTNING FASTENER COMPANY LIMITED
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Maclean's_19500415_0063_008_0073.xml
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61
61
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Thor-Canadian Company Limited
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Thor-Canadian Company Limited
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Maclean's_19500415_0063_008_0074.xml
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62
62
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LISTO PRODUCTS, LTD.
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LISTO PRODUCTS, LTD.
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Maclean's_19500415_0063_008_0075.xml
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62
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Maclean's_19500415_0063_008_0076.xml
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Maclean's_19500415_0063_008_0077.xml
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Maclean's_19500415_0063_008_0078.xml
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64
64
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FINDLAYS LIMITED
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FINDLAYS LIMITED
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Maclean's_19500415_0063_008_0079.xml
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65
65
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Maclean's_19500415_0063_008_0080.xml
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65
65
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WILLARD STORAGE BATTERY CO. OF CANADA, LTD.
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WILLARD STORAGE BATTERY CO. OF CANADA, LTD.
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Maclean's_19500415_0063_008_0081.xml
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Advertisement: CAMEO MENTHOL
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CAMEO MENTHOL
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Maclean's_19500415_0063_008_0082.xml
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Maclean's_19500415_0063_008_0083.xml
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Maclean's_19500415_0063_008_0084.xml
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THE HARRIS TWEED ASSOCIATION LTD.
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THE HARRIS TWEED ASSOCIATION LTD.
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Maclean's_19500415_0063_008_0085.xml
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Maclean's_19500415_0063_008_0086.xml
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Canadian Cellucotton Products Co, Ltd.
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Canadian Cellucotton Products Co, Ltd.
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Maclean's_19500415_0063_008_0087.xml
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CANADIAN WESTINGHOUSE COMPANY LIMITED
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CANADIAN WESTINGHOUSE COMPANY LIMITED
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Maclean's_19500415_0063_008_0088.xml
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Cross Country
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Cross Country
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IN THE late summer of 1650 Daniel LeBlanc and his sturdy wife, Frances, arrived in Acadia from France and started to carve a farm out of the wilderness on the Bay of Fundy coast. They became the ancestors of all the LeBlancs in North America and of many people who now go by the name of White.
Maclean's_19500415_0063_008_0089.xml
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Newspaper Institute of America
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Newspaper Institute of America
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Maclean's_19500415_0063_008_0090.xml
article
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CANADIANECDOTE
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The Gay Guillotining at St. Pierre
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THE LAST guillotining in North America occurred in 1903 at the French islands of St. Pierre and Miquelon off the south coast of Newfoundland. A fellow by the name of Pomeroi had murdered his wife and was condemned to death. The local authorities asked that such a rare event as a local murder should be climaxed by a local execution and the Colonial Office in Paris reluctantly agreed.
Maclean's_19500415_0063_008_0091.xml
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Home Book
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Home Book
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Maclean's_19500415_0063_008_0092.xml
article
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MAILBAG
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Bilingualism Blasted; Hamlet Misidentified
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Please keep the CBC out of the language question (Editorials, March 1). Canada is not bilingual and never will be. Let Quebec keep their French, no one else wants it and it should be eliminated at Ottawa and save millions of expenses.—(Miss) C. A. Hughes, Vancouver.
Maclean's_19500415_0063_008_0093.xml
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Maclean's_19500415_0063_008_0094.xml
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Advertisement: VITALIS
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VITALIS
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Maclean's_19500415_0063_008_0095.xml
article
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WIT AND WISDOM
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WIT AND WISDOM
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Playful Professors — We wish scientists would stop trying to find out how the universe is constructed. When they learned how the atom is constructed, they hauled off and busted it.— Kitchener-Waterloo Record. Secret Passion—People may like you just as well if you aren’t rich, hut they aren’t so eager to tell other people they know you.—Trail Times.
Maclean's_19500415_0063_008_0096.xml
article
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JASPER
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Simpkins
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Maclean's_19500415_0063_008_0097.xml
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TRANS-CANADA Air Lines
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TRANS-CANADA Air Lines
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Maclean's_19500415_0063_008_0098.xml
article
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PARADE
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THE GRIN AND BARE IT SECTION
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A SCOUT in Yorkton, Sask., reports a sad domestic impasse. The area has one of those wartime housing developments where priorities go to veterans with children. Well, this fellow was a veteran all right, and though he and his wife had no children they had hopes when they put their name on the housing waiting list three years ago.
Maclean's_19500415_0063_008_0099.xml
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Maclean's_19500415_0063_008_0100.xml
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The Studebaker Corporation of Canada, Limited.
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The Studebaker Corporation of Canada, Limited.
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Maclean's_19500415_0063_008_0101.xml
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Maclean's_19500415_0063_008_0102.xml